Where Recovery Journeys Begin 2016 Media Kit
www.addictionhope.com
www.addictionhope.com
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Our Site Visitors When People Need Help, They Turn to Addiction Hope First Our mission is to make the journey to finding and beginning an addiction treatment program shorter, less confusing and more hopeful.
SEARCHING FOR ANSWERS
67% of those visiting the site are in the researching phase. They’re looking for answers on specific substance addictions and how to treat them.
TREATMENT INTENDERS
15% come to our site specifically to find an addiction treatment program.
NORTH AMERICAN
68% of our visitors are in North America. 76% are in the United States of America.
Addiction Hope is the beacon that parents, professionals and those battling addiction turn to when they need answers they can trust.
www.addictionhope.com
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Our Site Visitors
63%
of our visitors are female
88% are visiting the site for the first time
AGE
27%
are between the ages of 25 and 34
60% visit from their mobile device
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Continued Growth The Addiction Hope website is a hub of expert answers and advice, updated daily, on the topic of substance abuse, addiction, treatment and recovery.
We experienced a
51%
increase in monthly visits in 2015.
www.addictionhope.com
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Editorial Focus JANUARY
Process Addiction
APRIL
Mental Health
JULY
Long Term Drug Use OCTOBER
Boredom
FEBRUARY
Prescription & Over the Counter Meds
MARCH
Addiction Symptoms & Side Effects
MAY
Summer
AUGUST
Back to School
NOVEMBER
Holidays
JUNE
Education & Awareness
SEPTEMBER
Recovery Process
DECEMBER
Beginnings & Endings
www.addictionhope.com
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Opt-In List Your Message Direct to Our List We have a highly relevant opt-in list of subscribers who will engage directly with your brand and message. With a dedicated email to our opt-in list, you don’t have to compete with other advertisers for their attention and engagement—your message cuts through the clutter and helps them when they need it most.
REQUIREMENTS FOR OPT-IN LIST ADVERTISING
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• • •
Your ad creative is due to the Addiction Hope team 7 business days prior to the campaign launch date. Creative files must be delivered in both plain text (.txt) and HTML Unsubscribe or Opt-Out Link must be included You must deliver your current “Do Not Email” list to Addiction Hope
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Seed List
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Subject Line
www.addictionhope.com
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Newsletter Sponsorship Our weekly opt-in newsletter curates the latest posts on Addiction Hope, and is relied on and read by the clients your addiction treatment program serves.
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Standard Ad Units
Ad Units
Display advertising offers a strong presence on any page.
(width x depth in pixels)
LEADERBOARD
Display ads drive awareness of your brand and can be targeted to specific sections on the site to produce greater response and more leads.
728x90
LARGE RECTANGLE 336x280
MEDIUM RECTANGLE 300x250
HALF PAGE 300x600
WALLPAPER 160x600
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Section Sponsorships Maximum Brand Exposure Meets Contextual Relevance Section sponsorships give you maximum brand exposure in the areas where consideration for your brand is highest. Section sponsorships are sold on a monthly basis and make your brand the primary advertiser in all display ad positions throughout the section.
SECTION SPONSORSHIPS AVAILABLE:
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Substance Abuse
•
Mental Health
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Recovery & Treatment
•
Treatment Locator
AD UNITS INCLUDED: 1.
Wallpaper
2.
300x250
3.
336x280
4.
728x90
5.
300x600
www.addictionhope.com
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Homepage Takeover Be the Main Attraction Sold by the day, our homepage takeover offers you every display ad unit on the homepage for a full 24 hours, including sponsorship of the top content spot.
AD UNITS INCLUDED: 1.
300x250
2.
336x280
3.
728x90
4.
300x600
5.
Wallpaper
6.
Sponsorship of the Top Content Spot
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Live Chat Sponsorship Funnel Phone Calls & Chat Inquiries Directly to Your Admissions Team The Live Chat & Call Forwarding sponsorship is the greatest direct response opportunity available on Addiction Hope. The sponsorship is sold in a 6-month block of time, is featured on every page throughout the site and funnels live chat inquiries directly to your admissions team. The sponsorship also includes a direct dial to your admissions team and the only persistent mobile banner available on Addiction Hope.
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Trending Content Sponsorship Align Your Brand With Our Most Popular Content Sold by the month, our trending content sponsorship puts your brand on all display ad units available on our most popular posts. Trending content is updated hourly and this sponsorship ensures that your brand is always seen with our most read and most shared content.
AD UNITS INCLUDED: 1.
300x250
2.
336x280
3.
728x90
4.
300x600
5.
Wallpaper
www.addictionhope.com
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Sponsored Story Affordable, Relevant, Effective Advertising Wrap your brand around a new post, written by the Addiction Hope editorial team, that aligns with your brand values, beliefs and offerings. Sponsored Stories are sold on a per post basis, in minimum purchases of four posts.
AD UNITS INCLUDED:
www.addictionhope.com
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Home page sponsor recognition
2.
300x250
3.
728x90
4.
Embedded Twitter and Facebook feed (your brands social feed directly on the page)
5.
50 word text ad, including one link and your logo which clicks through to your website
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Custom Content Microsite A Cobranded Opportunity You can own real estate on addictionhope.com with our custom content microsite. This co-branded area is excellent for branding and direct response. Sold on an annual basis, this microsite gives you the ability to select the editorial topics you would like to have curated on your page, own every ad unit on the page and submit your own content, as often as you’d like, to be featured on the page. Once a week, your content will be showcased in a featured content spot on the Addiction Hope homepage and will also be promoted via the Addiction Hope social channels.
AD UNITS INCLUDED:
•
Home page sponsor recognition
•
Editorial contribution
•
Promotion of editorial content across Addiction Hope social media channels
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300x250
•
728x90 (Top & Bottom)
•
300x600
•
Dedicated microsite for one year
www.addictionhope.com
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Premium Location Listings Stand Out When It Matters Most 15% of Addiction Hope’s site visitors come specifically to find an addiction treatment program. We make it easy for them to search by their desired location, and even easier for you to showcase your treatment center prominently. Premium Listings on our Treatment Locator page feature a full color logo, clickable link and expanded description. Additionally, Premium Location listings are designated with a more visible marker on the map to drive qualified traffic to your listing.
www.addictionhope.com
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