Outdoor Retailer Winter Market 2018 Day 1 by Active Interest Media

1 November 8, 2018

WINTER MARKET 2018

News

STAND UP

People

Events

Q&A

PARTY TIME

Brands with loud political opinions are winning over today’s shoppers.

PR pro Massimo Alpian turns puppy playdates to business gold.

Happy hours, talks, seminars & gear demos to get on your calendar.

PAGE 6

PAGE 27

PAGE 62

ROOTS OF CHANGE BIODEGRADABLE, RECYCLED, PLANT-BASED: A NEW BATCH OF SUSTAINABLE FIBERS MAKES OUTDOOR APPAREL GREENER THAN EVER PAGE 12

APPAREL GUIDE Hot picks for Fall ‘19 PAGE 37

PrimaLoft’s new recycled, biodegradable Bio insulation

WEAR DRIER. WEAR WARMER. WEAR TOUGHER. WEAR BETTER. WALLS. The official publication of:

BOOTH 42031-UL

Â©WILLIAMSON-DICKIE MFG CO., LLC.

DAWN TO DUSK. TOP TO BOTTOM. DAY IN DAY OUT. WEAR BETTER. WALLS.

BOOTH 42031-UL

1 November 8, 2018

WINTER MARKET 2018

News

STAND UP

Q&A

Events

PARTY TIME

Brands with loud political opinions are winning over today’s shoppers.

PR pro Massimo Alpian turns puppy playdates to business gold.

Happy hours, talks, seminars & gear demos to get on your calendar.

PAGE 6

PAGE 27

PAGE 62

ROOTS OF CHANGE BIODEGRADABLE, RECYCLED, PLANT-BASED: A NEW BATCH OF SUSTAINABLE FIBERS MAKES OUTDOOR APPAREL GREENER THAN EVER PAGE 12

PrimaLoft’s new recycled, biodegradable Bio insulation

The official publication of:

People

APPAREL GUIDE Hot picks for Fall ‘19 PAGE 37

BLACK IS THE NEW BRIGHT

AGILE 2 NOCTURNE Minimal weight and maximum mobility,

SENSE RIDE GTX NOCTURNE An everyday trail running shoe with Gore-TexÂ®

CONTENTS

WINTER MARKET 2018

PrimaLoft’s new Bio insulation is stretched at the factory.

Average is the New Elite Stand aside pro athletes. Brands turn to average Joes and Janes to deliver their message and meet customers where they are.

THE DAILY DAY 1 / NOVEMBER 8, 2018

NEWS

School’s In

What’s the best way to foster the next generation of outdoor industry business leaders? Teach them. Western Colorado University leads the charge with a new MBA program.

“ It’s going to be impossible to police the world, but what we can do is affect the fiber’s properties so it becomes harmless.” – Mike Joyce, president and CEO, PrimaLoft PAGE 12

FEATURE

We Dream of Green

A raft of brands debut new eco-friendly insulations that do right by customers—and the planet. PHOTO BY COURTESY

NEWS

NOIR IS THE NEW BLACK The SUPERCHARGED NOIR DENIM collection

Join us as we unveil a new chapter in durable, responsible denim. STRONG | SOFT | SUSTAINABLE | STAYS TRUE

LEARN MORE ABOUT THE SUPERCHARGED NOIR COLLECTION AT CORDURA.COM

CONTENTS

On Message

Brands take stands on the issues of the day— and customers love it.

The Next Big Things

These folks aren’t waiting for the future to arrive, they’re actively driving it.

Showing Off

The numbers behind this year’s Winter Market.

Q&As

A PR pro works all the angles; photography puts a face on a political flash point; and a designer dishes on the latest trends in sustainable design.

Retailer Reports

What are shop owners bringing back to their stores? We caught up with two for their show picks.

Where to find new brands, take in a presentation, play with little ones, and more.

Show Map

Navigate the Colorado Convention Center.

Stay Connected

Find all the show tools you need in the musthave mobile app.

Events & Education

Fill your calendar with seminars, speakers, and fun.

GEAR TRENDS

Layer Up

It only happens here. Brands debut the newest in highperformance apparel.

38 Ski Apparel 40 Snowboard Apparel

42 Alpine Shells

If You Build It

Drills, neon lights, and duct tape ruled the day as Winter Market came to life.

It takes a small army of workers to create a city within a city.

Hero Shots

Behold the glory of GoLite’s new earthfriendly jacket and Vasque’s go-fast boot.

THE DAILY DAY 1 / NOVEMBER 8, 2018

Show Areas

SCENE

Meet Your Makers

LOGISTICS

44 Midlayers

New Product Gallery

Don’t miss this hot, new gear.

New Exhibitors

Meet the new kids.

Best of Booth

Craghoppers returns to its roots.

PHOTOS BY COURTESY

NEWS

P OW E R E D BY

TRANSPORT® MERINO MENS TW9597 / WOMENS TW9122

MATRIX MERINO MENS TW9593 / WOMENS TW9116

• AWARD WINNING INNOVATION • SUSTAINABLE & ECO-FRIENDLY • NATURAL PERFORMANCE ENHANCING TRUSTED BY THE PROS

Official Base Layer Sponsor of the PSIA-AASI and NSP

BOOTH 42021-UL

NEWS

Call Washington at KEEN’s booth.

Politically Correct

For the next generation of consumers, a company’s public stance on social and environmental issues is just as important as its gear. BY KASSONDRA CLOOS

HIS HOLIDAY SEASON, it’s not just your ads and discounts that will get people into the store. And even the most impressive technology might not be enough to distinguish your gear from your competitor’s. More than ever, consumers say that a brand or retailer’s stance on current issues will affect their buying choices this holiday season. In a recent survey, the NPD Group found that 52 percent of all consumers—including 55 percent of millennials and 65 percent of Gen Z-ers (people born after 1997)—

THE DAILY DAY 1 / NOVEMBER 8, 2018

will take a company’s stance on social and environmental issues into consideration when making buying decisions. “Younger generations want—and will pay a premium for—brands that stand for something, and those that have corporate social programs that are aligned with their values,” Marshal Cohen, chief industry advisor for NPD Group, said in a press release about the survey. Getting political isn’t exactly new for the outdoor industry, but striving to get voters to the polls during

an election cycle is. This year is the first time KEEN got involved in an election, said advocacy manager Erin Gaines, through its Call to Action phone booth program to encourage consumers to call their elected officials, complete with scripts showing them exactly what to say. The brand brought its yellow phone booth back to the show floor for Winter Market. “There’s a new Congress, and there are going to be new policies,” Gaines said. Going forward, KEEN will work on updating the scripts for its digital phone program. “It’s one thing to get excited about voting,” she added, but in order to keep up the pressure on politicians, people need to be active year-round. The outdoor industry is strengthening its collective voice more and more each year. Brands both within and outside of the outdoor industry have followed Patagonia’s lead to stand up for causes they believe in. And the advocacy is increasingly visible to consumers, not just in what brands are saying, but in the products they’re producing. Chaco, for example, created a line of Bears Ears-inspired sandals last year to raise money for advocacy for the national monument. Every spring, brand leaders descend on Washington, D.C., to lobby elected officials to protect outdoor recreation, armed with statistics about the outdoor recreation economy. And consumers are starting to understand more about what happens behind the scenes in this industry, too. Outdoor Industry Association worked to speak directly to consumers this election cycle, and the fight over Bears Ears catapulted many brands—and their public lands initiatives—into the spotlight. This year, Outdoor Industry Association’s #VoteTheOutdoors campaign, asking people to place a high priority on the environment and recreation when deciding between politicians and ballot initiatives on Election Day, reached more than 11 million people. Toad&Co is embarking on a “Save the Planet” tour around the United States to spread awareness about the pollution the clothing industry creates (see page 10). And The North Face funded a climbing wall in a new Denver park as part of its “Walls are Meant for Climbing” campaign. Brian Linton, founder of United By Blue, said he thinks consumers are so enamored with companies that make a stand because those brands’ logos then act as a kind of signal to other people. United By Blue, for example, was founded on the mission to clean up our oceans. “There’s a sense in the younger demographic that there has to be a story behind something; it has to have a deeper meaning,” he said. When you see those logos on someone’s chest, he added, it feels automatically like you have an underlying connection with them. For brands, tapping into that emotion will surely pay off.

PHOTO BY NICK COTE

W H AT’S H A PPE NIN G O UT TH E R E

NEWS

Average is the New Elite Everyday ambassador programs help brands grow presence through relatable storytelling. BY MORGAN TILTON

Of particular resonance with consumers are ambassadors who juggle full-time or multiple jobs, while still finding time to get out and enjoy the outdoors. “When consumers see athletes who are like themselves in terms of intensity and lifestyle—rather than people doing epic feats that seem unobtainable—we see more social media engagement through likes and comments,” says Sue Harvey Brown, former director of consumer experience marketing for Merrell. Average Joe and Jane partners also allow brands to tell a wider variety of stories than the pinnacle athlete at the top of his or her game. “Our ambassadors are not cookie-cutter," Harvey Brown says. “We want to amplify their messages and inspire more people to hit trail. It’s a higher-maintenance relationship than paying an agency to employ influencers or sending influencers product, but it’s mutually beneficial and longer-term.” Assessing direct ROI is challenging, but Merrell and Salomon track the social media reach and engagement of ambassadors—and believe in their power. “We believe strongly that first and foremost, besides any type of commercialization, our ambassadors help us build brand equity,” Taylor says.

Merrell’s ambassador program leverages Instagram influencers.

THE DAILY DAY 1 / NOVEMBER 8, 2018

OUTDOOR ED.

Western Colorado University launches the nation’s first Outdoor MBA. BY JENNY WILLDEN

IT DOESN’T TAKE A business genius to see the outdoor industry is thriving, but it might take some brains to ensure it stays that way long into the future. For the first time, an institution has answered that call by creating a new outdoor-oriented advanced degree program. I n fa ll 2 0 1 8 , G u n n i s o n’s We s te rn Colorado University launched the nation’s first Outdoor Industry MBA, welcoming 22 students from across the country for its two-year online program. The new program teams a traditional MBA core with different tracks for the product or service side of the outdoorrecreation economy. In-person immersion experiences, outdoor industry guest lectures, and capstone projects with leading outdoor companies ensure that students are ready to meet the challenges of today— and tomorrow. “We want to expose them to where the industry is and where it’s going so they can see other aspects and choose,” says Jay Whitacre, a faculty member at Western Colorado University. “We’re trying to make the program as diverse as possible to set graduates up to succeed in everything from product development, to design, to service tracks, to higher-up management, retail sales, and sustainability.” And though the Outdoor MBA program is still in its infancy, Whitacre predicts it will track on an upward trajectory that mirrors the industry itself, and he plans to bring all 22 students to the Snow Show in January. “There’s no shortage of outdoor industry enthusiasts and professionals who want to further their education and propelment in the industry,” he says.

PHOTO BY MD DUR AN ON UNSPLASH

ET’S BE HONEST: Most outdoor recreationists don’t aspire to summit Mt. Everest or compete in 200-mile ultra runs—they’d rather spend a morning hiking on trail near their house or a weekend camping in their local woods. And brands are taking notice, establishing ambassador roles for everyday outdoor lovers. The goal? To create an on-the-ground presence and foster relationships with consumers through relatability. “Consumers look up to people who they can relate to and who they feel inspired by on many different levels, whether it’s a personal story, goals of athletic achievements, work-life balance, how they train, or the podium,” said Jenny Taylor, brand director at Salomon North America. Currently, Salomon’s ambassador program features some global elite athletes but is now largely skewed towards influencers (the brand has 255 individuals in North America alone). Merrell likewise gave its community program a focus on diversity—of various trail sports, ethnicity, and body shape—and has 35 U.S.-based ambassadors. The idea of both programs is to create sustainable, long-term relationships with relatable athletes who inspire consumers and represent the brand.

WE JUST SET SUSTAINABILITY FORWARD We never saw recycling as the final step. Introducing PrimaLoft® Bio, the first-ever biodegradable* synthetic insulation. This textile breakthrough begins as 100% post-consumer recycled fiber and returns to nature. Another major milestone in our Relentlessly Responsible journey towards a more sustainable world. *75.9% biodegradation in 365 days under ASTM D5511 conditions.

NEWS

The Scoop around the Show Floor

Winter Market brands always have something new up their sleeves, like these philanthropic partnerships, sustainability initiatives—and one sweet tropical getaway contest. EcoVessel Battles Disposable Plastic Bottles

Win a Trip to Tahiti at adidas Outdoor

“We have a fundamental belief that storytelling is the most effective and persuasive tool—especially in the world of outdoor adventure,” says Richard Bangs, founder of Steller.co, a forum where millions of users share tales of epic journeys and environmental responsibility. And it’s willing to back up that mantra with some serious incentives: On Thursday at 4 p.m. at the adidas booth (#42069-UL), one lucky winner (out of 1,200 entries) will nab a $29,000 trip for two to Tahiti—plus $2,000 of adidas gear. Then Steller and adidas will announce the next contest. “We hope we’ll continue to be a place for adventure travelers to celebrate the outdoors,” Bangs says. –ES

MYSTERY RANCH LAUNCHES NONPROFIT PARTNERSHIP

MYSTERY RANCH began as a builder of rugged packs. But as the company has grown, its business goals have evolved beyond backpacks—stretching into a new philanthropic arm called The Warp and Weft, formed in partnership with the brand’s chosen nonprofits. The terms warp and weft refer to “the two foundational components in weaving yarn into fabric,” says Marketing Coordinator Maddie Duffy, and stand for the overlapping missions and values of MYSTERY RANCH and its partners as they form a stronger whole. To highlight foundations in the company’s key markets—military, fire, mountain, and hunting—each partner receives a spotlight on MYSTERY RANCH’s Instagram account to share its mission. “We wanted to spend time and talk about what each one does to get customers to go to the page and learn more about getting involved,” Duffy says. –Jenny Willden

THE DAILY DAY 1 / NOVEMBER 8, 2018

HIT THE ROAD

Toad&Co’s Sustainability Tour Swings by Winter Market TRUSTY ’63 SHASTA trailer in tow, Toad&Co is hitting Outdoor Retailer Winter Market as the second stop on their Save the Planet Tour. Each stop aims to educate the surrounding community about the environmental impact of their clothing. From outreach to the event itself, the company stresses that the global apparel industry is currently the fourthbiggest air and water polluter in the world. Outdoor Retailer attendees can visit the tour trailer at 7 p.m. tonight for cocktails and food from the Mile High Spirits Distillery in Denver (shuttles will ferry showgoers from the front lobby at 6 p.m., 7 p.m., and 8 p.m.). As the local live music suggests, the emphasis is on celebration, but visitors can still engage with the educational Bare Truth Gallery and peruse a local sustainable marketplace to learn more about the issue at hand. “It’s an event that is promoting sustainability—wearing a sustainable product, living a sustainable lifestyle,” says Sarah Matt, Toad&Co’s brand and marketing VP. The tour aligns with some major strides for Toad&Co. By targeting every step of the manufacturing process—from fiber production to garment disposal—it has managed to produce its most sustainable collection yet for spring 2019. –Cassandra Majewski

PHOTOS BY COURTESY

Walking around the show floor this week, you might notice something different: a lot less plastic—at least, if Boulderbased EcoVessel has anything to do with it. They’re touting the #LeaveLessOR pledge, inviting all attendees to take steps to minimize—and ultimately exterminate—singleuse plastic water bottles. “We’re excited to launch this at Outdoor Retailer because the industry has a commitment, as a whole, to the environment,” says Jon Fox, CEO. “We should be walking the walk.” What’s the pledge? Just vow to bring reusable drinkware each day (and then really do it). The EcoVessel booth (#44028-UL) features a water bottle filling station , and if you forget to bring your bottle from home, you can buy one from them—with all proceeds going to Plastic Oceans, a nonprofit working to mitigate plastic waste. “Ultimately,” says Snow, “we want to make OR a single-useplastic-free experience.” –Evelyn Spence

COME AND LEARN MORE ABOUT OUR LATEST INNOVATIONS. BOOTH #54017-UL

TESTED FOR

STARRY NIGHTS

gore-tex.com

NEWS FEATURE

Roots of Change The new class of ecofriendly materials is here—and it’s making the industry greener than ever before. BY ELIZABETH MILLER

THE DAILY DAY 1 / NOVEMBER 8, 2018

OUR YEARS AGO, when a product manager at PrimaLoft asked in the midst of a research and design meeting whether they could make a jacket that would break down if buried in the backyard, people laughed. But that’s exactly what PrimaLoft did. In fall 2020, PrimaLoft’s yet-to-be-named partner brands will roll out a new insulation made entirely from recycled fibers and designed to biodegrade in landfills and oceans. As sustainability works its way through product designs, what was once laughably impossible is trending toward mainstream as more and more consumers demand products that are earth friendly. Supply chains have absorbed an increasing number of sustainable materials, like bison wool and oyster shells, and are finding new uses for classics like organic cotton and hemp. PrimaLoft’s latest venture takes direct aim at textile waste and microfiber pollution. Microplastics are now found in waterways, oceans, and, alas, even tap water, and half a million tons of it are released into oceans annually. Rather than study where and how microplastic was getting into the oceans or talk to consumers about changing their washing practices, the company worked where it could make a difference, focusing its effort on the material itself. “It’s going to be impossible to police the world, but

what we can do is affect the fiber’s properties so it becomes harmless,” says Mike Joyce, president and CEO of PrimaLoft. Its new biodegradable insulation, called PrimaLoft Bio, is made from 100-percent recycled synthetic insulation. Normal polyester breaks down over lifetimes; PrimaLoft Bio accelerates this process by engineering the fibers to attract microbes that consume polyester. PrimaLoft’s current testing process shows 80.3 percent biodegradation after 394 days into water, methane, carbon dioxide, and biomass. A standard polyester garment would show negligible deterioration under the same conditions. With more time, Joyce says, more of the garment will biodegrade, though 100 percent isn’t physically possible. Anything that breaks down leaves some remnant behind—think the compost left from a pile of banana peels and leaves. Of course, it’s just the insulation that’s been reengineered this way, so Joyce says PrimaLoft Bio is likely to launch with brands that use natural materials for liners and shells. Those brands will likely be announced at the January show, and Joyce expects products with the new fill to be ready for fall 2020. Sustainability is part of every research and design conversation, he says. When the brand released postconsumer recycled fabric, no one wanted to pay the increased price, so PrimaLoft absorbed it into the margin, he adds. But even for a company with that history, this innovation feels like a win.

NEWS FEATURE

Mountain Khakis's Pearl Street Flannel made with SeaWool yarns

Cluster of PrimaLoft Bio fibers

“You don’t have a lot of opportunities to really make a difference,” he says, “and this was one.”

A New Use for “Useless” Wool

The search for sustainable insulation has also seen brands exploring new natural products. United By Blue dipped a toe in bison wool with a new sock line. The brand has since gone all in on the all-natural fiber, using it in all their insulated jackets and vests. Bison wool’s outer layer was too coarse for yarn, says Brian Linton, founder and CEO of United by Blue, but as sheets of batting insulation for jackets and blankets, it stays warm when wet and is naturally antimicrobial. It even allows for different design choices, like vertical baffles instead of the horizontal ones used to keep feather down from sinking to the jacket hems. “Our goal is to pioneer this new source,” Linton says. To that end, United By Blue is shepherding the fiber from when it is sheared from the bison on a partner ranch to when it’s sewn into jackets. Ortovox has similarly utilized coarser, so-called “second-shear” sheep’s wool as jacket insulation. The company boasts wool’s hydrophilic properties first—it can absorb 30 percent of its weight in water and still feel dry—as well as odor-neutralizing properties. This coarser grade of wool wouldn’t work well in garments and was even burned as useless, but that rougher quality helps it maintain loft between a shell and liner. Swisswool has been in use since 2011, but this year will see a newer, lighter iteration from the brand.

PHOTOS BY COURTESY

Trash to Textiles

Mountain Khakis turned not to the peaks to but the sea for its latest new material source. It is rolling out jackets and flannels made with postconsumer recycled polyfill or postconsumer recycled PET bottles blended with crushed oyster shells, called SeaWool. The blended insulation or yarn boasts anti-static, odor-blocking, and quick-dry properties, as well as

offering low thermal conductivity and a superior warmth-to-weight ratio. “It does have a great sustainability story, but also, the performance of it is really great, so it competes with other insulation companies and even surpasses them in some cases for value for weight,” says Ned Hutchinson, senior product manager with Mountain Khakis. The Pearl Street Flannel shirt and Triple Direct Jacket—named in honor of the backcountry ski line near Jackson where SeaWool was first tested—debut these materials. “The apparel industry is a very dirty business, whether it be chemicals used in dyed stuff, or treating materials for performance, or effluents in processing fabrics,” he says. “We know, as apparel manufacturers, how dirty it is, and the more we can clean that up, the better off we are in general, and we feel a responsibility to do that.”

Au Naturel

For those familiar with the transition to natural fibers as a less impactful option, requiring fewer pesticides, chemical treatments, and fossil fuels, the love story with hemp and organic cotton only seems to be deepening. The two materials are more often relegated to warmer seasons, but those uses are diversifying. “Hemp is hollow, so it’s wicking, breathable, and thermal-regulating, and so it’s able to pull moisture away from your body and still dry really quickly,” says Ciara Cates, Toad&Co’s materials manager. The company has expanded hemp to a line of tops and pants, and sees using the material as a chance to give a few of those high-performance qualities to

lifestyle wear. Hemp also goes to use in a new fall line from prAna as well, paired with a recycled poly and Lenzing Tenzel lyocell to combine the strength of hemp, the optics of poly, and the drape of lyocell. Nau is releasing a brushed, 100-percent organic cotton fleece. The brand has deeply integrated sustainability into its product lines, with 71 percent of its collection containing 100 percent sustainable materials and six styles completely biodegradable. The biggest challenge, says David Marsala, Nau’s vice president of sales and marketing, has been maintaining relevance for the price point, but as more brands move toward sustainable choices, that may shift. “The more we can get critical mass behind this,” he says, “the more it will open up new categories, new ideas, and new innovations.”

THE DAILY DAY 1 / NOVEMBER 8, 2018

SCENE

CA P TU RIN G TH E S H OW’S K E Y M O M E NT S

If You Build It

A booth can’t show off flashy new gear without a little pre-show elbow grease.

PHOTOS BY LOUISA ALBANESE (3); NICK COTE (1)

THE DAILY DAY 1 / NOVEMBER 8, 2018

1. Blackyak hopes its geometric neon lights will draw attendees to its booth like moths to a flame. 2. Motto of the day at Sherpa Adventure Gear’s booth: Drill, baby drill. 3. It was fjäll up in the air at Fjällräven. 4. You could cut the excitement with a box cutter as booth after booth reaches for new heights of awesomeness.

THE DAILY DAY 1 / NOVEMBER 8, 2018

SCENE

Meet Your Maker Every setup day, an army of pros builds a tiny city inside the Colorado Convention Center.

PHOTOS BY NICK COTE

THE DAILY DAY 1 / NOVEMBER 8, 2018

SCENE

2 1. Stick a fork in it: Heavy machinery skittered around the floor in a ballet part booth-box Tetris and part Frogger. 2. Fusion’s Tara Rubio gets it all on tape at Mystery Ranch. 3. No cutting corners around here: Danny Hulse wrestles a right angle into place at the Dubarry of Ireland booth. 4. Martin Gortarez of Momentum makes sure the lettering looks fjäll good at Fjällräven. 5. Crews worked so fast, not even the camera could capture them.

SHOWING OFF TH E S T O RY B E HIN D W INTE R M A R K E T

Come One, Come All

Chatter in the aisles, shiny new gear in the booths—it must be Outdoor Retailer time! CAPTURE THE MAGIC

In a typical mountain town, November is shoulder season— some call it a lull between high points. But at Outdoor Retailer, the month has a whole new meaning: It’s energetic. It’s exciting. It’s full of anticipation, innovation, hard work, and a boatload of caffeinated beverages. To capture the firstever spirit of this #ORShow, we’ve uncovered some of its impressive numbers, its forward-thinking attitude, and its ever-present good humor. Welcome to the new Winter Market.

11:1

RATIO OF RETAILERS TO BRANDS AT WINTER MARKET

“ IS THAT JEEP PART OF SPRING ‘19?” (OVERHEARD AT

CRAGHOPPERS BOOTH)

(WINNERS TO BE ANNOUNCED AT 6 PM TONIGHT IN THE MILE HIGH BALLROOM)

THE DAILY DAY 1 / NOVEMBER 8, 2018

240

NEW EXHIBITORS PHOTOS BY COURTESY

166 NUMBER OF PRODUCTS ENTERED INTO OUTDOOR RETAILER’S INAUGURAL INNOVATION AWARDS

“ I SORT OF FEEL LIKE THE GIGGLING ESCALATOR— EXCITED AND A LITTLE BIT FREAKED OUT.” (OVERHEARD AT FRONT LOBBY ESCALATOR)

COLORADO-BASED EXHIBITORS

555

“ A NEW REPORT FOUND THAT OUTDOOR RECREATION CONTRIBUTES $62.5 BILLION TO COLORADO’S ECONOMY & SUPPORTS 500K JOBS ACROSS THE STATE. NO WONDER #OUTDOORRETAILER WINTER MARKET WILL BE HELD IN DENVER THIS YEAR.” @REGISTRIA

TOTAL EXHIBITORS

“ I NEED COFFEE AND A DRILL. ANYONE WITH ME?” (OVERHEARD)

PHOTOS BY COURTESY

OF A KIND

THE DAILY DAY 1 / NOVEMBER 8, 2018

NEWS

Question of the

Day

This is the first-ever Winter Market in November. What are you the most pumped about at this show?

Tsedo Sherpa, COO, Sherpa Adventure Gear

THE DAILY DAY 1 / NOVEMBER 8, 2018

“ We’re excited to show our Acqua Terra line, made from recycled plastic bottles. It’s a product that allows you to do both land and sea activities.” Allison Gigliotti, director of marketing, Carve Designs

“ This is my first show. I’ve been hearing about how elaborate the brands’ booths are, and I hear the vibe is fun and less business-oriented.” David Robinson, apparel buyer, J&H Landmark

“ I’m excited to have time this show to go to some of the different educational sessions going on, including events on the Higg Index and what to do after the election.” Amy Allison, marketing manager, ENO PHOTOS BY K ASSONDR A CLOOS

“ I’m excited to see what Outdoor Retailer can be as a working show. It’s before our preseason deadlines. In the past, OR has been a marketing and branding show for us, and I’m excited to see how it all pans out.”

SOME THINGS KEEP COOL

LONGER Go

Our slickest line to date, Stanley GO Series with Ceramivac™ combines a smooth ceramic feel with the durability of vacuum insulated stainless steel. REDISCOVER STANLEY® AT STANLEY-PMI.COM

HERO SHOT

SEE IT AT BOOTH #VO240-UL

WE MEAN GREEN

Plastic bottles find new life in GoLite’s ReFill Eco100 Jacket.

PHOTO BY LOUISA ALBANESE

Using postconsumer green bottles to make GoLite’s Regreen fabric solves two problems at once. One, it diverts the bottles—the green ones are considered less desirable for recycling—from landfills, and two, the darker hue means no polluting dyes are required. What’s inside is just as envirofriendly: PrimaLoft Silver Eco Fill spins recycled plastic into fluffy warmth. [$250]

THE DAILY DAY 1 / NOVEMBER 8, 2018

Top 3 Things Not to Miss! WELCOME TO DAY 1

•

THURSDAY, NOVEMBER 8

EVENT

RETAILER BUDDY PROGRAM By the Blue Bear • 10 a.m. An opportunity for rad people to meet rad people! Want to shop the show floor with another retailer? Want to get a different perspective on how to find new products and brands at the show? Or just looking to meet others in the outdoor industry? Meet at the Outdoor Retailer flag in the foyer to meet other retailers that you can shop the show floor with!

_______________________________________________ EDUCATION

LEARN FROM THE BEST: EXPERIENTIAL SHOPPING The Camp (Booth 32005-UL) • 1:30-2:30 p.m. It’s all about EXPERIENCE! Join this discussion of how retailers can use activities, events and insiderknowledge to reach new people, to develop their community and to create richer shopping experiences for their customers.

_______________________________________________ EVENT

OUTDOOR RETAILER INNOVATION AWARDS Mile High Ballroom • 6 p.m.

PHOTO BY JORIS VOETE ON UNSPLASH

Want to check out the most innovative gear and technology in the industry? The Outdoor Retailer Innovation Awards recognize the cutting edge and carefully considered products and retail services made famous at the show.

FOR A COMPLETE LISTING OF ALL THE LATEST EVENTS, HAPPENINGS AND SHOW NEWS

DOWNLOAD THE APP

HERO SHOT

LIGHT MAKES RIGHT

SEE IT AT BOOTH #44041-UL

The Vasque Breeze Lite shaves weight for fleet feet.

PHOTO BY LOUISA ALBANESE

If a pound on the foot is like five on the back, then this airy boot will make ounce-counting hikers happy indeed. Vibram’s Litebase technology thins the rubber in the sole, slashing total outsole weight by 25 percent, and a synthetic upper likewise helps get the pair down to 1 pound, 11 ounces. Vibram Megagrip lugs mean the shoe doesn’t sacrifice traction for weight savings. [$170]

THE DAILY DAY 1 / NOVEMBER 8, 2018

cotton does

Want to turn the tide on ocean pollution? Take a deeper look at cotton. Unlike synthetic fabrics that leave toxic microplastics in our oceans and waterways , 1 cotton microfibers are natural and biodegradable. 2 Cotton is a high performing fiber with none of the plastic pollution — being an ocean-friendly fiber just comes naturally.

1: Accumulation of Microplastic on Shorelines Woldwide: Sources and Sinks. Mark Anthony Browne, et al. Environmental Science & Technology 2011 45 (21), 9175-9179. DOI: 10.1021/es201811s

visit us at booth 53040 ul. i

2: THE GENERATION AND AQUATIC BIODEGRADATION OF MICROFIBERES PRODUCED FROM LAUNDERING FABRICS. Zambrano, M., et al. NC State University, Raleigh, NC, USA. Cotton Incorporated, Cary, NC, USA * 76% in waste water after 250 days with continued degradation projected.

EVERYDAY IS A BASELAYER DAY

FOR GIRLS. BY GIRLS.

Q&A Massimo Alpian 5 QUESTIONS FOR…

PR Account Director, OutsidePR

nalists, so by asking these questions it does both at the end of the day, and that comes back to that relationship built on trust. 2. How do you build that trust? I think it’s really easy for us to be very transactional in the way we do PR or journalism: if I’m just sending you an email and pitching a story to you, and then you hit me back with information, and then we’re done. But we don’t get to know each other that way. I think it’s really special to build a genuine relationship in real life, whether it’s having coffee or hanging out, grabbing a beer, having a puppy play date—those are things I value and genuinely enjoy. Journalists are very wise and can see through the bullshit. I’d rather be friends with everyone I work with because it makes it easier and more fun to do what we do and talk about the brands and products we’re pitching.

PHOTO BY BEN MOON

Massimo Alpian is a seasoned outdoor PR professional. Before he repped Fjällräven and KEEN at rygr, Backbone Media’s sister agency, he managed marketing for Dynafit and Salewa. Now, at his brand-new gig with OutsidePR, he pitches clients Cotopaxi, Backcountry, and more to the industry’s best journalists. What makes Alpian stand out is his goal to get to know the writers he works with far beyond the transactional press releases that land in their inboxes by the dozens each day. We asked him how to make pitches matter—and how to get quality coverage for products and brands. Spoiler alert: The answer is probably simpler than you’d think. 1. What makes a good journalist/ PR relationship? It’s a lot of things. These relationships need to be built on trust. You need good communication coming from both sides that’s open and honest. I think the most important thing is

committing to helping each other. It’s asking a journalist, “What are you working on? How can I help you do your job better?” Small things like that can go a long way, and for me it comes from a genuine place. I want to both help my brands and help jour-

3. How do you keep track of so many journalists and figure out how and when to pitch what to whom? Every day, I try to read at least a few stories that are relevant to our industry. That way, I know what everyone’s working on, and I bring that back to my team and brainstorm. It gives me a pulse on journalists’ beats and what their interests are. And that ties back to having a genuine relationship— I’m interested in what you’re writing about and how to help you. Everyone on a PR team is sharing information, so everyone knows who’s doing what. On a more logistical level, there have been so many advances in the past couple of years with data systems for PR professionals, like Cision, which help us track journalists’ contact information, and make it possible to keep notes on the last time I was in touch with someone about a story.

4. What do you wish more journalists would do to help make your job easier? When I first started, it was hard to get an answer to an email or a pitch. I tried to do self-reflection—maybe my pitches could be better. But if we have a relationship and a journalist sees my name, they’re more likely to respond. It can be hard when I send out a pitch for a story for my client and I don’t get an answer back. I’ll follow up and then I’ll feel like I’m annoying you, where it would be great to just get an answer even if you’re not interested. That’s feedback I can take and make myself better. You’re not hurting my feelings—you’re making my job easier. I don’t want to be that annoying PR person who’s pushy. Something else that would make my job easier is being honest with me about product. You have every right to talk about a product that I think is amazing, but that you’ve had a negative experience with. I’d love that feedback, not to try to control the story, but to bring that feedback to the design team. 5. Is all press good press? Of course I think everyone would prefer a positive review. But consumers are really smart. If there's a negative or a lukewarm review, it might be good at the end of the day. Consumers have gotten a lot savvier, and they can really see through the bullshit now. Millennials especially are really values-driven in their purchasing. If they see 30 or 40 amazing, glowing reviews, they’re going to be like, “I bet this product is great, but I’d like to see an honest review. Does this product have any flaws?” Because every product does. Even the most perfect ski that you think is the best in the world could still be better. –Kassondra Cloos

THE DAILY DAY 1 / NOVEMBER 8, 2018

Q&A

Aaron Huey 5 QUESTIONS FOR…

Photographer

Photojournalist Aaron Huey has spent more than a year documenting the million-plus acres of Bears Ears. In an attempt to give as full a picture as possible of the conflict that has dominated outdoor media coverage in the past two years, he’s embedded himself with people voicing both strong support and staunch opposition to the monument. Tomorrow, he’ll give a lecture at the Conservation Alliance breakfast titled “The Battle for the American West.” We caught up with him for a sneak peek at his upcoming National Geographic cover story. 1. What inspired you to spend a year in Bear Ears? I started really by just wandering around and trying to figure out what was in this 1.35-million acre monument. I was familiar with the “postcard” image of Bears Ears, superficial stories in the news, and beautiful spreads in outdoor clothing catalogs, but I wanted to start seeing some of the more remote sites and gain a

THE DAILY DAY 1 / NOVEMBER 8, 2018

deeper understanding of what I had seen in media. I wanted to get to know the anti-monument community and to understand them better. We have an obligation as journalists to hear both sides in as unbiased of a way as humanly possible. 2. What did you learn about the anti-monument community? There’s a lot of distrust of the media

3. Bears Ears is so important to the outdoor community. We talk about it all the time. But what are we missing in this huge story? The further I get into this story, the more complex it gets. I don’t get to a simpler explanation; I get to a more layered, confusing space. It’s not getting more clear. I think it’s because I gain empathy for every one of the parties involved in the argument. That makes it much harder because it’s not all black and white. It’s really gray and uncomfortable. 4. Coverage of Bears Ears can fuel support for conservation, but it can also send scores more people to a vulnerable area. How do you deal with that? We only name sites if they’re incredibly well-known and very wellpublished, and ranger stations are already sending people there. But it still creates a draw. I don’t know if there’s any escaping it. The first big explosions of people came along with beautiful photos published on the early internet, and those numbers just grew as it became easier and easier to find pictures, blogs, and stories about places. I think it ratcheted up again with

Instagram and people becoming obsessed with the picture culture, and sharing images and geotag information. And we’ve reached a new chapter with massive ad campaigns and stories about Bears Ears from the world’s biggest newspapers and magazines. 5. What’s your advice for how we can encourage sustainable tourism in vulnerable places like Bears Ears? This is a hard one. You can’t say don’t go there, because everybody who buys gear and thinks of themselves as an adventurer wants to go there. Luckily, Bears Ears has so much territory that you can’t really pave it all up and bring asphalt to every site. I think there needs to be a lot of education about how to visit with respect. There are organizations that are dedicated solely to that task. Friends of Cedar Mesa has built a visitation center that the government won’t. They’ve created public education campaigns about site etiquette, what you can touch, what you can’t, where you can and can’t go. [Editor’s Note: Leave No Trace recently issued guidelines encouraging outdoorists to refrain from geotagging photos, to help protect vulnerable areas.] I don’t know what to say about discouraging people from using their free time and money to go to amazing places. I can’t really tell them not to go. A lot of these problems are fueled by overpopulation and a booming economy. There are more people with more time and more money than we’ve ever seen before, and it’s never been easier for them to find information about how to spend that time and money. –Kassondra Cloos

PHOTO BY COURTESY

right now. It took me a year to get to some of the main characters in the anti-monument community in a way that made any imagery. It’s mainly locals who are descended from traditions of ranching, mining, oil, and gas, any form of resource extraction. In general, the communities that surround Bears Ears have considered it their backyard for so long because it wasn’t seeing large amounts of visitation. Even though it was public land, they felt like their backyard was being taken away from them.

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Q&A

Camille Dominguez 5 QUESTIONS FOR…

Accessories Designer, United By Blue

Camille Dominguez spent eight years designing handbags and accessories for Anthropologie. When she saw a job opening at United By Blue (UBB) last year, she jumped at the opportunity to give herself a new challenge, taking everything she learned from fast fashion and turning it on its head. She wanted to get in on the ground floor of a small company with a huge focus on sustainability: For every product UBB sells, a pound of trash is removed from the ocean. We asked Dominguez about sustainable design and her transition into the outdoor world from an industry with opposite goals. 1. Instead of Black Friday, UBB created “Blue Friday,” a day for picking up trash. What’s the story behind the trash pickup kits you designed? It started out really small, with Kelly Offner, who runs our cleanup team,

THE DAILY DAY 1 / NOVEMBER 8, 2018

and a few other people who were getting plastic bags and gloves and putting them together in our warehouse on their own time. But then it started getting too big for just our warehouse, and we needed to design an actual kit. So I came in and started to figure out

2. How does sustainability factor into the design process of a product? I think sustainability is on trend right now, and that’s a good thing. We think about what makes a product durable, what its story is, and what fabric is available. We’re starting to see a lot more materials come out that are made from 100-percent recycled PET, or recycled nylon, and that’s exciting. Unfortunately, it's also a little harder—these materials are still quite expensive, so we have to be so strategic on how we use them. But if you cut the fabric right and use every bit possible, it's all well worth it. 3. How can we keep sustainability trending for the long term without greenwashing? Wearing sustainable clothes is one of the easiest things you can do to be more eco-friendly—you put clothes on your body every day. [Imagine if] we were to have a logo to signify sus-

tainability. It could work, or it could be mistreated or overused. My brain is cooking, as a designer. How do we get the word out beyond the outdoor industry? I think we have to get across the importance of sustainability in a really strong way, on all our platforms. 4. How do you think the fashion world differs from outdoor lifestyle apparel? I was trained to design fast fashion. Nothing was everlasting, nothing was durable. That’s part of the fashion scene—it’s what’s hip and trendy now. For outdoor, our apparel’s main function is that it’s built to last. At a lot of companies like UBB, we’re trying to build something that you can always come back to. You know that you can come to us for sustainable materials. What a concept, right, that you’re coming to us for goods that last? How do you become profitable off of that? But when you want to buy a thoughtful item, something that’s environmentally conscious, you will come to the outdoor industry. If something happens to it in five years, you can bring it back and have it replaced. It was a major mind explosion for me when I first started in the outdoor industry. 5. Do you think, ultimately, fashion will become more like outdoor, or vice versa? What the outdoor industry is doing differently than the fashion world is that it’s telling a story. There’s something really important to be said about the outdoor industry being thoughtful about how it makes its gear, and what it stands for. I think we might beat fashion, to be honest. The stories the outdoor industry can tell versus the stories fast fashion can tell, I’d rather tell ours. –Kassondra Cloos

PHOTO BY COURTESY

what people need to get motivated to pick up trash, and how we could spread that message. What we found is that people want to do something good, but they hesitate in these little instances. They think, “I don’t have gloves,” or “I don’t have any trash bags.” This kit was created to make sure that all you needed to do is pick it up and go. It includes gloves, two solid 30-gallon trash bags, and a bandana—a little extra piece that says, “You did something great. Thank you from United By Blue.” We were able to put it at a price point where people didn’t even hesitate to add it to their cart [Editor’s note: Customers pay only for shipping], and it’s getting even bigger as people post about it on Instagram. On a day when people are usually already together, it’s a way to get the family to do something great.

Visit the HI-TEC® booth to learn more located at Booth #49004-UL

SUN PROTECTION COMFORT STRETCH

MOISTURE WICKING

EYEGLASS CLEANER

Comfortable Anywhere is our brand promise that our products are packed with state-of-the-art features, comfort and versatility. Enabling an excellent outdoor experience at an incredible value. 2018. HI-TEC® and the HI-TEC® logo are registered trademarks of HI-TEC® Sports International Holdings BV

 Connect with us @hitec

OUTDOOR RETAILER SHOW AREAS

Winter Market 2018 Let the games begin: The action kicks off right in the entry hall.

Venture Out is a destination for retailers to discover and explore modern outdoor trends and better understand how the definition of “outdoor” is changing. Head to Venture Out to see some of the brands pushing the limits in the outdoor industry, or grab a latte from Generous Coffee in the community space.

INNOVATION GALLERY LOCATION: UPPER LEVEL, BOOTH 43005-UL

THE DAILY DAY 1 / NOVEMBER 8, 2018

See all Outdoor Retailer Innovation Awards finalists on the show floor! Throughout Winter Market, those products and retail services at the forefront of the industry and selected for the final round will be on display. Stop by and take a look at the future of outdoor.

THE CAMP LOCATION: UPPER LEVEL, BOOTH 32005-UL The Camp provides elevated education on the show floor—from the latest issues stores are facing to industry trends. The Camp will

focus on the stories, products, trends, and people that help drive traffic to retailers, and will provide daily education to inspire fresh ways to think and sell outdoor products year-round. Don’t forget to grab a cup of joe from Goodhart coffee!

innovation, the Trend + Design Center anchors the supplier story at Outdoor Retailer and serves the design audience with a compelling variety of education and networking events.

TREND + DESIGN CENTER

LOCATION: UPPER LEVEL, BOOTH 380187-UL

LOCATION: UPPER LEVEL, BOOTH 53103-UL The Trend + Design Center is where the design and R&D community gathers to hear what’s next. From trend forecasting to industrial design and materials

HIGH ALTITUDE DEN

On belay? Belay on! Stop by the High Altitude Den for climbingfocused activations, a place to hang, and daily happy hours with Goodhart Coffee from 3:304:30 p.m.

PHOTOS BY OUTDOOR RETAILER

VENTURE OUT LOCATION: UPPER LEVEL

OUTDOOR RETAILER SHOW AREAS

RETAILER + REP LOUNGE LOCATION: UPPER LEVEL, BOOTH 38103-UL Need a place to chill or have a quick meeting? Come to the Retailer + Rep Lounge to hang, put your feet up, or access Wi-Fi.

MOTHER’S ROOM LOCATION: STREET LEVEL, MR112 Calling all moms ... Head to the Mother’s Room to nurse, pump, have some refreshments, or hang with your little one.

INFO DESK LOCATION: STREET LEVEL, FOYER OF THE EAST ENTRANCE (BY THE BLUE BEAR) Have a question? Just head to the Info Desk and our staff will be ready to help.

HOUSING DESK LOCATION: STREET LEVEL, NEXT TO REGISTRATION EventSphere, the official housing partner of Outdoor Retailer, will be on site at Winter Market to help with your reservations. Find the housing desk next to registration in the east entrance and be sure to book your housing for the Snow Show in January!

COAT & BAG CHECK LOCATION: STREET LEVEL, MR102 The communal tables in Venture Out are a great place for casual meetings.

THE DAILY PREVIEW

Drop your bags and jacket and hit the show floor!

What do customers want? That’s the million-dollar question. Lucky for you, The Daily gives the answer away for free every day at Outdoor Retailer. Pick up The Daily to read original reporting on gear trends from retailers and keep abreast of all the products launching at the show.

THE DAILY DAY 1 / NOVEMBER 8, 2018

OUTDOOR RETAILER SHOW MAP

THE DAILY DAY 1 / NOVEMBER 8, 2018

OUTDOOR RETAILER STAY CONNECTED

MOBILE APP

Download the Outdoor Retailer Winter Market mobile app to have all the show information you need in the palm of your hand. In the mobile app, you can access: Floor plan Exhibitor list Events Education schedule Product gallery Walking map Local info And more!

Search “Outdoor Retailer” in your app store and get access to everything you need to make the most out of the show.

SHOW PLANNER

The Show Planner is an online platform for retail buyers, importers/distributors, designers, nonprofits, independent reps, and working media to help in the show-planning process. Within the Show Planner you can find these great tools: Exhibitor list Interactive floor plan Education and events schedule Matchmaking Mobile app information Communicate with exhibitors View products

All you need to do is log in to your Show Planner and start planning your show!

MATCHMAKING

Let’s be friends! Stay connected before, during, and after the show…

Instagram Facebook Twitter YouTube

@OutdoorRetailer @OutdoorRetailer @OutdoorRetailer @OutdoorRetailerShow

The matchmaking tool is part of the Show Planner, and it brings exhibitors and retail buyers, importers/ distributors, designers, nonprofits, independent reps, and working media together before the show starts. The Show Planner enables you to search for exhibitors based on product category, location, new to the show, and other filters. Attendees can get in touch with exhibitors to find out more information or request an in-booth appointment during the show. Log in to your Show Planner and explore the exhibitors and products you’ll find at Outdoor Retailer Winter Market.

THE DAILY DAY 1 / NOVEMBER 8, 2018

YO U â&#x20AC;&#x2122; R E

I N V I T E D

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GEAR TRENDS Ski Apparel p. 38 Snowboard Apparel p. 40 Alpine Shells p. 42 Midlayers p. 44

PHOTOS BY COURTESY

Twofer: A weatherresistant face fabric lets Smartwool’s Smartloft-X 60 Hoodie Full Zip also work as an outer layer (page 44).

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

THE DAILY DAY 1 / NOVEMBER 8, 2018

GEAR TRENDS SKI APPAREL

The Perfect Combination Ski apparel comes closer to the ideal: breathability, insulation, and sustainability in one jacket.

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BY ERME CATINO

Skiing the Talk

There’s no denying it: The climate is changing and warming. And given the ski industry’s reliance on winter temperatures and snowfall, manufacturing products that produce fewer greenhouse gas emissions is on everyone’s radar. “Sustainability continues to be a priority, with many brands developing PFC-free franchise styles, and investing in more responsible sourcing,” says Morgan Bramble, associate buyer for women’s softgoods at Backcountry.

Ideal Insulation

Active insulation continues to evolve, with many products being touted as the holy grail of light, warm, and breathable—so no one gets doused in sweat after hiking for their turns. It’s an arms race amongst the brands, and many consumers are still skeptical of these lightweight-yetinsulating materials. “You need to convey the technical aspects of these superlight materials to the customer,” says Christian Baumeister, a buyer for Sunlight Sports in Cody, Wyoming. “And get them to believe they’re warm—which they are—when going outside in a blizzard.”

Best Blends

PHOTOS BY COURTESY

The days of the pure Gore-Tex shell seem to be fading. Proprietary blends of waterproof and windproof technologies—combined with stretch—are increasing along with the growing number of backcountry skiers and their demand for performance technical pieces. “Hardshells don’t work in the skin track,” says Brendan Madigan of Alpenglow Sports in Lake Tahoe, California. “We're seeing tremendous traction in the technical apparel realm by companies that understand how to blend fabrics for high-end functionality. It’s a balance to get the breathability, weather protection, and durability right.”

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1. Warm, weatherproof, and versatile, the Outdoor Research Fortress Insulated Ski Jacket ($349) uses lofty, stretchy VerticalX synthetic insulation with a 75-denier Pertex Shield waterproof shell. “The warmth VerticalX offers is more akin to 700-fill down,” says Alex Lauver, outerwear product manager for Outdoor Research. 2. Blending breathable, durable Toray Dermizax EV with merino wool, the Ortovox Guardian ($750) is a four-way stretch utility jacket. The thin wool layer on the inside of the jacket wicks away sweat while keeping skiers warm, and eliminates the clammy feel of some hardshell jackets. 3. Constructed with 100-percent recycled polyester, the Women’s Misty Jacket ($239) from La Sportiva is filled with 100 grams of PrimaLoft Silver Active Eco Insulation throughout the body, with 60 grams along the sleeves. The lightweight and simple design is warm yet just right for exertion, making it well-suited for skiers who earn their turns. 4. Many retailers report that women’s bibs are trending. Mountain Hardwear jumps on board with with their High Exposure Gore-Tex C-Knit Bib ($450). At 1 pound 1 ounce, the three-layer bib offers high breathability in a lightweight package. 5. Flylow’s new Omnibloq technology is an eco-friendly DWR that delivers laminate-like rain resistance without blocking breathability. The new Quantum Pro ($420) jacket is a tough three-layer shell that’s at home at the resort and in the backcountry—keeping skiers dry (three times as long as traditional DWR) without the harmful perfluorocarbons.

6. Ten years ago, Helly Hansen launched its backcountry Odin Collection, and this year it’s bringing back all-new pieces in commemoration. The bomber Odin Mountain 3L Shell Men’s Bib ($475) is highly breathable, thanks to a microporous membrane and C6 DWR treatment. The Odin Mountain 3L Women’s Shell ($600) features a Lifepocket—a proprietary insulated chest pocket that preserves the battery life of smartphones—along with large pockets to stash skins.

THE DAILY DAY 1 / NOVEMBER 8, 2018

GEAR TRENDS SNOWBOARD APPAREL

Something Old, Something New

Retro vibes meet innovative, Earth-friendly technology. BY CAROLYN WEBBER ALDER

Bibs are Back

Time to dig to the back of your closets—because bibs are making a comeback. Isaiah Bary, ski and snowboard salesperson at Buckman’s Ski and Snowboard Shop in King of Prussia, Pennsylvania, says teen and young adult snowboarders are forgetting the times they mocked overalls and slipping into bibs in black, camo, and earth tones like never before. Why the flip? “That’s what people see on Instagram,” he says. And riders are pairing their bibs with technical hoodies or thin coach’s jackets rather than sticking to traditional jackets, Bary says.

Mo’ Better Tech

Waterproof technology in snowboarding outerwear is finally catching up to ski and alpine shells, with technical membranes from Gore-Tex and eVent becoming the norm, says Ryan van den Meerendonk, a bootfitter for Sturtevant’s in Bellevue, Washington. “It’s more affordable to put the better materials in now, so it’s just more prevalent.” Expect to see waterproof ratings rise without sacrificing stretch or breathability.

Greenbacks for Green

Snowboarders won’t have much to ride on if there’s no snow. That’s one of the reasons Whitney Teague, sales associate for Village Board Shop in Lake Tahoe, California, says brands are pushing for sustainability in their materials and practices. “I think that younger generations are waking up about how they can vote with their dollar, so brands are becoming more aware of that also,” she says. More and more, people are opting for recycled materials and sustainably sourced fabrics.

Vent It Out

PHOTOS BY COURTESY

“As splitboarding really takes off, breathability is becoming increasingly important to the customer,” says Allison Jerram, retail specialist at Outdoor Gear Exchange in Burlington, Vermont. Riders who hike up the mountain want materials that will keep them from overheating. But even those riding inbounds are taking advantage of the shift toward breathable inner fabrics and better ventilation.

THE DAILY DAY 1 / NOVEMBER 8, 2018

5 4

1. The waterproof Nicolas Müller Müllair Bib ($280) from Thirty Two keeps you dry, while Dura Stretch fabric allows for easy movement. Fleece lining locks in warmth in all the right places—namely, the lower back and butt. 2. Volcom is highlighting its new thermal defense system with the TDS INF GoreTex Jacket ($600). Under the Gore-Tex three-layer shell with C-Knit backer, hightech thermal panels warm your core and zippered vents quickly cool you down. The 600-plus-fill insulation adheres to Responsible Down Standard. 3. Dakine’s Stoneham jacket ($260) has PrimaLoft Silver Eco Insulation with recycled materials to keep it lightweight and environmentally friendly. Chest vents add some airflow and a nylon ripstop shell provides durability. 4. The Boundary Ridge Gore-Tex Bib ($400) from Mountain Hardwear is durable and breathable. Gore-Tex recycled three-layer fabric on the body blocks moisture, and a kangaroo pouch with two front mesh pockets adds style. 5. The ultrabreathable women’s Lara Jacket ($250) from Flylow has softshell fabric on the arms and back, plus insulation—80-percent postconsumer recycled Polartec Power Fill—around the core. 6. The women’s Meadow Jacket ($519) from Strafe Outerwear (in camo, navy blue, or candy red) features a new eVent Flex technology that integrates stretch into a waterproof shell, keeping you dry from the inside out.

7. Herschel Supply Co. debuts the Voyage Coach Men’s Jacket ($70): It has a polyester diamond ripstop fabric with a DWR finish, so riders can take style to the slopes. Underarm vents boost breathability.

THE DAILY DAY 1 / NOVEMBER 8, 2018

GEAR TRENDS ALPINE SHELLS

Sweat It Out

Customers continue to search for lighter, more breathable shells for a range of winter pursuits.

BY M.T. ELLIOTT

Hot Air

Johannes Griesshammer, an apparel buyer with Tahoe Mountain Sports in Truckee, California, says that demand for breathable shells remains high. “Here in Tahoe, it rains more than I’d like to admit, so having that breathability aspect is definitely huge,” he says. “A lot of our customers are looking for the highest performance.” But that doesn’t mean reaching for a merely water-resistant softshell: “I learned a long time ago to get a jacket that’s going to perform in a downpour,” says Tom Dimler, owner of All the Range Mountaineering in Westcliffe, Colorado.

Bottoms Up

It’s easier to adjust layers on the top half of the body on the fly than it is to stop and change pants—so it’s best to start the day in the right pair of bottoms. And because shell pants often aren’t ideal for multiple activities due to their fabrics or cut, customers are starting to build a quiver of them. “In the winter, we do a lot more business in pants because people have plenty of upper layers that they can figure out and adjust,” says Brion After, owner of Independence Run & Hike in Carbondale, Colorado. “But they buy ski pants and then try to run or skin in them, and they just don't breathe.” So customers return to the shop for more missionspecific pants.

Hybridization

PHOTOS BY COURTESY

Innovation in alpine shell materials, like knits, are being incorporated into body-mapped jackets for added breathability. Look for breezier knit panels in the armpits and back, paired with tougher fabrics on the forearm and chest. Bonus: More knits mean less of the dreaded swish-swish of polyester or nylon rubbing against itself. And more winter jackets are adding a wool backing on the interior. It provides some insulation, but, more importantly, it wicks sweat away from the body and pushes it toward the face of the jacket.

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1. Planning a one-day alpine mission? The Mountain Hardwear Exposure/2 GoreTex Active Pant ($375) is a lightweight, packable 30-denier shell with an integrated waist belt, full side zips, thigh pockets, and reinforced kick patches.

2. Blackyak’s Brangus Jacket ($900) mixes durable knit shell fabric with stretch panels and articulated sleeves for the demands of mountaineering. Features include a laminated hood brim, pit zips, and storage options like chest pockets, an internal laminated security pocket, and a sleeve pocket for stashing a ski pass. 3. Ortovox reboots the men’s 2L Leone Jacket ($490) with repositioned pockets and seams for easier access and a more backpack-friendly feel. Its soft, fourway stretch fabric with a polyurethane membrane reduces the noise of fabric rub and is filled with a light layer of the brand’s wool insulation. 4. Another body-mapped shell is Black Diamond’s Boundary Mapped Insulated Jacket ($399). The waterproof, stretch face fabric is treated with an eco-friendly water protection that won’t wash out. It has pit zips for fast heat dumps, a two-way zipper down the front, and hand pockets. 5. The men’s La Sportiva Iliad GTX Jacket ($249) has a nylon exterior and a nylon/ spandex mix inside—and uses Gore-Tex Active Shell to keep rain out without trapping sweat. 6. The climber-specific Muztag Jacket ($525) from Rab is a 40-denier waterproof shell with panels of more breathable fabric in less exposed areas. Bells and whistles include two-way pit zips, a front zip with an internal storm guard, and a helmet-friendly hood with a wired peak.

7. Adidas brings knits into the world of the waterproof/breathable: The women’s adidas Outdoor Primeknit Waterproof Jacket ($275) has a body-mapped design with four-way stretch zones, hand pockets, and a fully adjustable hood, collar, and hem.

THE DAILY DAY 1 / NOVEMBER 8, 2018

GEAR TRENDS MIDLAYERS

Above and Beyond

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With the improvement of fabrics, midlayers can do far more than just insulate. BY CAROLYN WEBBER ALDER

One for All

A layer that can do more than a single job is a major plus, says Allison Jerram, retail specialist at Outdoor Gear Exchange in Burlington, Vermont. “If you know that one piece can take the place of two, or even three, pieces that you had before, I think that's a huge thing for customers.” Midlayers are being asked to do more than just insulate—they need to be waterproof and breathable so people can stuff less gear in their packs and still be prepared for all the elements. As more customers use these hybrid midlayers as outer shells, brands are adding pockets and extra style.

Fleece Forever

Fleece still wins the day as a favorite midlayer insulator. Jessi Rodriguez, a sales associate with Gear Coop in Costa Mesa, California, says it’s a popular material because of its warmth and comfort—and it makes up the majority of midlayers on her shelves. As improvements are made to the fabric, it just keeps coming out on top.

Cool It

“No one likes to be sweaty and gross,” says Chase Moffett, head buyer at Gear:30 in Ogden, Utah—even when they're hiking up a mountain. Brands are continually pushing for better technology, upgrading with breathable and stretchy fabrics on the back and side panels of midlayers while maintaining warmth with merino wool and power grid fleece throughout.

1. The Altius Hybrid Pullover ($150) from Mountain Hardwear is all about comfort. A baffled synthetic fill is combined with high-loft Sherpa fleece for a light and cozy midlayer with a kangaroo-style pouch. 2. Adidas Outdoor is rolling out the Primeknit Midlayer Jacket ($185), which blends fabrics for moisture and temperature management. The material is body mapped, optimizing warmth and breathability.

4. Go ahead, throw it all at Smartwool’s women’s Smartloft-X 60 Hoodie Full Zip ($250): It has breathable insulation, warming merino wool, stretch fabric, and a highly wind- and water-resistant outer shell. 5. The men’s Baritone Quarter Zip ($89) from Outdoor Research has a thermoregulating treatment, and the soft and stretchy polyester/spandex fabric can function both as a midlayer and baselayer.

THE DAILY DAY 1 / NOVEMBER 8, 2018

PHOTOS BY COURTESY

3. The Sognsvann Midlayer ($130) from Helly Hansen is a brushed fleece blend made of fine merino wool. It’s stretchy and breathable for high-intensity activities while maintaining warming properties.

A new Teflon for a new world. ®

Our changing world calls for more sustainable solutions. So we created the first-ever plant-based water repellent, with performance worthy of the Teflon® brand. We’re proud to introduce Teflon EcoElite™, the latest non-fluorinated innovation from Chemours. Learn more by visiting us at 54037-UL or at teflon.com/ordaily.

© 2018 The Chemours Company FC, LLC. Teflon®, Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.

SELL MORE FOOTWEAR IN snews YOUR SHOP W E K NOW OUTD OOR S

Introducing Boost Your Sales: Footwear, part of the SNEWS Retail College series

Our courses are designed for retailers and taught by retailers. We created a robust footwear training resource that will provide you with information to boost sales and enhance the customer experience in your store.

YOU’LL LEARN: › Backstock organization › Footwear wall design › Customer assessment › How to deal with difficult customers › Fitting skills › Boot lingo › Boot materials and features › How to close the sale

SNEWS_ORAd_Nov.indd 1

10/15/18 9:04 AM

THE GALLERY H O T N E W PRO D U C T S AT W INTE R M A R K E T

Named after the wine-growing Isarco Valley in the South Tyrol, the LOWA Isarco III GTX Mid is a crossover urban/outdoor cold-weather boot that’s equally at home on the pavement or a hiking trail. Handcrafted with split-grain leather/fabric uppers, it features Derby-cut lacing for an accommodating fit and a GoreTex Partelana lining to keep feet warm and dry. Underfoot, the AL-S III lugged outsole delivers reliable traction on wet and slippery surfaces.

PHOTO BY COURTESY

[$TBD] #36023-UL lowaboots.com

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP). BOOTH NUMBERS ARE CURRENT AS OF OCT. 31, 2018. THE DAILY DAY 1 / NOVEMBER 8, 2018

THE GALLERY

EDITORSâ&#x20AC;&#x2122; PICK

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PHOTOS BY COURTESY

THE GALLERY

6 7 1. EDITORS’ PICK Purpose-built for wood splitting, the new Hults Bruk Sarek Splitting Axe combines the fast swings of an axe with the power of a maul. The secret behind the design is the 100-year-old Swedish splitting pattern with narrow cheeks and a straight blade that bites deeply into wood. The Sarek boasts a 3.5-pound, hand-forged Swedish steel axe head blackened by the forge, then polished and sharpened to a razor edge. The axe head is secured to a 30-inchlong, straight-shaped handle made from American hickory that provides maximum speed and control, with less shock impact than the fiberglass handles commonly found on mauls.

[$169] # 48075-UL hultsbruk1697.se

2. The SOLE Pemberton Lace Wool’s ethically sourced merino upper is natural and biodegradable. A moisturewicking, Polygiene-coated, natural cork topsheet completes a dry, stinkfree foot cocoon. Beneath that, the SOLE signature-shape footbed offers anatomical support for unsurpassed comfort. The ReCORK midsole is made from 100-percent recycled wine corks, combining sustainability with flexibility and cushioning. [$149] #51087-UL yoursole.com

3. The GoLite Ready Set Go (RSG) Shell features stretchy DryBreathe fabric, which is 100 percent polyester, and weighs a mere 2.8 ounces. The seam sealing, DWR water-repellent finish, and three-layer construction create 18K waterproofing and 30K moisture permeability ratings for performance when highly active. Features include waterproof zippers, welded zippered chest pocket, and reflective features on the chest pocket and center of the back. [$220] #VO240-UL golite.com

4. The HOKA ONE ONE Sky Arkali combines running shoe innovation (which makes it light and comfortable),

climbing shoe technology (adding exceptional grip and traction), and hiking boot engineering (making it rugged and protective). The Sky Arkali features a stiff upper, high-abrasion toecap, and adjustable heel and ankle straps. It also offers a PROFLY midsole, which has a softer heel and more responsive toe, plus 5mm of multidirectional Vibram Megagrip rubber lugs. [$200] #53040-UL

hokaoneone.com

5. The new Matador Packable Adventure Gear Freefly16 backpack—an update to the DL16—weighs only 4.1 ounces and features waterproof Cordura fabric, sealed seams, and waterproof zippers. Weatherproof construction protects your gear while easy-to-access zipper compartments keep you organized on the fly. Extra-deep side pockets, compression straps, tether points, and breathable shoulder straps make for the ultimate travel daypack. [$55] #39067UL matadorup.com

6. Honey Stinger has added a brandnew flavor to its line of Cracker N' Nut Butter snack bars: Cashew Butter & Milk Chocolate. Honey Stinger’s Cracker N’ Nut Butter bars are made of organic nut butter and honey sandwiched between two multigrain crackers sprinkled with sea salt—then covered in chocolate. The new flavor is the third in the lineup of the versatile snack bars, creating a full menu of on-the-go snacks for sustained energy.[$26.40/box of 12] #34049-UL honeystinger.com

7. If you want to dress festively for your race, but can’t go running in a warm winter sweater, the Headsweats Ugly Xmas Sweater Trucker is the perfect hat, featuring cheery blue snowmen and moose. The brand’s Performance Truckers are made of Eventure woven mesh fabrics, which are lightweight, breathable, and quick drying. [$26]

#46030-UL headsweats.com

THE DAILY DAY 1 / NOVEMBER 8, 2018

THE GALLERY

EDITORSâ&#x20AC;&#x2122; PICK

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PHOTOS BY COURTESY

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1. Made especially for cool temperatures, the Sunday Afternoons Charter Cold Front has the same stylish profile and UPF 50+ sun rating as the company’s popular Charter Escape. The Melton wool blend and a quick-dry flannel liner add warmth, while internal adjustable sizing and a removable chin strap help it fit just right. Sunglasses stay put with proprietary Sunglass Lock technology, and a hidden pocket in the crown is the perfect place to tuck a few small essentials. [$62] #39061-UL

sundayafternoons.com

2. The Super/DS Climb Shacket uses Mountain Hardwear’s dynamic, ultracomfortable, and durable stretch-woven fabric technology to create a casual button-front shirt. Toasty and versatile and insulated with 700‑fill, RDS-certified down, it’s perfect for shoulder-season work days, cold mornings in camp, and chilly crag-to-pub linkups. [$225]

#MR207 mountainhardwear.com

3. The new Dakota Grizzly York Shirt Jacket is a classic revived in new colors—with the reliability of a great workwear shirt. A durable herringbone flannel outer shirt features an oversized heritage plaid with quilted placket accents to fend off abrasions and boost durability. The shirt jacket is lined in a satin quilt lining, allowing your undershirt to move smoothly below the jacket and keep you warm. [$88] #46003-UL dakotagrizzly.com

4. EDITORS’ PICK The new Kid Kanteens from Klean Kanteen are ready for childhood’s wildest adventures. With fun graphics and color combinations, plus a new spillproof cap with an easy-carry swivel loop, this is the brand’s most

playful kid line yet. The new chipresistant Klean Coat finish is four times more durable for hard play. It comes in an Insulated Classic 12 ounce and the Kid Classic Sport 12 ounce. [$18-$25] #49073-UL kleankanteen.com

5. Wigwam focuses on the basics with the new merino-blend Deviation Crew, which naturally keeps feet dry and comfortable all day long. Plus, the Deviation fights off boredom with the left and right sock of each pair featuring a different-colored "digital sound bite" pattern knit down the shin. It’s fully cushioned underfoot with a lightweight knit over the foot and a seamless toe, so standing out from the crowd is never a comfort issue. [$25] #42043-UL wigwam.com

6. The new H1 Pro LIFA baselayers from Helly Hansen use body mapping and a variety of LIFA fabrics to offer greater performance in a baselayer. Helly Hansen took knowledge from professional skiers, as well as its own research, to determine which areas of the body cool down the most or heat up the fastest during physical activities. The H1 Pro LIFA Seamless ½ Zip for men and women offers heat and moisture management in a seamless construction. [$150] #37005-UL

hellyhansen.com

7. The new VIVOBAREFOOT Primus Bio shoes are made from a plant-based polymer that is a byproduct of industrial field corn. Sixty percent of the outsole and 30 percent of the upper is made from a TPU created from fermenting components of field corn, giving the shoes greater flexibility in the cold and resiliency to abrasions and general wear. [$150] #VO990-UL vivobarefoot.com

THE DAILY DAY 1 / NOVEMBER 8, 2018

THE GALLERY

EDITORS’ PICK

#38081-UL buffusa.com

2. FITS’ new Invisible Sock solves many of the issues typical of no-show socks. A proprietary knitting process creates a Heel Lock that completely prevents the sock from slipping down into the shoe and eliminates the need for a silicone grip to hold it up. While most no-show socks are cut and sewn, the FITS Invisible Sock is fully knitted,

THE DAILY DAY 1 / NOVEMBER 8, 2018

featuring a seamless, onepiece construction and offering a smooth top for maximum comfort. The Dynamic Toe Cup allows toes to move freely without tugging at the rest of the sock. [$14] #49069-UL

fitssock.com

3. Made for fast hiking that could turn into short trail runs, the adidas Outdoor Terrex Skychaser II Mid GTX offers stability and protection at a competitive price point. Waterproof and lightweight, the hiker features a Gore-Tex extended comfort membrane, full-length Boost midsole for energy return and adaptability on rocky surfaces, and a Continental rubber outsole for 32 percent more grip than competitors. [$225] #42069-UL

adidasoutdoor.com

PHOTOS BY COURTESY

1. EDITORS’ PICK BUFF DryFlx Multifunctional Headwear is designed for cool conditions and offers a 360-degree, high-visual reflective pattern for increased visibility to keep you safe at night. It features lightweight, thermally efficient fabric that flexes with your body’s motion, keeping you comfortable, warm, and protected on the run. [$24]

THE GALLERY

4. The KEEN Baily Collection (for women) and Eastin Collection (for men) are lifestyle shoes that feature a new direct-inject construction for extreme durability and a solvent-free design, plus a KEEN Luftcell air-infused outsole and midsole for lightweight comfort and great cushioning and rebound. The boots come in styles ranging from laceups to ankle zips. [$160-$190] #39031-UL

5 4

keenfootwear.com

5. The Bison Puffer Jacket is United By Blueâ&#x20AC;&#x2122;s latest addition to its bisoninsulated outerwear program. The jacket is insulated with 190 grams of B100 Fill (50 percent bison fiber, 50 percent polyester), a sustainable insulation that features antimicrobial, temperatureregulating, and moisture-wicking properties. Increased durability is found in the insulation itself, with a batting that wonâ&#x20AC;&#x2122;t compress over time. The Bison Puffer features a partially recycled polyester waterproof shell, a YKK main zipper with internal storm flap, elastic cuffs, drawcords, an interior pocket, and three external pockets. [$228] #51081-UL

unitedbyblue.com

NEW! LifeStraw Flex with Gravity Bag Multi-function water filter - removes lead, bacteria, parasites and chemicals

Come talk to us about our new sales organization

Booth # is 30018-UL

THE GALLERY

1. Ideal for the outdoors, the Dickies Temp-iQ Performance Utility Pant features not only extreme cooling technology but also extreme flex fabric, designed to offer maximum mobility and comfort while also providing enough storage for all of your gear with seven all-purpose pockets. As the body heats up, the pant provides a cooling sensation, and moisture wicking kicks in to keep you dry. The fabric is a cotton/nylon/spandex twill. [$30] #49046-UL dickies.com

2. The Rumpl Moab Poncho features a unique pattern and colors from the West. The Moab offers superior warmth from polyester fill and protection from the elements with its DWR-treated nylon torso, three-panel hood, zipper-secured kangaroo pouch, media port, and beverage holder. [$179] #VO600-UL rumpl.com

NEW EXHIBITORS M E E T TH E N E W K ID S O N TH E FLO O R

PHOTOS BY COURTESY

1. Jetty

Booth #VO820-UL New Jersey-based Jetty is a certified B-Corp skate and surf apparel company fueled by individuals who “Draw Their Own Line,” especially as an East Coast brand in a West Coast-centric business. Started by a group of five snowboard-, surf-, skate-, travel-, and art-loving friends with $200 apiece, this brand believes doing good is good business. Its focus is on detail, which applies not only to products but also to the company’s operations. It is nearing $1 million in donations through the Jetty Rock Foundation, a charitable arm of the brand that was started 16 years ago. The foundation gives back to educational, art, business, and cultural programs in its community through a crab cake dinner, bridge walk, and other events. To help with recovery efforts after Hurricane Florence this summer, the team even created a special T-shirt with 100 percent of the $30 price going to the foundation. They sold out. As if it isn't busy enough, Jetty also whipped up an American-style pale ale that’s sold across New Jersey and North Carolina. Check out Jetty’s upcoming launches, including new heavyweight flannels for the Fall/Winter 2019 season, as well as flannel-lined chinos, brand-new jacket styles, and what they call their best printable season yet. And scan the styles of screen-printed T-shirts, featuring sharks, boats, fish, nautical stripes, and other sea-inspired designs created with eco-friendly, water-based inks.

2. HeiQ Materials AG Booth #54105-UL HeiQ (pronounced hi-kew) is a Zurich,

Switzerland-based chemistry company that was founded in 2005 as a spin-off of Swiss Federal Institute of Technology Zurich. HeiQ produces and sells textile finishing, and specializes in sportswear fabrics. It continuously creates some of the most effective, durable, and high-performance textile effects in the market today. The brand refers to itself as innovative and disruptive in a sustainable way. HeiQ is a three-in-one feat: scientific research, chemical manufacturing, and consumer ingredient branding—all aimed at improving the lives of billions through perfecting the everyday production of textile. The HeiQ operating mission is committed to preserving the environment within its own brand, while helping mill partners achieve the same. Earlier this year, HeiQ unveiled a new hydrofunctional polymer called HeiQ Adaptive AC-06. It is designed to regulate body temperature during sustained activity, which induces sweating and thus activates the polymer. The polymer then cools the temperature to 82 degrees and reduces the user’s skin temperature. The other technologies are called Smart Temp, Eco Dry, Fresh Tech, No Fuzz, Real Silk, Sun Block, Bug Guard, and Clean Tech. HeiQ is currently used by prAna, Dickies, Burton, Royal Robbins, Mammut, and many other brands. This month Patagonia expanded its partnership with

HeiQ to include Fresh Tech odor control technology in its activewear.

3. Bug Baffler

Booth #35035-UL Bug Baffler is a chemical-free solution to bothersome ticks, flies, mosquitoes, and other insects buzzing campgrounds and yards. The Nashua, New Hampshire-based brand—founded in 1988 during one of the buggiest springs on record—makes a complete line of apparel that is free from additional chemical repellents. All items are handmade in a factory in their home base. The apparel line includes head nets, pants, shirts, ankle guards, gaiters, ponchos, and even a maternity shirt. Some garments have added UV protection woven in. Head nets are not supposed to block your view, so Bug Baffler’s offer clear visibility and allow for multiple hat options. Keep pets safe with the line of loose-fitting jackets made of lightweight white polyester (so owners can spot insects more easily). Bug Baffler also offers tent screens and hammock covers, so users can continue to enjoy the outdoors even during bug season. Every item is available in white, olive, and black. They also offer one of the industry’s best children’s lines and a new “Tough Mesh” line, which is specialized for use in heavy brush. The brand is currently sold through Amazon, Gardener’s Supply, and its own website.

4. Peak Advisers

Booth #33039-UL For point-of-sale technology needs, Peak Advisers is attending the show to help retailers and brands manage the important numbers. Peak Advisers is a two-partner team based in Centennial, Colorado— just outside of Denver—and claims to be the leading QuickBooks Solution Provider in the Rocky Mountain West. The company helps retailers maximize the profitability and growth of their company seamlessly, and everything is centrally located within QuickBooks point-of-sale software and hardware. All necessary business obligations and operations can be reconciled using QuickBooks. Available features include: credit and debit cards, ring sales, inventory management, visibility of customer history, cash-flow management, and compatible supplies. Both Peak Advisers and QuickBooks allow users to update their books in real time. All steps are custom designed to fit unique retail needs. Peak Advisers is dedicated to professionalism, responsiveness, and quality throughout each retailer interaction. They’re available by phone, but also available to make a “house call,” a three-hour appointment to resolve any issues that arise.

THE DAILY DAY 1 / NOVEMBER 8, 2018

PHOTO CREDIT: STEPHAN WERK

PHOTOS BY NICK COTE; COURTESY (3)

RETAILER REPORT

THE DAILY DAY 1 / NOVEMBER 8, 2018

Beezer Molten Owner of Half-Moon Outfitters SOUTH CAROLINA AND GEORGIA Beezer Molten is a busy guy. He runs eight stores scattered across Georgia and South Carolina. He founded the first 25 years ago, and since then, he’s been on a mission to make his buildings the most eco-friendly they can be. “To me it’s the best way we can be good stewards,” he says. Half-Moon Outfitters’ corporate office and warehouse was awarded LEED (Leadership in Energy and Environmental Design) Platinum in

2007—the first in South Carolina to win this highest certification for energy efficiency. The designation came with some unexpected consequences. “Once we built it, we honestly got a higher quality of candidate who wanted to work for us,” he says. “Greenest commercial buildings in the country. It’s been a wonderful place that speaks to our values.”

2 1 3

What new gear are you most excited about so far? 1. Sunski Topeka sunglasses “They’re $68. They weigh one ounce. And they're 100 percent post-consumer recycled. The design is badass. They do a great job at making it lifestyle, yet also performance.”

2. Osprey Pixel Daypack “Osprey, in general, is on fire. Travel and the travel category is increasingly replacing camping; not that people don’t camp but there’s so much crossover between car camping, travel, backcountry and so much of it starts with the travel piece.”

3. Farm to Feet Damascus socks “They’re just beautifully done. Every aspect of them is U.S.-sourced. There’s nothing about them that goes overseas and a decent portion of the process is done in South Carolina.”

THE DAILY DAY 1 / NOVEMBER 8, 2018

RETAILER REPORT

Brooke Pierce Apparel and casual footwear buyer at Mahoney’s Outfitters JOHNSON CITY, TENNESSEE

Located near the Appalachian Trail and in one of the top fly fishing areas in the U.S., Mahoney’s Outfitters is a go-to stop for outdoor adventurers in Tennessee. Soon, the city will even have its own mountain biking park. “We’ve never had anything like that in Johnson City,” says Brooke Pierce, Mahoney’s apparel and casual footwear buyer. Mahoney’s is a family business started by the current owner’s father in 1960 as an Army-Navy Surplus. The 20,000-square-foot space was recently renovated and includes a ladies’ boutique, workwear section, and full-service fly-fishing department. A second store opened in 2003 Abingdon, Virginia, to cater to hunters, sportsmen, and archers. “People know to come to us for something new and different and to see where the trends are heading,” she says.

1. United By Blue’s women’s flannels There’s 6 or 8 of them. The prints are pretty and the quality is good and the cuts are flattering. It's something I think all brands have been working on for a long time and they’ve done it really well.” 2. Sherpa Adventure Gear sweaters “They finally made outfits that work

THE DAILY DAY 1 / NOVEMBER 8, 2018

together. The prints are true to the company’s heritage and their finishes are the prayer flags. Their sweaters are beautiful, stylish, affordable, and true.” 3. Chaco Fields Chelsea “They look good, are workable, and the price point is affordable. They have removable soles that are so supportive that I want to take them out of those boots and put them into my own.”

PHOTOS BY NICK COTE; COURTESY (3)

What new gear are you most excited about so far?

LEARN MORE ABOUT OUR HEATED VEST AT BOOTH #44065-UL

@THESHOW

D I G INT O O U R HI G H LI G HT S O F TH E S H OW’S E V E NT S, E D U CATI O N , A N D M O R E

ENO Hammock Sale to Benefit Leave No Trace 9 a.m. Booth #42068-UL

ENO DoubleNest Hammock and Atlas Strap Sets will be on sale for a discounted price of $40 (while supplies last). All proceeds will be donated to the Leave No Trace Center for Outdoor Ethics.

Farm to Feet Sale for The Conservation Alliance 9 a.m. Booth #42011-UL Support The

Conservation Alliance with the purchase of our Bend sock, named for their hometown. $10 each while supplies last. Cash only.

Kathmandu Litehaul 12L Plus 1 Sale for The Conservation Alliance 9 a.m. Booth #44073-UL

Support The Conservation Alliance with a purchase of a Litehaul 12L Plus 1, a versatile pack for everyday use and designed specifically as a carryon “plus one” personal item. $40 each while supplies last.

Pin to Win

9 a.m. Booth #39072-UL Stop by the Maine Outdoor Brands booth to check out our oversized Maine map. Push a pin in all the places you have been in our great state for a chance to win prizes from Maine Outdoor Brands.

Vibram Sole Factor Mobile Lab 9 a.m. Booth #46080-UL

The Vibram Sole Factor Mobile Lab will be resoling shoes in the Vibram booth for $25 per pair, with all proceeds benefitting The Conservation

Alliance. Stop by to get an exclusive Vibram Litebase sole for trail running before it’s available elsewhere.

Kathoola Inc. Lightweight Gaiters and Winter Traction Sale to Benefit The Conservation Alliance 9 a.m. Booth #49063-UL

Kahtoola will sell its INSTAgaiter Low and Mid, NANOspikes and MICROspikes with 100 percent of proceeds donated to The Conservation Alliance.

KEEN Better Takes Action T-Shirt

Sale to Benefit The Conservation Alliance

9 a.m. KEEN Vending Machine in the OR Lobby KEEN sells T-shirts with 100 percents of proceeds donated to The Conservation Alliance.

Toad&Co Sale to Benefit The Conservation Alliance

9 a.m. Booth #37023-UL Toad&Co will sell assorted shirts for men and women to benefit The Conservation Alliance (all day, every day, while supplies last).

Farm to Feet Hiking Sock Sale to Benefit The Conservation Alliance 9 a.m. Booth #42011-UL

Farm to Feet will sell its midweight hiking socks for women and men with 100% of proceeds donated to The Conservation Alliance (all day, every day, while supplies last).

Chill Angel Sleepwear Sale to Support Animal Friends 9 a.m. Booth #34065-UL

Luxury Merino Wool pajamas on sale for 50

INFORMATION ACCURATE AS OF NOVEMBER 7, 2018 AND SUBJECT TO CHANGE

THE DAILY DAY 1 / NOVEMBER 8, 2018

PHOTO BY LOUISA ALBANESE

DAY 1, NOVEMBER 8

Why We were built on a rich foundation and our legacy continues to this day. We are now in our fourth generation of being family owned. We’ve been knitting socks here in our hometown of Sheboygan, WI since 1905.

Wigwam uses only the best yarns for each of our styles combining wool and man made fibers for best results. We take our customer’s comfort into account with each sock we design. The durability of our socks is backed up by our lifetime guarantee.

Why now? That’s easy. Quality. Comfort. Functionality. Innovation. Value. That’s Why Wigwam, Why Now.

Visit us at OR booth #42043 and we’ll be happy to show you why Wigwam is the right choice.

EDUCATION

Gel Sale for the Conservation Alliance

9 a.m. Booth #42060-UL Show special on Campfire S’mores Gel: 1 box of 24 gels for $15. All proceeds will be donated to The Conservation Alliance, while quantities last. Through the GUGives program, GU launched the Campfire S’more Gel in 2017 to support the Conservation Alliance’s Public Lands Defense Fund. Since its launch, GU has donated $60k. We are pleased to share that this program will continue into 2019. Visit the GU Booth to sample the gel or make a purchase to support The Conservation Alliance.

Osprey Pack Sale to Benefit Association of Outdoor Recreation and Education 9 a.m. Booth #36039-UL

Osprey is selling new Fall 2019 Transporter Flap Pack and Transporter Roll Top Pack for $50 each to benefit Association of Outdoor Recreation and Education (AORE). Celebrating their 25th anniversary, AORE programs connect 1.5 million users to the outdoors annually. Available while supplies last.

Meet Altra Elite Kara Goucher – Highly Decorated Two-Time Olympian Runner 10 a.m. Booth #49041-UL

Meet Kara Goucher, Altra Elite and Olympian runner, at Altra’s booth #49041-UL on Day 1, Thursday, November 8, from 10 a.m. to 12 p.m. Goucher represented the U.S. at the 2008 Beijing Olympics and 2012 London Olympics, and has many accolades ranging from

THE DAILY DAY 1 / NOVEMBER 8, 2018

track distances to the marathon.

Top Trend-One Stop Away

Advisor, NPD

3 p.m. Booth #39072-UL

Fashion and function lovers, this is an event for you to get freebies that are just one stop away. All you need to do is come visit our booth, have a nice chit-chat, and you will walk away with special gifts—ones that will surely keep the empty-handed eyeing for the whole day.

Many of you may know of Matt from his standing-room only NPD Consumer and Retail Trend Breakfast held biannually at OR. But how many of you know he’s a fellow Mainer? Come meet Matt and ask him your questions regarding retail and consumer trends across all major outdoor industry categories. Stick around for Maine Outdoor Brands Happy Hour.

Maple Bacon Creemees

Native Eyewear Happy Hour

Darn Tough Vermont’s Maple Bacon Creemees will be back for Winter Market. Day 1 and Day 2 of the show you can enjoy your favorite Outdoor Retailer treat.

We will have a band playing and we will also be serving New Belgium Voodoo Ranger IPA. We will also be selling our product at our booth on Friday, Saturday, and Sunday. Sunglasses and snow-tuned goggles will be available for $50 to $70. Proceeds benefit the Colorado Avalanche Info Center and Backcountry Hunters and Anglers.

10 a.m. Booth #53097-UL

11 a.m. Booth #49022-UL

Backpacker’s Pantry Lunch with John Huston 12 p.m. Booth #39020-UL

Acclaimed Arctic Explorer John Huston will be serving lunch at Backpacker’s Pantry Booth #39020 from 12 p.m. to 2 p.m. Come meet John and discover what he eats while on expedition.

Backpack Sale

3 p.m. Booth #37055-UL Deuter will be selling XV 3 roll-top commuter packs and Guide Lite alpine touring packs for $40 from 3 p.m. to 6 p.m. each day of the show while supplies last.

Clever X Design Panel

3 p.m. Booth #39005-UL This panel is provided by Clever X Nature, Sierra Nevada, and Outside. Proceeds will benefit the Outdoor Foundation.

Meet and Greet with Matt Powell, VP, Senior Industry

4 p.m. Booth #42036-UL

Maine Outdoor Brands One-Year Anniversary Happy Hour 4 p.m. Booth #39072-UL

We’re celebrating our one-year anniversary and hope you’ll join us. Come grab a cold beer and a tasty snack from Good to Go while viewing the premier of our new video, Maine Makers: A Tradition of Craft and Innovation.

Pakems Happy Hour 4 p.m. Booth #39057-UL

Pakem up and head to the happy hour celebration of the Pakems re-boot (yes, pun intended). We are so excited about introducing you to our new partner and new line of after sport boots. Whether you’re networking, trading tall tales, or kicking back and clinking glasses in a new pair of Totally Totable Boots

that are Happy Hour for your feet, please come by and join us for this major Pakems milestone.

Darn Tough Vermont Happy Hour 4 p.m. Booth #49022-UL

Visit Darn Tough Vermont booth at happy hour to socialize with the local Vermont team and enjoy your favorite beverages.

Meet Smartwool Artist John Fellows 4 p.m. Booth #37031-UL

We have collaborated with Colorado-based artist John Fellows on Curated sock designs and Graphic T-shirts for Fall 2019. To pre-launch the collaboration within the outdoor industry, we will be selling 80 pairs (40 men and 40 women) of two of the sock designs, and the corresponding screen prints of the artwork at a happy hour Thursday night between 4 p.m. and 7 p.m., November 8, in the Smartwool booth. John will be present to meet and greet during the happy hour. The Sock + Print combo will sell for $20. Prints alone will be $10. All proceeds will be donated to The Conservation Alliance.

Steller.com and adidas Contest Winners and a New Contest 4 p.m. Booth #42069-UL

We will be awarding the winner of the $29,000 prize of a trip for two to Tahiti (Brando Resort) and adidas gear, for best Epix Trip Steller Story; and we will announce the next contest, in cooperation with the Center for Responsible Travel.

Nau Clothing Sale & Happy Hour to Benefit The Conservation Alliance 4 p.m. Booth #46040-UL

Nau is selling assorted

men’s and women’s styles to benefit The Conservation Alliance.

Mountain Khakis Underwear Happy Hour 4:30 p.m. Booth #36031-UL

Join Mountain Khakis for the launch of their new Bison Boxer/Boxer Brief. All OR attendees are welcome. Bison Boxer Brief samples available for a $10 donation, which will benefit MK Fund partner, Winter Wildlands Alliance. Bonus: Wyoming Whiskey shot down the ice luge included with each donation.

Smartwool Sock Sale & Happy Hour to Benefit The Conservation Alliance 4:30 p.m. Booth #37031-UL

Smartwool has collaborated with Coloradobased artist John Fellows on Curated sock designs and graphic T-shirts for Fall 2019. To pre-launch the collaboration within the outdoor industry, Smartwool will be selling 80 pairs (40 men and 40 women) of two of the sock designs, and the corresponding screen prints of the artwork during happy hour. John will be on-hand to meet and greet during the happy hour. The Sock + Print combo will sell for $20; Prints alone will be $10. All proceeds will be donated to The Conservation Alliance.

Happy Hour with Life is Good 5 p.m. Booth #49030-UL

Join us as we kick off 25 years of optimism with an in-booth happy hour 4 p.m. to 5 p.m. There will be beer, wine, and fun with Life is Good.

Toad&Co’s Save the Planet, Wear Sustainable Launch Party 7 p.m. Mile High Spirits— Denver’s Distillery

We’re bringing our Save the Planet, Wear Sustainable Tour to Outdoor Retailer. The global apparel industry pollutes, and we’re hitting the road in our ‘63 Shasta to educate on sustainability, and celebrate how communities across the country are doing their parts to save the planet. Come for cocktails from Mile High Spirits—Denver’s Distillery (first drink is on Toad!), food from Mestizos Mile High Eats, and music all in support of the Outdoor Foundation. Other organizations who will be there include Outdoor Industry Association, 1% for the Planet, OIA Sustainability Working Group, LimeLoop, Textile Exchange, and The Renewal Workshop. Shuttles will depart from the Colorado Convention Center at 6 p.m., 7 p.m., and 8 p.m. Look for the Toad&Co sign in front of the convention center.

DAY 2, NOVEMBER 9 The Conservation Alliance Breakfast

7 a.m. Hyatt Regency, Mineral Hall, 650 15th St, Denver, CO Join us for a deep dive into the creation, and attempted dismantling, of Bears Ears National Monument through the lens of a National Geographic photographer Aaron Huey. Huey’s presentation is based on his images of Bears Ears, which accompany the cover story for the November 2018 National Geographic magazine. Huey is a National Geographic photographer, a Stanford Media Designer, and the Founder and Creative Director of Amplifier. org. Huey is also widely known for his 3,349mile solo walk across America (with his dog Cosmo) and his TED talk on Native American P.O.W. Camps.

Farm to Feet Sale for The Conservation

PHOTOS BY COURTESY

percent off, while supplies last. Proceeds benefit the Humane Society. Sleep cozy and and help the animals

The NEW Outdoor Retailer Show Cycle.

OUTDOOR RETAILER SNOW SHOW

JANUARY 30-FEBRUARY 1, 2019 DENVER, COLORADO

OUTDOOR RETAILER SUMMER MARKET

JUNE 17-20, 2019 DENVER, COLORADO

OUTDOOR RETAILER WINTER MARKET

NOVEMBER 5-8, 2019 DENVER, COLORADO

EDUCATION

Alliance

9 a.m. Booth #42011-UL Support The Conservation Alliance with the purchase of our Bend sock, named for their hometown. $10 each while supplies last. Cash Only.

Kathmandu Litehaul 12L Plus 1 Sale for The Conservation Alliance 9 a.m. Booth #44073-UL

Support The Conservation Alliance with a purchase of a Litehaul 12L Plus 1, a versatile pack for everyday use and designed specifically as a carry-on, plus one personal item. $40 each, while supplies last.

ENO Hammock Sale to Benefit Leave No Trace 9 a.m. Booth #42068-UL

ENO DoubleNest Hammock and Atlas

Strap Sets will be on sale for a discounted price of $40, while supplies last. All proceeds will be donated to the Leave No Trace Center for Outdoor Ethics.

Vibram Sole Factor Mobile Lab 9 a.m. Booth #46080-UL

The Vibram Sole Factor Mobile Lab will be resoling shoes in the Vibram booth for $25 per pair, with all proceeds benefitting The Conservation Alliance. Stop by to get an exclusive Vibram Litebase sole for trail running before it’s available elsewhere.

Pin to Win

9 a.m. Booth #39072-UL Stop by the Maine Outdoor Brands booth to check out our oversized Maine map and push a pin in all the places you’ve been in our great state for a chance to win prizes from Maine Outdoor

Brands.

GU Energy Labs Sale to Benefit The Conservation Alliance 9 a.m. Booth #42060-UL

Purchase a box of Campfire S’mores Gels for $15. 100 percent of sales will be donated to The Conservation Alliance (all day, every day, while supplies last).

Kathoola Inc. Lightweight Gaiters and Winter Traction Sale to Benefit The Conservation Alliance 9 a.m. Booth #49063-UL

Kahtoola will sell its INSTAgaiter Low and Mid, NANOspikes and MICROspikes with 100 percent of proceeds donated to The Conservation Alliance.

KEEN Action Takes Better T-Shirt Sale to Benefit The Conservation

Alliance

9 a.m. KEEN Vending Machine in the OR Lobby KEEN sells t-shirts with 100 percent of proceeds donated to The Conservation Alliance.

Toad&Co Sale to Benefit The Conservation Alliance

9 a.m. Booth #37023-UL Toad&Co will sell assorted shirts for men and women to benefit The Conservation Alliance (all day, every day, while supplies last).

Farm to Feet Hiking Sock Sale to Benefit The Conservation Alliance 9 a.m. Booth #42011-UL

Farm to Feet will sell its mid-weight hiking socks for women and men with 100 percent of proceeds donated to The Conservation Alliance (all day, every day, while

supplies last).

Chill Angel Sleepwear Sale to Support Animal Friends 9 a.m. Booth #34065-UL

Luxury Merino Wool pajamas on sale for 50 percent off, while supplies last. Proceeds to benefit the Humane Society. Sleep cozy and comfy and help the animals do the same.

Gel Sale for the Conservation Alliance 9 a.m. Booth #42060

Show special on Campfire S’mores Gel: 1 box of 24 gels for $15. All proceeds will be donated to The Conservation Alliance, while quantities last. Through the GUGives program, GU launched the Campfire S’more Gel in 2017 to support the Conservation Alliance’s Public Lands Defense Fund. Since

its launch, GU has donated $60,000. We are pleased to share that this program will continue into 2019. Visit the GU Booth to sample the gel or make a purchase to support The Conservation Alliance.

Osprey Pack Sale to Benefit Association of Outdoor Recreation and Education 9 a.m. Booth #36039-UL

Clever x Example Panel 10 a.m. Booth #39005-UL

EDUCATION

Clever x Example panel by Clever X Nature, Sierra Nevada Brewing Co., La Colombe Coffee Roasters, and Outside. Nitro coffee courtesy of La Colombe. Benefits National Park Foundation.

Top Trend – One Stop Away 10 a.m. Booth #53097-UL

Fashion and function lovers, this is an event for you to get freebies that are just one stop away. All you need to do is come visit our booth, have a nice chit-chat and you will walk away with special gifts—ones that will surely keep the empty-handed eyeing for the whole day.

2 of the show you can enjoy your favorite Outdoor Retailer treat.

records on the world’s greatest peaks, culminating in his recordbreaking ascents of Mt. Everest in 2017. Purchase a delicious smoothie in a Salomon/ POW co-branded cup for a donation of your choice, while for $20, Kilian will sign your copy of Summits of My Life with a personal message.

Lunch and Learn with Centric Software 12 p.m. MR 303

Join us to learn about how Centric PLM can help you get products to market faster, reduce logistics costs, and increase sales.

Backpack Sale

3 p.m. Booth #37055-UL

Kilian Jornet Summits of My Life Book Signing & Smoothie Bar

Deuter will be selling XV 3 roll-top commuter packs and Guide Lite alpine touring packs for $40 from 3 p.m. to 6 p.m., each day of the show while supplies last.

2:30 p.m. Booth #49054-UL

Kilian Jornet, Salomon and Protect Our Winters team up to raise money for POW’s work to unite and mobilize the global snowsports commuMaple Bacon nity against climate Creemees change. At a mid-after11 a.m. noon smoothie bar, Booth #49022-UL Kilian will sign copies of his new Summits of My Darn Tough Vermont’s Life book, which tells Maple Bacon Creemees the story of his fivewill be back for Winter year quest to set speed Market. Day 1 and Day c3_winter18_OR_dalies6.pdf 2 10/10/18 10:07

Clever X Story Panel 3 p.m. Booth #39005-UL

Panel by Clever by Nature, Sierra Nevada Brewing Co., and Outside; moderated by Outside. Benefits Protect Our Winters.

Visit Us! Textile-Based Product Solutions

Booth 51017-UL

SUSTAINABILITY. THAT’S THE CONCEPT.

Grow Your Business by Growing the Good 3:30 p.m. The Camp

Hear from Life is Good Co-founder Bert Jacobs on how focusing on the good can transform your mindset, business, and take you anywhere. Stick around The Camp after for beer, wine, and more fun with Life is Good.

Rios to Rivers Mobb Mountain Distillery—Global Accent Happy Hour 4 p.m. Booth 43039

Global Accent Translation Services has invited one of our favorite non-profits, Rios to Rivers, to our booth for a Happy Hour event on Friday, November 9, from 4-6pm. Rios to Rivers provides international exchange opportunities for students in the US and South America to teach them

about river stewardship. Mobb Mountain Distillery is bringing some Fort Collins flavor by donating their own handcrafted cocktails.

Mammut & Camber Outdoors Avalanche Happy Hour 4 p.m. Booth #44055-UL

Mammut and Camber Outdoors invite you to the Mammut Booth for happy hour and the chance to raffle for one of three epic avalanche safety packages. $10 at the door gets you a cold beer, raffle ticket and a Mammut beanie. All proceeds benefit Camber Outdoors.

Mammut Camber Outdoors Fundraiser 4 p.m. Booth #44055-UL

For $10, a beanie, beer, and raffle ticket with a chance to win the raffle prizes: Alugator Pro Light Shovel and 280 Probe Fast Lock (MSRP $144.90), Barryvox

Package Light, with Barryvox Beacon, Avi Probe 240 Short, and Alugator Light Shovel (MSRP $449.95), and the grand prize—Pro Short Removable Airbag 3.0 and gear (MSRP $855.80).

Fjällräven Happy Hour Fundraiser for Camber Outdoors 4 p.m. Booth #42081-UL

Join Fjällräven and Camber Outdoors for a beer.

Wolverine Footwear Bacon, Bourbon & Beer Happy Hour 4 p.m. Booth #49010-UL

Join us for Happy Hour in our newly designed booth, featuring unique flavored bacon cooked onsite, Beer and Colorado’s own Tin Cup Bourbon.

Big Agnes Happy Hour 4 p.m. Booth #44021-UL

not

BEST IN SHOW It’s not out yet, but come to Eartheasy Distribution's booth at 36061-UL to see the first units of the world’s most innovative headlamp.

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HIGHEST FUNDED HEADLAMP EVER

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EDUCATION

Join Big Agnes for a happy hour to celebrate the 40th anniversary of the Continental Divide Trail. With a $10 donation to the Continental Divide Trail Coalition, guests will receive bottomless beer from Colorado Native Beer; a Big Agnes hat; a commemorative pint glass and unlimited Voodoo Donuts. (Yes, there will be a donut tower.) Luis Benitez, Director of the Colorado Outdoor Recreation Industry, will give remarks on the 40th anniversary and Barney Scout Mann will be signing copies of his new book, “The Continental Divide Trail: Exploring America’s Ridgeline Trail.”

Nau Clothing Sale & Happy Hour to Benefit The Conservation Alliance 4 p.m. Booth #46040-UL

Nau is selling assorted men’s and women’s styles to benefit The Conservation Alliance.

Darn Tough Vermont Happy Hour 4 p.m. Booth #49022-UL

Visit Darn Tough Vermont booth at Happy Hour to socialize with the local Vermont team and enjoy your favorite beverages.

Schoeller Celebrates 150 Years

4 p.m. Booth #54005-UL Join the party with Schoeller, as the Swiss technical fabric solutions brand celebrates 150 years of textile innovations. Swiss treats, adult beverages and Schoeller heritage will be on tap.

Osprey Happy Hour

Outdoor Recreation and Education (AORE). AORE will be on hand raffling off Osprey packs and other prizes.

Icebreaker “Move to Natural” Happy Hour 4:30 p.m. Booth #46081-UL

As humans, we have the potential to reverse and reduce our impact on the planet. Move to Natural is the start of a global movement, encouraging, educating and inspiring us all to get back to nature. Join the Move to Natural movement at our happy hour. Bring your synthetic base layer to the booth and we’ll swap you to an icebreaker natural alternative.

4 p.m. Booth #36039-UL

Protect the Places You Play Happy Hour

Join Osprey for beer, gin from Big Gin and Kentucky Straight Bourbon Whiskey from Trail’s End. Pick up an Osprey branded stainless steel cup with a $5 donation to benefit Association of

We love our public lands (and beer) in Colorado and so do you! Swing by Fourpoints Bar, grab a pint from New Belgium Brewing, and get in the know on the public

4:30 p.m. Booth #37069-UL

lands we are working hard to protect alongside our partners at Conservation Colorado and The Wilderness Society. Attendees will hear directly from candidate for Colorado’s 2nd Congressional District, Joe Neguse and will have an opportunity to stand up for Bears Ears and Grand StaircaseEscalante National Monuments. Brought to you Fourpoints Bar, New Belgium Brewing, Conservation Colorado, and The Wilderness Society.

Merino wool to innovate new products in the sports and performance market. The top ten finalists will be at OR and the winner will be announced during the happy hour. The winner receives a cash prize and adidas has the first chance to purchase the winner’s concept. Judges include Tillman Studrucker (adidas), ultraunner Anton Krupicka, Kristin Hostetter and more.

Woolmark Performance Challenge

Kathmandu Litehaul 12L Plus 1 Sale for The Conservation Alliance

4:30 p.m. OR Trend & Design Center Woolmark will be hosting the finale of the Woolmark Performance Challenge during a happy hour on Day 2. The Woolmark Performance Challenge is a product innovation competition, open to college students, encouraging them to apply the unique benefits of Australian

DAY 3, NOVEMBER 10

9 a.m. Booth 44073

Support the Conservation Alliance with a purchase of a Litehaul 12L Plus 1, a versatile pack for everyday use and designed specifically as a carryon “plus one” personal item. $40 each, while supplies last.

ENO Hammock Sale to Benefit Leave No Trace

9 a.m. Booth 42068 ENO DoubleNest Hammock and Atlas Strap Sets will be on sale for a discounted price of $40 (while supplies last). All proceeds will be donated to the Leave No Trace Center for Outdoor Ethics.

Vibram Sole Factor Mobile Lab 9 a.m. Booth 46080

The Vibram Sole Factor Mobile Lab will be resoling shoes in the Vibram booth for $25 per pair, with all proceeds benefitting the Conservation Alliance. Stop by to get an exclusive Vibram Litebase sole for trail running before it’s available elsewhere.

Pin to Win

9 a.m. Booth 39072 Stop by the Maine Outdoor Brands booth to check out our oversized Maine map and push a pin in all the places you’ve been in our great state for a

Tested & Proven

“

As a recovering Lyme disease patient, and mother of

two based in the beautiful, but tick-rich state of Maine, I do everything I can to protect our family from ticks.

I’m comforted knowing that Insect Shield technology is protecting us always while we enjoy the outdoors. Tested. Proven. Mother approved.

”

- Heather Hurst

Founder & President, Project Lyme

Look for Insect Shield products from these trusted brands

EDUCATION chance to win prizes from Maine Outdoor Brands.

9 a.m. KEEN Vending Machine in the OR Lobby

GU Energy Labs Sale to Benefit The Conservation Alliance

KEEN sells t-shirts with 100% of proceeds donated to The Conservation Alliance.

9 a.m. Booth 42060

Purchase a box of Campfire S’mores Gels for $15. 100% of sales will be donated to The Conservation Alliance (all day, every day, while supplies last).

Kathoola Inc. Lightweight Gaiters and Winter Traction Sale to Benefit The Conservation Alliance 9 a.m. Booth 49063

Kahtoola will sell its INSTA™gaiter Low and Mid, NANOspikes® and MICROspikes® with 100% of proceeds donated to The Conservation Alliance.

KEEN Action Takes Better T-Shirt Sale to Benefit The Conservation Alliance

Toad&Co Sale to Benefit The Conservation Alliance 9 a.m. Booth 37023

Toad&Co will sell assorted shirts for men and women to benefit The Conservation Alliance (all day, every day, of the show while supplies last).

Farm to Feet Hiking Sock Sale to Benefit The Conservation Alliance 9 a.m. Booth 42011

Farm to Feet will sell its mid weight hiking socks for women and men with 100% of proceeds donated to The Conservation Alliance (all day, every day, while supplies last).

Chill Angel

Sleepwear Sale to Support Animal Friends 9 a.m. Booth 34065

Luxury Merino Wool pajamas on sale for 50% off, while supplies last. Proceeds to benefit the Humane Society. Sleep cozy and comfy and help the animals do the same.

Gel Sale for the Conservation Alliance 9 a.m. Booth 42060

Show Special on Campfire S’mores Gel: 1 box of 24 gels for $15. All proceeds will be donated to the Conservation Alliance, while quantities last. Through our GUGives program, GU launched the Campfire S’more Gel in 2017 to support the Conservation Alliance’s Public Lands Defense Fund. Since its launch, GU has donated $60K. We are pleased to share that this program will continue into 2019. Visit the GU Booth to sample the gel or make a pur-

chase to support the Conservation Alliance.

Osprey Pack Sale to Benefit Association of Outdoor Recreation and Education 9 a.m. Booth 36039

Mountain Khakis Wardrobe Improvement Program (WIP) 9 a.m. Booth 36031

Get outfitted in the Mountain Khakis booth. MK apparel and accessories will be available for purchase and, yep, there’s even a dressing room. Get there early, while it lasts.

Top Trend – One Stop Away 10 a.m. Booth 53097

Nevada Brewing Co., with the purchase of a Klean Kanteen cup. Proceeds benefit Camber Outdoors.

Nau Clothing Sale & Happy Hour to Benefit The Conservation Alliance

Backpack Sale

Clever X Nature and Kleen Kanteen Happy Hour with Camber Outdoors

3 p.m. Booth 37055

Deuter will be selling XV 3 roll-top commuter packs and Guide Lite alpine touring packs for $40 from 3 p.m. to 6 p.m., each day of the show while supplies last.

Clever x Choice Panel 3 p.m. Booth 39005

Clever x Choice panel by Clever x Nature, Sierra Nevada Brewing Co., and Outside. Beer courtesy of Sierra

4 p.m. Booth 46040

Nau is selling assorted men’s and women’s styles to benefit The Conservation Alliance.

4 p.m. Booth 39005

Join Clever X Nature and Kleen Kanteen for a happy hour with proceeds supporting Camber Outdoors. $5 for a Kleen Kanteen pint of Sierra Nevada beer.

So much good stuff we couldn’t fit it all! Check here for Day 4 events in tomorrow’s Daily.

Product

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Performance Leather Footwear Gloves Tech www.pittards.com

Booth 52030-UL

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

MASTHEAD

snewsnet.com

outdoorretailer.com

S H O W S TA F F

STAFF PICKS

V I C E P R E S I D E N T, G R O U P S H O W D I R E C T O R

What’s your favorite place to grab food or drink in Denver?

EDITORIAL

My Brother’s Bar, 2376 15th St. (try the cheeseburger)

EDITOR-IN- CHIEF

Kristin Hostetter

Marisa Nicholson

marisa.nicholson@outdoorretailer.com SALES DIRECTOR Menya Noodle Bar, 951 16th St. Mall

SE NIOR ACCOUNT EXECUTIVE

khostetter@aimmedia.com

Paul Dillman

paul.dillman@outdoorretailer.com

DEPUTY EDITOR

Elisabeth Kwak-Hefferan MANAGING E DITOR

Casey Lyons

Uno Mas, 1585 S. Pearl St.

A S S I S TA N T E D I T O R

Amelia Arvesen

Vine St. Pub, 1700 Vine St.

The Thin Man, 2015 E. 17th Ave. (don’t forget your skinny jeans)

aarvesen@aimmedia.com

Linger Eatuary, 2030 W. 30th Ave.

CONTRIBUTORS

Casa Bonita, 6715 W. Colfax, Lakewood (worth it for the high divers alone!)

Erme Catino, Kassondra Cloos, M.T. Elliott, Courtney Holden, Micah Ling, Cassandra Majewski, Brigid Mander, Elizabeth Miller, Evelyn Spence, Carolyn Webber Alder, Ryan Wichelns, Jenny Willden

A S S O C I AT E A R T D I R E C T O R

PHOTOGRAPHER

Nick Cote

Adam Kingston

adam.kingston@outdoorretailer.com ACCOUNT EXECUTIVE

ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com

Denver Milk Market, 1800 Wazee St.

jennifer.holcomb@outdoorretailer.com

SENIOR MARKETING DIRECTOR

Jennifer Holcomb

MARKETING DIRECTOR

Sarah Langston

sarah.langston@outdoorretailer.com

LEAD PHOTOGR APHER

Louisa Albanese

ACCOUNT EXECUTIVE

Cuba Cuba, 1173 Delaware St.

Kenneth Doory

Rio Grande, 1525 Blake St. (strong margs)

Ryan Johnson

ryan.johnson@outdoorretailer.com

Dave Nielson

ART DIRECTOR

Mike Leister

P U B L I S H E R , O U T D O O R R E TA I L E R M A G A Z I N E / T H E D A I LY S E N I O R A C C O U N T E X E C U T I V E , O U T D O O R R E TA I L E R

dave.nielson@outdoorretailer.com

DESIGN & PHOTOGRAPHY

Forest Room 5, 2353 15th St. (have a cocktail on the patio)

Krista Dill

krista.dill@outdoorretailer.com

M A R K E T I N G C O M M U N I C AT I O N S S P E C I A L I S T Improper City, 3201 Walnut St. (ask for Gio)

Natalie Generalovich

natalie.generalovich@outdoorretailer.com MARKETING MANAGE R

Maxwell Frost

PRODUCTION

maxwell.frost@outdoorretailer.com

Joy Kelley

M A R K E T I N G C O M M U N I C AT I O N S S P E C I A L I S T

A D C O O R D I N AT O R

mason.tobias@outdoorretailer.com

PRE PRE S S MANAGE R

Caitlin O’Connor

PREPRESS SPECIALIST

Idania Mentana SALES

SNEWS SALE S MANAGE R

Susie von Mettenheim

303-253-6441 svonmettenheim@aimmedia.com

Mason Tobias

P U B L I C R E L AT I O N S /C O M M U N I C AT I O N S M A N A G E R

Lisa Ramsperger

Lisa.ramsperger@outdoorretailer.com C R E AT I V E D I R E C T O R

Raymond Kang

raymond.kang@outdoorretailer.com GRAPHIC DESIGNER

Marisa Lowey-Ball

marisa.lowey-ball@outdoorretailer.com PRODUCTION/ TR AFFIC MANAGE R

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com BRAND DEVELOPMENT DIRECTOR

Larry Harrison

PRESIDENT & CEO

Andrew W. Clurman S E N I O R V I C E P R E S I D E N T, CHIEF FINANCIAL OFFICER & TREASURER

Michael Henry

C H I E F I N N OVAT I O N O F F I C E R

R E TA I L R E L AT I O N S M A N A G E R

Joe Bustos

joe.bustos@outdoorretailer.com R E TA I L R E L AT I O N S M A N A G E R

Chris Sears

chris.sears@outdoorretailer.com S E N I O R O P E R AT I O N S D I R E C T O R

Cathy Griffith

Jonathan Dorn

cathy.griffith@emeraldexpo.com

MANAGING DIRECTOR

O P E R AT I O N S D I R E C T O R

Sharon Houghton

V I C E P R E S I D E N T, AU D I E N C E D E V E L O P M E N T

Julie Freedman

julie.freedman@outdoorretailer.com

Thomas Masterson

O P E R AT I O N S M A N A G E R /O P E N A I R D E M O

V I C E P R E S I D E N T, P R O D U C T I O N A N D M A N U FA C T U R I N G

kirsten.khoury@outdoorretailer.com

Kirsten Khoury

Barb Van Sickle

R E G I S T R AT I O N O P E R AT I O N S M A N A G E R

V I C E P R E S I D E N T, P E O P L E A N D P L A C E S

kristen.novick@emeraldexpo.com

JoAnn Thomas

AIM BOARD CHAIR

Efrem Zimbalist III

Kristen Novick

R E G I S T R AT I O N O P E R AT I O N S C O O R D I N AT O R

Kylie Sanders

kylie.sanders@emeraldexpo.com E V E N T S O P E R AT I O N S C O O R D I N AT O R

Nicole Cho

nicole.cho@outdoorretailer.com S P O N S O R S H I P S O P E R AT I O N S C O O R D I N AT O R

Bri Vivanco

bri.vivanco@outdoorretailer.com B ILLING MANAGE R

Sara Burns

sara.burns@outdoorretailer.com

THE DAILY DAY 1 / NOVEMBER 8, 2018

BEST OF BOOTH

WINTER MARKET

2018

Craghoppers returns to its British roots with an industrial-chic booth.

1. Draped canvas and weathered barrels transport visitors to a faraway safari tent. 2. What better centerpiece for a thoroughly British booth than the Union Jack? 3. The booth’s new design began with this 1965 Land Rover Defender.

TEP INTO AN African safari fused with a London loft in Craghoppers’ booth (#49021-UL). Here, the heritage brand embraces its Britishness in a custom booth fusing metal, industrial elements with coffee-dyed canvas walls, and rough-hewn wooden beams. Craghoppers knew it wanted to build its booth around a stylish old car, and it found the perfect 1965 Land Rover Defender (from the same year the brand was founded) in a Colorado field. The vehicle provided the aesthetic inspiration for a booth celebrating “Britain’s hills, dales, and trails,” as opposed to trying to fit into an American-style mountain ethos. The new booth marks a shift back to city-styled apparel that melds with the worlds of workwear and technical functionality. Called “the biggest brand you’ve never heard of” by Craghoppers President Dennis Randall, the 53-year-old company is still lesser known in the U.S. But with a new Indiana-Jones-meets-modern-world vibe, this engaging booth is one step closer to making Craghoppers an American household –Jenny Willden name.

THE DAILY DAY 1 / NOVEMBER 8, 2018

2 3 PHOTOS BY LOUISA ALBANESE

UK All the Way

RE-WOOL COZY THE FJÄLLRÄVEN WAY

Wool that would otherwise be thrown away is turned into a cozy cabin sweater or functional trekking shirt or jacket. It’s durable, yet soft to the touch. Warming when it’s cold, cooling when the weather is warm. Odor resistant while effectively wicking away moisture. Left-over wool in Italian textile facilities is recycled

and mixed to create a sustainable, repurposed wool product. It takes less energy and resources to make than virgin wool and is a core effort in Fjällräven’s vision to create sustainable outdoor apparel that provides warmth for years to come. Re-wool. Sustainable. Ethically Responsible.

fjallraven.us

BOOTH 42031-UL

RE-WOOL COZY THE FJÄLLRÄVEN WAY

BOOTH 42031-UL

fjallraven.us