Outdoor Retailer Winter Market 2018 Day 2 by Active Interest Media

2 November 9, 2018

WINTER MARKET 2018

ON YOUR FEET! Footwear trends in F19. PAGE 37

News

WALK TALL

People

Q&A

RARE AIR

GET IT DONE

Merrell discovers a new America, one trail and hiking partner at a time.

Alpinist Kilian Jornet looks down from the top of his game.

All politics is local for Outdoor Industry Association’s David Weinstein.

PAGE 6

PAGE 10

PAGE 30

BRIGHT FUTURE Get ready for the next golden age of brick-and-mortar gear shops PAGE 12

Specialty retailer Betsy Bertram, 26, shakes things up—and earns new customers—in North Carolina.

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2 November 9, 2018

WINTER MARKET 2018

ON YOUR FEET! Footwear trends in F19. PAGE 37

News

WALK TALL

People

RARE AIR

Q&A

GET IT DONE

Merrell discovers a new America, one trail and hiking partner at a time.

Alpinist Kilian Jornet looks down from the top of his game.

All politics is local for Outdoor Industry Association’s David Weinstein.

PAGE 6

PAGE 10

PAGE 30

BRIGHT FUTURE Get ready for the next golden age of brick-and-mortar gear shops PAGE 12

Specialty retailer Betsy Bertram, 26, shakes things up—and earns new customers—in North Carolina.

The official publication of:

RUN AG I L E I N TO U GH COND ITION S

CONTENTS

WINTER MARKET 2018

NEWS

Winter Warriors

Snowsports Industry Association enlists an army of supporters to save the snowy season, combat climate change—and preserve a way of life.

PEOPLE

Prince of Peaks

With a new film and book, alpinist Kilian Jornet surveys the landscape from the top of his game.

“In high altitude, to feel big emotions is dangerous—both happiness and being afraid.”

FEATURE

Retail Rising

Bye-bye, big-box. There’s a renaissance afoot in small specialty shops—and there’s plenty of love to go around.

–Kilian Jornet, alpinist and author of “Summits of my Life” PAGE 10

COVER PHOTO BY NICK COTE

THE DAILY DAY 2 / NOVEMBER 9, 2018

PHOTO BY MAT TI BERNITZ; DAY 1 COVER PHOTO BY LOUISA ALBANESE

Kilian Jornet on the scene in Norway

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CONTENTS

One Trail, One Love

Merrell’s photo project shows what hikers really look like.

Wax On, Wax Off

Nikwak expands its brand partnerships to make gear last longer.

Showing Off

The numbers behind this year’s Winter Market.

Q&As

A media publisher embraces the future; the American Mountain Guide Association’s new board president levels the playing field; OIA’s new policy director gets stuff done.

Retailer Reports

What are shop owners psyched on? We caught up with two for their top show picks.

SCENE

Structured

Igloos, tepees, and A-frames: a study in shape at Winter Market.

They Got Style

Who brought fashion to the show? These attendees did.

THE DAILY DAY 2 / NOVEMBER 9, 2018

Show Areas

Where to find new brands, take in a presentation, play with little ones, and more.

Show Map

Navigate the Colorado Convention Center.

Stay Connected

Find all the show tools you need in the musthave mobile app.

Events & Education

Fill your calendar with seminars, speakers, and fun.

GEAR

What’s Trending

Take a sneak peak at what we’ll all look like next year at this time.

38 Footwear 40 Lifestyle Footwear 42 Insulation 44 Gloves

New Product Gallery

Don’t miss this hot new gear.

New Exhibitors

Meet the new kids.

OMG! Black Diamond debuts a PFC-free DWR; Kupilka spiffs up firemaking.

Best of Booth

Hero Shots

LOGISTICS

Our winner has sole to spare.

PHOTOS BY COURTESY

NEWS

P OW E R E D BY

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NEWS

Merrell’s One Trail project

One Trail, One Love

Merrell aims to unite us all with new ‘One Trail’ project, on display throughout the show. BY KASSONDRA CLOOS

T ANY GIVEN point in the United States, our trail systems are teeming with people. But those hikers, bikers, and runners are far more diverse than what you see in your run-of-the-mill outdoor advertising, in which the bearded, beflanneled white guy is more common than many in the industry wish. It’s a problem that goes far deeper than the glossy advertisements in print magazines. Many retailers and media organizations depend on courtesy images from brands to use on their websites. When all the models look the same, the stereotypical outdoor consumer gets broadcast far and wide, and sends signals to people who don’t fit the image that people like them don’t hike, don’t camp, don’t belong. So, in early September, Merrell sent out a photographer in every single state to visit a favorite trail and take portraits of at least five hikers. Merrell used one black-and-white hiker photo from each state to make a map of the United States, which adorns a huge wall at the brand's booth on the show floor. An interactive

THE DAILY DAY 2 / NOVEMBER 9, 2018

version of the map exists at onetrail.merrell .com, where people can look at galleries of hikers from every state. The idea for the One Trail campaign came up because “DEI [diversity, equity, and inclusion] is really important to us,” said Lauren King, who does public relations for Merrell. “We wanted to showcase existing diversity on the trail, and create a snapshot of what our country’s trails look like at one moment in time.” REI also successfully tackled this big issue last year during its Force of Nature campaign, which may be the industry’s most lauded push for diversity. The team that oversaw the project was struck by the sheer lack of stock photos available of outdoorsy women, and they set out to show as many women of different races and body types as possible. Merrell made sure the group of photographers it selected for the One Trail project was also diverse, and that everyone on the project—regardless of their prestige as a photographer—got paid exactly the same, King said.

Will Saunders, a photographer who shot hikers near Moab, Utah, said he thinks the One Trail project goes beyond advertising. “I think this is a very strong example of showing, truly, who is out there hiking,” he said. “Now that you can review the entire map, you can see everyone from babies to toddlers to kids to teenagers to 20-year-olds, up to older folks who can barely walk. There are people of all different sizes and races, and dogs—it included everyone.” Merrell made sure to reach out to everyone who was photographed for the project to share the finished product with them and offer up Merrell gift cards as a thank-you for participating, King said. It’s probably one of the first times the outdoor industry has created content that is truly inclusive, Saunders said. “People who didn’t feel like they were part of the outdoor community will realize, ‘I am part of the outdoor industry,’” he said. “It will bring a lot of comfort to people who are afraid to go out there to say that they’re into the outdoors.” On November 5, Merrell President Sue Rechner published an op-ed on SNEWS [Editor’s note: SNEWS produces The Daily] about how the industry needs to “lean in” to DEI and hold itself accountable to championing diversity. She acknowledged that the outdoor industry’s marketing has not historically considered diversity, and asked industry veterans to be the change in their own organizations as they figure out how to be more inclusive. “It’s easy to overthink it and it’s natural to have some trepidation: How do we do this in an honest way when we haven’t always been as inclusive as we should have been?” she wrote. “How do we communicate without the appearance of pandering or being inauthentic? “But if your action level is at zero right now, I encourage you to take at least one step forward. Think of all the ways you can change or help drive diversity, equity, and inclusion consciousness in your organization.” The same day, Merrell shared a short video on its Facebook page showcasing a few of the project’s images, noting that they were “celebrating diversity and inclusion on our nation’s trails.” “No paid models. Just real people,” the video begins. “We sent 50 photographers out on the trail in all 50 states. What they created together is an unscripted portrait of America, showcasing how the trail unites us all.” Twenty of the 50 photographers Merrell hired for the One Trail project flew in to Denver for Outdoor Retailer and mingled with showgoers Thursday afternoon during a happy hour event. DEI is currently Merrell’s biggest brand initiative, King said, and One Trail won’t be “one and done.” The brand is currently working on additional initiatives for next year with its diverse set of ambassadors.

PHOTO BY NICK COTE

W H AT’S H A PPE NIN G O UT TH E R E

NEWS

Nikwax Amps Up Brand Support Programs Nikwax helps brands and retailers teach consumers take care of their gear. BY AMELIA ARVESEN warm, performing for more than 1,000 minutes in the shake test, but is made without fluorocarbons. It is also easy to maintain the water repellency of the down and fabric of NHD-filled sleeping bags and down jackets using Nikwax Down Wash Direct. This systematic approach is unique to Nikwax and helps NHD customers have the best possible experience with their products. Another way Nikwax helps its partner brands is by providing support to oftentimes neglected or overlooked areas. Nikwax helps write content for brands and retailers to share with consumers, either on their websites or hangtags, so they understand how to take care of their gear and why they shouldn’t use detergent and other harmful washes on their technical pieces. Additionally, by supplying a plethora of samples to customer service departments and by including samples directly on items at the point of sale, Nikwax gets into the hands of customers, starting their education about care and extending the life of their gear. “Probably the biggest obstacle out there is people don’t know how to take care of their gear,” Davidson said. “We’re here to help demystify the process.”

Nikwax’s NHD is so water repellent, it actually floats.

Correction: In the Pre-show Issue, we incorrectly stated that Downlite supplies Feathered Friends, Western Mountaineering, and Marmot. Only Marmot uses Downlite.

THE DAILY DAY 2 / NOVEMBER 9, 2018

WINTER WARRIORS

SIA recruits an army of advocates to fight climate change and protect the snowy season. BY JENNY WILLDEN FOR A TIME, whenever Snowsports Industries America President Nick Sargent talked about climate change, his inbox would fill up with hate mail. Some of his members, it seemed, wanted him to help sell people on skiing, not politics. But the thinking has now changed with climate change threatening business. The result? “SIA needed to take an active stand with climate,” Sargent said. That took shape in an initiative called United by Winter, which Sargent launched on Day 1 at Winter Market with the goal of uniting members to fight warming temperatures. “United By Winter gives industry members meaningful, voluntary opportunities to get involved in ways that match their brands,” Sargent said, “helping to drive a clean energy economy that drives our industry forward.” United By Winter calls on SIA’s 433 active manufacturer, supplier, retailer, and resort members to leverage their social and economic influence to fight climate change by working together in four ways: committing to take voluntary action to reduce carbon footprint and to acknowledge the impact of climate change on snow sports; educating themselves on the issues and what can be done; advocating for change at the local, state, and federal levels; and mobilizing employees, sponsored athletes, and the media to amplify the impact. “The only way we can make a difference is if we all do it,” Sargent said.

PHOTO BY UNITED BY WINTER; COURTESY

S THE CONVERSATION about perfluorinated compounds (PFCs) has become more and more important in the outdoor industry, brands have sought out ways to reduce their environmental impact. Partnering with Nikwax is one of those ways. From the brand’s beginning in 1977, founder Nick Brown has kept PFCs out of his chemistry. Now Nikwax is sharing decades of expertise with retailers and other brands, who pass that knowledge down to consumers. “Many people don’t know you should clean and re-waterproof apparel, footwear, or tents, which can lead to less-than-stellar experiences with those items,” Nikwax North America President Brian Davidson said. “We have products that, once people try them, they’re amazed at the results and they become customers for life. We work with brands to help ensure a great experience for the customer.” One of the ways Nikwax partners with brands— including Rab, NEMO Equipment, Therm-a-Rest, Mountain Hardwear, and many others—is by offering its Nikwax Hydrophobic Down (NHD). NHD is an insulation that is highly water resistant and

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NEWS

Faster, Higher, Longer reading books about Reinhold Messner. The project culminated at Mt. Everest in 2017, when he ascended the peak twice in one week, both times solo and without oxygen. He’s attending Outdoor Retailer for the first time this week to talk about his forthcoming film, The Path to Everest, and sign his book, Summits of My Life.

the project, my career, when I was a kid, what led up to doing the summit, but it’s also about all the contradictions that we have as athletes or as people. I think as humans we always have contradictions. For example, I advocate for the environment and climate change, and now I’m doing a world tour. And I love solitude, and I’m not a social person at all, but I race where there are thousands of participants. It’s also the moments in life, the happiness moments, and also sadness moments, like the accidents of friends, losing friends in the mountains with us, how this affects or changes our vision. The film is not only a sport or a performance film. It’s more about all these backgrounds.

What will people learn about you by watching The Path to Everest they didn’t know before?

How have people you’ve spent time with in the mountains changed the kind of pursuits you undertake?

A conversation with ultrarunner/mountaineer Kilian Jornet

ILIAN JORNET MADE A NAME for himself as an ultrarunner, winning iconic races such as the Ultra-Trail du Mont Blanc, Zegama, Mt. Kinabalu, and Western States—but less well-known are his world championship ski mountaineering victories. He’s not loyal to one sport, he says—he’s just someone who loves spending time in the mountains, whether that’s by running, skiing, or climbing. After ticking through the races he wanted to win, he started tackling a list of mountains he’d dreamed of climbing since he was a kid—albeit one who grew up in an alpine hut in Spain with a poster of the Matterhorn on the wall and

THE DAILY DAY 2 / NOVEMBER 9, 2018

The film is about Everest, of course, but it’s also about what drove me to climb Everest. It’s about starting

I think my vision of what I wanted in the mountains

CONTINUED ON PAGE 69

PHOTO BY IRENE SERR AT

You’d smile too if you’d successfully climbed Everest twice in one week.

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NEWS FEATURE

Specialty stores are riding a surge of consumer interest fueled by expertise, community, and can’t-find-this-online service. BY EVELYN SPENCE

Retail

ALCOLM DALY has been a self-described “floor warrior” at Neptune Mountaineering, in Boulder, Colorado, for years. And sometime back in January, he watched as an older couple—obviously oldschool outdoor, in a hobnailboots sort of way—walked into the shop shortly after it underwent a remodel and a reimagining. They took at look at the in-house coffee shop. They wandered past the guide shop and the bootfitting area, the lifestyle displays. The woman turned to the man and said, “Honey, are you sure we’re in the right store?” Throwback as they may have been, the couple was onto something: The successful specialty retailer of the future seems—and will have to become—dramatically different to adapt to a consumer who has become more discerning, busier, more distracted, and more sophisticated than ever. And while that same consumer will continue to be pulled toward online shopping, it pays to remember this: a recent Deloitte report showed that the vast majority of retail sales—some 91 percent—still happen within the walls of brick-and-mortar stores. That doesn’t mean retailers can coast. “If you’re used to being towed along, you’re not going feel very optimistic about the future,” says Mike Massey of Massey’s Outfitters. “But if you play to your strengths, the future looks pretty bright.” The key is to make the in-person experience more dynamic and more informed. To make it an experience that’s so, well, experiential that it’s impossible to find it anywhere else. Specialty is the very thing that consumers crave right now, and what big-boxes and even the most inviting websites aren’t: personal.

The Fork in the Road

That same report calls it “the great retail bifurcation.” In a nutshell, successful retailers seem to be moving into two distinct camps: price-based (pick your favorite big-box) and premier (specialty retailers), with stores that try to do both—called balanced retailers—losing out in the middle. In fact, premier retailers have seen 40 times more growth than balanced retailers over the last five years, and customers are 110 percent more likely to recommend those

THE DAILY DAY 2 / NOVEMBER 9, 2018

shops to others. And while price-based retailers have seen revenues grow steadily over that same period, at 37 percent, the premier group saw a jump of 81 percent. And the balanced retailers? Flat. Perhaps that’s because, as Mike Massey says, “A brand or a retailer can’t just go, ‘give me everything!’ They need to target a demographic, whatever that is.” It may explain the recent tumult when Walmart’s premium outdoor site went live. Brands like Black Diamond and Leki, who thought they were entering into an arrangement in which Moosejaw curated products for them, found instead that their products appeared to be on sale at Walmart.com. To Black Diamond’s John Walbrecht, it was a bait and switch: BD doesn't sell products for everyday consumers, and it's fully committed to being premier rather than balanced. “We’re selling experiences and equipment to people who know what it’s used for,” he says. “If you want to know whether to buy a Camalot X4 or an X4 offset, you won’t get it at Walmart.com.” Adds Leki’s Greg Wozer, “We’ve built our brand on the backs of specialty retail, not in big-boxes,” he says. “That image gap between our name and the Walmart name was too big. I hope we didn’t betray anyone’s trust in the brand, because specialty retail is where we really belong.” Conversely, Craghoppers, another brand on Walmart’s outdoor site, decided to stay in. “What’s important to us is that we can protect our prices, and we can tell our brand’s story,” says Dennis Randall, president of Craghoppers North America. “We believe in Moosejaw’s ability to curate, and this situation is not at all changing what we do as a company.” For Randall, the balanced approach just might be the right one. “People deserve to be in the outdoors at any economic level,” he says. “And this feels to me like a great way to invite more diversity.”

Make Yourself Indispensable

So say you decide to go premier. What does that look like? For some retailers, it’s a matter of offering something that’s too big, too expensive, or too complicated to buy online. Take Lee Hoffman, who opened his overlanding store, Altitude Industries, in Evergreen, Colorado, last year. “We have a lot of products where people are unsure about how to use them, and there are a lot of options, and they need expert guidance,” he says. That includes rooftop tents, racks, and the like—objects that consumers want to touch, feel, and lift. “Overlanding is sort of a project for people, not a single product,” Hoffman says. “People want to build a rig, and they want to partner with someone hand in hand.”

Renaissance Trent Thomas, of Black Dome Mountain Sports in Asheville, North Carolina, made a conscious decision to focus more on hardgoods than softgoods because hardgoods are more difficult to suss out online. “It’s more difficult to get real expertise on a computer screen,” he says. Thomas offers heat-molded bootfitting at his shop, and the pull is obvious. “Let me know when you can get a custom fit online and I’ll change my tune,” he says. Because the immersive experience is already built in, location is key for some retailers. “We have an advantage because we’re right on the playground,” says Kat Jobanputra, senior vice president for rental and retail at Alterra Mountain Company, which owns 14 ski resorts in North America. Their shops are slopeside, where consumers can take skis and snowboards out for a demo, seeing other people using hardgoods and softgoods exactly where they’re supposed to be used. The built-in environment is already vibrant. The inspiration is front and center. Says Thomas, “We’re really region-specific—we sell hiking boots and climbing gear that works for the terrain and conditions of our area, or for people coming up from Atlanta,” he says. “It’s just another way to find a good niche.”

PHOTOS BY COURTESY

Community Center, Not Computer Screen

For Betsy Bertram, brand manager at Townsend Bertram & Company Adventure Outfitter (see page 59), our phones and computers are now work, plain and simple. “With our leisure time, we don’t want to feel like we’re in the office,” she says. “We want to get away from our screens and have experiences—and that includes in-person shopping.” Bertram considers her store more of a community center than a retail shop, a place where people come in for a great conversation with a favorite staff member, or a place where picking up a boot and turning it in your hands can be the real inspiration for a dream. “It’s a really limited view to think of specialty outdoor shops as [just] stores,” she says. “There’s nothing about a computer that’s inspiring.” What’s inspiring? In short, everything that’s not selling products. The shop’s monthly yoga classes— which cater to a cross-section of women in their 70s, parents and children, and people who might be intimidated by a studio—are so popular that they’ll become weekly in January. Their monthly Come on in: Retailers across the country focus on creating a unique shopping experience to lure customers.

Adventure Friday events combine films, speakers, fundraisers, and custom coffee and beer from neighborhood roasteries and breweries. They’ve collaborated with local nonprofit The Monti for live storytelling evenings. “You need to look outside of the industry, out of the box, by connecting to meaningful causes, even if they don’t seem to have anything to do with the outdoors,” she says. “Insert yourself into a group with a strong following and shared values and you become an experience, too.” The value of a passionate, informed staff can be leveraged in a major ways, says Black Diamond’s Walbrecht: “Online or in a big-box, you can’t have a clinic about how to use gear from someone who’s truly knowledgeable. What tent should you buy? It depends. Where are you going? What season?” He continues, “As a brand and an industry, we want people to have great experiences that bring them back. A retailer you trust is a way to guarantee that: it will keep experienced consumers and make sure a new consumer’s experience is a good one.” Thomas says he’s had employees who have been with him for 30 years. “I think our newest employee has been there for 10,” he says. And Hoffman is a true believer that his own passion is the greatest asset at his store. “I’m not selling stuff just to sell stuff,” says Hoffman. “I love our products, and that doesn’t translate across a computer screen.” Bertram believes that the pendulum is starting to swing back to a craving for specialty experiences and personal connection over online shopping. She cites recent studies about how time spent on Facebook is a risk factor for depression. A Goldman Sachs memo from November 2017 found that 51 percent of consumers prefer to buy clothing and shoes in-store, 44 percent want to experience a product by touching it, and 23 percent of customers say socializing is the reason they visit stores. Emily White, of Rivers Roads and Trails in Milford, Ohio, agrees: “Consumers who are inundated with screen time are seeking out physical connections,” she says. “When there’s a true community, it builds a collaboration where the consumer can actually take ownership of the retail business and its continued success.” Teddy Schiavoni of Summit Ski and Board in Boston asks this question: If brick and mortar retail were dead, then why is Amazon opening up stores? “Just to light a sign?” he says. “No, it’s because they know consumers want to go in and experience something real. They want to go into the local shop because, quite frankly, opening a cardboard box isn’t that gratifying.”

THE DAILY DAY 2 / NOVEMBER 9, 2018

SCENE

CA P TU RIN G TH E S H OWâ&#x20AC;&#x2122;S K E Y M O M E NT S

Inside Out

Grab some camp food and a sleeping bag, and you could live in these booths.

3 2

PHOTOS BY LOUISA ALBANESE (3); NICK COTE (1)

THE DAILY DAY 2 / NOVEMBER 9, 2018

1. Is it just us, or does OR’s tiny house seem a little bigger this year? 2. Danner’s booth is a joiner’s dream. 3. United By Blue’s A-frame evokes a cozy mountain cabin. 4. Add air for a good time at Thermore. 5. Home is where you pitch it at Hippie Camp.

4 5

THE DAILY DAY 2 / NOVEMBER 9, 2018

SCENE

Winter Market Look Book

It’s not all plaid and boots. (OK, yes, it is mostly plaid and boots.) Some attendees used Day 1 to strut their stuff alongside the gear.

3 2

THE DAILY DAY 2 / NOVEMBER 9, 2018

1. Eric Henderson of Meteorite PR shows off preppy duds and shoes made for walking the show floor. 2. Carson Richey of Alabama Outdoors singlehandedly brings overalls back in her smart workwear ensemble. 3. It’s tick season somewhere: BLACKYAK’s Maximilian Nortz gets bold with socks on the outside. 4. Backcountry Outfitters’ Jay Kozel channels Wes Anderson in his Day 1 attire. 5. It’s the little things: Stacy Newton rocks the full brim and statement scarf at Kooringal. 6. Here’s looking at you. Rudy Gonzales smoulders in a Cockpit USA vest.

PHOTOS BY LOUISA ALBANESE (5); NICK COTE (1)

THE DAILY DAY 2 / NOVEMBER 9, 2018

SHOWING OFF TH E S T O RY B E HIN D W INTE R M A R K E T

Carpe Diem

Industry movers and shakers descended on the Colorado Convention Center to kick off Winter Market. SLAYIN’ THE DAY

Ah, Day 1 of Outdoor Retailer: You’re fresh, well-rested, and your stoke about catching up with old friends and mingling with new ones is at its peak. New gear beckons from every booth and possibilities abound around every corner. Your show calendar is stocked with happy hours, benefit gear sales, and scintillating seminars. Today is your day.

392,000: TOTAL SQUARE FOOTAGE OF THE SHOWROOM FLOOR (THAT’S MORE

THAN 8 FOOTBALL FIELDS)

“OH YEAH! @OUTDOORRETAILER IS BACK IN TOWN! FAKE SHRUBBERY, LAWN FLAMINGOS, AND MUSTACHES ... LET’S DO THIS!!!” @COSAADVENTURESS “DONE ANYTHING STUPID LATELY?” [OVERHEARD NEAR RAB] 18

THE DAILY DAY 2 / NOVEMBER 9, 2018

PHOTOS BY COURTESY

COUNTRIES REPRESENTED

“THE AMOUNT OF S*** THAT WE BUY FOR OUR DOGS…” [OVERHEARD NEAR OLLYDOG]

100

PHOTOS BY COURTESY

PERCENT RADTASTIC

“OVERHEARD AT #OUTDOORRETAILER INDUSTRY BREAKFAST: ‘SELF CARE AND MENTAL HEALTH IS GOING TO OVERLAP WITH THE ACTIVE [OUTDOOR] MARKET IN A BIG WAY.’ UH, YES PLEASE.” @KATIEBOUE

25: NUMBER OF BRANDS IN ATTENDANCE THAT SIGNED THE CAMBER CEO PLEDGE TO INCREASE DIVERSITY, EQUITY, AND INCLUSION ACROSS THE INDUSTRY

“HOLD ON, I GOTTA GRAB STICKERS. MY KID LOVES STICKERS.” [OVERHEARD NEAR STICKER MULE]

THE DAILY DAY 2 / NOVEMBER 9, 2018

NEWS

Question of the

Day

“Yay, women! I’m excited for all the diversity and for who got elected. I felt very proud that change is happening.” Nina Brito, national sales manager for Toad&Co

“I’m pleased that we’ve returned once again to having different political parties in the majority in the Senate and House. One-party rule wasn’t getting us anywhere. I’m eager to get started on the next election. Give me a doorbell to ring.” Tom Wheeler, president, Wigwam Mills

THE DAILY DAY 2 / NOVEMBER 9, 2018

“I’m excited there are more than 100 women in Congress. Less than 100 years ago, women couldn’t vote.” Summer Mayer, design manager for Sherpa Adventure Gear

“I’m encouraged and hopeful. It just felt like there were a lot of people excited about this election, different from other elections. There was a lot more buzz. Usually, we only get that for the presidential elections. ” Ethan Peck, PR associate, United By Blue

PHOTOS BY K ASSONDR A CLOOS

How did Tuesday’s election results make you feel?

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LONG HAUL

Green DWR goes the, er, distance in Black Diamond’s Distance Wind Shell.

PHOTO BY LOUISA ALBANESE

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THE DAILY DAY 2 / NOVEMBER 9, 2018

Top 3 Things Not to Miss! WELCOME TO DAY 2

•

FRIDAY, NOVEMBER 8

EDUCATION

PROMOSTYL: SPRING/SUMMER 2020 TREND INFLUENCE MR 301-302 • 10-11 a.m. Promostyl is diving into the inspiration for the Spring / Summer 20 season’s colors and materials relevant to all markets. It’s all about trends at Winter Market!

_______________________________________________ EDUCATION

EVERYONE’S OUTDOORS: FIVE MINUTES, ONE BOLD IDEA The Camp (Booth 32005-UL) • 2:30-3:30 p.m. Join us for a fast paced, inspiring exploration of innovative and bold ideas by entrepreneurs, artists, activists, and thought-leaders around equity, inclusion, and belonging in the outdoors.

_______________________________________________ EVENT

SHOP THE FLOOR WITH AN OUTDOOR INDUSTRY VET By the Blue Bear • 3:30-4:30 p.m.

PHOTO BY ALEKS DAHLBERG ON UNSPLASH

Want an inside look at how an industry vet shops the show floor? Meet at the Outdoor Retailer flag in the foyer to meet other retailers and get an inside look at how an outdoor industry vet takes on the show floor!

FOR A COMPLETE LISTING OF ALL THE LATEST EVENTS, HAPPENINGS AND SHOW NEWS

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HERO SHOT

STRIKE IT RICH

SEE IT AT BOOTH #48075-UL

Sustainability, survival, and Scandi style combine in the Kupilka FireSteel 8.

PHOTO BY LOUISA ALBANESE

Sure, you could light your fire with a plain old matchâ&#x20AC;&#x201D;but the discriminating campfire architect would surely prefer this sleek firestarter. Steel for the striker is a byproduct of the metal industry, wood-based cellulose fibers join thermoplastic to form the handle, and the cord comes from ethically produced reindeer leather. Survival has never looked this good. [$23]

THE DAILY DAY 2 / NOVEMBER 9, 2018

There are places where compromise is out of the question. So when you need both comfort and durability, reach for cotton. Cotton fabrics with performance finishes are engineered to protect from scrapes and snags. They’re also naturally breathable and soft. With gear that does all this, there’s no limit on where you can go.

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EVERYDAY IS A BASELAYER DAY

FOR GIRLS. BY GIRLS.

Q&A Sharon Houghton

5 QUESTIONS FOR…

Managing Director, Outdoor Group at Active Interest Media that removes the paywall to give the entire outdoor industry access to the great content we’re delivering. The more barriers we can remove to provide access, the more readers will come to us first.

3. Why did you decide to make this change with SNEWS after almost 35 years of having paywalled content?

Sharon Houghton started as a sales rep for BACKPACKER eight years ago, working her tail off and rising quickly through the ranks at Active Interest Media through her passion, leadership, and integrity. She was recently recognized by Folio: magazine as one of the 2018 Top Women in Media, and continues to grow and evolve all the media brands she leads, which include BACKPACKER, SKI, Climbing, National Park Trips, Outdoor Guide, Warren Miller Entertainment, and SNEWS (snewsnet.com).*

PHOTO BY SAR AH HEINLE

1. You lead a diverse group of media brands that range from consumer to B2B, including both traditional magazines and digital-only sites. How does your approach vary for each type of brand?

Ultimately, each brand is there to serve its audience, whether it’s the outdoor B2B industry like SNEWS or consumer-facing like BACKPACKER. We have deep engagement with our readers and want to make sure we’re delivering content they’re eager for.

2. What's the biggest challenge media outlets face today?

It's the noisy environment. There are so many places stealing audience attention and much of it is just that, noise. At AIM we have brands that have decades of authenticity and trust behind them, and that's something that’s impossible to replicate. We’re constantly looking to evolve how we deliver that trusted content to our readers. For example, for many years SNEWS has been a subscription model and recently we made a change

SNEWS is the number-one news source for the outdoor industry and we feel the news and storytelling we’re doing should be available to everyone in order to accurately inform our industry peers. It’s something that people have been asking for for many years, and it’s taken some time to adjust our model to make it work. As a small media property, we rely on our subscription revenue and advertising partners to support us. It’s that support that has allowed us to deliver the highest level of content within the industry, so it was no easy decision to give up that revenue. But we felt we had some other solutions, such as sponsored brand spotlights, which allows us to tell our partners’ stories in a deep way, plus a new model that makes brands pay for the ability to post their press releases and access our highly engaged, curated audience.

4. There are so many ways to disseminate information these days. Why should brands pay to post their press releases? Attention is the hottest commodity, and it’s a scarce resource today. Brands lean on media outlets to help them tell their stories, whether it’s through paid media, custom content, or press release distribution. At the end of the day, SNEWS has a powerful platform and strong attention from our readers that can help brands grow their business. But, like them, we are

a business too. Brands already pay for press release distribution across many available services and platforms, like Outdoor Sportswire and Cision. SNEWS is simply one more option, and we believe the best option for the outdoor industry.

5. What are outdoor media doing right now to grow readership, drive traffic, and cut through all the noise?

As passion-based content providers, outdoor media brands have a strong relationship with readers. Ours are passionate about our content and willing to invest good time and money in what we deliver. That’s why it’s critical that media outlets have a two-way dialogue with their readers. We have to understand what they want and overdeliver so that we’re the one they come to first. We also have to be nimble, constantly evolving, and always looking for needs in the market. SNEWS is a great example. Our traffic and time on site is higher than ever, thanks to the content that SNEWS delivers every day, including important research projects like our sexual misconduct and workplace bias survey and innovative Retail College training tools like our “Boost Your Sales: Footwear” course (page 46). People are coming to our site for this content and, of course, the press releases are a part of that trusted ecosystem. —Courtney Matthews Media Talk Houghton and several other media gurus will talk about the murky waters of earned editorial and branded content and the future of print and digital storytelling in a panel discussion today at 10 a.m. at The Camp (booth #32005-UL).

*SNEWS is also the editorial power behind The Daily. THE DAILY DAY 2 / NOVEMBER 9, 2018

Q&A

Angela Hawse 5 QUESTIONS FOR…

Board President, American Mountain Guides Association

3. AMGA was a major partner in the #SafeOutside survey of sexual misconduct in the climbing community. What is AMGA doing to make guiding safer for everyone?

When Angela Hawse first learned to climb in college, her instructors expected her and her classmates to lead climb after only a week of top-roping. “I learned a lot by getting thrown into experiences,” she says, now 35 years into her guiding career. Hawse is one of only nine women mountain guides licensed to guide internationally through American Mountain Guides Association (AMGA). She has led expeditions in the U.S., Canada, Iceland, Chile, and many other places—all of which make her well-suited to become the newest president of AMGA’s board of directors. 1. What was your experience as one of a few female mountain guides in the 1990s?

I loved it because mountain guiding wasn't gendered like sports were in high school. It was an athletic endeavor where we were all just equal. I think it took me a number of experiences to build up my confidence through being successful in climbing mountains and being a guide. I didn’t feel like I had to prove myself to others. It was more like I had to prove myself to myself to belong there as a woman.

THE DAILY DAY 2 / NOVEMBER 9, 2018

Some of the challenges were learning how to adapt risk management for myself, simply because I was smaller than most of the people on my rope. I could look at my guy friends who were using a technique that wasn’t something I could do safely simply because of my size. I had to adapt my technique to be a little more conservative and find other ways that I could make up for my size.

2. Favorite mountain story?

In 2003, I led a group of women on

I don't think we can "ensure" mountain guiding is a safe environment (there's always risk), but we can help to reduce the physical risks as well as the risk of harassment or assault. We train our instructors and guides on professionalism, which includes treating all clients (and others) with respect, and clearly avoiding behavior that might be viewed as harassment. We hold our members and guides to a robust Code of Ethics and Conduct. We can and have investigated and implemented sanctions when this is violated. We've brought in a nationally recognized expert on inclusivity to train our instructors and members on how to work respectfully with all. Finally, while we can't control guides who aren't associated with AMGA, we aim to be role models for the entire industry.

4. AMGA offered its highest number of female-specific scholarships (for classes and expeditions) this year—12 out of 29 total. What does that say

about the association’s advancement?

Before it became the buzz in the industry, we had talked about how there aren’t enough women in our programs. We’ve really looked into that question and jumped on the back of all this momentum. We’re at a point where were recognize that diversity is important and the more voices that we have—women and people of color—the stronger we are as a community and as guides. This new high bar of female scholarships shows that AMGA has reached a state of maturity. A lot of guests request women guides. We want to have more women out there, and we’re taking the steps we need to do it right. These scholarships will make it happen.

5. What are your top goals for the AMGA?

I want to help build relationships to unify our guiding community, because over our history in the U.S. we've been divisive and inconsistent with standards and certifications. Someone who fixes your toilet has a license. Why shouldn’t someone taking you up the Grand Teton? I want to engage with the guiding community and help educate them about what AMGA is doing on their behalf, such as advocating for improved access to public lands through our membership with the Outdoor Access Coalition. Another goal is improving the culture of awareness and inclusivity. The more we can bring women, people of color, and people of different backgrounds into the program, the more we’ll make it a safer place for everyone. —Amelia Arvesen Weigh In Take the outdoor industry sexual harassment and assault survey here: bit.ly/SHSASurvey Deadline: Nov. 19

PHOTO BY MARKUS VAN METER

Ama Dablam in Nepal. I met them guiding with Chicks with Picks, a female ice climbing group. They knew I’d been doing expeditions and also a lot of service work and fundraising. But they wanted to do something bigger—something technically challenging but doable—and raise money for the dZi Foundation to start schools in Nepal. We brought in $23,000 and successfully climbed the mountain without any Sherpa support, which was really hard. It was just a really proud experience to work that hard and have such a successful outcome.

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Q&A

David Weinstein 5 QUESTIONS FOR…

State and Local Policy Director, Outdoor Industry Association

2. What kind of influence does the industry wield on the local level?

After spending five years as the Western conservation finance director at the Trust for Public Land (TPL), David Weinstein is back on staff at Outdoor Industry Association (OIA) once more. Thanks to years spent on the art of crafting ballot measures—like the one Denver just used to fund recreation and conservation with a new tax—he jumped right in as OIA chose which measures and candidates to endorse and oppose for the midterms. He’ll be guiding the industry as it gains power at the state and local levels, which includes getting industry members involved with important ballot measures. 1. You’re just the second person to hold this position. How has the industry’s involvement at the local level evolved? Evolved is the right word. It’s certainly still evolving. Utah created the first outdoor recreation office in 2013, somewhat in response to murmurs at the time that Outdoor Retailer might move out of the state because of policies coming down from the federal and state levels. Governor Herbert wanted to prove that he wanted to work with the indus-

THE DAILY DAY 2 / NOVEMBER 9, 2018

try on outdoor recreation issues and that he wanted to keep the show. More offices were created slowly but surely, and then a major inflection point came in November 2016. We were all a bit surprised when the new administration came in, and I think that’s when the power of state and local work was really underscored, as federal issues became way more difficult. At the local level, we talk a lot about the economic impact of the outdoor industry, and that piece is certainly huge. But it’s so much more than that.

It’s getting stronger and stronger. As more state outdoor recreation offices are created, and OIA and partner organizations like People for Bikes, Outdoor Alliance, American Alpine Club, and others are able to be more effective at bringing the work into the state and local jurisdictions, the more power they gain. Everyone is starting to understand that $887 billion is spent on outdoor recreation every year. We want to keep refining that number to show its impact at the hyperlocal level, so folks can speak to city councils and county commissioners about the economic impact within their own cities and counties.

3. How do you get a measure on a ballot?

It’s a long process. TPL, for example, has been working on Denver’s ballot measure to support recreation with tax funding for more than a decade. We’ve worked with different mayors and city councils, and tried to find champions. There’s always been a strong need for more funding. Denver is the only Front Range jurisdiction and one of the few Front Range counties that doesn’t have a dedicated source of funding for trails, parks, and conservation purposes, which is a requirement for state-wide conservation programs like the Conservation Trust Fund. Once it’s clear that there’s public interest in approving the measure, the next step is to present research to elected officials. If they like what they

hear, then you conduct public opinion polling. It's important to be within striking distance before expending a lot of resources on trying to get a measure passed. Then, you work on the ballot language and the resolutions, and you work with the city council or county commissioners or, at the state level, legislators, to get it on the ballot. Then you campaign, and then there’s election day.

4. That’s a lengthy process. What makes a ballot initiative successful?

There are three main things I looked for at TPL to pass measures at the local level: a demonstrable need for the measure, elected official leadership—having elected officials who are against what you’re trying to pass can easily sink the measure—and an onthe-ground coalition of people who can really carry the water. You need champions who are known and local to the community.

5. How can brands get their customer base engaged and involved politically?

Politics, for all of its negativity and divisiveness right now, is very visible. Brands that are politically engaged in a way that’s commensurate with their core values can inspire regular people and their customer bases. We saw that in the monuments fight. The outdoor industry really took a stance, and millions of people were writing in with comments about the protection of our national monuments. We also have healthcare issues in this country and an aging population of Boomers. The outdoor industry has an opportunity to get these folks more active, which saves money for the government and, ultimately, all of us. Recreation isn’t the answer to those problems, but it’s part of the answer. —Kassondra Cloos

PHOTO BY NOAH DILLE

These outdoor recreation offices are able to span across different silos within government, to reach conservation, stewardship, public health and wellness, workforce training, and education, too.

Visit the HI-TEC速 booth to learn more located at Booth #49004-UL

SUN PROTECTION COMFORT STRETCH

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Comfortable Anywhere is our brand promise that our products are packed with state-of-the-art features, comfort and versatility. Enabling an excellent outdoor experience at an incredible value. 2018. HI-TEC速 and the HI-TEC速 logo are registered trademarks of HI-TEC速 Sports International Holdings BV

Connect with us @hitec

OUTDOOR RETAILER SHOW AREAS

Winter Market 2018 Let the games begin: The action kicks off right in the entry hall.

Venture Out is a destination for retailers to discover and explore modern outdoor trends and better understand how the definition of “outdoor” is changing. Head to Venture Out to see some of the brands pushing the limits in the outdoor industry, or grab a latte from Generous Coffee in the community space.

INNOVATION GALLERY LOCATION: UPPER LEVEL, BOOTH 43005-UL

THE DAILY DAY 2 / NOVEMBER 9, 2018

See all Outdoor Retailer Innovation Awards finalists on the show floor! Throughout Winter Market, those products and retail services at the forefront of the industry and selected for the final round will be on display. Stop by and take a look at the future of outdoor.

THE CAMP LOCATION: UPPER LEVEL, BOOTH 32005-UL The Camp provides elevated education on the show floor—from the latest issues stores are facing to industry trends. The Camp will

focus on the stories, products, trends, and people that help drive traffic to retailers, and will provide daily education to inspire fresh ways to think and sell outdoor products year-round. Don’t forget to grab a cup of joe from Goodhart coffee!

innovation, the Trend + Design Center anchors the supplier story at Outdoor Retailer and serves the design audience with a compelling variety of education and networking events.

TREND + DESIGN CENTER

LOCATION: UPPER LEVEL, BOOTH 380187-UL

LOCATION: UPPER LEVEL, BOOTH 53103-UL The Trend + Design Center is where the design and R&D community gathers to hear what’s next. From trend forecasting to industrial design and materials

HIGH ALTITUDE DEN

On belay? Belay on! Stop by the High Altitude Den for climbingfocused activations, a place to hang, and daily happy hours with Goodhart Coffee from 3:304:30 p.m.

PHOTOS BY OUTDOOR RETAILER

VENTURE OUT LOCATION: UPPER LEVEL

OUTDOOR RETAILER SHOW AREAS

RETAILER + REP LOUNGE LOCATION: UPPER LEVEL, BOOTH 38103-UL Need a place to chill or have a quick meeting? Come to the Retailer + Rep Lounge to hang, put your feet up, or access Wi-Fi.

MOTHER’S ROOM LOCATION: STREET LEVEL, MR112 Calling all moms ... Head to the Mother’s Room to nurse, pump, have some refreshments, or hang with your little one.

INFO DESK LOCATION: STREET LEVEL, FOYER OF THE EAST ENTRANCE (BY THE BLUE BEAR) Have a question? Just head to the Info Desk and our staff will be ready to help.

HOUSING DESK LOCATION: STREET LEVEL, NEXT TO REGISTRATION EventSphere, the official housing partner of Outdoor Retailer, will be on site at Winter Market to help with your reservations. Find the housing desk next to registration in the east entrance and be sure to book your housing for the Snow Show in January!

COAT & BAG CHECK LOCATION: STREET LEVEL, MR102 The communal tables in Venture Out are a great place for casual meetings.

THE DAILY PREVIEW

Drop your bags and jacket and hit the show floor!

What do customers want? That’s the million-dollar question. Lucky for you, The Daily gives the answer away for free every day at Outdoor Retailer. Pick up The Daily to read original reporting on gear trends from retailers and keep abreast of all the products launching at the show.

THE DAILY DAY 2 / NOVEMBER 9, 2018

OUTDOOR RETAILER SHOW MAP

THE DAILY DAY 2 / NOVEMBER 9, 2018

OUTDOOR RETAILER STAY CONNECTED

MOBILE APP

Download the Outdoor Retailer Winter Market mobile app to have all the show information you need in the palm of your hand. In the mobile app, you can access: Floor plan Exhibitor list Events Education schedule Product gallery Walking map Local info And more!

Search “Outdoor Retailer” in your app store and get access to everything you need to make the most out of the show.

SHOW PLANNER

The Show Planner is an online platform for retail buyers, importers/distributors, designers, nonprofits, independent reps, and working media to help in the show-planning process. Within the Show Planner you can find these great tools: Exhibitor list Interactive floor plan Education and events schedule Matchmaking Mobile app information Communicate with exhibitors View products

All you need to do is log in to your Show Planner and start planning your show!

MATCHMAKING

Let’s be friends! Stay connected before, during, and after the show…

Instagram Facebook Twitter YouTube

@OutdoorRetailer @OutdoorRetailer @OutdoorRetailer @OutdoorRetailerShow

The matchmaking tool is part of the Show Planner, and it brings exhibitors and retail buyers, importers/ distributors, designers, nonprofits, independent reps, and working media together before the show starts. The Show Planner enables you to search for exhibitors based on product category, location, new to the show, and other filters. Attendees can get in touch with exhibitors to find out more information or request an in-booth appointment during the show. Log in to your Show Planner and explore the exhibitors and products you’ll find at Outdoor Retailer Winter Market.

THE DAILY DAY 2 / NOVEMBER 9, 2018

THANKS TO OUR 2018 SPONSORS NOVEMBER 8 - 11, 2018

C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O

TITLE SPONSORS

PLATINUM SPONSOR

GOLD SPONSORS

SILVER SPONSORS SPONSORS AS OF 10/19/18

GEAR TRENDS Footwear p. 38 Lifestyle Footwear p. 40 Socks p. 41 Insulation p. 42 Gloves p. 44

PHOTOS BY COURTESY

Wear-everywhere warmth: The Cotopaxi Rayo Down Jacket features responsible down and a DWR finish (page 43).

ALL PRICES ARE MANUFACTURERâ&#x20AC;&#x2122;S SUGGESTED RETAIL PRICE (MSRP).

THE DAILY DAY 2 / NOVEMBER 9, 2018

GEAR TRENDS FOOTWEAR

Alter Egos

Performance footwear adapts to polarizing consumer demands— while taking comfort to the max.

BY COURTNEY HOLDEN

Double Duty

With consumers overall (especially millennials) looking to downsize their closets and buy better, more purposeful products, it’s no wonder that footwear brands are doubling down on doubling up. Hiking shoes are now light enough for users to pick up the pace into a trail run. Approach shoes are nimble enough to handle the climb itself. “It’s a great selling tool to be able to pitch the multiuse aspect when you know it’s a truly multi-capable shoe,” points out Rob Gasbarro, coowner of Outdoor 76 in Franklin, North Carolina.

Let There Be Leather

Brands are also offering more rugged traditional hikers, often made from leather. “While the lighter, more technical gear is becoming more and more popular, many people are going against the grain,” says Mike Friece, manager at Granite Chief Ski & Mountain Shop in Truckee, California. “We still have a solid amount of people come in looking for a heavy, high leather boot. It’s what they grew up hiking in and will always hike in. Some people just don’t want to change when they have something that works.”

Ooh and Ahh

With fewer seams, knit uppers reduce friction and maximize freedom of movement. Those benefits ladder up to one thing: a great fit right out of the box. “It all plays back to that comfort story,” says Brenda Mohr, merchandise manager at the Alpine Shop in St. Louis, Missouri. “You put it on your foot and you’re like, ‘Ooh, this is really super-comfortable!’ ”

PHOTOS BY COURTESY

THE DAILY DAY 2 / NOVEMBER 9, 2018

1. The dual-purpose XAlpine Pro ($160) from Salomon has a trail running fit, feel, durability, and lightness with a rugged, grippy sole for climbing. Take it horizontal or vertical.

2. Low profile and responsive thanks to a rubberized EVA midsole and outsole, HOKA ONE ONE’s Hupana Flow ($115) doesn’t slack on comfort. Its knit upper and extra eyelets allow for different lacing and fit options.

3. A compression-molded EVA midsole in KEEN’s Venture Mid Leather WP for men ($190) adds support for any terrain, while an integrated heel stability system dubbed KonnectFit anchors the heel. 4. Made with nubuck leather, the women’s Sapphire 8” Insulated B-Dry Waterproof Boot ($175) from Oboz is a winter musthave. The 3M Thinsulate insulation keeps toes toasty, and plaid accents add style. 5. Waterproof, full-grain leather lends a burly edge to Helly Hansen’s Loke Bowron Leather shoe ($120). Athletic style and a versatile silhouette make this a great travel companion for all types of trails. 6. La Sportiva’s Blizzard GTX for men ($199) offers comfort and performance with a four-way stretch, abrasion-resistant mesh scree guard. A proprietary Frixion AT 2.0 rubber outsole and integrated tungsten alloy hobnails maximize traction. 7. With PrimaLoft Gold Insulation, a proprietary waterproof membrane, and a traction-enhancing outsole from Vibram, Danner’s suede Arctic 600 ($220) is ready for, well, the Arctic.

THE DAILY DAY 2 / NOVEMBER 9, 2018

GEAR TRENDS LIFESTYLE FOOTWEAR

Something Afoot

Subtle technical features, a vintage aesthetic, and sustainable practices rise to the top. BY COURTNEY HOLDEN

Undercover Tech

Lifestyle footwear has a little secret: It’s getting more technical. Check beneath that suede upper to find subtle lugging for extra grip on everyday adventures. Or look beyond that chic exterior to find an especially responsive midsole. Mike Friece, manager at Granite Chief Ski & Mountain Shop in Truckee, California, has seen his customers opting for the style-plus-tech double feature because they want to be able to stay upright walking across the ski resort parking lot—yet still look good for après. “In a way,” he says, “it’s almost downsizing by having one shoe do it all.”

That ‘70s Shoe

Brands are dusting off the archives and busting out throwback stylings. In women’s, the chunky profiles and fringe of yore make a comeback with a modern twist, while in men's, the military-esque boot look (remember Doc Martens?) returns to the scene. “People are nostalgic,” Friece says. “They want to wear the thing they had when they were younger because they remember it fondly.”

Making Waves

Most customers don't currently look for a sustainability story in their footwear, but some brands are hoping to change that, notes Rob Gasbarro, co-owner of Outdoor 76 in Franklin, North Carolina. “I’m just glad shoe builders, especially the big ones, actually have green initiatives,” he says. “It would be even nicer to see consumer demand drive that more.” In an effort to be eco-friendlier, trendsetting footwear brands are using renewable resources (namely hemp and bamboo) and repurposing waste materials. 1. Within the urban-ready exterior of Forsake’s Lucie Mid for women ($140), there’s technical tooling like subtle lugging, a TPE insole with shock-absorbing heel, and waterproof materials. 2. KEEN’s Eastin 8” Lace Boot for men ($190) is individually hand-finished with direct-inject construction for extreme durability. A proprietary airinfused outsole and midsole provide bouncy cushioning and rebound.

4. Merrell’s waterproof, insulated women’s Haven Cork boot ($240 for the tall silhouette) is a study in ecofriendly footwear, thanks to a natural cork heel wrap, 50-percent recycled PET lining, and a 5-percent rice husk/15-percent recycled rubber outsole.

THE DAILY DAY 2 / NOVEMBER 9, 2018

4 PHOTOS BY COURTESY

3. Chaco’s Borealis Quilt WP boot ($130) features a coffee-based charcoal fleece lining that repurposes a coffee industry waste product to add warmth and odor control. The brand’s beloved webbing strap lends a touch of fun.

GEAR TRENDS SOCKS

Merry and Bright

Patterns and colors get the spotlight this winter. BY M.T. ELLIOTT

Toward Different Ends

Socks are trending in two directions: up and down. “Things are definitely starting to get taller, like crews, and also even shorter in the no-shows,” says Annie Evans, owner of Joy of Sox in Breckenridge, Colorado. The taller crews provide enough real estate to show off new colors, patterns, and designs—and brighten up any sock wall.

Sock Stocks Rising

If socks prove their worth outdoors, why not invite them into the office or home? The earned loyalty from a sock brand that performs well running or hiking can have customers reaching for a second pair for milder settings. In general, customers are realizing that higher-end socks are worth the dough. “I see a lot of alpaca,” says Evans. “People are starting to treat themselves well and invest a little money in their socks.”

The Places They’ll Go

Socks that represent local attractions or aspirational scenery are popular, too. Tom Dimler of All the Range Mountaineering in Westcliffe, Colorado, says he’s selling more wool socks with nature-inspired designs. “Brighter colors have been more popular in a crew, and I have some with a mountain scene on them, and those tend to be selling more,” he says. Recent innovations in sock knitting have allowed for more detailed patterns—and even for printing onto the socks—and brands are hoping they catch the eye of retailers and customers alike.

1. The knitted Fits Invisible Sock ($14) features seamless, one-piece construction. The small package uses the brand’s toe cup—which conforms to different forefoot shapes—and a deep heel cup to prevent the sock from slipping around inside the shoe. 2. Farm to Feet is extending its Community Collection, which will include the merino Bozeman ¾ Crew ($21)—it features a colorful pattern inspired by its namesake town and a seamless toe closure, too. 3. Darn Tough brings tactical tech to the backcountry with its Outer Limits ($TBD) sock. It’s articulated for a boot fit, with a ventilating mesh structure and cushioning underfoot and along the shin. 4. A humpback whale splashes amidst geometric block patterns on Wigwam’s Fynn Crew ($22), knit from a blend of poly and Tencel. 5. The redesigned Sport Support line (prices vary) from Point6 are all compact spun to reduce pilling and wear. They use mesh in the midfoot for breathability and add cushioning in the toe and heel.

THE DAILY DAY 2 / NOVEMBER 9, 2018

GEAR TRENDS INSULATION

Puffed Up

Insulation gets ever more versatile, sustainable, and durable. BY M.T. ELLIOTT

Every Which Way

Lately, consumers are asking their insulation to work harder, longer, and across more activities. Brion After, owner of Independence Run & Hikes in Carbondale, Colorado, looks beyond traditional running brands because they typically don’t accommodate a customer base that demands greater functionality: “We keep an eye out for products that can be used at a higher output—things that can be worn as a midlayer if they’re skiing or as an outer layer if they’re moving faster,” he says. “I’m starting to see more products with a hybrid mix of technologies, like something with a windproof front and breathable back.” Runners who, come winter, cross over to Nordic skiing are likely to find apparel that works for both pursuits.

Origin Stories

“The big thing I’ve been seeing on the insulation front is more sustainable down, more traceable down—brands are making sure it’s responsibly sourced,” says Johannes Griesshammer, an apparel buyer at Tahoe Mountain Sports in Truckee, California. “I wouldn’t say customers are coming in and saying ‘This is exactly what I’m looking for,’ but it’s something that people are paying attention to. I’m not sure it’s a deciding factor yet, but they're considering it.” As the industry pushes for more transparency—with tech and origin stories on hangtags, for example—consumers will find sustainable shopping even easier.

Everyday Puffies

For Michelle Maneval, a buyer/manager at Sheridan Sport Stop in Sheridan, Wyoming, the mountaineering and hiking crowd is a small percentage of her customer base. Puffies are great on the mountain, often hidden beneath a sturdy shell—but they don’t always hold up to the rigors of everyday life in a mountain town, and some weight-saving designs have come at the cost of reliability. This year, she's on the lookout for more durable insulated jackets: “People are trashing their puffy coats because the fabrics are so fragile. They’re on the hunt for more of a workwear surface.”

PHOTOS BY COURTESY

THE DAILY DAY 2 / NOVEMBER 9, 2018

4 5

1. GoLite incorporates recycled bottles into its lightweight women’s ReScooba Jacket ($150) knit fabric, which allows vapor to escape during intense efforts. It has DWR coating, a hood, and zippered chest and hand pockets. 2. The women’s adidas Outdoor Windweave Insulation Jacket ($225) is body mapped to provide differing breathability and protection during aerobic activities. It also touts a DWR for light rain and a self-stow pocket. 3. Helly Hansen brings its lightweight, synthetic LifaLoft insulation to a poly/ cotton mixed flannel fabric in the Insulated Shirt Jacket ($160). 4. The United by Blue Bison Puffer Jacket ($228) for men stuffs 190 grams of sustainable (and often discarded) bison fiber mixed with recycled polyester into a waterproof/breathable shell. It also has five pockets and headphone access for everyday lifestyle wear. 5. Stuffed with RSD weatherproof goose down for active insulation, the women’s Vision Down Parka ($TBD) from Black Diamond has an outer made of reinforced nylon ripstop and a merino wool backing on the interior to help regulate body heat. (It comes with climbing harness-friendly pockets, too). 6. The men’s Meridian Primaloft Jacket ($269) from La Sportiva is a midweight active insulation piece with stylish angled baffles in the body and lighter insulation in the arms. Features include zippered hand pockets, internal stow pockets, hem and cuff adjustments, and an articulated hood with a visor. 7. Cotopaxi mutes its usually bright palette for its 700-fill insulation Rayo Down Jacket ($300), which uses responsibly sourced, water-resistant down and a 20-denier ripstop face with a DWR finish.

THE DAILY DAY 2 / NOVEMBER 9, 2018

GEAR TRENDS GLOVES

Thermal Dexterity

Gloves are getting warmer and nimbler. BY ERME CATINO

Doubling Down

A glove that can withstand the demands and temperature shifts that come from backcountry skiing all day—and riding lifts—is a bit of a unicorn. Backcountry touring–focused shops like Alpenglow Sports in Tahoe City, California, often recommend a two-glove system: If you ski in relatively sunny, dry conditions like Tahoe, “Sometimes we even prefer two lightweight options,” says owner Brendan Madigan (think a liner and a softshell). If you live somewhere wetter, one of your choices should be waterproof.

The Workhorse

Katie Williams, Backcountry clothing accessories buyer, notes that “the simple, all-leather work glove has been strong for years and will continue to dominate this season.” What started with ski bums using Kincos treated with SnoSeal has grown into a full-fledged category line. “We sell a lot of leather work/ski gloves,” says Beau Walters, manager at Christy Sports in Breckenridge, Colorado. “People see them and like the style and feel, plus they’re cheap and full leather.”

Toasty Paws

“As winter progresses and cold intensifies, heated gloves become more appealing to resort skiers,” says Williams. Gloves that incorporate Primaloft Aerogel—a 98-part air, two-part solid that was originally designed to insulate space suits for NASA—are becoming very popular, too. 1. Outdoor Research’s Inception Aerogel Gloves ($99) incorporate Aerogel in the palm along with a four-way stretch softshell construction, keeping you warm while holding ski poles and ice axes. Bonus? Aerogel doesn’t degrade easily, like other types of insulation can. 2. Longtime pro skier Eric Pollard helped design the Signature Team Phantom ($115) from Dakine. The motostyled glove has a goat leather palm and shell, along with a Gore-Tex insert and PrimaLoft Gold Insulation.

4. Icebreaker’s warm and stretchy Tech Trainer Hybrid Glove ($60) merges a spandex and merino blend with Pertex Quantum Air fabric, which uses a more open weave for better breathability, plus DWR. The glove has touchscreen technology in the thumb and index finger. 5. For 2019/20, Rab has completely overhauled their glove line. The Guide 2 GTX ($150) is waterproof and warm enough for extended forays, with leather to reinforce key wear areas and variable PrimaLoft insulation on the back of the hand and palm.

THE DAILY DAY 2 / NOVEMBER 9, 2018

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PHOTOS BY COURTESY

3. Designed with a low profile and soft goatskin leather, the LEKI Griffin Tune S Boa ($170) incorporates a Boa closure system that dials in fit along the palm and cuff. Boa laces run along the glove's inside to minimize bulk.

A new Teflon for a new world. ®

Our changing world calls for more sustainable solutions. So we created the first-ever plant-based water repellent, with performance worthy of the Teflon® brand. We’re proud to introduce Teflon EcoElite™, the latest non-fluorinated innovation from Chemours. Learn more by visiting us at 54037-UL or at teflon.com/ordaily.

© 2018 The Chemours Company FC, LLC. Teflon®, Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.

SELL MORE FOOTWEAR IN snews YOUR SHOP W E K NOW OUTD OOR S

Introducing Boost Your Sales: Footwear, part of the SNEWS Retail College series

Our courses are designed for retailers and taught by retailers. We created a robust footwear training resource that will provide you with information to boost sales and enhance the customer experience in your store.

YOU’LL LEARN: › Backstock organization › Footwear wall design › Customer assessment › How to deal with difficult customers › Fitting skills › Boot lingo › Boot materials and features › How to close the sale

SNEWS_ORAd_Nov.indd 1

10/15/18 9:04 AM

THE GALLERY H O T N E W PRO D U C T S AT W INTE R M A R K E T

EDITORS’ PICK

EDITORS’ PICK The Outdoor Research Refuge Air Hooded Jacket uses an innovative new insulation—VerticalX Air—paired with a thermoregulating interior treatment that helps manage warmth levels more efficiently. VerticalX Air, a proprietary insulation technology, offers an excellent warmth-to-weight ratio, effective breathability in active situations, and better loft retention over time. On the exterior, a Pertex Quantum Air fabric provides the weather protection of a softshell. [$229]

PHOTO BY COURTESY

#43031-UL outdoorresearch.com

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP). BOOTH NUMBERS ARE CURRENT AS OF OCT. 31, 2018. THE DAILY DAY 2 / NOVEMBER 9, 2018

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1 EDITORSâ&#x20AC;&#x2122; PICK

PHOTOS BY COURTESY

THE DAILY DAY 2 / NOVEMBER 9, 2018

THE GALLERY

6 1. EDITORS’ PICK With a mountain of data collected over the years and 31 prototypes on the trail, the updated Darn Tough Light Hiker features new technical standards in the Hike/Trek line. To maximize breathability, mesh zones were added on the top of the foot to work with Flex Zones that improve fit, while a new reinforced cushioning extends over the Achilles for added comfort in a boot. But it’s the smooth, narrow rib up the leg that keeps the sock from moving on your feet even after weeks on the trail. [$TBD] #49022-UL

darntough.com

2. Inspired by the smooth waves of the world-famous Rincon surf spot, the HOKA ONE ONE Rincon is easily a bestin-class contender. The Rincon packs an amazing amount of cushion into an extremely lightweight shoe (7.7 ounces for the men’s 9) for an effortlessly soft, weightless sensation while running. With an upper featuring an asymmetrical design and a stripped-back profile, this shoe gives you a speedy boost that’s ready for training sessions or race day. A full-compression EVA midsole provides cushioning and an early-stage rocker allows for even quicker acceleration. [$115] #37043-UL hokaoneone.com

3. The Big Agnes Marvine Jacket is lightweight, breathable, packable, and tailored for athletic jaunts into the backcountry as well as frontcountry soirees. This jacket features Pinneco Core synthetic insulation to wick sweat and retain warmth in wet conditions, while its comfortable fit and stylish design offer reliable functionality to make this a go-to jacket for all occasions. [$160] #44021-UL bigagnes.com

4. Designed for a great night’s sleep, the Chill Angel Snuggler Nightshirt is the

perfect solution for minimizing sleep interruptions due to body temperature fluctuations under the covers. Made from the brand’s new buttery-soft and luxuriously fine Angel Light 16.5-micron merino wool, the Snuggler will wrap you in coziness and keep your body comfortable and dry all night long.

[$139] #34065-UL chillangel.com

5. Eagle Creek’s Cargo Haulers use new PVC-free TPU fabrics for durability and feature backpack straps that zip away for protection during bag checkin, with a handy snap that secures the straps into one tote-carry handle. A new U-shaped lid offers easy access to the main compartment, a removable mesh divider separates clothes, and exterior compression straps keep stuff compact. One of the end pockets also now features a zippered security pocket for small valuables. [$99-$189] Entrance Lobby eaglecreek.com

6. Unchanged in form since 1828, the “Antique” knife from Laguiole Honoré Durand is a perfect companion for everyday carry. The “Antique” series combines modern materials like carbon fiber handles with a tried-and-true 14c28 stainless steel blade. Laguiole Honoré Durand is recognized as a living heritage company and is one of the last two craft cutlery companies located in Laguiole, France. [$270] #48077-UL layole.com 7. The La Sportiva Olympus Mons Cube double mountaineering boot combines a lightweight yet durable Vibram outsole, an insulating Aerogel insole, and a dual-density, ventilated foam liner to provide best-in-class insulation for your high-altitude objectives. SkiTrab tech inserts provide ski binding integration for long approaches. [$1,199] #37081-UL sportiva.com

THE DAILY DAY 2 / NOVEMBER 9, 2018

THE GALLERY

5 3 EDITORSâ&#x20AC;&#x2122; PICK

PHOTOS BY COURTESY

THE DAILY DAY 2 / NOVEMBER 9, 2018

THE GALLERY

1. EDITORS’ PICK Osprey’s Farpoint Trek 55 (men’s) and Fairview Trek 50 (women’s) packs are purpose-built for adventure travel that involves extended time on the trail. This one pack takes you from airport to hotel to trail without missing a beat. The AirSpeed tensioned backpanel easily adjusts to fit a range of torso lengths while providing ventilation. The LightWire frame transfers loads to the hipbelt and delivers a stable, comfortable carry. Other notable features include a stowable AirCover that protects checked packs while doubling as a raincover, a large front panel for easy packing, and smart organizational pockets. [$220-$230] #36039-UL osprey.com

2. Keep winter’s chill at bay in Aventura’s Tommi Sweater. Made with a Aventura blend of natural fibers and nylon for a bit of stretch and shape retention, this cozy sweater has a cowl neck with a novelty stitch across the chest and shoulders, and a braid down the left side. [$109] #49081-UL aventuraclothing.com

3. Mountain Khakis Khakis’s new Bison Boxers and Boxer Briefs are made to move with you and your beloved pants. Grab your Rocky Mountain oysters and tuck them away safely in the specially designed Oyster Holder. Lightweight, breathable, quick drying, and designed for comfort, the Alpine Mesh fabric keeps everything cool, dry, and in place. A brushed waistband, inseam action gusset, and flatlock seams ensure allday, all-night comfort. [$28] #36031-UL mountainkhakis.com

4. The bestselling ENO Atlas Hammock Suspension System has an improved design. The weight-saving, tapered construction provides additional tree

protection while maintaining all of the strength and security of the original Atlas. Weighing a mere 8.75 ounces and boasting 30 total adjustment points, Atlas Strap’s no-knots-needed setup will have you securely hanging in a flash. [$30] #42068-UL enonation.com

5. Stay warm while spinning tales old and new around the campfire in the Sunday Afternoons Storyteller Beanie. With an ultrasoft acrylic knit and an insulating double-layer earband, this midweight beanie is rated UPF 50+ for sun protection. Sunday Afternoons added a little height and a small pom on top for a playful look, while motif inspiration from the indigenous tribes of the Pacific Northwest gives it an ancestral feel. [$30] #39061-UL sundayafternoons.com

6. For long days out on the slopes to rainy days in the city, Terracea’s threelayer Sorrel (for men) and Trillium (for women) Shell Jackets were built to perform and look stylish to boot. The fabric is soft to the touch as well as durable and has a 20K/20K waterproof/ breathability rating. [$370] #38067-UL

terracea.com

7. The Vasque Breeze Lite Low is a fast, lightweight addition to the beloved Breeze line. A dramatically lighter successor to the Breeze III Low, the Lite Low features Vibram Megagrip for sure footing across varying surfaces. Supplementing best-in-class traction, the Lite Low also features cutting-edge Vibram Lightbase technology, saving 25 percent in outsole weight. A synthetic microfiber interior provides all-day breathability while delivering improved fit for more comfortable trail miles. [$140] #44041-UL vasque.com

THE DAILY DAY 2 / NOVEMBER 9, 2018

THE GALLERY

#42066-UL qalo.com

2. Dish and DUER’s awardwinning Weatherproof Denim is the first of its kind. Combining its propriety Performance Denim fabric, DUER has created a jean that is ready for whatever Mother Nature has to throw at you. Lined with a water-repellent/ windproof membrane, the

THE DAILY DAY 2 / NOVEMBER 9, 2018

Weatherproof Denim is high in stretch, high in protection, and high in comfort. [$199]

#VO1020-UL shopduer.com

3. The Garmont Integra Hike boots feature an upper that wraps, holds, and protects the foot with a unique feeling of security that is light, agile, and very comfortable. The Garmont ErGo Last is mated with a polyurethane footbed for a consistent fit on varied terrain. The footbed is anatomically shaped and well-cushioned, adding support, stability, and a precise foothold. Other features include a wraparound Vibram MegaGrip outsole, extended lacing for a customized fit, and Garmont’s Double Damper suspension. Winter versions have 200 grams of PrimaLoft insulation, and the silhouette is slightly taller. [$150] #46070-UL garmontnorthamerica.com

PHOTOS BY COURTESY

1. Featuring two layers of contrasting silicone and an engraved pattern all around, QALO’s Strata Collection of rings takes shape in a dynamic, two-tone design. The Strata rings feature two different colors of Comfort Fit silicone layered atop one another and engraved with patterns in a variety of textures to create a ring that fits your style. The Strata Collection offers several design and color options for both men and women. [$40]

THE GALLERY

4. The Smartwool Smartloft X 60 Full Zip Hoodie, perfect for high-intensity activities in cold weather, combines breathable insulation, comfortable merino wool, stretch fabric, and a highly wind- and water-resistant outer shell to create a jacket worthy of the worst weather.

[$250] #37031-UL smartwool. com

5. The Kari Traa Sjarm H/Z baselayer has a classy, feminine design and is made from superfine, 100 percent merino wool with four-way stretch. It is wonderfully soft on the skin, breathable, and naturally odor resistant. Thinner side panels under the arms and a half zip with a high collar increase breathability. [$100]

#49005-UL karitraa.co

NEW! LifeStraw Flex with Gravity Bag Multi-function water filter - removes lead, bacteria, parasites and chemicals

Come talk to us about our new sales organization

Booth # is 30018-UL

THE GALLERY

1. The Oboz Livingston Mid is as easygoing as it looks, offering hiking boot traction and support along with a casual, laid-back style. With performance construction for all-day comfort, this boot goes everywhere you do, from the office to date night or through the TSA line, thanks to its easy pull-on design. Tumbled nubuck leather adds a level of polish to the proven performance of the Oboz signature O FIT Insole for a one-shoe quiver made for work, travel, and everything in between. [$135] #50081UL obozfootwear.com

2. The GoLite menâ&#x20AC;&#x2122;s ReActive Boxer Brief is made of polyester and spandex and weighs in at only 3.8 ounces. The Flex Stretch material offers excellent range of motion and shape retention for high-activity comfort, while Gdry yields extremely efficient moisture transfer that helps you stay dry and comfortable. Polygiene Anti Odor keeps you fresh and odor free. Features also include a soft elastic waistband; three-dimensional fly gusset; and a smooth, frictionless fabric hand. [$28] #VO240-UL golite.com

NEW EXHIBITORS M E E T TH E N E W K ID S O N TH E FLO O R

ducing a full range of men’s and women’s outerwear, layering pieces, functional casualwear, packs, bags, and accessories. Kathmandu has been dedicated to sustainable business practices and positive social impact for more than 30 years and has been recognized multiple times as a result: It is the first southern hemisphere brand to achieve Fair Labor Association certification and is second in the world as ranked by the Textile Exchange for preferred materials.

4. Chill Angel

Temperature Balancing Sleepwear

1. Ameri-Canna

Brands

Booth #35020-UL U.S.-sourced farming and manufacturing is at the core of Ameri-Canna Brands. The entirety of the brand’s line of organic hemp seed body oil products is manufactured in Colorado and uses domestically grown hemp. Some items in the line—including Skin Rehab and Tattoo Recovery—are mirrored with a CBD (cannabidiol) version. The brand’s skin care products are organic, all natural, and non-GMO, created in an FDA-approved lab. Each product comes in recyclable steel can packaging. Ameri-Canna has an exclusive collection of cannabis-dyed T-shirts with designs featuring a sophisticated nod to those who enjoy the outdoors and cannabis.

PHOTOS BY COURTESY

2. Terracea

Booth #38067-UL For anything that Earth throws at adventurers, Terracea has a solution. Taking inspiration from humans’ display of adaptability and resilience, the brand makes outerwear that is not just technically sound for the outdoors, but equally functional as off-mountain daily wear. Its slogan is: urban to outdoor. It brings its mission to life with features that demonstrate performance in the elements, such as 20K/20K-rated technical fabric, PrimaLoft Silver insulation, and YKK Aquaguard Zippers. Features such as high breathability (for crowded commutes); soft, quiet fabric; and articulated elbows for ease of movement also make the garments suitable for day-to-day wearability. Last year, the brand used Kickstarter to launch a customizable three-inone jacket built with an outer layer and two midlayers, which use Polartec Wind Pro fleece fabric. Customers crave brand connection through garments that acknowledge, value, and support their onthe-go lifestyles; Terracea provides just that.

3. Kathmandu

Booth #44073-UL Kathmandu is an iconic New Zealand travel and adventure brand, making its debut in the U.S. at the show. Their award-winning apparel and equipment designs are the embodiment of New Zealand’s outdoor spirit, and their dedication to sustainability and social impact is recognized as the gold standard. In North America, Kathmandu is committed to a wholesale strategy, supporting the sales aspirations of specialty outdoor retailers. Kathmandu is intro-

Booth #34065-UL Chill Angel’s merino wool sleepwear provides the optimum solution to conquer body temperatureinduced sleep interruptions. It is the first brand to introduce merino wool to sleepwear, bringing all of the comfort and technical benefits of this natural fiber to a new application. Chill Angel’s sleepwear has proven temperature- and moisture-managing properties that keep the body dry and comfortable during sleep. As a prerequisite for health and fitness, sleep is relevant to everyone. Chill Angel stresses that vendors must take an active role in ensuring customers get the best night’s sleep possible. The brand believes it is equally relevant to manage the body’s microclimate through the night as it is during athletic activities of the day. All of Chill Angel’s silhouettes are designed for sleep comfort with loose, non-binding designs in contemporary styles. Chill Angel is a chameleon brand, seamlessly shifting between daytime activities and nighttime coziness, and is proud to say it is improving lives, helping women wake up refreshed and rejuvenated.

4 THE DAILY DAY 2 / NOVEMBER 9, 2018

PHOTOS BY NICK COTE; COURTESY (3)

RETAILER REPORT

THE DAILY DAY 2 / NOVEMBER 9, 2018

Betsy Bertram

Brand Manager at Townsend Bertram & Company Adventure Outfitters GREENSBORO, NORTH CAROLINA Something you should know about Townsend Bertram & Company Adventure Outfitters: You’ll always have a friend there. The store has been in the same spot for 30 years, in the heart of downtown, close to plenty of lakes and wilderness trails. Brand Manager—and daughter of the founders—Betsy Bertram’s favorite part of working there is hearing about her customers’ exciting adventures. She works closely with General Manager Taylor Dansby and Buyer Sara Abernethy to make decisions. “My parents founded the store in 1988 and I’m in the process of buying it with two business partners,” Bertram said. “We have spent a lot of time identifying each of our strengths and playing to those. The three roles that we are now

in have helped us achieve larger goals by each having a focus, but then we look at things like product selection as a team and make strategic decisions from the perspective of three different angles.” You’ll find hardgoods, footwear, and apparel in the store, along with a growing children’s section. “We have everything to outfit that backpacker for the Appalachian Trail, but our real focus is young families, and we’ve grown our kids’ section substantially this year. I think a lot of people are scared of [stocking kids’ gear], and it’s unfortunate because to me, if you can get a five-year-old to have a connection with a brand, you just made a customer for life. We’re really focused on being able to outfit the whole family.” *Read more about Bertram on page 12.

What new gear are you most excited about so far? 1. Mystery Ranch Terraframe Pack “The frame pack is external, so you can expand it out, and since it’s for hunting, you can put meat in between your back and the pack. But it doesn’t just have to be used for hunting—you can put anything in it.” 2. United By Blue Bison Snap Jacket “We focus a lot on sustainability, and United By Blue saw a lot of waste in the supply chain of bison because the fur was being wasted in the processing of the leather. They created their own supply chain from that, and they fill jackets with it.”

3. Meridian Line jeans “When you unzip them, it says ‘Be dareful’ on the zipper pull. I think that a good product has attention to detail, so I really appreciate that. And they fit great.”

THE DAILY DAY 2 / NOVEMBER 9, 2018

RETAILER REPORT

DeAnn Echols Co-owner of Great Outdoor Store SIOUX FALLS, SOUTH DAKOTA Celebrating 35 years this year, Great Outdoor Store is the only locally owned specialty outdoor store in Sioux Falls. Within the store—housed in an old train depot from the 1880s—you’ll find gear for rock climbing and backpacking, but DeAnn Echols describes the product selection as more “boutique outdoor,” with travel being one of the largest categories. “Because we live in the middle of the prairie, you have to travel to do and see things,” Echols said. In the last few years, Echols and her husband, James, have hired people to fill management-level positions to take over staff training, flowing in products, and marketing and event coordination. A recent event brought customers to the store for bourbon and bison tastings, and a new biweekly hiking and adventure club allows participants to accumulate points in exchange for swag. They also host movie nights and five larger events throughout the year. “All those things I was doing myself for a long time, and now I have a team in place that is doing it for me,” Echols said. “It’s been awesome to watch them grow and have fun with new ideas.”

1 1. Chaco Banded Z sandal “An extra strap will add more stability for the shoe. And any time Chaco comes out with something new, our customers love it.” 2. Cotopaxi Del Dia packs “We just crank it with this series. Customers go nuts for these. Cotopaxi has new colors and a new 42L travel

THE DAILY DAY 2 / NOVEMBER 9, 2018

bag, which we’re excited to offer to people who want a little bit more room.” 3. Fjällräven Norrvåge packs “This three-piece set of bags is made of recycled wool fabric and has beautiful detailing. They’re cute and have a great sustainability story.”

PHOTOS BY NICK COTE; COURTESY (3)

What new gear are you most excited about so far?

Reliable Footwear That Takes You Anywhere Distributed by AKASO at North America (Booth #44065-UL)

@THESHOW

D I G INT O O U R HI G H LI G HT S O F TH E S H OW’S E V E NT S, E D U CATI O N , A N D M O R E

The Conservation Alliance Breakfast

7 a.m. Hyatt Regency, Mineral Hall, 650 15th St., Denver, CO Join us for a deep dive into the creation, and attempted dismantling, of Bears Ears National Monument through the lens of National Geographic photographer Aaron Huey. Huey’s presentation is based on his images of Bears Ears, which accompany the cover story for the November 2018 National Geographic magazine. Huey is a National Geographic photographer, a Stanford media designer, and the founder and creative director of Amplifier .org. Huey is also widely known for his 3,349mile solo walk across America (with his dog Cosmo) and his TED talk on Native American P.O.W. Camps.

Farm to Feet Sale for The Conservation Alliance 9 a.m. Booth #42011-UL

Support The Conservation Alliance with the purchase of our Bend sock, named for our hometown. $10 each while supplies last. Cash only.

Kathmandu Litehaul 12L Plus 1 Sale for The Conservation Alliance 9 a.m. Booth #44073-UL

Support The Conservation Alliance with a purchase of a Litehaul 12L Plus 1, a versatile pack for everyday use and designed specifically as a carry-on, plus one personal item. $40 each, while supplies last.

ENO Hammock Sale to Benefit Leave No Trace 9 a.m. Booth #42068-UL

ENO DoubleNest Hammock and Atlas Strap Sets will be on sale for a discounted price of $40, while supplies last. All proceeds will be donated to the Leave No Trace Center for Outdoor Ethics.

Vibram Sole Factor Mobile Lab 9 a.m. Booth #46080-UL

The Vibram Sole Factor Mobile Lab will be resoling shoes in the Vibram booth for $25 per pair, with all proceeds benefitting The Conservation Alliance. Stop by to get an exclusive Vibram Litebase sole for trail running before it’s available elsewhere.

Pin to Win

9 a.m. Booth #39072-UL Stop by the Maine Outdoor Brands booth to check out our Maine map and push a pin in all the places you’ve been in our great state for a chance to win prizes from Maine Outdoor Brands.

Kathoola Inc. Lightweight Gaiters and Winter Traction Sale to Benefit The Conservation Alliance 9 a.m. Booth #49063-UL

Kahtoola will sell its INSTAgaiter Low and Mid, NANOspikes, and MICROspikes with 100 percent of proceeds donated to The Conservation Alliance.

KEEN Action Takes Better T-shirt Sale to Benefit The Conservation Alliance

9 a.m. KEEN Vending Machine in the OR Lobby KEEN sells T-shirts with 100 percent of proceeds donated to The Conservation Alliance.

Toad&Co Sale to Benefit The

INFORMATION ACCURATE AS OF NOVEMBER 8, 2018 AND SUBJECT TO CHANGE

THE DAILY DAY 2 / NOVEMBER 9, 2018

PHOTO BY LOUISA ALBANESE

DAY 2, NOVEMBER 9 Kali Platt ponies up for a KEEN T-shirt.

Why Sustainability. To Wigwam, it’s more than just doing the right thing. It’s doing the right thing for our customers, and our global footprint, and has been since the beginning.

Where we source yarn matters; where we discard yarn drives our manufacturing. Solar energy is used to heat water in the dye house will help keep our overall carbon footprint limited.

A partnership with “No Fiber Left Behind” recycles all discarded yarn and scraps. Socks with minor defects are repaired and donated to non-profit organizations. To date, we’ve donated over 6,000 pairs.

Why now? That’s easy. Quality. Comfort. Functionality. Innovation. Value. That’s Why Wigwam, Why Now.

Visit us at OR booth #42043 and we’ll be happy to show you why Wigwam is the right choice.

EDUCATION

9 a.m. Booth #37023-UL Toad&Co will sell assorted shirts for men and women to benefit The Conservation Alliance (all day, every day, while supplies last).

Farm to Feet Hiking Sock Sale to Benefit The Conservation Alliance 9 a.m. Booth #42011-UL

Farm to Feet will sell its midweight hiking socks for women and men with 100 percent of proceeds donated to The Conservation Alliance (all day, every day, while supplies last).

Chill Angel Sleepwear Sale to Support Animal Friends 9 a.m. Booth #34065-UL

Luxury merino wool pajamas on sale for 50 percent off, while supplies last. Proceeds to benefit the Humane Society. Sleep cozy and comfy and help the animals do the same.

Gel Sale for The Conservation Alliance 9 a.m. Booth #42060

Show special on Campfire S’mores Gel: 1 box of 24 gels for $15. All proceeds will be donated to The Conservation Alliance, while quantities last. Through the GUGives program, GU launched the Campfire S’more Gel in 2017 to support The Conservation Alliance’s Public Lands Defense Fund. Since its launch, GU has donated $60,000. We are pleased to share that this program will continue into 2019. Visit the GU Booth to sample the gel or make a purchase to support The Conservation Alliance.

Osprey Pack Sale to Benefit Association of Outdoor Recreation and Education 9 a.m. Booth #36039-UL

Osprey is selling new Fall 2019 Transporter Flap Packs and Transporter Roll Top Packs for $50 each to benefit

Association of Outdoor Recreation and Education (AORE). Celebrating their 25th anniversary, AORE programs connect 1.5 million users to the outdoors annually. Available while supplies last.

Clever x Example Panel 10 a.m. Booth #39005-UL

Clever x Example panel by Clever X Nature, Sierra Nevada Brewing Co., La Colombe Coffee Roasters, and Outside. Nitro coffee courtesy of La Colombe. Benefits National Park Foundation.

Top Trend–One Stop Away

Maple Bacon Creemees

11 a.m. Booth #49022-UL Darn Tough Vermont’s Maple Bacon Creemees will be back for Winter Market. Day 1 and Day 2 of the show you can enjoy your favorite Outdoor Retailer treat.

Lunch and Learn with Centric Software 12 p.m. MR 303

Join us to learn about how Centric PLM can help you get products to market faster, reduce logistics costs, and increase sales.

10 a.m. Booth #53097-UL

$20 Cash Deal: SOLE Sport Medium Footbeds

Fashion and function lovers, this is an event for you to get freebies that are just one stop away. All you need to do is come visit our booth, have a nice chit-chat, and you will walk away with special gifts—ones that will surely keep the empty-handed eyeing you for the whole day.

Day 2 & 3 between 2-4 p.m. Sport Medium footbeds available while supplies last. All proceeds go to support Big City Mountaineers in their efforts to enhance the lives of urban youth through transformative outdoor experiences.

2 p.m. Booth #51087-UL

Kilian Jornet Summits of My Life Book Signing & Smoothie Bar 2:30 p.m. Booth #49054-UL

Kilian Jornet, Salomon, and Protect Our Winters team up to raise money for POW’s work to unite and mobilize the global snowsports community against climate change. Kilian will sign copies of his new Summits of My Life book, which tells the story of his fiveyear quest to set speed records on the world’s greatest peaks, culminating in his recordbreaking ascents of Mt. Everest in 2017. Purchase a delicious smoothie in a Salomon/ POW co-branded cup for a donation of your choice, while for $20, Kilian will sign your copy of Summits of My Life.

Backpack Sale

3 p.m. Booth #37055-UL Deuter will be selling XV 3 roll-top commuter packs and Guide Lite alpine touring packs for $40 from 3 p.m. to 6 p.m., while supplies last.

Clever X Story Panel 3 p.m. Booth #39005-UL

Panel by Clever by Nature, Sierra Nevada Brewing Co., and Outside; moderated by Outside. Benefits Protect Our Winters.

Grow Your Business by Growing the Good 3:30 p.m. The Camp

Hear from Life is Good co-founder Bert Jacobs on how focusing on the good can transform your mind-set and business, and take you anywhere. Stick around The Camp after for beer, wine, and more fun with Life is Good. SKI Magazine’s Sam Berman works the griddle at the Active Interest Media booth.

THE DAILY DAY 2 / NOVEMBER 9, 2018

Rios to Rivers Mobb Mountain Distillery—Global Accent Happy Hour 4 p.m.

Booth #43039-UL Global Accent Translation Services has invited one of our favorite nonprofits, Rios to Rivers, to our booth for a happy hour event on Friday, November 9, from 4 to 6 p.m. Rios to Rivers provides international exchange opportunities for students in the U.S. and South America to teach them about river stewardship. Mobb Mountain Distillery is bringing some Fort Collins flavor by donating their own handcrafted cocktails.

Mammut & Camber Outdoors Avalanche Happy Hour 4 p.m. Booth #44055-UL

Mammut and Camber Outdoors invite you to the Mammut Booth for happy hour and the chance to raffle for one of three epic avalanche safety packages. $10 at the door gets you a cold beer, raffle ticket and a Mammut beanie. All proceeds benefit Camber Outdoors. Raffle prizes include: Alugator Pro Light Shovel and 280 Probe Fast Lock (MSRP $145), Barryvox Package Light with Barryvox Beacon, Avi Probe 240 Short, and Alugator Light Shovel (MSRP $450), and the grand prize— Pro Short Removable Airbag 3.0 and gear (MSRP $856).

Fjällräven Happy Hour Fundraiser for Camber Outdoors 4 p.m. Booth #42081-UL

Join Fjällräven and Camber Outdoors for a beer.

Wolverine Footwear Bacon, Bourbon & Beer Happy Hour 4 p.m. Booth #49010-UL

Join us for happy hour in our newly designed booth, featuring unique flavored bacon cooked onsite, beer, and Colorado’s own Tin Cup Bourbon.

PHOTO BY LOUISA ALBANESE

Conservation Alliance

Where Modern Styles Meet Outdoor Expression Upper Level of the Colorado Convention Center

Alchemy Equipment

Jetty

Roamers

Arbor Collective

Kingdom

Rumpl

Chrome Industries

Known Supply / Park Showroom

Synergy Organic Clothing

DESO

Lems Shoes

Tentree International

Dish and DUER

Love Your Melon

Topo Designs

Dovetail Workwear

Mia Melon & One Man Outerwear

TrailFork

GoLite Brands, LLC

Original Paperbacks

Vivobarefoot

Goorin Brothers

Parks Project

Vuori

Howler Brothers

Que Bottle

Wanakome

INDYGENA

reDEW AB

WILD Outdoor Apparel

N OV E M B E R 8 - 1 1 , 2 0 1 8 | D E N V E R , C O w w w. o u t d o o r r e t a i l e r. c o m list as of 10.19.18

EDUCATION

Big Agnes Happy Hour 4 p.m. Booth #44021-UL

Join us to celebrate the 40th anniversary of the Continental Divide Trail. With a $10 donation to the Continental Divide Trail Coalition, guests will receive bottomless beer from Colorado Native Beer; a Big Agnes hat; a commemorative pint glass; and unlimited Voodoo Donuts. (Yes, there will be a donut tower.) Luis Benitez, Director of the Colorado Outdoor Recreation Industry, will speak about the 40th anniversary and Barney Scout Mann will be signing copies of his new book, The Continental Divide Trail: Exploring America’s Ridgeline Trail.

Nau Clothing Sale & Happy Hour to Benefit The Conservation Alliance 4 p.m. Booth #46040-UL

Nau is selling assorted men’s and women’s styles to benefit The Conservation Alliance.

Darn Tough Vermont Happy Hour 4 p.m. Booth #49022-UL

Visit Darn Tough Vermont booth at happy hour to socialize with the local Vermont team and enjoy your favorite beverages.

Schoeller Celebrates 150 Years

4 p.m. Booth #54005-UL

gin from Big Gin, and Kentucky Straight Bourbon Whiskey from Trail’s End. Pick up an Osprey-branded stainless steel cup with a $5 donation to benefit Association of Outdoor Recreation and Education (AORE). AORE will be on hand raffling off Osprey packs and other prizes.

Icebreaker “Move to Natural” Happy Hour 4:30 p.m. Booth #46081-UL

4 p.m. Booth #36039-UL

As humans, we have the potential to reverse and reduce our impact on the planet. Move to Natural is the start of a global movement, encouraging, educating and inspiring us all to get back to nature. Join the Move to Natural movement at our happy hour. Bring your synthetic baselayer to the booth and we’ll swap you to an Icebreaker natural alternative.

Join Osprey for beer,

Protect the Places

Join the party with Schoeller, as the Swiss technical fabric solutions brand celebrates 150 years of textile innovations. Swiss treats, adult beverages, and Schoeller heritage will be on tap.

Osprey Happy Hour

You Play Happy Hour 4:30 p.m. Booth #37069-UL

We love our public lands (and beer) in Colorado, and so do you! Swing by Fourpoints Bar, grab a pint from New Belgium Brewing, and get in the know on the public lands we are working hard to protect alongside our partners at Conservation Colorado and The Wilderness Society. Attendees will hear directly from Joe Neguse, recently elected to Colorado’s 2nd Congressional District, and will have an opportunity to stand up for Bears Ears and Grand StaircaseEscalante National Monuments. Brought to you by Fourpoints Bar, New Belgium Brewing, Conservation Colorado, and The Wilderness Society.

Woolmark Performance Challenge

4:30 p.m. OR Trend & Design

Center Woolmark will be hosting the finale of the Woolmark Performance Challenge during a happy hour on Day 2. The Woolmark Performance Challenge is a product innovation competition, open to college students, encouraging them to apply the unique benefits of Australian merino wool to innovate new products in the sports and performance market. The top ten finalists will be at OR and the winner will be announced during the happy hour. The winner receives a cash prize and adidas has the first chance to purchase the winner’s concept. Judges include Tillman Studrucker (adidas), ultraunner Anton Krupicka, Kristin Hostetter (SNEWS), and more.

DAY 3, NOVEMBER 10 Kathmandu Litehaul

12L Plus 1 Sale for The Conservation Alliance 9 a.m. Booth #44073-UL

Support The Conservation Alliance with a purchase of a Litehaul 12L Plus 1, a versatile pack for everyday use and designed specifically as a carryon “plus one” personal item. $40 each, while supplies last.

ENO Hammock Sale to Benefit Leave No Trace 9 a.m. Booth #42068-UL

ENO DoubleNest Hammock and Atlas Strap Sets will be on sale for a discounted price of $40 (while supplies last). All proceeds will be donated to the Leave No Trace Center for Outdoor Ethics.

Vibram Sole Factor Mobile Lab 9 a.m. Booth #46080-UL

EDUCATION

Pin to Win

9 a.m. Booth #39072-UL Stop by the Maine Outdoor Brands booth to check out our oversized Maine map and push a pin in all the places you’ve been in our great state for a chance to win prizes from Maine Outdoor Brands.

Kathoola Inc. Lightweight Gaiters and Winter Traction Sale to Benefit The Conservation Alliance 9 a.m. Booth #49063-UL

The Conservation Alliance

Mid, NANOspikes, and MICROspikes with 100 percent of proceeds donated to The Conservation Alliance.

9 a.m. Booth #42011-UL

Farm to Feet will sell its midweight hiking socks for women and men with 100 percent of proceeds donated to The Conservation Alliance (all day, every day, while supplies last).

KEEN Action Takes Better T-shirt Sale to Benefit The Conservation Alliance

9 a.m. KEEN Vending Machine in the OR Lobby

Chill Angel Sleepwear Sale to Support Animal Friends

KEEN sells T-shirts with 100 performance of proceeds donated to The Conservation Alliance.

9 a.m. Booth #34065-UL

Toad&Co Sale to Benefit The Conservation Alliance

Luxury merino wool pajamas on sale for 50 percent off, while supplies last. Proceeds to benefit the Humane Society. Sleep cozy and comfy and help the animals do the same.

9 a.m. Booth #37023-UL Toad&Co will sell assorted shirts for men and women to benefit The Conservation Alliance (all day, every day, of the show while supplies last).

Kahtoola will sell its Farm to Feet Hiking INSTAgaiter Low and Sock Sale to Benefit c3_winter18_OR_dalies6.pdf 1 10/10/18 10:07

Gel Sale for The Conservation Alliance

9 a.m. Booth #42060-UL AM

Show Special on Campfire S’mores

Visit Us! Textile-Based Product Solutions

Booth 51017-UL

MERINO LIKE NO OTHER. THAT’S THE CONCEPT.

Gel: 1 box of 24 gels for $15. All proceeds will be donated to The Conservation Alliance, while quantities last. Through our GUGives program, GU launched the Campfire S’more Gel in 2017 to support The Conservation Alliance’s Public Lands Defense Fund. Since its launch, GU has donated $60,000. We are pleased to share that this program will continue into 2019. Visit the GU Booth to sample the gel or make a purchase to support The Conservation Alliance.

Osprey Pack Sale to Benefit Association of Outdoor Recreation and Education 9 a.m. Booth #36039-UL

Osprey is selling new Fall 2019 Transporter Flap Packs and Transporter Roll Top Packs for $50 each to benefit Association of Outdoor Recreation and Education (AORE).

Celebrating their 25th anniversary, AORE programs connect 1.5 million users to the outdoors annually. Available while supplies last.

that will surely keep the empty-handed eyeing you for the whole day.

Mountain Khakis Wardrobe Improvement Program (WIP)

Deuter will be selling XV 3 roll-top commuter packs and Guide Lite alpine touring packs for $40 from 3 p.m. to 6 p.m., while supplies last.

9 a.m. Booth #36031-UL

Get outfitted in the Mountain Khakis booth. MK apparel and accessories will be available for purchase and, yep, there’s even a dressing room. Get there early, while it lasts.

Top Trend–One Stop Away 10 a.m. Booth #53097-UL

Backpack Sale

3 p.m. Booth #37055-UL

Clever x Choice Panel

3 p.m. Booth #39005-UL Clever x Choice panel by Clever x Nature, Sierra Nevada Brewing Co., and Outside. Beer courtesy of Sierra Nevada Brewing Co., with the purchase of a Klean Kanteen cup. Proceeds benefit Camber Outdoors.

Nau Clothing Sale & Happy Hour to Benefit The Conservation Alliance 4 p.m.

not

BEST IN SHOW It’s not out yet, but come to Eartheasy Distribution's booth at 36061-UL to see the first units of the world’s most innovative headlamp.

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Enhancing the appeal of Merino, ABMT has engineered new fabrics using only ethically sourced, traceable wool. In partnership with ABMT, we can turn your brand’s ambitious ideas into reality. CELEBRATING

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HIGHEST FUNDED HEADLAMP EVER

KNOG.COM.AU

EDUCATION Booth #46040-UL Nau is selling assorted men’s and women’s styles to benefit The Conservation Alliance.

Clever X Nature and Kleen Kanteen Happy Hour with Camber Outdoors 4 p.m. Booth #39005-UL

Pin to Win

100 percent of proceeds donated to The Conservation Alliance.

Stop by the Maine Outdoor Brands booth to check out our Maine map and push a pin in all the places you’ve been in our great state for a chance to win prizes from Maine Outdoor Brands.

Toad&Co Sale to Benefit The Conservation Alliance

9 a.m. Booth #39072-UL

Join Clever X Nature and Kleen Kanteen for a happy hour with proceeds supporting Camber Outdoors. $5 for a Kleen Kanteen pint of Sierra Nevada beer.

Kathoola Inc. Lightweight Gaiters and Winter Traction Sale to Benefit The Conservation Alliance

DAY 4, NOVEMBER 11

Kahtoola will sell its INSTAgaiter Low and Mid, NANOspikes and MICROspikes with 100 percent of proceeds donated to The Conservation Alliance.

Vibram Sole Factor Mobile Lab 9 a.m. Booth #46080-UL

9 a.m. Booth #49063-UL

KEEN Action Takes Better T-shirt Sale to Benefit The Conservation Alliance

9 a.m. KEEN Vending Machine in the OR Lobby KEEN sells T-shirts with

9 a.m. Booth #37023-UL Toad&Co will sell assorted shirts for men and women to benefit The Conservation Alliance (all day, every day, of the show while supplies last).

Farm to Feet Hiking Sock Sale to Benefit The Conservation Alliance 9 a.m. Booth #42011-UL

Farm to Feet will sell its midweight hiking socks for women and men with 100 percent of proceeds donated to The Conservation Alliance (all day, every day, while supplies last).

Chill Angel Sleepwear Sale to Support Animal Friends 9 a.m. Booth #34065-UL

Luxury merino wool pajamas on sale for 50 percent off, while supplies last. Proceeds benefit the Humane Society. Sleep cozy and help animals do the same.

Mountain Khakis Wardrobe Improvement Program (WIP) 9 a.m. Booth #36031-UL

Get outfitted in the Mountain Khakis booth. MK apparel and accessories will be available for purchase and, yep, there’s even a dressing room. Get there early, while it lasts.

Gel Sale for The Conservation Alliance

9 a.m. Booth #42060-UL Show Special on Campfire S’mores Gel: 1 box of 24 gels for $15. All proceeds will be donated to The Conservation Alliance, while quantities last. Through our GUGives program, GU launched the Campfire S’more

Gel in 2017 to support The Conservation Alliance’s Public Lands Defense Fund. Since its launch, GU has donated $60,000. We are pleased to share that this program will continue into 2019. Visit the GU Booth to sample the gel or make a purchase to support The Conservation Alliance.

Osprey Pack Sale to Benefit Association of Outdoor Recreation and Education

Backpack Sale

9 a.m. Booth #36039-UL

Osprey is selling new Fall 2019 Transporter Flap Pack and Transporter Roll Top Pack for $50 each to benefit Association of Outdoor Recreation and Education (AORE). AORE programs connect 1.5 million users to the outdoors annually. Available while supplies last.

Top Trend–One Stop Away 10 a.m. Booth #53097-UL

3 p.m. Booth #37055-UL Deuter will be selling XV 3 roll-top commuter packs and Guide Lite alpine touring packs for $40 from 3 p.m. to 6 p.m., while supplies last.

Clever x Choice Panel

Tested & Proven

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two based in the beautiful, but tick-rich state of Maine, I do everything I can to protect our family from ticks.

I’m comforted knowing that Insect Shield technology is protecting us always while we enjoy the outdoors. Tested. Proven. Mother approved.

”

- Heather Hurst

Founder & President, Project Lyme

Look for Insect Shield products from these trusted brands

NEWS

CONTINUED FROM PAGE 10

today is very different from when I started the project back in 2011 or 2012, and it’s because of the people who have been with me. I started the project with Stéphane Brosse, a former ski mountaineering world champion, and then he died in an accident, but his vision was inspiring me a lot. Then I was climbing a lot with two guys from Spain, Jordi Tosas and Jordi Corominas, and they’re very light, alpine-style. The experience I had in the Himalayas with them in the winter was very mind-opening to me, and probably it was because of them that I changed. Before that, I was very performance-looking. The time was important. After climbing a lot with them, it was more like, OK, the way to do it is way more important than the performance.

How does that show up in the projects you choose to do now?

Going fast is more a consequence of the style I want to do than a goal [in and] of itself. For example, in Everest, the ultimate goal for me was to try to run from the road, from the last village to the summit and back with no external help. To have all the gear with me and to not need any equipment in the mountains, or any people in the mountains, to do it. Then, going one hour faster or slower was not as important. If you want to make a pure record, the best way to do it is to have Sherpas or mountain guides every

300 meters with water or with food and just pushing, pushing, pushing. But if I did that, when I was on the way back, I would be questioning if it was me that was climbing this mountain, or if it was because of all this external help.

How did you train to do Everest twice in a week without supplemental oxygen?

Specifically for Everest, the most important thing is to feel confident in situations [in which] you are not supposed to be comfortable. Obviously, it’s all-day physical training, but that’s a bit similar to racing, so it’s just a lot of hours running or skiing or climbing. For high altitude, other than the acclimatization, I was doing some long tours up in the mountains and went climbing to put myself in situations like, OK I want to get lost, I want to get into nighttime, and I want to get very tired, and to be able to deal with these decisions when I’m lost and in a technical situation or with avalanche risk. Then to take away emotion when you make decisions, because in high altitude, to feel big emotions is dangerous—both happiness and being afraid. I think all the big, good or bad emotions, they make you make mistakes.

You grew up in the mountains. Is that approach one you learned early on from your parents or is that something you’ve learned being out there on your own?

I think a bit of both. As a kid you learn to be comfortable. You feel that, OK, that’s my place in the mountains, and of course, to start to make small decisions. But I think then, taking away this kind of emotional decision-making is mostly about spending a lot of hours and needing to do a lot of time. It’s kind of tricky, because you need to put yourself in situations that are dangerous, but you don’t want to do that too often because of course it’s dangerous. You need to do sometimes, but not too much, so it’s not an easy answer.

So what’s next?

Now I have a big list of things that I want to do. You climb a summit and look out and there are like 100 summits around, then you put all these in the notebook, and then you have 100 things logged in the logbook, and it’s not possible to do everything. So yeah, to have ideas is not the problem. Now, it’s more to find the ones I want. Meet Kilian Kilian Jornet will be signing his book "Summits of My Life" ($20, proceeds to Protect Our Winters) from 2:30–3:30 p.m. at the Salomon booth (#49054-UL). A donation also gets you a signed poster of Jornet, a POW cup, and a fruit smoothie. His latest film, The Path to Everest, will be released on Monday through kilianjornet.cat.

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Performance Leather Footwear Gloves Tech www.pittards.com

Booth 52030-UL

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

MASTHEAD

snewsnet.com

outdoorretailer.com

S H O W S TA F F

STAFF PICKS

V I C E P R E S I D E N T, G R O U P S H O W D I R E C T O R

What was your first major gear purchase?

EDITORIAL

EDITOR-IN- CHIEF

Kristin Hostetter

Gregory Deva 60 backpack

Marisa Nicholson

marisa.nicholson@outdoorretailer.com SALES DIRECTOR Moss Stargazer tent & Caribou sleeping bag

SE NIOR ACCOUNT EXECUTIVE

khostetter@aimmedia.com

Paul Dillman

paul.dillman@outdoorretailer.com

DEPUTY EDITOR

Elisabeth Kwak-Hefferan MANAGING E DITOR

Casey Lyons

Osprey Aura AG 50 backpack Big Agnes Roxy Ann sleeping bag

K2 Brightside skis

The North Face Mountain Guide Jacket

Teva Hurricane XLT Infinity sandals

CONTRIBUTORS

Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com

DESIGN & PHOTOGRAPHY

SENIOR MARKETING DIRECTOR

ART DIRECTOR

The North Face Denali Jacket

Sarah Langston

sarah.langston@outdoorretailer.com

LEAD PHOTOGR APHER

Louisa Albanese PHOTOGRAPHER

Nick Cote

Jennifer Holcomb

jennifer.holcomb@outdoorretailer.com MARKETING DIRECTOR

Kenneth Doory

The North Face Four Shadows GTX Snow Boots

Adam Kingston

adam.kingston@outdoorretailer.com ACCOUNT EXECUTIVE

Erme Catino, Kassondra Cloos, M.T. Elliott, Courtney Holden, Micah Ling, Cassandra Majewski, Brigid Mander, Elizabeth Miller, Evelyn Spence, Carolyn Webber Alder, Ryan Wichelns, Jenny Willden

A S S O C I AT E A R T D I R E C T O R

Ryan Johnson

ACCOUNT EXECUTIVE

Amelia Arvesen

aarvesen@aimmedia.com

Mike Leister

P U B L I S H E R , O U T D O O R R E TA I L E R M A G A Z I N E / T H E D A I LY S E N I O R A C C O U N T E X E C U T I V E , O U T D O O R R E TA I L E R

ryan.johnson@outdoorretailer.com

A S S I S TA N T E D I T O R

Asolo FSN 95 GTX hiking boots

Krista Dill

krista.dill@outdoorretailer.com

M A R K E T I N G C O M M U N I C AT I O N S S P E C I A L I S T Chaco Z1 sandals

Natalie Generalovich

natalie.generalovich@outdoorretailer.com MARKETING MANAGE R

Maxwell Frost

PRODUCTION

maxwell.frost@outdoorretailer.com

Joy Kelley

M A R K E T I N G C O M M U N I C AT I O N S S P E C I A L I S T

A D C O O R D I N AT O R

mason.tobias@outdoorretailer.com

PRE PRE S S MANAGE R

Caitlin O’Connor

PREPRESS SPECIALIST

Idania Mentana SALES

SNEWS SALE S MANAGE R

Susie von Mettenheim

303-253-6441 svonmettenheim@aimmedia.com

Mason Tobias

P U B L I C R E L AT I O N S /C O M M U N I C AT I O N S M A N A G E R

Lisa Ramsperger

Lisa.ramsperger@outdoorretailer.com C R E AT I V E D I R E C T O R

Raymond Kang

raymond.kang@outdoorretailer.com GRAPHIC DESIGNER

Marisa Lowey-Ball

marisa.lowey-ball@outdoorretailer.com PRODUCTION/ TR AFFIC MANAGE R

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com BRAND DEVELOPMENT DIRECTOR

Larry Harrison

PRESIDENT & CEO

Andrew W. Clurman S E N I O R V I C E P R E S I D E N T, CHIEF FINANCIAL OFFICER & TREASURER

Michael Henry

C H I E F I N N OVAT I O N O F F I C E R

R E TA I L R E L AT I O N S M A N A G E R

Joe Bustos

joe.bustos@outdoorretailer.com R E TA I L R E L AT I O N S M A N A G E R

Chris Sears

chris.sears@outdoorretailer.com S E N I O R O P E R AT I O N S D I R E C T O R

Cathy Griffith

Jonathan Dorn

cathy.griffith@emeraldexpo.com

MANAGING DIRECTOR

O P E R AT I O N S D I R E C T O R

Sharon Houghton

V I C E P R E S I D E N T, AU D I E N C E D E V E L O P M E N T

Julie Freedman

julie.freedman@outdoorretailer.com

Thomas Masterson

O P E R AT I O N S M A N A G E R /O P E N A I R D E M O

V I C E P R E S I D E N T, P R O D U C T I O N A N D M A N U FA C T U R I N G

kirsten.khoury@outdoorretailer.com

Kirsten Khoury

Barb Van Sickle

R E G I S T R AT I O N O P E R AT I O N S M A N A G E R

V I C E P R E S I D E N T, P E O P L E A N D P L A C E S

kristen.novick@emeraldexpo.com

JoAnn Thomas

AIM BOARD CHAIR

Efrem Zimbalist III

Kristen Novick

R E G I S T R AT I O N O P E R AT I O N S C O O R D I N AT O R

Kylie Sanders

kylie.sanders@emeraldexpo.com E V E N T S O P E R AT I O N S C O O R D I N AT O R

Nicole Cho

nicole.cho@outdoorretailer.com S P O N S O R S H I P S O P E R AT I O N S C O O R D I N AT O R

Bri Vivanco

bri.vivanco@outdoorretailer.com B ILLING MANAGE R

Sara Burns

sara.burns@outdoorretailer.com

THE DAILY DAY 2 / NOVEMBER 9, 2018

BEST OF BOOTH

WINTER MARKET

2018

They Got Sole

Vibram’s mobile lab brings a new outsole to the party.

1. Soles of all shapes and treads wait for their soul mates. 2. Gino Conti adjusts the fit. 3. Shawn Edgette deep in a sole makeover. 4. Best part? The booth is totally road-ready.

THE DAILY DAY 2 / NOVEMBER 9, 2018

PHOTOS BY NICK COTE

HOES LOOKING WORN after a few laps on the show floor? Head to Vibram’s (#46080-UL) giant RV-turned-mobile-shoe-cobbler for fresh Vibram soles—before you can even buy them. Attendees may choose from new Litebase technology to cut sole weight by 30 percent without reducing grip, or they can winterize their boots with Arctic Grip outsoles that won’t slide on slick ice—all for a $25 Conservation Alliance donation. The lab aims to showcase its sole innovations in fully customized kicks. “We can do anything from a Converse to a Timberland,” says Soling Account Manager Matthew Teperow, and attendees can pick any color in the rainbow. The Sole Factor Mobile Lab traversed the country for nearly two years, resoling shoes at REI, festivals, and mountain resorts. Its latest stop lets Outdoor Retailer attendees test the tech on their feet. “Once you try it and feel a difference, you’ll adopt it,” says Vibram Corporation Chief Marketing Officer Allon Cohne. If you didn’t pack shoes that need resoling , don’t worry: Vibram expanded its booth footprint for future shows to bring the Tour back in January, and may even make the new booth a trade show mainstay. –Jenny Willden

NATURE IS WAITING FOR YOU. THE SINGI DOWN JACKET

Put simply, we love nature. Big and vast to get lost in, quiet and intimate to rejuvenate you, open and accessible for all generations to explore.

walk, explore a nearby park, remember what it feels like to breathe fresh air and hear the wind in the trees. Nature is waiting for you. What are you waiting for?

Escape the rush for a moment and go for a

Designed in Sweden. Worn around the world.

fjallraven.us

BOOTH 42031-UL

NATURE IS WAITING FOR YOU. THE SINGI DOWN JACKET

Put simply, we love nature. Big and vast to get lost in, quiet and intimate to rejuvenate you, open and accessible for all generations to explore.

walk, explore a nearby park, remember what it feels like to breathe fresh air and hear the wind in the trees. Nature is waiting for you. What are you waiting for?

Escape the rush for a moment and go for a

Designed in Sweden. Worn around the world.

BOOTH 42031-UL

fjallraven.us