Flash Faces of the Neighbourhood report EU Neighbourhood Info Centre: six-monthly Flash Report, April 2014
HUGE RESPONSE TO FACEBOOK PHOTO CONTEST
ARMENIA: enjoying the fruits of the Rural Income MOROCCO: dignity through work - a training restaurant for Generation Project young people with Down’s Syndrome
Put your project in the headlines 140 entries 16,000 likes 215,000 visualisations EUROMED AUDIOVISUAL: facilitating producers at the Cannes Film Festival
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n the occasion of European Cooperation Day, on 21 September, the Info Centre, with the support of INTERact ENPI CBC, invited all EU-funded projects implemented in the Neighbourhood to submit their best photo, describing how they were making a difference. Out of 140 entries received, ten short-listed photos (five from the East and five from the South) were put to the vote on Facebook, attracting 4,000 votes and 95,000 visualizations. Responding to this unprecedented
Going viral... One single news item – ‘Les étudiants d’Afrique du Nord invités à postuler pour les bourses Erasmus Mundus’ – has had more than 28,000 page views in French alone since it was published on 20 December, after it was recommended more than 1,000 times on Facebook (with more than 250 additional recommendations from the Arabic alert). As a result, the website recorded its busiest ever day on 29 December, with 6,563 visits.
enthusiasm, a second round of voting was held, this time uploading all the submitted photos on Facebook, generating an even greater level of audience participation, with 11,871 votes and 125,000 visualizations. In all, the campaign added more than 1,500 likes to the project’s Facebook page. The three winning pictures (above) will be rewarded with coverage of their project by one of the Info Centre’s journalists and an AFP photo reporter, with the resulting success stories being offered to the national press.
did you know...? ÎÎ The Info Centre’s photo stream on Flickr attracted a staggering 164,262 views in the period July-December 2013, 10 times more than in the previous six months. ÎÎ In the last six months, the Info Centre added to its database almost 1,400 new pictures taken for the project by AFP photographers, bringing the total to more than 10,000 ÎÎ Top viewed photos (from projects in Algeria and Armenia) have been viewed more than 500 times each.
SOCIAL MEDIA: EVER MORE LIKES (increase in the last nine months)
10,000 likes (+67%) 2,681 followers (+50%) 3,810 members (+32%)
Record website traffic The total number of pages viewed on the portal in the six months Jul-Dec 2013 was 623,562, or an average of more than 3,388 page views per day. The top six countries in terms of visitor traffic to the website are Belgium, Tunisia, France, Morocco, Ukraine, Egypt. Visits from Tunisia were up 81% on the previous six months.
www.enpi-info.eu
Eastern Partnership: campaign drive around the Vilnius Summit
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head of the Vilinius Summit, the Info Centre mobilised the full range of its campaign resources in support of the EC visibility drive around the Eastern Partnership. This included: • • • • • •
Press packs: key policy areas in focus
Laid-out Q&A, Neighbours connect cartoon EaP infographic EaP Civil Society Forum interview Intensified news coverage Live social media coverage of the summit and its side events by the project’s social media expert
All the information at a glance From policy lines to impact on the ground Fully interactive web layout Browse online or print out for events Photos, videos, success stories and more These new press packs are just one part of a fully-fledged communications campaign developed by the project around the roll-out of the new funding period 2014-2020 and the new European Neighbourhood Instrument (ENI). Features will include: ÎÎ ÎÎ ÎÎ ÎÎ
24 new thematic press packs Brochure adaptable to individual Delegations Interviews with Ambassadors outlining country priorities New website sections
Visibility & communications for projects: check out our FAQs What is the difference between visibility and communications? Where can I find the EU flag? Do I need a communications plan? Does the EU have copyright to my material? All these questions and more answered in a new Info Centre handbook
This project is implemented by Action Global Communications
The build-up of coverage generated more than 15,000 visits to the Info Centre website on the week of the Vilnius Summit
FULL SUPPORT FOR EU IN LIBYA Given the exceptional situation in Libya, the project has provided intensive media relations support to the EU Delegation in Tripoli, helping them to establish a full communications presence on the ground.