ORD Summer 2016 Day4 by Active Interest Media

ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

NEWS FROM URL TO IRL

Local online gear company Cotopaxi gets into the brickand-mortar game right here in SLC.

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50 Shades of Gear

GEAR TAKE ME TO THE WATER

See the latest in kayaks, SUPs & paddlesport accessories. Plus: best backpacks.

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Q&A QUEEN OF THE NEEDLE

Polartec’s longtime fabric guru talks about spinning new technical materials into marketing gold.

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4 DAY

AU G U S T 6 , 2 016

Winning the high-stakes color game PLUS: See

tomorrow’s hottest hues

Love it or leave it: Nobody’s neutral on pink.

You are going to be so sick of this color by 2018.

GRAB AND GO Freebies from the Pavilions to fill your carry-on. p. 104 Get ready to see rusty red everywhere next year.

The official publication of:

No one wants a yellow jacket. Avoid at all costs!

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Warm weather fabrics wick and dry fast, but this form of moisture management doesn’t cool you down in the hottest conditions. Polartec® Delta™ changes this dynamic. Delta™ is a specialized cooling fabric engineered with elevated structures that sit atop the skin to increase breathability and decrease friction. This construction allows heat and moisture to radiate outward, enhancing the body’s natural evaporative cooling ability. The result is lightweight comfort that performs at its best under the sun, in the studio, or at the gym — anywhere the heat is on.

OR SUMMER Market, BOOTH #38041

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CONTENTS

Day 4

Outdoor Retailer Daily AUGUST 6, 2016

COVER

20 50 Shades of Gear

The right color can make or break a product’s success— but consumers’ favorite shades are notoriously difficult to predict. Enter the color forecaster (and peek inside the crystal ball to see tomorrow’s hot hues).

NEWS

8Plastics Phaseout

As evidence mounts about the environmental cost of plastics from fleece and other gear, brands scramble to clean up their acts.

EVENTS

94 Be Here Now

A sea of color at Fjällräven

“ UP TO 85 PERCENT OF EVERY PURCHASING DECISION IS BASED ON COLOR.” —MARK WOODMAN

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PHOTO BY MICHAEL HANSON

Don’t miss today’s top seminars, happy hours, events and giveaways.

OUTDOOR RETAILER DAILY

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At The North Face, we design products that inspire adventure and outlast obstacles. Our Premium and Transit packs are bolstered with CORDURA® fabrics to ensure maximum durability and the ability to endure any adventure.

The North Face Borealis Women’s Backpack

The North Face Surge Backpack

Experience The North Face products and more at the CORDURA® brand booth #39213.

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CONTENTS

Day 4

Outdoor Retailer Daily AUGUST 6, 2016

GEAR TRENDS

MORE NEWS

Packs get versatile with multipurpose designs and travel-friendly compartmentalization.

Apparel brands step up to meet the challenge of the bug-borne Zika virus.

Death to Mosquitoes

Microadjustability and high-tech hipbelts define today’s big-load haulers.

We roamed the floor looking for the best new gear. Here’s what caught our eye.

Multiday Packs

Kayaks

Hands-free propulsion blows up. Plus: familyfriendly boats and packable designs.

SUP

Look for inflatable boards, flashy art and the most affordable SUP models yet.

Paddlesport Accessories

Paddles and PFDs get customized for women, SUPers and anglers.

Climbing Equipment

Safety-first designs and indoor gym gear are having a moment.

Editors’ Picks

New Exhibitors

Meet the new kids on the block at ORSM.

New Product Gallery

Preview the best new gear on the show floor.

Go Hang

More and more consumers are ditching the tent and turning to hammocks for comfort and novelty.

LOGISTICS

Insider’s Guide to Salt Lake City

Let a local point you to the city’s top bars, restaurants, trails and much more.

Show Info & Maps

Can I take my dog on the show floor? When does the shuttle leave? Find answers to these and other burning questions here.

PHOTOS BY BEN FULLERTON / CAVEMAN COLLECTIVE

Daypacks

OUTDOOR RETAILER DAILY

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all new features 1

EASY OPEN/CLOSE LEAK-PROOF CAP

LEAK-PROOF ON/OFF LEVER Water when you want it, none when you don’t.

20% MORE WATER PER SIP Faster water flow powers longer adventures.

ERGONOMIC HANDLE Perfect for one-hand filling.

HOW TO FIX SOMETHING THAT ISN’T THE LEAST BIT BROKEN. Why upgrade to a new camelbak crux when an old CamelBak Reservoir will last forever? Because we never stop innovating. Our new Crux reservoir delivers 20% more water with every sip in a pack loaded with the latest in hydration technology. CamelBak.com

camelbak.com

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WWW.HELLYHANSEN.COM

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NEWS

WHAT’S HAPPENING OUT THERE

From Cyberspace to Storefront Salt Lake City e-tail brand Cotopaxi opens its doors to real-time customers in a new store on Main Street.

PHOTO BY COURTESY

ALT LAKE CITY local and Cotopaxi co-founder Davis Smith first came to Outdoor Retailer in 2014 with a selection of packs and a few llamas parked out on the sidewalk in front of the South Pavilion. Fast-forward to 2016. Not only has Reese Witherspoon been spotted wearing her Cotopaxi T-shirt in Hollywood, but the brand also celebrated the grand opening of its new brick-andmortar store right next to the Salt Palace at 74 Main St. (Yes, the llamas were there, too.) The launch party drew in more than 600 people over the course of the night, including local councilman Derek Kitchen, who oversaw the ribbon-cutting and helped supply the food. The new digs in a former bank building mark the next chapter for a brand that has strong roots in the e-commerce world. After all, Davis had already

found success as the force behind PoolTables.com and Baby.com.br, one of the most successful baby sites in Brazil. Cotopaxi has already excelled at broadcasting both its products (high-end packs, sleeping bags and travel gear with bold color patterns) and philosophy (it’s a B Corp, legally bound to do good rather than simply turn a profit) online. The retail store is an attempt not just to show off the brand’s goods to the diverse, international crowd rolling through Salt Lake for everything from Sundance to Mormon missions, but even more so to connect the brand directly to potential customers. “We wanted to facilitate a connection between our employees and the people who buy our gear,” said Jay Hampton, VP of marketing, who came to Cotopaxi last year from wildly successful retailers

Backcountry.com and Bodybuilding.com. To that end, the 2,000 square feet of retail space occupies the same building as Cotopaxi’s 2,000-squarefoot corporate office, located on the mezzanine overlooking the store. The brand is even using the old bank vaults as meeting rooms. “People are coming up to us who know and love our product,” said Hampton, who pointed out that Cotopaxi has also had a pop-in shop in Nordstrom and will be in REI this year. “Millennials are our target market since they love our colors and mission, but we are seeing a wide assortment of people learning about the brand. This is our initial foray into vertical retail, but we may grow to other cities, since communities that learn about our brand mission immediately want to align with us.” –Doug Schnitzspahn AUGUST 6, 2016 DAY 4

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NEWS ENVIRONMENT

Micro Problemo Microplastic pollution in waterways presents more questions than we can answer.

HEN BUREO CO-FOUNDER David Stover sailed into the Bahamas with a 5 Gyres expedition, he wasn’t near one of the known ocean-going garbage patches, and yet every scoopful of water turned up small pieces of plastic trash. “It’s an ocean of plastic,” said Stover, whose company recycles fishing nets to make skateboards and sunglasses, sparing the ocean that detritus. “Even the bluest waters had little [bits of] plastic everywhere.” He called the concept of retrieving that plastic and converting it to something useful a bit of “misdirection” because so much of it is contaminated. “We have to begin looking upstream at how to prevent plastic from getting into the oceans in the first place,” he said. What role the outdoor industry has played in contributing to this problem—and how to move forward in fixing it—is part of the work being done by the Outdoor Industry Association’s taskforce on microplastic fibers. These pieces of synthetic and natural fibers, fractions of a millimeter in diameter, are thought to have washed out of garments, specifically fleece. Whether that’s during manufacturing or in consumers’ homes is one of many questions without answers. “It’s just such a new issue that we’re missing a lot of data on how to solve the problem and how much the outdoor industry is responsible for,” said Beth Jensen, director of corporate responsibility for the Outdoor Industry Association. Polartec CEO Gary Smith said independent research indicates the filtration system in their manufacturing process prevents them from contributing to the problem during garment production. In fact, they found more plastic in water

David Stover (left) and Kevin Ahern co-founded Bureo, which upcycles discarded Chilean fishing nets into sunglasses and skateboards.

taken into their U.S.-based facilities than in the water they put back into the system. But knowing what it costs Polartec to filter out those fibers—which are then collected and sold for vehicle insulation—Smith wondered if the manufacturers of less expensive fleece use a similar process. “I just worry a lot about unregulated, low-cost, synthetic fabric manufacturers and where that volume is going, because the volume there is much greater,” he said, suggesting the need for independent, third-party oversight. For Patagonia, the problem cued heartache. “We wouldn’t have started making the Snap-T with recycled soda bottles if we would have known eventually it was going to lead to microplastic pollution,” said Corey Simpson, communications

coordinator with Patagonia. “It was just such a heavy hit to realize, wait a minute, since ’96, we came up with something that we thought was a huge help—the recycled content in these products—then to realize this was adding to an issue— ocean pollution—that we’ve been fighting for so long.” The company independently funded research from the University of California, Santa Barbara to better understand the problem, but no solution has been readily apparent. “Whoever gets there first, our big hope is that nobody should horde that information,” Simpson said. “We need to get that out to the industry as fast as possible.” –Elizabeth Miller

As part of the OU @ OR programming at the Downtown Marriott City Creek on Thursday, more than 30 industry members passionate about reducing waste gathered to bolster their mission: #DontFeedTheLandfills. Nicole Bassett, co-founder of The Renewal Workshop, said it’s estimated that nearly 14 million tons of textiles and apparel are sent to landfills every year in this country. That’s more than 70 pounds for every person in the U.S., making up more than 5 percent of municipal solid waste. If Subaru, a corporation that produces a car every 1.06 minutes, can become zero-landfill, many passionate brands here at OR think they can, too. Early adopters of the pledge to #DontFeedTheLandfills include everyone

from Salewa, Mountain Hardwear and The North Face to smaller brands like Jackson Hole-based Croakies. “You have to start somewhere,” said Surbaru’s Denise Coogan, director of environmental partnerships. “Makers of everything from rocket ships to potato chips have been in to talk with us about reducing their waste. It’s made up of 1,000 little ideas, not one big idea.” –Aaron H. Bible

PHOTOS BY MICHAEL HANSON, FLORIAN SCHULZ

WASTE NOT

OUTDOOR RETAILER DAILY

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HIKING FOOTWEAR CREATED FOR RAIN AND SHINE

EXPERIENCE THE DIFFERENCE

DURABLY WATERPROOF

ALL-AROUND BREATHABLE

GORE-TEX® SURROUND® FOOTWEAR The first all-around breathable and waterproof hiking footwear.

MERRELL Capra Venture Mid GORE-TEX® SURROUND® Boot

Keep dry and keep going.

gore-tex.com/keepthepower

© 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, SURROUND®, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc. Injected version of outsole with N-INJECTECH®. All other trademarks are the property of their respective owners.

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NEWS HEALTH

Fighting the Bite Customers snap up mosquito-protective gear in response to the Zika virus global health crisis.

Thermacell’s (#PV3060) new Trailblazer (foreground; MSRP $40) uses canister fuel to heat an allethrin pad to create a 15-foot dome of protection from mosquitos. The Halo (background; MSRP $40) works simliarly, but with butane.

decline, thanks to improved hygiene and vaccinations. Others are surging, fueled by a warming climate, and some are newly emerging. And, despite the rapid growth of international travel—the adventure travel market accelerated at a 65 percent yearly rate between 2009 and 2013, according to the Adventure Travel Trade Association—the preventative measures of government agencies and organizations seem to be helping. Ten years ago, three of the most widespread diseases carried by mosquitos— malaria, dengue and yellow fever—were responsible for several million deaths each year,

according to the World Health Organization (WHO). Now, vector-borne diseases—which are not solely spread by mosquitos, but also ticks, flies, sandflies, fleas and a variety of freshwater aquatic snails, to name a few—cause closer to 1 million deaths annually. At the end of the day, a customer’s best defense is head-to-toe protection, said Erika Fiksdal, general manager at Adventure 16. That means brands supplying bug spray, treated clothing and other repellents will likely find a ready market in 2017 and beyond. –Morgan Tilton

PHOTO BY MICHAEL HANSON

S THE ZIKA virus continues its devastating march across the globe—just this week, the first U.S. mosquito-borne cases popped up in Florida, prompting the first-ever CDC travel advisory for a location in the continental U.S.—it’s no surprise that consumers are more anxious than ever to avoid bug bites. Brands and retailers alike are reporting a surge in sales of mosquito-bite prevention products, from insecticide-treated apparel to topical treatments. White Sierra’s bug-repellent layers sold out online. BUFF saw a significant increase in sales of its Insect Shield repellent apparel and plans to add between 15 and 20 more products by next year. ExOfficio upped orders in January to keep retailers from running out of its bug nets, repellant sprays and permethrin-treated clothing. And while BugBand has been experiencing steady growth for the past five years, the company saw a 20 percent sales hike in January. In general, travelers, backpackers, pregnant women and parents are showing the greatest amount of concern. “Our sales have paralleled with how big Zika has been in the news,” said BugBand President Dan Ritter. Specifically, the brand’s towelettes and sprays are on the upswing, more so than its bands, which don’t protect against ticks. PostSummer Market, the company plans to examine its U.S. sales reports to see what role this week’s Zika outbreak has played in retail outlets across the country. Clearly, 2017’s mosquito-protective products were designed before Zika was even an issue. “The supply chain is 18 to 24 months, at least,” said 37.5 Executive Director Hap Klopp. “The ability to systematically approach [Zika] is a few years down the road—otherwise, it’s marketing bulls**t.” Companies are working on expanding product offerings for the future, but right now, they're helping spread awareness about Zika and educating consumers on how to reduce their exposure. “Customers are best served by knowing all of the preventative options that are available to them, and to know that Zika is a health risk,” said ExOfficio PR Manager Tami Fairweather. “But [the crisis] is not a competitive or business advantage.” Of course, the Zika virus is just the latest in a long line of insect-borne illnesses affecting travelers and outdoor enthusiasts, from Lyme disease to West Nile virus. Some are on the OUTDOOR RETAILER DAILY

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BREATHABILITY FOR ANY SEASON.

FLEXIBILITY FOR ANY DESIGN. DELIVERING SEASON-TO-SEASON COMFORT AND DESIGN FREEDOM, PRIMALOFT® GOLD INSULATION ACTIVE IS THE INNOVATIVE MICROFIBER INSULATION ENGINEERED WITH BREATHABLE WARMTH TECHNOLOGY AND MULTI-DIRECTIONAL STRETCH THAT IS MIGRATION RESISTANT. IT EXPANDS YOUR APPAREL’S SEASONALITY AND TRANSFORMS EVERYTHING FROM LIGHT LINER MATERIALS TO HIGHLY-PERMEABLE STRETCH SHELL FABRICS INTO ADAPTIVE PERFORMANCE GEAR THAT’S READY FOR ANY ADVENTURE. DISCOVER THE NEW INDUSTRY STANDARD IN BREATHABLE INSULATION AT BOOTH #40043.

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NEWS BUSINESS

Saving Main Street By fusing online ease and in-store service, Locally.com breathes life into struggling specialty shops.

HEN MIKE MASSEY FIRST STARTED SELLING on Amazon, he said it was like the Wild West. “It felt like having 900 stores in one mall,” he said. “We’re just all getting on top of each other.” Brands that aggressively improved their direct-to-consumer availability saw their brick-and-mortar presence weaken, in turn reducing sales. So Massey came up with another solution: He joined forces with programmers and other industry members to create Locally.com, an online platform that connects consumers with the products they’re looking for in local shops. Brands pay a perstore subscription fee (maxing out at $1 per store) to have their gear show up on the platform. For specialty retailers, it’s completely free. All they have to do is provide the UPCs and quantities in their inventory. Prior to Locally.com, no one was taking advantage of geographically hopeful Google searches like “Osprey pack in New Orleans,” Massey said. Locally.com allows customers to put products on hold and pick them up in-store. Starting this winter, the site will also connect buyers to delivery services from Uber Rush to bike couriers, but it eschews online purchases, funneling customers to the physical store. This piece is critical; Massey said an online shopper checks out with about one item on average. In-store, they leave with five. Getting a product through Locally.com boosts sales for both brands and retailers and lets both focus on what they do best. “Let us do the design and manufacturing, let the retailers market the product,”

said Barry Barr, founder and president of Kavu, one of the latest brands considering a subscription. “We’re behind the scenes. We’re the smoke and mirrors.” To Barr, joining up “just makes sense.” It supports specialty retailers on a platform that’s aesthetically appealing and easy for consumers to use, he said. “Joining up isn’t a goal—it’s an inevitability,” said Gregor Finke of Patagonia, which also has a subscription in its crosshairs. Brands are overwhelmingly on board. It’s retail shops that have proven reluctant to adopt new technology. Because of that hesitation, “retail tech hasn’t evolved in 20 years,” Massey said, even though specialty stores need it desperately to keep up with the online giants. He compared the door-to-door pitching process to herding cats. “There’s been a slowness to adopt from independent retailers,” said Bill Chandler, director of domestic sales with Osprey, the first company to subscribe to Locally .com. It’s a fear of the unknown and a fear of technological hassle—one Chandler says is unfounded. “This is the single lowest-cost way to add value to your business,” he said. “It takes a half hour to an hour to sign up, and it’s free.” Jonathan Scott, operations manager at Chattanooga outfitter Rock/Creek, said his team was excited when they joined Locally.com about a year ago—not only about the product visibility and marketing reach the platform provides, but about what this means for small retailers. “It’s closing the loop,” he said. Same-day pickup hits on the same immediacy modern consumers expect from services like Uber and Airbnb and provides the human element of face-to-face customer service. “It addresses the Amazon question. Everybody realizes that from a retail and shopping standpoint, companies like Amazon dominate the market, but this is something they can’t do,” said Scott. Since he joined, he’s been urging other vendors to sign up. Barr does the same. “The big guys are strong and know how to play,” Barr said. “But this is an avenue for an independent person to step forward and take back some of that business.” –Corey Buhay

free to go further Katadyn® BeFree™ Water Filtration System™ Ultra Fast Flow Safe Drinking Water Hydrapak® SoftFlask™ Compact and Ultralight EZ-Clean Membrane™

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NEWS FIRSTS

Adventure SUP: The Next Big Wave?

Boundary-pushing paddlers are increasingly SUPing their way through multiday excursions and first descents.

ITH THE WILD POPULARITY OF STAND-UP paddleboarding showing no signs of slowing, SUPers are no longer content to cruise around on the same old board. Brands are introducing creative new takes— party-sized barges, hammock-SUP combos and pedal-powered boards rode the waves at Tuesday’s Open Air Demo—and shaving off millimeters in an effort to perfect the racing SUP. And paddlers, for their part, are taking their rides well beyond the usual territory. Meet the latest face of the U.S.’s fastestgrowing outdoor activity: multiday adventure SUPing. In this month’s issue of SUP The Mag, journalist Aaron Teasdale chronicled a first descent of Montana’s Blackfoot River, a three-day, 80-mile rush over whitewater. SOL Founder Johnny Lombino tackled the first-ever SUP descent of Snaggletooth Rapid (Class IV-V) on a three-night trip down the lower Dolores River this June, after the first dam release of the McPhee Reservoir in five years. (And this past spring, I made a first descent of Utah’s wild Escalante River: 100 miles across Class III-V rapids in seven days.) “Adventure SUPing has increased because you can go from beginner to

expert [quickly],” said Lombino, who first started exploring water by kayak. But SUPers don’t necessarily need to have the skills of a kayaker to balance and paddle. “The sport is so dynamic, because you can be doing islandhopping, racing, exploring flatwater, ocean or river, and it has grown exponentially. Five years ago, it was mostly kayaks, and now it’s more paddleboarders,” he said. Close to one-third of SUP paddlers reportedly use the sport as a vehicle for adventure, yet the most popular reason—at this point—for choosing SUP as a sport is exercise, according to the Outdoor Industry Association. So it’s hard to tell if the adventure spark will catch on beyond boundary-pushing paddlers. The key features for an adventure SUP include greater volume, durability, lighter weight, D-rings (front and back) for strapping down gear and transportability. “Inflatables make it easier to do trips,” said Cara Vincent, supply chain manager of Focus SUP Hawaii. “You can put it in a backpack and take it with you.” And with inflatable models riding high this season (see page 32), adventurous paddlers will have more choices than ever to plot their next daring descents. –Morgan Tilton

“The sport is so dynamic, because you can be doing island-hopping, racing, exploring flatwater, ocean or river, and it has grown exponentially.”

Tested & Proven

“.....We were probably the only team out there in the World Championships that did not come back looking like we had the measles from mosquito bites…. we slept soundly in the middle of mosquito infested jungles with nothing but the clothes with Insect Shield® we had on.....” – Jason Magness, Team Yoga Slackers Look for Insect Shield products from these trusted brands

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Adventure Racing World Championships 600km’s through Brazil’s Pantanal region – the world’s largest tropical wetland Photo by: Alexandre Cappi

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SCENE

Editors’ Picks

You know you want it. Here it is. The most gratuitous gear love on the show floor.

1. RINSE AND SPLIT RinseKit has already impressed us with its pressurized showerin-a-box, which serves as everything from a surfer’s best friend to an easy way to wash your dog after he rolls in something dead. The new Field Fuel Kit makes it even easier to take this baby off the grid: Just use the bag to scoop up water, attach and then pressurize it with a bike pump. #16051 [MSRP $50] rinsekit.com

2. TRUE ENLIGHTENMENT A B Corp dedicated to bringing affordable energy to the world (rather than making a profit), MPOWERD crafts inflatable, waterproof, solarpowered lights that pump out enough lumens to read by in a tent or add some mood to a hot spring at night. The Luci Outdoor 2.0 light features a strap that can hook to the top of your tent and three settings, the lowest of which gives 18 hours of light after seven hours of charging.

3. THAT’S A WRAP Named for a Japanese technique of wrapping, the comfy Vibram Furoshiki, which comes in several styles, is ideal for chilling out, whether you’re headed to yoga or packing up the car after a big mountain bike ride. They wrap across opposite sides of the foot on top and get a little more structure from a sole that becomes part of the upper slipper. Best of all, they pack down into a small ball you can toss in a pack. #34156 [MSRP $110] us.vibram.com

#BR731 [MSRP $20] mpowerd.com

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PHOTOS BY MICHAEL HANSON

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4. EPITOME OF COOLER Just when you thought Millennials had everything they needed to make their #vanlife campground look like something out of the pages of Dwell, Brightz Limited comes out with a—wait for it—cooler light. That’s right, these waterproof strings of illumination will light up your ice.

6. CAST AWAY Tenkara USA has already made the sport of angling easier and more accessible with its reel-less, telescoping rods that have put the traditional Japanese fishing method in American hands (and communicated its ethos through a beautiful magazine available at the booth). This new, soft tapered line makes casting and mending even easier.

5. ELEVATED REST A steady presence in the main hallway, Byer of Maine has been in business since 1880 and exhibiting at OR since the 1980s. The brand’s new TLC 7000 cot is all about the future, however: Built from ripstop nylon and 7000 aluminum, it’s the brand’s lightest cot yet and coveted by everyone from campers who want a better night’s sleep to smoke jumpers and Red Cross emergency teams.

#VO2190 [MSRP $14] tenkarausa.com

#16 [MSRP $179] byerofmaine.com

#67 [MSRP $15] brightz-ltd.com

7. SHINE ON Some manufacturers build reflectivity into their apparel, but you can’t count on it. Brilliant Color Reflective strips are made of a 3M tape that sticks to pretty much anything to give you that visible edge. It’s ideal for safety on the street at night, but also good for finding gear in a dark tent before an alpine start.

PHOTOS BY MICHAEL HANSON

#PV3113 [MSRP $10] brilliantreflective.com

8. GRAB BAG The fashion-forward folks at Pistil have not only moved their location on the show floor, they’ve also moved beyond hats into bags. The stylish Bust A Move is quite functional: Made for everything from heading to the gym to hopping on a flight, it features laptop and iPad sleeves on the inside as well as a clever outer pocket that unzips to fit over a retractable suitcase handle. #19045 [MSRP $94] pistildesigns.com AUGUST 6, 2016 DAY 4

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NEWS

Question of the

Day

What outdoor sport or activity would you put in the Olympics?

“Hacky sack”

“Happy hour. That’s definitely my favorite outdoor activity.” –Daisy Weber, Toad&Co

“Highlining for speed.” – Andrew Miller, freelance photographer

“ There’s a lot that I would take out, like that water ballet, ya know, synchronized swimming.” – Deborah Carr, Backcountry Solutions

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PHOTOS BY LAUREN DANILEK

–Tony Vasquez, Allett

OUTDOOR RETAILER DAILY

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NEWS FEATURE

olor by ¢Number $ Manufacturers put tons of effort into predicting buyers’ whims when it comes to color. Here’s how gear designers peer into the crystal ball. BY KELLY BASTONE

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SEARCHING FOR THE NEXT BIG THING

In Kelty’s Hyphen Pack Tote (MSRP $65), brights take a supporting role to neutrals.

Many outdoor manufacturers subscribe to at least one color forecasting service, like CMG or Worth Global Style Network (WGSN). Such services poll representatives from various industries to discuss what they’ve been seeing. And in recent years, forecasters have become more responsive to the outdoor industry. Instead of making do with generic predictions, manufacturers can now buy color books targeted specifically to outdoor sports—and can receive them earlier, to allow for the longer lead times required to produce technical gear. Outdoor color previews for S18 were distributed in May 2016, with full forecasts arriving in June. Gear designers tailor those forecasts to suit their particular brand’s character. They also supplement them with their own research to generate what Todd calls “data points.” Jana Hunt, director of global color for The North Face, logs one or two annual trend-spotting trips to places such as Brazil and New York. Designers also attend other industries’ conventions and fashion shows. “Color trends start with runway tastemakers, then trickle down to the rest of the market,” said Todd. So are hikers really choosing their shirts based on Christian Dior’s picks? Yes, insist color experts. “The fashion industry is very good at reading the street trends, which end up on the runway, which in turn influence other industries,” said Woodman. Take the current tone-on-tone trend (a design that combines two shades of the same color). Todd

PHOTOS BY COURTESY

ESIGN VETERANS KNOW that the difference between a blockbuster product and a total flop isn’t always about materials or high-tech features. Sometimes it all comes down to color— and consumer preference is a notoriously moving target. So the rainbow of hues popping out on the show floor this season is no accident: Gear companies have done loads of homework to discover the precise shades that will convince shoppers to open their wallets. A few years ago, bright, primary colors dominated outdoor gear and apparel, in part because these high-visibility shades serve a safety function in alpine whiteouts. But garish hues are waning in popularity. “Now, [outdoor] colors are more subdued, because people are buying fewer items and expecting to use them as crossover pieces into lifestyle activities,” said Ember Todd, Chaco’s color and trend manager. So which shades promise to sell well next spring? “That’s the million-dollar question,” said Mark Woodman, a color trends consultant and former president of Color Marketing Group (CMG). “Consumer studies indicate that up to 85 percent of every purchasing decision is based on color, so if you get it right, you get it very right.”

OUTDOOR RETAILER DAILY

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Hot Colors of 2017

Kate Larramendy, Toad&Co’s design and sustainability director, and Ember Todd, color and trend manager for Chaco, share a peek into the shades you’ll see painting store aisles next year.

first noticed it on runways last year. “Now, we’re seeing it in athletic shoes,” she said. “That category used to be about contrast and multiple colors, but now, running shoes are solid from heel to toe.” What if shoppers don’t want tonal trail runners? Interestingly, manufacturers don’t seem to be asking them. Instead, designers follow the Steve Jobs philosophy: People don’t know what they want until you show it to them. “Initially, when we see new trends, we may feel uncomfortable, but with repeated exposure, we get more and more used to it,” Todd said. That was true for now-popular gray, said Woodman: “After the financial crisis of 2008, people started gravitating to reassuring gray flannel.” Gray

PHOTOS BY COURTESY

Toad&Co. Summitline Hiking Short (MSRP $62) in the season’s hot colors—hydro and sangria

took a few years to hit its stride, but now it’s showing up not only in apparel (which gives consumers a low-commitment way to try out new colors), but also in longer-term investments, such as kitchen cabinetry, blinds and backpacks. Mountain Hardwear’s Rainshadow backpacks (new for S16), for example, exhibit tone-on-tone combinations of black/gray and gray/blue.

Toad&Co’s latest take on blue is more of a teal. “We’re introducing a color called ‘hydro’ for men and women,” said Larramendy. “It’s a bridge color between blues and greens, and it’s flattering.” Some Toad&Co’s teals are jewel-toned; others look sunbaked. Larramendy’s collection also features colors that are typically associated with fall, like sangria, a wine-like purple. “In spring, paired with earthy green and rusty red, it adds a nice complexity,” she said. Chaco’s Todd plans to use a lot of bitter chocolate (brown tinted with red). “It’s sort of an oxblood, a heritage menswear color, and it fits with the more conservative colorways we’re seeing for S17,” she said.

TOUGH CUSTOMERS

Forecasters and designers read trends on a global level, but retailers have to choose the right colors for their customers—and those preferences vary by region and activity. “New England is more conservative, so we write off brighter colors, especially for men,” said Mike Donohue, co-owner of Outdoor Gear Exchange in Burlington, Vermont. “Black still is number one.” But in Colorado’s Steamboat Springs, local shoppers are keen on color. “They like more saturated colors, and don’t want black pants unless they’re from New York,” said Vicki Oyster, a buyer at 47-yearold Ski Haus. The South is also more interested in color, with men gravitating toward bright blues and greens and women choosing brights across the spectrum, said Trina Fornerette-Ballard, REI’s senior category merchandising manager. Color tolerance also varies by sport and gender. Even in neutral-loving New England, said Donohue, mountain bikers and hardcore skiers tend to choose powerful colors such as chartreuse and orange. Occasional skiers prefer subdued shades that can double as workwear. Paddlers tend to be the most conservative, opting for the traditional palette of browns. Pink is notoriously polarizing—some women embrace it, while others loathe it. And although some men shy from color, not all do. “Boomers are saying ‘I’m not aging!’ by buying color, so we’re seeing older men choosing orange sneakers,” said Woodman. What all groups have in common is hesitation about yellow, said Kate Larramendy, design and sustainability director for Toad&Co. “Everyone loves the idea of yellow but is afraid of it, assuming that it takes a certain skin tone,” she said. Hardgoods such as backpacks and tents offer buyers even fewer options: Most come in just one color, so shoppers are more likely to accept whatever meets their criteria for weight, capacity, and price. When it comes to tents, they’ll even choose yellow: The sunny hue makes tent interiors feel bigger and cheerier.

FEELING BLUE

What buyers won’t see in S17: innocent, happygo-lucky shades like bubblegum pink or seafoam green. “Color reflects what’s happening in the

The North Face Renegade Longline bra (MSRP $40) employes the tone-on-tone trend.

world,” said Todd, and the present onslaught of political upheavals, rape scandals, mass shootings and environmental degradations are dimming buyers’ optimism. “We’re seeing saturated, serious colors with more complex overtones,” said Todd. Instead, look for a wave of blue, which Woodman sees as an outgrowth of gray’s recent reign. “Blue has a universal appeal and richness to it that isn’t frivolous,” he said. The neutrals that have always dominated the outdoor realm will remain dominant, only now, they’re tinted with pinks, purples and other mineral tones that create more saturation. “They look moodier,” said Todd. Also look for androgynous hues. “We’re sharing more colors between men and women, and getting away from traditional female colors in favor of more progressive ones,” said Hunt. Tinted neutrals serve that goal, and fit with buyers’ desire for versatility: Sienna transitions to après-sport more easily than chartreuse. Thus, the bright colors that once characterized entire pieces of outdoor gear are now used as accents, said Chris Gill, design manager at Kelty. New for S17, the Hyphen Pack Tote uses classiclooking textured fabrics throughout and employs pop colors only in the roll-top collar. Strong colors also appear in retro color-blocking, which remains popular for S17 even as tone-on-tone layering gains steam. “Traditionally, [The North Face] has had a lot of bold color contrast, in pieces like the Mountain Jacket and the Denali Jacket, so it’s an iconic look for us,” said Hunt. It just goes to show that the hot colors aren’t always about the new—sometimes, everything old just feels new again. AUGUST 6, 2016 DAY 4

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8/5/16 4:08 PM

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GEARTRENDS DAYPACKS

BALANCING ACT

The latest daypacks walk the line between work and play. BY COURTNEY HOLDEN

Quiver of one (or maybe two)

Consumers (and Millennials in particular) have a host of factors driving them to opt for one do-anything pack as opposed to multiple, activity-specific packs. Not only are people looking to trim down the amount of “stuff ” they have, but with 63 percent of the U.S. population living in urban areas, according to a 2015 U.S. Census update, people have smaller homes and less storage space for all that gear. “There will be that customer who can afford to have six or seven packs for every purpose, but there’s a wider group who wants one pack that can cross over,” said Phil Hazeltine, product line manager for Kelty’s Wander Collection. This season, look for bags that are at home on both the daily commute and the casual dayhike, as well as those built for multisport athletes aiming to use the same pack on mountain biking, backcountry skiing and even casual paddling adventures.

Frontcountry looks, backcountry performance The ready-for-anything aesthetic is making heavy inroads into daypacks this summer, as seen by the wide assortment of companies adding modern, urban touches—such as cleaner lines, fewer stray straps and leather trims— to otherwise trail-worthy totes. "There are a lot of customers who want one bag to go between their normal, everyday life and to also use for a hike," said Nate Kuder, senior product line manager at Dakine. "[Brands are] trying to simplify packs and make them clean, while incorporating true benefits like cell phone pockets."

Everything in its place

Pack designers seem to have taken a page out of Marie Kondo’s bestselling organization bible, “The Life-Changing Magic of Tidying Up,” as seen by the uptick in brands going crazy for compartmentalization. “We all carry multiple electronic devices, cords and charging devices, and need ways to carry and quickly access [them],” said Eric Betz, Mountain Hardwear’s senior product line manager for equipment and accessories. Mammut is taking the trend even further, offering an option divided by an inner barrier that essentially turns it into two separate packs. The Seon Transporter 26 (MSRP $140) is ready for both business—with briefcaseworthy work compartments—and pleasure, with ventilated sections for climbing shoes or trail runners.

PHOTO BY COURTESY

Loud and proud

Bye-bye, plain old black. As you walk the floor this summer, it’ll be hard to miss the pops of heritage-inspired patterns and tongue-in-cheek prints. Be sure to check out The North Face’s so-ugly-it’s-cool Yosemite sofa print. “People are having with fun their packs,” said Meghan Martens, product manager of gloves, gaiters, shelter and gear for Outdoor Research. “It’s almost like an extension of their personality.”

Named after the largest waterfall in Sequoia National Park, High Sierra’s (#17041) Tokopah series may be built for the rigors and wonders of the trail, but a funky geometric pattern makes the line right at home on any festival ground. The 6-liter pack (MSRP $50) includes a 2-liter reservoir, reflective hits on both the front and back and a hidden helmet holder. Forty-liter and 65-liter models round out the series.

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GEAR TRENDS DAYPACKS

CONTINUED FROM PAGE 23

1. Improve your work/life balance with Dakine’s (#36043) 24-liter Nomad Daypack (MSRP $95), the perfect embodiment of an at-home-anywhere bag. Sleek, city-worthy aesthetics partner with a functional main zippered compartment, external storage panel and multiple pockets. Meanwhile, the breathable Air Flow backpanel— which features ventilated, contoured foam beneath mesh to allow for air movement between the pack and the wearer’s back—and contoured shoulder straps keep users comfortable out on the trail.

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2. Watching your weight? With climbing-specific shoulder straps (they’re shaped and tapered at the top to allow for enhanced freedom of movement when reaching on a route), multiple gear attachment points and a removable, harness-compatible hipbelt—all in a meager 29-ounce package—Montane’s (#BR317) Featherlite Alpine 35 (MSRP $145) is perfect for alpinists going fast and light. 3. Multisport athletes: Meet your next pack. Whether climbing, hiking, pedaling, paddling or even backcountry skiing—yep, it has vertical ski carry straps—the Dry Payload Pack (MSRP $149) from Outdoor Research (#17027) is ready for adventure. Completely welded and featuring 420-denier ripstop nylon enhanced with TPU lamination, this waterproof, 32-liter number means business.

5. The Blitz (MSRP $80-$100) from Black Diamond (#6013) is ready to take hard-charging alpinists from the base to the summit and back. Available in 20-liter and 28-liter sizes, this nimble pack is made with ultralight Dyneema fabric and features both a removable bivy pad and the brand’s proprietary ice tool PickPockets. Stash a phone in the lid’s waterproof zip pocket so it’s easy to grab for that selfie at the top.

PHOTOS BY COURTESY

4. Hey globetrotters! Need help optimizing organization for your trip overseas? Look to the Stand-by Modular Travel Pack (MSRP $250 for the nylon version, $300 for the canvas version) by Green Guru (#148). At 49 liters, it’s practically a multiday pack that can get all your gear from Point A to Point B. But it breaks down into five different compartments—a backpack, messenger, organizer sleeve and two duffel sacks—so travelers can take just what they need for the day and leave the rest back at the hostel.

OUTDOOR RETAILER DAILY

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CMY

We’re more than makers We’re a community of adventurers that make products for people like us—people who live, work, and play in rivers, lakes, and oceans. Great design, versatile function, and lasting value guide us to build a better drinking experience. #ItTakesADrop

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GEAR TRENDS MULTIDAY PACKS

EASY RIDERS

Custom carry

Micro-adjustability, chassis systems and high-tech hipbelts enhance consumer comfort in multiday packs. BY COURTNEY HOLDEN

Multiday pack production for S17 has an eye toward the individual, with brands touting custom-fit options and new methods for micro-adjustments. Naturally, the main motive for this trend revolves around comfort—a better fit enables better load carry, which ultimately results in a more comfortable pack—but manufacturers are quick to point out other benefits of enhanced adjustability. For one thing, the new technology makes it easier to do on-the-fly adjustments as the user walks down the trail, rather than requiring a pack dismount. It also boosts consumer confidence in their online purchase. “With the continued growth of e-commerce and national chain retailers, the ability to get a dialed and custom fit is more important than ever, as these channels don’t always provide detailed fit tutorials,” said Melanie Love, senior product manager for Kelty.

Weighing the consequences

Although some brands still cater to a summit-pushing crowd that demands a lighter and leaner pack, many companies have refocused on a broader consumer base that craves comfort—even if it makes the pack a little heavier overall. Indeed, a slightly heavier, yet more effective suspension system will better distribute pack load, translating to less energy expenditure on the trail. “The relative performance of the product is more than weight,” said Osprey Product Line Manager Erik Hamerschlag. “It’s how it works with you and on you and how you feel.” Other companies point out the durability and product longevity benefits of beefier materials. “We see consumers trending back toward gear that they can use, abuse and rely on when they’re out in the backcountry, even if it weighs a few ounces more,” said Luke Boswell, Mystery Ranch’s mountain product line manager.

Belt it out

A few brands are introducing new hipbelts, each promising to adapt to the user’s stride. Take the RotoGlide system from Arc’teryx, which slides up and down along a track, following the lengthening and straightening of the back. Kelty offers a parallelpivot design, which allows the hipbelt to fit closely against the user’s body during movement. The benefits of these new systems: more effective load carry, greater stability and increased comfort.

pro thru-hiker Andrew Skurka—and we suspect Marty McFly and the Doc had a hand in the naming process. 2. Defy gravity with Osprey’s (#4011) Aether AG (pictured; MSRP $290$330) and Ariel AG (MSRP $290-$330), updates on two of its most popular pack lines. Now built with a continuous suspended panel of lightweight mesh that extends from the upper torso through the lumbar area—what the brand has dubbed its Anti-Gravity technology—the packs easily handle

larger loads and transfer weight comfortably. Osprey also incorporated a convertible toplid, which can be removed and used as a daypack. Look for the Aether in 60-liter, 70-liter and 85-liter options, and the Ariel in 55-liter, 65-liter and 75-liter sizes. 3. The waterproof Mountain Hardwear (#26001) Ozonic 60 OutDry Women’s Backpack (MSRP $270) is built for long treks in rainy weather. Customizable suspension dials in fit, while the HardWave backpanel

conforms to the curve of the back, ensuring even weight distribution. 4. Gregory (#6027) shot for the sweet spot between bare-bones ultralight and deluxe when creating its new Aerolon Series (MSRP $160-$250). The men’s Paragon 68 combines an aluminum, customizable suspension with a meshencapsulated ventilation system to provide energy-efficient airflow and dynamic load management. Bonus features: a convertible hydration sleeve/ daypack and integrated raincover.

PHOTOS BY COURTESY

1. Sierra Designs’ (#24016) Flex Capacitor 40-60 (MSRP $190) has plenty of bells and whistles, but no unnecessary bulk. Case in point: a patent-pending gusset system runs down the pack’s center, allowing the circumference to expand and grow pack volume by 20 liters (from 40 to 60 liters) with the simple adjustment of a few straps. Meanwhile, the Y-FLEX suspension system uses DAC Pressfit aluminum tubes and a custom hub to minimize weight and maximize comfort. The pack was designed with help from OUTDOOR RETAILER DAILY

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GEAR TRENDS KAYAKS

ALL ABOARD

Easy-to-use pedals and fishing features rise to the surface. BY EUGENE BUCHANAN

Hands-free propulsion

Paddle, schmaddle. That’s the feeling of companies turning to hands-free propulsion systems to power paddlecraft. First there was Hobie, which pioneered hands-free paddling about two decades ago. Then came companies like Native Watercraft. Hopping on the trend this year are Wilderness Systems, debuting its new Helix MD Motor Drive and Helix PD Pedal drive; Jackson Kayaks, which is adding pedal-drive power to its Coosa fishing kayak; and Old Town Canoe, which is unveiling its Predator PDL pedal-drive fishing kayak. “Propulsion is the next frontier in kayak fishing,” says Confluence marketing director Evan Lyendecker. “More designs are emerging with these compatibilities as more fishing tournaments allow motorized or pedal-driven kayaks. The ability to propel a kayak without a paddle is driving the sport’s growth.” As for Jackson’s entry into the hands-free propulsion category, it’s expecting to turn far more heads than those of fish. “It will arguably be the biggest news in kayaking this year,” says Jackson’s James McBeath.

A boat Inspector Gadget would love From outfitting that adjusts in three directions (seats that can move forward, backward and up and down) to customizable options for the fishing kayak market (fish-finder mount, anyone?), boat builders are charging forward with bells and whistles that let every type of paddler find the perfect vessel. Today’s craft are fully customizable, with everything from changeable storage capabilities to tracks for accommodating electronics and more. “People like to personalize their boat, depending on the type of fishing and paddling they do,” says Native Watercraft’s Woody Callaway. “We make it easy for them to mount what they want, where they want it.”

The family that boats together…

Packability a plus

With more and more consumers living in urban areas without a surplus of storage, finding innovative ways to shelve kayaks when not in use is crucial. SUP companies capitalize on this via inflatables; kayak companies do so via innovative breakdown models designed to fit space constraints as well as pocketbooks. “We focus on solving the two major pain points of paddling—storage and transport—by using durable, lightweight materials and a patented folding pattern to create a boat that can be stored behind your couch, transported in your truck and assembled in minutes,” says Oru Kayak Director of Marketing Andy Cochrane. CONTINUED ON PAGE 28

PHOTOS BY COURTESY

Oru Kayak (#VO2088)—whose boats fold, origami-style, from briefcase to kayak—launches three new models at this year’s show, including the CoastXT (pictured; MSRP $2,499), Bay ST (MSRP $1,599) and Beach LT (MSRP $1,299). Each comes with improved features making the boats easier to assemble, transport and store. A new locking zipper system makes sealing the boat a quick, singular motion; a new hull increases speed and legroom; and the addition of deck lines ups safety.

Paddlesports are among the most family-friendly activities out there, and to that end manufacturers are catering to the whole unit: paddlers young and old, large and small, solo and tandem. There are even models that let you cart along the family dog. “There’s a marked growth of family interest in rec kayaking,” says Confluence’s Lyendecker, basing his findings on recent company dealer panels. Family-friendly features include more stable hulls, additional cockpit wells for Fido and the kids, built-in coolers and drink holders. And it’s not just for touring the flats, with companies like Jackson Kayaks debuting a new kid-sized freestyle kayak at this year’s show.

OUTDOOR RETAILER DAILY

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7/24/16 5:38 PM

Celebrating the 40th Anniversary of Mountains-To-Sea Trail, NC.

SUPP

Photo by Melissa Thompson, Courtesy of Friends of the Mountains-to-Sea Trail

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7/18/16 12:09 PM

GEAR TRENDS KAYAKS CONTINUED FROM PAGE 26

1. Innova Kayak (#35066) debuts its new Solar 410 C inflatable kayak (MSRP $759), which packs down into a 21-by-16-by-10-inch footprint (store it under your bed or in your closet) and even converts to seat one, two or three passengers. It weighs 37 pounds, so you can carry it on a plane or toss it into the car trunk, and its width and seat adjustability mean you can use either a canoe or kayak paddle (other boats are typically either too wide or two low to allow this). You’ll also be doing your part for the planet; All Innova kayaks are made from recyclable rubber, and the

company will recycle your boat when you’re ready to retire it. 2. The Native Watercraft Ultimate FX Propel 13 is a 13-foot-long fishing machine (MSRP $2,949) that features the brand's updated Propel Pedal Drive System (designed to be faster and more efficient than previous versions). Other features include an easy-turn rudder system, anchor trolley, paddle and open-deck storage, built-in transducer mount, battery box for electronics, groove tracks for mounting various accessories, and adjustable thwart box for extra storage.

3. The Athena 100X (MSRP $399) is Pelican’s (#34113) new women's sit-inside kayak. It's svelte, weighing just 35 pounds, and measures 9 feet, 8 inches long with a sleek, 27.5-inch beam. A 55-inch-long cockpit offers ample wiggle room, while fore and aft storage hammocks create plenty of space to stash gear. And it’s built to last with polyethylene construction, so there's no need to worry about dings. Other features include elastic bungee cords on the deck, adjustable footrests, knee pads, smartphone holder, bottle holder and the supportive, padded ErgoFit seating system.

4. After three years in development, Old Town Canoe (#32113) gets into the pedaldrive game with its new Predator PDL (MSRP $2,800), offering hands-free kayak control with just 16 inches of draft for navigating shallow waters. Measuring 13 feet, 2 inches, the boat comes with a new pivot and docking system allowing users to go from parked to pedaling (or vice versa) in seconds, and to more easily avoid obstacles and beach the boat. The PDL drive system comes with forward and reverse modes, padded pedals for bare-footed use, and it weighs just 21 pounds, making the console easy to transport.

5. Jackson Kayak (#34127) enters the pedal-drive game with the 12-foot, 4-inch Coosa FD ($MSRP TBD), a hands-free version of its Coosa HD fish kayak. Slightly longer and wider, with less rocker, the paddlefree craft tracks better than the original while still offering maneuverability. Complete with forward and reverse, it comes with a new Elite Seat frame, which lets you raise or lower the seat or move it forward or back to maximize your pedaling efficiency. YakAttack track systems allow you to customize the craft with a variety of accessories, such as rod holders and camera mounts.

PHOTOS BY COURTESY

OUTDOOR RETAILER DAILY

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GEAR TRENDS SUP

SUP STYLE

The latest paddleboards are lighter, tougher, more affordable and just plain better looking. BY EUGENE BUCHANAN

A value proposition

If people are ponying up for a SUP, they want the board to last. BIC uses materials like epoxy-based Ace-tec, while Boardworks adds strength with materials like Innegra (a tough, multifilament polyethylene fiber), carbon netting and carbon fiber blends. “Materials are evolving, as is the demand for durable boards at affordable prices,” says Boardworks’ Gretchen Gamble. “People want to try before they buy, resulting in more rental facilities, which require

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boards that can withstand abuse.” Long-lasting SUPs don’t necessarily mean higher price tags, either: More affordable construction practices are resulting in savings passed onto the consumer, as seen in Hala Gear’s new Rival boards, all priced under $1,000.

Inflatable blows up

Inflatable SUPs were once considered inferior to their hardshell cousins. That’s no longer true as manufacturers come up with innovative ways to add strength and rigidity to blow-up boards, from Hala Gear’s Inflatable Composite Technology (which uses carbon stringers to enhance rigidity) to thicker profiles and higher thread counts in drop-stitch construction. Storage constraints also give inflatables a leg up. “When people leave for the weekend, they’re not just going to paddle, but also to hike, bike, climb and fish,” says NRS brand manager Mark Deming. “With space in and on the Subaru limited, they need gear that’s compact and easy to transport—and easy to store in smaller houses back home.” CONTINUED ON PAGE 34

BIC (#38127) debuts the 12-foot Cross 12 (MSRP $1,350), combining all-around surf and touring features, such as a slight keel. Made from Ace-tec epoxy construction, which enhances rigidity without adding weight, its 35-inch width and flat deck make it a super-stable touring board for everything from yoga to angling, while still retaining shredability for the occasional wave.

PHOTOSBY PHOTO BYCOURTESY COURTESY

Bling is king

If you can’t woo customers with performance details alone, do so with pizzazz. That’s the route many companies are going by placing a bigger emphasis on graphics. “As far as design trends go, a lot of brands are trying to stand out more so now than ever,” says Surftech creative director Steve Jones. “A lot of bright and elaborate designs are coming out. We’re focusing on consistency and fluidity in our designs, from logo implementation to colorways. We want to not just create nice-looking boards, but a collection.”

7/26/16 12:08 10:08 PM AM

Please visit us in the middle of the western hall. Booth #38167

Â©2016 Timex Group USA, Inc. TIMEX is a registered trademark of Timex Group USA, Inc. in the US and other countries. IRONMAN and MDOT are registered trademarks of World Triathlon Corporation. Used here by permission.

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GEAR TRENDS SUP

CONTINUED FROM PAGE 32

1. Designed for durability, the new 10-foot, 6-inch Rukus (MSRP $999) is what Boardworks (#38133) calls “virtually indestructible.” Its toughness and stiffness come from a dual sheet made from a combination of polyethylene and carbon, as well as Kevlar internal rail reinforcement. Even the seams are solid, adding a fiberreinforced PVC strip for external protection. 2. While it’s a mouthful, Surftech’s (#38130) new Escape Sport Touring TEKefx (MSRP $1,499) is a versatile tourer built for both waves and flatwater. Measuring 11 feet, 6 inches long and 28 inches wide and built with a compression-molded EPS foam core, it blends stability, glide, efficiency and speed. Features like a low-volume nose and displacement hull help diffuse waves, and a slightly concave standing area enhances glide. The recessed deck gives paddlers a more stable ride. Bonus: green graphics, with classic bamboo veneer and high-gloss finish.

3. Hala Gear (#PV1025) introduces its 10-foot Straight Up and 10-foot, 10-inch Hoss (pictured; MSRP $949 each, including paddle and bag) in the new Rival construction line, designed to get more people out on the water. The drop-stitch construction process has been streamlined to provide a more affordable option for consumers looking to get into the game. Also soon to come in the Rival line is the 10-foot Asana (MSRP $1,079), designed as a stable platform for yoga.

PHOTOS BY COURTESY

4. Spearheading a new line of a whopping 16 new inflatable SUPs for S17, NRS (#32073) hops on the versatility bandwagon with the 10-foot, 3-inch Thrive (MSRP $1,095), measuring 32 inches wide and five inches thick for touring, yoga and more. “It’s an all-around board, as opposed to our river-specific or touring-specific boards,” says NRS’s Karen Woodard. “We have a broader line this year to clearly convey and cover all types of SUPing.”

LATER. LONGER. LASTING.

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GEAR TRENDS PADDLESPORT ACCESSORIES

FROM PADDLES TO PFDS

Brands float more gear customized for women, SUPers and anglers. BY EUGENE BUCHANAN

SUP is up

With SUP still riding a wave of popularity, brands are seeing opportunity in designing accessories just for this market. Paddlers may not need as much gear to hop on a SUP as they do for more conventional boats (in warmer, non-river locations, many even forsake

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a PFD), but SUP-specific paddles, life jackets and even footwear are hitting the shelves. “Stand-up paddleboarding has opened up a whole new life jacket market for us,” says Mandy Giles of Astral Designs. “It’s one of our fastest-growing categories.” Many SUP PFDs are worn around the waist, making them less cumbersome than kayak-specific PFDs, and deploy via a CO2 cartridge when needed.

Go fish

Fishing kayaks are tops in boats this season, so it makes sense that fishing-specific accessories would follow. From paddles with measurement markings, to PFDs with built-in lure shelves and accessory pockets, to boat add-ons that accommodate everything from fish finders to depth gauges, fishing in particular is attracting the lionfish’s share of design attention in paddlesport accessories. “Kayak fishing is by far our fastest-growing segment,” says Andrew Stern of Bending Branches, which is introducing a new angling paddle at this year’s show. CONTINUED ON PAGE 38

Women have different builds than men, so why not make a paddle specifically for them? That’s the theory behind Aqua-Bound’s (#35105) new Lyric (MSRP $139), the company’s first femalespecific SUP paddle. Weighing just 1 pound, 6 ounces, with a carbon shaft and polymer blade, it has a 10-degree bend for easier propulsion and breaks down into either two or four pieces.

PHOTOS BY COURTESY

She gear

Female paddlers are less and less willing to make do with unisex gear. And paddlesports companies are listening. “The women’s market is huge for us,” says MTI’s Lili Colby. “Women like a certain fit in their PFDs. They want one that doesn’t squash ‘the girls’ or push them outside the vest.” MTI addresses this with its Adjust-a-Bust memory foam pads, which add bust support on the inside of the vest and spread out the pressure. Adidas Outdoor is also getting on board. “Our new water shoe and stretch jacket line speak to the growing category of women’s paddlesports accessories,” says managing director Greg Thomsen. “They allow women to perform at their highest level, without sacrificing fit or style.”

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1. Sea Eagle (#34105) turns inflatable kayaks and even SUPs into versatile rowing (and fishing) machines with its new QuickRow Frame (MSRP $499 with cushioned swivel seat and oars/ oarlocks). The rowing platform straps onto most inflatable kayaks and SUPs via D-rings, letting users row where they’d otherwise have to paddle. Complete with optional rod holders, it also increases propulsion efficiency with its 7-foot, 10-inch aluminum oars with fiberglass blades. Bonus: The seat swivel 360 degrees, letting you row forward or backward.

CONTINUED FROM PAGE 36

2. Designed for the SUP and fishing markets, Astral’s (#38104) Airbelt (MSRP $120) eliminates the bulk of a typical PFD without forgoing the flotation. Made from high-denier nylon and polypro webbing and with universal sizing, the Airbelt stays out of the way behind the wearer’s waist until he or she deploys the C02 cartridge by pulling the toggle. Then, much like an avalanche airbag, it converts into a buoyant airbag for safety. 3. Playing off the success of its zipat-the-waist Idol drysuit, Kokatat (#33059) unveils its Habanero liner (MSRPs $169-$179), a paddlingspecific one-piece compatible with all Kokatat drysuits (including those with zippers fastening around the waist rather than across the torso). Made from heavyweight, recycled Polartec Power Dry, the drysuit

employs integrated thumbholes for easy layering, while its fleece back provides comfort, warmth and moisture management. Lighter-weight Polartec grid fleece lines the underarms, cuffs, neck and ankles for freedom of movement. 4. With an innovative rear-entry system, Level Six’s (#38141) new Fjord drysuit (MSRP $925) is geared toward expedition paddling with a 2.5-layer waterproof/breathable nylon body and 3-layer waterproof/breathable nylon panels in high-wear areas. The rear torso entry eliminates the restricted feeling of having a zipper across the wearer’s chest. Combined with its incorporated suspenders, wearers can also take off the top portion of the drysuit and still move around comfortably. It comes with latex wrist and neck gaskets; a vented outer collar with sidewinder zipper, bent so the slider doesn’t hit your chin; a fleece lining and detachable hood; integrated 3-layer waterproof socks; and a doubletunnel waistband to keep water out of the boat. 5. NRS (#32073) rolls out a new drybag line with its Ether collection (MSRPs $20-$45), which walks the line between heavy-duty and ultralight drybags. Made from 30-denier, siliconeimpregnated ripstop nylon with welded seams, it comes in an envelope shape with a watertight fold-down closure for easy stowing.

PHOTOS BY COURTESY

GEAR TRENDS PADDLESPORT ACCESSORIES

TIME FOR A

State leaders are putting Utah’s recreation economy and local jobs at risk with a plan to take over outdoor spaces that belong to all Americans. To pay for managing those lands, Utah would have to close access and sell America’s public lands to private developers. The attack on public lands will hurt Utah’s $12 billion outdoor recreation economy and the thousands of jobs it supports. Utah’s leaders need to make a U-Turn and start respecting public lands—before they drive our recreation economy and jobs off a cliff. LEARN MORE:

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GEAR TRENDS CLIMBING EQUIPMENT

RISE OF THE GYM

New climbing equipment supports indoor and outdoor climbers alike. BY MORGAN TILTON

Safety, safety, safety

With more gym climbers gravitating toward the crag, safety equipment has been reinvigorated. What’s new: More variations on assisted braking devices, which help guides and teachers who are in large groups with student climbers, points out Blair Williams, Edelrid North America sales and marketing director. The tools also assist novice belayers as they

learn the sweet spot of the rope brake, and help to bridge weight gaps between climbing partners. This year, Edelrid discontinued ATC devices altogether. “In 15 years, it will be as hard to find an ATC device as it is a figure-eight device,” said Williams, referring to an out-of-favor type of belay device. “Ethically we couldn’t sell ATC devices anymore. They are the number-one cause of accidents outside or indoors. That decision represented thousands upon thousands of dollars in revenue—but why would you loan a car without seat belts to someone you love?”

Lighter and stronger

Even as the newbie climbing population swells, brands aren’t overlooking advanced athletes who are seeking big objectives, such as multipitch climbs, speed linkups (meaning: ascending multiple routes back-to-back, and quickly) or long days on rock. “On one level, beginner gear is becoming more userfriendly, while at the upper level, equipment is continuing to advance by shedding weight and gaining strength with new materials,” said Dave Hugar,

marketing director of Petzl America. Petzl is replacing the usual Dyneema or nylon with high-modulus polyethlyne (a progressive lightweight, durable material) in the new Pur’Anneau sling. Another example: “Tweaking the geometry of a carabiner minutely and adding or removing bits of material,” to increase strength ratings, kilonewton by kilonewton, said Jesse Mattner, managing director of CAMP USA.

Retail forecast

Wouldn't it be convenient to pick up an extra 'biner or try on a harness right at the gym? Soon enough, more retail outlets may start opening at local indoor crags. To stoke the business expansion possibilities, close to 500 climbing gym owners attended a recent presentation that was hosted by the Climbing Wall Association, said Mark Busby, climbing category manager at Scarpa (a panelist at the session). Just don't expect huge inventory: “The climbing gym shouldn’t try to be the next REI,” said Busby. “The idea is to have a tight product offering that isn’t beyond the scope of what [a climber] will use at the gym.”

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PHOTOS BY COURTESY

Fitness training

Climbing gyms are continuing to pop up across the U.S. To assist the growth, the sport’s indoor fitness training equipment is experiencing upward momentum, too. To point: Black Diamond introduces an industrial-strength Steel Live Wire GymDraw that’s super-durable and heavy-set—not suitable for an outdoor climber’s bag—to address indoor quickdraws that receive heavy traffic. And, milled out of aluminum (versus polyester or polyurethane), the unbreakable Mini Tech Footholds from Metolius provide petite-scaled artificial rocks, which are clutch for training.

1. CAMP USA (#1041) offers the Dyon (MSRP $14) carabiner featuring the patented KeyWire design: a new keylocking closure (with a larger contact area, which increases safety and strength without adding weight) and wire gate combination. The load sections are shortened, meaning teeny angles are added along the bean shape. The result: the incredible gate strength of 11 kN (the safety requirement is 7 kN.)

2. Edelrid (#3034) launches the Loopo Lite, which “at 2.8 ounces, is the lightest harness in the world,” claims Williams. Made with ultralight Dyneema for ski mountaineering and glacier travel, the harness's leg loops completely unlatch for easy exits without having to unclip from skis (MSRP $80). Edelrid also introduces the Skimmer (MSRP $100-$230), the lightest certified 7.1mm half and twin ropes ever brought to market, said Williams.

PHOTOS BY COURTESY

3. Petzl (#4027) introduces the Caritool Evo (MSRP $13), a tool holder that’s moveable (so the ice climber can choose where to place it) via a wire latch that conveniently fits anywhere on the harness. Capable of carrying six ice screws, the universal device can also tote ice axes or hammers.

4. Adding palm protection, Metolius (#3027) debuts the Belay Slave Gloves (MSRP $20) with a synthetic material that's five times more durable than goatskin. For boulderers, the Metolius Shortstop ($37) is paired with fullsized crash pads for additional ground coverage and protection. The ¾-inch-thick closed-cell foam features rear handles for spotters to graband-pull as a shield.

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Q&A

5 Questions for…

Ruthann Brown MARKETING SERVICES MANAGER, POLARTEC

companies were springing up every day. I was working for John Bouchard and Titoune Meunier at Wild Things. Every day absolutely vibrated with new ideas for stronger, lighter, better climbing clothing, packs and harnesses. We designed and built patterns, soft goods and even paragliders, and we played as hard as we worked. It was at Wild Things and working with the people there that I learned to strive to be the best, appreciate the people you work with, make the coolest gear you possibly can and have fun doing it.

2. WHAT HAS BEEN THE BIGGEST REVOLUTION IN FABRIC DURING YOUR TIME WITH THE COMPANY? a There are so many! But waterproof/breathables were a big breakthrough. We launched ours, NeoShell, in 2010. It’s amazing how well it works. Of all of our launches, that’s the one I was most involved with. The day I finally got a jacket made from it, I strapped on snowshoes and bushwhacked up the mountain behind my house. The whole time, I couldn’t believe that I really didn’t feel clammy at all, and when I was at the top the jacket wasn’t wet on the inside.

PHOTO BY PHILBRICK PHOTOGRAPHY

When Ruthann Brown started working for Polartec 25 years ago, the company was small enough that she hand-made samples for brand partners. Making clothes is in her blood, she says—her mom made her clothes when she was a kid, and her grandmother worked as a seamstress. Now, Brown’s part of the team working on Polartec’s latest project—a technical fabric called Delta, which works with the body to keep you cool while hiking. Check it out at Polartec’s booth—38041. 1. HOW DID YOU GET INTO THE OUTDOOR INDUSTRY? a The early ‘80s were such an exciting time in the outdoor industry. Visionaries like Jeff Lowe, Michael Kennedy, John Bouchard and Mugs Stump were pushing the boundaries in the mountains.

The sky was the limit for companies producing outdoor gear. We were just starting to discover color, fit and style. Companies were building specialized soft goods and better hardware. New fabrics were being developed to keep people warmer, drier and more comfortable. New

3. YOU DROVE EARLY ADOPTIONS OF POLARTEC FABRIC IN THE CLIMBING INDUSTRY. HOW DID YOU DO THAT? a When I came to Polartec, we were looking for a way to be viewed as an authentic player in the outdoor industry. We needed a way to connect with athletes and get them to experience our new fabrics. We created Polartec Challenge—a grant program where we awarded cash and Polartec clothing to outdoor adventurers doing the coolest expeditions each year. At first, I made all the clothing the winners wore. It was a small world; people knew me from Wild Things, and winners were friends of friends. Alex Lowe would crash at my house during the local ice fest, and while he was out climbing I would make Polartec Power Dry shirts for him

with sleeves that were long enough and bibs that fit him out of our brand-new Polartec Power Shield softshell fabric. He would bring the garments back to the company where he was working and show them the fabric. These sorts of connections often led to new fabrics being adopted by outdoor brands.

4. YOU CREATE SAMPLES FOR BRANDS. TELL US ABOUT THAT PROCESS. a Often, I would get a couple of yards of fabric sent to me, and the direction would be, “We have a meeting with Customer X, make something that will inspire them for climbing or running or lifestyle.” Eventually, demand far outpaced what I could make myself. Polartec grew, and manufacturing technology leapt forward. Our sales and product team needed more and better garments than what I could produce on my sewing machine. I continued to outsource and oversee our network of sales sample resources, from people who can design and make one garment, to cutters who produce hundreds of samples. What’s most rewarding to me is when a salesperson comes back after a customer meeting and says they were able to land a new account or a large program because they could give the customer a garment rather than just lay a swatch on the table. 5. THERE’S BEEN A TREND TOWARD HYBRID APPAREL. YOU REALLY UNDERSTAND FABRIC—HOW DO YOU KNOW WHAT WORKS TOGETHER? a If I was creating a garment, I would think about where it needs stability, and where it should be warm versus breathable. For a cross-country ski jacket, I might put Polartec Alpha in the front and cover it with ripstop nylon, and make the sleeves out of Power Stretch. It’s really just experience and knowing what you’re going for. It’s almost too intuitive to explain. —Kassondra Cloos AUGUST 6, 2016 DAY 4

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Q&A

5 Questions for…

Jon Hoerauf GENERAL MANAGER, ARC’TERYX

At 41, Jon Hoerauf is young to be an executive at a major international brand. But he got into the industry young, while he was in college. He later became the global product director of The North Face’s Summit Series. There were only a few brands he’d consider leaving TNF for, he says, and Arc’teryx was at the top of the list. They lured him away in 2012, then promoted him to general manager this spring. He lives on a small island off the coast of Vancouver, and recently gave his first interview as GM on his way to work—via ferry.

2. WHAT DO YOU LIKE BEST ABOUT WORKING FOR ARC’TERYX? a Our consumer loyalty is superhigh. We’re always trying to do things better, and differently. We’re based in beautiful Vancouver, with the coastal mountains in our backyard, and the ocean at our feet. What’s great is that a designer can come up with an idea for a jacket or a backpack and take a couple of days to make a production-quality sample, and then they can go test it locally and push it to the extreme. They can come back the next day and make tweaks, then go back out. In the span of five days in the workweek, you can have several iterations of a product. Our designers also collaborate with production engineers in one of our factories, which is about 20 minutes down the road. It’s one thing to build a prototype and tweak it and refine it, and it’s another thing to figure out how to build 3,000 of them. 3. RETAILERS ARE CONCERNED THAT THERE’S TOO MUCH STUFF OUT THERE, NOW THAT SEVERAL CHAINS HAVE DECLARED BANKRUPTCY AND CLOSED STORES. WHAT’S YOUR TAKE ON THE OVERLOAD OF PRODUCT?

a There are a lot of brands that are making very similar types of gear, and there’s not much difference between those products and brands. When brands try to follow each other and build similar product using similar technologies and similar price points, you get what I call “the sea of sameness.” I think we’re at a point right now where there’s a lot of that same product staring the consumer in the face. When brands have many different types of products like we do, you’re able to weather the storm. Brands that don’t have that sharp difference are affected more.

4. WHY LAUNCH INTO FOOTWEAR? a We thought we could build a better mousetrap. We took some of what we learned from apparel and equipment, and made that into a footwear solution. We’re young at footwear, but we’re already building every other part of the kit for the consumer to get outside. As for expanding into more products: You talk about all the product that’s out there, and I don’t ever want ours to become just a bunch of stuff. The answer to “Why are you making that?” has to be clear, and we have to make sure we continue to answer it. 5. SPEAKING OF YOUNG, YOU’RE A BABY COMPARED TO OTHERS IN THE INDUSTRY WITH YOUR JOB. WHAT’S IT LIKE TO BE A 41-YEAR-OLD GM? a I’ve actually never gotten that question. I think any leader needs to have a mind-set where they surround themselves with really smart and capable people. It doesn’t matter if you’re 25 or 55—you need to be confident in your own abilities and know where your blind spots are. I think some leaders have it, and some don’t. I don’t have an issue with taking cues from someone who’s been in the industry for 40 years, or someone who’s been in the industry for 10. It’s having an open mind-set, more so than it is age or experience. —Kassondra Cloos

PHOTO COURTESY OF JON HOERAUF

1. HOW DID YOU GET INTO THE OUTDOOR INDUSTRY, AFTER AIMING FOR MEDICAL SCHOOL IN COLLEGE? a I went to university in Michigan, and I thought I wanted to go into medicine. I was pretty interested in human physiology. About halfway through my university career, I started working for a little store called Playmakers. It’s a running specialty shop that also sells outdoor gear. There, I really got into the gear, apparel and footwear you need to have a great outdoor experience. I could take my interest in human physiology and apply that, as well. When I finished up my university career, I had a choice to make—did I want to go to medical school, or into the outdoor industry? I accepted an assistant buyer’s position at Playmakers and never looked back.

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7/18/16 3:51 PM

Q&A

5 Questions for…

Kristin Carpenter-Ogden

FOUNDER & CEO, VERDE BRAND COMMUNICATIONS

2. WHAT’S YOUR VISION FOR THE VENTURE? a [Without innovation], we’re running the risk of not remaining as absolutely special as we are as an industry. There’s a reason our industry weathers economic unrest. It’s a passion-driven industry. People buy the products that we offer because it amplifies their passion. They want to be outside in nature. If we don’t onboard new businesses, we’re going to see a stagnation in our growth.

Kristin Carpenter-Ogden traveled around the world for a decade as a journalist. In 2001, the founders of Metolius and La Sportiva called her out of the blue to ask if she would take over public relations for them. That evolved into Verde Brand Communications, which now has dozens of clients . CarpenterOgden’s side coaching and consulting business, Intrepid Entrepreneur, was selected as a Camber Outdoors (formerly known as OIWC) Pitchfest finalist. She wants to grow the outdoor industry one entrepreneur at a time.

3. HOW DO YOU DEFINE AN ENTREPRENEUR? a I believe that there are people who are just wired to be entrepreneurial. Even if their brands are huge, they still have, in many cases, entrepreneurial spirit. I started my first business, walking dogs, when I was 9. I’ve been scheming about starting businesses ever since. Even in college, I knew I was going to start my own company eventually. It’s looking at things the way a climber looks at a crack and wonders where it’s going to go. It’s like being a skier and looking up at a couloir and wondering if it’s ever been skied. We have a ton of

entrepreneurial-minded people in this space; it’s what founded the entire industry. No one can deny that.

4. WHEN IS IT TIME FOR A BRAND TO PARTNER WITH A PR AGENCY? a Sometimes you can get the cart in front of the horse when it comes to partnering with a firm. We work with startups, but we also have clients like Implus, Confluence and KEEN, and they’re very established. But to have a successful relationship, brands must understand who they’re trying to serve, and what that audience needs. They also need to consider the relationship to be a strategic partnership. Communication is key and expectations should be clearly defined from the get-go. If you don’t have clarity on how you’re going to get the best ROI from the agency partnership, it’s not going to work. The best partnerships come from long-term relationships between brand and agency. Brands who call because they want to get in The New York Times or O, The Oprah Magazine—that’s a red flag. 5. WHAT MAKES FOR GOOD PR? a It really boils down to storytelling. That’s such an overused word, but when I was a journalist, whether it was on staff with Shape or for Outdoor Retailer, I took an idea and packaged it for an audience. What hasn’t changed is that you absolutely have to have a pure, passion-driven story. We have more tools now than ever before. We can see, through data, what resonates with people. It’s become more fun, and more challenging. I love getting involved in the process from the design concept. That’s when we really see home runs. It helps us understand where things come from. I think it’s more and more important to give PR, or brand communications, a seat at that table. —Kassondra Cloos

PHOTO COURTESY OF KRISTIN CARPENTER-OGDEN

1. WHAT’S YOUR ELEVATOR PITCH FOR INTREPID ENTREPRENEUR? a It’s about helping the industry keep innovation front and center. We were founded by entrepreneurs and we need the innovation of founders to further what we offer. Intrepid Entrepreneur was launched to be the resource and community for entrepreneurs in the outdoor market, to provide help with creating start-up plans, building a team and growing. I’ve created everything for Intrepid from a place of need. None of this mentorship, help with resources and community was available to me as a new business owner. Now, we have access to online e-learning, and there’s a way to create a collaborative platform. There’s no excuse not to do it.

OUTDOOR RETAILER DAILY

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NEWEXHIBITORS MEET THE NEW KIDS ON THE BLOCK

Can Cooker

“ While everyone else was having fun, I was behind the grill for hours cooking for everyone. It just didn’t seem fair, so I created Can Cooker.”

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Food cooked in the Can Cooker retains its original colors, flavors, vitamins, textures and nutrients.

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The wide-mouth lid allows for easy loading, stirring and serving.

THE PITCH: For years, Seth McGinn and his wife, Sonja, spent weekends in their Nebraska home hosting large family gatherings—and when we say large, we’re talking more than 50 people. After spending hours behind the grill at these massive parties, he remembered

PHOTOS BY COURTESY

Nube9 THE PITCH: Nube9 is a sustainable activewear brand with a wearable mission: Use art, fashion and sports to inspire conversations about mindful consumption. Garments feature graphics created in collaboration with artists, activists and athletes, intended to inspire individual change. Our silhouettes take the stylesavvy outdoor recreationalist and environmentally conscious urbanite from street to trail and gym to office. We design, source and produce in the U.S., provide fair wages, strive for zero waste and practice closedloop production. nube9.com

his grandfather’s old way of cooking—an adapted dairy can he filled with veggies, meat, potatoes and beer. The wheels started spinning and Seth began experimenting. The Can Cooker is a widemouth aluminum vessel that lets you combine different foods, spices and liquids

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Booth V02382 Each garment contains between 5 and 36 recycled plastic bottles.

Garment art reminds us of our collective impact: 60,000 plastic bags are used every five seconds in the U.S.

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AUGUST 6, 2016 DAY 4

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NEW EXHIBITORS

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Slyde Handboards “ We founded Slyde Handboards to give people a fun and easy surfing experience no matter their age or skill level. Slyde Handboards was born out of a passion for riding waves and seeing huge smiles on people’s faces.” — Steve and Angela Watts, founders and owners

Adjustable hand straps for a secure fit

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Booth D245

Support mount reduces stress on shoulders, wrist and back.

“ We aim to bring the joy of kayaking to thousands of new paddlers, and to get those who thought they had to give it up a chance to get back out there. You’ll be amazed at the distances you can paddle without getting sore or fatigued, especially in windy conditions.”

Use the paddle angled or straight.

Angle Oar works with most sit-in and some sit-on-top kayaks.

THE PITCH: The patented Angle Oar opens up new possibilities for people who didn’t think they had the strength or endurance to kayak due to shoulder injuries, health conditions or general ability. Our mount system supports the weight of the kayak paddle, reducing joint stress and requiring a smaller range of motion. Using a gentle rotary movement of the forearms (much like pedaling a bicycle with your hands), you’ll glide through the water with minimal effort. The Angle Oar is great for anglers who can now paddle with one hand and fish with the other. Use it angled or straight, with or without the mount. angleoar.com

PHOTOS BY COURTESY

— Meg McCall, founder

OUTDOOR RETAILER DAILY

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UN1TED

A great running vest deserves a revolutionary bottle. And that’s why Ultimate Direction teamed up with HydraPak. Our flexible bottles are 100% BPA free, ultra-light and have a Beyond™ lifetime guarantee. The #1 choice for technical hydration for over a decade.

BODY BOTTLE™ 500 BY HYDRAPAK — SJ ULTRA VEST 3.0 BY UD

ADVENTURE DRIVEN HYDRATION

Get the details at hydrapak.com

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NEW EXHIBITORS

SEE IT HERE

Blue Freedom

Booth PV3242

Powers any rechargable device.

Includes a built-in 5,000 mAh battery and LED lights.

Also provides reliable power for emergency communication and disaster relief.

It measures 7.9 inches wide by 2.3 inches tall.

—Benedikt Schröder, CEO

C O M E

S E E

THE PITCH: The mission of Blue Freedom is to give people who have no access to the power grid the freedom to produce energy themselves. Millions of people around the world urgently need energy to escape the cycle

U S

A T

to charge mobile devices day and night, in any weather condition. Blue Freedom encourages people to produce energy in an economically and ecologically responsible manner. bluefreedom.net

of poverty. Our focus is on capturing the energy of flowing water, because it is a renewable and sustainable power source more constant than solar or wind. The Blue Freedom micro turbine allows outdoor enthusiasts

B O O T H

PHOTOS BY COURTESY

“At just 20 ounces, Blue Freedom is the world’s smallest hydropower plant. Anyone with access to flowing water can use it to produce and store electrical energy in an environmentally friendly way.”

Works at night and any in weather condition, in running water and up to a depth of about 8 inches.

# BR733

DON’T JUST WORK OUT. ROCK OUT. SPARK CARDIO + MUSIC GPS FITNESS WATCH

A FITNESS WATCH WITH HOURS OF MUSICAL MOTIVATION INSIDE.

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SEPTEMBER 26-28, 2016 We’re excited to bring the 2016 OIA Rendezvous to Colorado, home of OIA and a major hub for the outdoor industry and outdoor recreation.

SEE YOU IN DENVER

The 2016 OIA Rendezvous educational tracks:

DON’T DELAY. REGISTER NOW!

T T

outdoorindustry.org/events/rendezvous/

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WHO IS YOUR CUSTOMER? A special thanks to our generous 2016 Outsiders Ball sponsors who made this amazing event possible!

PLATINUM

SNEWS ✸ Backpacker ✸ Embassy OIA ✸ Outdoor Retailer ✸ REI SportsOneSource ✸ SSI Data The Conservation Fund ✸ The North Face Vasque ✸ Wolverine Worldwide Foundation

GOLD

Cat Footwear ✹ Chaco ✹ GSI Outdoor ✹ Merrell Saucony ✹ SmartWool ✹ Sperry ✹ THULE Timberland ✹ Wolverine ✹ DuPont Sorona

SILVER

JanSport ✷ LifeStraw ✷ Marmot ✷ Mountain House Mountain Khakis ✷ Uinta ✷ Underwood Wine Co. ✷ Vibram

BRONZE

Learn what outdoor consumers buy and how to better target them with ConsumerVue.

outdoorindustry.org/ consumervue

WE ARE THE OUTDOOR INDUSTRY. BE A PART AND JOIN OIA.

Burton ✷ DownTek LCI Brands / Lewis N. Clark ✷ Leatherman National Parks Conservation Association Robert W. Baird & Co.

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NEW EXHIBITORS

B.Redi Salsa

“When you want a kick of fresh salsa in the backcountry but don’t want to deal with the weight and bulk of jars, B.Redi is the solution.”

SEE IT HERE

Booth PV1181

Comes in three flavors: Relleno, Tangy Tomatillo and Roasted Red.

One packet weighs only .6 ounce and makes 8 ounces of salsa.

Just add a packet to a cup of water, bring to boil, then let cool.

Use our mixes to make salsa to accompany any meal, or as a base for Chile Colorado, huevos rancheros or chile verde, to name just a few. B.Redi is a a rub, a dip, a

hummus-flavor-booster and even a pizza sauce. Add a little zing to your campsite with the backcountry’s most packable condiment. bredisalsa.com

with Romi Kristl P HOTO: Je ff Brockmeyer

THE PITCH: There is nothing else like B.Redi salsa. We take fresh veggies and spices, dehydrate them in small batches, then dry and crush them into a spicy powder.

PHOTOS BY COURTESY

—Tami Saucedo, owner

The source for fresh apparel ideas

ORSM16 Booth 40051

O R B o o t h #1 7 0 4 0 NATIV E YE WEA R . CO M

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U.S./Canada: info@conceptiii.com 732.530.1976 Europe: info@conceptiii.co.uk +44.1756.702100 www.conceptiii.com

7/18/16 4:24 PM

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#nalgene #love #fans #thankyou

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Wear More.Wash More. Wash Less

Polygiene Odor Control Technology

”In my personal testing of Polygiene treated gear I’ve found it to be very effective not only improving my enjoyment of running and skiing, but also allows me to skip laundry time more often – I hate to fold. Getting home from a long day of skinning or a 12mi training run, the last thing I want to do is laundry.” — Gear Institute by Tal-ee Roberts, April 2016

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.

WHAT WOULD YOU DO WITH 3 EXTRA DAYS? Polygiene keeps garments odor-free and wearable longer, saving water, energy, and time associated with repeated washing. Skipping one load of laundry per week adds up to three days of free time over the course of one year—less washing means more time to pursue your passions.

MEET US AT ORSM 2016 BOOTH 40051 polygiene.com

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THEGALLERY HOT NEW PRODUCTS AT SUMMER MARKET 1. At only 6.8 ounces, the

Ortovox Trad 18 can be stored away in its own interior pocket. When stowed, it fits easily into the bigger members of the Trad pack series and is ready to be deployed when you’re heading up a multipitch climb requiring just a small amount of storage for the day. (MSRP $69) #4001 ortovox.com

2. Designed for aerobic

activities in cold, wet conditions, Mishmi Takin’s Cayambe softshell features waterproof/breathable 3-layer, four-way-stretch fabric. It’s lightweight with decorative seam tape, and is lined with textured fleece to keep you warm without overheating. Zippered, pack-compatible pockets offer easy access to gear, and the hood is compatible with your helmet. (MSRP $300) #PV2303 mishmitakin.com

3. Molded around the contours of your feet, the Balega Enduro Vtech Quarter socks feature enhanced compression bands for an ideal support structure midfoot. Balega’s own Vtech Arch Support System provides a snug, supportive midfoot fit, while the protective cushioning, mesh panels and hand-linked seams ensure all-around comfort without restricting movement. (MSRP $13) #32150 balega.com

PHOTOS BY COURTESY

4. The North Face is bringing the popular shacket (part shirt/part jacket] styling to a women’s silhouette. The Campground Shacket features a relaxed fit made from a woven/knit hybrid. It has a three-piece hood with a drawcord, a buttonfront closure, on-seam hand pockets, welt chest pockets and a curved hem with slight drop tail. (MSRP $65) #35051 thenorthface.com

All product descriptions in The Gallery are provided by the companies and edited for clarity and space. AUGUST 6, 2016 DAY 4

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NEW PRODUCT GALLERY

coast of Mexico, the Howler Brothers Sayulita Watershorts have a slim profile with a drawstring closure, subtle elastic waist, pockets and printed stretch fabric. The quickdrying cotton blend is perfect for warm-weather pursuits. Storage options include a front pocket with drainage grommets, a back zipper pocket and a back flap pocket. (MSRP $59) #VO2082 howlerbros.com

2. The Sherpa Adventure Gear Jomsom

Hoodie is the perfect printed fleece for cooler nights and shaded hikes. The 100-weight fleece is just enough to take the chill off but not too heavy for layering. Featuring a unique Himalayan-inspired print, zippered kangaroo pouch pockets, media system and Lycra binding for a snug fit. (MSRP $90) #3000 sherpaadventuregear.com

3. Offering a temperature control upgrade for vacuum mugs, Stanley introduces QuickSip technology to cool your hot drinks to a palatable temperature 20 times faster. The insert will keep drinks at an ideal temperature for hours. Made to fit inside most car cup-compatible vacuum mugs on the market, QuickSip features Stanley’s exclusive Tempcore technology. (MSRP $15) #14001 stanley-pmi.com

4. A technical shoe for trail runners and mud racers, the V-Trail is an ideal off-road minimalist shoe that features Vibram 3D COCOON technology molded into the sole, providing rock-stopping protection. (MSRP $120) #34156 us.vibram.com PHOTOS BY COURTESY

1. Inspired by days spent on the Pacific

OUTDOOR RETAILER DAILY

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NEW PRODUCT GALLERY

1. Built to the highest standard for the biggest adventures, the Eagle Creek ORV Trunk sports Bi-Tech fabrics for maximum water and abrasion resistance. Use the Equipment Keeper to secure gear to the top of the bag. It has an expandable wet/dry compartment and a bottle opener. It’s the gear bag by which all others will be measured. (MSRP $369) #24017 eaglecreek.com

2. Beautifully designed and

constructed, with a lightweight insect repellent and sun-protective outer, the Craghoppers Adventure Jacket is just as functional as it is stylish. With eight pockets, an RFID protector, an included belt, side hand warmers and a mesh lining, this jacket does it all. (MSRP $150) #36189 us.craghoppers.com

3. GSI Outdoor’s Fairshare Mug II is a new version of their classic Fairshare Mug. The 1-liter mug is now more compact, with a ballistic foam cloth-insulated koozie. It features a high-performance sealing top and rugged carabiner loop for locking it onto a pack. (MSRP $16) #18017 gsioutdoors.com

4. Simple style meets premium performance with the Bogs’ Quinn Slip On Boot for men. The waterproof boot features an H2OGrip outsole for traction on wet terrain, an EverDry lining with Bogs Max-Wick to keep feet dry, DuraFresh biotechnology to fight odor and Rebound cushioning for lasting comfort. (MSRP $95) #30169W bogsfootwear.com

PHOTOS BY COURTESY

OUTDOOR RETAILER DAILY

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Quest 2.0 The ultimate travel and adventure underwear featuring SAXXâ&#x20AC;&#x2122;s BallPark Pouchâ&#x201E;˘. Designed for contact-free support, this 3D hammock-shaped pouch keeps everything in place, thanks to mesh panels that prevent skin-against-skin friction, and no exposed stitching for chafe-free comfort.

Come see us at booth #36170

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NEW PRODUCT GALLERY

Landmark Project’s 50/50 polycotton blend Appalachian Trail tee is a perfect piece to commemorate any time spent on the AT. With a custom cut, color and graphic designed by our team, each purchase supports at-risk youth as they learn to reach their full potential through outdoor trips and activities. (MSRP $25) #VO2093 thelandmarkproject.com

2. Native Shoes introduces the Liteknit

collection, showcasing the brand’s take on soft-top technology. The uppers are intricately blended and formed to the foot, resulting in a lightweight design. The marquee product in the line, the AP Rover Liteknit, has a shock-absorbent EVA midsole and outsole, a superfoam perforated insole and rubber heel and toe inserts. (MSRP: $95) #VO2183 nativeshoes.com

3. LifeStraw Go incorporates its two-stage filtration technology into a refillable water bottle. Stage one: A hollow-fiber membrane removes 99.9999% of bacteria and 99.9% of protozoa. Stage two: An activated carbon capsule reduces chlorine, bad odor and taste and organic matter. The hollow-fiber membrane filters 1,000 liters of water, and 100 liters through the replaceable activated carbon capsules. (MSRP $50) #39181 lifestraw.com

4. The women’s-specific Osprey

Dyna 6 hydration vest-pack provides bounce-free stability and is purposebuilt for comfort while running. Features include a full Airmesh backpanel, Hydraulics LT reservoir with QuickConnect, adjustable and removable dual chest straps and quick access to fuel and soft flasks, plus trekking pole storage and room for extra layers. (MSRP $110) #4011 ospreypacks.com

PHOTOS BY COURTESY

1. From thru-hikes to day trips, The

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NEW PRODUCT GALLERY

1. With a new feather-light

handstrap, this 10-ounce ergonomic FuelBelt Sprint bottle is the lightest on the market. Featuring BPA-free plastic, a durable handstrap collar, a Velco attachment that keeps the padded handstrap secure and a silicone push-pull bottle cap, the Sprint is available in an array of new color options. (MSRP $15) #32150 fuelbelt.com

2. Kamik’s children’s sandals are made

with comfort, protection and traction in mind, allowing kids to be outside all summer long. Features include breathable mesh, a quick-drying, moisture-wicking lining, adjustable heel, foot and instep Velcro straps and an antimicrobial footbed. (MSRP $40) #30027E kamik.com

3. Aventura’s Hollis Dress has stretch that adds comfort to this athleticinspired, everyday design. Side panels in a contrast stripe pattern are super-slimming and the delicate scoop neck is bra-friendly. (MSRP $87) #31041E aventuraclothing.com

4. The Deuter Gravity Haul 50 combines climber-designed features with the brand’s legendary carry system, superior quality and proven durability. A stowable back system tucks away to ensure snag-free hauls, while internal gear loops, daisy chains and a circumferential zipper provide security and easy access to gear. (MSRP $189) #4001 deuter.com

PHOTOS BY COURTESY

OUTDOOR RETAILER DAILY

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1. Adventure Medical Kits’ Ben’s Clothing and Gear 24-ounce premium insect repellent contains .5 percent permethrin to keep insects off you and your stuff. Apply to clothing, tents and other equipment for an extra level of protection against mosquitoes, ticks and insect-borne viruses, including Zika. The formula bonds to the fibers in the fabric for protection that lasts up to two weeks. (MSRP $16) #5017 adventuremedicalkits.com 2. The Enlightened Equipment Revolt

3. Yakima’s all-new SkyRise rooftop tent is designed for everything from festival weekends and family outings to off-road adventures. Featuring ripstop 220-denier nylon, Yakima’s tent is lightweight, breathable and resists condensation. The SkyRise also features tool-free installation and a large skylight. Available in two- and three-person options. (MSRP $899 to $1,350) #36155 yakima.com

PHOTOS BY COURTESY

Underquilt is designed to keep you warm in your hammock. The highquality and high-fill-power, waterresistant DownTek insulation combined with Karo baffles means down stays in position and fully lofted. The suspension is compatible with any hammock, and it can be adjusted easily from your perch. Available in multiple lengths. (MSRP $250) #Solitude Room (Marriott) enlightenedequipment.com

TOTAL PROTECTION CRAGHOPPERS IS GOOD FOR YOUR HEALTH

SOLAR SHIELD

Insect Shield® insect repellent apparel.

From lost ancient cities to safari plains, Craghoppers clothing is designed to protect you for every journey - repelling mosquitoes and other biting insects carrying diseases such as Zika Virus, Malaria or Dengue Fever.

Up to UPF50+ Sun-protective clothing.

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Whatever satisfies the soul is TRUTH. - Whitman

made of Eventure woven and technical stretch mesh fabrics, making it a lightweight and breathable hat that fits comfortably and dries quickly. The vibrant graphics and embroidery make this technical trucker a perfect fit for any activity, from the trail to the city. (MSRP $25) #38191 headsweats.com

2. The latest CEP innovation for pain SEE NEW PEAK 2 PUB SOCKS AT:

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ORBOOTH # 19019

and discomfort in the heel and sole, Plantar Sleeves provide superior comfort, arch support and a knitted massage zone in the plantar fascia area, offering improved circulation and pain relief. They’re ideal for everyday use as well as during workouts. (MSRP $40) #38197 cepcompression.com

3. The Icebug Mist2 RB9X is a lightweight, open-mesh shoe that maintains an ideal foot climate on hot summer days and perfectly crosses over from the trail to everyday activities. The wet weight of the Mist is almost the same as the dry weight, making it great for swimming, running, kayaking, SUPing or cruising around town. (MSRP $140) #BR532 icebug .com/us/ 4. Alpine Aire’s Classic Guacamole is made with ingredients you recognize: Hass avocado, onion, serrano peppers, tomatoes, red peppers, coriander, lime powder and salt. Prep is easy: Just add water, stir and enjoy. (MSRP $7) #24001 alpineaire.com

PHOTOS BY COURTESY

1. Headsweats’ Bigfoot Trucker is

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Vista Outdoor and its portfolio of leading outdoor recreation brands instill passion into products that help outdoor enthusiasts achieve independence and success in the activity of their choice. Visit us at booth #15041.

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NEW PRODUCT GALLERY

an upgrade of the proven Dutch-style bike panniers. Turn your bike into a gear-hauling machine, and do it with style. Made in the U.S. from upcycled materials, every bag is guaranteed to be unique and durable. (MSRP $100)#148 greengurugear.com

2. There’s nothing fishy about this

Kikkerland flask except for its shape. The unique fish design makes this stainless steel flask a nifty way to

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store spirits. (MSRP $15) #PV3039 kikkerland.com

3. Park, school or trail, the Hi-Tec Sierra Tarma Jr. fits perfectly into your child’s daily life. The rugged rubber outsole ensures stability and support on any surface. The Sierra Tarma features our unique Big-Fit insole system that allows your kids’ feet room to grow so the shoe lasts longer. (MSRP $60) #32149 us.hi-tec.com

PHOTOS BY COURTESY

1. Green Guru’s Double Dutch Pannier is

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Made from nature to stand up to the elements. Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish. It’s up to three times more durable than existing non-fluorinated repellents and delivers peak performance on cottons, synthetics and blends. To protect your performance fabrics, turn to the finish that’s sourced from nature.

Discover more at teflon.com/ordaily

© 2016 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company. The USDA Certified Biobased Product label is a registered trademark. The USDA Certified Biobased Product label is a certification mark of the U.S. Department of Agriculture. The bluesign logo and bluesign are registered trademarks of bluesign technologies ag. ®

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NEW PRODUCT GALLERY 1. From the trail to downtown, the Club Ride Boardwalk short is an everyday essential. Mechanical stretch-woven fabric is quick-drying and wicking and features include a seamless crotch gusset, RideLight Reflective accents, EZ Drop-In Side Pocket and our NoCrackBack. These shorts look as good as they feel. (MSRP $70) #PV2019 clubrideapparel.com

2. Introducing the Rx-compatible

Swivelink collection from Tifosi Optics, Inc. Swivelink technology adapts to any activity, thanks to the included removable sport and lifestyle arms. Just swivel, switch and repeat. The collection is available in a variety of standard or prescription lens options and three frame designs. (MSRP $70$90) #5011 tifosioptics.com

PHOTOS BY COURTESY

3. Made in the USA, the Tepui Ultralight is lightest in its size class on the market. The rooftop tent includes a comfortable mattress and has extralarge internal pockets, gear anchor points and bedding straps. The sleeping footprint is 56 by 96 inches. (MSRP $1,350) #36213 tepuitents.com

THROUGH THE PROGRAM EVERY LIFESTRAW PURCHASE PROVIDES A YEARâ&#x20AC;&#x2122;S WORTH OF SAFE DRINKING WATER TO SCHOOL CHILDREN IN INDIA AND KENYA.

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VIEW THE NEW COLLECTION a t B o o t h PV2 3 2 3 o r c o n t a c t u s a t T: 917 675 7254 E: u sa . sh o wr o o m@ J o u l es . c o m

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NEW PRODUCT GALLERY 1. re-fuel is keeping its customers

pumped and hydrated with the new 2-in-1 Bluetooth Speaker and BPA Free Water Bottle. Take this bottle to the beach, on a hike or camping with friends. (MSRP $30) #19027 re-fuel .com

2. Whether you’re walking, traveling

3. The all-new Treksta Nevado Low features NestFIT construction that works with the waterproof upper for superior comfort and breathability. The molded EVA midsole with a soft EVA insert and TPU heel support ensure secure comfort and on-trail stability, and the new trail-specific Hypergrip UTT (Universal Trail Traction) outsole delivers superior grip on a variety of trail surfaces. (MSRP $110) #32157 trekstausa.com

PHOTOS BY COURTESY

or just surviving the summer heat, MyPakage has changed underwear forever with the addition of the Pro Series Ice Fil. Using Ice Fil technology, these boxer briefs will cool the temperature of your most sensitive areas by up to 5 degrees. In addition, MyPakage’s Pro Series features a moisture-wicking, antimicrobial MyDry fabric to keep you dry and odorless during your most intense days. (MSRP $50) #BR336 mypakage.com

SEPTEMBER 26-28, 2016 DENVER, COLORADO ORSM FLASH SALE! $200 DISCOUNT CODE

The 2016 OIA Rendezvous educational tracks:

Visit: oia.outdoorindustry.org/RVflash Valid through August 8, 2016.

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It’s up to hue. With plenty of options across the entire Hydro Flask line, it’s easy to find a tone to call your own. Visit our booth to learn more about our new products and innovations.

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INSIDER’S GUIDE TO SLC

Insider’s Guide Psst—There’s more to SLC than the Salt Palace. Let a local lead you to the best, coolest, buzziest spots in town.

Tiffany Harrison

Owner, Wasatch Back Bettys Instagram: @wasatchbackbettys Years in SLC 30

“ At Wasatch Back Bettys, we are all about taking yoga out of the studio and into the great outdoors.”

BREAKFAST Head to Rye. The unique menu is filled with Asian-fusion dishes like the Breakfast Bowl with pork belly, rice, house kimchi, green onion and basted egg. But my fave is the Waffle & Whiskey, thanks to the yummy bourbon syrup. All ingredients are locally sourced, and Rye is not just for breakfast, either. They serve craft cocktail creations with lunch. 259 S. 500 E | 1.1 miles from the Salt Palace DOWNTOWN LUNCH Eva’s Bakery makes an amazing Shiitake Mushroom Croque. They’ve also got Roasted Beet and Avocado Toast on the menu, with house-made bread sprinkled with sea salt and drizzled with organic olive oil. 155 S. Main St. | .3 mile from the Salt Palace DINNER Don’t think that you can’t get awesome seafood in land-locked Utah. Current Fish & Oyster has the good stuff, all gorgeously prepared and fresh as can be. Whatever you do, don’t miss the oysters. 279 300 S | .9 mile from the Salt Palace

DRINK

PLAY

CAFFEINE FIX To get your coffee buzz before hitting the show floor, go to Three Pines Coffee. Aside from the regular espresso and chai, you’ll find lychee black iced tea and cold brew swirled with chocolate and vanilla. 62 E. Gallivan Ave. | .6 mile from the Salt Palace

LATE NIGHT Salt Lake is known for closing up early, but I really like to go to Coffee Garden. They’ve got a ton of different kind of desserts and drinks. It’s a sweet spot to hang out. They’re open early, too, so swing by in the mornings for liquid energy and a pastry. 254 Main St. | . 4 mile from Salt Palace; 878 E. 900 S | 2.6 miles from the Salt Palace COCKTAIL BAR Head to Good Grammar for aftershow drinks, a cool vibe and great food. The short rib melt with cheddar and fontina cheeses, carmelized onion and jalepeño cherry chutney is crazy-good with a salad topped with bacon viniagrette. I know it sounds like meat overload, but it’s worth it. Bonus: There’s a giant Jenga set out on the patio. 69 Gallivan Ave. | .6 mile from the Salt Palace

TOURIST SPOT Antelope Island State Park is about 45 minutes from downtown. It’s a beautiful island home to hundreds of bison. (Twelve were brought there in 1893 and the herd grew from there.) In the summer, there are lots of bugs because of the heat (pro tip: Score a bug spray sample from the show and bring it along), but it’s a great place to go if you’re new to the area. (Fee: $10 to get in; $15 and up to camp; 40.3 miles from the Salt Palace) SUNRISE RUN If you can get up early enough, head up Mill Creek Canyon to the Church Fork trailhead. It’s a beautiful trail with a 360-degree view of the Valley. It’s intermediate in terms of length and steepness, and about 5.3 miles out and back, but it’s definitely worth it once you get to the top of Grandeur Peak. Bring a headlamp. Bonus: Dogs are welcome. (14.9 miles from the Salt Palace) BEST CLIMB For top rope variety, head up Big Cottonwood Canyon to the Dogwood crag, which is great for beginners. Routes are rated 5.5 to 5.13a. (18.2 miles from the Salt Palace)

PHOTOS BY COURTESY (2); ISTOCK.COM (2)

EAT

OUTDOOR RETAILER DAILY

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BEST BEACH & SPORT SUNSCREEN

The ONLY brand in EWG 2016 guide to receive TOP RATINGS on both Mineral and Non-Mineral Sunscreens and Lip Balms. Check us out at Booth #31027E P R O T E C T • N O U R I S H • R E PA I R • H Y D R AT E beyondcoastal.com

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OUTDOOR RETAILER SHOW INFO

Summer Market 2016 Attendance Guidelines

Taxi Cabs

Only qualified members of the trade are invited to attend.

Taxis are no longer regulated by the government in Salt Lake City. Please be sure to establish your cab fare before you start your ride.

Trade Show

Wednesday, Aug. 3 - Friday, Aug. 5 9 a.m. – 6 p.m. Saturday, Aug. 6 9 a.m. – 3 p.m.

Utah Yellow Cab (801) 783-1556; utahyellowcab.com

Ute Cab Co. (801) 359-7788; utecabco.com

Registration

City Cab Co.

Now there are more full registration locations to serve you: West Entrance (across from Vivint Smart Home Arena) East Entrance (across from the Marriott City Creek)

Registration Hours

Wednesday, Aug. 3........8 a.m. – 6 p.m. Thursday, Aug. 4............8 a.m. – 6 p.m. Friday, Aug. 5.................8 a.m. – 6 p.m. Saturday, Aug. 6............8 a.m. – 2 p.m.

Shuttle Service

ISPO Online Lounge

Located on the upper level concourse of the South Lobby Open daily before and during show hours. The Online Lounge will also be fully operational on the day before the show opens and during the last day of set-up for all exhibitors.

Exhibit Hall

OR Show Management Office

Parking

Paperless Press Room

Business Center

The Business Center is located on the upper concourse in the northeast corner of the building.

No Photos

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call (801) 534-4705 to report name and company on badge, if possible. Approved media photographers will have a flag on their badge to help easily identify them.

Located near MR 150 (under the triple escalator) to treat minor health problems such as blisters, headaches, hangovers, etc.

Mother’s Room

A Mother’s Room is located under the triple escalator near MR 150.

Dogs at Outdoor Retailer

Salt Palace Convention Center 100 South West Temple Salt Lake City, UT 84101 Underground parking is available for $12 per day. The entrances are located on 200 South/200 West and 300 West/90 South. Additional parking is located across the street from the Salt Palace Convention Center at City Creek Mall.

First Aid and Medical Staff

Located in MR 257

Located in MR 254 C

The Retailer Lounge

Located in MR 254 B Overlooking the show floor, the Retailer Lounge is a quiet respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free Wi-Fi, charging stations, refreshments and—above all else—quiet. Located just beyond the Business Center.

Children at Outdoor Retailer

Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in or move-out.

We encourage you to use the awardwinning facility Camp Bark-a-Lot (campbarkalot.com). If you are planning to bring your dog to the show, please be sure to follow these simple rules: a Register your dog at the registration counter at the East Entrance. a Animals are not allowed on the show floor during move-in/move-out. a Sign a waiver agreeing to the rules and requirements. a Make sure to walk your dog outside regularly to avoid any accidents. a If an accident does occur, please notify Show Management immediately in MR 257 or by calling (801) 534-4705.

Transportation

There are a variety of transportation options available. The TRAX line runs directly from the airport to downtown Salt Lake, Uber and Lyft are widely available and Salt Lake has three private taxicab companies and many private car and shuttle services.

Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 a.m. to 11 a.m. Afternoon/evening shuttles run continuously as needed during the times indicated below. Shuttles will pick up and drop off at both the West and East Entrances.

FROM HOTELS: Wednesday, Aug. 3 - Saturday, Aug. 6 ��7:30 – 11 a.m.

FROM SALT PALACE: Wednesday, Aug. 3..... 4:30 – 8:30 p.m.* Thursday, Aug. 4......... 3:30 – 7 p.m. Friday, Aug. 5............... 3:30 – 7 p.m. Saturday, Aug. 6.......... 12:30 – 4 p.m. *Extended service to all hotels to accommodate for the Industry Party until 8:30 p.m.

For a complete list of hotels with shuttle service, please visit outdoorretailer.com/ shuttles. Sandy Hotels: Use TRAX for after-hours transportation needs.

TRAX

The TRAX light-rail system has service to and from the airport. Trains run daily from 5:30 a.m. to 11:30 p.m. Find schedules and plan routes at rideuta.com. BE A

SLC

INSIDER

Check page 78 for our locals’ favorite picks for restaurants, coffee shops, hikes, trail runs, bike rides and more.

PHOTO BY CARLO NASISSE

Badge printing only (approved, preregistered): North Entrance (near the Radisson) South Entrance (across from Holiday Inn Express)

(801) 363-5550; citycabut.com

OUTDOOR RETAILER DAILY

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Thanks to Our Summer Market 2016 Sponsors

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WINTER MARKET 2017 ———————

MARK YOUR CALENDARS ———————

JANUARY 9, 2017 SOLITUDE MOUNTAIN RESORT, SOLITUDE, UTAH

WINTER MARKET TRADE SHOW

JANUARY 10-12, 2017 SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH

WWW.OUTDOORRETAILER.COM

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ALWAYS ON Ultimate wearability meets everyday functionality. The Leatherman Tread travels everywhere you do. Roll up your sleeve and get to it with the multi-tool thatâ&#x20AC;&#x2122;s always on. Booth #7041

Tread with black diamond-like carbon coating | www.leatherman.com/tread | #alwaysontread

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SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Boom Booths

Save simple for another day; these elaborate setups bring the fun to the showroom floor.

PHOTOS BY LAUREN DANILEK (4); LOUISA ALBANESE

1. United by Blue (#BR517) brought the outside in, decorating its space with mulch, trees and some good-looking shrubbery. 2. Fjällräven (#14013) gave visitors a bird’s-eye view of the show floor. What, your booth doesn’t have a highline rope bridge? 3. Suspend disbelief (and, apparently, physics) at Hoka One One (#35091). 4. Patagonia (#13027) resuscitated dying gear at its mobile repair lab. 5. Sasquatch goes incognito with some custom shades at Sanuk (#35079).

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SCENE HAPPY HOURS

Our Cups Runneth Over

1. La Sportiva’s (#16027) slick glass vessel was a top freebie. 2. BACKPACKER’s (#22050) happy hour raised $610 for Big City Mountaineers. 3. A free enamel cup (with free ginger beer) awaits at Mountain Khakis (#18009). 4. Sperry (#32162) is still handing out its pint cups, gratis. 5. Leave No Trace got more than $700 courtesy of Primus’s (#13009) happy hour. 6. Stanley raised $3,711 for BCM from sales of its mugs and pint glasses. 7. Avex’s (#17037) globular glass drummed up cash for Protect our Winters and the Conservation Alliance. 8. Superfeet’s (#21027) happy quaffers raised $870 for the American Hiking Society. 9. Every $5 topo-themed cup sold at Lowa’s (#32128) event rustled up cash for Big City Mountaineers. 10. Proceeds from High Sierra’s (#17041) classy flask went to the Citypac Project. 11. The Pacific Crest Trail Association raked in $1,500 from Danner’s (#32177) beerfest. 12. Camelbak’s (#15027) bright yellow chalice raised $600 for the Conservation Alliance.

Summer Market’s bounty of happy hours range from full-on parties to feel-good fundraisers. One constant: Count on coming away with a sweet commemorative glass (not to mention a good buzz).

12 8

PHOTOS BY TK PHOTO BY MICHAEL HANSON

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McNett-OR-Daily-Day-4.pdf

6/23/16

12:23 PM

CMY

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NEWS QUIZ

Do You Speak Millennial? How well do you know the Millennial crowd in the outdoor industry? Drew Simmons, founder and president of Pale Morning Media, has put together a quiz to gauge if you’re as cool as you think you are.

1. What are the Millennials? A A mountain range in New Hampshire with a series of high summits named after reality show “celebrities.” B An influential demographic comprised of more than 80 million Americans born from the mid-1980s to the late 1990s. The group will make up more than 50 percent of the US workforce by 2020, and 75 percent of it by 2030. C The opening band at the Outdoor Industry All-Star Jam. Not bad, but they do look at their phones a lot.

2. Why should you be jealous of outdoor Millennials?

ILLUSTRATIONS BY GIOVANNI CORRADO LEONE

A As outdoor enthusiasts, they have come of age in a fully stocked world of beautiful woodcore, early-rise, flat-tail fat skis, avalanche beacons without that shrieking-whisper earphone thing, full-suspension-and-discbraked 29ers and merino wool everything. B As an outdoor industry workforce, Millennials are showing up just as the Outdoor Industry is hitting full stride. The Outdoor Recreation Economy is a rising tide nationally, creating true opportunities and career potential in nearly every category and every geographic market. C As a generation, by sheer virtue of their size and educational opportunities, the leaders of the Millennials will be the best of the best. Smart. Passionate. Talented. Clear eyes, full hearts, can’t lose. D Tinder. E All of the above.

exhausting. E Burt’s Tiki Lounge is closed. 4. Where do people think outdoor Millennials spend most of their time during Outdoor Retailer? High fiving each other inside the bespoke, cedar-paneled and citrus-enhanced IPA tasting rooms of Salt Lake City as they compare handcrafted vegan-oil-massaged leather “thank you” belts they’ve received from their artsy rooftop community garden board of directors. B Taking artsy photos of motorcycle campsites casually accessorized with 12-pound plaid wool backpacks and $900 Army tents. C Anywhere they can get a stainless steel keg cup. A

How do you get your mustache to stay like that? B Are you going to hike in those jeans? C If you’re not going to eat that gluten, can I have it? A

8. Which of these things do Millennials enjoy asking older generations? Mark all that apply. What’s a fax? Do you need help updating your iPhone? C What, exactly, is the situation that calls for zip-off hiking pants? A

ANSWERS

5. True or false: 1

Millennials are the future of the outdoor industry participant base, the future of the outdoor industry workforce and thus the future of the outdoor industry. B Generations have been bitching about the capabilities of next generations since dinosaurs roamed the earth. Or, at least since the 1960s. C Boomers and Gen-Xers are not great at size estimates. Any time a lot of Millennials show up for something like Coachella, they think it’s all of them. D Since when did Outdoor become a real business anyway? Get over yourself. You should be happy to have a job and spend as much time in Utah as you do. A

3. Why should you feel sorry for Millennials?

6. What do Millennials like most about the outdoor experience in 2016?

A As outdoor enthusiasts, they’ll find true “firsts” are near impossible to come by. C As the outdoor industry workforce, Millennials are entering a market which has hit a plateau. Competition is fierce for a shared consumer base in an ever-broadening marketplace. Innovation is rare. Gear may never get much better. And the whole “Winter is Coming” thing actually only applies to that HBO series with the dragons. D The acute whiplash from being told your generation is the “savior” and being pegged as a group of “narcissistic underachievers” must be

A Creative and engaging social media content. Memes! Contests! Instagram takeovers by @hikinghipster420! B Beards and plaid. C Summits, descents and the personal challenges overcome in a blue-sky setting. D The opportunity to get away from the Boomers and Slackers.

7. Which of these things do older generations enjoy asking Millennials? Mark all that apply.

2 3 4 5 6 7 8

b e Your call. Again, your call. All true, my friend. I hope it’s C. But it’s probably D. a, b and c. a, b and c.

SCORING 0-2 CORRECT ANSWERS Well, I guess the good news is that despite your loose grasp on generational demographics, you have excellent commitment to reading material. 3-6 CORRECT ANSWERS Meh. Ask your intern to fill you in. 7-8 CORRECT ANSWERS You know your Outdoor Millennial! Drew Simmons (@wickedoutdoorsy) is the founder and president of Pale Morning Media, a strategic public relations and creative communications agency specializing in the outdoor recreation industry. After hours, you can find him in the very Green Mountains of Vermont, hanging out with Millennials playing ultimate, fishing and skiing.

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NEWS CAR CAMPING

West Bound And Overland Old-fashioned "overlanding" is new again in the outdoor industry.

VERLANDING IS ONE of the top buzzwords of today’s outdoor consumer, melding advanced gadgets and sophisticated vehicle configurations to get beyond the usual campgrounds and trailheads and gain access to areas that few can reach without vehicle-assisted travel. Think of it as car camping, but tech'd out, rugged and way far from pavement. “Walking around OR, look at the displays and notice how many companies are using overlandrelated imagery in their displays and photo walls,” said Brian McVickers, chief business development officer for Overland International. “Pictures of Land Cruisers, vans and other vehicles are just about everywhere you look. It’s become a recognized element to the outdoor lifestyle of adventure.” Industry watchers say overlanding is the new backpacking, and brands are churning out more comfort-focused gear for spring. Everyone from old dudes who are too cool for RVs to Millennials are embracing this four-wheeled, but not fourwheeling, outdoor lifestyle. “The popularity of overlanding and van life is

by far one of the best things about working in the digital era,” said Lindsey Elliott, co-founder of the Wylder women-focused e-commerce and online community platform, from the show floor. “It’s no longer mandatory to be stuck in an office to be successful. We can downsize, work remotely and enjoy more time in the wild places we love. This is the era of the digital nomad.” Like so many things Millennial, however, overlanding isn’t actually a new trend. Automobile camping predated the tow-behind camper, which essentially led to the motor lodge and RV phenomenon of the 1950s through the 1970s. In 1919, according to an article in Atlas Obscura, a few “vagabond” car campers, including Henry Ford and Thomas Edison, embarked on a car camping expedition that required 50 cars, including one built just to keep their food refrigerated. Thousands of auto camps both municipal and private drew “overlanders” out into the countryside, and Atlas Obscura cited an estimated 3,000 to 6,000 camps and more than 10 million people hitting the road for nature-based recreation—until the Great

Depression put an end to most leisure travel and the camps descended into what Hoover warned were places full of disease, thievery and murder. Other sources date the phenomenon back to the early 1900s in Australia, as herders had to travel long distances to market. While the idea of using vehicles for adventure or wilderness travel can be a sensitive topic in the outdoor industry, the growth is undeniable. But devotees of the category say that overlanding is not about monster trucks, off-roading, “muddin’” or even venturing off existing trails. These are, for the most part, educated outdoor consumers with above-average incomes. “I think overlanding, in its simple form, is just a refinement of the fine art of road tripping,” said Josh Aldridge, co-founder of the Overland Collective, a loosely organized group of writers, photographers and adventurers roaming the show floor on foot. “Portability has become a huge part of our culture, but we’ve also realized that the outdoor industry can provide creature comforts well-suited for a modern nomadic lifestyle.” –Aaron H. Bible

PHOTO COURTESY OF YAKIMA

Yakima’s SkyRise series of rooftop tents is just one of dozens of overlanding products on the show floor.

OUTDOOR RETAILER DAILY

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FOCUS STRENGTH AIM BALANCE ENDURANCE ACCURACY CONFIDENCE GENESIS In 2016, over 2 million kids ages 10-17 participated in the National Archery in the Schools Program with Genesis® – the official bow of NASP. Don’t miss the opportunity to capitalize on this huge and fast-growing sport. To learn more about how archery is another great way to enjoy the outdoors, go to genesisbow.com. Visit us at the Outdoor Retailer Show, Booth PV3273.

All Genesis bows are handcrafted in Sparta, Wisconsin. U.S.A.

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NEWS ADVOCACY

War Wounds

Chad Jukes climbed Everest with a prosthetic leg and a message for the U.S. government: Fund programs to help fight PTSD and veteran suicide.

SAW A GREAT SAW in one of these booths,” joked Chad Jukes at the Trango booth, “I think it would be perfect to saw through bone.” Jukes’s leg was irreparably injured by an IED explosion in Iraq in 2006. Faced with the tough choice of keeping it or amputating, Jukes received advice from former Trango owner Malcolm Daly, who decided to have his own leg amputated after a climbing injury in Alaska: Cut it off and you will be able to climb, Daly told him. And there was a burgeoning community of climbers out there who had lost limbs at the new nonprofit Paradox Sports, founded by climber Timmy O’Neill and injured veteran DJ Skelton. Jukes, who had done some sport climbing prior to the injury, lost his leg. He didn’t let it stop him from becoming a mountaineer. While many might squirm at Jukes’s dark humor surrounding his amputation, the retired staff sergeant does not care if he makes people uncomfortable. Instead, he is worried that there are not enough people in power shaken up by his greater message: Veterans are suffering from PTSD and high suicide rates, and they can’t get the mental health treatment they need. Jukes, who also suffers from PTSD himself, set out to climb Everest this year in order to raise awareness for the plight of veterans. Jukes didn’t want to be involved in an Everest stunt. But when he was contacted by the group USX—a nonprofit with a mission not just to get vets out on expeditions, but also to serve their country by furthering science, exploration and other causes—about making the climb, he decided he was in. “It had to be for the right purpose and with the right people,” he said. “USX took it seriously and wanted to make a difference.” In May, he reached the top of the planet

along with 2nd Lt. Harold Earls and Capt. Elyse Ping Medvigy, becoming the first group of active-duty and wounded service members to summit the peak. The success was bittersweet: One of Jukes’s friends, another vet suffering from PTSD, killed himself, news Jukes learned while he was on the mountain. On Thursday, Jukes spoke with a crowd of Summer Market attendees at the Marmot booth that included other servicemen like Veteran Expeditions’ Nick Watson and industry vet Chris Chesak, who are both active in the community, striving to help vets find healing in the outdoors. Marmot has sponsored Jukes since he first began his own recovery. “He started out as this guy we gave a jacket to and now he’s summited Everest,” said Jordan Campbell, Marmot’s director of public relations. Jukes was not simply out to talk about his own experience, however. He is making a point of holding politicians to their broken promises to fund the programs. “There’s a lot of obstructionism in Congress,” he said. “In such a pivotal election year, we have to address these issues that vets face. Programs that can help them need funding on the federal level. I have let my own elected officials know that if they truly want to address these issues, they need to spend money. The VA needs to hire more mental health professionals.” Beyond that necessary funding, Jukes sees the outdoor industry making a big difference in the lives of veterans fighting PTSD—and not all vets have to climb Everest. “Outdoor recreation is therapy,” he said. “Being out in these surroundings can be beneficial to any healing process.” –Doug Schnitzspahn

CLIMBING GOES MAINSTREAM

Earlier this week, the International Olympic Committee met in Rio de Janeiro to approve five new sports, including sport climbing, for the 2020 Olympic Games in Tokyo, but reactions to the announcement were mixed around the Salt Palace. “People talk about this being a sort-of watershed moment for climbing but I see it the other way around,” said American Alpine Club CEO Phil Powers, who said it’s an effect of the already growing popularity of climbing. “I’m glad the Olympics are catching up.” While they agree with Powers, professional climbers like The North Face’s

Cedar Wright and Emily Harrington have mixed feelings, mainly due to potential negative impacts from increased awareness. “I’m excited but also afraid, because for so long climbing has had such a core, dare I say, niche or even fringe sport ... Climbing is officially going mainstream,” said Wright, who added that that could mean greater impact on outdoor areas. “It makes me feel a little bit uneasy,” Harrington said. “I’ve been climbing for two decades, so I feel a little bit protective.” In any case, showgoers agree it will be must-see TV. “I’m excited,” Wright said. “I’ll be tuning in; I think we all will.” –Ryan Wichelns

PHOTO BY LAUREN DANILEK

The sport’s inclusion in the 2020 Olympics raises mixed reaction on the show floor.

OUTDOOR RETAILER DAILY

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introducing the new

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@THESHOW

DIG INTO OUR HIGHLIGHTS OF SUMMER MARKET’S EVENTS, EDUCATION AND MORE

Events & Happy Hours

9 a.m. - 3 p.m. #32090 All books in the booth are only $5, while supplies last. All proceeds support American Hiking Society!

BOOT SALE TO SUPPORT AMERICAN HIKING SOCIETY 9 a.m. - 3 p.m. #32149 Buy our top selling boots for 50% off, while supplies last. All proceeds help American Hiking Society protect hiking trails

across the country.

CHACO FUNDRAISER BENEFITTING CAMBER OUTDOORS 9 a.m. - 3 p.m. #32136 Chaco Flips for men and women available for only $20 at the Chaco booth. All proceeds donated to Camber Outdoors.

COAST HP1 FLASHLIGHT SUPPORTING USX 9 a.m. - 3 p.m. #28045 Donate $10 to receive a Coast HP1 Focusing

Flashlight. All proceeds go to USX, a non-profit that raises awareness for veterans with PTSD through Nexus Expeditions and Research Initiatives.

US-made apparel online.

DAILY GIVEAWAYS AND PRO DEALS AT STONEWEAR

9 a.m. - 3 p.m. #24017 Eagle Creek is selling its extra durable, waterrepellent Cargo Hauler Duffel to benefit The Conservation Alliance.

9 a.m. - 1 p.m. #5042 Drop a business card and win! Daily giveaways of women’s activewear for climbing, hiking, running and more. You do not have to be present to win. Plus, get 60% Off Pro Deals to shop our premium,

EAGLE CREEK CARGO HAULER DUFFEL SALE TO BENEFIT THE CONSERVATION ALLIANCE

FARM TO FEET SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 3 p.m.

New Sea Eagle® QuikRow™

Turns Kayaks & iSUPs Into Rowing/Fishing Machines Visit us at Outdoor Retailer Booth #34105

QuikRow™ shown on a Sea Eagle® NeedleNose™ 126 and 300x Explorer™

The new Sea Eagle® QuikRow™ transforms most inflatable kayaks and iSUPs into rowing machines. The fixed frame rower attaches in 60 seconds and is perfect for workout enthusiast and anglers. With the 2 included oars and optional Scotty® Rod Holders, you can get to a great fishing spot quickly, drop your oars and cast away. Or row for miles with ease.

SeaEagle.com Or 1-800-748-8066 M-F, 9-5 EST Ask For Free Catalog Sea Eagle Boats, Inc. 19 N. Columbia St., Dept. S4086B, Port Jefferson, NY 11777

Join us on /SeaEagleBoats

/SeaEagleBoats

QuikRow™ works with all Sea Eagle® iSUPs and most Sea Eagle® kayaks. Also will work with almost any other inflatable SUP or kayak. Pictured with optional Scotty® Rod Holders.

• Adjustable fixed rowing frame. • Deluxe cushion swivel seat. • Four part 7’10” oar set w/ oarlocks & pins • Adjustable quick attach EZ-lock cinch down straps • Weighs just 20 lbs.

#BR621 Farm to Feet is selling its lightweight, Merino wool Franklin Camp Crew socks to benefit The Conservation Alliance.

FREE SAKROOTS TOTE! 9 a.m. - 5 p.m. #PV2265 Come visit the Sakroots booth and discover our newest print, Brave Beauti. Retailers leave with a complimentary Sakroots tote! *While supplies last.

FRESHLY BREWED PRODUCT TO PROJECT 9 a.m. - 1 p.m. #VO2280 Buy a new MiiR 8oz vacuum insulated tumbler for only $10, and enjoy free pours of our Counter Culture Coffee. Or, BYOC for a $1 pick-me-up pour. All proceeds fund a clean water project. Tumblers available while supplies last.

IBEX MERINO OD HEATHER T AND SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 3 p.m. #39197 Ibex is selling its favorite men’s and women’s Merino OD Heather T and its 100% Merino wool socks, while supplies last. All proceeds benefit The Conservation Alliance.

ICEBREAKER MERINO WOOL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #36149 Icebreaker is selling its Tech Lite Short Sleeve crewe to benefit The Conservation Alliance.

LA SPORTIVA TANK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 3 p.m. #16027 La Sportiva is selling its Men’s Astroman Tank and Women’s Desert Tank to benefit The Conservation Alliance.

LUCY SAMPLE SALE SUPPORTING CAMBER OUTDOORS 9 a.m. - 3 p.m. #PV2051 Get great deals at Lucy’s sample sale. Cash only. All proceeds donated to Camber Outdoors.

MOUNTAIN KHAKIS FUNDRAISER SUPPORTING CAMBER OUTDOORS 9 a.m. - 3 p.m. #18009 Dress like a pro with Mountain Khakis new MK Shop Shirts for guys & gals, customized with your name! These $25, limitededition shirts are available only at Outdoor Retailer! All proceeds donated to Camber Outdoors. PHOTOS BY COURTESY OF ARCADE BELTS

BOOK SALE TO SUPPORT AMERICAN HIKING SOCIETY

Want up-to-the-second info about the show while you’re here? Follow the SNEWS and O.R. Daily team on social media. Find us on Twitter and Instagram @snewsteam and facebook.com/snewsfan.

OUTDOOR RETAILER DAILY

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SCHEDULE travelers are encouraged to enter. You don’t have to be American to want to camp out and stargaze in a cozy American-made bag! We’re giving away one each day.

WILDERNESS PRESS BOOK SALE AND SIGNING TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #32090 Join Wilderness Press for a sale and signing of the book, Fixing Your Feet, to benefit The Conservation Alliance.

BROOKS SPORTS SALE TO BENEFIT THE CONSERVATION ALLIANCE

Pull! Arcade Belts [#VO2091] upped its OR ante with a first-ever media trap shooting event at the Magna Shooting Range on the sultry summer evening of Day 1.

RUFFWEAR QUENCHER CINCH SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #34073 Ruffwear is selling its Quencher Cinch multi-use fabric bowl to benefit The Conservation Alliance.

SAXX UNDERWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #36170 SAXX Underwear is selling assorted styles of its Men’s briefs and boxer briefs to benefit The Conservation Alliance.

PHOTOS BY COURTESY OF ARCADE BELTS

SOLAR OVEN GIVEAWAY & TREATS BY SUNFLAIR 9 a.m. - 1 p.m. #PV3350 Daily drawings & treats! Enter to win a durable, lightweight solar oven for outdoor excursions. Grab yummy sun-baked treats like avocado chocolate chip cookies (while supplies last). See solar oven cooking and baking demos.

10 a.m. - 3 p.m. #36197 Brooks Sports is selling its apparel and footwear to benefit The Conservation Alliance (while supplies last).

PATAGONIA WORN WEAR REPAIRS 10 a.m. - 5 p.m. #13027 Delia, the Worn Wear Wagon, will be at OR offering free repairs on your busted gear. You can also learn to fix your own gear. Repairs are not exclusive to Patagonia gear. No luggage or shoes.

SUBSCRIBE TO

SNEWS Contact Brian Bauer (bbauer2@ aimmedia.com) for all access.

TEXBASE SOFTWARE DEMOS 9 a.m. - 3 p.m. #62028 Stop by Texbase and catch a glimpse of the new Texbase! We will be doing demos all day long of our new advanced features and new products tailored to your Development and Compliance needs. Be sure to ask about our New Professional Plan for smaller work groups, Material Connect supplier collaboration tools and our CPSIA Guardian Offering.

TOAD&CO SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 3 p.m. #30051E Toad&Co is selling select apparel to benefit The Conservation Alliance.

WENZEL’S GREAT AMERICAN SLEEPING BAG GIVEAWAY 9 a.m. - 1 p.m. #10026 Come by and enter to win a great Made in the USA sleeping bag. All citizens of the world and global

VISIT US AT BOOTH #39142 FOR A FREE UV SUN PROTECTION SHIRT AUGUST 6, 2016 DAY 4

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NEWS CHILLIN’

ENO’s Nomad Hammock Stand makes trees optional for quality swinging.

NEW!

Gluten Free Waffles and Snack Bars

honeystinger.com

Photo: Noah Wetzel

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Organic Stinger Waffles Gluten Free Organic Stinger Waffles Organic Energy Chews Snack Bars Protein Chews Protein Bars Energy Bars Energy Gels

What used to be a backyard fixture is now a backcountry staple.

HE HAMMOCKS OF YOUR CHILDHOOD were more likely than not secured to a front porch or metal pole, probably made of heavy fabric or rope netting and definitely not portable. That was then. Today, in the aisles of Outdoor Retailer, you’ll find that hammocks have shaken their backyard-lazy ways. Technical hammocks now pack down to the size of a tennis ball and are made of ripstop fabric so thin you can see through it—and a lot of new brands are getting into the market. In 2013, hammock sales were around $26 million. They more than doubled last year to $53 million, according to the NPD Group. “There’s kind of no excuse not to bring your hammock with you everywhere,” said Amy Allison, marketing team manager of Eagles Nest Outfitters, which was founded in 1999 and has been a staple for hammock-hangers long before that term was commonplace. Brands have trended toward ease of use, which is likely contributing to what Allison calls the “boom.” Tree straps from brands like ENO, Grand Trunk, Sea to Summit, Therm-a-Rest and Kammok don’t need any knots. Sea to Summit made its first venture into hammocks this year, and went as light as possible right from the start. Its Ultralight Hammock weighs 4.9 ounces. Kammok, which is fairly new to the hammock scene, makes versions with climbing-grade carabiners. Hammocks are accessible to everyone, said COO Haley Robison, so people who might not generally call themselves “outdoorsy” are getting out into nature. “Hammocks, in this crazy way, do that for almost anyone,” Robison said. “It’s a reduced barrier to entry. I don’t have to be physically in the best of shape because I can just lie in this thing. Now, I have this key to adventure I didn’t have before.” It’s hard to pinpoint the moment hammocks became an essential for the outdoors, but college kids on social media appear to have aided the boom. People love posting photos on Instagram of hammocks stacked three or four high, and it’s as much a social activity as it is a sly ultralight sleep system. –Kassondra Cloos

PHOTOS BY LAUREN DANILEK

PURE NATURAL ENERGY

Hammocks Get Real

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NEWS ADVOCACY

The Trail to Economic Prosperity BY REP. JARED POLIS

PHOTO COURTESY OF JARED POLIS

646 BILLION IN SALES and 6.1 million direct jobs. Those are the figures that the outdoor recreation economy creates in our country, and that doesn’t even address the taxes or indirect jobs, or tertiary benefits our country sees every day from individuals and families visiting national parks, forests, refuges, heritage sites and other wilderness areas. In my state of Colorado, we have two of the top five most-visited national forests in the country, and these forests, among many other wilderness areas in the Second Congressional District of Colorado, are proof that I represent the most beautiful district in the country. In Colorado and across the nation, it is our outdoor environment that provides joy, peace, happiness and excitement to millions of visitors

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every day. Consequently, as these visitors enjoy the outdoors, they not only receive spiritual nourishment, but they make a huge positive impact on the economy, especially in our small towns. That is why we must do everything we can to protect our lands, from the wetlands of Florida and the prairies of South Dakota to the beaches of Hawaii and the peaks and plains of Colorado. In October of 2013, our national parks closed their doors to visitors during the government shutdown. Even though it was for a relatively short time, the economic impacts to the surrounding communities and our country were devastating. The significance of this action provided a window for us to glimpse the impact that outdoor recreation has in the U.S. We need to fully understand its true influence on our economy. That is why I am proud to sponsor the Outdoor Rec Act of 2016 (H.R. 4665). It ensures that outdoor recreation jobs in manufacturing and retail, from travel and tourism to guiding and outfitting, are counted by the federal government as part of the overall GDP. We need this information so that we can push for policy changes to protect our outdoor recreation businesses while we continue to conserve and enhance public lands. Our communities cannot afford to have our national parks close their doors again. I am also proud to have introduced a bill, the Continental Divide Wilderness and Recreation Act, to preserve almost 60,000 acres of wilderness and

recreation land in the Rocky Mountains. Crafted with input from dozens of stakeholder groups, and requested by the communities and businesses themselves, it will help sustain and maintain recreational resources, protect watersheds, preserve important wildlife corridors and strengthen Colorado’s tourism economy. These bills are just two steps of many that we must take toward getting more people working and playing in the great outdoors. We can encourage veterans, seniors and kids to go outdoors through the Recreation Not Red-Tape Act, written by Senator Ron Wyden [D-OR] and Representative Earl Blumenauer [D-OR], which I co-sponsored. We can streamline the process for recreation guiding permits. We also need to provide appropriate funding to our agencies fighting wildfires so that they no longer have to divert funds for trail and recreation projects. The list goes on and on, and I commit to continuing to promote the great outdoors, not only as an economic driver, but as a way of life. Rep. Jared Polis is a Democrat representing Colorado’s 2nd Congressional District. He serves on the House Natural Resources Committee.

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Special Advertising Section

Product Zone

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

Introducing

The TOUGHEST No-See-Um Mesh New TOUGH-MESH:

· Stronger, snagresistant design for use in heavier brush, hiking, etc... · Silkier feel for ideal comfort · Superior protection · Bugbaffler exclusive

Patented technology • Chemical free bug protection 100% Made in USA

bugbaffler.com 800•662•8411 Visit us at booth PV1209

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Heritage Bags

by Emmons Mfg. Co.

AMERICAN MADE

www.emmonsmfgco.com

BOOTH VO2098

Visit Us At Booth: 227!

SOFT BOARD Great For SUP Training

Fast, Challenging and Fun! Develop great performance-enhancing skills with this super challenging board.

ACTIVE OFFICE BOARD Active Life

Fitterfirst Soft Boards give a whole new dimension to balance training Advanced Board offers the sensation of floating on water with 3D movement.

Active Office?

www.fitter1.com 1-800-fitter1

Special Advertising Section

BONGO BOARD

Visit Liberty Mountain at Booth #10007 Barefoot but Better!

PV2309 public showers  airplanes  boardwalks  dorms  boats  beaches  pools  cruise ships  resorts  recrea5onal gyms  villas  camping  waterparks  backyard fun  and much more…

FLOPEEZE International (USA) Inc. www.flopeeze.com

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✔  COMFORT ✔  CONVENIENCE ✔  MOBILITY

NO ARTIFICIAL FLAVORS OR PRESERVATIVES, REALLY. 4 Colorado Fruit Flavors, 2 Convenient Package Sizes 4 Ingredients or less - Including WHOLE fruit No Added Sugar 1 Year Shelf Life

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Wearable Lights www.g

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32094

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6/27/16 2:19 PM

It’s all about cooking to perfection, NOT burning beyond recognition.

HIKING FOOTWEAR CREATED FOR RAIN AND SHINE

EXPERIENCE THE DIFFERENCE

DURABLY WATERPROOF

ALL-AROUND BREATHABLE

FUEL BIGGER ADVENTURES AT BOOTH 26027

SURROUND® FOOTWEAR gore-tex.com/keepthepower © 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, SURROUND®, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc. Injected version of outsole with N-INJECTECH®.

Special Advertising Section

REMARKABLE GIFTS FOR CURIOUS EXPLORERS

Portable BBQ Suitcase

DISCOVER A WIDE COLLECTION OF UNIQUE AND FUNCTIONAL GIFTS FOR THE OUTDOORS, PICNIC, & TRAVEL.

BOOTH# PV3039 Only buyers! Present this ad at the booth for a FREE Cactus Pillow!*

THE FUTURE

DOESN’T

STINK

Microban has more anti-odor technologies than any other company in the world. Come sniff for yourself just how fresh our innovations are by visiting our Fresh Bar.

VISIT BOOTH #250-109.

microban.com

KIKKERLAND.COM - BE CURIOUS - 800.869.1105 *Promo is limited to the first 20 buyers per day

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Booth # BR 633

6/27/16 2:19 PM

Red Rock Outdoor Gear

Special Advertising Section

Laser-cut MOLLE

See the full Red Rock Outdoor line of Gear pack booth PV3230 s at

Defender Pack Transporter Day Pack View the full line: www.rrog.com

rrog.com

1.800.342.4654

ONE OF A KIND

GOVISITFOR IT! US AT BOOTH PV2209

insoles-sorbothane.com 800-838-3906

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6/3/16 12:01 PM 6/27/16 2:20 PM

THIS GUYS BACK IS KILLING HIM!!

SuperEye Products Co.

www.SuperEyeUSA.com

HE NEEDS A STRONGBACK CHAIR,

AND SO DO YOU.

Come feel how the brand new STRONGBACK Low Gravity chair can ease even this man's suffering back.

Booth BR634

SITTING IS BELIEVING

Email: Sales@SuperEyeUSA.com Tel: 1.877.436.7876

Special Advertising Section

Our Chairs are the most ergonomically comfortable and healthy portable chairs available anywhere - GUARANTEED. www.strongbackchair.com

SuperEye Products Co. is a leading designer and marketer of metal detectors; fish finders and hunting products, etc. in the world. We can provide quality products at the most Booth #PV3170 competive price.

EXPLORE

BEYOND YOUR LIMITS

Tech Deck:

INNOVATION DRIVEN SUPPORT: - KNEE - ANKLE - ICING - BACK - COMPRESSION - UPPER BODY

Exo-TECH QUAD

Flyweight TECH

i i-Fit TECH

Kneecap Stabilizer

VISIT US AT BOOTH #40184 ROM-TECH

ZK-7 Knee support V-TECH

Melissa Arnot HA-1 Foot support

ZAMST.US 877-ZAMST.US

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MASTHEAD

OUTDOOR RETAILER DAILY snewsnet.com

EDITORIAL

outdoorretailer.com VP, GROUP SHOW DIRECTOR

Marisa Nicholson

marisa.nicholson@outdoorretailer.com

EDITORIAL DIRECTOR

SALES DIRECTOR

khostetter@aimmedia.com

krista.dill@outdoorretailer.com

EXECUTIVE EDITOR

SENIOR ACCOUNT EXECUTIVE

Kristin Hostetter Casey Lyons DEPUTY EDITOR

Elisabeth Kwak-Hefferan

Krista Dill

Paul Dillman

paul.dillman@outdoorretailer.com

ASSISTANT EDITOR

SENIOR ACCOUNT EXECUTIVE & PUBLISHER/OUTDOOR RETAILER MAGAZINE

kcloos@aimmedia.com

ryan.johnson@outdoorretailer.com

CONTRIBUTORS

ACCOUNT EXECUTIVE

Kassondra Cloos Kelly Bastone, Aaron H. Bible, Jenna Blumenfeld, Eugene Buchanan, Corey Buhay, M.T. Elliott, Courtney Holden, Elizabeth Miller, Doug Schnitzspahn, Morgan Tilton INTERNS

Jackie Bannon, Danny Nelson, Carolyn Webber, Ryan Wichelns

Ryan Johnson Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com MARKETING DIRECTOR

Margie Lelvis

margie.lelvis@outdoorretailer.com

DESIGN ART DIRECTOR

CONTENT DIRECTOR

Jennifer Holcomb

Mike Leister

jennifer.holcomb@outdoorretailer.com

ASSISTANT ART DIRECTOR

MARKETING COORDINATOR

PHOTO EDITOR

sarah.langston@outdoorretailer.com

Giovanni Corrado Leone Genny Fullerton PHOTOGRAPHERS

Michael Hanson, Louisa Albanese, Lauren Danilek CONTRIBUTING PHOTOGRAPHER

Sarah Langston

DIRECTOR OF PUBLIC RELATIONS

Kate Lowery

kate.lowery@outdoorretailer.com

Raymond Kang

Ben Fullerton / Caveman Collective

raymond.kang@outdoorretailer.com

GROUP PRODUCTION DIRECTOR

PRODUCTION/TRAFFIC MANAGER

Barb Van Sickle

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Caitlin O’Connor GRAPHIC DESIGNER

Jackie Medina

SALES AND MARKETING SALES DEVELOPMENT DIRECTOR

Eric Henderson

ehenderson@aimmedia.com 307-690-2984 SALES MANAGER

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com

Alicia Parsons

DIRECTOR OF OPERATIONS

Cathy Griffith

cathy.griffith@emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

julie.freedman@outdoorretailer.com REGISTRATION OPERATIONS MANAGER kristen.novick@emeraldexpo.com OPERATIONS COORDINATOR

ACCOUNT REPRESENTATIVE

kristen.hartman@emeraldexpo.com

SALES ASSISTANT

Jennifer Hall

jhall@aimmedia.com 303-253-6419

Photo: Tim Kemple

Kristen Novick

gthayer@aimmedia.com 303-253-6149

Sharon Burson

Apply online at thenorthface.com/careers

DIRECTOR OF OPERATIONS alicia.parsons@emeraldexpo.com

Gregg Thayer

sburson@aimmedia.com 970-485-0846

LIVE THE DREAM. JOIN OUR TEAM.

SENIOR ART DIRECTOR

to reserve your spot in the

Kristen Hartman

2017ORD WinterMarket

BRAND DEVELOPMENT DIRECTOR

Larry Harrison

larry.harrison@outdoorretailer.com RETAIL RELATIONS MANAGER

Joe Bustos

joe.bustos@outdoorretailer.com RETAIL CONCIERGE

Kimberly Aguilar

kimberly.aguilar@outdoorretailer.com

contact:

OPERATIONS MANAGER EXECUTIVE CHAIRMAN

Efrem Zimbalist III PRESIDENT & CEO

Jamie Kelley

EVENTS OPERATIONS

Kara Knox

kara.knox@outdoorretailer.com

EXECUTIVE VICE PRESIDENT & CFO

SPONSORSHIP OPERATIONS

EXECUTIVE VICE PRESIDENT, OPERATIONS

mallory.denny@ outdoorretailer.com

See whats new at booth PV3105. We offer huge margins and free shipping on all show orders!

Mallory Denny

Patricia B. Fox

BILLING MANAGER

SENIOR VICE PRESIDENT, DIGITAL & DATA

sara.burns@outdoorretailer.com

Jonathan Dorn

sburson@aimmedia.com

jamie.kelley@outdoorretailer.com

Andrew W. Clurman Brian Sellstrom

Sara Burns

VICE PRESIDENT, GENERAL MANAGER

Kent Ebersole

VICE PRESIDENT, FINANCE

Craig Rucker

AUGUST 6, 2016 DAY 4

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Sharon Burson

103

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THE FRESH FOAM BORACAY

A SMOOTH RIDE NO MATTER WHAT ROAD YOU’RE ON. Heel to toe cushioning with a flexible transition. Designed directly from the data of runners like you. newbalance.com/freshfoam BOOTH #36167

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