ORD Summer 2016 Day1 by Active Interest Media

ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

HOT SHEET Today’s top events, free food & more p. 104

NEWS UNSINKABLE SUPS

The paddleboard category finds new ways to expand as demand surges nationwide.

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Q&A MEET CAMBER OUTDOORS

Executive Director Deanne Buck talks about OIWC’s bold rebranding and more inclusive mission.

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EVENTS PARTY TIME

Mark your calendar for ORSM’s top educational seminars, happy hours and evening soirées.

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1 DAY

AU G U S T 3 , 2 016

Do outdoor programs for kids deliver on their promise? The official publication of:

The Malden statue is awarded to APEX winners as the eternal symbol of design innovation.

Fabric technology is transforming our expectations of apparel. Discover the evolution of design in this year’s Polartec® APEX Award winners.

Booth #38041 POLARTEC.COM

CONTENTS

Day 1

Outdoor Retailer Daily AUGUST 3, 2016

COVER

20 Time of Their Lives

Outdoor youth programs that serve a diverse population aim to provide a lot more than a fun trip to the woods—they’re trying to change kids’ lives. Are they pulling it off?

NEWS

7Hands-free Heats Up

Paddlesports or pedalsports? That was the question at the Open Air Demo as pedal systems for kayaks and SUPs made a splash among anglers and beginner-level paddlers. Plus: The SUP market grows up with higher-quality materials and sleek designs.

PHOTOS

85 Water Park

Flipping out: Zane Schweitzer, 22, showed off his pictureperfect backflip on a Starboard SUP (and yes, he did stick the landing).

OUTDOOR RETAILER DAILY

“THEY DON’T TRUST NATURE. THEY DON’T TRUST ADULTS. THEY DON’T TRUST ANYONE.” —JUAN COLONIA

PAGE 20

PHOTO BY MICHAEL HANSON

Spirits were as high as the temps at the Open Air Demo as attendees paddled, jousted, swung and SUPed.

For our new Stretchstone Jean, we needed fabric that was durable, felt great against the skin and had enough stretch to handle the demands of our athletes. By using CORDURA® Denim fabric, we have been able to create a jean that can withstand a day at the crag and look just as good when you’re back in the city.

Experience Mountain Hardwear products and more at the CORDURA® brand booth #39213.

Mountain Hardwear Stretchstone™ Jean

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CONTENTS

Day 1

Outdoor Retailer Daily AUGUST 3, 2016

GEAR TRENDS

MORE NEWS

Performance Apparel

Eco-friendly materials, sun protection, odorbusting treatments and versatility rule in shells and tech shirts.

Women’s Lifestyle Apparel

Get ready for global prints, peek-a-boo styling and plenty of stretch.

Men’s Lifestyle Apparel

Spandex sneaks into menswear, joining bold patterns and wearanywhere styles.

Hydration

The standard water bladder gets an upgrade. Plus: soft-sided filters and lifestyle cups.

Eyewear

Look for high-tech lenses, greener frames and shades that toe the line between sport and style.

Portable Power

Better batteries and upgraded solar panels keep all your gadgets juiced up off the grid.

Winter’s Best

A highly breathable shell, ultralight ski poles, mountaineering-ready alpine touring ski boots and eight other standout products take home BACKPACKER’s Editors’ Choice Snow Awards.

Summer’s Biggest Stories

Catch up on the season’s top headlines from SNEWS.

Editors’ Picks

Check out what caught our eye at Demo Day.

New Exhibitors

Meet the new kids on the block at ORSM.

The Gallery

Preview the best new gear, from hammocks to hiking shoes.

LOGISTICS

Insider’s Guide to Salt Lake City

Let a local point you to the city’s top bars, restaurants, trails and more.

Show Info

PHOTOS BY TK

Can I take my dog on the show floor? When does the shuttle leave? Find answers to these and your other burning questions here.

OUTDOOR RETAILER DAILY

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Visit the Helly Hansen booth #36113

NEWS

WHAT’S HAPPENING OUT THERE A barge big enough for the masses, Airhead’s Super-SUP comfortably stands eight.

SUP’s Second Act

Pedal-powered craft lessen the learning curve for first-time users, while new wave materials and streamlined design step up the game for SUP’s second generation of buyers.

PHOTO BY MICHAEL HANSON

EW OFFERINGS AT the Open Air Demo this year came with a little more legwork. Pedal sports might just be the new paddlesports, as recreational users like fishermen have come to prefer the hands-free maneuverability of a recumbent pedal-powered kayak, said Tyler Brown, director of marketing for Big Adventures. While last year’s motor hype seems here to stay, according to Brown, anglers have come to appreciate the value of not having to juggle both a rod and a rudder. “When fighting a fish, being able to go in reverse without putting your hand down is huge,” he said. Hobie’s Eclipse, the love child of a Razor scooter and a StairMaster, represents a new take on legpowered water travel. The Eclipse utilizes the same Mirage pedal drive system as the rest of Hobie’s

pedal kayaks but puts the cranks in the floor of the craft rather than in the nose, and trigger-equipped handlebars make for an intuitive steering system. “SUP takes balance and coordination,” said Hobie Product Manager Greg Thomas, “But anyone can hop on [the Mirage Eclipse].” Starboard’s eight-person (or 30-child, as one tester reported loading on to the board) Starship also makes SUP more approachable for beginners. Prime Paddle Boards, distributed by Focus SUP Hawaii, is turning out a new lineup of boards, all of which customers can carry out for under $1,000. While Prime makes SUP more accessible and machines like the Eclipse flatten the learning curve for newcomers in need of novel exercise regimes, other retailers are catering to a more sophisticated SUP crowd. Generally, next-level SUP purchases mean

shelling out for a narrow-nosed displacement hull board over the beginner’s rounded planing hull board, which tend to be smaller and less expensive but also offer less maneuverability. Companies like Starboard and Stellar Kayaks & Surf Skis are integrating carbon fiber into hulls, and NSP offers updates on its racing boards, which sport a dugout shape to cut weight and bring the paddler closer to the water for better control. With better products, SUP users have also been able to branch into niche segments like racing, a new iteration of the sport that’s growing rapidly in pockets like Oregon and Florida with the right climate (and water availability) for SUP. “People are looking for unique ways to exercise,” said Barker. “And what makes it easier to exercise than a little bit of competition?” —Corey Buhay AUGUST 3, 2016 DAY 1

NEWS OPEN AIR DEMO

Stand Up? Sit Down?

Staying power: SUP is still strong (above) and growing fast with innovations like the Hobie Eclipse with MirageDrive (below).

HEN THE STAND-UP paddle board craze first hit the shores of the Open Air Demo nearly a decade ago, snarky commentators called SUP a fad. They predicted a brief infatuation followed by a thudding collapse. The SUP wave was sure to sink, right? One look at the beach at the 2016 Open Air Demo shames the haters. SUP is thriving and growing. Stand-up boards dominated the water, with paddlers on classic models, sitting down on SUPs, rowing them with oars in locks, holding onto handlebars and powering them with elliptical-trainer-like foot pedals. Some were even motor-powering them around Pineview Reservoir. “There are a lot of hybrids out there, but also a lot of ugly stuff,” said Mark Kelly, product manager at Vancouver, BC-based Mountain Equipment Co-op. “We are seriously looking at these new boards that get people even more stable and combine sitting with standing. We are already seeing SUP expand the paddling market by bringing hikers and cyclists into the paddling market. But many people are discovering that when it gets windy or wavy, a SUP is

OUTDOOR RETAILER DAILY

not stable enough, so these boards that allow them to SUP but sit when it gets bad are important. We just want brands to make them look a little more sexy.” The most ubiquitous of this new breed of SUP seen on the reservoir was Hobie’s Eclipse with a MirageDrive. The board looks like the love child of a SUP, an elliptical trainer and a scooter. It features a removable handlebar system and the brand’s MirageDrive, which powers the board via foot pedals. It’s already a hit. “We launched this spring, and we have had to quadruple production,” says Morgan Promnitz, fishing product manager at Hobie. For anglers, he points to the board’s ability to let them keep their hands free and maneuver. SUP innovation is also enabling specialty retailers to bridge into new markets. “I own a fly shop, but I don’t find new, innovative stuff at the ICAST show,” says David Leinweber, owner of the Angler’s Covey in Colorado Springs, Colorado. “I come to this show to find something new.” The bulk of that new product has centered around accessories, apparel and SUP. So much so that Leinweber has opened a paddle shop alongside his fishing retail business. His daughter Rachel, who runs Pikes Peak Outfitters, pointed out that their hometown of Colorado Springs is about three years behind other outdoor towns in the state and that many anglers there are only now discovering fishspecific SUP boards as well as recreational standups. Both have been responsible for the business’s fast growth. “For them to have a pedal-drive is huge,” she says. “Especially a system like the Hobie Mirage that now goes in reverse. That has changed our business from a basic recreational paddling store into a serious kayak sales shop.” “SUP is the biggest reason we are here,” says Dave Lindo of OKC Kayak in Oklahoma City, Oklahoma, who came to the show intent on ordering boats. “Our customers have heard the buzz about these new products and we have seen manufacturer videos, but nothing beats fleshing those orders out and getting to see them first-hand.” Anglers are not the only new consumers driving SUP sales. Mountain town shops continue to see customers who want to paddle SUPs at their local reservoirs and need models that are easy to pack. “They like inflatables because of the durability and the ability to take them anywhere for whitewater or flatwater paddling,” said Chris Shump of Alpine Quest Sports in Edwards, Colorado. Shump also noted that the small space restrictions in his shop mean he must be strategic about what to carry. “We see people who have other boats coming in to fill out their quiver with a SUP. Sometimes, they wind up buying two or three for different applications. It blows me away how SUP keeps expanding. It’s definitely not a fad.” –Doug Schnitzspahn

PHOTOS BY MICHAEL HANSON (TOP); LOUISA ALBANESE

Retailers see no end to the expansion of the stand-up paddle board market as manufacturers innovate with inflatables, fishing options, hybrids and sit-downs.

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NEWS EDITORS’ CHOICE

Best of the Best

BACKPACKER announces the winners of the 2016 Editors’ Choice Snow Awards.

EDITORS’ CHOICE SNOW 2016

THIS YEAR’S SNOW WINNERS ∂ Arc’teryx Procline Alpine touring ski boots with lateral flex and mountaineering features (#1019) ∂ Black Diamond First Light Hoody A warmyet-breathable synthetic puffy with a water-repellent face fabric (#6013) ∂ Black Diamond Helio Poles Ultralight carbon ski poles (#6013) ∂ Columbia OutDry EX Gloves Lightweight, waterproof/breathable spring touring gloves (#28011)

ROM LAST JANUARY’S Winter Market all the way through the last spring snowstorms, BACKPACKER’s team of testers put the industry’s latest innovations through their paces. After five grueling months of testing to separate the goodon-paper from the actually good, the editors selected 11 winter products as the year’s best. Today, the magazine presented its Editors’ Choice Awards to those exceptional brands for excellence in design, materials and performance. With no set categories or number of recipients, the award selection is entirely product-driven. Hailed as the most prestigious in the outdoor industry, BACKPACKER’s Editors' Choice Awards are given out biannually at the Summer and Winter Markets. The Editors’ Choice Snow Awards, presented since 2011, are selected after field testing by teams of highly experienced hikers, skiers, climbers, mountaineers and guides. The culmination of this year’s program took place on the Spearhead Traverse, a

OUTDOOR RETAILER DAILY

classic, multiday ski-mountaineering trip in Whistler, British Columbia, where top testers and BACKPACKER staff narrowed down the final list of winners. Editor-in-Chief Dennis Lewon and Gear Editor Scott Yorko kicked off the show Wednesday morning by personally presenting the awards to all of the recipients attending Summer Market. “BACKPACKER gear reviews set the benchmark by which all others are measured,” Lewon said. “That’s because no other magazine or website conducts field testing as rigorously or impartially as the crew led by our new gear editor, Scott Yorko. Our core testers each have years of backcountry experience and expertise. “Under Scott’s leadership, our gear team diligently subjects new products to punishing abuse in the toughest terrain and worst weather,” he said. “Our transparent process has earned an unrivaled level of trust from readers, retailers and manufacturers. The result? Best-in-class reviews that lead consumers to purchase best-in-class gear.”

∂ Mountain Hardwear Stretch Down Jacket A stretchy, insulated layer with welded baffles instead of stitching (#26001) ∂ Outdoor Research Skyward A waterproof/ breathable shell/pant combo built for backcountry skiing (#17027) ∂ Petzl LEOPARD FL Ultralight crampons for boots and approach shoes (#4027) ∂ QALO Athletics Silicone Ring A rugged wedding band substitute ∂ Tecnica Zero G A four-buckle, freeride touring ski boot In addition, BACKPACKER awarded two Editors’ Choice Gold Awards, which recognize products that are just as much the standard today as when they first hit the market.

THIS YEAR’S GOLD WINNERS ∂ Starbucks Via Instant coffee mix that doesn’t taste like crap ∂ Therm-a-Rest Z Lite A reliable, durable, lightweight sleeping pad (# 24011)

PHOTOS BY HAGEPHOTO

High above Whistler, BACKPACKER staffers tested Arc’teryx’s Procline (left) and Therm-a-Rest’s Z Lite, two of this year’s 11 award winners.

∂ G3 Ion LT 12 A lightweight, affordable, brakeless tech binding

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NEWS COMING SOON

To the Trees! A new swingboard turns childhood fun into a calorie burn.

MATCHMAKER, MATCHMAKER MAKE ME SOME CASH Program pairs domestic exhibitors with international buyers.

Once again this year, the U.S. Department of Commerce is on hand to help domestic exhibitors and exporters meet international buyers: B2B matchmaking. The programs will allow U.S. exhibitors to meet one-on-one with leaders from Canada, Chile, China and Thailand, who will provide counseling on marketing opportunities and exporting to their respective countries. To schedule B2B matchmaking or showtime appointments, contact Warren Anderson (Warren.Anderson@ trade.gov) or Anthony Hill (Anthony. Hill@trade.gov) or visit the International Trade Center (ITC) located in the West Entrance Lobby, adjacent to the show floor during the show.

free to go further Katadyn® BeFree™ Water Filtration System™ Ultra Fast Flow Safe Drinking Water Hydrapak® SoftFlask™ Compact and Ultralight EZ-Clean Membrane™

PHOTO BY LOUISA ALBANESE

REES AREN’T JUST for monkeys anymore. Charleston, South Carolina-based Swurfer (#PV1064) brings swinging from a tree to a whole new level. It’s an air-surfing, balance-testing, childhood-evoking, full-body workout swing board (MSRP $130) made to hang from the nearest tree branch, and its pull at the Open Air Demo was irresistible. Swing side-to-side, forward and back like a normal swing or take it in wide circles as fast as you’re able to go. It’s hard not to laugh, even as you blast your core. “It’s the reinvention of the tree swing,” said Jordan Sullivan, marketing director of Swurfer. This swing board originally started out as a balance board for toddlers who were dying to surf with their dad, founder Rob Bertschy, long before they were ready to tackle the ocean. He figured they could test out their skills on land first, but then decided to take to the air. Bertschy punched holes in the edges of his board and turned it into a swing you ride like a surfboard. The Swurfer goes against everything your mom told you not to do on playground swings when you were a kid, but the grippy edges, sturdy handles and a 250-pound capacity mean you can unleash your inner ape. “It’s another way to hang out, outside,” Sullivan said. “No pun intended.” –Kassondra Cloos

NEWS HEADLINES

Missed out on the season’s most important headlines? Stay current (or play catch-up) with this quick-hit guide.

DIVERSITY IN THE OUTDOOR INDUSTRY

New faces aren’t just good for the industry—they’re a matter of survival. But are we making progress? Author James Edward Mills (left) shares ways we can promote and improve diversity in the outdoors.

LEADING WOMEN (AND THEIR GEAR)

In April, we featured dozens of women who are driving profits, forging new paths and making a difference in the outdoors. Plus: the most innovative pieces of women’s gear from the past 30 years.

THE MAKING OF A TRADE SHOW

Trade shows are all about timing, and it’s not easy to keep reps, retailers, manufacturers and designers happy all at once. We investigated what brings the tribe together—and what pulls it apart.

HE OUTDOOR INDUSTRY has seen lots of change in recent months. Here’s a peek at what you’ve missed. Check out snewsnet.com to read more about these stories.

COFFEE, BEER AND GEAR

Bike shops all over the country have successfully integrated with coffee shops and breweries, making them popular hangouts for their customers. Will outdoor specialty retailers follow suit?

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HOW WELL DO YOU SPEAK MILLENNIAL?

We have all the stats you need to get inside the brains of your Millennial customers. Bump up your bottom line with our tips to clinch the sale, then check your Millennial fluency with a quiz from Pale Morning Media’s Drew Simmons.

BIG BOX GOES BUST

Even Sports Authority isn’t too big to fail. Experts say an overload of product from failed chain stores will flood the market this fall and cause pain for years to come. But there’s a silver lining: Eventually, the absence of these discounting megastores may help independent retailers thrive.

TO CONGRESS, WE’RE JUST $646 BILLION

And that’s not pocket change. By the Outdoor Industry Association’s estimates, outdoor recreation produces a greater economic impact than drilling, logging and mining combined. The outdoor industry is indeed a “sleeping giant,” and OIA is pushing for each state to create an office to capitalize on the untapped influence of local recreation economies.

PHOTO BY COURTESY

This Summer’s Big News

Tested & Proven

“.....We were probably the only team out there in the World Championships that did not come back looking like we had the measles from mosquito bites…. we slept soundly in the middle of mosquito infested jungles with nothing but the clothes with Insect Shield® we had on.....” – Jason Magness, Team Yoga Slackers Look for Insect Shield products from these trusted brands

Adventure Racing World Championships 600km’s through Brazil’s Pantanal region – the world’s largest tropical wetland Photo by: Alexandre Cappi

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SCENE EDITOR’S PICKS

Editors’ Picks

2. SWINGERS’ PARTY No tree, no problem. SUPs, kayaks and rafts just got nap-friendly with the Hammocraft: a 6-by-6foot collapsible frame that holds four hammocks end-to-end and one diagonally in the middle. Buy the frame only or a hammocks-included setup ready to mount on included watercraft.

We came, we saw, we want to test: Check out our favorites from the Open Air Demo. 1. PINKIES UP The paddler’s caffeine fix just got easier. Born in Costa Rica, the Bripe Brew Pipe espresso kit—a silver and copper cup, screen filter, thermometer, blue-flame torch lighter and cooling stand—brews the perfect espresso shot. Prefer a latte? Just use milk. (MSRP $45) briping.com

(MSRP $995 – 1,795+) hammocraft.com

4. WHALE OF A BOARD SUPs are the new party barge. Case in point: The Sol Fiesta can carry six people, two dogs and a cooler (at least) and is ready for rocks or collisions thanks to double-reinforced sidewalls and protective triple-layered PVC on the nose.

3. BRING THE KIDS The Jack Pine Wildfire SUP launches with family-friendly features: integrated channels in the tail (sans fins) and a spine-like ridge beneath the nose for trackability. Plus, the paddle latches into the board like a puzzle piece to double as a carrying handle.

#PV1111 (MSRP $1,799) solpaddle.com

#38155 (MSRP N/A) lxvoutdoor.com

PHOTOS BY LOUISA TK ALBANESE

AUGUST 3, 2016 DAY 1

NEWS

Question of the

Day

If you could take home any piece of gear from the Open Air Demo, what would you snag? “The C4 Waterman Supsquatch. It’s the party SUP: You can fit up to 12 people AND a cooler.” —Alex Suckling, Kate’s Real Food

see p. 7

“ The Road Shower would be awesome. I have dogs and a son, and I live in a place that’s dusty and dry. It would be nice to rinse off before coming in for the night and take the edge off my OCD.” — Heidi Steenstra, Kittredge Sports and P3 #PV3188

“ The Swurfer swingboard (see p. 12)! It’s made for standing, and riding it is like surfing on air.” —Audrey Miller, whose dad works for Concept III Textiles International

“I want one of those new Phantom 4 drones from DJI. They circle your body and follow you so it’s easy to take pictures when you’re out camping or hiking.” —Tom Varoz, 7 Summits #36219

OUTDOOR RETAILER DAILY

PHOTOS BY LOUISA ALBANESE

see p. 12 #PV1064

NEWS FEATURE

The Kids

Are All Right?

A Big City Mountaineers teen trip opens a window on some of the more daunting challenges of increasing youth diversity in the outdoors. BY COREY BUHAY

GETTING THE BOYS to the first day of the trip is the hard part. Their lives revolve around the familiar streets and known playgrounds of their neighborhood—maybe out of habit, but more likely out of survival. You know what you’re doing, you know where you are, or you get played. Respect is hard to earn, easy to lose. Trust is harder. Trust is for suckers. Even once their names are on the trip roster, getting the boys to the van that picks them up without someone getting arrested or violating his parole isn’t a given, says Juan Colonia. He’s the youth outreach specialist at The Canal Welcome Center, in San Rafael, California, and he sends a handful of atrisk 16- to 18-year-olds on wilderness trips with Big City Mountaineers (BCM). He knows the boys ar e going backpacking, an activity they’ve never done, in Yosemite, a place they’ve never been, with a group of mentors they’ve never met but will be asked to trust. He knows they’ll have to give up their cell phones and their friends if they’re going to escape from lives that, in many cases, have never crossed the county line. They have to trust him. “Developing trust is a huge thing, especially for the population we take on these trips,” Colonia says. “They don’t trust nature. They don’t trust adults. They don’t trust anyone.” Colonia and his boys are up against more than most first-time wilderness travelers, but he has faith. He has seen the benefit. He knows that after the boys learn to trust, they’ll feel more comfortable asking for help, and that can keep them from trying to carry their stress alone or—worse—funneling it into self-destruction. He knows that a single intensive trip to the outdoors is powerful enough to change the trajectory of a life. He also knows this is the only chance these boys might get.

OUTDOOR RETAILER DAILY

GETTING KIDS—ALL KIDS—OUTSIDE has become a topic of increasing urgency in the last few years. According to the Outdoor Foundation’s 2015 Outdoor Participation Report, outdoor recreation among 18- to 24-year-olds dropped 5 percent between 2013 and 2014. In 2006, nearly 70 percent of kids between 13 and 17 played outside regularly. Now that number sits at 59 percent, the lowest ever recorded. Sift out participation data by race, and watch the bar graph split; while around 65 percent of whites under 18 participate in outdoor recreation, less than 60 percent of Hispanics and only about 45 percent of blacks do. “More kids are staying inside, and if we want to protect what we have—the nature, the wildlife, the camping access—we need to get the next generation to love it and have positive experiences outdoors,” said Eric Lamb, product line coordinator at Smartwool, one of BCM’s avid supporters and brand partners. “That’s the best way to maximize those resources for future generations.”

“If we want to protect what we have—the nature, the wildlife, the camping access— we need to get the next generation to love it.” In outdoor programs aimed at underserved youth, creating lifelong wilderness stewards is a nice side benefit, secondary to saving lives. First and foremost is building trust. During their five days in Yosemite, the boys from The Canal Welcome Center focus on learning a rotating schedule of duties, including cooking, tripleading, scouting for water and navigating through Yosemite’s high country. Every night, the group gathers to reflect on the day—what went well, what didn’t and what the group needs to do to achieve the next day’s objectives. On the second-to-last day, the crew summits

Tuolumne Peak to a halo of views and the crowning moment of the trip. That night, they hold their “reflection roundtable” around a campfire. It’s easy to bare your soul by firelight. Especially when you’ve spent the day walking onward for the sake of the young men beside you, setting aside personal goals and desires for the good of a team. “By the last night of the trip, kids who seemed pretty hardcore on day one started opening up about what’s hurt them in their lives and what they want to change,” said Scott Schriefer, one of the trip’s mentors. “It was one of the most powerful things I’ve ever experienced.” Each year, thousands of kids like the boys from The Canal Welcome Center embark on trips like this through BCM or similar organizations that share a common mission: to disconnect kids from their routines, connect them to nature and each other and, ultimately, to change their lives. There’s evidence it’s working. BCM hands out preand post-trip surveys to measure students’ “developmental assets,” which include internal qualities like self-esteem and self-advocacy as well as external advantages like positive role models and safe communities. Dozens of organizations have used this survey, resulting in more than 4 million data points that draw statistically significant conclusions. As one might expect, the more assets, the better off the kid. BCM’s survey results overwhelmingly show that trips boost the number of assets, at least directly after the trip, pushing at-risk youth into statistically safer categories. As word of these programs’ efficacy spreads, trip rosters fill. When NOLS started its Gateway Partners program, which provides scholarships to students from underserved communities, it only had about 30 participants. Now, nine years later, it’s providing scholarships to 188. The Appalachian Mountain Club’s Youth Opportunities Program reached 2,000 young people per year in 2002. Now it serves more than 37,000 annually.

Clockwise from left: Amy Tam, Big City Mountaineers, NOLS

PHOTOS BY (CLOCKWISE FROM TOP LEFT) COURTESY AMY TAM; COURTESY BIG CITY MOUNTAINEERS; JARED STEINMAN / COURTESY NOLS

However, measuring long-term gain is more difficult, as is ensuring it. ROSEMARY SAAL IS ONE OF the success stories. She attended her first NOLS trip in 2012, in British Columbia’s Waddington Range. In 2013, she joined NOLS’s Expedition Denali, the first African-American team to seek the summit. Today, Saal plans to pursue a career as a guide, an occupation she might never have chosen if not for her scholarship-funded involvement with NOLS, and, before that, Passages Northwest Wilderness School, a Seattle organization that runs girls-only outdoor courses. “Growing up, it was just me and my mom,” Saal said. The pair occupied motels and homeless shelters when they were between apartments and subsisted on a combination of welfare and disability payments. Her mother’s physical and financial limitations kept most outdoor activities out of reach, but Saal still spent her childhood climbing on anything she could find. Saal’s mother encouraged her, and also filled out her daughter’s application to Passages Northwest, which Saal joined at the age of 12. “There was no way I’d be able to do these programs without scholarships,” Saal said. “Passages didn’t turn anyone down. If a girl showed up wanting to do it, they would find a way to make it work for her.” That attracted participants from every corner of the socioeconomic spectrum. “My first outdoor program was with diverse women role models, so I was never aware of the fact that this wasn’t the norm.” Because of this, Saal said, she entered the outdoor industry unhindered by knowledge of the challenges women often face. Passages gave Saal focus and direction and recommended her for NOLS, where she now plans on

working: She completed her 35-day instructor course in Alaska in June. LIKE SAAL, BCM ALUM Amy Tam never spent much time outdoors as a child. Her mother was uninterested, and her father was unable. In 2012, Big City Mountaineers went looking for students at the East Bay Asian Youth Center, where Tam worked as a tutor. She’d heard of Yosemite but never had an opportunity to visit. “I’d also never really been away from home, so maybe it was the appeal of being independent and away from family,” she said. Either way, she signed up. That June, Tam spent eight days backpacking through Yosemite with Big City Mountaineers. It was her first time camping. “I don’t think I fully understood the challenge of it before I put on my backpack,” Tam said. She kept her mind centered on the task of taking “one step at a time,” which became her trip mantra. “I felt empowered to do anything I wanted to do

with that notion,” she said. Now she’s pursuing a degree in environmental studies at the University of California, Santa Barbara, headed toward a career in outdoor and environmental education. She’s gotten both her mother and her sister out on the trail, and they hike together as a family now. As is common among outdoor program alums, Tam developed a love for the land, but not just the land her boots had touched. When she returned from her first backpacking trip with BCM, she started researching hikes near Oakland. “I had no idea Oakland had such beautiful places. I had no idea what the park service had to offer,” she said. Not everyone comes home so convincingly converted. In fact, Tam has known many participants who went on with their lives posttrip with no discernible change in trajectory. Much of the challenge of these organizations is making a single trip last a lifetime. For some people, one trip is enough; everything clicks on the first shot. Others need more immersion. Reunions, follow-up opportunities and second experiences serve as reminders of their soaring confidence after a successful summit. As for The Canal Welcome Center’s BCM alumni? They’re doing well. “They’re working full time, going to school and staying out of trouble,” Colonia says. One of BCM’s post-trip check-ins is a reunion dinner several months after the trip. Five of the six mentees attended the reunion. The boys brought their families. One mother addressed the group, telling them her son had been more attentive, helping around the house more ever since the trip. From probation and drug abuse to the model son, his transformation had started with wilderness. AUGUST 3, 2016 DAY 1

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GEARTRENDS PERFORMANCE APPAREL

CLEAN UP, GREEN UP

Brands focus on sustainable pieces that protect against foul weather and UV rays—all while fighting stink. BY MORGAN TILTON

Stewards of our playground

Great news for Mother Nature: For 2017, environmental responsibility is growing. “Younger consumers are increasingly interested in apparel that aligns with their environmental views, like a jacket’s life cycle and its potential environmental impact,” said Woody Blackford, VP of design and innovation at Columbia Sportswear. Building on the brand’s 2016 OutDry Extreme technology, Columbia is releasing its first-ever completely PFC-free apparel. Nau is also adding to its line of PFC-free outerwear this spring. And in February 2016, Bergans of Norway launched a sustainability program, Expedition 2020, which tackles everything from product transportation (air versus freight) to eco-friendly materials.

Here comes the sun

Wearing protective apparel has never felt so cool. As the world gets toastier—2015 was the warmest year on record—the popularity of apparel that offers a chilling effect is rising, too. Brands are integrating fabric technologies that chemically react to perspiration— thus creating a minty sensation on the skin’s surface—or respond to sweat mechanically, pulling heat and moisture away. Fabrics with UV protection are another top priority. “Many consumers are looking for measured, meaningful sun protection, just as they do in SPF sunscreens, which is found in UPF clothing,” said Jason Duncan, senior director of product at Outdoor Research.

Multisport madness

How many self-prescribed triathlons—think: bike-hike-climb— can you squeeze into a weekend? Brands are meeting the popularity of activity mash-ups and multi-pursuit athleticism with equally versatile apparel. Approaches include fabric hybridization and body mapping to create targeted zones that can handle varied activities and conditions. Take Montane’s thermal imaging research: Athletes exercised in a temperaturecontrolled room with weather simulation, including rain and wind, to produce zoning data for this year’s climbing-centric designs, said Brand Director Jonathan Petty.

PHOTO BY COURTESY

Smelling sweet

Athleisure clothing looks like it can transition from crag to coffee date—but does it smell like it? Brands are focusing on odor control technologies in their textiles, a perk that does more than prevent trail buddies from wrinkling their noses: The less a piece of apparel needs to be washed, the longer it lasts. CONTINUED ON PAGE 24

Helly Hansen (#36113) launches the women’s Vanir Heta Jacket (MSRP $160) with a fabric combo that helps wearers maintain a comfortable equilibrium—not too hot, not too cold—in variable conditions. The waterproof 2.5-layer Helly Tech Performance fabric is integrated into the front, sleeve tops and hood, while a double-weave softshell material adds breathability to the center front panel, beneath the sleeves and along the sides.

AUGUST 3, 2016 DAY 1

GEAR TRENDS PERFORMANCE APPAREL CONTINUED FROM PAGE 23

1. Columbia Sportswear (#28011) debuts the waterproof/breathable, PFC-free OutDry Ex ECO Shell (MSRP $199) for high-performance use like backpacking, hiking and everyday commuting. Plus, it’s dye-free (see: white color), which reduces water use during manufacturing by 13.5 gallons per shell. And the fabric is 100-percent recycled polyester—approximately 21 bottles’ worth. Even the packaging and hangtags are printed with soy-based inks on 100-percent post-consumer recycled material.

2. Mountain Hardwear (#26001) introduces the Thundershadow jacket (MSRP $175), a soft, stretchy, super-light shell geared toward thru-hikers and made from new proprietary waterproof/ breathable VaporDry technology. One central goal, said Steve Adams, Mountain Hardwear’s senior product line manager of outerwear, was to get rid of that sticky, clammy feeling that can surface on the inside of a rain jacket (the buildup and non-release of sweat). The result? Rainwear with a buttery T-shirt feeling. Mountain Hardwear also brings out the Super Chockstone jackets in hooded and non-hooded versions (MSRP $120-$135): lightweight, durable softshells with UPF 50 fabric.

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3. Mammut (#3013) delivers the Rainspeed Ultralight HS Jacket (MSRP $300), a shell that’s meant for trail running, with Gore-Tex Permanent Beading Surface waterproof technology. The 2-layer construction features an interior woven liner and exterior waterproof membrane. Breathable and lightweight—weighing just 4.8 ounces—the jacket has reflective safety logos, a snug-fitting hood, and a packable shape (it stuffs into its own small pocket).

5. ExOfficio (#12027) adds ultrafine, nylon-based Nilit cooling fibers to the Sol Cool Performance Hoody (MSRP $90-$95), which pulls heat away from the body and transfers moisture out. Featuring UPF 50 protection, the odorresistant midlayer also has a hood, arm ventilation and thumb loops for additional hand protection.

OUTDOOR RETAILER DAILY

PHOTOS BY COURTESY

4. Outdoor Research (#17027) is among the first to use Polartec’s newest cooling fabric, Delta, in its Gauge Tees (MSRP $59). Knit into a honeycomb structure, the breathable fiber wicks sweat and heat away from the body. The shirts also feature a Polygiene odor control treatment and a cling-free fit.

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GEAR TRENDS WOMEN’S LIFESTYLE APPAREL

STRETCHING THE BOUNDARIES Hits of spandex, see-through detailing and globally inspired prints keep women’s lifestyle wear fun and flirty. BY COURTNEY HOLDEN With cinched-bottom leg openings and a lace-up drawcord at the waist, prAna’s (#10027) Midtown Capri (MSRP $89) is the essence of casual chic. Built with the brand’s versatile four-way stretch-woven fabric and moisturewicking properties, these relaxed-fit bottoms travel effortlessly between fun and functional.

The many faces of stretch Whether it’s overt in running tights or subtly integrated into denim, stretch is becoming a staple in women’s lifestyle apparel. Thanks in large part to the athleisure movement—which has given women everywhere license to live in their yoga pants—consumers now demand the comfort-enhancing properties enabled by a little elastane in all facets of their wardrobe, from hiking pants to sundresses. And it no longer has to come at the expense of aesthetics. “While the active, healthy consumer places greater emphasis on comfort over style, she still wants a well-constructed, well-designed garment that looks good,” said Cassie Strid, product manager for Stonewear. “Stretchy materials are able to do a lot more in terms of providing comfort, durability and hold-you-in support.”

Showing some skin

Rooted in advanced yoga and activewear designs, seethrough detailing is becoming more prominent. Look for cut-outs, elaborate straps and eyelet patterns to grace a wide range of tops, adding a discreet dash of feminine fun. Mesh also makes an appearance—and not only in strictly functional, breathe-better locations—while selectively sheer cotton tees allow for peek-a-boo details in the weave. “It’s a little something extra,” said United By Blue Product Designer Meghan Palmer. “It’s great for a simpler silhouette because it makes it feel like there’s something fun without taking [women] out of [their] comfort zone.”

Going global

This season, designers are drawing inspiration from the world’s farthest reaches. You’ll find totemic motifs taken from modern and antique ceramics; painted microprints reminiscent of minimalist Japanese textiles; and patterns reflecting traditional native art from the Americas. “Social media has made our world much more connected and debatably smaller,” said Gina Thorsen, president of Stormy Kromer. “Consumers are looking to be inspired by places and experiences. Whether it’s Havana tiles, graphic florals and tropicals or Kimono-inspired prints, warm design details are strong influences.”

CONTINUED ON PAGE 28

OUTDOOR RETAILER DAILY

PHOTO BY COURTESY

Hit the mute button

Vintage-inspired and toned down, this season’s color palette carries a nostalgic appeal reminiscent of a lazy lakeside afternoon in July. Bold hues adopt a faded warmth thanks to multiple washes and special fabric treatments. “At the end of the day we want colorful, but we don’t necessarily want loud,” said Kate Larramendy, director of design and sustainability with Toad&Co. “That sunwashed approach gives you the best of both worlds.”

GEAR TRENDS WOMEN’S LIFESTYLE APPAREL CONTINUED FROM PAGE 26

1. The Jatra Skinny Ankle Pant (MSRP $90) from Sherpa Adventure Gear (#3000) feels right at home trekking, traveling or just window-shopping around town. Look behind the vibrant colorways and heritage patterning inspired by traditional Bhutanese garments, and you’ll find breathable, quick-drying properties and a wicking finish. A discreet zip pocket provides stowaway space for your valuables.

2. Hide-and-seek styling updates the traditional V-neck silhouette of Stonewear’s (#5042) Drishti Eyelet Pullover (MSRP $64). Soft and stretchy thanks to its 97 percent polyester/3 percent spandex composition, this easy-wearing piece is perfect for a casual date or as a transitional top for going to and from the yoga studio.

4. Clean, simple and stretchy, the polyester/spandex knit Kineta skort (MSRP $72) from Aventura (#31041E) adds some spunk to the standard yoga outfit. An integrated knit short offers optimal comfort and performance, while a zippered pocket on the back waistband provides a place to secure IDs and credit cards.

OUTDOOR RETAILER DAILY

PHOTOS BY COURTESY

3. No time to pick out a top and a bottom? Toss on Woolrich’s (#19001) Jacquard Jumpsuit (MSRP $115). Featuring archival patterns and functional pockets, this one-piece will stand out from the crowd. A flattering waist tunnel and drawcord enhance this daring fashion statement, and organic cotton rounds out the package.

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GEAR TRENDS MEN’S LIFESTYLE APPAREL

READY FOR ANYTHING

Smooth transitions

Men’s lifestyle wear goes from dayhike to dinner without breaking a sweat. BY COURTNEY HOLDEN

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Men’s lifestyle apparel is at home in any setting this season, and there are many reasons why. For one, consumers who self-identify as outdoorsmen want that ethos to permeate their entire wardrobe, not just the hiking pants they pull out for Saturday. “They want to represent themselves in an authentic way, and ride their bike and get off and walk into a business meeting,” said Karuna Scheinfeld, Woolrich’s VP of design/creative director. These men are also looking to simplify their wardrobes, so they’re buying less and expecting the pieces they own to work double duty for both work and play. Plus, there’s the mind-set that since the technology is available, why not take advantage of it? Especially when performance properties like wicking power and quick-dry capabilities can be integrated so unobtrusively.

Stretch it out

We doubt spandex will ever become a dominant feature in men’s fashion—at least, not outside of the cycling industry—but more and more brands are incorporating a small dose of comfort-boosting stretch into their bottoms. After all, if the consumer is planning to hit the bouldering gym after work and doesn’t want to change his pants, he’s going to appreciate that wider range of movement. “People are coming to expect the added level of comfort and flexibility that you get from a little stretch, not just in technical performance outerwear, but also in their casual, everyday clothes,” said Brita Womack, co-founder of Purnell.

Brighter and bolder

1. Lightweight, classically cut and with just enough stretch: The Quick Dry 4-Way Stretch Plaid (MSRP $75) from Purnell (#PV2205) hits all the top trends in men’s lifestyle apparel. Available in both light and dark gray, the short-sleeved tonal plaid holds its own on a hike or beach outing, but also easily crosses over to the office. Think of it as a true multitasker. 2. Forget dynamic duos. ExOfficio (#12027) introduces dynamic denim. The Dylan Jean (MSRP $98) features Sorbtek

OUTDOOR RETAILER DAILY

fibers for comfort, moisture management and breathability alongside premium denim that adds structure and holds shape. Three times stronger and two times faster-drying than all-cotton jeans, these travel-ready bottoms also feature zip pockets to stow cash and passports. 3. Arrive at a mountain lake on your latest hike? Don’t fight the urge to jump in. The quick-drying capabilities of the Trail Creek Short (MSRP $60) from Mountain Khakis (#18009) mean that dampness

will disappear just a little way down the trail. Other great features: mesh pocket bags, 40+ UPF protection and low-profile flex zipper cargo pockets on the front thighs that make for easy access even while seated. 4. The Ventilair Shirt (MSRP $69) from Toad&Co (#30043E) fires on multiple cylinders. Classic short-sleeve styling and chest pockets dress it up, but an innovative heat- and light-reflecting polyester yarn blocks UV rays, wicks

moisture and cools the body by 1 to 3 degrees Fahrenheit. Eco-conscious consumers will approve of the Bluesign certification. 5. Offering a tailored fit with a touch of military heritage, the Kil Jacket (MSRP $199) from Bergans of Norway (#14017) is sure to turn heads. Double chest pockets and modern style make the piece appropriate for a dinner out, while the waterproof/windproof Bergans Element fabric handles weather.

PHOTOS BY COURTESY

Subdued blues, grays and browns will always be a staple of the male wardrobe, but more and more, men are willing to try garments with bold orange, red and green color hits. Youthful influences and pop culture overall are permitting men to “get a little more adventurous as time goes on,” said Meghan Palmer, product designer with United by Blue. That out-of-the-box attitude comes through even stronger with prints. Wild-all-over patterns—often with a theme inspired by the outdoors, such as a harbor scene or camping gear—will be especially hard to miss on both tops and bottoms. Graphics will also dominate those favorite organic cotton tees, but be sure to look for the meaning behind the imagery. “Prints have to reflect a lifestyle message that has meaning, like ‘I’m wearing my fish shirt because I love to fish,’” said Woolrich’s Scheinfeld. “Men care about the message. They’re representing themselves.”

GEAR TRENDS HYDRATION

DRINK UP

Reservoirs get a long-awaited upgrade, lifestyle drinkware explodes and personal filters go ultralight. BY M.T. ELLIOTT

Filters go soft

Personal-sized filtration now has the packability of soft bottle design. For the ultracrowds (runners and hikers), new collapsible reservoirs with integrated handheld filters mean people can embark with empty vessels stowed and collect water along the way to drink on the fly. Such designs also have a place on slower-paced trips: Brands are increasingly marketing the light, flat-packing bottles as just-in-case survival equipment.

Fresh reserves

Is there really any room for improvement on the simple water bladder? Turns out, the answer is yes. After years without any major innovations in hydration reservoirs, this summer brings overhauls to the industry standard CamelBak and an easy-dry design from Gregory. CONTINUED ON PAGE 34

The CamelBak (#15027) Quick Stow (MSRP $28) is an insulated, soft-sided flask. It’s like carrying a reservoir in your hand. A layer of foam is welded between two layers of the brand’s sturdy, stretchy PU to create this collapsible half-liter bottle. The cap has an intuitive on/off dial and uses the brand’s well-received bite valve. As the name suggests, this flask rolls up for stashing in a pocket or bag when empty.

PHOTOS BY COURTESY

Drink where?

The demand for versatile lifestyle drinkware continues as consumers look for insulated vessels that work for commutes and cookouts, not just camping trips. And no matter where they’re sipping, people want something classier than the red Solo cup for social events. Brands like Klean Kanteen and Hydro Flask are offering reusable drinkware in new sizes that match common alcohol servings, like pint-size tumblers and smaller cups targeted to the on-the-rocks crowd. On the simpler side of drinkware, look for more steel water bottles with leakproof lids and in many more colorways, something retailers know not to dismiss. “Style will grow in importance to the consumer as water bottles become more of a standard, everyday carry, like phones, watches, wallets and handbags,” said Phil Notheis, product director at Klean Kanteen.

SMART WATCHMAKING

Come visit us at booth #38167 ÂŠ2016 Timex Group USA, Inc. TIMEX, IQ and SMART WATCHMAKING are trademarks of Timex Group USA, Inc. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Timex is under license. IOS is a trademark or registered trademark of Cisco in the US and other countries and is used under license. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

GEAR TRENDS HYDRATION

CONTINUED FROM PAGE 32

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2. Katadyn (#24001) brings filtration to the collapsible flask market with its .6L BeFree (MSRP $40). The flask uses a hollow-fiber filter as a mouthpiece. Its wide channels allow for faster water flow that doesn’t require using your mouth to create suction. The brand claims its EZ Clean membrane restores flow to the filter with a “swish and shake” instead of a backflush. It weighs in at a mere 2.4 ounces.

(it’s designed to work in all Gregory packs, but may fit in others, too), and a magnetic-closure bite valve that turns on and off with a push button.

3. The 3-liter Gregory (#6027) 3D Hydro Reservoir (MSRP $36) is designed to dry quickly and easily: The form maintains space between layers, which aids airflow and prevents bacteria from building up in the crannies. When it’s time to dry, a hanger flips up from the tube attachment at the bottom of the bag. Other ergonomic features include the crescent handle and a clip system that fastens the reservoir in place

4. When you get to a water fountain, you drink first, then fill up your bottle. It’s the same premise with the MSR (#26015) TrailShot Microfilter (MSRP $50), which turns any wilderness waterway into a fountain. You can drink directly from the filter (no bottle necessary), but instead of lying in the dirt like you would with a straw filter, the TrailShot’s hand pump pushes a stream of water through a 15-inch hose, a .1-micron filter and out of the spout. You can drink straight from the mouthpiece or squirt it into a bottle. It weighs 5.4 ounces and is compact enough for a pocket. 5. In recent years, reusable drinkware’s broader appeal has changed demand from sleek cylinders to carryeverywhere cups. “Many top-selling models are now over 30 ounces and insulated—which was considered too much water bottle not long ago,” said Eric Shear, Stanley’s global product management director. The Stanley (#14001) Adventure Vacuum Quencher Series includes a 40-ounce (MSRP $35) handled bottle that keeps drinks cold (with ice) for 50 hours. A travel lid rotates to shift from full cover to straw to a wide opening for chugging.

LATER. LONGER. LASTING.

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PHOTOS BY COURTESY

1. Insulated steel drink holders for your favorite brew can be a bit excessive, unless you’re a slow sipper or prone to forget a drink while working on other things. But once you have one, it gets used, because a steel koozie keeps hands dry and beers cold for hours. What sets apart the Avex (#17037) Lounger (MSRP $20) are the flexible fins on the inside, which adjust to grip bottles or cans, and the no-skid rubber base that won’t leave marks on furniture and guards against spills.

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GEAR TRENDS EYEWEAR

THE EYES HAVE IT

Like what you saw last year? Good. Brands have doubled down on lens technology, eco-friendly frames and go-anywhere glasses. BY AARON H. BIBLE Light management through lens technology is a trend that continues this season in even more brands. “ChromaPop is a noticeable technology that consumers can experience immediately over standard polarized and non-polarized lenses,” says Smith Optics representative Kate Gaeir. A variation of the same idea is also being used by Spy (in its Happy Lenses) and Maui Jim. “Overall, we see the demand for polarization growing, and we believe everyone should be using polarization because it offers the clearest, glare-free view so you can see subtleties of your surrounding terrain,” said Kaenon’s Erin Wyer.

Framed for good

Several brands have introduced plant-sourced “bio-resins” over the last several seasons, including Kaenon, Costa del Mar and Zeal Optics, and that trend continues. Zeal Optics is now introducing a castor bean-based lens as well. And Bureo is making frames from discarded fishing nets. "Customers

continue to demand responsibly sourced materials, which is creating a shift towards sustainability in the industry,” said Bureo co-founder David Stover.

Active lifestyle trumps sport Zeal Optics was an early entrant into bridging the gap between true performance and lifestyle glasses, and today more brands than ever are doing the same. “There is no reason why a stylish sunglass can’t perform like an active sunglass built for running, climbing, biking, fishing, yoga back-bending and beer drinking, regardless of the frame,” said Mike Lewis, director of brand activation and digital strategy at Zeal Optics. But not everyone agrees, seeing continuing opportunities in specialized eyewear. Smith said growth in sport-specific frame sales (such as models made for triathlons) is due to the specific needs of these athletes and others in competition. CONTINUED ON PAGE 38

Smith Optics (#30026E) is bringing its ChromaPop lens technology into its performance line of interchangeable eyewear, touting its enhanced color and clarity. The new Envoy (MSRP $239 with ChromaPop+ lens) target the sport active consumer, combining a rimless design with interchangeable lenses.

PHOTO BY COURTESY

See clearly now

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GEAR TRENDS EYEWEAR CONTINUED FROM PAGE 36

1. New colorways in Kaenon’s (#38218) Palisades, like the women’s Sepia with Brown 12 polarized lens (MSRP $249), feature a unique color-dispersion technique crafted in Italy. 2. Costa del Mar’s (#34079) newest sunglass style is named for the giant trevally fish and available in unisex frame colors. The frames feature the brand’s integral hinge technology and

hypoallergenic rubberized nose pads. The Trevally (MSRP $159-$239) frame is made of Costa's newest castor beanbased resin material with increased durability, reduced weight and the ability to hold its shape over a wide range of temperatures. 3. Zeal Optics (#VO2175) presents a collection of new lifestyle sunglasses constructed out of castor bean-based

Z-Resin from Switzerland in frames such as the Eldorado (MSRP $169). Now, the company says it’s making the world’s first plant-based lenses, which they're calling Ellume. The frames are lighter for enhanced comfort and Zeal crafted the lenses to increase contrast, vividness and depth perception. 4. Optic Nerve (#32055) has developed a series of sunglasses around a new

quick-release design dubbed the Flip Off, an innovation that reduces lens handling on interchangeables and, it hopes, ensures secure lens placement. “It’s a problem as old as interchangeable sunglasses themselves,” Optic Nerve Product Developer and VP Tom Fox said. The new Nightcrawler (MSRP $115) caters to versatility and a bike seat-to-barstool lifestyle approach.

TIME FOR A

State leaders are putting Utah’s recreation economy and local jobs at risk with a plan to take over outdoor spaces that belong to all Americans. To pay for managing those lands, Utah would have to close access and sell America’s public lands to private developers. The attack on public lands will hurt Utah’s $12 billion outdoor recreation economy and the thousands of jobs it supports. Utah’s leaders need to make a U-Turn and start respecting public lands—before they drive our recreation economy and jobs off a cliff. LEARN MORE:

UTurnUtah.com | #UTurnUtah Center for Western Priorities

PHOTOS BY COURTESY

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GEAR TRENDS PORTABLE POWER

LEADING THE CHARGE

Smarter, more efficient batteries and solar panels meet the demands of techsavvy consumers on the trail and the road. BY AARON H. BIBLE

Bright future

Now that smartphones have become the 11th essential, more consumers are looking for extra juice in the backcountry to keep them up and running. This year, more companies are expanding their options or jumping into the space for the first time, driving better, more efficient, more versatile products. And it’s not just the same old battery packs: “An ever-growing portion of LED lanterns are rechargeable and also allow consumers to recharge their phone, camera, or GPS,” said UCO Marketing Coordinator Addison Nanney.

Next-gen solar

Keeping the portable power market charged up—and we mean that literally—and less dependent on traditional wall outlets, solar panels continue to improve this season, offering advancements like more wattage with less surface area and more efficient charging. EnerPlex is introducing a new line of flexible, weatherproof, made-in-the-U.S. solar panels, reducing

ISPO.COM

the space and weight previously required for charging larger portable batteries, and adding 19V and 110V outputs in addition to the traditional USB. And brands like BioLite are adding technology to help customers properly position panels toward the sun and optimize charging efficiency to devices.

On the road

As the itinerant lifestyle gains popularity—more people are living in tiny homes, traveling in a van or RV for half the year or even simply committing to more weekend trips each summer—the need to stay connected on the go has grown alongside it. Improved portable and rechargeable batteries are enabling such semi-nomadic lives, more efficiently powering smartphones and laptops so creative types and desk jockeys can still get work done off the grid. And larger portable batteries, such as the EnerPlex Generatr 1200 and Goal Zero Yeti 1250, both rechargeable via solar or 120V household outlets, are powerful enough to run lights, fridges and anything else you’d need for an extended life on the road.

1. Gear Aid (#28027), the company formerly known as McNett, is entering the portable power and lighting market with a new series of weatherproof flashlights and power stations. The ARC Light & Power Station (MSRP $100) features a 10,400mAh battery that delivers 320 lumens as well as outbound USB charging that can fully recharge a phone three to five times. And with the optional magnet or claw mount, you can attach it to almost any surface.

2. Since launching its innovative twig-burning power generators, BioLite (#BR431) has moved into portable lighting and batteries. Its new Charge Series of powerbanks are sleekly designed from durable stainless steel, submergible and available in 10, 20, and 40 watthour models (MSRPs $25-$60). And the new SolarPanel 10+ mini rigid solar panel (MSRP $130), with a kickstand and integrated sundial, builds on last year’s 5+ model. It features direct-device charge and a 3,000mAh storage battery, and puts out 10 watts.

PHOTOS BY COURTESY

3. Goal Zero’s (#BR601) new Nomad panels use SunPower cells, which are more efficient and rugged than monocrystalline cells and yield better results in low-light and hightemp conditions. Sizes include the Nomad 7 Plus (MSRP $99), Nomad

14 Plus ($180) and Nomad 27 Plus ($270). The brand also debuts its first-ever protective case with a matching modular solar panel in the OtterBox/Goal Zero Slide Battery (pictured; MSRP $55 for iPhone6; $60 for iPhone6 Plus) and Nomad Folio Solar Panel (MSRP $40) case system. The Goal Zero Slide is a rechargeable battery that slips into place behind the OtterBox uniVERSE phone case and provides one full charge (an on/off switch lets you top off your battery as needed throughout the day). The Nomad Folio is a solar panel that attaches to the Slide battery to replenish its juice. Unlike with other solar cases, you can detach both and leave them in the sun to charge, which prolongs the life of your phone’s internal battery. 4. Outdoor Tech (#19009) revamped its entire Kodiak line of shockproof, flashlight-enabled portable batteries—and didn’t raise its prices—from the Mini 2.0 (MSRP $25) through the doubleport Kodiak Plus (MSRP $80). The Mini 2.0 now has a rectangular design (like the other products in the line) and is waterproof. And the 2.0 (6,000mAh) now has two USB charging ports instead of one. All of the new Kodiak batteries are smaller, lighter and include a bright bank of LED lights.

ISPO MUNICH 2017, FEBRUARY 5–8 ISPO BEIJING 2017, FEBRUARY 15–18 ISPO SHANGHAI 2017, JULY 6– 8 SPORTS. BUSINESS. CONNECTED.

Dieter Tremp / ISPO information center USA / Tel. +1-415-868-8882 / dietertremp@gmail.com

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Q&A

5 Questions for…

Deanne Buck EXECUTIVE DIRECTOR, CAMBER OUTDOORS

As we celebrate our 20th anniversary this year, our new name allows us to be more expansive in how we approach our work.

PHOTO COURTESY OF DEANNE BUCK

After a four-year process to reinvent the Outdoor Industries Women’s Coalition (OIWC), the nonprofit has a new name starting today. Camber Outdoors has a refined mission to be more inclusive—and more relevant—and will more broadly support the growing outdoor recreation industry. We sat down with Deanne Buck, executive director, to learn more about the decision and the organization’s goals. 1. REBRANDING IS ALWAYS A BOLD MOVE. WHY IS NOW THE RIGHT TIME FOR THE NEW CAMBER OUTDOORS? a We all hold tight to the belief that the outdoors are for everyone. That’s our driving vision, and it’s why we wake up in the morning and dedicate our lives to this organization. The best-kept secret of our industry is that we are technology, engineering and math cloaked in fun, passion, outdoors and healthy living. It’s critical that both women

and men prioritize and participate in talent acquisition and retention in which our employees mirror our current and future participant base. “OIWC” limited our ability for every single person, man and woman, to feel like a part of the solution. It was also an impossible name and acronym. People who are close to the organization, including myself, got flustered and blushed at their inability to “nail it.” We wanted a name and brand that felt inspirational and approachable.

2. HOW DID YOU DECIDE ON THE NEW NAME? a We started looking for a name that would more accurately reflect and include as many people as possible in our envisioned future—everyone’s outdoors. We quickly moved away from another descriptive acronym, as we wanted a name that would inspire boldness. The only name suggested to us that is fit for print was “Iron Maidens.” It was a play on “Iron Man” and a nod to some sort of rock-n-roll lifestyle. We retained Anthem Branding, a Boulder, Colorado-based agency, and they were part creative agency, therapist, cheerleader, partner and visionary. They sent a list of potential names over and camber was on the list. It felt like an “aha” moment. “Camber” is an upward curve that creates a deviation in a straight path. Without camber, the direction is linear; it’s status quo. 3. HOW WILL CAMBER OUTDOORS BE DIFFERENT FROM OIWC? a Camber Outdoors is bolder in its voice. Essentially, though, our work is the same. OIWC has so much great history, tradition and foundation that we did not want to leave behind. We also recognized the ultimate success of OIWC was including every single person in the solution. We’ve heard from many partners that, in addition to accelerating women’s leadership and cultivating cultures in which diverse experiences and people thrive, they were also interested in talent recruitment. We’ll build a community of women who are active and love the outdoors, but may not know about the career opportunities that exist in this industry. We’ll work with grassroots organizations with large networks of female participants, and with consumer

events such as REI’s Outessa.

4. WHAT’S YOUR BIGGEST FEAR ABOUT THE REBRAND? a I have, like, 20 fears that keep me up at night. I think the biggest is that it’s a very bold step that we’re taking. It’s not that we’re just dropping a letter from our acronym. We deliberately made that decision because we wanted everyone to feel included in the success. The new name doesn’t mean we’re moving away from our core, and it doesn’t mean we’re moving away from women. I’m worried that people who have been with us since day one might not realize that we’ll be more successful when we’re a more inclusive organization ourselves: we are about all women. We’ll be featuring many more women of color, as well as group photos of women and men together. Inclusion is making sure every single person—from the CEO of a company to the person who just had their first backpacking trip—sees the outdoors as a place for them. 5. WHAT DO YOU NEED FROM MEMBERS TO MAKE SURE THIS IS A SUCCESS? a Equity in the outdoors is not about a particular group or demographic. It is our responsibility as good stewards, just as conservation and climate change are. We need our corporate members to commit holistically to cultivating a company culture that is diverse and inclusive—not as a “nice thing to do,” but as a strategic business move. —Kassondra Cloos AUGUST 3, 2016 DAY 1

Q&A

5 Questions for…

Craig DeMartino

PRO ADAPTIVE CLIMBER

Craig DeMartino first discovered he loved climbing at a bachelor party for a friend who didn’t want to go a strip club. In 2002, it almost killed him. He was with a partner in Rocky Mountain National Park on a route they had never climbed. Because of a miscommunication, he fell 100 feet from the first belay ledge. He broke ribs, his neck, his back and three limbs. He spent nearly a year in and out of the hospital with surgery after surgery, and doctors said he’d never climb again. But after his right leg was amputated below the knee, he became the first disabled person to climb El Capitan, and later, the Nose, in a single day.

OUTDOOR RETAILER DAILY

1. HOW LONG DID IT TAKE TO START CLIMBING AFTER YOUR INJURY? a I kept my leg for 16 months after the fall, but then doctors said it would never heal, and I’d never get out of the walking boot. I couldn’t fathom living like that, not being able to climb, for the rest of my life. So, 18 months after the fall, I went back and had my leg amputated below the knee. I wanted to get back to the things I love to do. Once I amputated it, I was climbing four months later. Not well, but I was climbing. That was the most healing thing for me. 2. HAD YOU CLIMBED EL CAP BEFORE YOUR INJURY? WHAT MADE YOU WANT TO ATTEMPT IT IN A DAY? a The best I had done previously was six days and five nights on El Cap. It was the hardest thing I had ever done. It was super-burly, and I thought I’d never do it again, and that was with a healthy body. About three years after my leg was amputated, I was planning to compete in a speed competition for disabled climbers, kind of like the X-Games, and I emailed climber Hans Florine with the subject line “Amputee climber … no joke.” He saw that, and emailed me right back, and was like “Why don’t you come out to the Valley, and we’ll climb El Cap together?” An amputee had never attempted to do it in a day, and he thought I could. I thought it was pretty crazy. When we talked on the phone, I was literally sitting in a wheelchair, doing wheelies. I heard myself say yes, but I never thought it would actually happen. We ended up finishing in 14 hours. 3. HOW DO YOU USE YOUR OWN EXPERIENCE TO HELP OTHERS GET BACK OUTSIDE AFTER AN INJURY? a I work with kayaker Chris Wiegand, for an organization called Adaptive Adventures (adaptiveadventures.org). I’ve noticed that, in the adaptive climbing world, there’s a disconnect between people wanting certain kinds of equipment— things don’t fit

DeMartino and Wiegand are speaking at 2 P.M. today. Check outdoorretailer.com’s event listings for the location. It can be difficult to know how to market to people with disabilities, but the adaptive market is virtually untouched. Learn how to be respectful, helpful and welcoming to customers with disabilities.

disabled climbers right, for example, or they need something tweaked— but no one is marketing to them. I’ve gone to my sponsors [Editor’s note: DeMartino is sponsored by Arc’teryx, Bluewater, Evolv and Trango] and asked why we don’t market to that demographic. They’ve said there’s not an easy answer.

4. WHAT DO YOU DO AT ADAPTIVE ADVENTURES? a We work with people to get them back outside. Whether they have PTSD or they’ve lost a limb, I take them climbing. I tell them how I used climbing and the outdoors to get my life back. Chris teaches them how to kayak and SUP. A lot of people have these injuries, or they’re born a particular way, and they’re told, “You can’t do these things.” Really, they can do whatever they want. 5. THERE ARE SO MANY PEOPLE WHO BEAT THE ODDS AFTER DOCTORS SAY THEY’LL NEVER CLIMB AGAIN. WHY DO YOU THINK DISABLED PEOPLE ARE SO OFTEN TOLD THERE’S NO CHANCE THEY CAN BE ATHLETES AGAIN? a That’s the $10 million question. I feel like doctors say that because they kind of have to cover their butts. If a doctor tells them they should go out and climb a rock, and then they get hurt, they’re going to come back and say, “That doctor, or that physical therapist, told me to do that and now I’m paralyzed.” For me, it’s kind of like, I got hurt so badly, so why not? I know how to recover. Not that I want to get hurt again, but I don’t want to pass these things up. —Kassondra Cloos

PHOTO COURTESY OF CRAIG DEMARTINO

DeMartino climbing in Ten Sleep Canyon in Wyoming.

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Q&A

5 Questions for…

Florian Schulz

CONSERVATION PHOTOGRAPHER

Musk oxen, Alaska

Florian Schulz began photographing nature as a teenager in Lake Constance, Germany. He won his first award at 14, for a haunting image of a fox killed by a car. His latest book, The Wild Edge, focuses on the interdependence of ecosystems along the Pacific Coast, from the warm waters of Baja to the Arctic National Wildlife Refuge. 1. WHAT WAS YOUR GOAL WHEN YOU PUBLISHED THE WILD EDGE? a I wanted people to think about the interconnectedness of the natural world. Actions we take close to home can affect animals that are far away. We have to think about what’s happening in the Arctic, in the Arctic Ocean, if we still want to watch gray whales swim by the coast

OUTDOOR RETAILER DAILY

of California. In the book, we put maps sideways because we wanted to provoke people to look at the world in a different way. For me, it was telling this story that the world is a web of life, and that we need to look at the bigger picture.

2. WHAT ARE YOU WORKING ON NOW? a I’ll continue to work in Baja and

3. HOW DO YOU APPROACH TAKING PHOTOS TO BEST COMMUNICATE YOUR CONSERVATION ETHIC? a Even at 14, I cared about nature already, before I became a professional photographer. I’ve realized how small our world is becoming, how few places left are still truly wild, especially since I’m European. We have castles that are 1,000 years old, but what we have lost in Europe is the kind of untouched nature that still exists in North America. But things are changing here, too. People think we have unlimited land. I can’t just go to Yellowstone and photograph some wolf. I need to photograph nature in its entirety.

Come hear Schulz speak about his work at the Conservation Alliance Breakfast tomorrow, Aug. 4, at 7 a.m. at the Marriott City Creek.

In my work, I incorporate animals as part of the landscape. I tell stories about those animals that were very emblematic of those wild places. I can’t just say, “Oh, I’ll just harvest the beauty here, and then move on to the next spot and the next spot.” It’s more than just the photograph—it’s soaking up the place. Breathing it, feeling it.

4. PEOPLE FLOCK TO PLACES THEY SEE IN PICTURES. DO YOU THINK ABOUT THAT WHEN YOU DOCUMENT THESE PLACES? a Good question: Are we basically loving certain areas to death? If you think about parks like Yellowstone, or Grand Teton, or, now, Denali... maybe. Denali has changed completely from when I first went there. There were very few people and hikers there then. Now the tourism industry has built this enormous flow of people going into the park. Of course, if it’s managed well, I think it’s possible to still maintain the overall integrity of parks. But what the crowding says to me is that we need more of those wild spaces, and they need to be diversified. It shows how people need to be in touch with nature, even if it’s just through a brief visit. 5. HOW CAN WE FOSTER APPRECIATION FOR THE OUTDOORS IN KIDS? It’s important that we use this opportunity to educate them about conservation. My wife and I have two little boys, 1 and 4, and our goal is to get them outside as much as possible. The first time you connect with nature may be seeing a moose or wading through a creek with bare feet, or going on a camping trip. It could even be just a dayhike. That will stay with children forever. —Kassondra Cloos

PHOTOS COURTESY OF FLORIAN SCHULZ; CONSERVATION ALLIANCE

Alaska. Western North America is such a huge area and there’s so much to explore and to dedicate time to. I’m working on a film with my brother to help show people unknown areas of the wilderness. I’ve spent two years in the Arctic National Wildlife Refuge. We have the chance to protect it once and for all—right now. We want to show the public, and politicians, what is really in the Arctic, which has been called a “wasteland.” We have the chance to help, I hope, to protect the Refuge. I think what we’re able to do is bring it to life in ways that people were never able imagine. Think about thousands of geese, tens of thousands of caribou, migrating. We’ve been able to capture that in a breathtaking way.

Timberland and

preview The spring 2017 TrAiLworK CoLLeCTion

Booth #34149

Made for the Modern trail

NEWEXHIBITORS MEET THE NEW KIDS ON THE BLOCK

Bureo

SEE IT HERE

Booth VO2072

The Ahi Skateboard is made in California from 50 square feet of recycled fishing nets.

The double kicktail design includes a concave deck, scales for traction and a custom griptape pattern.

“ We founded Bureo out of a love for the ocean. Through surfing and global travels, we have become hyper-aware of the immense amount of plastic ocean debris. Our mission is to find innovative solutions to this growing problem.” —David Stover, co-founder

Jack Wolfskin

PHOTOS BY COURTESY

THE PITCH: We are at home in the outdoors. Whether in wind, rain, snow or cold, our outdoor clothing, footwear and equipment has proven itself. Our products are based on leading technologies and combine weather protection with high-wear comfort. We make products for people who enjoy being outdoors, exploring foreign places and addressing nature and people with respect. It is with this belief that Jack Wolfskin has been successfully developing high-quality as well as functional outdoor products in Germany since 1981. jack-wolfskin.com

Carver Roundhouse 65mm 81A wheels are soft and grippy.

THE PITCH: Bureo designs and manufactures a line of sustainable action sports products made from repurposed fishing nets. By offering recycled, highquality products, Bureo hopes to support recycling

development and local job growth. Our current product offerings include a cruiser skateboard and line of sunglasses with materials sourced from Chile through the team’s Net Positiva initiative, Chile’s

SEE IT HERE

Booth PV2105

The tunnel hood is individually adjustable.

Small pockets hide key items and reflective hits increase visibility.

Durable, 3-layer construction repels wind and rain while venting body heat.

first-ever fishnet collection and recycling program. Net Positiva provides fisherman with environmentally sound places to dispose of their old or damanged nets, while Bureo receives highly recyclable and durable raw materials. bureo.co

“ At Jack Wolfskin, the product is the heart of our brand. Our mission is to inspire our customers with innovations and newness. Only when we can unite modern design and innovative technologies with a high level of functionality that perfectly meets the needs of our customers, can we be satisfied with our work.” —Melody Harris-Jensbach, CEO AUGUST 3, 2016 DAY 1

NEW EXHIBITORS

Provides natural lubrication to soothe chafing from sports such as biking, hiking, climbing and water sports

Green Goo by Sierra Sage “ Save money and space in your first-aid kit with one jar of Green Goo, which replaces more than 25 different first-aid treatments.” —Jodi Scott, CEO and co-founder

SEE IT HERE

Booth VO2385

Helps relieve symptoms associated with insect bites, cuts and scrapes, cracked hands, poison ivy, cold sores, sunburn, chapped lips, blisters, ingrown toenails, fungal infections and chafing

Enriched with a high concentration of antibacterial and antiseptic herbs designed to help repair and heal wounds

THE PITCH: Green Goo offers medicinal alternatives to your traditional first aid and body care products for remote medical practices and everyday conveniences. Green Goo by Sierra Sage is family owned and operated. We are “Rethinking First Aid,” striving for a world

where natural products are more effective and affordable. Bringing farm to pharmacy, we hope to improve the health of the Earth. Our innovative herbal first-aid products advance healthcare practices across the globe by being the first line of defense against

infection. Embracing only the purest, most sustainable herbs, our products help heal without increasing antibiotic resistances. Green Goo is perfect for remote medical practices and everyday use. greengoohelps.com

SEE IT HERE

High Brew Coffee

Lightly roasted, coarsely ground pure Arabica beans

Grounds soak in cold water for up to 16 hours before they’re filtered.

Available in five flavors in four- or 12-packs

“ High Brew was born from an adventure of a lifetime. In 2012, my wife and I homeschooled our kids while sailing around the Caribbean. We needed a refreshing beverage to provide the natural energy to fuel our journey. We found it in cold brew coffee. Later, we decided to package it in a convenient, lightweight can that’s ready whenever and wherever you need it.” —David Smith, CEO

OUTDOOR RETAILER DAILY

PHOTOS BY COURTESY

THE PITCH: Getting great coffee used to mean waiting in line at a coffee shop, but not every campsite has one of those. High Brew puts expertly crafted cold-brewed coffee in a can to enjoy whenever and wherever you want it. High Brew was the first ready-to-drink, shelfstable cold brew coffee on the market and it is now available in all 50 states. At High Brew, we believe that great coffee can help you navigate anything the day throws your way and we are dedicated to serving up an elevated coffee experience to help you meet each day’s adventures. highbrewcoffee.com

Booth PV1165

SA RA GO SS A PH OT O

JO RD I

UN1TED

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NEW EXHIBITORS

Integrated butler tray attachment (not shown) for food prep and serving

SEE IT HERE

Igloo Coolers

Booth PV3253

Rugged, oversized wheels can handle any terrain

“Igloo is a thread in the fabric of the American Dream. Was it the newly found mobility sweeping the nation that inspired the first Igloo product, or did Igloo actually inspire folks to get outside by providing them freedom from power and plumbing?” —Mark Parrish, president and CEO

C O M E

S E E

THE PITCH: The Igloo story began shortly after World War II in the oil fields of Texas. Drinking water was often carted to the fields in wooden buckets. In 1947, a couple of entrepreneurs developed a first-of-its-kind insulated metal container that kept water cool while preventing leaking and

U S

A T

from the first all-plastic ice chest, to the first personal cooler, to its latest innovation, the Trailmate all-terrain, wheeled cooler (above). Through it all, we’ve never lost sight of our true goal—creating products that enable the pursuit of happiness. igloocoolers.com

contamination. These new ‘coolers’ defined a category of products and quickly replaced the unsanitary and soon-to-be-antiquated wooden water buckets. Since then, Igloo has been helping folks get outside, work hard and play harder through a steady stream of significant innovations:

B O O T H

# BR733

DON’T JUST WORK OUT. ROCK OUT. SPARK CARDIO + MUSIC GPS FITNESS WATCH

A FITNESS WATCH WITH HOURS OF MUSICAL MOTIVATION INSIDE.

PHOTOS BY COURTESY

Includes two builtin bottle openers, a dry storage compartment (for phones), and multiple accessory pockets

one give backbadge = one kid outside If every Outdoor Retailer attendee purchased a Give Back Badge, we could help 35,000 youth get outside. That’s the idea behind the Give Back Badge program by Outdoor Retailer, beneﬁtting Outdoor Foundation and in partnership with Outdoor Industry Association. For a $15 donation, outdoor companies and individuals can give a park experience to a young person and get a special badge that includes a Jeremy Collins patch. 1. Come by the Outdoor Industry Association / Outdoor Foundation booth (#BRL200) and pick up your Parks4Kids Give Back Badge. 2. Proudly wear your patch on your Outdoor Retailer badge to show your commitment to getting kids outside. 3. Get others to purchase a Give Back Badge. Proceeds go to the Outdoor Foundation’s Parks4Kids program.

GET SOCIAL WITH US #MYOUTDOORSTORY

WE ARE THE OUTDOOR INDUSTRY. BE A PART AND JOIN OIA!

MEET YOUR CONSUMER WHAT’S THE BETA ON CLIMBERS? 15% OF THE U.S. OUTDOOR CONSUMER POPULATION Both indoor and outdoor climbers are more likely to be...

THE URBAN ATHLETE

THE ACHIEVER

DEMOGRAPHICS

GENDER

MEDIAN AGE

MARRIED

HAVE KIDS AT HOME

LIVE IN CITY CENTER OR OUTSKIRTS

INDOOR

MALE 58% FEMALE 42%

62%

68%

55%

OUTDOOR

MALE 67% FEMALE 33%

63%

66%

48%

A RETAILER’S DREAM

HEY BIG GEAR-SPENDER

84% of climbers prefer to shop at brick and mortar locations.

This segment spends on average $1,258 more than the average U.S. outdoor consumer on outdoor apparel, footwear, equipment and gadgets/ electronics annually.

CLIMBERS LOOK TO RETAILERS TO PROVIDE THE FOLLOWING...

INSPIRES ME TO GET OUTDOORS 60% 65% INSPIRES ME TO PARTICIPATE IN NEW OUTDOOR ACTIVITIES 60% 58% OFFERS CLASSES FOR BEGINNERS 46% 46% OFFERS RENTAL EQUIPMENT

APPAREL

EQUIPMENT

INDOOR CLIMBERS $347

INDOOR CLIMBERS $308

OUTDOOR CLIMBERS $360 AVG. CONSUMER $137

OUTDOOR CLIMBERS $362 AVG. CONSUMER $122

FOOTWEAR

GADGETS/ELECTRONICS

INDOOR CLIMBERS $280

INDOOR CLIMBERS $248

OUTDOOR CLIMBERS $307 AVG. CONSUMER $123

OUTDOOR CLIMBERS $303 AVG. CONSUMER $81

44% 45%

*/^ denotes values higher/lower than all outdoor consumers at a 95% level of confidence.

Source: 2014 outdoor consumer segmentation study conducted by Outdoor Industry Association

Get in the know: outdoorindustry.org/consumervue

MADE IN AMERICA Visit the Made in America Showcase located at the upper concourse area next to the New Product Showcase.

View the full list of sessions in the education section of this OR Daily.

NEW EXHIBITORS SEE IT HERE

Booth PV1176

Kate’s Real Food

Made with organic whole ingredients

Available in five flavors

“The roots of Kate’s Real Food—my passions—encompass my vision: to inspire outdoor adventure and health as far as we can reach.”

My bars taste real because they are. It started with what was in my cupboard: dried fruits, oats, nuts, chocolate. In every bite, you experience the texture and flavor of each

ingredient they contain. You can stay out skiing or playing in the mountains for hours on end—they satiate and sustain the body. katesrealfood.com

with Romi Kristl PHOTO: Jeff Brockmeyer

—Kate Schade, founder

THE PITCH: The inspiration to create Kate’s Real Food came from my friends, who loved my homemade bars so much they would not leave me alone about selling them.

The source for innovative textile solutions

ORSM16 Booth 40051 Happy Hour benefitting LEAVE NO TRACE at booth #17040 on Thursday, August 4th & Friday, August 5th at 4:30pm.

NATIV E YE WEA R . CO M NTV Outdoor Retailer Ad series.indd 1

S A N I TA S 7/18/16 4:22 PM

U.S./Canada: info@conceptiii.com 732.530.1976 Europe: info@conceptiii.co.uk +44.1756.702100 www.conceptiii.com

PHOTOS BY COURTESY

Each bar has between 5 and 9 grams of protein.

“Stop by and see our marvelous products at booth 6038!”

Wear More.Wash More. Wash Less

Polygiene Odor Control Technology

”In my personal testing of Polygiene treated gear I’ve found it to be very effective not only improving my enjoyment of running and skiing, but also allows me to skip laundry time more often – I hate to fold. Getting home from a long day of skinning or a 12mi training run, the last thing I want to do is laundry.” — Gear Institute by Tal-ee Roberts, April 2016

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.

WHAT WOULD YOU DO WITH 3 EXTRA DAYS? Polygiene keeps garments odor-free and wearable longer, saving water, energy, and time associated with repeated washing. Skipping one load of laundry per week adds up to three days of free time over the course of one year—less washing means more time to pursue your passions.

MEET US AT ORSM 2016 BOOTH 40051 polygiene.com

THEGALLERY HOT NEW PRODUCTS AT SUMMER MARKET 1. Explore a universe of self-expression

with KEEN’s new UNEEK O2. This lightweight, open-air sneaker keeps you smiling and styling. Ditching traditional machinery and conventional materials for a simple two-cord construction, UNEEK O2 is unbelievably versatile and comfortable. Every aspect of UNEEK compliments the natural shape of the foot, providing a balance of superior feel, movement and comfort. (MSRP $90) #32183 keenfootwear.com

2. The Helinox Chair Two Rocker packs

small and offers up a ton of comfort. With a high, supportive back and removable rocking feet, this chair is equally perfect for chilling in camp and lounging on the front porch. (MSRP $180) #10039 helinox.com

3. Fjällräven’s Abisko Trekking Tights follow the aesthetic of a cycling or running tight, but with added durability and functionality. The technical tights are built from a dense, high-performance stretch fabric that wicks moisture. Kevlar-like reinforcements at the knees and seat provide extra protection. A gusset at the crotch and low-profile flatlock seams minimize chafing. Available for men and women. (MSRP $175) #14013 fjallraven.us 4. The Camp Couch is TravelChair’s entry to the latest trend in outdoor seating: inflatable hammocks. The 2.5-pound Camp Couch comes with a tethering stake and cupholder. Once inflated, the dry-bag-meetsseating-solution comfortably accommodates up to three adults, or one lying down. Perfectly suited for campsites, beaches, outdoor concerts and parks, the Camp Couch is made of durable ripstop nylon with a PU backing. (MSRP $70) #32039 travelchair.com

PHOTOS BY COURTESY

All product descriptions in The Gallery are provided by the companies and edited for clarity and space. AUGUST 3, 2016 DAY 1

NEW PRODUCT GALLERY

1. Falke’s double-layered sports bra is

designed for maximum support. Suited to high-intensity sports, the zipped front closure and wide, stabilized shoulder straps ensure a compression fit. The fabric’s moisture-wicking properties will help keep you cool and dry. (MSRP $85) #32150 falke.com

OUTDOOR RETAILER DAILY

2. The Rockhopper by Butler kids’

overshoe is made to fit over any child’s shoe. The patented accordion pleat opens wide for easy on/offs, then cinches securely to prevent unwanted movement. It’s constructed from one mold, is lead- and phthalate-free and available in six colors, from toddler size 5 through kid size 5. (MSRP $30) #30189W us.butlerboot.com

3. Simple, sleek and skillfully crafted, the ultralight Wallaby hammock will follow you wherever you go. A smaller, lighter cousin to Kammok’s Roo camping hammock, the Wallaby is fit for any adventure. Premiering Gravitas microlight diamond ripstop fabric and a superior suspension system, the Wallaby holds up to 400 pounds. (MSRP $65) #VO2191 kammok.com

4. With an updated shape and build for 2017, The Boardworks Surf Eradicator is a fast and versatile race SUP designed for elite and recreational racers alike. This board is meant to excel in flat water to ocean races, downwind, in and out of surf and in glassy to choppy water conditions. (MSRP $1,429) #38133 boardworkssurf.com

PHOTOS BY COURTESY

NEW PRODUCT GALLERY

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1. The Axis Rechargeable Headlamp is

the latest addition to Princeton Tec’s collection of quality, powerful lighting. This 200-lumen headlamp is bright enough for any nighttime mission and recharges via a USB port on the bottom. The Axis Rechargeable uses a simple dial system, rather than a button, to change modes and dim the light—even while wearing gloves. (MSRP $59) #23001 princetontec.com

OUTDOOR RETAILER DAILY

2. Designed to provide the best in

spacious family camping experiences, Wenzel’s Eldorado 10 tent features a convertible screen house, mesh roof vents and a 90-inch peak height, providing abundant airflow. A zippered curtain separates the rooms, which sleep up to 10 people total. The pre-attached guylines enable quick set-up and enhanced stability. (MSRP $280) #10026 wenzelco.com

3. The Wild Country REVO is the first bi-directional assisted locking belay device. Designed to overcome one of the most common causes for belay-related accidents—misloading the rope—the REVO is forged with high-strength aircraft aluminum. It features an open release button and a durable, panic-proof locking mechanism. The REVO is compatible with ropes from 8.5 to 11mm and any carabiner up to EN 12275. (MSRP TBD) #35073 wildcountry.com

4. The Goal Zero Yeti Lithium line is the company’s most powerful yet, with increased surge allowances and advanced lithium battery protection. Combine those with a sleek design and it makes for a lightweight, big power solution. From the outdoors to the indoors, it’s the perfect power solution for a variety of projects. (MSRP $700$2,000) #BR601 goalzero.com

PHOTOS BY COURTESY

Quest 2.0 The ultimate travel and adventure underwear featuring SAXXâ&#x20AC;&#x2122;s BallPark Pouchâ&#x201E;˘. Designed for contact-free support, this 3D hammock-shaped pouch keeps everything in place, thanks to mesh panels that prevent skin-against-skin friction, and no exposed stitching for chafe-free comfort.

Come see us at booth #36170

NEW PRODUCT GALLERY

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1. The North Face’s F16 Summit Series FuseForm Pack

represents the first time the proprietary FuseForm technology appears in hardgoods. Durable Cordura yarn seamlessly reinforces areas of high use. The pack features a removable waistbelt and framesheet for summit pushes, a backcountry wand carry system, a toplid that doubles as a rope carry system and reinforced garages for ice axe tips. (MSRP $239) #35051 thenorthface.com

OUTDOOR RETAILER DAILY

2. The Primus PrimeTech Stove set features two

nesting pots—one aluminum and one hard-anodized pot with ceramic nonstick coating. This set functions for the demanding trekker and includes a windscreen with integrated burner and Piezo igniter, regulated burner for performance in all temperatures and ETA technology for optimized fuel efficiency. The set is available in 1.3L and 2.3L sizes. (MSRP $130$140) #13009 primus.us

3. The SealSkinz Halo Run Glove is a worthy sibling to the popular Halo Cycling Overshoe. Powerful LED lights on the back of the hand increase the wearer’s visibility on roads and trails with two modes—flashing and steady—and last up to 200 hours. The gloves are closefitting with single layer construction, elasticized double cuffs and silicone pull-on tabs. They’re touchscreencompatible, with an excellent range of motion and a silicone grip palm. (MSRP $58) #PV1217 sealskinz. com/us

PHOTOS BY COURTESY

NEW PRODUCT GALLERY

is portable, lightweight and sets up in a snap with shock-cord construction. It packs easily into its custom carrying case, making it portable enough for any adventure. With the Nomad Hammock Stand, there are no more obstacles when it comes to hammocking. (MSRP $250) #10001 eaglesnestoutfittersinc.com

OUTDOOR RETAILER DAILY

2. This women’s dress shirt is made from Ibex’s new

Lumen fabric, which brings together the inherent strength and soft feel of silk with the performance of merino wool. Blending silk and wool creates a 100 percent natural-fiber fabric that stands up to the roughest wear and tear. (MSRP $120) #39197 ibex.com

3. Credible in the city and incredible in the woods,

Merrell’s Burnt Rock shoe lets you enjoy the best of both worlds with a natural blend of leather and outdoor-inspired hardware. Comfort is a three-part equation: air-cushioned heel, EVA midsole, and a contoured footbed with organic odor control. The grippy outsole provides traction from city to summit. (MSRP $110) #32127 merrell.com

PHOTOS BY COURTESY

1. The Eagles Nest Outfitters Nomad Hammock Stand

NEW PRODUCT GALLERY 1. Duckworth’s Vapor Brief is made of

3 1

patent-pending Vapor Wool, which combines fine-micron Helle Rambouillet merino wool with a blend of recycled polyester and plant cellulose. It’s a lightweight, fast-wicking and highly breathable warm-weather fabric fit for endurance activities where sweat management and quick drying are critical. The heathered tri-blend fabric transitions from casual to technical. Made in the USA. (MSRP $40) #VO2171 duckworthco.com

2. MiiR is introducing Widemouth Water

3. Outdoor Research Women’s Nantina Jeans are designed with flattering, durable and technical features. Made with Cordura denim fabric, these jeans are made to outlast your most challenging days. Their modern styling makes them a staple in your day-to-day wardrobe, too. (MSRP $99) #39213 cordura.com

TOTAL PROTECTION CRAGHOPPERS IS GOOD FOR YOUR HEALTH

SOLAR SHIELD

Insect Shield® insect repellent apparel.

Up to UPF50+ Sun-protective clothing.

From lost ancient cities to safari plains, Craghoppers clothing is designed to protect you for every journey - repelling mosquitoes and other biting insects carrying diseases such as Zika Virus, Malaria or Dengue Fever.

PHOTOS BY COURTESY

Bottles for easy filling, drinking and cleaning. These BPA-free, chemical grade, stainless steel bottles feature Thermo 3D double-wall vacuum insulation to keep contents cold for 24+ hours or hot up to 12. They’re spill-free and don’t sweat. Available in 16, 20 and 42-ounce sizes, and each bottle sold supports clean water projects. (MSRP $30 for 20-oz) #VO2280 miir.com

NEW PRODUCT GALLERY

the Mammut Seon Transporter 26 features a “work” compartment for daily essentials and a “climb” compartment for climbing gym gear. Weatherproof and extremely comfortable with anatomically shaped, soft padded shoulder straps, the Seon Transporter is the perfect pack for active commuters. (MSRP $140) #3013 mammut.ch

2. More than a couch, the Snow Peak Campfield Futon is lightweight, stowable camp furniture that

transforms into a bed, three individual chairs or stacking shelves. It features durable cushions and tool-less setup. It weighs 37.5 pounds. (MSRP $750) #23007 snowpeak.com

3. The new Woolrich Hartington EcoRich Short for women is made from a 100-percent organic cotton dobby twill with a 5-inch inseam and a relaxed elastic knit-rib waistband with drawcord. The Original Buffalo Check heritage plaid is available in teaberry, shadow and camel. (MSRP $49) #19001 woolrich.com

PHOTOS BY COURTESY

1. Made for modern working life,

Vista Outdoor and its portfolio of leading outdoor recreation brands instill passion into products that help outdoor enthusiasts achieve independence and success in the activity of their choice. Visit us at booth #15041.

VISTAOUTDOOR.COM

NEW PRODUCT GALLERY

dresses in one, reversible between tiny polka dots and stripes. The polyester/cotton fabric makes it wearable for work or travel. The cap sleeve gives shoulder cover when going inside to outside. The shape is figure-flattering with a slight flare for comfort. Available in five stripe/ polka dot color combinations. (MSRP $69) #33035 ojaiclothing.com

2. The Hammock V is an air pad

designed specifically for hammocks. The Hammock V features Klymit’s signature body mapping technology and has non-slip regions to keep your

pad and sleeping bag in place all night long. The sleeping pad has an R-value of 1.3 and weighs 1.6 pounds. (MSRP $140) #BR611 klymit.com

3. Helle introduces the Saga Siglar, a replica of a historical Viking utility knife design. It’s crafted from Helle’s renowned triple-laminated steel and curly birch wood painstakingly shaped, polished and oiled. The Saga Siglar is beautifully simple, useful and unpretentious. It’s notable not only for its historical interest, but also as an excellent all-around outdoor knife. (MSRP $114) #BR317 helle.no

PHOTOS BY COURTESY

1. The Ojai Clothing Chi-Dress is two

Made from nature to stand up to the elements. Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish. It’s up to three times more durable than existing non-fluorinated repellents and delivers peak performance on cottons, synthetics and blends. To protect your performance fabrics, turn to the finish that’s sourced from nature.

Discover more at teflon.com/ordaily

© 2016 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company. The USDA Certified Biobased Product label is a registered trademark. The USDA Certified Biobased Product label is a certification mark of the U.S. Department of Agriculture. The bluesign logo and bluesign are registered trademarks of bluesign technologies ag. ®

NEW PRODUCT GALLERY 1. The Petzl Corax is a versatile, adjustable and easy-to-use harness that’s durably constructed for summer and winter activities. The waist belt is equipped with two DoubleBack buckles which center the harness, keeping the equipment loops in optimal position. Adjustable leg loops make it comfortable for anyone. (MSRP $60) #4027 petzl.com

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mountaineering goggles, the new Sunski V7 with a double-nose bridge design adds modern curves and a fashionable twist to an iconic style. The V7 features oversized, polarized lenses for robust sun protection, hand-polished polycarbonate frames and five-spoke durable hinges. (MSRP $58) #BR514 sunskis.com

3. From the gym to the office, fresh design meets subtle security details in the PacSafe Vibe 20L anti-theft backpack. Security features include: slashguards, RFID-safe pockets to keep personal information secure, RoobarAT system to lock multiple compartments with a single padlock and a PopNLock security clip to secure the backpack to a fixture. (MSRP $90) #23033 pacsafe.com PHOTOS BY COURTESY

THROUGH THE PROGRAM EVERY LIFESTRAW PURCHASE PROVIDES A YEAR’S WORTH OF SAFE DRINKING WATER TO SCHOOL CHILDREN IN INDIA AND KENYA.

VISIT US AT BOOTH #39181

2. Inspired by expedition-style

WWW.LIFESTRAW.COM

VIEW THE NEW COLLECTION a t B o o t h PV 2323 o r c o n t a c t u s a t T: 917 675 7254 E: u sa . sh o wr o o m@ J o u les . c o m

NEW PRODUCT GALLERY 1. GCI Outdoor’s new SunShade Eazy

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Chair features the SPF SunShade, which is adjustable and collapses flat. Maximizing sun protection, it’s made of an SPF 50 fabric. Hard arms offer a solid surface for sitting down or standing up, and a broad backrest and extra wide tension seat make this a comfy chair for anywhere. Cup holder and carry bag included. (MSRP $50) #13001 gcioutdoor.com

2. The Topo Designs Western Shirt is

a new take on an iconic style, with lightweight cotton and oversized buttons. These Topo Designs custom plaid shirts have a trim fit with subtle Western styling on front and back. Made in the U.S. (MSRP $129) #VO2276 topodesigns.com

PHOTOS BY COURTESY

3. Double the comfort, double the fun with the Kelty Tru.Comfort Doublewide sleeping bag. Key features include Cloudloft insulation, two built-in blankets, ample venting, zip-off top layer, and an oversized hood to fit two regular pillows. Built for two, with all the individual comforts of home. (MSRP $180) #24027 kelty.com

Transform your show badge into a Give Back Badge. • Your donation of $15 helps one kid get outside. • Purchase at main entrance badge pick-up or at the Outdoor Industry Association / Outdoor Foundation Booth (#BRL200) • Show off your badge and help us get more kids outside!

ORIGINAL ART BY JEREMY COLLINS

Brought to you by

Keep your cool. Introducing the only tumbler with an insulated lid to keep your cold drinks colder for longer. Available in 22 oz and 32 oz sizes. Visit our booth to learn more about our new products and innovations.

INSIDER’S GUIDE TO SLC

Insider’s Guide Psst—There’s more to SLC than the Salt Palace. Let a local lead you to the best, coolest, buzziest spots in town.

BURGER Proper Burger Company. Although it’s not the closest burger place to the Salt Palace, it is the coolest. They have skee ball, shuffleboard and pool for you to indulge in along with some unique burger options. (865 Main St. | 1.3 miles from Salt Palace)

Wafiq Ali

Director of Sales, Power Practical Years in SLC: 7 Instagram: @WafiqAli

PIZZA JOINT The Pie Hole is an awesome New York-style pizza place. It’s pretty grungy, but the pizza is great and they sell by the slice. (344 S. State St. | .7 mile from Salt Palace)

“ I am in charge of selling products, both online and to retailers. I also handle some of our social media marketing, where I get to connect our brand with influencers who go on epic adventures.”

BREAKFAST Although you might feel like you’re in an industrial park, doesn’t be fooled: The Garage on Beck serves up some serious grub. For starters, you have to try their version of “Funeral Potatoes,” which I’m told is a Utah thing. [Editors’ note: They’re fried, cheesy potatoes rolled in corn flakes; pictured.] The patio is larger than the bar itself, so I suggest sitting outside if it’s a nice day. It seems like an awkward place for a bar/ restaurant, but the oil refinery backdrop only adds to the biker bar ambiance. (1199 Beck St. | 2.1 miles from Salt Palace)

OUTDOOR RETAILER DAILY

DRINK BREWERY The Bayou is my favorite place to drink beer in Salt Lake City. With more than 200 brews on the menu, it can be a little intimidating to pick a pint. But just ask the bartenders for advice and they can find you something tasty. The food menu consists of everything Cajun. I love their Cajun Chicken Sandwich and Crawfish Etouffee. (645 S. State St. | 1.1 miles from Salt Palace) COCKTAIL BAR When you’re in the mood to drink fancy cocktails in a barely lit room, go to Bar-X. They make a killer whiskey sour. You might have to wait in line, because the place will get pretty crowded after 10 p.m. Grab a GreenBike from the city’s bike share program and you’ll be able to get the best parking in the house. (155 E. 200 S | .6 mile from Salt Palace)

COFFEE Located in the Lower Avenues, Jack Mormon Coffee is the absolute best. Technically, it’s a shop that sells fresh-roasted coffee. You can get a cup while you’re waiting for your beans. Try a nitro cold brew and you won’t be disappointed. (82 E. St. E | 1.1 miles from Salt Palace)

PLAY

DAYHIKE-ABLE PEAK Little Black Mountain is one of SLC’s best-kept secrets. With more than 2,500 feet of elevation gain, this hike can be kinda rough in the middle of the summer, so get an early start. An Uber/Lyft ride from the Salt Palace to the trailhead runs about $9. (992 Terrace Hills Drive; park in the culde-sac a few hundred yards away | 3.1 miles from Salt Palace) SPOT TO WATCH THE SUNRISE/ SUNSET Hike to The Living Room to see a classic Salt Lake City overlook. It’s really easy to get to—less than 5 miles from downtown. I personally love the stone “chairs” and lounge area. This hike is just over a mile. (497 Colorow Dr. | 4.2 miles from Salt Palace) BIKE RIDE Less than a mile from the Salt Palace lies City Creek Canyon, a steep maintenance road that closes to cars on odd-numbered days. (State St. and 2nd Ave. | .6 mile from Salt Palace) SCENIC GETAWAY Emigration Canyon is an awesome 20-minute drive. Just head toward the mountains on 800 South. Once you go through the canyon, you come out on the other side to face East Canyon. [Emigration Canyon Rd. | 8.1 miles from Salt Palace]

PHOTOS BY COURTESY (3); ISTOCK.COM

EAT

BEST BEACH & SPORT SUNSCREEN

The ONLY brand in EWG 2016 guide to receive TOP RATINGS on both Mineral and Non-Mineral Sunscreens and Lip Balms. Check us out at Booth #31027E P R O T E C T • N O U R I S H • R E PA I R • H Y D R AT E beyondcoastal.com

OUTDOOR RETAILER SHOW INFO

Summer Market 2016 Attendance Guidelines

Taxi Cabs

Only qualified members of the trade are invited to attend.

Taxis are no longer regulated by the government in Salt Lake City. Please be sure to establish your cab fare before you start your ride.

Trade Show

Wednesday, Aug. 3 - Friday, Aug. 5 9 a.m. – 6 p.m. Saturday, Aug. 6 9 a.m. – 3 p.m.

Utah Yellow Cab (801) 783-1556; utahyellowcab.com

Ute Cab Co. (801) 359-7788; utecabco.com

Registration

City Cab Co.

Now there are more full registration locations to serve you: West Entrance (across from Vivint Smart Home Arena) East Entrance (across from the Marriott City Creek)

Registration Hours

Wednesday, Aug. 3........8 a.m. – 6 p.m. Thursday, Aug. 4............8 a.m. – 6 p.m. Friday, Aug. 5.................8 a.m. – 6 p.m. Saturday, Aug. 6............8 a.m. – 2 p.m.

Shuttle Service

ISPO Online Lounge

Located on the upper level concourse of the South Lobby Open daily before and during show hours. The Online Lounge will also be fully operational on the day before the show opens and during the last day of set-up for all exhibitors.

Exhibit Hall

OR Show Management Office

Parking

Paperless Press Room

Business Center

The Business Center is located on the upper concourse in the northeast corner of the building.

No Photos

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call (801) 534-4705 to report name and company on badge, if possible. Approved media photographers will have a flag on their badge to help easily identify them.

OUTDOOR RETAILER DAILY

Located near MR 150 (under the triple escalator) to treat minor health problems such as blisters, headaches, hangovers, etc.

Mother’s Room

A Mother’s Room is located under the triple escalator near MR 150.

Dogs at Outdoor Retailer

Salt Palace Convention Center 100 South West Temple Salt Lake City, UT 84101 Underground parking is available for $12 per day. The entrances are located on 200 South/200 West and 300 West/90 South. Additional parking is located across the street from the Salt Palace Convention Center at City Creek Mall.

First Aid and Medical Staff

Located in MR 257

Located in MR 254 C

The Retailer Lounge

Located in MR 254 B Overlooking the show floor, the Retailer Lounge is a quiet respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free Wi-Fi, charging stations, refreshments and—above all else—quiet. Located just beyond the Business Center.

Children at Outdoor Retailer

Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in or move-out.

We encourage you to use the awardwinning facility Camp Bark-a-Lot (campbarkalot.com). If you are planning to bring your dog to the show, please be sure to follow these simple rules: a Register your dog at the registration counter at the East Entrance. a Animals are not allowed on the show floor during move-in/move-out. a Sign a waiver agreeing to the rules and requirements. a Make sure to walk your dog outside regularly to avoid any accidents. a If an accident does occur, please notify Show Management immediately in MR 257 or by calling (801) 534-4705.

Transportation

There are a variety of transportation options available. The TRAX line runs directly from the airport to downtown Salt Lake, Uber and Lyft are widely available and Salt Lake has three private taxicab companies and many private car and shuttle services.

Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 a.m. to 11 a.m. Afternoon/evening shuttles run continuously as needed during the times indicated below. Shuttles will pick up and drop off at both the West and East Entrances.

FROM HOTELS: Wednesday, Aug. 3 - Saturday, Aug. 6 ��7:30 – 11 a.m.

FROM SALT PALACE: Wednesday, Aug. 3..... 4:30 – 8:30 p.m.* Thursday, Aug. 4......... 3:30 – 7 p.m. Friday, Aug. 5............... 3:30 – 7 p.m. Saturday, Aug. 6.......... 12:30 – 4 p.m. *Extended service to all hotels to accommodate for the Industry Party until 8:30 p.m.

For a complete list of hotels with shuttle service, please visit outdoorretailer.com/ shuttles. Sandy Hotels: Use TRAX for after-hours transportation needs.

TRAX

The TRAX light-rail system has service to and from the airport. Trains run daily from 5:30 a.m. to 11:30 p.m. Find schedules and plan routes at rideuta.com. BE A

SLC

INSIDER

Check page 78 for our locals’ favorite picks for restaurants, coffee shops, hikes, trail runs, bike rides and more.

PHOTO BY CARLO NASISSE

Badge printing only (approved, preregistered): North Entrance (near the Radisson) South Entrance (across from Holiday Inn Express)

(801) 363-5550; citycabut.com

S TA R T O F F R I G H T T O P E R F O R M AT YO U R

PEAK

EXPLORE THE NEW

PEAK SERIES SPORT COLLECTION BOOTH #30044E

AMERICAN

FOXSOX.COM

ORIGINAL

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CUSHIONED SOLE ADDS COMFORT

Volumetric compression and breathable TENCEL® make your adventure more comfortable and help you perform. NanoGLIDE® PTFE reinforced wear zones make for longer-lasting socks.

REINFORCED TO LAST LONGER

CELEBRATE

SUMMER

NIGHTS @ T H E I N D U S T R Y PA R T Y

enjoy WEDNESDAY, AUGUST 3 6: 00 P.M. - 8: 00 P.M. (Located next to Pavilions)

Food, Beer, Music and Fun in the Street Scene at the Pavilions @ OR!

S ALT L AKE CIT Y, UT

AUGUST 3-6, 2016

A curated selection of brands at the forefront of the modern outdoor experience, Venture Out is where core outdoor retailers are finding the brands to attract new, younger and more urban-influenced consumers.

CURRENT EXHIBITORS AKU North America

Feller

Kammok

Parks Project

Tejido

Alchemy Equipment

Flylow Gear

Katin

Peak Design

Tenkara USA

Alternative

Freewaters

Locally Grown Clothing Co.

Pendleton

Tense Wooden Watches

Arcade Belts Inc

Green Goo

Malibu Sandals

Pendleton Surf

tentree

Bedrock Sandals

Hari Mari

Maloja

Poler Stuff

Teva

Bureo

Hasta

MiiR

Ridgemont Outfitters

The Landmark Project

Coal Headwear

heimplanet

Mizzen+Main

Rocky Mountain Underground/RMU

Topo Designs

Coalatree

Herschel Supply Co. Ltd.

Native Shoes

SEEA

Uncharted Supply Co.

Dish and Duer

Hood Rubber Company

NAU International inc - Millican

Shwood Eyewear

VSSL

Duckworth Inc.

Howler Brothers

Nena & Co

Solo Eyewear

Vuori

Emmons Manufacturing Company

Indigo by lucy

Norton Point

Swrve Inc

Yellow Leaf Hammocks

Endurance Conspiracy

Indosole

Olukai

Synergy Organic Clothing

ZEAL Optics

Epic Provisions

Iron & Resin

Opinel

Tanner Goods

Ethnotek Bags

Juniper Ridge

Oru Kayak

Tavik

www.outdoorretailer.com/VentureOut

Tim Leatherman’s real life experiences inspired him to build the world’s first multi-tool, and his dedication to quality engineering and craftsmanship has driven Leatherman Tool Group for over 30 years. Come meet our founder, Tim Leatherman, at Booth #7041. Bring your favorite Leatherman for Tim to sign, or purchase one at the booth. A portion of all proceeds will go to The Conservation Alliance.

INVENTOR OF THE ORIGINAL AMERICAN MULTI-TOOL THURSDAY 4 – 6 PM BOOTH #7041 / TOOL SIGNING / FREE BEER

SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Beating the Heat

With the mercury pushing 100°F, folks at the Open Air Demo cooled off however they could. 1

PHOTOS BY LOUISA ALBANESE

1. Luke Livsey tastes a popsicle from an Igloo cooler. 2. A rumble went down on a Naish SUP. 3. Dogs got in on the action, too. 4. Rob Farrow, Surftech’s VP of marketing raced his 10-year-old daughter Kilinoe Farro across the Pineview Reservoir (he won). 5. Margie Lelvis, Outdoor Retailer’s director of marketing, tries on the Wet Head.

AUGUST 3, 2016 DAY 1

SCENE SHOW TRAVELER 1

It’s Go Time

As the clock ticks down, vendors rush to get their booths set up in time for the show’s opening. 1. We hope you brought your safety glasses. A Patagonia employee grinds away at a fixture during setup. 2. The Salt Palace’s hallways have turned into highways as crews shuffle crates on and off of the main floor. 3. Wrinkles be gone! Final touches for this Marmot sleeping bag include steaming it smooth. 4. For these brands, what’s outside their booth is just as important as what’s inside. A La Sportiva employee fine-tunes his booth’s facade. 5. Rainbow collection: ENO’s hammock display shows off the brand’s wide variety of colors and patterns.

CMY

PHOTOS BY LAUREN DANILEK

OUTDOOR RETAILER DAILY

@THESHOW

DIG INTO OUR HIGHLIGHTS OF SUMMER MARKET’S EVENTS, EDUCATION AND MORE

Education DAY 1

WEDNESDAY, AUG. 3

THE CAMP SESSIONS FOR SPECIALTY RETAILERS Booth – 32067

10 A.M. – 10:30 A.M. Retailing in a Digital World

Presenter: Tom Flier, Hanson Dodge Creative Track: Specialty Retail The path to purchase of today’s outdoor consumer has changed considerably. Digital and mobile are impacting retail sales. This session will discuss how retailers can fit into the digital landscape and drive more store traffic, ultimately increasing revenue.

2 P.M. – 2:30 P.M. How to Sell and Merchandise to the Disabled Outdoorist

Presenters: Chris Wiegand and Craig DeMartino, Adaptive Adventures Track: Specialty Retail As a customer demographic, the disabled outdoorist is often overlooked. There is a need to take a look inside the retail community and create shopping experiences and opportunities for this audience. Adaptive Adventures will provide an overview of the challenges with which this market is faced as well as quick tips on merchandising and product opportunities.

MARRIOTT AT CITY CREEK

7 A.M. - 9 A.M.

OIA INDUSTRY BREAKFAST

Making Big Scale Change: How Small Shifts Can Make Big Impacts

Presenters: Amy Roberts, Outdoor Industry Association; Rue Mapp, Outdoor Afro; Luis Benitez,

Colorado Outdoor Industry Recreation Office and Bryan Welch, B The Change Media Location: Marriott at City Creek Grand Ballroom Outdoor Industry Association invites you to hear about the big scale change needed to propel the industry into the future. OIA Executive Director, Amy Roberts, will tell the story of OIA’s efforts to grow our industry’s influence through deep work in sustainability, recreation policy and outdoor participation. OIA brings three speakers together to engage our community with new ideas and provide a deeper understanding of what we do, how we do it and why it matters.

better understand what the industry can do to mitigate these impacts.

9 A.M. – 10 A.M.

Giving Small, Cool Brands a Boost: Accelerating Your Business with PLM Cloud

Let’s Get People Outside! Public Lands and Access Conversation

Presenters: Dan Nordstrom, Outdoor Research; Leslie Weldon, Department of Agriculture; Christy Goldfuss, White House Council on Environmental Quality; Rebecca Bear, REI and moderator Jessica Wahl, Outdoor Industry Association Track: Advocacy Location: Snowbird / Alta (2nd floor) The Outdoor Access Working Group (OAWG) represents stakeholders in the outdoor industry working together to improve access for organized group outings. This panel will look to explore how we can better understand and help implement the USFS special use permit modernization and look to work with the next administration and Congress on this issue.

12 P.M. – 1 P.M. Microfibers and the Outdoor Industry

Presenter: Dr. George Leonard, Ocean Conservancy Track: Supply Chain Location: Salon A Join us for an overview of some of the threats microfibers and ocean plastics pose to our ecosystems and to learn more about the research being done to

Making it in America

Presenters: Liza Deyrmenjian, FBA360: Tom Sega, Duluth Pack and moderator Andrew Pappas, Outdoor Industry Association Track: Advocacy Location: Salon D Join members of the OIA Made in America Working Group to learn about strategies to build successful business in the United States, the benefits of reshoring, supply chain impacts and what companies can do to successfully grow their companies state-side.

12 P.M. – 1:30 P.M.

Presenter: Arthur Kononuk, tentree Track: Sponsored Location: Deer Valley Salon Learn how PLM technology helps emerging brands grow their businesses, streamline operations from concept to store shelf and bring agility to their teams. Join us for a dedicated SMB lunch.

Rokala, Western Priorities; Ray Rasker, Headwaters Economics; Will Shafroth, National Park Foundation; Rob Southwick, Southwick & Associates and moderator Alex Boian, Outdoor Industry Association Track: Advocacy Location: Salon F This session will discuss how the economics and politics of the outdoor industry will influence the outcome of the 2016 election. We have known that outdoor recreation is popular with voters, but now we have the data to back it up. The outdoor industry stands to make a significant impact this year.

The Ultimate Cooling Fabric

Presenters: Gary Lucier, Melissa McGlynn and Enya McNeice, INVISTA Track: Sponsored Location: Salon E INVISTA will be sharing the results of their 2016 international consumer market research study regarding today’s consumer needs and expectations of cooling technologies in performance garments. In addition to consumer intel, INVISTA will be discussing the textile science supporting advancements in cooling technologies.

1:30 P.M. – 2:30 P.M. Building a Sustainable Business Movement

Presenters: Betsy Blaisdell Sheppard, Sustainable Apparel Coalition and Nikki Hodgson, Outdoor Industry Association Track: Supply Chain Location: Salon A The outdoor industry has been a leading force in sustainable business practices. With the Higg Index, our industry now has a common tool to measure and communicate practices and performance. Learn more about the sustainable business movement the outdoor industry is driving and how to be a part of it.

Winning the West: How the Economics and Politics of the Outdoor Industry Will Influence the 2016 Elections Presenters: Jennifer

3 P.M. – 4 P.M. Where Does Your Wool Come From?

Presenters: Anne Gillespie and Jeff Wilson, Textile Exchange Track: Supply Chain Location: Salon A Textile Exchange hosts a deeper look into the wool supply chain, from the farm to the mill to the shelf. The recent convergence of the industry behind the Responsible Wool Standard has brought the supply chain together to help provide credibility to businesses that respect animal welfare and the protection of land health. Come listen to firsthand accounts from pioneers in the wool industry.

An Update from the States

TIMES AND TOPICS MAY BE SUBJECT TO CHANGE. FOR FURTHER UPDATES OR DETAILS, PLEASE VISIT: OUTDOORRETAILER.COM/EDUCATION.

Presenters: Jon Snyder, Outdoor Recreation and Economic Development; Luis Benitez, Office of Outdoor Recreation Colorado; Tom Adams, Utah Office of Economic Development and moderator Cailin O’Brien-Feeney, Outdoor Industry Association Track: Advocacy Location: Salon D Does your state have an office of outdoor recreation? If not – shouldn’t it? Come hear from the top state leaders in CO, UT and WA about their real jobs advancing outdoor recreation and our industry.

Presenter: Nicole Leinbach Reyle, Retail Minded The dream to open a store doesn’t always translate to running a store successfully. To help, discover the five must-have resources that every retail toolbox should have … including yours. Gain insight on retail best practices and retail-minded approved resources to help your business thrive in a competitive consumer space. Additionally, leave with a toolbox cheat sheet to help you create your own toolbox once back in your store.

Balanced Trade in Action: How Miscellaneous Tariff Bills Can Lower Your Costs

Maximizing the CheckOut / POS Experience to Make More $$$

Presenters: Ron Sorini, SSA; Matt Schreiner, WL Gore; Jayme White, Senate Finance and moderator Rich Harper, Outdoor Industry Association Track: Advocacy Location: Salon E Miscellaneous Tariff Bills (MTBs) suspend import tariffs on products not produced domestically for a limited time. In the past, they have saved outdoor companies more than $30 million, duty savings that have led to lower costs, more innovation, more jobs and more American outdoors. Join us for a comprehensive discussion on the new legislation Congress recently passed and how you can lower your costs.

DAY 2

THURSDAY AUG. 4

THE CAMP SESSIONS FOR SPECIALTY RETAILERS Booth – #32067

2:15P.M. – 2:45 P.M.

Presenter: Nicole Leinbach Reyle, Retail Minded Looking to increase your store profit? Begin by maximizing your point of sale experience! Gain realistic insight on how you can introduce products to your assortment uniquely aimed at being impulse buys and add-on opportunities during customer checkouts. Plus, discover ways to cross-merchandise inventory you already have in an effort to increase sales and consumer engagement near your POS experience.

MARRIOTT AT CITY CREEK

Market Intelligence and Analysis on Consumer Trends in Outdoor Practices

Presenters: Julia Day & Matt Powell, NPD Group – Sports and Leisure Trends 7:30 a.m.– 9 a.m. Track: Trends Location: Salon D This breakfast session gives attendees a birds-eye view of the latest consumer shopping trends of the outdoor consumer. Understand the current market trends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace.

11:15 A.M. – 11:45 A.M. Your Retail Toolbox: 5 Resources & Habits Successful Retailers Can’t Live Without

9:30 A.M. – 10:30 A.M. AUGUST 3, 2016 DAY 1

SCHEDULE Outdoor Anonymous: Outdoor’s 12 Step Program to Beat Retail Disruption

Presenters: Ivan Levin, Outdoor Foundation and Neil Schwartz, SportsOneSource Track: Trends Location: Salon D 2016 has been a year like no other. We have seen some monumental changes in the retail landscape along with changing consumer habits and general consumer economic concerns. This session will look at the list of “disrupters” to the retail and consumer landscape. It’s as if the Outdoor Industry needs its own 12-step program to ease it into the next few years.

Force Multipliers: The Value of Hiring Military Veterans into your Business

best advice on ways to generate substantially higher retail profits. We’ll use our backgrounds in retail store management and technology to give you practical and creative ways to grow your bottom line.

Women’s Retail Trends: Knowledge is Power

Presenters: Julia Day, NPD Group - Sports and Leisure Trends and Amy Luther, OIWC Track: Trends Learn about the hottest women’s retail trends in the active-outdoor industries. Get the inside scoop on which categories are growing, what’s selling and what is next for this innovative market. This session will arm you with the knowledge you need to better understand how your company can translate data into ROI at OR Summer Market.

Presenters: Michael Mercier, Lucas Group; Roxann Griffith, US Department of Labor; Kevin Rosenberg, Gear to Go Outfitters; Rhonda Stickley, REI and moderator Andrew Pappas, Outdoor Industry Association Track: Advocacy Locatin: Salon E Join the Outdoor Industry Association Military Veterans Working Group to discuss how hiring military veterans can add value to and help grow your business. Hear from military veterans from within the outdoor industry about their hiring practices, their experiences and the first-hand benefits and successes in bringing more military veterans into their organizations and how they did it.

12 P.M. – 1:30 P.M.

11 A.M. – 12 P.M.

Meet Your Consumers

Young Mothers & Families: Build Your Outdoor Brand’s Growth Strategy

Presenters: Codie Costello and Karen King, Spawn Ideas Track: Trends Location: Salon D This session will leave you with actionable steps to design campaigns using specific cultural, valuesbased and human-centric insights that resonate with young mothers and families participating in the outdoors. Discover the tools and thinking to craft effective messaging that drives engagement and builds affinity for your brand with this outdoor consumer group.

Retail Profit: Fresh Ideas to Grow Earnings

Presenters: Chris Palmer, BoxFox and Justin Porter, 515 Ventures Track: Trends Location: Salon E Join us as we share our very

OUTDOOR RETAILER DAILY

PLM Footwear Lunch with Crocs & Other Leading Brands

Presenter: Cody Bumgarner, Crocs Track: Sponsored Location: Deer Valley Salon Want to improve crossteam collaboration, time to market and costs? Join our seminar featuring case studies like Crocs and other leading footwear brands and discover how they have optimized their footwear collections with Centric Software. Complimentary lunch is included. Come see us at booth #39057!

1 P.M. – 2 P.M. Presenter: Sarah Roddis, Planning Director, Carmichael Lynch Track: Trends Location: Salon F In today’s fast-paced, review and social-media focused world the only way to compete is to not only know, but be in close touch with your consumers. Learn how best to do that and how to translate those learnings to product development, marketing communications and brand strategies.

Sport and Street – Spring / Summer 2018 Presenter: Maria Teresa Sampedro, Promostyl Track: Trends Location: Salon E A look at color and concept trends for the sports market.

What’s Happening with Wearables?

Presenters: Speaker: Diana Wyman, American Association of Textile Chemists and Colorists

(AATCC); Ben DeVito, TUV SUV America; Jesse Jur, University of North Carolina and Trish Hayes of VF Corp. Track: Trends Location: Salon D From watches to T-shirts, everything we wear is getting smarter. The market for wearable electronics is exploding, but do you know what it takes to be successful in this segment? Whether you’re buying or selling, learn what it takes to verify the safety, durability and performance of wearables.

2:30 P.M. – 3:30 P.M. The Ultimate Compression & Comfort Fabric

Presenter: Nick Kurland, INVISTA Track: Sponsored Location: Salon A This session will present consumer and textile science insight on compression and shaping technology within performance fabrics. INVISTA will discuss the growing trend in the consumer’s need for fabrics to comfortably endure movement while also providing a level of fit while at rest.

Revenue, Textiles and Outdoor Recreation: The Impact of Textiles on the Outdoor Recreation Industry

Presenters: TBD Track: Sponsored Location: Salon D U.S. textiles are prime catalysts to innovation, development and the growth of the outdoor recreation industry. Come learn about the market share enjoyed by US producers of backpacks, tents and sports footwear, to name but a few.

Active Generation X – The Definitive Research Study

Presenter: Sara Meaney, BVK Track: Trends Location: Salon E When’s the last time you thought about the needs and motivations of your Active Generation X consumers? Join us to discuss what the insights reveal are the key motivations and brand/product selection behaviors of this financially secure group, specifically in relation to the brands and products that can enhance their health and active lifestyle choices.

DAY 3

FRIDAY, AUG. 5

The Future of Shopping: Integrated Strategies for Outdoor Brands

THE CAMP SESSIONS FOR SPECIALTY RETAILERS Booth – 32067

10 A.M. – 10:30 A.M. Demystify Human Resources!

Presenter: Lori Kleiman, HR Topics Our interactive program will highlight five major questions that can cripple your organization if you don’t watch out: What are the hot laws for 2016 that you must be aware of? How do you know if you’re paying people properly? What are three tips so that you recruit the right employees? Can technology take some HR admin off your plate?

2 P.M. – 2:30 P.M. Inventive Approaches to Guarantee a Seamless Shopping Experience

Presenter: Jill Nickels, Gensler Successful retail today is a delicate balance between providing convenience for the time-strapped consumer and delighting those who relish in the shopping experience. We’ll discuss how an inventive approach to investing in an omnichannel strategy and infrastructure may provide stellar service and a seamless shopping experience that meets the needs of your shoppers.

MARRIOTT AT CITY CREEK

9:30 A.M. – 12 P.M.

Presenter: Tom Flierl, Hanson Dodge Creative Track: Brands Location: Salon D Discover digital commerce trends and strategies, and learn how and where consumers are engaging and purchasing. This seminar will provide insights on how brands can inspire consumers and drive growth in a multitouch, omnichannel world.

Patents 101 – Utilizing In-House Resources for Strong Patent Filings Presenter: John Russell, AHMRT Track: Brands Location: Salon A This presentation is directed to actions outdoor gear and apparel companies can take to establish strong protection not only for individual products but also product lines. Topics will cover utility and design filings, and how to evaluate foreign filing decisions and consider alternative types of protection including utility models.

Leveraging the Cloud to Help Run Your Business Without Breaking a Sweat

Presenter: Speaker: Rufus Lohmueller / 360 Cloud Solutions – NetSuite Solution Provider Track: Sponsored Location: Deer Valley Salon Learn how to leverage cloud technology for your outdoor business from an expert with 25+ years of experience helping businesses use technology to translate success. Gain insight on how the outdoor industry is relying on the cloud to manage lead to cash, manage inventory, distribution and engage their customers everywhere.

Basic Eights of Selling

NEW EXTENDED SESSION Presenters: Jo Ellen Jonsson and Carl Grunander, Associate Professors, Weber State University Track: Brands Location: Salon E An interactive workshop for buyers, manufacturer sales representatives, store managers and front line store sales personnel. Through group discussions, role plays and hands-on exercises, the basics of selling will be reviewed for the retail store environment. Emphasis will be given to prospecting, pre-approach, approach, needs assessment, presentation, overcoming objections, closing and after-the-sale service.

9:30 A.M. – 10:30 A.M.

11 A.M. – 12 P.M. The Playbook for Live Video Product Education

Presenter: Speaker: Fritz Brumder, Brandlive Track: Brands Location: Salon A Join this session to learn how to elevate your training programs with the most engaging content in the industry, live video broadcasting. With an exciting new product release at Outdoor Retailer, Brandlive has your playbook to own your audience and build educational programs that scale.

Get the Most Out of Media at Outdoor Retailer

Presenters: Chip Smith, SOAR Communications;

Kristin Hostetter, SNEWSnet.com and O.R. Daily; Sean McCoy, Gear Junkie and moderator Kate Lowery, Outdoor Retailer Track: Brands Location: Salon D Moderated by Kate Lowery, Director of PR for Outdoor Retailer. This session will start by briefly covering tools and resources available to brands exhibiting at Outdoor Retailer, helping them successfully engage with media before, during and after the show. The session will then turn to experts in the world of media, who will each share their point of view about how best to share your brand story, build relationships and get brand and product coverage.

Programmatic Direct Mail: Making an In-Home Impression in The Digital Era

Presenters: Lewis Gersh, PebblePost Track: Sponsored Location: Deer Valley Salon What is beyond email and banners for selling skis and cycling gear? Digital is permeating traditional marketing with amazing results. Personalized, relevant physical impressions keep your brand top of mind even when consumers are not online.

1 P.M. – 2 P.M. Sales Reps Then, Now & Tomorrow: Opportunity, Uncertainty and Necessity

Presenter: Brad Werntz, New Normal Consulting Track: Brands Location: Salon A For 22 years, Brad ran one of the most innovative sales agencies in the outdoor industry. In 2013 he shut it down and wasn’t the only rep to hang it up. Other reps have gone, too. What can we learn? In this time of uncertainty, what’s the opportunity, and what are the risks? The state of reps today points to the future for many tomorrows.

Making Each Interaction Count - Marketing in Micro-Moments Presenter: Marie-Josee Legault, Origin Designs + Communications Track: Brands Location: Salon D In purchasing a product or planning a visit to your store, your consumers are doing more and more smaller, shorter research sessions over many connected moments on mobile and desktop throughout the day. This session will explore how you should be evolving your content marketing to keep

FOCUS STRENGTH AIM BALANCE ENDURANCE ACCURACY CONFIDENCE GENESIS In 2016, over 2 million kids ages 10-17 participated in the National Archery in the Schools Program with Genesis® – the official bow of NASP. Don’t miss the opportunity to capitalize on this huge and fast-growing sport. To learn more about how archery is another great way to enjoy the outdoors, go to genesisbow.com. Visit us at the Outdoor Retailer Show, Booth PV3273.

All Genesis bows are handcrafted in Sparta, Wisconsin. U.S.A.

SCHEDULE Taking the Lead: What the Outdoor Industry is Doing to Address Flame Retardants

Presenters: Neal Cohen, Neal Cohen Law; Commissioner Anne Marie Buerkle, Consumer Product Safety Commission and moderator Andrew Pappas, Outdoor Industry Association Track: Brands Location: Deer Valley Salon The outdoor industry has a unique voice when it comes to monitoring what is in outdoor gear and the impacts on consumers and the environment. Come and learn about the use of flame retardants, what the industry is doing to keep ahead of the curve and what is happening at the regulatory level that could impact your business.

The Birth of Bunulu: Bringing the Outdoor Coastal Experience to Life

Presenters: James Farnell, Little Track: Brands / Marketing Location: Salon D Beall’s Department Store wanted to launch a new brand coinciding with their 100 year anniversary. Thus Bunulu was born. From concept to research, focus groups, brand naming and strategy through design and visual merchandising, Bunulu was brought to life to embody our connection to the water. We’ll explore the unique story of how the of the store is built upon engagement with the community.

events & happy hours BUTT’RD UP MORNING RIDES & RUNS PRESENTED BY CHAMOIS BUTT’R AND GU ENERGY LABS

6:30 - 8:30 a.m. #PV2045 Join us for a morning ride and/or run before OR Show hours on Day 1 (August 3). We will depart at 6:30 am from 600 S and Main, near Grand America, for an easymoderate pace ride up and back Emigration Canyon. A separate group will head out on foot around SLC on a mixture of trail and road routes. Look for the Chamois Butt’r tent. Please RSVP so that we can be prepared with coffee, croissants, nutritionals, compliments of GU Energy Labs and swag from Chamois Butt’r! There will also be a giveaway presented by Garmin! Please arrive early to sign in and

OUTDOOR RETAILER DAILY

complete your waiver. Must bring or rent your own bike. To RSVP, visit: http://chamoisbuttr.com/ rsvp/ (if you can’t make the morning rides/runs but still want to enter to win a Garmin watch, use the RSVP link above).

GOOD MORNING OR

7:30 - 11 a.m. #10051 Honey Stinger will be sampling all three flavors of its gluten-free waffles, salted caramel, cinnamon and maple, at Good Morning OR on August 3-6, 7:30 a.m. to 11 a.m. Coffee from Kicking Horse will also be provided.

TEAM COLD CONQUERORS SIGN UP

8 a.m. - 4:30 p.m. #32150 Implus will be accepting applications for Team Cold Conquerors, the ambassador team that will represent the Yaktrax, DryGuy and Falke brands for Winter 2016. All interested applicants are encouraged to apply at the Implus booth 32150.

PATAGONIA WORN WEAR REPAIRS

10 a.m. - 5 p.m. #13027 Delia, the Worn Wear Wagon, will be at OR offering free repairs on your busted gear. You can also learn to fix your own gear because as individual consumers, the single best thing we can do for the planet is keep our stuff in use longer. Repairs are not exclusive to Patagonia gear. No luggage or shoes.

TALKING #TRASHTAG

10 - 11 a.m. #40 UCO People ambassador Steven Reinhold explains how he brings social media and philanthropy together to keep our natural spaces trashfree. Hear what inspired this project, as well as tips for starting a social media movement of your own.

WHAT WOULD SKURKA PACK: WESTERN MOUNTAINS 10 - 10:30 a.m. #24016 Renowned long distance hiker and Sierra Designs ambassador Andrew Skurka goes through his pack to show his personal essentials for the trail. This clinic will focus on gear tailored to hiking the mountains of the West.

ARE YOU AN EARLY ADOPTER? FRESH AIR-SEEKING, ADVENTURE-READY DOGS LOOKING FOR FOREVER ADVENTURE MATES AT OR

11 a.m. - 4 p.m. #34073 Ruffwear is bringing back

the dogs with the help of Best Friends Animal Society and Salt Lake’s Rescue Rovers. Be on the lookout for adorable, adoptable dogs walking the show floor ISO active, outdoorloving, adventure-seeking humans. Adoption and travel fees from SLC to the nearest major airport are covered by Ruffwear, along with a nice little welcome home package of Ruffwear gear. See a dog you can’t adventure without? Applications will be available from the individual handlers walking the dogs and at the Ruffwear booth.

KEEN FEST

11 a.m. - 8 p.m. #32183 #KEENFest is a three-day adventure in creativity and fun, held right outside the Salt Palace each day 11 a.m. to 8 p.m. The lot will be transformed into a circusinspired oasis for guests to enjoy music, drinks, food, games, pics with the Live Monumental RV and rides on the Ferris wheel!

TOMMY CALDWELL POSTER SIGNING

1 - 2 p.m. #10007 Come meet and chat with world-renowned big wall climber Tommy Caldwell. Sponsored by ClimbOn and Liberty Mountain.

KRISSY MOEHL BOOK SIGNINGS

1 - 3 p.m. #140 Krissy will be at the Ultimate Direction booth to sign and chat about her book, Running Your First Ultra: Customizable Training Plans for Your First 50k to 100mile Race. Also Thursday, August 4 at 2 p.m.

BETH RODDEN POSTER SIGNING

2 - 3 p.m. #10007 Come meet a climbing legend who has numerous first ascents in Yosemite and all around the world. Climber Beth Rodden will be signing posters at the Liberty Mountain booth.

MORAKNIV PRESENTS BUSHCRAFTING BASICS WITH DAVE CANTERBURY 2 - 3 p.m. #40 Survival expert and New York Times bestselling author Dave Canterbury takes you through the basics of firestarting and putting together an EDC for your next backcountry trip. Take a peek into his bag for a look at his personal essentials.

POPCORN HAPPY HOUR EVENT 2 - 4 p.m. #127

Pop on by the booth to enjoy an afternoon snack.

YELLOW LEAF HAMMOCKS “RELAXATION STATION” + FRESHLY CRACKED COCONUTS

2 - 5 p.m. #VO2086 Yellow Leaf Hammocks is bringing that “vacation feeling” to the show floor. Join us for an afternoon energy boost at the Relaxation Station! Kick back in a “ridiculously comfy” hammock while you enjoy a freshly cracked coconut water. Replenish your electrolytes, relax your feet and recharge for the evening ahead!

MEET ACCLAIMED AUTHOR AND AXE DESIGNER, DAVE CANTERBURY

3 - 4 p.m. #BR317 Stop by Hults Bruk to learn the art of felling trees the traditional way. Dave Canterbury, acclaimed wilderness skills instructor, blacksmith and New York Times bestselling author, will share his experiences and answer questions about the new Hults Bruk American Felling Axe.

BROOKS HAPPY HOUR SUPPORTING OUTDOOR INDUSTRIES WOMEN’S COALITION (OIWC)

4 - 6 p.m. #36197 Join Brooks and pay tribute to the spectacle and grandeur of international athletic competition with the new the Medalist Chariot from the Medalist Collection in its Heritage footwear line. Show Price: $45. (Retail Price: $80.) Cash and credit accepted. All proceeds donated to OIWC.

LIVE MONUMENTAL HAPPY HOUR WITH CHRIS BURKARD

4 - 6 p.m. #32183 Stop by KEEN’s booth to enjoy beer and Q&A with renowned adventure photographer and global nomad Chris Burkard. Learn more about Chris’s travels, photo work, and what inspires him during a Q&A by well-known journalist James Joiner. Keen’s Live Monumental Happy Hour will be from 4 p.m. to 6 p.m. on Days 1-3. Free beer with the purchase of a $5 Klean Kanteen can. Proceeds benefit Keen’s Live Monumental Partners: Friends of Nevada Wilderness, Oregon Natural Desert Association, California Wilderness Coalition, West Virginia Wilderness Coalition, Idaho Conservation League.

HI-TEC X BCBC X SPLASH EVENT 4 p.m.

#32149 Join the Hi-Tec and Base Camp Brewing Company to aid in supporting SPLASH in providing 1 million kids with clean, safe water globally by 2020. Assist us in supporting SPLASH, a notfor-profit based in Seattle, Wash., in completing their mission to provide clean, safe water for kids globally. Donate $5 for a party cup, a beer on Base Camp Brewing Company, and give clean water to kids—today!

NEW BALANCE HAPPY HOUR

4 - 6 p.m. #36165 Boozing and browsing! See what’s happening at New Balance for spring 2017 and enjoy a cold one on us! Custom mugs with local brews.

Q&A WITH PIONEERS OF DEEP WATER SOLOING 4 p.m. #26001 Get ready for the 2016 Mountain Hardwear Psicobloc Masters as we host a special event with Chris Sharma, Miquel Riera and Tim Emmett, pioneers of deep water soloing.

SMARTWOOL HAPPY HOUR SUPPORTING OUTDOOR INDUSTRIES WOMEN’S COALITION (OIWC) AND GIRLS ON THE RUN

4 - 6 p.m. #32101 Grab a pair of SmartWool socks while you sip on $5 beers. Proceeds benefit Camber Outdoors and Girls on the Run. Socks will be on sale 9 a.m. to 6 p.m.

HARDROCK 100 SKIMO FILM & NEW SKIMO PACKS

4:15 p.m. #140 Check out the Hardrock 100 skimo film and new skimo packs from Ultimate Direction, and hang with the team.

NO TRASH BASH WITH PACKING IT OUT AND GRANITE GEAR

4:15 p.m. #36135 Enjoy a frosty beer in a reusable Granite Gear trail mug with Packing It Out, the thru-hikers carrying thousands of pounds of trash off the AT and PCT. The guys will answer questions on the craziest things they’ve picked up on the trail and their experience with the new Crown2 pack. Expect a great Granite Gear raffle!

SUPER BUENO HAPPY HOUR

4:20 - 6 p.m. #8008 Join Backpacker’s Pantry as we launch our new line of “Camp Enhancements” with our friends Mountain Standard Foods. We’ve

got 100 awesome trucker hats to give away and tasty munchies to sample. Top it off with a cold one and you have the perfect camp setup for the evening.

BERGANS CONSERVATION ALLIANCE HAPPY HOUR

4:30 - 6 p.m. #14017 Help The Conservation Alliance protect and restore America’s wild places. $10 donation at Bergans of Norway’s booth gets you a great beer in a commemorative stainless steel Tall Boy. Hang in the booth, make some friends and protect where you play.

BIG AGNES HAPPY HOUR, BENEFITS TAMARISK COALITION

4:30 - 6 p.m. #10041 Please join the Big Agnes and Tamarisk Coalition to raise money for riparian land restoration in the American West. $5 stainless pints and endless beer.

CAMP THERM-AREST HAPPY HOUR

4:30 - 6 p.m. #24011 Come party with us at Camp Therm-a-Rest—live music, free beer and good times!

CANOEMOBILE HAPPY HOUR AND Q&A

4:30 - 6 p.m. #30051E Connecting Adults with Disabilities to National Parks: Join Toad&Co and friends for happy hour and open Q&A session. Grab a drink and let’s talk about creating outdoors access for all. Join industry leaders Gordon Seabury (CEO of Toad&Co and chairman of the Outdoor Industry Association), Greg Lais (executive director of Wilderness Inquiry) and Bob Ratcliffe (program chief, Conservation and Outdoor Recreation of the National Park Service) to discuss the benefits of universal access to our national parks. This year, Toad&Co, Wilderness Inquiry and The National Park Foundation have teamed up to send the Canoemobile Tour across the country to get 1,000 adults with disabilities into national parks for their first time. Creating access for all is the first step toward inspiring a lasting connection to the outdoors. Toad&Co. will also be selling select men’s and women’s apparel to benefit The Conservation Alliance beginning at 3 p.m.

CELEBRATE THE CENTENNIAL WITH BACKPACKER MAGAZINE 4:30 - 5:30 p.m. #22050 What better way to celebrate the Centennial of the National Parks with

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SCHEDULE Backpacker Magazine! Join us for beer, birthday cake and raffle giveaways!

HAPPY HOUR!

4:30 - 6 p.m. #PV2119 With Muck Boots, Xtratuf, Oliver, Ranger

HAPPY HOUR WITH JO AND GOOD TO-GO

4:30 - 6 p.m. #26027 Come find your Freecountry at the Johnson Outdoors happy hour, featuring games and cooking with Chef Jennifer Scism and David Koorits of Good To-Go. Stop by for some great food and Freecountry fun!

GREGORY PACKS 40TH ANNIVERSARY HAPPY HOUR

4:30 - 6:30 p.m. #6027 Join us in celebrating 40 years of #GregoryPacks with whiskey gingers on the house!

LEATHERMAN HAPPY HOUR AND SALE TO BENEFIT THE CONSERVATION ALLIANCE

4:30 - 6 p.m. #7041 Leatherman will host a happy hour and sell its Signal & Tread tools with all proceeds to benefit The Conservation Alliance.

MILES FROM ORDINARY HAPPY HOUR WITH SIERRA DESIGNS

4:30 - 6 p.m. #24016 Come by for a free drink, check out our latest gear and chat with National Geographic Adventurer of the Year Andrew Skurka about his highly anticipated collaboration with Sierra Designs.

RANGE MAG X WOOLRICH ISSUE FIVE LAUNCH PARTY 4:30 - 6 p.m. #19001 & 20001 Celebrate the launch of RANGE Magazine Issue Five with Woolrich and friends. Join us for beer, tunes and plenty of giveaways featuring RANGE and Woolrich summer essentials.

THE SEALSKINZ (MOSTLY) DRY HAPPY HOUR 4:30 - 6 p.m. #PV1217 Come see what’s new at SealSkinz while you enjoy a beer and the chance to win one of 20 premium waterproof and breathable accessories. We will pull business cards at random to award socks, gloves, and hats from our current catalog. Stay dry, my friends!

CRAGHOPPERS GIN & TONIC HAPPY HOUR

5 - 6 p.m. #36189 All show attendees are invited to swing by the Craghoppers booth for happy hour. We will cheers to travel and adventure with fine, traditional English gin and tonics as well as assorted snacks.

DRINK BEER FOR A BETTER AMERICA!

5 - 6 p.m. #13027 Join Patagonia at happy hour to learn how our Vote Our Planet campaign is encouraging Americans to vote for clean air, clean water, strong climate action and a courageous shift to renewable energy and a more sustainable economy. Suggested $5 donation gets you a Miir Vote Our Planet pint cup and bottomless refills. All funds raised go to HeadCount, a non-partisan organization that registers young voters and promotes participation in democracy. If you’re not registered to vote, you can do so on the spot. Then, on Election Day, vote up and down the ballot to defend the environment we all depend on and love.

HAPPY HOUR ATHLETE AUTOGRAPH SIGNING 5 - 6 p.m. #16027

Stop by the La Sportiva booth for happy hour and to meet La Sportiva athletes Paige Claassen and Pamela Shanti Pack. Paige and Pamela will be signing posters and giving away some of their favorite pieces of La Sportiva Climbing Apparel.

THE NORTH FACE 50TH ANNIVERSARY HAPPY HOUR

5 - 6 p.m. #35051 Join The North Face for a happy hour to celebrate 50 years of inspiring exploration. Toast to the next decade with The North Face athletes, employees, partners and veterans of the brand. Attendees will take home a 50th anniversary heritage keepsake.

TRAVELER GUITAR JAM SESSION

5 - 6 p.m. #10007 Stop by the Liberty Mountain Booth from 5-6 p.m. on Wednesday, Thursday and Friday evening to jam with us on our Traveler Guitars. Show us your stuff in the jam sesh, and enter the drawing to win a guitar of your own.

MECHANICAL BULL & WHISKEY SHOTS WITH MOUNTAIN KHAKIS! 6 - 8 p.m.

New Sea Eagle® QuikRow™

Turns Kayaks & iSUPs Into Rowing/Fishing Machines Visit us at Outdoor Retailer Booth #34105

The new Sea Eagle® QuikRow™ transforms most inflatable kayaks and iSUPs into rowing machines. The fixed frame rower attaches in 60 seconds and is perfect for workout enthusiast and anglers. With the 2 included oars and optional Scotty® Rod Holders, you can get to a great fishing spot quickly, drop your oars and cast away. Or row for miles with ease. • Adjustable fixed rowing frame. • Deluxe cushion swivel seat. • Four part 7’10” oar set w/ oarlocks & pins • Adjustable quick attach EZ-lock cinch down straps • Weighs just 20 lbs. QuikRow™ works with all Sea Eagle® iSUPs and most Sea Eagle® kayaks. Also will work with almost any other inflatable SUP or kayak. Pictured with optional Scotty® Rod Holders.

QuikRow™ shown on a Sea Eagle® 300x Explorer

SeaEagle.com Or 1-800-748-8066 M-F, 9-5 EST Ask For Free Catalog Sea Eagle Boats, Inc. 19 N. Columbia St., Dept. S1086B, Port Jefferson, NY 11777

Join us on /SeaEagleBoats

OUTDOOR RETAILER DAILY

/SeaEagleBoats

The Pavilions Mountain Khakis returns to the Outdoor Industry Party with the mechanical bull and Wyoming Whiskey shooters! Free to OR attendees.

WILD & SCENIC FILM FESTIVAL PRESENTS AN EVENING OF ENVIRONMENTAL AND ADVENTURE FILMS

8 - 10 p.m. Brewvies Cinema Pub This special one-night-only Wild & Scenic event will showcase a selection of four films originally screened at the annual multi-day festival held each January in Nevada City, Calif. The films selected for this event were produced with support from some of the brands attending Outdoor Retailer who are committed to the environment, including Klean Kanteen, CLIF Bar, KEEN Footwear and Outdoor Research, among others. The film lineup contains four films ranging in length from 6 to 46 minutes and includes “Farmers Speak,” “The World Beneath the Rims,” “Live Monumental,” and “Voyagers Without Trace.” A short Q&A with filmmakers will occur after each film, making this screening extra-special.

free stuff & donations 30TH ANNIVERSARY GIVEAWAY

9 a.m. - 5 p.m. #120 Each day of ORSM, in celebration of their 30th anniversary, SOG Knives & Tools will randomly give away 15 multi-tools and 15 backpacks. Just drop off a business card to enter. Products shipped to winners after the show.

#BALEGATRACKS STEPS CHALLENGE

9 a.m. - 6 p.m. #32150 Balega will host a steps contest, created to encourage any attendee of OR Summer Market 2016 to track their steps in and around the Salt Palace. The contest will run from August 3 through August 5. Participants are encouraged to share their steps at the show on social media using the hashtag #BalegaTracks. Each day, two winners will be selected at random to receive giveaway prize packages from other Implus brands including FuelBelt, Sof Sole, Yaktrax, Trigger Point, DryGuy and Balega. Balega will also be selling its Mohrino V-Tech Enduro quarter- and crewlength socks for $5 a pair throughout the duration of the show. All proceeds will benefit the University of

Utah Burn Camp programs.

BROOKS SPORTS SALE TO BENEFIT THE CONSERVATION ALLIANCE 10 a.m. - 3 p.m. #36197 Brooks Sports is selling its men’s and women’s RunThru Jacket, Run-Thru Hat and Fine Form Sports Bra with all sales benefitting The Conservation Alliance.

CAMELBAK CRUX RESERVOIR UPGRADE PROGRAM, KICKBAK INSULATED 20-OUNCE PINT SALE & HAPPY HOUR

9 a.m. - 6 p.m. #15027 Come by CamelBak and trade in any old reservoir for the brand new Crux Reservoir featuring the highest flow rate on the market with 20 percent more water per sip. Go on. Upgrade. All participants will be entered to win a brand new 2017 M.U.L.E. LR 15 with Crux Reservoir. One upgrade per person, limited to show attendees with badges (required), limited quantities per day, Aug. 3 to Aug. 6, 9 a.m. to 6 p.m. Recycling of old reservoirs will be handled by TerraCycle. Donate $20 to The Conservation Alliance and receive the new KickBak Stainless Vacuum Insulated tumbler with laser engraving! But wait, there’s more! Every KickBak donation comes with free beer during the first three days of the show from 4:30 p.m. to 6 p.m. KickBak features a splashproof dual flip lid to enjoy hot and cold beverages with one vessel. Cheers!

CASCADE DESIGNS FUNDRAISER BENEFITTING OUTDOOR INDUSTRIES WOMEN’S COALITION (OIWC)

2 - 5:30 p.m. #26015 Stop by Cascade Designs to pick up our featured product of the day, the Therm-a-rest Hammock and Strap Set ($40) and Therm-a-rest Stellar Blanket ($30). Cash only. All proceeds donated to OIWC.

CARGO HAULER DUFFEL SALE BENEFITTING CONSERVATION ALLIANCE 10 a.m. - 6 p.m. #24017 Eagle Creek will be selling their new Cargo Hauler 45L Duffel for $40 (normally $89), while supplies last. 100 percent of proceeds go to The Conservation Alliance.

CHACO FUNDRAISER BENEFITTING THE OUTDOOR INDUSTRIES WOMEN’S COALITION (OIWC)

9 a.m. - 6 p.m. #32136 Chaco Flips for men and women available for only $20. All proceeds donated to OIWC.

SCHEDULE CLAIM YOUR FREE PAIR OF STYLISH COMPRESSION SOCKS & WIN AN EXTREME SOCK DRAWER MAKEOVER! 9 a.m. – 6 p.m. #32142 Buyers, want to keep your feet and legs feeling fresh and energized during the Outdoor Retailer Summer Show? Stop by for a free pair of Sockwell graduated compression socks to help minimize swelling, promote circulation and help reduce fatigue all day long—and in style! By signing up for Goodhew/Sockwell e-newsletters, you’ll also have the chance to win an Extreme Sock Drawer Makeover. *4 drawings, one per day of the show—winners must be buyers and will be contacted by email at the end of each day. Free socks limited to buyers only while supplies last.

COAST HP1 FLASHLIGHT SUPPORTING USX 9 a.m. - 6 p.m. #28045 Donate $10 to receive a Coast HP1 Focusing Flashlight. All proceeds go to USX, a non-profit that raises awareness for PTSD with veterans through Nexus Expeditions and Research Initiatives.

CRAGHOPPERS “WHERE IN THE WORLD IS CRAGS” DAILY CONTEST

9 a.m. - 6 p.m. #36189 Each day of the OR Summer show, Craghoppers will exhibit a different image from notable destinations around the world. Show attendees are asked to come by the booth to fill out their contact info and guess the location pictured. Each afternoon, during the daily Craghoppers’ Gin and Tonic Happy Hour, two entries with correct answers will be chosen at random and the winners will receive a NosiLife Goddard Shirt as well a National Geographic Coffee Table Book. In addition, a grand prize winner will be chosen on Friday to receive a 2017 National Parks Pass and Nat Geo CompressLite Jacket.

DAILY GIVEAWAYS AND PRO DEALS

9 a.m. - 6 p.m. #5042 Drop a business card and win! Daily giveaways of Stonewear women’s activewear for climbing, hiking, running and more. You do not have to be present to win. Plus 60 percent off pro deals to shop our premium, U.S.-made apparel online.

DEUTER PACK SALE BENEFITING LEAVE NO TRACE

3:30 - 5:30 p.m. #4001 Supporting its continuing partnership with Leave No Trace Center for Outdoor

Ethics, Deuter is selling its refined classic Groden 32 or 30 SL packs for just $40.

DRESS LIKE A PRO WITH MOUNTAIN KHAKIS! 9 a.m. - 6 p.m. #18009 New Mountain Khakis Shop Shirts for guys and gals customized with your name or nickname. Limited-edition, early availability only at OR. $25/ shirt. Benefits OIWC. Days 1-3 (while supplies last).

EAGLE CREEK CARGO HAULER DUFFEL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #24017 Eagle Creek is selling its extra durable, waterrepellent Cargo Hauler Duffel to benefit The Conservation Alliance.

EXOFFICIO UNDERWEAR BENEFIT SALE

9 a.m. – 6 p.m. #12027 Buy a pair of underwear; help battle Zika. For every pair purchased, proceeds will go to World Vision’s Zika Outbreak Response—protecting up to 2 million beneficiaries in the five most affected countries. Be a part of protecting women and children in the most vulnerable communities in Latin America and the Caribbean. Men’s and women’s styles, $10 – $15.

9 a.m. - 4 p.m. #PV3113 The first 25 retailers or their buyers who visit will get five custom performance T-shirts with their store’s logo heat transferred onto the front in full reflective glory. Bonus points for bringing a memory stick or a URL link with the shop’s high-res logo image. Free shirts will be distributed after the show. Shirts will have additional reflective elements added.

FREE SAKROOTS TOTE!

9 a.m. - 5 p.m. #PV2265 Come visit Sakroots and discover our newest print, Brave Beauti. Retailers leave with a complimentary Sakroots tote! *while supplies last

FRESHLY BREWED PRODUCT TO PROJECT

9 a.m. - 4 p.m. #VO2280 Join us daily for a pour over of Counter Culture Coffee. Free pour with your purchase of our new MiiR 8-ounce vacuum insulated tumbler $10. BYOC pickme-up pour for $1. All proceeds will support health by funding a clean water project. *Tumblers available while supplies last.

FRIENDS & FAMILY 20 PERCENT OFF

9 a.m. - 6 p.m. #20014 Stop by and pick up your Friends & Family 20 percent off card for online shopping at Thomas Bates and T.B. PHELPS. Check out leather and fabric belts by Thomas Bates and men’s leather shoes and accessories by T.B.PHELPS. Made in USA and abroad. Celebrating 45th OR Show. Family owned and operated since 1989.

GREAT DEALS AT PRO PRICES ON MOUNTAIN KHAKIS!

9 a.m. - 6 p.m. #18009 Throughout the show, shop great deals on guys and gals MK product (while supplies last). Benefits OIWC.

IBEX MERINO T-SHIRT AND SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE

9 a.m. - 6 p.m. #36149 Icebreaker is selling its Tech Lite Short Sleeve Crewe to benefit The Conservation Alliance.

LA SPORTIVA TANK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #16027 La Sportiva is selling its Men’s Astroman Tank and Women’s Desert Tank to benefit The Conservation Alliance.

LIGHT MY FIRE SPORK SALE FOR BIG CITY MOUNTAINEERS

9 a.m. - 6 p.m. #40 Swing by to pick up the Spork original (a spoon-forkknife combo) for just $1, with all proceeds benefiting Big City Mountaineers.

9 a.m. - 6 p.m. #39197 Ibex is selling its favorite men’s and women’s Merino OD Heather T and its 100 percent Merino wool socks, while supplies last. All proceeds benefit The Conservation Alliance.

LUCY SAMPLE SALE SUPPORTING OUTDOOR INDUSTRIES WOMEN’S COALITION (OIWC)

ICEBREAKER MERINO WOOL SALE TO BENEFIT THE CONSERVATION ALLIANCE

MAKE A DIFFERENCE WITH SHERPA ADVENTURE GEAR

9 a.m. - 6 p.m. #PV2051 Get great deals at Lucy’s sample sale. Cash only. All proceeds donated to OIWC.

4 - 6 p.m.

#3000 Sherpa Adventure Gear will be selling scarves and men’s tees on Aug. 3 and Aug. 4 from 4 p.m. to 6 p.m. each day to support the Paldorje Education Fund. The Paldorje Education Fund provides underprivileged Sherpa children the opportunity to attend school from elementary school through college. With more than 25 students receiving scholarships since its inception in 2009, Sherpa Adventure Gear has been committed to making a difference today and tomorrow.

MAPLE BACON CREAMEES!

11 a.m. - 6 p.m. #BR417 Darn Tough brings a taste of Vermont to Utah—get a delicious (and free!) Maple Bacon Creamee. Available everyday—or until the goodness is gone.

MICROBAN’S FRESH BAR EXPERIENCE

9 a.m. - 6 p.m. #250-109 Join the Microban “Fresh Bar” experience—smell materials treated with Microban antimicrobial and odor capture technologies versus non-treated materials. Between 11:30 am and 1:30 p.m., Fresh Bar participants are treated to a fresh,

FARM TO FEET SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #BR621 Farm to Feet is selling its lightweight Merino wool Franklin Camp Crew sock to benefit The Conservation Alliance.

FLEX SUMMIT SACK SALE FOR THE CONSERVATION ALLIANCE

9 a.m. - 5 p.m. #24016 Sierra Designs will offer a limited number of its new Flex Summit Sacks to benefit The Conservation Alliance. The volume of this unique pack quickly and easily expands out from 18L to 23L, providing the perfect amount of storage every time. Lightweight and easily packable in a suitcase, duffle bag or backpack, the Flex Summit Sack is the perfect go-anywhere option for travel, day hikes or quick summit treks. $25 each while supplies last.

FREE CAFÉ CAP 2.0S

9 a.m. – 6 p.m. #3009 Swing by the Klean Kanteen booth with your Wide Insulated Kanteen and receive a free, new Leakproof Café Cap 2.0. Limited quantities available. First come, first served.

FREE CUSTOMIZED REFLECTIVE T-SHIRTS

VISIT US AT BOOTH #39142 FOR A FREE UV SUN PROTECTION SHIRT AUGUST 3, 2016 DAY 1

SCHEDULE made-to-order salad, while supplies last. Microban also challenges attendees to take home a Rogers insole treated with Microban, and compare it to their own insole after a few wears, while supplies last. Please share #stopthestink on social media.

OSPREY PACK SALE TO BENEFIT LEAVE NO TRACE 9 a.m. - 6 p.m. #4011 Osprey is selling the newly redesigned Talon 22 and

Tempest 20 technical multisport day packs to benefit Leave No Trace. $40 at the show (MSRP $110) while supplies last.

OUTDOOR RESEARCH ACCESS FUNDRAISER

9 a.m. - 5 p.m. #17027 Support the Access Fund and pick up a one-of-a-kind, cobranded Access Fund trucker hat. Hats cost $10, all proceeds go to the Access Fund. Sale starts at 9 a.m. and

lasts until supplies are gone.

PHOENIX MULTITOOL SALE TO SUPPORT AMERICAN HIKING SOCIETY

9 a.m. - 6 p.m. #5017 The Phoenix is the most innovative multi-purpose fire starting tool on the market that incorporates more than eight survival tools into one small pocket knife-sized multi-tool. The only thing

missing is the firewood. Support American Hiking Society and pick one up for only $15. While supplies last!

PRIMALOFT HOSTS THIRD ANNUAL COAT SWAP DAYS ONE, TWO

9 a.m. - 6 p.m. #40043 Retailers are invited to bring gently used outerwear in exchange for a PrimaLoft Active Vest, featuring the latest technology: Gold Insulation Active with four-way stretch. Redeemable at booth while supplies last. Benefits Volunteers of America, Utah.

ROYAL ROBBINS + YOSEMITE CONSERVANCY

PURE NATURAL ENERGY

NEW!

Gluten Free Waffles and Snack Bars

9 a.m. - 5 p.m. #8017 Royal Robbins is selling the Chill Driver hat during OR, which is the same cap that Royal wore in his Yosemite years. They’re selling for $10, and all proceeds will go towards the Yosemite Conservancy. The interior features Tom Frost’s legendary photo “The Powers That Be,” commemorating the first ascent of El Capitan’s North American Wall (1964) by Royal Robbins, Tom Frost, Chuck Pratt and Yvon Chouinard.

RUFFWEAR QUENCHER CINCH SALE TO BENEFIT THE CONSERVATION ALLIANCE

honeystinger.com

Photo: Noah Wetzel

Organic Stinger Waffles Gluten Free Organic Stinger Waffles Organic Energy Chews Snack Bars Protein Chews Protein Bars Energy Bars Energy Gels

9 a.m. - 6 p.m. #34073 Ruffwear is selling its Quencher Cinch multi-use fabric bowl to benefit The Conservation Alliance.

SAXX UNDERWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #36170 SAXX Underwear is selling assorted styles of its men’s briefs and boxer briefs to benefit The Conservation Alliance.

SOLAR OVEN GIVEAWAY & TREATS BY SUNFLAIR

9 a.m. - 5 p.m. #PV3350 Daily drawings and treats! Enter to win a Sunflair durable, lightweight solar oven for outdoor excursions. Grab yummy sun-baked treats like avocado chocolate chip cookies (while supplies last). See demos on easy solar oven cooking and baking.

SUMMER ADVENTURE SCAVENGER HUNT

9:30 a.m. - 3 p.m. #PV1172 Join Setton Farms, Fits socks, Threads 4 Thought, Munkees, Ace Camp, Campfire Meals, and HEKA Energy Drink for a Summer Adventure Scavenger Hunt. From 9:30 a.m. Day 1 until 3 p.m. Day 3, stop by any of the vendors’ booths to get your scavenger hunt card marked, and follow each brand you

OUTDOOR RETAILER DAILY

visit on your preferred social media. Participants must visit at least four vendors and return their cards to any vendor by 3 p.m. Day 3 to be entered to win an awesome Summer Adventure Prize Pack with gear from each brand! One winner will be notified via email and will announced on Saturday, August 6 at 12 p.m. on Setton Farms’ social media. Swing by any of the booths for your chance to win!

SUPERFEET SANDAL SALE FOR THE CONSERVATION ALLIANCE 12 - 6 p.m. #21027 Superfeet sells its Outside Sandal to benefit The Conservation Alliance.

TAKE A NAP ON THE SOFTEST CACTUS EVER!

9 - 10 a.m. #PV3039 Kikkerland Design will give 20 cactus pillows every morning to the first 20 buyers only! Take a nap on the softest cactus ever. This comforting and supportive pillow is made of breathable spandex and is filled with contouring microbeads. Perfect for use in supporting your head, lower back, neck or as a cozy footrest at home or during travel. Kikkerland Design creates fun and unique gifts for explorers. Come say hello to Vincent and Garret.

TASTE OF SEATTLE COFFEE POUR-OVER 9 - 10:30 a.m. #40 Get a free java jolt on your way in with a cup of fresh Seattle brew.

TEXBASE SOFTWARE DEMOS

9 a.m. - 6 p.m. #62028 Stop by Texbase to catch a glimpse of the new Texbase! We will be doing demos all day long of our new advanced features and new products tailored to your development and compliance needs. Be sure to ask about our new Professional Plan for smaller work groups, Material Connect supplier collaboration tools and our CPSIA Guardian Offering.

TIMBUK2 PACK PROMO 9 a.m. – 6 p.m. #30000E Stop by, talk shop and donate $20 (to an awesome cause) for a lightweight, superfly new pack from Timbuk2. Supplies are limited so get on it!

TRIPLIT PRIZE

10 a.m. - 5 p.m. #PV1289 Drop by the ALKILU booth daily for a chance to win a free gift and enter the special raffle to get your free TripLit OLED Light with solar charger—the world’s first portable and rechargeable organic LED (OLED) light.

VAPUR + CONSERVATION ALLIANCE, CONTINENTAL DIVIDE TRAIL COALITION AND LEAVE NO TRACE 9 a.m. - 4 p.m. #BR309 Vapur is doing a nonprofit promotions in which they’ll be selling the 1L BlackOut bottles for $12 at the Vapur booth for the duration of the show, with proceeds going toward the Conservation Alliance; the Wandervino wine set (2 govino shatterproof glasses with 750ml wine carrier) for $15, with proceeds going toward the Continental Divide Trail Coalition; and the 300ml Incognito flask for $5, with proceeds going toward Leave No Trace.

VASQUE PANCAKE BREAKFAST

9 - 10:30 a.m. #12001 Breakfast is paramount in setting yourself up for a solid day on the trail, so we’ve got Sturdiwheat Pancakes to set you up for a solid day at Outdoor Retailer.

VASQUE TRUST ON THE TRAIL MIX

9 a.m. - 6 p.m. #12001 Karma can come in handy when things get sketchy on the trail. Instant Karma and friendship with the trail can be found by mixing up your own trail mix and making a $5-$10 donation with Vasque matching all proceeds going to Parks4Kids.

WENZEL’S GREAT AMERICAN SLEEPING BAG GIVEAWAY

9 a.m. - 5 p.m. #10026 Come by and enter to win a great Made in the USA sleeping bag. All citizens of the world and global travelers are encouraged to enter. You don’t have to be American to want to camp out and stargaze in a cozy American-made bag! We’re giving away one each show day.

WILDERNESS PRESS BOOK SALE AND SIGNING TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #32090 Join Wilderness Press for a sale and signing of the book Fixing Your Feet to benefit The Conservation Alliance.

WIN A YEAR’S SUPPLY OF NIKWAX!

9 a.m. - 4 p.m. #26044 Come by the Nikwax booth and enter to win a year’s supply of Nikwax products. While you’re there, learn a little bit more about PFCs and the role they play in your gear and the environment. Drawing will be held on Day 3. Need not be present to win.

Special Advertising Section

Product Zone

Introducing

The TOUGHEST No-See-Um Mesh New TOUGH-MESH:

· Stronger, snagresistant design for use in heavier brush, hiking, etc... · Silkier feel for ideal comfort · Superior protection · Bugbaffler exclusive

Patented technology • Chemical free bug protection 100% Made in USA

bugbaffler.com 800•662•8411 Visit us at booth PV1209

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

Heritage Bags

by Emmons Mfg. Co.

AMERICAN MADE

www.emmonsmfgco.com

BOOTH VO2098

Visit Us At Booth: 227!

SOFT BOARD Great For SUP Training

Fast, Challenging and Fun! Develop great performance-enhancing skills with this super challenging board.

ACTIVE OFFICE BOARD Active Life

Fitterfirst Soft Boards give a whole new dimension to balance training Advanced Board offers the sensation of floating on water with 3D movement.

Active Office?

www.fitter1.com 1-800-fitter1

Visit Liberty Mountain at Booth #10007 Barefoot but Better!

PV2309 public showers  airplanes  boardwalks  dorms  boats  beaches  pools  cruise ships  resorts  recrea5onal gyms  villas  camping  waterparks  backyard fun  and much more…

FLOPEEZE International (USA) Inc. www.flopeeze.com

✔  COMFORT ✔  CONVENIENCE ✔  MOBILITY

NO ARTIFICIAL FLAVORS OR PRESERVATIVES, REALLY. 4 Colorado Fruit Flavors, 2 Convenient Package Sizes 4 Ingredients or less - Including WHOLE fruit No Added Sugar 1 Year Shelf Life

WWW.FROODLES.COM

Wearable Lights www.g

Booth #

32094

o m o t i o n G E A R .com

Special Advertising Section

BONGO BOARD

It’s all about cooking to perfection, NOT burning beyond recognition.

HIKING FOOTWEAR CREATED FOR RAIN AND SHINE

EXPERIENCE THE DIFFERENCE

DURABLY WATERPROOF

ALL-AROUND BREATHABLE

FUEL BIGGER ADVENTURES AT BOOTH 26027

SURROUND® FOOTWEAR gore-tex.com/keepthepower © 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, SURROUND®, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc. Injected version of outsole with N-INJECTECH®.

Special Advertising Section

REMARKABLE GIFTS FOR CURIOUS EXPLORERS

Portable BBQ Suitcase

DISCOVER A WIDE COLLECTION OF UNIQUE AND FUNCTIONAL GIFTS FOR THE OUTDOORS, PICNIC, & TRAVEL.

BOOTH# PV3039 Only buyers! Present this ad at the booth for a FREE Cactus Pillow!*

THE FUTURE

DOESN’T

STINK

Microban has more anti-odor technologies than any other company in the world. Come sniff for yourself just how fresh our innovations are by visiting our Fresh Bar.

VISIT BOOTH #250-109.

microban.com

KIKKERLAND.COM - BE CURIOUS - 800.869.1105 *Promo is limited to the first 20 buyers per day

Booth # BR 633

Red Rock Outdoor Gear

Special Advertising Section

Laser-cut MOLLE

See the full Red Rock Outdoor line of Gear packs at booth PV3230

Defender Pack Transporter Day Pack View the full line: www.rrog.com

rrog.com

1.800.342.4654

ONE OF A KIND

GOVISITFOR IT! US AT BOOTH PV2209

insoles-sorbothane.com 800-838-3906

THIS GUYS BACK IS KILLING HIM!!

SuperEye Products Co.

www.SuperEyeUSA.com

HE NEEDS A STRONGBACK CHAIR,

AND SO DO YOU.

Come feel how the brand new STRONGBACK Low Gravity chair can ease even this man's suffering back.

Booth BR634

SITTING IS BELIEVING

Email: Sales@SuperEyeUSA.com Tel: 1.877.436.7876

Special Advertising Section

Our Chairs are the most ergonomically comfortable and healthy portable chairs available anywhere - GUARANTEED. www.strongbackchair.com

SuperEye Products Co. is a leading designer and marketer of metal detectors; fish finders and hunting products, etc. in the world. We can provide quality products at the most Booth #PV3170 competive price.

EXPLORE

BEYOND YOUR LIMITS

Tech Deck:

INNOVATION DRIVEN SUPPORT: - KNEE - ANKLE - ICING - BACK - COMPRESSION - UPPER BODY

Exo-TECH QUAD

Flyweight TECH

i i-Fit TECH

Kneecap Stabilizer

VISIT US AT BOOTH #40184 ROM-TECH

ZK-7 Knee support V-TECH

Melissa Arnot HA-1 Foot support

ZAMST.US 877-ZAMST.US

MASTHEAD

OUTDOOR RETAILER DAILY snewsnet.com

EDITORIAL

outdoorretailer.com VP, GROUP SHOW DIRECTOR

Marisa Nicholson

marisa.nicholson@outdoorretailer.com

EDITORIAL DIRECTOR

SALES DIRECTOR

khostetter@aimmedia.com

krista.dill@outdoorretailer.com

Kristin Hostetter EXECUTIVE EDITOR

Casey Lyons DEPUTY EDITOR

Elisabeth Kwak-Hefferan

Krista Dill

SENIOR ACCOUNT EXECUTIVE

Paul Dillman

paul.dillman@outdoorretailer.com

ASSISTANT EDITOR

SENIOR ACCOUNT EXECUTIVE & PUBLISHER/OUTDOOR RETAILER MAGAZINE

kcloos@aimmedia.com

ryan.johnson@outdoorretailer.com

CONTRIBUTORS

ACCOUNT EXECUTIVE

Kassondra Cloos Kelly Bastone, Aaron H. Bible, Jenna Blumenfeld, Eugene Buchanan, Corey Buhay, M.T. Elliott, Courtney Holden, Elizabeth Miller, Doug Schnitzspahn, Morgan Tilton INTERNS

Jackie Bannon, Danny Nelson, Carolyn Webber, Ryan Wichelns

Ryan Johnson Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com MARKETING DIRECTOR

Margie Lelvis

margie.lelvis@outdoorretailer.com

DESIGN ART DIRECTOR

CONTENT DIRECTOR

Jennifer Holcomb

Mike Leister

jennifer.holcomb@outdoorretailer.com

ASSISTANT ART DIRECTOR

MARKETING COORDINATOR

PHOTO EDITOR

sarah.langston@outdoorretailer.com

Giovanni Corrado Leone Genny Fullerton PHOTOGRAPHERS

Michael Hanson, Louisa Albanese, Lauren Danilek CONTRIBUTING PHOTOGRAPHER

Sarah Langston

DIRECTOR OF PUBLIC RELATIONS

Kate Lowery

kate.lowery@outdoorretailer.com

Raymond Kang

Ben Fullerton / Caveman Collective

raymond.kang@outdoorretailer.com

GROUP PRODUCTION DIRECTOR

PRODUCTION/TRAFFIC MANAGER

Barb Van Sickle

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Caitlin O’Connor GRAPHIC DESIGNER

Jackie Medina

SALES AND MARKETING SALES DEVELOPMENT DIRECTOR

Eric Henderson

ehenderson@aimmedia.com 307-690-2984 SALES MANAGER

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com

Alicia Parsons

alicia.parsons@emeraldexpo.com DIRECTOR OF OPERATIONS

Cathy Griffith

cathy.griffith@emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

julie.freedman@outdoorretailer.com REGISTRATION OPERATIONS MANAGER kristen.novick@emeraldexpo.com OPERATIONS COORDINATOR

ACCOUNT REPRESENTATIVE

kristen.hartman@emeraldexpo.com

SALES ASSISTANT

Jennifer Hall

jhall@aimmedia.com 303-253-6419

Photo: Tim Kemple

Kristen Novick

Gregg Thayer

Sharon Burson

Apply online at thenorthface.com/careers

DIRECTOR OF OPERATIONS

gthayer@aimmedia.com 303-253-6149

sburson@aimmedia.com 970-485-0846

LIVE THE DREAM. JOIN OUR TEAM.

SENIOR ART DIRECTOR

to reserve your spot in the

Kristen Hartman

2017ORD WinterMarket

BRAND DEVELOPMENT DIRECTOR

Larry Harrison

larry.harrison@outdoorretailer.com RETAIL RELATIONS MANAGER

Joe Bustos

joe.bustos@outdoorretailer.com RETAIL CONCIERGE

Kimberly Aguilar

kimberly.aguilar@outdoorretailer.com

contact:

OPERATIONS MANAGER EXECUTIVE CHAIRMAN

Efrem Zimbalist III PRESIDENT & CEO

Jamie Kelley

EVENTS OPERATIONS

Kara Knox

Andrew W. Clurman

kara.knox@outdoorretailer.com SPONSORSHIP OPERATIONS

EXECUTIVE VICE PRESIDENT, OPERATIONS

mallory.denny@ outdoorretailer.com

See whats new at booth PV3105. We offer huge margins and free shipping on all show orders!

Mallory Denny

Patricia B. Fox

BILLING MANAGER

SENIOR VICE PRESIDENT, DIGITAL & DATA

sara.burns@outdoorretailer.com

Jonathan Dorn

sburson@aimmedia.com

jamie.kelley@outdoorretailer.com

EXECUTIVE VICE PRESIDENT & CFO

Brian Sellstrom

Sharon Burson

Sara Burns

VICE PRESIDENT, GENERAL MANAGER

Kent Ebersole

VICE PRESIDENT, FINANCE

Craig Rucker

AUGUST 3, 2016 DAY 1

103

The Hot Sheet / Day 1 BREAKFAST OF CHAMPIONS

Start your show off right with a short stack of wheat pancakes at Vasque (#12001), 9:3010:30 a.m., and pourover coffee at UCO (#40), beginning at 9:30 a.m.

her 50 Peaks Challenge (climbing all of the U.S. high points in 50 days). She and mentee Maddie Miller will be at Zamst (#40184) from 10 a.m.-12 p.m. before zipping off to peak #47.

FREE FIXES

Holes, rips, blown zips? Drop your hurtin’ gear off at Patagonia’s Worn Wear Wagon (#13027) for a quick on-site fix and do your part to keep good gear alive. 10 a.m.-5 p.m. daily.

WIN THIS

Drop your card at Mountain Hardwear (#26001) today and you might score a Hyperlamina Spark 32 sleeping bag. Winner picked at 3 p.m. (must be present).

EARLYBIRD SPECIAL

Be one of the first 1,000 peeps to stop by Terramar (#32031) and you’ll walk away with either a MicroCool Tank or Cool Control Boxer Briefs.

MEET EVEREST RECORD-HOLDER