Outdoor Retailer Daily_Day 2 WINTER 2017 by Active Interest Media

ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

NEWS THE NEXT GENERATION

Mountain Hardwear’s brand ambassadors are less about athletic feats and more about saving the world.

GEAR MUST-SEE GEAR PICKS

The coolest new boots, helmets, snowshoes, sleeping bags, baselayers, and much more.

Go behind the scenes on Outdoor Research’s viral GQ parody photo shoot with Christian Folk.

2 DAY

Q&A FLIPPING THE SCRIPT

JA N UA RY 1 1 , 2 017

THE LOVE ISSUE PAGE

PAGE

Pairing profits with passion, outdoor industry-style DON’T MISS THE HOT SHEET PLUS: Win free boots! p. 84

Introducing

THE WORLD’S FINEST WORK PANTS

FOR THE NEW GENERATION OF WORKERS.

The official publication of:

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ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

NEWS THE NEXT GENERATION

Mountain Hardwear’s brand ambassadors are less about athletic feats and more about saving the world.

GEAR MUST-SEE GEAR PICKS

The coolest new boots, helmets, snowshoes, sleeping bags, baselayers, and much more.

Q&A FLIPPING THE SCRIPT

Go behind the scenes on Outdoor Research’s viral GQ parody photo shoot with Christian Folk.

2 DAY

JA N UA RY 1 1 , 2 017

THE LOVE ISSUE PAGE

PAGE

Pairing profits with passion, outdoor industry-style DON’T MISS THE HOT SHEET PLUS: Win free boots! p. 84

The official publication of:

E X P E R I E NC E K H O M BU AT W I N T E R O R B O O T H 29155 W k hombu . com

From the mountain trails to the city streets, Khombuâ&#x20AC;&#x2122;s All-Season Technology System has you covered. We worry about the weather so you donâ&#x20AC;&#x2122;t have to. #allseaonsallthetime

FUNCTION. FASHION. INNOVATION. from Fall to Winter

Official AprÃ©s Ski Boot Provider to the U.S. Ski Team

since 1969

We’re still climbing. Still exploring. Still discovering new ways to make fabrics that are more durable, more breathable, more lightweight. You see, this adventure never ends. There’s always another mountain to climb. We’re glad we get to climb it with you.

Help us celebrate at booth #39213. Bring your stories.

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CONTENTS

Day 2

Outdoor Retailer Daily

COVER

NEWS

26 Straight from

9A New Face for

For some brands, successful business goes way beyond the bottom line. Just as important as profits? Protecting wilderness rivers, slashing carbon emissions, cleaning up air pollution, saving public lands from development, and many more labors of love.

Sure, athletes are great—but Mountain Hardwear’s new Impact Initiative celebrates a different kind of brand representative. Instead of first ascents, these ambassadors are saving the rainforest, bringing cultures together, and much more.

PHOTOS BY COURTESY

the Heart

the Brand

“WOMEN AREN’T CUTE FRIENDS WHO COME ALONG TO WATCH DUDES CLIMB. WE DON’T MAKE WOMEN’S PRODUCT FOR THAT.” —CHRISTIAN FOLK, CONSUMER MARKETING MANAGER, OUTDOOR RESEARCH PAGE 60

EVENTS

74 Where to Go, What to Do, Who to See

Make the most of the show by filling your calendar with our roundup of top events, seminars, presentations, and happy hours.

JANUARY 11, 2017 DAY 2

CONTENTS

Day 2

Outdoor Retailer Daily

18 NEWS

GEAR

Two heads are better than one for these collaborating brands; Joel Makower urged companies to tout their green cred at the OIA Breakfast.

Branching Out

Sea to Summit’s owners make a bid for an iconic specialty retailer; why are so many outdoor stars popping up in mainstream ads?

Coffee Buzz & Bacon Fuel up with the show’s best breakfasts.

Best of Booth

Our mid-size booth winner mixes sleek aesthetics with woodsy details.

Say Om

Fight the midshow blahs with this restorative yoga series designed for OR.

Q&A

Get to know campaign manager Katie Boué, Outdoor Research’s Christian Folk, and Verde Strategy’s Tom Barney.

Opinion

Exxel Outdoors’ Harry Kazazian on why the Outdoor REC Act is a game changer for our industry.

OUTDOOR RETAILER DAILY

New Kids on the Block

See what these three newbie exhibitors have to offer.

Editors’ Picks

Lightweight traction, a stretchy down jacket, a light-but-tough ski boot, and other new gear that caught our eye.

New Product Gallery

Preview 23 examples of Winter Market’s latest and greatest gear.

LOGISTICS

Show Info & Maps

Wonder where to fuel up on food or what the rules are for bringing your dog to the show? Turn to our collection of maps, regulations, and show information.

The Hot Sheet

Don’t miss a trick with our guide to today’s must-sees and must-dos. Plus: Win free Kodiak boots!

PHOTOS BY CARY TK JOBE/CARYJOBE.COM; ELISE GIORDANO; COURTESY (2)

Partner Up

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NEWS

WHAT’S HAPPENING OUT THERE

The Heroes We Need

PHOTOS BY CAVEMAN COLLECTIVE

Mountain Hardwear launches a campaign to highlight how individuals are protecting the playground—and inspiring others to do the same.

HE INDUSTRY NEEDS a new kind of hero. That was the message Dennis Randall, Mountain Hardwear’s interim general manager and VP of marketing, sent on Monday night when he unveiled the brand’s Impact Initiative. Inside a cozy yurt at Solitude, Randall shared his vision for an unconventional brand ambassador campaign with an unabashedly ambitious goal: Save the world. “The time is now,” said Randall. “If we wait any longer, it will be too late.” Like many people inspired to action, Randall wasn’t just moved by climate change statistics. He was jolted by the very real possibility of losing the playground he loves—and that the industry relies on. When Randall’s favorite pond hockey tournament had to relocate to a shallower lake for lack of ice, he was struck by how quickly things are changing. “I want my kids to play pond hockey when they grow up,” he said. Randall isn’t the only one to have such an epiphany in recent years. The show floor is full of brands and people trying to improve sustainability. But with this campaign, Randall wants to elevate the issue by telling the stories of the people making an impact right now—the true heroes of our time. Who are these people? Four of them came to Solitude to talk about their initiatives. Topher White, a physicist, figured out how to turn recycled cell phones into an early warning system for illegal logging (by detecting the sound of chain saws in real time; see “The Real Deal,” Day 1). Through the advocacy group Rainforest Connection, White is helping locals from Indonesia to the Amazon stop illegal logging, which he says accounts for 90 percent of all logging worldwide. “This is the quickest way to stop climate change,” says White, since deforestation is worse than all transportation combined when it comes to carbon impact. The Impact Initiative takes a broad approach to protecting the playground. Other ambassadors for the campaign include Steve and Chris Boyes, a pair of South Africans who are working to document and protect the Okavango River Basin in Africa. Sonya Iverson brings a social element to the initiative with her Crossing Lines projects, in which she uses highlining to bridge cultural divides (her first effort was in Iran). And Charles Post is using his training as an ecologist to bring high-impact stories to life. Will the Impact Initiative make, well, an impact? Only time will tell. But Randall and Mountain Hardwear are clearly sending a message: Failure would be not trying at all. –Dennis Lewon

Chris Boyes

Topher White

ROSE TO THE CHALLENGE

a Patagonia CEO Rose Marcario will headline the Camber Outdoors Thought-Leader Keynote speaker series (7 am in Marriot Downtown City Creek Salon F-1 on Day 3) to talk about how workplace culture drives both a company’s success and its engine for doing good. Why Marcario? “As a leader, she has contributed to the advancement

Sonya Iverson

Charles Post

The News in Brief of Patagonia and our industry as a whole,” says Camber Outdoors Executive Director Deanne Buck. In her keynote, Marcario will trace that trajectory back to the heart of the company and the culture it promotes.

POLARTEC LAUNCHES MTNLOGIC APPAREL LINE a Polartec announced the launch of MtnLogic and unveiled the new alpine

workwear line on Tuesday at Winter Market. MtnLogic represents the newest venture of Pete Whittaker, who launched Eddie Bauer’s now-shuttered First Ascent line. The brand uses Polartec fabrics to develop apparel for mountain guides in 19 styles; it’s Polartec’s first apparel line. RMI Expeditions guides helped direct the development of the new equipment. –Corey Buhay

JANUARY 11, 2017 DAY 2

NEWS SUSTAINABILITY

Let Your Green Flag Fly

Joel Makower urged brands to better publicize their efforts for environmental sustainability at Tuesday’s OIA Breakfast.

O SUSTAINABILITY TALK is complete without the requisite shot of an iceberg. But in this case, rather than a depressing call to action, Joel Makower used it as a metaphor to encourage the Outdoor Industry Association Breakfast crowd to share their stories of environmental efforts already underway. “Most of what companies are doing, they’re not talking about,” said Makower, the chairman and executive editor of the sustainability-focused media group GreenBiz, to a packed room at the OIA’s Day 1 kickoff event. Makower took the stage after OIA Executive Director Amy Roberts announced new partnerships with bluesign and Renewal Workshop aimed at “reducing costs and incentivizing sustainability,” she said. “Business sustainability has shifted from being a fringe add-on to becoming a critical business imperative,” Roberts explained, setting the stage for Makower to make his case. Cue the iceberg. But rather than featuring desperate-looking polar bears, it became a symbol of untapped potential. For Makower, the lumbering 90 percent of the ice that sits below the water represents all the untold stories of environmental practices that are already happening. According to him, these are efforts brands want to share with their customers, but are stopped by a number of reasons.

Joel Makower's GreenBiz produces news stories on eco-friendly business products. For example: A lot of these efforts take place in manufacturing and through the supply chain, rather than in an attribute of the product itself. And in many cases, by highlighting an environmental fix, you’re forced to dig up larger persistent issues. “When you talk about what you’re doing right, you unwittingly illuminate problems that people didn’t know you have,” Makower said, using the example

of organic cotton. By promoting that a percentage of a brand’s garments use organic cotton, they’re simultaneously promoting that a portion does not, and the problems that come along with that. “Being less bad just means you’re being more efficiently bad,” Makower quipped, but he emphasized that’s still a vital step, and the opportunity to shed light on that progress is huge. “People want to know what’s possible,” he said, and by sharing stories, brands are not only feeding hope, but encouraging even more efforts. The outdoor industry plays a larger role in the overall sustainability effort than most. According to Makower, connecting the world to the environment that it’s trying to protect is a crucial job. “You can talk about the environment, you can talk about saving the planet, you can talk about any component thereof, but getting out in nature—there’s no substitute for that,” he said. “To really understand what we’re protecting, you just have to get out there.” The outdoor industry is already ahead of the game, he said, in terms of innovation and collaboration. “Its surprisingly refreshing when you get this kind of audience in the room knowing they are actively and passionately collaborating about things that most other companies would find terrifically competitive. That’s a model that needs to be replicated and one way that this industry is really showing the way.” –Ryan Wichelns

FRIENDS WITH BENEFITS

Everyone learns to play nice in kindergarten. But it turns out those same ideals work just as well in the boardroom as they do on the playground. Brands that team up say the benefits come not just in innovative new products, but access to consumer bases they haven’t yet befriended—and these types of mutually beneficial relationships are on the rise. "It’s a marketing expansion," says Drew Simmons, founder and president of Pale Morning Media. "You're able to take two brands who speak to very specific audiences and sort of share those audiences in a noncompetitive way. Nobody ever expanded their market by talking to the same people." For brands, the fastest route to an established audience is with a partner who already has cred. “We’re so focused on tent and sleeping bag and pad technology and innovation that when another company is crushing their category, that’s something then that we don’t have to put energy towards,” says Katie Hughes, marketing manager for Big Agnes, which partnered with Goal Zero to

OUTDOOR RETAILER DAILY

make tents with built-in lighting. “If it works out to where our designers then just need to figure out how to integrate it, then that’s great.” Burton approached Big Agnes as a gateway into the summer season, and brought their boisterous prints to chairs and a huge tent spotted in mushrooms that flew off the racks.

“NOBODY EVER EXPANDED THEIR MARKET BY TALKING TO THE SAME PEOPLE,” SAYS DREW SIMMONS, FOUNDER AND PRESIDENT OF PALE MORNING MEDIA. “They capture a global audience that we didn’t even touch half a percent of, yet they didn’t touch outdoor space at all,” Hughes says. “That’s good for our whole line, not just our collaborations.” Rumpl enjoyed the same exposure when they partnered with Hippy Tree, which often plays to a crew of surfers and climbers who might not other-

wise spring for Rumpl’s “active homewear.” “They do such a good job being really true to the core and they're down with us, they like us, so it’s almost like a kind thing of them to introduce us to their customers,” says Rumpl CEO Wylie Robinson. Pairing with two other Kickstarter companies, Ravean and Power Practical, also let Rumpl put together the The Puffe-, a portable heated blanket that can also power a cell phone that they’re still fundraising to launch. That collaboration presented its own challenges, like sorting out who responds to customer questions as they come in, but the payoff comes in a groundbreaking product that’s also a testament to Kickstarter’s ability to connect not just consumers and new products, but one new brand to another. These partnerships can also reinvigorate the line with a flavor from the past, as Woolrich does this season, collaborating with Cordura to revive the Wool-Dura fabric for a collection that includes a coat, a cap, and a blanket, in honor of Cordura’s 50th anniversary. –Elizabeth Miller

PHOTO COURTESY OF OIA

Brands combine forces to blend expertise and share customers.

NEWS CHANGING OF THE GUARD

Rise of the Outdoor Celebrity From banking cards to batteries, more mainstream brands are producing ads featuring outdoor athletes. And that’s a good thing.

Pop icon Macklemore didn’t find these Columbia duds at a thrift shop.

F YOU SNAGGED SOME FREE TIME to watch the Golden Globes Sunday night, you may have recognized one of our own joining their ranks. No red carpet and no glitzy dress, but he got a close-up nonetheless: Jimmy Chin starred in a Chase Banking ad between shots of the Hollywood elite. He’s not the first to venture into that terrain: In 2016, climbers Alex Honnold and Renan Ozturk appeared in ads for insurance companies Stride Health and SelectHealth, respectively. Climber Kevin Jorgeson was the face of Duracell in 2015. Mountain guide Melissa Arnot’s 2016 50 Peaks Challenge ran under a Microsoft banner. And the cross-pollination between the outdoor world and the mainstream goes both ways—late in 2016, Columbia recruited musician and pop icon Macklemore for an ad about their new ecofriendly apparel line and their goal to eliminate extraneous PFCs. Pretty soon, it might not take a music star for outdoor companies to reach a global audience; outdoor athletes are starting to achieve the same renown. Honnold points out that climbing has been in commercial advertising since some of the first Himalayan expeditions. (Rolex designed a watch specifically for Sir Edmund Hillary in the ‘50s.) However, the focus of these ads has shifted. “Back in the ‘90s, Budweiser and Coca-Cola used athletes, but they did a casting call,” says Ann Krcik, The North Face’s senior director of brand communication and outdoor exploration. “They just wanted any climber who could execute on the storyboard. Now, they specifically want Jimmy Chin or Alex Honnold. Athletes have become personalities, not just figures up on a peak.” What has changed? “I think it’s because of the accessibility of social media,” says renowned mountaineer Melissa Arnot. “It’s easier now for companies to identify that these athletes exist and that they have a following.” Ultimately the mainstream attention is a good thing, she says, not “selling out.” Outdoor athletes tend to be more authentic than most, and they’re inspiring people to get outdoors and raising the industry’s profile in the public consciousness. Through mainstream advertising, “The message of outdoor inspiration is getting out to more people,” says Katie Ramage, The North Face’s director of sports marketing. “I think this is part of a bigger shift. People are celebrating the outdoors more and more, and I think this attention will encourage that shift to continue.” –Corey Buhay

REBOOTING A FAVORITE

Shelley and Andrew Dunbar, Sea to Summit’s North American distribution owners, have bid to buy Neptune Mountaineering, the beloved, 40 plus-year-old climbing and ski shop in Boulder, Colorado. “We really believe that brick and mortar has a future if it’s done well and if you offer an experience—it’s got to be beyond just selling stuff,” says Shelley Dunbar. They see Neptune as a space ripe to do just that, using history and the staff’s breadth of knowledge to spark explorations and inspire new enthusiasts. Until last summer, the store housed Gary Neptune’s collection of historic mountaineering gear tracking the evolution of chocks, nuts, cams, and ice axes. It has also

OUTDOOR RETAILER DAILY

often hosted events and talks on outdoor sports. The goal will be to maintain that history and that sense of belonging for climbers and skiers, while modernizing some of the basics, like finally upgrading the ground-into-dust carpet. Backwoods Retail purchased Neptune Mountaineering in 2013, and the store faced eviction in October 2016 when the property owner filed a lawsuit for $68,000 in back rent. Backwoods filed for Chapter 11 bankruptcy the next month. CEO Jennifer Mull confirmed signing a letter of intent for the sale and that they hope to close by January 31. The concern among Neptune staffers was that bankruptcy proceedings could see the store auctioned to someone disconnected from the indus-

try. The Dunbars are anything but. “I can’t even begin to tell you how psyched people are,” says Malcolm Daly, assistant store manager at Neptune and founder of Great Trango Holdings. “It has been so hard here the last year, almost year and a half, when Backwoods started struggling,” he says. “If you go out on the floor right now, there’s maybe $50,000 dollars' worth of inventory. I don’t have locking carabiners. I have two headlamps. I don’t have any ski accessories. I can’t sell somebody an avalanche shovel. It’s just been really, really hard on the staff. We’re just incredibly excited to know that the light at the end of the tunnel is daylight, not a train hitting us.” –Elizabeth Miller

PHOTOS COURTESY OF COLUMBIA

Shelley and Andrew Dunbar, of Sea to Summit, aim to purchase an iconic gear store in Boulder.

SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Who says there’s no such thing as a free breakfast? Waltz by these booths for food and caffeine, and support good causes while you fill up.

OUTDOOR RETAILER DAILY

PHOTOS BY LAUREN DANILEK

1. You’ll find more than just java at Merrell’s full-service coffee bar featuring locally roasted beans from Rimini (#32127): They’re serving up chai, mocha, lattes, and cappuccino, too. The best part? It’s free. 2. Start the morning strong with Vasque Footwear’s (#18001) classic Sturdiwheat pancakes. They’re tiny (and adorable), but you won’t leave hungry. 3. Support the Conservation Alliance and get yourself some one-of-a-kind swag from CamelBak (#16027). For $20, they’ll etch your name or logo into a Forge Vacuum Insulated Travel Mug and give you free coffee, chai, tea, or mocha for the rest of the show. 4. Johnson Outdoors (#15014) takes the cake—er, bacon—for best breakfast assortment. Find granola with fresh fruit, Good To-Go oatmeal cooked up by founder Jennifer Scism herself, and, of course, bacon. 5. Swing by MiiR’s (#VO440) booth in Venture Out by 4 pm every day for a $10 8-ounce tumbler full of coffee. Bring your own mug and get a cuppa Joe for a buck. Proceeds go toward clean water projects. And come 4:30, switch over to Moscow mules.

Come See the Latest GORE-TEX® Product Innovations. Booth #33039

THE BETTER WE CARE FOR YOU, THE LESS YOU THINK ABOUT US. NOTHING PROTECTS YOU LIKE GORE-TEX ® PRODUCTS.

THE NEW GORE-TEX® ACTIVE JACKETS WITH SHAKEDRY™ PRODUCT TECHNOLOGY Superlight, extremely breathable, waterproof. Shake to dry.

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SCENE BEST OF BOOTH

ORD

Best of Booth Winter Market

2017

Mid-Size Booth

Heart O’Texas

YETI’s sleek, country-style digs celebrate the brand’s heritage and deep roots.

1 3

1. Meetings take place in a corrugated silo. 2. Photos of brand heritage circle the upstairs space, which also features a campfire motif. 3. The line to buy YETI Hoppers at a discount was out of control. 4. The brand cements its lived-in image with details like a truck bed repurposed as a display.

OUTDOOR RETAILER DAILY

4 PHOTOS BY LAUREN DANILEK

urable. Weathered. Rustic. Whether talking about YETI coolers or their booth at this year’s OR, it’s the same. A reclaimed wood fence lines the space, and a silo made from corrugated steel serves as a strong sign of their heritage. The inspiration for the booth came from the ranches and farms of Austin, Texas, says Tony Kaplan, director of consumer experience for YETI. “And of course, you can’t drive around Texas without seeing a pickup truck with a YETI cooler in it,” he says. So, they salvaged a rusted, turquoise pickup and stuck a cooler in it, along with a TV screen showing short feature films from YETI’s ambassadors. Garage doors open to reveal themed rooms with photos of Conrad Anker and the Malloy brothers. Go up the stairs and you are inside a silo by a faux fire pit, surrounded by historic photos to chronicle the chapters of YETI’s past. If the booth didn’t scream old-town already, YETI included a neon marquee sign that mimics the feeling of South Congress Avenue, a popular street in Austin. Kaplan says the booth represents the brand’s true identity, and that of their customers, who span across a broad range of outdoor enthusiasts. —Carolyn Webber

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FITNESS

Bounce Back

After a few days in the Salt Palace, the body can feel a bit out of whack. These five simple yoga poses, curated by the editors of OR Daily's sister publication, can help you ease sore muscles, rest more deeply, and help you feel ready to bring the energy to the last two days of the show. BY YOGA JOURNAL STAFF

SIDE-LYING SAVASANA (SIDE-LYING CORPSE POSE) This pose is especially effective at relieving fatigue. If you’re pregnant or need help with digestion, lie on the left to avoid compressing the vena cava vein, which moves blood from the lower part of the body—the uterus—to the heart, and to encourage the natural flow of waste through the intestines. HOW-TO

VIPARITA KARANI (LEGS-UP-THE-WALL POSE) This pose is great for reinvigorating tired legs and feet. Like many inversions, it also has a calming effect on the nervous system, by giving the heart a rest. And it’s great for staying balanced while traveling because it helps circulate blood after you’ve been sitting.

1. Lie down on your right side with a folded blanket under your head. 2. Bring your right arm out away from you. 3. Place one bolster between your legs, from mid-thigh or knee to your ankle. Place another bolster in front of your belly, so that your top arm can drape over it. 4. If your knees and ankles aren’t on the same plane, put a folded blanket under your calves and ankles to elevate them. To get the true benefits of the pose, hold it for 10 to 20 minutes.

LEGS ON A CHAIR POSE Like Legs-Up-the-Wall Pose, this move also provides the benefits of an inversion—including a calmed nervous system, restored legs and feet, and a relaxed lower back. HOW-TO 1. Place a chair on your yoga mat, with a folded blanket on the seat. 2. Set up two bolsters in a T shape, positioning the one closest to the chair horizontally. 3. Sit on the bolster closest to the chair and lie to one side before rolling onto your back and resting your spine on the vertical bolster. 4. Support your head with a blanket, if that feels good. 5. Lift your calves onto the seat of the chair and place your arms alongside you, making sure they’re not touching anything but the floor. Settle in and connect to your breath. Hold this position for at least 10 minutes. 6. To come out, hug your knees to your chest and roll to your right side.

HOW-TO

OUR PROS Teacher Gail Grossman is the founder and director of Om Sweet Om Yoga in Port Washington, New York, and has been teaching yoga since 2000. Model Amanda Russcol has been teaching yoga for about a decade and runs her own studio, Yoga High, in Denver.

OUTDOOR RETAILER DAILY

SALAMBA BALASANA (SUPPORTED CHILD'S POSE) This pose gently massages the abdominal organs, which may feel tight or fatigued depending on what you’ve done all day. It can also help with digestion, in case you overdid it on that trail mix.

SUPPORTED BELLY DOWN TWIST This twist helps to relieve stress and tension in the muscles along the sides and midsection of the torso, and it’s also great for digestion.

HOW-TO

1. From a seated position, place the bolster along the middle of your mat. You may choose to put the bolster on a gentle incline using blocks. 2. Bring the right hip next to the bolster, knees bent. 3. Stretch your right arm along the bolster and then lower your arm to the floor next to your bolster. Place your left hand on the floor along the other side of the bolster and turn your belly toward the bolster. 4. Lower yourself onto the bolster. Turn your head either toward your knees, or for a deeper twist, away from them. Let the bolster support you: Relax your arms and try not to hold yourself up. If you need to, place blankets under your forearms for support, and a blanket or block between your knees to take any strain off the back. Hold this position for at least three minutes. 5. Come out by pressing yourself away from the bolster and sitting up.

1. Position a bolster on an incline—supported by a block in the middle, on its widest side, and a block at the top, on its long edge. 2. Sit with your knees on either side of the low end of the bolster, resting on your heels. If you have tight feet, place a rolled-up blanket under the tops of your feet. 3. Fold forward and rest your entire belly on the bolster, so you can fully relax. Use blankets under your forearms for support. Turn your head to one side, and then after a few minutes, turn your head to the other side. Stay in the posture for at least five minutes total. 4. When you are finished, sit up, move the bolster to the side, and bring your legs out to stretch.

HOW-TO PHOTOS BY CORY JOBE/CORYJOBE.COM; COURTESY (3)

1. Place a bolster on its flat side several inches from a wall. 2. Sit on the floor facing the wall, with one hip against one bolster end. 3. Lower your shoulders and head to the floor, lying on your side. 4. Roll onto your back and up onto the bolster, eventually stretching your legs up the wall. 5. Adjust your position by scooting your tailbone toward the wall until it drops over the edge of the bolster. 6. Find a comfortable position for your arms, making sure they aren’t touching anything but the floor. Settle into the pose and breathe. Hold this pose for at least 10 minutes. 7. To come out, bend your knees, push yourself off the bolster, and roll to your right side before pushing back up to seated.

Comfort from the inside out. ThermoFlyte answers the call to cold weather adventures. SAXX debuts this mid-weight performance thermal layer to those on the move, those who seek adventure, and demand a perfect mix of comfort and performance from head-to-toe.

PETER HANEY MANAGER OF CORPORATE RESPONSIBILITY, COLUMBIA SPORTSWEAR

DANIEL URETSKY PRESIDENT, ALLIED FEATHER & DOWN

A FORCE FOR SUSTAINABILITY. Sustainable business means asking, “Together, how can we do this better?” We’re joining forces as an industry to the lead the sustainable business movement that innovates to protect people, animals and the environment. We represent different businesses, but together we fight for a common goal. Join OIA and be part of a powerful force for meaningful change. outdoorindustry.org

OIA INDUSTRY LUNCH: SUSTAINABILITY WEDNESDAY, JANUARY 11 | 11:30 AM – 1 PM SALON D, SLC MARRIOTT DOWNTOWN AT CITY CREEK

A SUSTAINABLE SUPPLY CHAIN FOR ALL:

HIGG INDEX ADOPTION HOW-TO FROM OIA, REI AND MEC Stumped about REI’s and MEC’s request for vendor partners to adopt the Higg Index? Come grab a bite, learn about the Higg Index from OIA experts and hear from REI and MEC on the move to raise their sustainability standards.

DAVID LABISTOUR CEO, MEC

VALERIE PRESOLLY DIRECTOR OF SUSTAINABLE BUSINESS INNOVATION, MEC

SUSAN VISCON

VIK SAHNEY DIVISIONAL VICE PRESIDENT, SUSTAINABILITY, REI

OIA Industry Lunch live broadcast powered by

OIA MEMBERSHIP HAPPY HOUR Today, stop by for a beer with us at Booth #BRL200 from 4:30 PM - 6 PM. Donate $5 to the Outdoor Foundation and snag a Stanley pint. Cheers!

WHY YOUR OIA MEMBERSHIP MATTERS Becoming part of OIA means collaborating to achieve real solutions in the areas of sustainable business, outdoor recreation and trade policy and participation. Join OIA at outdoorindustry.org/membership

outdoorindustry.org

SR. VP, MERCHANDISING AND PRIVATE BRANDS, REI

I N B R I TA I N I T R A I N S O V E R 1 0 0 D AY S A Y E A R , S O W E K N O W W H A T M A K E S A G O O D R A I N B O O T. F R O M B E I N G W AT E R P R O O F ( O B V I O U S LY ! ) A N D H A N D C R A F T E D U S I N G N AT U R A L R U B B E R TO E N H A N C E D T R E A D G R I P S A N D T H E FA C T T H AT W E T E S T E V E R Y S T Y L E TO W I T H S TA N D N E G AT I V E T E M P E R AT U R E S. E V E RY R A I N Y DAY C A N N O W B E A L I T T L E B R I G H T E R .

V I E W T H E N E W C O L L E C T I O N AT B O OT H 29165W o r c o n t a c t u s a t : T: 917 676 7254 E: us a . s h o w r o o m @â&#x2C6;&#x2020;o u le s . c o m

FEATURE

LABORS of LOVE

Everyone wants to sell gear. But some brands consider global and humanitarian stewardship to be as important as the bottom line, proving what’s possible when you put your money where your heart is.

PHOTO BY CAVEMAN COLLECTIVE

By Elizabeth Miller

Cordura’s 1000D Classic Fabric

JANUARY 11, 2017 DAY 2

LABORS OF LOVE

Gear that Does Good These brands are committed to causes beyond the bottomline.

THE GOLD STANDARD

Patagonia Women’s Re-tool Pullover

STOP CLIMATE CHANGE VF Corp. aims to be carbon neutral in less than a decade. ONE LITTLE MOLECULE is on track to reshape the places we play—ski mountains and backpacking trails alike—and not for the better. Carbon dioxide in the atmosphere at concentrations greater than 400 parts per million poses an existential threat to our great outdoors. And while the problem can seem intangible, the solution is not. “Incremental change, at scale, is transformational,” says Letitia Webster, VP of global corporate sustainability for VF Corp. Sixteen years ago, Webster moved from The North Face to its parent company, VF, a $12.4 billion company, to expand on work she’d done crafting a sustainability program for TNF. She started with a simple target: reduce energy consumption at manufacturing facilities by 5 percent. She overshot the goal, reducing energy consumption by 12 percent—and saving the company $20 million in the process. “That led us then to say, ‘What can we now do to double down on [reducing] our carbon footprint and move toward renewables?’” she says. The result? In late 2015, VF committed to powering its owned-and-operated facilities with 100-percent renewable energy by 2025. That accounts for 1,500

OUTDOOR RETAILER DAILY

facilities and encompasses one quarter of the company’s global manufacturing. To meet the deadline, a renewable energy task force meets each month to strategize how to reduce use across all sectors: manufacturing, corporate, distribution, and retail. And Webster frames the question in terms everyone in business understands. “Energy is one of our top costs,” she says. “Whatever we can do to save energy goes directly to our bottom line.” Some savings come simply through behavioral shifts, like coaching employees at distribution centers to keep loading bay doors closed when they’re not in use, and others will involve more creative solutions, like sorting out how to reduce the energy consumption at a manufacturing facility that’s running the air conditioner and boiling water at the same time. “The pragmatic side—cost savings— is how we start, but one of the fundamental drivers of all of this is climate change and the impact it’s having on our consumers, our businesses, and our planet,” Webster says. “We’ve been able to articulate that climate change is not good for our business. It’s not good for our brand. It’s not good for operating in the world on so many levels.”

BioLite Campstove

REI Trail 40 Pack

Combat Flip Flops Women’s Syrian Watch Cap

∂ When Native Americans gathered by the hundreds in North Dakota to protest the construction of an oil and gas pipeline that would put their drinking water supply at risk of contamination and destroy their sacred sites, Patagonia was there. That is just the latest example from a brand that has, for decades, positioned itself at the junction of planet and profit. Responsibly sourced down? Patagonia was there. Curbing rampant consumerism? Patagonia was there, too. Saving the places worldwide where people recreate? Patagonia, it seems, is always there. Few do-right campaigns seem to pass without the brands fingerprints on them, whether that’s preserving the Arctic, adopting organic cotton, transitioning our food supply to truly sustainable sources, or sourcing wool and down free from concerns for animal welfare. The company has been involved in crafting industry standards only to split off to set a higher bar for itself, as with the Traceable Down Standard and now with wool (see “Reducing Animal Cruelty” on page 33). Patagonia also made the grand gesture of pledging 100 percent of its Black Friday sales to environmental nonprofits— and then netted $10 million to be distributed by One Percent for the Planet. “As the evils in society become stronger and more numerous, we recognize that as a larger and more influential company, our responsibilities to society and our efforts to be an even more responsible company have also increased,” Patagonia founder Yvon Chouinard wrote after the re-release of his memoir, Let My People Go Surfing. The book, a guide to the company’s governing philosophies for employees, has become a touchstone for private endeavors with philanthropy built into their business models. Patagonia, it seems, is there— even when its not.

PHOTOS BY NREL/DOE; COURTESY (4)

Patagonia continues to lead the industry in environmental cred.

A Modern Brand, An Ancient Wisdom Weaving together the latest designs and technology with the rich heritage and time-honored beliefs of Nepal. booth #14043 | sherpaadventuregear.com | #wearesherpa

LABORS OF LOVE

NONPROFIT

HAVE HEART, WILL TRAVEL

MEET BASIC NEEDS

BioLite finds its calling in the developing world. IN MUCH OF the world, having an efficient cookstove isn’t just a camper’s luxury, it’s a matter of life and death. Some 4.3 million people die each year from illnesses, including lung cancer and heart disease, attributable to the smoke and pollutants produced by burning wood, charcoal, dung, and other materials in primitive stoves to cook and heat homes. It was 2009 when that stat came to the attention of BioLite co-founders Jonathan Cedar and Alec Drummond. They also realized they might have an answer—the stove they’d developed happened to be the cleanest to date for burning wood off the grid. “This really felt like a perfect intersection of what we knew how to do and a problem that could make a difference for the world,” Cedar says. Now, their nascent gear company had an international mission and a compelling case to develop a new kind of business model. Instead of the one-for-one program, Cedar and Drummond looked for a solution that wouldn’t shackle their developing-world ambition to sales. They came up with a loan program that lets buyers pay $55 to $75 for a cookstove over six to 12 months. Half the company’s revenue and staff time go toward work in developing countries, which hits a rare nexus of benefits for the environment, public health, and local economies. To date, BioLite has distributed more than 20,000 cookstoves in India, Uganda, and Kenya. The stoves immediately reduce in-home smoke by 90 percent, burn half as much fuel, and save hours that their owners would have spent collecting burnable materials. Being BioLite products, the stoves also power an LED light or charge mobile phones. The stoves last three to five years and save enough money in fuel costs to pay for themselves in about eight months. “To solve an issue that affects 3 billion people,” Cedar says, “we need a stronger economic engine than philanthropy, because philanthropy just doesn’t seem to scale to that high.”

TO DATE, BIOLITE HAS DISTRIBUTED MORE THAN 20,000 COOKSTOVES IN INDIA, UGANDA, AND KENYA.

OUTDOOR RETAILER DAILY

LifeStraw’s projects in the developing world have delivered

2,600

370,000 water filters to

664 students in

schools

with the hope of short-cutting the philanthropic model. Instead, Papé asked, What if you gave back every step of the way? Miir dedicates 5 percent of its revenue toward making a positive difference in the world, starting from step one.

completed, including filtration systems at schools in Kathmandu and Nepal

4,500 bikes One high school repaired or distributed

in Liberia outfitted with fixtures and furniture

PHOTOS BY BIOLITE; COURTESY

MiiR aimed at attainable projects—and cleared a path toward education and employment.

By the Numbers

19 water projects

IMMEDIATE IMPACT

∂ Build a company, make money, then give back. That’s the well-worn philanthropic model, but it makes for a lot of steps before spreading the love. So thought Bryan Papé, who founded MiiR, a water bottle, bag, and growler company and certified B Corp,

∂ Not all action starts at the corporate level. Nonprofit Waves for Water encourages the DIY model in its Clean Water Couriers program. Travelers visiting developing countries can register online, fundraise cash to purchase water filters, then hand them out as they see fit. “If every traveler took one water filter with them wherever it is they’re going,” says Caitlan Rowe, global operations director, “the water crisis would be solved.”

If It’s not dIrty, you’re not doIng It rIght. prevIew the fall 2017 tIMBerland® traIl worK ColleCtIon featurIng the new ChoCorua hIKer at Booth #32112

Timberland and

LABORS OF LOVE

NONPROFIT

SAVE THE SNOW If the climate scientists are right, the pow is in peril.

∂ Protect Our Winters, founded by pro snowboarder Jeremy Jones, will continue pushing for a carbon tax, increased use of solar energy, and innovative solutions to transportation. Through its partnership with Smartwool, POW will hand out free socks and gift bags to skiers who carpool to Colorado’s Arapahoe Basin Ski Area. ∂ As the US Forest Service revises the plans that guide national forest management around the country, Winter Wildlands Alliance has seized the chance to redress motorized recreation rules. The effort could secure a better segment of public lands for non-motorized travel, ensuring reduced emissions and competition with snowmobiles.

PROTECT WILD RIVERS

∂ The National Ski Areas Association, partnered with the Natural Resources Defense Council, runs the “Keep Winter Cool” campaign, part of a strategy to curtail its own carbon emissions, which has a consumer-facing campaign targeted at turning and keeping car engines off rather than idling.

NEAR THE HEADWATERS of the Rogue River in Oregon, a proposed nickel mine threatens to pollute one of the region’s most beloved stretches for rafting trips. Boaters and anglers who adore Montana’s Smith River, which curls through limestone canyons for miles, could see it fouled by acid mine drainage from a proposed copper mine. In Montana, East Rosebud Creek could be dammed and its riverside campsites and nearby residents flooded out. “A dam is one of the worst things you can do to a river,” says Amy Kober, senior director of communications for American Rivers. “It’s like putting a block in your artery.” One way to save these waterways is to designate them Wild and Scenic Rivers under an act that preserves them for their wilderness, scenic, and recreation values. American Rivers has partnered with paddlesport brand NRS and guide outfit O.A.R.S. to protect 5,000 river miles. That would significantly add to the 12,709 miles on 208 rivers that are currently protected under the act. As with wilderness areas, Congress can designate Wild and Scenic Rivers, but given the current political climate, Kober says they may have more success

OUTDOOR RETAILER DAILY

targeting the U.S. Forest Service to recognize eligible rivers, which then have to be protected as if they have already secured that status. They’ll also be running defense against threats like oil and gas development and dams. All of the above will hinge on local efforts. The hope is to see this bump in protected miles by the act’s 50th anniversary in 2018. How these rivers connect to people will be core to their multimedia campaign, says Mark Deming, director of marketing for NRS. He has already started collecting testimonials of how waterways transfer a visitor’s attention away from the inbox frenzy and into the present moment’s calm. While the eye is often drawn to wild western rivers, Kober says, there are actually more Wild and Scenic rivers in New Jersey than Montana. “These are places in our backyards,” Kober says. “These are places of personal stories, of native myths and, in some cases, even the history of our nation. That they deserve protection shouldn’t be a tough case to make, but this strategy calls on all of us to step up and say so.” The “5,000 Miles of Wild” has been collecting river stories; see them at #MyRiverStory and #5000Miles.

PHOTOS BY ISTOCK (2); COURTESY

Brands partner with nonprofits to preserve wild waterways.

LABORS OF LOVE

SCOUR THE SEAS

Brands help our plastic-filled oceans.

∂ By 2050, the weight

Local retailers and the Conservation Alliance pitch in to help preserve a beloved, publicly accessed ski spot in Vermont. FOR YEARS—GENERATIONS, EVEN—Vermonters living in one of the state’s more densely populated areas, around Montpelier, had been able to clip into their skis just a few blocks from their homes and swish off to Bolton Valley. There, they could burn laps on the more than 50 miles of groomed and backcountry trails, one of the largest Nordic trail networks in the state. Then in early 2011, the longtime owner decided to sell. A local effort to preserve the land quickly ramped up. Local retailers got involved, with Eastern Mountain Sports and Outdoor Gear Exchange sponsoring Bolton Valley for Conservation Alliance grants in 2012 and 2013 for a total of $85,000. “Their support offered some momentum beyond just the gift they made,” says Elise Annes, VP for community relations at the Vermont Land Trust. The organization marshaled those funds from the Conservation Alliance, as well as an $800,000 state

OUTDOOR RETAILER DAILY

grant and additional private donations to come up with the $1.85 million purchase price. With money in hand, all it took was a persuasive conversation with the prospective buyer to raise the idea of preserving the land as both a prized skiing destination and a prime habitat connectivity point for wildlife. “We all used these trails,” says Marc Sherman, founder and co-owner of Outdoor Gear Exchange in Burlington. “It’s a very well-loved place and an iconic piece of Vermont’s backcountry and Nordic history.” After the Vermont Land Trust acquired the parcel, it transferred the property to the State of Vermont, which added it to an existing state forest. A volunteer crew now maintains its trails and gladed runs. And an estimated 20,000 Vermonters can still boot up, head out their back doors and ski into their woods.

By the Numbers

25% reDEW, a Swedish apparel brand, awards one quarter of its profits to the winner of the Earth Prize it established. Save the Orangutan received the inaugural gift.

PHOTOS BY (LEFT) BRODY DONOHUE PHOTOGRAPHY; ISTOCK.COM

TRAILS BEFORE TOWNHOUSES

of plastic in the ocean could exceed the weight of the fish in it. Beyond strong nonprofit involvement (from 5 Gyres and Surfrider Foundation, among others), some brands are tying their sales to clean-up efforts. For every product sold, United By Blue removes a pound of garbage from waterways—a total now of 358,122 pounds.

The Leatherman Juice® S2 keeps you river-ready. From crimping barbs, cutting line and tightening gear, the 12 tools-in-one Juice helps you focus on the fish, not the fix.

HAPPY HOUR + TOOL SALE | WEDNESDAY 4:30pm | BOOTH 23005 Come to the booth for FREE BEER, or get a great deal on Leatherman tools, and we’ll donate a portion to The Conservation Alliance.

LABORS OF LOVE

Gear that Does Good

END WAR

Combat Flip Flops creates jobs in war zones to reduce conflicts.

REI Flexlite Chair

REI tackles diversity and inclusion as a part of good business. RUSTED FIRE HYDRANTS, Gila monsters, mountaintops, wildcats, water—when REI asked three artists in Austin (work pictured above), Chicago, and Los Angeles to collaborate on 360-degree installation art pieces, the inspiration came from everywhere. “I had this idea of art as a new way of learning, a new way of seeing the outdoors,” says Laura Swapp, director of public affairs and next generation marketing for REI. She initiated the project, which hinged on the skills of urban artists, many of whom were born in other countries and who work in digital media or street art. “That was a very targeted way to say, we want to look at the outdoors through new eyes,” she says. The way REI sees it, the outdoor industry has one of two choices: become a niche dominated by an elite minority, or embrace the multiculturalism and

OUTDOOR RETAILER DAILY

diverse desires of the next generation, and thrive. The art project was a nod to the latter strategy. “We have an aspiration, a vision, and a belief that the outdoors offers a life well-lived for all,” Swapp says. “We also understand, from a business perspective, that there is no future without the ability to be relevant to a younger audience.” Manifestations of that goal reach in multiple directions, like the company’s public endorsement of marriage equality when it was on the ballot in Washington state in 2012. Though taking a political stance can alienate customers, the response was overwhelmingly positive. At this point, Swapp says, the notion of “for all” has moved beyond policy to become practice. And it’s not just about making new friends. With the changes forecast for the coming generation, it’s smart business.

Miir Growler and Tallboy

The equivalent of

148 years The North Face Back–To–Berkeley Redux Boots

of schooling donated to girls in Afghanistan

PHOTOS BY COURTESY PHOTOS BY COURTESY

REACHING OUT

Patagonia Recycled Down Hooded Bivy Vest

∂ Business is a lot more effective than bullets at building a future. That was Army Ranger Matthew Griffin’s conclusion after four combat tours in the Middle East. “We would run down guys who were planting backpack bombs and hurting people because they didn’t have the ability to feed their family,” Griffin says. Essentially, the fundamentalist and terrorist organizations had become the only job in town. Then work with the Afghan National Army took Griffin to a corner of Kabul shielded in calm— no bombings, no shootings, and even muggings were rare. A boot manufacturing facility there employed 300 people, who took home paychecks that might support up to 13 family members. “It provided a livelihood for so many people in that community that they protected it,” he says. That, he realized, was the way to bring peace to the troubled region. He assembled a small team of former special operations veterans, some having made as many as 14 or 15 combat tours, who all agreed with the idea. He and Donald Lee co-founded Combat Flip Flops, a line of shoes, scarves, sarongs, and jewelry made in conflict zones. A portion of their proceeds pays for school days for girls in Afghanistan and removes land mines from Laos. This year, Combat Flip Flops contributed enough money to clear 5,000 square meters of unexploded ordnance, and, through Aid Afghanistan for Education, pay for the equivalent of 148 years of school for girls. “That’s the number-one way to end violence and fundamentalism and radicalization of these developing nations,” Griffin says, “because if you raise an educated woman, she’s going to raise an educated family.”

LABORS THE REALOFDEAL LOVE

the R ISING STARS

NONPROFIT

USING SALES TO DRIVE SERVICE

One Percent for the Planet starts a push for transparency. SINCE ITS INCEPTION in 2002, One Percent for the Planet has grown into a powerhouse, counting 1,100 businesses in its ranks, doling out more than $100 million to environmental projects, and in the process, becoming something like a status symbol among brands looking to burnish their eco cred. “They’re the experts in the field,” says Annie Nyborg, director of corporate responsibility and community for Peak Design, which signed on with One Percent midway through last year. Typically, member companies commit 1 percent of total sales to environmental work—the “earth tax,” as co-founder Yvon Chouinard has called it—done by nonprofits in One Percent’s network. It’s worth noting that One Percent doesn’t do boots on the ground. “We’re not the ones out there planting the trees or preserving the waters,” says Mike Brown, director of brand and marketing for One Percent. “Our main role is really bringing dollars and doers together.” But serving as the connector brings up an unintended consequence: It’s tricky to figure out what, exactly, the donated money is being used for. Kate Williams, who took over as CEO in 2015, is looking to change that, by pushing the 15-year-old company toward transparency and accountability—and by using its clout to drive member nonprofits toward best practices. “We are committed to increasing the amount of giving going to environmental nonprofits, but also to have that giving drive the greatest positive impact to the environment,” Williams says. “We realized we did need to do more work with our nonprofits to make sure we understood the ways in which they were driving impact, so if we’re making a recommendation to a company or putting our stamp on a nonprofit, we have a good understanding of how it’s achieving its goals.”

“OUR MAIN ROLE IS REALLY BRINGING DOLLARS AND DOERS TOGETHER.”

FRIENDS TO ANIMALS

Pressure death—better for [sh r e d dfrom e r] outdoor businesses makes [se n dlife—and e r] the sheep, cows, and birds used to make wool, leather, and down. Nick McNutt Ashima Shiraishi 28, Pro skier

PHOTOS COURTESY TETON GRAVITY RESEARCH (MCNUTT); BRETT LOWELL

WOOL

∂ The Responsible Wool Standard, ∂ Though he’s fairly new to the released in June promises game—he won2016, “Rookie of the sheep five they won’t Year” at freedoms—that the 2014 International goFreeski hungryFilm or thirsty; feel discomfort; Festival—Teton experience pain or injury; be afraid or Gravity Research skier Nick distressed; and“read that the they’ll be able to McNutt can mountain” express asks like annormal old pro,behavior—and says Todd Jones, shepherds to care for If the biodiversity co-founder of TGR. it can be of done the landscapes they use. on skis, McNutt can do it. Patagonia tookone it a step “He is probably of thefurther. most The company consulted talented switch skiersanimal I have welfare legendJones Temple Grandin, who ever seen,” says. “He can has studied hundredsland of farms take off backward, back-and slaughterhouses andbackward. concludedIt’s ward, ski full lines animal oftenNick stem reallywelfare nuts toproblems watch. I think from indifference willfarmworkers’ be around a long time, and toward theoflivestock. be part shaping the sport’s Patagonia’s on the future.” Calestatement Meyer, snow/ issue echoes her findings, and while outdoor promotions manager it certifies moresponsor, suppliers willing to for McNutt’s Smith, retrain employees, wool agrees:“He’s justits soincoming expressive, supply will he be handles curtailedhimself to produce the way in only under the new standard. thesocks backcountry.”

15, Pro climber

DOWN

Widespread adoption of responsible ∂ Ashima Shiraishi is 15 and has downbeen sourcing has driven down the already one of the world’s price. Do consumers best climbers for years.care She’sthat it’s sourced? Allied notresponsibly amazing “for her age,” or Down reports percent of traffic to “for a girl.”that She85 sends harder their Track My Down website than most people—men and comes from mobile devices, likely from women. And she’s already sponshoppers shopping decisions. sored by Themaking North Face, Clif Bar, All Nippon Airways, Petzl, Nikon, LEATHER and Evolv. “It’s difficult to even Sustainable leather speculate on what she deals mightprimarily the chemical treatments that go bewith capable of in the coming into tanning hides, as wellathas reducyears,” says Dave Burleson, ing theevent desertification and lete and coordinator forgreenhouse gasthe emissions tiedto to raising Petzl. She’s only female cattle. Adidas, Timberland, have climbed V15,Haglöfs, and she’s the and Wolverine areever all members of youngest person to send OIA’s Leather she Working a 5.15a—which did atGroup 13. dedicated to long increasing sustainability in Shiraishi’s arms and strong leather manufacturing. As part of fingers give her an advantage, efforts to combat deforbutTimberland’s don’t credit her physique estation, it has supported the plantwith all the success: She knows ingtoofthink morethrough than 8.7 million trees. how problems— and she makes it look effortless.

33 33

JANUARY JANUARY 10, 11, 2017 2017DAY DAY 12

For Independent Specialty Retailers Presented By

January 10 -12, 2017

Outdoor Retailer Winter Market • Utah Museum of Contemporary Art • Salt Lake City, Utah

HIRE: Recruiting Interviewing Selecting Hiring 11 a.m. – 1 p.m. • Lunch Provided

Well-known recruiter Jörgen Sundberg puts the cost of on boarding an employee at $240,000. And, according to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings. For a small company, a five-figure investment in the wrong person is a threat to the business and unfortunately we have all made a bad choice once in our careers. What we know for sure in the outdoor industry is that we are hiring employees who are passionate about the outdoors, but does this mean that they are good at retail?

TRAIN: Developing Leaders

11 a.m. – 1 p.m. • Lunch Provided

As retailers look for improvement in efficiencies, implementation and profitability, one staff position becomes increasingly important: Store Manager. In most retail companies, few roles have more impact on revenue growth, company culture, store environment and customer satisfaction. But how can a store manager be MOST EFFECTIVE? Great retail organizations recognize the Store Manager’s role as Leader. The Store Manager influences, teaches, solves problems, coaches, builds a team and represents the brand to the public. The Store Manager is responsible for meeting revenue goals.

MEASURE: Measuring Employee Success 11 a.m. – 1 p.m. • Lunch Provided

Everyday your employees are selling for you, but how do you measure their performance? What are the metrics that tell you how they are doing in customer engagement? How do you set goals to increase your business and get the buy in from each staff member? Come prepared look at your sales goals, how your employees are performing and how to get to where you want to be in your market in this class.

JO I N

U S

AVI-8 Black Crows bluprint Bohnam Chippewa Corbeaux Cotopaxi Deso Supply Co. Dish & Duer Doughnut Duckworth Ecoths Element Skateboards Emmons Manufacturing Company Faherty Fayettechill FELLER Fisher + Baker Flowfold

THE MODERN OUTDOOR EXPERIENCE January 10-12, 2017 â&#x20AC;¢ Salt Palace Convention Center Forsake, Inc. Grayers Green Goo Halley Stevensons Hamboards Iron and Resin Jeremiah Locally Grown Clothing Co. Live Life Clothing Co. Lucy Indigo Maloja MiiR Incorporated Millican Mizu, Inc. Native Shoes Ninja Suit by Airblaster OluKai OTZ Shoes Parks Project Picture Organics Poler Stuff Proof Eyewear reDEW AB Rumpl Satorisan Shwood Eyewear Speaqua Corp. Synergy Organic Clothing Tentree Teton Bros. Teva The Landmark Project The Normal Brand Threads 4 Thought Topo Designs Vuarnet Woolrich Footwear XTRATUF Zanier ZEAL Optics

List as of November 21, 2016

“I AM ABLE TO THINK ABOUT SOLVING PROBLEMS DIFFERENTLY, OR BETTER YET, USING MORE EFFICIENT TRAINING TECHNIQUES TO STOP POTENTIAL ISSUES FROM STARTING AT ALL.” RICK SPICER, BUYER AND MANAGER, PACK RAT

We are teachers and partners who inspire our clients to learn, change and grow in a competitive and fast changing market place of retail. The end result is an advantage in their market and a legacy of success.

“I CAN HONESTLY SAY THAT THE WEEK I SPENT AT MANN U PROVIDED THE MOST IMPACTFUL GROWTH I HAVE EXPERIENCED IN MANY YEARS.” KELLY KNIGHT, REGIONAL MANAGER, SUN AND SKI

In today’s competitive environment, leadership and management skills can be the difference between a good store and a great store. Mann Univeristy is curriculum for managers and owners to develop a new set of skills and insights in specialty retail leadership, retail tactics and retail profitability.

“THE SELF-REFLECTION AS BOTH A LEADER AND TEAM PLAYER I LEARNED AT MANN U HAS REALLY HELPED ME APPRECIATE MY OWN VALUE AND PROVIDE CLARITY AND MOTIVATION.” BECKY MARCELLIANO, MARKETING MANAGER, DEUTER

• Foundational Leadership Course • Sales Management • Motivation and Discipline • Interview and Selection • Buying Philosophies 101 • Trainer Certification • Visual Merchandising 101

PH: 800.936.3049 | WEB: MANNGROUP.NET

NEWEXHIBITORS

MEET THE NEW KIDS ON THE BLOCK

CoreThird

Redundant internal wiring boosts field durability.

SEE IT HERE

Booth BR612

High-efficiency monocrystalline solar cells offer maximum powerto-weight.

Hypalon shell is durable and water-resistant.

“Our solar panels and chargers are designed to be lightweight, rugged, and durable. You spend less time fussing with gear and more doing what you love.” –Adam Anderson, managing director

THE PITCH: “Tell me, what is it you plan to do with your one wild and precious life?” These words, from Mary Oliver’s poem, The Summer Day, inspire and remind us to live life to its fullest. At

CoreThird, our mission is to dedicate one third of our lives doing just this. Our gear gets out of your way and supports your adventure. Our flagship Maasai series solar panels offer industry-leading

Descriptions are provided by the manufacturers and edited for style and space.

efficiency and output. They’ve been adventure-tested on Kilimanjaro, along the Pacific Crest Trail, and throughout Nepal. All to make sure they stand up to whatever you throw at them. corethird.com

PHOTOS BY COURTESY

Corner attachment points for easy strapping

Tested & Proven

“.....We were probably the only team out there in the World Championships that did not come back looking like we had the measles from mosquito bites…. we slept soundly in the middle of mosquito infested jungles with nothing but the clothes with Insect Shield® we had on.....” – Jason Magness, Team Yoga Slackers Look for Insect Shield products from these trusted brands

Adventure Racing World Championships 600km’s through Brazil’s Pantanal region – the world’s largest tropical wetland Photo by: Alexandre Cappi

ENGINEERED FOR MAXIMUM PERFORMANCE SINCE 1904 For over 100 years, Thermos® Brand has delivered on performance and quality while offering product differentiation and unique styles. Our Heritage Plaid series combines our vintage styling with our modern quality to become an essential part of any assortment.

PLEASE VISIT US AT BOOTH 30000E FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com © 2017 Thermos L.L.C. • THERMOS is a registered trademark in over 115 countries.

SEE IT HERE

NEW EXHIBITORS

K’ul

Unlike most gourmet chocolate products, our bars have durable, waterproof packaging.

Booth BR542

K’ul works directly with cocoa farmers, eliminating the middle man.

“Our mission is to prove that dark chocolate is food, not just candy.” —Peter Kelsey, CEO and owner

THE PITCH: K’ul (pronounced cool) is unique because we create great-tasting, artisan chocolate energy bars and package them for the outdoors. Most high-quality chocolate has beautiful foil and paper wrapping, which looks great on the shelf, but doesn’t hold up on a canoe trip or in a backpack or bike jersey pocket.

We enhance our chocolate with other healthy ingredients such as peanuts, pumpkin seeds, guarana, and maca powder to provide unique nutritional benefits and a great taste. We are here to change the perceptions around chocolate and create a new attitude for this ancient indulgence of health benefits: Chocolate is food.

K’ul chocolate is crafted in small batches and roasted, ground, winnowed, and packaged inhouse.

The company started with our owner’s passion for cycling. He was looking for a low-glycemic snack with sustainable energy that would help him push through the miles. He wanted all-natural ingredients, protein, and a delicious taste. Unable to find the perfect product, he decided to create his own, and Endurance was born. kul-chocolate.com

Come Visit us at Booth #32029

OUTDOOR RETAILER DAILY

on location: bar harbor, me

PHOTOS BY COURTESY

The Endurance bar combines dark chocolate with cranberries, pumpkin seeds, and protein, and has 600mg of guarana, which is equivalent to a commercial energy drink.

NEW EXHIBITORS

THE PITCH: Fortress is a coldweather clothing line that uses a proprietary insulation offering a comfort range of nearly 80 degrees—and it keeps you warm even when wet. Our clothing takes advantage of the second law of thermodynamics, in which pressures in interacting systems move to equalize. Translation: Moisture flows away from the body (the high-pressure system) to the outside (the low-pressure system). We have tested our technology in outlandish ways, even immersing ourselves in near-freezing water on a 0°F day. After crawling out of the ice holes, dripping testers were warm in less than a minute by their own body heat. They remained warm—without using any external heat sources—hours later, still in those wet clothes. You have to see it to believe it: Watch our videos at fortressclothing.com.

The Hybrid Hoodie is ideal for hiking, climbing, camping, snowmobiling, skiing, paragliding, hunting, fishing, and everyday wear.

Made with highMVTR, wind resistant, non-coated/ laminated fabric and our structured, proprietary synthetic insulation

There’s no need for multiple, bulky layers in extreme cold.

Inside and outside zippered pockets store essentials.

“Fortress Clothing succeeds where others fail. We keep customers warm with our single-layer technology, which even works when wet. Our biggest hurdle: It sounds too good to be true.” —Dale Lewis, CEO/founder

PHOTOS BY COURTESY

Fortress Clothing

SEE IT HERE

Booth 39201

EDITORS’PICKS NEW GEAR THAT CAUGHT OUR EYE

1. Marmot’s Featherless Hoody features

2 1 2

3M Thinsulate Featherless Insulation, which Marmot is the first to use in a jacket. The insulation feels and acts more like real down than most synthetics, keeping you warmer and compressing better without sacrificing water resistance. The jacket also includes elastic-bound cuffs, an interior stuff pocket, elastic drawcord hem, and Angel Wing Movement for flexibility. [$200] #34037 marmot.com

2. Kari Traa’s Åkle Long Sleeve baselayer

is made of 100 percent superfine merino wool—the natural choice for cold weather. Soft against the skin, breathable, and naturally odor-resistant, the Åkle offers snap buttons, stretch mapping for better fit and movement, and a slim silhouette. The classic pattern, available in three colors and the matching Åkle pant, is inspired by old Norwegian heritage, but has an upbeat and modern twist. [$90] #40175 karitraa.com

3. Ruffwear redesigned its most popular

saddle bag to make it more comfortable for your trail pal. The new Approach Pack’s profile draws weight in towards the dog’s body while offering a more stable ride when loaded. An updated harness suspension system provides stability and comfort. The pack has a padded handle, two points of leash attachment, and trail-ready details like stash pockets and external gear loops. [$80] #32067 ruffwear.com

PHOTOS BY COURTESY

4. The Yaktrax Summit is the sturdiest traction device the brand makes, but weighs in at just 17 ounces. Designed with 3/8-inch triangular carbon steel spikes that bite into packed snow and ice, along with the Boa closure system that promises a superior customized fit, the Summit is ideal for winter excursions that require traction capabilities just short of crampons. A tear-resistant carrying case keeps them safe in your pack. [$90] #32175 yaktrax.com

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

JANUARY 11, 2017 DAY 2

EDITORS’ PICKS 5. The Moji Heated Foam Roller gives

users the benefits of both heat and massage therapy simultaneously. The roller breaks into two pieces to fit into your microwave and heats up in just 60 seconds. A handle makes it easy to carry and reassemble once it has been heated so you can quickly get to your recovery routine. [$60] #BR537 gomoji.com

6. The Mountain Hardwear StretchDown

DS breaks free of the grid pattern and stitching that normally keeps a down jacket from having much flex. The Stretch Down DS uses discontinuous baffles and welded seams for a unique look and uncommon flexibility. Plus, it uses Nikwax Hydrophobic Down to keep you warm, even when a little wet. [$340] #26027 mountainhardwear.com

7. Don’t get stuck with a dead lighter.

UST Brands’ lightweight, compact TekFire Fuel-Free Lighter allows for quick and easy fire-starting. It’s windproof, flameless, electronic, and requires no butane fuel or adjustments for altitude. The lighter comes with a cord for easy recharging from any USB port, and the built-in, rechargeable lithium-ion battery holds a charge longterm. Plus, indicator lights let you see how much juice is left with just a glance. [$25] #10037 ustbrands.com

8. Salomon’s new X Alp backcountry boot features a full thermo-formable liner, a mid-height gaiter to keep out the powder, a tough shell, and a sticky Contragrip sole, all at a very light weight (1190g per pair of size 26.5). The 3D rotating cuff allows for 23-degree internal and 12-degree external lateral motion so your ankle can move freely when climbing, hiking, or skinning in steep and sketchy conditions. Sensifit technology uses a thinner shell wall with strategic reinforcement points to make the boots light, yet keep them stiff for solid downhill performance. [$1,000] #35093 salomon.com

PHOTOS BY COURTESY

OUTDOOR RETAILER DAILY

Madshus Propulsion:

Bringing World-Cup Winning technology to the Champion Series with the Integrated Power Base.

IAN COBLE

www.madshus.com www.facebook.com/MadshusSkis Instagram: madshus1906 Twitter: @MadshusRacing

BOOTH# 36082

PROPULSION PLUS

Nano Carbon Skate:

PROPULSION COLD

NANO CARBON SKATE

Race-winning Double-Poling Ski proven in the Ski Classics

THEGALLERY

HOT NEW PRODUCTS AT WINTER MARKET

1. The Klymit KSB 20 Oversized Sleeping

Bag is perfect for those who like a little more room to toss around at night. The 20°F, 3-pound-3-ounce bag uses 650-fill duck down and features a draft collar, overstuffed foot box, and insulated mummy hood. The large chest area and flexible baffles provide ample roll-around room, and a stash pocket keeps small items handy while you’re inside. Internal adjustments allow the sleeping bag to reduce in length up to 15 inches, efficiently sizing down to fit a 5-foot-3-inch person. [$220] #19009 klymit.com

2. The Craghoppers Dofri Wool Shirt is

an oxford-style shirt jacket, making it perfect for those colder days when you need an extra layer with minimal bulk. The shirt features a stylish plaid finish and three pockets, including one hidden zip pocket for added security. [$100] #20037 craghoppers.com

3. Camelbak’s new Powder Hound 12 is

a streamlined, low-profile winter pack for hauling all your sidecountry gear. It includes internal avy gear organization, an external helmet carry, diagonal ski carry, and a 3-liter Crux reservoir, making it perfect for all your liftaccessed adventures. [$100] #16027 camelbak.com

4. The Mountain Hardwear Stretchstone Jean is a durable spin on a classic wardrobe staple. Made with soft yet resilient Cordura Denim fabric, the Stretchstone combines comfort, versatility, and durability. [$90] #26027 mountainhardwear.com 5. Salewa’s new men’s Ultra Flex Mid

Descriptions are provided by the manufacturers and edited for style and space.

OUTDOOR RETAILER DAILY

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

PHOTOS BY COURTESY

GTX features a breathable mesh upper and a Gore-Tex Extended Comfort lining, strategically placed for maximizing ventilation and protection. The shoe is ideal for all mixed mountain terrain—from mud and grass at lower elevations to snow and ice found in alpine or technical terrain. The Michelin Ultra Train outsole, made with a Michelin Outdoor Compound, absorbs shock and provides traction and stability. [$190] #36073 salewa.com

Wear More.Wash More. Wash Less

Polygiene Odor Control Technology

T E S T T E A M S W E AT I N G I N T H E A P E N N I N E S, I TA LY

“If you sweat a lot, work out in high temperatures, and don’t want to invest in a lot of shirts, I’d highly recommend a Polygiene-treated product.” – Joe Jackson, Outside Online, July 2016

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can run more and wash less.

WHAT WOULD YOU DO WITH 3 EXTRA DAYS? Polygiene keeps garments odor-free and wearable longer, saving water, energy, and time associated with repeated washing. Skipping one load of laundry per week adds up to three days of free time over the course of one year—less washing means more time to pursue your passions.

# wearmorewashless polygiene.com

NEW PRODUCT GALLERY 1

Re-Wool Shirt by Fjällräven works as a warm midlayer or a “shacket” on milder days. But it’s more than just your average wool shirt. The Ovik is built from production spill, surplus material, and a small proportion of postconsumer wool. The scraps are color-sorted, shredded, and blended with other colors to create a richly hued yarn that is then mixed with virgin wool, polyester, or polyamide for extra strength. [$185] #24001 fjallraven.com

OUTDOOR RETAILER DAILY

2. Headsweats’ Blue Pines

Bigfoot Beanies are knit with medium-weight acrylic yarn to help keep your head warm without overheating during fall and winter activities. The “blue bigfoot” design, just one of multiple style options, is only available to Outdoor Retailer attendees. [$25] #36169 headsweats.com

3. GU’s new Energy Chews contain sodium to replenish electrolytes, complex and simple carbs for fast and lasting energy, and BCAAs (branched-chain amino acids) to help prevent mental fatigue and reduce muscle damage. They come in strawberry, blueberry pomegranate, orange, and watermelon. [single $2, 18pack $36] #130 guenergy.com

4. Under Armour’s Newell Ridge Mid Reactor boot features UA’s Cold Gear Reactor active insulation for comfort, an Anafoam molded support structure in the upper, and a fulllength dual density EVA midsole. The Newell Ridge’s Michelin outsole takes its inspiration from tires to create a lightweight, stable, and supportive boot. [$190] #36126 underarmour.com

5. The Royal Robbins Oakham

is a fully waterproof and highly breathable, fourway stretch rain shell ideal for active pursuits. It also features an eco-friendly, nonfluorinated DWR treatment, zippered hand pockets, drawstrings to adjust the hood’s fit, and a chin guard to protect against chafing. Plus, the jacket packs into its own pocket. [$109] #8017 royalrobbins.com

PHOTOS BY COURTESY

1. The soft, classic Ovik

SAFE GRIP. FREE MIND.

5 OUT OF 5 DOCTORS

RECOMMEND CARBIDE STUDS OVER TITANIUM SCREWS Doctors recommend Icebug footwear to prevent slips and falls. Our patented BUGrip® system, featuring 14 to 19 super durable carbide studs, works on all surfaces, from dry asphalt to sheer ice. Each steel stud grips the ground independently, offering proven stability from both front-to-back and side-to-side forces, something no other traction system can claim. Stop by our booth today to see our complete line of traction footwear.

Outdoor Retailer booth 21009

www.icebug.com/us • 855.201.7694

DOCTOR RECOMMENDED

NEW 2017

ORIBI 2 BUGrip • MSRP $179.95

NEW PRODUCT GALLERY 1. The Dare 2b Men’s Transfuse Hybrid Jacket

offers the brand’s Endothermic Performance Technology, which provides protection from the bitter cold with wool fill insulation and performance fabrics. Quick-drying, comfortable, and four-way stretchy, it’s ideal for high-output activities. [$120] #20037 dare2b.com

2. The Marmot Banyons Insulated Jacket is a

rugged lifestyle hoody for men. Constructed with Marmot’s soft-but-rugged Forge Flannel, this jacket blends cotton and Coolmax on the outside with proprietary Thermal R synthetic insulation throughout. [$150] #34037 marmot.com

3. The Stormy Kromer Northwoods Trapper Hat is ideal for zipping down snowy hills on toboggans or cruising around town on the coldest of days. The traditional bomber-style hat has a plaid flannel exterior lined with Lamilite synthetic insulation and is trimmed with faux rabbit fur for superior warmth. [$90] #70 stormykromer.com one part urban luxury, two parts cold-weather performance. With a cotton-lined top and moccasin toe seam, they fit right in on city streets, but the tall profile and waterproof leather mean you won’t sacrifice winter comfort. [$170] #16037 kodiakboots.com

4 PHOTOS BY COURTESY

4. The new Kodiak Zane is a leather boot that’s

NEW PRODUCT GALLERY 1. Vasque’s popular Pow Pow boot gets an

upgrade this year. With 400g of Thinsulate and an Ultradry waterproof lining, the Pow Pow III is the same warm and durable winter-weather boot, but now it offers greater confidence no matter what’s underfoot. It’s built around an all-new sole design, improving on the prowess of the original with better traction and durability in variable winter conditions. [$150] #18001 vasque.com

2. Toad&Co’s reversible Boomerang Shirtjac

features 20-denier recycled polyester miniripstop on one side and a flannel-looking hybrid poly/nylon/wool blend on the other, offering a super-soft feel that’s eco-friendly. A DWR water-repellent finish—on both sides—keeps you dry. [$175] #30051E toadandco.com

3. The Rab Valiance Jacket is a protective down

PHOTOS BY COURTESY

jacket for women, designed for use in tough winter conditions. It’s built with a bonded box-wall construction and insulated with 800fill, responsibly sourced hydrophobic down, developed in conjunction with Nikwax. The helmet-compatible hood and cuffs are filled with a synthetic insulation for durability and water resistance. [$385] #3001 rab.equipment

Get Down with Kingwhale Knits

KINGWHALE

PERFORMANCE WITH PURPOSE

Breathable Downproof Knits IN T R O DUCIN G A N E W L A MIN AT E D K NI T W I T H DOW N P R O O F F E AT U R E S . B R E AT H A B L E

S O F T T O T OUCH

WAT E R R E P E L L E N T

C O M F O R TA B L E S T R E T CH LEARN MORE AT

W IN D P R OO F

N OIS E R E SIS TA N T

NEW PRODUCT GALLERY

Textile-Based Product Solutions

KNITS IN OUR DNA

Since 1983, generations of our family have worked with premier fabric manufacturers such as ABMT to bring you the next generation of textiles.

4. The Men’s Porcupine Hooded Pullover from Big Agnes features PrimaLoft Gold Active insulation for warmth. The durable, ultralight ripstop nylon shell is wind- and water-resistant and offers high tear strength and abrasion resistance. The half-zipper saves weight. [$240] #16041 bigagnes.com 5. The Starwind is Julbo’s latest

women’s-specific frame. A comfortable backcountry-focused goggle, it uses Superflow technology for fog-free uphill travel. The Starwind is available with

Julbo’s Photochromic Lenses, which react automatically to changing light conditions. [$130 - $230 depending on lens] #22045 julbo.com

Discover what Concept III and our partners can do for you.

6. Avalanche’s Empire Jacket for men

is insulated with Dupont Sorona, a renewably sourced and easy-to-carefor plant-based fiber. With a plush, high-pile fleece interior and sleek quilted design, this full-zip jacket will appeal to the urbanite looking to stay warm. [$95] #32029 avalanchewear.com JANUARY 11, 2017 DAY 2

BOOTH 41051

NEW PRODUCT GALLERY 2 1. The Scott Couloir 2 is a featherweight,

freeride-inspired helmet certified for both skiing and mountaineering. The upper shell is made of Casidion, which disperses impact while keeping the shell thin, making this one of the lowest-profile dual-certified helmets on the market. Plus, with features like a headlamp attachment and lightweight padding, the Couloir 2 is built for year-round performance. [$180] #28031 scott-sports.com

2. The updated MSR Lightning Explore uses

the new 2017 HyperLink binding, which offers a macro-adjustment strap that will keep the binding centered and accommodate a wider range of boots. New EVA foam cushions at pressure points and a refined ratchet design make getting in and out even faster. [$280] #26015 cascadedesigns.com/msr

3. Patagonia’s new 40-liter Descensionist pack

PHOTOS BY COURTESY

is light enough that it won’t weigh you down on the way up, but doesn’t sacrifice ski-specific features. The body is a 210-denier Cordura with a polyurethane coating, and the bottom doubles that to 420-denier. It features side compression straps, hip belt pockets, a large zippered front pocket, and a wide-opening flap lid. [$199] #15027 patagonia.com

A Complete Range of On-The-Go Outdoor Traction Products. CHAINSEN PRO | CHAINSEN LIGHT | CHAINSEN CITY

www.camp-usa.com/snowline

OUTDOOR RETAILER DAILY

North American Distribution by CAMP USA Inc. - BOOTH #1039

US MATERIALS

US MANUFAC T URING

VER 100% AMERICAN

Photo Jay Beyer

DISC

US WORKERS

BOOTH 32182

LIGHTWEIGHT

Snow Sports Collection LYCRA® is a trademark of INVISTA

FEATURING COMFORT COMPRESSION USING LYCRA® FIBER

Minimize foot fatigue using the leading elastic fiber.

TARGETED CUSHIONING

Terry cushioning in key impact areas to improve comfort.

SEAMLESS TOE CLOSURE

Perfectly flat toe closure to eliminate bulk and reduce blisters.

MULTIPLE STYLES FOR M’S & W’S

M’s Waitsfield

W’s Hailey

M’s Franconia

Visit our booth to see entire selection of graphic ski socks.

www.farmtofeet.com

Q&A

5 Questions for…

Katie Boué

Campaign manager and content producer

is our life. The lines between work and life are so blurred, and I think that’s a really positive thing.

PHOTO BY ADAM WELLS

It is no exaggeration to say that sets of 140 characters were life-changing for Katie Boué. In 2014, she took a part-time job doing social media for Outdoor Industry Association, which had struggled to manage its channels and expand its audience. She quickly turned the opportunity into a full-time gig traveling around the country to tell the stories of OIA members. Boué grew 120 Instagram followers into more than 10,000 as she took conference calls in the back of the OIA Road Show van. And she says she saw the future of the industry in the young entrepreneurs she met. This past fall, Boué went freelance. In addition to writing for OIA and helping with their new hub to make it easy for people to get involved with causes they believe in, she made a new job for herself as an industry advocate. 1. WHAT WAS THE BIGGEST THING YOU TOOK AWAY FROM THE OIA ROAD SHOW? a I was amazed by the power and size and, in many ways, untapped potential of the outdoor industry community. It’s huge, and everyone is so passionate. I really learned a lot about the young generation. Our voices aren’t quite heard enough yet, and being on the ground, on the road, meeting with people, I really saw what the future looks like for

the outdoor industry. In a few years, we’re going to be the ones in charge. I see a big shift coming in the way we collaborate and have conversations. I see so much brand crossover and collaboration, because you have people who aren’t competing in the office, they’re friends. In San Francisco, for example, many brands are part of a huge network that forms a sort of outdoor industry squad. For our generation, this isn’t just a job. This

2. YOU’VE EXPANDED OIA’S SOCIAL MEDIA FOLLOWING SO MUCH IN A SHORT PERIOD OF TIME. WHAT ADVICE DO YOU HAVE FOR OTHERS? a It’s so important for social media managers for brands, athletes, influencers, and professionals— including on their own personal accounts—to use these platforms as tools for creating impact. It’s not enough anymore to just post beautiful landscape photos with quotes from John Muir at the bottom. Use those channels to activate, and to inspire the outdoor community to do something. Now, more than ever, there’s so much to be done. The first step is to figure out what you stand for and where your voice’s power is. Maybe you’re a really talented writer and you have a way with words. Maybe you’re a photographer and you can really capture moments with your lens. Maybe you’re really great in person and your power is using social media to engage people in real life, whether it’s getting out to hearings for Bear’s Ears or the EPA hearings [about pollution] in Utah. You don’t have to start big. We all start small. It’s not the size of your audience that matters, it’s how engaged they are. 3. HOW DO YOU ENCOURAGE ENGAGEMENT? a Listen. Learn. It’s not always about you, it’s about joining those conversations. It’s about making connections. I have made some of my greatest friendships through social media and the outdoors. I’ve gotten career and travel opportunities through it. I think social media used to have this stigma of being frivolous millennial tools, and now we’re seeing the power. Twitter isn’t just announcing you’re going to the bathroom anymore. It’s your megaphone to the world.

4. YOU’VE TALKED TO PEOPLE THROUGHOUT THE INDUSTRY ABOUT SO MANY ISSUES AND HOPES AND DREAMS. WHAT ROLE CAN THE OUTDOOR INDUSTRY PLAY IN THE AFTERMATH OF AN ELECTION WITH SO MUCH NEGATIVITY? a One of the most important and beautiful things about the outdoor industry is that it truly is bipartisan. You have Republicans and Democrats and everyone in between. It doesn’t matter where you stand on other issues, because we all want to see our public lands, national parks, and national monuments protected. I think our shared values really unite us in a unique way, and you don’t see that in any other industry. I think it’s an important time for us. There’s so much division right now, and I think it’s been really beautiful on social media to see unity [around the outdoors]. You can feel however you want to feel about religion, income taxes, and reproductive rights, but you can put that all aside and come together on this one issue. I don’t think that’s the full solution for society, but it’s a start. 5. WHAT’S THE PURPOSE OF OIA’S FORTHCOMING ADVOCACY HUB? a It will be an interactive, constantly updated central hub where anyone who is interested in outdoor activism and advocacy can see what issues are affecting them, the places they live, or the places they love. You can go in and say, “I’m from Colorado, and I want to find out how I can get involved here.” Or, say you just visited the Everglades. You can ask, “What can I do to support this place that I love?” I think that the instant, “now” nature of social media and the huge reach that you can achieve through your network can create a considerable splash. Everyone who works in the outdoor industry is also a consumer of the outdoor industry. This industry is full of people. It is a really dynamic, engaged community. —Kassondra Cloos JANUARY 11, 2017 DAY 2

Q&A

5 Questions for…

Christian Folk

Consumer Marketing Manager, Outdoor Research

2. TELL US MORE ABOUT ANOTHER ONE OF OUTDOOR RESEARCH’S GRASSROOTS MARKETING CAMPAIGNS, #SHEADVENTURES. a It started out as a hashtag for Instagram and became more of a platform. Former Grassroots Marketing Coordinator Ashley Gateless [now at Miir] started it, then expanded the idea that it could become a brand platform for how we

Last September, Outdoor Research lit up the industry’s collective social media feeds with a spot-on parody of a recent GQ fashion spread. Instead of the original’s images of men climbing at Joshua Tree in $800 sweaters while their female friends looked on, Outdoor Research’s shot-for-shot version showcased three female climbers and their half-naked male cheering squad. Folk, who has been with Outdoor Research for nearly 10 years, was one of the masterminds behind that spoof—which he estimates got “somewhere in the neighborhood of 50 million impressions”—as well as several other grassroots marketing campaigns. 1. HOW DID THAT GQ PARODY COME TOGETHER? a The GQ article started showing up in everyone’s social feeds. The comments were pretty consistent as far as how women were depicted as accessories to men climbing. It is a men’s magazine, but I thought men and women would be interested in seeing strong women represented in climbing. Everyone agreed there was something to parody.

OUTDOOR RETAILER DAILY

All the lifestyle stuff around the climbing [in the GQ shoot] was fine. But it quickly turned into this gal getting hosed down, pretty much naked. And a shot of these two women sitting on a bench in a really awkward position. It was those two shots—had those not been included, I don’t think it would have been satirize-able. But in those two images, if you were to flip the script on who the subject is, it shows the

talk to women through marketing. We could integrate #sheadventures through focus groups, events, and scholarship contests. It’s giving women a strong platform to showcase women’s achievement. Right now we’re working through a brand refresh. You’ll start seeing more marketing coming out that speaks to the company’s values. What we’re doing on the women’s side is just one way to do that. Another thing we value is opportunity, particularly when we’re working with nonprofit partners. We look for organizations that provide opportunities to get people outside.

3. WHY ARE VALUES-BASED CAMPAIGNS LIKE THIS IMPORTANT FOR YOUR BOTTOM LINE? a With things like #sheadventures, we have a women’s business that we want to support. We’re a business, so we need to sell product, but

we need to do so in a way that’s authentic to what the brand is. If they understand what your values are as an organization, consumers are more apt to have an affinity for that brand. Patagonia has proven that again and again: They are the shining example of that emotional marketing. These campaigns aren’t meant to drive revenue per se, but by telling these interesting stories or showcasing our brand values, in the long run those are things that will pay off.

4. WHAT ROLE DO BRANDS HAVE IN TAKING A STANCE ON SOCIAL OR POLITICAL ISSUES? a More and more, we know that consumers are looking to vote with their dollars. They want to make sure that brands they’re buying have values that align with their values. Whether it’s a race issue, a gender issue, a sexuality issue, whatever issue, I think companies are being tasked more with taking a stance. You can’t please all people all the time, and you do need to speak up for issues that you believe in as a company. Not only because consumers are demanding it, but because it’s the right thing to do. As companies, we have a huge voice, and it’s a travesty for that voice to be silent—especially on issues that affect our industry. It would be shooting ourselves in the foot if we weren’t involved in access issues, for example. 5. WHAT DOES THIS “BRAND REFRESH” MEAN FOR YOUR MARKETING GOING FORWARD? a Last October, we launched three new videos on our Facebook page that have nothing to do with product, really. They’re lighthearted pokes at things we all do [such as missing a Sasquatch because you’re too busy tweeting]. That’s one example of how fun is a core value for Outdoor Research. We were very productdriven in marketing, but I think we’ll start to see more brand marketing. —Elisabeth Kwak-Hefferan

PHOTOS BY ELISE GIORDANO

ridiculousness of it (see below). Our parody was making a statement for sure: Hey, women aren’t cute friends who come along to watch dudes climb. We don’t make women’s product for that.

BOOTH 155-401

COTTON PERFORMS A performance sweater with water repelling technology and the breathable comfort of cotton? You won’t want to save it for a rainy day.

Q&A

5 Questions for…

The Retail Immersion Project Q&A Today, 3 - 4 p.m. MR 254B (Retailer + Rep Lounge) Join us for a roundtable (and refreshments) with Tom Barney and Ben Rockis, owner of Backcountry Experience, to learn about Barney’s Retail Immersion and how retailers and brands can work better to support each other.

COO and Co-Leader, Verde Strategy

places to display and sell goods. The shop I’m working in becomes such a gathering point throughout the day for people like reps, customers, guides, and browsers. I’m surprised at the sense of community that’s been generated at Backcountry Experience. I’ve also underestimated what it takes to manage and grow a store.

Tom Barney spent more than 15 years at Osprey Packs before leaving his position as CEO last year. Instead of going right into another executive role, he has been taking some time to work at the retailer Backcountry Experience, in Durango, Colorado, to learn what it’s like to be on the sales floor today. Barney has been reporting on his experiences for SNEWS as part of “The Retail Immersion Project.” During his second week on the floor, he told us the experience had already been invaluable. 1. WHY DID YOU WANT TO TAKE A BREAK FROM THE EXECUTIVE LIFE TO WORK IN A RETAIL STORE? a I felt I was lacking a real knowledge about how outdoor specialty stores were operating today. There is a gap between shops and vendors, who each have the same goal (to sell gear), but different specific needs and challenges around that. I decided I wanted to act as a bit of a liaison. So I’ve been observing and taking good notes, interviewing owners, buyers,

OUTDOOR RETAILER DAILY

and staff, and trying to be fair, like a reporter, in bringing forward what I’ve learned. The most surprising thing I’ve learned is the complexity of retail. Shops are far more than

2. WHAT DO YOU THINK VENDORS SHOULD CHANGE IN ORDER TO HELP SPECIALTY RETAIL SUCCEED? a My suspicion is that vendors are currently focused on the classic omnichannel equation, and they’ve likely been selling at wholesale to outdoor stores across the country for decades. I would remind vendors in particular that they need to design selling tools for these invaluable retailers. Some age-old problems or challenges that you think might be worked out at this point simply aren’t. There’s a greater need for proper hangtags, for example, with well-printed UPC codes and clear tech specs. And product needs packaging that communicates and merchandises and can be reclosed again and resold. I can say the same about fixturing. It needs to really communicate and be a selling aid, and it can’t be just a side project for the marketing team. Lots of fixtures are poorly made and don’t merchandise the product very well. I know it sounds basic, but this is frankly the daily struggle of a specialty store, and vendors can help them by providing better onfloor materials. 3. WHAT SHOULD SPECIALTY RETAIL KNOW ABOUT THE VENDOR SIDE? a While retail is more complicated than you think, I suspect that

Are you an executive interested in working a short stint on a sales floor near you? We’re looking to play matchmaker and would love to expand this project. Email SNEWS Editorial Director Kristin Hostetter at khostetter@aimmedia. com to get involved or ask questions.

retailers underestimate how complicated it is to develop and grow and responsibly run a brand. Every company is almost magical the way everything comes together and ships on time. We’re all trying our best and every aspect is complicated, including distribution on the part of the vendors. While it’s not a solution, I think you need an awareness that it’s all complicated. Spend some time on the phone and dig deep into these issues.

4. WOULD YOU RECOMMEND OTHER EXECUTIVES DO THIS, TOO? a Absolutely. It may sound a bit like a joyride or a gap filler, but for me it’s serious business. I’m working here 115 hours over five weeks, which is a lot of listening and learning. I would really encourage leaders of the vendor community to follow suit. Maybe they don’t have five weeks, but spend at least a week. Not just a day or quick stop by, but three or four or five days. Then, report on your perspectives to your own companies and to the greater community. I would love to see couple of CEO types get on the floor of REI, too. If you’re going to be designing product and merchandising materials, it makes hell of a lot of sense to be on the floor. 5. TELL US ABOUT YOUR NEW VENTURE WITH KRISTIN CARPENTEROGDEN, VERDE STRATEGY. a Kristin and I will be providing clients with strategic growth solutions. We’re focusing on channel management, product development, and sales issues, especially around the direct-toconsumer challenge. Verde Strategy will build directly on my 15 years with Osprey Packs and even my fascinating experience working specialty retail at Backcountry Experience. Both of these great organizations, as well as most of our clients, face the very growth issues Kristin and I will tackle. –Kassondra Cloos

PHOTO BY BACKCOUNTRY EXPERIENCE

Tom Barney

NEWS

Question of the

Day

What is your brand crush and why?

“Black Diamond. They are fast and light.” –Andy Rushton with Experticity

“SunSki Sunglasses. They are a local product and have badass sunglasses.” –Kelly Stoneberg with The North Face

“A small company called Liquid Hardware. They are innovative with their magnetic lid.” “Arc’teyrx because their product line is designed by in-users. They are consumer driven.” –Erik Bornemeier with Davis County Search and Rescue

OUTDOOR RETAILER DAILY

PHOTOS BY LAUREN DANILEK

–Kevin Rosenberg, Gear to Go Outfitters

Money Matters

Harry Kazazian

The REC Act secures the industry’s importance as a national economic driver. BY HARRY KAZAZIAN, CEO OF EXXEL OUTDOORS

WAS SURPRISED when I discovered that the U.S. Department of Commerce did not list outdoor recreation as an industry in the GDP, though we’re such a colossal economic driver. Outdoor Industry Association’s own research pegs us at generating $646 billion annually, supporting 6.1 million jobs, and contributing $80 billion to local, state, and federal tax revenue. That’s why the Outdoor Recreation Jobs and Economic Impact Act of 2016 (the REC Act) is one of the most crucial bills for the outdoor industry in the last 10 years. Signed into law in December by President Obama, it requires the Commerce Department’s Bureau of Economic Analysis (BEA) to measure and assess the outdoor recreation economy and its impact on the overall U.S. economy. The BEA will create an economic model that will quantify how the outdoor industry contributes to

Exxel is one of the largest privately held collections of outdoor recreation brands, including Kelty, Sierra Designs, Ultimate Direction, Slumberjack, Wenzel, Master Sportsman, Suisse Sport, X2O, Exxel Kids, and Insta-bed.

categories such as manufacturing, retailing, outdoor activities, travel, and tourism. It will fortify us in our strategies and conversations with lawmakers and business decision-makers about critical

issues, such as outdoor recreation-related jobs and preservation of our outdoor spaces for recreating. It will help optimize business investments in outdoor recreation. Bringing the REC Act to fruition was the hard work of many, and a longtime top priority of the OIA and other outdoor advocacy organizations. Outgoing Secretary of the Interior Sally Jewell saw the need and funded a two-year pilot program for the BEA to create the outdoor recreation economic model. And in a heartening bipartisan effort, Senator Cory Gardner (Republican-CO) and Senator Jeanne Shaheen (Democrat-NH) introduced the bill, with a companion House bill introduced by bipartisan members. It sailed through both chambers with unanimous votes. As OIA Executive Director Amy Roberts expressed, the REC Act’s passage indicates that “The federal government clearly understands that the outdoor industry and the outdoor recreation economy are not simply ‘nice to haves,’ but are ‘must haves’ to support healthy communities and healthy economies across the United States.” But our work isn’t done. We need to keep our lawmakers aware of how valuable and necessary the BEA economic model will be. We all can continue to promote the REC Act by contacting our U.S. senators and representatives to thank them for unanimously voting it into law, and communicating how crucial a healthy outdoor recreation economy is for outdoor businesses and for the general economy.

PHOTO COURTESY OF EXXEL OUTDOORS

NEWS OPINION

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OUTDOOR RETAILER SHOW INFO

Winter Market 2017 Attendance Guidelines

Only qualified members of the trade are invited to attend.

Open to retailers and reps only, the Retailer+Rep Lounge offers a respite from all the goings-on below.

Trade Show Hours

Children at Outdoor Retailer

Tuesday, Jan. 10 - Thursday, Jan. 12 9 a.m. – 6 p.m.

Exhibit Hall

Salt Palace Convention Center 100 South West Temple Salt Lake City, Utah 84101

Parking

Underground parking is available for $14 per day. The entrances are located at 200 South/200 West and 300 West/90 South. Additional parking is located at City Creek Mall.

No Photos

Unauthorized photography is not permitted. Call 801-534-4705 to report any violations.

Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in and/or move-out.

First Aid and Mothers’ Room Medical staff will be located near MR 150 (located under the triple escalator) to treat minor health problems. Mothers needing privacy can also visit the First Aid room.

Dogs at Outdoor Retailer

Express)

We encourage you to use the awardwinning facility Camp Bark-a-Lot (campbarkalot.com) for your pooch. If you are planning to bring your pup to the show (service dogs are allowed without restrictions), please be sure to follow these simple rules: a Register your dog at the registration counter at the East Entrance. a Sign a waiver agreeing to the rules and requirements. a Make sure to walk your dog outside regularly to avoid any accidents. a If an accident does occur, please notify Show Management immediately in MR 257 or call 801-534-4705.

Registration Hours

Shuttle Service

Registration

Now there are more registration locations to serve you: FULL REGISTRATION East Entrance (across from the Marriott City Creek) BADGE PRINTING ONLY (APPROVED, PREREGISTERED) West Entrance (across from Vivint Arena) North Entrance (near the Radisson) South Entrance (across from Holiday Inn

Tuesday, Jan. 10 ..........8 a.m. – 6 p.m. Wednesday, Jan. 11 ....8 a.m. – 6 p.m. Thursday, Jan. 12 ........8 a.m. – 4 p.m.

ISPO Online Lounge

Located on the upper concourse of the South Lobby Online Lounge is open daily before and during the show.

a Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 minutes (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 to 11 a.m. a Shuttles will pick up and drop off at the both the West and East Entrances.

FROM HOTELS Show Management Office

Tuesday, Jan. 10 - Thursday, Jan. 12 ............................................7:30 – 11 a.m.

Located in MR 257

FROM SALT PALACE

Press Room

Tuesday, Jan. 10 .............4 – 8:30 p.m.* Wednesday, Jan. 11 ..3:30 – 8:30 p.m.* Thursday, Jan. 12 ...........3:30 – 7 p.m.

Located in MR 254 C

Retailer+Rep Lounge Located in MR 254 B

OUTDOOR RETAILER DAILY

*Service from Industry Party and Inspiration Awards until 8:30 p.m.

Technical luxury, with Canadian cool.

N TA N

Waterproof cold weather boots. Made in Italy and the EU.

AN D A

1-888-SANTANA Santanacanada.com

Discover the F17 collection Outdoor Retailer booth: 29173W

OUTDOOR RETAILER SOCIAL MEDIA

Stay Connected to the Digital Conversation TWITTER

@OutdoorRetailer

YOUTUBE

@OutdoorRetailerShow

20,000 135,000 FOLLOWERS

VIEWS

INSTAGRAM

@OutdoorRetailer

FACEBOOK

@OutdoorRetailer

24,000 26,000 FOLLOWERS

FOLLOWERS

OUTDOOR RETAILER brings together thousands of people for a week of gear, education, and entertainment in Salt Lake City. And in today’s digital world, the show’s buzz and reach isn’t limited to the confines of the Salt Palace. Thousands more join the event and stay connected year-round virtually, following the Instagram, Twitter, Facebook, and YouTube feeds from Outdoor Retailer, exhibitors, and media. So ready those hashtags and make sure your brand’s voice is part of the conversation:

#ORShow – share show happenings #WeAreOutdoor – share your outdoor adventures #ORFirst – share first-time experiences at the show #ORNewbie – share new-attendee experiences with a selfie #NewatOR – share new gear you see on the show floor #SinceReno – industry insider since Reno #BadAssador – Outdoor Retailer and Rep ambassadors #ORDaily – share what you read in the show’s only official news publication GET SOCIAL @ VENTURE OUT Relay the story of Outdoor Retailer’s fastest-growing neighborhood and the hippest new styles of the season. a Visit the Information Desk for help and charging stations near the Salt Palace’s East Entrance, at the top of the ramp just beyond the triple escalator. a Check out the digital editions of the O.R. Daily, available online every show morning at snewsnet.com/ordaily. a Download the Outdoor Retailer Mobile App. Find the most up-to-date exhibitor listings, sync your calendar, navigate the show floor, and post photos. Visit your app store and search for Outdoor Retailer. Download prior to arriving at the show to start planning your precious time.

OUTDOOR RETAILER DAILY

E L E V A T E YO U R O U T D O O R G A M E

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SEE FOR YOURSELF

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AMERICAN

ORIGINAL

OUTDOOR RETAILER MAPS

WHERE AM I?

Winter Market Tradeshow

MEDIA PREVIEW

VENTURE OUT

January 10-12, 2017 Salt Lake City, Utah

OU@OR EDUCATION

OUTDOOR INSPIRATION AWARDS

All Mountain Demo

RETAILER SKILLS COURSE

FASHION SHOW/INDUSTRY PARTY

THE CAMP

TREND + DESIGN CENTER

THE CAFÃ&#x2030; ON THE MEZZ

GREENBIKE BIKE SHARE LOCATIONS

January 9, 2017 Solitude, Utah

SALT PALACE

BADGE PICK-UP AREAS (located at all entrances)

DOWNTOWN MARRIOTT & CITY CREEK CENTER Monday, January 9 @ 5:00 P.M.

As of October 31, 2016

Note: This map is not to scale

VIVINT SMART HOME ARENA

WEST ENTRANCE

RADISSON

8 5

NORTH ENTRANCE

7 12 11

ABRAVANEL HALL

1 SALT PALACE CONVENTION CENTER

SOUTH ENTRANCE

OUTDOOR RETAILER DAILY

UTAH MUSEUM OF CONTEMPORARY ART

7 10

EAST ENTRANCE

2 3 MARRIOTT

CITY CREEK CENTER

SHINHAN (ffd@shinhanind.co.kr) Booth#. 255-107

Extreme comfort The most technically advanced air permeable, waterproof and breathable fabric. Super light and soft handfeel, beyond PTFE but Eco friendly! Incomparable waterproofness with the other existing Nano membrane laminated fabric : 10000mmH2O after 20 washes. Air permeability : 0.3~0.5 cfm Breathability : 30,000~40,000gram/sqm/day Perfect seam sealed performance.

EDUCATION

Schedule as of 12/08/16. For the most up-to-date schedule, check out the app or visit outdoorindustry.org.

RETAIL MARKET INTELLIGENCE & CONSUMER TRENDS IN THE OUTDOOR MARKETPLACE PRESENTERS: JULIA DAY & MATT POWELL, NPD GROUP The “Outdoor Trend” presentation has become a “must attend” event. Understanding current market trends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace. Please RSVP to Julia.Day@NPD.com

COLLISION ZONES: LIVING & WORKING IN THE DEMOLITION DERBY PRESENTER: BRAD WERNTZ, NEW NORMAL CONSULTING Collision zones exist between vendors and consumers, markets and margins, cash flow and credit, cultures and crossovers. In this session, we’ll look at each of these, and talk about how to step outside the demolition derby for our own health, profit, and perspective.

RETAILER SKILLS COURSE: DEVELOPING LEADERS

11:30 AM – 1 PM

Daily lunch provided for registered attendees | Held in the Utah Museum of Contemporary Art Auditorium adjacent to the Salt Palace As retailers look for improvement in efficiencies and profitability, their Store Manager becomes increasingly important. This session focuses on recognizing and elevating emerging managers within your business and fostering their development as top-performers and team leaders.

OIA INDUSTRY LUNCH: HIGG INDEX ADOPTION HOW-TO FROM OIA, REI & MEC ★

12 – 1:30 PM

11 AM – 1 PM

9:30 – 10:30 AM

7:30 – 9 AM

DAY 2, WEDNESDAY, JANUARY 11 @ MARRIOTT DOWNTOWN AT CITY CREEK

CHOOSE YOUR ADVENTURE: AN ATTENDEE-LED PLM PANEL DISCUSSION

PRESENTERS: DAVID LABISTOUR & VALERIE PRESOLLY, MEC; SUSAN VISCON & MATTHEW THURSTON, REI Stumped about REI’s and MEC’s recommendation for all vendors to adopt the Higg Index? Come grab a bite with us, learn about Higg Index from OIA experts, plus hear from the retailers themselves on their move toward raising their sustainability standards.

What are the biggest challenges you face when bringing products to market? An experienced panel of industry experts will field your questions and discuss the biggest product development challenges facing today’s outdoor companies.

INTEGRATED BRAND & DIGITAL STRATEGIES TO CAPTURE THE OUTDOOR CONSUMER

1:30 – 2:30 PM

PRESENTERS: MIKE STEFANIAK & TOM FLIERL, HANSON DODGE CREATIVE Join Mike Stefaniak and Tom Flierl of Hanson Dodge to explore the buying journey of the outdoor consumer and the business case for integrating your branding, marketing and digital commerce efforts.

MAXIMIZING YOUR AMAZON RELATIONSHIP: STRATEGIES THAT WORK FOR RETAIL BRANDS PRESENTER: RICK BACKUS, CPC STRATEGY Harness the huge growth opportunity Amazon presents by taking more control over sales and investing in the right marketing programs. We’ll break Amazon down in simple terms to clarify where the biggest revenue opportunities lie and where brands need to be wary.

ONE SITE TO RULE THEM ALL: BUILDING THE RIGHT WEBSITE FOR B2C & B2B CUSTOMERS PRESENTER: MARK DODGSON, BLUESPARK | SPONSORED BY: BLUESPARK Using Obermeyer’s challenge of using three websites, this session will discuss open-source web solutions used, including a new content management system, an ecommerce integration, and updated user experience.

★ Powered by

– Live webcast available: Go to outdoorindustry.org/brandlive to register.

1:30 – 2:30 PM

OUTDOOR RETAILER

TRANSFORMING THE OUTDOOR INDUSTRY WITH B2B ECOMMERCE PRESENTER: KIVA KOLSTEIN, HANDSHAKE Forrester projects the US B2B ecommerce market growing to $1.13 trillion in 2020, and Frost & Sullivan puts the global B2B ecommerce market at $6.7 trillion by that time. Find out why outdoor brands, manufacturers and suppliers are jumping on the B2B ecommerce bandwagon.

3 – 4 PM

THE BONFIRE EFFECT: A SYSTEM FOR CONVENING CONSUMERS IN PLACE PRESENTER: KEVIN KELLEY, SHOOK KELLEY How can brick-and-mortar stores survive, much less thrive, in this new era of online shopping, retail efficiency and endless commoditization? By building a store that has the power to convene consumers around the magical glow of a brand bonfire experience.

SPORT & STREET – FALL/WINTER 2018 PRESENTER: MARIA TERESA SAMPEDRO, PROMOSTYL Get an inside scoop on new and emerging color and design concept trends for the sports market.

DAY 3, THURSDAY, JANUARY 12 @ MARRIOTT DOWNTOWN AT CITY CREEK

9:30 – 10:30 AM

OUTDOOR RECREATION & CULTURAL RELEVANCY: 4 CASE STUDIES PRESENTERS: MICHAEL DAVIS, LET’S MOVE OUTSIDE PROGRAM, SEATTLE; TAIMUR AHMAD, THE WILDERNESS SOCIETY; MICHELLE PIÑON, LATINO OUTDOORS; GRACE ANDERSON, THE SIERRA CLUB’S INSPIRING CONNECTIONS OUTDOORS MODERATOR: CHRISTIAN BECKWITH, SHIFT The future earnings of the outdoor industry and the future stewardship of our public lands are interrelated: both depend on the cultivation of new constituencies for success. No demographics are riper for cultivation than communities of color. This panel discussion features four alumni of SHIFT’s Emerging Leaders Program who present case studies on ways they’ve successfully leveraged outdoor recreation to engage a culturally relevant next generation of conservationist and customer.

11 AM – 12 PM

FALL 2017 ACTIVE TRENDS: WHAT’S NEXT FOR THE ACTIVE LIFESTYLE PRESENTERS: NINA ESTEVES & MARLA ROSEN, THE DONNEGER GROUP Health and wellness continues to be a growing movement with apparel playing a key role. Join The Doneger Group for a look at concept trends in activewear, including sociocultural influences and design inspiration. This session will also break down what’s new and next for the active lifestyle in color, fabric, print & pattern.

Daily lunch provided for registered attendees | Held in the Utah Museum of Contemporary Art Auditorium adjacent to the Salt Palace Every day your employees are selling for you. How do you measure their performance? This session will help you identify key team performance metrics. How are they executing on your consumer engagement goals? Session work will focus on goal setting to increase business and promote buy-in with each of your team members. Come prepared look at your sales goals and how your current employees are performing. Learn how to get to where you want to be and meet your business goals.

OIA INDUSTRY LUNCH: YOU CAN’T DO BUSINESS ON A DEAD PLANET: A PATH FORWARD ON CLIMATE CHANGE ★ PRESENTERS: OUTDOOR INDUSTRY ASSOCIATION, PROTECT OUR WINTERS, CLIMATE ACTION CAMPAIGN & CLIMATE REALITY PROJECT The surprising outcome of the 2016 presidential election signals a dramatic shift for climate change policy. The next administration has pledged to defund federal climate change mitigation and will withdraw from international climate agreements. What do we do now? Join for an important discussion about where we go from here and finding a way forward, together.

PHOTOS BY TK

11:30 AM – 1 PM

11 AM – 1 PM

RETAILER SKILLS COURSE: MEASURE AND EVALUATE EMPLOYEES PRODUCTIVITY

AUGUST 2, 2016 DAY 0

@THESHOW

DIG INTO OUR HIGHLIGHTS OF WINTER MARKET’S EVENTS, EDUCATION, AND MORE

Events

THE CONSERVATION ALLIANCE BREAKFAST 7 - 9 am Brook trout will lose more than three-quarters of their range in the West in the next 75 years due to climate change. Winter sports will see snowpack declines of up to half by the end of the century. And our next president denies that there’s a problem. But our future can still be prosperous. The outdoor industry has two choices: slowly watch our business and lifestyle disappear, or become a meaningful part of the climate solution,

OUTDOOR RETAILER DAILY

protecting our economies for the long term. Auden Schendler is sustainability VP at Aspen Skiing Company and board chair at Protect Our Winters. A (mostly) reformed dirtbag and lifelong outdoorsman, he works on high-leverage solutions to climate change. The Conservation Alliance Breakfast is open to the public. FREE KRISPY KREME DONUTS AND COFFEE 8:30 - 11:30 am #34093 Enjoy free coffee and Krispy Kreme donuts in the ColdPruf booth and do some good for the environment while you are there! Make a donation to 1% For The Planet and receive some ColdPruf swag! KLYMIT V SEAT GIVEAWAY 9 am

#19009 Starting at 9 am, the first 150 dealers and friends to the Klymit booth will receive a FREE Klymit inflatable V Seat. HANGOVER BREAKFAST 9 - 10 am #VO522 Featuring Power on Protein Pancakes from the team at Mountain Standard. One lucky winner will find a ticket for a Rumpl Blanket and a Mountain Standard gift card in their silverware roll. WAKE UP WITH COFFEE + CAPPUCCINOS 9 am - 3:30 pm #36170 Start your morning with free coffee and cappuccinos at the Bogs booth! MICROBAN’S FRESH BAR EXPERIENCE 9 am - 5 pm

#155-406 Join the Microban“Fresh Bar” experience—smell materials treated with Microban antimicrobial and odor capture technologies versus non-treated materials, while supplies last. GEAR AID TENACIOUS TAPE PATCH REPAIRS 9 am - 5 pm #28027 Does your favorite jacket have a tear? Is your gear showing signs of wear? Don’t ditch it, let’s fix it! All OR attendees are invited to stop by the Gear Aid booth for a Patch Repair during the show. Our experts will help revive your tried and true gear with our time-tested, peel and stick Tenacious Tape. Give it a try and you’ll never go back to that gooey, sticky, silver stuff.

COME PAINT WITH SAKROOTS + FREE TOTE! 11 am - 3 pm #39155 Visit Sakroots to receive a complimentary Sakroots tote. Put your painting skills to the test and unleash your inner artist while you customize your tote! *Buyers only, while supplies last. ADIDAS OUTDOOR ATHLETE SIGNING 11 am - 12 pm #1009 Join adidas Outdoor athlete team members Claire Buhrfeind, Jon Cardwell, Sasha DiGiulian, Marcus Garcia, Kevin Jorgeson, Delaney Miller, Chelsea Rude, and Nina Williams for a poster signing. MAPLE BACON CREAMEES! 11 am - 6 pm #32150 Darn Tough brings a taste

of Vermont to Utah—get a delicious (and free!) Maple Bacon Creamee. Available everyday—or until the goodness is gone. #IGotMyCreameePulled RUFF ADVENTURE DOG ADOPTION RETURNS TO WINTER OR 11 am - 3 pm #32067 Start your new year off right with a trusty canine adventure partner. Back by popular demand, Ruffwear and Best Friends Animal Society will be bringing RAD-qualified, adoptable dogs to the Salt Palace. Adoption and travel fees to the closest major airport are covered by Ruffwear for qualified adopters. Your new, outdoor-loving best friend will also go home with a bomber Ruffwear collar and leash. Keep an eye out for John Garcia walking some

SCHEDULE

of the dogs throughout the show floor. John is a longtime Best Friends employee and star of National Geographic’s DogTown, which highlighted his relationship with Georgia, one of the 22 pit bulls from Michael Vick’s dogfighting operation that was relocated to Best Friends.

ICE BLOCK SHOOTING COMPETITION 12 - 5 pm #32175 Compete to win a YETI cooler and prize packs from Yaktrax! Show up to the Yaktrax booth between 123:30 pm on Day 1 and see how many baskets you can make on an ice block while wearing the brand-new Yaktrax Summit. The top scorers between 12-3:30 will go head-to-head during happy hour for the grand prize of a YETI cooler, with the 2nd- and 3rd-place winners receiving Yaktrax prizes. 10 “WINTER HACKS” WITH

POLAR EXPLORER ERIC LARSEN 2 - 3 pm #40 Let polar explorer and UCO ambassador Eric Larsen share some of his favorite tips and tricks for staying warm during winter camping. He’ll cover packing basics and must-haves for his winter trips, and you can check out the gear he used for his Arctic treks. PUPPY LOVE AT BOGS 2:30 - 5:30 pm #36170 Get some puppy love at the BOGS booth! Dogs will be available for adoption through Puppies For Adoption and BOGS will cover the adoption fee. CELEBRATION CAKE WITH THOMAS BATES 2:30 - 4 pm #20014

Take a break and celebrate with Thomas Bates and T.B. PHELPS with cake and coffee. Celebrate their 46th show! Check out new belt styles from Thomas Bates and men’s leather shoes and accessories from T.B. PHELPS. Pick up your Friends & Family 20 percent off card. SPORT & STREET—FALL/ WINTER 2018 3 pm Marriott Downtown at City Creek Maria Teresa Sampedro of Promostyl will give you an inside scoop on new and emerging color and design concept trends for the sports market. (Note: The time has changed since initial announcements of this event.) PLUSFOAM OWL HOUR WITH EARTHWINGS

3 – 4 pm #41045 Join PLUSfoam for #OwlHour and meet one of the incredible Earthwings Nature Sanctuary Eurasian eagle-owls. Owl expert and conservationist Eric McGill will be on hand to chat about his work rehabilitating birds from around the world. We will pull business cards at random to award various products made using PLUSfoam. HAPPY HOUR WITH CHRIS BURKARD 4 – 6 pm #8027 Join adventure photographer Chris Burkard, a prAna ambassador, for a happy hour and silent auction of prints. Money will go to Halendid, which helps protect Iceland’s national park where some of Burkard’s photos were taken.

GREAT GEAR GIVEAWAY 4 - 4:15 pm #28049 The BACKPACKER/Leave No Trace Great Gear Giveaway is back and bigger than ever! Come by the Leave No Trace booth anytime before 4 pm and sign up to win hundreds of dollars of gear. It’s free to sign up but you do need to be present to win. Drawing is at 4 pm. “BLACK SHEEP” HAPPY HOUR LAGER AT THE GIESSWEIN 4:30 - 6 pm #161 “Black Sheep” Happy Hour Lager at the Giesswein Booth (#161) at 4:30 pm January 11 (Day 2). In support of one of our favorite Maine charities, the Good Shepherd Food Bank, a $20 donation puts you in a pair of Giesswein boiled wool slippers.

Ir is Lazzar esc hi

Q&A WITH EXPLORER AND ENVIRONMENTALIST DAVID DE ROTHSCHILD 12 pm #39051 Schoeller Brand Ambassador David de Rothschild has traversed both the North and South Poles and sailed a boat made of 12,500 two-liter recycled plastic bottles from San Francisco to Sydney, Australia. Join us for a special Q&A session with the explorer and environmentalist who last year founded his latest initiative,

the Lost Explorer, a sustainable lifestyle company that aims to set an industry blueprint for fashion manufactured in true partnership with nature.

T O D AY O N L Y , W H I L E S U P P L I E S L A S T , get a pair of brand new socks and provide needed comfort for the homeless in our host city. Stop by the WIGWAM BOOTH #19019 between 9 and 11 AM and swap out what you’re wearing for what we’re wearing, THE PEAK 2 PUB COLLECTION. We’ll sort, launder and donate your gently used socks to THE ROAD HOME homeless shelter in SLC. Also, don’t forget to drop off a business card to enter into our #gearhack giveaway on Day 3.

roam free Come to booth 24041 today from from 4:30-6:00pm for Happy Hour benefitting Wasatch Backcountry Rescue and the IAN Fund.

n a ti v e y e w e a r. co m

JANUARY 11, 2017 DAY 2

SCHEDULE

VINO FOR A CAUSE AT GREGORY 4:30 - 6 pm #3037 Join Gregory and the National Ability Center for vino for a cause, Day 2 at 4:30. $5 buys you a Govino wine glass (full of wine) and a raffle ticket—for a bunch of packs, hats, T-shirts and swag! Raffle tickets $1. All proceeds go to the National Ability Center. OSPREY HAPPY HOUR TO BENEFIT OREGON NATURAL

DESERT ASSOCIATION (ONDA) 4 - 6 pm #4011 Osprey is hosting a happy hour to benefit ONDA (Oregon Natural Desert Association) and their efforts to protect Oregon’s Owyhee region. Specialty drinks featuring Tincup Whiskey will be served in co-branded Osprey-Tincup Whiskey cups for $5. Cups available for purchase starting Day 1. NIKWAX 40TH

ANNIVERSARY KICK OFF HAPPY HOUR 4 - 6 pm #17045 Kick off 40 years of outdoor innovation with Nikwax. Free T-shirts available at 4 (get ‘em while they last!); the beer starts flowing at 4:30. BOGS HAPPY HOUR 4 - 6 pm #36170 Unwind at the Bogs Happy Hour with a cold beer in a free souvenir glass. Cheers!

From Prototype to Product Come see the new

CONNECT Gaiters at Kahtoola’s booth

Booth # 8011

XTRATUF HAPPY HOUR IN VENTURE OUT 4 - 6 pm #V0107 Join us for a happy hour to close out Day 2 of the show. We’ll probably have some swag, too! HAPPY HOUR WITH LEKI, MEDICINES GLOBAL 4 – 6 pm #A101 Come have a beer before the Outdoor Inspiration Awards with partners LEKI and Medicines Global. HAPPY HOUR WITH JO AND GOOD TO-GO 4:30 - 6 pm #15014 Come find your Eureka! Freecountry camping moments at the Johnson Outdoors Happy Hour, featuring beverages and camp stove cooking with Chef Jennifer Scism & David Koorits of Good To-Go. Stop by for some great food and Eureka! Freecountry camping fun! HAPPY HOUR FOR BIG CITY MOUNTAINEERS 4:30 - 6 pm #15001 Come by the Stanley booth, buy a Classic Vacuum Stein, enjoy a drink, and support a great organization. For $20, you can get a coveted Stanley stein and have a great beer while benefiting the Big City Mountaineers. CHEERS TO 50 YEARS: CORDURA BRAND HAPPY HOUR 4:30 - 6 pm #39213 Join us at the CORDURA® brand booth #39213, where we’ll be kicking off our yearlong 50th anniversary celebration with a ‘Cheers to 50 Years’ happy hour event! From 1967 to 2017, we invite you to enjoy “foods through the decades,” paying homage to each era of our journey and honoring the brands, designers, and mills that have joined us along the way. We’ll also be rounding out the event with signature themed cocktails and beer on tap from your favorite Salt Lake City breweries—come join us! HAPPY HOUR AND RAFFLE TO BENEFIT BIG CITY MOUNTAINEERS 4:30 - 6 pm #8000 Join Ibex for Happy Hour

OUTDOOR RETAILER DAILY

and drawing of the Pick Your Pack raffle to benefit Big City Mountaineers. SEALSKINZ ANNUAL “STAY DRY” HAPPY HOUR 4:30 - 6 pm #37177 Please join us as we celebrate our continued success and showcase the latest additions and advancements in our unmatched line of technical, waterproof, and breathable socks, gloves, and hats. #WINNING WITH DARN TOUGH 4:30 - 6 pm #32150 Come by the Darn Tough booth and enjoy some great beer, challenge your friends/co-workers to hilarious games, and win some seriously sweet swag. 2017 AMERICAN MADE OUTDOOR GEAR AWARDS PRESENTATION 5 - 6 pm #70 Celebrate US manufacturing with Kokatat as they present the Sassies for the 2017 American Made Outdoor Gear Awards and raise a toast to the winners. FLYLOW/EVENT FABRICS HAPPY HOUR 5 - 6 pm #10 Join Flylow and eVent fabrics on Wednesday at 5 pm to celebrate the launch of Flylow’s new Lab Coat and Compound Pant while supporting women’s outdoor advocacy organization SheJumps. ADVENTURECONNECT 5:30 – 7:30 pm Alta Snowboard Room, Marriott Downtown at City Creek Join us for a special AdventureConnect hosted by the Adventure Travel Conservation Fund (ATCF) to learn about a new nonprofit. Representatives from the ATCF’s Adventure Leader organizations—Adventure Travel Trade Association, Eagle Creek, ExOfficio, REI Adventures, and UnCruise Adventures—will share why this is an important step for the adventure travel industry. The ATCF will sponsor drinks for the first 50 attendees, and there will be prizes from Eagle Creek and ExOfficio.

ACCESS FUND RAFFLE AT LA SPORTIVA 5 - 7 pm #5027 Win a $750 or $250 La Sportiva gift card! Stop by the La Sportiva booth (#5027) at any time during the first two days of OR Winter Market to purchase your raffle tickets. The drawing will take place at the La Sportiva booth during happy hour (5-6pm) on Wednesday, January 11th—you must be present to win. 100 percent of the proceeds will go to the Access Fund, whose mission is to protect climbing access and the integrity of America’s outdoor climbing areas.

Sales and Charities COFFEE THAT GIVES 9 am - 4 pm #VO440 Join us daily for a pour over of Counter Culture Coffee from 9 am - 4 pm. Free pour with your purchase of our NEW MiiR 8-oz. vacuum-insulated tumbler ($10).BYOC pick-meup pour for $1. (Disposable cups will NOT be provided.) All proceeds will support health by funding a clean water project. *Cash only. Tumblers available while supplies last. GREAT DEALS ON MOUNTAIN KHAKIS IN THE BOOTH! 9 am – 5 pm #21001 Pack light, shop MK at the show, upgrade your OR wardrobe. Apparel for guys & gals. Throughout the show (but hustle, while supplies last). Benefits Camber Outdoors. Booth #21001 EXOFFICIO UNDERWEAR SALE BENEFITS THE ATCF 9 am - 6 pm #12027 Pick up a pair of the all-new men’s SolCool underwear or women’s sport-mesh. All proceeds support the ATTA’s Adventure Travel Conservation Fund. $10$15. PERSONALIZED MARKET TOTES FROM MOUNTAIN KHAKIS 9 am – 5 pm

SCHEDULE

SAXX UNDERWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #36191 SAXX Underwear is selling assorted styles of men’s briefs and boxer briefs to benefit The Conservation Alliance. IBEX OUTDOOR CLOTHING SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #8000 Ibex is selling its classic Woolies 1 Crew to benefit The Conservation Alliance. FARM TO FEET SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #32182 Farm to Feet is selling its Bend Midweight Hiking Sock to benefit The Conservation Alliance. CAMELBAK TRAVEL MUG SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #16027 CamelBak is selling its Forge double-walled, vacuum-insulated steel vessel that keeps 16 oz. of coffee or tea piping hot for six hours, with an impact cap that prevents dents or cracks if you drop it. All proceeds benefit The Conservation Alliance. EAGLE CREEK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #24017 Eagle Creek is selling its Cargo Hauler Duffel to benefit The Conservation Alliance. SOL SURVIVAL KIT SALE TO SUPPORT AMERICAN HIKING SOCIETY 9 am - 6 pm #5019 SOL Traverse tin survival kit has you covered in four of the main survival areas; WATER (purification tablet & storage), SHELTER, FIRE, and SIGNALING. Only $10,

50 percent off! All proceeds benefit American Hiking Society. Stop by the Adventure Medical Kits booth #5019. *While supplies last! HEADLAMPS FOR CAMBER 9 am - 5 pm #4027 Petzl will sell TIKKINA headlamps, $10; and Petzl TIKKA headlamps, $20 (while supplies last) in support of Camber. Proceeds will go to Camber Outdoors (formerly OIWC). GARMONT SHOE SALE FOR THE CONSERVATION ALLIANCE 9 am - 6 pm #32142W Garmont is selling its Dragontail shoe to benefit The Conservation Alliance. ICEBREAKER SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #32075 Icebreaker is selling its Men’s and Women’s Oasis Crewe to benefit The Conservation Alliance. TOAD&CO. SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #30051E Toad&Co. is selling assorted styles for men and women to benefit The Conservation Alliance. LA SPORTIVA HOODY SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #5027 La Sportiva is selling its Men’s Bishop Hoody and Women’s Buttermilk Hoody to benefit The Conservation Alliance. RUFFWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #32067 Ruffwear is selling its Hydro Plane™ Flying Disc to benefit The Conservation Alliance. KLEAN KANTEEN CUSTOM TUMBLER SALE FOR THE CONSERVATION ALLIANCE 9 am - 6 pm #3009 Klean Kanteen is selling its custom Conservation Alliance 8-oz Insulated Tumbler to benefit The Conservation Alliance.

BLACK DIAMOND EQUIPMENT SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #6009 Black Diamond is selling its Iota headlamp to benefit The Conservation Alliance. $20-$40 BOGS BOOTS FOR OUTDOOR EDUCATION 9 am - 6 pm #36170 Treat your feet while supporting outdoor education with a pair of Bogs boots—Bozeman Tall ($40) and B-MOC ($20)! All proceeds go to 4 Corners Outdoor Education. While supplies last. ENO HAMMOCK SALE TO BENEFIT THE CONTINENTAL DIVIDE TRAIL 9 am - 5 pm #15008 ENO is selling Special Edition DoubleNest Hammock and Atlas Strap Combos to benefit the Continental Divide Trail. Combo discounted to $60 while supplies last. CAMBER FUNDRAISER— MERINO WOOL ACCESSORY SALE 9 am - 6 pm #23013 Daily fundraiser to benefit Camber Outdoors (formerly OIWC). For the entire show we will be selling merino wool socks ($10) and scarves ($20). Stop by booth 23013 to shop and support a great organization. FJÄLLRÄVEN DUFFEL NO. 6 SALE 9 am - 4 pm #28049 Support Leave No Trace by picking up your Fjällräven duffel No. 6. made with heavy-duty G-1000 material. Swing by the Leave No Trace booth located next to BACKPACKER to get yours while supplies last. MSRP is $200 but you an get yours for $50. 100 percent of proceeds will support the Leave No Trace Center for Outdoor Ethics. HIKING BOOT SALE TO BENEFIT AMERICAN HIKING SOCIETY 3 pm #32143 Top selling Hi-Tec Logan hiking boots are 50 percent off. JANUARY 11, 2017 DAY 2

Swing by Hi-Tec Sports, booth #32143, and score women’s and men’s hiking boots for only $40. All proceeds benefit American Hiking Soceity. While supplies last! KEEN BOOT SALE TO BENEFIT THE CONSERVATION ALLIANCE 4 - 6 pm #32183 KEEN is selling its Aphlex Waterproof Boot for women and men to benefit The Conservation Alliance

(while supplies last). LEATHERMAN TOOL GROUP HAPPY HOUR AND SALE TO BENEFIT THE CONSERVATION ALLIANCE 4 - 6 pm #23005 Join Leatherman Tool Group for a happy hour and tool sale to benefit The Conservation Alliance. COOLER TUBES AND BREWS BENEFITTING THE CONTINENTAL DIVIDE TRAIL COALITION

4:30 – 6 pm #16018 Join Mountainsmith for their 3rd Annual Cooler Tubes and Brews event. Attendees can stop by the Mountainsmith booth (#16018) from 4:30 to 6 pm to celebrate while sipping icecold PBR in great company. Mountainsmith will be selling their popular Cooler Tubes, with all proceeds benefitting the Continental Divide Trail Coalition.

LIVE THE DREAM. JOIN OUR TEAM. Apply online at thenorthface.com/careers

Photo: Tim Kemple

Booth #3009AE Stop by to sample the best tasting sports nutrition on the block! honeystinger.com

NEW! Photo: Riley Seebeck

#21001 Customized embroidery on the spot. Early availability on this limited-edition “Teton” style ONLY at OR. $40 (includes embroidery). Throughout the show (but hustle, while supplies last). Benefits Camber Outdoors. Booth #21001.

SCENE CHARITY

The Feel-good Goods Brands give back with charity raffles and sales.

1. Columbia (#28011) men’s Fairbanks Omni-Heat boots 2. Mountain Khakis (#21001) custom embroidered tote 3. Hi-Tec (#34143) Logan Waterproof hiking boot 4. Big Agnes (#14026) men’s down jacket 5. BOGS Boots (#36170) men’s Bozeman Tall Boots 6. Polartec (#32093) custom Polartec PolarFleece Pullover 7. Superfeet (#23019) The Conservation Alliance custom Moscow mule mug 8. Survive Outdoors Longer (SOL) (#5019) Traverse Wilderness Survival Kit 9. La Sportiva (#5027) men’s Bishop Hoody 10. Klean Kanteen (#3009) custom 16-oz. Insulated Tumbler 11. Garmont (#32142) women’s Dragontail LT GTX approach shoes 12. ENO Hammock (#15008) Special Edition DoubleNest Hammock 13. Ruffwear (#32067) Hydro Plane Flying Disc 14. Osprey (#4011) Trillium Duffel 45 15. Fjällräven (#26001) Duffel No. 6

4 6

8 7

11 9 10 12 15 14

Other things that got us through this issue: Jelly Belly Sportbeans; Vasque pancakes; Honey Stinger Dark Chocolate Mocha Cherry protein bar; Clif Bar Peanut Butter Banana bar; Honey Stinger Gingersnap Waffle; RXBAR Coffee Chocolate bar; Darn Tough Maple Bacon Creamees; cold medicine

OUTDOOR RETAILER DAILY

PHOTOS BY TK PHOTO BY CAVEMAN COLLECTIVE

From fleeces to footwear, there’s almost no category you can’t purchase in the name of charity. If you’ve limited yourself to window shopping, consider this: Donations flow straight to some of the industry’s most hardworking nonprofits, including the Conservation Alliance, American Hiking Society, Camber Outdoors, and Big City Mountaineers. Even better: Selling times often overlap with happy hours. Wallets open, bottoms up.

Product

Zone

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

Special Advertising Section

Baffin’s Ultralite boots are the evolution of winter footwear, featured here is style Sage in Black/Red. Waterproof and weighing under 2lbs, these boots feature a body-heat mouldable removable lining system, and Baffin’s proprietary AirGrip and Polar Rubber midsole/outsole combination to keep you sure-footed regardless of the elements.

www.baffin.com Dickies PRO™ Workwear

New outerwear combines state of the art CORDURA® fabric technologY with Dickies® performance workwear. Designed to protect against the elements to keep you going until the job is done, no task is too tough for your Dickies PRO™ Workwear. This groundbreaking line of work clothes – a Bomber Jacket, Field Coat and Stretch Ripstop Work Pant – are made with military-grade fiber technology. Specifically we’re talking our new state of the art, patent pending CORDURA® T420 HT fiber that creates a strong and exceptionally durable fabric that’s six times more abrasion resistant*. And as if that weren’t enough to get you through your workday… how about adding reinforced stress points, enhanced pockets for specific tools and double knees to accommodate knee pads. This is one serious pairing of innovative performance fabric and super functional work ready design. To learn more about Dickies workwear, visit dickies.com. *Based on 2016 Dickies testing with a comparable 8 oz. 59% cotton/39% polyester/2% Spandex blend.

Come see us to learn more! CORDURA® brand booth #39213.

BOOTH #18043

Heritage Bags

by Emmons Mfg. Co.

GORE® INVISIBLE FIT TECHNOLOGY WATERPROOF, WINDPROOF AND BREATHABLE WITH THE FIT AND FEEL OF YOUR FAVORITE ROAD RUNNING SHOE.

AMERICAN MADE

gore-tex.com

Special Advertising Section

www.emmonsmfgco.com

BOOTH VO2098

GORE-TEX® ACTIVE PRODUCTS WITH SHAKEDRY™ PRODUCT TECHNOLOGY THE LIGHTEST, MOST BREATHABLE GORE-TEX® PRODUCTS WITH DURABLE WATER REPELLENCY.

gore-tex.com/shakedry

since 1969

humangear, inc.

real gear for real humans Come see us at booth BR633 and check out the new gear for 2017.

K-VENT

BOOTH 29155W

KHOMBU.COM

www.humangear.com/casq

MASTHEAD

snewsnet.com

VP, GROUP SHOW DIRECTOR

EDITORIAL

marisa.nicholson@ outdoorretailer.com SALES DIRECTOR

EDITORIAL DIRECTOR

Kristin Hostetter

khostetter@aimmedia.com 617-921-5126 EXECUTIVE EDITOR

Casey Lyons DEPUTY EDITOR

Elisabeth Elisabeth KwakKwak-Hefferan Hefferan ASSISTANT EDITOR

Kassondra Cloos kcloos@aimmedia.com CONTRIBUTORS

Corey Buhay, Erme Catino, M.T. Elliott, Elizabeth Miller, Doug Schnitzspahn, Carolyn Webber, Ryan Wichelns INTERN

Nick Carpenter Katherine Allred

DESIGN ART DIRECTOR

Mike Leister ASSISTANT ART DIRECTOR

Giovanni Corrado Leone PHOTO EDITOR

Genny Fullerton Andrew Andrew Bydlon, Bydlon, Louisa Louisa Albanese, Albanese, Lauren Danilek Lauren Danilek GROUP PRODUCTION DIRECTOR GROUP PRODUCTION DIRECTOR

Barb Barb Van Van Sickle Sickle

PREPRESS MANAGER PREPRESS MANAGER

Joy Kelley Joy Kelley

Krista Dill

krista.dill@ outdoorretailer.com SENIOR ACCOUNT EXECUTIVE

Paul Dillman

paul.dillman@ outdoorretailer.com SENIOR ACCOUNT EXECUTIVE & PUBLISHER/OUTDOOR RETAILER MAGAZINE

Ryan Johnson

ryan.johnson@ outdoorretailer.com ACCOUNT EXECUTIVE

Dave Nielson

dave.nielson@ outdoorretailer.com ACCOUNT EXECUTIVE

Margie Lelvis

Jennifer Holcomb

Eric Henderson Eric Henderson ehenderson@aimmedia.com

ehenderson@aimmedia.com 307-690-2984 307-690-2984 ACCOUNT REPRESENTATIVE ACCOUNT REPRESENTATIVE

Katie Schoeben Katie Schoeben kschoeben@aimmedia.com

kschoeben@aimmedia.com 831-325-3695 831-325-3695 SALES MANAGER SALES MANAGER

Gregg Thayer Gregg Thayer gthayer@aimmedia.com

gthayer@aimmedia.com 303-817-7138 303-817-7138 SALES ASSISTANTS SALES ASSISTANTS

Jennifer Hall Jennifer Hall jhall@aimmedia.com

jhall@aimmedia.com 303-253-6419 303-253-6419

Beth Prehn Beth Prehn bprehn@aimmedia.com

bprehn@aimmedia.com 303-253-6317 303-253-6317

Introducing

jennifer.holcomb@ outdoorretailer.com MARKETING COORDINATOR sarah.langston@ outdoorretailer.com DIRECTOR OF PUBLIC RELATIONS

FOR THE NEW GENERATION OF WORKERS.

Raymond Kang

Laurie Stiglitz

SPECIAL 25% OFF SHOW

Cathy Griffith

insoles-sorbothane.com 800.838.3906

laurie.stiglitz@ outdoorretailer.com DIRECTOR OF OPERATIONS cathy.griffith@ emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

MADE IN USA

The New

Kristen Novick

BRICK BOTTLE OPENER

kristen.novick@ emeraldexpo.com BRAND DEVELOPMENT DIRECTOR

Larry Harrison

larry.harrison@ outdoorretailer.com RETAIL RELATIONS MANAGER

Introducing

SENIOR VICE PRESIDENT, CHIEF FINANCIAL&OFFICER TREASURER CFO

Brian Sellstrom Michael Henry

EXECUTIVE VICE VICE PRESIDENT, PRESIDENT, EXECUTIVE OPERATIONS OPERATIONS

Patricia B. B. Fox Fox Patricia

SENIOR VICE VICE PRESIDENT, PRESIDENT, SENIOR DIGITAL & & DATA DATA DIGITAL

Jonathan Dorn Dorn Jonathan

VICE PRESIDENT, PRESIDENT, VICE SALES & & MARKETING MARKETING SALES

AllenP.Crolius Allen Crolius

acrolius@aimmedia.com

THE WORLD’S FINEST

Kimberly Aguilar

WORK PANTS

kimberly.aguilar@ outdoorretailer.com OPERATIONS MANAGER

Jamie Kelley

jamie.kelley@ outdoorretailer.com EVENTS OPERATIONS

FOR THE NEW GENERATION OF WORKERS.

Nicole Lessley

nicole.lessley@ outdoorretailer.com SPONSORSHIP OPERATIONS

Kristen Hartman kristen.hartman@ outdoorretailer.com BILLING MANAGER

Sara Burns

sara.burns@ outdoorretailer.com

PRESIDENT & CEO PRESIDENT & CEO

Andrew W. Clurman Andrew W. Clurman

BOOTH 39159

BOOTH # 30169W

julie.freedman@ outdoorretailer.com REGISTRATION OPERATIONS MANAGER

joe.bustos@ outdoorretailer.com RETAIL CONCIERGE

CHAIRMAN & CEO CHAIRMAN & CEO

WORK PANTS

Kate Lowery

kate.lowery@ outdoorretailer.com

Joe Bustos

Efrem Zimbalist III Efrem Zimbalist III

THE WORLD’S FINEST

ONE OF A KIND! SORBOTHANE ® IS THE DIFFERENCE

Sarah Langston

raymond.kang@ outdoorretailer.com PRODUCTION/ TRAFFIC MANAGER

NATIONAL SALES DIRECTOR, NATIONAL SALES DIRECTOR. TRADE GROUP TRADE GROUP

rrog.com

1.800.342.4654

margie.lelvis@ outdoorretailer.com SENIOR MARKETING DIRECTOR

GRAPHIC DESIGNER GRAPHIC DESIGNER Jackie Medina

Jackie Medina

www.rrog.com

robert.oquinn@ outdoorretailer.com MARKETING DIRECTOR

SENIOR ART DIRECTOR

SALES SALES AND AND MARKETING MARKETING

View the full line:

Robert O’Quinn

AD COORDINATOR AD COORDINATOR

Caitlin O’Connor Caitlin O’Connor

See the full line at booth BR523

Marisa Nicholson

BOOTH 39159

Special Advertising Section

PHOTOGRAPHERS PHOTOGRAPHERS

New for 2017!

outdoorretailer.com

OUTDOOR RETAILER DAILY

Red Rock Outdoor Gear

TO DO TODAY

The Hot Sheet