ORD Winter 2016 Day0 by Active Interest Media

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AT W I N T E R O R B O O T H 29151 W

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ORIGINAL POLARTEK FLEECE, 1980s MALDEN Mills CATALOG.

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AFTER 35 YEARS IT’S NOt JUST NOSTALGIA GIVING YOU THAT WARm & FUZZY FEELING. In 1981 we thought we were inventing a fabric. Instead, we created a category — synthetic fleece. A single fabric with characteristics that looked, felt and outperformed everything available at the time. More warmth from less weight, breathable weather resistance, and ohhh so soft and comfortable. What we wear to go outside would never be the same. In fact, Polartec® synthetic fleece wasn’t just changing performance expectations, it was changing the world. Time Magazine even named synthetic fleece one of the great inventions of the 20th century. Leading outdoor brands started taking this innovation and pushing the limits of new performance apparel. Before long, designers were cutting and sewing synthetic fleece into fashionable looks for all walks of life. Much like shoulder pads and parachute pants, our original synthetic fleece would come to define the look of an era. But unlike fashion fads, the versatile functionality of Polartec® synthetic fleece endures. That’s because the benefits of Polartec ® synthetic fleece have evolved and expanded over the decades. Advanced knitting techniques lead to patented grid and high loft constructions, increasing comfort and breathability, as well as improving warmth and overall softness of

in 2016, Designers are re-imagining what’s possible with polartec synthetic fleece. ®

THE THERMAL PRO CARDIGAN, BY QOR hand. We even improved on the raw materials used to make synthetic fleece by pioneering a method to knit premium polyester yarn from upcycled plastic bottles. The same process that has diverted billions of bottles from landfills. Modern Polartec® synthetic fleece has moved far beyond the wardrobe of outdoor enthusiasts. Brands like Reigning Champ, QOR, and Topo Designs are all making trend right apparel that’s functional, stylish and all synthetic fleece. Today’s fabric may be far superior to when Patagonia introduced the Synchilla® Snap-T®, the first garment ever made with Polartec® synthetic fleece, but the desire for premium comfort remains.

QUALITY YARN. DETAILED KNITTING. SUPERIOR WARMTH. SOME THINGS NEVER GO OUT OF STYLE. POLARTEC.COM

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At Reebok, we want athletes to push past their limits. We partnered with CORDURA® brand to bring in some of the toughest fabric to the Reebok ONE Series line so athletes don’t have to worry if their apparel will hold up. Instead, they can maintain focus on achieving their goals.

Reebok ONE Series Training Short

Experience the Reebok ONE Series and more at the CORDURA ® Brand Booth #39213.

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Reebok ONE Series Elite Board Short

CORDURA.com reebok.com

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OUTDOOR RETAILER DAILY JANUARY 6, 2016

Cover: Jeff Crisco; This page: Ben Fullerton/Caveman Collective

On Tour: With more skiers and snowboarders headed beyond the gates, do manufactuerers and retailers have a responsibility to help keep them safe?

cover

news

Selling Safety

What’s New

Can the Avalanche Project bring a diverse group of retailers, manufacturers and educators together to transmit a unified message when it comes to safety?

You know that the dates have changed and the show is staying in Salt Lake City, but what will be different at ORWM16? We give you a quick rundown of what to expect.

“ T HE RETAIL STORES UNDERSTAND THEIR REGIONS. WE SHOULD SET THEM UP TO BE SUCCESSFUL IN AVALANCHE EDUCATION. IT’S A NO-BRAINER.”

events 60 Parties, Music, Education and More Plan your days at ORWM16 from breakfast to after hours with our roundup of top events and seminars.

—KRISTIN CARPENTER-OGDEN PAGE 14 january 6, 2016 / day 0

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OUTDOOR RETAILER DAILY JANUARY 6, 2016

gear trends 25

PERFORMANCE APPAREL Versatility is the name of the game this season when it comes to technical wear.

LIFESTYLE APPAREL Brand new? You’re retro. That’s the mantra for outdoor manufacturers’ lifestyle garb.

more news 20

more gear 44

Meet Krista Dill

New Product Gallery

Outdoor Retailer’s sales director talks about how the show keeps growing along with the industry and what exhibitors can do to create emotional connections between brand and consumer.

Big City Mountaineers Turns 25

For the past quarter century, this powerful non profit has been bringing at-risk youth into the wild. Its efforts have changed lives and reunited families.

FOOTWEAR These winter boots look stylish and hit the trail with technical aplomb. BACKCOUNTRY SKIS & BOOTS New hardgoods get in tune to the diverse demographics of backcountry skiers.

BACKCOUNTRY SAFETY GEAR Snow safety manufacturers are creating new products that speak to the skill level of their consumers.

ADVENTURE TRAVEL It’s Instagram time: The Millennials are hitting the road.

84 Inspiration Awards What’s the significance of the Outdoor Retailer Inspiration Awards? We talk to past winners to find out.

We received more than 900 new product submissions to consider for this section, which kicks off on Day 0 with a portable treehouse hammock, socks that claim to improve your posture and 20 other items. Look out for hundreds more new items in ORD Days 1-4.

logistics 50-66 Show Info & Maps Wondering where to fuel up on food or curious about the rules on bringing your dog to the show? We’ve got you covered with a collection of maps, regulations and show information.

70 Exhibitor List See who’s coming to Winter Market from Abletex Textile Co. to Zuke’s.

NORDIC Manufacturers come to market with hi-tech innovations and a better focus on women.

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Photo: Tero Repo

BEST CHOICE FOR THE WORST CASE.

E COMISIT V AND T THE US A OW SH TH BOO 3 301

4.2 lb light ULTRALIGHT REMOVABLE AIRBAG 20L

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WHEN CLOTHING PERFORMS

It’s never too cold Cold-weather gear that performs isn’t just for summiting icy peaks– it’s for living. Whether it’s for skiing, playing outside, or taking long winter walks under ice-covered branches, when clothing really performs, it’s never too cold.

Synthetic insulation helps you stay warm and dry by trapping and holding body heat while allowing moisture to escape

VISIT US AT OUTDOOR RETAILER, BOOTH #38051

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The original thin, light and warm synthetic insulation

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OutdoorRetailer

TIPS FOR THE

SHOW The Outdoor Retailer team has the inside track on what not to miss at Winter Market. So we asked for their top suggestions for the upcoming show: Be sure to use the OR Mobile app! We’ve enhanced it and improved the customer experience. It’s one of the best ways to get information about the show. Download it now! Liz Crawford, Group VP of Marketing

Helping shape the future of Outdoor Retailer OUTDOOR RETAILER GIVES US the opportunity to thank our exhibiting companies that work hard to innovate and deliver top-notch product, gear, technologies and accessories. Year after year, they build consumer demand by developing products that keep us safe in the outdoors; make the outdoors accessible; help us look good, run faster and create lasting memories. Outdoor Retailer is also the perfect time to celebrate the specialty retailers who work so hard day after day to ensure that the outdoor adventurer, enthusiast or novice has what they need to get out there. At this past Summer Market, specialty retailers came from all 50 states as well as 53 countries; they also made up more than 70 percent of the buying attendance at the show. They are “the feet on the street”— ensuring that consumers are well-educated on products, perfectly fitted and appropriately outfitted to deal with whatever outdoor challenge they seek. They help tell the individual brand stories and serve as the face of the marketplace. We are grateful for their service to the industry, dedication, passion and hard work. In an effort to better serve the needs of our specialty retailers, Outdoor Retailer, Outdoor Industry Association and Grassroots Outdoor Alliance have collaborated on a program called RISE (Retail-Inspired Specialty Excellence) debuting on Wednesday, January 6, in Salt Lake City. RISE is designed to be an inspiring afternoon of training, instruction and peer-to-peer collaboration and working sessions. The goal is to provide insight and resources that can be put into action as soon as you get back to your store. To learn more about RISE, yet another valuable reason to attend Winter Market, go to outdoorindustry.org/rise. The tailored support also comes in the form of a new Retail Relations Manager, Joe Bustos. Joe serves as a point person for specialty retailers: he’s here to answer questions and support you with everything from registration to general show planning. He is also charged with helping our

team better understand the needs of specialty retailers so we can develop programing that helps address the challenges and goals of reps and specialty retailers. There are helpful tools that will also make your week more productive. I encourage you to pick up a directory to help you navigate the show floor so you can find products and identify the segments that will help drive your business in the season to come. You should also download the mobile app to stay connected to the happenings on the show floor and to plan your day’s schedule. Check your email for the listing of events not to miss in the days ahead. And be sure to grab the OR Daily; it’s a great resource to discover new products and trends and meet the people of the industry. You can find copies at each of the registration areas. While you’re at Winter Market, be sure to check out some of the 40+ sessions designed to provide you with tips, trends and ideas to strengthen your business. Sessions are hosted by our partner, the Outdoor Industry Association, and are held across the street at the Marriott Hotel. Outdoor University sessions are quick, designed to give you the info you need and get you back on the show floor rapidly. Sessions are also offered in The Camp (formerly known as the NPZ), the Trend + Design Center, and in Venture Out during each of the show days. To the thousands of returning retailers, we thank you for attending and hope that the networking, sessions and new and exciting product on the show floor provide you with the resources you need to meet your business goals for the season ahead. Join us for the Inspiration Awards, the Fashion Show and the Industry Party to reignite your passion, make new contacts and have some fun. We look forward to seeing you at Winter Market! Marisa Nicholson Vice President and Show Director of Outdoor Retailer

The Copper Canyon Grill House & Tavern, in the Radisson, is one of the closest and easiest places to meet with associates, grab a bite or plan a happy hour. You don’t have to cross any cold, snowy streets to get a good meal. Ray Kang, Art Director The outdoor industry is filled with inspiration, motivation and encouragement. Join your peers for a true celebration of our industry’s enjoyment and love for adventure by attending the Outdoor Inspiration Awards, Friday, January 8, at 6:00 p.m. in meeting room 250. You will leave the event with a reignited passion for your work. Jamie Kelley, Operations Manager

Head up to the Demo! It’s a great opportunity to meet with manufacturers and other buyers to try some of the new gear coming out each season. You get to play outside all day and tell your boss you’re working—can’t beat that! Brian Bazinet, Operations Manager Both the Fashion Show on Night 1 and the Trend + Design Center, located in MR 155, are geared toward previewing the upcoming style, fabric and color trends for the coming season. As a graduate of design school, I love to see new trends come to life. Retailers benefit from understanding the style directions so that they can make more informed buying decisions. Kara Knox, Operations Coordinator

If you are a specialty retailer attending the show for the first time, or just need a refresher, we have created a walking tour of the show floor. Please join me the morning of Day 1 inside the East Entrance lobby. The tour will help you better understand the layout, calm your nerves and maximize your time. Joe Bustos, Retail Relations Manager january 6, 2016 / day 0

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WHATEVER THE WEATHER

EXPERIENCE THE DIFFERENCE Seb Michaud Professional Freerider

FORGET THE WEATHER. REMEMBER THE MOMENT. Only GORE-TEX ® products carry the GUARANTEED TO KEEP YOU DRY ® promise. Comfort and protection - head to toe. gore-tex.com/experience

WATERPROOF WINDPROOF BREATHA BLE

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OutdoorRetailer

INSIDE INFO We polled ORD staffers (and longtime show veterans) for their top tips on how to best enjoy your time at the show.

New Perspectives Outdoor Retailer is so much more than the world’s biggest toy store. BY KRISTIN HOSTETTER

Andrew Bydlon/Caveman Collective

OVER THE PAST TWO DECADES, I’ve walked

the aisles of close to 40 Outdoor Retailer shows as Backpacker’s Gear Editor, but at this Winter Market, I’ll be looking at things through a whole new lens. I’m thrilled to have the opportunity to take the wheel of the Outdoor Retailer Daily (or ORD as we like to call it), and SNEWS, the industry’s original trade journal. For years, I’ve heard Outdoor Retailer described as “the world’s biggest toy store.” And truly, for those of us who love the outdoors, it is. Like many of you, I’m a gear wonk at heart. I have been since my first day on the job at Chicagobased specialty shop Erehwon back in the early 1990s. At my first few Outdoor Retail shows (back when it was in Reno), I was practically drunk on gear: I was enthralled by all the new products, amazed at the vastness of the show floor, and excited to discover all the brands I had never heard of. After a few years, though, I began to see OR a little differently. Sure, I still loved the gear, but the show became more about connecting with people who had become friends, people who share my passions.. As I prepare for my first OR show with an eye towards all the behind-the-scenes stories that make our industry tick, I feel as if it’s my first show, all over again. But rather than spending four days running through the aisles looking for the next great thing, I look forward to moving slower. I’m excited to learn more about the stories behind the gear, the companies that make it, the shops that sell it and the people who geek out on it as much as I do. For the last several months, the ORD team has been digging into stories that affect everyone in specialty outdoor retail, stories that tie us together as more than just an industry, but as a diverse group of people who believe in the power and value of getting outside. In this Day 0 ORD, we investigate the issue of selling backcountry safety (see page 14), and whether competing brands

can come together to create a platform that will save lives. And in the Day 1-4 issues that you’ll get in Salt Lake, we’ll be looking at some of the people who inspire our industry, such as the recently deceased Skip Yowell, co-founder of JanSport, who leaves behind a legacy of leadership, adventure, kindness and stewardship that highlights all the best parts of our community. We’ll talk to Luis Benitez about his job as director of the newly created Colorado Outdoor Recreation Industry Office, and how he plans to bring outdoor business front and center in the state’s plans . In Day 2, our special National Parks issue, we sit down with author and activist Terry Tempest Williams to discuss the way we and nature have shaped national parks, and Conservation Alliance breakfast speaker and author Kevin Fedarko to learn about how the Grand Canyon is under siege. Think of the ORD as a resource, too. Each issue will be packed with ways you can get the most our of your Outdoor Retailer Winter Market experience, from the don’tmiss events and workshops to help you grow your business to reports on the latest trends in everything from lifestyle apparel to backcountry skis. During the show, our team of reporters will be scouring the floor to find meaningful stories and late-breaking news. And of course, we’ll cover the hottest new gear, and the best innovations, in our New Products Gallery (see page 44 of this issue) and Editors’ Picks sections live at the show. The ORD staff looks forward to seeing you at the upcoming Winter Market. And we want to hear from you. If you have questions, comments, or ideas on stories you want to read, please shoot me an email at ordnews@aimmedia.com. See you in Salt Lake! Kristin Hostetter Editorial Director SNEWS and Outdoor Retailer Show Daily

Find the pancakes. If someone is giving out free pancakes on the show floor, be there. The show goes down much better with a bellyful of free pancakes. (Hint: try the New Balance Booth.) Doug Schnitzspahn, ORD Managing Editor

Schedule 10-15 minutes of cushion between appointments (to prevent late-formy-meeting stress). Schedule your most important meetings before noon (to avoid cancellations and the mid-afternoon energy slump slash keg crawl). Wear compression socks. And don’t skip your exercise. Jonathan Dorn, Active Interest Media, Senior Vice President, Digital & Data

Wear comfy shoes — the carpet is as thin as California’s snowpack last year. Eugene Buchanan, ORD Writer/Reporter

Try to hit one or two of the education seminars. They’re informative and you get an excuse to sit down for 45 minutes. Courtney Holden, ORD Writer/Reporter january 6, 2016 / day 0

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news

what’s happening out there

Unified Pitch The Avalanche Project has a mission to get retailers, manufacturers and educators on the same page to sell safety. Can it save lives? BY DOUG SCHNITZSPAHN VER THE PAST DECADE, an average of 27 people have died in avalanches

every year in the United States. And while many of those victims have been hardcore skiers and snowboarders, many more have been snowshoers, climbers and, increasingly, snowmobilers —basically anyone out in the backcountry. The Avalanche Project — a collaboration of avalanche forecast centers, educators, equipment manufacturers, industry associations and businesses originally named Project Zero — began with a plan to cut down these deaths in the backcountry from 27 each year to nil. And while that lofty goal may remain more mission statement than reality, the rebranded group has now launched a plan to get its diverse members spreading a cohesive message about how to stay alive in dangerous terrain. And it sees retailers as playing an essential role in providing a unified pitch to those rising numbers of consumers who play out in the snow in different ways in very different parts of the country. But is it even possible to get all those varied interests on the same page? The plan starts on common ground at the place where most knowledgeable winter backcountry travelers begin: the avalanche information centers that post information on snowpack and current conditions. “We’ve worked with the avalanche centers, the U.S. Forest Service, Avalanche Canada, the American Institute for Avalanche Research and Education (AIARE), and the American Avalanche Institute to boil the message down to three essential points: Get the gear. Get the training. Get the forecast,” says Bruce Edgerly of Backcountry Access (BCA), a manufacturer of avalanche safety gear. Edgerly adds that this message will be present in everything from webisodes created by BCA to the USFS’s website to a TV video series on EpicTV. While all of those sources may reach consumers already taking safety into their own hands, the most important place to continue to educate them as well as reach those just entering into winter backcountry sports is at specialty retail. “The retail stores understand their regions. We should set them up to be successful in avalanche education. It’s a no-brainer, “ says Kristin CarpenterOgden, founder of Colorado-based Verde PR and Consulting, who represents the Avalanche Project as a pro bono client. “I think we’re all pretty committed to making sure that all of our customers are familiar with avy safety,” says Malcolm Daly of Colorado’s Neptune Mountaineering. “We build the discussion into our talks with the customer from day one. Sometimes, we pitch it as an add-on sale that can be worth as much as a ski package but, mostly, to make sure the people we send out into the mountains return safely.” Daly, who was also the founder of Great Trango Holdings, points out, however, that backcountry skiers are the low-hanging fruit when it comes to snow safety, that reaching snowmobilers will be a bigger challenge. Even retailers in parts of the country where there is little avalanche danger see the need to educate customers. “We feel like it’s a responsibility to make folks aware of avalanche awareness as a prerequisite for backcountry skiing. This doesn’t necessarily mean everyone is going to be all kitted up the day they buy their first Dynafit bindings, but it does mean they should be thinking about snow conditions and be aware that if they travel out of our treed safe zones to ski they will need new skills and tools,” says Mike Donohoe, co-owner of Vermont’s Outdoor Gear Exchange, who had not heard of the Avalanche Project before.

So can these efforts actually save lives? That all depends on how wide The Avalanche Project can spread its net. And if it can reach people who often put their desire for powder turns over careful, informed assessment of the risks. “Measuring success is tricky, but as an industry, we have the responsibility to make an effort to educate and protect our customers,” says Tim Bennet, executive director of AIARE. “The Avalanche Project is focused on being a catalyst to empower people to know when and where its safe to get the huge line they’ve been drooling over.” Learn more at www.theavalancheproject.org.

Doug Schnitzspahn

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What’s New at the Show Ready for Outdoor Retailer Winter Market 2016? Here’s inside information on what will be happeing in the aisles of the Salt Palace next month. BY KASSONDRA CLOOS

Some things never change at Outdoor Retailer (free energy bars, anyone?), but each time you come back to the halls of the Salt Palace something is a little bit different. The show has committed to staying relevant and that means reacting to the needs of retailers and other showgoers who see Outdoor Retailer as a way to connect with trends and movements in the the industry. With that in mind, here’s a quick rundown of what will be new in Salt Lake City at ORWM16.

Media preview ➞ Outdoor Retailer is continuing with the Media Preview, which debuted at Winter Market 2015.

Members of the media can see a preview of what’s to come at the show from 5 p.m. to 7:30 p.m. on Day 0.

Leonardo Museum. Visit oia. org/events/rise to register.

Specialty retailer roundtables

➞ If this is your first time at Outdoor Retailer or if it has been a while, don’t worry, there’s help. Joe Bustos, retail relations manager for Outdoor Retailer, will lead a show floor tour for new retailers and anyone else who is interested. Meet him at 9:15 the morning of Day 1, at the east entrance lobby of the convention center. The tour will wrap up in the retailer lounge.

➞ New this year, Outdoor Retailer is partnering with Outdoor Industry Association and Grassroots Outdoor Alliance to provide tailored education opportunities for specialty retailers. RISE, Retail Inspired Specialty Excellence, will include roundtables, breakout sessions and keynote speakers for specialty retailers who are invited. Attendees will hear tips and discover tools to grow and strengthen their businesses. Noon to 6 p.m. at the

New to the show?

Future fashion ➞ Fashion trend forecast agency PROMOSTYL will be on hand at this year’s Fashion Show. They’ll help

find 2016/2017 trends and put looks together based on those insights. Expect to glance ahead at 2018, too. The show starts at 6 p.m. on Day 1. Also find PROMOSTYL at the Trend and Design Center, where designers can go to learn a few new things and investigate new trends. All are welcome at T+DC, which will be on the lower level of the Salt Palace in meeting room 155.

Hear from Alex Boylan and Burton Roberts ➞ Two co-founders of DreamJobbing, Alex Boylan and Burton Roberts, will emcee the Outdoor Inspiration Awards (see page 84). Boylan and

Roberts are veterans of the entertainment industry, and founded DreamJobbing as a creative agency, production company and HR service that gives people oncein-a-lifetime chances to experience dream jobs.

New Product Zone is now The Camp ➞ If you’re looking for the New Product Zone, you’ll find it under a new name. “The Camp” will feature new products, live content and educational sessions.

Venture Out ➞ You’ll find the Venture Out section at the north entrance of the Salt Palace this show. Spot those urban and lifestyle trends here.

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What’s Your Story? The outdoor narrative is a patchwork of individual storylines—yours, your brand’s, your customers’—and Outdoor Industry Association is working to weave them together with a few common themes. BY AMY ROBERTS

HERE ARE A LOT of questions facing our indus-

try right now, and for each one you ask, you’re bound to get two or five or ten different answers. Except this one: Why are you here? I don’t mean why are you in Salt Lake City this January; I mean why do you work in the outdoor industry? Each of us has a story—unique in its particulars but ubiquitous in its theme—about how we fell in love with the outdoors. The people we were with, the gear we carried, the places we visited and the limits we pushed (or the limits that pushed us) are the details that make our stories compelling and sharable. These stories drove many of us to commit our careers to the outdoor industry. That’s why we’re launching #MyOutdoorStory at OR Winter Market. Visit OIA (#BRL200) during the show, step into our recording booth and talk about your memorable adventure, your favorite piece of gear, your first job in the outdoor industry or your favorite outdoor place. Throughout the year, we’ll share the stories on our website and social media channels. Our customers don’t come to our stores or to our websites just to buy our products; they come to be part of our collective narrative. If we want that narrative to remain compelling, it has to convey authenticity, sustainability, inclusivity and accessibility to consumers. That’s precisely the work Outdoor Industry Association is here to do. Our job is to help member companies—brands and retailers— uphold and communicate those values to their customers. Here’s how we’re doing that: SUSTAINABLE BUSINESS ➞ Sustainable means creating a viable business model that is resilient and able to thrive in a changing world. It also means incorporating supply chain practices that consider the impact

VISIT OIA (#B RL200) DURIN G THE SHOW, S TEP INTO OUR RECORDIN G BOOTH AND TALK ABOUT YOUR MEM O R AB LE ADVENTURE , YOUR FAVORITE PIECE O F GE AR , YOUR FIR S T JOB IN THE OUTDOOR INDUS TRY OR YOUR FAVORITE OUTDOOR PL ACE . WE’LL SHARE TH E STO RI ES O N O U R WEBSITE AN D SOCIAL M EDIA CHAN N EL S . AUTHENTIC COMMUNITY ENGAGEMENT ➞ We believe that specialty retailers are the backbone of our industry. Launching at the show, RISE (Retail Inspired Specialty Excellence) will give specialty retailers the tools to foster authentic community engagement and to build smart and sustainable business practices. This education event created for specialty retailers by specialty retailers is a collaboration between Grassroots Outdoor Alliance, Outdoor Retailer and OIA. Over the next year, this group will work together to launch additional programming and new tools and services specifically aimed at supporting the health of specialty retailers in communities across North America.

OUTDOORS FOR ALL ➞ Our tribe is nothing if not evangelical, but sometimes we’re better at preaching to the choir than we are at outreach and inclusivity. And, by the way, the choir is aging. To ensure our industry’s future, we must energize a new audience. Outdoor Foundation inspired 20,000 college students across 57 campuses to compete with each other to get outside and recreate this fall during the Outdoor Nation Campus Challenge. Combined, the competitors logged over 100,000 outdoor activities. As you’ll hear from Terry Tempest Williams, keynote at the Day 1 Industry Breakfast (see page 62), we have a duty to advocate for our public lands and to promote recreation access to those places. That’s why OIA will roll out programming this year in conjunction with the NPS 100 and First Lady Michelle Obama’s Every Kid in a Park program to help members connect your brands, your employees and your customers (especially kids and families in your local communities) with the legacy of the National Park System. CLOSE-TO-HOME RECREATION ➞ If we want to engage new customers, we need to reach people where they are living- and increasingly that is in urban areas. We have to make it easier for more urbanites to get outside. Decisions to fund local parks, trails and waterways are increasingly being made at the local level (to the tune of $13 billion in 2014) by city councils, county commissions and often directly by voters deciding the fate of ballot initiatives on election day. OIA has staff dedicated to working with brands and retailers in local communities to create close-to-home recreation infrastructure such as urban bike paths, kayak parks and greenways. The bottom line is that the easier we make it for people to get outdoors and the more we integrate conservation and sustainability into our business practices, the more successful we’ll be at drawing more storytellers into our fold. We come from different places and we’ve taken different routes, but we’re all here because we love and believe in the transformative power of outdoor experiences. We can do a better job of sharing our passion with our consumers through our businesses. I invite you to stop by our booth this week to learn more about what OIA is doing to help outdoor businesses like yours succeed so the outdoor industry can continue to thrive.

Andrew Bydlon/Caveman Collective

Amy Roberts, Outdoor Industry Association Executive Director

on the environment and on people. The two definitions are inextricable for outdoor businesses. Every company represented at Outdoor Retailer this week is asking itself how it can go green and remain in the black at the same time, not only because it matters to their longevity but because it is a part of our industry’s story. OIA’s Sustainability Working Group, which has helped our industry become a national leader in this area by developing eco indexes, will now shift its focus to industry-wide implementation via a sustainable business challenge and subsequent public benchmarking to show that outdoor companies can lead other industries in putting these sustainability practices and tools to use.

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OIA INDUSTRY BREAKFAST

TERRY TEMPEST WILLIAMS THE HOUR OF LAND JANUARY 7, 2016 , 7:00 AM DOORS OPEN Salt Lake Marriott Downtown at City Creek OIA helps kick off a second century of stewardship of America’s national parks, and engaging communities through recreation and conservation with the industry breakfast, featuring Terry Tempest Williams. With the 2016 National Park Service Centennial upon us, this conversation is more important than ever. Williams will combine her skill as a storyteller with her deep passion for national public lands to reinforce our industry’s unique position and collective power to both engage in stewardship and take meaningful action to protect the places where we play. Arrive early. Seating is limited. This event made possible by the generous support of Emerald Expositions and Outdoor Retailer.

RISE UP FOR SUCCESS Education designed for the specialty retailer

Brought to you in collaboration with

RISE is designed to ensure specialty retailers receive tailored education and exceptional experiences that will help them succeed in an ever-changing competitive landscape.

Learn more at outdoorindustry.org/rise

Wed, Jan 6th • 12:00 - 6:30 pm (lunch + happy hour provided) • Leonardo Museum, 209 East 500 South, SLC DAY0_OIA_ORD_W_2016.indd 1

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news

Krista Dill Outdoor Retailer’s sales director talks about how the show leads the way in an ever-evolving industry. If you are exhibiting at Outdoor Retailer Winter Market 2016, you know Krista Dill, or at least you should. As the show’s Sales Director, she manages the efforts of the Outdoor Retailer sales team, crafts sponsorship opportunities and manages relationships with brands at the show. The Duke Universtiy grad (she played volleyball there, too) spent her first official day on the job at Summer Market 2007 and she has been an integral part of the Outdoor Retailer team ever since. She took the time to talk to ORD about how she sees the show moving forward along with the industry. Tell us about yourself and your background with Outdoor Retailer.  This show is my eighth Winter Market and 16th Outdoor Retailer. My career started in sales over eight years ago as an account executive for Outdoor Retailer and Fly Fishing Retailer. In recent years, my position with Outdoor Retailer has grown into a sales manager and now sales director position. My first official day on the job was at Summer Market 2007: I got to experience the Demo day, get lost in the maze that is the show floor, hit my first Industry Party and discover local dining favorites like Café Molise and Red Iguana. I am very lucky to work with an amazing Outdoor Retailer team, passionate customers, and be a part of this community. Some of my responsibilities include creating sales platforms to better connect our exhibiting brands with attending buyers and media, laying out the floor

plan each show with the sales team (and keeping with our show’s methodology for placement) and also looking to bring efficiency and storytelling to different areas of the show to enhance the buyer experience. I also strategize future initiatives with the Show Director as we strive to be better and evolve. What are your main goals in this new position?  As sales director, it’s important for me to have a continued focus on working with the sales and marketing teams to come up with more engaging opportunities for the industry to get involved with the show and to drive value. One of the recent big offerings that we rolled out as a team is Venture Out. This outdoors-meets-lifestyle concept area at both shows features emerging brands as well as classic outdoor brands with heritage product and styling. It attracts a younger generation of customers. Also new and

innovative for Outdoor Retailer is the new Outdoor Retailer magazine, which hit the mail this fall. It will be delivering real content, case studies and trend information tailored to the specialty retailer. What do you see as your top challenges and opportunities for brands and specialty outdoor retailers today?  Some top challenges and opportunities include creating an emotional connection between a brand and consumer with the specialty retailer as the catalyst. There are so many outdoor brands with a rich history, the highest quality goods and incredible storytelling behind them, however there seems to be a missed opportunity when it comes to translating this to specialty retailers whether they are a small shop owner or a bigger outdoor chain. The better brands and retailers can find ways to reinforce storytelling within thier stores and the local community — the stronger the connection will be with the outdoors and the brands they are loyal to. Do you see a generational shift happening in outdoor retail? What are some of the new ideas that you see as most promising.  Yes, I believe our industry is at a crossroads of redefining what it is to be outdoors and much of this has to do with a generational shift. Outdoor brands and retailers have the challenge and opportunity to influence a new generation of outdoor enthusiasts. Their trails are already blazed! Campsites now have Wi-Fi, experiences are shared through social media, and clothing is about more than functionality. The question is, how does the industry bring the youth outdoors while still being authentic to our roots? The outdoors ultimately is about free access regardless of age, race or ability. Brands are being tasked with speaking to this Millennial audience in a variety of new ways in an effort to attract, engage and grow this younger customer base. Brands are stepping up to the challenge by launching innovative product offerings, and executing new marketing and merchandising solutions. Some examples, include pop-up shops or in-store rotating displays that feature new, emerging brands that are helping to bring in younger audiences and ripe for collaborations. Retailers are also bringing new, curated shopping opportunities to their stores, providing a platform for brands to deliver a product that is appealing to a younger audience. With a growing focus on sustainability, brands are rolling out retail programs that encourage recycling of old clothing and footwear to cut down on waste. The younger audience is shopping with their conscience. Additionally, retailers are incorporating product demoing within stores to make the shopping experience more dynamic and grow a community around the store (e.g. climbing walls, terrain where you can try trail running, shower stations where you can try on rain jackets). Finally, there’s technology integration at retail — from 3-D imagery to help you feel like you are traversing a ridge to platforms like Roots Rated bringing content to consumers at the point of purchase. This allows Millennials the opportunity to experience the outdoors before they venture out, and it’s helping to produce lifelong customers.

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advocacy

Wild Positives Big City Mountaineers celebrates 25 years of connecting at-risk youth to nature, and bringing them back home again. BY BRYAN MARTIN

N A RECENT VISIT to the Canal Welcome Center, a youth agency in San Rafael, California, I was introducing myself to a host of Latino teens, their parents, and community organizers. As the new Executive Director of Big City Mountaineers (BCM), I was participating in a reunion for the teens who went on expedition with BCM to Yosemite earlier in the summer. The agency had organized the bilingual event so its kids could tell stories of their adventures in the wilderness — their favorite memory, the challenges they overcame and the life lessons they have brought back home — in front of their friends and family. As they went around the circle, one young man’s comments really stuck with me. He was talking about “responsibility,” “perseverance” and “leadership.” We hear those words a lot, but you could tell from the emotion in his voice and on his face that these words really meant something to him. Later, there was an opportunity for parents to speak up and share their thoughts. At this point, the same young man’s mom stood up and spoke very bravely in Spanish: “Before my son went on this trip, there was a lot of fighting in our house, he was disrespectful, and he was getting in trouble. I was scared for him, for his future,” she said. Tears began to fall from her eyes. “But when he returned, he was the boy I remembered. The boy who loved me, the thoughtful boy, the caring boy, the diligent boy. Thank you! “Often times, kids need a place and Thank you to everyone who helped me get my boy back!” some space to reset their priorities.” They embraced and they both wept deeply. It was as if the months of fighting, animosity, and ugliness were falling away along with those tears. us into so many important brands and established relationships for us that we That moment is the distillation of our work. We reconnected a son to his still hold dear today. mother. We made a family whole again. Often times, kids need a place and some Skip went on many expeditions with the kids over the years. Many times, the space to reset their priorities. They need an adult who will listen and be there for kids had no idea they were paddling or hiking with an outdoor legend. And he them with helpful advice. BCM puts all of these pieces into place and we provide didn’t mind them not knowing. He just wanted to be there for them. truly transformational experiences for kids in need. The kids BCM serves are 85 percent racially diverse. Over half of them live This past summer, Big City Mountaineers celebrated its 25th anniversary. in a single-parent or foster care household. Ninety percent qualify for free and Since 1990, BCM has built a structured curriculum and a rigorous evaluation reduced lunch back at school. Even more striking is that approximately 13 permodel to ensure its wilderness mentoring camps and expeditions have a net cent have experienced homelessness at some point in their young life. positive impact on teens’ lives. We have worked with hundreds of local agency These are not bad kids. They’re not adjudicated. They just lack access and partners to identify students who would benefit from an outdoor experience. opportunity, not to mention the time and attention of a caring adult. Over the past 25 years, we have served over 7,300 kids, conducted over 700 In 2016 BCM will lead 42 week-long expeditions, organized over 5,000 volexpeditions in Colorado, California, unteer mentors, led over 75 overnight Washington, Oregon, Massachusetts, camps and provided over 36,000 nights MAKE A DIFFERENCE and Minnesota. In addition, BCM under the stars for kids who would never There are five primary ways to get involved with BCM: will lead 14 overnight camps in Colohave had the opportunity without BCM. • Sponsor an expedition (five teens and five adult mentors) rado and we will open our newly The outdoor industry has been abso• Sponsor an overnight camp (for younger kids ages 8-12) acquired Boundary Waters property. In lutely essential to our success over the • Participate in BCM’s signature fundraiser “Summit for Someone” total, BCM will serve over 800 underpast 25 years. It really got going in a big (and climb a renowned peak in support of BCM) served teens from Denver, San Franway when Jansport and Outdoor Indus• Volunteer as a mentor (no special training required) c i s co, M i a m i , Po r t l a n d , B o sto n , try Association co-founder Skip Yowell • Donate technical equipment and outerwear (BCM outfits the kids Minneapolis and Seattle — and you can (who passed away in October) took us on from head to toe) help in that effort. as his own personal project. He tapped

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11/20/15 4:22 PM

geartrends

performance apparel

Don’t Shed It

When it comes to trends in technical apparel this winter, new fabrics and technologies lead a charge to make single layers even more versatile. BY M.T. ELLIOTT



In 2016, soft shells will be more marginalized than ever. Insulating midlayers will take their place. These new more versatile layers will continue to evolve to provide a wider range of performance. They are becoming warmer, more breathabile and more weather resistance. With many customers engaged in high-energy pursuits such as AT ski touring, there’ a lot of talk about “start-and-stop” garments (a.k.a. layers you shed as

your activity level goes up or down), yet that process can slow you down. So more and more customers are clamoring for garments that balance insulation with venting. Body mapping was a good start, brands are now debuting new materials and construction that broaden the range of thermal performance. These versatile pieces make it easier to stop without adding a lyer. New quilting and baffle technology allows for garments with better cooling and insula-

ExOfficio Termo Hoody

Millet Trilogy Synthesis Down Hoodie

» Millet developed a new seamless baffle box using a double weave called Synthesis Construction. The design uses no baffle stitching or seam tape, as seen in its Trilogy Synthesis Down Hoodie (MSRP $350), a 17-ounce alpine jacket insulated with 700-fill water-repellent KDry duck down. » ExOfficio will be showing off its new thermal regulating “Heat Zone” fabric in a line of base layers. The tech claims to warm skin up to five degrees, but the hollow fibers release

tion values while using less material. That same technology also allows for more stylish feat silhouettes. When it comes to base layers many brands are touting options that fit more like light midlayers than next-to-skin pieces. These mid-base layers are often coming with hoods, too. And what of those soft shells? The best place to find a traditional lightweight soft shell these days may be in the winter running category.

armot M Astrum Jacket

Outdoor Research Skyward Jacket

vapor before it becomes sweat. The line has several loose-fitting styles, but none say “light midlayer” quite like the men’s Termo Hoody L/S (MSRP $85). » Outdoor Research’s air-permeable AscentShell technology makes a fall debut in its men’s and women’s waterproof stretch Skyward Jacket (MSRP $350) and Pants (MSRP $300). “We continue to see interest growing in product that works as well going uphill as it does going down,” said Jordan Wand, VP of product and marketing

at Outdoor Research. “That means product needs to have features that allow you to stay comfortable when you’re working hard, whether that’s an all-day ski tour or a boot pack off the lift inbounds.” » Marmot added stretch to its proprietary Thermal R insulation line. The Astrum Jacket (MSRP $250) is a full-on jacket weighing roughly 14 ounces with a 20-denier stretch outer fabric, and another midlayer that will get lots of face time. Where it skimps is the 80-gram

Patagonia Stretch Nano Storm Jacket

insulation, thanks to smart construction. “Soft shells are great but they have a very narrow range where they work well,” said Marmot outerwear category manager Brian LaPlante. » Climbers are often at the mercy of Mother Nature, waiting out weather. For them, Patagonia married a belay parka with a hard shell. The result is the Stretch Nano Storm Jacket (MSRP $450). It keeps things cozy with 60 grams of FullRange insulation and a breathable waterproof stretch-poly

Under Armour Coldgear Reactor Hooded Jacket

shell that meets the brands’ H2No Performance Standard. » Under Armour breaks from traditional body mapping with non-continuous quilting, on display in its 20-denier Coldgear Reactor Hooded Jacket (MSRP $225). The jacket gets loft from the vertical construction of its fibers, which give passage to moisture and heat. A puffier appearance is a play toward the general consumer who associates more bulk with more warmth, but the start-and-stop quilting is truly unique. january 6, 2016 / day 0

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geartrends

lifestyle apparel

Back to the Future

It’s 2016. But want to know where outdoor lifestyle fashions are headed? Go back in time: Forward-thinking brands are looking at retro styles for inspiration BY COURTNEY HOLDEN



Outdoor brands are sifting through their archives to find inspiration for the fall/winter 2016-2017 lifestyle category. Look around the show aisles this January and you’ll see “shackets,” higherwaisted pants and even turtlenecks. Why the throwback? Blame the Millennials. Younger consumers (and designers) are more interested in comfort and style than super techy garments. “The younger approach to the outdoors is way more like ‘I go outside to have fun, and I don’t need all

this technical stuff,’” said Kate Larramendy, director of design and sustainability for Toad&Co. “It’s almost this fresh embracing of what used to be considered central to outdoor before everything devolved into grams and breathability.” Versatility remains in high demand as well, with customers expecting their apparel to move effortlessly from trail to tavern, bike commute to board meeting and savasana to super market. “The benefits that we’ve perfected in technical product are

making their way into lifestyle,” said Jordan Wand, Outdoor Research VP of product and marketing. Designers are having fun with fabrications, too. Expect to see Sherpa fleece snuggled up against organic cotton, wool or denim. Bolder customers will dig the prevalence of jacquard, while more traditional shoppers will gravitate toward houndstooth and herringbone prints. In color, warmer neutrals like wheat and nutmeg will pair with pops of pagoda blue, parachute purple and rich burgundy.

Toad & Co. Ajax Fleece Pullover Craghopper Beaumont Plus Jacket Ibex Wool Aire Shirt Jacket Aventura Mariska Sweater Poncho

Outdoor Research Plaza Hoody » Inspired by the relaxed aesthetic of country roads and hunting dogs, Craghoppers’s Beaumont Plus jacket for men (MSRP TBD) sits at the intersection of style and function. A herringbone outer hides the soft borg fleece lining and insulated inner. Use the four stash pockets to keep keys, cash, wallet and phone at the ready. » Ladies, we just found your goto post-yoga cover-up. Outdoor Research pairs buttery soft fleece with 700-fill quilted down

Stormy Kromer Hearth Pullover

in the women’s Plaza Hoody (MSRP $225), making it perfect for keeping post-Bikram muscles warm and limber. Thumb loops up the cozy factor even further. » Aventura’s Mariska Sweater Poncho (MSRP $79) gives the term “cozy” an update thanks to its organic cotton composition and enviably soft hand. Think throwback with the ribbed turtleneck, but asymmetrical wide ribbing adds a little element of sophistication.

Woolrich West Ridge Shirt Jac

» Taking cues from both casual style and activewear, the women’s Hearth Pullover (MSRP TBD) from Stormy Kromer features a sophisticated cowl neck alongside dressed-down raglan sleeves. Warmth doesn’t come at the expense of freedom of movement, thanks to its wool/ polyester/spandex composition. » Feeling indecisive? Check out Ibex’s reversible men’s Wool Aire Shirt Jacket (MSRP $350). Find the classic Ibex Taos Flannel on one side — complete with

ExOfficio Zhanna Reversible Legging

the brand’s patented insulation package — paired up with durable recycled ripstop on the other. » Woolrich’s retro-inspired West Ridge Shirt Jac (MSRP $129) resembles a late-1970s classic, but thanks to a few updates (think cleaner lines and modern styling), men will feel right at home strutting down main street in the Age of the Millennials. A cotton heather flannel exterior exudes rugged masculinity, while, on the inside, a micro-poly fleece caters to his softer side.

» Chill out in the men’s Ajax Fleece Pullover (MSRP $99) from Toad & Co. Its Heritage Shetland Fleece composition pays homage to the brand’s Telluride legacy, but modern materials and a refined fit keep it current. Treehuggers will dig the fleece’s Bluesign certification. » Traveling? Don’t forget to pack the Zhanna Reversible Legging (MSRP $85) from Exofficio. Reversible for added versatility, this wrinkle-resistant wonder pairs well with multiple outfits.

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Preview the Fall 2016 Apparel Collections, featuring the Mt. Davis Waxed Canvas Jacket. Booth #32112.

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geartrends

footwear

Get a Grip

Think beyond the technology. Sure, the latest in winter footwear prioritizes traction, warmth and style, but it also speaks to consumers’ passions. BY JENNA BLUMENFELD



While new technologies will continue to drive outdoor footwear brands forward in winter 2016/2017 trends, younger consumers (ahem, those ever-fickle Millennials) prioritize experiences and adventures in their kicks. In other words, the message matters. “Keen helps take you around the world on adventures,” says Nols Gerritse, Keen’s outdoor marketing director. “We embrace the outdoors with speed and excitement and we want our shoes to do the same—

equip you for many memories, not just one.” Other brands echo Keen’s sentiment. “Our range is wide and diverse,” says Ian Little, director of e-commerce and marketing for Hi-Tec USA. “Research indicates that Millennials are … more concerned with looks, trends, and, generally, experiences over possessions.” For example, Hi-Tec’s new Equilibrio Bellini Snug WP will feature a combination of attractive soft suede, faux fur and a cozy quilted tongue. That’s not to say that functionality and perfor-

mance don’t count, however. Traction, warmth and style are still key to winter shoes and footwear brands continue to innovate with proprietary materials. Many brands are also partnering with tried-andtrue performance technologies (think Polartec and Vibram) that are instantly recognizable by in-theknow shoppers. Ahnu, for instance, will launch the first footwear brand to collaborate with Polartec to create a “smart” boot that easily adapts to both cold and warmer temperatures.

Woolrich Santiam

Oboz Madison Icebug Now 1

Hi-Tec Equilibrio Bellini Snug WP Ahnu Tahoe Ridge KEEN East Side Bootie » Ahnu’s Tahoe Ridge (MSRP $219.95) tackles wet, frigid conditions with a heavyduty hiker designed for women. Full-grain leather and waterproof suede melds with 200 grams of Thinsulate insulation, a waterproof membrane and a faux fur lining for additional warmth. Packed with technical features, this boot also contains a custom Vibram Ice Trek Outsole that provides unparalleled grip on icy, snowy surfaces. Also look for Ahnu’s attractive Cool Climate Twin

Peaks (MSRP $259.95) lifestyle boot, which contains Polartec’s Neoshell outer and Alpha Insulation.

six studs (remove the “web” for drier conditions), and a trendy urban print to get consumers down those slushy city streets.

» Icebug is focusing on traction to access the active Boomer market (who are worried about slips and falls) and the Millennial demographic, who rely less on cars and more on walking. The brand’s Now 1 (MSRP $159.95) embodies this sentiment with a BUGweb outsole — a removable but integrated traction system that contains

» Chunky, rugged designs inform Hi-Tec’s new footwear lines for men this season. For example, the brand’s affordable Equilibrio Bellini Snug WP (MSRP $100) features a soft suede upper for long-lasting comfort, a Dri-Tec waterproof membrane, and a bevy of performance-oriented trappings. Micro-fleece lining keeps feet

warm and dry, and a compression-molded EVA midsole offers up impact absorption. » A pull-on boot made with Oboz’s signature BDry insulation, the Madison BDry (MSRP $150) is a fashion-forward winter boot for women. Synthetic fur detailing wraps the ankle and an elasticized side panel ensures easy-on functionality. » KEEN melds forest-cool with ski-town chic with its new East Side Bootie (MSRP $120).

These ankle-high boots are a harmonious blend of distressed leather and a textured textile upper. This lightweight lifestyle bootie prioritizes comfort with a metatomical molded PU footbed, and stitch-and-turn construction for flexibility. » After launching a lifestyleoriented footwear line in 2014, Woolrich branches into the performance outdoor space with Santiam (MSRP $140), a retro-styled hiking boot for men and women.

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11/28/15 3:50 PM

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geartrends

backcountry skis/boots

Boldly Going

Light weight and versatility continue to dominate backcountry hardgoods and drive manufacturers to build gear that appeals to a diverse range of skiers BY ANDY STONEHOUSE



More and more alpine skiers are getting bored with the lifts and beginning to break into the dynamic world of backcountry (AT is still the fastest growing category in snow sports). Retailers take note: They are an awfully needy lot. This new consumer wants equipment that can do it all. Their gear needs to be suitable for long, comfortable schlepps into new terrain as well stable, high-performance descents. The good news? Manufacturers are responding with hardgoods that represent a new step forward in ski and boot design. Another new wrinkle is developing, too. Backcountry skiers (and snowboarders, for that matter) are becoming more of a diverse group and they are looking for gear to speak to their individual disciplines. They range from rando racers to new school kids heading out resort gates. New products are speaking

to these developing niches and retailers must understand how to diversify their backcountry offerings. “Overall, we’re seeing increased versatility in all products, driven by consumers’ desire for easier access to different things — go ripping up a valley, travel distance, make turns,” says Rossignol Nordic Division Manager Ryan Green. To get the best of all of those diametrically opposed worlds, manufacturers are using more carbon and other super-strong, lightweight materials in boots and skis, as well as turning an enhanced focus on light, high-performance gear aimed at another demographic that continues to grow: female skiers. “As an avid backcountry skier myself, I’ve always skied men’s skis. Women’s skis just don’t perform on the downhill,” says Cassie Abel, spokesperson for Dynafit. “And as more and more women look to the

backcountry, many of us are addressing the lack of good options.” But when it comes down to it, the true sweet spot in backcountry, much like cross-country mountain biking, is the ability to succeed both uphill and down. That is a proposition that some traditional brands, such as Atomic, have gone after hard in its new line of Backland FR skis. “I think the race to be the lightest has slowed down, as more brands compete for the best balance of downhill performance and uphill capability,” says Joe Johnson, spokesperson for Atomic/Salomon. Finally, never rule green out. Winter 2016/2017 will also see a continued focus on the expanded use of eco-friendly materials, such as the castor beanderived Pebex plastic featured in Dynafit’s ST1 and K2’s Pinanacle Pro boots.

DPS Foundation

K2 Coomba 114

Fischer Travers Carbon Lite » Light, strong and suited for multitasking, Fischer’s new Travers Carbon Lite boot (MSRP $899) emphasizes great fit and durability, and weighs in at just 980 grams per boot. Release the top slider buckle, and the active cuff allows for 80 degrees of rotation. A no-torsion base and Grilamid shell and cuff allow great power transfer. » Replacing its more affordable Hybrid line, DPS’s all-new Foundation family of skis are universally priced at $799, offering primo quality at every-

man prices. There’s no skimping on construction: DPS matches a proprietary, redesigned bamboo core with military-spec carbon laminates, refined flex patterns and modern, refined shapes. » Providing freeriding women with more rugged options, Dynafit’s new Sphinx ski (MSRP TBD) gets the same Ash/Poplar air-filled core the brand used in last season’s free-touring series (Hokkida and Chugach skis) plus a carbon speed stringer. “It’s much burlier, emphasizing light weight without compro-

mising stiffness, in order to charge through the powder,” says Dynafit spokesperson Cassie Abel. » As a tribute to the late Doug Coombs, K2’s 2016/2017 Coomba 114 and 104 skis (MSRP TBA) will be issued with old-school graphics that celebrate the 10th anniversary of Coombs’ original pro models. The wider 114s are suited for powder and feature torsion box maple and paulownia construction, providing that desired strong/light combo.

» La Sportiva’s Spectre 2.0 boot (MSRP $649) is a fully redesigned upgrade on the original model with enhanced downhill stiffness. It’s one of the only four-buckle boots compatible with traditional touring bindings, tech bindings and the SkiTrab TR2 bindings. The women’s version, Sparkle. 2.0 (MSRP $649), is also stiffened up and gets a roomier, more comfortable liner, eradicating a pain point above the midstep. » The Swiss Army knife of boots, the new Tecnica Zero G

(MSRP TBD) blends true downhill boot overlap design and four traditional buckles with a super-strong Power Light design — the sole alone is 30 percent thinner — for an overall weight of 400 grams lighter than its competition. Fully interchangeable soles, a mobility cuff that offers up 44 degrees of leg movement, extra-light aluminum buckles and even a Palau liner on the higher Zero Guide Pro model all enhance its capabilities. A women’s model with the same technology is also available.

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geartrends

backcountry safety gear

Stretching the Boundaries Backcountry safety gear manufacturers are bringing new products to the shelves that appeal to a broad range of needs and skill-levels. BY COURTNEY HOLDEN



With more and more resort passholders heading out the gates and into lift-accessed backcountry, there’s a growing demand for safety gear that can handle both backcountry and resort terrain. As a result, the backcountry safety category at January’s Outdoor Retailer Winter Market will see an influx of items that are burly enough for out-ofbounds skiing and riding, yet sleek enough to be manageable on a chairlift. “There is this big market of crossover users who are not necessarily super-specific to lightweight

backcountry or super-specific to resort. People are leaving their options open, saying ‘I want to have a lift ticket or season pass, but I’m also going to go use the backcountry,’” said Chris Horton, product line manager for Osprey. Backcountry gear is also becoming more userfriendly to cater to a wider range of consumers. From better fitting packs to easier-to-read beacon screens, products are adapting to meet the needs of all shapes, sizes and skill-levels of backcountry travelers. Companies also continue to shed grams

without compromising quality, even as they work to make prices more pocketbook-friendly. However, while the backcountry stoke factor is high, it comes with increased responsibility on the part of the consumer, and, some would say, the brands. “With new products making it easier for people to get out, there’s a responsibility to present baseline knowledge that will teach people they need to go through an Avy 1 course before they do,” said Chris McKearin, alpine commercial manager at Salomon U.S.A. (For more on this topic, see page 14.)

Avatech Avanet

Grivel Ski Tour Crampon

Osprey Kamber 22

Black Diamond Flight 00 JetForce Kit

» Black Diamond’s Flight 00 JetForce Kit (MSRP $1,400) caters to the one-stop backcountry shopper. Designed for heli skiing, cat trips and other mechanized adventures, the kit features the brand’s JetForce airbag technology in a minimalist carry system, along with a Deploy 3 shovel and Tour 260 probe. » The Grivel Ski Tour Crampon (MSRP $210) features the brand’s new Ski Matic 2.0 binding system that securely fits onto modern ski boots thanks

Pieps Micro Beacon

BCA Shaxe Tech

to patented toe and heel bails. Equipped with a flex regulation bar and snow-shedding antibotts, the crampon tips the scales at 23.7 ounces. » Going head-to-head with a glacier? Make sure the Shaxe Tech (MRSP $180), rebranded under BCA, is in your pack. Part shovel and part ice axe, it features an aggressive pick angle, ergonomic shaft and a steel head. » Avatech leverages avalanche avoidance techniques,

crowdsourcing and a touch of engineering in its snow safety platform Avanet, now with a consumer-facing update. The app’s free version gives recreational users a chance to upload mountain observations (valuable to fellow skiers/riders and forecasters alike) and to track and share routes. For $5 per month, subscribers get access to detailed route-planning information and terrain analysis tools like slope angle and elevation, overlaid with the latest mountain and weather observations.

» Osprey targets the liftaccessed-backcountry crowd with its men’s Kamber 22 (MSRP $150) and women’s Kresta 20 (MSRP $150). Sleek and streamlined, the backpack’s attachment system is ideal for quick ski or board storage. Pack it down, cinch it up and you’re off. » At 150 grams, the Pieps Micro Beacon (MSRP $389) forecasts to be this season’s smallest and lightest three-antennae transceiver, but those weight-savings don’t come at a higher cost or

downgrade in the unit’s usability. An easy-to-understand display system caters to skiers and riders of all experience levels, while the large screen and big font size simplify screen reading. » It’s better on top. That’s Mammut’s perspective given its commitment to avalanche safety and airbag packs. Enter the Mammut Airbag System 3.0 (MSRP TBD), a safety system that boasts 30 percent weight and volume savings compared to the brand’s 2.0 model.

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Blending modern technology with a dash of the past, our Stainless King™ series of reliable products will be ready to stand up to wherever the day takes you.

PLEASE VISIT US AT BOOTH 26000 FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com © 2015 Thermos L.L.C. • THERMOS is a registered trademark in over 115 countries.

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geartrends

adventure travel

New Directions

The Millennials are hitting the road. And manufacturers are looking to make adventure travel gear that suits their needs. BY RYAN SLABAUGH



In 2015, you read endlessly about how those Millennials are changing the world, from technology to fashion to food. In 2016, you will able to add the adventure travel industry onto that list. The growing influx of Millennials into the workforce and economy since 2010 has helped boost international travel figures every year, peaking at a projected rate of 4 percent in 2015, according to the Adventure Travel Trade Association (ATTA). Yet, this is a different breed of traveler, according to the ATTA. In 2015, Millennials were traveling more — 4.2 times per year, compared with 3.2 times for older generations — and they account for up to 20 percent of international travelers, and they are projected to be up to 25 percent in the next five years. While they

search for deals, they aren’t necessarily cheap. This generation will pay for convenience, once-in-a-lifetime experiences and at times, luxury. As with any group, there are inconsistencies. For example, while the Millennials tend to be more environmentally aware and want to travel light, they also carry a lot of technology with them. One thing is certain: The Millennial impact will be felt in 2016 in adventure travel gear, as companies race to catch up to their demands. Here are three trends you will see at ORWM16: 1) Technology. Many travel gear companies will be outfitting their gear with RFID technology, which blocks signals that can steal information from travelers’ laptops, phones and other electronics.

2) Convertibles. Manufacturers will also be trying to combine products when appropriate, even in apparel like coats. Versatile coats that allow for use in different situations equal less luggage, and convertible bags means you can leave your normal daypack at home. 3) Go Big. The millennials are also prone to experiences, and not souvenirs, meaning they don’t want big travel bags. In response, companies are improving their large duffel bags, and in 2016, four-wheeled duffels, bags and carry-ons will be more common than in previous years. In short, more function and more technology are the changes that Millennials are bringing to adventure travel gear in 2016. That’s a plus for all ages.

Timbuk2 Heist Zip Pack

ExOfficio FlyQ Jacket

» ExOfficio modernized its Women’s FlyQ Jacket (MSRP TBD) in 2016 with new RFIDlined pockets to keep your technology and data safe from digital theft. The brand also included some old staples, including interior pockets and UPF 50 sun protection. This jacket does a little bit of everything. » It’s always a different temperature on the plane, right? ExOfficio’s Men’s Teplo 1/4-Zip (MSRP $TBD) includes Dri-Release that naturally increases

Eagle Creek Gear Warrior

the skin’s warmth up to 5 degrees Fahrenheit with “heatzone” fabric technology that uses hollow fibers and works with body heat to keep you warm. It also provides UPF 30 protection, and layers easily. » Eagle Creek is expanding its four-wheeled baggage line, which ranges in size from small carry-ons to larger checked bags. Each Gear Warrior Bag (MSRP $259-$329) features four, heavy-duty wheels combined with an ultra-light poly-

carbonate chassis to keep the additional weight to a minimum. Last year, Eagle Creek released the No Matter What line that also featured four wheels. » By improving both the Sojourn and Meridian lines, Osprey is going all out after the adventure traveler looking for new luggage in 2016. The Sojourn, ranging from 45L to 80L, features a new chassis system that allows it to roll easily. It also features new ventilated suspension system to allow for easier

Osprey Sojourn

carrying as a backpack. The Meridian line, ranging from 65L to 75L, builds on the Sojourn by adding a detachable daypack. » Brand new to the Timbuk2 line, the Heist Zip Pack is meant to be a laptop backpack with a little extra style for when you hit the road. It fits a 15-inch laptop or tablet, features a quilted back for easy carrying and includes organizers for pens, phones, glasses and other gadgets you need to carry. It comes in one size: 20L.

United By Blue Ultimate American Jacket » United By Blue is a sustainable-oriented company that uses bison wool to insulate its jackets, following a trend of companies that are promoting unique, sustainable materials. The Ultiamte American Jacket (MSRP $598) is a fully waterproof coat with a removable bison wool liner. No bison were killed or injured in the making of the jacket. The brand uses buffalo wool that is left after the animal is slaughtered by another company. They ensure that nothing goes to waste.

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BOOTH #32164 FOR THE TOUGHEST CHALLENGES

-ON THE PLANETTernua’s clothing is inspired by the spirit of mountaineers and is designed for extreme athletes in all activities. These innovative products are designed for some of the harshest environments on the planet.

Skiy Detray on East Face of the Moose’s Tooth, Alaska Photo by Alik Berg

WWW.TERNUA.COM

BOOTH #32164

Go anywhere. Lorpen’s T3+ INFERNO EXPEDITION POLARTEC® SOCK is the ultimate sock for high altitude expedition use. Tested above 8,000 meters by athletes in real world conditions. Lorpen - building innovative socks worldwide. We engineer and design socks for all types of mountain and outdoor activities.

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geartrends

nordic

Gliding Along

Nordic skiing is schussing into the future with climbing skins, more female participants, hi-tech innovations and better equipment than ever. BY EUGENE BUCHANAN



Move over fish scales: Climbing skin technology is coming to the cross country category. “There’s a lot of emphasis these days on classic skis utilizing traditional skin technology for grip,” says Carmi Schulman of Madshus, which debuted its IntelliGrip skin system in its Terrasonic Classic ski last year and will be rolling that system out in even more models at ORWM16 to provide a lower barrier of entry. Madshus even has a model geared towards racers. “It’s so people don’t have to worry about the nuances of waxing,” Schulman says. It will be a good year for new consumers to get into the Nordic game, with manufacturers unveiling a variety of lighter, wider equipment for off-piste, bridging the gap between cross country and alpine

touring. There will also be more user-friendly gear for the track. “Expect equipment that’s friendlier for enthusiasts this year,” says Fischer spokesperson Andrew Gardner. The high-end technology of skate boots has now come to the classic category. The result: recreationaloriented boots with lighter weight and better performance, without an intimidating price tag. “Skateboot features, like carbon, are making their way into classic boots,” says Madshus’ Schulman. With sales of Nordic system skis and bindings (“bundling”) rising, new binding interfaces are hot, hot, hot, emphasizing versatility and increased efficiency. Manufacturers continue to develop new ways to attach skier to ski, whether for classic or

skating. “Compatibility and weight savings in bindings are huge,” says Salomon Nordic commercial manager Isaac Wilson. According to Snowsports Industries America’s Snowsports Market Intelligence Report, women are gaining ground on men when it comes to Nordic skiing. Last year female participation increased 13 percent while male participation dropped 12 percent. Manufacturers are responding with more women-specific gear. This year’s emphasis is on weight, glide and stability in skate skis and all that plus grip and price point in classic. “We’re continuously developing ways to deliver more efficiency, power and speed,” says Rossignol brand manager Nick Castagnoli.

Fischer Speedmax Boot Swix Triac 2.5

Madshus Super Nano Classic

Fischer Superlite Crown Rossignol Delta Skate

» Madshus’ new Super Nano Classic brings the tech of its Super Nano Skate boot into a classic boot, complete with carbon fiber. “We’ve been able to design something that has been unattainable until now: a classic-style Nordic race boot with the forefoot flex necessary for classic skiing, but more torsional rigidity for ski control,” says Madshus’ Carmi Schulman. » Fischer goes light and fast with its new Superlite Crown ski and Speedmax Boot, a completely

reconstructed, high-end classic boot borrowing technology from 2015’s skate boot. The carbonsole reduces weight by 30 percent, with Fischer claiming it will be the lightest production classic boot on the market. » Salomon’s new Propulse series of bindings and boot soles are designed with compatibility and weight savings in mind. “It’s a totally new binding system,” says Salomon’s Isaac Wilson. “It allows for the lightest, lowest and most compatible interface

in the market, and lets anyone, regardless of system preference, access Salomon’s fit and weight advantages.” For use with NIS compatible skis, Rottefella’s new Performance Skate, distributed by Salomon, is a lightweight, high-performance binding designed for recreational skate skiing. It includes a manual open/close mechanism and features a large, user-friendly grip for ease-ofoperation, even with gloves, as well as a wider heel-piece for more stability.

» Rossignol’s new NIS-compatible Delta Skate (MSRP $520), is a price-point skate ski with a fiberglass laminate for a softer flex and Nomex Honeycomb core for weight reduction. A lower, shorter tip lightens the swing weight and improves maneuverability while a Double Groove Guide enhances stability and tracking. Also new from Rossignol is the X10 Skate FW (MSRP $290), a high-performance women’s skate boot with a new, women-specific fit, including an integrated heel lift,

flared cuff and reduced ankle volume. Offering increased power, precision and comfort, it features a lower-profile Xcelerator sole to increase leverage. » Poles are also getting renewed attention from Nordic manufacturers. Weighing just 56 grams, Swix’s new, thirdgeneration Triac 2.5 pole is its highest-end offering ever, with a triangular shaft leading to a 3 percent weight reduction and increase in stiffness, and 5 percent decrease in swing weight.

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PM 0 0 : @6 S T R STA • S T LIMI E H GT N I H PUS

W O H S N O I H S FA

:30 6 @ R TS A T S • T E K AR M R TE WIN

Y T R A P Y R T S U 7 Y D R A U IN N A J DAY, E ONV C S E TH5U0 •RSALT PALAC

CE TION

NTER

SHOW PHOTOS: CARLO NASISSE / HEDHI MEDIA

MR2

Styles for the Fall/Winter 2016/2017 Seasons defined by

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Winter Market 2016 Industry Party Sponsors

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STYLE

STORY

A curated selection of brands at the forefront of the modern outdoor experience, Venture Out is where core outdoor retailers are finding the brands to attract new, younger and more urban-influenced consumers.

outdoorretailer.com/VentureOut CURRENT EXHIBITORS Alchemy Equipment

Ethnotek

Locally Grown Clothing Co.

Oliberte

Solo Eyewear

American Icon

Fawn and Foal

Malibu Sandals

Olukai

Synergy Organic Clothing

Athletic Recon

Fayettechill

Maloja

Poler Stuff

Tenkara USA

Chippewa Boots

Forsake

MiiR

Proof Eyewear

tentree

Dish and Duer

HASTA

Mizu, Inc.

Rumpl

Teton Bros.

Duckworth

Hood Rubber Company

Sanuk

United By Blue

Endurance Conspiracy

Jeremiah

Shwood Eyewear

Wolfgang Man & Beast

Epic Provisions

S ALT L AKE CIT Y, UT

SHOW PHOTOS: CARLO NASISSE / HEDHI MEDIA

JANUARY 7 - 10, 2016

ZEAL Optics

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thegallery 1

A quick preview of the hot new products that you need to see for yourself at ORWM16 3

The Marmot Turncoat Jacket is Thermal R insulated and reversible, so you can change your look to suit your mood. One side is a cool print, while the other is a quilted solid color. It’s warm, light, compactable and versatile. Wear it alone or as a midlayer. (MSRP $150) #34037 www.marmot.com

Eco Vessel’s Boulder bottle now has a slimmer body and sleek profile. Fill it with hot or cold drinks and take it anywhere. Its secure top keeps liquids from spilling. Toss it in a backpack and hit the trails or keep it on your desk for convenient hydration all day. (MSRP $28.95) #BR703 www.ecovessel.com

Made in Italy, the Mountain Hardwear Sarafin Bomber is made of a double knit recycled wool blend. The quilted interior is soft against skin, while knit cuffs keep the winter chill out. Average weight is 9 ounces. (MSRP $130) #26027 www.mountainhardwear.com

Snuggle up in the cozy cotton and mohair wool Treva Scarf from Aventura Clothing. With geometric patterns and Nordic inspired colors, the Treva can go with a variety of outfits. At 70 inches, it’s long enough to provide good coverage and warmth on chilly winter days. (MSRP $34) #31041 www.aventuraclothing.com

Tentsile, maker of portable treehouses combining a hammock’s comfort and versatility with a tent’s security, introduces the Flite, a lightweight twoperson shelter with full insect mesh top, two doors and removable waterproof flysheet. It’s 5 pounds, measures 8’ x 11’ and is easily secured to trees with one ratchet device. (MSRP $350) #51 www.tentsile.com

The knitted activators in the Falke Impulse Running Socks target sensors in the fasciae in the feet and calves, stimulating the sole and influencing control of posture and movements. Impulses at the outside of the calves support the foot and help correct supination and overpronation. (MSRP $75) #32173 www.falke.com

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The O.R.D. editors sifted through more than 900 submitted products to select The Gallery line-up. All descriptions and photos were supplied by the manufacturers. No endorsement or review by O.R.D. editors is implied.

The Bergans Of Norway Flora women’s coat is a hybrid made with Pontetorto Tecnowool, a soft wool/poly mix fabric, on the shoulders, and wind and waterrepellant softshell fabric on the torso, sleeves and hood. It provides natural temperature regulation and wicking, and protection from the wind and rain to keep the cold out and warmth in. (MSRP $259) #15041 www.bergans.com

Vasque’s Lost 40 is a modern day mukluk for extreme cold weather. A removable 7mm felted wool liner, 200g of Thinsulate and an internal midsole of Aerogel keep feet warm and a two-part zonal lacing system guarantees a snug fit. A Vibram Overland outsole with IceTrek compound gives traction on those frozen surfaces. (MSRP $179.99) #18001 www.vasque.com

The Kamik Metro collection is designed for men and women on the go and is perfect for commuting to work or going out with friends. The collection, including the Pinot Boot with fixed foam insulation and a moisture wicking boa lining, meets urbanites’ every need. (MSRP $129.99) #30027E www.kamik.com

Chaco’s Pineland Chukka features a full-grain leather upper and waxed cotton laces. The signature women’s-specific, removable Luvseat PU footbed and a nonmarking, crepe-inspired outsole with 75 percent natural rubber compound make this shoe a perfect fit for everyday casual. Available in four colors. (MSRP $140) #32136 www.chacos.com

january 6, 2016 / day 0

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newproductgallery

With soft wool felt and smart design details, the Sunday Afternoons Tessa hat offers the feeling of femininity and assertiveness with a slight bohemian edge. It’s made of 100 percent Australian wool felt and it’s adjustable and water repellent. (MSRP $49) #152 www. sundayafternoons.com

Klean Kanteen Kid Kanteen Baby Bottles are safe, healthy, and toxin-free. The new and improved shape with a narrower volume and wider silhouette is designed for small hands, and the wide mouth allows for easy cleaning, pouring and filling. (MSRP $20.95) #3009 www.kleankanteen.com

Developed with athlete Angel Collinson, The North Face’s DryVent jacket has fewer seams, an equipment-driven design and seamlessly engineered abrasion zones that reinforce high-wear areas to integrate seamlessly with any backpack. (MSRP $499) #35051 www.thenorthface.com

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The Elite Max Cushion sock uses Feetures!’ newest spun fiber technology to create the perfect blend of performance and comfort. Combining Feetures! Elite technology with the fit and comfort of its High Performance sock, the Elite Max Cushion offers the best of both worlds for runners looking for a balance of technicality and comfort. (MSRP $15.99) #39183 www.feeturesrunning.com

Thomas Bates introduces the North American 100 percent Bison Leather Collection of footwear and accessories. The Montana Hiker has a distressed, burnished tan Bison leather upper and a Goodyear welt rubber hiking sole. A suede-padded collar and tongue and a moisture wicking removable Dri-Lex footbed add to this outstanding boot’s comfort. (MSRP $235) #20014 www.thomasbates.com

achieved by optimizing the construction and implementing a new face fabric called N100p-X, which is more abrasion- and tearresistant than previously used face fabric. This is a new offering for both men and women. (MSRP $749) #1019 www.arcteryx.com

protection and heat regulation. The shell’s relaxed, tailored fit includes features such as backpack-compatible pockets, ventilation zippers, high-viz details and a built-in Recco advanced rescue system. (MSRP: $650) #32077 www.hellyhansen.com

Helly Hansen’s Elevation Shell was developed and tested by professional freeskiers. Helly Tech Professional 3L fabric and a new FLOW membrane combine with the H2Flow venting system for unparalleled breathability,

Built for severe alpine conditions, Arc’teryx’s burliest Gore-tex hardshell, the Alpha SV, is now lighter and stronger. This was

View the

New ColleCtioN at Booth 30178w

o r c o n t a c t u s a t t: 64 6 7 1 0 4 5 0 4 e: usa.showroom@∆oules.com

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newproductgallery

Ever know a guide whose eyes seemed perfectly calibrated to local waters? Who could spot a bonefish among the shadows long before anyone else? Meet Rafael. These performance Costa Sunglasses with aggressive styling offer up a wide temple design and signature three-square hole venting to keep those eyes nice and cool. (MSRP $249) #33069 www.costadelmar.com

The Louis Garneau Course Boa snowshoe was built for speed and has only the essentials. Now, it’s even lighter, with revamped polyurethane decking secured with aircraft-grade aluminum rivets. Designed for winter running, the Reflex Pro pivot provides shock absorption and good foot rotation for an efficient stride. (MSRP $274.99) #39182 www.louisgarneau.com/us-en

The K2 Snowboarding men’s Eighty Seven brings surf style to a versatile all-mountain board. It has the flow and feel of more radical shapes without limiting your ability to ride anywhere or

on any snowpack. Its shorter, wider build translates to a quick, maneuverable feel with greater carving clearance. (MSRP $599.95) #36103 www.k2snowboarding.com

Cotopaxi’s durable, packable, versatile Luzon has a new twist. Packed with personality and history, each Luzon Del Dia is made proudly in the Philippines by an employee with total creative control over its color. It’s the perfect adventure pack, featuring repurposed ripstop nylon, mesh backpack straps and an internal hydration sleeve. (MSRP $49) #56 www.cotopaxi.com

The Zanheadgear Modi-Face Balaclava features a removable half mask that can be changed out to suit different styles and/or environments. The balaclava can also be worn with or without the removable half mask, making it a fun and versatile piece. (MSRP $15.98) #BR334 www.zanheadgear.com

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US MATERIALS

US MANUFAC T URING

VER 100% AMERICAN

Photo Jay Beyer

DISC

US WORKERS

BOOTH BR429

NEW FOR FALL 2016

Hailey - Lightweight Ski Sock LYCRA® is a trademark of INVISTA

FEATURING COMFORT COMPRESSION USING LYCRA® FIBER

Minimize foot fatigue using the leading performance elastic fiber.

TARGETED CUSHIONING

Terry cushioning in key impact areas to improve comfort.

SEAMLESS TOE CLOSURE

Perfectly flat toe closure to eliminate bulk and reduce blisters.

MULTIPLE STYLES FOR M’S & W’S

M’s Hailey

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W’s Hailey

Visit our booth to see entire selection of graphic ski socks.

www.farmtofeet.com

11/11/15 1:48 PM

OutdoorRetailer

Outdoor Retailer Winter Market 2016 Attendance Guidelines Only qualified members of the trade are invited to attend.

All Mountain Demo Solitude Mountain Resort 12000 Big Cottonwood Canyon Road Salt Lake City, UT 84121 Wednesday, January 6, 2016 9 a.m. - 4 p.m. Attention working media—If you are attending the Media Preview, look for the designated shuttle leaving at 3 p.m.

Tradeshow Thursday, Jan. 7 - Saturday, Jan. 9 9 a.m. – 6 p.m. Sunday, Jan. 10 9 a.m. – 3 p.m.

Exhibit Hall

Marriott City Creek) Badge printing only (approved, preregistered): North Entrance (near the Radisson) South Entrance (across from Holiday Inn Express)

Registration Hours Tuesday, Jan. 5 7 a.m. – 6 p.m. Wednesday, Jan. 6 7 a.m. – 6 p.m. Thursday, Jan. 7 8 a.m. – 6 p.m. Friday, Jan. 8 8 a.m. – 6 p.m. Saturday, Jan. 9 8 a.m. – 6 p.m. Sunday, Jan. 10 8 a.m. – 2 p.m.

ISPO Online Lounge

times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in and/or move-out.

First Aid and Mother’s Room Medical staff will be located near MR 150 (located under the triple escalator) to treat minor health problems such as blisters, headaches, hangovers, etc. A Mothers Room is located in the same area.

Dogs at Outdoor Retailer

*Service from Industry Party until 8:30 p.m.

Sandy Hotels — use TRAX for afterhours transportation needs.

Business Center

Located in MR 257

The Business Center is located on the upper concourse in the northeast corner of the building.

Paperless Press Room

Transportation

Located in MR 254 C

No Photos

The Retailer Lounge

There are a variety of transportation options available. The TRAX line runs directly from the airport to downtown Salt Lake, Uber and Lyft are widely available, and Salt Lake has three private taxicab companies and many private car and shuttle services.

Parking Underground parking is available for $10 per day. The entrances are located on 200 South/200 West and 300 West/90 South. Additional parking is located across the street from the Salt Palace Convention Center at City Creek Mall.

Located on the upper level concourse of the South Lobby Open daily before and during show hours. The Online Lounge will also be fully operational on the day before the show opens (Day Zero) and during the last day of set-up for all exhibitors.

Show Management Office

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call 801-534-4705 to report name and company on badge, if possible. Approved media photographers will have a flag on their badge to help easily identify them.

Located in MR 254 B Overlooking the show floor, the Retailer Lounge is a quiet respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free WiFi, charging stations, refreshments and — above all else — quiet. Located just beyond the Business Center.

Registration

Children at Outdoor Retailer

Now there are more full registration locations to serve you: West Entrance (across from Energy Solutions Arena) East Entrance (across from the

Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all

FROM SALT PALACE: Thursday, Jan. 7 4 – 8:30 p.m.* Friday, Jan. 8 3:30 – 7 p.m. Saturday, Jan. 9 3:30 – 7 p.m. Sunday, Jan. 10 12:30 – 3 p.m.

We encourage you to use the awardwinning facility Camp Bark-a-Lot (www.campbarkalot.com). If you are planning to bring your dog to the show, please be sure to follow these simple rules: ➞ Register your dog at the registration counter at the East entrance. ➞ Animals are not allowed on the show floor during move-in/-out. ➞ Register your dog at the registration counter at the East entrance. ➞ Sign a waiver agreeing to the rules and requirements. ➞ Make sure to walk your dog outside regularly to avoid any accidents. ➞ If an accident does occur, please notify Show Management immediately in MR 257 or call 801-5344705.

Salt Palace Convention Center 100 South West Temple Salt Lake City, Utah, 84101

FROM HOTELS: Thursday, Jan. 7 - Sunday Jan. 10 7:30 – 11 a.m.

Shuttle Service Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 a.m. to 11 a.m. Afternoon/evening shuttles run continuously as needed during the times indicated below. Shuttles will pick up and drop off at the both the West and East entrances.

For a complete list of hotels with shuttle service please visit: www.outdoorretailer.com/shuttles

TRAX The TRAX light-rail system has service to and from the airport. Trains run from 5:30 a.m. to 11:30 p.m., every day, (see map, page 54), or find schedules and plan routes at www.rideuta.com.

Taxi Cabs Taxis are no longer regulated by the government in Salt Lake City. Please be sure to establish your cab fare before you start your ride. Utah Yellow Cab www.utahyellowcab.com • 801-7831556 Ute Cab Co. www.utecabco.com • 801-359-7788 City Cab Co. www.citycabut.com • 801-363-5550

Ride Sharing Get the UBER app – now an option for convenient and reliable transportation in Salt Lake City. For more information please visit www. uber.com. Please note, UBER is not available from SLC Airport.

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OutdoorRetailer

WHERE AM I?

Winter Market Tradeshow

All Mountain Demo

January 7-10, 2016 • Salt Lake City, UT

January 6, 2016 • Solitude Mountain Resort, UT Note: This map is not to scale

ENERGY SOLUTIONS ARENA

WEST ENTRANCE

RADISSON

7 5

NORTH ENTRANCE

4 9 10

SALT PALACE CONVENTION CENTER

8 ABRAVANEL HALL

UTAH MUSEUM OF CONTEMPORARY ART

11 1

REGISTRATION BADGE HOLDER PICKUP

OU@OR EDUCATION*

FASHION SHOW* INDUSTRY PARTY* OUTDOOR INSPIRATION AWARDS*

CITY CREEK CENTER

EAST ENTRANCE

MARRIOTT

SOUTH ENTRANCE

THE CAMP (Formerly New Product Zone)

TREND + DESIGN CENTER

SHUTTLES

VENTURE OUT

PRESS ROOM

PARKING

THE CAFÉ ON THE MEZZ

RETAILER LOUNGE

YOGA WELLNESS STUDIO

ONLINE LOUNGE

* See show schedule of events for dates & times

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Comfortable while...

 Hiking  Biking  Camping  Canoeing  Hunting  Climbing  Skiing ....  Get the idea?

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All Mountain Demo Wednesday, January 6, 9 a.m. – 4 p.m. Solitude Mountain Resort 12000 Big Cottonwood Canyon Road Salt Lake City, UT 84121 The All Mountain Demo gives you the opportunity to test gear in the environment it was made for so that you can make informed buying decisions. What’s more, you can go back to your store with the credibility of experience to help advise your customers on their purchases. This year’s All Mountain Demo brings back a focus on backcountry safety, but also features new events, areas and activities.

At the Shovel Testing Area, you can test small-bladed shovels all the way to large blades — and come back to your shop armed with the best information for your customers. See for yourself which shovels move the most snow, which are best for building backcountry jumps, which have the best surface area, which are the best options for when you have limited pack space and everything in-between.

Chill Zone & Beer Garden

FEATURED AREAS NEW Craft Sports — AMD Official Base Layer “Upgrade your base layer for free!”

Marker Technician Area

FEATURED EVENTS Polaris eBike Fat Tire Zone

11 a.m.–3p.m. Come by Craft Sports booth at AMD, take off your base layer and upgrade to a new Craft Active Comfort Long Sleeve Base Layer and your old base layer will be donated to a local mission. If you are too shy to strip down, you can donate $20 to charity. Be sure to check out how Craft’s Base Layer collection has helped retailers reach new customers at Booth #20045 at the OR Show!

A leader in ski binding technology since the 1950s, Marker’s hallmark is innovation, and the company continues to design and produce the highest quality binding components in the industry for freeskiing, backcountry skiing, racing, junior and rental binding categories. Marker also supplies system binding technology for several leading brands. To learn more, visit: www.markerusa.com

Moving soft snow is easy, and most shovels can handle that task. Backcountry shovels and those that need to move through concrete-like snowpack after an avalanche is another story.

11 a.m.–3p.m. Ride with Power at the Polaris eBikes Fat Tire Zone and test out the feel, fun and new technology on an electric bike like no other. There’s an eBike for everyone and you’ll never want the fun to end!

Gore-Tex Wasatch Ski Mountaineering Race MSR Snow Park

NEW Dig Zone — Shovel Testing Area

Back this year is the popular Chill Zone, where you can enjoy great music, grab a cold brew, eat delicious food, network and relax with wintersports-minded retailers, media and friends.

Come test your agility at the MSR Snow Park and experience the latest technology by the leaders in snowshoeing.

Come out and test your speed, strength and endurance at this year’s All Mountain Demo Ski Mountaineering Race sponsored by Gore-Tex. The race will support the U.S. Ski Mountaineering Association. The USSMA sanctions and governs competitive ski mountaineering racing in the U.S. and promotes and fosters recreational ski mountaineering through access, resources, education and community.

The race is open to anyone over 18 and of any ability, from first-time racers who just want to see what ski mountaineering racing is all about, to seasoned veterans. Any randonée, telemark or split-board gear is allowed. Racers must have skins for the ascents, not snowshoes or walking. The race will start at 2 p.m. at the base of the Moonbeam Parking Lot at Solitude in the All Mountain Demo area. The race will feature short and long course options and will last approximately one hour. The cost for the race is $10, which is payable when you pick up your race number. To register, visit: http:// bit.ly/1lFoMVo

Backcountry Tours

try Tours will lead attendees of all skill levels from the All Mountain Demo base at Solitude into the world-class terrain of Big Cottonwood Canyon on a backcountry adventure. View tour times and sign up at: www.outdoorretailer.com/AMD

AMD Shuttles Why drive? Complimentary shuttles will take you from the Salt Palace (just outside the East entrance) directly to Solitude Mountain Resort.

From Salt Palace to Solitude Mountain Resort Hourly 8 a.m.-1 p.m. From Solitude Mountain Resort to Salt Palace Hourly 2:30-4:30 p.m. Attending the Media Preview? Look for the designated shuttle leaving at 3 p.m.

Professionally led by Utah Mountain Adventures, the Backcoun-

Supporting Sponsors

All Mountain Demo Exhibitor List 22 Designs Arc’teryx Equipment ARVA Snow Safety Equipment Atlas Snow-Shoe Co. Black Diamond Equipment Buff, Inc. COMPETE Energy Bites Costa Sunglasses

Craft Sportswear DeLorme DPS Skis Dynafit Giesswein USA Health Warrior Helly Hansen Ice Bug

Industrial Revolution, Inc. Jonathan Paul Eyewear Julbo K2 Skis La Sportiva LEKI USA Inc Liberty Mountain Marker Dabello Volkl

McNett Corporation MSR Mountain Safety Research National Forest Foundation Native Eyewear POLARIS Electric Bicycles PowerBar Revo Scarpa North America

SCOTT Sports Snow Glideas LLC Sven Can See Tecnica USA TSL Snowshoes Tubbs Snowshoes Vasque Vibram

Voile Winter Wildlands Alliance Yaktrax Yukon Charlie’s / Airhead ZEAL Optics *All Mountain Demo Exhibitor List as of Nov. 15 2015.

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ENTRY 1 AMD

Solitude Mountain Resort

January 6, 2015 • Solitude Mountain Resort, Utah

AMD EXHIBITS • Wintersports gear, apparel, accessories

VILLAGE AT SOLITUDE • Food, shopping, lodging

POLARIS eBIKE FAT TIRE ZONE • eBike Challenge

MOONBEAM LODGE • Food, restrooms, lodging

BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

Solitude Nordic Center

B IG

ENTRY 3 NORDIC

C OT

OAD ON R

BEACON PARK • Backcountry skills courses

APEX EXPRESS

ENTRY 2 VILLAGE BI G COTT ON W OO D CA N Y

O O D CA N YO N R O A D

MSR SNOW PARK • Snowshoe obstacle course, Dig Zone – Shovel Testing Area

TO NW

ENTRY 1 AMD

GORE-TEX® WASATCH SKI MOUNTAINEERING RACE

LIMITED PARKING • Utilize Salt Palace shuttles or carpool

RESS

REGISTRATION

1 CHILL ZONE

MOONBEAM EXP

To Salt Lake City

Solitude Mountain Resort

EAGLE EXPRES

* SUBLECT TO CHANGE

AMD CHILL

* SUBLECT TO CHANGE

january 6, 2016 / day 0

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OutdoorRetailer

Stay connected to the digital conversation @ OR

TWITTER

YOUTUBE

14,000

54,000

INSTAGRAM

FACEBOOK

4,300

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@OutdoorRetailer

followers

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Outdoor Retailer brings together thousands of people for a week of gear, education and entertainment in Salt Lake City. And in today’s digital world, the show’s buzz and reach isn’t limited to the confines of the Salt Palace. Thousands more join the event and stay connected year-round virtually, following the Instagram, Twitter, Facebook and YouTube feeds from Outdoor Retailer, exhibitors and media. So ready those hashtags and make sure your brand is part of the conversation:

#ORShow – share show happenings #WeAreOutdoor – share your outdoor adventures #ORFirst – share first-time experiences at the show #ORNewbie – share newattendee experiences with a selfie #NewatOR – share new gear you see on the show floor #SinceReno – industry insider since Reno #BadAssador – Outdoor Retailer and Rep ambassadors #ORDaily – share what you read in the show’s only official news publication

Get Social @ Venture Out Relay the story of Outdoor Retailer’s fastest growing neighborhood and the hippest new styles of the season on the Outdoor Retailer social media sites. ➞ Text “ASKOR” to 66746 during show hours to get any show question immediately answered. ➞ Visit the SmartBar for help and charging stations near the Salt Palace’s East entrance, at the top of the ramp just beyond the triple escalator.

➞ Check out the digital editions of the O.R. Daily, available online every show morning at www.snewsnet. com/ordaily ➞ Scan the QR code to download the Outdoor Retailer Mobile App. Find the most up-to-date exhibitor listings, sync your calendar, navigate the show floor and post photos.

@OutdoorRetailerShow

views

@OutdoorRetailer

followers

Once downloaded, follow these steps to sync your mobile app: 1. Click the settings (gear) icon at the top of the home page. 2. Click the “Summer Market Show Planner” button. 3. Enter your badge number (located on your confirmation email, and at the show, on your badge) and last name, and select “Submit.” 4. Return to the home page and click on the “My Schedule” icon for your personal schedule to be displayed.

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FACE UP TO WINTER, FEET FIRST Step lively around the city this winter. And don’t worry about ending up on your back. Our stylish new 3-season boot, the Now 2 BUGweb®, comes with patented BUGweb technology—removable studs for the surest footing on snow, ice, and slick pavement. See all our new traction products at icebug.com/us. BECOME AN ICEBUG DEALER: INFO@ICEBUGINC.COM • 855.201.7694

Learn more about 3-season traction. Visit us at OR, booth 23013.

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@theshow

Dig into our highlights of Winter Market’s events, education and more

events

MEDIA PREVIEW Wednesday, Jan. 6 5-7:30 p.m. Salt Lake Marriott Downtown at City Creek

PUSHING THE LIMITS FASHION SHOW Thursday, Jan. 7 6 p.m. MR 250

INDUSTRY PARTY Thursday, Jan. 7 6:30-8:30 p.m. MR 250 Celebrate the promise of a snowy winter! Join us at the Industry Party where we’ll kick off the Winter season with music, brews and a bit of friendly competition. Come early and catch the Fashion Show or stay late and enjoy the moments

when the industry comes together.

communities to enjoy, participate in and support outdoor activities and the outdoor industry. New this year, the Inspiration Awards event will include both general sponsored category nominations gathered from the Outdoor Retailer community as well as sponsor nominated categories. Special thanks to sponsors adidas dolce vita heavy bold Proxima Nova Bold Outdoor and Boy Scouts OUTDOOR INSPIRATION dolce vita light Proxima Nova Regular of America. AWARDS Friday, Jan. 8 6 p.m. MR 250 The sixth annual Outdoor Inspiration Awards, presented by adidas Outdoor, will be celebrated at the Salt Palace Convention Center. A true outdoor community event, the Outdoor Inspiration Awards celebrate those that inspire and encourage others in their Vertical

Pantone 2995c

CMYK 83/1/0/0

RGB 0/169/224

CMYK 50/30/30/100

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We’ll be partnering with PROMOSTYL this season to bring their trend forecast expertise to add a new dimension to the OR fashion experience. The latest technical and lifestyle apparel and footwear will be curated and styled with Fall/ Winter 2016/17 trends in mind. A can’t miss opportunity for fashion and merchandising insight for your store in a one-night only event.

Horizontal

RETAILER ORIENTATION Thursday, Jan. 7 9:15 a.m. Open to new buyers who might be feeling a little anxious about navigating the show floor, retailers are invited to join a retailer orientation to get the lay of the land. Joe Bustos, Outdoor Retailer’s Retail Relations Manager, will meet inside the East Entrance lobby of the convention center. The orientation will help calm nerves and ensure retail buyers have a productive show experience.

The Outdoor Retailer Media Preview is designed to give attending media a sneak peek at new, innovative products being released and shown at Outdoor Retailer. Brands will have a unique platform to meet one-on-one with the media. This type of face-to-face discussion with endemic and nonendemic press eager to find new story lines could result in PR coverage that traditionally would cost thousands of dollars. Journalists attending will have exclusive access to preview some of the latest products and newest exhibitors in the outdoor industry before the show opens.

Colors

is easily accessed using TRAX. Email mbiersner@ outdoorindustry.org for free registration.

Logo Font

RISE Wednesday, Jan. 6 The Leonardo Museum 12-6:30 p.m. In an effort to serve the needs of specialty retailers, we are introducing a program called RISE (Retail Inspired Specialty Excellence). A collaboration with the Outdoor Industry Association, Outdoor Retailer and the Grassroots Outdoor Alliance, RISE will be an afternoon of roundtables, breakouts and keynotes focused on topics that will help specialty retailers shape refine, and grow their business. You’ll leave with tools that you will be able to put into action as soon as you get back to your stores. The Leonardo Museum, 209 500 S, Salt Lake City, UT 84111,

ALL EVENTS ARE AS OF DEC. 1, 2015 AND SUBJECT TO CHANGE

Got an event? Submit your event by Dec. 15, 2015 via our online form link below to appear in the O.R. Daily live issues, Days 1-4: http://ordaily.snewsnet.com/snews-daily-events-submission/ Miss the deadline? There’s no guarantee for inclusion, but you can send us the event information via email at: snewsedit@aimmedia.com 60 outdoor retailer daily

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EXPLORE THE NEW AMERICAN

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schedule

features MADE IN AMERICA Days 1-4, Jan. 7-10 9 a.m.-6 p.m. In recognition of the growing interest in domestic manufacturing, the showcase was launched in August 2014 to share the story of companies sourcing here in the United States. This showcase raises the profile of domestic manufacturing at Outdoor Retailer, and educates exhibitors, retailers and media about American manufacturing.

materials innovation, the Trend + Design Center anchors the supplier story at Outdoor Retailer and serves the design audience with compelling education and networking events. With more than 200 raw materials suppliers, Outdoor Retailer is the largest collection of suppliers, co-located with the largest selection of outdoor products.

TREND + DESIGN CENTER, PRESENTED BY BEMIS Days 1-4, Jan. 7-10 9 a.m.-6 p.m. MR 155 From trend forecasting with some of the preeminent trend houses in the business, to discussions on industrial design, and

FORUMS AT THE CAMP Days 1-4, Jan. 7-10 9 a.m.-6 p.m. Booth #36112 Designed with outdoor specialty retailers in mind, the Forums at The Camp, (formally the New Product Zone) booth 36112, will feature panels of brand leaders, retailers, designers and

influencers who come together to discuss and share best practices around the challenges of selling “outdoor” for today’s consumer. Full schedule can be found online and on the OR mobile app. VENTURE OUT Days 1-4, Jan. 7-10 9 a.m.-6 p.m. Located Inside the North Entrance of the Salt Palace Venture Out is home to brands that represent the urban and lifestyle trend that has influenced and invigorated the modern outdoor movement. Venture Out helps brands validate the fact that outdoor function does exist in a fashionable solution. Visit this dynamic area and see ever-changing brands like Topo Designs, Duckworth, Seavees, Tentree, Iron

and Resin, Parks Project, Penfield and more. OUTDOOR UNIVERSITY Days 1 and 2, Jan. 7-8 9 a.m.-6 p.m. Salt Lake Marriott Downtown at City Creek Outdoor Retailer is pleased to partner with the Outdoor Industry Association to execute more than 30 free educational sessions at Outdoor University. Sessions will focus on topics around trends, branding and marketing, retail strategy, leadership, sustainability and more. This education platform provides invaluable educational and leadership training to all attendees. YOGA WELLNESS STUDIO Days 1-4, Jan. 7-10 9 a.m.-6 p.m. Booth 37207

A community gathering spot for the manufacturers of yoga products and retailers, the Yoga Wellness Studio brings a focus to this rapidly growing segment of the outdoor market, the lifestyle community. From yoga slacker acrobatics, meditation and sun salutations to sustainable product lines revolutionizing the yoga product space, Studio-host Yoga Journal creates opportunities to learn more about this thriving market. Don’t miss the retailer education session on Day 2, which will be followed by the Wellness Gathering at 5 p.m.

OIA INDUSTRY BREAKFAST THE HOUR OF LAND

7-9 a.m. Presenter: Terry Tempest Williams Keynote, Terry Tempest Williams will combine her skill as a storyteller with her deep passion for national public lands to reinforce our industry’s unique position and collective power to both engage in environmental stewardship and take meaningful action to protect the places we play. With the 2016 National Park Service Centennial upon us, this conversation is more important than ever. Please join us.

LIVE FROM OR Day 1, Jan. 7 2-4 p.m. The Camp Booth# 36112

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NEW Aegis Excalibur inhibits and captures odors ™

SNOWBALL FIGHT WITH THE KIDS

SKI RESORT FOR THE HOLIDAYS

EVENING WALK WITH THE DOG HOCKEY GAME WITH THE FAMILY

ICE SKATING VERMONT HIKING TRIP WITH FRIENDS

STAY ODOR FREE Wherever adventure takes you... Find out more at booth 155-406 www.microban.com Microban® antimicrobial technologies are designed to keep textiles fresher by inhibiting the growth of odors caused by bacteria, mold and mildew. ©2015 All Rights Reserved. MICROBAN is a registered trademark of Microban Products Company

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schedule

From adventures to initiatives, Live From OR is where athletes and industry notables come to talk about what’s happening in the outdoor industry today. For a lineup of guests, check out the events listing on the Mobile App. THE CONSERVATION ALLIANCE BREAKFAST Friday, Jan. 8 7-9 a.m. Salt Lake Marriott Downtown at City Creek Kevin Fedarko will be speaking on the Grand Canyon, Adventure and Threats to Our National Parks. Fedarko is author of New York Times bestseller, The Emerald Mile, which recounts the story of the record-setting speed run through Grand Canyon

in a small wooden dory during the largest flood to sweep the Colorado River in generations. Fedarko’s presentation will cover geology, hydrology, history and the art of rowing extreme whitewater. With a nod to the centennial of the National Park Service, Fedarko will also talk about threats to our national parks, and what we can do to renew our commitment to these crown jewels. RETAILER LOUNGE Days 1-4, Jan. 7-10 9 a.m.-6 p.m. MR 254B With panoramic views of the show floor, the Retailer Lounge is a quiet respite from everything going on below. Open to retailers, it will have plenty of seating, free WiFi, charging stations, refreshments and — above all else — quiet. Located just beyond the Business Center and just before the Press Room.

PRESS ROOM Days 1-4, Jan. 7-10 9 a.m.-6 p.m. MR 254C Members of the media can check email, write, conduct interviews and review press kits. The Press Room is open only to working journalists who are registered to attend the show. Each exhibitor may provide one hard copy (or flash drives or CDs) of their press kit for members of the media to browse in the Press Room. CAFÉ ON THE MEZZ Days 1-4, Jan. 7-10 11 a.m.-2 p.m. The Mezzanine You don’t need to leave the building to find a delicious meal! The Café on the Mezz features crowd favorites like the vegetarian and organic selections at Sage’s, to hunger-busting burritos and fresh sandwiches. Take advantage of the patio-style seating overlooking the show floor and enjoy!

Terry Tempest Williams Utah author and activist Terry Tempest Williams will be bringing her power of deep storytelling to the OIA Industry Breakfast on Thrusday morning when she will dive into the personal topography and evolutionary history of our national parks . You will not want to miss this.

OIWC Keynote + Leadership Awards Featuring: Sally McCoy Longtime CEO & GM at CamelBak Day 3, ORWM Saturday, January 9 7:00-9:00 a.m.

Marriott Downtown at City Creek Open to all attendees. Thank you sponsors: Title:

Supporting:

Outdoor Industries Women’s Coalition

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Wear More.Wash More. Wash Less

Polygiene Odor Control Technology

“And because I will need to wash it less often, I will reduce this top’s eco-footprint—a winwin for the planet and me.” —The Campsite Blog, Dec 2014

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.

A CLIMATE-SMART APPROACH Up to 2/3 of a garment’s environmental impact occurs during consumer use—Polygiene’s unique odor-control technology allows users to wear garments longer, cutting down on the water and energy use associated with washing and drastically reducing the garment’s carbon footprint.

2/3 MEET US AT OR W M 2016 BOOTH 40051 polygiene.com

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schedule

All educational sessions will be held at the Downtown Marriott City Creek located across from the Salt Palace East entrance, unless otherwise noted. Information as of December 1, 2015. Times and topics may be subject to change. For further updates or details, please visit: www. outdoorretailer.com/ education

DAY 1, THURSDAY JAN. 7 THE ADVENTURE BEGINS HERE: NEW FRONTIERS IN RETAIL 12-12:45 p.m. Presenter: Dr. Christopher Gray, Saatchi & Saatchi X Track: Retail In an increasingly competitive retail environment, are you leveraging your most powerful tool to attract, engage and motivate shoppers to buy? In this thought-provoking session, Dr. Gray will challenge your thinking by outlining six key insights about emotion and its power to influence purchase behavior. Through experience, research and compelling examples, Chris will demonstrate the power of emotion to drive sales and build your business. OUTSIDE IN PLANNING: TOOLS AND TECHNIQUES FOR STRATEGIC PRODUCT LINE PLANNING 12-12:45 p.m. Presenters: Pete Frickland, Concurrent Product Development, LLC & Lynette Seebohm, Concurrent Strategies, LLC Track: Brands Learn a highly effective team-based approach to understanding your product’s consumer segments that strikes balance between datadriven opportunities and perceived internal strengths and operational challenges. You’ll find out how you can use both market research and

institutional knowledge as the basis for next-steps ideation. COLORING THE RETAIL CONSUMER FOR GREATER COMMERCIAL SUCCESS 12-12:45 p.m. Presenters: Laurie Pressman, Pantone LLC Track: Trends Nothing grabs the eye better than the thoughtful use of color. In a world where you may only have 3 seconds in which to capture the consumer’s attention, color is the critical influencer in consumer purchasing decisions. Break the rules and create excitement by taking your color strategy to the next level. THE MILLENNIALS DATA THAT NO ONE IS TALKING ABOUT 1-1:45 p.m. Presenter: Sara Meaney, BVK Track: Retail Are Millennials really all that different from their consumer counterparts? Yes and no. Find out what really matters when it comes to generational and psychographic targeting for this and other lucrative consumer audiences who are seeking your immediate engagement. THE FUTURE OF SHOPPING: STRATEGIES FOR DIGITAL SUCCESS 1-1:45 p.m. Presenters: Tom Flierl, Hanson Dodge Track: Brands Consumers are increasingly researching and purchasing products through various channels and platforms. Discover digital commerce trends and strategies, and learn how and where consumers are engaging and purchasing. In this next evolution of Hanson Dodge Creative’s popular Outdoor University seminar, Tom Flierl will provide insights on how brands and retailers can inspire consumers and grow together in a multitouch, omnichannel world.

KICKSTARTED: BUILDING AN OUTDOOR GEAR BRAND FROM SCRATCH THROUGH CROWDFUNDING 2-2:45 p.m. Presenters: Peter Dering, Peak Design Track: Brands Attendees will get an intimate look into the story of Peak Design, and learn specific strategies and tactics from Peter Dering who has four successful Kickstarter projects under his belt. NEW OPPORTUNITIES FOR THE OUTDOOR INDUSTRY IN THE TRANS-PACIFIC PARTNERSHIP (TPP) 2-2:45 p.m. Presenters: Rich Harper, OIA; Bill Jackson, USTR; Sushan Demirjian, USTR; Jayme White, Chief Trade Counsel for Senator Ron Wyden (DOR) Finance Committee Track: Advocacy The United States and 11 Pacific partners recently concluded a free trade agreement that will cover 40% of

global GDP. The outdoor industry was involved in the negotiations from the beginning and the TPP contains significant benefits for the industry, from domestic manufacturers and U.S. brands to retailers and suppliers. Join us for discussion on key details of the agreement andhowthey will impact your bottom line.

LEVERAGING OUTDOOR RETAILER CONSUMERS’ VALUES WITH REUSE AND RECYLING TO CREATE GROWTH OPPORTUNITIES. SUSTAINABLE CONSUMPTION 3-3:45 p.m. Presenter: Eric Stubin, 2ReWear Track: Brands Leveraging Outdoor Retailer consumers’ values with Reuse & Recycling to create growth opportunities.

Sustainable consumption. 2ReWear provides turnkey recycling solutions for apparel, footwear and accessories. 2ReWear will show you how saving the environment will raise your sustainability profile, fundraise for charities and increase sales.

stores and what is driving them there is critical in today’s fast-changing marketplace. This session give attendees a birdseye view of the latest consumer shopping trends of the outdoor consumer. Please RSVP to Julia.Day@NPD.com

DAY 2, FRIDAY, JAN. 8

B2B ECOMMERCE: SEPARATING WINNERS & LOSERS IN TODAY’S ON-DEMAND ECONOMY 9:30-10:15 a.m. Presenter: Brandon Gracey, Handshake Track: Brands B2B eCommerce is poised to trigger a tectonic shift in Outdoor ––brands are already winning back inactive customers and receiving more frequent, larger orders. In this seminar, B2B eCommerce expert Brandon Gracey will discuss what this technology means for the outdoor industry and how to successfully roll out

MARKET INTELLIGENCE AND ANALYSIS ON CONSUMER TRENDS IN OUTDOOR PRACTICES 7:15-9 a.m. Presenter: Julia Day & Matt Powell, NPD Group - Sports and Leisure Trends Track: Trends The NPD Group’s Sports and Leisure Trends team will discuss current retail and consumer trends. Understanding current market trends and dynamics, knowing who is coming into your

Big Plans for the Backyard Wondering where development in Utah’s busy Wasatch is headed? Be sure to attend the Mountain Accord session on Friday at 12-1:30 p.m., when OIA and the executive committee will discuss everything from new lifts to protected backcounty.

Andrew Bydlon/Caveman Collective

education

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schedule

GO-TO-MARKET GAME-CHANGER: LEVERAGING LIVE INTERACTIVE VIDEO FOR PRODUCT TRAINING AND MARKETING 9:30-10:15 a.m. Presenter: Fritz Brumder, Brandlive Track: Retail / Trends It costs millions for Brands and Retailers to communicate new product information to various audiences. The costs are tied up in sales meetings, trade shows, clinics, retail activation and marketing. Using Live Interactive Video drastically reduces the cost and time required. Come learn how to re-invent your product launch process. CORPORATE RESPONSIBILITY, COLLABORATION AND BETTER BUSINESS PRACTICES IN THE OUTDOOR INDUSTRY 9:30-10:15 a.m. Presenter: Beth Jensen and Nikki Hodgson, Outdoor Industry Association Track: Supply Chain Learn more about the industry’s sustainability initiatives and the tools and resources available to help you establish or improve your company’s corporate responsibility program. Whether you’re just getting started, curious about what the outdoor industry is doing to improve business practices or have questions about improving environmental and social responsibility this session will provide an overview of the tools, partnerships and organizations dedicated to moving the outdoor industry toward more responsible supply chain management.

REDEFINING BRICK AND MORTAR 12–12:45 p.m. Presenters: Alison Embry Medina, design:retail magazine Track: Retail / Trends While online commerce continues to grow by double digits, 90 percent of purchases still happen inside the brick-andmortar retail environment. The trick for retailers is figuring out how to create meaningful store experiences that deliver purposeful and impactful shopping visits, in order to combat the ease and accessibility of shopping on your couch. This session will explore global consumer trends and instore applications that are redefining today’s physical retail marketplace as we know it. FIVE WAYS TO IMPROVE REAL-TIME COLLABORATION 12–1:30 p.m. Presenter: TBD Track: Brands Today’s collaborative product development often relies on file sharing, foam core boards and redlined printouts— all being exchanged on Dropbox or email so that critical data is either out

of date or out of sync. This session will help you understand how real time collaboration will help you achieve collaborative success.

MOUNTAIN ACCORD – BIG PLANS FOR THE BACKYARD 12-1:30 p.m. Presenters: Cailin O’Brien-Feeney (moderator), Outdoor Industry Association & Mountain Accord Executive Committee Track: Advocacy From mountain trails and tunnels, to new lifts and protected backcountry, Mountain Accord is an effort to chart a future of recreation, transportation, the economy and the environment in the Wasatch. This session welcomes business, government and nonprofit leaders to discuss where we are, and where we’re headed.

RETAIL AS A CAREER – YOU’VE HIRED THEM, NOW HOW TO KEEP THEM 1-1:45 p.m. Presenters: Ponch Membreno, Toad & Co,

Chris Howe, Denali & Trailblazer Track: Professional Development You’ve made the hiring decision, what’s next? How do companies understand what the road to success looks like to their new hires? Join this session to learn tips and tricks to onboard, incentivize and retain great staff from retail leaders in the industry. It’s more than just a job, let’s make it a career. SPORT & STREET / WINTER 2017/18 1-1:45 p.m. Presenters: Maria Teresa Sampedro, Promostyl Track: Trends Join Promostyl for a look at their Fall/Winter 2017/18 trend forecast. The session will highlight key colors, shapes and marketing insights all relevant to the active and outdoor markets.

FUTURECAST: WHAT’S NEXT IN ACTIVE LIFESTYLE 2-2:45 p.m. Presenters: Roberto Ramos, Doneger Group Track: Trends Our hyphenated lifestyles require greater flexibility and fluidity, with apparel

playing a key role. Activewear has surfaced as the transitional foundation as we toggle from work to workout and then to different forms of entertainment. Activewear has spun multiple expressions, with the consumer easily adding and subtracting elements to fit their needs. FROM BOOT CAMP TO BOARD ROOM – HOW MILITARY EXPERIENCE TRANSLATES TO SUCCESS IN THE OUTDOOR INDUSTRY 2-2:45 p.m. Presenters: Stacy Bare, Sierra Club Outdoors, Dave Petri, Farm to Feet, & Matthew Griffin, Combat Flip Flops Track: Professional Development This panel will bring together military veterans, who after returning to civilian life, are using their skills and experiences from the military to build successful careers throughout the outdoor industry.

LOOKING AT LEATHER 2-2:45 p.m. Presenters: TBD Track: Supply Chain Join in this workshopstyle event to learn

about the issues facing the leather supply chain, the initiatives that are addressing them, and how you can become involved.

CLIMATE HEROES: HOW OUTDOOR SPORTS BRANDS ARE HELPING ADVANCE THE CLIMATE MOVEMENT 3–4:00 p.m. Presenters: Beth Jensen (moderator), Outdoor Industry Association Track: Advocacy In Utah, and many other states, we have seen first-hand the impact the outdoor and snowsports industry are having on key decision makers regarding our environment, our climate and the places we love. Join Protect Our Winters, The Sierra Club, Outdoor Industry Association and business leaders to take a look at how brands are advocating and the impact it is having around the country. Join us to learn how to get your business involved in the movement to protect our environment and our livelihoods.

Millennials or Not? You may think you know all about the generation that is coming into its own (and becoming your most important customers), but find out what really matters at the Millennial Data No One is Talking About session at 1-1:45 p.m. on Thursday.

Andrew Bydlon/Caveman Collective

online ordering.

RETAILERS, WHAT CAN CONSUMERVUE DO FOR YOU? 9:30-11:00 a.m. Presenters: Samantha Searles, Outdoor Industry Association Track: Retail / Trends Are you familiar with OIA ConsumerVue, research conducted to help retailers and manufacturers better understand the outdoor consumer and how they shop? OIA wants to help you take advantage of the research and apply it to your retail business. In this immersive roundtable session you will leverage outdoor consumer segment insights to address unique business challenges and better target and meet the needs of your customer. A pre-session homework assignment is required to maximize your individual takeaways. Please RSVP by 12/21 to research@ outdoorindustry.org, seating is limited.

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OutdoorRetailer OutdoorRetailer

Exhibitor List There will be more than 1,000 exhibitors at Outdoor Retailer Winter Market 2016. So how can you get a grip on who will be here? Look no further. For your convenience, we have listed every exhibitor alphabetically. But we also list exhibitors according to category — accessories, footwear, hardgoods, softgoods and raw materials / suppliers — as well as a handy rundown of new exhibitors and those who will find in the Venture Out area. Be aware, this list may change before Day 1 of the show. For updates and further details about each exhibitor, please visit www.outdoorretailer.com. # 37.5 22 Designs 2UNDR/ Projekt 32 Degrees 32north Inc. 360 Cloud Solutions 3M 3M™ Thinsulate ™ Insulation 4FRNT Skis LLC 7 Diamonds

A Access Fund AceCamp LLC Acorn Active Brands North America Addaday adidas Outdoor Adventure Medical Kits Aetrex Worlwide, Inc. Ahnu Inc. Aiale Sport by Milior Spa Airhole Alchemy Equipment Aldo New-Tech Material Co., Ltd. Alegria Shoes Allett Allied Feather & Down Aloe Up Sun and Skin Care Products Alpaca Imports Altra Running Amaterrace Inc. Ambler AmeriBag Inc. American Backcountry American Hiking Society American Icon Anhui Sunny Fashion Ltd. Apex (Zhejiang) Textile Co., Ltd. Apres Style by Zisler Arborwear Arc-Iris Eyewear Arc’teryx Equipment Arctix Ariat International Artemis Artesania Arva Equipment Arva Snow Safety Equipment Ascent CRM, LLC ASF Group/ Clark Textile Company Association of Outdoor Recreation & Education

Astral Athletic Recon Atlas Snow-Shoe Co. Atomic Atomic and Salomon Auclair Sports Inc. Austin Footwear Labs Avalanche Avatech Aventura Clothing Avex by IgniteUSA

B Backcountry Access, Inc. Backpacker Apparel Backpacker Magazine Baffin Baggallini Balega Bambool Barebones Basic Options Bearpaw Bearpaw Apparel Bemis Associates Bergans of Norway Berghaus USA Berne Apparel Company Best Pacific Textile (Hong Kong) Ltd. Best-Knits Enterprise Corp. BEX Sunglasses LLC Beyond Clothing Big Agnes Big Sky International Bigagli S.p.A BioLite Bionica Footwear Birkenstock Bison Designs Bjorn Daehlie Black Diamond Equipment Bliz and Start America Bloom Foam Blue Lizard Australian Sunscreen Blundstone Boa Technology Body Glide Bogs Footwear Boker USA Inc. Bondi Band Boost Oxygen Born Footwear Bos & Co. Footwear Bounce Energy Balls Boy Scouts of America Braeval

Braven Bridgedale North America Brooks Range Mountaineering Brooks Sports Brookwood Companies, Inc. Brunton Buff, Inc. Bula Burlington Industries Bushman Outfitters, LLC Bussola Butler Button International Bzees

C Cablz, Inc. Calamai By Lanificio Becagli SRL Camelbak Products Camp USA Canada Goose Inc. Carhartt Carol Textile Co., Ltd. Carolina Creative Carve Designs Carvico USA Cat Apparel Cat Footwear Celatica, LLC Celerant Technology Celliant Centric Software CEP Compression CGear Sand Free Limited Chaco Chain Yarn Corporation Champion Champion Sport Xtreme (CSX) Chang-Ho Fibre Corporation Chaos and CTR Chef 5 Minute Meals Chemours Chieftex Enterprise Co., Ltd. Chippenhook Chippewa Boots Chori Co., Ltd. Chums-Beyond Coastal CIEC Overseas Co., Ltd. Cirque Mountain Apparel Clarks Clif Bar & Company Climbing Magazine CloudLine Apparel Cockpit USA Cocona / 37.5 Cocoon by Design Salt Inc.

Coghlan’s COLDPRUF Base Layer Colonial Knife USA Columbia Sportswear Co. Community Space COMPETE energy bites Compressport Concept III Textiles International Concordia Textiles Cone Coobie Seamless Bras CoolCore CoolVisions(r) by FiberVisions Cordura® Brand Costa Sunglasses Cotec-Epo International Co., Ltd. Cotopaxi Cotton Incorporated Cougar Shoes Coville Brands Coville, Inc. Coyote Eyewear USA Craft Sportswear CRAFT Sportswear North America Craghoppers LLC Crazy Creek Products Crescent Moon Snowshoes Croakies Crocs Inc. CW-X Wacoal Sport Science Corp. Cyberknit Fabrics Cypher Climbing

D Dachstein Canada Dae-Hyun Textile Co., Ltd. Dakine Dakota Grizzly Dakota Watch Company Dale of Norway Danken Enterprise Co., Ltd. Danner Danner Footwear Dansko Daphne Lorna Darn Tough Vermont DBS Company De Licacy Industrial Co., Ltd. De-Fishing Soap Deer Creek Fabrics DeLorme Delta Galil USA Dermatone/ Beaumont Products, Inc.

Designer Textiles International Deter Outdoor Skin Protection Deuter USA DexShell Dezhou Huayuan EcoTechnology Co., Ltd. Dickies DingZing Advanced Material Inc. Discovery Expedition Dish and Duer Diyang Merino Textile Ltd. Dong Jin International Dongguan Niannianwang Electronic Products Co., Ltd. Donglim DonJoy Performance Dorfman Pacific DOWNLITE Doyle SUP/Southern California Sports Industries, Inc. DPS Skis Dr. Scholl’s Shoes Dragon Times Zipper & Accessory Co., Ltd. Draper Knitting Company DrinkTanks drirelease drirelease / Optimer Brands Dry-Tex Lamination Textiles DryGuy Drymax Technologies Inc. Dryrobe DSM Dyneema Cubic Technology Ducksan Ducksan Enterprise Co., Ltd. Duckworth LLC Duluth Pack Duraflex Dutch Harbor Gear/Pearl Northwest Dynafit Dynamic Discs

E E. Textint Corp. Eagle Creek- VFC outdoor Eagles Nest Outfitters - ENO Eastman Chemical Company ECCO Eclat Text Co., Ltd. Eco Vessel Ecoths Ecoxgear Edelrid eGrips Eic Jewelry

Eisbär Premium Hats & Knitwear EK USA El Naturalista USA ELECTRIC Electric Karma Elete Electrolytes Elite First Aid, Inc. Elly Feather A& Down Product Co., Ltd. Emergency Essentials Emergency Zone EMU Australia Endurance Conspiracy Enjoy Nature Epic Provisions Epicurean Erh Shui Cheng Hsin Knitting Co., Ltd. Erictex Fashion Co., Ltd. ESPRO Ethnotek Bags Euromas (Argent Inn) Co., Ltd. European Stretch Fabrics eVent fabrics Everest Designs Everest Textile Co., Ltd. Everplush Company Evolv Sports and Designs ExOfficio Expert Brand Experticity

F Falcon Guides/Globe Pequot Far Eastern New Century Corporation Farm To feet Fawn and Foal Fayettechill FC Daeseung Co., Ltd. Feetures! Fidlock / A+ Products Field Trip Jerky Filo Import Inc. Filson Fimbulvetr Fischer Skis US FITS Fitter International Inc. (Fitterfirst) Fjallraven Flowfold Flying Tex Flylow Gear Forest Stewardship Council US Formosa Taffeta Co.

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Forsake Fortune Textile Co., Ltd. Found My Animal, LLC Four Corners School of Outdoor Education Fox 40 USA Fox River Mills Framis Italia SPA Free Nature Freebird by Steven French Knot Frost River Full Color Co., Ltd. Fulltide Enterprise Co., Ltd. Fusion Clothing Company

G G. B Light G.H. Bass & Co. GAC Grandtek Asia Corp. Gainmoretex Co., Ltd. Galvani Tech Apparel Garmont North America Gateway Trade Funding Gator Sports Geographical Norway Gianno Co., Ltd. Giant Knitting, Co., Ltd. Giesswein Giesswein USA Global Brands Group Global Merino Glowtex Co., Ltd. Go Raw Go Snug Goal Zero Golden Retriever Outdoor Gear Goldwin America, Inc.

GoMotion Goodhew / Sockwell Gordini USA, Inc. Grabber Inc. Gramicci Grand Textile Grand Trunk Grandetex Development Co., Ltd. Granger’s Granite Gear LLC Grassroots Outdoor Alliance Green Goo Gregory Mountain Products Greneker Grivel GSI Outdoors GU Energy Labs Guangzhou Yijia Optical Technique Co., Ltd. Gumbies Ltd. Guyot Designs GV Snowshoes

H Haflinger Hagan Ski Mountaineering Haiku Hand Out Gloves Hans Global LLC / Pacific Fly Group Hanwag Hanz Extremity Wear HASTA Hawke & Co. Headsweats Health Warrior Heat Factory USA / Comfort Tec International

Hebei Hounur International Trading Co., Ltd. HEKA Energy Drink Helinox Helle of Norway Helly Hansen Hemp Fortex Industries Ltd. Hennessy Hammock Ltd. Hestra Gloves Hi-Tec Sports USA Hickory Brands Inc. High Country and Associates High Sierra Highland Trading Co., Inc. Hillsound Equipment Inc. Hilly Running Socks Himatec HippyTree HO YU Textile Co., Ltd. Hobbs Bonded Fibers Hohenstein Institute Honey Stinger Hood Rubber Company Hooken Nation Horizon Agency Inc. / Outdoor Sports Insurance Hot Chillys howies Hua Fang Co., Ltd. Huamao (Xiamen) Weaving Dyeing & Finishing Co., Ltd. Hui Liang Industrial Co., Ltd. Hults Bruk Swedish Axe Works Hung’s Fortune International Co., Ltd. Hunter Hush Puppies Hwa Fune Industry Co., Ltd. Hydrapak LLC Hydro Flask

Hyosung Corporation

I i.N.i Cooperative i5 Inc. Ibex Outdoor Clothing IBQ Fabrics Icebreaker Icebug Traction Footwear Icelandic Design ICEtrekkers Icon Eyewear IDEAL Fastener Corporation IDFL Laboratory and Institute IFA Prowear iFabrix Taiwan Co., Ltd. IFITS Implus Implus Corporation Incase Designs Indigenous Industrial Revolution Inc. Industry Infuze Hydration ING Leisure Co., Ltd. Innobaby Innovative Sourcing Group-iSG Inside Outdoor Magazine International Direct Group Intova INVISTA Sarl-CORDURA ® Brand IRabbit Technical Fabric Co., Ltd. Itasca Footwear by C.O. Lynch Enterprises ITW Nexus

J Jack Mason Jack Wolfskin GmbH & Co., KGAa Jambu & Co. Jana Designs JanSport Jaseboards JBL/ yurbuds Powered by JBL Jelly Belly - Sport Beans Jeremiah Jia Hao Plastics Factory Co., Ltd. Jiangsu Hysafety Co., Ltd. Jiangsu Shenli Enterprise Co., Ltd. Jiangsu Xinkaisheng Enterprise Development Co., Ltd. Jilin City Bailing Down Products Co., Ltd. Jining Glove and Sewing Product Co., Ltd. JML Johnson Outdoors Johnson Woolen Mills, LLC Jonathan Paul Eyewear Joshua Tree Products Joules JRC Reflex Julbo Jungle Jumperoo Justin Original Workboots

K K&M Inter-Fashion Co., Ltd. K+K Garment Accessories Co., Ltd. K2 Skis Kahtoola Inc.

Kakadu Traders Australia Inc. Kakookies Kamik Kamik Apparel Kanghua Kari Traa Katadyn North America Kavu, Inc. KEEN KentWool Kenyon Consumer Products KeySmart Khombu Killtec NA, Inc. Kinco Gloves King-Tex Technologies (Shanghai) Co., Ltd. Kingwhale Corportaion Kiteng Inc. Kittrich Corporation Klean Kanteen Klingler Asia Ltd. Klymit Knix Wear Kodiak Group Holdings Co. Kohla Triol Kolon Fashion Material, Inc. Komperdell kora Koral Korea Outdoor & Sports Industry Association Korkers Products LLC Kovea Co., Ltd. Krimson Klover Kuhl Kurgo Dog Products Kwik Tek / Yukon Charlie’s Kyber Outerwear USA Corp.

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OutdoorRetailer L L-Bow Mittens La Siesta La Sportiva La Sportiva N.A. Inc. Labtex Co., Ltd. Lamo Footwear Landway Lasting Sport s.r.o. Laundromat Lauren James Leave No Trace Center for Outdoor Ethics LeeJo Textile Co., Ltd. Legends Sock Co. Leggett Tactical Solutions LEKI USA Lewis N. Clark Li Peng Enterprise Co., Ltd. Liberty Black and Caborca Boots Liberty Mountain Life Bracelets Lifefactory Inc. Lifeline First Aid LifeStraw Light My Fire Lily Textile Co., Ltd. Liquid Hardware LLC Little J Liyang Zhong Fang Lian Knitwear Co., Ltd. LJ Sports Technical Textile Co., Ltd. Locally Grown Clothing Co. Loki Gear Lolë Long Advance Int’l Co., Ltd. Lorpen North America Lost Horizons Imports Lotto - Rpx Louis Garneau LOWA Boots LLC Lowe Alpine Lucy Activewear LuminAID Lab LUNA Sandals Lushworld Industrial Co., Ltd.

M Mad Bomber Co. Mad Rock Climbing Madshus Magnatex Inc. Malibu Sandals Maloja Mammut Manduka Manzella a Division of totes isotoner Marker Dalbello Völkl Marmot Mountain LLC Martino of Canada Masterfit Enterprises Maxland Sportswear Industrial Co., Ltd. McNett Corporation MEC Addheat Co., Ltd. Medalist Apparel Mega Cap Inc. Menu Works Meridian Line Merrell Metolius Climbing MFI International Microban International MiiR Milco Industries Inc. Millet Minav Corp. Minelab

Minlan Fabric Industrial Minnetonka Moccasin Minus33 Merino Wool Clothing Mission Belt MITI Spa Mizu, Inc. Mizzen and Main Momentum Momentum By St. Moritz Watch Corp. Montane Montbell America Monterey Mills, Inc. Montrail Morito Co., Ltd. / Kane-M, Inc. Mountain Equipment Mountain Hardwear Mountain Khakis Mountaineers Books Mountainsmith MPG Mondetta Performance Gear MPOWERD MPS - Mitch Porvin Sales MSR – Mountain Safety Research Muck Boots, Xtratuf, Puddletons, Oliver, Ranger Mueller Sports Medicine Muk-Luks Munkees MyPakage Mystery Ranch

N Nalgene Naot Footwear Nathan Sports, Inc. National Forest Foundation National Geographic Maps National Nordic Foundation National Park Foundation National Parks Conservation Association National Parks Trips Magazine Native Eyewear Nature Cast Metalworks Nature’s Bakery Nau Navitas Naturals Neve Designs Neverwet by Rust-Oleum New Balance Athletic Shoe Inc. New BDNY International Trading NFMS/FNDN Nifco Nikibiki Sports Nikwax North America, Inc. Ningbo Sunshine United Imp. & Exp. Co., Ltd. Nirvanna Designs Inc. Nishat Mills Limited Nite Ize Inc. NiteRider Technical Lighting Nobis Noble Biomaterials NOLS Nordbron Northside by Triple T Trading NPD Sports NSF International NuDown Nuun Hydration Nuwa Inc.

O O Loves M Eco Bags Oboz Footwear Ojai International Old Dominion Freight Line, Inc. Old Friend Footwear

Old Guys Rule Oliberte Olicamp Olukai Olympia USA Omeals One Chang Material Co., Ltd. One Source Apparel One Warm Coat ONE WAY Sport Onos / Nines OPR Optic Nerve Eyewear Opticron Sports and Nature Optics Oros Ortovox OS1st Osprey Packs OTBT - Off The Beaten Track OTZ Shoes Outback Flashlights Outdoor Designs Outdoor Industry Association Outdoor Research

P Pacific Crest Trail Association Pacific Teaze Inc. Pacific Trail Pacsafe PACT Apparel Pajar Canada Pakems Palladium Boots Paltex Company Ltd. Parakito Parks Project Partners/ West Book Distributing, Inc. Patagonia, Inc. Pearson Ranch Jerky Peckham, Inc. Pendleton Peony and Moss, Cloudbase Optical Pepper’s Polarized Eyewear Peregrine Camping Equipment Perfect Storm Boot Corporation Perky Jerky Perseus Books Group/PGW/ Wilderness Press Pertex Petzl Phunkshun Wear, LLC PIL Membranes Ltd. Pinghu Xinbao Textile & Technology Co., Ltd. Pistil Pit Viper LLC Pittards plc pjur Active PLAE Inc. PLUSfoam Compounding Technologies Point6 Polar Feet Polaris eBikes POLARIS Electric Bicycles Polarmax Polartec, LLC Poler Stuff Polygiene Pomoca Pontetorto SPA Popticals Popular Mechanics Power Practical PowerBar prAna Premiere Fashion Corp. PrimaLoft, Inc.

Prime Pacific Connections LLC Primus Prince of Peace - Tiger Balm Princeton Tec Proof Eyewear ProShot Purnell

Q QALO Quad Lock Quanzhou Helun Knitting & Weaving Co., Ltd. Quest Nutrition Quick Feat International

R Rab USA Rain Retail Software Raphila, Ltd. Ray-Fabrics Co., Ltd. Red Rock Outdoor Gear Redfeather Snowshoes Reflekt Polarized Rentex Mills Inc. Retail Pro- Big Hairy Dog (BHD) Information Systems Revo Ridgemont Outfitters Rih Jan Fibre Industrial Co., Ltd. RinseKit RJ’s Fuzzies/Cloud Nine Sheepskin Roanoke, VA Rockport RockTape Inc. Rong Cheng Best Brand Industry Co., Ltd. Rossignol Royal Robbins Ruffwear Rumpl RXBAR Ryan Michael Trading, LLC Ryka

S Safil Spa Sakroots Salewa Salewa North America Salomon Sam and Ty, LLC San Feather Enterprise Co., Ltd. Sandpiper of California Sanuk SAS Textiles, Inc. Sauce Saucony Save The Duck SAXX Underwear Co. Scarpa North America Inc. ScentLok Technologies Schawbel Technologies LLC/ Thermacell Heated Products Schoeller Textil USA Scotchgard™ Protector SCOTT Sports Screamer Inc. SDL Atlas Sea to Summit Seabreezs International Co., Ltd. Sealon / Bristex Co., Ltd. SealSkinz Seirus Innovation Shandong Ye Liya Garment Group General Corp. Shanghai Hicon Industrial Co., Ltd.

Shanghai Yonglee Textile Co., Ltd. Shanghai Yuanmei Textile Industrial Co., Ltd. Shei Chung Hsin Industrial Co., Ltd. (SHEICO Group) Shenzhen SL Solar Co., Ltd. Sherpa Adventure Gear Sherpani Shijiazhuang Sunlong Light Industrial Co., Ltd. Shijiazhuang Wangzhao Garment Co., Ltd. Shin Han Spinning & Mira Corporation Shin Pung Textile Co., Ltd. Shinhan Ind. Co., Ltd. Shinih Enterprise Co., Ltd. Shinkong Textile Co., Ltd. Shwood Eyewear Sierra Club Sierra Designs Sikerei Spa Simple Singtex Industrial Co., Ltd. Sixup Corporation Skechers Skhoop Ski Magazine Skiing Magazine Slackline Industries/ BYA Sports Smartwool Smith Smith’s Work Wear SNEWS Magazine Snow Angel Snow Gliders Snow Line Co., Ltd. Snow Peak Snowriders International Sof Sole Sol Sunguard Sole Solo Eyewear Sona Enterprises Sorbothane Performance Insoles Sorel SOTO USA Inc. Soul Flower, Inc. Spenco Medical Corporation Sperry Spirale SRL Spirit Jersey® Sporic Co., Ltd. Sport Hansa SportHill Sportlast USA SportsOneSource Sprigs Springair Sunshine-Tag Ltd. Stackpole Books Stanley Work Wear Stanley, A Brand of PMI SteriPEN by Hydro-Photon, Inc. Sterling Stoneham Stonewear Designs Stonz Storm Creek Stormy Kromer Strider Sports International, Inc. Sub Q Suedwolle Group SUGOi Summit Distribution / Adventure 16 Wholesale Summit Edge Suncloud by Polaroid Sunday Afternoons Sunshell Group

Sunski Superdry Superfeet Superfit Sure Foot Corporation SustainU Clothing Suunto Suzhou China-Win Imp. & Exp. Co., Ltd. Suzhou Everich Imp. & Exp. Co., Ltd. Sven Can See Sven Design USA Sweet Turns Sweetwood Cattle Company Swisstex Direct LLC Swix Sport SympaTex Technologies, Inc. Synergy Organic Clothing

T T W Kempton (CC) Ltd. Ta Hsin Long Textile Ltd. Tabar/Fownes Performance Group Tah Tong Textile Co., Ltd. Tai Erh Enterprise Co., Ltd. Tailgate Industries Taiwan Textile Federation Tanka Bar Taos Footwear tasc Performance Tavik Tecnica Blizzard Tecnica USA Teijin Frontier Co., Ltd. Tenaya Tenkara Rod Co. Tenkara USA tentree Tentsile Ternua Terramar Sports Tessile Fiorentina Company srl Teton Bros. Teva TEXbase, Inc. TEXRAY Industrial Co., Ltd. Texufil S.A. DE C.V. The American Alpine Club The Jeff Lowe Mountain Foundation The North Face The Peapack Mitten Company The Perfect Insole Support System The Woolmark Company Thermetrics Thermoluxe, Esguard Thermore Thermos LLC Thomas Bates Thorlo, Inc. Threads 4 Thought Three Zoom International Inc. Tilley Endurables Timberland Timbuk2 Design Timolino Ltd. Tiong Liong Corporation Toad&Co Toes On The Nose TOKO Tolin Co., Ltd. Tomlong Techstile Corporation Tommie Copper, Inc. TomTom Top Of The World Toray International America, Inc. Toyobo (U.S.A.) Inc. Toyota Tsusho Corporation

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PULL ON YOUR WINTER BOOTS.

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OutdoorRetailer Trango Traveler Guitar Travelon Trespass USA Trigger Point Trimmers Hardware Company Trog True Grit/Dylan Trust Your Journey LLC TSI Manufacturing LLC TSL Snowshoes Tubbs Snowshoes Tuggo Dog Toy LLC Turtle Fur Tweave LLC Typhoon

U UCO UGG Australia Under Armour Unifi, Inc. United By Blue United Knitting United States Postal Service Universal Trim Supply Co., Ltd. Universe Fashion Accessories Co., Ltd. UPS UR Stickers Urban Junket UST Brands

V Valandre Vapur Vasque Footwear Vasque Outdoor Footwear

Vastrade (Quanzhou) Sports Wear Inc. Ltd. Ventex Co., Ltd. Veriga Vertical Brands Vibram VillageHouse Voilé Manufacturing Volt Heated Clothing Voodoo Slacklines / Slackers Voormi, LLC

W W. L. Gore & Assoc., Inc./ COF W. L. Gore & Associates Inc. Walls Outdoor Goods Washington Shoe Company Watson’s Web Talent Marketing Western Mountaineering White Sierra White Wing Label WidePlus International Co., Ltd. Wigwam Mills, Inc. Wildway Willy Finder WindWarrior Winter Wildlands Alliance Wise Company WL Activewear Wolfgang Man & Beast Wolverine Footwear and Apparel Wood Mark Watches WooJin Plastic Woolpower / Gransfors Woolrich

Woolrich Footwear World Famous Sports Wrightsock Wu Luen Knitting Co., Ltd. Wuxi Tianyi Zipper Manufacturer Co., Ltd.

X Xero Shoes XeroGear LLC Xiamen H&Q Garments Co., Ltd. Xiamen Winsport Corporation Xtreme Canteen Xventure

Y Yaktrax Yaktrax Yaw Liamy Enterprise Co., Ltd. Yeti Coolers YKK Yoga Journal Magazine Youngone Corporation Yukon Charlie’s / Airhead

Z Zamst Zan Headgear & Bobster Eyewear ZANIER Sports Inc. ZEAL Optics Zhangjiagang Derry Industrial Co., Ltd. Zhejiang Dejun New Material Co., Ltd. Zhejiang Huaxing Feather & Down Products Co., Ltd.

Zhejiang Taihua New Material Co., Ltd. Zhejiang Texwell Textile Co., Ltd. Zhucheng Garment & Knitting Imp. & Exp. Co., Ltd. Zipfy, Inc. Zippo Zojirushi America Corporation Zootility Tools Zubits Magnetic Shoe Closures Zuca Inc. Zuke’s

Carolina Creative Celatica, LLC Chemours CloudLine Apparel Cockpit USA Colonial Knife USA Compressport Concordia Textiles Cypher Climbing De Licacy Industrial Co., Ltd. De-Fishing Soap DingZing Advanced Material Inc. Discovery Expedition Dish and Duer Dongguan Niannianwang Electronic Products Co., Ltd. Donglim DonJoy Performance Drymax Technologies Inc. Dryrobe Eastman Chemical Company Eic Jewelry Eisbär Premium Hats & Knitwear El Naturalista USA Electric Karma Elete Electrolytes Elly Feather A& Down Product Co., Ltd. Emergency Essentials Enjoy Nature Erh Shui Cheng Hsin Knitting Co., Ltd. ESPRO Euromas (Argent Inn) Co., Ltd. Everplush Company Fawn and Foal Fayettechill FC Daeseung Co., Ltd. Fidlock / A+ Products Filo Import Inc. Fimbulvetr Forest Stewardship Council US Found My Animal, LLC Fox 40 USA Free Nature

NEW EXHIBITORS

7 Diamonds Addaday Airhole AmeriBag Inc. American Icon Apres Style by Zisler Arc-Iris Eyewear Artemis Austin Footwear Labs Avatech Backpacker Apparel Bambool Bearpaw Apparel Berne Apparel Company Best-Knits Enterprise Corp. BEX Sunglasses LLC Big Sky International Bigagli S.p.A Bionica Footwear Bloom Foam Blue Lizard Australian Sunscreen Boker USA Inc. Boost Oxygen Bounce Energy Balls Braven Bushman Outfitters, LLC

Freebird by Steven Fusion Clothing Company G. B Light G.H. Bass & Co. GAC Grandtek Asia Corp. Galvani Tech Apparel Gateway Trade Funding Gianno Co., Ltd. Go Raw Go Snug Golden Retriever Outdoor Gear Granger’s Guangzhou Yijia Optical Technique Co., Ltd. Gumbies Ltd. Hebei Hounur International Trading Co., Ltd. HEKA Energy Drink Highland Trading Co., Inc. Hilly Running Socks Hood Rubber Company Hooken Nation howies Hua Fang Co., Ltd. Hush Puppies i5 Inc. Icon Eyewear iFabrix Taiwan Co., Ltd. Infuze Hydration ING Leisure Co., Ltd. Innobaby Innovative Sourcing Group-iSG International Direct Group Jack Mason Jack Wolfskin GmbH & Co., KGAa Jaseboards Jia Hao Plastics Factory Co., Ltd. Jiangsu Hysafety Co., Ltd. Jiangsu Xinkaisheng Enterprise Development Co., Ltd. Jining Glove and Sewing Product Co., Ltd. Jungle Jumperoo K&M Inter-Fashion Co., Ltd. Kakookies Kamik Apparel

Sylvester “Sly “Sly the the Superfly” Superfly”

Seeking Seeking someone someone to to buzz buzz around around with. with. Can Can meet meet anywhere... anywhere... just just come come and and II will will be be there! there! Relationships: Relationships: Want Want kids: kids:

Too Too many many to to count count Sure, Sure, 7000 7000 -- 8000 8000 if if time time allows allows

Interests: Interests:

Backyard Backyard BBQ’s, BBQ’s, Camping, Camping, Parks Parks Anything Anything that that has has you you staring staring into into all all my my eyes! eyes!

Enjoys: Enjoys:

The The taste taste of of your your “sweat” “sweat” nector nector

Dislikes: Dislikes: If If you you prefer prefer not not to to meet meet Slyvestor Slyvestor look look for for Insect Shield products from these leading Insect Shield products from these leading brands: brands:

Corporate Logo Corporate Logo

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Kanghua King-Tex Technologies (Shanghai) Co., Ltd. Kiteng Inc. Kittrich Corporation Koral Kyber Outerwear USA Corp. La Siesta Lasting Sport s.r.o. Lauren James Legends Sock Co. Leggett Tactical Solutions Liberty Black and Caborca Boots Life Bracelets Lily Textile Co., Ltd. Little J Liyang Zhong Fang Lian Knitwear Co., Ltd. Mad Bomber Co. Magnatex Inc. Medalist Apparel Mega Cap Inc. Menu Works Minav Corp. Mission Belt Mizu, Inc. Mizzen and Main Momentum MPS - Mitch Porvin Sales Nalgene Neverwet by Rust-Oleum Nikibiki Sports Ningbo Sunshine United Imp. & Exp. Co., Ltd. Nobis Noble Biomaterials Nordbron NSF International Olicamp Olympia USA Omeals One Warm Coat Onos / Nines Opticron Sports and Nature Optics Oros

OS1st Outback Flashlights PACT Apparel Pearson Ranch Jerky Peony and Moss, Cloudbase Optical Pinghu Xinbao Textile & Technology Co., Ltd. Pit Viper LLC pjur Active PLAE Inc. Popular Mechanics Prime Pacific Connections LLC ProShot QALO Quad Lock RockTape Inc. RXBAR Sam and Ty, LLC San Feather Enterprise Co., Ltd. Sandpiper of California SAS Textiles, Inc. Save The Duck Shandong Ye Liya Garment Group General Corp. Shanghai Hicon Industrial Co., Ltd. Shenzhen SL Solar Co., Ltd. Shijiazhuang Sunlong Light Industrial Co., Ltd. Shijiazhuang Wangzhao Garment Co., Ltd. Shin Pung Textile Co., Ltd. Shinih Enterprise Co., Ltd. Shwood Eyewear Sikerei Spa Simple Snow Gliders Sona Enterprises Spirale SRL Sportlast USA Springair Sunshine-Tag Ltd. Sub Q Summit Edge Superdry Superfit

Sure Foot Corporation SustainU Clothing Suzhou China-Win Imp. & Exp. Co., Ltd. Suzhou Everich Imp. & Exp. Co., Ltd. Tanka Bar Tavik Teton Bros. Three Zoom International Inc. Tommie Copper, Inc. Top Of The World Toyobo (U.S.A.) Inc. Traveler Guitar Tuggo Dog Toy LLC Veriga Web Talent Marketing White Wing Label Wildway Willy Finder WindWarrior World Famous Sports XeroGear LLC Xiamen H&Q Garments Co., Ltd. Xtreme Canteen Yeti Coolers ZANIER Sports Inc. Zhejiang Huaxing Feather & Down Products Co., Ltd. Zhucheng Garment & Knitting Imp. & Exp. Co., Ltd. Zippo Zubits Magnetic Shoe Closures Zuca Inc. Zuke’s

VENTURE OUT Alchemy Equipment American Icon Athletic Recon Braven Chippewa Boots Danner Footwear Dish and Duer

Duckworth LLC Endurance Conspiracy Epic Provisions Ethnotek Bags Fawn and Foal Fayettechill Forsake HASTA Hood Rubber Company Iron & Resin Jeremiah Locally Grown Clothing Co. Malibu Sandals Maloja MiiR Mizu, Inc. Oliberte Olukai Picture Organic Clothing Poler Stuff Prime Pacific Connections LLC Proof Eyewear Ridgemont Outfitters Rumpl Sanuk Shwood Eyewear Solo Eyewear Synergy Organic Clothing Tavik Tenkara USA tentree Teton Bros. Teva United By Blue Voormi, LLC Wolfgang Man & Beast ZEAL Optics 32north Inc.

ACCESSORIES 32north Inc. 360 Cloud Solutions 3M™ Thinsulate ™ Insulation 4FRNT Skis LLC

AceCamp LLC Acorn Addaday Adventure Medical Kits Aetrex Worlwide, Inc. Airhole Allett Aloe Up Sun and Skin Care Products Altra Running AmeriBag Inc. American Hiking Society Arc-Iris Eyewear Artemis Artesania Arva Snow Safety Equipment Astral Auclair Sports Inc. Avalanche Avatech Aventura Clothing Avex by IgniteUSA Baggallini Barebones Bearpaw Berne Apparel Company BEX Sunglasses LLC Big Agnes Big Sky International Bigagli S.p.A BioLite Bison Designs Black Diamond Equipment Bliz and Start America Body Glide Boker USA Inc. Bondi Band Boost Oxygen Braven Bridgedale North America Brooks Sports Brunton Bula Bushman Outfitters, LLC Button International

Cablz, Inc. Camp USA Canada Goose Inc. Cat Apparel CEP Compression Chaos and CTR Chemours Chums-Beyond Coastal CloudLine Apparel Cocoon by Design Salt Inc. Coghlan’s Colonial Knife USA Compressport Coobie Seamless Bras Cordura® Brand Costa Sunglasses Cotopaxi Coyote Eyewear USA Craft Sportswear Crescent Moon Snowshoes Croakies CW-X Wacoal Sport Science Corp. Dakota Watch Company Dale of Norway Daphne Lorna De-Fishing Soap DeLorme Delta Galil USA Dermatone/ Beaumont Products, Inc. Deuter USA DexShell Dickies Dorfman Pacific Dragon Times Zipper & Accessory Co., Ltd. Draper Knitting Company Duluth Pack Duraflex E. Textint Corp. Eagle Creek- VFC outdoor Eco Vessel Ecoths Ecoxgear

Our family is getting bigger. Introducing the NEW 1.5L Vapur Anti-Bottle at Booth #24035.

www.vapur.us

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OutdoorRetailer Eic Jewelry EK USA ELECTRIC Elite First Aid, Inc. Emergency Essentials Emergency Zone EMU Australia Epic Provisions Epicurean ESPRO Ethnotek Bags eVent fabrics Everplush Company ExOfficio Farm To feet Feetures! Filo Import Inc. Filson FITS Fitter International Inc. (Fitterfirst) Fjallraven Flowfold Found My Animal, LLC Fox River Mills French Knot Full Color Co., Ltd.

G. B Light G.H. Bass & Co. Gator Sports Geographical Norway Giant Knitting, Co., Ltd. Global Brands Group Goal Zero GoMotion Goodhew / Sockwell Gordini USA, Inc. Grabber Inc. Grand Trunk Granger’s Granite Gear LLC Green Goo Gregory Mountain Products GSI Outdoors GU Energy Labs Hagan Ski Mountaineering Haiku Hans Global LLC / Pacific Fly Group Hanwag Hanz Extremity Wear Headsweats Heat Factory USA / Comfort Tec International

Hestra Gloves Hi-Tec Sports USA Hickory Brands Inc. High Country and Associates Highland Trading Co., Inc. Hillsound Equipment Inc. HippyTree Hobbs Bonded Fibers Honey Stinger Hot Chillys Hydrapak LLC Hydro Flask Icebreaker Icebug Traction Footwear Icelandic Design Icon Eyewear IDFL Laboratory and Institute Implus Incase Designs Industrial Revolution Inc. Innobaby ITW Nexus Jack Mason Jack Wolfskin GmbH & Co., KGAa JanSport Jaseboards JBL/ yurbuds Powered by JBL

BOOTH #19015

LIVE THE DREAM. JOIN OUR TEAM.

Apply online at thenorthface.com/careers

Photo: Andrew Miller

Jelly Belly - Sport Beans Johnson Outdoors Johnson Woolen Mills, LLC K&M Inter-Fashion Co., Ltd. K+K Garment Accessories Co., Ltd. K2 Skis Kahtoola Inc. Kavu, Inc. Kenyon Consumer Products KeySmart Kinco Gloves Klean Kanteen Klymit Kohla Triol Korkers Products LLC Krimson Klover Kurgo Dog Products Kwik Tek / Yukon Charlie’s Kyber Outerwear USA Corp. L-Bow Mittens Landway Legends Sock Co. Leggett Tactical Solutions Lewis N. Clark Liberty Mountain Lifefactory Inc. Lifeline First Aid LifeStraw Liquid Hardware LLC Little J Loki Gear Lorpen North America Lost Horizons Imports LuminAID Lab Mad Bomber Co. Mad Rock Climbing Manduka Manzella a Division of totes isotoner Masterfit Enterprises MEC Addheat Co., Ltd. Medalist Apparel Mega Cap Inc. Microban International Mizu, Inc. Momentum Momentum By St. Moritz Watch Corp. Montbell America Morito Co., Ltd. / Kane-M, Inc. Mountaineers Books Mountainsmith MPG Mondetta Performance Gear MPOWERD MPS - Mitch Porvin Sales Mueller Sports Medicine Munkees MyPakage Mystery Ranch Nathan Sports, Inc. National Geographic Maps Nature Cast Metalworks Neve Designs New Balance Athletic Shoe Inc. NFMS/FNDN Nikwax North America, Inc. Nirvanna Designs Inc. Nite Ize Inc. NiteRider Technical Lighting Nobis Nordbron NPD Sports O Loves M Eco Bags Olympia USA ONE WAY Sport Onos / Nines OS1st Osprey Packs Outback Flashlights Outdoor Research Pacific Trail Pacsafe PACT Apparel Parakito Partners/ West Book Distributing, Inc. Patagonia, Inc. Peckham, Inc. Pendleton Peony and Moss, Cloudbase

Optical Pepper’s Polarized Eyewear Perseus Books Group/PGW/ Wilderness Press Phunkshun Wear, LLC Pistil Pit Viper LLC pjur Active Point6 Polar Feet Polarmax Popticals Power Practical prAna Primus Princeton Tec Proof Eyewear QALO Quad Lock Rab USA Red Rock Outdoor Gear Redfeather Snowshoes Reflekt Polarized RJ’s Fuzzies/Cloud Nine Sheepskin RockTape Inc. Rong Cheng Best Brand Industry Co., Ltd. Ruffwear Rumpl RXBAR Sakroots San Feather Enterprise Co., Ltd. Sandpiper of California Sauce Saucony SAXX Underwear Co. Schawbel Technologies LLC/ Thermacell Heated Products Screamer Inc. Seirus Innovation Shanghai Hicon Industrial Co., Ltd. Shei Chung Hsin Industrial Co., Ltd. (SHEICO Group) Sherpani Shinih Enterprise Co., Ltd. Shwood Eyewear Sierra Designs Sikerei Spa Sixup Corporation Smith Snow Peak Sol Sunguard Sole Solo Eyewear Sorbothane Performance Insoles SOTO USA Inc. Soul Flower, Inc. Spenco Medical Corporation Sperry Sportlast USA Sprigs Stackpole Books Stanley, A Brand of PMI SteriPEN by Hydro-Photon, Inc. Sterling Strider Sports International, Inc. SUGOi Summit Distribution / Adventure 16 Wholesale Suncloud by Polaroid Sunday Afternoons Sunski Superdry Superfeet Sure Foot Corporation Suunto Suzhou China-Win Imp. & Exp. Co., Ltd. Sven Design USA Sweet Turns SympaTex Technologies, Inc. Synergy Organic Clothing T W Kempton (CC) Ltd. Tabar/Fownes Performance Group Tailgate Industries tentree TEXbase, Inc. The North Face The Peapack Mitten Company The Perfect Insole Support System Thermos LLC Thomas Bates Thorlo, Inc.

Threads 4 Thought Tilley Endurables Timberland Timbuk2 Design Timolino Ltd. Toes On The Nose TOKO Tommie Copper, Inc. Top Of The World Travelon Trespass USA Trimmers Hardware Company Trog Trust Your Journey LLC Tubbs Snowshoes Turtle Fur Typhoon Universal Trim Supply Co., Ltd. Universe Fashion Accessories Co., Ltd. UR Stickers Urban Junket Vapur Veriga Vibram VillageHouse Volt Heated Clothing Voormi, LLC W. L. Gore & Assoc., Inc./ COF White Sierra White Wing Label Wigwam Mills, Inc. Willy Finder WindWarrior Wise Company Wolfgang Man & Beast Wolverine Footwear and Apparel Wood Mark Watches WooJin Plastic Woolrich World Famous Sports Xtreme Canteen Xventure Zamst ZANIER Sports Inc. ZEAL Optics Zippo Zojirushi America Corporation Zootility Tools Zubits Magnetic Shoe Closures Zuca Inc. Zubits Magnetic Shoe Closures

FOOTWEAR 32north Inc. 360 Cloud Solutions 3M™ Thinsulate ™ Insulation Acorn adidas Outdoor Aetrex Worlwide, Inc. Ahnu Inc. Alegria Shoes Altra Running Apres Style by Zisler Arc’teryx Equipment Astral Austin Footwear Labs Baffin Bearpaw Bigagli S.p.A Bionica Footwear Birkenstock Bloom Foam Boa Technology Bogs Footwear Born Footwear Bos & Co. Footwear Brooks Sports Brunton Bushman Outfitters, LLC Bussola Butler Camp USA Cat Footwear Celliant Chaco Champion Sport Xtreme (CSX) Chippewa Boots Clarks Concordia Textiles Cordura® Brand Cougar Shoes Crescent Moon Snowshoes

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Crocs Inc. Dachstein Canada Danner Dansko Darn Tough Vermont DBS Company Dickies DingZing Advanced Material Inc. Discovery Expedition Dr. Scholl’s Shoes ECCO El Naturalista USA Electric Karma EMU Australia eVent fabrics Evolv Sports and Designs FITS Fjallraven Forsake Freebird by Steven G.H. Bass & Co. Garmont North America Geographical Norway Giesswein Global Brands Group Golden Retriever Outdoor Gear Gumbies Ltd. Haflinger Hagan Ski Mountaineering Hanwag Hawke & Co. Heat Factory USA / Comfort Tec International High Country and Associates High Sierra Hillsound Equipment Inc. Hobbs Bonded Fibers Hood Rubber Company Hunter Hush Puppies Icebug Traction Footwear Implus Itasca Footwear by C.O. Lynch Enterprises Jack Wolfskin GmbH & Co., KGAa Jambu & Co. Joules Justin Original Workboots Kamik KEEN Kodiak Group Holdings Co. Komperdell Korkers Products LLC La Sportiva N.A. Inc. Lamo Footwear Liberty Black and Caborca Boots LOWA Boots LLC LUNA Sandals Lushworld Industrial Co., Ltd. Mad Rock Climbing Malibu Sandals Mammut Martino of Canada Masterfit Enterprises MEC Addheat Co., Ltd. Merrell Microban International Millet Minav Corp. Minnetonka Moccasin Montrail Muck Boots, Xtratuf, Puddletons, Oliver, Ranger Naot Footwear New Balance Athletic Shoe Inc. Northside by Triple T Trading NPD Sports Oboz Footwear Old Friend Footwear Oliberte Olukai OS1st OTBT - Off The Beaten Track OTZ Shoes Pacific Trail PACT Apparel Pajar Canada Palladium Boots Perfect Storm Boot Corporation PLAE Inc. Polar Feet PrimaLoft, Inc. Primus Redfeather Snowshoes Ridgemont Outfitters

RJ’s Fuzzies/Cloud Nine Sheepskin Rockport Ruffwear Sakroots Salewa North America Salomon Sanuk Saucony Scarpa North America Inc. ScentLok Technologies Schawbel Technologies LLC/ Thermacell Heated Products Shei Chung Hsin Industrial Co., Ltd. (SHEICO Group) Shinih Enterprise Co., Ltd. Simple Skechers Sole Spenco Medical Corporation Sperry Spirale SRL Stonz Strider Sports International, Inc. Superfit Sure Foot Corporation Swix Sport SympaTex Technologies, Inc. Taos Footwear TEXbase, Inc. The North Face The Perfect Insole Support System Thermetrics Thomas Bates Timberland Trango Under Armour United By Blue Vasque Outdoor Footwear Vibram W. L. Gore & Assoc., Inc./ COF Washington Shoe Company Woolrich Woolrich Footwear Wrightsock Xero Shoes Zamst Zhejiang Taihua New Material Co., Ltd.

Deuter USA Doyle SUP/Southern California Sports Industries, Inc. Dynamic Discs Edelrid Everest Textile Co., Ltd. Fidlock / A+ Products Fimbulvetr Fischer Skis US Fitter International Inc. (Fitterfirst) Fox 40 USA Geographical Norway GoMotion Grand Trunk Granite Gear LLC GSI Outdoors GV Snowshoes Hagan Ski Mountaineering Helinox Hillsound Equipment Inc. Hydrapak LLC Hydro Flask IDFL Laboratory and Institute Implus Incase Designs Infuze Hydration INVISTA Sarl-CORDURA ® Brand Jack Mason Jack Wolfskin GmbH & Co., KGAa Jaseboards Johnson Outdoors K2 Skis Kanghua Katadyn North America Kittrich Corporation Klingler Asia Ltd. Klymit Kohla Triol Komperdell Kuhl Kurgo Dog Products Kwik Tek / Yukon Charlie’s

La Siesta La Sportiva N.A. Inc. Lewis N. Clark Liberty Mountain Lifeline First Aid LifeStraw Liquid Hardware LLC Louis Garneau LuminAID Lab Mad Rock Climbing Madshus Mammut Manduka MEC Addheat Co., Ltd. Menu Works MiiR Millet Minelab Minlan Fabric Industrial Montbell America Mountain Equipment Mountain Hardwear Mountainsmith MPG Mondetta Performance Gear MSR – Mountain Safety Research Mystery Ranch NiteRider Technical Lighting NPD Sports Omeals ONE WAY Sport Opticron Sports and Nature Optics Ortovox Osprey Packs Pacsafe Peckham, Inc. Pepper’s Polarized Eyewear Petzl Pittards plc Power Practical Princeton Tec ProShot

Quad Lock Red Rock Outdoor Gear Redfeather Snowshoes RinseKit Rossignol Salewa North America SCOTT Sports Sea to Summit Shandong Ye Liya Garment Group General Corp. Shei Chung Hsin Industrial Co., Ltd. (SHEICO Group) Sierra Designs Singtex Industrial Co., Ltd. Slackline Industries/ BYA Sports Snow Peak Sterling Strider Sports International, Inc. Sub Q Summit Distribution / Adventure 16 Wholesale Suunto Swix Sport SympaTex Technologies, Inc. Tailgate Industries Tavik Tecnica Blizzard Tenkara Rod Co. Tenkara USA Tentsile Thermos LLC Timberland Timolino Ltd. TOKO Trango Traveler Guitar Tubbs Snowshoes UST Brands Voilé Manufacturing Voodoo Slacklines / Slackers Western Mountaineering Wildway WindWarrior

Wolfgang Man & Beast World Famous Sports Yeti Coolers Zamst Zipfy, Inc. Zippo Zootility Tools

SOFTGOODS 37.5 2UNDR/ Projekt 3M 3M™ Thinsulate ™ Insulation 4FRNT Skis LLC Abletex Textile Co., Ltd. AceCamp LLC Active Brands North America adidas Outdoor Ahnu Inc. Alchemy Equipment Alpaca Imports Altra Running Ambler AmeriBag Inc. American Backcountry American Icon Arborwear Arc’teryx Equipment Arctix Artesania Arva Snow Safety Equipment Athletic Recon Auclair Sports Inc. Avalanche Aventura Clothing Backpacker Apparel Bambool Basic Options Bergans of Norway Berghaus USA Berne Apparel Company Best-Knits Enterprise Corp. BEX Sunglasses LLC Beyond Clothing

HARDGOODS 22 Designs 360 Cloud Solutions 4FRNT Skis LLC ABS Avalanche Rescue Devices, Inc. AceCamp LLC Active Brands North America Adventure Medical Kits Alchemy Equipment Arc’teryx Equipment Artemis Arva Snow Safety Equipment Atlas Snow-Shoe Co. Atomic and Salomon Avatech Backcountry Access, Inc. Barebones Bergans of Norway Berghaus USA Big Agnes Big Sky International BioLite Black Diamond Equipment Bliz and Start America Bloom Foam Blue Lizard Australian Sunscreen Camelbak Products Camp USA Carhartt Cockpit USA Cocoon by Design Salt Inc. Coghlan’s Colonial Knife USA Compressport Cordura® Brand Cotopaxi Crazy Creek Products Crescent Moon Snowshoes Deter Outdoor Skin Protection

I N T R O D U C I N G L I F E S T R AW S T E E L T H E N E X T E VO L U T I O N I N P E R S O N A L WAT E R F I LT R AT I O N

VISIT US: BOOTH 82 | LEARN MORE: LIFESTRAW.COM

january 6, 2016 / day 0

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OutdoorRetailer Big Agnes Black Diamond Equipment Bounce Energy Balls Braeval Braven Brookwood Companies, Inc. Brunton Burlington Industries Bushman Outfitters, LLC Camelbak Products Camp USA Canada Goose Inc. Carol Textile Co., Ltd. Carve Designs Cat Apparel Celatica, LLC CGear Sand Free Limited Chain Yarn Corporation Champion Chieftex Enterprise Co., Ltd. Chums-Beyond Coastal Cocona / 37.5 Cocoon by Design Salt Inc. COLDPRUF Base Layer Compressport Concept III Textiles International Concordia Textiles Coobie Seamless Bras CoolVisions(r) by FiberVisions Cordura® Brand Cotopaxi Coville Brands Coville, Inc. Craft Sportswear Craghoppers LLC CW-X Wacoal Sport Science Corp. Dakota Grizzly Dale of Norway Danken Enterprise Co., Ltd. DBS Company De Licacy Industrial Co., Ltd. Designer Textiles International Deter Outdoor Skin Protection Dickies DingZing Advanced Material Inc. Diyang Merino Textile Ltd. Donglim Draper Knitting Company Drymax Technologies Inc. Dryrobe Ducksan Enterprise Co., Ltd. Dutch Harbor Gear/Pearl Northwest Eastman Chemical Company Eclat Text Co., Ltd. Ecoths Elite First Aid, Inc. Emergency Essentials Endurance Conspiracy Erh Shui Cheng Hsin Knitting Co., Ltd. Ethnotek Bags Euromas (Argent Inn) Co., Ltd. eVent fabrics Everest Textile Co., Ltd. Everplush Company ExOfficio Far Eastern New Century Corporation Fawn and Foal Fayettechill Fidlock / A+ Products Filson Fitter International Inc. (Fitterfirst) Fjallraven Flylow Gear Fortune Textile Co., Ltd. Free Nature French Knot Frost River Full Color Co., Ltd. Fulltide Enterprise Co., Ltd. Fusion Clothing Company G. B Light G.H. Bass & Co. GAC Grandtek Asia Corp. Gainmoretex Co., Ltd. Galvani Tech Apparel Geographical Norway Gianno Co., Ltd. Giant Knitting, Co., Ltd.

Global Merino Glowtex Co., Ltd. Go Snug Goldwin America, Inc. Gordini USA, Inc. Gramicci Grandetex Development Co., Ltd. Gregory Mountain Products Hand Out Gloves Hans Global LLC / Pacific Fly Group Hanwag Hanz Extremity Wear HASTA Hawke & Co. Heat Factory USA / Comfort Tec International Hemp Fortex Industries Ltd. Hennessy Hammock Ltd. Hickory Brands Inc. High Country and Associates High Sierra Himatec HippyTree Hobbs Bonded Fibers Honey Stinger Hooken Nation Hot Chillys howies Hui Liang Industrial Co., Ltd. Hwa Fune Industry Co., Ltd. i.N.i Cooperative i5 Inc. Ibex Outdoor Clothing Icebreaker Icelandic Design IDFL Laboratory and Institute IFA Prowear iFabrix Taiwan Co., Ltd. Implus Incase Designs Indigenous Industry Innovative Sourcing Group-iSG International Direct Group INVISTA Sarl-CORDURA ® Brand IRabbit Technical Fabric Co., Ltd. Jack Mason Jack Wolfskin GmbH & Co., KGAa Jana Designs Jaseboards Johnson Woolen Mills, LLC K&M Inter-Fashion Co., Ltd. Kakookies Kamik Apparel Kavu, Inc. Kenyon Consumer Products Killtec NA, Inc. Kinco Gloves King-Tex Technologies (Shanghai) Co., Ltd. Kiteng Inc. Klingler Asia Ltd. Klymit Knix Wear Kohla Triol Kolon Fashion Material, Inc. Komperdell kora Koral Krimson Klover Kurgo Dog Products Kyber Outerwear USA Corp. L-Bow Mittens La Sportiva N.A. Inc. Lasting Sport s.r.o. Laundromat Lauren James Leggett Tactical Solutions Lewis N. Clark Li Peng Enterprise Co., Ltd. Liberty Mountain Lily Textile Co., Ltd. LJ Sports Technical Textile Co., Ltd. Locally Grown Clothing Co. Loki Gear Long Advance Int’l Co., Ltd. Lorpen North America Lost Horizons Imports Louis Garneau Lushworld Industrial Co., Ltd.

Mad Bomber Co. Mad Rock Climbing Magnatex Inc. Maloja Mammut Manduka Masterfit Enterprises Maxland Sportswear Industrial Co., Ltd. MEC Addheat Co., Ltd. Medalist Apparel Merrell MFI International Microban International Milco Industries Inc. Millet Minus33 Merino Wool Clothing Mizzen and Main Montbell America Mountain Equipment Mountain Hardwear Mountain Khakis MPS - Mitch Porvin Sales MyPakage Nau Navitas Naturals Neve Designs New Balance Athletic Shoe Inc. NFMS/FNDN Nobis NuDown Ojai International Olympia USA One Source Apparel One Warm Coat ONE WAY Sport Optic Nerve Eyewear Oros Ortovox Outdoor Research Pacific Teaze Inc. PACT Apparel Paltex Company Ltd. Peckham, Inc. Pendleton Perseus Books Group/PGW/ Wilderness Press Petzl Phunkshun Wear, LLC Polar Feet Polarmax Pontetorto SPA prAna Premiere Fashion Corp. PrimaLoft, Inc. Primus Prince of Peace - Tiger Balm Purnell Quick Feat International Rab USA Ray-Fabrics Co., Ltd. Rih Jan Fibre Industrial Co., Ltd. RockTape Inc. Rong Cheng Best Brand Industry Co., Ltd. Royal Robbins Ruffwear Ryan Michael Trading, LLC Sakroots Salewa North America Salomon San Feather Enterprise Co., Ltd. Sauce Saucony Save The Duck SAXX Underwear Co. ScentLok Technologies SCOTT Sports Screamer Inc. Shandong Ye Liya Garment Group General Corp. Shei Chung Hsin Industrial Co., Ltd. (SHEICO Group) Sherpa Adventure Gear Shin Han Spinning & Mira Corporation Shinih Enterprise Co., Ltd. Shinkong Textile Co., Ltd. Sierra Designs Singtex Industrial Co., Ltd. Skhoop Smith’s Work Wear Snow Angel

Snow Peak Sorbothane Performance Insoles Soul Flower, Inc. Spenco Medical Corporation Spirit Jersey® SportHill Sprigs Springair Sunshine-Tag Ltd. Stanley Work Wear Stoneham Storm Creek Stormy Kromer Sub Q SUGOi Summit Distribution / Adventure 16 Wholesale Summit Edge Superdry SustainU Clothing Suzhou China-Win Imp. & Exp. Co., Ltd. Suzhou Everich Imp. & Exp. Co., Ltd. Sweet Turns Swix Sport SympaTex Technologies, Inc. Synergy Organic Clothing Tah Tong Textile Co., Ltd. Tai Erh Enterprise Co., Ltd. Tailgate Industries tasc Performance tentree Terramar Sports Tessile Fiorentina Company srl Teton Bros. TEXRAY Industrial Co., Ltd. The North Face The Peapack Mitten Company Thermetrics Thermoluxe, Esguard Thermos LLC Threads 4 Thought Timberland Toad&Co Toes On The Nose TOKO Tolin Co., Ltd. Tomlong Techstile Corporation Toray International America, Inc. Trango Travelon Trespass USA Trog True Grit/Dylan Trust Your Journey LLC TSI Manufacturing LLC Tweave LLC Under Armour Unifi, Inc. United By Blue Vastrade (Quanzhou) Sports Wear Inc. Ltd. VillageHouse Volt Heated Clothing Voormi, LLC W. L. Gore & Assoc., Inc./ COF Walls Outdoor Goods Watson’s Western Mountaineering White Sierra White Wing Label WidePlus International Co., Ltd. Willy Finder WL Activewear Wolfgang Man & Beast Wood Mark Watches Woolpower / Gransfors Woolrich World Famous Sports Wu Luen Knitting Co., Ltd. XeroGear LLC Zan Headgear & Bobster Eyewear Zhejiang Taihua New Material Co., Ltd. Zuke’s

RAW MATERIALS / SUPPLIERS 3M

3M™ Thinsulate ™ Insulation Abletex Textile Co., Ltd. ABMT Textiles Aiale Sport by Milior Spa Allied Feather & Down Amaterrace Inc. Apex (Zhejiang) Textile Co., Ltd. Ascent CRM, LLC ASF Group/ Clark Textile Company Bemis Associates Best Pacific Textile (Hong Kong) Ltd. Bloom Foam Boa Technology Brookwood Companies, Inc. Burlington Industries Button International Calamai By Lanificio Becagli SRL Carol Textile Co., Ltd. Carvico USA Celliant Centric Software Chain Yarn Corporation Chemours Chori Co., Ltd. CIEC Overseas Co., Ltd. Cocona / 37.5 Concept III Textiles International Concordia Textiles CoolVisions(r) by FiberVisions Cordura® Brand Cotec-Epo International Co., Ltd. Cotton Incorporated Coville, Inc. Cyberknit Fabrics Danken Enterprise Co., Ltd. Deer Creek Fabrics Designer Textiles International DexShell Dezhou Huayuan EcoTechnology Co., Ltd. Diyang Merino Textile Ltd. DOWNLITE Draper Knitting Company drirelease Dry-Tex Lamination Textiles DSM Dyneema Cubic Technology Ducksan Enterprise Co., Ltd. Duraflex E. Textint Corp. Eastman Chemical Company Eclat Text Co., Ltd. Erictex Fashion Co., Ltd. European Stretch Fabrics eVent fabrics Everest Textile Co., Ltd. Far Eastern New Century Corporation Flying Tex Formosa Taffeta Co. Fortune Textile Co., Ltd. Framis Italia SPA Full Color Co., Ltd. Fulltide Enterprise Co., Ltd. G. B Light Gainmoretex Co., Ltd. Gianno Co., Ltd. Giant Knitting, Co., Ltd. Global Merino Glowtex Co., Ltd. Grand Textile Hemp Fortex Industries Ltd. Himatec HO YU Textile Co., Ltd. Hobbs Bonded Fibers Hohenstein Institute Hung’s Fortune International Co., Ltd. Hyosung Corporation IDEAL Fastener Corporation IDFL Laboratory and Institute INVISTA Sarl-CORDURA ® Brand IRabbit Technical Fabric Co., Ltd. ITW Nexus Jana Designs Jiangsu Shenli Enterprise Co., Ltd. JML JRC Reflex K+K Garment Accessories Co., Ltd. KentWool

Kingwhale Corportaion Klingler Asia Ltd. Kolon Fashion Material, Inc. Labtex Co., Ltd. Li Peng Enterprise Co., Ltd. Long Advance Int’l Co., Ltd. Magnatex Inc. Maxland Sportswear Industrial Co., Ltd. MEC Addheat Co., Ltd. MFI International Microban International Milco Industries Inc. Minlan Fabric Industrial MITI Spa Monterey Mills, Inc. Morito Co., Ltd. / Kane-M, Inc. Neverwet by Rust-Oleum Nifco Nuwa Inc. OPR Pertex PIL Membranes Ltd. Pittards plc PLUSfoam Compounding Technologies Polarmax Polartec, LLC Polygiene Pontetorto SPA Premiere Fashion Corp. PrimaLoft, Inc. Quick Feat International Rentex Mills Inc. Safil Spa Sandpiper of California SAS Textiles, Inc. Schoeller Textil USA SDL Atlas Seabreezs International Co., Ltd. Sealon / Bristex Co., Ltd. Shanghai Yonglee Textile Co., Ltd. Shei Chung Hsin Industrial Co., Ltd. (SHEICO Group) Shin Han Spinning & Mira Corporation Shinhan Ind. Co., Ltd. Shinih Enterprise Co., Ltd. Shinkong Textile Co., Ltd. Singtex Industrial Co., Ltd. Sixup Corporation Suedwolle Group Swisstex Direct LLC SympaTex Technologies, Inc. Ta Hsin Long Textile Ltd. Tai Erh Enterprise Co., Ltd. Taiwan Textile Federation Teijin Frontier Co., Ltd. Tessile Fiorentina Company srl TEXbase, Inc. Thermetrics Thermore Tomlong Techstile Corporation Toray International America, Inc. Toyota Tsusho Corporation Trimmers Hardware Company Tweave LLC Unifi, Inc. United Knitting Universal Trim Supply Co., Ltd. Universe Fashion Accessories Co., Ltd. Ventex Co., Ltd. W. L. Gore & Assoc., Inc./ COF W. L. Gore & Associates Inc. WidePlus International Co., Ltd. WooJin Plastic Wuxi Tianyi Zipper Manufacturer Co., Ltd. YKK Youngone Corporation Zhejiang Dejun New Material Co., Ltd. Zhejiang Huaxing Feather & Down Products Co., Ltd. Zhejiang Taihua New Material Co., Ltd. Zhejiang Texwell Textile Co., Ltd.

Exhibitor List and Product Categories listed here are as of Dec. 1, 2015. For updates and further details about each exhibitor, please visit: www.outdoorretailer.com

78 outdoor retailer daily

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No 1534

Product

Stainless Sierra Cup

No 1527 Large Double Wall Cup

No 4708 Volcano Stove

BOOTH #61

The gear that gets you out there. | acecamp.com

Zone

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

TREKKER

Special Advertising Section

Borealis, from Baffin’s New Winter Crossover Series.

COME VISIT BOOTH 30001E

Come and celebrate our 2016/17 collection of hats and accessories with The Spirit of Style

COME VISIT BOOTH 30001E

Come and see our new look and collection from CTR. Leaders in cold weather acccessories and element protection Share The Passion

Burton Gorge Pack. Made for the urban commuter, you won’t find a better carrier than Burton’s Gorge Pack. Its ruggedness comes courtesy of the CORDURA® fabric. Its versatility and water resistance comes from Burton’s thoughtful design. Come see us to learn more! CORDURA® Brand Booth #39213

CB15_BurtonORAd-Small_103015.indd 1

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11/3/15 4:02 PM

11/30/15 6:14 PM

Special Advertising Section

Visit Us At Booth: BRL306!

BONGO BOARD

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Fast, Challenging and Fun! Develop great performance-enhancing skills with this super challenging board.

PRODUCT ZONE.indd 80

SOFT BOARD Great For SUP Training Fitterfirst Soft Boards give a whole new dimension to balance training Advanced Board offers the sensation of floating on water with 3D movement

PRO BALANCE BOARD Improve Balance and Increase Sports Performance

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11/30/15 6:14 PM

KODIAK CLASSICS

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BOOTH 29151W // KHOMBU.COM

KODIAK COLD & WET WEATHER

KODIAK KIDS KLONDIKE

Mens/Womens: Ruggedly elegant with a waterproof, lightweight design, withstanding -20°C / -4°F temperatures and below!

BOOTH #34139

Girls/Boys: MORE TRACTION. MORE FUN. RATED TO -30°C / -22°F

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Mens/Womens: Manufactured with premium waterproof leathers. Attention to detail in style, quality and functionality.

BOOTH 29151W // KHOMBU.COM

kodiakboots.com

STAY ODOR FREE

WHEREVER ADVENTURE TAKES YOU...

NEW Aegis Excalibur™ inhibits and captures odors.

Find out more at booth 155-406

OR SUMMER MARKET 2016

www.microban.com

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SuperEye

ONE OF A KIND

Special Advertising Section

Metal Detectors

GO FOR IT! VISIT US AT BOOTH

29188W

• Superior Cushioning • Long Lasting • 100% Made In USA

insoles-sorbothane.com

Super Eye Products Co. • 1-877-436-7876 www.SuperEyeUSA.com, Sales@SuperEyeUSA.com

BOOTH 40159

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masthead masthead DESIGN DESIGN

EXPLORE

Art Art Director Director

Mike MikeLeister Leister OUTDOOR OUTDOOR RETAILER RETAILERDAILY DAILY 5720 5720Flatiron FlatironParkway Parkway Boulder, Boulder,CO CO80301 80301 (303) (303)253-6401 253-6401 www.snewsnet.com/ordaily www.snewsnet.com/ordaily

EDITORIAL EDITORIAL Editorial Editorial Director Director

Kristin KristinHostetter Hostetter khostetter@aimmedia.com khostetter@aimmedia.com 617-298-7670 617-298-7670 Managing Managing Editor Editor

Designer Designer

BEYOND YOUR LIMITS

Tech Deck:

Giovanni GiovanniLeone Leone Photo Photo Editor Editor

Genny GennyFullerton Fullerton

INNOVATION DRIVEN SUPPORT: - KNEE - ANKLE - ICING - BACK - COMPRESSION - UPPER BODY

Exo-TECH QUAD

Photographer Photographer

Andrew AndrewBydlon Bydlon Group Group Production Production Director Director

Flyweight TECH

Barb BarbVan VanSickle Sickle

Prepress Prepress Manager Manager

Joy JoyKelley Kelley

i-Fit TECH

Ad Ad Coordinator Coordinator

Caitlin CaitlinO’Connor O’Connor

Kneecap Stabilizer

VISIT US AT BOOTH #39191

Doug DougSchnitzspahn Schnitzspahn Assistant Assistant Editor Editor

Kassondra KassondraCloos Cloos

ROM-TECH

kcloos@aimmedia.com kcloos@aimmedia.com Contributors Contributors Jenna Jenna Blumenfeld Blumenfeld Eugene Eugene Buchanan Buchanan M.T. M.T. Elliott Elliott Courtney Courtney Holden Holden Andy Andy Stonehouse Stonehouse Ryan Ryan Slabaugh Slabaugh

SALES SALESAND ANDMARKETING MARKETING Sales Sales Manager Manager

Gregg GreggThayer Thayer gthayer@aimmedia.com gthayer@aimmedia.com 303-253-6149 303-253-6149

ZK-7 Knee support V-TECH

Chairman Chairman && CEO CEO

Efrem EfremZimbalist ZimbalistIII III

Melissa Arnot Everest Guardian

HA-1 Foot support

President President && COO COO

Andrew AndrewW. W.Clurman Clurman

BOOTH 40159

Executive Executive Vice Vice President President && CFO CFO

Zamst Xtreme Team

ZAMST.US 877-ZAMST.US

Brian BrianSellstrom Sellstrom Executive Executive Vice Vice President, President, Operations Operations

Patricia PatriciaB.B.Fox Fox Jonathan JonathanDorn Dorn

Sharon SharonBurson Burson

Vice Vice President, President, General General Manager Manager

sburson@aimmedia.com sburson@aimmedia.com 970-485-0846 970-485-0846

Kent KentEbersole Ebersole

Sales Sales Assistant Assistant

Special Advertising Section

Eco-friendly technology. Sustainable practices. Ultra-lightweight gear.

Senior Senior Vice Vice President, President, Digital Digital && Data Data

Account Account Representative Representative

Jennifer JenniferHall Hall jhall@aimmedia.com jhall@aimmedia.com 303-253-6419 303-253-6419

ZEROGRAM is coming to the US.

Meet Meet the theOR ORTeam Team www.outdoorretailer.com www.outdoorretailer.com Vice Vice President, President, Group Group Show Show Director Director

Sr.Sr. Art Art Director Director

Marisa MarisaNicholson Nicholson

raymond.kang@emeraldexpo.com raymond.kang@emeraldexpo.com

marisa.nicholson@emeraldexpo.com marisa.nicholson@emeraldexpo.com

Production/Traffic Production/Traffic Manager Manager

Sales Sales Director Director

Laurie LaurieStiglitz Stiglitz

Krista KristaDill Dill

laurie.stiglitz@emeraldexpo.com laurie.stiglitz@emeraldexpo.com

krista.dill@emeraldexpo.com krista.dill@emeraldexpo.com

Director Director ofof Operations Operations

Sr.Sr. Account Account Executive Executive

Alicia AliciaParsons Parsons

Paul PaulDillman Dillman

alicia.parsons@emeraldexpo.com alicia.parsons@emeraldexpo.com

paul.dillman@emeraldexpo.com paul.dillman@emeraldexpo.com

Director Director ofof Operations Operations

Sr.Sr. Account Account Executive Executive && Publisher/ Publisher/ Outdoor Outdoor Retailer Retailer Magazine Magazine

Cathy CathyGriffith Griffith

Ryan RyanJohnson Johnson

Operations Operations Director Director

ryan.johnson@emeraldexpo.com ryan.johnson@emeraldexpo.com

Account Account Executive Executive

Dave DaveNielson Nielson dave.nielson@emeraldexpo.com dave.nielson@emeraldexpo.com

Account Account Executive Executive

Robert RobertO’Quinn O’Quinn robert.oquinn@emeraldexpo.com robert.oquinn@emeraldexpo.com

Vice Vice President, President, Marketing Marketing

Liz LizCrawford Crawford

Raymond RaymondKang Kang

cathy.griffith@emeraldexpo.com cathy.griffith@emeraldexpo.com

Julie JulieFreedman Freedman julie.freedman@emeraldexpo.com julie.freedman@emeraldexpo.com

Registration Registration Operations Operations Manager Manager

Kristen KristenNovick Novick kristen.novick@emeraldexpo.com kristen.novick@emeraldexpo.com

Retail Retail Relations Relations Manager Manager

Joe JoeBustos Bustos joe.bustos@emeraldexpo.com joe.bustos@emeraldexpo.com

liz.crawford@emeraldexpo.com liz.crawford@emeraldexpo.com

Operations Operations Manager Manager (Demo (Demo && Inspiration Inspiration Awards) Awards)

Marketing Marketing Director Director

Jamie JamieKelley Kelley

Margie MargieLelvis Lelvis

jamie.kelley@emeraldexpo.com jamie.kelley@emeraldexpo.com

margie.lelvis@emeraldexpo.com margie.lelvis@emeraldexpo.com

Events Events Operations Operations Coordinator Coordinator

Content Content Director Director

Kara KaraKnox Knox

Jennifer JenniferHolcomb Holcomb

kara.knox@emeraldexpo.com kara.knox@emeraldexpo.com

jennifer.holcomb@emeraldexpo.com jennifer.holcomb@emeraldexpo.com

Marketing Marketing Coordinator Coordinator

Sponsorship Sponsorship Operations Operations Coordinator Coordinator

Sarah SarahLangston Langston

Mallory MalloryDenny Denny

sarah.langston@emeraldexpo.com sarah.langston@emeraldexpo.com

mallory.denny@emeraldexpo.com mallory.denny@emeraldexpo.com

Director Director ofof Public Public Relations Relations

Billing Billing Manager Manager

Kate KateLowery Lowery

Sara SaraBurns Burns

kate.lowery@emeraldexpo.com kate.lowery@emeraldexpo.com

sara.burns@emeraldexpo.com sara.burns@emeraldexpo.com

ZEROGRAMGEAR.COM

CONTACT: Sharon Burson sburson@aimmedia.com to reserve your spot in the

Summer OR Daily

Product

Zone

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scene

Inspiration Nation Want to make a difference? Don’t miss the Outdoor Inspiration Awards at ORWM 16. We talked to winners from previous shows to find out what continues to drive them. ➞ THE OUTDOOR INSPIRATION AWARDS presented by adidas Outdoor are back for the sixth time at Outdoor Retailer Winter Market 2016 and you can be a part of them. The celebration will take place at the Salt Palace Convention Center on Friday, January 8, 2015 at 6:00 p.m., the second night of the show. A true outdoor community event, the Outdoor Inspiration Awards celebrate those luminaries who inspire and encourage the entire outdoor community to enjoy, participate in and support outdoor activities and the outdoor industry. Award categories include individual, manufacturer, non profit, retailer, youth and lifetime achievement. The ballots are still being tallied to determine this show’s winners. Here, previous winners share what the honor meant to them.

TIMMY O’NEILL

RUE MAPP

MATT MONIZ

JEREMY COLLINS

Climber, comedian and activist, Timmy O’Neill is the co-founder of Paradox Sports, getting disabled people out achieving in the wild.

Rue Mapp is the founder and CEO of Outdoor Afro, which celebrates, supports and inspires African American connections to nature.

Young aplinist Matt Moniz climbed four of the seven summits and set the speed record for completing all U.S. High Points by the age of 12.

Jeremy Collins is a climber, artist, award-winning filmmaker, activist and the founder of apparel company Meridian Line (Booth #32078).

What did the award mean to you? It is wonderful to be recognized by your peers and colleagues and winning gives you fuel for the “Get S*%t Done” tank. We remain huntergathers, sometimes gathering for #hugsontherug at OR, and better yet, for adventure hunting in the wilderness. I am active in both regards.

What did the award mean to you? It brought such a wonderful feeling and sense of validation to be recognized by the industry for inspiration. It helped us feel assured we were headed in the right direction.

What did the award mean to you? It is humbling to be acknowledged for doing what you love.

What did the award mean to you? I felt so unworthy compared to the others nominated, but it certainly motivates me to fulfill the honor.

How will this award influence what you do as you continue to grow and inspire the community? Receiving the award confirms the results of the karmic boomerang and working for the good of the community. The energy and intent I place into each toss is magnified with each person it touches, and when it comes back I am charged by the positive results. What/Who inspires you? People trying to make positive, enduring change in their lives and the lives of those they connect with, be it family, friends or those that learn of their actions and are inspired themselves. Mountains and fire inspire me. Books and music inspire me. Love and kindness inspire me.

How will this award influence what you do as you continue to grow and inspire the community? It has helped to raise the visibility and work of Outdoor Afro both inside of the industry and in the general public. It also signaled that the Outdoor Industry was ready to engage with inspired diversity and inclusion work. The support we have received since has helped us expand our reach. We now help tens of thousands engage with nature and outdoor experiences, many for the first time. What/Who inspires you? Historical figures like Harriet Tubman, who was every bit a wilderness leader. How else could she have led people to freedom through woods in the cover of night? Her story is one that reminds me of the power of the natural world to help heal and transform whatever circumstances we find ourselves in.

How will this award influence what you do as you continue to grow and inspire the community? This year I’ve worked closely with the Boy Scouts of America to encourage kids to take their first camping trip or hike with an organization that has introduced millions of young people to a lifetime of outdoor adventure. What/Who inspires you? On April 25, 2015, my climbing expedition in Nepal was cut short by the tragic earthquake and avalanche that hit Mount Everest. Despite their tremendous loss, the Nepali people continued to be kind, generous and giving to each other and strangers. Walking into a village, a Laprak woman who had lost nearly everything, shared the few things she had left—a cup of tea and a simple meal—with me and my climbing partner and mentor, Willie Benegas. At that moment, even in the aftermath of this disaster, I witnessed the very best of humanity.

How will this award influence what you do as you continue to grow and inspire the community? It’s a boost of confidence that I’m on the right path. I’m currently in Nepal, delivering goods to those in need with a spectacular team, making art to tell the story. Basically, I’m piggybacking on the hard work of others. What/Who inspires you? Hard-working, generous people. The force of nature. Sacrifice. The kindness of strangers. The boldness of youth. The radical audacity of love. But inspiration can be overrated. As the great artist Chuck Close said “Don’t wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work.” If people are inspired by what I do, I’m humbled. But it’s (always) time to get to work.

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LYNSEY DYER GLOVES: WRANGELL (IN GRAY CAMO) GOGGLES: GG-55 (SPIN BLUE) FIND A RETAIL STORE NEAR YOU AT: GORDINI.COM

GORDINI IS PROUD TO SUPPORT OUR TEAM ATHLETE:

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THE FRESH FOAM 1080

UNDER EACH STEP, YOU CAN MAKE ANY ROAD YOURS. The pinnacle of cushioning. Its unique, sweet ride was designed directly from the data of runners like you. newbalance.com/freshfoam booth # 36165

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11/23/15 2:30 PM

THE FRESH FOAM 1080

UNDER EACH STEP, YOU CAN MAKE ANY ROAD YOURS. The pinnacle of cushioning. Its unique, sweet ride was designed directly from the data of runners like you. newbalance.com/freshfoam booth # 36165

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