Outdoor Retailer Winter 2018 Day 4 by Active Interest Media

4 DAY

JA N UA RY 2 8 , 2 01 8

OUTDOOR RETAILER + SNOW SHOW

RED HOT Smokin’ looks for frosty weather headlined the first Fashion Show to bring the outdoor and snow industries together.

BEST BOOTH Our winner proves bigger isn’t always better. p. 96

WEAR

BETTER

GEAR

The official publication of:

Introducing complete year-round hard hat to work boot coverage. All constructed with Walls legendary quality. Built smart. Work smart.

NEWS CLICK IN

Get stoked for tomorrow’s OnSnow Demo at Copper Mountain.

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GEAR FRESHIES

What’s cool and new in backcountry skis, helmets, avy gear, and more.

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PEOPLE BIZ WISDOM

Lessons on keeping it real from a Norwegian business titan.

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Â©WILLIAMSON-DICKIE MFG CO., LLC.

jackets. pants. shorts. shirts. hats. belts. bags. gloves.

4 DAY

JA N UA RY 2 8 , 2 01 8

OUTDOOR RETAILER + SNOW SHOW

RED HOT Smokin’ looks for frosty weather headlined the first Fashion Show to bring the outdoor and snow industries together.

BEST BOOTH Our winner proves bigger isn’t always better. p. 96

WEAR

BETTER

GEAR

The official publication of:

NEWS CLICK IN

Get stoked for tomorrow’s OnSnow Demo at Copper Mountain.

PAGE

GEAR FRESHIES

What’s cool and new in backcountry skis, helmets, avy gear, and more.

PAGE

PEOPLE BIZ WISDOM

Lessons on keeping it real from a Norwegian business titan.

PAGE

E X P E R I E NC E K H O M BU AT W I N T E R O R B O O T H 46151- U L

Official AprÃ©s Ski Boot Provider to the U.S. Ski Team

T O S C H E DU L E A N A P P O I N T M E N T, P L E A S E E M A I L I N F O @ K H O M BU . C O M

THE SNEAKER BOOT FUNCTION. FASHION. INNOVATION. from the streets to the slopes.

CONTENTS

OUTDOOR RETAILER + SNOW SHOW

Day 4

“‘ A REN’T THERE GOING TO BE CATFIGHTS IF I HAVE A BUNCH OF WOMEN?’ ‘I’M LIKE, OH, PLEASE.’ NO.”

–SALLY MCCOY, FORMER CEO OF CAMELBAK, ON MYTHS ABOUT GENDER PARITY IN THE WORKPLACE PAGE 10

NEWS

Camber Outdoors promotes women’s leadership through the CEO Pledge.

Headwear chills out with muted colors and cozy fits.

70 38

Say hello to fashionable skiwear, snowsport roof racks, and solar panels.

Our scout survives a roller derby for the sake of PR.

A Force for Good

Keeping the conservation movement going strong.

Next-Gen DWR

A preview of the latest green solution to a vexing problem.

New Product Gallery

Check out the hottest gear here, then stroll the floor to see it all in person.

LOGISTICS

The new Ikon Pass aims for ski resort domination.

You know where the blue bear is by now—turn here for all the other key intel.

GEAR TRENDS

Backcountry Skis

New models get customized for skimo, fitness, and more.

Snow Safety & Tech Avy gear drops weight; radios add range.

Helmets

New tech ups safety and adds integrated tunes.

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New Exhibitors

1 Pass to Rule Them All

MORE GEAR

Hell on Wheels

Hats

Show Info & Maps

Education & Events

Go out in style with these fundraisers and parties.

Best of Booth

This local snowboard company takes #vanlife to the next level.

PHOTOS BY SPENCER TK COX; COURTESY (3)

She’s in Charge

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photo Â© Studio KALICE

ALLTRACK LT. No Compromises.

NEWS

WHAT’S HAPPENING OUT THERE All the latest styles were on display at Red Rocks.

Fashion on the Rocks

The semiannual Fashion Show celebrates the union of the outdoor and snow markets in a big-time venue. BY RYAN WICHELNS

PHOTO BY LOUISA ALBANESE

IGHTS SHINE UP on the famed red rocks surrounding the amphitheater seating and the big “OUTDOOR” logo glimmers on stage. The twice-yearly industry Fashion Show has finally found a venue to match its promise. For this year, the show partnered with Icelantic’s Winter on the Rocks to hit Red Rocks Amphitheatre and show off outfits for “The Whole Mountain,” a theme chosen to highlight the union of the outdoor and snow communities under one trade show roof. Or in this case, between some rocks and under a cold, clear sky. Music from DJ Matt Cassidy pumps up and out of the venue while more than 60 different models wearing close to 100 outdoor brands walk, strut, and dance their way across the stage. Between the adrenaline, on-stage fist pumps, and the plethora of down making its way out into the January-at-6,400feet cool, the models are clearly staying warm. Above them, the ever-growing crowd packing shoulder to

shoulder into the bottom rows and the excitement of the night keeps everyone else toasty. It’s hard not to feel the infectious buzz coming from the showgoers standing on either side of me, the music bouncing out of the speakers overhead and ricocheting off the rocks like a surround sound stereo system, and the creativity of the outfits traveling along the blue-tinted stage. Technical layers mingle with casual pieces, complemented by Turtle Fur neck gaiters and tall Muck insulated boots. Models accessorize with Osprey duffels, ManCan Universe tiny kegs, Costa sunglasses, and gogglesoc-shrouded ski goggles. La Sportiva puffies are just as prevalent as O’Neill bibs, patriotic Tipsy Elves snowsuits, and flannel onesies from Great Northern Apparel. The clothing, which isn’t isolated to one sport or category, feels like it would fit into a backcountry hut trip, a campsite, or a ski lodge equally well: a true cross

section of the outdoor industry and manifestation of two of its largest sectors joining forces. And from there, the buzz only gets more intense. The Fashion Show itself was just the kickoff to the night, and the crowd keeps growing as we get closer to the remainder of the Winter on the Rocks lineup: rappers and DJs Brother Ali, JAUZ, and Rick Ross. As the music gets louder and the crowd becomes more energetic, the full potential of Red Rocks as a venue is obvious. The booming sound blasts out the top of the venue like a megaphone. The fashion show is over at this point, but I can make out that the rapper on stage is wearing a green The North Face puffy while he bounces around the stage. Buried in a convention center for a few days, it’s easy to forget that the gear we’re seeing—the same stuff featured during the fashion show—isn’t as isolated or contained as it sometimes feels. Whole mountain really does mean whole mountain. JANUARY 28, 2018 DAY 4

NEWS

Winter Look Book

The Winter on the Rocks fashion show at Red Rocks showcased the latest looks from a variety of apparel brands. BY THE DAILY STAFF 1

1. People werenâ&#x20AC;&#x2122;t the only ones sporting fresh looks. 2. The industry filled Red Rocks Amphitheatre with fashion and sound. 3. A model raises a fist. 4. Crowds of onlookers bathed in red lights coming off the stage. 5. A DJ kept the vibe fast and fun. 6. Brother Ali picked up where the fashion show left off.

PHOTOS BY LOUISA ALBANESE

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WINTER OR 2018

BOOTH # 54021-UL

NEWS

Put Women in Charge

Hire badass women. Yes, you’ve heard that before. But now you actually have to do it. BY KASSONDRA CLOOS

“ God, wouldn’t it suck to be discriminated against because of your sex? I’m going to hire the most qualified candidate. And guess what? We’re going to hire a lot of women.” –JERRY STRITZKE, CEO OF REI CO-OP going to be catfights if I have a bunch of women?’ I’ve heard that a hundred times and I’m like, ‘Oh, please. No.’ The answer is no.” Brand leaders should take a hard look at their company culture to see what might be holding women back, and women should challenge biases, too, McCoy said. “We live in a very misogynistic culture,” she said. “As women, we can have this Stockholm syndrome of ‘How do I appear to be successful and assertive without being perceived as the b-word?’ Women have to be aware of the culture that they’ve been raised in. It’s a dynamic most people don’t want to talk about, but it’s super-important and it stands in a lot of women’s way.” To date, more than 75 companies have signed the Camber Outdoors CEO Pledge, promising to make their businesses better environments for women to rise up through the ranks of leadership. McCoy asked Stritzke and Meidell what they say to male employees who raise concerns about the quest for equality creating a disadvantage to men. “My first response when I hear that is, ‘God, wouldn’t it suck to be discriminated against because of your sex?’” Stritzke said. “What I have always been able to say pretty honestly is, I’m going to hire the most qualified candidate. And guess what? We’re going to hire a lot of women.”

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LEADING THE WAY Ann Krcik, co-founder of the Outdoor Industries Women’s Coalition, now Camber Outdoors, was honored Saturday with the group’s Lifetime Achievement Award. Krcik, senior director of brand communications and outdoor exploration at The North Face, has had a long career of entrepreneurship and mentoring women and men throughout the industry. “She did change this industry for the better, and she also was an inspiration to female entrepreneurs,” former CamelBak CEO Sally McCoy said at the breakfast event. “Ann is really a community builder . . . She’s always going to come back to you and find a way for brands to collaborate and push the industry forward.” McCoy said she asked Krcik what she thinks of Camber now, and she replied that she gets “a lot of credit for just throwing a few parties.” “I say to Ann, ‘Never underestimate the legacy of a good party,’” McCoy said. “That’s why we’re all here, because of her.” Krcik accepted the award via a video speech in which she thanked a long list of industry vets and up-and-comers who have inspired her. Here’s her advice to new faces in the industry: If you’re just starting your career, welcome, we need you! So glad you’re here. Hope you make the most of it. When you’re at OR, take advantage of the seminars and the networking opportunities. Remember you’re not just representing your company, you’re representing yourself, and you’re part of a larger industry. There’s so much to do all year long. Be a part of it. Remember to take your time off—people in this industry love their jobs and what they do so much it’s really easy to forget that you need to take care of yourself, too, and go off on your own adventures and recharge and remember why you’re here and why you’ve picked this track. If you’re a people manager, you take time off. You take care of yourself, too. Lead by example. Give permission to your team to also take their time off. It’s really easy to have years go by, and business trips can always be fun and exciting, but they’re not vacation. Go on your own adventures.

PHOTO BY COURTESY

HE OUTDOOR INDUSTRY knows it has a problem recruiting and hiring female executives. But even when brands work with headhunters, it’s not always possible to find the applicants they’re looking for. Amanda Worthington, of recruitment company Heidrick & Struggles, told a standing room-only crowd at the Camber Outdoors breakfast Saturday that the onus is on them to produce their own leaders. “I can work with you, I can understand your culture, I can understand your passion, and I can find women to bring to you, but I can’t fully form and manufacture a C-suite-ready woman every time someone asks me to do that in your world,” Worthington said. “That really puts the responsibility on you in this room to raise your own.” Worthington moderated the Thought Leader Keynote and Lifetime Award Celebration, a freewheeling panel discussion with Dakine CEO Ken Meidell, former CamelBak CEO Sally McCoy, REI CEO Jerry Stritzke, and Burton CEO Donna Carpenter, who have all signed the Camber Outdoors CEO Pledge and taken steps toward gender parity in their brands. The four acknowledged the challenges of being vulnerable to failure while working to recruit women without also tokenizing them. The data are conclusive that having a diverse staff is better for the bottom line, McCoy and Carpenter both said. “[There’s] no intellectual basis to not do this,” McCoy said. “I know we live in a world that’s ignoring some facts, but this is pretty proven. My least favorite thing is when some guy is like, ‘Yeah, but aren’t there

Love a park, and it will love you back. We are big fans of parks. Huge fans, actually. They make us healthier, happier, and more fulfilled. Parks for All is our way of saying thank you and giving something back to the green spaces we all love. Visit us at our booth to learn more â&#x20AC;&#x201C; and see how you can get involved.

SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Power Hour

When the business wound down on Day 2, party time started. Showgoers jammed out to music, threw back a few cold ones, and turned up the fun. 1. The Mountain Khakis booth went electric with a live rock set. 2. Showgoers transformed into partygoers when the clock struck 4 p.m. 3. Mike Rab played bass for Hot Vodka at Volcom’s happy hour. 4. Chris Quinn from Giro raised a glass at the Jones Snowboards booth.

PHOTOS BY LOUISA ALBANESE

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THERE’S WALKING. THEN THERE’S LET’S WALK. Outdoor Retailer FN PLATFORM Atlanta Shoe Market sales@rockport.com

SCENE HERO SHOT

Get a Grip

Fimbulvetr tackles the steeps.

PHOTOS BY TK PHOTO BY LOUISA ALBANESE

Snowmageddon? Bring it. Fimbulvetr’s name means “The Great Winter,” a Norse phrase for the three consecutive winters preceding the end of the world. These snowshoes will rise to the challenge: The X-Series Hikr offers a hinged binding on a thermoplastic deck, heel lift, and a stainless steel crampon for holding fast to steep snow. If the world ends in ice rather than fire, at least we’ll be able to head for the hills. [$269] 29348-SL

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#DarnTough

THE WOODLAND CREATURES COLLECTION

The Best of Both Worlds

Tomorrow’s hybrid demo promises to be one of the biggest in the world. BY COREY BUHAY

ITH ABOUT TEN INCHES OF SNOW in the past week, and a warm, sunny forecast for Copper Mountain Resort, this year’s two-day On-Snow Demo is shaping up to have ideal testing conditions. Add 2,200 registered attendees (including more than 160 vendors), and you’ve got one hell of an event. “It’s the largest demo of its kind in the world,” said Todd Walton, SIA’s director of communications and marketing, of the combined Outdoor Retailer + Snow Show event. “With so many brands in one

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place, it’s truly a one-stop shop for next year’s skier.” SIA showgoers are familiar with Copper’s 2,490 skiable acres, but OR attendees will find the resort a marked change from Utah’s Solitude, thanks to Copper’s larger, easier-to-navigate base area. The aftershow format (as opposed to OR’s pre-show demos of years past) will also allow showgoers to try products after they’ve already scoped them out. “There’s overall a really good energy from the combined show so far,” said POC Marketing Director Malory Burda, adding that she expects to see that

same buzz carried out onto the mountain. A number of snowshoe brands, including Atlas, Tubbs, and MSR, said they won’t be present. Walton expects that’s because of the packed schedule a huge demo will likely present: Snowshoe testing tends to be more time consuming, he said. Also new this year: The Nordic ski demo will be reduced from two days to one. “With all our meetings packed into one day, it’ll be both more efficient and a more exciting atmosphere for us,” said Madshus sales rep Jack Hart. The festivities will kick off with a karaoke party at Jack’s at 7 p.m. Sunday. Feel free to go all out: Monday’s annual Uphill-Downhill race is a sprint this year, but it doesn’t start until noon. Events and parties will carry throughout the demo, culminating in Elan’s Always Good Times wrap-up party (complete with ’80s cover band The Goonies) Tuesday. Snowboard apparel brand 686 will exhibit at the demo for the first time this year, but they’re most looking forward to the same demo day activity they’ve been doing for years: getting out on the snow. In other industries, business is done on the golf course. Here, it’s done on the lift. That’s what retailers want most: fresh air and organic connections. “We’re ready to get outside,” said Brent Sandor, VP of marketing at 686. “The best thing you can do is share a lap with someone.”

PHOTOS BY ELEANOR WILLIAMSON; ANDY HAWK (NORDIC)

NEWS FEATURE

NEWS FEATURE 2

Flashback: Scenes from On-Snow Demo 2017: 1. An On-Snow Demo attendee shows off some tricks in front of the Copper Mountain Conference Center. 2. A crew of snowboarders is all smiles. 3. Nordic skiers stride out across the track, giving new tech a run for its money. 4. Sunny skies mean bikini weather, right? For these shredders, the party never stops. 5. Look for techs on site to fit, adjust, and tweak your gear before you hit the slopes.

JANUARY 28, 2018 DAY 4

NEWS

Question of the

Day

What’s your next big personal outdoor or adventure goal? the authentic outdoor sports voice of america

“My main goal right now is to be more aware about the history of wherever I’m climbing or hiking. I feel like we have so much fun that we don’t really get to know the place and its background.”

Outdoor Adventure Media is a network of regional outdoor sports, adventure lifestyle magazines. Each OAM publication is the definitive guide to outdoor recreation, travel and gear in its region. EAST COAST

–Rachael Galipo, Flowfold

“I want to learn how to surf. I’m going to turn 30 this year and I learned to ski when I was 5. I think it’s really easy to talk yourself out of learning a new sport when you already have something you know.” –Kristin Rider, Rumpl

WEST COAST

OUTDOORADVENTUREMEDIA.COM

“I’m trying to plan a trip to the Bugaboos this summer. I’ve always wanted to go there for the climbing on all the old-school routes that Fred Beckey put up.” –Chris Morissette, Black Diamond Equipment

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PHOTOS BY LAUREN DANILEK

ROCKY MTNS

“I want to visit all the national parks. That’s how I take my vacations. I plan where my friends are and what national park is closest. I crash with them and then go hiking.” –Matt Stoutenburg, Merrell

The laws of gravity don’t apply to everyone.

Six Decades of Innovation The New and Improved Carbon Whippet

Visit the BD booth to see our innovative ski equipment. BOOTH #32009-UL

Q&A

5 Questions for…

Eric Henderson

Owner & Founder, Meteorite PR

PHOTO BY FISHER CREATIVE

1. WHAT’S THE CURRENT STATUS OF THE BALANCING ACT BETWEEN PUBLIC RELATIONS, BRANDS, AND RETAILERS? a It’s a tightrope that we in PR need to make sure remains tight across all three platforms. All three need a success story, and all also need to be informed and involved. If one side isn’t, there’s slack in the tightrope, and it falls apart. From my perspective, we need to focus more on the retailer as the primary customer because they are the in-person connection to the end consumer. The retailer needs to focus on selling product and building trust with customers, and we can’t have them distracted from that mission because we aren’t communicating properly throughout the entire year.

These days, next year’s gear from Outdoor Retailer hits social media feeds within seconds—or even before the show— giving consumers pause in their purchase decisions: “Maybe I should wait until next year to buy those new skis with the latest technology?” Those early announcements irk retailers who are focusing on today’s sales, but brands feel the need to push up their timetables as trade and production cycles move earlier and earlier. It all leaves public relation professionals like Meteorite PR’s Eric Henderson walking the fine line to target their marketing. Henderson, who’s seen many sides of the business as a former ski guide and athlete, PR manager, media sales director, and now owner of his own PR agency, tells us how he does it.

2. AS THE SELLING AND PRODUCTION CYCLES CONTINUE TO MOVE UP, SO DO THE BIG PRODUCT ANNOUNCEMENTS. IS THAT UNFAIR TO THE RETAILER? ARE BRANDS CANNIBALIZING SALES? a It is unfair if there is no plan to involve the retailer. Before any announcement is made, the retailers have to be involved. They have to know they are part of the plan from sell-in to sell-through. Our job is to have that PR plan for the full year ready, mapped out with deliverables every six weeks: “Here’s what we’re doing to drive sales through the rest of the year.” It’s all based on the editorial calendar. If we aren’t making the announcement now, then we missed the exposure when people in trade are thinking about making those buying decisions for 2018-19. 3. WHAT EXACTLY CAN A PR MANAGER DO FOR THE RETAILER? WHAT ARE THOSE DELIVERABLES? a We build toolboxes for the sales reps, aggressive POP (point of purchase) and POS (point of sale) tools, and we also invite retailers on our press trips so they can test the product in person, but the most important deliverable is getting to the shop kids and educating them.

They need to be so excited, and they need to be talking about the gear all summer. If they aren’t talking about it, then it’s over. The job involves clinics, face-to-face time, and letting them feel empowered. There is no question that it’s the brand’s obligation to provide as many resources as possible to the retailer.

4. SO YOU HYPE THE PRODUCT ALL YEAR, SUPPORT YOUR RETAILERS, AND THEN AN EVEN BETTER PRODUCT FOR 2019-20 IS ANNOUNCED. OR WORSE, THERE’S LOTS OF HYPE AND THE PRODUCT UNDER-DELIVERS WHEN IT HITS SHELVES. WHAT DO YOU DO? a There are always those risks, but you have to gamble. One of the main ways to counteract that is getting the product in the hands of media, athletes, and ambassadors to validate and endorse the product. It’s crucial that the consumer hears from a third party. That gives it legitimacy. How many “Best of Show” awards given here at OR go on to be bestsellers? I’d imagine not many—they haven’t been tested yet. But BACKPACKER’s Editors’ Choice awards, those that have been tested by the editors and experts, those are what sell. So it’s crucial to get those endorsements. 5. WHERE ARE TODAY’S CONSUMERS GETTING THEIR INFO? HOW ARE THEY MAKING PURCHASE DECISIONS? a Number one, when the product announcement is made, I think consumers are going to online forums. Whether they’re social media groups or communities like Teton Gravity Research or Wild Snow, they are crucial for that initial sell-in. Number two is print media: They still give the strongest thirdparty validation. Number three is athletes, influencers, ambassadors, and friends—they are going help push consumers into the stores. And number four is the shop kids— they will make the sale if they are educated and empowered. –David Clucas JANUARY 28, 2018 DAY 4

Q&A

5 Questions for…

Chris Baker

Founder, OneSeed Expeditions & Wayfinder Co-op

The adventure travel industry is thinking about the footprint it leaves behind. Beyond the tourism dollars outfitters bring to remote parts of the world, Chris Baker, a former Teach For America corps member and Yale University graduate (where he spent a semester in Nepal), wanted to do more to invest in the communities he visited. In 2011, he founded OneSeed Expeditions with a unique model that inspires and funds entrepreneurism in parts of the world where a little money could go a long way. Here, Baker opens up about what adventure travelers want, plus, his latest business plan and why Colorado and Outdoor Retailer are the perfect fit. 1. HOW DID ONESEED EXPEDITIONS GET STARTED, AND HOW DOES ITS FINANCIAL MODEL WORK? a OneSeed Expeditions was launched seven years ago with a simple mission: to use the power of adventure travel to invest in entrepreneurs around the world. At our core, we’re a guiding outfitter made up of incredible local guides working in places like Patagonia, the Himalaya, and other remote

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destinations. We got our start in Nepal but have since grown our operations across seven countries with our headquarters here in Denver. When you travel with a OneSeed guide, 10 percent of your trip cost is invested in a local entrepreneur through the OneSeed Microfinance Fund. This loan program supports farmers, shopkeepers, and small ventures in need of capital to launch

2. HOW SUCCESSFUL HAVE THE LOANS BEEN? a To date, OneSeed has invested in more than 500 small businesses in some of the most remote corners of the world, and our repayments rates are more than 99 percent. Starting a business anywhere in the world is hard. As a small business ourselves, we know this. We also know that the barriers to capital can be even higher in many of the places where we work. Our mission is to provide that first bit of seed capital to fuel small businesses and local economies. 3. WHAT ARE TODAY’S ADVENTURE TRAVELERS EXPECTING FROM THEIR TRIPS? WHAT DESTINATIONS ARE GAINING IN POPULARITY? a I think people expect more than just fun from their travel. Today’s mindful traveler wants to leave a positive impact. As a collective of local guides, we see our role as connectors. We bring curious and adventurous travelers to the communities where we work. We connect people across languages, cultures, and experiences. We’ve also seen a real desire from travelers to build the backcountry skills needed to explore these remote destinations. Our guides work with travelers to build those skills so that they can push further in their own travel. Next time they book a trip, they might not even need us, and that’s fine by us. We’ve seen huge growth in South

America, with Patagonia being our top destination this year. For those looking to get off the beaten path, Colombia has been one of our fastest-growing, but still relatively untapped, destinations.

4. YOU’VE BEEN BASED IN DENVER FOR THE PAST SEVEN YEARS. WHAT DO YOU THINK ABOUT OUTDOOR RETAILER MOVING ITS SHOW HERE? a I think it really validates the great things happening in Colorado. There’s a unique intersection of entrepreneurialism and the outdoor lifestyle here. We feel fortunate to be headquartered in a place where collaboration and openness are just the ways of doing business. The Colorado Outdoor Recreation Industry Office at the Colorado Office of Economic Development also has been so instrumental in driving growth around the industry here in the state. 5. THAT GROWING OUTDOOR MARKET LEADS US TO YOUR NEXT PROJECT, WAYFINDER CO-OP, LAUNCHING THIS WEEK WITH OUTDOOR RETAILER IN TOWN. WHAT’S THAT ALL ABOUT? a Wayfinder Co-op started out as a simple idea: a few Denver-based outdoor brands (Kokopelli Packraft, Desta, and Revolucion, among others) sharing a small office. We imagined a few dogs, probably a keg of beer—but most importantly, we wanted to create a space for likeminded companies and individuals to learn from each other, share resources, and take their work to the next level. It has since grown to 20-plus brands and a 7,500-square-foot space right in Denver’s Santa Fe Arts District. We offer a mix of private offices, dedicated desks, and flex passes for outdoor and active brands as well as anyone inspired by the outdoors. We’re open and planning several afterparties [during the show]. Anyone is welcome to drop by. Check out wayfinder-coop.com for more details. –David Clucas

PHOTOS BY CHRIS BAKER

or expand their businesses. Our loan recipients are selected by our partner microfinance institutions (MFIs) within the local communities where they work. They qualify for loan access (for example, income level below the poverty line, location within a specific region, etc.) and then they pitch their business idea. This locally driven approval process ensures that local knowledge (rather than our perspective here in Denver) drives loan approvals and investment.

Q&A

5 Questions for…

Hilde Midthjell

Owner & Chairman, Dale of Norway

Hilde Midthjell is one of Norway’s richest women, and the first to earn 1 billion Norwegian Kroner (by 2016), according to the country’s business magazine, Kapital. She got there by founding, owning, and managing one of Scandinavia’s largest cosmetic and skincare distribution companies, Dermanor, from 1987 to 2009. Midthjell then set her eyes on the outdoor industry, acquiring the classic knitwear brand Dale of Norway to lead a turnaround and prove that keeping production in Norway could still yield profits. Her success these past few years caught the eye of wintersports powerhouse Rossignol, which recently purchased Dale from Midthjell and is keeping her on as CEO. Midthjell doesn’t mince words. Where she sees quality, she sees opportunity to grow a brand considerably, with more efficient and faster ways of doing business in her home country. She shares with us her keys to success and why big business isn’t necessarily bad. 1. WHAT QUALITIES ATTRACTED YOU TO PURCHASE AND LEAD AN INDEPENDENT COMPANY LIKE DALE OF NORWAY? a I’ve always liked to work with highquality brands with unique stories. Dale of Norway is well-known

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worldwide for its garments of pure wool, and is the only Norwegian knitwear brand with a real heritage that still produces in Norway. It is a strong international brand, due to all the famous Olympic sweaters designed by the company. That was

2. GIVEN ALL THOSE STRENGTHS, WHY SELL NOW? a First of all, because I got an offer from a strong and serious company that I think will be the ideal future owner for Dale of Norway, and that will make the brand grow faster than I can do alone. My goal was never to follow the brand until I grew old, but to renew the collection, increase the turnover, and make the company so profitable that we could show the world that production in Norway is an advantage and not the opposite. Also, the majority (77 percent) owner of Rossignol Group is the Nordic investment company Altor, which owned Helly Hansen before, and made it into the famous brand it is today. I personally know the former CEO of Helly Hansen and have worked with him and the Altor people in Norway during this process, and all have deep respect for the values and heritage of Dale of Norway. We all agree that Dale of Norway and Rossignol have a lot of synergies and fit very well together as a team. The main issue of running an independent brand is, of course, when you are a small organization, you are more [vulnerable] in general if you get into unexpected difficulties because you have fewer financial and management resources. For us, the main asset in cooperating with Rossignol is that we will be a much stronger international team that can help each other grow faster. 3. WHAT COMMON THREADS DO YOU THINK HAVE LED TO YOUR SUCCESS IN BOTH THE COSMETICS INDUSTRY AND NOW THE OUTDOOR INDUSTRY? a I am very concerned about fine-

tuning all parts of a company, since everything has to work well together to be successful—the production, the deliveries, the economy, the marketing and sales. Several leaders are focused too much on one area, and forget that everything is equally important. In addition, I am very focused on working with unique products to take care of what is the heart of the brand.

4. WHAT WILL THE NEW OWNERSHIP ALLOW DALE TO DO MOVING FORWARD? a We will keep our highly competent staff and the production and facilities in the village of Dale in Norway. We will still build on the Norwegian heritage and the focus on high-quality wool garments as before. However, we will be much stronger when it comes to distribution and marketing. For example, we already have the contracts for the official Olympic sweaters for the Norwegian teams for 2018, 2020, and 2022, but we have no customers in Asia. Rossignol is well-established, and can help us into that market. All over the world we can help each other to grow faster. 5. WHAT ADVICE DO YOU GIVE A COMPANY LIKE ROSSIGNOL TO HELP KEEP DALE’S UNIQUE NATURE AND SUCCESS? a I am not against larger corporations, if they are able to take care of the core and unique qualities of the brands in a good way. It is only a matter of values and leadership, not the size of the company. And that is the beauty of this deal—I do not think they need this advice, especially because Altor has Norwegian staff involved. Altor and Rossignol have a deep respect for Dale of Norway’s qualities— Norwegian production, Norwegian design, 100-percent wool and premium-quality knitwear—and will make sure this will be protected while growing it. –David Clucas

PHOTOS BY ELVIND YGGESETH

a strong motivation for me to take care of and develop such a historic brand and factory with roots back to 1879, especially because the village of Dale is dependent on the factory and the Norwegian production. The Dale of Norway staff also have a unique competence with wool and knitwear that is important to preserve.

UPPER EXHIBIT LEVEL | BOOTH #46111

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Source: FAO (2013); Hoekstra, A. Y. & Chapagain, A. K. (2007). Water footprints of nations. Water Resource Management.; Horn, F.J., and S.J. Snowman (2013). Fiber Organon.

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1. Tonia DeBellis #21224-SL Tonia DeBellis is a Canadian brand celebrating 10 years creating artisanal fashion for the active lifestyle, including jackets, hoodies, and tunics for women. The apparel features custom-knit fabric with prints and patterns designed in-house. DeBellis created a cotton-rich jacquard knit to allow garments to move with and contour to many body types. Collections include Home and Away, Out and About, Essentials, Signature, Aprés, and Escape and Explore. From stretchy ski skirts to a variety of semi-fitted hoodies, many pieces are ideal for the woman ready to hit the slopes or set out for a hike.

2. Küat #57028-UL Küat’s been making bike and cargo racks for anyone looking to get their gear outdoors safely

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

and simply for 10 years. It’s now turning its timetested sensibility to snow sports with a roof rack for skis and boards. The GRIP comfortably fits four to six sets of large skis or two to four snowboards, depending on model and size. A set of interlocking thermoplastic teeth grab boards and skis of varying sizes and widths. Additionally, the GRIP’s slide-out system allows you to slip your gear in without climbing on top of wheel wells or opening car doors. Simply lift the upper arm, slide the lower tray out, insert skis, clamp down, and you’re set.

3. WakaWaka #29124-SL Netherlands-based WakaWaka is a social-driven brand manufacturing premium solar products. The solar panels, solar-powered lights, power banks, and accessories ensure people always have access to power, no matter where they are. As a B Corp, it is using business as a force for good: to fight climate disruption. Kerosene lamps and

stoves impose health risks and emit pollution. One-third of the world’s population does not have reliable electricity. As part of the company’s mission to increase access to sustainable energy worldwide, WakaWaka promises that for every product sold, it gives someone an opportunity for sustainable light and energy who doesn’t already have it. Once it began distributing its products, it discovered the profound impact light has on someone’s life—improvement in school results, livelihood, income levels, and prosperity. WakaWaka has supported more than 250 humanitarian projects in more than 60 countries, providing safe and sustainable light and energy sources to more than 1 million people since its founding in 2012. Its newest product is the updated Power+, a lightweight and rugged power bank capable of charging a smartphone or electronic device within hours. It offers 3,000 mAh of juice while also providing up to 200 hours of light. Ideal for the outdoors, survival kits, and travel, Waka Waka’s entire line offers safe, sustainable, and stable energy solutions to those who need it most. CONTINUED ON PAGE 32

Descriptions are provided by the manufacturers and edited for clarity and space.

PHOTOS BY COURTESY

BRAND

NEW EXHIBITORS CONTINUED FROM PAGE 30

4. Colorado Hemp Honey #21220-SL The Colorado Hemp Honey team is made up of passionate beekeepers who grow hemp and farm honey in the Rocky Mountains. Products are legal in all 50 states and are rich in CBD (cannabinoids) and non-THC (tetrahydrocannabinol, which is the main mind-altering ingredient found in cannabis). Whatever your go-to outdoor activity, portable Colorado Hemp Honey Sticks are great to bring along to add to tea or add some sweetness to your trail snack. The newest launched product, Thera Bee, is specifically for pets. The veteran-owned and -operated business is proud to be partnering with great organizations like Veterans to Farmers and Freedom Service Dogs to support their missions.

5. HIMALI #22100-SL HIMALI is an emerging mountaineering apparel brand cofounded by IFMGA-certified climbing guide Tendi Sherpa. The company developed an array of apparel for men and women made to stand up to some of the world’s highest and harshest conditions. As mountaineers, the HIMALI team understands the trust that climbers place in their gear. The apparel has reached customers in more than 30 countries, yet remains a young and niche brand. A portion of proceeds are invested into the Himalayan region, particularly by supporting schools and initiatives that provide clean water.

PHOTOS BY COURTESY

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GEARTRENDS BACKCOUNTRY SKIS

DREAM IT, DO IT

Backcountry gear gets optimized for fitness, skimo—and everything else. BY ERME CATINO

Hill Repeats

As gear continues to whittle away the pounds, the market is growing from skiers entering the segment either for exploration or fitness. Jason Borro, founder of Skimo Co, located in Salt Lake City, says his shop is growing with “more people interested in lighter-weight gear and the fitness aspect.” This is not exclusive to skiers in the Wasatch; skiers on the East Coast are also following suit. “The people who are buying the touring gear, and actually using it, are fitness people,” notes Dylan Hall of Ken Jones Ski Mart, Manchester, New Hampshire. “They’re skinning up local hills often in groups. It’s a cooler version of cross-country.”

As You Like It

Jason Layh of Alpenglow Sports in Lake Tahoe, California, explains: “The backcountry segment is tricky and broad, and while it’s obviously grown every year, it really depends on the customer walking in.” From true touring boots with stout flexes to crossover boots that blend the occasional resort experience, coupled with AT bindings that range from race-inspired ski mountaineering to traditional touring, retail shops need to cater to what their consumer is seeking. So while Alpenglow—a backcountry-centric shop—sees reluctance around a specialized boot like the Dynafit TLT7, The Mountain Shop, located in Portland, Oregon, sees its biggest category of backcountry users among the mountaineering crowd.

PHOTOS BY COURTESY

1. After four years in the making, Dynafit finally releases the Hoji Pro Tour Boot ($800; 1450g). It has zero compromises for both downhill and uphill performance. Employing a patented interlocking cuff and lower-shell interface, the cuff disengages for free ankle mobility while touring and locks in for skiing with zero play. 2. The Alpinist + skin line from G3 allows skiers to choose various skins given the terrain and intended use from Universal, Grip, Glide, Speed, and Powder ($174-189). Each uses polyurethane scales to eliminate snow buildup along the tip, the same trustworthy tail connector as all G3 skins, and a newly engineered adhesive. 3. The Black Diamond Helio 105 ($880) will surely keep backcountry

skier’s legs fresh during long days in the backcountry thanks to its superlight (1431g in 175cm) carbon construction. With subtle rocker in the tip and tail, it’s geared towards soft snow but can handle any condition. 4. G3’s new ZED 12 binding ($499) blends the superlight features of tech-race bindings with the downhill performance category, so skiers don’t have to choose weight over safety. 5. At 1,690 grams, the women’s Rossignol Alltrack LT Elite 100 ($TBD) is a four-buckle freeride boot that’s light enough for the backcountry. The 98mm last has 50 degrees of touring motion along with Dynafit-certified inserts. It may feel like a slipper, but it skis like a banshee.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

JANUARY 28, 2018 DAY 4

GEAR TRENDS BACKCOUNTRY SNOWBOARDS

SHAPE SHIFTERS

New participants heading into new terrain stoke an already smoldering category. BY MORGAN TILTON

Design School

An increasingly universal truth: Even deep powder stashes at ski resorts are getting tracked out fast these days. As a result, backcountry snowboards are seeing a lot of growth and innovation in size, shape, and riding characteristics of splitboards. “Splitboard technology changes every year—like better boots that are crampon compatible, and the clips that attach the splitboard are more seamless and easier to operate—so the sport is becoming more accessible,” says Teal Lehto, a sales associate at the Boarding Haus in Durango, Colorado. “Experienced backcountry riders are willing to consider owning a quiver of backcountry boards, which allows manufacturers to build boards that challenge the status quo of shape and flex,” says Seth Lightcap, global marketing director for Jones Snowboards.

Girls Just Wanna Have Fun

Splitboarding is enjoying a surge in women’s participation. In fact, the Boarding Haus sold out of its women’s splitboard inventory in November. The increase in sales could be due to the shop’s busy new location but also, more women’s-specific backcountry clinics and events are being offered than ever before. “Women are coming in to buy gear, and they also tend to be really open to seeking backcountry education,” says Chris Shump, general manager of Alpine Quest Sports in Edwards, Colorado. In part, women are seeking an educational experience with other women: Half of the attendees at December’s Backcountry Babes Beginner Backcountry Ski Tour in Vail said that they chose the course to differentiate from learning with the dudes.

1. Salomon pro riders Wolle Nyvelt and Taki Nakai collaborated to design a powder board with a tapered directional shape: the Takaharu Nakai ($650). To enhance the surfy ride, the profile has camber between the feet and rocker under the nose. 2. Prior Snowboards and Skis launches the Thruster splitboard ($839) with short lengths (139 cm and 149 cm) and a wide waist. The short/fat design— along with a wing-shaped tail— enhances agility and float while slaying powder.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

3. The Nitro Squash ($600) is the brand’s first-ever splitboard with a swallowtail. The carvingfriendly sidecut and stiff core

help stabilize the board in poor snow and dicey terrain. 4. Niche Snowboards introduces the women’s Ember ($549): the brand’s debut powder-specific design for ladies. The directional camber, slight taper, wide nose, and sidecut offers a balanced ride, whether carving between trees, surfing powder, or taking laps on groomers. 5. For all-terrain touring, wel come the men’s directional Mind Expander Splitboard ($850): Jones Snowboards’s first-ever splitboard with the brand’s surf rocker profile. The blunt-shaped and long nose ramps above the snow, while the tail rocker begins at the back binding.

PHOTOS BY COURTESY

GEAR TRENDS SNOW SAFETY & TECHNOLOGY

AVY SAVVY

Cordless and Plugged In

Tunes and connectivity are ever ascendant. BY ERIC SMITH

Backcountry brands use innovation and communication to keep consumers safe out of bounds. BY COURTNEY HOLDEN

Protective Packs

Avalanche airbag packs continue to evolve, dropping weight (like BCA’s updated Float 32 with 2.0 engine), getting bigger (as seen in Ortovox’s higher-volume Ascent 40 Avabag), and introducing new inflating technologies (check out Scott and Arva). Retailers are convinced of the effectiveness of these packs, especially for backcountry enthusiasts pursuing deep pow in potentially dangerous conditions, heli skiing in particular. “If you’re going into this terrain, it is a tool that will potentially increase your probability of survival,” says Joshua Baruch, owner and general manager of Boulder-based Colorado Wilderness Rides and Guides. He adds, however, that these packs should be considered “a last resort rather than thinking they’re going to keep you safe.” Avalanche education is the real key, he says.

Copy That

Communication is essential for safety. “You want to be within line of sight of your ski partners whenever possible, but if someone is cresting a hill or heading into the trees, it’s useful to have a radio or some other way to communicate,” says Emily Hargraves, owner of Backcountry Babes in Truckee, California. This season, brands are introducing radios with wider ranges.

IGHTER, BRIGHTER, BETTER: That’s always what’s next in tech. And while customers continue to trend toward more backcountry technology and to expect better performance from their battery-powered gear, look for outdoor-specific phone apps to emerge as bigger players in 2018, too, as outdoor users share their beta, experiences, and photos with one another.

Light is Right

“Either you get stronger or you get lighter,” laughs Baruch. “And if you don’t get to exercise as much as you would like, maybe because of family or work, you want to get lighter gear.” Brands are happy to help, with lighter probes, shovels, and beacons.

1. Built with uberlightweight tempered aluminum construction, the 630-gram Alugator Pro Light ($75) from Mammut is a full-size rescue shovel that packs down from 86cm to 44cm.

2. Stay in touch while touring with BCA’s next-generation Link 2.0 ($TBD), now with a usable range of 6 miles, twice the power (2 watts), and channel switches that can’t be changed by mistake.

Black Diamond’s Zip ($30), a new backpacking light that combines the precision beam of a flashlight with the ambient illumination of a lantern, can light the trail ahead of you and then hang from a tent hook or branch to brighten camp.

4. Scott innovates the avy pack with its Backcountry Patrol AP 30 Backpack ($1,100). By using a super capacitor battery instead of a lithium-ion system, the brand promises weight reductions and no flight restrictions. Need to recharge? Just pull out the micro USB cord.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Demer’s waterproof Box Bluetooth Speaker ($399) boasts a 50-hour battery life, device charging, and wireless Bluetooth range of up to 100 feet. It has been tested on Mt. Everest, so it’s ready to accompany you on the most rugged of backcountry expeditions.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

PHOTOS BY COURTESY

3. Stay in touch when off the grid with the goTenna Pro ($499), a mesh-networking radio system that ensures reliable and resilient communications no matter how far out of bounds you venture.

GEAR TRENDS HELMETS

HEAD BANGERS

New helmet tech keeps skiers and riders safer and more connected than ever. BY ERIC SMITH

Music to their Ears

Skiers and riders want tunes while riding up the chairlift, cruising the groomers, or dropping into the park, so helmets that integrate audio continue to grow in popularity, says Ted Davenport, owner of Miller Sports in Aspen, Colorado. “Smith’s integration with the Outdoor Tech Bluetooth audio CHIPS is seamless—a single wire is hidden in a zipped, easy-access pouch.”

Tip-Top Technology

Customers continue to be keen on new safety features in brain buckets, be they new, lighter materials or other strategies. With its ability to protect the brain from rotational or angled impacts during a fall, MIPS (multi-directional impact protection system) technology is dominating the helmet market. And, says Brian DeFouw, head buyer at Confluence Kayaks in Denver, Colorado, “Now that it’s being used by more manufacturers, it’s becoming more affordable.” Retailers also tout newer materials—such as Koroyd (a copolymer foam used by Smith) and X Static (an antibacterial fabric used by Oakley)—as revolutionary and a boon for business. “New materials that make the helmets lighter, stronger and safer” are helping drive the category, says Jeff Lewerenz, owner of Greenwood’s Ski Haus in Boise, Idaho.

3 1. Bern uses its proprietary Zip Mold Plus foam and Sink Fit design in the relaunched Heist ($140), which weighs less than 14 ounces and pairs with one of two Bern goggles.

Keep it Simple

While innovative tech is on display across the show floor—and on demand in certain market segments—there are still plenty of value customers who eschew whiz-bang for whatever works. “In our zone, fit and price are still the biggest factors,” says Dave Chaiken of CD Ski& Sports in Fort Worth, Texas. “As far as I can tell, newer material like MIPS, MAP, and Koroyd haven’t started to trickle down to Texas yet.”

2. Giro’s Terra MIPS ($160, pictured) for women and Jackson MIPS for men showcase the new Passive Aggressive Venting system, which manages airflow and regulates temperature while you ride, hike, or even stand still. 3. The updated Mod 3 from Oakley ($160; $200 with MIPS) features adjustable venting, the Boa 360-degree closure system, a redesigned earpad, and new headliner with X Static, an antibacterial, silver-lined fabric. 4. POC’s patent-pending SPIN (shearing pad inside) technology, which protects riders from rotational forces and made its debut at last year’s show, is incorporated in the all-mountain freeride Obex SPIN ($200).

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

PHOTOS BY COURTESY

5. Smith’s Mission helmet for men ($100; 130 with MIPS, pictured) and Mirage for women feature Koroyd in key zonal impact locations, MIPS technology on some models, 14 vents, and Snapfit SL ear pads to accommodate Outdoor Tech audio systems. ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

Polygiene Stays Fresh

Polygiene Stays Fresh Technology

“The garment is also treated with Polygiene, a silver wash that does away with odor. Ski hard, smell good, feel great.” – Freeskier, October 2017

Sweat Without Sweating It! Polygiene is a permanent odor-control technology that allows performance garments to manage sweat even during the most intense physical activity. Based on natural silver salt made from 100% recycled silver, Polygiene is permanently applied to each product and won’t interfere with natural perspiration, helping you Stay Fresh and feel confident when you’re working hard on the trail, in the backcountry or around town.

Wear More. Wash Less

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GEAR TRENDS HATS 1. With a tight knit, enormous pom, stretchy acrylic, and neutral colorway—not to mention breathability and wicking—Outdoor Research’s Etta Beanie ($28) ticks almost all the boxes for fall ’18 fashion.

FULL OF BEANIES

Winter hats this season beg to be worn all day, on and off the trail. BY KASSONDRA CLOOS

Urban Style

Customers want more for their money, so versatile styles are here to stay, says Krysia Hepatica, marketing manager for Bivouac, a gear shop in Ann Arbor, Michigan. This season, that includes upgraded ball caps with fashion and techy twists, like Sunday Afternoons’ felt Ridgeline Cap and The North Face’s waterproof Gore Mountain Cap.

Neutral Colors

Outdoor apparel is usually full of brights and prints, but customers are starting to trend toward more neutral styles that match more outfits, Hepatica says of her young customer base—college students who are always up on the trends.

CONTINUED ON PAGE 44 ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

You’d think for a secret society, we’d be better at keeping secrets. A S A S K I I N D U S T R Y I N S I D E R , Y O U ’ V E E A R N E D H O N O R A R Y S TAT U S I N T H E C O L L E C T I V E . M A K E I T O F F I C I A L— V I S I T U S AT B O O T H 4 2 1 1 9 - U L T O C L A I M Y O U R P A S S .

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PHOTOS BY COURTESY

Cozy Fits

Slouchy beanies with soft, tight-knit fabrics are coming back, says Shae Rossetti, marketing manager for Pingora Outdoors in Ankeny, Iowa. “We have a lot of customers who love the beanie, but want to keep their ears warm,” she says. “Fleece-lined beanies that fit lower and are a little saggy in the back, that’s what they’re looking for.” Hepatica’s customers also love hats with large poms on the top.

GEAR TRENDS HATS CONTINUED FROM PAGE 42

2. Toad&Co’s lamb’s wool and nylon Aprés Ski Beanie ($35) keeps ears warm on and off the slopes, thanks to a soft micro-fleece lining.

3. Make America gnarly again. Obermeyer venutres deeper into lifestyle wear with the cotton Townie Snapback ($30) cap.

4 5

4. Sunday Afternoons’s felt Ridgeline Cap ($32) brings warmth and performance to the classic ball cap. With UPF 50+ sun protection, water resistance, and a moisture-wicking band to soak up sweat, it’s an allweather piece.

6. Seirus Innovation packs more heat into winter hats this season with the Ember Beanie ($25), which magnifies the wearer’s body heat. A lining made from Seirus’ Heatwave fabric magnifies trapped heat and reflects it back onto the wearer.

PHOTOS BY COURTESY

5. The North Face’s Gore Mountain Ball Cap ($45) disguises tech in an urban look. Modeled after its Gore Mountain Jacket, the cap is fully waterproof thanks to a Gore-Tex membrane, with a performance mesh sweatband to wick moisture.

FLIES LIKE A GOOSE New PrimaLoft® Insulation ThermoPlume® is the first 100% synthetic, blowable insulation. With the look and feel of down and the performance of PrimaLoft®, it’s the best of both worlds.

Snowsports Industries America

THEGALLERY HOT NEW PRODUCTS AT THE SHOW

1. EDITORS’ PICK Direct Alpine’s Revolt

EDITORS’ PICK

stretchy hardshell jacket delivers reliable full-weather protection in a lightweight, packable design. A Gelanots DryShell 3D membrane combines nylon and polyester with a three-dimensional structure to significantly increase the capillary effect. Features include a helmetcompatible hood, asymmetrical twoway front zip, drop tail with adjustable hem, and an anatomical cut for unrestricted motion. [$500] #27130-SL directalpine.us

2 1

2. Work glove heritage meets space-

aged technology in Gordini’s new Camber Glove. Wrapped in goatskin leather, the Camber provides durability and a soft, supple feel. The Camber undergoes a hydrophobic treatment and uses Aquabloc, Gordini’s proprietary waterproof/breathable insert. These gloves are the ultimate in durability and cutting-edge technology to keep your hands warm and dry. [$80] #49007-UL gordini.com

3. Lift tickets and long lines? Who needs ‘em? The brand-new Far Out Splitboard Binding from K2 Snowboarding specializes in chairlift liberation. Built with backcountry durability and all-day comfort in mind, the Far Out uses K2’s ergonomic Sender ankle strap, a triedand-true puck mount system, and the Perfect Fit 2.0 toe strap to give you an ideal blend of luxury and efficiency for the long haul. [$400] #34115-UL k2snowboarding.com

4. Reissued from Julbo’s original molds

PHOTOS BY COURTESY

from 1972, the Cham leather, sideshield-bearing glacier glasses have been tweaked for everyday use: Three of the available pairs feature Category 3 lenses for street use and safe driving. One remains true to the original intent of the glasses and uses Category 4 mountain-ready lenses for glacier travel in extremely bright sunshine. [$170] #37099-UL julbo.com

5. The Dare 2b Regression Jacket uses precision body-mapping data in its design for an unrestricted range of movement. Coupled with high-loft polyester insulation and proprietary waterproof fabric, the Regression will keep you protected, warm, and regulated. Taped seams; underarm ventilation zips; a detachable, adjustable hood; and thumb loops are some of the key features. [$350] #51069-UL dare2b.com

Descriptions are provided by the manufacturers and edited for clarity and space.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP). BOOTH NUMBERS ARE CURRENT AS OF JAN. 17, 2018.

JANUARY 28, 2018 DAY 4

NEW PRODUCT GALLERY EDITORS’ PICK

1 2

EDITORS’ PICK

1. EDITORS’ PICK Smith introduces the

new I/O Mag goggle, the next evolution in interchangeable-lens snow goggles. Featuring ChromaPop lens technology, the new I/O Mag uses eight strong and weatherproof magnetic contact points within the completely rimless design. It also includes dual-locking mechanisms to ensure that the lenses stay put. A simple push of a lever quickly releases the magnets for easy swapping of lenses for varying light and conditions. [$240] #44089-UL smithoptics.com

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

2. Lace up premium trail performance

without the weight and bulk of traditional leather hikers with the Vasque Men’s Saga LTR GTX. An Arc Tempo+ last and dual-density ATC midsole form the basis for miles of comfort, while Gore-Tex and Contract Grip sole with Vibram MegaGrip deliver waterproof breathability and traction that won’t let up. [$240] #44041-UL vasque.com

3. Expanding upon the popular Heritage 1898 Collection and the Sienna line,

Kamik introduces the Sienna2, a versatile winter boot. With a waterproof leather and a water-resistant flannel upper, the boot is as comfortable and warm as it is stylish. Two hundred grams of 3M Thinsulate keep feet warm and cozy down to -4°F. [$120] #42005-UL kamik.com

4. EDITORS’ PICK Avoid the bummer of waking up to powder on the first day of your trip only to find your equipment was been damaged on the flight out. Featuring proprietary

Gearshield Technology (a high-density polyethylene sheathing) in the tips and tails and padding throughout, the Sportube Ski Shield Double ski bag will ensure your skis and boards arrive in the same condition as they left. Binding dividers, along with internal and external retention straps, keep your gear safe and secure, while strong and durable ballistic materials, YKK zippers, and smooth-rolling inline skate wheels will ensure years of dependability and hassle-free use. [$230] #46000-UL sportube.com

PHOTOS BY COURTESY

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· Provides three-dimensional image of the customer‘s foot within seconds. · Various measurement data including instep height, ankle circumference, foot length and width. · Reduces labor on Footwear sales and customizing. Sale the footwear and insole on the first try on!

boot-doc.com 800-621-1657 mailbox@wintersteiger.com

hotronic.com

NEW PRODUCT GALLERY 1. The Fisher + Baker Passage Vest

is an ultralight midlayer that’s ideal for an uptown sojourn or a few casts downstream. A matte finish on a waterproof nylon hides DownTek 750-fill insulation for superior warmth, comfortable breathability, and protection from the elements. The adjustable waist holds back unwanted breezes and two interior storage pockets keeps items handy. [$278] #VO233-SL fisherandbaker.com

2. Aventura’s Felicity Shirt Dress

combines the brand’s love of organic cotton with its dedication to Fair Trade in a flannel shirt dress. The 100 percent-organic cotton, yarndyed flannel has a shirttail hem with fringe, pockets at the hip, and a removable belt. [$82] #53005-UL aventuraclothing.com

2 3

INSULATION WITH LOFTIER ASPIRATIONS. DownTek Water Repellent Down—now with PFC-Free bluesign approved chemistry. Giving you one less thing to worry about. tm

Visit us in Meeting Room 206 – January 25 th, 26 th, and 27 th

BROUGH T TO YOU BY

the same Titanal Frame Construction found in the new M5 Mantra, but in a narrower 130-92-113mm shape that’s designed to deliver just the right blend of float in softer snow with tenacious edge grip on harder stuff. With tip and tail rocker and camber underfoot, and the brand’s full sidewall construction and carbon inlay in the tip, the Secret delivers an unparalleled level of allmountain performance no matter what snow conditions the mountain hands out. [$825] #31031-UL voelkl.com

PHOTOS BY COURTESY

3. Völkl’s Secret women’s ski features

CERAMIC FINISH. GUTS OF STEEL. First, we invented double-wall vacuum insulation. Then, we created the first ceramicfinish, stainless steel drinkware. Now, we’ve put that smooth-fired, Ceramivac™ finish on growlers and steins to elevate the way you enjoy your favorite beers. Cheers.

NEW PRODUCT GALLERY Textile-Based Product Solutions

THE NEW ERA OF

ODOR CONTROL

TECHNOLOGY Through our partners at Polygiene, we have award-winning, sustainable “Stay Fresh” technologies, allowing outdoor garments to:

EDITORS’ PICK

• Inhibit growth of odor-causing bacteria

• Enhance comfort • Be worn longer, washed less, and save resources

CELEBRATING

Visit Us! Booth 54067-UL

STOUT STREET

14TH STREET

SPEER BLVD.

ANNIVERSARY

COLORADO CONVENTION CENTER UPPER EXHIBIT LEVEL

WELTON STREET

Come see us at ISPO; Hall C3 Booth 204

www.conceptiii.com

1. Inspired by the original, Timberland’s

new FlyRoam 1978 Hiker merges hiking heritage with modern versatility. Full-grain leather and eco-conscious waterproof construction sit on top of an innovative Aerocore energy system that delivers high-rebound cushioning in every step. The FlyRoam is lightweight, versatile, and adaptable. [$160] #44117-UL timberland.com

2. The North Face’s Summit L3

Proprius Ventrix Knicker is a unique addition to the brand’s pinnacle Summit Series collection. Designed to serve as an extra layer of warmth for high-output missions, this knicker with full-length side zips can be worn over a softshell pant to keep thighs warm on a ski descent or whenever you need a quick extra layer. Dynamic

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

venting insulation activates with movement to balance warmth and comfort and fabric on lower legs and rear offers additional abrasion resistance. [$200] #44007-UL thenorthface.com

3. EDITORS’ PICK The Original Muck

Boot Company’s Arctic Après collection provides superior warmth, style, and coverage to keep feet warm and looking good through the worst winters. The Arctic Après Lace Mid and the Arctic Après Slip-on Ankle come with a Vibram Arctic Grip Outsole, delivering traction on wet and dry ice. A 5mm neoprene bootie and premium fleece lining and trim keep toes cozy down to -20°F, while an EVA midsole adds comfort for all-day wear. [$140-$180] #54152-UL muckbootcompany.com

“Phantom’s permanence and performance will change the game in ways that are hard to imagine now, but in a few years’ time, we’ll be scratching our heads wondering how we ever skied without it.” - SKI Magazine

“Phantom is without a doubt going to disrupt the waxing and ski-tuning world as we know it.” - Freeskier Magazine

“Lap after lap, over early-morning ice and through lateafternoon slush, the Phantom-cured skis were ultrasmooth and consistent.” - Outside Magazine

“Phantom will completely redefine the wax market. DPS’ achievement here can’t be understated – if you want to ski fast in all conditions you won’t be waxing your skis much longer.” - Digital Trends

Booth# 34048-UL

NEW PRODUCT GALLERY

1 1. EDITORS’ PICK With a cleaner

2 EDITORS’ PICK

and more universal roll-on Glide Wax for cross-country and backcountry skins, Swix enters an unserved market. This easy-application wax keeps skins gliding free from ice and reduces water buildup. [$15] #34021-UL swixsport.us

2. The KEEN Terradora Winter Boot is

the cold-weather version of the urban outdoors-focused Terradora hiker, and is designed as a winter shoe for girls who are ready to explore nature during the cold winter season (rated down to -25°F). [$90] #46081-UL keenfootwear.com

hiker is a waterproof, all-weather boot that features a Gore-Tex membrane bonded with InvisibleFit construction for lightweight, breathable protection that fits and feels like an unprotected shoe. The boots integrate a lightweight, full-foot stability plate with strategically placed outsole lugs to provide stability, underfoot protection, durability, and grip. Plus, the boots feature designs inspired by Women Who Hike—an organization that uses the outdoors to empower and inspire women to be themselves through hiking and adventure culture. [$180] #44129-UL merrell.com

LENS NOT LASTING? PROTECT YOUR GOGGLES IN STYLE THIS WINTER gogglesoc is a protective microfiber goggle cover made from recycled water bottles.

Simon D’artois X Games Gold Medalist

Distributed by Eartheasy — visit us at booth 54094-UL

gogglesoc.com

PHOTOS BY COURTESY

3. The Merrell Chameleon 7 Storm XX

WARMEST • DRIEST • MOST COMFORTABLE LIGHTWEIGHT GLOVES

MAXIMUM WARMTH, MINIMUM BULK XTREME ALL WEATHER GLOVES

Exclusive Form Fit™ Design for Increased Dexterity Incredibly Warm & 100% Waterproof/Breathable

NEW PRODUCT GALLERY 1. Comfort and performance come

2 EDITORS’ PICK

together in one progressive style in the Mountain Hardwear Cloudseeker Bib for women. These breathable bibs maximize heat retention while thwarting wind and snow with a fully integrated, connectable vest that eliminates the need for suspender straps. [$450] #44069-UL mountainhardwear.com

2. EDITORS’ PICK The Line Skis Sakana

has the same DNA as the brand’s Pescado, but is tailored towards an all-mountain experience. Featuring a similarly styled swallowtail knockout, the Sakana is a resolute, paradigmshifting ski design. At 105mm underfoot, the Sakana makes all turns easy. Line introduced a Carbon Flax Weave and continued with the pushed-back mounting point, allowing a skier to size down without losing edge grip and power across all terrain and snow conditions. [$900] #32109-UL lineskis.com adventures, the Mountainsmith Borealis combines the protection and organization of a camera bag with the comfort and efficiency of a technical backpack, with multiple padded organizational pockets and a durable exterior fabric. [$230] #44080-UL mountainsmith.com

LifeStraw Flex A versatile, 2-stage filter that removes bacteria, parasites, and lead* *Exceeds NSF 53 drinking water standards for reduction of lead while also reducing chemicals and removing bacteria and protozoa.

Use as a personal straw

Use with the soft touch bottle

Adaptable to plastic water bottles

Adaptable to hydration bladder

Adaptable to LifeStraw Mission

Visit us at booth 54081-UL

PHOTOS BY COURTESY

3. Built for rugged outdoor photo

BOOTH 53118-UL I MENâ&#x20AC;&#x2122;S VIBE JACKET I

SUNICE.COM

NEW PRODUCT GALLERY 1. Building off the sweet success of

its Gluten Free Organic Waffles, Honey Stinger has created the perfect snack for kids. Available in two delicious flavors, Wildflower Honey and Honey Cinnamon, the waffles are tailored to fit the nutritional needs of children. With 70 wholesome calories, these two thin waffles sandwiched by honey are perfect for kids on the move and are certified gluten free and USDA organic. [$7 for 6] #37001-UL honeystinger.com

2. The Outdoor Research Refuge

3. Inspired by life on the wall, but built

for life in transit, the Black Diamond Creek Mandate 28 pack combines the toughness of the brandâ&#x20AC;&#x2122;s haul bags with a sleek and super-functional design that handles work commutes, indoor training sessions, and farflung travels. [$140] #32009-UL blackdiamondequipment.com

PHOTOS BY COURTESY

Hooded Jacket introduces VerticalX insulation, a high-performance, proprietary synthetic insulation that is loftier, stretchier, and more effective at moisture management than the competition. VerticalX uses a vertically overlapping internal pattern, improving warmth and giving the insulation more ability to stretch inside the jacket. A stretch outer shell complements the insulation and creates a warm insulating layer. [$199] #44030-UL outdoorresearch.com

THANKS TO OUR 2018 SPONSORS

TITLE SPONSORS

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS SPONSORS AS OF 12/18/17

SALLY JEWELL FORMER SECRETARY OF THE INTERIOR

RUTH CAMPOS TRAIL CREW MEMBER, UTAH CONSERVATION CORPS

VALERIE PRESOLLY DIRECTOR OF SUSTAINABLE BUSINESS INNOVATION, MEC

VIK SAHNEY DIVISIONAL VP OF SUSTAINABILITY, REI

A FORCE FOR THE OUTDOOR INDUSTRY.

LUIS BENITEZ DIRECTOR, COLORADO OUTDOOR RECREATION INDUSTRY OFFICE

ANNELISE LOEVLIE CEO, ICELANTIC SKIS

JERRY STRITZKE CEO, REI RUE MAPP FOUNDER & CEO, OUTDOOR AFRO

CHRIS SYLVIA SPORTS MARKETING MANAGER, THE NORTH FACE

J O I N

ALEX HONOLD THE NORTH FACE ATHLETE, PROFESSIONAL CLIMBER

BILL HARMON GENERAL MANAGER, GOAL ZERO

U S

When you become an OIA member, your dues help fund advocacy efforts in Washington, D.C., tools for clean supply chains and initiatives to increase the number of kids having a blast outside. Join OIA and be part of a powerful force for meaningful change. JOIN OIA outdoorindustry.org/membership

OUTDOOR RETAILER SHOW INFORMATION

Outdoor Retailer + Snow Show 2018 SHOW INFORMATION Attendance Guidelines

It’s not for everyone. Only qualified members of the trade are invited to attend.

Show Management Office

Located in Lobby A Mezz Office

Information Center

Located in the Atrium near 14th and California on the street level

Business Center—UPS Store

Located at the entrance of the main concourse on the street level. To contact the UPS Store in the Colorado Convention Center, please call (720) 904-2300.

Photo Policy

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call (949) 3067709 to report violations, noting name and company listed on the badge, if possible. Approved media photographers will have a flag on their badges to help identify them.

First Aid and Medical Staff

Located across from Meeting Room 507 on the street level to treat minor health problems such as blisters, headaches, hangovers, etc.

Mother’s Room

Located in Meeting Room 112 on the street level

Children at Outdoor Retailer We’re here for the next generation of outdoor lovers, which is why children are always welcome on

THE DAILY ONLINE

the show floor. All children must be registered as guests with Outdoor Retailer and accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in or move-out.

Dogs at Outdoor Retailer

If you are planning to bring your dog to the show, please be sure to follow these simple rules: • Animals are not allowed on the show floor during move-in/-out. • Register your dog—he/she must have a badge on at all times. • Sign a waiver agreeing to the rules and requirements. • Make sure to walk your dog outside regularly to avoid any accidents. • If an accident does occur, please clean it up and notify show management.

PARKING & TRANSPORTATION Denver Airport Rail

At a cost of $9 each way, travelers can use the rail service, known as the A Line, to get from the airport to Denver Union Station and vice versa. From Union Station, travelers can access additional local and regional transportation services such as light rail, regional and local buses, Amtrak rail service, and taxis. Travelers can also use the free 16th Street Mall Shuttle (MallRide) and free Downtown MetroRide Buses that provide access to most downtown hotels. The Denver airport rail has six stops along the way and takes approximately 37 minutes.

Super Shuttle

Super Shuttle is providing Outdoor Retailer + Snow Show with a 10 percent discount on shuttle service to and from the Denver Airport. Please use code NBHY2 when requesting your Super Shuttle online to receive this discount.

Parking Northbound on Speer Blvd.

Driving northbound on Speer Boulevard, pass Stout Street and make your first right before Champa Street. The Convention Center Parking Garage has its own designated right turn lane leading into the parking garage. The Parking Garage is designated by the Downtown Denver Parking logo. Visit the following link to see it: denverconvention.com/ attend-an-event/parking/

Westbound on Champa Street

Driving westbound on Champa Street, just before Speer Boulevard, turn left to merge into the garage entry drive lane from Speer Boulevard. Please use caution when yielding to traffic entering the garage from Speer Boulevard. The Parking Garage is designated by the Downtown Denver Parking logo. Visit the following link to see it: denverconvention.com/attend-anevent/parking/

Restrictions

a Vehicle clearance is 8'2" and the maximum vehicle length is 19'0". a No trailers or oversized vehicles allowed. a No in-and-out parking. If a vehicle departs the garage at any time, a new parking purchase must be made upon re-entry. a No free parking at any time.

Taxi Cabs

Be sure to establish your cab fare before you start your ride.

Freedom Cabs Inc. (303) 444-4444; freedomcabs.com

Metro Taxi—handicap accessible (303) 333-3333; riderightdenver.com

Green Taxi Cooperative (303) 806-8888; greentaxicooperative.com

Shuttle Service for Cherry Creek Hotels ONLY

a Shuttles will run to and from the Cherry Creek hotels and the Colorado Convention Center. See schedule below. a Shuttles will pick up and drop off at the Main Entrance by the Blue Bear near Stout & 14th Street.

Thursday, January 25 7:30-11 a.m. & 4-11 p.m.

Friday, January 26 7:30-11 a.m. & 3:30-11 p.m.

Saturday, January 27 7:30-11 a.m. & 3:30-11 p.m.

Sunday, January 28 7:30-11 a.m. & 12:30-4 p.m.

For a complete list of hotels with shuttle service, please visit outdoorretailer.com/shuttles. *Extended service is available to all Cherry Creek hotels and shuttle hotels to accommodate the Industry Party.

Find complete issues of The Daily online at snewsnet.com/the-daily. Like what you see? Sign up for the Live from OR newsletter at snewsnet.com/OR-newsletter for more industry news, gear trends, and aisle talk, produced every day of the show by the SNEWS team.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

OUTDOOR RETAILER MAP

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Teflon Reimagined. ™

Teflon EcoElite™ finish is the world’s first renewably sourced, non-fluorinated fabric treatment for durable water repellency. Manufactured using 60% plant-based raw materials, it lasts up to three times longer than paraffin or silicone-based repellents, providing excellent performance through more than 30 wash cycles. It’s a breakthrough in repellent technology. It’s Teflon™ Reimagined. teflon.com/ordaily

© 2017 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.

OUTDOOR RETAILER TECHNOLOGY

MOBILE APP Download the Outdoor Retailer + Snow Show MyEventPlan mobile app to have all the show information you need in the palm of your hand. In the mobile app, you can access: Floorplan Exhibitor list Events Education schedule Product gallery Walking map Local info And more! Search “MyEventPlan” in your app store and get access to everything you need to make the most out of the show.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

SHOW PLANNER The Show Planner is an online platform designed to help you plan your show. Within the Show Planner you can find these great tools: Exhibitor list Interactive floorplan Education and events schedule Matchmaking Mobile app information Communicate with exhibitors Request appointments View products All you need to do is log in to your Show Planner and start planning your show!

MATCHMAKING The matchmaking tool is part of the Show Planner, and it brings exhibitors and attendees together before the show starts. The Show Planner enables you to search for exhibitors based on product category, location, new to the show, and other filters. Attendees can get in touch with exhibitors to find out more information or request an in-booth appointment during the show. Log in to your Show Planner and explore the exhibitors and products you will find at Outdoor Retailer + Snow Show.

Stay live at the show with this hashtag

#ORShow

PLEASE VISIT US AT BOOTH 46055-UL FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com © 2017 Thermos L.L.C. • THERMOS is a registered trademark in over 115 countries.

NEWS

Cruisin’ for a Bruisin’

HIT THE FLOOR and white specks swim across my vision. Kate Ketschek, the woman behind Revolution House Media—which reps brands like NEMO, Nikwax, Good To-Go, and Ruffwear— roller skates past me in a star-covered blue skirt and rainbow socks that say, “I’m a f***ing unicorn.” Not your typical business attire, but we’re not on the show floor. We’re on the home court of the Denver Roller Derby, learning how to beat each other up on roller skates for a media event. Kate mailed out invitations a month ago. We received our mouth guards in the mail a few weeks later. “I don’t work with really big brands with really big budgets, so I have to be creative about how I approach events,” Ketschek said. “My world is based on relationships, and building relationships around something like this always feels more real than when we’re sitting around drinking beer.” PR events like these are especially effective in this industry, where members of an active demographic usually appreciate the break from sit-down meetings and dinners. Studies also show that team sports help accelerate group cohesion—ideal if the goal is to get friendly with prospective business partners. So, derby it is. The venue is called the Glitterdome, apparently, for no reason whatsoever. Inside, only half the space is lit. It’s all naked I-beams and cracked concrete floors, partially

covered by a huge plastic mat with a skating ring marked in red tape. There’s bare Tyvek on the bathroom walls, and metal bleachers creak like they’re threatening to retire. In the ring, the Denver Roller Derby team (who gamely volunteered to teach us how to skate) is warming up. There are short shorts. There are tattoos. There is blue hair. And when they start to scrimmage, there is yelling, stamping, and no small amount of body-slamming. I start to have flashbacks to the first time I attended a “fun” PR event. I got decked during a game of bubble ball (think soccer in a Zorb) by an aggro freelancer after a couple of margaritas. I’m a little nervous. Not because I’m afraid of a little bruising, but because I’m competitive by nature and I absolutely suck at roller skating. And because Kate’s costume is way better than mine. We suit up in neon, tutus, and headbands, and it’s our turn to roller derby. While Ketschek talks about NEMO’s sales projections, I look around at nametags: Thunder Boy, Adam Bomb, Pistil Whipped. Then a Nikwax rep discusses consumer safety while a skater passes by, skating backwards with her head between her legs. Jennifer Scism and David Koorits of Good To-Go talk brand history before a backdrop of a hooting conga line on wheels. The scrimmage begins, and Brad Example, wearing a knee-length brown leather coat and matching top hat, starts to announce with a voice

Below: Rookie roller derby, the most chaos you can have on wheels. Top: Team BACKPACKER: Adam “Bomb” Roy, senior digital editor; Corey “Bu-slay” Buhay, assistant skills editor and The Daily staffer; Eli “Kid Fantastic” Bernstein, associate gear editor.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

like he should be narrating movie trailers. This is how it works: There are blockers and jammers. The blockers do their best to crowd the ring and keep jammers—fast, nimble skaters labeled with blue helmet covers called “panties”— from racing their way around the rink. As a jammer, the more people you pass, the more points you get. We put on pads, helmets, and skates and start warming up. I look around the ring. There are about 10 people. Most of them are bigger than me. We’re all pretty bad at skating (except for the guy in jorts and suspenders who used to live in New England and plays hockey). The game begins. I’m sitting on the bench with my heart in my mouth when someone points to me. I switch it out with my mouthguard and head to the ring. I take a deep breath of the rancid air emanating from my jersey and stand. I fall over. Things are off to a good start. Someone tells me to put my panties on. That means I’m jamming. I pull the blue cover over my helmet and get into position. A whistle blows. I’m skating. I’m fighting. I’m fumbling through a tripod of giant men in yellow. And suddenly, I’m through. I falter, confused. Someone yells at me to skate. I turn around and there are big people coming at me. Suddenly I’m whipping around the rink. I dodge around some blockers by sheer luck, and fall hard. Everyone asks if I’m okay. I nod and stand up, dazed. “Then keep going, girl! The jam’s still on!” I spring down the track. I have no idea where the other team’s jammer is, and I have no idea what I’m doing, but I’ve realized that speed is my friend, and if I intimidate everyone with my uncontrolled skating and pinwheeling arms, I can get through. When I get to the bench, I’m greeted with highfives, fist bumps, and pats on my back, which is heaving with exhaustion. I realize it’s been more than an hour since we’ve talked business, and I’m feeling like these people are my best friends in the world. Afterward, we go out for tacos. And we don’t talk about business. We laugh like old friends. I don’t exchange cards with anyone—I don’t need to. These are faces I won’t forget. As for names, well, the only one I can remember is Thunder Boy.

PHOTOS BY SPENCER COX

Revolution House Media introduces journalists and brand reps by letting them attack each other on roller skates. BY COREY “BU-SLAY” BUHAY

BOOTS BORN IN THE 90’S, NOW BACK WITH THE LATEST COMFORT TECHNOLOGY.

PREVIEW THE FALL 2018 TIMBERLAND® COLLECTION FEATURING THE GT RALLY AT BOOTH #44117-UL Timberland and

NEWS

This Land is Our Land Brands huddle on the next steps of advocacy for public lands. BY M.T. ELLIOTT director of government and community affairs. This included increased conservation funding and having CEO Jerry Stritzke write op-eds. The panel widely discussed the advocacy strategy of countering development’s promise of economic growth with the allure and quality of life that public lands attract. Data show that when public lands are designated, the surrounding area experiences growth in tourism and attracts new residents. “Data are easy, what’s a bit more difficult is finding messengers,” said Ray Rasker, executive director of Headwaters Economics. He cited the example of Goldman Sachs, which uses proximity to protected parks and lands as part of its recruiting strategy. While the consumer is more informed than ever, Corley Kenna, Patagonia’s communications director, argued that there was still more work to do on that front, especially up against an

Bears Ears National Monument, Utah

administration with its own interpretation of what is factual. “There were some flash points this past year where we had an opportunity to tell people about what’s going on, but what we’ve seen this year really takes sustained communication and we have to just keep talking about it.” Kenna suggested that advocates fight fatigue in the coming year by getting local and activating communities close to threatened park lands. The panel also addressed youth engagement. Erin Gaines, KEEN’s effect advocacy manager, spoke of the brand’s grants to get more kids outside. Rasker said there needs to be more links to urban planners and public health officials. He added there are data to support the social and health benefits of getting kids outdoors, but the information needs to get to decision-makers closer to home. Ryan Callaghan, the marketing and media manager at First Lite, told the audience about an emerging talking point that he has heard in meetings with Interior Department officials. “Access: Everybody should love that word, right?” he asked. “What you’re going to see this year is that word redefined and used against everybody who doesn’t see the word ‘access’ as somewhere you can go and connect your RV.” He suggested every group celebrate its version of access, and speak out on how their land use is not dependent on such development. Panelists agreed that while brands lack the funding of major political groups, they draw strength from the outdoor community. “Our advantage is we have real, authentic relationships with our customers,” Berejka said. An audience member asked the panel if the outdoor industry should form something like a political action committee to gain the influence of a group like the National Rifle Association. While nobody expressed interest in playing the political game quite like the NRA, some panelists suggested the industry needs a rallying cry in our historical literature similar to the way the NRA unites around the Second Amendment. “Maybe we don’t unify all the nonprofits,” Berejka said, “but we could unify the messaging.”

HEY, THANKS!

The Daily team pays its respects. As the staff of The Daily wraps up the first Denver show, we’d like to thank those of you who helped make our lives in the newsroom a bit nicer. In particular, the kind folks at Melvin Brewing, who graciously donated four cases of delicious beer—Pilsgnar, a collaboration with Teton Gravity Research; Killer Bees, an American blonde ale; and of course, Hubert, the brand’s famed MPA. No duds in those suds.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Other thanks to: Outdoor Retailer for the free parking passes, the Mothers’ Room, Fire on the Mountain for bringing us lunch (and burning our mouths out with that El Jefe napalm sauce), Chaos for the hats, Sportstube for the Sportstubes, the super-friendly dude who welcomed us in every morning, Spencer the Intern for all the shoe leather, Tommie our attentive IT guy, double-digit bagels, wet pants, and getting lost in the rectangle. –The Daily staff

PHOTOS BY (FROM TOP) ISTOCK.COM; SPENCER COX

UBLIC LANDS WERE the industry’s galvanizing issue last show. And the topic shows no signs fading away this time around, featuring as the subject of several panel discussions as the industry keeps up the fight for Bears Ears and Grand Staircase-Escalante National Monuments. On Friday afternoon, the Monumental Discussions panel began with a recap of the efforts of six brands to support public lands, including donating a portion of sales and, in Patagonia’s case, filing a lawsuit that challenges the president’s authority to diminish dedicated lands. The panel was moderated by Jessica Wahl, the government affairs manager at Outdoor Industry Alliance. “The assault on public lands forced the [REI] Co-op to invent a few things, and do a few things it had never done before,” said Marc Berejka, REI’s

2 0 1 8 - 2 0 1 9

F U T U R E D AT E S SU M M ER

M A RKET

NETWORKING. EDUCATION. STORYTELLING.

JULY 23-26, 2018 Colorado Convention Center, Denver, CO

W I N T E R

M A R K E T

TRENDS. DISCOVERY. INNOVATION.

NOVEMBER 8-11, 2018 Colorado Convention Center, Denver, CO

COMMUNITY. INSPIRATION. INFORMED BUYING.

JANUARY 8-11, 2019 Colorado Convention Center, Denver, CO

W W W. O U T D O O R R E TA I L E R . C O M

SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Day in the Life

1. Kuju Coffee co-founder Justin Wiguna samples the good stuff at the SNEWS booth. 2. The question is not why Fisher + Baker brought goats to the show. The question is, why didn’t you? 3. The Motet got down for Big City Mountaineers at the Elevation Outdoors party. 4. Primus brought in the chef from Boulder’s Arcana restaurant to sizzle up free steaks and broccolini for hungry passersby. 5. Artist Sarah Uhl painted to benefit Conservation Colorado at the Outdoor Research booth.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

PHOTOS BY LAUREN DANILEK (2); LOUISA ALBANESE (2); NICK COTE

Portable pourovers, sizzling steaks, barnyard visitors, and putting the fun back in fundraiser: On any given day, the show is full of mini adventures.

AT E

REF RE SH I

CHOIC E IN GR TS IEN ED

RT MFO CO G N

N CO ED M OISTURE

SEE NEW PEAK2PUB AT:

BOOTH #51081-UL

SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Par Excellence BACKPACKER celebrates 25 years of amazing gear and its Editors’ Choice awards.

HE BEST OF the best gathered at 5280 Burger Bar on Friday night to celebrate 25 years of BACKPACKER’s Editors’ Choice awards. Representatives from the gear brands that have received the honor over the past quartercentury were in attendance at the standing room-only event, which featured a video montage of winning gear past and present. BACKPACKER Editor-InChief Dennis Lewon welcomed the assembled crowd, which included award winners like Big Agnes, Marmot, Mystery Ranch, LOWA, Gregory, Jetboil, and Good To-Go. “Getting so many Editors’ Choice Award winners in one room meant a lot to us,” Lewon said. “It all starts with the products, and without manufacturers constantly innovating and pushing expectations over the last 25 years, our awards wouldn’t have been successful.”

1. Several Editors’ Choice award winners had product on display for giveaways. 2. Gear designers, executives, editors, and gear testers packed the bar, and the celebratory atmosphere resembled a family reunion. 3. This page’s designer, Giovanni Leone, selected this image of himself holding a box of Honey Stinger chews. 4. Randy Propster, BACKPACKER’s Get Out More ambassador, addressed the room full of winners.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

PHOTOS BY LAUREN DANILEK

WE MAKE COMFORT THAT LASTS WE MAKE SURE THE PLANET DOES, TOO

ECO

FORMULATIONS

www.ortholite.com

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NEWS

The Holy Grail

REEN THEME INTERNATIONAL’S new Aquavent water-repellency chemistry may make the debate over PFCs and DWRs irrelevant. The outdoor industry has loudly celebrated the ecological benefits of PFC-free DWRs, but the downside is in their performance: Those treatments have often been criticized for being less durable than traditional water repellents. In the big picture, that leaves consumers with a jacket they may want to replace in just a few years, which detracts from environmental gains. The new waterproof/breathable technology is in Marmot’s EVODry jackets and pants, as well as some of its Featherless insulated pieces. Carrie Kabat, Marmot’s senior communications manager, said that during product photoshoots in Olympic National Park, the brand models and the Marmot team wore the EVODry jackets, but the camera crew wore a competitor’s jacket. “They were soaked by the end of the day and our crew was dry,” she said. “It was an interesting real-world test.” The EVODry supplants the Precip as the brand’s flagship rain jacket, and was tested inside the rain

room of its sister brand Coleman, she said. “There was the equivalent of 15 inches an hour coming down on this jacket and it still maintained that performance and it didn’t wet out.” Aquavent’s approach to making fabrics water repellent doesn’t force a choice between performance and ecological concerns. The tech is waterless and doesn’t discharge toxic chemicals. The chemistry recently received Eco Passport certification from The Hohenstein Institute. Green Theme International (GTI) essentially bakes the tech into yarns before weaving them into fabric, and the yarns can be dyed or treated at the same time. Because the technology is in the fabric rather than applied with a spray or dipping process, the finished garment is less susceptible to abrasion than those with surface treatments. The treatment also changes the hand of the fabric (making it feel less slippery) and works on other natural fibers, like wool. The broader implications extend into the fashion world, currently the world’s second-largest water polluter, which could follow the outdoor industry into greener textiles.

Innovation is so disruptive, it can be difficult to convince brands to rattle their supply chains. Aquavent upends the DWR-based paradigm, so GTI is trying to reframe the entire dialog on breathable waterproofing, said GTI marketing director Brian La Plante. So far, the groundbreaking chemistry has intrigued several major brands, he said, and GTI plans to produce Aquavent textiles in a few seasons, which would give smaller brands an established, turn-key option for producing more eco-friendly apparel. “To get to this next sustainable level, we need to rethink and re-do things differently, and that’s a threat to a lot of entrenched businesses,” La Plante said. “It’s going to take upstarts to make a change.”

PHOTO BY COURTESY

Aquavent water-repellency chemistry finally offers a long-lasting, PFC-free DWR. BY M.T. ELLIOTT

SUMM ER

M AR KE T

ITâ&#x20AC;&#x2122;S ALL ABOUT NETWORKING, EDUCATION AND STORYTELLING.

JULY 23-26, 2018 Colorado Convention Center, Denver, CO

Join the rest of the outdoor industry at Outdoor Retailer Summer Market.

W W W. O U T D O O R R E TA I L E R . C O M

NEWS

Pass the Snow

The new Ikon ski pass links nearly two dozen destinations, giving skiers and riders the ability to go where the snow is. BY RYAN WICHELNS

HE ASPEN-VAIL BATTLE is moving into megapass territory. To challenge Vail Resorts’s 15-resort Epic Pass, Alterra Mountain Company announced at Outdoor Retailer this week its new Ikon Pass, which includes 23 mountains across the United States and Canada. Alterra and Aspen Skiing Company joined forces with seven other independent resorts to create one pass for the 2018/2019 season that grants access to nearly 50,000 skiable acres across nine states and three Canadian provinces. In addition to Alterra and Aspen, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR, and Snowbird resorts are on the pass. “The Ikon Pass is comprised of mountains and communities that share our passion for the sport and this lifestyle,” said Mike Kaplan, president and CEO of Aspen Skiing Company. “We’re excited to be connected to these destinations and look forward to being part of this extended family.” According to Jimmy Huh, director of advertising for Mammoth Resorts, the Ikon Pass centers on diversity of experience. “The Alterra Mountain

Company came together as the anti-Vail,” he said. “We’re not homogenizing them. All the resorts within the Alterra Mountain Company keep their own identities, and we went out and hand-selected the rest of the resorts on the pass for their unique characteristics and identity. You’re not going to have the same experience at any two resorts.” Alterra has not announced the details of blackout dates or pass levels, although they will vary from unlimited skiing or riding to a set number of days. Passes will go on sale in early spring, but prices have not yet been announced. According to Huh, the Ikon Pass isn’t mutually exclusive with its competition, as it opens up a selection of the continent’s iconic mountains that is unavailable to Epic Pass holders. It’s ideal for the dedicated powderhound. “This allows people to not only be able to ski their home location as much as they want, but to be able to go and chase powder or take their family on a vacation,” he said. “Last year, Mammoth got hammered. This year, it’s just OK. This gives people some flexibility to go where the conditions are.”

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NEWS

Think of the Kids

HE OUTDOOR FOUNDATION’S new executive director comes with quite the impressive resume. Lise Aangeenbrug, who starts the new gig in February, is currently the executive VP of the National Park Foundation. Previously, she was the executive director of the Great Outdoors Colorado Trust Fund, which engages communities over outdoor access issues and provides grants to protect, build, and upgrade parks and trails. She’s also worked for a long list of other state, federal, and nonprofit organizations focused on the great outdoors. But her biggest passion is getting kids outside, she said Saturday, which is why she was interested in directing the Outdoor Foundation to instill a love of nature—from the

backyard to the backcountry—in the next generations of leaders. “I think we’re at a really unique time where there is public angst about children not getting outside,” she said. “There’s interest by the outdoor community to help do something about that. I think the Foundation’s role is to figure out how to take that public interest and industry desire and find a way to be a leader in addressing this issue.” Aangeenbrug says she sees parallels between her next job and her work at Great Outdoors Colorado (GOCO). GOCO empowers communities to determine how to improve their access to the outdoors, and provides statefunded grants for outdoor projects. And it has done this equally across outdoor activities—all types of

outdoor access are important, she said. There’s a lot of money at stake in outdoor access for brands, which need kids to grow up as consumers in their space. If kids are not exposed to the outdoors, they won’t be attached to nature, which also means they won’t become voters who take a stand for public lands and recreation issues whenever possible. “I think there’s a real opportunity for the outdoor industry to be a leader in helping others think about this and what we can all do,” she said. “That extends to city government, county government, and federal agencies. I think people are looking for the [outdoor] industry to take a leadership role on this issue.”

PHOTO BY COURTESY

The National Park Foundation’s executive VP, Lise Aangeenbrug, will soon take over as the director of the Outdoor Foundation. BY KASSONDRA CLOOS

NEWS

Rising Stars

The Skip Yowell Future Leadership Academy announced its third class of future bigwigs. BY ALEX LEMLEY

For more information about the Skip Yowell Future Leadership Academy or to get involved in future classes, contact Stasia Walker (swalker@ outdoorindustry.org), the program’s director.

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ROOM TO GROW

Five Ten and adidas Outdoor set up shop in Golden, Colorado. as the exclusive distributor in the United States,” said Greg Thomsen, adidas Outdoor managing director. Five Ten and adidas Outdoor also announced the opening of a new Colorado sales office, located in Golden. “We are thrilled to be keeping Five Ten anchored in California, while also setting up base in Colorado,” Thomsen said. –The Daily staff

Five Ten and adidas Outdoor started a brand romance back in 2016, and this month, they finally moved in together. “The alliance brings scale, speed, and innovation while maintaining our reverence for Five Ten,” said Dan Near, managing director of Five Ten. “With the opening of our new warehouse, Five Ten sales and distribution will be managed by adidas Outdoor/Agron

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HE EVENING OF DAY 3 marked the start of an exciting next chapter for 35 outdoor industry professionals as they begin their work in the Skip Yowell Future Leadership Academy (SYFLA). The six-month immersive program prepares, unites, and amplifies the voice of future leaders. The leadership academy, now in its third year and with 55 total graduates so far, welcomed this newest class, joined by industry mentors poised to offer insight and guidance to the next generation of outdoor industry game changers. “There are so many things I’m looking forward to learning and discovering,” said Sablle Scheppmann, regional sales manager for NATHAN and a SYFLA participant. “But, I’d say I am most excited to learn from the wealth of experience and knowledge that other leaders and mentors are bringing, and leave this program with a better understanding of how, together, we can have a greater impact on the outdoor industry.” “With this outstanding class of future leaders and mentors, anything is possible,” said Stasia Walker, Skip Yowell Future Leadership Academy director. “We’re determined to learn from our past and current leaders while making positive change in the future.”

W I N T E R

M A R K E T

ITâ&#x20AC;&#x2122;S ALL ABOUT INNOVATION, TRENDS AND DISCOVERY.

NOVEMBER 8-11, 2018 Colorado Convention Center, Denver, CO

Join us for the inaugural product launch show at Outdoor Retailer Winter Market.

W W W. O U T D O O R R E TA I L E R . C O M

@THESHOW

DIG INTO OUR HIGHLIGHTS OF THE SHOW’S EVENTS, EDUCATION, AND MORE

Events & Education JANUARY 28

Alliance. Great gear for your best friend.

Muck Boot and Kuju Coffee hour

Chill Angel lavender eye pillows for the Humane Society

(Booth 28101-SL) For a $10 donation you can receive a soothing, lavender-filled merino wool eye pillow and support the Humane Society. While supplies last. 9 AM

Ruffwear Gear Sale to Benefit The Conservation Alliance

(Booth 42066-UL) Ruffwear sells its Wildlands Bowl, Wildlands Leash, and Aira Blanket to benefit The Conservation

(Booth 54152-UL) Start off your day with a cup of Kuju Coffee, hosted by the Original Muck Boot Company. 9 AM

Mountain Dress Code Wardrobe Update

(Booth 37065-UL) Osprey is selling two new F18 packs while supplies last: The Mutant 22 alpine climbing pack and the Arcane Large Top Zip lifestyle pack, for $40. Proceeds will be donated to the Colorado Avalanche Information Center.

(Booth 39070-UL) Select jackets and other assorted products on sale for 50 to 60 percent off, while supplies last. Procedes benefit SOS Outreach, the nonprofit that uses outdoor activity to mentor at-risk youth.

9 AM

(Booth 51080-UL) Outfit your look in the Mountain Khakis booth. MK apparel will be available for purchase in their booth. There’s even a dressing room. While supplies last (it goes fast). Benefits MK Fund partner, Conservation Colorado.

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9AM

Osprey Pack Sale

9 AM

Kahtoola Kanteen MICROspikes and NANOspikes Traction Sale to Benefit The Conservation Alliance

(Booth 3461-UL) Kahtoola will sell its Kanteen MICROspikes and NANOspikes Traction to benefit The Conservation Alliance.

Big Agnes Sale to benefit SOS Outreach

9 AM

Nau Sale to Benefit The Conservation Alliance (Booth 46040-UL) Nau is selling assorted styles for men and women to benefit The Conservation Alliance. 9AM

Osprey Crane Game to Benefit the

Colorado Avalanche Information Center

(Booth 37065-UL) Swing by Osprey and try your hand at the arcade classic Crane Game. For a $1 donation to the Colorado Avalanche Information Center, you get a shot at driving the crane and scooping up one of many prizes, including product from Osprey and partner brands. 9 AM

Refill your water bottle (Booth 53021-UL) Refill your water bottle and save plastic bottles from landfills! Dansko will have a FloWater Refill Station at our booth and will be selling Mizu/

Tested & Proven

Look for Insect Shield products from these trusted brands

Dansko water bottles for $10, with the profits to be donated to the Nature Conservancy. FloWater’s 7x Advanced Purification provides water that’s free of impurities, and will keep you hydrated during the show. 9 AM

Sea to Summit Sale to Benefit The Conservation Alliance

(Booth 49074-UL) Sea to Summit will be selling its popular Pocket Towel and Traveling Light Ultra-Sil Duffle Bag to benefit The Conservation Alliance. 9AM

Eagle Creek Cargo Hauler Duffel Sale

EVENTS & EDUCATION

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(Booth 44021-UL) The Cargo Hauler Duffel 60L is on sale for $40 to benefit Adventure Travel Conservation Fund.

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9AM

Farm to Feet Bears Ears Sock Sale to Benefit The Conservation Alliance (Booth 53117-UL) Farm to Feet sells its Bears Ears Hiker 1/2 crew lightweight sock to benefit The Conservation Alliance. 9 AM

Toad&Co. Sale to Benefit The Conservation Alliance

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(Booth 42054-UL) Toad&Co. is selling assorted styles of men’s and women’s tops to benefit The Conservation Alliance.

+ STABILITY + COMFORT + PAIN RELIEF + PERFORMANCE

9 AM

Sunday Afternoons and SheJumps Trucker Sale (Booth 53085-UL) We are partnering with SheJumps, a fantastic charity that strives to increase the participation of women and girls in outdoor activities. We will be selling brandnew designs from our extremely popular Artist Series Truckers. Hats are $10 each, and SheJumps will receive 100 percent of the proceeds.

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(Booth 42105-UL) Stop by for some delicious Kuju coffee, score a BUFF when you sign up for our newsletter, and chat with

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Jim Baird & History Channel’s “Alone”: How Wilderness Travel Taught Him Survival

The Camp (Booth 56117-UL) After surviving on northern Vancouver Island for 75 days for History Channel’s self-shot survival reality series ‘Alone,’ Jim Baird, along with his brother Ted, outlasted six other teams to come home with a cash prize of $500,000. While on the show, Jim completed an eight-day backpacking trek and built a canoe and paddles using only a tarp and knife. They survived on everything from fish, to wild mushrooms, to whatever they could scrape off the bottom of a rock. In this presentation, Jim Baird will speak about his journey on ‘Alone’ and will share the survival lessons he learned along the way. He will also shed light on his journey in the outdoor industry as a fulltime adventurer, content creator, and influencer for more than three years. 10 AM

All Day Yappy Hour

(Booth 24109-SL) Zuke’s is an all-natural dog treat company that has been based in the heart of the Colorado Rocky Mountains for the last 23 years. Stop by their booth and show them a picture of your adventure pup and you’ll take home some free treat samples. If you

sign up for their eNewsletter and follow them on Facebook and on Instagram, you’ll take home some great travel dog swag. 11 AM–12 PM

Nonprofits: Using Influencers and Content Creation for Good

The Camp (Booth 56117-UL) In Non-Profits: Using Influencers and Content Creation for Good, we look at how nonprofits can build content with and utilize athletes/influencers to broaden and deepen their messaging and grow their community on social media and beyond. Sponsored by So Good Creative. 12 PM

Ikon Pass Photo Booth/ Pass Give away (Ikon Pass Booth) Come snap a picture at our photo booth for the chance to win an Ikon Pass. 2 PM

DynaLock Pole Demonstrations with MSR’s Sarah Courtney

(Booth 44031-UL) Come hear from the brand’s snowshoe and alpine tool division category manager, Sarah Courtney, as she she walks through the features of our new MSR Ascent, Explore, and Trail, poles featuring our very own DynaLock technology.

PHOTO BY LOUISA ALBANESE

Performance Leather Footwear Gloves Tech

THE WHOLE MOUNTAIN Outdoor Retailer + Snow Show proudly supports the entire community.

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Thank you for being part of this exciting new adventure!

W W W.O U T D O O R R E TA I L E R .C O M

Product Zone

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies The Mountain Hardwear Denim Collection Reaching New Heights with Denim Engineering.

Designed for the those in the crowd who always push the boundaries, Mountain Hardwear’s

new denim collection marries versatility and functionality to create a new paradigm for

climbers at any elevation. CORDURA® Denim enhanced durability and wear-resistance and is the technical foundation for this

collection that performs equally well in the city or at the crag. The men’s and

The Mountain Hardwear Denim Collection – the new standard

for climbing – inspired authentic performance apparel.

Come see us to learn more! CORDURA® brand booth #54037-UL and Mountain Hardwear booth #44069.

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EDITORIAL

SHOW STAFF

EDITOR-IN-CHIEF

VP, GROUP SHOW DIRECTOR

khostetter@aimmedia.com

marisa.nicholson@outdoorretailer.com

EXECUTIVE EDITOR

SALES DIRECTOR

DEPUTY EDITOR

krista.dill@outdoorretailer.com

Kristin Hostetter Casey Lyons

Elisabeth Kwak-Hefferan ASSISTANT EDITOR

Marisa Nicholson Krista Dill

SENIOR ACCOUNT EXECUTIVE

Paul Dillman

Kristen Kuchar

paul.dillman@outdoorretailer.com

CONTRIBUTORS

SENIOR ACCOUNT EXECUTIVE & PUBLISHER/ OUTDOOR RETAILER MAGAZINE

kkuchar@aimmedia.com

Amelia Arvesen, Corey Buhay, Erme Catino, Kassondra Cloos, David Clucas, M.T. Elliott, Courtney Holden, Krista Karlson, Brigid Mander, Eric Smith, Morgan Tilton, Carolyn Webber, Ryan Wichelns INTERN

Spencer Cox

DESIGN & PHOTOGRAPHY ART DIRECTOR

Mike Leister DEPUTY ART DIRECTOR

Jackie McCaffrey Bradley ASSOCIATE ART DIRECTOR

Giovanni Corrado Leone LEAD PHOTOGRAPHER

Louisa Albanese PHOTOGRAPHER

Lauren Danilek PRODUCTION GROUP PRODUCTION DIRECTOR

Barb Van Sickle

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Caitlin O’Connor PREPRESS SPECIALIST

Idania Mentana SALES AND MARKETING GROUP PUBLISHER

Ryan Johnson

ryan.johnson@outdoorretailer.com ACCOUNT EXECUTIVE

Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com ACCOUNT EXECUTIVE

Casey Rydzeski

casey.rydzeski@outdoorretailer.com SENIOR MARKETING DIRECTOR

Jennifer Holcomb

jennifer.holcomb@outdoorretailer.com MARKETING DIRECTOR

Margie Lelvis

margie.lelvis@outdoorretailer.com MARKETING DIRECTOR

Sarah Langston

sarah.langston@outdoorretailer.com MARKETING COMMUNICATIONS SPECIALIST

Natalie Generalovich

natalie.generalovich@outdoorretailer.com SENIOR ART DIRECTOR

Raymond Kang

raymond.kang@outdoorretailer.com PRODUCTION/TRAFFIC MANAGER

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com

Sharon Houghton

BRAND DEVELOPMENT DIRECTOR

NATIONAL SALES MANAGER

larry.harrison@outdoorretailer.com

shoughton@aimmedia.com

Scott Monte

smonte@aimmedia.com 949-701-2040 ACCOUNT REPRESENTATIVE

Sharon Burson

sburson@aimmedia.com 970-485-0846 ACCOUNT REPRESENTATIVE EVENTS/BUSINESS DEVELOPMENT MANAGER

Rebecca Hayden Louzan rhaydenlouzan@aimmedia.com 781-635-6719 ACCOUNT REPRESENTATIVE

Larry Harrison

RETAIL RELATIONS MANAGER

Joe Bustos

joe.bustos@outdoorretailer.com RETAIL RELATIONS MANAGER

Chris Sears

chris.sears@outdoorretailer.com SENIOR DIRECTOR OF OPERATIONS

Cathy Griffith

cathy.griffith@emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

Beth Prehn

julie.freedman@outdoorretailer.com

bprehn@aimmedia.com 303-253-6317

OPERATIONS MANAGER

ACCOUNT REPRESENTATIVE

nicole.tessier@outdoorretailer.com

Gregg Thayer

gthayer@aimmedia.com 303-817-7138

JOIN US.

Nicole Tessier

OPERATIONS MANAGER

Kirsten Khoury

kirsten.khoury@outdoorretailer.com REGISTRATION OPERATIONS MANAGER

PRESIDENT & CEO

Andrew W. Clurman SENIOR VICE PRESIDENT, CHIEF FINANCIAL OFFICER & TREASURER

Michael Henry

CHIEF INNOVATION OFFICER & GENERAL MANAGER, OUTDOOR GROUP

Jonathan Dorn

VICE PRESIDENT, AUDIENCE DEVELOPMENT

Thomas Masterson

Kristen Novick

kristen.novick@emeraldexpo.com REGISTRATION OPERATIONS COORDINATOR

Kylie Sanders

kylie.sanders@emeraldexpo.com EVENTS OPERATIONS

Nicole Lessley

nicole.lessley@outdoorretailer.com

VICE PRESIDENT, CONTROLLER

SPONSORSHIP OPERATIONS

VICE PRESIDENT, RESEARCH

kristen.hartman@outdoorretailer.com

Joseph Cohen Kristy Kaus

HUMAN RESOURCES DIRECTOR

JoAnn Thomas AIM BOARD CHAIR

Kristen Hartman BILLING MANAGER

Sara Luckey

sara.luckey@outdoorretailer.com

Efrem Zimbalist III

CLASSIFIEDS CamberOutdoors.org

BEST OF BOOTH

Tiny Home Movement

Weston Snowboards keeps their business mobile and brings it slopeside with a showroom on wheels.

1. The self-contained showroom’s different look draws crowds on the show floor. 2. Flat-brim hats, designed by co-owner Mason Davey, nod to the beetle-kill pine used in both the boards and the trailer walls. 3. The interior of the trailer feels bigger than it looks—one reason behind its nickname, Big Tiny. 4. The woodburning stove Davey and Tsuo installed is called The Hobbit. Naturally, the dragon-shaped humidifier on top goes by Smaug.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

PHOTOS BY LOUISA ALBANESE

ason Davey and Leo Tsuo sleep in their booth. Well, not all the time. Here at the show, they’re staying elsewhere, but the Weston Sowboards booth, which does double-duty as a tiny home and mobile showroom, has a wood burning stove, composting toilet, and sleeping loft. The duo sold their retail store in 2016 to spend more time on the road. They take the trailer to slopes, shows, and events all over the West, and less set-up and prep time means more time meeting people and chasing powder. “So much of building a new brand is explaining your story. When people walk in here, they get what we’re about right away. They can see we live what we do,” Davey said. He and Tsuo screen films on the side of the trailer and use the space for classes and demos. Davey refurbished the trailer using upcycled materials like beetlekill pine (a nod to one of the first materials they used in their snowboards), denim insulation, and metal from old snowboard moldings. They call the trailer Big Tiny. “I’ve never built anything except forts as a kid,” Davey said. “I think of this as our team’s fort.”

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