ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS
TAKING A STAND
NEWS OUTDOOR REC ECONOMY
OIA releases stateby-state figures for outdoor-related participation and spending.
PAGE
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EVENTS MARCH FOR PUBLIC LANDS
Join OIA, Outdoor Alliance, and Conservation Alliance for a demonstration at the state capitol.
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GEAR EDITORS’ PICKS
The show floor is full of amazing products, but these standouts caught our eye.
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2 DAY
J U LY 2 7, 2 017
BEST of BOOTH United By Blue brings nature into the Salt Palace. p. 84
Sally Jewell and the urgent defense of public lands GET INVOLVED Learn how savvy brands are using their influence PAGE 27
The official publication of:
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ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS
TAKING A STAND
NEWS OUTDOOR REC ECONOMY
OIA releases stateby-state figures for outdoor-related participation and spending.
PAGE
7
EVENTS MARCH FOR PUBLIC LANDS
Join OIA, Outdoor Alliance, and Conservation Alliance for a demonstration at the state capitol.
PAGE
30
GEAR EDITORS’ PICKS
The show floor is full of amazing products, but these standouts caught our eye.
PAGE
51
2 DAY
J U LY 2 7, 2 017
BEST of BOOTH United By Blue brings nature into the Salt Palace. p. 84
Sally Jewell and the urgent defense of public lands GET INVOLVED Learn how savvy brands are using their influence PAGE 27
The official publication of:
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7/26/17 5:43 PM
V I E W T H E N E W C O L L E C T I O N A T B O O T H 29177W To b o o k a n a p p o i n t m e n t p l e a s e c o n t a c t : E : u s a . s h o w r o o m @ j o u l e s . c o m T: 917-676-7254 ∆oulesusa.com
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THINK ABOUT TRYING NOT TO SNEEZE. DON’T THINK ABOUT KEEPING DON YOUR FEET COOL AND DRY. DON’T THINK ABOUT GORE-TEX ® . PRO DUCTS
DISCOVER NEW GORE-TEX® SURROUND ® PRODUCT TECHNOLOGY AT BOOTH 33039.
www.gore-tex.com
© 2017 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, SURROUND®, GORE®, and designs are trademarks of W. L. Gore & Associates. Injected version of outsole with N-INJECTECH®
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CONTENTS
Day 2
Outdoor Retailer Daily
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– S ALLY JEWELL, FORMER SECRETARY OF THE INTERIOR
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NEWS
7
35
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The OIA Breakfast with Sally Jewell was a pep rally for public lands preservation.
A PR executive stands up for environmental causes; getting wild with a queer community advocate; exploring public lands policy and AT hiking with a U.S. Congressman.
The self-adjusting Prophet pack from The North Face anticipates your every move.
This Land is Your Land
8
Climate Policy Heats Up
OIA encourages members to support an environmental bill.
10
Pitch Perfect
Contest winners climb high and sell well in these show competitions.
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Scene at Outsider’s Ball Live music, food trucks, and free socks rocked this party.
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Question of the Day
The March for Public Lands is today. What will your sign say?
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Happy Brandiversary
These brands, people, and gear are celebrating milestones.
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GEAR Q&A
40
Opinion
Congressmen Jared Polis and Mike Simpson partner for public lands with their Outdoor Recreation Caucus.
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New Exhibitors
Welcome four OR newbies: Good To-Go, AquaTech, Last Bottle Clothing, and Mountain Designs.
FEATURE
27
Ready. Set. Activate.
Political advocacy is no longer optional for outdoor brands. Here’s our guide for making your company’s voice heard.
Hero Shot
51
New Product Gallery
Peruse our roundup of new gear debuting at the show and our Editors’ Picks for standouts.
EVENTS & EDUCATION
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Parties, Speakers, Workshops & More
Make the most of the show by filling your calendar with our roundup of top events, seminars, presentations, and happy hours.
BEST BOOTH
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United By Blue
Real grasses and plants offer a welcoming dose of nature at this medium-size display.
PHOTOS THIS PAGE: BYPHOTOS TK BY LOUISA ALBANESE; COURTESY (2); COVER: LOUISA ALBANESE
“ IF YOU’RE NOT AT THE TABLE, YOU’RE ON THE MENU.”
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OUTDOOR RETAILER DAILY
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T:10.5”
T:12”
©2017 INVISTA. CORDURA® is a trademark of INVISTA for durable fabrics.
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7/6/17 6:09 PM
NEWS
WHAT’S HAPPENING OUT THERE
Take a Stand for Public Lands Sally Jewell calls on OIA breakfast attendees to become political activists. BY COREY BUHAY
A
Sally Jewell
TTENDEES FLOODED INTO a standingroom-only ballroom for the OIA Industry Breakfast on Wednesday featuring a speaker lineup filled with star power. “It’s good to be among friends,” said Sally Jewell, former Secretary of the Interior, prompting a roar of applause as she approached the podium. Jewell began her speech by summing up the history of assaults on U.S. public lands. She read quotes from opponents of national parks and monuments that dated back to as early as 1872, when there were protests against the creation of Yellowstone. The 150-year-old complaints sounded eerily similar to current detractors of Bears Ears National Monument. From Yellowstone to Canyonlands to Glacier Bay, Jewell pointed out that each monument was established despite fears of economic demise. “Today each one of those places is woven into the very fabric of our nation,” she said. “They shape our identity.” Jewell went on to document the economic growth each monument and park has brought to CONTINUED ON PAGE 8
WHO GETS OUT THE MOST?
OIA releases state-by-state figures for participation and size of the outdoor recreation economy. Every state in the U.S. has a booming outdoor recreation economy, according to the 2017 numbers shared by OIA on Wednesday. “It truly does have contextual meaning for [members of Congress],” said Alex Boian, VP of government affairs for OIA. That gives the organization the ability to persuade elected officials to sponsor and support bills that benefit the industry. In turn, members of Congress throughout the U.S. cite their states’ data in floor speeches when lobbying their colleagues for outdoor recreation bills and public lands protection. –Kassondra Cloos
PHOTO BY LAURNE DANILEK
TOP 10 FOR OUTDOORRELATED SPENDING
1. 2. 3. 4. 5.
California $92B Florida $58.6B Texas $52.6B New York $41.8B Pennsylvania $29.1B
6. 7. 8. 9. 10.
Colorado $28B
North Carolina $28B
80-90%
Georgia $27.3B Michigan $26.6B Washington $26.2B
70-80% 60-70% 50-60%
PERCENTAGE OF STATE POPULATION PARTICIPATING IN THE OUTDOORS
40-50%
JULY 27, 2017 DAY 2
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NEWS
OIA is building an army of advocates.
Changing Climate
OIA ramps up advocacy efforts by unifying industry insights in a resolution on global warming. BY ELIZABETH MILLER
E
YEWITNESS REPORTS OF climate change in the outdoors and how it has bitten into business might change lawmakers’ hearts where science has failed to change their minds—at least, that’s the goal of the Outdoor Industry Association’s effort to collect input for a Congressional resolution. “We want to create a resolution that shows the outdoor industry believes in climate change, cares about it, and wants to act on it,” said Andrew Pappas, OIA policy advisor. The first-ever Public Lands Action Center (booth #44) houses the effort. There, attendees can contribute personal statements to appear in
the resolution, typically formatted as “whereas” followed by factual statements and then “therefore it be resolved” declaring what Congress should do about it. The hope is to gather compelling onthe-ground experiences of how drought, wildfires, decreased stream flows, and unpredictable winters have affected outdoor recreation, the industry, and the jobs it creates. “A lot of these anecdotal stories are really what empower legislators,” Pappas said. “We can create an industry resolution and say ‘This isn’t something based on belief. This is something we see. This is something that impacts our business and this massive industry.’”
SMALL STEPS, BIG IMPACT
Industry group hopes different rubber sourcing will drive global change.
Following Jewell’s talk and comments from incoming OIA chair and Smartwool President Travis Campbell, The North Face climbers Alex Honnold and Cedar Wright took the stage to close out the breakfast with stories and photos from their adventures on public lands. “It’s easy to talk about policy and gateway communities, but these images show the strikingly beautiful landscapes that people travel from all over the world to see,” Honnold noted. And at the end of the day, he said it is that beauty we all draw from when it comes to wading into politics—the places that make our country something worth fighting for.
8
As brands delve deeper into the sustainability of their products and processes, they’re finding new opportunities to green up their gear. In shoe creation, KEEN identified rubber as the biggest ding to their sustainability efforts, and so began mixing rice husks into outsoles to reduce rubber consumption. Globally, some 70 percent of the world’s rubber consumption goes to tires, but members of the Rainforest Alliance are walking the show floor, looking for the rubber
in shoe soles, yoga mats, and wetsuits, to see if a move from the outdoor industry can drive global changes. “It’s an easy transition because you’re not talking about moving large quantities of rubber,” said Samantha St. Pierre of the Rainforest Alliance, who spoke at OIA’s Sustainability Insights Conference on Tuesday. “It’s a little amount—it’s achievable—but that small step helps push the whole supply chain.” –Elizabeth Miller
A rubber tree
PHOTOS BY (CLOCKWISE FROM LEFT): LAUREN DANILEK; LAUREN TEDFORD; ELIZABETH MILLER
neighboring communities, concluding that today’s threatened monuments should be defended for the sake of economics as well as environmental ethics. Jewell began her to call to action with a note of hope, assuring the audience that she believes it is illegal for a U.S. president to unilaterally change the borders of a national monument. According to the 2.7 million comments submitted for the Trump-ordered review of public lands, she said revoking protected status is out of step with nine out of 10 Americans’ values. Jewell’s recommendations for the path forward were threefold. First, she encouraged show attendees to participate in today’s march for public lands. She also asked companies to examine their values and find the strength to stand up for what they believe in. “The debate is happening regardless," Jewell said."If you’re not at the table, you’re on the menu.” Jewell acknowledged that it can be nerveracking to risk alienating customers by taking a political stand, but she emphasized now is the time for the $887 billion outdoor industry to throw its weight around in Washington. Companies have a unique opportunity to demonstrate the tangible nature of public policy by illustrating impacts to their bottom line and making policy personal, Jewell said. Her third recommendation for the audience: Get involved in local media, whether by writing an op-ed in a local paper or pitching stories to reporters.
OUTDOOR RETAILER DAILY
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THE WORLD’S FIRST MULTI-TOOL TIMEPIECE Tread Tempo, the newest addition to our revolutionary Tread line, fuses utility and style in a unique, wearable multi-tool. Travel-friendly and premium-quality, it combines Tread’s functionality with an adventure-ready timepiece. Be prepared wherever you roam with the Tread Tempo.
HAPPY HOUR & TOOL SALE ∙ THURSDAY 4:30 PM ∙ BOOTH 30026E
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7/10/17 11:56 AM
PHIL OREN was a legendary sales rep in the ’70s, ’80s, and ’90s. After an untrained bootfitter caused catastrophic damage to his feet, he studied what went wrong and eventually founded FitSystems, a boot fitting training program for retailers. “His influence is impossible to quantify,” said industry vet Larry Harrison. So it was no surprise that close to 40 friends and colleagues showed up to toast the 83-yearold retiree on his last OR, share stories, and say thanks. –Kristin Hostetter
The Legend Is Back Phil Oren , boot-fitting guru, returns to Outdoor Retailer and feels the love.
JEFF DENBY DON BUSHEY OWNER, WILDERNESS EXCHANGE UNLIMITED
GORDON SEABURY KIM MILLER CEO, SCARPA
NICOLE BASSETT
CEO, TOAD&CO
COFOUNDER, THE RENEWAL WORKSHOP
PHOTO BY LAUREN DANILEK
NEWS
GARETH MARTINS DIRECTOR OF MARKETING, OUTDOOR INDUSTRY ASSOCIATION
LISA PIKE SHEEHY VP OF ENVIRONMENTAL ACTIVISM, PATAGONIA, OIA BOARD MEMBER
COFOUNDER, THE RENEWAL WORKSHOP
JOIN OUTDOOR INDUSTRY ASSOCIATION
A Force For The Outdoor Industry. When you become an OIA member, your dues help fund advocacy efforts in Washington, D.C., tools for clean supply chains and initiatives to increase the number of kids having a blast outside. Join OIA and be part of a powerful force for meaningful change. outdoorindustry.org/membership
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PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2017 PRIMALOFT, INC.
IT BREATHES WITH YOU. PrimaLoft® Insulation Active breathes harder or softer whenever you do. This innovative insulation technology is warm for camp, breathable for the trail and maintains 92% of its warmth when wet. Feel the new standard in active breathability at booth # 38041.
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NEWS
MEDIA PREVIEW CROWNS WINNER
Camber Outdoors selects Pitchfest finalists. BY KRISTIN HOSTETTER
I
T’S KIND OF like “Shark Tank,” but warm and fuzzy. At Camber Outdoors’ third annual Pitchfest yesterday, seven entrepreneurs got
Amy Kemp pitches ELEVATE, a coworking concept for mountain towns.
Check
their big break, pitching their business plans to a panel of judges and a roomful of supporters. Pitchfest is a mentoring program that showcases women thought leaders and innovators who have a passion for the outdoors. To qualify for Pitchfest, a company must be either cofounded by a woman or at least one-third women-owned. The lucky seven—Jennifer Hannon of Machines For Freedom, Gloria Hwang of Thousand, Christina Johnson of Upcycle it Now, Amy Kemp of ELEVATE, Emily Nielson of Dirty Gourmet, Anne Patterson of Solavore, and Aryn Schlichting of Mountain Careers— were chosen from a pool of 47 applicants for their innovative ideas and leadership qualities. “The goal of Pitchfest is to provide visibility and support for women entrepreneurs,” said Camber Outdoors Executive Director Deanne Buck. “The data is clear: Women are not stepping into entrepreneurial positions at the same rate as men, and one of the reasons is lack of networks and mentors. We want to change that.”
Hydra-Light voted the best product at the OR Media Preview On Tuesday night, 74 members of the media voted Hydra-Light’s Utility Lantern the best gear at the preview event. “The award has helped get us the exposure and recognition we were hoping for, said Brian Dunster, sales and marketing director of Hydra-Light International. "Our products are something we’ve always had great belief in, so having the media and others recognize that is very exciting.” The Hydra-Light Utility Lantern (MSRP $35; booth #31035E) uses the company’s HydraCell Technology that, with a simple dip in water, provides up to 100 hours of continuous power. It’s light and can conveniently fit into a backpack water bottle holder. –ORD Staff
PHOTOS BY JOHN EVANS (LEFT); COURTESY
Pitch Perfect
Tested & Proven
Look for Insect Shield products from these trusted brands
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LEARN FROM THOSE WHO DO (IT WELL)
Fo r In d e p e n d e n t Sp e c i alt y Re ta i le rs Presented By
——————————————————————————————————— R E T A I L S K I L L S C O U R S E D A Y 2 ———————————————————————————————————
GEAR Sales Program Sections G & E It’s all about the G and E in GEAR. We’ll learn and collaborate on the first two GEAR segments. G: GET INVOLVED. The key to getting involved with customers is creating a comfortable environment from the start. You’ll learn how to teach your staff to make customers feel at ease as soon as they enter your store. E: EDIT. This segment is all about information. You learn how to get your staff to learn the technical knowledge and listening skills they need to move more gear.
Day 2 • July 27, 2017 11 a.m. - 1 p.m. • UMOCA • Outdoor Retailer Summer Market • Salt Lake City, Utah
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Defy the Dark Storm Headlamp 350 lumens, 100% waterproof, dustproof, with three different colored night vision modes
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7/6/17 4:38 PM
BOOTH #6005
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SCENE
CAPTURING THE SHOW’S KEY MOMENTS
Balling Out of Control
The fifth annual Outsider’s Ball once again brought together OR’s movers and shakers in support of the Outdoor Foundation. 1
2
1. Country/rock group Drake White and the Big Fire serenaded attendees during the second half of the evening. 2. Beer coozies featuring Half Dome offered a slick way to keep beverages chilly. 3. They came, they saw, they mingled: Guests schmooze it up on the Gallivan Center’s lawn. 4. & 5. Early arrivals were issued a number. If they found the other attendee wearing the same number and snapped a pic with that person, they won a pair of Smartwool socks.
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5
4
PHOTOS BY LOUISA ALBANESE; LAUREN TEDFORD; LAUREN DANILEK (3)
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GEAR HERO SHOT
The North Face Prophet 85/100 Going big? Going far? This expedition pack with a self-adjusting load lifter is going along with you.
PHOTOSBY PHOTO BYLOUISA TK ALBANESE
Its athletes asked and The North Face listened. “We had athletes who went on an expedition to Denali,” says designer Ben Guthrie, “and they needed a more efficient pack.” The Prophet 85/100 is a load monster for the long haul. Beyond a beefy suspension and color-blocked styling, the Prophet’s main innovation is a self-adjusting, single-pull load-lifter strap that keeps the pack more balanced on the back and prevents heavy loads from working against the hiker’s gait. “The more stuff in the pack, the more each little adjustment counts,” Guthrie says. “It’s about dynamic control.” –Madi Salvati
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OUTDOOR RETAILER DAILY
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THESE AREN’T YOUR OLD BOOTS. BUT YEARS FROM NOW THEY WILL BE. PREVIEW THE SPRING 2018 TIMBERLAND® COLLECTION FEATURING THE NEW MT. MADDSEN LITE AT BOOTH #34149
Timberland and
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are trademarks of TBL Licensing LLC. © 2017 TBL Licensing LLC. All rights reserved. USW51477
7/11/17 10:05 AM
NEWS
Question of the
Day
The March for Public Lands is today. What will you write on your sign?
“Mine would say, ‘Stand Up.’ If you’re going to put something on a sign, you want it to be something people relate to, something they can easily understand. Stand for the moment. Stand up for what you believe.”
COVERED AGAINST THE
ELEMENTS
– Reed Harper, National Sales Manager, Sunday Afternoons
“America. F*** yeah!” –Nicole Gressa, Senior Analyst at REI
Working with our partners at Dry-Tex, we have the Next Generation of Performance Laminates. Let us show you what other innovations we have. Visit BOOTH 40051. DAY2_PARTIALS_ORD_S_2017.indd 20 Day2_20_QofD_SUM17_Prep-cl-gl-cl-ml.indd 20
“I think I would write, ‘Keep Utah Wild’ because I don’t want them to bring oil and industry into the wild parts of this state.” –Rachel Seguin, Liberty Mountain 20
PHOTOS BY LAUREN TEDFORD
“I would say, ‘Sharing is Caring.’ It isn’t sharing if you harvest. If you harvest, you’re taking.” – Iggy Svoboda, Payroll Manager at Clif Bar & Co. (and OR DJ)
OUTDOOR RETAILER DAILY
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40 Years Committed to Life’s Everyday Adventures
photo by Zach Doleac
A2 BELT | N-GRAINED™ (6 recycled bottles)
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R IT EA
E
Visit the Croakies booth 23027 and check out the full collection of belts and dog collars/leashes made from 100% recycled plastic bottles.
INK IT R E CYC L
MEDIUM DOG COLLAR | KRYPTEK® NEPTUNE (1 recycled bottle)
DR
W
LARGE DOG COLLAR | PEAKS TO PRAIRIE (2 recycled bottles)
IT
croakies.com croakiesdlr.com @croakies #croakies40th #croakiesadventure
6/12/17 4:24 PM
NEWS
Happy Brandiversary CARHARTT CHORE COAT
HELLY HANSEN
140 YEARS
100 YEARS
Booth #12041
Helly Juell Hansen was sick of getting drenched on his Norwegian fishing boat, so he designed the first supple waterproof jacket using course cloth and linseed oil. It was an instant hit with the crew and even won an award at the Paris World’s Fair in 1878, just a year after its inception. Since then, the brand has introduced many “firsts,” including one of the first plastic-based waterproof fabrics and the first synthetic baselayer.
FILSON
120 YEARS
130 YEARS
Booth #8017
When Wenzel started making tents in 1887, the Model T Ford hadn’t been invented yet. In today’s technological world, the company is committed to getting people outside and off the grid.
Filson began as an outfitter for Gold Rush hopefuls. Since then, the company has built its reputation on the reliability and durability of its products, which now include footwear, accessories, and luggage.
Booth #16026
80 YEARS
Booth #19013
In the early 1900s, the Chore Coat was known as the “Engineered Sack Coat.” For the 100th anniversary, Carhartt teamed up with Cordura to create the Multicam Cordura Chore Coat.
WENZEL TENTS
VIBRAM CARRARMATO SOLE Booth #34170
After a mountaineering accident due to improper footwear, Vitale Bramani designed the first Carrarmato sole, which is now one of the most widely recognized soles in the world. It’s appropriately named: “Carrarmato” means “tank tread” in Italian.
GEORGE BASCH, FOUNDER OF THE HIMALAYAN STOVE PROJECT
80 YEARS OLD Booth #1017
When George Basch, 80, traveled to Nepal in the early 2000s, he noticed most households using inefficient stoves that created air pollution. Basch set out to create a stove that reduces air pollution by 90 percent and fuel usage by 75 percent, creating safer conditions for users and the environment. Basch isn’t just a humanitarian— he’s also a character, according to Diane Kay and Greg Thomsen at adidas Outdoor. “George is a hoot to work with,” Kay says. “He’s surely made the outdoor industry
THULE
75 YEARS
Booth #34037
Started by a Scandanavian fisherman in 1942, Thule grew into a car rack company as sports like alpine skiing and mountain biking gained mass appeal. Today, the company remains committed to producing goods that ensure the safety and security of users’ favorite gear.
AMERICAN ALPINE CLUB
115 YEARS
Booth #1049
Among the founding members of the AAC were four trouser-sporting women, one of whom, Fanny Bullock Workman, competed for the women’s altitude record. Just a few years later, under the leadership of the AAC’s second president, John Muir, the organization began to sponsor expeditions and conservation projects. CEO Phil Powers says the AAC is proud to stand on the shoulders of leaders like Muir as the AAC “continues to embrace the reinvention that climbing demands of us.”
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SALOMON
70 YEARS
Booth #36126
Salomon has introduced many skiing “firsts” over the years, including the first security toe piece and the first self-release heel alpine binding. More recently, the company has expanded to include hiking and trail running footwear.
JANSPORT
50 YEARS
CORDURA
Booth #22019
50 YEARS
Booth #39212
With roots in armed services outfitting, CORDURA introduced military-grade nylon to the outdoor goods market in the form of backpacks, soft luggage, and more. In recent years Cordura has ventured into apparel, creating reinforcement fabric for highwear areas like knees, elbows, and shoulders. Looking forward, the company is partnering with Cotton, Inc. to explore the softer side of durability, and Dupont Tate & Lyle to create corn-based waterproof membranes.
After Murray Pletz designed the first adjustable aluminum frame, his girlfriend Jan Lewis created the fabric, and they had a backpack. Today the company boasts the most consecutive annual group climbs on Mt. Rainier since 1972.
CASCADE DESIGNS
45 YEARS
Booth #26015
In 1972, Jim Lea and Neil Anderson filed a patent for the first self-inflating air mattress, Therm-a-Rest. Today, Cascade Designs is the parent of Therm-a-Rest and a variety of brands.
CROAKIES
40 YEARS
Booth #23027
Invented by a Wyoming ski patrolman whose sunglasses just wouldn’t stay put, Croakies has grown to include eyewear retainers, guitar straps, belts, dog collars, and more.
GREGORY
40 YEARS
Booth #12017
At age 14, Wayne Gregory designed his first backpack for a Boy Scout project. Since then, the company has debuted many innovations, including backpacks with varying frame, harness, and waist belt sizes, and an adjustable hipbelt.
PHOTOS COURTESY HELLY HANSEN, AMERICAN ALPINE CLUB LIBRARY, BLUMENFELD AND ASSOCIATES PR, LLC., REVOLUTION HOUSE MEDIA, MSR, REVOLUTION HOUSE MEDIA, TURNER PR, CHERB PR
Outdoor Retailer turns 35 this year, but that’s not the only milestone on the show floor. These brands, people, and products have proven their staying power and importance to the industry. BY KRISTA KARLSON
OUTDOOR RETAILER DAILY
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NEWS NIKWAX
SUPERFEET
Booth #17001
Booth #21027
40 YEARS
40 YEARS
In 1977, Nick Brown was a college student frustrated with waterproofing products that over-softened his leather hiking boots, compromising the boots’ support. He mixed up his own concoction in a tea kettle, and the product caught on quickly.
Dennis Brown and Chris Smith ran a pediatric lab in California in the 1970s, and they knew that although most people could benefit from a custom insole, many couldn’t afford one. Forty years later, Superfeet insoles are widely enjoyed by the general public.
HILLEBERG NALLO TENT
30 YEARS
Booth #6001
Three decades ago, the Nallo pushed the boundaries of lightweight fourseason camping. Still one of Hilleberg’s most popular products, the Nallo features integrated venting.
NAU
10 YEARS
Booth #8001
BUFF
25 YEARS
One of the pioneering lifestyle brands, NAU partners with organizations making positive change around the world through poverty alleviation, conservation, and bike programs. NAU is in it for the long haul, with the classic colors and styles that customers can wear for years.
PHOTOS COURTESY HELLY HANSEN, AMERICAN ALPINE CLUB LIBRARY, BLUMENFELD AND ASSOCIATES PR, LLC., REVOLUTION HOUSE MEDIA, MSR, REVOLUTION HOUSE MEDIA, TURNER PR, CHERB PR
Booth #21035
Founder Joan Rojas was sick of the ugly, itchy military briefs he had been wearing on his face to protect from the elements, so he made something better. “At first I just gave them to my kids and to my friends,” Rojas says. But then the product took off.
CRAGHOPPERS KIWI PANT
RED PADDLE CO.
20 YEARS
MSR WHISPERLITE
Booth #35159
35 YEARS
Booth #26015
10 YEARS
Launched in 1997 with muddy days in mind, the Kiwi Pant has won countless awards for its rugged, UV-protected design that keeps users outdoors year after year.
When MSR debuted the trusty WhisperLite in 1982, it offered much-needed solutions: It was field serviceable, quiet, and lightweight. According to Brandon Bills of MSR Media Relations, “We still see original stoves from 1982 coming into our Seattle repair shop. These things are built to last.”
Booth #38100
LEKI TRIGGER S SYSTEM
TOAD&CO. PLANET ACCESS COMPANY
10 YEARS
20 YEARS
Booth #22043
Booths #30051E and #30043E
ALLIED FEATHER & DOWN
30 YEARS
Booth #155-407
A family-run company, Allied Feather & Down has always been committed to ethically sourced and sustainable down, which now includes water resistant and anti-microbial options.
CRAZY CREEK
30 YEARS
Booth #21045
Inspired by a wood canoe chair, and sick of sitting on hard, wet tree stumps, Rob Hart created Crazy Creek chairs in a basement near the Beartooth mountains of Montana. The logo reads: “Don’t just do something . . . sit there!”
What began with one disabled individual working in Toad&Co.'s warehouse quickly expanded. Today, more than 330 individuals with disabilities have received job training or employment through Planet Access Company.
BACKBONE MEDIA
20 YEARS
When Penn Newhard and Lisa Raleigh founded Backbone Media, the company was just the second of its kind. “It was a social experiment,” Newhard says. “We wanted to see if we could live in a mountain town and represent brands that we personally used in our daily lives.”
The Trigger S System is the first “safety binding” for ski poles, allowing users to click in, and automatically releasing in the case of a crash.
Red Paddle Co. was founded to fill a gap in the stand up paddleboard industry. Glassfiber boards were too heavy and inflatables were too flimsy. The company made a semi-rigid inflatable board that won Gear of the Year at Europe’s largest paddle sports show.
LOWA RENEGADE BOOT
20 YEARS
Booth #32128
In 1997, LOWA launched the Renegade, the first outdoor shoe to feature a polyethylene-injected shock absorption system. Over the years, the boot has undergone upgrades to materials and the addition of a Vibram sole and a full length stabilizer.
NEMO EQUIPMENT
15 YEARS
Booth #16009
Cam Brensinger was a design student when he founded NEMO. Now in its 15th year, the brand combines high quality materials and artistic excellence to create products that make the outdoors fun and accessible for everyone from beginners to experts.
MSR REACTOR STOVE
10 YEARS
Booth #26015
Hyper-efficient and wind resistant, the Reactor protects its flame from the elements to give users a hot meal in some of the coldest places on Earth. JULY 27, 2017 DAY 2
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JERRY STRITZKE CEO, REI
RUE MAPP FOUNDER & CEO, OUTDOOR AFRO, OIA BOARD MEMBER
A
For 35 yea
media mem
A Force For The Outdoor Participation. Rue and Jerry believe that the growth of the outdoor industry is tied to the inclusion of all people and communities. That’s why REI has partnered with Outdoor Afro to engage more people of color — now and in the future. Be a powerful force for meaningful change. outdoorindustry.org
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OIA INDUSTRY LUNCH
SPEAKERS
LIVING YOUR BRAND THURSDAY JULY 27 | 11:30 AM – 1 PM SALON D, SLC MARRIOTT DOWNTOWN AT CITY CREEK
KEELY WACHS
TED MANNING
KEVIN HOGAN
DIRECTOR OF COMPANY AFFAIRS, CLIF BAR & COMPANY
CEO, IBEX
SENIOR BRAND MANAGER OF MOUNTAIN SPORTS, THE NORTH FACE
Industry leaders from Ibex, Western Spirit Cycles, Wylder, Clif Bar, The North Face and REI come together on a panel moderated by OIA Government Affairs Manager Jessica Wahl to discuss how their businesses live their brand ethos, especially when taking a stand to protect public lands.
A show of strength. Box lunch will be provided. Live stream courtesy of:
THANK YOU TO OUR OIA INDUSTRY LUNCH SPONSORS
ALEX THOMPSON
ASHLEY KORENBLAT
JAINEE DIAL
VICE PRESIDENT, BRAND STEWARDSHIP & IMPACT, REI
MANAGING DIRECTOR, PUBLIC LANDS SOLUTIONS AND CEO, WESTERN SPIRIT CYCLES
CO-FOUNDER, WYLDER
MODERATED BY JESSICA WAHL OUTDOOR INDUSTRY ASSOCIATION, GOVERNMENT AFFAIRS MANAGER
For 35 years, Outdoor Retailer has been the one place where brands, retailers, buyers, reps, innovators, thinkers, media members, athletes, and activists gather to shape the future of our industry—and its voice in conservation.
“Progress is impossible This year we’re joining with the Outdoorwithout Industry Association, The Conservation Alliance, and change, and those who cannot change the Outdoor Alliance to form a powerful, unified voice for the protection of public lands. in thisanything.” together. Don’t miss your chance to be part of it. their minds cannot We’re change
— George Bernard Shaw
This Land Is Our Land March July 27, 2017 JULY 27
S A LT L A K E C I T Y, U T
THIS LAND IS OUR LAND MARCH FOR PUBLIC LANDS
• South Day 2 • 4:30 PM the JO I N UPlaza S O of UT D Salt O O Palace RRETAILER.COM
We’ll gather on Thursday and march to the Utah State Capitol in celebration of the backbone and foundation of the outdoor industry, our public lands.
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NEWS FEATURE
JULY 27, 2017 DAY 2
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NEWS FEATURE
WHAT DO YOU STAND FOR?
Better find out. Your customers are watching.
ACTIVISM IS NO longer optional. Outdoor sports brands and retailers have been ramping up their political advocacy in recent months. The word they often use to describe their increasingly vocal efforts on everything from public lands to climate change to immigration policy? Obligation. “These are tumultuous times politically, and people want to know what your platforms are, what things you care about,” says Ken Meidell, CEO of Dakine. “There was a change [with President Trump’s election], and I think that’s filtered through and is still sorting itself out. Personally, I think the days of businesses remaining neutral—what I would call aggressively neutral—are probably behind us.” That’s both an obligation, he says, and a privilege. And it’s a risk. Picking a side in politically divisive times always stands to offend someone. But a growing contingent of the outdoor sports industry is making use of the tools at their disposal, whether that’s lobbying, letter writing, or using cinematography to increase awareness for vulnerable yet unprotected spaces. The ground for neutrality over these fights has been shrinking. “If you don’t stand for anything right now, you’re losing brand value,” says Tania Lown-Hecht, communications director for Outdoor Alliance, a nonprofit coalition of advocacy organizations that represents the interests of paddlers, climbers, bikers, skiers, and hikers. “It’s actually become a liability not to become involved.” Why? This activism is being paralleled by the rise of conscious consumers who want to buy brands and shop in stores they know reflect their values. Here’s how today’s savviest brands are rallying their customers and actively joining the fight for public lands and other important issues of the day.
WTH, Nevada and Wyoming?
MAKE YOUR VOICE HEARD
Jessica Wahl is the Outdoor Industry Association’s lead lobbyist. She coordinates meetings with lawmakers during Capitol Summit, OIA’s lobbying event.
STEP 1. FIND YOUR ARENA.
It can be local, state, or national. “Local is just as important as federal," Wahl says, "and for some of the smaller companies, local is where their focus is going to be and they can have some amazing impacts there."
STEP 2. FIND YOUR TARGET.
Politicians are always most interested in their direct constituents' concerns. Start in municipalities and states where you have employees. Talk with those likely to agree with you as well as those who aren't. Reinforcing and thanking supporters is as key as winning over new ones.
STEP 3. FIND YOUR VOICE.
Don’t be intimidated. “I always ask my groups to start off with a personal story: Why did you come to the industry? Why are you based where you are? And what are you bringing to the state or district?” Wahl says.
STEP 4. MAKE YOUR ASK.
You don't need to be a policy wonk to lobby effectively, but you do need to do some homework. Find your state’s contribution to the outdoor economy (OIA released numbers yesterday) and say, for example, that your business relies on public land for recreation.
SUPPORT YOUR TEAMMATES Highlighted states have reps in the caucus.
The Outdoor REC Act, which ensured outdoor recreation spending is counted in the country’s GDP, passed unanimously. Now, bipartisan teams of senators and representatives have coalesced into caucuses dedicated to outdoor recreation. “The goal,” according to the legislators’ letter inviting colleagues to join, “is to encourage healthy, active lifestyles that foster an appreciation of America’s lands and waters and support local communities through outdoor recreation.” read his q&a on page 38.
Senate Outdoor Recreation Caucus Martin Heinrich, co-chair (D, NM) James Risch, co-chair (R, ID) Michael Bennet (D, CO) Maria Cantwell (D, WA) Tom Cotton (R, AR) Mike Crapo (R, ID) Steve Daines (R, MT) Cory Gardner (R, CO) Tim Kaine (D, VA)
John Neely Kennedy (R, LA) Jeff Merkley (D, OR) Patty Murray (D, WA) Jeanne Shaheen (D, NH) Jon Tester (D, MT) Ron Wyden (D, OR) House Outdoor Recreation Caucus Jared Polis, co-chair (D, CO) Mike Simpson, co-chair (R, ID) Read their Op-Ed on page 40.
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Don Beyer (D, VA) Earl Blumenauer (D, OR) Salud Carbajal (D, CA) Ryan Costello (R, PA) Suzan DelBene (D, WA) George Holding (R, NC) Jared Huffman (D, CA) Bill Huizenga (R, MI) Pramila Jayapal (D, WA) Doug Lamborn (R, CO) Mia Love (R, UT) Mark Meadows (R, NC)
Patrick Meehan (R, PA) Seth Moulton (D, MA) Dan Newhouse (R, WA) Beto O’Rourke (D, TX) Ed Perlmutter (D, CO) Jamie Raskin (D, MD) Adam Smith (D, WA) Mike Thompson (D, CA) Peter Welch (D, VT) Robert Wittman (R, VA) OIA FRIEND OF THE INDUSTRY AWARD WINNER
OUTDOOR RETAILER DAILY
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NEWS FEATURE
CAN’T GIVE TIME? GIVE MONEY.
ATM advocacy works. This year, the Conservation Alliance makes sure its money talks louder than ever.
The Conservation Alliance is poised to give away a record-setting $1.75 million in grant money this year. Part of the boost has been in the grants that have come in for the new Public Lands Defense Fund, launched in January. “The timing for that has been pretty auspicious given that we launched it right before [President Trump's] national monuments review,” says John Sterling, executive director of the Conservation Alliance. Conservation Alliance funding went toward securing protections for 10 of the 27 monuments up for review. Now, he says, “We’re going to contribute most of that money to organizations looking to defend the monuments that our money helped create in the first place.”
MARCH! T ODAY!
The March for Public Lands leaves the Salt Palace at 4:30 p.m. and heads to the state capitol. Join the masses to show your support for public lands and listen to speakers including OIA’s Amy Roberts, Conrad Anker, and Ute leader Shaun Chapoose.
ACTIVATE YOUR ATHLETES.
GO TO WASHINGTON
UNLEASH THE MILLIENIALS.
Keep it Wild turns hard work into social capital.
Former middle school teacher Cameron Jarmon and his wife were kayaking on Arizona’s Salt River in August 2016 when they decided they’d seen enough garbage float past. They soon launched Keep it Wild, a line of apparel and accessories that declare a love of the great outdoors, as the engine to fund their cleanup efforts around the Southwest. But that’s not their only goal; they wanted to make volunteering cool. “We’d been part of cleanups and trail maintenance with the Forest Service before, and we kept seeing the same 14 old men coming,” Jarmon says. “And we thought, man, we’re still millennial age, we could get people to come.” By documenting the effort on social media, they also offer millennial volunteers some public recognition for coming out, which in turn helps drive a bigger turnout at the next event.
With the passage of the Outdoor REC Act, the industry got a pretty big megaphone—$887 billion big, to be exact. And Capitol Summit, the Outdoor Industry Association’s signature lobbying event, is the best way to flex that new muscle. “When the cattle or agriculture or oil and gas industries show up, they can pass these massive pieces of legislation, and we’re getting to the point where we’re there,” says OIA’s Jessica Wahl. “We’re an industry that can move the needle and switch votes and make people think differently.”
30
10
years it’s been going on
100
meetings with legislators (2017)
130
brands attended (2017)
15
minutes of facetime is sometimes all it takes
PHOTO BY CREATIVE COMMONS/MANGOMAN88
Packing star power to Congress snags just a little extra attention. When athletes go to lobby Congress, the megaphone speaks to two audiences. Celebrity opens doors that might otherwise stay closed. Then athletes also turn around to speak to their fans. “[Climber] Sasha [DiGiulian] has 750,000 followers who are interested in what she’s doing, and if she says, ‘I’m committed to this. I think this is good,’ it has a lot of influence on hundreds of thousands of people,” says Greg Thomsen, managing director of adidas Outdoor, who sponsors DiGiulian. Climbers, for whom 60 percent of climbing areas are on public lands, make particularly good spokespeople. “We reached out to the top climbers in the U.S. and everyone said yes,” says Erik Murdock, policy director for the Access Fund, who helped organize the Climb the Hill lobbying event in May. Does it work? Not always, especially in this political climate. But you still have to go, Thomsen says. “Like the quote from Doug Tompkins: ‘You’re either an activist, or you’re an in-activist,’ and being an inactivist doesn’t seem like a good thing to be.”
OUTDOOR RETAILER DAILY
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NEWS FEATURE
TAKE ACTION.
There are two main ways to elevate and protect public lands: building support with marketing-style videos and social media, and rising up to slap politicians who threaten the land we own together. REACTIVE
INSPIRE
INSPIRE FEAR
When Evan Kay, video manager at Ibex, set off for the Owyhee Canyonlands in southeastern Oregon’s vast country to shoot a series of short films intended to showcase it as a playground for hikers, anglers, and climbers, he was caught off-guard by just how wild the “Wild Owyhee” of the campaign turned out to be. “I haven’t been to an area for that duration where I didn’t come across anyone, and the size of this place was just unreal,” says Kay, who teamed up with Dan Holz at Osprey and Chris Enlow at KEEN to initiate the project for the 2.5-million-acre area. “You can just go and go and go and not see a soul, and there’s nothing around you, no outside noise, no light pollution.” “It’s essentially the last untouched spot in the Western U.S.,” Enlow says. “This is like the crown jewel of what has not been protected, nor has it been touched, and we’re just at this turning point where public lands are in question.” The goal is to secure a national conservation area or wilderness designation, both of which must be enacted by Congress. That approach may skirt the objections to presidentially designated national monuments, says Sterling of the Conservation Alliance. These efforts have gathered local support around the idea of protecting the area, and put Owyhee on the map for people outside Oregon. “Things like that film project add fuel to the fire and increase awareness,” he says. “So when the next window of opportunity rolls around, there’s just that much more understanding of the place.”
When U.S. Rep. Jason Chaffetz (R-Utah) introduced a House Resolution to sell off 3.3 million acres of public land, the outcry was swift, massive, and effective. Outdoor brands across the spectrum mobilized their followers and the results came quickly: Days later, Chaffetz withdrew the resolution. Politicians want to stay in power, and for that they need votes. That means they have to listen to keep abreast of their constituents’ concerns (and, if they’re seeking higher office, everyone’s concerns). Several brands have figured out how to effectively leverage their fans and followers to bring the message directly to wayward politicians. Outdoor Research laid out a road map for customers on how to find and speak to their representatives when legislation was introduced that would have weakened land managers’ abilities to limit oil and gas development in national parks. REI went so far as to create a form on its website to draft a comment—and some advice on what to include in it—on this spring’s national monument review and send it right to Secretary of Interior Ryan Zinke. “That’s a really, really big deal to have a brand like REI not just saying ‘Hey, we support this’ or ‘We think this is a good idea,’ but ‘Hey, REI members, it’s important that you do this and here’s why,’” says Tania Lown-Hecht, communications director for Outdoor Alliance. That move is both effective and forward thinking, she adds, and ups the engagement that’s good for society. “A lot of the really substantial progress that we’ve made as a country on conservation issues was born out of these moments of crisis, and I think this is another moment of crisis,” Lown-Hecht says. “If we stay alert, if companies and individuals continue to stay engaged, this is actually a moment we’ll look back on and say, ‘Things really changed. We really made progress.’”
Three brands team up to introduce the next Bears Ears: Oregon’s Owyhee Canyonlands.
Details on the campaign are available at wildowyhee.org.
LEARN THE NEW LANGUAGE OF PUBLIC LANDS ADVOCACY.
You want people to listen? Talk in terms they care about.
JOBS 32
Money
Brands marshall followers to influence politicians.
For generations, the driving ethos of the public lands movement was conservation for conservation’s sake. That used to be enough to win broad support, but it can't cut through today's partisan rancor. So conservation leaders are sharpening their arguments. “We used to talk about love a lot,” says Ashley Korenblat, managing director of Public Land Solutions. “Now we’re talking about money.” Public land is a resource, and increasingly, it’s become a selling point for business or people who would consider moving there.
Take a case study from Twin Falls, Idaho, which started spreading the word about places to hike, bike, ski, and fish within 10 miles of town. Soon, a Chobani yogurt factory and a Clif Bar bakery opened, along with a host of startups. The outdoor industry brings its own jobs onto public lands, but the lure of outdoor recreation and the quality of life promised by those resources amplifies that effect. Local officials recognize the importance of outdoor recreation, because it's an economic force. “That’s when you go from being a niche industry to a mainstream economic driver,” Korenblat says.
PHOTO COURTESY OF BUREAU OF LAND MANAGEMENT
PROACTIVE
OUTDOOR RETAILER DAILY
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Q&A
5 Questions for…
Coral Darby
Founder, Darby Communications
environmentally focused nonprofits and help them have a stronger voice. With more visibility, we hope they can garner more fundraising attention. I anticipate we’ll comp 135 to 150 hours this year. For a smaller agency, that’s a pretty big commitment.
PHOTO BY COURTESY
Coral Darby wasn’t the first college kid to fall in love with the outdoors on a mountain town campus (Colorado State University, in her case). But not every student parlays her enthusiasm into a senior-year internship at Patagonia— living in Yvon Chouinard’s guest house, no less—and then a decades-long career in the outdoor industry. After more than 10 years working in sales, then advertising, Darby started her PR firm, Darby Communications, in 2007. The firm’s latest project, the Stand Up Initiative, launched last January: Darby Communications will donate agency hours to a select group of small, environmentally focused nonprofits. The firm chose the first set of winners in March, and will open up applications for the next round this November. Here, Darby unpacks the connections between politics, advocacy, and PR. 1. HOW DID THE STAND UP INITIATIVE COME TO BE? a Starting last November, we were so scared and frustrated because of the laundry list of policy changes being rolled out so quickly. The morning after the election, we all came in with puffy, red eyes. We
felt like we had to do something— there was this unbelievable sense of urgency. I commend those agencies that write donation checks, but we wanted to have a connection from a personal standpoint. So we thought, let’s give hours. We felt it was really important to get behind
2. WHAT IMPRESSED YOU ABOUT YOUR FIRST THREE WINNERS? a We were drawn to the American Alpine Club because we knew from its application that its Climb the Hill initiative was coming up. [Note: The event took place May 11.] All these high-profile climbers went to D.C. to advocate for public lands. That was an obvious project for us. Grand Staircase Escalante Partners is helping to preserve the Grand Staircase-Escalante National Monument. We chose them before President Trump signed the executive order to review a bunch of recently appointed national monuments—we must have had a premonition. We were impressed both with their focus and their sense of urgency: There are 1.9 million acres of public land at risk. Bee City USA is a local nonprofit that protects habitat for pollinators, and we also wanted a winner based in Asheville, where we’re from. 3. HOW CAN NONPROFITS CATCH YOUR EYE FOR THE NEXT ROUND OF APPLICATIONS? a Applications that would wow us would display: One, a great impact on the local level, but also serve as an example for environmental stewardship and sustainable advocacy nationally. Two, they’d have a mission that resonates with environmental advocates, scientists, and outdoor athletes. Three, they’d have personal and impactful stories—be it protecting old-growth forest or educating the next generation of leaders on how to be stewards. 4. IS DOING PR FOR A SMALL NONPROFIT SUBSTANTIALLY
DIFFERENT FROM WORKING WITH A LARGER GEAR BRAND? a Honestly, it’s not that different. Fundamentally, the way you go about bringing attention is the same, whether it’s a nonprofit or a consumer brand. The true difference has been in our media lists. For Climb the Hill, we targeted journalists who work on policy and politics. We had to do some homework on the outlets and freelancers to target. But we also use social strategies, like working with influencers. We do that with our regular client base every day. 5. SPEAKING OF SOCIAL INFLUENCERS, WHY ARE THEY BECOMING SUCH AN IMPORTANT PART OF PR, AND HOW CAN BRANDS BEST CONNECT WITH THEM? a I’m being schooled daily by my younger staff about the importance of working with influencers. They typically have a very engaged, niche audience. Their audience perceives what the influencer is giving them, as far as product recommendations, as really authentic. They produce excellent content that’s shareable and often amazing photography. Through tagging, they also help increase a brand’s fan base and network. Without giving away all our secrets, it just takes time to research. Our crew spends a lot of time on social media, researching the relevant hashtags. Once we track down these influencers, we like to find a photo that the influencer took that resonates with us, and forward it back, saying, “This struck a chord with me.” We try to keep it real and genuine. –Elisabeth Kwak-Hefferan Be the Next Big Winner Applications for the next round of the Stand Up Initiative open in November. For info on how to apply, go to darbycommunications .com/standup or contact Megan Torgerson at megan@ darbycommunications.com.
JULY 27, 2017 DAY 2
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Q&A
5 Questions for…
Elyse Rylander Founder, OUT There Adventures
1. WHAT MAKES OUT THERE ADVENTURES UNIQUE? a I’m a huge advocate of kids going out and doing Outward Bound or local community trips. If they feel comfortable, that’s fantastic. But we provide programming to kids that wouldn’t find Outward Bound or NOLS accessible to them because of their queer identity. If kids want to have an outdoor experience, but are afraid of tent pairings or gendered bathrooms, it feels more comfortable if it’s led by people who look like them. They can hang
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out with other kids to whom they don’t have to explain the meaning of “cisgender,” or “pansexual.” My goal with OUT There Adventures is not to compete with those programs, but to offer an opportunity to supplement them, or get those kids out who fear that those other programs wouldn’t be accessible to them. I want to be part of the whole outdoor recreation landscape, not out in my own little world, because ultimately, we all want the same thing.
3. SO HOW DO WE PULL THAT OFF WITHOUT TOKENIZING PEOPLE WHO IDENTIFY AS QUEER? a We need to put people from these communities out in the forefront, not because they represent diversity but because they’re great at what they do. I feel like I most often see folks of color or women or queer people represented in campaigns where the underlying theme is diversity or equity or inclusion. Nobody ever just asks me about my time guiding sea kayaking trips in Alaska, which is what helped me start OUT There Adventures. We don’t have enough roundtables with people who are not white, cisgender dudes talking about their badass outdoor experiences. But we should. I don’t want my queer identity to be the first thing people see. I want you to look at all the cool things I’ve done in my career. I want
to see queer folks, like skier Gus Kenworthy, in catalogs and ads that don’t also say “AND HE’S GAY!” That approach perpetuates this idea of difference, which can be so pervasive and so reductive.
4. HOW CAN WE FIND ADVOCATES FOR THE QUEER COMMUNITY TO HELP CHANGE THE OUTDOOR INDUSTRY? a It’s all about relationship building. The thing I have to do with the kids I work with is what I’d like the outdoor industry to do: You have to be authentic and learn more about particular people or organizations. You have to be consistently present in their lives or visibly help with the work that’s being done, and establish trust. There are tangible ways a company could do that: Just show up, in places we wouldn’t expect you to be. Like pride festivals, for example. I would love to see, say, Outdoor Research and Cascade Designs, which are headquartered here in Seattle, to be more present at events like Seattle Pride. It would say, “Hey, we want you to be part of the work we’re doing to get more people outside.” 5. YOU’VE SAID GEAR COMPANIES SHOULD OFFER COLORWAYS THAT ARE GENDER NEUTRAL. WHY? a Decades ago, boys wore pink, and girls wore blue. Then someone decided to change it up, and it stuck. Colors aren’t actually assigned to genders. We made those choices and they’re arbitrary. But people have strong reactions to them. Some guys can feel threatened if they can’t find a jacket in a color they think of as masculine. These things shouldn’t be the most important, but they do matter. –Kassondra Cloos Want to get involved? OUT There Adventures is always in need of gear and funding, and wants to forge partnerships with outdoor industry brands. Learn more and get in touch at outthereadventures.org.
PHOTO BY COURTESY
When Elyse Rylander was in grad school, she couldn’t find a single outdoor education program focused on people in the queer community. She had long been a kayaking guide, and saw a clear need for more inclusive trips. So in 2014, she founded Seattle-based OUT There Adventures with Kira McGieson. The next year, they took two students on a kayaking trip off the coast of Washington. This year, OTA is running 10 day trips, two multi-day adventures, and a four-week conservation crew. Rylander has been laser-focused on making the outdoors more accessible to queer youth, and gear more inclusive and gender-neutral.
2. WHAT BARRIERS DO QUEER KIDS FACE IN GETTING OUTSIDE? a At the root of it is just a lack of visibility. You can’t be what you can’t see. It’s really hard to aspire to these different lifestyles or different careers if you don’t identify with anyone you see doing those careers. That’s something we’re all culturally aware of in some way. We’re trying to help people who are marginalized expand what’s available to them. When I have conversations with outdoor education organizations about how to market better to the queer community, that can be kind of tricky. Unlike race or binary gender, it’s not easy to look at someone and know if he or she is queer. When you are part of that community, you get really good about noticing other members of your community. You might see people who look a little queer with the way they cut their hair, dress, or carry themselves—people within those communities will notice those things because we are constantly looking for that affirmation in our everyday lives. We need visibility, and we need to do it in a way that isn’t tokenizing.
OUTDOOR RETAILER DAILY
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Q&A
5 Questions for…
Rep. Don Beyer Democrat, Virginia
It’s not often that you hear of a Congressman hiking the Appalachian Trail. But Rep. Don Beyer, a Democrat representing part of Northern Virginia, has been at it since long before the outdoor industry became the political force it is today. He’s been section-hiking the trail since 2002, and hopes to finish by 2020. His favorite section is the Grayson Highlands in southwestern Virginia, which reminds him of Scotland with its wild horses and cows wandering the hills. In 2016, Beyer was a lead House sponsor of the Outdoor REC Act, which mandates that outdoor recreation be counted as part of the nation’s GDP. The bill easily passed both chambers of Congress. In April, OIA honored Beyer with a Friend of the Industry Award.
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2. YOU’VE JOINED THE HOUSE OUTDOOR RECREATION CAUCUS. WHAT CAN THAT CAUCUS ACHIEVE? a The very first thing is defending our public lands. I serve on the Natural Resources Committee, and there’s an existential debate between Western Republicans and the rest of the committee members, who very much believe, as I do, that public lands belong to all Americans, and that they need to be managed by the federal government and preserved as best we can. I don’t want to overgeneralize, but for the most part, Western Republicans who represent Utah, Montana, Wyoming, and Nevada have a strong desire to see so many of the federal lands turned back over to the states, or sold. One of the things the outdoor caucus can do is continue to point out that most of these federal lands typically generate far more dollars through hunting, tourism, fishing, hiking, and camping than they do through grazing and, sometimes, fossil fuels. 3. WHY DID YOU START HIKING THE APPALACHIAN TRAIL? a I went to college in Williamstown, Massachusetts, and the trail ran right through town. I served on a trail crew, and I just fell in love with the mountains and the trail. When
Richard Nixon invaded Cambodia and we had the killing at Kent State, my college, like many across the country, let out early. They basically just stopped classes and sent everybody home. So we decided to hike home from Williamstown down to Washington, D.C. on the Appalachian Trail. We only made it through one state, Massachusetts, before the blackflies, and the exhaustion, and an injury set in. So, for 46 years, I’ve wanted to finish it. I started in 2002, and I’ve hiked from Georgia to Connecticut.
4. HOW DOES YOUR LOVE FOR THE OUTDOORS AND YOUR EXPERIENCE ON THE APPALACHIAN TRAIL AFFECT THE POLICY DECISIONS YOU MAKE IN THE HOUSE? a I guess, it’s in the most general of ways. I feel intimately connected to weather, birds, bugs, and mammals, and trees and ferns. They bring me peace, awe, joy, and the great sense of being alive in the world. These experiences make me want to share them, and to protect them for the other billions of people on our planet. 5. WHAT DO YOU THINK OF PRESIDENT TRUMP’S PROPOSED CUTS TO PUBLIC LAND MANAGEMENT AGENCIES? a I think they’re terrible. So much of what he’s done in terms of the cutting is disastrous for the Fish & Wildlife Service and for the Bureau of Land Management. I know our new Secretary of the Interior, Ryan Zinke, has sincerely said that dealing with the $12 billion infrastructure backlog for maintenance on the national parks is his number-one priority, but unfortunately, the Trump budget doesn’t reflect that at all. Of course all of his cuts to climate science are devastating for the population of the world, but they’re also going to hurt our public lands. Not dealing with [climate change] will [hurt] … The final budget will be much different than what Trump submitted, thank God. –Kassondra Cloos
PHOTO BY REP. DON BEYER STAFF
1. WHY DID YOU SPONSOR THE OUTDOOR REC ACT, AND WHAT DO YOU HOPE IT WILL ACCOMPLISH? a I spend a lot of money every year at REI, Black Diamond, and on all these things that support the hiking and the camping and the climbing that I do. In talking with the outdoor retailers and manufacturers, I was really struck by the idea that most Americans just have no idea how important outdoor recreation and outdoor sports are for our economy. They may have some clue about how good they are for our culture, but they don’t realize that they’re a major contributor to our GDP. There are lots and lots of jobs created. It was a good, bipartisan way to get something small but important done during the last Congress.
OUTDOOR RETAILER DAILY
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7/18/17 5:09 PM
Wear More.Wash More. Wash Less
®
”If you sweat a lot, work out in high temperatures, and don’t want to invest in a lot of shirts, I’d highly recommend a Polygiene-treated product.” – Jos Jackson, Outside Online, July 2016
“But the one major drawback to synthetics – the unshakable, insufferable remnants of an active human – may have been nullified with the addition of the Polygiene treatment.” —Gear Junkie by Alex Kurt, January 2016
T E S T T E A M S W E AT I N G I N L A S P E Z I A , I TA LY
Polygiene Permanent Odor Control
GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can run more and wash less.
AN INNOVATIVE INGREDIENT Polygiene is an industry-leading odor control technology that adds value to your brand. Market studies have shown that consumers would choose apparel featuring Polygiene over apparel without it. The treatment is embedded into the textile for permanent performance and easy care, which makes it last the lifetime of the garment.
GARMENTS Even during the most intense activities, Polygiene-treated apparel manages moisture while stopping the growth of odor-causing bacteria.
PROTECTIVE GEAR Protective gear such as helmets and armor with Polygiene prolongs the life of the gear and keeps it odor-free.
GLOVES Polygiene glove treatments stop odor-causing bacteria from growing, keeping gloves fresh, clean and easy to care for.
FOOTWEAR Polygiene-treated socks and footwear stop stinky feet in their tracks, allowing you to stay fresh, comfortable and in pursuit of your passions.
# wearmorewashless polygiene.com
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7/10/17 4:46 PM 2017-06-03 22:51
Great Outdoors, Great Economy
BY JARED POLIS, U.S. REPRESENTATIVE ( D, COLORADO ) & MIKE SIMPSON, U.S. REPRESENTATIVE ( R, IDAHO)
W
E ARE PROUD to have created the firstever U.S. House Outdoor Recreation Caucus, which we organized earlier this year. We know we are preaching to the choir—those of you reading this know how important smart public policies are to the outdoor recreation economy and our communities. Not every member of Congress has the pleasure of representing a district where outdoor recreation is not only a hobby, but a way of life. We began this caucus to support the outdoor recreation economy that generates 7.6 million jobs, $887 billion in consumer spending, and $124.5 billion in tax revenues. This economy is made up of
Polis, left, and Simpson, right. Their new caucus has 24 members: 10 Republicans, 14 Democrats.
gear manufacturers, retailers, suppliers, outfitters, and all of the hikers, climbers, hunters, anglers, paddlers, surfers, mountain bikers, skiers, and other outdoor enthusiasts across the country. We intend to let those here in Washington, D.C. know how many of you exist, and that federal policies have a direct impact on you. Whether it’s climbing in the mountains of Colorado or Idaho or paddling the many rivers and lakes along both coasts, America offers a wide variety of outdoor pursuits. The American legacy is interwoven with strong ties to our land and water. This caucus will honor and help preserve that legacy while ensuring
outdoor businesses grow and thrive, creating healthy communities and healthy economies. We plan to educate members of Congress and their staff who make decisions affecting our public lands and economy each day. We will educate individuals on important subjects including: the outdoor recreation economy; federal support for outdoor activities and education; trends in domestic manufacturing, global sourcing, and retail of outdoor products; recreation access and use of public and private resources; wildfire funding and the need to fix the disastrous cycle of fire borrowing; and construction and maintenance of our public outdoor recreation infrastructure. We strive to encourage healthy, active lifestyles that foster an appreciation of America’s lands and waters and support local economies, businesses, and communities through outdoor recreation. As we hear from Americans disconnected from nature and physical activity, engaging in outdoor recreation offers a promising solution to this health crisis, while also supporting some of the country’s most innovative and dynamic companies. This bipartisan caucus has quickly grown by dozens. No matter their political affiliation, members of Congress want to hear about issues important to you. From the backcountry to urban parks, Americans have nearly limitless abilities to connect with the outdoors. Together, we’ll encourage lawmakers to pass policies that help us all enjoy these extensive recreation opportunities.
PHOTOS BY COURTESY
NEWS OPINION
Versatility is key no matter where life takes you. That’s why we developed the new LifeStraw® Flex. Five different ways to use it provide you with safe drinking water that’s free from bacteria,
ALL YOUR ADVENTURES... ONE FILTER.
parasites, and heavy metals like lead. Adventures await. Lifestraw.com.
Stop by the booth to see all of our new product innovations for safe water
SIPSAFE
LifeStraw is proud to have been named the 2017 Gold Halo Award Winner in the Transactional Category
LETS THE GOOD STUFF THROUGH
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7/18/17 AM 7/18/17 10:57 6:13 PM
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” — George Bernard Shaw
Utah State Capitol to celebrate our public lands and their importance to the outdoor industry and all Americans.
This Land Is Our Land March for Public Lands July 27, 2017 • 4:30 - 6 PM G AT H E R AT T H E S O U T H P L A Z A O F T H E S A LT P A L A C E
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7/7/17 10:20 AM
AN OCEAN KAYAK FIRST AGAIN. ALWAYS ON TOP.
Introducing the first recreational propeller pedal-driven kayak worthy to be in the Ocean Kayak product line. The Malibu Pedal is all about hands-free fun, being more comfortable, easier, fun and faster than a stand-up paddleboard. Easily car-toppable so families will want to take it everywhere to play and explore. Just jump in and go. No need for stand-up balance or core strength with using a paddle. To have a lot of fun, sometimes you just have to let go.
JOIN THE REVOLUTION AT BOOTH #32077
Dive in feet first at MalibuPedal.com
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7/7/17 3:39 PM
NEWEXHIBITORS MEET THE NEW KIDS ON THE FLOOR
Good To-Go
“ With more and more people focused on where their food comes from, Good To-Go brings great-tasting and healthy meals to the table.” –Jennifer Scism, co-founder and chef
SEE IT HERE
Booth VO2062
AquaTech/ AxisGO
THE PITCH: Jennifer Scism’s life revolves around food. She has cooked at New York Times four-star-rated restaurants, traveled to more than 20 countries studying local foods, co-owned and -operated one of New York’s top-rated restaurants, and in 2004, she and her business partner, Anita Lo, beat Mario Batali on Iron Chef. In 2010, after nearly two decades in New York, Scism moved to the southern coast of Maine. It was here that she met her future husband and business partner, David Koorits. A former wildland firefighter, ski patroller, and wilderness therapy counselor, Koorits introduced Scism to the outdoors. Weekend hikes turned into overnights and soon, Scism realized that mac n’ cheese with tuna wasn’t going to cut it for her for long. The two renovated a house in Kittery, incorporating a commercial kitchen, and in 2014, Good To-Go was born. The dehydrated gourmet brand still operates out of the Cape house, but in 2016, Scism and Koorits built a new, 3,700-squarefoot building to meet the growing demand of retailers and hungry travelers. Using healthy ingredients and no artificial preservatives, Good To-Go’s dehydrated meals are
SEE IT HERE
Booth PV1234
PHOTOS BY COURTESY
“ With the introduction of the iPhone 7, we thought this was the best time to launch the AxisGO for those desiring the highestquality professional system that is portable, affordable, and a great alternative to the DSLR setup.” –Alan Love, managing partner
Descriptions are provided by the manufacturers and edited for clarity and space.
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not just satisfying, but tasty and nutritious, too. All meals are certified gluten-free, and three offerings are vegan. “My whole life has been focused around food, and when David introduced me to the outdoors I brought along that passion and desire for a great meal,” Scism says. While you may have sampled previous dishes at the Jetboil and Eureka! booths in years past, Good To-Go has its own booth this year. Stop by for a taste of the latest creation: Chicken Gumbo. goodto-go.com
THE PITCH: AxisGO is the ultimate smartphone imaging system. It was designed to protect your iPhone from the harshest weather conditions and offers the freedom to safely capture underwater footage down to depths of 10 meters. Shoot beautiful images and stunning video with ease, then share them instantly using full touchscreen capabilities. AxisGO allows image capture with the phone’s native camera, plus access to all your favorite apps. Constructed from polycarbonate and aluminum materials that provide extraordinary impact resistance, strength, stiffness, and excellent UV stability, the AxisGo is built to last. Despite this high level of protection, you still get full touchscreen control: Swipe, tap, pinch, and zoom with ease. You can make and receive calls with fantastic audio quality. The ergonomically designed grip allows for superior handling, and a singlebutton locking mechanism is both secure and easy to operate. Plentiful accessory options—including a pistol grip for even easier handling and various lens ports—let you customize your rig. aquatech.com
JULY 27, 2017 DAY 2
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NEW EXHIBITORS
“At Mountain Designs, we live and breathe adventure. Every day we provide quality, technical, multifunctional gear and expert advice for our customers—no matter their passion or level of outdoor expertise.”
–Caroline Machado Campos, CEO and product innovation leader
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Booth VO2274
THE PITCH: Making its U.S. debut, Mountain Designs is the most trusted outdoor retailer and apparel manufacturer in Australia. Founded in 1975 by mountaineering pioneer Rick White, Mountain Designs was created to fill a void in technical apparel available to the climbing community. The brand has paved the way for Australian climbers, including the first Australian Everest ascent of Tim McCartneySnape and Greg Mortimer (both reached the summit without supplementary oxygen). The gear also helped Alyssa Azar, the youngest Australian to climb Everest, in 2016. What makes Mountain Designs stand out from its competitors is its high-quality, eco-friendly materials and designs, including the Seawool line that combines recycled oyster shells and plastic bottles to deliver a new standard of eco-conscious, highly functional fabric. This beautiful clothing provides insulation and is soft, wrinkle-free, quickdrying, anti-static, and naturally odor-resistant. Mountain Designs uses coffee in its MD ECO DOWN collection. This insulation uses ethically sourced, 600-fill power duck down blended with recycled coffee bean fiber to bring you a compressible and lightweight garment. Our incredibly soft Reclaim shirts are made from blending GOTS-certified organic cotton with reclaimed plastic bottles. mountaindesigns.com
PHOTOS BY COURTESY
Mountain Designs
SEE IT HERE
OUTDOOR RETAILER DAILY
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7/18/17 6:14 4:42 PM PM 7/18/17
BOOTH 3013
New Colors & Klean Coat
TM
We’re proud to introduce a chip-resistant, durable, Klean Coat finish that is designed to stand up to life’s thrills and spills. We went beyond regulatory compliance as the measure of safety for this material by applying the chemical hazard assessment method known as GreenScreen®.
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NEW EXHIBITORS
SEE IT HERE
THE PITCH: Co-founders Justin Koehn and Stuart Wood spent years working in corporate supply chain development, and in their travels, they saw the destructive accumulation of plastic waste. Through Last Bottle Clothing, they’ve set out to reduce plastic waste, decrease your clothing’s carbon footprint, and revolutionize the apparel industry in the process. The Restorative T-shirt line is made from 100-percent recycled plastic bottles. Each shirt removes about 13 bottles from the waste stream that would otherwise end up in landfills, other recycling centers, on the roadside, or in our lakes and oceans. We source all materials, manufacture all cloth, and assemble all clothing in the U.S., within a small radius in the Carolinas, resulting in one of the smallest carbon footprints in our industry. One supplier collects plastic bottles and recycles them into a fine, pellet-like product, while another supplier turns the pellets into a polyester-type thread. A third supplier takes the thread and weaves it into reams of usable cloth. Our fourth supplier cuts the cloth into patterns and sews it into T-shirts. The result is a pristine product, born and bred in the USA. lastbottleclothing.com
“Our clothes are made from recycled material with the goal of being indefinitely recyclable, so when it’s time to give up your beloved shirt, it doesn’t go into the landfill, it comes back to us to be made into something new again.” –Justin Koehn, co-founder
PHOTOS BY COURTESY
Last Bottle Clothing
Booth PV2309
Outfit Your Customers With the Best Medical Kits on the Market The Recharged Mountain Series
Let your customers backpack, hike, summit, climb and explore with peace of mind knowing they have the most advanced medical kit and medical information in their pack.
Hiker Kit Sh
own
Mountaineer
Guide
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Explorer
Backpacker
Hiker
Day Tripper Lite
Check out the Recharged Mountain Series at ORSM booth #5017 Learn More at: adventuremedicalkits.com
7/18/17 7/18/17 4:42 6:14 PM PM
BEGINS WITH U.S. FINISHES WITH Y U.
LYCRA® IS A TRADEMARK OF INVISTA
NEW
VISIT US AT BOOTH BR315
Appalachian Trail Collection Technical Hiking Series
Comfort Compression using LYCRA® Fiber for all day comfort and minimizes foot fatigue.
Max Patch
Impact cushioning & ventilation zones provides extra protection, while also facilitating air flow. Available in Men’s & Women’s Styles.
Harpers Ferry
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www.farmtofeet.com
7/7/17 11:15 AM
Serious hydration meets serious style.
Take me with youâ„¢ ACTIVE VACUUM HYDRATION BOTTLE
40 hours iced | 15 hours cold
Book your appointment today | Booth 13009 | Email: or.calendar@pmi-worldwide.com DAY1-4_ALADDIN_ORD_S_2017.indd 1
7/10/17 3:03 PM
THEGALLERY HOT NEW PRODUCTS AT SUMMER MARKET 1. Helly Hansen’s Huginn (Muninn for
women) is a durable, stretchy, doubleweave softshell pant that uses a PFCfree DWR, custom-designed zipper pulls, and three snap-closure adjustments to keep it water repellent, windproof, and breathable. An integrated elastic belt with hook and loop adjusters keep it comfortable and just the right size around your waist. [$180] #12041 hellyhansen.com
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2. Darn Tough’s signature Hiker Sock
gets an upgrade for spring 2018. The classic now has improved features like a larger flex window on the forefoot, a ribbed ankle zone for a secure fit, and strategic knitting that allows for maximum ventilation. [$18] #32118 darntough.com
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3. The Canyon Coolers Mule keeps its 30-quart load well insulated even in the blazing sun using three inches of pressure-injected foam in all six walls. Its cube-shaped design makes it ultrapackable. A collapsible metal handle, No-Lose Drain Plug and marinegrade latches are all recessed into the sides, helping the cooler squeeze into even the tightest spots in your truck, boat, or 4x4. The Mule also includes a built-in bottle opener, a bungee net on top to keep loose items close at hand, eight secure tie-down points, and two built-in cup holders. [$330] #PV1241 canyoncoolers.com
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4. EDITORS’ PICK The Katadyn BeFree improves on its squeeze filter by offering it in a 1-liter size. The collapsible flask has a .01-micron microfilter to protect users against harmful organisms like bacteria and cysts. The flow rate is approximately 1 liter per minute, and, as with last year’s smaller model, you can still clean the membrane with a simple swish. [$45] #24001 kataydn.com
PHOTOS BY COURTESY
EDITORS’ PICK
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ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP). BOOTH NUMBERS ARE CURRENT AS OF JULY 17, 2017.
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5. Five Ten collaborated with climbers
Thomas and Alex Huber to upgrade its popular Quantum into a highperformance, all-around climbing shoe. Stealth C4 rubber gives it a stiff but sensitive sole. A leather-like synthetic upper and perforated tongue keep it breathable, and a rubberized print adds durability and friction. [$185] #1025 fiveten.com
All product descriptions in The Gallery are provided by the companies and edited for clarity and space.
JULY 27, 2017 DAY 2
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NEW PRODUCT GALLERY
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EDITORS’ PICK
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combines generous comfort with unmatched durability for your most rugged expeditions. Roughly 300,000 precisely positioned “scales” cover the underside of the pad, creating a tough barrier that resists punctures, slashing, moisture, and abrasion to deliver a good night’s sleep wherever you set it down. [$200] #BR611 klymit.com
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2. The Buri Adventure Knife by GEAR AID
packs a 3-inch blade, bottle opener, and nylon sheath with multiple attachment points into a .5-ounce package. This multipurpose knife also includes a rust-free titanium coating, removable handle, glass breaker, and quick-rip serrated edge, making it ideal for the trail and everyday use. [$30] #28027 gearaid.com
3. The women’s Crush It short-sleeved shirt from Coolcore pairs an athletic fit with the brand’s patented chemicalfree (which means it never wears out or washes off) cooling material. The shirt is sweat activated to reduce surface temperature by up to 30 percent. Strategically placed mesh panels provide additional ventilation, stretch material adds mobility, and reflective details increase visibility. [$36] #BR427 coolcore.com
4. EDITORS’ PICK YETI adds a new line
of fully waterproof bags, dubbed the Panga Submersible Duffels. Available in multiple sizes, the Panga bags use a TPU-laminated, high-density nylon to protect clothing and gear in the harshest conditions. The Panga is as watertight as a submarine with a waterproof Hydrolok zipper, making it capable of hauling and protecting your most precious gear. [$300-$400] #38134 yeti.com
PHOTOS BY COURTESY
1. The Klymit Armored V sleeping pad
OUTDOOR RETAILER DAILY
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7/18/17 12:01 PM
MH10 600 lumens one-hand focusing rechargeable battery system
NO SUN? NO PROBLEM. Introducing the MH10 headlamp from Ledlenser. Packed with technology like one-hand focusing and battery management controls, the MH10 keeps you going well after the sun’s called it quits.
HAPPY HOUR & LIGHT SALE | THURSDAY @ 4:30PM | BOOTH #30026E | LEDLENSERUSA.COM
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NEW PRODUCT GALLERY
EDITORS’ PICK
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1. The North Face Prophet Pack 85/100
is designed to carry all the gear that big-time unsupported expeditions like Denali require. The new Dyno Carry System allows you to adjust the backpanel on the fly. The pack also has a detachable, flip-forward lid, an oversize crampon pocket, an avy tool sleeve for quick access, side zippers, and ski and ice axe/tool attachments. [$439] #35051 thenorthface.com
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2. EDITORS’ PICK In Ortovox’s new
Merino Fleece Tec Hoody, strategically placed Cordura inserts provide abrasion resistance in areas where the body meets the rock, making it the perfect companion for all-day climbs. The soft Tasmanian merino wool on the inside naturally gets rid of odors, wicks sweat, and regulates temperature. Waffling adds even greater moisture management. The single-layer storm hood also fits well under a helmet. [$200] #4001 ortovox.com
3. Hilleberg’s Mesh Tent 1 is ideal for
the minimalist backpacker. It weighs only 14.5 ounces, provides ultralight protection from creepy crawlies, and can be set up with trekking poles or by tying a ridgeline. When paired with the Hilleberg Tarp 5, it offers an impressively light warm-weather shelter solution for those who need some protection from precipitation and insects. [$210] #6001 us.hilleberg.com
4. Yakima’s new OffGrid brings innovation and all-new features to the cargo basket category. It has quick-release locking hardware so it can be removed or locked to the car quickly, and fully adjustable crossbars add versatility so it can fit nearly any vehicle. It’s available in two sizes, and includes a fairing to knock down wind noise. [$399-$499] #36113 yakima.com
PHOTOS BY COURTESY
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7/18/17 10:09 AM
Kid-friendly. Adventure ready.
Our new kid-friendly bottles are colorful, durable and easy-to-clean. With a silicon boot and leak-resistant straw lid, they’re the perfect companion for any adventure – big or small. Come see us at booth #21005 to learn more.
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NEW PRODUCT GALLERY
EDITORS’ PICK
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stainless steel, brass, and wood Field Barista Kettle is designed for making coffee off the grid. The handle is detachable and fits inside the 1-liter kettle for travel, along with the grinder and dripper (sold separately). [$85] #28038 snowpeak.com
2. The men’s Mitchell from Superfeet is the perfect slip-on shoe that transitions seamlessly from work to play. Guys will appreciate the
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lightweight, streamlined silhouette that works great in warmer temps. [$120] #21027 superfeet.com
3. The Timbuk2 Launch Pack is an everyday backpack made with superlight yet strong Tyvek fabric. The relaxed structure offers packing flexibility without extra weight. Features include an easy drawstring closure, internal organization, and daisy chains for lashing accessories. [$129] #30000E timbuk2.com
PHOTOS BY COURTESY
1. EDITORS’ PICK Snow Peak’s
OUTDOOR RETAILER DAILY
7/18/17 AM 7/18/17 10:10 6:15 PM
VISTAOUTDOOR.COM BOOTH 16041
CLARITY IS EVERYTHING. Bushnell’s all-new Engage binoculars provide optimized clarity and confidence, so you never miss your moment. Featuring best-in-class glass with EXO™ Barrier technology, Engage gives you a clear advantage. GET BEHIND THE GLASS AT BUSHNELL.COM/ENGAGE
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NEW PRODUCT GALLERY EDITORS’ PICK
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Briquettes just might be your Dutch oven’s new BFF. Made from 100 percent coconut, these briquettes burn twice as hot and long as regular charcoal with less smoke, and ashes are recyclable as a natural fertilizer. [$12] #BR423 campmaid.com
2. EDITORS’ PICK The KEEN Targhee III, available for men and women in two different heights, delivers exceptional support on any terrain. With a dualdensity, compression-molded EVA
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midsole and a removable, plant-based foam footbed to add cushioning and superior arch support, the Targhee III follows the natural contours of the foot. Uncompromised torsional stability and added security come from an external shank, and the waterproof, full-grain nubuck upper and KEEN. Dry membrane provide all-weather durability and resiliency. [$135-$145] #32183 keenfootwear.com
3. The MSR WindBurner Stove System family expands with its new remote
canister design, which supports increased cooking options for groups, greater stability, and packable convenience. Made for the fastand-light athlete or adventurer who also needs a group system for larger outings or basecamps, the collection of modular, nesting cookware lets users blast a minimalist meal one weekend, and simmer a feast the next. All preexisting WindBurner products will work with the new remote stove design, but new products include a 2.5-liter Sauce Pot, a 4.5-liter Stock Pot, and an
updated Ceramic Skillet. [$70-$260] #26015 msrgear.com
4. Ruffwear’s Beacon light gets a major redesign, so you can more effectively keep track of your pup. New features include three light colors (red, blue, and green) and three light patterns (solid, steady blink, and strobe). It’s now waterproof to IPX7 and rechargeable via a USB cord. The light can be easily clipped on apparel, harnesses, packs, and collars. [$25] #34081 ruffwear.com
PHOTOS BY COURTESY
1. CampMaid’s Coconut Charcoal BBQ
OUTDOOR RETAILER DAILY
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7/18/17 10:10 AM
HOLY CRAP That’s a lotta education.
Use your mobile app for today’s schedule. Or download now – search Outdoor Retailer in your app store:
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NEW PRODUCT GALLERY EDITORS’ PICK 1. EDITORS’ PICK The Cotopaxi Allpa Travel Pack
is a rugged, 35-liter backpack built for adventure travel. This pack is perfectly sized for carry-on convenience, loaded with features, and tough enough to handle years of abuse. The unique, load-supporting suspension provides comfort for nimble travel. [$165] #VO2172 cotopaxi.com
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2. Popticals’ classic aviator-inspired Popair
sunglasses come with Carl Zeiss nylon lenses and are designed to be worn around town, in the mountains, or at the beach. The frames use the company’s FL2 Micro-Rail System, which allows the frame to separate at the bridge, and the lenses to slide parallel and nest on top of each other for more compact storage. They are available in 13 different frame and lens color combos with contour-flex nosepads and soft-close metal hinges. [$189-$239] #19036 popticals.com
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EDITORS’ PICK
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PHOTOS BY COURTESY
3. EDITORS’ PICK The Kuchoma Grill from Primus allows users to have a backyard barbecue experience anywhere in the outdoors. It’s light and compact enough for easy transport without compromising performance. Just like a standard barbecue, the Kuchoma Grill provides both direct and indirect heat, and a removable grill grate and drip tray allow for easy cleanup and maintenance. It’s also fueled by IsoPro canisters like smaller camp stoves. [$180] #VO2258 primus.us
Consider your craving... satisfied Instant Dips & Smoothies Just add water, Stir & Enjoy
Unique Grab & Go Snack Mixes Sweet & Crunchy Freeze-Dried Fruit Snacks Gluten Free All Natural Non-GMO
HIKE FAR. BREATHE DEEP. EAT WELL. www.alpineaire.com
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NEW PRODUCT GALLERY 1. Flowfold’s 18-liter Denizen Tote
Backpack is part tote, part backpack and ready for a grocery run on the bike or a jaunt in the woods. It easily transitions from street to trail with backpack straps and a carry handle. A 1-inch-wide laptop sleeve and internal pouch stay protected with a waterresistant zipper to keep your important items safe. A deep outer pocket offers easy access and Cordura exterior fabric makes it tough. [$119] #VO2078 flowfold.com
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2. The Farm to Feet Max Patch 3/4
crew sock is part of the new Farm to Feet Appalachian Trail collection and displays an infinite loop of mountain tops around the ankle. [$23] #BR315 farmtofeet.com
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3. Leatherman’s Tread Tempo combines the band of the Leatherman Tread (with interchangeable multitools in each stainless steel link) with a premium, Swiss-made timepiece. The unique watch-meets-multitool is water resistant, TSA compliant, and adjustable. [$575] #30026E leatherman.com
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Water is a Big Part of Who We Are. Over the last three decades, Summer Market has played a large role in the growth of SUP, paddle and the entire watersports community. Our dedication to watersports continues with The BoardWalk + Paddle Education Center. At its new location for Summer Market 2017 (#39133), this is the gathering spot for watersports networking and education. The BoardWalk’s curated display of different SUP boards acts as a shopping tool and buyer’s resource. And don’t miss the powerful presentations at the Paddle Education Center.
Join Us for education from Rapid Media including “The Future of Retail is Now” and “Where Have All the Good Staff Gone?”. Special guest speakers include the Higginbotham brothers sharing about their record-setting prone paddle adventure from Alaska to Mexico.
Location: Show Floor | Booth #39133
Find the full Paddle Education Center schedule at outdoorretailer.com/education or on the Outdoor Retailer mobile app.
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CHOOSE ® MICHELIN TECHNICAL SOLES
NEW PRODUCT GALLERY
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1. With its low center of gravity, Thule’s Vital Collection is aimed at mountain bikers to improve their bike handling and reduce muscle strain. The Thule ReTrakt hydration hose keeps your hands on the bars and your focus on the trail as it automatically returns between sips and stays in place until you need it. Unique jersey-style pockets allow quick access to items without slowing you down. [$120] #34037 thule.com
soles.michelin.com
2. EDITORS’ PICK Ultra-lightweight at 1.2 ounces, the Petzl Bindi headlamp fits in the palm of your hand. With 200 lumens of power, it’s ideal for everyday activities and for regular
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training in the city or mountains. The Bindi charges via USB cable. The thin and quickly adjustable headband makes it easy to wear around the neck. [$60] #4027 petzl.com
3. Oboz’s versatile Sapphire Mid
Waterproof boot has a women’sspecific last and a sculpted fit to improve comfort for both trail and town outings. Soft nubuck leather, lined with Oboz’s B-DRY waterproof/ breathable membrane, keep feet dry through street puddles or stream crossings. Underfoot, the Sapphire’s sleek midsole and outsole cushion, protect, and provide grip on the trail without adding extra bulk. [$160] #BR401 obozfootwear.com
PHOTOS BY COURTESY
OUR BRAND PARTNERS
OUTDOOR RETAILER DAILY
7/26/17 10:10 9:36 AM 7/18/17 AM
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7 – 9 AM
DAY 2 – THURSDAY, JULY 27 @ MARRIOTT AT CITY CREEK NPD TREND BREAKFAST: RETAIL AND CONSUMER TRENDS IN THE OUTDOOR MARKETPLACE PRESENTERS: MATT POWELL AND JULIA DAY, NPD GROUP In today’s complex retail environment, it is critical to stay up-to-date on retail sales and consumer insights. Hear these experts discuss what’s selling and the critical why behind the buy. If you are looking for an understanding of current retail market trends and consumer dynamics, this session will give you a birds-eye view. RSVP to Julia.Day@npd.com.
9:30 – 10:30 AM
ALIGNING PHILANTHROPY TO ACHIEVE IMPACT ACROSS YOUR STRATEGIC BUSINESS OBJECTIVES PRESENTER: RANI DESHPANDE, SAVE THE CHILDREN This workshop — and the associated toolkit with how-to’s and best practices — will help attendees when evaluating and partnering with charitable organizations or foundations to establish their own successful programs (includes employee engagement, fundraising, and cause-related marketing)
COLOR AND CONCEPT TRENDS: SPRING/SUMMER 2018 PRESENTER: MARIA TERESA SAMPEDRO, PROMOSTYL A look at color and concept trends for the sports market.
OMNI CHANNEL TACTICS FOR BRINGING CONSUMERS BACK INTO STORES PRESENTER: MATTHEW SCHWARTZ, AETREX WORLDWIDE In an ever-changing retail environment, finding meaningful ways to engage with customers in-store can seem daunting. Get a fresh understanding of some of today’s best practices when it comes to data capture, email marketing and new interactive technology.
12 – 1:30 PM
11:30 AM – 1 PM
11 AM – 12 PM
ANTICIPATE: KNOWING WHAT CUSTOMERS NEED BEFORE THEY DO PRESENTER: JEFF TOBE, CUSTOMER EXPERIENCE EXPERT Learn a simple 3-step system to systematically and predictably create raving fans and followers every single time — over and over. Then to go deeper, as Jeff explains how to turn raving fans and followers into brand advocates and brand promoters.
HOW BRANDS AND RETAILERS CAN USE SOCIAL TO DRIVE ONLINE SALES PRESENTER: BRIAN CRISTIANO, BOLD WORLDWIDE Learn how the smartest brands are leveraging social media to drive online revenue and offset the decline in traditional retail sales. The CEO of sports ad agency BOLD Worldwide will dig into the current reality in an unapologetic, energetic session that uncovers how modern marketers can get ahead.
OIA INDUSTRY LUNCH: LIVING YOUR BRAND
Sponsor
PRESENTER: JESSICA WAHL, OUTDOOR INDUSTRY ASSOCIATION; TED MANNING, IBEX; ASHLEY KORENBLAT, WESTERN SPIRIT CYCLES; JAINEE DIAL, WYLDER; KEELY WACHS, CLIF BAR; KEVIN HOGAN, THE NORTH FACE; AND ALEX THOMPSON, REI Industry leaders from Western Spirit Cycles, Wylder, Clif Bar, The North Face, Ibex and REI come together on a panel moderated by OIA’s Jessica Wahl to discuss how their businesses live their brand ethos, especially when taking a stand to protect public lands.
CENTRIC SOFTWARE’S VISUAL INNOVATION PLATFORM (VIP) OF DIGITAL BOARDS
Have lunch, see Centric VIP and try it on a giant touch screen TV! PRESENTERS: ANASTASIA CHARBIN & NICHOLAS FJELLBERG SWERDLOWE, CENTRIC SOFTWARE Centric VIP is a visual, fully digital collection of boards for iPad, iPhone and large-scale, touch-screen televisions. Attend and see the unveiling of this game-changing innovation connected to real-time actionable PLM used by executives, creative, merchandising, product development, sourcing, sales and marketing teams.
1:30 – 2:30 PM
THE BORDER ADJUSTMENT TAX AND YOUR BUSINESS PRESENTER: RICH HARPER, OUTDOOR INDUSTRY ASSOCIATION; MARC BEREKJA, REI Congress has a new plan to lower corporate tax rates and support U.S. manufacturing. But the finer details could mean massive tax increases for imported products and the retailers who sell them. What does this all mean for the outdoor industry and how can you prepare? Join us to get up to speed on the border adjustment tax and the threat it may pose to your business.
FOUR MEGA TRENDS INFLUENCING THE INDUSTRY PRESENTER: LUIS VELAZQUEZ, CONSULTANT Learn about initiatives for the deployment of intelligent factories via “Industry 4.0”, digitalization and its ecosystem of new technologies such as IoT and AI, how Millennials are massively influencing the consumer market, and how China is accelerating its transition to a growth model.
Schedule as of 06/13/17. For the most up-to-date schedule, visit outdoorindustry.org. For education on the show floor, please see pages 58 – 60.
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UN1TED
A great filter deserves a revolutionary hydration vessel. And that's why Katadyn teamed up with HydraPak. Our flexible SoftFlask allows for easy filling, fast filtering, and have a Beyond™ lifetime guarantee. The #1 choice for technical hydration for over a decade.
SOFTFLASK™ 600 ML BY HYDRAPAK — BEFREE™ FILTER BY KATADYN
We’ve partnered with Access Fund to support public lands conservation & recreation. Help join the cause & get your limited edition Stow™ bottle at Booth 5031.
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CONTINUED
8– 9:30 AM
DAY 3 – FRIDAY, JULY 28 @ MARRIOTT AT CITY CREEK MARKETING THE HIGG INDEX: SELLING YOUR SUPPLY CHAIN SMARTS
For 10 years the Sustainability Working Group has collaborated amongst more than 150 outdoor companies to identify and implement better business practices throughout our shared supply chains. Learn how their investment in the Higg Index that is compelling to their customers?
INTELLECTUAL PROPERTY POP QUIZ SHOW: DOES YOUR COMPANY HAVE A WINNING STRATEGY?
9:30 – 10:30 AM
PRESENTERS: DOUG TUMMINELLO, EMILY BAYTON AND GARY NELSON, LEWIS ROCA ROTHGERBER CHRISTIE LLP A discussion of best practices as well as how to avoid intellectual property pitfalls that can impact a company’s brand and bottom line.
SHIFTING CONSUMER PURCHASING PATTERNS SPELL OPPORTUNITY FOR THE NIMBLE RETAILER PRESENTERS: JUDY RUSSELL, NILIT AND MICHELLE LETENDRE, LMS TEXTILE CONSULTING The apparel industry is undergoing the most dramatic transformation since the beginning of organized retail. Baby boomers are downsizing. Younger consumers are more knowledgeable and demanding than any demographic in history. And yet, amid all the turbulence rises opportunity!
OUTDOORS LIVE: HOW OUTDOOR BRANDS ARE INSPIRING AUDIENCES WITH LIVE VIDEO
11 AM – 12 PM
SUPPLY CHAIN EFFICIENCIES: LOOKING BEYOND THE FREIGHT
11:30 AM – 1 PM
PRESENTER: FRITZ BRUMDER, BRANDLIVE From Osprey Packs to Hydro Flask, see how top outdoor brands are embracing live video to align employees, train retail associates, and launch and sell new products to customers across multiple channels including their owned digital channels.
OIA INDUSTRY LUNCH: DESIGNING FOR REPAIR
PRESENTERS: CHRIS CHARETTE AND SHIRLEY GARRISON, OLD DOMINION FREIGHT LINE Find out how OD provides the best value in freight and can lower overall costs all while keeping your shelves full and production lines running. Sponsor
PRESENTER: LINDSEY STONE, RAINY PASS REPAIR Repairing outdoor gear since 1986, Rainy Pass Repair has seen its fair share of gear failures and has learned quite a bit about what works and what doesn’t when it comes to maintaining and repairing outdoor gear. Join us as repair experts share what they’ve learned.
USING GOOGLE SHOPPING TO REACH NEW SHOPPER AUDIENCES
12:30 – 1:30 PM
PRESENTERS: LEWIS BRANNON, CPC STRATEGY AND CHRISTINA BERRY, GOOGLE This session will teach advertisers to use merchandising strategies to effectively target search queries with Google Shopping ads to reach new audiences.
THE POWER TO CONVENE: HOW TO CREATE YOUR OWN BRAND BONFIRE PRESENTER: KEVIN ERVIN KELLEY, SHOOK KELLEY Today’s consumer companies need the ability to convene people around an idea, a forum and an experience — or what we call a “brand bonfire.” Learn how!
SPRING/SUMMER 2018 ACTIVE TRENDS: WHAT’S NEXT FOR THE ACTIVE LIFESTYLE PRESENTER: NINA ESTEVES, THE DONEGER GROUP Maximalism and minimalism: when working in tandem, these two trends create a dynamic and diverse range of inspiration. This session will break down what’s next for the active lifestyle in color, fabric, print and pattern. We’ll look at big ideas, including sociocultural influences and design inspiration.
2 – 3 PM
INCREASE YOUR ECOMMERCE SALES WITH ADWORDS FOR THE OUTDOOR INDUSTRY PRESENTERS: JOSHUA WEUM, GOOGLE AND TYLER SICKMEYER, FIDELITAS An in-depth look into AdWords optimization for the outdoor industry. Session attendees will learn how to increase online sales through better targeting of their AdWords campaigns, by properly allocating their budget across AdWords platforms, plus creating highly-converting ads and landing pages.
WHY FEMININITY IS GOOD FOR MEN, WOMEN, AND BUSINESS PRESENTER: LIZ VALENTINE, SWIFT Sports and outdoor pursuits are born of masculine culture and the steely mindset of winning. Feminine qualities such as empathy, openness and vulnerability are essential to success in today’s economy, and necessitate a shift in workplace culture to elevate and reward these behaviors.
Schedule as of 06/13/17. For the most up-to-date schedule, visit outdoorindustry.org. For education on the show floor, please see pages 58 – 60.
CALLING ALL RETAILERS!
Attend Retailer Skills Course, Day 1-4 at UMOCA. Visit outdoorindustry.org/events for more info. Day2_66-68_OIAEducation_SUM17_Prep.indd 68
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DIG INTO OUR HIGHLIGHTS OF SUMMER MARKET’S EVENTS, EDUCATION AND MORE
Events OUTDOOR RETAILER EVENTS
guided, interactive self-assessment that allows retailers to grade themselves against the top stores in their category in five key areas of their business: customer relationship management, marketing, selling, retail technology, and cash flow/profitability.
THE CAMP EDUCATION SCHEDULE
Networking for Designers
RootsRated Media 11 a.m. - 1 p.m. We have created networking sessions hosted by RootsRated Media for you to meet, talk about best practices, and share tricks of the trade. Is your brand looking for talent or a way to take your company to the next level? Join us to meet designers looking to work with your company.
(Booth #38088)
DAY 2 Retailer SelfAssessment: How do you compare to the best stores?
Dan Holman, Management One and RetailORBIT 10 - 11 a.m. Join Dan Holman of Management One and RetailORBIT for this
What is the Grassroots Outdoor Alliance?
Grassroots Outdoor Alliance 1:30 - 2:30 p.m. Please join the Grassroots Outdoor Alliance for a conversation on who we are and what we do. If you are a retailer, vendor, sales rep, or journalist who is curious about what Grassroots is, join us to find out. This onehour session will be a panel discussion and live audience Q&A with the Grassroots team and Grassroots Retailer Members.
When Women Lead
Coalition Snow and Wild Women’s Project 2:30 - 3:30 p.m.
Retailer Skills Course Education Schedule (UMOCA) Retailer Skills Course (RSC) is inspired outdoor specialty retail leadership training for today’s ultracompetitive marketplace. With sessions led by successful outdoor retailers and facilitated by The Mann Group, RSC is part seminar, parts skills development, and all about leading and driving profitability in your store. The theme for Summer Market is “Creating a Sales Environment.” Each session is from 11 a.m. - 1 p.m daily and stands alone or builds on previous sessions to maximize impact and insight. Lunch is provided.
DAY 2, THURSDAY, JULY 27 GEAR Sales Program Sections G & E
11 a.m. - 1 p.m. It’s all about the G and E in GEAR. We’ll learn and collaborate on the first two GEAR segments. G: GET INVOLVED. The key to getting involved with customers is creating a comfortable environment. You’ll learn how to teach your staff to make customers feel at ease as soon as they enter your store. E: EDIT. This segment is all about information. Teach your staff to learn the technical knowledge and listening skills they need to move gear.
DAY 3, FRIDAY, JULY 28 GEAR Sales Program Sections A & R 11 a.m. - 1 p.m. It’s time for the A & R, the final two GEAR training segments. A: APPEAL. The best way to make the product appeal to the customer is interaction. Teaching staff to be effective in the appeal phase also
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allows your staff to be confident in overcoming objections the customer might have. R: RELATIONSHIPS. Research proves that it takes far more effort and expense to attract new customers than to retain and develop business with existing customers. The R gives you and your staff the knowledge needed to build the longterm relationships that build success.
DAY 4, SATURDAY, JULY 29 Create an In-Store Sales Training Program
11 a.m. - 1 p.m. Research shows it takes between 21 to 28 days to learn a new habit. That doesn’t sound like too long, but the same research also indicates that people tend to drop out of a new behavior after two weeks if they don’t go out of their way to keep it going. In this session, you’ll learn how to roll out a program in the short amount of time you have every day, a program with successful habits that will stick.
The statistics are bleak— only 4 percent of Fortune 500 companies have female CEOs and women represent just 37 percent of the National Park Service workforce—yet their power and potential is unlimited. In this panel, we will explore what it takes to change this reality and we will envision what the outdoor industry could look and feel like if more women were in leadership positions. Our panelists will discuss how they got to where they are today, what needs to change to support others in securing leadership positions, how we can find and build allies, and what specific steps we can take to transform the outdoor industry into one that is more equitable for all. Those who believe in an equitable and revitalized outdoor industry are encouraged to attend.
Activate Your Story Cheat Codes
Brian Hennessy, Thread Creative 3:30 - 4:30 p.m. In video games, cheat codes allow players to bypass levels and unlock rewards. Seasoned writers know that there are also story cheat codes that allow you to bypass bad habits and unlock hidden interest in your writing. And just like gaming cheat codes, they’re easy to use and they get immediate results. This interactive workshop unlocks four powerful writing cheat codes that will make your writing—whether it’s a presentation, blog post, email, or tweet—better.
Happy Hour 4:30 - 6 p.m.
DAY 3 Merchandising 101
Dan Holman, Management One and RetailORBIT 10 - 11 a.m. Join Dan Holman of Management One and RetailORBIT for this interactive presentation that reveals the secrets to merchandising in today’s competitive retail
market, including markups, markdowns, pricing, and visual displays. This session will give retailers an opportunity to speak to their specific challenges and hear how other retailers are achieving success today.
Networking for Photographers
RootsRated Media 11 a.m. - 1 p.m. We have created networking sessions hosted by RootsRated Media for you to meet, talk about best practices, and share tricks of the trade. Is your brand looking for talent or a way to take your company to the next level? Join us to meet photographers looking to work with your company.
Bethany Hamilton: Unstoppable
1:30 - 3:30 p.m. Need inspiration? Come hear from Cobian Footwear ambassador Bethany Hamilton, pro surfer, sharkattack survivor, and inspirational icon to millions throughout the world. Session attendees will have the unique opportunity to catch a sneak peek of her upcoming surf film and hear the story behind her new sandal collection and how she’s empowering the next generation during a live Q&A.
(Re)Defining Women In The Outdoors Coalition Snow and Wild Women’s Project 3:30 - 4:30 p.m. Building off of the “When Women Lead” panel, this interactive session is geared toward industry professionals who are excited to examine our diverse values and develop a new vision for women in the outdoor industry. Through meaningful dialogue and candid conversations, we will create a working manifesto designed to support women in navigating toward their true north, as well as support the industry in developing a stronger path of inclusivity and diversity. Come prepared
to listen, learn, and co-create the future of the outdoor industry.
Women’s Collab Happy Hour
4:30 - 6 p.m. Stick around after the (Re)Defining Women in The Outdoors session to enjoy beers from Sierra Nevada. Cheers!
DAY 4 Inventory = High Risk Asset
Dan Holman, Management One and RetailORBIT 10 - 11 a.m. This interactive session takes an in-depth look at the secrets of Open-ToBuy and how to manage inventory to achieve optimum levels that allow retailers to grow profitable sales and increase their cash flow and overall store profitability. Led by Dan Holman from Management One and RetailORBIT.
Networking for Freelancers
RootsRated Media 11 - 1 p.m. We have created networking sessions hosted by RootsRated Media for you to meet, talk about best practices, and share tricks of the trade. Is your brand looking for talent or a way to take your company to the next level? Join us to meet freelancers looking to work with your company.
PADDLE EDUCATION SCHEDULE (Booth #39133)
Below are a few key sessions in the Paddle Education area not to miss. Check the mobile app for details.
OUTDOOR RETAILER DAILY
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F U T U R E
D A T E S
M A R K
Y O U R
C A L E N D A R S
SIA INDUSTRY + INTELLIGENCE DAY
JANUARY 24, 2018 C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O
OUTDOOR RETAILER + SNOW SHOW
JANUARY 25-28, 2018 C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O
WWSRA/SIA ON-SNOW DEMO
JANUARY 29-30, 2018 C O P P E R M O U N TA I N , C O
OUTDOOR RETAILER SUMMER MARKET
JULY 23-26, 2018 C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O
OUTDOOR RETAILER WINTER MARKET
NOVEMBER 8-11, 2018
PHOTO: VISIT DENVER
C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O
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SCHEDULE DAY 2 Adventure of a Lifetime
DAY 3 Adventure of a Lifetime
Ryan and Casey Higginbotham 1 - 2 p.m. Ryan and Casey Higginbotham, twin brothers from Southern California, decided to prone paddle from Alaska to Mexico. What they didn’t realize is that they would become true outdoorsmen in the process. Come hear about their record-setting adventure.
Ryan and Casey Higginbotham 1 - 2 p.m. Ryan and Casey Higginbotham, twin brothers from Southern California, decided to prone paddle from Alaska to Mexico. What they didn’t realize is that they would become true outdoorsmen in the process. Come hear about their record-setting adventure.
The Future of Paddlesports Retail is Now
Where Has All the Good Staff Gone?
Scott MacGregor Rapid Media 2 - 3 p.m. An expert panel addresses the key issues facing paddlesport retailers today and tomorrow: the future of free shipping; kayaking is the new SUP; canoeing is hot (seriously); the true cost of late pre-seasons and later deliveries; how to beat online retail; the discount days of summer; and the trouble with staff turnover.
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and the latest cotton fabric innovations for the 2019-2020 season.
Scott MacGregor Rapid Media 2 - 3 p.m. Things are different today. Working outdoor retail is not as cool as it once was (neither is instructing and guiding, FYI). Top retailers big and small share how they changed their thinking and their businesses to empower today’s millennials to create powerful, reliable, and profitable sales teams.
TREND + DESIGN CENTER SCHEDULE
(Level One – Booth #155)
DAY 2 Great Design Creates Great Experiences, Not Just Great Product
Jason Belaire 10 - 11 a.m. It’s all about experiencing a product—and BioLite is the best example of this. Join Belaire will talk about how a great design and a great product can make a great experience.
Brand Identity that Syncs with Today’s Consumers
Panel discussion by Jason Belaire 2 - 3 p.m. As people have less time for shopping and are opting for more efficiency, brands are scrambling to compensate for lost revenue in other ways. Many are reaching for “top of mountain” status to justify higher price points and increase profit margins. Come to this panel to discuss how brand identity is vital to connect with today’s consumers.
DAY 3 Cotton Incorporated: Activewear 2019–20
Lauren Williams, trend forecaster and fashion marketer with Cotton Incorporated 1 - 2 p.m. Cotton Incorporated’s annual active forecast details cutting-edge lifestyle inspiration, inspirational color stories,
How to be Inclusive with Big-Picture Projects While Leaving Ego at the Door
Jason Belaire 10 - 11 a.m. The outdoor industry can often lack inclusivity. As brands work harder to become more diverse, it’s important for leaders to remember to be inclusive to all team members.
Come to this panel to learn how you can set aside your ego at the door and empower your employees along the way.
How to Sell an Idea
Panel discussion lead by Jason Belaire 2 - 3 p.m. During the design, social media, and marketing processes, healthy debate is always a good thing. But dissuading someone from moving forward with an idea can be even harder than figuring out how to sell one. During this panel, we’ll dicuss how to leverage internal advocates, how to frame dissent, and how to persuade company leaders to listen to the voice of reason.
OTHER EVENTS Chamois Butt’r Butt’rd Up Ride/Run
6:15 am Diamond Parking Lot on the southwest corner of 600 South and Main Street Cyclists and runners take note! Start your day with the Chamois Butt’r team and Dirty Kanza winner
Yuri Hauswald for a bike ride up Emigration Canyon or an early morning run around Salt Lake City.
The Conservation Alliance Breakfast: Photographing Animal Migrations, the Heartbeat of Yellowstone
7 am Marriott Hotel Joe Riis is a wildlife biologist turned photojournalist and filmmaker. He is a National Geographic Society Fellow and Photography Fellow at the Wyoming Migration Initiative, and a National Geographic Adventurer of the Year in 2015. As the outdoor industry focuses more energy on preserving our public lands, Joe’s work shows us what is happening on those lands when people are not watching.
Good To-Go Breakfast 9 am #VO2062 Start your morning with breakfast from Good To-Go prepared by chef Jennifer Scism.
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EVENTS Swim with Sea Turtles
9 am #13041 Stop by Pacsafe for a virtual reality tour with sea turtles, provided by The Nature Conservancy.
Wake Up with SNEWS
9 am #22050 Wake up with SNEWS for the latest in outdoor industry news and a cup of tasty, Vietnamese pourover coffee from Copper Cow Coffee. First 50 people each morning will get a free SNEWS BUFF.
Coffee with Jetboil and Carabiner Coffee 9 am #26027
Taste of Seattle Coffee Pour-Over with Industrial Revolution
with a gift, and enter to win a Nikwax prize package.
Join CORDURA’s Durable Journey
9 am #39212 Immerse yourself in the great outdoors through a 360-degree experience. Go on an exciting journey exploring the backroads, mastering the mountains, and thrashing the trails.
Bears Ears mural with Jim Harris at Deuter
9 am #4001 Public land activist and artist Jim Harris will create a Bears Ears landscape mural in the Deuter booth. Make a donation to Friends of Cedar Mesa for a chance to take home the finished work.
Columbia Pins for The Conservation Alliance
9 am #40
Nikwax’s Gear Love Story Confessional
9 am #17001 Have a heartwarming, tragic, or perhaps sordid tale about a favorite piece of gear? Come share your #gearlovestory in our video confessional booth, walk away
9 am #28001 For every pin taken off the pin wall, Columbia will donate $2 to The Conservation Alliance.
Try Oboz for a free tree 9 am #BR401 Try on a pair of Oboz and
take home a free sapling to make a corner of your world a bit greener.
Hourly DUER Jeans Giveaway 10 am #VO2260
Meet Dirty Kanza winner Yuri Hauswald
10 am #PV1240 Dirty Kanza winner Yuri Hauswald will be at the Chamois Butt’r booth giving away free samples and swag.
MSR Windburner Demonstration
11 am #26015 Stop by the Cascade Designs booth to see MSR Category Manager Doug Sanders demonstrate how the MSR WindBurner line has expanded into a collection for all users.
Jennifer Pharr Davis Book Signing
11 am #BR315 Farm to Feet ambassador and hiking superstar Jennifer Pharr Davis will be signing copies of her latest book, “Families on Foot.” Get a free pair
of socks with every book ($10). Proceeds go to The Appalachian Trail Conservancy.
day prepping food and grilling on the new Primus Kuchoma grill.
Ruffwear’s Ruff Adventure Dog Adoption Program
12 pm #32118 Darn Tough brings a taste of Vermont to Utah. Get a delicious (and free!) Maple Bacon Creamee.
11 am #34081 Swing by Ruffwear and keep an eye out for Ruff Adventure Dogs walking the show looking for their forever adventure partner. Best Friends Animal Society’s SLC partner, Rescue Rovers, will be bringing RAD-qualified dogs ready for adoption. Ruffwear will cover the cost of adoption and air travel from SLC to the closest major airport for qualified adopters.
Maple Bacon Creamees
Daily Solar Giveaway
1 pm #BR601 Snag free Goal Zero gear and live the #SolarLife.
Meet & Greet with Abby & Seth of Packing It Out
11 am #1017 Meet well-known adidas Outdoor athletes and receive a signed poster.
1 pm #23017 The Packing It Out team will share stories from their current Leave It Better Tour, which has them bicycling across the country to pick up trash. They’ll be passing out Sierra Designs’ new Trek Cleanly bags so you can do your part to keep our wild spaces clean.
Primus Prep and Grill
Meet Anton Krupicka
adidas Outdoor Athlete Poster Signing
12 pm #13013 Chef Stefan Lundgren from Önsköldsvik, Sweden will be in the main Primus booth throughout the
Small Boat Catches BIG Fish PackFish™ 7 See the PackFish 7 at Booth # 34105
2 pm #140 Ultimate Direction is hosting a meet and greet with Anton Krupicka.
Sign Making for Public Lands March with Ruffwear & ONDA
2 pm #34081 Join Ruffwear and Oregon Natural Desert Association in the Ruffwear Booth prior to the This Land is Our Land March for Public Lands. Make a sign for the march and learn about issues facing our public lands. All you need are your creativity and marching shoes.
Book Signing with Semi-Rad Founder Brendan Leonard and Foodie Underground Founder Anna Brones
2 pm #23033 Meet the authors and get a copy of “Best Served Wild,” a collaboration between adventure writer Brendan Leonard, founder of Semi-Rad, and writer and cyclist Anna Brones, founder of Foodie Underground.
Fits in a bag! The small but mighty inflatable Sea Eagle PackFish 7 weighs just 21 lbs., packs down to just 20” x 20” x 5”, fits in a backpack and can be taken to remote lakes and ponds other anglers only dream of! Outfitted with two 36” built-in rulers, two rod holders, two large pockets and much more. Unlike float tubes, waders are not required - so you fish high and dry. Just $399* complete with oars, inflatable seat, foot pump, repair kit and backpack. *NY & WA residents add sales tax. 800-748-8066 M-F, 9-5 EST
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19 N Columbia St, Ste 1, Dept S2277B Port Jefferson, NY 11777
Dave Canterbury Presents Trapping, Fishing and Foraging
2 pm #40 Survival expert, New York Times bestselling author and all-around badass Dave Canterbury shares the best methods of securing and cooking your next meal in the backcountry.
Eli Boschetto Signing
2 pm #26049 Hiking expert and author
Eli Boschetto, Northwest trail correspondent for Backpacker magazine and the former editor of Washington Trails magazine, will be signing his new book “Hiking the Pacific Crest Trail: Oregon.”
Zeppelin Zeerip Q&A
2 pm #32183 Join us at a Q&A with snowboarder, filmmaker and KEEN Ambassador, Zeppelin Zeerip. Come learn about a film project Zeppelin has been undertaking.
Tommy Caldwell Signing
2 pm #10007 Climber Tommy Caldwell will be signing copies of his new book “The Push.”
Thomas Bates Celebration Cake
2:30 pm #19014 Celebrate with cake and coffee at Thomas Bates Accessories and T.B. PHELPS, see what’s new, and pick up your Friends & Family 20% Off Card.
Smartwool March for Public Lands Postermaking and Happy Hour
3 pm #32101 Make a poster to support our public lands and share your plea while marching to the Capital building.
Zion Narrows Ultralite Sleeping Pad Giveaway
3 pm #BR611 Each day Klymit will be giving away 20 Limited Edition Ultralite Sleeping Pads featuring an inspiring illustration of the Narrows in Zion National Park. Entries will be accepted all day and 10 pads will be given away at each drawing.
PLUSfoam Owl Hour with Earthwings
3 pm #41045 Join PLUSfoam for #OwlHour and meet one of the incredible Earthwings Nature Sanctuary Eurasian Eagle-Owls. Owl expert and conservationist Eric McGill will be on hand to chat about his work rehabilitating birds from around the world.
Press: Meet Nikwax Founder Nick Brown
3 pm #17001 Joins us for an intimate conversation with Nick Brown. Pick up a sample of the award-winning BaseFresh and share your #gearlovestory in the
7/26/17 7/26/17 3:58 3:46 PM PM
video confessional. VIP gifts while supplies last.
Energizer Headlight Sale for American Hiking Society 3:30 pm #40177
Dakota Grizzly Photo Booth
#22 4 pm Dakota Grizzly will provide a photo booth where you can take a photo with a grizzly bear (yes, really!) and grab your own personalized stainless steel tumbler.
Mountain Khakis & Partners Hell Yeah! Rally
4 pm South Plaza Get amped for the public lands march and make your sign at the Mountain Khakis Hell Yeah! rig.
#SaltLakeLovesOR Happy Hour
4 pm Salt Palace across from Marriott Stop by the Visit Salt Lake Visitor’s Center for beer and music as we celebrate 20+ years of OR.
COAST Happy Hour to Benefit Portland’s Forest Park 4:30 pm #28045
Happy Hour with Granite Gear & Packing It Out 4:30 #6037
UCO Creatures of t he Night Social
Come join the Salt Lake Running Company and The North Face for a group run with Dean Karnazes and Rob Krar in City Creek Canyon. All abilities welcome.
Salt Lake City Thank You Party
10 pm Cafe Molise, 55 W 100 S Join Big Agnes, Darn Tough, Ibex Outdoor Clothing, Mountainsmith and KUHL at Caffe Molise for a late-night happy hour celebration to say thank you to Salt Lake City. Proceeds benefit Conservation Alliance Defense Fund.
SALES*
6 pm 74 Main Street
Group Run with Dean Karnazes and Rob Krar 6:30 am 783 Bonneville Blvd
#32101
Nuun Hydration Sale for Conservation Alliance #5
La Sportiva Sale for The Conservation Alliance #10027
Oboz Footwear Sale to Benefit The Conservation Alliance #BR401
Thule Pack Sale to Benefit Camber Outdoors
Farm to Feet Sock Sale to Benefit The Conservation Alliance
Farm to Feet Sale for Conservation Alliance Public Lands Defense Fund
All Good Sale for Conservation Alliance
#BR611
#34037
#BR315
Eagle Creek Sale for Adventure Travel Conservation Fund #24017
Backpacker’s Pantry sale for American Hiking Society #17037
#5017
Industrial Revolution Sale for Big City Mountaineers
#17001
#8001
#BR315
#BR545
BOCO Trucker Hats Sale for Conservation Alliance & OIA #BRL200
Klean Kanteen Sale to Benefit The Conservation Alliance #3009
Backpackers Pantry Sale to Benefit The Conservation Alliance #17037
Kelty Bestie Blanket Sale for Conservation Alliance #24027
#40
SuperFeet Footwear for Conservation Alliance
Air Pillow Benefit Sale for Conservation Alliance
Stanley Sale for The Conservation Alliance
Stanley Quenchers for Conservation Alliance #14001
Osprey Pack Sale to benefit Continental Divide Trail Coalition #4011
Sea to Summit Sale for Himalayan Stove Project
#21027
#14001 Adventure Quencher 20 and 40 oz, while supplies last.
Ruff Wear Wildlands Leash Sale to Benefit Conservation Alliance #34081
Ibex Sale for Conservation Alliance #36135
#16001
Oboz Sale for Conservation Alliance
Crazy Creek Sale for ‘Leave No Trace’
NPCA T-Shirt Sale
#21045
Mountain Khakis Sale for Outdoor Alliance #8009
*Unless otherwise noted, sales begin at show opening
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Smartwool Sale for Conservation Alliance
Nau Sale to Benefit The Conservation Alliance
#23017
Cotopaxi Second Annual Grand Opening Party
#30051
Klymit Sale to Benefit Softer Streets
#3050 & #5031
SheJumps Happy Hour with Sunday Afternoons and Toad&Co
4:30 pm #30026E
Toad&Co. Sale for The Conservation Alliance
Nikwax Sale for The Conservation Alliance
Adventure Medical Kits Sale for American Hiking Society
Ledlenser Happy Hour + Light Sale to benefit Pacific Crest Trail Association
#32090
HydraPak Sale to Benefit Access Fund
4:30 #40 Come drink free beer, check out live music and meet UCO’s Creatures of the Night ambassadors, including Colton Jacobs, an Oregon photographer who’ll be on hand to tell stories regarding some of his favorite outdoor photographs.
4:30 pm #30051E
Wilderness Press Sale for Conservation Alliance
#BR401 10 am #A112
Terramar Sale for Big City Mountaineers #32031
JULY 27, 2017 DAY 2
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Photo: Noah Wetzel
BOOTH #30039E Stop by to sample the BEST tasting sports nutrition on the block!
WE HAVE NEW FLAVORS HONEYSTINGER.COM
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Product
Zone Featuring the freshest
gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies Blue Freedom
Your source for high-quality,
PERFORMANCE-DRIVEN OUTDOOR GEAR.
Portable
NEW Product! C A MBER
Now available to US & Canadian retailers
C h air
a lifestyle brand clothing, hats & accessories
The world’s smallest hydropower plant for the backpack. Recharge electronics in the backcountry. Winner of numerous product awards. MSRP $299
booth #PV2337 • behippy.com
www.blue-freedom.com Booth # PV1068
Special Advertising Section
Stop by BOOTH #80 to see all the new 2018 gear.
WSI-Sales, LLC w (978) 371-7173 w info@wsi-sales.com
Introducing
The TOUGHEST No-See-Um Mesh
MSRP $25 buffusa.com/spring2018
Patented technology Chemical free bug protection
see the latest wheel travel bags including the sky master wheel travel pack series
www.caribee.com matt@caribee.com
_ProductZone_ORD_DAY0_SUM17.indd 89
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AVAILABLE THROUGH
Carhartt Multicam® black CORDURA® fabric Chore Coat. A Coat Steeped in History. The Carhartt Multicam® Black
VISIT US AT BOOTH
CORDURA® fabric Chore Coat isn’t
#40051
just your average outdoor jacket.
Made with a 500D Multicam® Black
fabric shell, quilt lining and a stylish
corduroy collar, the coat harkens back
to the outdoor garments of yesteryear while incorporating the best of today’s
innovations. With this iconic silhouette, Carhartt pays homage to the 50th
anniversary of the CORDURA® brand
PERFORMANCE
and the 1917 Chore Coat, which turns 100 years old in 2017. This limited
TEXTILES
edition jacket celebrates the special, enduring Carhartt and CORDURA® brand relationship through the decades.
Come see us to learn more! CORDURA® brand booth #39212 or Carhartt® booth #19013.
See Us at Booth 21045
STILL CRAZY
Special Advertising Section
PRODUC T ZONE A D SOR17 • 3” X 3.5”
After 30 Years! 2017
niversary! 30th An
1987
Join Us Celebrating Great Chairs & Gear. #MYFIRSTTIME
LIVE. PLAY. DISCOVER .
comfortemp® THE ALTERNATIVE TO DOWN
EVERYDAY ADVENTURE SEE FOR YOURSELF
BOOTH #30044E
BOOTH 355 - 110 Don‘t miss out and experience our new disruptive insulation technology – we are waiting for you to take the challenge!
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32094
Wearable Lights
Magnetic Lid Quick Stick Zone™
› Wholesale, Branding, Licensing
Special Advertising Section
› Patented Magnetic Lid Tethering Technology
Stop by BOOTH BR340 to see our innovation
LQH_ProdZone.indd 1
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6/19/17 9:58 AM
Special Advertising Section
Red Rock Outdoor Gear See the full line at
booth PV1112
View the full line:
rrog.com
1.800.342.4654
ONE OF A KIND!
MAKES THE DIFFERENCE
AVA I L A B L E N OW F R OM SOR B OT H A N E ®
YOGA & WORKOUT COMFORT PAD
CUSHIONING COMFORT
HEEL PAD
BOOTH 30175W
Booth 30175W
insoles-sorbothane.com
800.838.3906
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sorbothane.com
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6/2/17 11:29 AM 6/19/17 9:59 AM
SUPEREYE
Products CO. www.supereyeusa.com
Really Awesome Massage Tools®
You can buy Supereye Professional Metal Detectors and Underwater Pinpointer at:
Muscle Care Authority for Every Day Muscles™
Booth# PV1008 sales@supereyeusa.com Tel: 1 877 436 7876
Ultralight Tittta Ti an i um Cook Coo kware
Booth 33036
PRO DEALS every day! Up to 40% off!
BOOTH 30000E
Special Advertising Section
Leashes • Leads • Collars See the fu ll line at Vests • Harnesses booth PV1112 MADE IN THE
USA
MOLLE Vest & Receiver Collar
PROUD SUPPORTER
Harness & Two-Piece Leash
Booth # BR627
_ProductZone_ORD_DAY0_SUM17.indd 93
N CO ED M OISTURE
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1.800.342.4654
ICE AGE TRAIL
TOA K S • PRODUC T ZONE A D SOR17 • 3” X 3.5”
TS IEN ED
BEARS EARS
BOOTH 18019
View the full line:
unitedstatestactical.com
REF RE SH I
Retailers book your reservation info@toaksoutdoor.com
N CO ED M OISTURE
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wigwam.com
6/19/17 9:59 AM
MOISTURE
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The Ultimate Sports Bottle SPILLS ARE NOT AN OPTIONTM
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BOOTH 18019
REF RE SH I
CHOI CE ING R
LOST COAST OF TRAIL
RT MFO CO NG
TS IEN ED
MT. WHITNEY NXT
BOOTH 18019
N CO ED M OISTURE
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• 360° Drinking Edge • Super Easy to Clean - Nothing Hidden! • 100% Guaranteed Dishwasher Safe wigwam.com
wigwam.com
www.DrinkFrom.Me
Special Advertising Section
Booth: PV1136
_ProductZone_ORD_DAY0_SUM17.indd 94
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MASTHEAD
OUTDOOR RETAILER DAILY snewsnet.com
outdoorretailer.com
EDITORIAL
SHOW STAFF
EDITORIAL DIRECTOR
VP, GROUP SHOW DIRECTOR
khostetter@aimmedia.com
marisa.nicholson@outdoorretailer.com
Kristin Hostetter
Marisa Nicholson
EXECUTIVE EDITOR
SALES DIRECTOR
DEPUTY EDITORS
krista.dill@outdoorretailer.com
Casey Lyons
Elisabeth Kwak-Hefferan, Annette McGivney
Krista Dill
SENIOR ACCOUNT EXECUTIVE
Paul Dillman
ASSOCIATE EDITOR
paul.dillman@outdoorretailer.com
kcloos@aimmedia.com
SENIOR ACCOUNT EXECUTIVE & PUBLISHER/ OUTDOOR RETAILER MAGAZINE
Kassondra Cloos CONTRIBUTORS
Corey Buhay, Krista Karlson, Elizabeth Miller, Zoë Rom, Madi Salvati, Ryan Wichelns
DESIGN & PHOTOGRAPHY
Ryan Johnson
ryan.johnson@outdoorretailer.com ACCOUNT EXECUTIVE
Dave Nielson
ART DIRECTOR
dave.nielson@outdoorretailer.com
DEPUTY ART DIRECTOR
ACCOUNT EXECUTIVE
Mike Leister Claire Eckstrom
ASSISTANT ART DIRECTOR
Giovanni Corrado Leone LEAD PHOTOGRAPHER
Louisa Albanese
Robert O’Quinn
robert.oquinn@outdoorretailer.com SENIOR MARKETING DIRECTOR
Jennifer Holcomb
jennifer.holcomb@outdoorretailer.com
PHOTOGRAPHER
MARKETING DIRECTOR
INTERNS
margie.lelvis@outdoorretailer.com
Lauren Danilek Hanna Hollmeyer, Lauren Tedford PRODUCTION GROUP PRODUCTION DIRECTOR
Barb Van Sickle
PREPRESS MANAGER
Margie Lelvis
MARKETING MANAGER
Sarah Langston
sarah.langston@outdoorretailer.com SENIOR ART DIRECTOR
Raymond Kang
Joy Kelley
raymond.kang@outdoorretailer.com
AD COORDINATOR
PRODUCTION/TRAFFIC MANAGER
Caitlin O’Connor SALES AND MARKETING
Laurie Stiglitz
laurie.stiglitz@outdoorretailer.com
VP, SALES AND MARKETING, OUTDOOR GROUP
BRAND DEVELOPMENT DIRECTOR
acrolius@aimmedia.com
larry.harrison@outdoorretailer.com
Allen P. Crolius
Larry Harrison
SALES MANAGER
RETAIL RELATIONS MANAGER
gthayer@aimmedia.com 303-817-7138
joe.bustos@outdoorretailer.com
NATIONAL SALES DIRECTOR
RETAIL RELATIONS COORDINATOR
Gregg Thayer
Eric Henderson
ACCOUNT REPRESENTATIVE
Sharon Burson
sburson@aimmedia.com 970-485-0846 ACCOUNT REPRESENTATIVE
Beth Prehn
Joe Bustos
Chris Sears
chris.sears@outdoorretailer.com OPERATIONS MANAGER
Kirsten Khoury
kirsten.khoury@outdoorretailer.com SENIOR DIRECTOR OF OPERATIONS
Cathy Griffith
bprehn@aimmedia.com 303-253-6317
cathy.griffith@emeraldexpo.com
Copyright 2017 © Cruz Bay Publishing, Inc.
julie.freedman@outdoorretailer.com
OPERATIONS DIRECTOR
Julie Freedman
PRESIDENT & CEO
Andrew W. Clurman
REGISTRATION OPERATIONS MANAGER
SENIOR VICE PRESIDENT, CHIEF FINANCIAL OFFICER & TREASURER
kristen.novick@emeraldexpo.com
Michael Henry
CHIEF INNOVATION OFFICER & GENERAL MANAGER, OUTDOOR GROUP
Jonathan Dorn
EXECUTIVE VICE PRESIDENT, OPERATIONS
Kristen Novick
REGISTRATION OPERATIONS COORDINATOR
Kylie Sanders
kylie.sanders@emeraldexpo.com
Patricia B. Fox
EVENTS OPERATIONS
VICE PRESIDENT, CONTROLLER
nicole.lessley@outdoorretailer.com
Joseph Cohen
VICE PRESIDENT, RESEARCH
Kristy Kaus
HUMAN RESOURCES DIRECTOR
JoAnn Thomas AIM BOARD CHAIR
Efrem Zimbalist III
Nicole Lessley
SPONSORSHIP OPERATIONS
Kristen Hartman
kristen.hartman@outdoorretailer.com BILLING MANAGER
Sara Burns
sara.burns@outdoorretailer.com
w
w
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CLASSIFIEDS CLASSIFIEDS
Magforce is looking to hire multiple Regional Sales Reps. We are a Magforce is looking to hire multiple Regional Reps. We are a military-inspired lifestyle brand carrying bags,Sales backpacks, accessories military-inspired lifestyleare brand carrying bags, backpacks, accessories and apparel. Applicants required to have knowledge with online and Applicants areoutdoor required to have knowledge with online salesapparel. and connections with related specialty stores. Good sales and connections related specialty Goodis communications skillswith and aoutdoor willingness to follow up stores. with stores communications andand a willingness to follow up with stores essential. We are skills an EOE veterans are welcome. Please visitisus at essential. We are an EOE and veterans are welcome. Please visit us at Booth #32199. Booth #32199.
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BEST OF BOOTH
ORD
Best of Booth Summer Market
2017
Mid-Size Booth
Nature Bath
United by Blue uses plants to create a natural vibe. 1
2
I
F A BOOTH is the embodiment of a brand, then United by Blue’s (#23007) is a cross between a high-resolution photo and a painted Mona Lisa. Every piece of its design can be attributed to some part of the brand’s company culture. From the garden filled with local plants inviting visitors inside, to the homemade wooden structure serving as a meeting place, it paints a self portrait of the company and its employees. “Our brand is really focused on community,” said company co-founder Mike Cangi. In booth form, that’s the lush garden entrance and gathering space sprouting up front and center. All the plants are native to Utah and rented from a local nursery. “There’s a lot of plastic and non-organic material on the show floor,” said Cangi. “It didn’t make much sense for an outdoor industry trade show, so we tried to make it feel like home.” The wooden structure behind the garden, built three years ago in the ballroom by Cangi and his employees, is constructed of largely reclaimed materials. Combined with the living nature of the booth’s features, the motif ties in nicely with the brand’s products, many of which come from organic cotton or recycled polyester. “In general,” Cangi said, “the booth is an extension of what the brand stands for.” –Ryan Wichelns
84
1. Rough-hewn tables underscore the rustic charm of assorted products. 2. Live plants (watered daily) make this booth a breath of fresh air. 3. The real magic? United by Blue somehow manages to keep its freshly truckedin wood chips out of the aisles. 4. Tintypist Russell James poses beside his likeness, printed on metal with 19th century processes.
Win this Growler
Best Souvenir
G
O BEYOND T-SHIRTS and stickers, and take an old-timey mountaineering portrait at the Mammut booth (today from 1 to 4 pm at booth #3017). Mammut and Allied Feather & Down have collaborated to bring in Silver Still Image, which will develop black-and-white tintype photographs while you wait. Portraits cost $10 each, and the proceeds go to Protect Our Winters.
PHOTOS BY LAUREN DANILEK (3); LOUISA LABANESE
3
OUTDOOR RETAILER DAILY
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ECO-SHELL
- LIGHTWEIGHT & BREATHABLE Eco-Shell is a waterproof, breathable and sustainable hardshell fabric that is treated using a fluorocarbon-free DWR application. Eco-Shell is made from 100% recycled polyester and all emissions that occur during production and transport are climate compensated. VISIT US AT OUTDOOR RETAILER: BOOTH #14013
fjallraven.us
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ECO-SHELL
- LIGHTWEIGHT & BREATHABLE Eco-Shell is a waterproof, breathable and sustainable hardshell fabric that is treated using a fluorocarbon-free DWR application. Eco-Shell is made from 100% recycled polyester and all emissions that occur during production and transport are climate compensated. VISIT US AT OUTDOOR RETAILER: BOOTH #14013
fjallraven.us
DAY2_FJALL RAVEN_ORD_S_2017.indd 1
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