From the Inside Out .......................... 7 Commentary by Reinhard Winiwarter
Demographic Change and Its Impact on Commercial Real Estate in the Regions.............................................. 20 Commentary by Rainer Kundörfer
Creating an Even Stronger Voice in Brussels ......................................... 8 Commentary by Michael P. Kercheval The Development Pipeline Will Recover, but Some Markets Will Have to Be Patient ................... 10 Commentary by John Strachan The Role of Architects and Engineers in Maintaining the Value of Retail Assets ............... 12 Commentary by Christoph M. Achammer Shopping Centers: A Mix of Meaningful Propositions ................. 14 Commentary by Fernando. Guedes de Olveira Smart City – Smart Shopping.......... 16 Commentary by Marcus Wild Bucharest’s Leading Malls Take Off.............................................. 18 Commentary by Friedrich Wachernig
Projects & Openings........................... 22 Project, openings, and other shopping center news
Illustrious Developments ................ 30 ACROSS takes a look at the outstanding projects to be presented at MAPIC this year Reasons to Return........................... 36 The right combination of popular indepen dent, national, and well-established inter-. national brands for each catchment area is crucial for a successful tenant mix, says Markus Meijer, CEO of Meyer Bergman Opening Soon .................................. 40 From November 13th, visitors of the Jaude Center in Clermont-Ferrand can look forward to more shopping space
Bon Appétit . .................................... 42 From food as a necessity to food as an experience: Why the industry is searching feverishly for innovative culinary concepts Whetting Consumers’ Appetite – with Culinary Offerings in Shopping Centers............................................. 46 By strengthening their culinary offer, owners and operators are trying to better position their centers, say the experts from Gfk Geomarketing The “Do’s” and “Don’ts” of Doing Food in Shopping Centers......................... 52 Foodservice Column by Jonathan Doughty Center Foodservice and Lease Law: Avoiding Conflict through Proper Contract Design .............................. 54 Rainer Burbulla, Partner at Grooterhorst. & Partner, analyzes the legal situation in Germany
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“Retail Never Rests” . ....................... 58 A trend towards smaller average shop sizes can be seen at Larry Smith Italia After the Survey .............................. 62 About half a year ago, ECE published a large-scale study on multichanneling. ACROSS asks what has happened since then For Shopping Centers, Too, the Future Is Energy Management ................... 64 Atalian Global Services and Ergelis have recently launched a joint venture solution for energy management “Center Management Is Not Yet Well Developed in this Country” ............ 66 Brigitte Schmitt, Managing Director at Oasis Consult Shopping Center Services, explains the peculiarities and challenges of the Romanian market
Retail Centers Are Becoming Their Own Asset Class . ............................... 74 Investors are focusing on commercial real estate and on German retail centers within this segment North American Investors the Strongest Buyers ......................... 76 UK and German markets still top investor shopping list
The First of Its Kind in London? ...... 78 Quintain opens London Designer Outlet, allegedly the first designer outlet center in the British capital
E-Commerce Keeps Growing . ......... 84 EHI and Statista have published a study on the thousand largest online shops in Germany
Christmasworld Trends 2014/2015............................. 86 “Refine the style and touch the spirit” is the credo for trends in the coming season PRCH Business Mixer....................... 90 On December 4, the Polish Council of Shopping Centers (PRCH) is organizing the third PRCH Business Mixer in Warsaw
Retailing in Slovenia – Looking for Sustainability in Turbulent Times ........................... 80 Since the introduction of multiparty. representative democracy in 1991, the country has experienced remarkable. development
Spanish Retail Developers’ Nightmares . .................................... 68 The lack of cash or credit appears to be the standout “nightmare” for senior real estate developers in Spain
Asians Are Increasingly Investing in European Commercial Real Estate ..................... 72 That is the core message of a recent study by DTZ
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Media Owner: ACROSS Medien- und Verlags GmbH Address of Media Owner, Publisher and Editorial Office: ACROSS Medien- und Verlags GmbH, Rotenturmstraße 17, 1010 Vienna, Austria. Phone: +43 1 533 32 60-80 Fax: +43 1 533 32 60-15 www.across-magazine.com Publisher: Reinhard Winiwarter r.winiwarter@across-magazine.com
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ACROSS is the trade magazine for Europe’s shopping center industries. The indepen dent magazine informs about latest shopping center projects and brings rele vant news to readers in the sector in topquality on approximately one hundred pages. ACROSS also provides political, economic, and legal information. All this is rounded off by country profiles, company and personal portraits, information on trends in the retail and catering sectors, consumer issues, as well as commentaries from leading experts. The magazine is pub lished entirely in English with an exclusive
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From the inside out BY Reinhard Winiwarter, IMAGE: sma
In the 19th century, the famous German playwright Friedrich Heb bel wrote a sentence that Austrians still fondly recall: “Austria is a small world in which the big one rehearses.” After almost two hun dred years more experience, this sentence is still pretty to most Austrians, but not necessarily any more correct. The good thing is: We’re working on exceptions. One of them is located in Vorarlberg, specifically in Bregenz. It is there that SES and the Prisma Group are developing Seestadt Bre genz, a multifunctional district in the middle of the city’s down town area. The special thing about it is that the neighborhood and the planned retail space are located directly on Lake Constance. The developers are taking this into account and making the proj ect architecturally and factually a part of its environment. This is an interesting approach, which in my opinion will become more and more common. True to the motto: The shopping center has to be consistent with its surroundings. It has to break away from being an isolated, separate building structure and communicate with its environment. Another very successful example of an open and pioneering retail property is the Skyline Plaza, which recently opened in Frankfurt. The roof of the shopping center, openly accessible to the public at all times, is a platform that takes communication and recreation spaces to a higher level. Green spaces, a restaurant, pub gardens, playgrounds, and an observation deck invite visitors to linger. The shopping center is again taking on the function for which it was originally intended: It is a meeting place, marketplace, and place for entertainment and relaxation at the same time.
reinhard Winiwarter Publisher of ACROSS Magazine and Managing Director of sma
The optimistic spirit that contemporary real estate developers are now devoting themselves to seems to be spreading – hopefully for the long term. There are already signs. We have seen an increas ing trend towards open malls in the United States as well. Some refurbishment projects, for example, feature opening up roof structures. It is also noteworthy that the desire of operators, de velopers, and customers for openness, the environment, and na ture can be satisfied in urban and suburban centers alike.
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Creating an even stronger voice in Brussels By Michael P. Kercheval, IMAGE: ICSC
There has been some exciting news for ICSC of late. Over the past 18 months, we have struck membership agreements with several other national councils beginning with the German, British and French Councils in Europe and more recently the Shopping Center Association of India (SCAI) and the Shopping Center Council of Aus tralia (SCCA). The latest agreement was announced earlier this month with the South African Council of Shopping Centers (SACSC) which will take effect on January 1, 2014. The impetus for these agreements began in our European office and that region has certainly seen the greatest impact from the various agreements. In Europe alone, our membership is up by over 60% from last year and has tripled in size from two years ago. Through these agreements in Europe, we are creating a clear and unified voice when we lobby on behalf of the industry in Brussels. By joining our like-minded associations, we are able to identify key issues for our industry and present them to policymakers in not only a more unified manner, but also using a much stronger collective method. We’ve been able to make policymakers realise that shopping centers are a fiscal engine for economic growth in our cities and towns – and we’ve been able to bring the fight for sales tax equality to the fore front of the discussion in Brussels as well. Currently, internet-only sellers are provided a huge advantage in that they are not forced to collect sales tax at the point of purchase like their bricks-and-mortar counterparts. Not only do we need to level the playing field to create a fair and balanced marketplace where government is not picking winners and losers, we also need a level playing field to ensure that our retailers and shopping centers continue to be the vibrant, econ omy-driving social meeting places that they have always been.
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Michael P. Kercheval ICSC President and CEO
In this same vein, we have created an industry CEO Forum that brings together the most influential people in our industry in Europe to dis cuss the pressing issues that they see as “top of mind” for the retail real estate industry. By gathering over thirty CEOs together each year, we can get a clearer picture of the major trends that they see in their day-to-day industry dealings as well as understand the potential is sues that we will want to try to address with the EU. With the indus try being vastly different in terms of needs and concerns across Eu rope, it is extremely important that we continue to gather information from top executives in our industry to ensure that we have a clear picture of what ICSC can provide our members in the region and have a unified voice when it comes to the efforts to enact policy. While we continue to work on creating an even stronger voice in Brussels, ICSC is also looking at how research can be a significant factor for our members throughout Europe. We are working on mak ing our research timelier, so that our members can react faster to changes in the marketplace, as well as research that looks at both country-specific and pan-European data. This allows us to offer our members not only a perspective of what’s happening in their back yards, but also a comprehensive industry picture across the conti nent as well.
In 2012, Union Investment received the Eurobuild Award for the Best Investment in Central and Eastern Europe for its Manufaktura shopping centre in Łódz´ .
Successful investment is not about size. It’s about the long-term prospects. As an equity-rich player with strong shopping-centre expertise, Union Investment offers its partners a high level of transactional reliability. We currently own 39 shopping centres across 10 countries, making ours one of the largest and most prestigious retail portfolios in Europe. Our investment focus is not only on large-scale properties, but also on strong, established retail parks. With over 45 years of experience in the field, we know what it takes. Our success proves us right – and our partners. www.union-investment.com/realestate
The development pipeline will recover, but some markets will have to be patient BY JOHN STRACHAN image: Cushman & Wakefield
The economic recovery is stabilizing, but many smaller towns and shopping centers have emerged battered and badly bruised. Will they recover? It is too early to say. Surely some will reinvent them selves, but some will not survive – and it is unlikely that they will be joined by new projects in the near future. And what of prime centers? Capital city streets – especially those marketing luxury – continue to trend upwards with ever increased demand from retailers and rising rents. The better shopping centers, however, with footfall and sales remaining fairly static in most markets, have had to take stock, manage retail failures, re configure, and adjust their sizes. Nevertheless, I believe they are emerging from the recession stronger and more competitive. They offer full ranges in flagship stores from leading brands and, in many cases, a great leisure and dining experience. Where does all that leave the prospects for new development? Current activity is strongly focused on major centers in Central and Eastern Europe and Turkey, with over 5 million sq m in the pipeline, but France, Italy, and Germany are already planning over 2 million sq m of new shopping center space, and there are now signs of significant planned activity in the UK and Spain. John Strachan Partner and Global Head of Retail at Cushman & Wakefield
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www.mk-illumination.com
Visionary conceptual festive lighting in every aspect.
Enlightening your vision.
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Bucharest’s leading malls take off By Friedrich Wachernig, IMAGE: Schenk
When you take part in investor conferences these days, you get the impression that there is nothing worse than owning a shopping center in Bucharest. Whether it is a lack of purchasing power, particularly persistent effects of the Europe-wide political and banking crisis, or problems with stray dogs – you’re constantly confronted with a mix of half-knowledge and prejudices. In 2010, we opened the largest shopping center in Bucharest with 80,000 sq m of space. I would be lying if I said that it has been nothing but roses for us and our tenants. But I can certainly tell you that Sun Plaza has brought us a great sense of achievement so far and will definitely continue to do so in the future. And this statement is not based on my personal conviction alone. Bucharest is the sixth-largest urban agglomeration in Europe, with over 2.2 million residents. As the capital, it has the highest purchasing power in the country, and numerous industrial companies are based here along with the national government. With 0.4 sq m/resident, the ratio between modern retail space and residents remains in the lower mid-range compared with other Eastern European capitals.
The retail industry has certainly seen an increase in revenues in r ecent years, but, more importantly, it is becoming consistently more professsional. Prominent international tenants such as IKEA, H&M, Zara and Peek&Cloppenburg continue to gain ground. As a result, the quality requirements for shopping center managers and owners have also increased considerably. The management of factors that are decisive for operating a shopping center successfully (sector mix, contract standards, contract implementation, seasonal decoration, high-class events) are now comparable to the standards of Western European shopping centers. Large shopping centers in particular have used the last few years to do their homework. They optimized their offerings and expanded their market position – while smaller centers have steadily become less relevant. The forecasts of international real estate experts predict sustainable economic development for the country and indicators, such as the constantly progressing expansion of office space over the last few years, are leading to a positive outlook in the industry. Revenues per square meter, which are already higher than for Western reference properties in some cases, are still rising and it is certainly no surprise that one can achieve attractive rents due to the low number of wellpositioned shopping centers. Shopping center developments that were put on hold during the crisis years are now being resumed, which is another sign for the projected positive market development. Naturally, the upswing that is gradually starting to take hold in Romania will be an arduous process. Although there are many signs of recovery at various levels, we do not expect an explosive upturn. Following the boom years at the start of the 21st century, however, I think it is time to trust in the city's healthy, organic growth. I, for one, believe just as strongly in Bucharest’s retail market as I believe that, in a few years, investors will once again have dollar signs in their eyes instead of butterflies in their stomachs when they think about shopping centers in Bucharest.
Friedrich Wachernig Member of Board at S Immo AG
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1.5 billion visitors
Connect to the right shoppers Feel good in a calm yet stimulating atmosphere. Discover a wide and ever-changing range of brands, products, and services, an inexhaustible source of desire, delight, and inspiration. This is what visitors like most about centers by KlĂŠpierre, the European shopping-center specialist. www.klepierre.com
SLOVAKIA
Rockspring has announced its appointment of David Thomas as European Director, in charge of the Fund Accounting team reporting to Frances Harnetty, Partner, Fund Accounting and Administration. As a European Director, his primary responsibilities will include overseeing the fund accounting department and monitoring fund accounting and administration processes across all Rockspring funds. Thomas has vast experience across industry sectors working for both public and private organizations. Prior to joining Rockspring, he worked at PricewaterhouseCoopers LLP for nine years, where he specialized in investment management and real estate, working with listed real estate companies and European real estate funds under UK GAAP and IFRS.
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Image: Penta Investments
David Thomas
The Central European investment group Penta started construction of a shopping and entertainment center in Bory located between Bratislava's city quarters Lamacˇ and Devínska Nová Ves. Construction will be divided into two stages. The first one should be completed within two years. The total investment will amount to more than €150 million. Over 50,000 sq m of GLA will be created in the first stage, with tenants already secured for more than half of all retail spaces. Following completion of the first stage, the second phase will be launced immediately. The following brands will operate their stores in the Bory Mall: H&M, Lindex, New Yorker, Intersport, A3 sport, Alltoys, Billa, Panta Rhei, and other stores, a big fitness center, as well as a wide array of services and refreshments. Visitors can look forward to a unique concept for children, which will be located inside and outside the mall. The shopping center Bory Mall wants to meet the shopping needs and expectations of the citizens of the city quarters Devínska Nová Ves, Lamacˇ, and Dúbravka, as well as the needs of customers from Záhorská Bystrica, Devín, and Záhorie. The studio of Italian architect Massimiliano Fuksas designed the project. The investment loan for the construction of the shopping center Bory Mall was provided by a consortium of four banks: UniCredit, VÚB, CˇSOB, and Hypo-Bank Burgenland.
ROMANIA Inauguration in Bucharest Raiffeisen evolution, the developer of Promenada, the new shopping center located at the junction of Floreasca Road, Pipera Road, and Barbu Va˘ca˘rescu Street, has announced that the center was inaugurated on October 17. The building comprises six levels. The first two underground floors are designated for parking, whereas the other four levels host Promenada’s shopping area, which measures 35,000 sq m. The shopping center hosts renowned retailers like Cacharel, Calzedonia, Cielo Venezia, Ecco, Help Net, H&M, Il Passo, Intimissimi, Yves Rocher, Musette, Oysho, Peek & Cloppenburg, Roberto Bravo, Sabon, Sephora, Starbucks, Stradivarius, Swarovski, Zara, and Zara Home. The total investment exceeds €130 million. Raiffeisen evolution has paid particular attention to the quality of construction by using modern materials that make the project the hallmark of a new generation of shopping centers. “Promenada will be a new center of attraction in the northern part of the capital, offering the public an attractive tenant mix, new concepts for the Bucharest retail market, and an outdoor terrace measuring over 7,000 sq m. The terrace will function as a green garden during the summer and an ice skating rink during cold season, allowing every kind of customer to choose a place to escape the rush of the metropolis,” says Markus Neurauter, Managing Director of Raiffeisen evolution.
Image: Raiffeisen Evolution
Image: Rockspring
Penta begins construction of Bory Mall
SWEDEN
Excellence in | People | Technology | Place
The multifunctional building “Orgelpipan 6” rises from the construction site around the Citybanan commuter train station in Stockholm, the largest terminal in Sweden. Strabag Projektutveckling, the Swedish subsidiary of the European construction company Strabag SE, is the general contractor and development partner. Twenty apartments on the upper floors will offer panoramic views over the river Riddarfjarden. A Scandic hotel with more than 400 rooms will be located right below. Orgelpipan 6 will include a shopping area and a commuter train station as well. A substantial multi-million investment is planned for its development and construction which will be completed by December 2015. There will be a direct underground connection from Orgelpipan to the €2.5-billion infrastructure project “Citybanan,” wich will be completed in 2017. Citybanan adds two new underground railway lines, which will increase Stockholm’s transport capacity and thus its competitiveness.
SLOVAKIA
Image: Strabag
Construction in Stockholm
TGM POWER Positive Outcome With Every Relationship
Image: One Fashion Outlet
By creating and managing places in a safe, clean, reliable and sustainable environment TGM strives to provide its Clients with value through transparency, understanding and efficiency for tenants; sustainability, reliability and responsibility for landlords and owners of retail, office, cultural or leisure facilities through its high quality services. Partial opening of the country’s largest outlet center ONE Fashion Outlet in Voderady will be the largest outlet center in Slovakia. The construction project has a total value of €65 million and is split into three phases. Its total retail space will span over 36,500 sq m. Once completed, the outlet center will have approximately 130 stores with almost 2,500 parking spaces available to visitors. Its great advantage will be accommodating opening hours - seven days a week, twelve hours a day. The first phase of the project opens its doors at the end of October, 2013 and offers more than 70 fashion and sports stores on a retail area of 15,000 sq m. It requires an investment of €30 million and offer nearly 300 jobs. This largest Slovak outlet will continue to grow in Jozefov Dvor near Voderady in the Trnava region. The Trnava region scored tenth in the top 25 in a large study that looked at thousands of EU regions to find the most favorable for investments. Moreover, this region has the highest purchasing power in the country, comparable to the most developed regions in the EU. ONE Fashion Outlet will be accessible to 4.8 million people within a travel time of 90 minutes.
FIABCI Hungary - Award 2000 | ICSC MAXI AWARD 2001 | Maxi Merit Award 2006 World Leadership Award 2007 | Silver Solal Awards 2008 | CEE RETAIL & QUALITY AWARDS 2009 | Across Magazine Award 2010 | Silver Solal Award 2012 | Property Management Firm of the Year - Europa Property 2012
Visit Us At MAPIC - Stand R36.19. TriGranit Management Corporation H-1062 Budapest, Váci út 3 t. +36 1 374 6516 e. info@trigranitmanagement.com
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CANADA The Cadillac Fairview Corporation Limited and Ivanhoé Cambridge, co-owners of Galeries d’Anjou in Montreal, completed the shopping center’s $86 million expansion and redevelopment project. Over the last 24 months, the well-known landmark has undergone a complete transformation and welcomes Quebec fashion leader, Simons, and other new retailers. The 100,000 square foot, two-level Simons store at Galeries d’Anjou represents an investment of $25 million and has led to the creation of some 200 jobs. With the addition of Target and Sephora in mid-October, Galeries d’Anjou’s gross leasable area reaches 1.1 million sq ft (102,000 sq m). The redevelopment project also included a complete makeover of the common areas, the construction of a new food court, and underground parking for 160 vehicles beneath the Simons store.
Image: Ivanhoe Cambridge
COMPLETION OF $86 MILLION PROJECT
BRAZIL
Sonae Sierra, through its subsidiary Sonae Sierra Brasil, has announced the expansion and refurbishment of Franca Shopping in the state of São Paulo. The total investment amounts to around €31 million, including the acquisition of the site for the center’s expansion. The expansion of Franca Shopping will increase and improve the shopping center’s commercial and leisure offers with 68 new shops and 649 new parking spaces on about 11,000 sq m of new GLA, enabling the center to almost double its offer to 30,000 sq m of GLA. The shopping center will also undergo a refurbishment process which will create a new ambiance and improve the visit experience for its customers. Construction works for expansion and refurbishment will begin this year and are scheduled to be completed in the last quarter of 2014. With the expansion of Franca Shopping, Sonae Sierra strengthens its position in Brazil where it currently owns nine shopping centers and manages two other malls for third parties. In the past two years, Sonae Sierra has invested more than €331 million in Brazil, generating more than 11,000 jobs in its recently inaugurated Uberlândia Shopping, Boulevard Londrina Shopping, and Passeio das Águas Shopping which is currently under construction and scheduled to be inaugurated this year. It has thus strengthened its ongoing investment in the country.
UNITED STATES
Image: Steiner
Liberty Center to open in Ohio 2015
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With the Liberty Center poised to emerge as the premiere mixed-use development in greater Cincinnati, its co-developers Steiner + Associates and Bucksbaum Retail Properties are thinking big. Set to open in 2015, the first phase of the project will include approximately 102,000 sq m of diverse and dynamic retail, dining, and entertainment options, including 5,800 sq m of restaurant and dining and a 6,200-sq-m cinema. A 64-acre site conveniently located at the newly constructed $55-million interchange at I-75 and SR 129, a major East-West connector, Liberty Center counts accessibility and demographic strength among its many assets. The Greater Cincinnati marketplace includes 2.2 million residents, making it the largest in the State of Ohio. Within that market, perhaps no single region is hotter or more desirable than the young, affluent, and fast-growing communities of North Cincinnati. The North Cincinnati communities of Liberty Township, Mason, and West Chester that surround Liberty Center are ideally situated at the center of the high growth I-75 corridor that connects Cincinnati and Dayton and are consistently ranked by the national media as top places to live and raise a family.
Image: Sonae Sierra
Sonae Sierra strengthens position in Brazil
RUSSIA
JORDAN EBRD finances mall in Amman
Amstar recently announced the sale of the Aura shopping center in the Siberian city of Novosibirsk to RosEuro Development. The exact terms of the transaction were not disclosed. Amstar and Renaissance Development built the Aura shopping center together, which opened in 2011. The mall comprises more than 200 stores and 61,000 sq m of lettable area across four levels. The center is just a five minute walk from Lenin Square and the city’s main street Krasny Prospekt. Aura is the first mall in Novosibirsk that is 100% leased. The shopping center includes an Okey hypermarket and MediaMarkt. Here you find some of the most popular retailers in Russia: Zara and other Inditex brands, Sportmaster, Adidas, and New Yorker. Aura will be the second in-service shopping center in RosEuro’s portfolio.
The European Bank for Reconstruction and Development (EBRD) is supporting the development of a new shopping and entertainment center in Amman that will create jobs and increase economic growth in the Jordanian capital. The goal of the $80 million (€59 million) loan is to stimulate environmentally friendly regeneration in the city. The center will provide a higher quality retail and entertainment experience for the people of Amman and its surrounding areas. It will help stimulate further investment in Amman and support the city’s development as a regional business hub. The EBRD financing will place a high priority on efficient use of energy and the recycling of water at the new complex – the Abdali Retail and Entertainment Center. Efficient energy and resource utilization is crucial in Jordan, given that it imports 97% of its energy and is one of the driest countries in the world. The mall is expected to attract international and local retailers, and will include restaurants, cinemas, and a children’s entertainment area. It will also provide space for small producers and traders to sell local products. The construction will involve advanced technology aimed at ensuring environmental sustainability, including the use of natural heating and cooling, natural lighting, and extensive water recycling, which should lead to energy and water savings of about 50% in comparison to similar projects in the country. The project will also provide substantial skills transfer by offering training opportunities to young entrants into the labor market at a dedicated on-site training facility.
Image: Amstar
SIBERIAN TRANSACTION
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Retail s r tie e p o r P
Cover story
From food as a necessity to food as an experience: Why the shopping center industry is searching feverishly for innovative culinary concepts. Anyone who has ever strolled hungrily through Westfield London has already experienced it: the agony of choice. In hardly any other shopping center is the foodservice offer as huge as in the. European flagship mall par excellence. 23 restaurants and a whopping 44 takeaway outlets vie for customers’ attention. Needless to say that the range of offers in the center is a mirror image of the top culinary trends of the British metropolis. If you love Asian food, choose something from Bamboo Basket. This brand new offering from the Japanese restaurant Atami is chic and cozy and specializes in traditional dim sum, green tea, and a delicious choice of rice and noodle dishes. House specialties include clay pot rice, which is ideal if you are in a hurry. The Chi Wok promises tasty au thentic Asian dishes cooked by skilled Asian chefs to delight your taste buds. If you like it more pop, you can dine at Jamie’s Italian, a restaurant by Brit ish star chef Jamie Oliver, or try GBK, the Gourmet Burger Kitchen, which has lifted the humble. burger to award-winning heights. The list goes on.
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One thing is clear: With that many dining options available in the mall, the operators of Westfield are fully in line with the international trend. Since the purchasing behavior of Europeans is increasingly polarized between daily needs and experience, foodservice and entertainment b ecome more and more important for the shopping center industry. Naturally, this can be seen in the tenant mix. Whereas just a few years ago, foodservice often made up less than five. percent of the tenant mix in a center, experts now a dvise a level of 15% or more on new developments. This is a phenomenon that has also shifted the once criminally neglected food court into developers’ and operators’ field of view again. “We see food courts as excellent frequency generators. We therefore place them in prime locations in our shopping centers, with thrilling views, natural light, and spectacular architecture. In contrast, developers used to hide them in some out-of-the-way corner,” admits the architect Marc
Blum, Director Creative Design at ECE. Blum adds: “Every successful food court tells a story. This can be one of relaxation after a long day at work, as in the case of Frankfurt’s Skyline Plaza. If the story is communicated well architecturally and visually, it inspires emotions among visitors.” Of course, awakening emotions is not the only purpose of a modern food court. After all, shopping centers are places of business. “Food courts and restaurants have the potential to increase frequencies away from the ground floor,” says the ECE expert.
An average of 2.3 people to a table
Image: Design International
In addition to increasing visit frequency, food courts increase the visitors' length of stay at the center. This notion is probably uncontroversial. Whether this fact is well received by all participants is more controversial. While center managers see the food court as an experiential “space” that in vites customers to linger, restaurant operators have very different interests, explains Jonathan Doughty, Managing Director of Coverpoint Food service Consultants: “We do not aspire to guests staying as long as possible in food courts. Our goal is much more for them to come as often as pos sible. We want them to spend their money there, not their time. That works if you offer a wide range of cuisine and fast, but excellent, service.” Doughty’s desire is understandable in terms of his customers. After all, there is hardly a place where restaurateurs face more competition and revenue
pressures than in a food court. “Normally, guests spend about 20 to 30 minutes in a food court, from deciding what to eat to leaving the table. The Euro pean average is 22 minutes. In southern countries, visitors tend to stay longer because they usually drink half a liter instead of a quarter of a liter be cause of the heat,” says Doughty, who probably does not think much of the layout of some food courts. “The size of the visitor groups is extremely important. I often hear from operators that their food court is always full. In fact, it is just that every table is used – not every chair. That is a big differ ence! In Europe, an average of 2.3 people will sit at a table in a food court. It is thus obvious that. tables with four, five, or six chairs will have empty seats. Developers often leave the details of food court design to building designers, who usually find larger seating groups appealing.”
Depending on the culture This is an opinion that creative designer Marc Blum would probably not accept without argument. The architect worked in Los Angeles for a long time and knows the different architec tural requirements in an international c om-. parison: “The basic layout of a food court. depends greatly on the particular culture. The Marmara Park in Istanbul, where large families and groups come to dinner, looks different from one in a center in a small town in Germany. In addition, you have to offer various types of spaces like separate booths to allow guests to come back alone or with other people.”
Ideally, food courts should be located in a central area of the mall that is flooded with natural light. Guests stay there for 22 minutes on average.
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Cover story Whereas just a few years ago, foodservice often made up less than five percent of the tenant mix in a center, experts now advise a level of 15% or more on new developments.
Image: ECE
Cooking pop-up stores
Speaking of coming back: That is precisely what a good foodservice offer is meant to achieve. In other words: “Today, food courts serve to an extreme degree to highlight shopping centers’ unique selling points,” says Marc Blum. It is not just ECE that has recognized the new special importance of foodser vice in shopping centers. The French industry giant Klépierre also relies on culinary shopping.
Le Millénaire in Aubervilliers in France offers a very nice location for restaurants along the Canal St Denis.
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Image: Nathalie Oundijan
Klépierre’s strategy in terms of food courts. is based on innovation and avant-gardism. For. example, at the launch of Val d’Europe in 2000, the Group already bet on their attractiveness with its dedicated area, occupying 12% of the total surface of the center: Les Terrasses. It gathers together all the restaurants’ offerings, under a stunning and majestic window, bringing natural light and airiness. Regularly, during lunch time, a pianist en tertains the clients, from shoppers, center employ ees, and Sea Life Aquarium visitors, to residents. Located alongside the Canal St Denis, Le Millé naire also offers a very nice location perfect sur roundings for restaurants. And the best proof is that visitors and people from the neighbourhood rush on it during summertime.
The latest food operation launched in Klépierre’s centers was “Klépierre makes the menu,” from April 15 to May 11, 2013. The purpose was to raise people’s awareness of better nutritional hygiene.. It was developed in cooperation with the INPES (French National Institution for Prevention and Health E ducation) and the French Ministry. of Health, in the field of the national program. “Nutrition & Health.” Eight of the centers (Lomme, Purpan, Vénissieux, Val d’Europe, Grand Vitrolles, Nantes-Beaulieu, Grand Sud et Tourville la Rivière) welcomed cooking pop-up stores to test the. service “La Fabrique à Menus” and to prepare. simple and healthy recipes. St. Lazare Paris is also making the news. For. the first time, a three-star Chef has set up a. restaurant in a train station: Eric Fréchon opened Lazare in September, in a chic and cosy atmo-. sphere. The challenge for the French chef is to make French Haute Cuisine more accessible. With leather club chairs, an open kitchen, and an elegant design somewhere between a café and a grand restaurant, Lazare is opened seven days a week, from 7 AM to midnight. By the end of the year, Burger King will also open its first restaurant in Paris, in St. Lazare Paris. A note about the opening times: “On days or at times in which the stores in the shopping center are closed, foodservice and entertainment facili ties must nevertheless be easily accessible. For example, visitors must not end up climbing up motionless escalators on their way to attrac tions,” explains Christof Papousek, CFO of the. international cinema operator Cineplexx. That ought to go without saying, but apparently it does not. Why? He recently experienced just such a situation himself.
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"aCroSS – europe's Shopping Centers", is the only international and independent medium for the shopping center industry in europe. the magazine is published six times a year entirely in english, and is distributed in 40 european countries directly to the decision makers of the retail real estate sector.
ATALIAN GLOBAL SERVICES
France, Belgium, Luxemburg, Poland, Czech Republic, Slovakia, Hungary, Croatia, Romania, Turkey, Morocco & Lebanon.
111-113 Quai Jules Guesdes 94 400 Vitry-Sur-Seine, France T. +33 1 55 53 05 07 F. +33 1 55 53 04 02 www.atalian.com/en vincent.vallois@atalian.com
ATALIAN is a global facility services provider, focusing on providing 85% of services with its own resources. In the last 20 years, ATALIAN acquired more than 200 companies mainly in the fields of Maintenance, Cleaning, Security and Landscaping in 10 countries. Currently present in France, Belgium, Luxemburg, Poland, Czech Republic, Slovakia, Hungary, Croatia, Romania, Morocco, Lebanon & Turkey. With a portfolio of more than 80 shopping centers and over 50 office buildings, ATALIAN is considered as the strongest service provider for CEE real estate owners. ATALIAN currently employes over 55,000 people.
ATP ARCHITECTS AND ENGINEERS Innsbruck, Vienna, Munich, Frankfurt, Zurich, Budapest, Zagreb, Moscow
Heiliggeiststr. 16, A-6020 Innsbruck, Austria Phone: +43 512 5370 - 0 Fax: +43 512 5370 - 1100 Email: info@atp.ag www.atp.ag
Barthelmess Group Schwabacher Str. 510 D-90763 Fürth, Germany Phone: +49 911 9713 - 245 Fax: +49 911 9713 - 328 Email: center@barthelmess.com www.barthelmess.com
The Barthelmess Group is a leading company in Europe for all-inclusive services in the area of seasonal decorations, theme parks and visual merchandising. The customer base includes European retail brands, shopping centers, railway stations, airports and department stores. With in-house designers, comprehensive expert assembly on location and a worldwide supply network, Barthelmess focuses on individual and tailor-made one-stop solutions.
Blachere illumination Zone industrielle, F-84400 Apt, France Phone: +33 4 90 74 20 95 Fax: +33 4 90 74 14 63 Email: sales@blachere-illumination.com www.blachere-illumination.com
CA Immobilien Anlagen AG Mechelgasse 1, A-1030 Vienna, Austria Phone: +43 1 532 59 07 - 0 Fax: +43 1 532 59 07 - 510 Email: office@caimmo.com www.caimmo.com
CBRE Global Investors Schiphol Boulevard 281, G-tower, 8th floor 1118 BH Schiphol, Netherlands Phone: +31 20 202 2200 www.cbreglobalinvestors.com *As of 30 June 2012
Christmasworld Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 1 D-60327 Frankfurt am Main, Germany Phone: +49 69 75 75 - 0 Email: christmasworld@messefrankfurt.com www.christmasworld.messefrankfurt.com
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ATP Architects and Engineers is one of Europe’s largest and most renowned Integrated Design offices. It employs 450 people in 8 subsidiaries in Germany, Austria, Switzerland and CEE. As specialists in retail and entertainment buildings, ATP aims to create innovative and intelligent solutions of sustainable quality. Integrated Design has been the company’s core competence for 35 years. Experienced interdisciplinary teams plan simultaneously in virtual models. They take responsibility for all architectural design and engineering tasks of a construction project.
Blachere Illumination is a company specializing in the illumination of towns, shopping centers and private places for the end of year festivities. It offers a wide range of LED light decorations: luminous garlands, curtain lights, street decorations … It promotes future technology of energy efficiencies and places the highest importance on research and development. With forty years’ experience on lighting markets, we have worked in the widest possible range of environments, for both urban space and private setting.
CA Immo was founded in 1987. The company develops and invests in commercial real estate (and in particular offices) in Austria, Germany and Eastern Europe. As of 30 September 2011, the company’s total property assets amounted to some €5.2 bn. CA Immo is listed on the Vienna Stock Exchange, with free float of around 83 % at the present time.
CBRE Global Investors is a global real estate investment management firm with EUR 72 billion in assets under management*. The company sponsors investment programs across the risk/return spectrum for investors worldwide. The CBRE Global Investors EMEA platform, with EUR 28,2 billion of assets under management* is one of the largest and most diversified real estate investment management business. The platform has offices in 15 countries, managing investments in 17 countries across Europe. For more information please visit www.cbreglobalinvstors.com
Christmasworld – The World of Seasonal Decoration – is the leading international trade fair for festive decorations. Exhibitors from all over the world present the latest trends and products for all festive occasions of the year – including innovative concepts for decorating large spaces and outdoor areas, such as shopping centres – in Frankfurt am Main from 24 to 28 January 2014.
cineplexx international Mag. Christof Papousek Geschäftsführer|CFO Constantin Film-Holding GmbH Cineplexx Kinobetriebe GmbH Siebensterngasse 37, A-1070 Wien, Austria
CORPUS SIREO Holding GmbH & Co. KG Aachener Straße 186 D-50931 Cologne, Germany Phone +49 221 39900-0 Fax +49 221 39900-109 E-mail: kontakt@corpussireo.com www.corpussireo.com
Coverpoint Foodservice Consultants The Barn, 11 Waltham Court Milley Lane, Hare Hatch, Reading RG10 9AA, United Kingdom Phone: +44 18 940 5266 Fax: +44 118 940 5277 Email: commitment@coverpoint.co.uk www.coverpoint.co.uk
Cineplexx Kinobetriebe GmbH was founded in 1993 as a 100% subsidiary of Constantin Film-Holding GmbH which belongs to the Austrian family Langhammer. Cineplexx emerged in the transition phase during the 1990s when traditional cinemas were closed and multiplex cinemas entered the market. Since 2008 the group has bundled its international business activities under Cineplexx International ltd. In total it runs 35 cinemas with 235 screens across Austria, Croatia, Serbia, Montenegro and Northern Italy. Total sales reached 120 Mio. Euro in 2011 with about 1.100 employees.
With a total of 15.4 million square metres of commercial and residential property space worth 16.2 billion Euros in assets under management including 1.8 billion Euros of institutional assets, the Cologne-based CORPUS SIREO employs a staff of around 560 professionals at 11 locations in Germany and Luxembourg. This makes the company Germany’s largest real estate asset manager. As a result, even rival companies rate CORPUS SIREO as the chief competitor on the market. (These are the findings of the “Real Estate Asset Management Report 2013" compiled by Bell Management Consultants.) In addition, CORPUS SIREO received the immobilienmanager Magazine Award 2012 as Germany’s leading real estate asset manager and counts among the industry’s top employers according to “Immobilien Zeitung”. To national and inter national investors, institutional investors, banks, and companies with proprietary real estate portfolios, CORPUS SIREO offers investment management and asset management services along the entire real estate supply chain. Moreover, the company acts as broker and project developer for owner-occupiers and investors.
Coverpoint are an International Foodservice Consultancy. Since 1993 we have been creating for our Clients, outstanding Retail and Shopping Centre Food Experiences. From Fast Food and innovative Food Courts to the latest Casual Dining clusters, we provide Developers, Landlords, Shopping Centre Managers and Owners with the best advice on ‘how to do food’. We carry out feasibility studies, market analysis, capacity planning and foodservice spatial design. We bring all these skills together as part of your Team to ensure that your Food & Beverage Experience is perfectly matched to your guest’s needs. We do Food! Call us to find out how we can help you.
Cushman & Wakefield Bratislava • Bucharest • Budapest • Moscow • Prague • Warsaw
Na Prˇíkopeˇ 1, 110 00 Praha 1, Czech Republic Phone: +420 234 603 603 Email: jonathan.hallett@eur.cushwake.com www.cushmanwakefield.com
ece Projektmanagement G.m.b.h. & Co. KG Heegbarg 30, D-22391 Hamburg, Germany Phone: +49 40 60606 - 0 Fax: +49 40 60606 - 6230 Email: info@ece.com www.ece.com
EHI Retail Institute Spichernstr. 55 D-50672 Köln, Germany Phone: +49 221 579 93 -32 Fax: +43 221 579 93 -45 info@ehi.org www.ehi.org
Cushman & Wakefield is the world’s largest privately-held commercial real estate services firm. The company advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and assignments. Founded in 1917, it has 253 offices in 60 countries and more than 14,000 employees. It offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt and structured finance, corporate finance and investment banking, corporate services, property management, facilities management, project management, consulting and appraisal. The firm has more than $4 billion in assets under management globally. A recognized leader in local and global real estate research, the firm publishes its market information and studies at www.cushmanwakefield.com/knowledge.
ECE develops, plans, builds, leases out, and manages large commercial real estate since 1965 and is active in 16 European countries. The company is European market leader with 183 managed shopping centers. On an overall sales area of 6 million m2, about 17,500 retail businesses generate 19 billion euros in annual sales. Another 14 shopping centers are currently under construction or planned throughout Europe.
EHI is the scientific institute of the German retail industry. The members of EHI include German and international retail companies and their industry associations, manufac turers of consumer and investment goods and various service providers for retail like real estate developers and shopping-center management firms. We research topics relevant to the future of retailing, organize conferences and working groups, operate our own publishing house (e.g. The EHI Shopping-Center Report), and are partners to Messe Düsseldorf in staging the EuroShop, the world's biggest trade fair of investment goods for retail business.
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ehl asset management gmbh Prinz-Eugen-Straße 8-10, A-1040 Vienna, Austria Phone: +43 1 512 76 90 Fax: +43 1 512 76 90 - 890 Email: office@ehl.at www.ehl.at
Ekazent Immobilien Management GmbH Leopold Moses Gasse 4, A-1020 Vienna, Austria Phone: +43 1 201 22 - 0 Email: office@ekazent.at www.ekazent.at
Ekazent’s core competencies include center management, leasing management and refurbishment. Active development, ongoing improvements – adapting to changing market conditions establishes a functional interface between investors, tenants and consumers. Increase both customer satisfaction and earnings with a professional universal scheme. Capitalize your commercial real estate. With our help.
First Christmas by ROSENAU GmbH Blankeneser Bahnhofstr. 7, D-22587 Hamburg, Germany Phone: +49 (0)40 86 64 875 - 0 Fax: +49 (0)40 86 64 875 - 60 Email: mail@rosenau.com www.rosenau.com
First Christmas by ROSENAU GmbH one of Europe’s leading suppliers of Christmas decorations. We offer a full service including design, production and installation of top quality modern and traditional d ecorations. Our expertise and products are being implemented across the continent and in the Near East.
German Council of Shopping Centers e. V. Bahnhofstraße 29 D-71638 Ludwigsburg, Germany Phone: +49 7141 38 80 - 83 Fax: +49 7141 38 80 - 84 Email: office@gcsc.de www.gcsc.de
The German Council of Shopping Centers, GCSC, represents the interests of over 700 member companies in the shopping center and commercial real estate industry, including operators and developers, trade representatives, service providers, consultants, investors, and other companies.
GfK GeoMarketing GmbH Werner-von-Siemens-Str. 9, Building 6508 D-76646 Bruchsal, Germany Phone: +49 7251 9295 100 Fax: +49 7251 9295 290 Email: info@gfk-geomarketing.com www.gfk-geomarketing.com
Grooterhorst & Partner Königsallee 53-55, D-40212 Dusseldorf, Germany Phone: + 49 211 8 64 67 - 0 Fax: + 49 211 13 13 42 Email: info@grooterhorst.de www.grooterhorst.de
ICSC Europe 29 Queen Anne’s Gate, London SW1H 9BU, UK Phone: +44 20 7976 - 3100 Fax: +44 20 7976 - 3101 Email: icsc.europe@icsc.org www.icsc.org
IMMOFINANZ Group Wienerbergstraße 11, A-1100 Vienna, Austria Phone: +43 1 88 090 E-Mail: communications@immofinanz.com www.immofinanz.com
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EHL Real Estate Group is one of the leading real estate service providers in Austria and the market leader in the fields of commercial and residential real estate as well as investment properties. Its business activities range from property marketing, property valuation, asset and portfolio management, center management to market research and investment consultancy.
GfK GeoMarketing is one of Europe’s largest providers of geomarketing services and products. Our business areas include: Consultancy and research expertise, Market data, Digital maps, RegioGraph. GfK GeoMarketing is a subsidiary of GfK, one of the world’s largest and most renowned market research companies. Drawing on this international network of wide-ranging resources and expertise, GfK GeoMarketing promotes business success and “growth from knowledge”.
Grooterhorst is a German-wide practicing law firm focussing on property law. It is highly specialized in planning law for shopping center and other large retail schemes and the firm is nationwide knownfor this competence. The firm’s services also encompass real estate transactions, commercial lease law, construction law and banking law. It acts for German and international investors, developers, fundsand asset managers.
The International Council of Shopping Centers is the global not-for-profit trade association for the shopping centre industry with over 60,000 members from more than 80 countries worldwide. Our members include Owners / Developers, Retailers, Investors, Architects, Shopping centre managers, Retail consultants and other real estate professionals.
The IMMOFINANZ Group is one of the five largest listed property companies in Europe. The company comprises 1,678 standing investments with a carrying amount of approx. EUR 8.5 billion. The core business of IMMOFINANZ covers the acquisition and management of investment properties, the realisation of development projects and the sale of objects in the retail, office, logistics and residential segments. More: www.immofinanz.com
Krammer & Wagner Projektentwicklung und Immobilien GmbH Goldschmiedgasse 2/5/4, A-1010 Vienna, Austria Phone: +43 1 532 25 55 Fax: +43 1 532 25 55 - 55 Email: office@krammer-wagner.at www.krammer-wagner.at
KlepieEre 21 avenue Kléber, F-75116 Paris, France Phone: + 33 1 40 67 57 40 Fax: + 33 1 40 67 55 62 wwww.klepierre.com
Kundörfer Consulting GmbH Frankenweg 5, A-8051 Thal-Graz, Austria Phone: +43 316 / 581 822 Fax: +43 316 / 570 550 Email: office@kundoerfer.com www.kundoerfer-consulting.com
MAPIC The international market for retail real estate Phone: +33 1 79 71 90 00 www.mapic.com
MEC METRO-ECE Centermanagement GmbH & Co KG Am Albertussee 1, D-40549 Düsseldorf, Germany Phone: +49 211 30153 -101 Fax: +49 211 6886 4973 -101 Email: info@mec-cm.com www.mec-cm.com
Krammer & Wagner has been successful in the field of development, consulting and marketing of real estate for more than 20 years. As a market leader in Austria, Bosnia Herzegovina, Croatia, Slovakia, Serbia and Romania for classical shopping and power centers, we offer comprehensive, innovative solutions based on knowledge and experience.
A leading shopping center property company in Europe, Klépierre combines development, rental, property and asset management skills.Its portfolio is valued at 16.2 billion euros on June 30, 2013 and essentially comprises large shopping centers in 13 countries of Continental Europe.Klépierre holds a controlling stake in Steen & Strøm (56.1%), Scandinavia’s number one shopping center owner and manager. The largest shareholders are Simon Property Group (28.9%), world leader in the shopping center industry, and BNP Paribas (21.9%). Klépierre is a French REIT (SIIC) listed on Euronext ParisTM and is included into the SBF 80, EPRA Euro Zone and GPR 250 indexes.
Building upon years of international experience in retail and extensive location expertise for many CEE/SEE countries as well as Austria and Germany, Kundörfer Consulting advises its customers on all retail expansion and retail property questions. Targeting retailers and companies active in the real estate market, Kundörfer Consulting offers both solutions for strategic issues and their implementation.
MAPIC (www.mapic.com/en/the-event/history/) is the key meeting point for 2,430 retailers looking for partners, and 2,300 property developers and owners looking for retailers to enhance their sites. MAPIC delivers 3 days of tailored meetings, expert-led conferences and a premium exhibition for industry leaders targeting all types of retail property and brings together 8,200+ participants from 69 countries. The 19th edition will take place at the Palais des Festival of Cannes, France, from 13-15 November 2013.
MEC METRO-ECE Centermanagement GmbH & Co. KG is a joint venture of METRO GROUP and ECE. MEC is Germany’s leading centre management company for retail warehouse oriented shopping centres. It is responsible for managing, operating, leasing, developing and marketing of currently 38 shopping centres in Germany in which more than 1.300 tenants achieve an annual turnover of €2.7 billion on a sales area of 900.000 m2.
Messe Frankfurt Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 1 D-60327 Frankfurt am Main, Germany Phone: +49 69 75 75 - 0 Email: info@messefrankfurt.com www.messefrankfurt.com
Messe Frankfurt is Germany’s leading trade-fair organiser. 578,000 square metres of exhibition ground are currently home to ten exhibition halls and an adjacent Congress Centre. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe and cover the fields of consumer goods, textiles, architecture, technology & design and automotive technology.
MK Illumination Trientlgasse 70, A-6020 Innsbruck, Austria Phone: +43 512 20 24 30 - 0 Fax: +43 512 20 24 33 Email: t.mark@mk-illumination.com www.mk-shoppingcenter.com
MK Illumination designs, manufactures and markets festive and decorative LED lighting concepts for shopping centres. We offer full service from conception, production, installation, servicing and financing. MK is a local company on a global scale operating from 21 national markets worldwide.
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OASIS Shopping center services Tipografilor Street 11-15 S-Park, Building B 3, 2nd floor 013714 Bucharest, District 1, Romania Phone: + 40 269 2067 14 E-mail: brigitte.schmitt@oasisconsult.com www.OASIS-SCS.com
PayLife Bank GmbH Marxergasse 1B, A-1030 Vienna, Austria Phone +43 1 717 01 - 0 Fax: +43 1 717 01 - 3000 www.paylife.at
PayLife is the market leader and number one choice for cashless payments in Austria. PayLife is synonymous with convenient, simple and secure card payments as well as customer focus and innovation. Whether credit- and prepaid card, POS Terminal, e-commerce or Quick, the Electronic Purse, PayLife offers individual and comprehensive products to meet all needs. With PayUnity, PayLife is the only provider for e-commerce and POS payments from one source. In 11 countries PayLife offers its customers total solutions for all branches. PayLife. Bringing life to your card.
Raiffeisen evolution project development GmbH Ernst-Melchior-Gasse 22, A-1020 Wien, Austria Phone: +43 1 717 06 - 624 Fax: +43 1 717 06 - 410 www.raiffeisenevolution.com
Raiffeisen evolution project development GmbH is a real estate company operating in Austria, Central and Eastern Europe with its headquarters in Vienna. Our portfolio includes primarily residential and office buildings, as well as hotels, shopping and retail centres as well as mixed-use objects. We implement projects with high sustainability suitable for investors.
REAL4YOU Immobilien GmbH Haiderstraße 23, A-4052 Ansfelden, Austria Phone: +43 7229 8808 0 Email: office@real4you.at www.real4you.at
The Austrian Real 4 You Group is one of the leading retail real estate developers in Eastern Europe. Developing FamilyCenter-Retail Parks and mega.mall-Shopping Centers is currently one of the company’s core business. More than 150 projects has been realized in the last 15 years.
R.E.D. Real Estate Databank 145-157 St John Street, EC1V 4PW, London, UK Phone: +385 91 280 1010 Email: renato@redstar.eu.com www.redstar.eu.com
Reinhard Winiwarter Winery Obere Hauptstraße 19, A-3552 Stratzing/Krems Business Adress: Rotenturmstraße 17, A-1010 Vienna Phone: +43 1 533 32 60 Fax: +43 1 533 32 60 10 Email: office@rw-winery.com www.rw-winery.com
S IMMO AG Friedrichstrasse 10, A-1010 Vienna, Austria Phone: +43 5 0100 - 27521 Fax: +43 5 0100 9 - 27521 Email: office@simmoag.at www.simmoag.at
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OASIS Shopping Center Services is a value oriented shopping centre management company that has been founded to offer centre management for malls and retail parks in Romania. We have more than 20 years experience in the shopping centre industry - one of our partners has been with the European market leader for more than a decade. With our proactive approach we ensure the long term, sustainable and yield oriented success of the shopping centers we manage. The various tasks include: Assessment of the Sites, Commercial Building Management, Refurbishment, Marketing, Technical and Infrastructural Management. Centre management plays a central and extremely significant role in the holistic management and support process of a shopping centre thus we work in interdisciplinary teams. As forward-looking and target–oriented we look for value gaps and possible refurbishments in order to secure the long term success of the shopping center.
R.E.D. Star is a reliable and independent guide for commercial real estate executives in CEE. We deliver impartial and timely research data on commercial property to the real estate industry in form of transparent market reports at regional, country and city level. R.E.D. Star Retail Matchmaking Event is central Eastern Europe’s deal-making happening of the year connecting the dots between leasing professionals and global retail brands ready to expand throughout the region via pre-arranged meetings in one place on one day. For more information visit www.redstar.eu.com
We like authentic, pure, and simple things. This awareness flows into all our wines. In a world that is increasingly complex, we stand for an emphasis on fine, regional characteristics, as well as simple and concise product design.Grüner Veltliner is our most important variety and it is our main focus. Zweigelt and Chardonnay round out the portfolio.
S IMMO AG is Austria’s first real estate investment company and has been listed on the Vienna Stock Exchange since 1987. The company invests in high-quality real estate in Austria, Germany and six countries in Central and Southeastern Europe. Its broadly diversified portfolio is focused on sustainability and consists of residential, office and commercial properties as well as hotels.
SES Spar European Shopping Centers GmbH Söllheimer Straße 4, A-5020 Salzburg, Austria Phone: +43 662 4471 0 Fax: +43 662 4471 7199 Email: office@ses-european.com www.ses-european.com
SES – No. 1 in Austria and Slovenia – is specialized in developing, constructing and managing first-class retail real estate at an international level. The company provides complete service from development to center management in Central, Southern and Eastern Europe. Shopping malls managed by SES are among the very best the industry has to offer.
sma standort marketing agentur gmbH Rotenturmstraße 17, A-1010 Wien, Austria Phone: +43 1 533 32 60 - 0 Fax: +43 1 533 32 60 - 10 Email: office@sma-austria.at www.sma-austria.at
We specialize in fulfilling the marketing and communication needs of retail and commercial real estate. Our spectrum includes project development services as well as drafting and implementation of marketing and communications for operational properties. Our goal is to turn retail locations into strong and appealing regional brands.
sonae sierra Lugar do Espido,Via Norte 4471-909 Maia, Portugal Phone: +351 22 948 7522 Email: global@sonaesierra.com www.sonaesierra.com
TOOLBOX MARKETING
Cambridge, Stockholm, Warsaw, Sofia, Budapest, Helsinki
Vine Farm, Up Street, Bardwell Suffolk, IP31 1AA, UK Phone: +44 1359 250208 Fax: +44 1359 250228 Michelle.buxton@toolboxmarketing.com www.toolboxmarketing.com
TriGranit Management Corporation Váci út 3. 1062 Budapest, Hungary Phone: +36 1 374 6516 Fax: +36 1 374 6571 Email: info@trigranitmanagement.com www.trigranitmanagement.com
Union Investment Real Estate GmbH Valentinskamp 70 / EMPORIO D-20355 Hamburg, Germany Phone: +49 40 34 919-0 Fax: +49 40 34 919-4191 Email: service@union-investment.de www.union-investment.de/realestate
Zumtobel Licht GmbH Donau-City-Strasse 1, A-1220 Wien, Austria Phone: +43 1 258 26 01 - 0 Fax: +43 1 258 26 01 - 982 845 Email: welcome@zumtobel.at www.zumtobel.at
Sonae Sierra is the international shopping centre specialist that is passionate about bringing innovation and excitement to the shopping industry. Our integrated approach to the shopping centre business includes the ownership, development and management activities. This strategy allowed us to develop a recognized unique know-how which we use for our shopping centres, as well as third-parties projects and operating shopping centres.
Specialists in creating value and ROI, Toolbox Marketing employ passion, experience, innovation and creativity to drive retail destination marketing throughout Europe. Active in 16 countries with creative hubs in Sweden, Poland, Bulgaria, Hungary, Finland and UK, the Toolbox Marketing specialist teams create, direct, implement and evaluate all aspects of the marketing mix in both B2B and B2C sectors.Twelve years in the business and an unshakable thirst for innovation enable us to maximise brand development and customer experience using an array of multi-media and multi-channel marketing techniques.
TriGranit Management Corporation is a customer focused real estate services consultancy. By creating and managing spaces in a safe, clean, reliable and sustainable environment TGM strives to provide its clients with value, transparency, understanding and efficiency for tenants; sustainability, reliability and responsi-bility for landlords and owners of commercial, office, cultural or recreational facilities through its high-quality services. TGM is currently active in Hungary, Poland, Slovakia, Croatia, Slovenia, Romania, Russia, Bulgaria, Macedonia and Belarus. The blend of a portfolio which includes commercial, office, cultural, educational and recreational facilities, within which we welcome approximately 60 million visitors every year, supporting the success of more than 1,500 tenants.
Union Investment is a leading international investment company specializing in open-ended real estate funds for private and institutional investors. Union Investment has assets under management of some €23 billion in fourteen real estate funds. Active in the property investment business for 48 years, Union Investment operates today in 23 countries around the world. In addition to office space and business parks, the Hamburg-based company is investing in business hotels, logistics properties and shopping centers. Union Investment entered the retail sector at an early stage, allowing the company to secure a strategic position in this growing area. The result is a high-quality portfolio presently comprising 37 shopping centers in Germany, Austria, Sweden, Belgium, France, Poland, Italy, Spain and Turkey, with a current market value of some €6 billion.
Zumtobel, a company of the Zumtobel Group, is an internationally leading supplier of integral lighting solutions for professional indoor and outdoor building lighting applications. For more than 50 years, Zumtobel has been developing innovative, custom lighting solutions that meet extremely exacting requirements in terms of ergonomics, economic efficiency and environmental compatibility and also deliver aesthetic added value.
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Now read across. From A to Z!
Burkhard Hoffmann ECE
Stephan Jung Savills
Martin Sabelko CBRE Global Investors
Thomas Binder Sonae Sierra
Sophie Karmasin Karmasin.Motivforschung
Marcus wild SES
Christoph M. Achammer ATP Architects and Engineers
â‚Ź119 for 6 issues
Subscribe Here ACROSS – Europe's Shopping Centers", is the only international and independent medium for the shopping center industry in Europe. The magazine is published six times a year entirely in English, and is distributed in 40 European countries directly to the decision makers of the retail real estate sector.