Joulesusa.com
PRE-SHOW EDITION Countdown to Summer Market 2018
SUMMER MARKET 2018
PEOPLE Q&A
Go behind the scenes with an Outdoor Retailer showrunner.
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FEATURE 1ST TIME?
Must-know info for new reps, brands, retailers, and more.
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EVENTS BE HERE NOW Fill your show calendar with seminars, happy hours, and fun.
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POWERED BY SNEWS
FIRST LOOK Get a sneak peek at products debuting at Outdoor Retailer Summer Market!
Come Together
Turn up for the gear, stay for the relationships at the outdoor industry’s hottest summer show.
The official publication of:
SS19 COLLECTION
VIEW THE NEW SPRING SUMMER 2019 COLLECTION AT BOOTH 52152-UL To book an appointment please contact: E: usa.showroom@∆oules.com T: 917-675-7254 Joulesusa.com
SUMMER MARKET 2018
NEWS
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Meet the Team
These are the folks behind the curtain at the show.
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What’s New
Outdoor Retailer keeps getting better. Here’s a peek at what to expect this time.
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Demo Experience
Urban meets wilderness on July 22.
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Q&A
OR’s leaders heard your feedback.
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Outdoor Foundation Letter
Executive Director Lise Aangeenbrug is fighting for a more diverse outdoors.
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Guide to Denver
“MANY TRADE SHOWS ARE SIMPLY TRANSACTIONAL; YOU JUST DON’T SEE PEOPLE SMILING AND LAUGHING WHILE CONDUCTING BUSINESS LIKE YOU DO AT OUTDOOR RETAILER.”
– RYAN JOHNSON PAGE 12
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Tech apparel gets cooler, greener, and better looking.
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Footwear
More support and better fit for funky feet are trending.
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Camping
Comfort is king with these roomy bags and tents.
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Climbing
The latest harnesses, shoes, and gear must serve both rookies and speed climbers.
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Paddlesports
Look for easy-cruising SUPs, kayaks, and pedal crafts.
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New Product Gallery How cool is the gear at the show? Here’s a taste.
LOGISTICS
SHOW PLANNER
Show Areas
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Welcome to ORSM!
Maximize your show with tips for every type of attendee:
20 Retailers 22 Reps 26 Designers 30 Media 34 Brands
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Lifestyle
Everyday apparel adds subtle technology and eco-friendly features. THE DAILY | SUMMER MARKET
Performance
Everything you need to know about the show’s new home.
GEAR TRENDS
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Get a close look at these special spots.
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Show Map
Navigate the Colorado Convention Center.
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New Exhibitors See who’s new to Summer Market.
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Events & Education
Fill your calendar with seminars, speakers, and fun.
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Annotated Cover
Meet the products that make up our sweet cover photo.
PHOTOS BY COURTESY TK
CONTENTS
Pre-Show Edition
NOIR IS THE NEW BLACK The SUPERCHARGED NOIR DENIM collection
Join us as we unveil a new chapter in durable, responsible denim. STRONG | SOFT | SUSTAINABLE | STAYS TRUE
The Story continues at OR Show CORDURA® brand booth #54037-UL JULY 23-26, 2018 DENVER, CO
LEARN MORE ABOUT THE SUPERCHARGED NOIR COLLECTION AT CORDURA.COM ©2018 INVISTA. CORDURA® is a trademark of INVISTA for durable fabric. TENCEL™ is a trademark of LENZING AG. All other marks referenced herein are property of their respective owners.
OUTDOOR RETAILER
MEET OUR NEWEST TEAM MEMBERS
Marisa Nicholson
ACCOUNT EXECUTIVE Adam Kingston adam.kingston@outdoorretailer.com
THE OUTDOOR INDUSTRY AT HEART is truly a community. It’s a family as much as it is a business venture. And we like to think of Outdoor Retailer as its home. It’s hard to hurry down the aisles here; most of us can’t get very far before we run into someone we know. Between the hugs, handshakes, and plans to get outside, you feel the love here—and that’s how outdoor is different from other industries. It’s the key to the innovation and spirit that make this business so vibrant and successful. People come to the outdoor industry because they love it. And that passion translates into successful business, because the desire to innovate and create product begins with the need to use that gear in the wild. Most importantly, the industry shares a deep love for the great wild places on this planet. It is committed to preserving and stewarding them. You won’t find other industries that advocate for the resource that supports them—not to make cash off of it, but for its own sake. This community continues to grow and evolve. It has always been a collection of misfits and out-of-the-box thinkers, but what began more than 35 years ago as a collection of brands selling products that could easily be called “outdoors” (think: hiking boots and climbing hardware) keeps finding ways to broaden that definition. You will still find incredibly technical products that push the boundaries of performance here, with
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MARKETING COMMUNICATIONS SPECIALIST Natalie Generalovich natalie.generalovich@outdoorretailer.com
materials innovations that influence industries far outside of our own, but you will also see a new inclusiveness out in the aisles in everything from bikes to campsite espresso makers to sustainable urban rucksacks to delicious snacks, and even the overland explosion that’s capturing the imaginations of our consumers. Those niche products contribute to an $887-billion-dollar industry, a force in the American economy that speaks to the most American of pursuits: finding ourselves, our friends, and our families out in the great wilds of this country. This community also keeps speaking up, as any good community does. Our move to Denver marks a new beginning, a new chance to push the limits of how a passion-based industry can thrive and grow. We have become more diverse, making efforts to think beyond the usual stereotypes of who goes outdoors, becoming a community that accepts and welcomes all races, religions, genders, and viewpoints. Most of all, we are finding our voice when it comes to the outdoors itself. We will keep working to advocate for the resources that we all love and enjoy. Most importantly, we hope to grow this community, to prove that the best way to bring others in is to take them outside with us and share what we all keep so close to our hearts. See you in Denver!
MARKETING MANAGER Maxwell Frost maxwell.frost@outdoorretailer.com
Marisa Nicholson
GRAPHIC DESIGNER Marisa Lowey-Ball marisa.lowey-ball@outdoorretailer.com
Vice President and Show Director of Outdoor Retailer
PHOTOS BY COURTESY
We Are Outdoor
VISIT US AT BOOTH 49022-UL
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NEWS
WHAT’S HAPPENING OUT THERE
6 New Reasons to Come to Summer Market SO FIRST THINGS FIRST: Summer Market has a new home! Make sure you’ve booked your flight to Denver, Colorado, for the Demo Experience on July 22 and show from July 23 to 26, 2018.
1. SOCIAL MEDIA ZONE Brand-new to Summer Market is the Social Media Zone—a workspace for retailers and brands to learn about the value of social media for their business, explore new tactics, collaborate, and get inspired. With a social media expert on-site, the Social Media Zone provides attendees and exhibitors a space to discuss strategy, be educated, and
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share their own experience on social media at Summer Market.
2. COOKING DEMOS AT THE CAMP
Commons Parks, just a five-minute walk from Union Station. See, try, and buy the latest paddle, fishing, camping, overland, running, and climbing gear. Join the rest of your industry friends for a day on the river to test the latest and greatest gear on Sunday, July 22 from 9 a.m. to 4 p.m.
4. PODCAST ROOM
Guess what? Backcountry cooking doesn’t have to be difficult or tasteless. Head to The Camp on the Upper Level on Days 1, 2, and 3 from 12 to 1:30 p.m. to learn how to elevate your culinary game. It’s wilderness and high-mountain food reimagined.
Great news—you don’t have to miss recording your podcast while covering Summer Market. The Podcast Room will be available for use during show hours, complete with WiFi, power outlets, peace, quiet, and a comfy couch.
3. THE DEMO EXPERIENCE: “URBAN ADVENTURE”
5. TENT CITY
We’re taking the adventure downtown! Take full advantage of the Demo Experience at Confluence and
If you want to compare peak height, sleeping capacity, or seasonality inperson between a Marmot Halo and a NEMO Losi, or just can’t wait to get
your hands on the industry’s best camping tents, look no further. Tent City is a destination for retailers to compare shelters, camping gear, and hammocks side by side and see the newest innovations. With firsthand knowledge on the latest and greatest, you’ll be equipped to answer any questions your customers may have. Tent City is located at Sculpture Park, just outside the West Entrance of the Colorado Convention Center. Swing by the growing village of food trucks while you’re there.
6. NIGHT OF STOKE We’re stoked. Are you? 5Point Film Festival is taking over the reins for “Night of Stoke” on Day 3 at 6:30 p.m. in the Bellco Theatre. Watch the firstedition adventure films and hear from professional athletes and filmmakers about how to turn passion into action.
PHOTOS BY ISTOCKPHOTO.COM / CREATIVE-FAMILY
Denver, Colorado: Home, sweet home
PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2018 PRIMALOFT, INC.
TAILORED FOR CHANGE We’ve rescued 84.7 million plastic bottles from landfills and transformed them into high performance insulation. Because we believe when something is made for the outdoors, it should also be good for the outdoors. That’s why we’re continuously striving to lessen our impact on the earth. To date, we have produced three insulation technologies made of 100% post-consumer recycled content, striking the perfect balance between performance and sustainability. Each one elevated. Neither sacrificed. It’s our commitment to being Relentlessly Responsible. Join us to make change at booth #56006.
OUTDOOR RETAILER DEMO EXPERIENCE Confluence Park on the South Platte River
Try Before You Buy Kick off the show at the Demo Experience on July 22. THE “URBAN ADVENTURES” Demo Experience, sponsored by Quiksilver Waterman and Roxy, will make its Denver debut downtown at Confluence and Commons Parks on Sunday, July 22, from 9 a.m. to 4 p.m. You’ll have the opportunity to “see, try, and buy” in a new urban setting along Cherry Creek and the South Platte River the day before the show starts. Here are just a few reasons why you need to be at the Demo Experience:
give retailers ideas for their own in-store demos.
EXPERIENCE THE “URBAN ADVENTURE.”
You’ll have the opportunity to test products in paddle, running/ trail running, overland, camping, climbing, technology, fly-fishing, and more. Check out the Demo Experience exhibitor list online!
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Confluence and Commons Parks are within walking, biking, and free shuttle distance from all points downtown—and just a five-minute walk from Union Station. This means you can hop off the plane on Sunday, take the train into Union Station, and be paddling on the river in a few minutes’ time.
SO. MUCH. GEAR.
PHOTOS BY (TOP) VISIT DENVER; OUTDOOR RETAILER
Taking full advantage of its downtown setting, the Demo Experience will showcase products and trends all within city limits and
IT’S EASILY ACCESSIBLE.
Fluid Transport 101 Just when you thought—or didn’t at all—there was nowhere left to go in hydration technology, HydraPak has been slowly, silently, crushing it and is coming into Spring 2019 with the most technically advanced products on the market. “Wait...HydraWho?” HydraPak. You might remember them from such hits as The Dakine Drafter Pack or The Salomon Adv Skin 5. They’ve been the trusted supplier of reservoirs and softflasks your favorite Seeker 2 L
brands have been using for over a decade—Dakine, Salomon, Osprey, Nathan, The North Face, EVOC, Patagonia, and more—but you may not have noticed they’ve also been amassing their own product lineup. From their base camp boss Expedition™ 8L to their ultra-tough Seeker™ 2L and Seeker™ 4L transporters, HydraPak has revolutionized the old, dry thinking behind hauling water for outdoor activity.
Expedition 8 L
Seeker 4 L
NEWS Q&A
5 Questions for…
Ryan Johnson
Senior Account Executive, Outdoor Retailer
1. WHAT ARE YOUR BIGGEST TAKEAWAYS FROM THE FIRST SHOW IN DENVER? First, we work in a strong and vibrant industry that is very adaptive to change. We had a tremendous amount of support from our partners during the transition process to Denver and the positive energy on the floor showed what is possible when
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the industry unites. Second, the process of moving to Denver reinforced that we have an amazing team here at Outdoor Retailer. Moving a show our size, with a seven-month window, while acquiring and assimilating another large trade show (SIA’s Snow Show), is something that had never been done in trade show history.
exhibitors is that they want to be part of this industry. It’s not just another distribution channel that will make a nice PowerPoint slide. They’re attracted by the enthusiasm of the people, the idea that they can work in an industry they love, and most importantly, the opportunity to reach a wide range of retailers who do an amazing job serving a growing consumer base. There are only a handful of trade shows that bring together a diverse set of interests that create energy on the show floor like OR. At any given time, you’ll pass by booths to see reps showing a line to buyers, PR firms pitching endemic and non-endemic media, marketers working through partnerships with retailers or media outlets, and too many happy hours to count. Many trade shows are simply transactional; you just don’t see people smiling and laughing while conducting business like you do at Outdoor Retailer.
5. THERE ARE LOTS OF NEW AREAS AT THE SHOW, TOO. HOW IS OUTDOOR RETAILER COMMITTED TO EVOLVING ALONGSIDE RETAILERS AND BRANDS? We’re consistently listening to retailers, brands, and our industry partners. They challenge us to stay nimble and evolve as their needs change. Last year was a great example of us making two major changes in a very short time. Heading into 2018, we knew we’d be moving to a three-show model. This will be a tremendous benefit to brands and retailers as the buying cycle evolves. It gives them more options in the fall/winter buying cycle and access to a critical mass of the right people. Finally, we’ve focused on meaningful face-to-face interactions with our retailers. Our Retail Relations team plans to fly more than 150,000 miles, drive more than 10,000 miles, visit more than 300 retailers in their stores, and attend about 45 regional shows this year. If you’re a retailer who has questions, concerns, or wants a visit, contact Larry .Harrison@outdoorretailer.com. Let’s keep growing together.
PHOTO COURTESY OF OUTDOOR RETAILER
As publisher of The Daily and Outdoor Retailer Magazine, plus senior account executive, Ryan Johnson has his finger on the pulse of the show. And he learned a lot after the inaugural show last January. Here, he discusses how Outdoor Retailer will continue to improve and evolve, both now and into the future.
2. WHAT FEEDBACK SURPRISED YOU THE MOST? Typically, people only seek us out if they have a problem. This show was different. By Day 2 people were telling me how amazing the energy was. That was powerful. On the flip side, like any show, we had some very constructive feedback. We heard about the long registration lines on Day 1. For Summer Market, we’ve added three registration kiosks at the primary entrance and will improve how we direct people to entrances with shorter lines. 3. WHAT OTHER CHANGES CAN WE EXPECT AS A RESULT OF FEEDBACK? As positive as the show was, there is always room for improvement. At Summer Market, you’ll see increased signage, now that we know how people walk the show. By Day 3 last January, people had found the escalators, elevators, and stairs that were the quickest path, but we’ll add signage in key areas to hasten that process this time. New hanging banners, meter board directional signs, and floor graphics will help you navigate. You’ll also see better communication on all of the options around the Convention Center for picking up badges. Then there is the food. We’ll have more of it. It was clear that the demand in January far outweighed the supply, so we’ve worked with our partner, Centerplate, to better address the eating situation inside the Convention Center. Watch for more options for a quick bite on the upper and street levels. Outside Lobby B (on the south side of the building), we’ll continue to bring in amazing local fare from Denver’s food truck scene. We’ll have about 15 food trucks with a variety of options. [See the map on page 68 to find the food trucks.] 4. SEEMS LIKE THERE ARE MANY NEW EXHIBITORS COMING TO SUMMER MARKET. WHAT’S BRINGING ALL THOSE BRANDS INTO THE FAMILY? The number one thing I hear from new exhibitors and prospective
STO P BY A N D S E E U S
90 million U.S. ANGLERS are looking for the best bait. are you prepared?
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Come discover our Live Bait Program for retailers, with an impressive product range and equally impressive margins. Drop us a line, or visit us at Outdoor Retailer Summer Market. 800 -332-2248 / ORDERS @ DMFBAIT.COM W O R L D ’ S
L A R G E S T
W H O L E S A L E
B A I T
D E A L E R
NEWS OIA UPDATE
A Call to Action for the Outdoor Industry Let’s work together to get all Americans outside. outdoor participation peaks when we're kids, rises again slightly in our late 20s up until our early 40s, and then starts to precipitously drop off after age 45. We know from the Outdoor Foundation’s participation data and studies that with fewer youth introduced to outdoor recreation, there will be fewer adult participants—and the negative cycle will continue. What can we conclude from this? Humans are born with a natural connection to the outdoors, but for many, that connection is broken. We know that kids and families are facing big—but not insurmountable—barriers to getting outside. Those barriers include living too far from quality green spaces; overscheduling of both
Ensuring the outdoor community more closely reflects the demographics of our country guarantees a bright future for our industry. community more closely reflects the demographics of our country guarantees a bright future for our industry. The good news is that roughly half of all Americans enjoy the great outdoors. And the vast majority of Americans, 91 percent, say that getting outside for their health is important. The bad news is that slightly more than half of all Americans state they do not go outside for fun, recreation, or exercise—even just once per year. And, due to many cultural, economic, and geographic barriers, participation for children in the outdoors has been declining since 2006. In general,
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kids and parents; lack of skills, knowledge, or equipment; lack of transportation; fear; parental disconnect, and so much more. There is no perfect prescription, but we know enough to do something. So, I’m imploring everyone in the outdoor industry to get involved in increasing the number and diversity of Americans getting outside regularly. You can take the first step at Outdoor Retailer Summer Market by attending Outsiders Ball the evening of Night 0, Sunday, July 22, and the Industry Breakfast at 7 a.m. on Day 1, Monday, July 23, to learn about the Outdoor
Foundation’s new focus and ways you can get involved in your community. We're working with organizations large and small, other foundations, and leaders in the fields of engaging youth, parents, and diverse communities to find the most strategic ways that the Outdoor Foundation can partner with the outdoor industry—with the goal of re-establishing all Americans’ connection to the outdoors. We know we won’t be able to do it alone. I think this industry, more than any other, has a crucial role in making the awe, joy, and wonder of the outdoors a bigger part of the lives of all Americans. I hope to see you at Outsiders Ball and Industry Breakfast in July! Together we are a force!
LISA AANGEENBRUG EXECUTIVE DIRECTOR, THE OUTDOOR FOUNDATION
PHOTO COURTESY OF OIA
I JOINED THE Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, as the executive director because I believe in this industry’s unique and powerful ability to move the needle on issues that directly impact all Americans. We see the ongoing impacts that our outdoor industry makes when we collectively speak up on climate change, public lands, and the positive influence of the outdoor recreation economy in creating healthy economies and healthy communities. Now, I’m asking you to turn your attention to an equally impactful call to action: helping get more people, and a greater diversity of Americans, connected to the outdoors. Ensuring the outdoor
OUTDOOR RETAILER GUIDE TO DENVER
Do Denver Like a Local
TRANSPORTATION You can take the train to and from the airport to downtown Denver. The Denver train stop is called Union Station, and the train costs $9 each way. The free 16th Street Mall bus (near Union Station) runs close to many downtown hotels. The Cherry Creek Bike Trail winds throughout the city, along the Convention Center, all the way up to the Demo Experience—without all of those pesky stop lights cars have to deal with. Grab a B-cycle (shared bike) from strategically located stations throughout the city. Other options include the light rail for longer distances and pedicabs for shorter ones. Pro tip: When navigating life in Denver, the mountains are always west.
FOOD AND DRINK Denver is foodie heaven with every type of cuisine you could possibly imagine. But book reservations, because restaurants fill up fast. Beer? Denver boasts 72 breweries, so you won’t go thirsty. Finally, Civic Center EATS, a 15-minute walk from the Convention Center, is where 25 to 30 food trucks hang out Tuesdays, Wednesdays, and Thursdays in Civic Center Park from 11 a.m. to 2 p.m.
TOP 5 FOR DRINKS
Great Divide Brewing Company is a very accomplished local brewery offering tastes of their own brews, growlers to go, and food truck options at both Denver locations. Avanti Food and Beverage is a bilevel shipping container with a great selection of beer, wine, and specialty cocktails with a variety of vendors (pizza, sushi, and more), plus a
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beautiful rooftop bar with a lot of seating overlooking the city. Falling Rock Tap House has more than 75 delicious beers on tap from around the world in a relaxed setting with couches, booths, pool tables, and dartboards. Mercantile is a new American eatery with an extensive wine library, artisanal market, and barista bar. Stranahan’s Colorado Whiskey is an award-winning small-batch distillery with rotating food trucks.
TOP 6 FOR FOOD
Steuben’s serves classic regional American favorites and cocktails with a buzzing, retro-style vibe. Marco’s Coal Fired Pizzeria serves Neapolitan pizzas handmade from imported Italian ingredients in rustic brick digs with a patio. Ace Eat Serve is a high-energy hot spot in an old garage with Pan-Asian chow, cocktails, and table tennis, plus a juice bar. Biker Jim’s serves distinctive dogs (rattlesnake, reindeer), toppings, and microbrews with a biker vibe, and has late weekend hours. Cherry Cricket makes some of Denver’s favorite burgers. Pho on 6 serves pho, noodles, rice plates, and drinks amid carved wood, lanterns, and Buddha statues.
TOP 7 QUICK FOOD AND DRINK SPOTS
All these are within a 10-minute walk from the convention center. Freshcraft is a beer geek bar, equally known for amazing food. Menya Noodle Bar serves deliciously authentic Japanese cuisine that’s not easily forgotten. Rioja has locally sourced, imaginative Mediterranean dishes and wines in a high-energy dining room. CRU Food and Wine Bar is a relaxed, Napa-style wine bar chain serving New American fare, stonefired pizzas, and cheese plates. bd’s Mongolian Grill is a casual chain offering create-your-own stirfry bowls, plus a salad bar and an all-you-can-eat option. Yard House is a high-end sports
bar chain with a huge menu of New American fare and “The World’s Largest Selection of Draft Beer.” La Loma is a family-run kitchen known for traditional Mexican meals and margaritas, in an “upscale-rustic atmosphere.”
ELEVATION Probably the most important thing to know about being in Denver is that you need to drink a lot of water while you’re here. Because drinking water at 5,280 feet is the best way to avoid those annoying little headaches, muscle aches, and amplified hangovers from altitude sickness.
Also, wear sunscreen. The sun is likely closer than what you’re used to.
COLORADO CONVENTION CENTER Anytime you’re lost inside, just look for the 40-foot-tall blue bear. If you want to step away from the Convention Center for a meeting, here are some suggestions.
TOP 4 (OFF-LOCATION) MEETING SPOTS
Denver Bicycle Café serves craft beers, gourmet roasted coffee, and has daily happy hours and outdoor seating.
ILLUSTRATION BY JOE FUSCO / HED HI MEDIA
THIS IS MORE THAN a “Visitors’ Guide to Denver.” Whether you’re a first-timer or have lived in Denver your entire life, here’s a side of the city only a handful of people knew about— until now. These “Top” lists were crafted by a local expert and are all within a 10-minute drive of the Colorado Convention Center. Just a heads’ up: If you apply what you’ve learned, you will likely be mistaken for a local and asked for directions.
Crema Coffee House has a chill, hipster vibe, great coffee, and “eclectic noshes.” Little Man Ice Cream is a milk jugshaped shop (open till midnight) scooping unique flavors of homemade ice cream. Huckleberry Roasters is a local independent roastery and cafe selling espresso and light bites in a hip, minimalist space.
THE MILE HIGH CITY Yes, weed is legal. And there are plenty of local dispensaries, but keep in mind you can’t legally smoke it in public. A couple of other
helpful tips: Non-Coloradans can’t buy more than seven grams at a time, and you can’t take it across state lines.
FRESH AIR After being inside all day, it’s nice to step out to get some fresh air.
TOP 5 WAYS TO GET FRESH AIR IN DENVER
Cherry Creek Trail is a 40-milelong, picturesque concrete trail that runs through the heart of Denver. It goes by the Convention Center and the Demo Experience, connecting most of the Denver area.
16th Street Mall is a mile-long outdoor mall with great peoplewatching, plus a variety of shops and restaurants. A free bus runs along the mall from Union Station to within two blocks of the Colorado Convention Center. Larimer Square is within walking distance from the Convention Center. This memorable historic district is where Denver was founded, and has independent shops, bars, and restaurants. Sloan’s Lake is a great spot in the city for fishing and boating (motor and non-motorized). Humanpowered vessel permits can be
purchased online at Denver Parks and Recreation. The lake also has a trail for walking, jogging, skipping, and cycling. Pro tip: Swimming in most of Denver’s lakes is not recommended or legal. Botanic Gardens is an inspired 24 acres that illustrate an everwidening diversity of plants from all corners of the world. This peaceful oasis is well worth the $12.50 price of entry. Congratulations, you now have a master’s degree in Denver! Now go explore … with plenty of water and sunscreen. PRE-SHOW EDITION
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SHOW PLANNER
HOW TO GET THE MOST OUT OF YOUR SHOW
The Convention Center’s iconic blue bear
We’ve got you covered.
WE DON’T LIKE the word “impossible”—at all. It’s probably our least favorite word in the entire English dictionary. Whenever we hear something’s impossible, it makes us want to do that thing. But it’s impossible to cover the entire show without some serious planning. Thankfully, we’re here to help. The floor plan went live in June. That means the exhibitor list, booth locations, education, and events are all online. You can log in to your Show Planner to organize everything in one place, which syncs to our mobile app— so you can spend your time and effort wisely. The Show Planner allows you to request and schedule appointments ahead of time, filter exhibiting brands however you’d like, find maps, and basically do everything else you could ever possibly want regarding Summer Market.
SEE IT, TRY IT, BUY IT
REALLY, THIS IS why you're coming to Outdoor Retailer—to see gear. It’s one thing to see it in a catalog or on a website, but it’s something completely different to actually get your hands on it, and get a sense of whether it will work in your store. And, at Summer Market, you’ll be able to see “it” right next to similar “its,” to compare everything from color, to price, to terms. That’s why one of our favorite show hacks is checking out the Demo Experience, which gives you an additional day to see what’s out there before the show even begins. For our first year in Denver, we decided to change it up—the Demo is going to be downtown at Confluence and Commons Parks. You can walk there from the train station or the Convention Center, and with “Urban Adventures” as its theme, you’ll see everything from climbing to running to paddling to overland.
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. 18
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PHOTOS BY ISTOCKPHOTO.COM; OUTDOOR RETAILER
First Time to Summer Market in Denver?
HOW TO PLAN YOUR SHOW
BOOTH NUMBER DECODER
Like a secret decoder ring, but better. It’s not secret. There are three exhibit levels. All booths have a suffix that tells you what level they are on:
53122-UL 29125-SL 44-LL UL – Upper Level (Think The Camp, the High Altitude Den)
SL – Street Level (Think entrances, registration, blue bear, food trucks, Venture Out)
Where to Find NEW
It’s a trade show, and everyone’s bringing something new. But if you want to find the things not yet on the collective industry radar, we have a few suggestions: Venture Out
THE DAILY
The Official Publication of Outdoor Retailer
PRE-SHOW EDITION
Also on the mobile app, outdoorretailer.com,
and on site in Denver, check out the New Product Showcases. The name really steals the thunder of the description, but they’re a great way to see new goods. This is also where you’ll find “Made in America” products.
Venture Out—yeah, it’s no longer a secret, but it
LL – Lower Level (Think ballrooms, SOURCE)
Countdown to t 2018 Summer Marke
R K E T 2 0 1 8 S U M M E R M A
FEATUR E 1ST TIME?
PEOPLE Q&A
Go behind the scenes with an Outdoor Retailer showrunner.
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Must-know info for new reps, brands, retailers, and more.
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SNEWS POWERED BY
EVENTS BE HERE NOW Fill your show calendar with seminars, happy hours, and fun.
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FIRST LOOK
Get a sneak peek at products debuting at Outdoor Retailer Summer Market!
Come Together
remains a legitimate source for modern outdoor brands. You'll find influencer brands that have never been to Outdoor Retailer before and plenty of old favorites, too. Don’t forget The RANGER Station for a full schedule of seminars and discussions.
“The Pavilions” translated to Colorado is “Street
Level.” This is the level you walk in on, where the blue bear gazes down a long corridor that branches off toward discovery nirvana, where young brands roam and exhibit.
In the mobile app and at outdoorretailer.com, you
can filter the Exhibitor List by “new.” This drills down to brands that have never exhibited at Summer Market before, or have taken more than two years off and now they’re back.
And because new also refers to “ideas,” don’t
forget to check out the education lineups at OU@ OR, hosted by OIA; The Camp; The RANGER Station at Venture Out; and if you are interested in sourcing, check out the Trend + Design Center. Lineups for all are on the mobile app and on outdoorretailer.com.
onships stay for the relati Come for the gear,ustry’s hottest summer show. at the outdoor ind
The Daily: It’s the only magazine produced by Outdoor Retailer + SNEWS. Pick it up each day of the show.
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. PRE-SHOW EDITION
19
The official publicat
ion of:
RETAILERS
HOW TO GET THE MOST OUT OF YOUR SHOW
Rules of Engagement
Know your goals. There’s a lot of stuff at Outdoor Retailer—more than 1,200 brands (and most packing plenty of SKUs), three levels, hundreds of events, a Demo Experience—so knowing what you need to achieve is your first step to a successful show.
1. Narrøna 42010-UL
2. Nike Trail Running 49112-UL
4. Nomadix VO440-SL
3. Purist VO0114-SL
5. Road Shower 21230-SL
The more appointments you have, the more you see, the better you can negotiate, and the better your (and your store’s) budget is spent. Always ask new connections for business cards, and give yours away like candy. If your dog’s skittish in crowds, please leave it at home. We love dogs, but don’t want them to feel overwhelmed.
Words of Wisdom
“Nothing is more valuable than getting the opportunity to meet business owners, sales managers, and reps face-toface. Building meaningful relationships on both a business and more personal level are priceless. Attending shows such as Outdoor Retailer have been instrumental in our 101-year success!” –Jodi Johnson, Bob Ward’s Sports & Outdoors
TEAMWORK MAKES THE DREAM WORK
Ever heard this: “I can manage my store alone, why wouldn’t I be able to manage the show alone?” It’s because there probably aren’t 30,000 people in your store at one time. Don’t kill yourself … as our sixth-grade basketball coach, Mr. Longvoltner, used to say, “Teamwork makes the dream work.” We encourage retailers to bring as many team members as possible to help with product selection, discovering new stuff down halls you didn’t know were there, meetings, and education (we’ve got some really good sessions!), and to have multiple sets of eyes looking for new trends and products. If you’re reading this as you slurp down your fourth Cup O’Noodles this week, fret not, we have a Scholarship Program.
KEY SKILL
How to Score a Same-Day Appointment OUTDOOR RETAILER IS an appointment-driven show, but brands want to open new accounts just as much as you do. While we don’t suggest attempting this often, sometimes you just don’t have a choice. Approach a booth when they’re in between appointments, not during, to see if there’s a time you can make something happen. Many booths have service counters to assist you, and you might find lighter schedules at some point other than Day 1 or Day 2; you can also offer to get creative with appointment times—the show opens at 9 a.m, but a rep can escort you onto the show floor as early as 7 a.m., if that’s what gets the job done. Remember what we said about relationships? The Demo Experience on July 22 at Confluence and Commons Parks is where you can try before you buy, and meet with reps while they’re still fresh. And don’t forget the Show Planner (see page 70)—a great way to reach out if you don’t have a rep’s contact info. Just be sure you get a confirmation first!
KEY PEOPLE
You got this! But in case you don’t, we’re here. Our Retail Relations team is at your disposal. Ask them anything: Where to go, eat, sleep, or shop. They can introduce you to brands or buy you a drink. And if you want to hear more about that Scholarship Program, please call them!
DON’T LET THEM FORGET ABOUT YOU
Relationships rule here and are one of the biggest advantages of being at Outdoor Retailer—you get to meet the sales reps and brand leaders in person and take that first step in developing a relationship. 1. Take a few minutes to chat with the rep and make a point of remembering her name and talking about a few things she will remember. 2. When you get home, follow up. 3. Touch base and build that bridge for the future.
(From left to right) Chris Sears, retail relations manager, Chris.Sears@outdoorretailer.com, (949) 226-5740 Larry Harrison, brand development director, Larry.Harrison@outdoorretailer.com, (949) 392-4625 Joe Bustos, retail relations manager, Joe.Bustos@outdoorretailer.com, (949) 345-1946
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. 20
THE DAILY | SUMMER MARKET
PHOTOS BY COURTESY
PLAN YOUR SHOW
5 BRANDS YOU’LL WANT TO KEEP TO YOURSELF
FACES AROUND THE FLOOR
Sara Ray Lewis
Senior Brand Manager, Rock/Creek Outfitters, Chattanooga, TN Shows Attended: 8 WHY IS THE SHOW IMPORTANT TO YOUR BUSINESS? It’s important for us to attend because of the access to the people who make up the brands, which allows us to build relationships, and we get a feel for what’s next in the trends lineup. WHAT’S YOUR FAVORITE MEMORY FROM OUTDOOR RETAILER? We have so many wonderful memories that were made at the Salt Lake City show, but this past winter show in Denver was most definitely my favorite show. The energy was incredibly high and I loved having ski folks merge with us outdoor folks—it was truly a case where we were stronger together and I think you could feel it. WHAT’S YOUR BEST ADVICE TO GETTING STUFF DONE HERE? My first step is getting the VIPs on the books for high-level discussions focused on marketing, distribution, and strategy. Then, I’ll fill in the remainder of the schedule with product reviews. I try to leave a half a day for shopping for new brands and seeing what Venture Out has to offer. ANY TIPS FOR SHOPPING THE FLOOR? I ask others what they’ve seen that they liked and make a list. I try to use the big booths as landmarks and I plan travel time between appointments—sometimes the next appointment is a 15- to 20-minute walk, depending on the herd! Day 1 always includes a walk around the perimeter of the show to figure out which bathroom signs are decoys and which ones are actually open.
GET SCHOOLED
Here’s a curated list of can’t-miss sessions, just for retailers. 1. Earned Profit: How Outdoor Brands and Retailers Can Integrate PR and SEO for Superior Results Day 1, July 23, 2-3 p.m. Embassy Suites Downtown Denver 2. NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace Day 2, July 24, 7-9 a.m. Embassy Suites Downtown Denver 3. University Series—Product Design 101: Product Feasibility, Desirability, and Viability Day 2, July 24, 11 a.m.-12 p.m. The Camp (Booth 56117-UL) 4. Leading Together for a Better Future Day 2, July 24, 1:30-2:30 p.m. The Camp (Booth 56117-UL) 5. How D2C Strategies are Winning in a PostAmazonian World Day 2, July 24, 2:30-3:30 p.m. The Camp (Booth 56117-UL) 6. Backcountry Gourmet: Wilderness and High Mountain Food Reimagined Day 3, July 25, 12-1:30 p.m. The Camp (Booth 56117-UL) 7. Amazon Marketing – Get it or Go Home Day 3, July 25, 2:30-3:30 p.m. The Camp (Booth 56117-UL)
A PLACE ALL YOUR OWN – MR111
The Retailer + Rep Lounge is your own personal office during the show, a place of quiet among the madness with craft services, couches, work areas, show maps, and a friendly guide to assist you. It’s on the Street Level, on the Welton St. side of the building (south), which is where the food trucks are, so it’s a good spot to grab food and come back and get some work done. Joe and Chris (and maybe Larry) will host a “Retailer Orientation” at the Retailer + Rep Lounge in MR111 on Day 1 at 9:30 a.m. You’ll need your badge for that one.
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. PRE-SHOW EDITION
21
REPS
HOW TO GET THE MOST OUT OF YOUR SHOW
Rules of Engagement
Here’s a short list of specialty stores of note sorted by state. For a full list of attending stores, updated in real time, check out outdoorretailer.com.
Peak Sports
Distributing samples and promotional materials
Corvallis, OR
outside your booth is strictly prohibited, and enforced by an invisible man with a very large invisible club.
Backcountry Edge Manheim, PA
Bring plenty of business cards and give them away
like candy. Make notes on the backs of ones you collect reminding you of what to follow up on after the show.
Sunrift Adventures
Resist the urge to show every client the entire
Great Outdoor Store
Travelers Rest, SC
line. Ask clients what they want to cover, and remain focused.
Sioux Falls, SD
Cumberland Transit
Be considerate of other people’s meetings. Keep
Nashville, TN
work stations clean and and product lines wellorganized for the next rep.
In My Element
KEEP ODD HOURS
The show opens at 9 a.m. and closes at 6 p.m. every day except Thursday, when we close at 3 p.m. As a rep, you have access to the show floor as early as 7 a.m. and as late as 7 p.m. Take advantage of the extra hours and schedule meetings. Just remember that you’ll need to escort retailers and media from the entrance and back again if you’re done outside of regular hours.
Fairbanks, AK
Vista, CA
Sun Diego
Uncle Dan’s
Nugget Alaskan Outfitter
Tahoe Dave’s
Earth’s Adventures
Juneau, AK
Eagle Eye Outfitters Dothan, AL
Babbitt’s Backcountry
Words of Wisdom
“Outdoor Retailer allows the brands I represent to make a bolder, more robust statement than other shows. We can confront the big issues of the outdoor business and come out aligned and more potent. Our industry is greater because of it.” –Dan Miller, Pacific Crest Trading
Flagstaff, AZ
Summit Hut
Tahoe City, CA
Feral Mountain Co.
Denver, CO
Neptune Mountaineering Boulder, CO
Ptarmigan Sports
Tuscon, AZ
Edwards, CO
Alpenglow Sports
Travel Country
Tahoe City, CA
Nomad Ventures
Escondido, CA
Proof Lab
Mill Valley, CA
Sawyer Land + Sea Supply
Santa Cruz, CA
Chicago, IL
Fort Wayne, IN
Rusted Moon Outfitters
Diamond Brand Outdoors Asheville, NC
Townsend Bertram and Company Carrboro, NC
Simon The Tanner
Down Wind Sports
Rock and Snow
Marquette, MI
New Paltz, NY
Girls Outdoor
Champaign Surplus
Bozeman, MT
Native Summit
Edmond, OK
Cook’s Sports
Mountain Shop
Minneapolis, MN
Springfield, MO
Wilkesboro, NC
Columbus, OH
Milford, OH
Portland, OR
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. 22
THE DAILY | SUMMER MARKET
Stowe, VT
Wayward
Saratoga, NY
Iowa City, IA
Champaign, IL
Umiak Outfitters
Bowling Green, KY
River Roads and Trails
Fin & Feather
Manchester, VT
Mountainman Outdoors
Nat’s Outdoor Sports
Ozark Adventures
Blairsville, GA
The Mountain Goat
Backcountry Essentials
Outdoor Source
Mountain Crossings
Knoxville, TN
Lancaster, NH
Indianapolis, IN
Midwest Mountaineering
Altamonte Springs, FL
River Sports Outfitters
Bellingham, WA Seattle, WA
Clear Water Outdoor
Lake Geneva, WI
Sunlight Sports Cody, WY
Teton Mountaineering Jackson, WY
Wild Iris Mountain Sports
Lander, WY
PHOTO BY LOUISA ALBANESE
PLAN YOUR SHOW
HERE’S A TASTE OF WHO’S COMING
S:10”
THIS ISN’T YOUR OFFICE’S WATER COOLER. INTRODUCING THE SILO WATER COOLER TM
A water cooler has a lot of responsibility. When your crew relies on it to keep them going strong through rough water or tough terrain, their water break better deliver. The Silo 6G brings the toughness of the Tundra® and an over-engineered spigot system designed to take a beating
S:11.5”
UPPER EXHIBIT LEVEL BOOTH #42129
REPS
NETWORKING + MATCHMAKING Appointments are King
Book them pre-show, so you don’t go insane and your best customers don’t show up when you’re busy. Register as an Independent or an Exhibiting Rep through the brands you represent. Encourage retailers to attend, or send them to outdoorretailer.com/attend/ why-attend. The more appointments, the better your sales, and the greater the chance sales management will be off your back.
A Place All Your Own, MR111
NEED HELP?
Whether it’s rooms, retailer intros, or a cold drink, call us. Larry Harrison, brand development director, Larry.Harrison@ outdoorretailer.com, (949) 392-4625 Joe Bustos, retail relations manager,
The Retailer + Rep Lounge is open in MR111—and it’s Joe.Bustos@ outdoorretailer.com, (949) 345-1946 Chris Sears, retail relations manager, Chris.Sears@ outdoorretailer.com, (949) 226-5740
your own personal office during the show, a place of quiet among the madness with craft services, couches, work areas, show maps, and a friendly guide to assist you. This is on the Street Level, on the Welton St. side of the building (south), which is where the food trucks are (about 14 so far) … so it’s a good spot to grab food, come back, and get some work done.
GET SCHOOLED We’ve curated these cool educational happenings at the show, just for reps.
1. OIA Industry Breakfast: An Outdoor Industry Call to Action: Building an Outdoor Nation That Thrives Outside Day 1, July 23, 7-8:45 a.m. Embassy Suites Downtown Denver 2. Becoming Human Day 1, July 24, 10-11 a.m. Trend + Design Center (Booth 1040-LL)
4. University Series— Product Design 101: Product Feasibility, Desirability, and Viability Day 2, July 24, 11 a.m.- 12 p.m. The Camp (Booth 56117-UL) 5. Making it in America: Manufacturing, Selling, Protecting Day 2, July 24, 3:30-4:30 p.m. The Camp (Booth 56117-UL)
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. 24
THE DAILY | SUMMER MARKET
PHOTOS BY LOUISA ALBANESE; OUTDOOR RETAILER (TOP)
3. NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace Day 2, July 24, 7- 9 a.m. Embassy Suites Downtown Denver
Eastman Avra is a breakthrough fiber innovation you have to feel to believe.
Come visit our booth #5019-LL at Outdoor Retailer
UP TO 50% FASTER WICKING * DRIES UP TO 50% FASTER * SUPERIOR COMFORT, SOFT HAND, AND SILKY DRAPE
*Based on third-party lab testing of fabrics containing Avra™ performance fibers against the fabrics of the best-selling baselayer garments of 2015. © 2018 Eastman Chemical Company. Eastmand brands referenced herein are trademarks of Eastman or one of its subsidiaries. The ® symbol denotes registered trademark status in the U.S.; marks may also be registered internationally.
EastmanAvra.com
MF-7065 5/18
DESIGNERS
HOW TO GET THE MOST OUT OF YOUR SHOW
PLAN YOUR SHOW SUSTAINABILITY
As you plan your meetings, look for these symbols (on all our maps and listings). Oeko-Tex CERTIFIED
Sustainable Textile Production (STeP) is a certification for brands, retailers, and manufacturers regarding sustainable production, covering all production facilities from fiber production to spinning to weaving/ knitting to finishing to manufacturers of ready-made textile items. Higg Index
Developed by the Sustainable Apparel Coalition, the Higg Index is a suite of tools that enables brands, retailers, and facilities of all sizes—at every stage in their sustainability journey—to accurately measure and score a company or product’s sustainability performance. The Higg Index delivers a holistic overview that empowers businesses to make meaningful improvements that protect the well-being of factory workers, local communities, and the environment. Textile Exchange Members/ Supporters
Textile Exchange owns the Organic
Where the Raw Materials Are
Content Standard, the Recycled Claim Standard, the Global Recycled Standard, the Responsible Wool Standard, and the Responsible Down Standard. All standards are developed in accordance to ISEAL principles and are global and open to certification by any approved body.
SOURCE is a collection of raw materials suppliers found only at Outdoor Retailer. These suppliers are located throughout the show floor, but the highest concentrations are on the Lower Level (booths with the LL suffix) in the Mile High and Four Seasons Ballrooms. This is also where you’ll find the Trend + Design Center.
= SOURCE/SUPPLIERS = FOOD AREAS
= EXHIBITION AREAS
BBQ AREA
OIA SWG Leadership Member
The OIA Sustainability Working Group (OIA SWG) is a collaborative effort among more than 300 outdoor brands, retailers, suppliers, and other stakeholder organizations working to identify and implement better business practices throughout shared supply chains. The OIA SWG includes chemicals management, materials traceability, social responsibility, and product indexing within its scope and offers a platform to engage with fellow outdoor industry professionals on these issues.
HIGH ALTITUDE DEN
THE CAMP
PADDLE ZONE
UPPER LEVEL
VENTURE OUT / RANGER STATION
BELLCO THEATRE
bluesign System Partner
A standard to put a reliable and proactive tool at the disposal of the full textile production chain, from raw materials to consumers, the focus is on chemicals, but also includes energy, water, and environmental health and safety.
Words of Wisdom “I wish I had been more exposed to sustainable practices earlier in my career. I believe it will become a necessity for brands to make their mark in the future with this priority. We must focus on reducing our carbon footprint and convince the world through marketing efforts that it’s about the resources and quality, not mass consumerism.”
FOOD TRUCKS
TENT CITY
LOBBY D REGISTRATION
GO GOURMET CAFÉ FOOD TRUCKS PRESS ROOM
STREET LEVEL LOBBY B REGISTRATION
RETAILER + REP LOUNGE
LOBBY A REGISTRATION
MOTHER’S ROOM
BAG CHECK SHUTTLE PICK UP/DROP OFF
MAIN ENTRANCE COFFEE SHOP
SOCIAL MEDIA ZONE
—Emily Kidwell, global women’s sr. footwear & sandal designer, Volcom FOUR SEASONS BALLROOM
9 SUPPLIER BRANDS NOT TO MISS
e.dye #1033-LL ALLIED Feather and Down #54063-UL CORDURA Fabrics #54037-UL Gore #56027-UL Everest Textile #10002-LL
Hyosung Corporation #27-LL Hyperbola #6019-LL Concept III Textiles #54069-UL Cotton Incorporated #53095-UL
THE DAILY | SUMMER MARKET
MILE HIGH BALLROOM
LOWER LEVEL
map not to scale
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. 26
TREND + DESIGN CENTER
DESIGNERS NEW SUPPLIERS
Check out OR’s newest raw materials and goods from these vendors.
AccuSharp
iFits
Aicare Worldwide Co., Ltd.
ILC [Solutions : Secured]
420-LL
Align Textile Co., Ltd.
Jiangsu New Feeling Outdoor Manufacturing Co., Ltd.
507-LL
714-LL
9-LL
708-LL
Bentex Textile Industrial Co., Ltd.
One Chang Material Co., Ltd.
317-LL 404-LL
Panther Industries, Inc. Pantone 7035-LL
Ruey Fa Enterprise Co., Ltd.
5-LL
8-LL
Better Ultimate Adhesive
KenDor Textiles, Ltd. 44-LL
4-LL
KOIA 3
Bo Gwang Textile Co., Ltd.
23-LL
Kook Il Textile Co., Ltd.
Brightever Co., Ltd.
Kwikomfi America
brrr
Leejo Textile
716-LL
CSK Zipper & Webbing
Milliken & Company
221-LL
Daeduck
Nantong DE New Material Co., Ltd.
414-LL
300-LL 718-LL
6036-LL 205-LL
203-LL
SAB
720-LL
321-LL 11-LL
215-LL
7034-LL
Daehyun Textile Co., Ltd.
605-LL
Daekwang Trading
605-LL
Salim Textile Co., Ltd. 315-LL
Shanghai Nature Outdoor Product Co., Ltd.
Shinwon Industry
Navi Textile Co., Ltd.
10-LL
Danyang City Shiwaiyuan Lamping Products Co., Ltd.
319-LL
Talent Expo GmbH
Ningbo Baode Stationery & Sports Mfg. Co., Ltd.
39-LL
Textiles Lafayette SAS
Dong A Webbing
722-LL
720-LL 416-LL
DS Vina 209-LL
Ducksan Co., Ltd. 308-LL
G-LOCS
6023-LL
Grand Colony Packs 307-LL
GTC
46-LL
Hangzhou Westyou Technology Co., Ltd.
Ningbo Mustang Battery Co., Ltd. 721-LL
Ningbo Risingsun Outdoors Co., Ltd. 715-LL
Ningbo TOPCOM Lighting Co., Ltd. 719-LL
Ningbo Yinzhou East Camping Products Co., Ltd. 717-LL
SKYDEX Technologies, Inc.
9034-LL
Universal Trim Supply Co., Ltd. 7033-LL
Wanfair International Exhibition Co., Ltd. 20-LL
Wooil Textec Co., Ltd. 201-LL
Yangzhou Jinfeilong Clothing Co., Ltd. 3-LL
Ziyu Enterprise Co., Ltd. 19-LL
716-LL
INTERNATIONAL ASSOCIATIONS
Our international associations are co-locations of brands by country. You’ll find the associations in the Ballrooms on the Lower Level.
Taiwan Textile Federation
Korea Outdoor & Sports Industry Association (KOIA)
Our education schedule in the Trend + Design Center is pure gold. University professors and industry experts will be teaching on product design and development. The happy hours and networking in the Trend + Design Center, The Camp, and RANGER Station at Venture Out are also good for business. And Venture Out is the place to find fashion-forward outdoor brands.
Shinpung Textile Co., Ltd. 219-LL
217-LL
China International Exhibition Center (CEIC)
GET SCHOOLED
We’ve curated these cool educational happenings at the show, just for designers. 1. Biomimicry: 3.7 Billion Years of Research and Development Day 1, July 23, 1:30-2:30 p.m. Trend + Design Center (Booth 1040-LL) 2. NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace Day 2, July 24, 7-9 a.m. Embassy Suites Downtown Denver 3. Promostyl: Sport and Street, Spring/Summer 2020 Trend Forecast Day 2, July 24, 10-11 a.m. Embassy Suites Downtown Denver 4. University Series—Product Design 101: Product Feasibility, Desirability, and Viability Day 2, July 24, 11 a.m.- 12 p.m. The Camp (Booth 56117-UL) 5. Activated Cooling Textile Technology — Intelligent Thermoregulation Activated by High Skin Temperature Day 2, July 24, 2:30-3:30 p.m.; Day 3, July 25, 2:30-3:30 p.m. Trend + Design Center (Booth 1040-LL)
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. 28
THE DAILY | SUMMER MARKET
Sponsored by
Shinhan Ind. Co., Ltd.
Nantong DE New Material Co., Ltd.
314-LL
TREND AND DESIGN CENTER
PHOTO BY LOUISA ALBANESE
6-LL
Look for this logo on maps, in the mobile app, and in the Show Directory. Stop by the “Made in America” display at the front entrance to find the brands sourcing and assembling their product in the United States.
MEDIA
HOW TO GET THE MOST OUT OF YOUR SHOW
PLAN YOUR SHOW Rules of Engagement
Know your goals. There’s a lot of stuff at Outdoor
FOR YOUR RADAR, 30 NEW BRANDS
Here’s a short list of some of the newest brands at the show. For a complete list, go to outdoorretailer.com. The Normal Brand booth
Retailer—more than 1,200 brands (most with many SKUs), three levels, hundreds of events, a Demo—so knowing what you need to achieve is your first step to a very successful show.
Book it. The more appointments you have, the
more you see, and the more stories you generate.
May I? Don’t take pictures of an exhibitor’s product
without permission. They have the right to refuse photos in or around their booths (even media), so just ask first, please.
Do your homework. Check out brand profiles on our website and mobile app to learn about new products, read press releases, and watch brand videos.
Words of Wisdom
–Kristin Hostetter, editor-in-chief of SNEWS and The Daily, and veteran of 40+ OR shows
aTana
24185-SL
Bed Stu
49146-UL
Chill Angel 24183-SL
DMF Bait Co 36017-UL
Evolve Skateboards USA, LLC 21228-SL
Flame King 31142-UL
Jetson Electric Bikes
Nike Trail Running
Kate’s Real Food
No Dirty Water
Kooringal Hats—Australia
Norrøna Sport AS
23218-SL 21317-SL
34120-UL
Laird Superfood 21327-SL
Lolë
53090-UL
Luv Bug Company 23208-SL
49112-UL 31154-UL
42010-UL
OTTO DesignWorks 28137-SL
Pakmule
22161-SL
Peak Refuel
Purist
Waka Waka
Richardson Sports, Inc.
GoLite Brands, LLC
Rylo
Meridian Line, LLC
VO114-SL
28200-SL 29134-SL
Save The Duck 46094-UL
Showers Pass 24140-SL
Waboba
22216-SL
23228-SL
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. 30
THE DAILY | SUMMER MARKET
28109-SL
VO110-SL
VO248-SL
Nomadix, LLC VO440-SL
Recover Brands VO10-SL
Vissla
VO111-SL
PHOTO BY LAUREN DANILEK
“There’s plenty of fun to be had each night at OR and the beer is always flowing. Know your limits, pace yourself, and don’t overindulge. There’s nothing worse than hitting the floor the next day with a full docket of appointments and a slamming headache. Have a spacer—a glass of water—between each adult beverage and get to bed before midnight.”
2
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Winter Sports Market
January 22-24
Outdoor Retailer Snow Show
January 25-28
Outdoor Retailer Summer Market
July 23-26
Grassroots Connect
November 4-7
Outdoor Retailer Winter Market
November 8-11
2
FUTURE S H OW DAT E S
1
0
Winter Sports Market Outdoor Retailer Snow Show
1
9
January 27-29 January 30-February 1
Outdoor Retailer Summer Market
June 17-20
Grassroots Connect
November 1-4
Outdoor Retailer Winter Market
November 5-8
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C O LO R A D O C O N V E N T I O N C E N T E R
Winter Sports Market
January 26-28
DENVER, CO
Outdoor Retailer Snow Show
January 29-31
Outdoor Retailer Summer Market
June 22-25
Grassroots Connect
November 5-8
Outdoor Retailer Winter Market
November 9-12
2
0
January 24-26
Outdoor Retailer Snow Show
January 27-29 June 14-17
Grassroots Connect
November 11-14
Outdoor Retailer Winter Market
November 15-18
2
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2
2
Winter Sports Market
January 23-25
Outdoor Retailer Snow Show
January 26-28
Outdoor Retailer Summer Market Grassroots Connect
SM18_Future Dates Ad-Daily.indd 1
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Winter Sports Market
Outdoor Retailer Summer Market
W W W. O U T D O O R R E TA I L E R . C O M
2
Outdoor Retailer Winter Market
June 10-13 November 7-10 November 11-14
6/1/18 9:32 AM
MEDIA Mixing at one of the show’s many happy hours
We’ve curated these cool educational happenings at the show, just for working media. 1. OIA Industry Breakfast: An Outdoor Industry Call to Action: Building an Outdoor Nation That Thrives Outside Day 1, July 23, 7-8:45 a.m. Embassy Suites Downtown Denver 2. Breaking a Paradigm: Why Focusing on Women is Not Enough Day 1, July 23, 1:30-2:30 p.m. The Camp (Booth 56117-UL) 3. NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace Day 2, July 24, 7-9 a.m. Embassy Suites Downtown Denver 4. Paraclimbing: The Other Climbing Discipline Day 2, July 24, 11 a. m.-12 p.m. The RANGER Station 5. When Women Lead Day 3, July 25, 1:30-2:30 p.m. The Camp (Booth 56117-UL)
A PLACE ALL YOUR OWN – MR113
Your Way, Right Away The exhibitor list is pretty daunting as an alphabetical list. But click “Advanced Search” to carve it up any which way you’d like, by:
State Country Product category
(accessories, footwear, hardgoods, softgoods, and other)
Media Preview
Sunday, July 22, 5:30-7:30 p.m. MR113 (a.k.a. “The Pressroom”) Get out in front. There are a lot of brands and only four days. Five, if you count the Demo (which you should). The Media Preview, though, is just for you. See new product and have conversations with brands there specifically to see you the day before the show starts. Popular Mechanics, Forbes.com, The Denver Post, Wirecutter .com/NY Times, BACKPACKER, The Daily, Gear Junkie, and Alpinist Magazine all come; we hope you do too.
Market segment (climbing, lifestyle, paddle, etc.)
Show Specials Press Releases New Products Videos Raw Materials Venture Out New
The Pressroom is your own personal office during the show, a place of quiet amongst the madness with craft services, couches, work areas, show maps, and a friendly guide to assist you. This is on the Street Level, on the Welton St. side of the building (south), which is where the food trucks are, so it’s a good spot to grab food and come back and get some work done. This is also where we’ll host the Media Preview on Sunday, July 22, from 5:30 to 7:30 p.m.
MORE HOURS
Sometimes we all wish for more hours in the day. At Outdoor Retailer, that’s not a problem. The show opens at 9 a.m. and closes at 6 p.m. every day except Thursday, when we close at 3 p.m. You can get a jump on the day and get on the floor as early as 7 a.m. if you have an escort with an exhibitor’s badge. A brand rep can meet you at any entrance for early-morning appointments.
Find the Exhibitor and Attending Stores lists at outdoorretailer.com 32
THE DAILY | SUMMER MARKET
PHOTO BY LAUREN DANILEK
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BRANDS
HOW TO GET THE MOST OUT OF YOUR SHOW
Here’s a short alphabetical list of specialty stores of note. For a full list of attending stores, updated in real time, check out outdoorretailer.com.
Rules of Engagement
Gear Coop
Be found Make sure to fill out your online profile (via your Exhibitor Console), so that you come up in retailer, rep, and media searches.
Great Outdoor
Costa Mesa, CA
Outdoor Gear Exchange Burlington, VT
Provision Co. Greenville, SC
Paragon Sports
Get leads Business cards. Scanners. Not everyone carries business cards, but they all have badges. Scan badges with more than just your eyes to build your own database, complete with demographic information. Contact Ann Cusimano to find out more. (888) 297-5247; Ann.Cusimano@ experient-inc.com
Half Moon Outfitters
Peter Glenn of Vermont
Jans
Prospector Outfitters
Show off new Finding “new” is the reason
Bellvue, CO
Charleston, SC Park City, UT
Jax Mercantile Co.
retailers, reps, and media attend the show. Make it easy for them to find your “new” by self-identifying “new” products within your online profile. There is also a memorable advertising opportunity called the “New Product Showcase” at the show (think bugs to a bug zapper).
Kittery Trading Post Kittery, ME
Leftlane Sports
San Luis Obispo, CA
Don’t bail early The sound of ripping tape guns
doesn’t attract retailers, we promise. With more than 1,200 brands, it takes retailers several days to see them all. Especially the good ones who are out looking for brands they don’t even know about yet. Do them a favor and don’t tear down early.
L.L.Bean
Portland, ME
Luke’s Locker Dallas, TX
Academy Sports and Outdoor Katy, TX
Words of Wisdom
“Success is mostly dependent upon ambition and persistence. We contain the energy required to make another effort but we lack the understanding of what our body can do, so many stop just short. Going the extra mile is the key to winning.” —Josh Sweeney, HippyTree director of sales
Adventure 16
Solana Beach, CA
Appalachian Outdoors
State College, PA
Austin Canoe & Kayak Austin, TX
Backcountry North
Traverse City, MI
Backcountry .com
Park City, UT
Bass Pro Shop
Chalet Sports
Big Ray’s
Crown Enterprise
Springfield, MO Kodiak, AK
Bill and Paul’s Sporthaus
Grand Rapids, MI
Bill Jackson, Inc. Pinellas Park, FL
Bob Ward and Son Missoula, MT
Cabela’s
Springfield, MO
Campsaver Nibley, UT
Bozeman, MT
Kalispell, MT
Dick’s Sporting Goods Pittsburgh, PA
Erehwon Mountain Outfitter Kildeer, IL
EVO
Seattle, WA
Gander Outdoor
Minneapolis, MN
Mahoney’s Sportsman’s Paradise
Johnson City, TN
Mast General Store
Valle Crucis, NC
Moosejaw
Detroit, MI
Mountain
Equipment Co-op Vancouver, BC
Next Adventure
Portland, OR
Omega Sports Greesboro, NC
Find the Exhibitor and Attending Stores lists at outdoorretailer.com. 34
THE DAILY | SUMMER MARKET
New York, NY
Ft. Lauderdale, FL
Valdez, AK
Ramsey Outdoor Store Paramus, NJ
REI
Kent, WA
Rock Creek Outfitters
Chattanooga, TN
Scheel’s All Sports
Fargo, ND
Sierra Trading Post Cheyenne, WY
Sports Basement
San Francisco, CA
The Trailhead Missoula, MT
US Outdoor Portland, OR
Vail Resorts Retail
Broomfield, CO
Whole Earth Austin, TX
Zappos
Las Vegas, NV
PHOTO BY LAUREN DANILEK
PLAN YOUR SHOW
HERE’S A TASTE OF WHO’S COMING
ALL NEW
WOMEN’S HYDRATION
PHOTO BY: CAM MCLEOD PHOTOGRAPHY
FROM SALOMON
ADVANCED SKIN 8 W
BRANDS
What Buyers Want Brands to Remember After interviewing various buyers, ranging from mom-and-pop shops to the big guys to regional reps living out of a van, we now present you with a rare look behind the curtain. This information is so sensitive and close to home, many retailers/ reps reminded us several times not to use their names in this article for fear of alienating brands they’re currently working with. Below is what retailers want to say to brands, but don’t always feel like they can. 1. Ease of doing business with your brand is of enormous importance. We cannot overemphasize the importance of making it easy to do business with your brand. Challenges with credit or net terms can lead to frustrations that burn bridges. Knowing a product’s lifecycle is also important. Make everyone’s life easier by knowing how your product has performed in the past, and how you forecast it into the future—based on evidence. 2. Get out of your brand bubble. Brands that only exist within their respective brand bubbles have a distorted view of what the competitive retail landscape actually looks like. By walking the store floor and Outdoor Retailer, you can get a real-time picture of how your brand fits into a retailer’s greater mix, then use that to your competitive advantage. 3. Have all samples and workbooks completely dialed in before the show. Retailers want to see and experience exactly what it is you're offering them before they buy. When it comes to look books, use actual pictures of your products—not digital renditions, hand drawings, finger paintings, or CAD technical drawings. 4. Adjust your timing. What’s the quickest way to annoy retailers? Have your deadline in the middle of a sales cycle. One of the main reasons we moved our Winter Market Show to November—the beginning of the winter cycle—is to better serve the various outdoor sales cycles. Appropriately place your deadlines at the end of a buying cycle, when retailers have had ample time to investigate the market and make educated buying decisions. This will help avoid order revisions, which hold up everyone and throw off accurate production forecasting for brands.
Media Preview
Get out in front. You got your booth, you’re ready. But so are about 1,200 other brands. The Media Preview is the place to launch your product, share your brand story, and build relationships with the media before the show begins, and getting in on it is as simple as building a tabletop display. Here are a few of the outlets who come: Popular Mechanics, Forbes.com, The Denver Post, Wirecutter.com/NY Times, BACKPACKER, The Daily, Gear Junkie, and Alpinist Magazine. Contact your account exec for more info.
MORE HOURS
Sometimes we all wish for more hours in the day. At Outdoor Retailer, that’s not a problem. The show opens at 9 a.m. and closes at 6 p.m. every day except Thursday, when we close at 3 p.m. Brands have access to the show floor as early as 7 a.m. and as late as 7 p.m. Just remember that you’ll need to escort retailers and media from the entrance and back again outside of regular hours.
GET SCHOOLED
We’ve curated these cool educational happenings at the show, just for brands.
ROLE PLAY
Creating a positive brand experience starts with your people, so staff up with these players.
THE ENGAGER Magnetic personality, no fear of rejection. They draw people in.
THE MANAGER Task master. They make sure staff knows who, what, why, where, and when.
THE PR PRO Knows your brand, is articulate, creative. They handle press releases, images, and media.
THE HOST Friendly, engaging, puts people at ease. They connect the right people.
THE EXPERT The big gun, engineer, product manager. They take the tough questions.
THE CLOSER Prescient. They suss out needs and next steps to turn a prospect into a client.
Find Find the the Exhibitor Exhibitor and and Attending Attending Stores Stores lists lists at at outdoorretailer.com. outdoorretalier.com 36
THE DAILY | SUMMER MARKET
1. Food-to-Fiber Day 1, July 23, 11 a.m.-12 p.m. The RANGER Station 2. Reducing vs. Offsetting: Sustainability and the Supply Day 1, July 23, 3:30-4:30 p.m. The RANGER Station 3. NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace Day 2, July 24, 7-9 a.m. Embassy Suites Downtown Denver 4. University Series— Product Design 101: Product Feasibility, Desirability, and Viability Day 2, July 24, 11 a.m.-12 p.m. The Camp (Booth 56117-UL) 5. Making it in America: Manufacturing, Selling, Protecting Day 2, July 24, 3:30-4:30 p.m. The Camp (Booth 56117-UL)
PHOTO BY LAUREN DANILEK
NETWORKING + MATCHMAKING
Find a tone to call your own. With plenty of colors across the entire Hydro Flask line, it’s easy to find your perfect match.
Visit us at booth #51087-UL to learn more.
WHERE MODERN STYLES MEET OUTDOOR EXPRESSION J U LY 2 3 - 2 6 , 2 0 1 8
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C O LO R A D O C O N V E N T I O N C E N T E R
|
DENVER, CO
Venture Out is a destination for retailers to discover and explore the modern outdoor trend and better understand how the definition of outdoor is changing. Venture Out is the way the industry is embracing and encouraging new outdoor consumers as well as helping incubate brands and influencing the direction of how existing brands approach this market.
EXHIBITING BRANDS ABK COMPANY
HEARD DESIGN
OPINEL USA, INC.
SANUK
THE NORMAL BRAND
ALTERNATIVE APPAREL
INDOSOLE
PARKS PROJECT
SAOLA SHOES
THREE STONES CLOTHING
BEDROCK SANDALS
KATHERINE HOMES
PEAK DESIGN
SENDERO PROVISIONS CO.
TOPO DESIGNS
BRONWEN JEWELRY
KATIN USA
PENDLETON WOOLEN MILLS
SHWOOD EYEWEAR
VISSLA
COAL HEADWEAR
LANDER
PICTURE ORGANIC
SLOWTIDE
VIVOBAREFOOT
DOVETAIL WORKWEAR
LEMS SHOES
PURA VIDA BRACELETS
SOCKSMITH DESIGN, INC.
VSSL
FELLER
MERIDIAN LINE
PURIST
SPEAQUA SOUND CO.
VUORI
FISHER + BAKER
MIIR HOLDINGS
RECOVER BRANDS
SUNSKI
WANDRD
FLOWFOLD
MIZU, INC.
RMU OUTDOORS
SYNERGY ORGANIC CLOTHING
WILD TRIBUTE
FULL WINDSOR
MIZZEN + MAIN
ROAMERS & SEEKERS
TAILOR VINTAGE
WILDSAM FIELD GUIDES
GOLITE BRANDS
MOLLUSK
ROVR PRODUCTS
TENKARA ROD CO.
WOLF AND GRIZZLY
GOOD TO-GO
MULE
RUMPL
TENKARA USA
XTRATUF
GREEN GOO BY SIERRA SAGE
NANGA
RUSTY
TENTREE
Z SUPPLY
HARI MARI
NOMADIX
S’WELL BOTTLE
THE LANDMARK PROJECT
List as of 6/5/18
WWW.OUTDOORRETAILER.COM/VENTUREOUT
GEARTRENDS LIFESTYLE APPAREL
EVERYDAY, ELEVATED
Lifestyle brands reflect a passion for the outdoors in casual apparel. BY COURTNEY HOLDEN
Behind-the-Curtain Tech
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The outdoors have come inside, popping up in what people wear to the office, coffee shop, and local brewery. Jimmy Funkhouser, owner of Feral Mountain Co. in Denver, Colorado, explains: “Some brands are doing a great job of understanding the fabric needs to be technical enough, needs to have multiple applications, and it needs to be a good price. And if it looks great, God bless America.” These, er, patriotic brands continue to add more technology to lifestyle pieces. Look for thermoregulation capabilities, UPF ratings, and insect-repelling properties nestled in casual apparel.
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Herbal Tees (and More)
Organic and recycled materials; bluesign certifications; ethical sourcing; and traceable, transparent supply chains: Customers want to support companies with these eco-friendly bona fides. “People really want to know that these companies are being thoughtful about the way that they make things,” says Sarah Dreyfuss, buyer and manager for Proof Lab Station in Mill Valley, California. Hemp is a favorite material with the sustainability crowd, scoring high marks for performance with its wicking, antibacterial, and mold-repelling qualities. “You don’t have to use pesticides to keep it growing,” Dreyfuss says. “It’s a weed. It’s a nice, sustainable alternative to what we’ve been wearing.”
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1. Fisher + Baker’s Union Shorts ($128) for men deliver crossover appeal suitable for hikes and summer barbecues alike. The Japanese twill fabric provides four-way stretch, while the custom horn buttons lend it an upscale vibe.
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2. Made from 55 percent hemp and 45 percent recycled cotton, Chaos’s Macy Hat ($48) is packable, crushable, sports UPF 50 sun protection, and is ready for a concert venue near you. PHOTOS BY COURTESY
3. Knee articulations and a touch of elastane enhance ease of movement to make 5.11’s Quest Pant ($80) for men a modern take on the classic cargo pant.
6 ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE ((MSRP). MSRP
4. The women’s Kayenta Woven
Dress ($89) from Royal Robbins offers style and comfort au naturel. Organic cotton, hemp, and yak wool come together in this lightweight, odor-resistant travel option. 5. Dress it up or get it dirty: Flylow’s Lopez Polo Shirt ($65) breathes like a breeze and features Polygiene anti-odor properties, all while maintaining a couture edge with a classy collar. 6. The ultimate in eco-fashion, Toad&Co’s Recycled Denim Cardi ($110) blends (you guessed it) recycled denim cotton with recycled polyester in a zerowater, zero-dye facility using a solar-powered mechanical process. Captain Planet offers an enthusiastic thumbs up! PRE-SHOW EDITION
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GEAR TRENDS PERFORMANCE APPAREL 1
PEAK (AND PUB) PERFORMANCE
Summer tech apparel emphasizes wicking and wear-anywhere aesthetics. BY COURTNEY HOLDEN
Do or Dry
Summer is hot, and with climate change trends, it’s only getting hotter. So performance brands are adopting new strategies to wick moisture or, even better, to put that wet to work. Look for more aerated woven fabrics, moisture-transferring finishes, and proprietary cooling technologies. “If people are going out in the woods, they definitely want a pair of quick-dry pants, a quick-dry shirt, and some sort of layering system,” says Kerri Olson, softgoods buyer for Piragis Northwoods Company in Ely, Minnesota. “Those are the bare-bones necessities in our neck of the woods.”
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Cross-Dressing
Retailers have watched the performance apparel category undergo an evolution. “When you spend $80 to $90 on pants, you don’t just want to wear them on your canoe trip,” Olson says. “You want to be able to wear them to your son’s soccer game when you get home.” Brands have taken note over the last few years, continuing to push the envelope in look-good performance clothes. This year, we’re seeing outdoor-inspired denim, performance pieces with out-there graphics, and city-chic-butrunner-ready skorts.
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Sustained Sustainability
Retailers expect performance brands to keep eco-friendly practices (think PFC-free DWR, recycled materials, and bluesignapproved fabrics) at the forefront, not because it sells, but because it’s the right thing to do. Ideally, that earth-first ethos would permeate the entire brand. “If companies are serious about sustainability, they need to take a look at their holistic operations and not just the product on the shelf,” says Jimmy Funkhouser of Feral Mountain Co. in Denver, Colorado.
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2. The men’s ReBound Hoody ($124) from GoLite is a trend trifecta with its efficient moisture-transferring finish, a casually cool look, and post-consumer-recycled plastic bottle composition. 3. Patagonia aims to “Tesla-ify” its lineup of technical shells by merging technical end uses with an environmental component. With a 100-percent recycled
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THE DAILY | OUTDOOR RETAILER
nylon shell (half of which comes from post-consumer sources like recycled fishing nets), the fully featured women’s Stretch Rainshadow ($199) delivers. 4. The Merino Sport 150 Tech Tee ($65) from Smartwool uses a mesh construction in key areas and vents at the top of the back for added breathability in all the right places. 5. adidas Outdoor’s Agravic 2-in-1 Skort ($89) offers hybrid functionality to female athletes. Proprietary Climalite technology dries quickly, while a compressive inner tight provides muscle support.
ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).
PHOTOS BY COURTESY
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1. Made with a touch of elastane for ease of movement, Mountain Hardwear’s Selvedge Denim Climb Pant ($200) is harnesscompatible for the crag and chic enough for the street.
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© 2018 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.
GEAR TRENDS FOOTWEAR
FRESH FEET
The summer performance category is brimming with supportive, versatile kicks with impressive backstories. BY KRISTA KARLSON
Going Sole-o
The days of throwaway insoles are numbered. More brands are saying goodbye to the flimsy forms that have long been the standard and are instead incorporating supportive, high-rebound footbeds into their shoes. “Arch support isn’t just about the lump beneath the middle of your feet,” says Danna Hilleren, footwear area coordinator at Alpine Shop in St. Louis, Missouri. By coupling dual-density polyurethane or triple-density EVA insoles with good supportive midsoles, Hilleren says a wide variety of shoes like the Oboz Cirque Low Waterproof and the Keen Targhee Evo Mid now offer arch support right out of the box.
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Walk the Talk
Footwear companies are stepping up their storytelling. Travis Zarins, vice president of merchandise at Great Outdoor Provision Co. in Raleigh, North Carolina, says he loves telling customers about the brand ethos behind the shoes. And for brands that boast quality products and a good story about their commitment to social responsibility, like Olukai, adidas, and Merrell, it translates to sales. “These stories can’t be manufactured or purchased by a brand,” says Zarins. “They need to be real and authentic.”
Problem-Solving Fit
Mid-volume, mid-width trail shoes designed for the average customer are important. But Charles Miles, buyer at Summit Hut in Tucson, Arizona, says many customers are craving a more specific fit. This means low-volume shoes with a snug fit through the midfoot and heel for those with narrow feet, and higher-volume shoes with a squared-off toebox for wider feet or long-distance runs. “These fits mean deliberately excluding some customers rather than trying to build a shoe to fit ‘most’ or ‘almost all’ customers,” says Miles. “The availability of great choices to dial in the fit well beyond the standard shape choices has been a notable sales driver.”
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1. Vasque adds some color to its traditional lineup with the Breeze LT GTX ($170), a lightweight hiker with a highrebound footbed that resists wear-induced flattening. 2. The KEEN AXIS EVO Mid ($160) has out-of-the-box arch support thanks to a dual-density footbed and plastic stabilizing shank. KEEN has also elimi-
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THE DAILY | OUTDOOR RETAILER
nated PFCs, a harmful chemical used in manufacturing, from 95 percent of its footwear. 3. Five Ten goes retro with this year’s Five Tennie ($125), an approach shoe with highfriction rubber and color accents that are hard not to love. Parent company adidas’ sustainability strategy stretches across the entire supply chain.
ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).
PHOTOS BY COURTESY
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cotton does breakthroughs.
Pushing the boundaries of possibility starts by digging deep, CottonWorks™ is a comprehensive resource that gives textile industry professionals crucial knowledge and training. From webinars to workshops to market & trend analysis, you’ll find the tools and guidance you need to invent the future with cotton.
visit us at booth 53095 ul. i
AMERICA’S COTTON PRODUCERS AND IMPORTERS Service Marks/Trademarks of Cotton Incorporated. © 2018 Cotton Incorporated.
5 PHOTOS BY COURTESY PHOTOS BY COURTESY
GEAR TRENDS FOOTWEAR
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4. With its iconic O FIT insole made of dual-density EVA and integrated cushioning pods, the Oboz Cirque Low Waterproof ($145) is a fresh take on the brand’s low-cut hikers, which are snazzy enough to wear to the office. 5. The HyperLock TPU heel on Merrell’s MTL Cirrus ($180) is designed to keep narrow feet supported while moving over variable terrain. The Merrell Magic campaign, where the company surprises overheated hikers with lemonade and grimy thru-hikers with a night in a five-star hotel, makes for good storytelling on the sales floor.
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6. The OluKai Miki Slip ($120) uses a microfiber liner that cuts the stink of sockless wear and a dual-density polyurethane footbed that provides support without sacrificing comfort. The company works with local communities to preserve Hawaiian culture and the environment. 7. The Salomon Odyssey Triple Crown ($140) has a toebox big enough for a wide foot, or for letting toes spread out on long thru-hikes. The brand aims for 100 percent of its suppliers to meet its social compliance standard by 2025.
GEAR TRENDS CAMPING
COMFORTS OF HOME Simple, roomy gear tops campers’ wish lists. BY CAROLYN WEBBER
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Cut No Corners
“More and more people are saying that they don’t mind carrying an extra half pound if it means better comfort,” says Jon Crowley of Mammoth Mountaineering Supply in Bishop, California, who reports that interest is on the rise for generously cut mummy bags or rectangular bags, plus tents with more shoulder and headroom.
Gender Neutrals
Packs are one thing, but Brant Bowers of Bill Jackson’s Shop for Adventure in Pinellas Park, Florida, says today’s women care less about sleeping pads or bags designed specifically for them. With more brands reporting EN (European Norm) ratings, gender matters less than the overall range of comfortable temperatures for all sleepers.
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ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).
PHOTOS BY COURTESY PHOTOS BY COURTESY
Back to Basics
Taylor Dansby of Townsend Bertram and Company in Carrboro, North Carolina, says the ultralight and glamping trends are over. Instead, people venturing outside for the first time want simple, versatile, and affordable gear. Look for beginner-friendly features like color-coded tent poles and streamlined backpacks with few pockets.
1. Sleeping bag or campsite blanket? The North Face’s Face Homestead Bed ($199) allows users to choose. Even when zipped, there is generous room in the hood and footbox to allow for movement. Or zip off the hood and use it as a blanket.
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2. NEMO NEMO’s Dragonfly tent ($390) proves that you can have both light weight and space. A pair of trapezoidal vestivesti bules in the two-person model allow campers to store gear without blocking the entry, and the 41.4-inch peak height offers plenty of head space. The twoperson model weighs 2 pounds, 10 ounces. 3. Spacious and breathable, the MSR Zoic ($300) features micromesh fabric to keep campers cool from Utah’s deserts to the
Appalachian forests. Its roomy floor plan can fit two 25-inch pads, and steep sidewalls keep claustrophobia at bay. It weighs in at 4 pounds, 6 ounces for the twoperson. 4. The Bear Claw 15 from Big Agnes ($190) is spacious in all the right places. The foot box allows for movement while the fitted hood and FireLine ECO Synthetic Insulation keep the warmth inside. 5. With women’s packs, it’s all about comfort for curves. Gregory has been perfecting its ladies’ line to include shoulder straps and harnesses that fit female bodies better. The new, women’s-specific 38-liter Jade ($150) adds a ventilated suspension system that moves with the body.
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L e a r n mo r e a b o u t t h e B e F r e e at Booth # 5 1 0 3 1 - U L
GEAR TRENDS CLIMBING
LEARNING CURVE
Today’s gym rookies are tomorrow’s outdoor climbers—and they need gear that helps them reach new heights in both. BY CAROLYN WEBBER
Gym Rats & Speed Demons
Pretty in Anything But Pink
News flash: Not all women want pink or turquoise gear, says Christy Williamson, hardgoods manager at Adventure 16 in Los Angeles. Gender-neutral greens and oranges are increasingly popular, she says—for women and smaller men who prefer women’s fit.
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ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).
PHOTOS BY COURTESY PHOTOS BY COURTESY
Twenty years ago, Ramsey Outdoor Store in Succasunna, New Jersey, sold a mix of climbing gear for ice, trad, sport, and gym. Now, the store’s customers are almost entirely new to the sport and are pulling plastic at the gym, says John Lopes, buyer and manager. Price-point harnesses and shoes that have a less aggressive shape fly off the shelf, as do versatile designs that also excel on rock when these newbies begin to venture outdoors. And among the more advanced set, speed climbing keeps gaining ground. More climbers are considering weight as they make their purchases, says Natalie Walker, store manager of Gear Coop in Costa Mesa, California: “Nobody wants a big, heavy piece of gear anymore. If it’s not fast and light, it’s not as eye-catching [to shoppers].”
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Visit us in Meeting Room 206 - July 23rd-25th
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1. Slip on SCARPA’s Instinct SR ($175) and you’re ready for both indoor and outdoor pitches. The heel is sculpted, and microsuede on the top of the shoe conforms to the foot for a tight, comfortable fit. Plus, it’s a lightweight 8.5 ounces.
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2. Your rack has a new home. Black Diamond’s Solution Guide ($100) is made for trad climbing, with a fifth gear loop for protection and a contoured fit designed to be both lightweight and comfortable. It also comes in a women’s-specific model in a neutral, dark color.
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3. Every ounce matters—the new Bravo II Wiregate Carabiner
($6.50) from Metolius is proof of that. At 1.1 ounces, the carabiner is slim but still big enough to clip easily. 4. To serve the growing number of gym climbers making the leap to the crag, Wild Country created the Revo ($145), a standard belay device with a locking system that catches the rope if it runs faster than 4 millimeters a second. The design also makes lowering a climber easier and safer. 5. Comfort is key in the Asym VCS ($125)from Five Ten. The midsole is medium on the stiffness scale but doesn’t wimp out on grip, making it ideal for afterwork gym sessions.
GEAR TRENDS PADDLESPORTS
CHILLIN’ ON WATER Kicked-back style is the name of the game this summer. BY EUGENE BUCHANAN
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Easy SUP-ing
Today’s SUP customer is all about the mellow cruise. “Customers want all-around shapes that land between planing and displacement hulls,” says Andrea Battin of Burlington, Vermont’s Outdoor Gear Exchange. Adds Darren Bush of Rutabaga in Madison, Wisconsin, “New SUP customers don’t surf or race; they’re just out for a serene morning paddle.”
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Pedal Power
Paddle, schmaddle. “Pedal models are selling well—especially for the angling customer,” says Tom Rolls of Summit Sports in Bloomfield Hills, Michigan. “It’s the next frontier in kayak fishing.”
ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).
MEET THE OUTDOOR VOTING BLOC: Voters
in the Mountain West care deeply about public lands and the outdoors. These issues play a major role in races for governor, and Congress across the West. The outdoor industry is helping to lead this growing political consciousness. Winning the West is a nonpartisan campaign to make policy makers and elected leaders aware of the power of voters who actively participate in the outdoors and bring that passion with them to the ballot box, whether they are Democrats, Republicans or independents.
Learn more and lend your voice
western priorities.org/WINNING THE WEST
YOU YOU
PHOTOS BY COURTESY PHOTOS BY COURTESY
Rec is King
Shorter and more stable rec kayaks continue to ring cash registers. “Most of our kayak sales are in the rec, under-12-foot market,” says Battin. “People want boats they can take anywhere,” with stable hulls, comfortable cockpits, day storage, and deck rigging.
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1. Weight-conscious paddlers, rejoice: Kokopelli’s Rogue Lite packraft ($825) weighs just 5 pounds while packing down into a 12x10x6-inch package (picture a large roll of paper towels)—perfect for strapping onto a backpack.
a unique hull design with retractable fin for tracking. 4. Mad River unveils its benchmark, Jim Henrydesigned, all-purpose Explorer 16 canoe ($2,899) in new T-formex material, a durable, high-tech laminate reducing the craft’s weight to 77 pounds. The 1,100-pound capacity canoe measures 15 feet, 11 inches long and 35 inches wide (at gunwale), with a center depth of 14.5 inches.
2. The Mirage Compass is Hobie’s most affordable pedal craft yet ($1,949). “Consumers want a capable, affordable boat, and we’re filling that void,” says president Doug Skidmore.
5. The special-edition, all-around RED 10’6” Ride SE MSL SUP ($1,299) comes with a new color scheme for the company’s 10th anniversary. Measuring 4.7 inches thick, and with an embossed deck pad for comfort and grip, it’s designed to glide easily on flat water, with just enough curve to ride smoothly and predictably.
3. Perception calls its new Hi Life ($799) the most versatile boat ever built—a hybrid sit-ontop that can be paddled like a kayak or stand-up paddleboard. Ideal for all ages and abilities, it has a low-profile rear swim deck that makes it easy to get back on after swimming. Stability comes from
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Tested & Proven
“
As a recovering Lyme disease patient, and mother of
two based in the beautiful, but tick-rich state of Maine, I do everything I can to protect our family from ticks.
I’m comforted knowing that Insect Shield technology is protecting us always while we enjoy the outdoors. Tested. Proven. Mother approved.
”
- Heather Hurst
Founder & President, Project Lyme
Look for Insect Shield products from these trusted brands
P R O U D LY M A D E I N T H E U S A
Insulating PrimaLoft® blends with sustainable Merino wool in our new Prima hiking line. Available for Men and Women.
S E E F O R YO U R S E L F
BOOTH #42098-UT
2 54 1 PRIMA ONACH
2338 PRIMA NEVIS
FOXSOX.COM 8 00-247-1815
W O M E N ’S F IT
Knit to fit women’s narrower feet and a more tapered toe pocket. Additionally, a shorter leg length makes a more flattering fit.
THEGALLERY HOT NEW PRODUCTS AT THE SHOW
1. EDITORS’ PICK Coffee isn’t just for
drinking anymore. Helly Hansen has made its high-performance LIFA Active Light materials even better with the addition of S’Café coffee ground technology to boost sun protection to UPF 50. LIFA Active Light is a highperformance, lightweight fabric that keeps skin dry in any condition due to its inherent hydrophobic properties and moisture-moving construction. By adding S’Café coffee grounds before the baselayer materials are spun into a yarn, the grounds will never wash out and sun protection greatly increases. S’Café is featured in the HH LIFA Active Light base layer collection designed for sailing, sport, or leisure in spring and summer. Styles range from singlets for women to long-sleeve polos for men. [$35-$65] #37007-UL hellyhansen .com
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2. The Peak Design Travel Backpack
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is a versatile, durable, and beautiful carry-on travel pack driven by a simple truth: No two trips are the same. It features top, side, front, and rear clamshell access via intuitively placed weatherproof zips. The pack meets international carry-on size requirements but expands to be a 45-liter gear-hauler and collapses to be a 35-liter day bag, making it versatile for one-bag travel. It has tons of internal and external pockets, plus a main cavity that’s divisible via a zippered mesh sleeve. The tuckaway shoulder straps and hipbelt use unique magnetic catches to stay in place when checking your bag. And the whole package comes within a sleek, aesthetically classic, weatherproof, 400-denier nylon canvas shell. [$290] #VO20-SL peakdesign.com
EDITORS’ PICK
3. The women’s-specific Vasque Mesa
Trek Low is a lightweight women’s hiker that channels trail running expertise into a performance hiking shoe. Building on the early success of the Mesa Trek, the low-cut update features a precision fit and a flexible midsole that can hike miles straight out of the box. Hit the trail without hesitation with an UltraDry waterproof membrane and AxisGrip rubber that deliver confidence underfoot, no matter the terrain. [$130] #44041-UL vasque.com
PHOTOS BY COURTESY
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Descriptions are provided by the manufacturers and edited for clarity and space.
ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP). BOOTH NUMBERS ARE CURRENT AS OF JUNE 5, 2018.
PRE-SHOW EDITION
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NEW PRODUCT GALLERY
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and above, the LOWA Alpine SL GTX is ideal for speedy acclimatization training and climbs. LOWA Pro-Team athlete David Gottler worked with the R&D team to develop LOWA’s lightest alpine training boot (2 pounds, 4 ounces per pair) for speed acclimatization and climbs that involve only a combination or strap-on crampon. LOWA RepTex abrasion-proof uppers are flexible and lightweight and the low-profile, close-to-the-ground feel features the new Vibram Alp Trac SL cramponcompatible sole package. The upper is an all-synthetitic material injected with polyurethane for foot protection and durability with extra toe and heel protection added along with an internal stabilizer for support. The closeto-the-ground lightweight EVA midsole and all-new
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THE DAILY | OUTDOOR RETAILER
Vibram Alp Trac SL provide underfoot traction with minimal weight. [$TBD] #46031-UL lowaboots.com
2. Think of it as a layering system for your feet. Injinji’s
Liner + Runner is a unique two-sock system designed to provide ample blister protection and moisture management while increasing cushion on the sole. The ultrathin Liner is the front line of protection against blisters with the five-toe toesock design. The Runner (traditional sock design) is worn over the Liner to increase comfort and cushion with its terry midweight design throughout the bottom of the foot. Meanwhile, the mini-crew design provides a secure barrier around the ankle to prevent dirt, sand, and other elements from getting into the sock. [$24] #49122-UL injinji.com
3. Fanny packs are back in! Osprey’s Seral is a 7-liter,
lumbar-style bike pack with an integrated 1.5-liter reservoir and hydration system. The bike-specific angled hipbelt and side compression straps provide stability and comfort, and keep the pack close to your body, while the Airscape lumbar backpanel features ridge foam with a center air channel for superior ventilation at the small of your back. Additional features include a directaccess zipper to the reservoir compartment, easyaccess zippered main compartment with internal tool organization, dual zippered hipbelt pockets, and front panel bungee for additional storage. [$85] #42060-UL osprey.com
PHOTOS BY COURTESY
1. An athletic alpine boot to go from trail to basecamp
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4. The Thule Rail 12L Pro is an endurostyle bike hydration pack designed for aggressive trail riding and enduro racing. The secure-fit design wraps the torso and eliminates movement when jumping or railing corners. A magnetic hose is always right where you want it, so you can keep your hands on the bars and eyes on the trail. Whether it’s a race requirement or simply for peace of mind, the removable Koroyd spine protector exceeds CE certification protection standards without weighing you down. [$200] #39115-UL thule.com
5. Rubber boots are great for
keeping your feet dry when it’s wet and muddy outside, but you might not always need the height and protection of a knee boot. Enter LaCrosse’s new Grange Chelsea for women—a waterproof rubber slip-on that’s perfect for spring with its shorter height and everyday style. The chevron-cleated outsole is fully vulcanized onto the boot for extra durability. Side stretch panels complete this boot for easy on, easy off. [$75] #44135-UL lacrossefootwear.com
NEW PRODUCT GALLERY
EDITORS’ PICK
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Dakine are lightweight, stretchy, packable shells made to travel wherever you go and built for the demands of weather conditions from the mountains to the sea. They feature a soft and flexible nylon/polyester mechanicalstretch shell with a softshell knit backer for maximum comfort when layering for warmer weather. A premium 20K waterproof/breathability rating regulates moisture and body heat inside and out, and is finished with a PFCfree DWR, providing a more environmentally conscious alternative to traditional fluorinated DWRs. YKK Aquaguard water-resistant front and pit zips seal out moisture, and secure hand and chest pockets provide ample room for stashing keys and phones. [$210] #42046-UL dakine.com
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2. Designed for the wanderer, the Opinel Nomad Kit
includes a cutting board and three essential cooking tools: A serrated folding knife, a folding vegetable peeler, and a folding corkscrew knife. The set comes bundled in a piece of cloth in the Japanese Furoshiki method. Unpack the kit and use the carrying cloth as a kitchen towel or place mat. All three stainless steel tools are made in France and feature a wooden handle made from European-grown, sustainably harvested beech wood. Designed for ski cabins, campsites, van life, vacation rentals, or wherever wanderlust leads (and good meals follow). [$79] #VO338-SL opinel-usa.com
3. EDITORS’ PICK Setting the standard in ultralight
sleep systems, the NeoAir UberLite offers supreme comfort with 2.5 inches of cushion and packs down to 3.5-by-6 inches—smaller than a 12-ounce can of beer. Packability and comfort come thanks to the trusted NeoAir construction using Triangular Core Matrix technology, two layers of triangular baffles that create a stable sleep surface, minimal heat loss, and maximum durability, all at a minimal weight. [$140$210] #44031-UL thermarest.com
PHOTOS BY COURTESY
1. The new men’s and women’s Arsenal 3L jackets from
I’m freezing. Wish your vest was unisex.
I’m burning up.
4
Collaborate Naturally Get outside of business-as-usual product design, development, and distribution. Behind every visionary product idea is collaboration.
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Fuse content and conversation in a digital workspace, naturally, seamlessly, and forever on a wall monitor, laptop, or mobile device—from anywhere. Eliminate frustration and delays from hunting for information, switching applications, miscues, and miscommunication. Bluescape. It’s work’s most forward thinking. You’ll never look back.
4. The KEEN Venture is a progressive
new hiker offered in a mid- and lowcut, designed for fast and light hikes on any terrain. The men’s Venture Mid WP and Venture WP boots deliver speed, improved stability, and exceptional comfort, making them ready to tackle the most challenging inclines. A tuned, wishbone-shaped stability shank coupled with an injection-molded EVA midsole add support for any trail. The KonnectFit heel capture system increases stability for performance on variable terrain. The bold, lightweight
appeal of the Venture is ideal for scrambles, fast adventures, and dayhikes. [$170-$180] #46081-UL keenfootwear.com
5. The Helinox Savanna Chair is
stable and durable, with unique winged armrests, a cup holder, and a breathable mesh seat. Larger in size, with a full-height back and adjustable headrest, this lightweight, strong, foldable, and easy-to-carry chair is for everyone, everywhere. [$199] #51059-UL helinox.com
See A Demo at Our Outdoor Retailer Booth #29131-SL Daily Happy Hour 3-6 PM Daily Coffee Hour 8-10 AM
bluescape.com © 2018 Bluescape. All rights reserved.
NEW PRODUCT GALLERY
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EDITORS’ PICK
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1. SOG adds a small but
versatile multitool to its lineup with the new PowerLitre, a 4.6-ounce model ideal for adding to a backpack or bike kit. Among its 17 tools: screwdrivers, a corkscrew, awl, bottle opener, scissors, a straight-edge blade, and a magnetic hex bit holder. The PowerLitre also has SOG’s Compound Leverage plier head that provides superior gripping and twisting power. [$67] #44065-UL sogknives.com
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THE DAILY | OUTDOOR RETAILER
2. OluKai’s Alapa Li is a shoe
that will comfortably take you from a surf session to the office and on to the gym— all in one day. It features a unique, natural two-tone or solid-colored mesh and waterproof full-grain leather accents with an air mesh and antimicrobial, moisturewicking lining. The anatomical footbed is a lightweight and supportive single-density PU with a soft, moisture-wicking, antimicrobial textile cover. [$100] #46080-UL olukai .com
3. EDITORS’ PICK Tentsile’s
new single-person UNA is the lightest Tree Tent solution available, perfect for hikers and backpackers looking for a unique and comfortable aboveground sleeping experience. The UNA features a tensioned hammock bed with large internal pockets on each side, a full no-see-um mesh top with a foldaway door, and a removable rainfly for unbeatable views.[$200] #32095-UL tentsile.com
4. MPOWERD’s toughest, longest-lasting light ever features a two-way USB port, allowing the Luci Pro Series Outdoor 2.0 to charge from empty to full in just a few hours while staying lit 50 hours or more on a single solar charge. Or, use the power of the sun to top off the power on your cell phone. [$35] #42139-UL mpowerd .com 5. The LifeSaver Liberty is
a water filter bottle and inline pump filter combined.
Independently tested to exceed NSF/ANSI P231 drinking water standards, the Liberty’s ultrafiltration cartridge effectively removes bacteria, microbial cysts such as Giardia or Cryptosporidium, and unlike most filters on the market, viruses. The design makes it easy to use with no chemicals, electricity, or strenuous sucking required. [$100] #53146-UL iconlifesaver.com
PHOTOS BY COURTESY
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NEW PRODUCT GALLERY
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®
Active outdoor gear that’s light on the path and the planet. Visit us at Venture Out
www.golite.com
Launching Spring ‘19
PHOTOS BY COURTESY
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1. At 13 ounces, the ENO
Guardian SL Bug Net is the lightweight insect protection choice for the minimalist backpacker. The sleeve-like design offers the flexibility to slide the net off the hammock for open-air relaxing, without having to take down your hammock. When it’s time to sleep, simply slide the net back over the hammock and sleep in bug-free bliss. The Guardian SL features SkyWeave Mesh Netting and conforms to all ENO Hammocks. [$45] #49035-UL enonation.com
EDITORS’ PICK
2. Sea to Summit’s versatile
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Ascent AC Series of down sleeping bags employs a tapered rectangular shape for a perfect balance of space and adaptable warmth thanks to 750+ Loft ULTRA-DRY Down. Clever design and technical features provide versatility, while a super-lightweight, 20-denier nylon shell and lining fabrics offer a minimal packed size and maximum breathability. A half zipper allows sleepers to ventilate and stretch arms without unzipping completely. Vertical
chest baffles prevent down from shifting away from the torso. [$329] #51007-UL seatosummit.com
3. For serious sea kayakers,
Kokatat’s new Odyssey Dry Suit is constructed of GoreTex Pro fabric with 330-denier CORDURA reinforcement in the pant, seat, and knees. It features a nylon waterproof front entry and relief zippers, a removable hood, removable suspenders, a pile-lined collar, and reflective accents on the arms and hood. The Odyssey comes in two colors for men and women. [$1,275] #33047UL kokatat.com
4. EDITORS’ PICK The Merino
Windbreaker from Ortovox is an ultralight (5.6 ounces for the men’s medium) windproof jacket with a soft feel thanks to 55 percent Tasmanian merino. The fabric regulates temperature and features the naturally odor-neutralizing properties of wool. The Merino Windbreaker stows handily into the breast pocket. [$TBD] #37055-UL ortovox.com
Your insurance shouldn’t leave you stranded. Partner with the industry experts to protect your business, your product, your passion.
Let’s talk! Visit us at booth 44001-UL
www.outdoorsportsins.com • osi@horizonagency.com • 1-800-491-2858
NEW PRODUCT GALLERY 3
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ciii_summer18_kl.pdf
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5/23/18
8:32 AM
Textile-Based Product Solutions
CELEBRATING
ANNIVERSARY
TEXTILES THAT MAKE THE GREAT OUTDOORS FEEL GREATER. For four decades, we’ve sourced and developed the world’s best fabric-based innovations. Why? It’s simple. To enhance the comfort and performance of your favorite outdoor gear. Visit us and feel the difference of our globally renowned textiles.
Make your appt at info@conceptiii.com or come by
Booth # 54069-UL
PHOTOS BY COURTESY
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1. The lightest pack in The
North Face’s Face brand-new hike collection, the Chimera 24 is ideal for those looking to keep it light and fast on dayhikes. With its glove-like fit and Dyno Cinch System that allows for on-the-fly pack compression, the agile and lightweight Chimera comes in men’s- and women’s-specific women fits, and weighs a scant 1 pound, 5 ounces. FlashDry pound in the backpanel makes this pack extremely breathable and incredibly comfortable. [$120] #44007-UL thenorthface.com
EDITORS’ PICK
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2. Maximize comfort on the
trails with Salomon Sense Ride 2. With enough cushioning to push the mileage, an 8mm heel drop, and proven fit, and an even more flexible, comfortable upper, you’ll be ready to go all day. VIBE Technology attenuates vibration for a comfortable, smooth ride while reducing fatigue. Improved breathability comes from 3D Mesh in the welded upper. An OrthoLite sockliner offers memory-foam comfort where you need it. [$120] #44242-UL salomon.com
3. The Mammut Trion Spine
50 makes light work of even
difficult ascents that require lots of equipment. Thanks to a suspension system featuring the patented Active Spine Technology and an integrated height adjustment system, the pack allows greater freedom of movement for the shoulders and hips. It also ensures optimal load transfer while walking, even when carrying a heavy weight. With a capacity of 50 liters, the Trion Spine 50 has plenty of space for equipment and allows easy access through a large front opening. [$350] # 36023-UL us.mammut.com
4. EDITORS’ PICK The Matador FlatPak Toiletry Bottles are designed for ultralight adventure. The bottles accommodate anything from liquid soap to shampoo to toothpaste, and are five times lighter (.4 ounces) and 3.5 times more compact than traditional silicone bottles. Made from CORDURA fabric with leakproof welded construction, FlatPak Toiletry Bottles feature a low-profile flip cap and large opening for easy filling. TSA-approved and BPA- and PVC-free. [$13/ single, $35/three-pack] #37120-UL matadorup.com
Booth
22212-SL (Street level)
TRACK-LOCK™ SYSTEM ADJUSTS EVERY ¼" FOR MAXIMUM COMFORT
PERFECT FIT EVERY TIME!
www.exactfitshop.com
OUTDOOR RETAILER SHOW AREAS
Summer Market 2018
Venture Out
LOCATION: STREET LEVEL, NEXT TO THE BELLCO THEATRE Venture Out is a destination for retailers to discover and explore the modern outdoor trends and better understand how the definition of outdoor is changing. Venture Out is the way the industry is embracing and encouraging these new outdoor consumers. Head to Venture Out to see some of the brands pushing the limits in the outdoor industry.
RANGER STATION @ VENTURE OUT LOCATION: STREET LEVEL, NEXT TO THE BELLCO THEATRE Trends and education are the focus
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at the RANGER Station. Found in the curated space of Venture Out, the RANGER Station will provide daily education, workshops, trend updates, merchandising displays, creative collaboration, and good conversations. It’s all about community. Did we mention that you can grab a latte and bite to eat while you’re there? It’s time to get educated, fed, and caffeinated.
THE CAMP LOCATION: UPPER LEVEL, BOOTH 56117-UL The Camp provides elevated education on the show floor—from the latest issues stores are facing to industry trends. The Camp will
focus on the stories, products, trends, and people that help drive traffic to retailers, and will provide daily education to inspire fresh ways to think and sell outdoor products year-round.
TREND + DESIGN CENTER LOCATION: LOWER LEVEL, BOOTH 1040-LL The Trend + Design Center is where the design and R&D community gathers to hear what’s next. From trend forecasting to industrial design to materials innovation, the Trend + Design Center anchors the supplier story at Outdoor Retailer
and serves the design audience with compelling education and networking events.
HIGH ALTITUDE DEN LOCATION: UPPER LEVEL, BOOTH 32083-UL Stop by the High Altitude Den for climbing-focused activations, a place to hang, and daily happy hours. Carabiner Coffee will be there serving up hot coffee and good conversations.
PADDLE ZONE LOCATION: UPPER LEVEL, BOOTH 31049-UL Hang out and relax with other paddlesports retailers and brands in the Paddle Zone.
PHOTO COURTESY OUTDOOR RETAILER
VENTURE OUT
and Aerocore are trademarks of TBL Licensing LLC. © TBL Licensing LLC. All rights reserved. NAW Timberland
P R EV I EW T H E S P R I N G 2 01 9 B R O O K LY N C O L L EC T I O N Featuring Aerocore™ Energy System
AT BOOTH #44129-UL
OUTDOOR RETAILER SHOW AREAS
Summer Market 2018 TENT CITY LOCATION: SCULPTURE PARK, OUTSIDE OF THE WEST ENTRANCE Tent City is a destination for retailers to compare tents and camping gear side by side, see new innovations, and touch and feel materials with a hands-on approach. If you want to compare peak height, sleeping capacity, or seasonality in person between a Marmot Halo and a Nemo Losi, or just need a hands-on exploration of the industry’s best camping tents all in one place, look no further. P.S. Don’t miss the food trucks at Tent City!
SOCIAL MEDIA ZONE LOCATION: STREET LEVEL, FOYER OF THE EAST ENTRANCE Social media is one of the easiest and least expensive ways to market your business and share your story with the community. Brand-new to Summer Market is the Social Media Zone—a workspace for retailers and brands to understand the value of social media for their business, learn new tactics, collaborate, and get inspired. With a social media professional on-site, the Social Media Zone provides attendees and exhibitors a space to discuss strategy, be educated, and share their own experience on social media at Summer Market. #weareOUTDOOR
RETAILER + REP LOUNGE LOCATION: STREET LEVEL, MR111 Need a place to chill or have a quick
THE DAILY PREVIEW
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meeting? Come to the Retailer + Rep Lounge to hang or access WiFi.
PRESS ROOM LOCATION: STREET LEVEL, MR113 Working media who are registered to attend the show will find everything they need to file their stories in the Press Room.
CLIF BAR MOTHER’S ROOM LOCATION: STREET LEVEL, MR112 Calling all moms: Head to the Mother’s Room to nurse, pump, or hang out with your little one.
INFO DESK LOCATION: STREET LEVEL, FOYER OF THE EAST ENTRANCE Have a question? We’re here to help. Just head to the Info Desk and we will answer any questions that you have.
HOUSING DESK LOCATION: STREET LEVEL, NEXT TO REGISTRATION EventSphere, the official housing partner of Outdoor Retailer, will be on-site at Summer Market to help with your reservations. Find their housing desk next to registration in the East Entrance and be sure to book your housing for Winter Market in November and Snow Show in January.
BAG CHECK LOCATION: STREET LEVEL, MR201 Drop your bags and hit the show floor!
What do customers want? That’s the million-dollar question. Lucky for you, The Daily gives the answer away for free every day at Outdoor Retailer. Pick up a Daily to read original reporting on gear trends from retailers, and keep abreast of all the news happening at the show.
THE DAILY | SUMMER MARKET
PHOTO BY LAUREN DANILEK
Mother’s Room: A fun, cozy retreat for moms and kids
nanotex.com
We’ve got you covered. Molecularly speaking. Nanotex fabric works at the molecular level by permanently attaching hydrophobic ‘whiskers’ to individual fibers that elevate liquids, causing them to bead and roll right off the fabric surface. It’s breathable. Durable. Fast drying. Protects you from the elements. And is friendly to the Earth.
OUTDOOR RETAILER SHOW MAP
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THE DAILY | SUMMER MARKET
SOME THINGS STAY HOT
LONGER Built like a battleship and marked by iconic Hammertone green, the legendary Stanley Classic Series just got bigger, stronger, and better.
REDISCOVER STANLEY AT BOOTH 39105-UPPER LEVEL.
Join us for Happy Hour Monday, July 23 at 4:00 pm • Kombucha cocktails + craft beer to benefit Big City Mountaineers www.stanley-pmi.com ©2018 Stanley ® – A brand of PMI. Seattle, WA, USA 98121
OUTDOOR RETAILER STAY CONNECTED
MOBILE APP Download the Outdoor Retailer Summer Market mobile app to have all the show information you need in the palm of your hand. In the mobile app, you can access: Floor plan Exhibitor list Events Education schedule Product gallery Walking map Local info And more! Search “Outdoor Retailer” in your app store and get access to everything you need to make the most of the show.
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SHOW PLANNER The Show Planner is an online platform for retail buyers, importers/distributors, designers, nonprofits, independent reps, and working media to help in the show planning process. Within the Show Planner you can find these great tools: Exhibitor list Interactive floor plan Education and events schedule Matchmaking Mobile app information Tools for communicating with exhibitors, requesting appointments, and viewing products All you need to do is log in to your Show Planner and start planning your show!
MATCHMAKING The matchmaking tool is part of the Show Planner, and it brings exhibitors and retail buyers, importers/distributors, designers, nonprofits, independent reps, and working media together before the show starts. Search for exhibitors based on product category, location, new to the show, and other filters. Attendees can get in touch with exhibitors for more information or request an in-booth appointment during the show. Log in to your Show Planner and explore the exhibitors and products you’ll find at Outdoor Retailer Summer Market.
Stay live at the show with this hashtag:
#ORShow
NEW EXHIBITORS
MEET THE NEW KIDS ON THE BLOCK
Welcome Home Say hello to the newest members of the family.
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“NEW” BRANDS JOIN SUMMER MARKET THIS YEAR* *New means that they’ve never exhibited at Summer Market, or they’ve taken more than two years off and now they’re back—because of you.
NEW BRAND
BOOTH
4Ocean 8K Flexwarm ABK Company AccuSharp Aicare Worldwide Co., Ltd. Airhole AKASO Tech, LLC Align Textile Co., Ltd. Alite Designs Alternative Apparel Anhui Anli Material Technology Co., Ltd. Anonymous Ism / Sanpak Arcanum Sports Performance Arctic Ice, LLC Art 4 All aTana Avalanche Aviate Bare Republic Sunscreen Bed Stu Ben-No-Mo Benchmark Maps Bentex Textile Industrial Co., Ltd. Bernzomatic Better Ultimate Adhesive BGZ Brands BigMouth, Inc. BITCHSTIX Blackstone Shoes USA
24308-SL 27110-SL VO534-SL 6-LL 9-LL 21243-SL 21247-SL 708-LL 53122-UL VO435-SL MR401-102 MR401-4 21346-SL 22173-SL 24181-SL 24185-SL 53075-UL 24195-SL 24170-SL 49146-UL 22167-SL 28141-SL 5-LL 34148-UL 4-LL VO218-SL 34135-UL 22224-SL 54134-UL
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Bliss Hammocks, Inc. Blitzart, Inc. Bluescape Bo Gwang Textile Co., Ltd. BOCO Gear Bonk Breaker Nutrition Boost Oxygen Boyd Sleep Brightever Co., Ltd. Brooks England, Ltd. Brownmed, Inc. brrr Burt’s Bees, Inc. C3 worldwide Cablz, Inc. Camp David Canstar Industries, Inc. Capital One Celerant Technology Cheeki Chiefton Supply Chill Angel China Direct Caps Clutch Co-Union Ind Co., Ltd. Cold Steel, Inc. Cooler Rest Cougar Creative Outdoor Distributor CSK Zipper & Webbing Cudas Footwear DAC Daeduck Daehyun Textile Co., Ltd. Daekwang Trading Danyang City Shiwaiyuan Lamping Products Co., Ltd. Danyang Guangjie Travelling Articles Factory Dapper Ink, LLC Dermatone DMF Bait Co. DNK/Hip Bag Company Do Little Kid’s Bike Seats Dong A Webbing Doodle Pants DryCASE DS Vina Ducksan Co., Ltd. Duke Cannon Supply Co. Eastland Elan Blanc Endurance Brands, Inc. Enso Rings Espro, Inc. etailz Evolve Skateboards USA, LLC Evolved Motion ExactFit
22141-SL 24116-SL 29131-SL 300-LL 23208-SL 21323-SL 27116-SL 22222-SL 718-LL 27132-SL 21252-SL 6036-LL 29128-SL VO311-SL 34159-UL 21294-SL 22151-SL 24194-SL 30062-UL 21274-SL 53153-UL 24183-SL 21267-SL 21224-SL MR401-6 22150-SL 21269-SL 49153-UL 35159-UL 205-LL 52158-UL 42110-UL 203-LL 314-LL 217-LL 720-LL MR401-7 VO442-SL 34144-UL 33000-UL 21208-SL 31132-UL 416-LL 22236-SL 33041-UL 209-LL 308-LL 21202-SL 49157-UL 21350-SL 21261-SL 28121-SL 21341-SL 21200-SL 21228-SL 28143-SL 22212-SL
FireDisc Cookers Flame King Floatation IQ Flojos Fourpoints Bar Fuel For Fire FUJIFILM North America Corporation G-LOCS Garage Smart Genco Develop Gillz GoLite Brands, LLC Gooce Boots & Bayton Sandals Good Camp Good Luck Sock Gore Grand Colony Packs Grangers Grillight Gripmore Co., Ltd. Groove Life GTC GU Energy Labs Guardian Angel Safety Devices Gumbies, Inc. Halley Stevensons Hanesbrands, Inc. Hangzhou Westyou Technology Co., Ltd. Havalon Knives Heard Design, LLC Hillside Industries HoodieLoc Hydros Hypard-Ad Tec Icon Eyewear IFI H.K. Limited iFits ILC [Solutions : Secured] Ingram Content Group Innovation Creation Intimina ION Jasco Products Jetson Electric Bikes Jiangsu New Feeling Outdoors Manufacturing Co., Ltd. Joolca Pty Limited Kakuetta Trail, Inc. Kanga Outdoor Kate’s Real Food Kaw One Trading KenDor Textiles, Ltd. Kinetik Climbing Kinross Knockaround, LLC Knog KNOWN SUPPLY / Krochet Kids Intl. KOIA
22171-SL 31142-UL 615-LL 46157-UL 21337-SL 21305-SL 21315-SL 6023-LL 22191-SL MR401-8 53057-UL VO110-SL 57055-UL 29108-SL 57058-UL 56027-UL 307-LL 24176-SL 22181-SL 27130-SL 24144-SL 46-LL 42000-UL 28127-SL 44165-UL 56047-UL 53058-UL 716-LL 24134-SL VO348-SL 21232-SL 21238-SL 22183-SL 57069-UL 24152-SL 21234-SL 317-LL 404-LL 42001-UL 29125-SL 21276-SL 31136-UL 22170-SL 23218-SL 8-LL 29218-SL 46173-UL 22159-SL 21317-SL 33011-UL 44-LL 32080-UL 49089-UL 23224-SL 27146-SL 54108-UL 323-LL
Kook Il Textile Co., Ltd. Kooringal Hats—Australia Kujo Yardwear Kura Nutrition Kwikomfi America La Colombe Laird Superfood Leaders In Leather Leejo Textile Legacy Athletics Lerpin Outdoor Leshade Outdoors Co., Limited Let’s Go Aero, Inc. Lewis Roca Rothgerber Christie, LLP Lid Lab Life is Good Lightspeed Outdoors Lil Sucker Products, Inc. Lily Trotters Compression Liyang Zhong Fang Lian Knitwear Co., Ltd. Lokai Lole LUMENA Luv Bug Company LynQ Maccabi Art Mega Cap, Inc. Meridian Line, LLC MGA Entertainment Milliken & Company MOCK Mona B Moore Collection Moosejaw Mount Inspiration Apparel, LLC MSpa-USA Nanga / Tomoyuki Yokota Nantong DE New Material Co., Ltd. Native Planet Natural Life Nature Freak Clothing Navi Textile Co., Ltd. Nike Trail Running Ningbo Baode Stationery & Sports Mfg. Co., Ltd. Ningbo Mustang Battery Co., Ltd. Ningbo Risingsun Outdoors Co., Ltd. Ningbo TOPCOM Lighting Co., Ltd. Ningbo Yinzhou East Camping Products Co., Ltd. No Dirty Water Nomad Nutrition Nomadix, LLC Norrøna Sport AS NorthWest Fork Nova Scotia Fisherman Ocun On The Go One Chang Material Co., Ltd. Oowee Products
321-LL 24164-SL 24179-SL 21313-SL 11-LL 21258-SL 21327-SL 27140-SL 215-LL 53142-UL 24158-SL MR401-3 27104-SL 21222-SL 21241-SL 54397-UL 42151-UL 28125-SL 33142-UL MR401-110 57035-UL 53090-UL 23137-SL 23208-SL 24130-SL 21263-SL 35148-UL VO248-SL 57079-UL 7034-LL 51023-UL 24188-SL 54034-UL 24203-SL 33039-UL 29224-SL VO326-SL 605-LL 24157-SL 29118-SL 53132-UL 319-LL 49112-UL 722-LL 721-LL 715-LL 719-LL 717-LL 31154-UL 21345-SL VO440-SL 42010-UL 21336-SL 21307-SL 34080-UL 31140-UL 420-LL 22189-SL
OTTO DesignWorks Outdoor Crew Outdoor Element Outdoor Unity International OWYN (Only What You Need) P.L.A.Y. Pet Lifestyle and You Pakmule Panther Industries, Inc. Pantone Peak Refuel Pecube Energy Co., Ltd. PepperBall Phoenix International Group, Ltd. Poppy Portland Product Werks Power Sky International, Ltd. Protex Supports & Mfg Pura Vida Bracelets Purist Pygar-SWIZA Que Factory QuietKat, Inc. Rad Brands Recover Brands Rehband Rescue Swag Richardson Sports, Inc. Rightline Gear, Inc. Rinse Bath & Body Roadpost, Inc. Rocksolar Technology Rocky Mountain Field Institute Rocky Mountain Sunscreen Romeo Power Technology Ruey Fa Enterprise Co., Ltd. Rusty USA, LLC Rylo Rynoskin Total SAB Salim Textile Co., Ltd. Saola Shoes Save The Duck SBA Loan Group Seek Dry Goods Shanghai Nature Outdoor Product Co., Ltd. Shar Sheepdreams, LLC Shinhan Ind. Co., Ltd. Shinpung Textile Co., Ltd. Shinwon Industry Shoefellas LTD Showers Pass SimpleHH Sincerity International Group, Ltd. SiOnyx, LLC SKYDEX Technologies, Inc. Slowtide, LLC SnowSports Industries America
28137-SL 24300-SL 29132-SL MR401-11 21349-SL 22199-SL 22161-SL 507-LL 7035-LL 23228-SL 21289-SL 22218-SL 27124-SL 49164-UL VO352-SL 21296-SL 21256-SL VO230-SL VO114-SL 24200-SL 29222-SL 22206-SL VO333-SL VO10-SL 21220-SL 22185-SL 29130-SL 29121-SL 24155-SL 22149-SL 34130-UL 20480-SL 44068-UL 22175-SL 714-LL VO323-SL 22185-SL 27108-SL 720-LL 315-LL VO438-SL 46094-UL 21226-SL 24201-SL 716-LL 21347-SL VO105-SL 221-LL 414-LL 219-LL 54164-UL 24140-SL 29122-SL 24120-SL 29127-SL 10-LL VO429-SL 20035-SL
Solight Design Solstice & Swimline Watersports SOUL Inventions South Platte Roundtable / Metro Roundtable (South Platte Basin) Spire Sprayco / Miamica Sterling Brooke Stormtech Stranahan’s Colorado Whiskey Striker Concepts Sublue Summitter SunSoaker Flexible Solar SunStream Technology Survival Light Products, Inc. Takeya USA Corp. Talent Expo GmbH tasc Performance Techstyles Sportswear Tecnica Outdoor Textiles Lafayette SAS The McGee Group The Tinkle Belle Tillamook Country Smoker Top saw tool dba woodpelletpizzaoven.com TOURIT Trace Minerals Research Tradie Australia Trails & Shores Traveling Breeze Leisure Products, LLC Tru Flask TruTrek & Rugged Shark UGlow Sport Ltd. Universal Trim Supply Co., Ltd. UnParallel Sports Vaan & Co. (Leo Crafts, LLC) Veer Vines Islandwear Vineyard Vines Vionic Group, LLC Vissla Voltage, LLC Waboba Wacaco Company Limited Waka Waka WANDRD Wandspro Wanfair International Exhibition Co., Ltd. Wilcor International Wildsam Field Guides Wolf and Timber, Inc. Wooil Textec Co., Ltd. Yangzhou Jinfeilong Clothing Co., Ltd. Zen Tenkara / ZenFly Fishing Gear Ziyu Enterprise Co., Ltd. Zodiac Event Displays Zulu Audio
34158-UL 29228-SL MR401-112 20478-SL 24182-SL 28105-SL 22163-SL 31148-UL 42112-UL 22157-SL 21270-SL 22165-SL 22179-SL 21265-SL VO202-SL 24213-SL 39-LL 34114-UL 24209-SL 53118-UL 9034-LL 21210-SL 21206-SL 28101-SL 21254-SL 29126-SL 29130-SL 29123-SL 28206-SL 22228-SL 23206-SL 51142-UL 21321-SL 7033-LL 46166-UL 23210-SL 22169-SL 44163-UL 24119-SL 49145-UL VO111-SL 21287-SL 22216-SL 21331-SL 28109-SL VO224-SL 22201-SL 20-LL 24187-SL VO19-SL VO315-SL 201-LL 3-LL 21218-SL 19-LL 20275-SL 21245-SL
PRE-SHOW EDITION
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@THESHOW
DIG INTO OUR HIGHLIGHTS OF THE SHOW’S EVENTS, EDUCATION, AND MORE
Beyond gear: Take advantage of the music, activities, and networking opportunities that OR is famous for.
Events Demo Experience
9 a.m.–4 p.m. The Demo Experience at Summer Market debuts in Denver as an “Urban Adventure,” where buyers from all categories can see trends and try and buy products in paddle, running/trail running, overland, camping, climbing, technology, fly-fishing, and more alongside the latest outdoor technologies. The Demo Experience will stage along the banks of the South Platte River at Commons Park, and take over the sandy beach at Confluence Park as a launch point for paddle demos up and down Cherry Creek and the South Platte River.
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THE DAILY | SUMMER MARKET
Media Preview
5:30–7 p.m. MR113 in the Colorado Convention Center The Media Preview gives working media exclusive access to preview some of the latewst products and newest exhibitors in the outdoor industry before the show opens. This is the opportunity to meet brands in an intimate setting to have face-toface conversations about products and innovation. Open to Working Mediabadge types only.
“Zero” of Outdoor Retailer Summer Market. Enjoy good food and drinks, celebrate the outdoors, and equip young people with the tools and opportunities to get outside. Tickets are on sale now!
JULY 23 OIA Industry Breakfast: An Outdoor Industry Call to Action: Building an Outdoor Nation That Thrives Outside
Outsiders Ball
7–8:45 a.m. Embassy Suites Downtown Denver
Join us for the sixth annual Outsiders Ball on Night
It’s imperative that the outdoor industry leads the movement to get all Americans outside to mirror the changing demo-
6 p.m. McNichols Civic Center Building
graphics of our country. The panel covers the science behind why humans need the outdoors for health and proven community benefits. Come hear the inspiring story of how creating urban outdoor experiences led to the creation of an outdoor leader and new opportunities for diverse youth to experience the awe and joy of the outdoors.
Industry Party
6–8 p.m. The Galleria at the Denver Performing Arts Complex Get your party pants on and celebrate the end of Day 1 with your friends in the outdoor community. There will be games, music, and drinks, of course!
The Conservation Alliance Breakfast 7–9 a.m. The Hyatt Regency
Defending Our Common Ground: American Public Land from Teddy Roosevelt to Donald Trump, A Presentation by Author Timothy Egan: Egan is an acclaimed writer and veteran chronicler of the West whose interests range widely across the American landscape and American history. He is a Pulitzer Prize-winning reporter, a popular columnist, and a National Book Award-winning author. Blending rigorous historical research with a keen understanding of the American West, Egan is uniquely quali-
fied to comment on the state of public lands in the Donald Trump era. The Conservation Alliance Breakfast is open to the public, so please bring a friend!
JULY 25 Night of Stoke
6:30 p.m. Bellco Theatre at the Colorado Convention Center We’re stoked. Are you? 5Point Film Festival is taking over the reins for “Night of Stoke” on Day 3 at 6:30 p.m. in the Bellco Theatre. Watch first-edition adventure films and hear from professional athletes and filmmakers about how to turn passion into action.
PHOTOS BY OUTDOOR RETAILER
JULY 22
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Visit us in booth 51069-UL Distributed by Eartheasy
Pitchfest Pitchfest2018 2018
Pitchfest Pitchfest was was thethe most most impactful impactful program program I participated I participated in all in all year. year. The The mentorship, mentorship, network, network, and and visibility visibility I walked I walked away away with with helped helped meme understand understand and and take take mymy business business to the to the next next level. level.
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July July 22nd 22nd Doors Doors open: open: noon noon
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Embassy Embassy Suites Suites 1420 1420 Stout Stout St,St, Denver, Denver, Colorado Colorado Event Event Begins: Begins: 1pm 1pm
Registration Registration is is required: required: camberoutdoors.org/pitchfest camberoutdoors.org/pitchfest Thanks Thanks toto our our sponsors: sponsors:
— Gloria — Gloria Hwang, Hwang, 2017 2017 Pitchfest Pitchfest Finalist Finalist & Co-Founder, & Co-Founder, Thousand Thousand
I N D U S T RY PA RT Y D AY 1 , M O N D AY, J U LY 2 3 | 6 – 8 P. M . T H E G A L L E R I A AT T H E D E N V E R P E R F O R M I N G A R T S C O M P L E X Get your party pants (or dress) on and celebrate the end of Day 1 with your friends in the outdoor industry. There will be games, music and drinks, of course!
DOWNLOAD
the Outdoor Retailer Mobile app for the latest updates, descriptions and times.
@THESHOW
DIG INTO OUR HIGHLIGHTS OF THE SHOW’S LEARNING OPPORTUNITIES
Education JULY 23, DAY 1 7 to 8:45 a.m.
OIA Industry Breakfast: An Outdoor Industry Call to Action: Building an Outdoor Nation That Thrives Outside Embassy Suites Downtown Denver
It’s imperative that the outdoor industry leads the movement to get all Americans outside to mirror the changing demographics of our country. From the science behind why humans need the outdoors for their health to the proven community benefits, the Industry Breakfast will inspire and bring to life stories of people who are thriving outside. Florence Williams, Outside Magazine contributing editor and author of “The Nature Fix,” uses scientific investigation to uncover the powers of the natural world to improve health, promote innovation and, ultimately, strengthen our relationships. Yesica Chavez, Children and Nature Network natural leader and youth ambassador for the Colorado Outdoor Recreation Industry Office, will bring the science into real-life action through the Montbello neighborhood case study. She will be joined by kids from the Montbello neighborhood, GO WILD Northeast Metro, and Environmental Learning for Kids. Come hear the inspiring story of how creating urban outdoor experiences led to the creation of an outdoor leader and new opportunities for diverse youth to experience the awe, joy, and wonder of the outdoors.
10 to 11 a.m.
Give ‘Em What They Want! Preparing for Mass Product Customization in a Digital World Embassy Suites Downtown Denver
Product customization is a hot trend. Empowering consumers to customize products online is a powerful engagement tool with a long list of marketing and operational benefits. Join Tom Flierl, VP of marketing at Amla Commerce, as he shares insights on how to prepare for product customization in a digital world.
10 to 11 a.m.
Becoming Human
Trend + Design Center (Booth 1040-LL) What if we challenged ourselves to know consumers so well that we heard their voices in every decision we made? What if by understanding their worries, struggles, dreams, and joys we were able to transform a market? This is the story of how you can find victory in reconnecting the consumer with feeling human at all ages and stages of life. We’ll help you reunite the consumer with a sense of purpose.
11 to 12 p.m.
Food-to-Fiber
The RANGER Station The disconnect between food and fiber is real. They are both agricultural products, but people tend to forget that. There is a real opportunity for outdoor brands to source wool, leather, and food from regenerative agriculture, and this panel discussion will provide resources and recommendations through the Savory Institute lens.
12 to 1:30 p.m.
OIA INDUSTRY LUNCH: State of Sustainability in the Outdoor Industry Embassy Suites Downtown Denver
Join us as we launch the outdoor industry’s firstever industry sustainability benchmarking report, looking at how outdoor industry companies of all sizes are tackling supply chain sustain-
INFORMATION ACCURATE AS OF JUNE 1, 2018 AND SUBJECT TO CHANGE
ability. For more than 10 years, outdoor industry companies have been working together on identifying and scaling the best environmental and social responsibility practices in the supply chain, cementing the industry as a leader in sustainable business. The growth and success of the outdoor industry is intrinsically linked to preserving our outdoor places to recreate and being a good citizen in the communities where our members work and play. This report is OIA’s first attempt to quantify its success in these areas, establishing a baseline against which we can measure our collective performance and provide data-driven guidance to prioritize future initiatives.
12 to 1:30 p.m.
Tailgate Gastronomy: Food for the Road The Camp (Booth 56117-UL)
Join professional backcountry chef Kieran Creevy for a hands-on cooking demo. Tailgate Gastronomy will explore creative menus for the road while cooking gourmet meals on one-burner and two-burner stoves.
1:30 to 2:30 p.m.
Breaking a Paradigm: Why Focusing on Women is Not Enough The Camp (Booth 56117-UL)
Camber Outdoors will facilitate a conversation on the show floor to explore why industry efforts aimed at inclusion must be intersectional. Research and experience show that companies that focus exclusively on women are often met with limited success in broader inclusion efforts. By understanding where white women and women of color overlap and diverge in experiences, we will begin to broaden our perspective and framework for the next generation of Camber Outdoors’ work.
1:30 to 2:30 p.m.
Biomimicry: 3.8 Billion Years of Research and Development
Trend + Design Center (Booth 1040-LL) Biomimicry is the conscious emulation of nature’s genius that can be applied to the fields of architecture, product design, energy, medicine, transportation, and social innovation. Drawing on 3.8 billion years of research and development, biomimicry can teach us how to create designs that don’t compete with the rest of the planet, but instead complement it. This session will give an overview of what biomimicry is, provide a “checklist” that encompasses the deep patterns that all of nature follows, and provide real-life examples of designs that use nature as an inspiration that will spark your imagination to what the future could be like.
2 to 3 p.m.
Finding Common Ground Embassy Suites Downtown Denver
Public lands are the backbone of the outdoor recreation economy, but there are many other industries that rely on public lands and waters. We all want the land to be healthy and sustainable, but utilize it in different, sometimes conflicting, ways. “Finding Common Ground” will explore the challenges, opportunities, and some innovative pathways forward for oil and gas, agriculture, timber, tribes, and the outdoor recreation industries to find common ground on relevant public lands issues facing us today.
2 to 3 p.m.
Earned Profit: How Outdoor Brands and Retailers Can Integrate PR and SEO for Superior Results. Bonus Session: Ask Me
Anything: Marketing Edition Embassy Suites Downtown Denver
Why are two of your brand’s most important traffic channels operating in silos? Outdoor retailers know the value of earned traffic and invest heavily in both SEO and PR to drive customers to their stores. So why aren’t marketing leaders insisting that their SEO and PR teams collaborate? Outdoor marketers that fail to integrate their PR and SEO efforts find themselves at risk of lackluster returns on their investments into the channels. Learn how to integrate PR and SEO, including the following insights: getting your SEO and PR teams on the same page with aligned brand messaging; leveraging SEO insights to hone your PR team’s focus; how PR teams can assist with linkbuilding efforts; amplifying the effect of your SEO content with the help of your PR team; and determining how much budget merchants should allocate for each.
Ask Me Anything: Marketing Edition: Marketing Insights With Tangible Takeaways to YOUR Questions
Many outdoor brands and retailers have questions around their marketing strategy but aren’t sure where to start. In this noholds-barred, Reddit-style “Ask Me Anything” session, Fidelitas Development CEO Tyler Sickmeyer fields your questions in real time for the entire session. From questions around website conversions and budget
allocation to creative ideas and problem solving, nothing is off limits! To submit your questions in advance, email them to info@fidelitasdevelopment.com. Topics covered in this session will include: digital advertising, traditional advertising, PR, software recommendations, and anything else you ask!
3:30 to 4:30 p.m.
Amazon & the Path to Purchase: Control Is a Choice Embassy Suites Downtown Denver
What do brands that have found a way to use the speed, data, and reach of Amazon to enhance a broader digital strategy have in common? A different mind-set and approach. Brands are confronting a shifting landscape driven by consumer behavior, technology, and the interconnectedness of physical and digital platforms. Consumer paths to purchase include a complex mix of physical and digital touchpoints. Successful brand strategies require unprecedented alignment across consumer preferences. Simply put, Amazon is dominating in product sales and research, with customers citing reviews, ratings, and price comparison as the top reasons for visiting. What are the steps any brand can take to control this essential touchpoint? Full control remains the only path to complete data, responsive messaging, new customers, and targeted reinvestment. Join us for a discussion with key brand owners who
GOT AN EVENT? Submit your event to appear in The Daily, Days 1-4, here: bit.ly/ORSM18events Deadline: July 13. If you miss it, there’s no guarantee for inclusion, but email us at snewsedit@aimmedia.com. PRE-SHOW EDITION
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EDUCATION have taken ownership of their space on Amazon, invested in e-commerce success, and aligned their message across the path to purchase.
3:30 to 4:30 p.m.
Reducing vs. Offsetting: Sustainability and the Supply The RANGER Station
As manufacturers of physical goods, we create pollution and are responsible for cleaning up our mess. We’re all on the same page there. But how we clean up our mess is a source of endless debate. Join us for a panel to discuss best practices for reducing our collective footprint and breaking down the supply chain.
JULY 24, DAY 2 7 to 9 a.m.
NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace Embassy Suites Downtown Denver
Join NPD for a fast-paced,
informative “outdoor trend” breakfast session. This is a must-attend event for those interested in understanding retail trends and sales in outdoor. This session will provide an in-depth update on what’s driving consumers and what they’re spending money on. In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights. Matt Powell and Julia Clark Day are experts on the marketplace and will talk about what’s selling and the critical why behind the buy. If you are looking for an understanding of current retail market trends and consumer dynamics, this session will give you a bird’s-eye view. Please RSVP to Julia.Day@NPD .com or (303) 402-5611.
10 to 11 a.m.
Promostyl: Sport and Street, Spring/ Summer 2020 Trend Forecast Embassy Suites Downtown Denver
The session will highlight key colors, shapes, and
marketing insights—all relevant to the outdoor markets.
10 to 11 a.m.
Avoiding Crisis on America’s Rivers: How the Outdoor Industry Can Seize Opportunities in a Changing Climate The Camp (Booth 56117-UL)
Dry stretches on the Rio Grande—in May? Leading voices on water, climate, and outdoor economics portray the challenges and opportunities facing our freshwater lakes, rivers, and streams. From playgrounds to profits, our industry relies on water quantity and quality. Get educated. Get engaged!
11 to 12 p.m.
University Series— Product Design 101: Product Feasibility, Desirability, and Viability The Camp (Booth 56117-UL)
Design for Feasibility (how it’s made), Desirability (how to make it desir-
able), and Viability (can it be produced and sold at a price to generate revenue) are qualities needed to be understood not only by product designers, but by sales, retail buyers, marketing, and senior management. Faculty from Utah State University’s Outdoor Product Design & Development program as well as industry partners give a crash course in understanding what makes good product and how that leads to better business.
accomplishments are out of this world. Also learn how to best to welcome climbers with disabilities on to your trail and training facilities. How should you set routes? What’s the language, and how do you guide a person who is visually impaired?
11 to 12 p.m.
Join professional backcountry chef Kieran Creevy for a hands-on cooking demo. Eating on the move will explore homemade snacks for the trail, river, crag, and mountain. Join Kieran in making homemade gels, flapjacks, and trail breads at home and at the trailhead with storebought ingredients.
Paraclimbing: The Other Climbing Discipline The RANGER Station
An interactive workshop on climbing accessibility for people with disabilities featuring USA Climbing National and International Federation Sport Climbing champions. Climbing is as diverse as its participants. Hear the stories of pro athletes from Asia, Africa, and America that are very different, but all share one thing in common. Our world defines them as people with disabilities. But their
12 to 1:30 p.m.
Eating on the Move: Homemade Snacks for the Trail, River, Crag, and Mountain The Camp (Booth 56117-UL)
12 to 1 p.m.
Consumer Chaos
Trend + Design Center (Booth 1040-LL) Demand for unique and educational retail expe-
riences, shifts in buying power towards mega-cities, upgrades in mobile technologies that simplify the shopping journey, dissatisfaction with current apparel offerings, and increasing expectations for product personalization are disrupting traditional retail environments around the world. Understanding the strategies global brands are utilizing to profit from these trends and how global shoppers are reacting to these strategies are essential in repositioning your business for the next phase in apparel retail.
12:30 to 1:30 p.m.
Gear Up With PLM: A Lunch-and-Learn Session With Centric Software Embassy Suites Downtown Denver
Join Centric Software’s Innovation Playground during this product lifecycle management (PLM) lunch-and-learn session. Hear from seasoned PLM user Jeff Soncrant, owner of Eminent Cycles, who will share his PLM insights
EDUCATION and use of Centric’s Field Testing app. All active brands today need a PLM solution. Whether you’re looking to drive business growth or get your head above the data madness, it’s time to find out what PLM is all about. During this session you’ll see a live demo of Centric’s products and discover how its modern and mobile PLM solutions help brands and retailers speed product development, reduce costs, and increase market responsiveness. Seeing is believing!
12:30 to 1:30 p.m.
OIA Industry Lunch: A River Runs Through It: Why the Future of the Outdoor Industry Depends on Water Embassy Suites Downtown Denver
Join Outdoor Industry Association, The Nature Conservancy, Business for Water Stewardship, and our panel of water experts for a discussion about how climate change, drought, water quality, and the health of our rivers and waterways
may determine the future of the outdoor industry. *Please note that box lunches will be first-come, first-served.
1:30 to 2:30 p.m.
Leading Together for a Better Future The Camp (Booth 56117-UL)
Workplace gender equality is achieved when people are able to access and enjoy the same rewards, resources, and opportunities regardless of gender. She Ventures will lead a panel discussion with industry business owners and executives around best practices on working towards a more equitable workforce in order to better support and grow women leaders and better serve female consumers. It will take men and women working together for a better future.
1:30 to 2:30 p.m.
The Business of Bras: Consumer to Innovator
Trend + Design Center (Booth 1040-LL)
How three consumers used creativity, passion, and gut instinct to redesign the garment that resoundingly frustrates all women: bras. With no experience in design and engineering, these entrepreneurs surrounded themselves with the best advisors, designers, and engineers to bring their vision to reality. We all have creative intuition; learn how female founders bridged from ideation to innovation.
2 to 3 p.m.
Food Matters: Outdoor Retailers and the Growth of Natural Products
as well as a regenerative organic certification. Join leaders from the natural products industry as they discuss the trends and macro forces driving the demand for healthy food and nutrition options in both the good food and outdoor industries. You’ll hear data and perspectives that will help you see the natural products industry in a new way—as an opportunity to meet the health needs of customers while also supporting a values-based mission to protect the environment.
2:30 to 3:30 p.m.
Embassy Suites Downtown Denver
How D2C Strategies are Winning in a PostAmazonian World
In addition to bars and energy gels, many versatile food and supplement brands are beginning to occupy shelves at outdoor retail locations. Industry legends such as Jimmy Chin and Jeremy Jones are partnering with superfood supplement company HANAH ONE, and Patagonia Provisions has launched multiple food and beverage products
D2C wizards and pure digital natives are thriving in this strange, new postAmazonian world. Learn how some of the most successful brands and retailers have survived, thrived, and even seen explosive growth by doing things Amazon can’t and being what Amazon isn’t. Whether you’re a manu-
The Camp (Booth 56117-UL)
facturer, e-commerce pure play, or traditional brick & mortar retailer, this new generation of digital-minded companies offers lessons for everyone.
2:30 to 3:30 p.m.
Activated Cooling Textile Technology – Intelligent Thermoregulation Activated by High Skin Temperature Trend + Design Center (Booth 1040-LL)
Clothes provide shelter and protection, but also compromise our bodies’ ability to regulate our temperature. During sports, the body quickly overheats. This seminar gives an overview of thermal regulation technologies, with a special focus on the dynamic cooling technology HeiQ Smart Temp. HeiQ Smart Temp is a family of innovative textile technologies that react to body heat, empowering clothes to regulate body temperature just like a second skin.
3:30 to 4:30 p.m.
Environmental
Giving for the Greatest Impact Embassy Suites Downtown Denver
We’ll talk about how companies in the outdoor industry are partnering with environmental nonprofits to conserve, restore, and protect the land, water, and wildlife vital to the health of the outdoor industry. Representatives from leading 1% for the Planet nonprofits will talk about how they have partnered with businesses to allow for a layered giving strategy to support a variety of conservation actions.
3:30 to 4:30 p.m.
Making it in America: Manufacturing, Selling, Protecting The Camp (Booth 56117-UL)
Join us to hear about opportunities to expand your U.S.-made business into foreign countries and hear firsthand about the opportunities and roadblocks from brands who have grown into these markets successfully. You will also
Y E A R S
Performance Leather Footwear Gloves Tech
Celebrating 25 years of serving outstanding clients, engaging with amazing media and working in the trenches with the best team ever. A heartfelt thank you to all who have enabled us to indulge in our passions.
www.pittards.com
Booth 30089-UL
PUBLIC RELATIONS
EDUCATION hear from companies who are working hard to protect their products from IP infringement and some experts on how to not only grow your company but protect it. The panel will then be followed by a networking happy hour to bring together U.S. manufacturers from across the industry to relax and connect.
3:30 to 4:30 p.m.
Working Smarter The RANGER Station
As workwear continues to disrupt the outdoor industry, join us for a front row seat as we discuss exciting trends in fabric innovations, fit, and authentic customer-based research and development.
JULY 25, DAY 3 7 to 9 a.m.
For All Women: From Backcountry to Boardroom Embassy Suites Downtown Denver
This fast-paced event will feature five or six speakers who are actively
accelerating inclusion and equity at the industry level. Stories will focus on intersectionality and speakers will range from a leader who has expanded and grown outdoor participation to a CEO who walks the talk by incorporating equity as a strategic business priority.
with the obligation to police trademark rights online.
and tremendously fulfilling.
10 to 11 a.m.
The Tides Are Changing
10 to 11 a.m.
Building your own company can be an unbelievably daunting task, but embracing your fears and taking risks is what being an entrepreneur is really about. More and more female-led companies are on the rise, and the only way we are going to see real innovation in women’s products is to create these visions for ourselves. Each phase of turning your ideas into a reality is like being on a roller coaster, and there’s learning along every twist and turn with ups and downs. With so many opportunities, crowdfunding resources like Kickstarter and Indiegogo, and network support, the challenge becomes less daunting
Marketing and Brand Enforcement on Social Media Embassy Suites Downtown Denver
Social media present challenges for brand owners to encourage consumer engagement while also enforcing intellectual property rights. Challenges include shutting down imposter accounts, dealing with the rapid spread of harmful information, avoiding a social media backlash, and complying with FTC guidelines on endorsements and testimonials. The presentation will discuss balancing the opportunities for customer engagement
The Age of Women Entrepreneurs, Kickstarter, and Building a Brand
Trend + Design Center (Booth 1040-LL)
CANADA’S BOOT
EFFORTLESS STYLE THE KODIAK SPRING 2019 COLLECTION ®
PREMIUM LEATHERS AND STYLISH DESIGNS
11 to 12 p.m.
The RANGER Station We’re drowning in plastic. From microplastics to single-use bags and straws, more than 18 billion pounds of un-recycled plastic ends up in the ocean each year. Join us as we talk shop about how this staggering statistic impacts the health of our environment. We’ll provide tips and resources for battling our obsession with plastic as we hear from brands and organizations working towards educating and empowering people to beat plastic pollution.
12 to 1:30 p.m.
OIA Industry Lunch: Navigating Brand Advocacy in Today’s Political Environment Embassy Suites Downtown Denver
Does your brand stand for something or nothing at all? Come for the free lunch and stay to learn from the industry’s most successful advocates about aligning your brand values with important community and political issues. Learn about the importance of listening through social media and dealing with potential public relations issues and how your brand can be a leader in the outdoors to take action and engage your community. The outdoor industry can be a driver for change, and your brand can lead the charge. Join us in standing up as proud advocates for good.
12 to 1:30 p.m.
Backcountry Gourmet: Wilderness and High Mountain Food Reimagined The Camp (Booth 56117-UL)
Join professional backcountry chef Kieran Creevy for a hands-on cooking demo.
1:30 to 2:30 p.m.
When Women Lead The Camp (Booth 56117-UL)
COME VISIT US AT BOOTH #49111-UL For more information, please contact Brent Babbs (Brent_Babbs@vfc.com) KODIAKBOOTS.COM
A conversation with the industry’s female leaders on merging profit and purpose in business, diversifying the marketing/ad images of women in the industry, how smaller brands can compete against the heri-
tage goliath, and more. The session is moderated by Amanda Goad, Strategic Director & Founder of Bold Brew, and panelists include Victoria Payne from Mountain Khakis, Becky Marcelliano from Deuter, and Aisha Weinhold from No Man’s Land Film Festival.
1:30 to 2:30 p.m.
Cell Phone Cases to Insulated Coolers: Crazy or Genius? Trend + Design Center (Booth 1040-LL)
Find inspiration in the right places to design something meaningful and differentiate in a flooding market segment. Jon Rayeski, senior industrial designer with Otter Products, shares his story of tight deadlines, choosing manufacturing for design, and diversifying a brand to create an awardwinning product that a 900-pound grizzly bear couldn’t break into.
2 to 3 p.m.
Differentiate, Don’t Alienate: Content Strategy for the New Outdoor Era Embassy Suites Downtown Denver
This business was built on an awesome outdoorworshipping community— and that community is growing fast. Who wouldn’t want in on a lifestyle that celebrates freedom and fun? But rapid progress presents new challenges for retailers. How can they connect and engage with a wider audience and not alienate their core supporters? Join Nemo Design’s pro content strategist Harriet Riley to learn how the veteran agency helps brands bob and weave in an ever-changing climate. Harriet is a creative strategic thinker with a preternatural instinct for the next next. She crafts savvy plans to bring ideas to life in the digital realm. Her approach isn’t just throwing another ad in people’s feed. She seeks to ignite conversations and create more possibilities for people to engage. If you give consumers a path and reason, they’ll come on their own terms for the long term.
2:30 to 3:30 p.m.
Amazon Marketing Get It or Go Home! The Camp (Booth 56117-UL)
Once again, we try to cut through all the nonsense and business buzzwords and get to the bare bones of the pay-per-click keyword digital boondoggle you must understand to compete on Amazon and off. Scott Ohsman will explain in terms we all can understand what to avoid, what to focus on, and how it can help sell more stuff. Amazon overwhelms us with too many acronyms that all sound the same and throws fancy advertising lingo like “funnels” at everyone nonstop. We’ll break it down so you can save time, stop stressing, and have the juicy nuggets that will make you a digital marketing whiz. Scott Ohsman will share how you can leverage Amazon’s insane first-party data to drive traffic to your site and more.
2:30 to 3:30 p.m.
Activated Cooling Textile Technology – Intelligent Thermoregulation Activated by High Skin Temperature Trend + Design Center (Booth 1040-LL)
Clothes provide shelter and protection, but also compromise our bodies’ ability to regulate temperature. During sports, the body quickly overheats. This seminar gives an overview of available thermal regulation technologies, with a focus on the dynamic cooling technology HeiQ Smart Temp. HeiQ Smart Temp is a family of innovative textile technologies that react to body heat, empowering clothes to regulate body temperature like a second skin and activating cooling when the wearer gets hot.
3:30 to 4:30 p.m.
Trends in Solar Power in the Outdoor Industry Trend + Design Center (Booth 1040-LL)
Solar power is reshaping how today’s connected society recreates. A new breed of portable, affordable regenerative products are expanding consumer experiences and expectations. This session discusses trends in solar products, as well as impacts on related gear. A variety of solar products will be shown, along with an explanation of what distinguishes the devices and the markets they serve.
Product
Zone Blue Freedom Portable
Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies
Carhartt Full Swing® Steel Cargo Pant and Jacket Workwear For Those Who Are All Business For two decades, the legendary collaboration between Carhartt® and CORDURA® has
delivered designs that are versatile, functional, comfortable and above all, durable. And, the
“next level” Carhartt Full Swing® Steel Cargo Pant will be the newest crew member you’ll want on the job. Made with extra rugged stretch CORDURA® fabric for lasting
durable performance, ease of movement
and give where it’s needed, these pants are
NEW! Ver
sion 2 .0
The world’s smallest hydropower plant for the backpack. Recharge electronics in the backcountry. www.blue-freedom.com WSI-Sales, LLC
(978) 371-7173
engineered to work with you, so you can kneel, bend, crouch and move from one
project to the next with support and comfort. Paired
with the Full Swing® Steel Jacket, you’ll feel the free flow from your head to your toes. Work durable, Live Durable™ with the latest Carhartt® apparel featuring CORDURA® fabric. Available Fall 2018.
Experience the collection in person! CORDURA® brand booth #54037-UL and Carhartt® booth #46007-UL.
Booth 57061-UL info@wsi-sales.com
©2018 INVISTA. CORDURA® is a trademark of INVISTA for durable fabric. All other marks referenced herein are property of their respective owners.
Protect Your Skin and Protect the Reef! NEW RETAIL DISPLAY!
Oxybenzone, Paraben and Octinoxate Free!
Visit us at booth #44068-UL • www.coralisles.com
Finally… a Weatherproof Lightweight Hammock Shelter The NEW Crazy Pod™
Unique Retractable Rain Fly System
See Us at Booth 53007-UL
NEW!! REVOLUTIONARY!!
2-in-1 TENTS
Special Advertising Section
(US PATENT 9,777,508 & OTHERS PENDING) Model: Trail 43
Operating Range 34°F - 94°F
intelligent engineering
3P Green Base
4P Yellow Base
monspeakix.com Illinois, USA
Untitled-5 1
5/31/18 10:36 AM
MASTHEAD
SUMMER MARKET 2018
snewsnet.com
outdoorretailer.com
EDITORIAL
SHOW STAFF
EDITOR-IN-CHIEF
VICE PRESIDENT, GROUP SHOW DIRECTOR
khostetter@aimmedia.com
marisa.nicholson@outdoorretailer.com
Kristin Hostetter EXECUTIVE EDITOR
Casey Lyons
DEPUTY EDITOR
Marisa Nicholson SALES DIRECTOR
Krista Dill
krista.dill@outdoorretailer.com
Elisabeth Kwak-Hefferan
SENIOR ACCOUNT EXECUTIVE
ASSISTANT EDITOR
paul.dillman@outdoorretailer.com
aarvesen@aimmedia.com
PUBLISHER, OUTDOOR RETAILER MAGAZINE/THE DAILY SENIOR ACCOUNT EXECUTIVE, OUTDOOR RETAILER
Amelia Arvesen CONTRIBUTORS
Eugene Buchanan, Courtney Holden, Krista Karlson, Carolyn Webber, Ryan Wichelns
DESIGN & PHOTOGRAPHY ART DIRECTOR
Ryan Johnson
ACCOUNT EXECUTIVE
Dave Nielson
dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE
Robert O’Quinn
robert.oquinn@outdoorretailer.com
DEPUTY ART DIRECTOR
ACCOUNT EXECUTIVE
ASSOCIATE ART DIRECTOR
adam.kingston@outdoorretailer.com
Giovanni Corrado Leone LEAD PHOTOGRAPHER
Adam Kingston
SENIOR MARKETING DIRECTOR
Jennifer Holcomb
Louisa Albanese
jennifer.holcomb@outdoorretailer.com
PHOTOGRAPHER
MARKETING DIRECTOR
Nick Cote
Sarah Langston
sarah.langston@outdoorretailer.com
PRODUCTION
MARKETING COMMUNICATIONS SPECIALIST
GROUP PRODUCTION DIRECTOR
natalie.generalovich@outdoorretailer.com
Barb Van Sickle
PREPRESS MANAGER
Natalie Generalovich MARKETING MANAGER
Maxwell Frost
Joy Kelley
maxwell.frost@outdoorretailer.com
AD COORDINATOR
SENIOR ART DIRECTOR
Caitlin O’Connor PREPRESS SPECIALIST
Idania Mentana
Raymond Kang
raymond.kang@outdoorretailer.com GRAPHIC DESIGNER
Marisa Lowey-Ball
SALES
marisa.lowey-ball@outdoorretailer.com
SNEWS SALES MANAGER
PRODUCTION/TRAFFIC MANAGER
303-253- 6441 SvonMettenheim@aimmedia.com
laurie.stiglitz@outdoorretailer.com
Susie von Mettenheim
Brands Committed to Integrity with Products You Can Trust
ryan.johnson@outdoorretailer.com
Mike Leister Claire Eckstrom
PORTABLE LIGHTS AMERICAN TRADE ORGANIZATION
Paul Dillman
Laurie Stiglitz
BRAND DEVELOPMENT DIRECTOR
Larry Harrison
larry.harrison@outdoorretailer.com RETAIL RELATIONS MANAGER
Joe Bustos
Copyright 2018 © Cruz Bay Publishing, Inc.
joe.bustos@outdoorretailer.com
PRESIDENT & CEO
RETAIL RELATIONS MANAGER
Andrew W. Clurman SENIOR VICE PRESIDENT, CHIEF FINANCIAL OFFICER & TREASURER
Michael Henry
CHIEF INNOVATION OFFICER
Chris Sears
chris.sears@outdoorretailer.com SENIOR OPERATIONS DIRECTOR
Cathy Griffith
cathy.griffith@emeraldexpo.com
Jonathan Dorn
OPERATIONS DIRECTOR
MANAGING DIRECTOR
julie.freedman@outdoorretailer.com
Sharon Houghton VICE PRESIDENT, AUDIENCE DEVELOPMENT
Thomas Masterson
HUMAN RESOURCES DIRECTOR
JoAnn Thomas AIM BOARD CHAIR
Efrem Zimbalist III
Julie Freedman
OPERATIONS MANAGER
Nicole Tessier
nicole.tessier@outdoorretailer.com OPERATIONS MANAGER/DEMO
Each of the above brands is committed to test its portable lighting products to the highest flashlight standard, ANSI/PLATO FL 1.
Kirsten Khoury
kirsten.khoury@outdoorretailer.com REGISTRATION OPERATIONS MANAGER
Kristen Novick
kristen.novick@emeraldexpo.com REGISTRATION OPERATIONS COORDINATOR
For more information on the FL 1 Light Standard and the industry trade organization PLATO, go to plato-usa.org.
Kylie Sanders
kylie.sanders@emeraldexpo.com EVENTS OPERATIONS COORDINATOR
Nicole Cho
nicole.cho@outdoorretailer.com SPONSORSHIPS OPERATIONS COORDINATOR
Bri Vianco
bri.vianco@outdoorretailer.com BILLING MANAGER
Sara Luckey
© 2018 Portable Lights American Trade Organization
sara.luckey@outdoorretailer.com
PRE-SHOW EDITION
83
GEAR BEHIND THE COVER
Every Little Thing
Check out the sweet new S19 gear and apparel that make up our cover. BY THE DAILY STAFF
D
O YOU WANT TO KNOW A SECRET? Outdoor Retailer has been working eight days a week to bring the latest in gear and apparel for summer fun from all across the universe to Denver—and it won’t be long until you can see it all for yourself. Whether you’re a day tripper or you need a ticket to ride, make sure your travel plans are set for July. ‘Til then, check out our fab four for a sneak peek at a few of the hundreds of new products debuting at the show.
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1. Gregory Jade Pack 33L #36081-UL 2. Patagonia Stretch Rainshadow Jacket #37105-UL 3. Helly Hansen Rask Trail Tights #37007-UL 4. Vasque Velocity AT #44041-UL
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THE DAILY | SUMMER MARKET
5. BIC 11’0” Wing Air SUP Inflatable #33044-UL 6. Sunday Afternoons Vantage Point Trucker #51073-UL 7. Filson Green River Water Shorts #46023-UL 8. Mammut Gym Classic Rope #36023-UL
9. Black Diamond Solution Guide harness #42081-UL 10. SCARPA Instinct SR Climbing Shoe #37071-UL 11. Mountain Hardwear Railay Ankle Pants #44055-UL 12. Five Ten Five Tennies #42069-UL
13. Peak Design Travel Backpack #VO20-SL 14. Ecōths Maverick SS #48045-UL 15. 5.11 Quest Pant #37143-UL 16. Revant S1L sunglasses #SPV5
PHOTO BY LOUISA ALBANESE
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PRODUCTS THAT PERFORM WHERE YOU DO Your adv e nture aw ait s
PLEASE VISIT US AT BOOTH 46055-UL FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com © 2018 Thermos L.L.C. • THERMOS is a registered trademark in over 115 countries.
GO EVERYWHERE
GO EVERYWHERE