ORD Winter 2016 Day1 by Active Interest Media

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Farewell, Sweet Hippie S K I P YOWE LL 1946–2015 page 25

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• • • OUTDOOR RETAILER DAILY

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JANUARY 7, 2016

Farewell, Sweet Hippie S K I P YOWE LL 1946–2015 page 25

The official publication of:

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combat parka, BY wings + horns From these proving grounds, Alpha® has quickly become the preferred insulation for highly active pursuits like backcountry mountaineering, cycling and cold weather training. But Alpha’s versatility also extends its reach. Whereas traditional insulation fills require more rigid (and less breathable) fabrics to prevent fiber migration, Alpha® stays put. This means Alpha® can be paired with an infinite number of fabrics to create an infinite number of looks and styles. With this new creative freedom more brands are including this new approach to insulation into their lifestyle, sportswear and crossover designs.

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Cover: Ben Fullerton/Caveman Collective; This page: Andrew Bydlon/Caveman Collective

OUTDOOR RETAILER DAILY JANUARY 7, 2016

Best commute ever: Two testers head to work with demo skis at Solitude.

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gear

Snow Day

Winter Essentials

Retailers braved frosty temps to get down to business taking the latest skis, snowshoes, snow bikes and avalanche safety gear for a spin at the All Mountain Demo.

Step into the newest skis and boots with our roundup of snow gear on display yesterday at Solitude. Also: NPS Director Jon Jarvis joins us to celebrate 100 years of national parks.

“ THAT’S THE LEGACY OF SKIP YOWELL. EXPRESSING THE ULTIMATE LOVE OF ADVENTURE AND SHARING IT WITH EVERYONE HE KNEW.”

cover 25 Mountains of Wisdom Friends and colleagues remember the enduring life lessons of JanSport and Outdoor Industry Association co-founder Skip Yowell. By Michael Hodgson

—NIKKI HODGSON PAGE 26 january 7, 2016 / day 1

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OUTDOOR RETAILER DAILY JANUARY 7, 2016

gear trends 29

BACKPACKER Editors’ Choice Awards A double sleeping pad, superdurable shell and 9 more best-in-class picks bring home the big prize this year.

SHELLS Look for touringspecific designs, stylish touches and the softer side of hardshells in the latest crop of jackets .

FOOTWEAR Just-for-winter hiking boots offer extra grip and stability.

HELMETS Improved safety and lighter weight is the name of the game in new noggin protection.

DIGITAL MARKETING Still using an outdated website? Big mistake. Why replatforming your site is a tough but critical key to success in e-commerce.

more news 14 RISE Specialty retailers soaked in the secrets of success at the RISE series of panel discussions and speakers. Also: The industry remembers American Alpine Club President Doug Walker, and public lands win more cash.

more gear 22

Q&A: Bob Hall

Editors’ Picks

NuDown CEO Bob Hall talks core business values, angel investing, finding your advantage and why retirement just didn’t stick.

Don’t miss these five eye-catching new products.

50 New Product Gallery We received more than 600 new product submissions to consider for this section. On Day 1, check out a hybrid alpine climbing/ plastic ski touring boot, superlight crampons, a double-wall growler, and 23 more picks, then look for lots more new items in Days 2-4.

logistics 62-70 Show Info & Maps Wondering where to fuel up on food or curious about the rules on bringing your dog to the show? We have you covered with a collection of maps, regulations and show information.

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Photo: Tero Repo

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what’s happening out there

Snow Day at Solitude A wintry All Mountain Demo serves up freshies and fatties

Photograph by Andrew Bydlon / Caveman Collective

PIRITS WERE UP as the snow fell during

yesterday’s All Mountain Demo hosted by Solitude Mountain Resort. While 50-plus exhibitors showed off the latest in everything from AT bindings and ski poles to goggles and snowshoes, retailers sampled sports nutrition bars, checked out fat bikes and demoed a wide range of planks and boards. “The demo is a great opportunity for retailers to get a preview before they see [a product] on the show floor,” said Kate Lowery, director of public relations for Outdoor Retailer. A roaring fire served as a reprieve from the dipping mercury, as did MSR’s annual offering of coffee, hot chocolate or oatmeal in take-home thermoses. Meanwhile, Craft Sportswear encouraged attendees to strip down despite the chill, promising a new baselayer in exchange for the wearer’s old item. The used baselayers will be donated to Salt Lake City Mission. “I get to try some new gear, but it’s cool that they’re donating to a local charity,” said Vince Pau, buyer for Aquan Sports in Park City, Utah. “I gave a piece of gear, so hopefully someone can stay warm this winter.” However, hardgoods—AT gear in particular—took

center stage. Just a few feet away from the ski hill, retailers wandered through the booths for Atomic, Voilé, La Sportiva and dozens of other brands, where they strapped on skis, upped the DIN setting and took their chosen pair for a trial run. Given the backcountry market’s continuing surge, exhibitors were keen to highlight their latest and lightest. “Most of our buyers are coming for AT,” agreed Joe Johnson, an Outside Media PR rep for Atomic. “People are looking for the ability to exercise and expand where they can go outside the resort.” Other adventurers opted for a quick spin on one of Polaris’s fleet of fat bikes. The pedal-assisted, thick-tired rides are designed specifically for snow and sand, and they proved easier to ride than many people expected. “You just barely start pedaling and take off!” said Jessica Lebowitz, sales rep with Iowabased Carlton’s. “And I hadn’t ridden a bike in ages!” Speaking to the atmosphere as a whole, Heather Legler, creative consultant for Utah-based Alpenwild, described the day as “the truly active part of Outdoor Retailer.” “This is the soul of OR right here,” she raved. —COURTNEY HOLDEN

Snow flies, sales rise Retailers report sunny numbers in wintry regions—and weather worries elsewhere  Yesterday’s All Mountain Demo at Solitude Mountain Resort gave retailers testing opportunities galore for ski gear. But that wasn’t the only reason for upbeat attitudes. Sales reached $18.8 billion last October, up 6.7 percent year over year, according to The NPD Group. While attendees were all smiles as they demoed gear, levels of optimism about the winter ahead proved variable by region. Westerners had a sunny outlook thanks to their El Niño winter and the bounty of powder it has provided – much welcomed after four years of dismally dry conditions. “It’s fun to call people and sell stuff,” said Jeff Darby, Southern California sales rep for K2. “There’s no secret formula. We’re up because we actually have snow.” While numbers from The NPD Group report the West has had regional growth of 3 percent in the outdoor specialty sector for the 12-month period ending October 2015, recent powder days have made the increase more tangible. “People are being a little bit cautious—both the dealers and consumers—but as the snow comes, it just spikes,” said Dave Grissom, Voilé sales manager. Reps and retailers hailing from the Northeast, however, sang a different tune. Although The NPD Group reported regional growth of 5 percent, that overall upward trend hasn’t been felt in recent months. Many resorts have less than half of their lifts open, a few resorts remain totally closed and retailers are feeling squeezed. Still, Mary Scheerer, from New York-based Paddle Diva, was optimistic about a snow-filled demo day. “We’re from the Northeast, so we’re excited about the snow,” she said. This pattern of snowfall that comes later in the season may, however, become the new normal. “Winter has gone from starting in November to starting in January,” said Todd Walton, marketing communications manager for OIA. In turn, brands and retailers are learning to adapt. Scott Newman, president of Sven Can See, manufacturer of a goggle de-fogging serum, has diversified into hockey and construction markets, which offer steadier revenue streams. Claire Waxman, owner of Alaska-based Homer Saw & Cycle, noted her shop is taking on new products to meet the changing demands. Unfortunately, the revenue opportunities are falling short. “We’ve added some [products] and are thinking of adding more winter running gear like studded shoes and lights, [but] selling a $600 set of skis versus a $20 running light doesn’t cut it,” she said. —COURTNEY HOLDEN january 7, 2016 / day 1

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Hardgoods Hoedown New technology and ever-lighter weights mark the next generation of backcountry boots and skis Retailers got down to business testing the latest from alpine ski and backcountry brands at yesterday’s All Mountain Demo. Here’s the best of what we saw up at Solitude. The biggest buzz centered on Arc’teryx’s (#1019) new line of Procline ski alpinism boots (pictured at top right). The Vancouver-based brand considers the Procline (MSRP $750, $1,000 carbon), which features a 360-degree rotating cuff and full gaiter, not so much a venture into the ski market as an extension of the footwear it launched last year. It’s a ski boot built to handle the rigors of a technical ascent. “We talked to alpinists and mountaineers, and we had summer boots for climbing and approach for them, but they told us that half the year, they are skiing,” said footwear line manager Frederico Sbrissa. “We wanted to make something completely different that would improve the climbing side of a ski mountaineering boot.” Scarpa (#3001) also came into the demo hot with its new F1 touring boot (MSRP $699). Featuring a manual ski/walk mode solution that eliminated the glitch that caused a recall of the F1 Evo boot last season, the F1, which weighs in at 1,230 grams per boot in size 27 mondo, is built on the same last but features a brand-new cuff mold that gives it the power to drive big skis in the backcountry. Big backcountry player Dynafit also came to the demo with a key new boot launch. Building on the popularity of its slipper-like TLT series, the singlebuckle TLT7 Performance (MSRP $849) has some backbone thanks to a titanium and fiberglass cuff with a carbon frame, and it swaps easily between ski and walk mode. Weighing 1,010 grams per boot, it also features the new Dynamist Masterstep tech system, which makes it easier to step into the binding, gives better lateral stiffness and creates a better pivot point for more comfortable touring. On the ski side, La Sportiva (#15027) got fat with its new Vapor Float ski (MSRP $1,200). At 117mm underfoot but weighing in at around 1,500 grams per ski, it’s a big plank that won’t bog you down on the skin trail. “For us, it’s all about the light construction,” said Marketing Director Jonathan Degenhardt. “It’s all about being human powered. A lighter ski might get you more laps or make it easier to reach a summit.”

K2 (#36103) also lightened things up in its new Pinnacle series. Featuring the same nano-material found in helicopter blades, the range—which runs from a svelte 88mm underfoot (MSRP $800) to the 118 Seth Pro model (MSRP $1,000)—features the brand’s tested Konic shape but weighs 10 to 12 percent less than previous models. The women’s Full Luv It (95mm underfoot) and All Luv It (88mm) add Paulownia wood to the tip and tail to make them easier to move around for lighter skiers. K2 also turned heads with its BFC 100, or “built for comfort” boot (MSRP $550), which targets core skiers who don’t enjoy the pain of high-performance fit. Another iconic alpine brand, Salomon (#36126), continued to push into the backcountry market, building on the success of its MTN Lab boot with its more accessible Explore series. The MTN Explorer boot (MSRP $850) offers up a custom liner and weighs in a bit lighter than its bigger cousin at a lower price point. The new MTN Explorer ski takes the

technology of Salomon’s popular Pocket Rocket and puts it into a backcountry ski. Sister brand Atomic (#36123) also took freeride technology from its popular Bentchetler models and parlayed it into the Backland FR 109 ski (MSRP $725). And there’s one extra that retailers need to check out at Atomic: the Backland FR pole (MSRP $100), which includes a built-in screwdriver tool in the middle of the adjustable pole that skiers can use to adjust binding height while standing. Finally, Utah-based DPS’s (#34099) new ladies line features all the same technology as the men’s models with fancier top sheets. The Zelda 106 Pure 3 (MSRP $1,299) and Zelda Tour ($1,050) are made for women who don’t want lesser performance in a women’s-specific ski. Guys will approve of the Lotus 124 ($1299), a spoon-construction powder board that finds what the brand thinks is the Goldilocks zone underfoot at 124mm. —DOUG SCHNITZSPAHN

Photos by Emma Light

NPS DIRECTOR TO KICK OFF CENTENNIAL AT OIA BREAKFAST  What better place for the head of the National Park Service to kick off the Centennial than among thousands of park devotees at Winter Market? NPS Director Jonathan Jarvis will speak before headliner Terry Tempest Williams at Thursday’s Outdoor Industry Association breakfast, to be held a 7 a.m. at the Marriott City Center. Jarvis plans to discuss Centennial celebration events and the Every Kid in a Park Campaign, a new NPS program that gives fourth graders and their families free admission to the parks for one year. He will present a short film and stick around the Salt Palace afterward, said Todd Walton, communications

manager for OIA, to meet with brands launching Centennial products and to chat with showgoers in the aisles. Though Jarvis brings plenty of star power to the breakfast, the OIA had originally hoped to bring an even higher-profile speaker: First Lady Michelle Obama. Obama’s Let’s Move campaign made her a natural fit for the show, Walton said: “We tried to get her to come and talk about how the outdoor industry is involved in getting kids outside, and why we’re important.” Ultimately, the First Lady’s —ELISABETH KWAK-HEFFERAN schedule proved too busy for the trip. january 7, 2016 / day 1

news

RISE-ing to the occasion The inaugural event for a new specialty retailer program teaches businesses how to sell smarter

MORE MONEY FOR PUBLIC LANDS Renewed LWCF dedicates more to statefunded projects to provide local access

 Among the compromises struck in the battle to renew the 50-year-old Land and Water Conservation Fund (LWCF) was good news for the outdoor industry. After expiring in September, the fund was reauthorized by Congress in December at $450 million over three years, and includes a shift in the allocations towards more state and local efforts. The new formula shifts funding from a 60/40 federal/state split to 50/50. “There are a lot of projects that can’t happen without the federal part,” says Jessica Wahl, recreation policy advisor for OIA. “But the state funding is important because those are the close-to-home recreation opportunities that the industry wants to grow.” Because total LWCF dollars increased, the state

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—ELIZABETH MILLER

portion could grow without taking any funding from the federal side—a benefit with the number of projects aimed at marking this year’s NPS Centennial. Though temporary expiration cost the fund millions in receipts, the ensuing public outcry sent a clear message to Congress. “The politics around this are getting better and better,” says John Sterling, executive director of The Conservation Alliance. Bipartisan support gives reason to be hopeful, he adds. And that’s good, because the fund’s role in conservation is irreplaceable. “When you’re talking about purchasing a multimillion-dollar piece of property, individual donors can only go so far, and government is one of few institutions that have the resources to help purchase some of these parcels,” Sterling says. “There are some state funds, but there’s nothing on the —ELIZABETH MILLER scale of LWCF.”

AAC Mourns Lost Leader President Doug Walker dies in Washington avalanche  On New Year’s Eve, we learned that Doug Walker was overdue from an ascent of Granite Mountain—a day trip that he had done more than 100 times. His partners turned back near timberline, but Doug continued up to achieve his daily calorie burn. He never returned. His sudden death left us reeling. He was our champion. He made it his personal mission to secure access for all of us—especially young people. Doug didn’t just serve; he showed up in every way. As president of the American Alpine Club, he inspired us to be better as an organization. But our purpose mattered as well, and he expected us to fuel ourselves with clean air and vertical gain. Doug shared his energy with The Wilderness Society, the Sierra Club Foundation, Conservation Lands Foundation, the Access Fund and the Outdoor Alliance. He chaired the board of the Fred Hutchinson Cancer Research Center and led young people out on YMCA climbs and hikes. Doug also chaired the board at REI. He knew how the world worked and could always get the key meeting with a legislator. “It helps if you’ve given ’em money,” he would say with a wink. Doug climbed for more than 40 years and always set a brisk pace. He leaves a legacy of friendship, leadership and big thinking. He also made sure we had leaders for the future. Dozens of young people who count Doug as their mentor are already making his vision come true.—PHIL POWERS

Top left: Photo by Lauren Danilek

 Dave Ratner (above) built Dave’s Soda and Pet City over decades, beginning with hand-carrying soda orders to customers’ cars and adding pet supplies after he brought home a beagle as girlfriend bait. Then two big-box retailers opened nearby. He responded with a classic mistake: dropping prices. But customers didn’t come back. So, using contact information logged into his point-of-sale system, he identified customers lost since the big-boxes opened and called them to ask why they’d left. The answer? It wasn’t about price; it was about convenience. “You can’t compete with convenience,” he told ORD on Wednesday, shortly before speaking at the

inaugural Retail Inspired Specialty Excellence (RISE) event organized by the Outdoor Industry Association, Outdoor Retailer and Grassroots Outdoor Alliance. A no-hassle returns guarantee and using customer contact information and purchase tracking to develop a relationship with customers made that difference for him, even when he brought prices back up, said Ratner. Dave’s Soda and Pet City has since grown to seven stores in southern New England. His first piece of advice for specialty retailers: “Everything the independent retailer does has to be personalized, from your store experience to your employees to getting out into the community.” He still calls lost customers (and uses callfire.com to create robocalls to notify customers when their favorite products go on sale). He exploits social media, runs his own TV show and makes appearances at local events to build relationships and a reputation for expertise in the community. “More important than anything, you need to have the nicest employees in the world working for you,” he said. The practical advice he provided to retailers also included a heads-up on pending changes to the wage base for salaried employees—potentially setting a minimum salary for general managers at close to $50,000 or requiring time-and-a-half for any hours worked beyond 40 per week. Employee engagement is a concern for 2016, too, says Lori Kleiman, managing director of HR Topics, who also presented at RISE. Those “nicest employees in the world” are likely ones with some measure of autonomy, empowerment and ability to make changes where they work, she said: “People would much rather work with a small company than a bigbox store because they can make a difference.”

news OutdoorRetailer

scene

capturing the show’s key moments

Safety check

All Mountain Demo attendees got hands-on schooling in avy safety

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1. The Mountain Safety event at Solitude kicked off the demo with safety drills led by a coalition of Avalanche Project members. 2. Longtime snowsports editor Adam Howard probes for a buried transmitter. 3. Backbone Media’s Eric Henderson digs after locating another. 4. BCA’s Tracker 3 beacon strikes gold again. 5. Ben Pritchett, AIARE Program Director, oversees the Avalanche Project.

Photographs by Andrew Bydlon / Caveman Collective

OIA UNITES THE INDUSTRY AND AMPLIFIES YOUR BRAND AND BUSINESS.

TELL US YOUR STORY:

WHY ARE AMERICA’S PUBLIC LANDS IMPORTANT TO YOU? COME TO OIA’S BOOTH (#BRL200) ANY TIME DURING THE SHOW TO TELL YOUR STORY AND REGISTER TO WIN.

YOU COULD WIN A DENALI HIKING ADVENTURE OIA, TourRadar and Alaska Alpine Adventures are honoring the National Park Service’s Centennial anniversary by giving away an unforgettable experience for two to Denali National Park in Alaska.

View the full list of sessions in the education section of the OR Daily.

MADE IN AMERICA Visit The Made in America Showcase located at the upper concourse area next to the New Product Showcase. Support the Outdoor Foundation by purchasing fundraiser products at select Made in America brand booths.

GET SOCIAL WITH US #MYOUTDOORSTORY JOIN US FOR STORIES AND BEER AT OIA BOOTH #BRL200 TODAY (THURSDAY) FROM 4:30 - 6:00 PM

j.mp/outdoorist

showtraveler 1

Play Time Venture Out brings in exhibitors looking to have some fun on the floor. 1. Crème brûlée, anyone? Snow Peak brand manager Russell Borne will light your fire. 2. Treehugging is in style at Arbor. The woodcentric snowboard brand’s new apparel line is launching here at Outdoor Retailer. 3. Go touch the fabrics at Voormi. Trust us. So sooooffft—and all sewn in Colorado. 4. Don’t confuse Topo Designs founders Jedd Rose and Mark Hansen with hipsters. The forward-thinking, Denver-based duo are here as both exhibitors and retailers. 5. On the wagon: Montana’s Duckworth sources its wool from traditional sheepherders who live in wagons and work high in the remote Gravelly Range. 2

Photos by Emma Light

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editor’spicks

1. MONTANE HI-Q LUXE PRO PULL-ON Climber Andy Kirkpatrick was tired of trashing his jackets on the rock. So Montane added abrasion-resistant stretch fabric around the harness zone and underarms to reduce bulk on this insulated pullover. A deep zip—with both bottom-up and topdown zippers—allows ventilation and interior pocket access. #BR529 (MSRP $214) www.montane.co.uk

5. SAXX KINETIC TIGHT Shorter days mean longer underwear, and SAXX has delivered: The Kinetic Tight’s nylon-spandex blend provides a semicompression fit for winter athletes in need of a secure baselayer. #BR329 (MSRP $60) www.saxxunderwear.com

2. VERIGA PRO TRACK CRAMPONS These crampons can grip ice without skittering off rock or your truck’s gas pedal. Designed for Canadian oil field workers, the PRO TRACKs feature serrated staples in lieu of spikes, so you don’t have to change when the terrain does. #BR635 (MSRP $60-$70) www.veriga-lesce.com

3. OBOZ MEN’S BRIDGER 8” INSULATED BDRY Oboz’s cushioned, arch-stabilizing insoles now come insulated for winter. The makeover of the popular Bridger boot includes ice-ready rubber soles, gaiter attachment points and 200 grams of Thinsulate. You’ll hardly recognize them. #BR403 (MSRP $185) www.obozfootwear.com

5 4 2

4. SUBQ JACKSON AVALANCHE AIRBAG JACKET The modular design allows you to pick and choose what features you need for the day, and the integration of the system allows you to combine your picks into one seamless piece. Stash your skins in the oversized chest pocket; remove your shell without having to stuff it away; and strap skis, a board or an avy shovel directly to your back. As for the airbags? They’re removable, but no need—they keep a low profile until you need them. #BR836 (MSRP $1,268) www.subqdesigns.com

MEET YOUR ON-THE-GROUND ORD TEAM HIT US UP WITH YOUR FAVORITE PRODUCT PICKS AND LOOK FOR US IN THE AISLES.

COREY BUHAY corey.bu@ gmail.com

22 outdoor retailer daily

COURTNEY HOLDEN cholden13@ gmail.com

DOUG SCHNITZSPAHN dschnitzspahn@ gmail.com

ELIZABETH MILLER elizabethmmiller@ gmail.com

KASSIE CLOOS kcloos@ aimmedia.com

MORGAN TILTON morgan.tilton@ gmail.com

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Giant Footsteps When Jansport and Outdoor Industry Association co-founder Skip Yowell passed away this fall, he left behind a legacy that taught us the wisdom of bobbleheads, coffee grounds and, of course, packs. BY MICHAEL HODGSON

Photograph by Ben Fullerton / Caveman Collective



SKIP LEFT IN OCTOBER — October 15, 2015

to be exact. I am quite sure he did not want to go, but it was time. I choose not to call him my friend, because he was never mine to begin with. Skip Yowell was a friend to everyone he met. And that is how I remember him now. Skip brought out the best in us all, simply by being himself. “He has achieved success who has lived well, laughed often and loved much; who has gained the respect of intelligent men and the love of little children; who has filled his niche and accomplished his task; who has left the world better than he found it, whether by an improved poppy, a perfect poem or a rescued soul; who has never lacked appreciation of earth’s beauty or failed to express it; who has always looked for the best in others and given them the best he had; whose life was an inspiration; whose memory a benediction,” said Bessie Anderson Stanley in 1905 Those words best describe a man, friend and mentor — Skip. He filled any room or space he was in with joy. Skip is proof that nice guys do get to finish first. And like many great men who don’t fully grasp their impact on the world, he gifted all of us with mountains of wisdom in the way he lived his life. To that end, perhaps the best way to remember Skip is to share some Skip wisdom on living well, from bobbleheads to popcorn to packs:

Inspire others by loving what you do and sharing it Skip loved the outdoors as much as anyone I have ever met. And he loved sharing his love with january 7, 2016 / day 1

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everyone he met. I have no doubt he is singularly responsible for planting the seeds that have grown into passionate engagement with the outdoors in countless youth around the world. Like so many others, he gave my daughter, Nikki, her first pack at age three and always had a warm word and big smiles for her into her 30s. Like so many others, Nikki (now working for the Outdoor Industry Association) remembers, “Three-year-old me had a lot of great adventures with that pack and while I outgrew the pack, I never outgrew the love for adventure it helped inspire. That’s the legacy of Skip Yowell. Expressing the ultimate love of adventure and sharing and encouraging that love of adventure with everyone he knew every step of the way.”

member. And when you deeply realize that, you understand all he did and why everyone will miss him so much!” said Todd.

Never let a defeat define your future “First time I tried Mount Rainier was on a JanSport seminar, and the weather was atrocious. Only one of the climbers made the summit (plus two guides). I should’ve made it, but didn’t, and afterwards I was pretty despondent,” said Jon Dorn of Active Interest Media. “Not because I didn’t summit, but because I knew I could’ve if I’d dug deeper and overcome my excuses. “ “After the trip, Skip found me and talked about getting turned back in the Himalaya, and how he let that roll off his back and turned it into fuel for being better next time — not just on the mountain but in business. That really resonated and dammit if I didn’t summit the next time despite poor conditions.”

Never be the loudest one in the room There are countless stories of people who have met Skip, only to discover later the happy, smiling individual was more than just some guy … he was one of the founders of JanSport, an original founding member of what is now the Outdoor Industry Association, a philanthropist extraordinaire and an adventurer with credentials. Skip loved to tell tales, yes, and loved regaling others with stories of adventure and misadventure around the world, but it was always sans ego. Skip just loved sharing and interacting with everyone and anyone who showed an interest in the outdoors. Jim Kern, founder of Big City Mountaineers remembers Skip as someone who didn’t count himself as more important than anyone else. Which is perhaps why he also listened so well. “Skip was a good listener and taught me that if you don’t say a lot when you want to make a point, people will listen. This was always the case at Big City Mountaineer and OIA board meetings,” said Jeff Weidman.

Have a strong sense of humor When Hippies Ruled: Skip Yowell (left) and Murray Pletz (right) testing packs.

Be more than “just someone we worked with” Todd Spaletto, president of The North Face, met Skip when Todd was just 26 years old and new to JanSport. He told me that the greatest lesson he learned from being around Skip was that the outdoor industry was so much more than an industry. It embodied a community of like-minded individuals that certainly wanted to be successful at business, but also realized that personal passions could be the focus of a professional passion. Skip loved visiting retailers, colleges, his annual Mount Rainier climb and most of all the Outdoor Retailer trade shows because, to him, he was seeing family. “I had a young co-worker come up to me a few weeks ago at our Alameda campus (shared by JanSport and The North Face) and say, ‘Wow, I can’t believe all the social posts and stories people are sharing about Skip, about someone they worked with.’ I replied, that’s the point — Skip wasn’t just someone you worked with — he was a family

26 outdoor retailer daily

Many years ago, on a JanSport media trip to Isle Royale, our intrepid group was weathered in for a number of days and we ran out of coffee. For Skip, two beverages were very important: coffee and Budweiser. He quickly solicited my help and began dumpster diving into our two black trash bags, carefully retrieving old Always a Family: (left to right) Nawang Gombu coffee filters and their contents of damp Sherpa, Lou Whittaker grounds as I held the bags open. After and Skip Yowell picking out a few bits of trash, Skip and I (and a few others, I might add) boiled up some water and were once again sipping happily on recycled coffee. Several years later, he gifted me with a bobblehead likeness of himself and a bag of coffee (good stuff not recycled), recounting in a quickly scrawled note that this would likely taste better than what we shared on Isle Royale. The coffee is long gone, but the bobblehead of Skip still stares down at me from above my desk … a reminder to not take things too seriously.

Leave the world better than you find it

Remembering Skip WATCH Skip Yowell was a legend in our industry. He made everyone feel important, and he will be missed. In memory of Skip, SNEWS asked some of his family and friends what he meant to them, and we made a video of their responses. Watch it here: www. snewsnet.com/skip PARTY Head to The Depot (400 S Temple) tonight, January 7, for the return of the JanSport Shake ‘n Bake Outdoor Industry/Outdoor Retailer party in memory of Skip (doors at 8 p.m.). The party is open to all show attendees and everyone who comes receives a commemorative t-shirt.

Skip Yowell changed the lives of tens of thousands of young people, of that I am sure. Skip did that by giving of himself freely, every day of his life, to help others achieve and succeed. Do you wish you could be more like Skip? Larry Harrison of adidas Outdoor USA emailed to me: “Write a personal note to someone. Take a child on a hike. Make some salsa and send it out to those you care about. Write a recommendation for someone. Give a kid a backpack. Be available to those around you, enjoy your life, and get outdoors.” If we all lived like Skip, what a different world this would be. Michael Hodgson is a founding partner at New Normal Consulting, former president of the BCM board and the former president of SNEWS.

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geartrends

editors’ choice

WINNERS!

Backpacker announces its 2016 Editors’ Choice Awards on the show floor.

Photo by Jon Mancuso

Field Work: Backpacker Gear Editor and SNEWS Editorial Director Kristin Hostetter testing the Editors’ Choice Award-winning Patagonia Merino Air fabric along the Lycian coast in Turkey.

 Eleven companies were honored today as recipients of the 2016 Backpacker magazine Editors’ Choice Awards, the most prestigious award in the outdoor industry, brought to you by Oskar Blues. The awards are given annually to products in recognition of their outstanding innovation in design, materials and performance. The Backpacker Editors’ Choice Awards, presented every year since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers, backpackers and climbers. With no set categories for the awards or set number of recipients, the products and the testing process drive the award categories. Backpacker Editor in Chief Dennis Lewon and Gear Editor Kristin Hostet-

ter are kicking off the show on Thursday morning by personally presenting the awards to all of the recipients who are here at Outdoor Retailer. “Backpacker gear reviews set the benchmark by which all others are measured,” Lewon said. “That’s because no other magazine or website conducts field-testing as rigorously or impartially as the crew led by Gear Editor Kristin Hostetter. Our core testers each have years of backcountry

experience and expertise in multiple pursuits, from climbing to paddling to skiing. Under Kristin’s leadership, they put new products through punishing abuse in the toughest terrain and worst weather. She also oversees a transparent process that has earned an unrivaled level of trust from readers, retailers and manufacturers. The result? Best-in-class reviews that lead consumers to best-in-class gear.” The Backpacker Editors’ Choice

This year’s winners are:  Exped Synmat Duo Hyperlite Pad  MSR Guardian Purifier  Mountain Hardwear AP Pant  F-Stop Topia and Sukhah Packs  Patagonia Merino Air Fabric  Vasque Skywalk GTX

 Columbia OutDry Ex Diamond Jacket  Columbia Featherweight Shirt  Mystery Ranch Mystic/Spinx Pack  Backpacker’s Pantry Chana Masala  Stanley Adventure SS Shot Glass Set

Awards are the gold standard to which all outdoor products are compared, and are a seal of approval that can help put an outdoor company on the proverbial map. Buyers at Outdoor Retailer rely on the awards announcement as a must-buy shopping list, knowing that their customers will be asking for these products in the fall. All winners must excel under extensive field-testing conducted by Backpacker’s team of editors, who take hundreds of new products every year into the backcountry to put them to the test. This diligent and demanding process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts. january 7, 2016 / day 1

geartrends

shells

SWEET SPOT

Manufacturers target specific demands in the latest performance shells.

Lighter returns

Backcountry cred

Pinnacle bling

It’s reassuring when brands keep a product name. It reflects pride and consistency. Beyond simple style tweaks, carryover pieces often employ new construction or fill technologies to lose weight. Beyond brand marketing, it pays to let product lines stablish a reputation. As Flylow co-founder Dan Abrams pointed out, it also helps with search engine optimization. With consumers researching online before they step inside stores, product reputation is worth building upon. “We got good press with the first Genius and technically, it is still an uber-light weight Flylow Neoshell jacket, so it would be a shame to lose the good mojo we have with the coat.” Flylow went back to the drawing board to redesign features, which resulted in a new layout of vents, pockets and stitching at a lighter weight. “Beyond that, the materials, fit and functionality are relatively the same, so it is the Genius 2.0, smarter.”

More brands are using the backcountry sector to build performance reputations. Alpine touring is a specialized market, as picky as climbers about worth-the-weight functionality. Retailers can expect to find bleeding edge layers, price tags be damned. Brands that use in-house membranes on other shells are choosing big name ingredients on their AT shells to stay ahead of the pack. European brands are catering to the different demands of the American AT crowd, mostly in style and fit. Women can expect to see more backcountry shells (yes, jackets and pants) designed with them in mind. This season’s options for women look more fitted and stylish than the equivalent men’s option. Like fresh powder, it appears the backcountry crowd is getting first tracks in the innovation game, too.

Premium shells that ooze performance are sacrificing an ounce or two in the name of flair. Look for stylish collections that aren’t shy about advertising top-shelf cred with metal zippers, faux fur lining or branding patches. Some stand apart from the bight polyester crowd with the latest textured fabrics. And since it’s about looking your best, too, look for flattering silhouettes from quilting patterns that trick the eye or slimming side panels.

Fresh faces

Hard shells are getting softer. In some ways the influx of waterproof stretch fabrics, with their woven faces, are to blame. Now there are more textured wool faces that provide a softer hand feel, but none of the crinkle. People could forget they’re wearing hard shells. And now knit laminates are making backers, the insides of shells, softer and quieter. If this keeps up, hikers or skiers will lose the reassuring rhythm of poly-on-poly they’ve relied on for years. CONTINUED ON PAGE 33

30 outdoor retailer daily

» Don’t worry; soft shells still get attention from designers. Bergan’s of Norway (#15041) debuts a stretch softie with on-slope features and off-slope looks. The men’s and women’s Kongsberg Insulated Jacket (MSRP $239) has articulated elbows, pit zips and pockets galore. At 2 pounds, the jacket is filled with PrimaLoft Gold Insulation Active (60g men, 100 grams women). The materials are Bluesign approved. » Voormi (#VO233) stepped away from its Core Construction to make a waterproof wool ski shell. Its AN/ FO jacket (MSRP $549) and pant (MSRP $499) bring retailers the brand’s Surface Hardened Woven Wool; a patent-pending woven wool/ synth blend that’s durable and soft. The wool shell offers four-way stretch and moves vapor through the garments.

BY M.T. ELLIOTT

geartrends

shells

CONTINUED FROM PAGE 30 1. Let’s call this a waterproof puffy. Columbia’s (#28011) breakthrough OutDry shell tech makes its winter debut in the OutDry Gold Ex Down Hooded Jacket (MSRP $250). This jacket wears its taped seams more discretely than this summer’s parka, and the Heat-Seal bonded baffles are packed with 700-fill down. It’s not often you get a shell and insulation for the price of one — or weighing less than a pound.

2. For the alpinist crowd that prefers grams to ounces, Black Diamond (#6009) unveils its lightest Gore (#33041) jacket. The 370-gram Helio Shell (MSRP $499) offers performance with a touch of comfort as exemplified by the 30D nylon face with a soft, breathable Gore-Tex C-Knit backer. High-mountain features include Cohaesive cord management, roomy cross-access chest pockets and all-important full pit zips. 3. As mentioned above, the Genius jacket (MSRP $425) is a specialized, lighter, second take. Flylow (#10) kept the fullstretch Polartec (36039) Neoshell fabric and fit, but focused on backcountry needs for its construction. The results were new vents, mesh chest pockets and a zipped drop pocket accessible below a backpack’s waist strap. 4. Dynafit (#D200) tailored its Meteorite Jacket (MSRP $549) to the U.S. touring market. It checks off the waterproof, breathable, warmth boxes with Primaloft (#40043) Gold inside and Gore Windstopper-Therium outside. Ski-friendly features include a removable snow skirt that’s compatible with newer Dynafit pants, adjustable cuffs and a visored hood that works best with a helmet inside.

5. Dare2b (#38208) went glam with its premium Black Label collection. The women’s Shade Out jacket (MSRP $450) is designed to allow for warmth and a full range of motion on the slopes, including the four-way stretch in its strongest breathable Ared nylon. The sport-fit jacket blings with metal zippers, including the off-center zip across the chest. 6. Rab (#20037) shows off new fluorocarbon-free Hydrophobic Down tech from Nikwax (#19045) by cramming 800FP European goose down into the bondedbox Resolution Jacket (MSRP $500). Even the wire-brimmed hood has down inside. The face is fully-taped Pertex Shield, a sturdy, breathable choice for that much down. The two-pound jacket sports drawcords, cuff tabs and cordlocks. Zipped hand pockets, a reflective chest pocket and a large internal mesh pocket are your storage options. The two-way front zip is buffered with a storm flap and insulated baffle.

january 7, 2016 / day 1

geartrends

winter hiking footwear

BOOT BLISS

Winter backpackers will rejoice in these hikers designed just for winter conditions. BY JENNA BLUMENFELD

Modern and traditional technologies

This year, consumers will seek hiking footwear that blends the time-tested functionality of natural materials like leather and wool, with new, synthetic materials specifically designed for waterproofing and cold-weather hiking. For example, Vasque harnesses the company’s Minnesota roots for Lost 40, a modern-day Mukluk that uses both a woolen felt liner, and Aerogel foam – one of the most technology advanced insulating materials known to man. Employing modern and traditional materials helps enhance the narrative around the shoe. “We try to market our products through storytelling. Stories about people, unique concepts and off the beaten path places. We find that most of our customers gravitate towards this, particularly our younger demographic, but not exclusively,” says Brian Hall, Vasque’s Director of Product Development.

» New from Vasque (#18001) comes a high-rise hiking boot ideal for tromping through the woods after a storm of champagne powder. The new Lost 40 (MSRP $179.99) boots nod to the traditional artic boot, but are informed by modern technologies. Toasty warm with 200 grams of 3M Thinsulate and a 7mm felted wool liner, Lost 40 also contains Aerogel to stave off numb toes. Also notable: A 2-part lacing system that secures first the bottom of the boot around your foot, and a snap-down garage around the top to prevent laces from untying. Also check out Vasque’s athletic Coldspark UltraDry (MSRP $139.99). » A unique combination of modern design language with a traditional hiking shoe build, the Columbia (#28011) Peakfreak XCRSN II XCEL OutDry (MSRP $110) marries lightweight construction with durable trappings. Patented technologies including OutDry, a waterproof material, and Omni-Grip make Peakfreak ideal for muddy, cold days; a Techlite midsole delivers cushioning and high-energy return for spurts of running.

34 outdoor retailer daily

Get grippy

To combat icy trails and packedsnow steps, this season shoppers will go wild for hiking footwear that wins at traction and grippiness. Pioneering sole technology aims to make traction easier than ever. “Our research shows that Boomers are still very active as a group, but worry more about slip and fall situations,” says Evan Wert, the President of Icebug USA. “Also younger generations are relying less on the car and walking or using more public transport so they want footwear that is both fashionable and functional.” Icebug’s line of winter shoes feature BUGrip, a removable webbing system that attaches to the bottom of the shoe. Some brands are also including deep, luggy soles made with two types of rubber to grasp multiple types of terrain ranging from slick river rocks to ice. Such technology can either be proprietary to each brand, such as Columbia’s (BOOTH) Omni-Grip, or custom-made externally, like Ahnu, which features Vibram’s IceTrek Outsole, specifically designed for winter hiking.

Special ization

In a time where footwear manufacturers are often focused on versatility—a response to consumers who like to skip, jump, hike, run and walk through the wilderness, a few brands are designing outdoor footwear specifically designed for winter hiking. “We have seen a great response to offering very functional, good looking boots that have a more specialized purpose,” explains Vasque’s Hall. “We focus on unique, purpose built footwear and our customers search them out to some degree based on their function, regardless of demographics.” Other brands, such as La Sportiva and the North Face focus on category innovation to deliver exactly what consumers are looking for. This means waterproof fabrics that also breathe to allow sweat to escape – GORE-TEX continues to be a leading material due to its functionality and resonance with consumers. Likewise, La Sportiva’s new Trango is a supped-up backpacking machine. Ample ankle support, GORETEX lining and an anti-slip sole make this flashy hiker at home on the most gnarly of hikes. For longer, multi-day hiking trips, these boots will excel. “We are expanding our resources internally, investing in a broader offering of Hiking products ... to serve the needs our athlete’s across the spectrum of load bearing boots, speed hike and light hike,” agrees Chris Lindgren, VP of Outdoor and Training Footwear for Under Armour.

Support and stability

For Fall and Winter 2016 and 2017, consumers are saying “no” to twisted ankles and pronated feet. Thankfully, time-honored brands are innovating to improve hiking support and stability. “Our goal in the Outdoor Team at Under Armour is to bring our Athletic DNA, Innovation and performance solutions to the outdoor athlete to enhance their experience outside,” says Under Armour’s Lindgren, who adds that the new Infil Hike GTX contains both medial and lateral support wings, and AnaFoam, a molded material that improves support. CONTINUED ON PAGE 36

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geartrends

winter hiking footwear

CONTINUED FROM PAGE 34

3 2 1

1. Ahnu’s (#35095) Tahoe Ridge (MSRP $219.95) tackles wet, frigid conditions with a heavy-duty hiker designed for women. Full-grain leather and waterproof suede melds with 200 grams Thinsulate insulation, a waterproof membrane, and a faux fur lining for additional warmth. Packed with technical features, this boot also contains a custom Vibram IceTrek Outsole that provides unparalleled grip on icy, snowy surfaces. We also love the midcalf style that keeps cold, powdery snow out and warmth in. 2. Ideal for either the Annapurna Circuit or the Appalachian Trail, La Sportiva’s (#15027) newest hiker, Trango TRK Leather GTX (MSRP $290), will get your customers where they want to go. These reliable, yet flashy hiking boots pair a 3d Flex ankle system with GORE-TEX performance comfort lining to make walking long distances a dream. The boot midsole features a combination of PU and EVA, and Vibram’s Sasslong with Impact Brake System. At just 21.5 ounces (for men) and 17.2 ounces (for women) Trango packs a lot into a light package. 3. Icebug (#23013) focuses on superior grip and functionality with the new Idre BUGrip GTX (MSRP $269.95), a warm, hardworking hiking boot that offers both toe and heel protection, and a locking lace system. Those worried about slips and falls will appreciate Idre’s proprietary BUGrip, which contains 16 carbide studs on the bottom to lock into ice and snow. Superior for frigid hunting trips.

4 6

4. Under Armour’s (#38148) newest hiker, Infil Hike GTX (MSRP $219.99) is chockfull of innovations to enhance a cold, snowy and wet winter hike. The upper is made with a combination of waterproof leather and GORE-TEX for added breathability. For a smooth ride that absorbs heavy loads, the Infil features a full-length EVA midsole and a squishy Poron heel crash pad for added protection. Strategically placed laces and molded Anafoam provide a perfect, blister-busting fit. 5. The ideal balance between lightweight and protective, The North Face’s (#35051) Ultra GTX Surround (MSRP $190) sleek new shoe features GORE-TEX Surround for waterproof breathability, and smartly placed mesh to shed added sweat and heat during activity. The sole is built using dual-density Cradle Guide, which is tuned for a plush and responsive experience, and Ultra Protect Cradle, to keep your heel in a proper position, reducing the risk of rolled ankles.

36 outdoor retailer daily

6. What do you get when you pair classic and durable boot construction with leather sourced from American bison? You get Thomas Bates’ (# 20014) new Montana Hiker (MSRP $235). The classic accessory brand branches out with this attractive hiking shoe that looks equally as stylish on the trail as it does on the street. Made with a burnished and distressed bison leather upper and a Goodyear welt rubber hiking sole.

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geartrends

helmets

HEAD GAMES

Helmet companies develop protective features in response to consumer demand. BY COURTNEY HOLDEN

1 1

Safety takes center stage this season in the helmet category thanks in large part to increased awareness about the danger of concussions. This more knowledgeable consumer base is willing to spend the extra money on safety technology, be it MIPS, MAP (Multi-Impact Adaptive Polymer) protection by Marker or Salomon’s EPS 4D liner. As a result, these elevated safety features make their way into mid-range helmets, in addition to top-ofthe-line models.

Lighten up

Helmet companies continue to chase lighter weights in the name of consumer comfort. “A lighter helmet means less neck fatigue and less overall fatigue, especially for long days in the backcounty,” Salomon’s Alpine Commercial Manager Chris McKearin said. Lighter styles also make it more likely the backcountry brigade will don the brain bucket for both the ascent and descent — which is how a helmet should be worn to maximize protection, manufacturers point out. This season, many brands turn to hybrid hard-shell/ in-mold construction to achieve a lighter weight design without compromising ventilation capabilities. Consumers willing to pay top dollar for a feather-weight dome protector will dig the introduction of carbon fiber to the helmet market.

Playing it safe

Feel free

Aesthetically, helmets are adopting a fiercer look thanks to trends toward freeride styling. “It’s a not as smooth, with a little more jagged shape to it,” said Geoff Curtis, VP Marketing at Marker/Volkl USA. “It just looks a little more aggressive.” Look for brims and cleaner, monochromatic coloring to grace this season’s models. Black still reins as the best-selling color, but expect to see a smattering of brighter options as well. 1. Charge on! The MTN Charge (MSRP $180) from Salomon #36123) targets the freeride touring customer who ventures into the backcountry roughly 20 percent of the time. Weighing in at 300 grams, this uber light dome-protector effectively mitigates rotational forces thanks to EPS 4D technology.

38 outdoor retailer daily

2. K2 (#36103) introduces hybrid construction in its Virtue helmet (MSRP TBD) for women. A combination of hard-shell and in-mold technologies, the user gets the most protection in vulnerable areas while also reaping the benefits of weight savings. A removable liner allows the user to go with or without the beanie based on the weather or personal preference.

3. Carbon fiber now comes in helmets. Featuring a carbon top section and inmolded lower section, Marker (#34091) brings the Phoenix Carbon (MSRP $279) as a top-of-the-line offering for the season. The helmet also incudes proprietary MAP technology that stiffens while the strike is still happening, helping to absorb energy. Thanks to its multi-impact properties, the foam resumes its original form instantaneously, ensuring increased protection against multiple rapid strikes.

4. Smith’s (#30026E) Vantage Helmet (MSRP $220) takes on fashion flair thanks to a collaboration with outdoor lifestyle brand Woolrich. This season the Pennsylvania wool ear pads feature a traditional blanket pattern reminiscent of pioneer trappers. The helmet offers Aerocore technology — based around the proprietary Koroyd material — which maximizes coverage while increasing airflow.

IT M I L HE T G IN H S U P

——— — — ——

W O H S N O I H S 7 A Y F R A U N

— ——— — — —

A open @ J , Y A D oor s S D ( R THUM • MR250

6:00

M) P 0 5:3

Styles for the Fall/Winter 2016/2017 Seasons defined by

Who Inspires You?

Join us to celebrate our industry Mark your calendars â&#x20AC;˘ Friday, January 8, 2016 6:00 p.m. to 8:00 p.m. in Salt Palace Convention Center

RETAILERLOUNGE Located in MR 254B

Did you know? Overlooking the show floor, the Retailer Lounge offers respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free WiFi, charging stations, refreshments andâ&#x20AC;&#x201D;above all elseâ&#x20AC;&#x201D;quiet. With panoramic views of the show floor, the Retailer Lounge is located just beyond the Business Center in MR 254B.

STYLE

STORY

A curated selection of brands at the forefront of the modern outdoor experience, Venture Out is where core outdoor retailers are finding the brands to attract new, younger and more urban-influenced consumers.

outdoorretailer.com/VentureOut CURRENT EXHIBITORS Alchemy Equipment

Ethnotek

Locally Grown Clothing Co.

Oliberte

Solo Eyewear

American Icon

Fawn and Foal

Malibu Sandals

Olukai

Synergy Organic Clothing

Athletic Recon

Fayettechill

Maloja

Poler Stuff

Tenkara USA

Chippewa Boots

Forsake

MiiR

Proof Eyewear

tentree

Dish and Duer

HASTA

Mizu, Inc.

Rumpl

Teton Bros.

Duckworth

Hood Rubber Company

Sanuk

United By Blue

Endurance Conspiracy

Jeremiah

Shwood Eyewear

Wolfgang Man & Beast

Epic Provisions

SHOW PHOTOS: CARLO NASISSE / HEDHI MEDIA

JANUARY 7 - 10, 2016

ZEAL Optics

S ALT L AKE CIT Y, UT

geartrends

digital marketing

It’s Replatforming Time  Want to succeed in e-commerce? It’s a dirty job. BY YOON KIM

REPLATFORMING IS A

daunting task. It’s expensive, time consuming and downright risky. If today’s customers didn’t demand great ecommerce experiences, I’d say just skip this process altogether and that’d be one less article you’d have to read in the Daily. But customers demand excellent web experiences and you’re going to give it to them. A website is perhaps the most important component to your digital mission and if it hasn’t already done so, at some point, the topic of replatforming is bound to come up. I’ve been project managing websites for about a decade. I think it’s fair to say that today’s ecommerce development landscape is still the Wild West, with little accountability and even less standards. If you’ve worked with an ecommerce development agency, you may be nodding your head about now. Here are some of the tips that I’ve learned along the way.

TIPS FOR SELECTING THE PLATFORM Tip 1: Know what’s out there Most ecommerce platforms fall into one of three categories: proprietary closed source (also known as “home grown” platforms), propriety open source (Magento, Hybris, etc.), and cloud based solutions (Shopify, MIVA Commerce, etc). Each type of platform has its own set of pros and cons. » Proprietary “Home Grown” Systems Replatforming onto a proprietary system means that the agency and the platform are one in the same. The agency that owns the platform will likely be the only service provider that can support your needs after the project is over. Home grown systems usually result in less overhead and typically have less customers meaning you get more attention. The biggest downside is that closed source platforms lack the ability to scale. » Proprietary open source platforms Proprietary open source solutions rely on communities of developers to

44 outdoor retailer daily

maintain and improve the codebase. You’ll need to obtain a license of the software before installing it onto your server of choice, whether it’s a cloud based server that you rent, your agency’s server (not recommended and will address later in this article) or inhouse servers within your company. Proprietary open source solutions allow you to access the surrounding development community for support so theoretically, it’s easier to switch agencies. With greater amounts of development support, they also come with larger licensing costs.

» Cloud based Cloud based solutions oftentimes restrict server access meaning you/ your development agency will be limited in terms of custom functionality. However, because cloud based ecommerce solutions have more customers, much of the “custom” functionality has already been built. You’ll also enjoy better support with cloud based solutions since the platform itself hires developers to improve their code. In the case of Shopify, you can choose to be supported by the platform itself or partners. Tip 2: Research the platform Compare platforms online as you would if you were in the market for a new DSLR camera. Google terms like “Shopify vs. Magento.” G2 Crowd is an excellent resource that compiles user reviews on ecommerce platforms. Tip 3: Research the integration between the ecommerce platform and your ERP One of the largest parts of ecommerce replatforming will be integrating your ERP system. While some ecommerce platforms have APIs with documentation for specific ERP integrations, some platforms like Magento, are notorious for having little documentation of any integration. This means that the integration portion of the project essentially becomes a new sub-project with its own budget. Be sure that the platform you selected will integrate nicely with

your ERP (read: the integration has been done many times and there is plenty of documentation on that specific integration). Even better is if you can create your Request for Proposal (RFP) around agencies that have led that specific integration (say that one of the requirements to join the RFP is prior experience with Sage 100 to Magento integration or Shopify to Netsuite integration). You don’t want to get in a situation where the integration project and the replatforming project are split between two different agencies because the agency you’re working doesn’t have experience with your ERP and thus, over charges for recreating the wheel. Tip 4: Decide which route to host your new files There are three ways to host your files. Deciding which route to host will depend on your company’s goals in availability of development support. The three ways to host a site include a.) hosting directly on your own servers (these are machines in your office), b.) hosting on servers that you rent or c.) hosting on the agency’s servers. Each has their own set of pros and cons. Hosting files on your own servers means that you’re responsible for any

time the site goes down. Downtime means lost dollars so if you don’t have the technical capacity to manage a server, consider a managed host. Cloud based managed hosts (there is a such thing as a cloud based unmanaged hosts, but in essence, that’s the same thing as hosting your own files, but on the cloud) give you an 800 number to call in case your site goes down. You’ll need to define a workflow for when the site goes down; if a code error is responsible for a server crash, you’ll need a developer’s support to get your site back up. Hosting your files on the agency’s server means you will have little or no access to your own code. For some smaller brands with no in-house technical expertise, this is not a bad option. Keep in mind that agencies also block access to other third party agencies making them the only available development support at whatever rate they want to charge . Once the site files are on a server, migrating to another server is risky and expensive. My recommendation is to avoid hosting your files on the agency’s servers. If in doubt, trust other users who have gone through the same process. G2 Crowd has a large database of reviews but sometimes, a call to a friend at another company is the best way to go.

#ItTakesADrop avexsport.com

Visit us at booth #21013

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newexhibitors

Bloom Foam Rob Falken on BLOOM Foam: “At Bloom Foam, we produce certified hypoallergenic, algae-derived, flexible foams that can be used in a wide variety of products such as snow boots, trail running shoes, sandals, yoga mats, camping underlayment, backpacks and many other types of outdoor goods. We also offer a third-party validated antimicrobial compound that is solely derived from algae, and this antimicrobial is 99.99 percent effective at inhibiting the growth of odor causing bacteria in the treated article.” Tell us about your favorite feature of your products. The significant carbon sequestration component in our foams: a pair of 10.5 sized mens trail running shoes using Bloom Foam in the midsole and insole can sequester enough CO2 to fill approximately 20 standard sized balloons. I’m also a fan of the demonstrable improvements to our foam’s performance properties when compared to conventional material (tear strength, elongation, compression deflection). The performance properties of our foams are improved solely on account of the algae. What can I say, algae is an amazing material!

What were you doing before this? Prior to Bloom Foam I was living in San Diego, California, where I still reside, surfing a lot more than I am now but also developing other types of materials — including 100 percent biodegradable bioplastics and 100 percent certified carbon neutral rigid foams — for my company, Effekt. Where did your inspiration come from?  My family, nature, and a general need to push the boundaries of what is possible. Why are you at Outdoor Retailer? To bring Bloom Foam and our anti-

microbial to the outdoor marketplace. I feel that most outdoor enthusiasts will appreciate our environmental technologies since they are immersed in the outdoors. What has been one of your manufacturing challenges?  To be perfectly honest, we haven’t had any major challenges yet. We have a solid team and are vertically integrated in both algae biomass harvesting and polymerization. We have mass production located in both the United States and Asia, and this allows us to service customers all around the world without too much difficulty.

What are you most excited about seeing at the show beyond your brand?  I’d like to see more use of environmentally minded materials from waste streams. If I can track down some unique products at the show that showcase that, it would make me really happy. —GREGORY SCHNITZSPAHN

Founded in 2015 / www.bloomfoam. com / Rob Falken, Managing Director / Meridan, MS / #155-130

View the

New ColleCtioN at Booth 30178w

o r c o n t a c t u s a t t: 64 6 7 1 0 4 5 0 4 e: usa.showroom@∆oules.com

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Doing the Portland thing ... sort of.

Shwood Eric Singer on Shwood: “All Shwood sunglasses utilize a natural element, whether it be wood, paper, metal or stone––the list goes on and on. We also never stop innovating in our search for what could be the next natural material in the eyewear marketplace. These materials end up creating products that appear truly unique and authentically handmade. And at Shwood, we manufacture and design our products under the same roof here in Portland, Oregon.” Tell us about your favorite feature of your products. Anyone can claim to have created the next, best, flashy pair of sunglasses, but in my opinion, what really matters (aside from fit and comfort) is a superior lens. To that end, we partner with some of the best lens manufacturers in the world and equip our sunglasses with optics that will truly protect your eyes from the sun. As far as I am concerned, looking good is just a bonus. What were you doing before this?  Before starting up Shwood, I was literally living out of my car in the mountain town of Bend, OR and my only mission in life was to go snowboarding as often as possible. It was a completely different way of life compared to what things are like now. But I am still continuously pushing boundaries set the previous season at Shwood, and we are always striving for innovation when it comes to materials and construction techniques. Some might call that more work and less

play, but around here, it seems like the play never ends. Where did your inspiration come from? The first pair of wooden sunglasses I ever made was carved from a branch I chopped off one of my neighbor’s trees late one night when I was a kid. It was a Madrone tree, which is native to only a few areas in the country, and at certain times of the year, the trunks of these trees turn a shiny, orange color. I knew I could only get away with one branch on my late night operation, so whatever I made out of it would have to be something special. Because I had a love for vintage sunglasses, I carefully removed the lenses from a pair that I had lying around and I traced them onto the Madrone branch. A day later, I had finished carving it into the first pair of wooded sunglasses I ever made. What do you love about the outdoor industry? It reminds me of my childhood. My CONTINUED ON PAGE 48 january 7, 2016 / day 1

newexhibitors CONTINUED FROM PAGE 47

parents took me camping a lot, so I grew up knowing the outdoors pretty well, which created a deep respect for the tools that made this way of life easier. I don’t pack a lot of stuff with me anymore when I head out the door and into the wild, but the items I do carry have proven to be endlessly useful, and this industry helped bring these tools to my attention. Why are you at Outdoor Retailer? The outdoors is a large part of our brand’s DNA. We were really excited to see the show evolve with the creation of the Venture Out section, and we felt it would be a solid fit for our brand. Outdoor Retailer is a great way for us to connect with our current accounts, show them our latest experiments and products for the season and to connect with new boutiques that could be looking for something fresh and unique in the eyewear space. What has been one of your manufacturing challenges?

 The implementation of materials that have never been used before always comes with a heavy stack of challenges. This is a constant around our shop as we are always looking at what natural material we might make sunglasses out of next. Not everything we try works out, but when something does and makes it all the way to the production floor successfully . . . it is one of the best feelings. What are you most excited about seeing at the show beyond your brand?  I have only been to the show last season, so it is still a pretty new experience. This year I will be hand carving an axe in our booth from scratch with hand tools. I have heard there is a pretty impressive snack alley, so if I can get some time to walk around, I’m looking forward to getting my snack on while seeing some of my favorite brands. —GREGORY SCHNITZSPAHN

Founded in 2009 / www.shwoodshop.com / Eric Singer, Creative Founder and Designer / Portland, OR / #VO124

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Shwood uses natural materials without looking too crunchy.

ENJ Photo Jay Beyer

US MATERIALS US MANUFACTURING US WORKERS

100% AMERICAN BOOTH BR429

INTRODUCING FOR FALL 2016

M’s Synderville & W’s Franconia Lightweight Ski Sock LYCRA® is a trademark of INVISTA

FEATURING COMFORT COMPRESSION USING LYCRA® FIBER

Minimize foot fatigue using the leading performance elastic fiber.

TARGETED CUSHIONING

Terry cushioning in key impact areas to improve comfort.

SEAMLESS TOE CLOSURE

Perfectly flat toe closure to eliminate bulk and reduce blisters.

MULTIPLE STYLES FOR M’S & W’S

M’s Synderville

W’s Franconia

Visit our booth to see entire selection of graphic ski socks.

www.farmtofeet.com

thegallery 1

A quick preview of hot new products on the floor here at ORWM16

Meshing technology and functionality, the waterproof Keen Aphlex Mid is available for men and women. The versatile hiker uses proprietary S3 technology to enhance structure, stability and suspension for all-around comfort and PHlexoSkeleton contoured TPU armor for weightless lockdown and protection. A KEEN. Dry membrane lets vapor escape without letting water in. (MSRP $160) #32183 www.keenfootwear.com

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When it comes to the absolute best fit, the answer is FuelBelt’s allnew Helium Custom 2-Bottle belt. Super lightweight, comfortable and water repellent, it features specially designed air channels to increase breathability and performance. The belt also includes an internal zippered pocket to keep items and food separated and secure. (MSRP $44.95) #32173 www.fuelbelt.com

Intended to tackle variable mountainous terrain, the Atlas Snow-Shoe Co. Montane provides strength and articulation for uncompromised technical hiking. It features a heel lift bar that eases calf strain and Spring-Loaded Suspension (SLS) for classic Atlas precision. (MSRP $199.95) #34103 en-us.atlassnowshoe.com

Point6 is boosting its ski collection with bold new styles and colors, while maintaining anatomical fit and wool content. Merino wool helps regulate temperature and control moisture in even the most extreme conditions. These durable, compact spun fibers resist pilling to extend the socks’ lifetime for many days deep in powder. (MSRP $20.95) #BR503 www.point6.com

Built for backcountry skiers, the Skyward Jacket uses Outdoor Research’s AscentShell fabric to pair unprecedented air permeability with a fully waterproof construction and mechanical stretch. That means better breathability on the up track paired with superb weather protection on the descent – all in the same layer. (MSRP $350) #26015 www.outdoorresearch.com

Made from nature to stand up to the elements. Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish. It’s up to three times more durable than existing non-fluorinated repellents and delivers peak performance on cottons, synthetics and blends. To protect your performance fabrics, turn to the finish that’s sourced from nature. teflon.com/ordaily

Visit us at the Outdoor Retailer Show, Booth 40044.

© 2016 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.

newproductgallery

The only hybrid ski boot of its kind, and Arc’teryx’s first ever ski alpinism boot, the Procline Boot features a revolutionary, two-piece carbon fiber upper cuff system that is able to rotate vertically and laterally, closing the performance gap between a traditional alpine climbing boot and a plastic ski touring boot. (MSRP $1000) #1019 www.arcteryx.com

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Petzl’s new Leopard FL crampons are astonishingly light - just 330 grams - thanks to its unique durable aluminum construction. They’re optimized for snow travel with a Flex Lock binding system designed for use with hiking and approach shoes, without heel or toe welts. The Cord-Tec flexible linking system minimizes bulk for ease of carrying. (MSRP TBD) #4027 www.petzl.com/en

The SteriPEN Emergency is perfect for home emergency preparedness kits, providing safe drinking water when safe tap water is in short supply. It purifies up to 3,000 liters of water at 90 seconds per liter, using SteriPEN’s exclusive UV system, destroying 99.9 percent of waterborne bacteria, viruses and protozoa. (MSRP $49.95) #26044 www.steripen.com

Equipped with W.L. Gore and Associates Gore Thermium, the Skhoop Supreme Thermium Short Skirt is a durable, water-resistant and windproof skirt designed for outdoor activities. It comes in two lengths, is slightly longer in the back and features taped seams, two deep, zippered pockets, belt loops and rear elastic waistline. (MSRP TBD) #33041 www.gore-tex.com

A price point-sensitive touring model bearing many of the same features as last year’s much loved Aerospace, the Julbo Airflux is a backcountry-ready model with fogbusting superflow system. Priceconscious Spectron lenses make this an accessible piece. (MSRP $150.00) #2043 www.julbo.com

BOOTH #32093

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Inspired by the tallest Vermont peak of the Appalachian range and designed for utility and grace, the limited-edition Tubbs Snowshoes Mount Mansfield features a clean aluminum frame with a minimalist aesthetic. The ReAct LTD binding keeps you comfortable and secure, and a rich leather release pull is exclusive to the 1906 Series. (MSRP $249.95) #35107 www.tubbssnowshoes.com

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Each Pinnacle Pro boot is 300 grams lighter than K2’s award-winning Pinnacle 130. The Pinnacle Pro was built using Pebax material, a lighter liner, aluminum buckles and steel wire catches. Pebax, a byproduct of the eco-friendly castor bean, saves weight and is temperature stable so the boots stay stiff regardless of weather. (MSRP TBD) #36103 en-us.k2skis.com

The double-wall, vacuum-sealed, stainless steel Growler is the newest addition to the Avex Spirits Line. It has a full-grip handle, double-hinge TPU tether, non-marring rubber bottom and a powder-coat finish. The widemouth insulated lid is interchangeable with all new AVEX products. (MSRP $54.99) #21013 www.avexsport.com

Adventure Medical Kits’ Workin’ Dog kit is designed for enthusiasts who rely on their canine partners on the ranch or out in the field. The kit contains the information and veterinarian-grade supplies needed to deal with serious emergencies. (MSRP $110) #5019 www.adventuremedicalkits.com

C O M E

S E E

U S

A T

B O O T H

# 38157

DONâ&#x20AC;&#x2122;T JUST WORK OUT. ROCK OUT. A FITNESS WATCH WITH HOURS OF MUSICAL MOTIVATION INSIDE. + MUSIC

ON BOARD + ACTIVITY TRACKER + GPS + HEART RATE MONITOR + MULTISPORT MODE

SPARK CARDIO + MUSIC GPS FITNESS WATCH

newproductgallery

Informed by snowboarder John Jackson, the Under Armour Chugach Bib features Gore-Tex 3-layer engineered breathable fabric. Fully taped seams, RECCO, secure chest and thigh pockets and cinch adjustability at top of bib keep warmth in and elements out. It’s built to STORM 3 standards for ultimate waterproof and windproof protection in the harshest conditions. (MSRP $399.99) #38138 www.underarmour.com

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Blundstone’s Twin Gored Lace Up combines the style of a laceup with the comfort of twin gore. Available in both men’s and women’s for Fall 2016. (MSRP $200) #32158 us.blundstone.com

Ibex brings heavy gauge wool back to its line in a new collection of sweaters. The women’s Chroma Sweater Cardigan offers chunky texture and on-trend style with tonal color-blocking finishes. This 5-gauge sweater knit, long, open-front cardigan is made from 100-percent Merino wool and is machine washable for easy care. (MSRP $275) #8000 shop.ibex.com

Designed for your most technical winter projects, the Project Gloves were constructed using Outdoor Research’s innovative new 3DFit technology - three-dimensional pattering providing the perfect fit and dexterity. The waterproof Gore-Tex Grip liners remove excess bulk, and Pittards Oiltac leather and no-slip PrimaLoft Grip insulation provide superior grip and warmth when you need it the most. (MSRP $135) #26015 www.outdoorresearch.com

Created for steep technical boulders and difficult overhanging routes, the Scarpa Drago pairs minimalist upper construction with power, support, and maximum feel on the rock. Power comes from Scarpa’s patent-pending Power Connection Band, which pulls tension from the rear of the shoe to provide support in the toe area. (MSRP $200) #3001 www.scarpa.com

Rinsekit is a perfect way to quickly rinse off shoes, gear, muddy legs or dirty paws after a fun day outside. With pressurized water on demand, it’s a hose to go. It stores the water pressure from your home spigot for up to a month, sprays up to three minutes, and is ready when needed. (MSRP $90) #31005E www.rinsekit.com

The Ternua Quantum is the first hydrophobic recycled down jacket. The 800-fill recycled down is water resistant so it stays warm even when wet. The shell is made of recycled Pertex Quantum that has a PFOA/POFS free DWR. Polartec Power Stretch Pro side panels ensure optimal freedom of movement. (MSRP $225) #32164 www.ternua.com

rain or shine. The special roll-up design and carrying handle make it an adventure-ready companion. Made in the USA. (MSRP $129) #12032 www.pendleton-usa.com

The Legend features all-new Wolverine DuraShocks technology with a fully integrated energy return system. The boots stabilize while creating independently responsive quadrants to harness maximum energy. Engineered for performance, it combines unbeatable comfort with an aggressive rubber lug outsole, a waterproof breathable membrane and an optional CarbonMAX safety toe. (MSRP $190) #32169 www.wolverine.com

To celebrate the concurrent centennials of the National Park Service and the first national park blanket created by Pendleton Woolen Mills, we introduce nylonbacked wool National Park Roll Up Blankets. Get Pendleton protection

Introducing men’s & women’s active apparel for Spring 2016. Inspired by the practice. Crafted with intention.

BOOTH#

3 8 2january 0 27, 2016 / day 1 57

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The LifeStraw Steel is a source-tomouth water filtration system. The two-stage filtration process first reduces turbidity, chlorine, bad taste and odor. The second stage of filtration removes 99.9999 percent of waterborne bacteria and 99.9 percent of waterborne protozoan and parasites. No electrical power or batteries needed. (MSRP $59.95) #82 www.lifestraw.com

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Dogs don’t get tired just because the sun goes down. That’s why the new Glowstreak LED Ball from Nite Ize lights up the night for endless hours of play. It’s motion activated, has replaceable batteries, is waterproof and will float. Fido will wear out before the Glowstreak ever does. (MSRP $19.99) #10000 www.nightize.com

Feel the difference right away with Balega’s high level of cushioning in the Women’s Enduro No-Show. The new, breathable mesh patterns on top help keep feet dry and comfortable while preventing hot spots and blisters. Enjoy custom fit with Balega’s trademark handlinked seamless toe. (MSRP $12) #32173 www.balega.com

If you’re trying to shrink your weekend kit, the wizards at Therma-Rest, in collaboration with Poler, have your magic wand. Patentpending WaveCore construction brings warmth and comfort via its high-loft and internal cellular structure, in lieu of the added weight or bulk of down or synthetic fills. R-Value:2.2. (MSRP $119.95) #20027 www.cascadedesigns.com/ therm-a-rest

This Krimson Klover hand-painted base layer features a quarter-zip neck and original artwork. Knit in a viscose blend that feels buttery next to skin. Color way: Graffiti XS-XL (MSRP $138.00) #23039 www.krimsonklover.com

GIVE WINTER THE RUNAROUND Winter is no time to hibernate, or stop running. Lightweight and water-resistant, the new Aurora will give you a confident stride on slippery winter roads and icy trails. BUGrip®, our patented studded technology, provides unmatched traction and stability. See all our new products at icebug.com/us. BECOME AN ICEBUG DEALER: INFO@ICEBUGINC.COM • 855.201.7694

Learn more about 3-season traction. Visit us at OR, booth 23013.

AURORA BUGrip • MSRP $189.95

Q&A

Bob Hall, chief executive officer, NuDown

Bob Hall

Can core values and an outdoor industry vet build a better brand? Bob Hall is 40-year veteran in the outdoor industry, with executive stints at Salomon and Ride Snowboards, who served as president of ORCA (now OIA). His return to the outdoor industry came not from his role as an angel investor, but with a knock on the door from a neighbor. Jeff Picket, NuDown’s founder and chairman, sought out Hall to help develop the brand. Last year, the samples were so late for NuDown’s launch at Outdoor Retailer Winter Market, that CEO Bob Hall had to cancel his flight and drive to them to Salt Lake City. This year, he’s better prepared and returns with a sophomore product line of carryover jackets revamped with more flex and lighter weight, and a few new pieces.

BESIDES NUDOWN’S TECHNOLOGY, WHAT INSPIRED YOU TO COME OUT OF RETIREMENT?

 I sat on a rock and did my thinking. Why would I un-retire to go back into the hectic world of a start-up again? My preferred cause is the Nature Conservancy. I like their flexibility, their willingness to leverage to get results. And as a business guy, I connect with that. And what I concluded is that by building a business again, and building it with a certain set of values, I can make a bigger difference than if I went out and planted trees one at a time. CAN YOU GO OVER THOSE CORE VALUES FOR US?

 Employees: We will create good jobs for good people. We want to create genuine, fair-paying jobs and see those filled with good people. Shareholders: We will respect our shareholders. We understand they deserve a reward for the trust and investment placed with us.  Conservation: We live on a finite planet yet with infinite creativity and the minds of its inhabitants; we will respect and support both. I didn’t want these to be just words, so before we ever had a penny of revenue I made us sign up for 1% For the Planet. [which goes to the Nature Conservancy]  Local: We will go out of our way to work with local. We make that effort, which is not to say we will pay a significant premium. For example we chose a local bank. They don’t do a lot of wire transfers to Asia, it’s not routine for them, but we find if we plan better, they can do it.  Fair Play: We believe in fairness. To me fairness is almost a catch-all. At the end of the day, we all want to walk away thinking that we’ve done fair play with everybody. AS AN ANGEL INVESTOR (AND MEMBER OF SIERRA ANGELS GROUP), WHAT DO YOU LOOK FOR FROM A START-UP BUSINESS?

 I’m a strong believer that you bet on the jockey, not the horse. It’s a cliché

60 outdoor retailer daily

statement, but here’s why. In 15 years of angel investing, I have never once seen a business plan that was presented to our group survive 24 months. (I could probably say 12 months.) We look at over 100 deals a year, and we invest in maybe only six to eight. That’s not to say the business plan doesn’t matter. I’m looking to see if the raw material has legs, so even if the market changes, the ingredients are there to evolve the business plan to the vagaries of the market. I also look for company leaders who are passionate and dedicated to what they’re doing, yet at the same time they’ve need to have the openness to be flexible when presented with compelling evidence that a change in strategy is needed. SO YOU HAVE TO HAVE A BIT OF STUBBORNNESS, BUT WHEN IT COMES TIME TO PIVOT…

 If they’re too dedicated, then they’re too slow to change when they need to make a change. I think that’s where strength becomes a weakness. We talked about it with NuDown. We know the science is there, it’s just simple physics. But not every good idea works. We have to be dedicated, passionate about what we’re doing, but at the same time must be realistic. OUTDOOR RETAILER IS NO STRANGER TO NEW COMPANIES WITH NEW IDEAS AND HOPES. WHAT ADVICE DO YOU HAVE FOR EMERGING OUTDOOR COMPANIES?

 What’s your competitive advantage? As a startup, you’ve got to have one. So many are just pipe dreams and it’s got to be more than one person’s capability. There’s lots of people like that in the outdoor industry, —and look, I’ve spent my whole career in the outdoor industry and I love it— but there’s got to be a sustainable advantage. Otherwise you’re just buying yourself a job, which is fine, just don’t expect investors. —M.T. ELIOT

EXPLORE THE NEW AMERICAN

ORIGINAL COLLECTION

THE NE W

CROSS OVER I S HE R E .

With style that crosses over from the pavement to the path, you’ll always be dressed for adventure when you wear AXT.®

CUSHIONED SOLE ADDS COMFORT

REINFORCED TO LAST LONGER

SEE FOR YOURSELF

BOOTH #23043 FOXSOX.COM 800-247-1815

OutdoorRetailer

WHERE AM I?

Winter Market Tradeshow

All Mountain Demo

January 7-10, 2016 • Salt Lake City, UT

January 6, 2016 • Solitude Mountain Resort, UT Note: This map is not to scale

ENERGY SOLUTIONS ARENA

WEST ENTRANCE

RADISSON

7 5

NORTH ENTRANCE

4 9 10

SALT PALACE CONVENTION CENTER

ABRAVANEL HALL

UTAH MUSEUM OF CONTEMPORARY ART

REGISTRATION BADGE HOLDER PICKUP

OU@OR EDUCATION*

FASHION SHOW* INDUSTRY PARTY* OUTDOOR INSPIRATION AWARDS*

CITY CREEK CENTER

EAST ENTRANCE

MARRIOTT

SOUTH ENTRANCE

62 outdoor retailer daily

THE CAMP (Formerly New Product Zone)

TREND + DESIGN CENTER

SHUTTLES

VENTURE OUT

PRESS ROOM

PARKING

THE CAFÉ ON THE MEZZ

RETAILER LOUNGE

YOGA WELLNESS STUDIO

ONLINE LOUNGE

* See show schedule of events for dates & times

NEW Aegis Excalibur inhibits and captures odors ™

SLEDDING WITH THE KIDS PACIFIC COAST TRAIL HIKE

CAMPING TRIP IN THE SIERRAS MOUNTAIN CABIN WEEKEND WITH FRIENDS BACKPACKING

STAY ODOR FREE Wherever adventure takes you... Find out more at booth 155-406 www.microban.com Microban® antimicrobial technologies are designed to keep textiles fresher by inhibiting the growth of odors caused by bacteria, mold and mildew. ©2015 All Rights Reserved. MICROBAN is a registered trademark of Microban Products Company

we love what we do and we love our brand

come visit us at

BOOTH #28010

I FOUND THE PERFECT SOCK EXPLORING, SEARCHING, TESTING FOR OVER 30 YEARS

FROM EARLY SKI RACING TO LEADING THE MERINO WOOL REVOLUTION

OIWC Keynote + Leadership Awards Featuring: Sally McCoy Longtime CEO & GM at CamelBak

IT’S HERE, IN BETWEEN THE LINES, IN THE DETAILS. THE PERFECT SOCK.

DESIGNED IN THE ROCKIES • MADE IN USA • GUARANTEED FOR LIFE

Day 3, ORWM Saturday, January 9 7:00-9:00 a.m.

Marriott Downtown at City Creek Open to all attendees. Thank you sponsors: Title:

Outdoor Industries Women’s Coalition

Supporting:

Quick dry technology now exclusively available on Point6 merino socks.

Learn more at BR503 point6.com

Wear More.Wash More. Wash Less

Polygiene Odor Control Technology

”And because I will need to wash it less often, I will reduce this top’s eco-footprint—a winwin situation for the planet and me” —The Campsite Blog, Dec 2014

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.

WHAT WOULD YOU DO WITH 3 EXTRA DAYS? Polygiene keeps garments odor-free and wearable longer, saving water, energy, and time associated with repeated washing. Skipping one load of laundry per week adds up to three days of free time over the course of one year—less washing means more time to pursue your passions.

MEET US AT OR W M 2016 BOOTH 40051 polygiene.com

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Te m pl e

Airport Line $2.50 one-way to downtown

Sq ua re

(S al tP al ac e

C .C .)

OutdoorRetailer

restaurant guide

Eat up

Some of Salt Lake City’s best places to eat & drink

Don’t get ‘hangry’ at Outdoor Retailer. We’ve scoured Yelp, Urbanspoon, TripAdvisor and Zagat to find the highest-rated restaurants and bars to help keep you well fed and hydrated.

American (New)

Belgian

Bambara Restaurant 202 S Main St. 801-363-5454 $$$ Bistro 222 222 S Main St. 801-456-0347 $$ Copper Onion 111 E Broadway 801-355-3282 $$ Caffé Niche 779 E 300 S 801-433-3380 $$ Em’s Restaurant 271 N Center St. 801-596-0566 $$ Forage 370 E 900 S 801-708-7834 $$$$ Garden Café 555 S Main St. 801-258-6708 $$$ Grand America Hotel 555 S Main St. 800-304-8696 $$$ Pago 878 S 900 E 801-532-0777 $$$ Pallet 237 S 400 W 801-935-4431 $$ Tin Angel Café 365 W 400 S 801-328-4155 $$

Bruges Waffles and Frites 336 W Broadway 801-363-4444 $

Asian Fusion Asia Palace 1446 S State St. 801-485-1646 $ J. Wong’s Asian Bistro 163 W 200 S 801-350-0888 $$ Sapa Sushi Bar and Asian Grill 722 S State St. 801-363-7272 $$ Zao Asian Cafe 639 E 400 S 801-595-1234 $

Barbeque Kaiser’s Bar-B-Q 962 S 300 W 801-355-0499 $$ R&R BBQ 307 W 600 S 801-364-0443 $$

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Breakfast/Brunch Alchemy Coffee 390 E 1700 S 801-322-0735 $ Eggs in the City 1675 E 1300 S 801-581-0809 $$ Park Café 604 E 1300 S 801-487-1670 $ Penny Ann’s Café 1810 S Main St. 801-935-4760 $ Pig & A Jelly Jar 401 E 900 S 385-202-7366 $ Rye 239 S 500 E 801-364-4655 $$ Straw Market 390 4th Ave. 801-935-4420 $$

Breweries Epic Brewing Co. 825 S State St. 801-906-0123 $$ Red Rock Brewing Co. 254 S 200 W 801-521-7446 $$ Squatters Pub Brewery 147 W Broadway 801-363-2739 $$ Uinta Brewing Co. 1722 Fremont Dr. 801-467-0909 $$

Burgers Crown Burger 377 E 200 S 801-532-1155 $ Lucky 13 135 W 1300 S 801-487-4418 $$ Rich’s Burgers & Grub 30 E Broadway 801-355-0667 $

Cajun/Creole The Bayou 645 S State St. 801-961-8400 $$

Chinese Café Anh Hong 1465 S State St. 801-486-1912 $ Chef Gao 488 E 100 S 801-363-8833 $$ Mom’s Kitchen 2233 S State St. 801-486-0092 $$ Red House 1465 S State St. 801-821-3622 $

Deli Even Stevens 200 S 414 E 385-355-9105 $ Moochie’s Meatballs and More 232 E 800 S 801-596-1350 $ Robin’s Nest 311 S Main St. 801-466-6378 $ Siegfried’s Delicatessen 20 W 200 S 801-355-3891 $ Toasters 151 W 200 S 801-328-2928 $ Tony Caputo’s Market & Deli 314 W 300 S 801-531-8669 $$

Ethiopian Mahider Ethiopian Restaurant 1465 S State St. 801-975-1111 $

Food Trucks Bento Various locations Bentotruck.com $ Chow Truck Various locations Chowtruck.com $

Himalayan/Nepalese Himalayan Kitchen 360 S State St. 801-328-2077 $$

Italian Caffé Molise 55 W 100 S 801-364-8833 $$ Café Trio 680 S 900 E 801-533-8746 $$

Cucina Toscana 307 Pierpont Ave. 801-328-3463 $$$ Faustina 454 E 300 S 801-746-4441 $$ Stoneground Kitchen 249 E 400 S 801-364-1368 $$ Valter’s Osteria 173 W Broadway 801-521-4563 $$$$ Vinto 418 E 200 S 801-539-9999 $$

Indian Kathmandu 212 S 700 E 801-355-0454 $$ Saffron Valley East India Cafe 26 E St. 801-203-3325 $$

Japanese/Sushi Kyoto Japanese Restaurant 1080 E 1300 S 801-407-3525 $$ Naked Fish Japanese Bistro 67 W 100 S 801-595-8888 $$$ Takashi 18 W Market St. 801-519-9595 $$$

Middle Eastern Curry Fried Chicken 660 S State St. 801-924-9188 $ Curry N’ Kabobs 268 S Main St. 801-363-0300 $ Mazza 912 E 900 S 801-521-4572 $$

Pizza From Scratch 62 E Gallivan Ave. 801-961-9000 $$ Pie Hole 344 S State St. 801-359-4653 $ Rusted Sun Pizzeria 2010 S State St. 801-483-2120 $ Settebello Pizzeria Napoletana 260 S 200 W 801-322-3556 $$ Stoneground 249 E 400 S 801-364-1368 $$ The Pie Pizzeria 1320 E 200 S 801-582-5700 $$

Thai

Atlantic Café & Market 325 S Main St. 801-524-9900 $$ Eva 317 S Main St. 801-359-8447 $$

Chanon Thai Café 278 E 900 S 801-532-1177 $$ Ekamai Thai 1405 E 2100 S 801-906-0908 $$ My Thai Asian Cuisine 1425 S 300 W 801-505-4999 $

Mexican

Vegetarian/Vegan

Alberto’s Mexican Food 511 S 300 W 801-531-0411 $ Chungas 180 S 900 W 801-953-1840 $ Frida Bistro 545 W 700 S 801-983-6692 $$$ Red Iguana 736 W N Temple 801-322-1489 $$ Red Iguana 2 866 W S Temple 801-214-6050 $$

Frisch Compassionate Eatery 779 S 500 E 801-532-2216 $ Sage’s Café 234 W 900 S 801-322-3790 $$

Mediterranean

Vietnamese La-Cai Noodle House 961 S State St. 801-322-3590 $$ Pho Tay Ho 1766 S Main St. 801-466-3650 $

Inside Dish

Wondering how to best navigate the food and drink scene in this city? We asked Salt Lake City locals in the outdoor industry for their dining recommendations.

Caroline Gleich Professional skier, social media star www.carolinegleich.com “There are few places on Earth where you can access world-class skiing during the day and have so many dining options at night. It’s hard to decide because there are so many good places to eat. Here’s a long list of my favorites: Settebello (great for lunch or dinner), Eva’s Bakery (for breakfast), Eva (you must try the Brussels sprouts!), Takashi or Naked Fish for sushi, Pleiku (amazing Asian fusion), Red Iguana (best Mexican in the state), Zest (vegetarian and vegan), Himalayan Kitchen, Atlantic Cafe (yummy kebab platters!), Current Fish & Oyster, Spitz (for doner kebab and refreshing sangria) and Valter’s Osteria (for upscale Italian), Copper Onion (get the vegetable sides and eat family style). If you’re in the mood for a wonderful culinary journey, make reservations at Forage. It’s expensive, and it takes a while, and they only seat four at a time, but the ingredients are hand-picked from the backyard — literally foraged.”

CELEBRATION YEAR YEAR

CELEBRATION CELEBRATION

january 7, 2016 / day 1

OutdoorRetailer

Outdoor Retailer Winter Market 2016 Attendance Guidelines

Registration Hours

Only qualified members of the trade are invited to attend.

Tuesday, Jan. 5 7 a.m. – 6 p.m. Wednesday, Jan. 6 7 a.m. – 6 p.m. Thursday, Jan. 7 8 a.m. – 6 p.m. Friday, Jan. 8 8 a.m. – 6 p.m. Saturday, Jan. 9 8 a.m. – 6 p.m. Sunday, Jan. 10 8 a.m. – 2 p.m.

Tradeshow Thursday, Jan. 7 - Saturday, Jan. 9 9 a.m. – 6 p.m. Sunday, Jan. 10 9 a.m. – 3 p.m.

Exhibit Hall Salt Palace Convention Center 100 South West Temple Salt Lake City, Utah, 84101

Parking Underground parking is available for $10 per day. The entrances are located on 200 South/200 West and 300 West/90 South. Additional parking is located across the street from the Salt Palace Convention Center at City Creek Mall.

ISPO Online Lounge Located on the upper level concourse of the South Lobby Open daily before and during show hours. The Online Lounge will also be fully operational on the day before the show opens (Day Zero) and during the last day of set-up for all exhibitors.

Business Center The Business Center is located on the upper concourse in the northeast corner of the building.

Show Management Office

No Photos

Paperless Press Room

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call 801-534-4705 to report name and company on badge, if possible. Approved media photographers will have a flag on their badge to help easily identify them.

Located in MR 254 C

Registration Now there are more full registration locations to serve you: West Entrance (across from Energy Solutions Arena) East Entrance (across from the Marriott City Creek) Badge printing only (approved, preregistered): North Entrance (near the Radisson) South Entrance (across from Holiday Inn Express)

Located in MR 257

The Retailer Lounge Located in MR 254 B Overlooking the show floor, the Retailer Lounge is a quiet respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free WiFi, charging stations, refreshments and — above all else — quiet. Located just beyond the Business Center.

Children at Outdoor Retailer Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in and/or move-out.

First Aid and Mother’s Room Medical staff will be located near

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MR 150 (located under the triple escalator) to treat minor health problems such as blisters, headaches, hangovers, etc. A Mothers Room is located in the same area.

Dogs at Outdoor Retailer We encourage you to use the awardwinning facility Camp Bark-a-Lot (www.campbarkalot.com). If you are planning to bring your dog to the show, please be sure to follow these simple rules: ➞ Animals are not allowed on the show floor during move-in/-out. ➞ Register your dog at the registration counter at the East entrance. ➞ Sign a waiver agreeing to the rules and requirements. ➞ Make sure to walk your dog outside regularly to avoid any accidents. ➞ If an accident does occur, please notify Show Management immediately in MR 257 or call 801-534-4705.

Transportation There are a variety of transportation options available. The TRAX line runs directly from the airport to downtown Salt Lake, Uber and Lyft are widely available, and Salt Lake has three private taxicab companies and many private car and shuttle services.

Shuttle Service Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 a.m. to 11 a.m. Afternoon/evening shuttles run continuously as needed during the times indicated below. Shuttles will pick up and drop off at the both the West and East entrances.

Saturday, Jan. 9 3:30 – 7 p.m. Sunday, Jan. 10 12:30 – 3 p.m. *Service from Industry Party until 8:30 p.m. For a complete list of hotels with shuttle service please visit: www.outdoorretailer.com/shuttles Sandy Hotels — use TRAX for afterhours transportation needs.

TRAX The TRAX light-rail system has service to and from the airport. Trains run from 5:30 a.m. to 11:30 p.m., every day, (see map, page 54), or find schedules and plan routes at www.rideuta.com.

Taxi Cabs Taxis are no longer regulated by the government in Salt Lake City. Please be sure to establish your cab fare before you start your ride. Utah Yellow Cab www.utahyellowcab.com • 801-783-1556 Ute Cab Co. www.utecabco.com • 801-359-7788 City Cab Co. www.citycabut.com • 801-363-5550

Ride Sharing Get the UBER app – now an option for convenient and reliable transportation in Salt Lake City. For more information please visit www. uber.com. Please note, UBER is not available from SLC Airport.

See You in Summer

FROM HOTELS: Thursday, Jan. 7 - Sunday Jan. 10 7:30 – 11 a.m.

Outdoor Retailer Summer Market will take place in Salt Lake City, Utah on the following dates:

FROM SALT PALACE: Thursday, Jan. 7 4 – 8:30 p.m.* Friday, Jan. 8 3:30 – 7 p.m.

Open Air Demo August 2, 2016 Tradeshow August 3–6, 2016

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OutdoorRetailer

Stay connected to the digital conversation @ OR

TWITTER

YOUTUBE

15,500

80,000

INSTAGRAM

FACEBOOK

7,400

21,000

@OutdoorRetailer

followers

@OutdoorRetailer

followers

Outdoor Retailer brings together thousands of people for a week of gear, education and entertainment in Salt Lake City. And in today’s digital world, the show’s buzz and reach isn’t limited to the confines of the Salt Palace. Thousands more join the event and stay connected year-round virtually, following the Instagram, Twitter, Facebook and YouTube feeds from Outdoor Retailer, exhibitors and media. So ready those hashtags and make sure your brand is part of the conversation:

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#ORShow – share show happenings #WeAreOutdoor – share your outdoor adventures #ORFirst – share first-time experiences at the show #ORNewbie – share newattendee experiences with a selfie #NewatOR – share new gear you see on the show floor #SinceReno – industry insider since Reno #BadAssador – Outdoor Retailer and Rep ambassadors #ORDaily – share what you read in the show’s only official news publication

Get Social @ Venture Out Relay the story of Outdoor Retailer’s fastest growing neighborhood and the hippest new styles of the season on the Outdoor Retailer social media sites. ➞ Text “ASKOR” to 66746 during show hours to get any show question immediately answered. ➞ Visit the SmartBar for help and charging stations near the Salt Palace’s East entrance, at the top of the ramp just beyond the triple escalator.

➞ Check out the digital editions of the O.R. Daily, available online every show morning at www.snewsnet. com/ordaily ➞ Scan the QR code to download the Outdoor Retailer Mobile App. Find the most up-to-date exhibitor listings, sync your calendar, navigate the show floor and post photos.

@OutdoorRetailerShow

views

@OutdoorRetailer

followers

Once downloaded, follow these steps to sync your mobile app: 1. Click the settings (gear) icon at the top of the home page. 2. Click the “Winter Market Show Planner” button. 3. Enter your badge number (located on your confirmation email, and at the show, on your badge) and last name, and select “Submit.” 4. Return to the home page and click on the “My Schedule” icon for your personal schedule to be displayed.

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WE HAVE A PROBLEM In one year, Americans use 58 billion to-go cups and 35 billion plastic water bottles.

#BringYourOwn

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news

QUESTION OF THE DAY

Who’s the likeliest candidate to succeed Skip Yowell as the soul of the outdoor industry?

OIWC Keynote + Leadership Awards Featuring: Sally McCoy Longtime CEO & GM at CamelBak

Day 3, ORWM Saturday, January 9 7:00-9:00 a.m.

“ Honestly, I think the soul of the outdoor industry is a collective group of people. It’s more than one person. I knew Skip, and he’s an icon. But I think the diversity of the industry now is what is creating that soulness. “ Kim Miller, CEO of Scarpa

Marriott Downtown at City Creek Open to all attendees.

Thank you sponsors: Title:

Outdoor Industries Women’s Coalition

Supporting:

“ I would like to think it would be a woman. Fifty percent of our target consumers are women, but we don’t have 50 percent of the mind space, yet. ” Tom Boyle, Fabrics Marketing for W.L. Gore & Associates

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“ When I think of the snow world, Jeremy Jones comes to mind. In the outdoor industry, it’s Conrad Anker. They’re both making the world a better place. ”

“ Tim Emmett from Mountain Hardwear. He lives and breathes everything he does, and I think he’s a proper ambassador for the outdoor industry. “

Hayley Dobson, Assistant Product Manager for The Gear Coop

Matt Guf, Media Strategist for the-house.com

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@theshow

Dig into our highlights of Winter Market’s events, education and more

seminars & speeches Seminars take place at the Downtown Marriott City Creek, unless otherwise noted. OIA INDUSTRY BREAKFAST WITH TERRY TEMPEST WILLIAMS 7 – 8:50 am Kick off ORWM 2016 with Terry Tempest Williams’ presentation on The Hour of Land honoring the NPS Centennial hosted by REI. Williams and NPS Director Jon Jarvis will speak about America’s public lands and their importance to us as individuals and as an industry. The live stream, powered by Brandlive— OIA’s platform of choice— will air on January 7, 2015, at 7 a.m. COLORING THE RETAIL CONSUMER FOR GREATER COMMERCIAL SUCCESS 12 pm – 12:45 pm Nothing grabs the eye better than the thoughtful use of color. In a world where you may only have three seconds in which to capture the consumer's attention, color is the critical influencer in consumer purchasing decisions. Speaker: Laurie Pressman, Pantone LLC OUTSIDE IN PLANNING: TOOLS AND TECHNIQUES FOR STRATEGIC PRODUCT LINE PLANNING 12 pm – 12:45 pm This session describes a highly effective team-based approach to understanding your product's consumer segments that strikes a balance between datadriven opportunities

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and perceived internal strengths and operational challenges. Speakers: Pete Frickland, Concurrent Product Development, and Lynette Seebohm, Concurrent Strategies THE ADVENTURE BEGINS HERE: NEW FRONTIERS IN RETAIL 12 pm – 12:45 pm In an increasingly competitive retail environment, are you leveraging your most powerful tool to attract, engage and motivate shoppers to buy? In this thoughtprovoking session, Dr. Gray will challenge your thinking by outlining six key insights about emotion and its power to influence purchase behavior. Speaker: Dr. Christopher Gray, Saatchi & Saatchi X THE MILLENNIALS DATA THAT NO ONE IS TALKING ABOUT 1 pm – 1:45 pm Are Millennials really all that different from their consumer counterparts? Yes and no. Find out what really matters when it comes to generational and psychographic targeting for this and other lucrative consumer audiences who are seeking your immediate engagement. Speaker: Sara Meaney, Managing Director, BVK THE FUTURE OF SHOPPING: STRATEGIES FOR DIGITAL SUCCESS 1 pm – 1:45 pm Consumers are increasingly researching and purchasing products through various channels and platforms. Discover

digital commerce trends and strategies, and learn how and where consumers are engaging and purchasing. In this next evolution of Hanson Dodge Creative's popular Outdoor University seminar, Tom Flierl will provide insights on how brands and retailers can inspire consumers and grow together in a multi-touch, omnichannel world. Speaker: Tom Flierl, VP Marketing & Business Strategy, Hanson Dodge Creative DISCOVER HOW SCOUTING HAS CHANGED IN RECENT YEARS AND HOW TO REACH AMERICA’S YOUTH 1 pm – 1:45 pm Whether you were in Scouting as a youth or not, there have been a number of changes over the years that affect how your brand can reach today’s youth. The Boy Scouts of America wants to have an open dialogue with retailers on changes in program offerings, policies, new high-adventure properties, and initiatives on membership growth. Speaker: John Stewart, Boy Scouts of America NEW OPPORTUNITIES FOR THE OUTDOOR INDUSTRY IN THE TRANS-PACIFIC PARTNERSHIP (TPP) 2 pm – 2:45 pm The United States and 11 Pacific partners recently concluded a free trade agreement that will cover 40% of global GDP. The outdoor industry was involved in the negotiations from the beginning and the TPP contains significant

benefits for the industry, from domestic manufacturers and U.S. brands to retailers and suppliers. Join us for discussion on key details of the agreement. Speakers: Rich Harper, OIA; Bill Jackson, United States Trade Representative; Sushan Demirjian, United States Trade Representative; Ron Sorini, Sorini Samet and Associates “DO THESE SHOES MAKE ME LOOK FAST?” MAXIMIZING THE INTERSECTION OF OUTDOOR ACTIVITY AND CULTURE TO THE FEMALE CONSUMER 2 pm – 2:45 pm Mark your Outdoor Retailer calendar for this event hosted by Outdoor Industries Women’s Coalition with support from NPD’s leading footwear and sports analyst Matt Powell. We will look at how the past 60 years in fashion and retail have influenced the rise and success of women-specific gear and sales in the outdoor industry today. Speaker: Matt Powell, NPD Group SUSTAINABILITY & DESIGN THINKING: CLOTHING AS A SYSTEM 2 pm – 2:45 pm In the outdoor industry, a wide variety of products and product lines are designed to work together as a system for the user. To effectively design products to function in this manner, design thinking and sustainability priorities can assist in the process of rethinking the clothing system. Speaker: Lindsey Shirley, Utah State Univ.

BECOME A BSA OUTFITTER AND HELP SCOUTS GET THE RIGHT GEAR FOR THE RIGHT ADVENTURE 2 pm – 2:45 pm Every year new families join Scouting and go on their first camping trip. These families grow in their outdoor activities and equipment needs. You’ll learn about how to connect with the 2.5 million youth members and their families, as well as more than 50+ million living Scouting alumni. A new partnership between Experticity and the Boy Scouts will also be announced that will allow your brand and associates to connect with a Scouting audience. Speaker: Owen McCulloch, Boy Scouts of America KICKSTARTED: BUILDING AN OUTDOOR GEAR BRAND FROM SCRATCH THROUGH CROWDFUNDING 3 pm – 3:45 pm With four successful Kickstarter projects under Peter Dering's belt, attendees will get an intimate look into the story of Peak Design, and learn specific strategies and tactics to successfully crowdfund a new product. Speaker: Peter Dering, Peak Design LEVERAGING OUTDOOR RETAILER CONSUMER VALUES WITH COLLECTION & RECYCLING 3 pm – 3:45 pm Corporate social responsibility is competitive, so brands and retailers need to

carve out their stance now and define what works for their mission. 2ReWear provides turnkey recycling solutions for apparel, footwear and accessories. Ethical product recycling positions brands/retailers as positive forces for environmental and social change. 2ReWear will show you how saving the environment will raise your sustainability profile, fundraise for charities and increase sales. 2ReWear recycles post-consumer textile waste (PCTW) and provides recycling services through the industry’s largest network of partners. Speaker: Eric Stubin, 2ReWear PARKS IN PERIL: THE CENTENNIAL AND WHAT LIES AHEAD FOR THE NATIONAL PARKS 3 pm – 3:45 pm From Arches to Yellowstone, Grand Canyon to Glacier, our National Parks face outside threats like energy development, and also internal challenges like crowding and funding. From several perspectives—journalist, scientist, advocate, and recreation—this panel examines what the National Park System can look forward to in its next 100 years. Speakers: Kevin Fedarko, Grand Canyon National Park Guide; David Uberuaga, Grand Canyon National Park; Jack Schmidt, Utah State University; David Nimkin, NPCA; John Sterling, Conservation Alliance

ALL EVENTS ARE AS OF DEC. 1, 2015 AND SUBJECT TO CHANGE

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schedule

zones, lounges & forums THE CAMP: #36112 THE FUTURISTS Q&A 10 – 11 am Join visionary thinkers in the space of retail, trend, media and brand to discuss how our retail world may change by 2020. THE AVALANCHE PROJECT PRESENTS: BACKCOUNTRY SAFETY EQUIPMENT 11:15 am – 12:15 pm Come hear the latest breakthroughs in avalanche safety equipment and what companies are doing to arm their customers with equipment and knowledge to stay safer in the mountains. LIVE FROM OR DAY 1 2 – 4 pm From adventures to initiatives, Live From OR is where athletes and industry notables come to talk about what’s happening in the outdoor industry today. For a lineup of guests, check out the events listing on the Mobile App.

TREND AND DESIGN CENTER: #155-501 HOW MUCH DO YOU REALLY KNOW ABOUT RECYCLED POLYESTER FIBERS AND THEIR BIO-BASED ALTERNATIVES? 10:30 – 11:30 am Recycled polyester fibers have been around for decades. But as we come to the realization that 60% of global textile fabrications are in polyester, and growing, it becomes important from a sustainability standpoint to better understand them as we seek to adopt them in favor of their conventional virgin variety, which today represents a small percentage of global polyester fiber production. How much do you know about the science and technology

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behind recycled polyester, the different types of recycled polyester processes and their relative environmental impacts, as well as their functional attributes? Furthermore, as the science of utilizing renewable feedstocks advances in fibers and materials, where is the industry currently with bio-based alternatives to recycled polyester? What is the science behind it, what are its advantages and disadvantages, and how is it progressing towards further commercialization and availability? Learn all this from representatives at two market-leading companies deeply immersed in this segment, Unifi and Far Eastern New Century Group. BEYOND DESIGN THINKING: ENVISIONING THE NEXT STEP 12:30 – 1:30 pm Speaker: David Mydans, Designer Emeritus, TERRAfi LLC • Design Presence and Design Thinking... • Which Came First… • Tools to Toys... • When an Idea’s Time Has Come… MORE SUSTAINABLE DESIGN FOR AN UNSUSTAINABLE WORLD 2 – 3 pm A conversation about the impact and value of more sustainable design and sourcing in regards to market demands and concern for future wellbeing of customers and markets. Taking the “Green Guru” approach to design. SPORT AND STREET: FALL/WINTER 2017 EARLY PREVIEW 3:30 – 4:30 pm Join Promostyl for a sneak peek at their Fall/Winter 2017 sports trends.

events & happy hours KEEN’S LIVE MONUMENTAL 8:30 – 10 am, 4 -7 pm Parking lot outside Salt Palace, 115 S. Temple On your walk to and from the Salt Palace, stop by the KEEN RV parked right across the street (115 S. Temple) to show your support for Live Monumental. The RV will be out there Days 1, 2 and 3 from 8:30-10am and 4-7pm. Come out to learn more about this campaign and how you can get involved. TIMBUK2 ALLEYCAT RACE 9 am – 6 pm #28027 Thursday, Friday and Saturday morning at the show, the Timbuk2 team will hide a message somewhere in the building. Get directions to the hiding spot from the Timbuk2 booth to start the race. Once you’ve found the message, bring the paper back to the Timbuk2 team to redeem your prize! Only the first 50 racers get one, so hurry back! CRAGHOPPERS LOST AND FOUND: WHERE’S PADDINGTON? 9 am – 6 pm #36133 Keep your eyes peeled for our Paddington Bears. They’ve wandered off from the booth and need to find their way back to us! Bring them to Craghoppers, where you will be warmly rewarded. There are all sorts of great prizes on offer, plus the opportunity to put your business card into a daily drawing to win one of our fabulous AW15 Heritage Jackets. CHILEAN WINE NIGHTS 4 – 6 pm #BR543 Selk'bag USA will be hosting Chilean wine tastings starting at 4 PM every day. LA SPORTIVA BENEFIT FOR THE CONSERVATION ALLIANCE 4 - 6 PM #15027 Join La Sportiva for a happy hour and purchase its Galaxy and Avail

Hoodies to benefit The Conservation Alliance. BOGS HAPPY HOUR 4 - 6 pm #36170 Relax at the Bogs Happy Hour (Days 1-2) with free beer and a souvenir glass. Cheers! LIVE MONUMENTAL HAPPY HOUR 4 – 6 pm #32183 Come by KEEN’s booth Days 1-3 to celebrate the places we play! Enjoy a cold one while showing your support for Live Monumental, a nationwide campaign to protect and designate national monuments. $5 steel pints with unlimited beer. All proceeds benefit the Live Monumental grassroots partners, including West Virginia Wilderness Coalition, California Wilderness Coalition, Friends of Nevada Wilderness and Oregon Natural Desert Association. HAPPY HOUR WITH JO AND GOOD TO-GO 4:30 – 6 pm #14008 Johnson Outdoors will sponsor a daily happy hour featuring games and food by Good ToGo. Good To-Go will be introducing 2 new flavors for 2016. Stop by and join us for some fun and food! WINTER THRU-HIKE EXPERIENCE 4:30 – 5:30 pm #4037 Join Trauma & Pepper as they hold a Q&A and show photos from their 2015 PCT Winter Thru-Hike! Get a beer & trail mug for $5 – all proceeds benefit PCTA. BEER & SNACKS WITH LIZ ‘SNORKEL’ THOMAS 4:30 – 6 pm #28049 AIM Adventure U, in partnership with Sawyer and Oskar Blues, is hosting a happy hour with renowned longdistance hiker Liz “Snorkel” Thomas. Thomas is a Sawyer athlete and Backpacker Magazine’s Thru-Hiking 101 instructor.

NPS CENTENNIAL HAPPY HOUR 4:30 – 6 pm #RL200 During OIA’s first happy hour of the show, come and tell your story: “Why are America’s public lands important to you?” You’ll join representatives from the National Park Service and OIA in our gondola sound booth. We’ll be pouring beer and encourage you to BYOV – bring your own vessel. If you do, we’ll make a donation to the Outdoor Foundation. Or you can buy one and the money will go to them as well. JULBO’S THURSDAY HAPPY HOUR 4:30 - 6 pm #2043 Drink beer. Buy mountain performance eyewear. Benefit the Utah Avalanche Foundation. Enjoy a simple happy hour and pick up any Julbo model available at the show at discounted rates and 100% of your purchase will support the Utah Avalanche Foundation for greater safety in the mountains.

Viking, and unsupported AT speed record holder Anish. AVEX BREW HAPPY HOUR TO BENEFIT THE CONSERVATION ALLIANCE 4:30 pm - 6:30 pm #21013 AVEX Brew Pints will be on sale with beer for $10. 100% of proceeds benefit Conservation Alliance. THROWBACK THURSDAY HAPPY HOUR 4:30 – 6 pm #35107 Join Tubbs Snowshoes for a #ThrowbackThursday Happy Hour (free) to celebrate 110 years! Whiskey Ginger cocktails will be served during the event.

TRAVEL HAPPY HOUR WITH ANDREW EVANS 4:30 - 6 pm #12027 Learn about the growing business of urban travel with a presentation from writer, explorer, and TV host Andrew Evans, the original National Geographic Digital Nomad. Come meet Andrew and experience the magic of travel while enjoying a cocktail at this one-of-a-kind travel industry gathering.

HAPPY HOUR, BYOPG AND “TELL YOUR STORY” SOUND BOOTH 4:30 - 6 pm Days 1 -3 #RL200 OIA is serving beer and encourages you to BYOPG (bring your own pint glass). Step into our gondola sound booth to answer daily questions, tell your story and talk about our industry and OIA membership over a beverage. If you bring your own pint glass, we’ll make a donation to the Outdoor Foundation–and if you don’t, you can buy one, with all proceeds going to the Outdoor Foundation. Answer the daily question and enter to win a Denali Hiking Adventure in honor of the NPS Centennial via our partners TourRadar and Alaska Alpine Adventures.

2ND ANNUAL COOLER TUBES AND BREWS 4:30 -6 pm #8027 Attendees can stop by Mountainsmith this event to celebrate while sipping ice cold PBR in great company. Mountainsmith will also be selling embroidered Cooler Tubes sporting the CDTC logo, with all proceeds benefitting the Continental Divide Trail Coalition. Featured guests include celebrity hikers The Real Hiking

HAPPY HOUR WITH ROB KRAR AND THE SIERRA CLUB 5 – 6 pm #32101 Come to Smartwool to see athlete Rob Krar, who has just finished a video with the Sierra Club that focuses on land conservation in the Greater Grand Canyon area and calling for a new Greater Grand Canyon Heritage National Monument. $5 for a Klean Kanteen pint cup and bottomless beer; $15

Thermochromatic lug senses when temperatures drop to 32˚F / 0˚C

Waterproof nubuck leather with fleece lining

Vibram Arctic Grip technology that grips to slippery, wet ice Proprietary EASE comfort footbed and midsole for all day, lightweight comfort.

Introducing the STICTION HI WP ICE+ Featuring Vibram Arctic Grip, the new groundbreaking sole technology that intends to make ice obsolete. Stop by Cat Footwear Booth 29147W

#MAKEICEOBSOLETE www.Cat.com/www.Caterpillar.com

©2015 Wolverine World Wide. All Rights Reserved. Cat, CATERPILLAR, BUILT FOR IT, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.

schedule

for Klean Kanteen pint cup, bottomless beer, and a one-year membership in the Sierra Club. CRAGHOPPERS’ BRITISH WINTER WARMERS 5 – 6 pm #36133 Come by each evening for some traditional beverages. Craghoppers is celebrating 50 years of success with traditional English mulled wine and mince pies. PATAGONIA HAPPY HOUR – KEEP JUMBO WILD! 5 – 6 pm #13027 Add your voice to the campaign to protect the Jumbo Valley in British Columbia. Learn more, take action and drink beer! $5 Miir pint cup sales to benefit Wildsight.

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free stuff & donations BEING AND END YOUR DAY WITH US 8 – 9:30 am, 5:30 – 7 pm #MR150F Please join us, Noble Biomaterials/X-STATIC, each day for a pre-show coffee, post-show cocktail and appetizers. BUY MERINO WOOL TRAIL SOCKS 8 am - 6 pm #BR-503 Come by the Point6 booth and support your national scenic trails by purchasing a limitededition trail sock for $15. While supplies last, all proceeds go to CDTC, PCTA and ATC to protect, preserve and promote the trails.

FREE STURDIWHEAT PANCAKES 9 – 10:30 am #12001 Fuel up for a long day on the show floor with free pancakes! Stop by Vasque any day to enjoy Sturdiwheat pancakes, maple syrup and a variety of healthy toppings. Eating pancakes has been proven to heighten OR show attendees overall show experience. COFFEE & WAFFLES 9 – 11 am #15051 Enjoy waffles from Honey Stinger and coffee from Kicking Horse Coffee every morning of the show.

FREE BADGE HOLDER 9 am - 3 pm #22039 Stop by the One Source Apparel booth to pick up a free badge holder. While supplies last! DAILY GRAND TRUNK GIVEAWAYS 9 am – 1 pm #14015 Enter to win daily giveaways! Be among the first to experience our limited edition, US-made hammocks, debuting at ORWM. Plus 40% off pro deals. RUFFWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 1 pm

#32069 Ruffwear is selling its TurnUp and Huckama dog toys to benefit The Conservation Alliance (daily while supplies last). IBEX WOOLIES SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 1 pm #8000 Ibex is selling its men’s and women’s Woolies Crew to benefit The Conservation Alliance (daily while supplies last). $15 THERMAL SURVIVAL BIVVY SALE 9 am – 1 pm #5019 Be ready, be safe this winter. Stop by Adventure

Medical Kits for our show special. Purchase our Survive Outdoors Longer Thermal Bivvy for just $15. All proceeds will be donated to The Outdoor Empowered Network, whose mission is to connect more youth with nature. ICEBREAKER MERINO WOOL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 2 pm #32085 Icebreaker sells its Oasis Long Sleeve Crewe for men and women to benefit The Conservation Alliance (daily while supplies last).

Thermochromatic lug senses when temperatures drop to 32˚F / 0˚C Leather linings for soft, breathable comfort.

Vibram Arctic Grip technology that grips to slippery, wet ice

Sealed seams and non-wicking threads keep feet dry.

Waterproof full-grain leather and construction.

Introducing the HUSH PUPPIES PARKVIEW ICE+ Featuring Vibram Arctic Grip, the new groundbreaking sole technology that intends to make ice obsolete. Stop by Hush Puppies Booth 29187W

#MAKEICEOBSOLETE

CHILL ZONE

8 January 6, 2015 • Solitude Mountain Resort, Utah

To Salt Lake City

EAGLE EXPR

ESS

January 6, 2015 • Solitude Mountain Resort, Utah * SUBLECT TO CHANGE

C OT

POLARIS eBIKE FAT TIRE ZONE • eBike Challenge

MOONBEAM LODGE • Food, restrooms, lodging 2

BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

O O D CA N YO N R O A D

C OT TO NW

APEX EXPRESS

ENTRY 2 VILLAGE BI G COTT ON W OO D CA N Y

O O D CA N YO N R O A D

MOONBEAM EXP

OA ON R

MSR SNOW PARK • Snowshoe obstacle course,APEDig Zone – Shovel Testing Area X EXPRES BEACON PARK • Backcountry skills courses

ENTRY 1 AMD

1 CHILL ZONE

GORE-TEX WASATCH SKI MOUNTAINEERING RACE 4 9 RESS

OAD ON R

MOONBEAM EXP

LIMITED PARKING • Utilize Salt Palace shuttles or carpool REGISTRATION ENTRY 1 AMD

1 CHILL ZONE

To Salt Lake City

* SUBLECT TO CHANGE

EAGLE EXPRES

AMD EXHIBITS • Wintersports gear, apparel, accessories

VILLAGE AT SOLITUDE • Food, shopping, lodging

POLARIS eBIKE FAT TIRE ZONE • eBike Challenge

Penny 4

ESS

Solitude Mountain Resort

* SUBLECT TO CHANGE

Solitude Mountain Resort

EAGLE EXPR

RESS

REGISTRATION

ENTRY 2 VILLAGE

BI G COTT ON W OO D CA N Y

• Food, shopping, lodging

B IG

TO NW

Solitude Nordic SOLITUDE Center

B IG

ENTRY 3 NORDIC

VILLAGE AT

Solitude Nordic Center

AMD EXHIBITS • Wintersports gear, apparel, accessories

ENTRY 3 NORDIC

“Pincher”

MOONBEAM LODGE • Food, restrooms, lodging

BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

BEACON PARK • Backcountry skills courses

AMD EXHIBITS • Wintersports gear, apparel, accessories

“Queen diva” type always looking for a good party to crash! You bring your friends and• Snowshoe I will obstacle bring anDigarmy! SNOW PARK course, Zone – Shovel Testing Area 6 MSR

VILLAGE AT SOLITUDE • Food, shopping, lodging

Mottos:

POLARIS eBIKE FAT TIRE ZONE • eBike Challenge

MOONBEAM LODGE • Food, restrooms, lodging

BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

MSR SNOW PARK • Snowshoe obstacle course, Dig Zone – Shovel Testing Area

BEACON PARK • Backcountry skills courses

GORE-TEX® WASATCH SKI MOUNTAINEERING RACE

LIMITED PARKING • Utilize Salt Palace shuttles or carpool

“A pinch for luck”

WASATCH SKI MOUNTAINEERING RACE 8 GORE-TEX A good conga line is hard to beat Favorite Dance: ®

Want kids: 9 Enjoys:

LIMITED PARKING • Utilize Salt Palace shuttles or carpool Yes, thousands!

A nice romantic hike or picnic with a body close to mine!

Dislikes: If you prefer not to meet Penny look for Insect Shield products from these leading brands:

Corporate Logo

Brand Logos

january 6, 2016 / day 0

schedule

CRAZY CREEK CHAIRS BENEFIT ‘LEAVE NO TRACE’ 9 am - 3 pm #6001 Come to the Crazy Creek booth and get a comfy Air Chair Compact or Hex 2.0 Original Chair at a great price – proceeds benefit Leave No Trace. ARMADILLO LT GAITER GIVEAWAY 9 am - 3 pm #34096 Hillsound Equipment, the leading producer of high performance gaiters, is giving away 5 pairs of Armadillo LT Gaiters every day! Swing by to enter. Winners will be contacted by email at the end of each day. Showgoers can also fill out a pro form to receive a 50% discount. SUPPORT THE OUTDOOR EMPOWERED NETWORK 9 am – 3 pm #5019 Get your team Adventure Medical Kits shirt, and support the Outdoor

Empowered Network. With your $5 purchase, you can support getting kids outdoors and meet our new Adventure Racing Team. Stop by Thursday and Friday to have them signed by Team Captain Kyle Peter. WHITE SIERRABENEFIT FOR WARRIOR HIKE 9 am – 3 pm #19033 White Sierra will be hosting a product sale to benefit Warrior Hike, a charity dedicated to helping veterans’ transition from their military service through hiking. All proceeds go directly to the charity. The Kool Gauze Scarf will be for sale for $5. The scarf features an Insect Shield repellent and is versatile year-round. HI-TEC NORTHWEST WEEKEND GETAWAY FOR TWO 9 am – 3 pm #32149 Hi-Tec Sports will be hosting the giveaway

of a lifetime. Up for grabs is the “Hi-tec Northwest Weekend Getaway for Two,” which includes flights to Portland from any major US airport, two night’s lodging, dinner at a top Portland restaurant, free Hi-Tec boots, and a guided hike in the Columbia Gorge. Simply fill out a contact card and correctly answer one question on the new Hi-Tec footwear. Submissions will be accepted from the start of show until 3 pm on Saturday, January 9, when a random drawing will decide the lucky grand prize winner! Winner must be present. NATIONAL PARK BUFF TO SUPPORT AHS 9 am – 3 pm #24031 Get your exclusive National Park BUFF for only $10! All proceeds benefit American Hiking Society. WAKE UP WITH COFFEE + CAPPUCCINOS

9 am - 3:30 pm #36170 Kick-start your morning with free coffee and cappuccinos at the Bogs booth (days 1-2)!

without a home. Your purchase helps provide shelter materials, medical care, and emergency supplies. Men’s and women’s styles, $10-$15.

PATAGONIA WORN WEAR REPAIR CENTER 9 am – 4 pm #13027 Bring your used clothing to the Patagonia booth to be repaired! We will have a team on hand throughout the show to fix your well-loved pieces. Patches and iFixIt Guides available as well. We repair: busted zippers; rips & tears; buttons, snaps & pulls. Not exclusive to Patagonia clothing. First come, first serve.

LIGHT MY FIRE SPORK SALE FOR BIG CITY MOUNTAINEERS 9 am – 5 pm #38 Stop by any day and pick up the Light My Fire Spork original (spoon-fork-knife combo) for only $1. All proceeds benefit Big City Mountaineers.

EXOFFICIO GIVEN-GO SPORT MESH UNDERWEAR BENEFIT SALE 9 am - 5 pm daily #12027 Help humanitarian efforts by World Concern to meet the urgent needs of refugee families in the Syrian region that are

INDUSTRIAL REVOLUTION’S LOADS OF GEAR GIVEAWAY 9 am – 5:30 pm #38 Enter our raffle to win free gear for camping, hiking, running, surfing, snowboarding … almost any adventure! Drawing for gear giveaway starts at 4:30 on Day 2. VISIT THE SAKROOTS BOOTH FOR A FREE GIFT! 9 am - 6 pm

#BR649 Come by the Sakroots booth to learn more about our proprietary artist prints and Choose Your Karma, our program supporting like-minded charities. Retailers leave with a free Sakroots Artist Circle Umbrella (while supplies last). REFLECT BOTTLE SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #3009 Klean Kanteen sells its 27oz Reflect bottle with mirror finish and a Conservation Alliance customized bamboo cap with sales to benefit The Conservation Alliance (while supplies last). MOUNTAIN KHAKIS WARDROBE IMPROVEMENT PROGRAM 9 am - 6 pm #21001 Wardrobe improvement program: Daily throughout the show, Mountain Khakis is

More flexible than ever. Experience Vapur’s NEW DrinkLink system at Booth #24035.

www.vapur.us

january 7, 2016 / day 1

schedule selling $10 accessories, $30 pants & shirts, $40 sweaters, $50 outerwear (while supplies last). Sales benefit OIWC. REJUICE YOUR BOOTS 9 am – 6 pm #24027 Stop by the McNett booth to clean, condition and waterproof your leather boots with Gear Aid ReviveX Leather Gel. A magical formula that keeps your kicks lasting longer.

I N T R O D U C I N G L I F E S T R AW S T E E L T H E N E X T E VO L U T I O N I N P E R S O N A L WAT E R F I LT R AT I O N

VISIT US: BOOTH 82 | LEARN MORE: LIFESTRAW.COM

FARM TO FEET SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #BR409 Farm to Feet is selling its Bend Mid-Weight Hiker Sock to benefit The Conservation Alliance. (Daily while supplies last.) GEAR AID DOWN JACKET REPAIR 9 am – 6 pm #24027 Got a hole in your down jacket? Stop by the McNett booth for a free puffy patch. Tenacious Tape Gear Patches in new colors and shapes. Put a patch on it. EAGLE CREEK ROLLING DUFFEL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 1 pm #24017 Eagle Creek is selling its medium-sized No Matter What Duffle to benefit The Conservation Alliance (daily while supplies last). CAMELBAK CUSTOM BOTTLE SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 1 pm #16027 Camelbak is selling its custom logo’d bottles to benefit The Conservation Alliance (daily while supplies last). DAILY STONEWEAR GIVEAWAYS 9 am – 6 pm #4042 Drop a business card and win product from Stonewear Designs! Daily giveaways of women’s activewear for climbing, hiking, running and more. Plus 50% Off Pro Deal cards to shop our premium, US-made apparel. You do not have to be present to win.

86 outdoor retailer daily

THOMAS BATES RAFFLE AND FRIENDS & FAMILY 20% OFF CARD 9 am – 6 pm #20014 Daily raffle of Thomas Bates belts, bags and shoes made from American Bison leather to fabric. New American Bison Collection of shoes and accessories for men. Stop by to pick up your Friends & Family VIP card for 20% discounts on online shopping. VAPUR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #24035 Vapur is selling its Mossy Oak Break-Up Infinity Bottle to benefit The Conservation Alliance (daily while supplies last). TOAD & CO SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #30051 Toad&Co is celebrating 20 years as The Original Trail to Tavern brand! Swing by our booth to celebrate with us and snag a limited-edition heritage fleece Toque Hat and an Outdoor Retailer exclusive Trail to Tavern T-shirt to benefit The Conservation Alliance (daily while supplies last). $20 BOGS BOOTS FOR OUTDOOR EDUCATION 9 am - 6 pm #36170 Treat your feet while supporting outdoor education with a pair of $20 Bogs boots! All proceeds go to 4 Corners Outdoor Education. Days 1-2. TOSS & WASH 9 am - 6 pm #19045 Stop by the Nikwax booth to test your hoop skills and learn about gear care. Win a sample of Nikwax and we’ll also donate $1 for each successful shot to Bay Area Wilderness Training’s Gear Lending Library. NATIONAL PARK CONSERVATION ALLIANCE SALE 9 am - 6 pm #24035 Vapur is hosting a sale in which 100% of proceeds from the cobranded Eclipse Bottle (Olive, .7L Bottle) go

schedule

to to the National Park Conservation Alliance. Bottles on sale for $10. SAXX UNDERWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #BR329 SAXX Underwear is selling assorted styles of its men’s briefs and boxer briefs to benefit The Conservation Alliance (daily while supplies last).

PACK SALE TO BENEFIT WINTER WILDLANDS ALLIANCE 9 am - 6 pm #4011 Osprey is selling its new SS16 Parsec (m) and Perigee (w) from the 24/ Seven Series to benefit Winter Wildlands Alliance. $40 at the show (MSRP $90) while supplies last. SWEET DREAMS RAFFLE 9 am – 6 pm #155-625 Enter to win a luxurious Downlite

queen-size comforter and 2 bed pillows made with 100% organic cotton shell fabric and filled with our Wool-Down. Drawing will be on Saturday, January 9, 2016. BROOKS SPORTS SALE TO BENEFIT THE CONSERVATION ALLIANCE 10 am - 4 pm #36197 Brooks Sports is having a flash sale on days 1-2—selling a different product every hour of the day to benefit The

Conservation Alliance. 10AM-11AM: Men’s Joyride and Women’s Fly-By Sweatshirts 11AM-12PM: Adrenaline GTS 16 1PM-2PM: Men’s Streaker Long-Sleeve and Women’s Streaker Capri 2PM-3PM: Transcend 3 3PM-4PM: Women’s Uprise and Uplift Bras BOOK SIGNING WITH STEWART GREEN 11 am - 12 pm #33035 Green, one of America’s top climbing photographers will sign copies of Rock Climbing New England. ADVENTURE-LOVING DOGS SEEKING ADVENTURE COMPANIONS 11 am – 4 pm #32069 Ruffwear is bringing back the dogs with the help of Best Friends Animal Society and Salt Lake’s Rescue Rovers. Be on the lookout for adorable, adoptable dogs walking the show floor ISO outdoor-loving adventurers. Adoption and travel fees from SLC to the nearest major airport are covered by Ruffwear, along with a welcome-home package of Ruffwear gear. Applications will be available from the individual handlers.

BOOTH #19015

SALE FOR SIGHT 12 – 1 pm SOLO EYEWEAR #VO307 Solo Eyewear is selling their sunglasses every day for 40% off. All proceeds will be donated to Aravind Eye Care System to fund eye care for people in need. ROLLING DUFFEL SALE TO BENEFIT CONSERVATION ALLIANCE 12 - 6 pm #24017 Eagle Creek is selling Rolling Duffels, with 100% of proceeds going to the Conservation Alliance. The No Matter What Rolling Duffel Medium (normally $80) for $30. Only at ORWM, while supplies last.

LIVE THE DREAM. JOIN OUR TEAM.

Apply online at thenorthface.com/careers

Photo: Andrew Miller

88 outdoor retailer daily

MAPLE BACON CREAMEES 12 – 6 pm #32105 Darn Tough brings a taste

of Vermont to Utah—get a delicious (and free!) Maple Bacon Creamee. Available everyday until the goodness is gone. GOAL ZERO GIVEAWAY 2 pm #BR601 Swing by Goal Zero just before 2pm each day for your chance to win free solar gear! BOOK SIGNING: CLIMBING COLORADO’S MOUNTAINS (FREE COPIES!) 2 - 3 pm #33035 Meet hiking and climbing author Susan Joy Paul, and get a free signed copy of her latest book, Climbing Colorado’s Mountains. COLUMBIA BEER CUP SALE FOR THE CONSERVATION ALLIANCE 3 - 6 pm #28011 Columbia is selling a 16 oz. stainless steel beer cup to benefit The Conservation Alliance (while supplies last). PACKABLE BACKPACK SALE TO BENEFIT OIWC 3 pm #BR409 Lewis N. Clark will be selling Electrolight Packable Backpacks for $15 each, regular retail $25 with 100% of the proceeds going to the Outdoor Industry Women’s Coalition. Sales while supplies last. ACORN #APRESANYTHING PARTY 4:30 – 6 pm #22001 Acorn, the Maine-based creators of the iconic Original Slipper Sock, will host its Acorn #ApresAnything Party in celebration of its new Fall/Winter 2016 Line. Stop by and preview exciting new styles, including the new MaineMade Slipper Sock Collection. Our new Brew Socks will be available with a suggested donation of $5 to Maine Huts and Trails. NAMULI FLEA MARKET 4:30 – 6 pm #36112 This fundraiser and happy hour will take place at the Live From OR booth, with proceeds

of product sales going to Leave No Trace and Namuli, the film. The first 20 attendees will receive a free pair of Julbo Sunglasses! Here are some of the other great goodies you can get for a song: > EAGLES NEST OUTFITTERS Get your ENO Hammock and other discounted gear to help keep you hammocking in the new year. > KLEAN KANTEEN $10 gets you a beer and Klean Kanteen Tumbler mug. Also swing by to get accessories for your tumbler from Klean. Come early, as there is a limited supply. > OSPREY PACKS Get your new Flap Jack Backpack ($45) or Courier bag ($40) > SMARTWOOL Colorful, comfy SmartWool socks are going for only $10/pair. AVEX BENEFIT FOR THE CONSERVATION ALLIANCE 4:30 - 6:30 pm #21013 Join AVEX for a beer and buy the new Brew pint glass to benefit The Conservation Alliance. MEGA GEAR GIVEAWAY 5 – 6 pm #12019 Trapped in the Salt Palace and yearning to Get Miles from Ordinary? Join us for a photo booth and a Mega Gear Giveaway to load you up for your next adventure. Drawing at 5 pm. Must be present to win. Days 1, 2, and 3 of the show. HAPPY HOUR AT PRIMALOFT’S® CAMP COMFORT 5 – 7 pm #40043 Free Beer & Movie screening—PrimaLoft Feel the Performance Productions presents Camp Comfort, a perfectly campy comedy on the unique features and benefits of PrimaLoft brand products. Join us for a beer and koozie, with popcorn to enjoy during the film. Q&A to follow with PrimaLoft Performance Fleece beanies for participants.

Product

No 1534 Stainless Sierra Cup

No 1527 Large Double Wall Cup

No 4708 Volcano Stove

BOOTH #61

The gear that gets you out there. | acecamp.com

Zone

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

TREKKER

Come and celebrate our 2016/17 collection of hats and accessories with The Spirit of Style

COME VISIT BOOTH 30001E

Come and see our new look and collection from CTR. Leaders in cold weather acccessories and element protection Share The Passion

Burton Gorge Pack. Made for the urban commuter, you won’t find a better carrier than Burton’s Gorge Pack. Its ruggedness comes courtesy of the CORDURA® fabric. Its versatility and water resistance comes from Burton’s thoughtful design. Come see us to learn more! CORDURA® Brand Booth #39213

CB15_BurtonORAd-Small_103015.indd 1

11/3/15 4:02 PM

Special Advertising Section

Borealis, from Baffin’s New Winter Crossover Series.

COME VISIT BOOTH 30001E

Special Advertising Section

Visit Us At Booth: BRL306!

BONGO BOARD

ÂŽ

Fast, Challenging and Fun! Develop great performance-enhancing skills with this super challenging board.

SOFT BOARD Great For SUP Training Fitterfirst Soft Boards give a whole new dimension to balance training Advanced Board offers the sensation of floating on water with 3D movement

PRO BALANCE BOARD Improve Balance and Increase Sports Performance

www.fitter1.com 1-800-fitter1

KODIAK CLASSICS

VISIT US

BOOTH 29151W // KHOMBU.COM

KODIAK COLD & WET WEATHER

KODIAK KIDS KLONDIKE

Mens/Womens: Ruggedly elegant with a waterproof, lightweight design, withstanding -20°C / -4°F temperatures and below!

BOOTH #34139

Girls/Boys: MORE TRACTION. MORE FUN. RATED TO -30°C / -22°F

kodiakboots.com

STAY ODOR FREE

WHEREVER ADVENTURE TAKES YOU...

NEW Aegis Excalibur™ inhibits and captures odors.

Find out more at booth 155-406

OR SUMMER MARKET 2016

www.microban.com

Special Advertising Section

Mens/Womens: Manufactured with premium waterproof leathers. Attention to detail in style, quality and functionality.

BOOTH 29151W // KHOMBU.COM

SuperEye

ONE OF A KIND

Special Advertising Section

Metal Detectors

GO FOR IT! VISIT US AT BOOTH

29188W

• Superior Cushioning • Long Lasting • 100% Made In USA

insoles-sorbothane.com

Super Eye Products Co. • 1-877-436-7876 www.SuperEyeUSA.com, Sales@SuperEyeUSA.com

BOOTH 40159

masthead masthead DESIGN DESIGN

EXPLORE

Art Art Director Director

Mike Mike Leister Leister OUTDOOR OUTDOOR RETAILER RETAILER DAILY DAILY www.snewsnet.com/ordaily 5720 Flatiron Parkway Boulder, CO 80301 (303) 253-6401 EDITORIAL www.snewsnet.com/ordaily Editorial Director

Kristin Hostetter EDITORIAL

khostetter@aimmedia.com Editorial Director 617-921-5126

Kristin Hostetter

Managing Editor khostetter@aimmedia.com Jonathan Dorn 617-298-7670

Assistant Art Director Designer Photo Editor Photo Editor

Genny Fullerton Genny Fullerton Photographers Photographer

Group Production Director Photo Intern

Joy Kelley Barb Van Sickle

Assistant Editor Assistant Editor

Caitlin O’Connor

Kassondra Cloos Kassondra Cloos

Graphic Designer

Gregg Thayer Gregg Thayer

gthayer@aimmedia.com gthayer@aimmedia.com 303-253-6149 303-253-6149 Account Representative Account Representative

Sharon Burson Sharon Burson

sburson@aimmedia.com sburson@aimmedia.com 970-485-0846 970-485-0846

Jennifer Hall Jennifer Hall

jhall@aimmedia.com jhall@aimmedia.com 303-253-6419 303-253-6419

Kneecap Stabilizer

VISIT US AT BOOTH #39191 ROM-TECH

Jackie Medina ZK-7 Knee support V-TECH

Chairman & CEO

Efrem Zimbalist III

Melissa Arnot Everest Guardian

HA-1 Foot support

President & COO

Andrew W. Clurman

BOOTH 40159

Chairman & CEO Executive Vice President & CFO

Zamst Xtreme Team

ZAMST.US 877-ZAMST.US

Efrem Zimbalist III Brian Sellstrom

President & COO Executive Vice President, Operations

Andrew W.B. Clurman Patricia Fox

Executive Vice President & CFO Senior Vice President, Digital & Data

Brian Sellstrom Jonathan Dorn

Executive Vice President, Operations Vice President, Patricia B. FoxGeneral Manager

Kent Senior ViceEbersole President, Digital & Data Jonathan Dorn Vice President, General Manager

Eco-friendly technology. Sustainable practices. Ultra-lightweight gear.

Special Advertising Section

Sales Assistant Sales Assistant

i-Fit TECH

Ad Coordinator Prepress Manager Ad Coordinator

Sales Manager Sales Manager

Prepress Manager Group Production Director

Caitlin Joy KelleyO’Connor

SALES AND MARKETING SALES AND MARKETING

Flyweight TECH

Barb Van Sickle Lauren Danilek

Elisabeth Kwak-Hefferan Doug Schnitzspahn

Contributors Contributors Jenna Blumenfeld, Eugene Jenna Blumenfeld Buchanan, Corey Buhay, Eugene Buchanan M.T.M.T. Elliott, Courtney Holden, Elliott Elizabeth Miller, Doug Courtney Holden Schnitzspahn, Andy Stonehouse, Andy Stonehouse Ryan Slabaugh, Morgan Tilton Ryan Slabaugh

INNOVATION DRIVEN SUPPORT: - KNEE - ANKLE - ICING - BACK - COMPRESSION - UPPER BODY

Exo-TECH QUAD

Andrew Bydlon Andrew Bydlon Emma Light

Deputy EditorEditor Managing

kcloos@aimmedia.com kcloos@aimmedia.com

BEYOND YOUR LIMITS

Tech Deck:

Giovanni Leone Giovanni Leone

Kent Ebersole Vice President, Finance

Craig Rucker

ZEROGRAM is coming to the US.

Meet the OR Team www.outdoorretailer.com Meet the OR Team www.outdoorretailer.com Vice President, Sr. Art Director Group Show Director Raymond Kang ViceMarisa President, Senior Art Director Nicholson raymond.kang@emeraldexpo.com Group Show Director Raymond Kang marisa.nicholson@emeraldexpo.com Production/Traffic Manager Marisa Nicholson raymond.kang@emeraldexpo.com Sales Director Laurie Stiglitz marisa.nicholson@emeraldexpo.com Production/Traffic Manager Krista Dill laurie.stiglitz@emeraldexpo.com Sales Director Laurie Stiglitz krista.dill@emeraldexpo.com Director of Operations Krista Dill laurie.stiglitz@emeraldexpo.com Sr. Account Executive Alicia Parsons krista.dill@emeraldexpo.com Director of Operations Paul Dillman alicia.parsons@emeraldexpo.com Senior Account Executive Alicia Parsons paul.dillman@emeraldexpo.com Director of Operations Paul Dillman alicia.parsons@emeraldexpo.com Sr. Account Executive & Publisher/ Cathy Griffith paul.dillman@emeraldexpo.com Director of Operations Outdoor Retailer Magazine cathy.griffith@emeraldexpo.com Senior Account Executive & Cathy Griffith Ryan Johnson Operations Director Publisher/Outdoor Retailer cathy.griffith@emeraldexpo.com ryan.johnson@emeraldexpo.com Julie Freedman Magazine Operations Director Account Executive julie.freedman@emeraldexpo.com

Ryan Johnson Dave Nielson ryan.johnson@emeraldexpo.com

dave.nielson@emeraldexpo.com

Account Executive Account Executive Dave Nielson

Robert O’Quinn dave.nielson@emeraldexpo.com robert.oquinn@emeraldexpo.com Account Executive Vice President, Marketing Robert O’Quinn

Liz Crawford robert.oquinn@emeraldexpo.com liz.crawford@emeraldexpo.com Vice President, Marketing Director LizMarketing Crawford

Margie Lelvis liz.crawford@emeraldexpo.com margie.lelvis@emeraldexpo.com Marketing Director Content Director Margie Lelvis

Jennifer Holcomb margie.lelvis@emeraldexpo.com jennifer.holcomb@emeraldexpo.com Content Director Marketing Coordinator Jennifer Holcomb

Sarah Langston jennifer.holcomb@emeraldexpo.com sarah.langston@emeraldexpo.com Marketing Coordinator Director of Public Relations Sarah Langston

Kate Lowery sarah.langston@emeraldexpo.com kate.lowery@emeraldexpo.com Director of Public Relations

Kate Lowery kate.lowery@emeraldexpo.com

Julie Freedman

Registration Operations Manager julie.freedman@emeraldexpo.com

Kristen Novick

Registration Operations Manager kristen.novick@emeraldexpo.com

Kristen Novick

Retail Relations Manager kristen.novick@emeraldexpo.com

Joe Bustos

Retail Relations Manager joe.bustos@emeraldexpo.com

Joe Bustos

Operations Manager joe.bustos@emeraldexpo.com

(Demo & Inspiration Awards) Operations JamieManager Kelley (Demo & Inspiration Awards) jamie.kelley@emeraldexpo.com

Jamie Kelley

Events Operations Coordinator jamie.kelley@emeraldexpo.com

Kara Knox

Events Operations Coordinator kara.knox@emeraldexpo.com

Kara Knox

Sponsorship Operations kara.knox@emeraldexpo.com

Coordinator Sponsorship MalloryOperations Denny Coordinator mallory.denny@emeraldexpo.com

Mallory Denny

Billing Manager mallory.denny@emeraldexpo.com

Sara Burns

Billing Manager sara.burns@emeraldexpo.com

Sara Burns

sara.burns@emeraldexpo.com

ZEROGRAMGEAR.COM

CONTACT: Sharon Burson sburson@aimmedia.com

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to reserve your spot in the

Summer OR Daily

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Kodiak Group Holdings Co, an affiliate of Williamson-Dickie Mfg. Co, is a leading footwear company marketing quality safety and lifestyle footwear under Kodiak, Terra and Dickies brands. We’re looking to add to our team of Sales Agents within our Kodiak Lifestyle division in the U.S. starting October 2016. Available markets include Illinois, Indiana, Ohio, Kentucky, West Virginia, Virginia, North Carolina, South Carolina, Tennessee, Georgia, Alabama, Mississippi, Louisiana, Arkansas, Texas, Oklahoma, Arizona, Nevada and California. You’ll be responsible for the sales process for Kodiak Lifestyle Footwear (Adult’s and Children’s) within assigned markets including developing retailer relationships, lead generation, opportunity conversion, distribution and sales growth. Please submit cover letter and resume to careers@kodiakboots.com.

january january 7, 6, 2016 2016 / day / day 1 95 0 83

showbuzz 4 QUESTIONS FOR ...

Jennifer Mull CEO of Backwoods Equipment HOW HAS THIS CRAZY WEATHER AFFECTED YOUR STORES?

 Our eight stores stretch from Austin to Boulder. Cold weather—but not necessarily snow—is important. So, yes, we are affected by a 60-degree Christmas Day. If this weather pattern stays the same, we need to evolve our buying strategies. Maybe bring in outerwear in December, not September. WHAT DO YOU THINK OF THE CHANGE IN SHOW DATES?

 Very difficult. It’s not early enough to truly be a buying show, and it’s on the heels of a busy season. Right after vacation, it’s like, wow, the show’s in three days.

Turn here every day for top news, gear picks, interviews and more from SNEWS/OR Daily Editor Kristin Hostetter.

WITH EVENTS LIKE RISE (P. 14), THOUGH, OUTDOOR RETAILER IS MUCH MORE THAN A BUYING SHOW. WHAT DO YOU HOPE RETAILERS GET OUT OF EVENTS LIKE THIS?

 I was on the planning committe for RISE, and the goal is to give specialty retailers really tangible things they can do next week to boost business, become more efficient, be in HR compliance. We want them to walk away from this with at least five actual things to implement in their stores. WHAT’S YOUR BIGGEST CHALLENGE IN SPECIALTY RETAIL?

 Two things: Having multiple stores in multiple regions, it’s hard to tailor-make your product mix and events. It’s a challenge to stay super-relevent in

Julie Ellison

MY TAKE: Julie is totally authentic to—and in touch with— her audience, which will be the secret to her success. Proof: She recently broke her lease and moved into her van (with her boyfriend and dog) so she can travel and climb more. “I definitely have to be in the office during deadline weeks,” she says. “But because my passions and work are so closely intertwined, I’m pretty much always working and having fun at the same time. That’s the beauty of doing what you love.”

96 outdoor retailer daily

I’LL SEE YOU AT... COLD BEER WITH THE BADDEST-ASS HIKER IN THE LAND Swing by Backpacker (#28049) at 4:30 for a cold Oskar Blues Dale’s Pale Ale in celebration of the latest Editors’ Choice Awards (see p. 29) and the launch of Backpacker’s online thru-hiking course. If you’ve been dreaming of hiking a long trail, come talk to Liz (aka Snorkel), who holds the female unsupported speed record on the AT and will be teaching the interactive course.

PATAGONIA WORN WEAR REPAIR CENTER Patagonia will be mending apparel (any brand) all day (#13027). Broken zippers, tears, snaps—bring it by for a free fix! GOOD TO-GO TASTE TESTING Sample the dehydrated camp food brand’s new entrees, Pad Thai and Indian Vegetable Korma, at Jetboil (#14008) from 4:30 to 6:00 pm.

Top left: Photo by Andrew Bydlon / Caveman Collective

IS THIS YOUR FIRST OR SHOW? Hey newb, finish up those pancakes and scoot over to the Retailer Orientation Tour with Outdoor Retailer’s Joe Bustos and Kimberly Aguilar! In 45 minutes, Joe will share insider tips: where to find the best wifi and tastiest lunch, and how to use get the most out of zones like Venture Out and The Camp. Meet Joe and Kimberly at the East Entrance at 9:15 am.

ON THE MOVE For the first time in its 46 years, Climbing magazine has a female editor. Julie, 29, started in 2010 as an intern, and after just three weeks she was offered a full-time job. Six years later, the self-proclaimed dirtbag climber is taking charge. “The face of climbing is vastly different from what it was 20, 10, even two years ago,” Ellison says. “There are more women, minorities, new climbers, and city dwellers. We want to speak to every type of climber.”

all locations. And in general, it’s a challenging retail environment. How do you stay fresh and still be a profitable business? That doesn’t always synch up. How do you evolve? Even if you want to, do you have the financing to do so? Being flexible isn’t always easy even if you can envision it.

JULIAN CARR WRANGELL (EMPYREAN COLLECTION)

GORDINI IS PROUD TO SUPPORT OUR TEAM ATHLETE: GLOVES:

FIND A RETAILER NEAR YOU AT

GORDINI.COM

See how fast you can truly feel at booth #36165. Streamlined high performance on our lightweight RevLite Foam.