MILESTONE ADDICTION CENTERS
BRAND GUIDELINES
TABLE OF CONTENTS
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MILESTONE ADDICTION CENTERS
MILESTONE DETOX
SAFE HARBOR TREATMENT CENTER
RESOLUTIONS BEHAVIORAL HEALTH
Mission
12
Mission
28
Mission
44
Mission
60
Values
13
Values
29
Values
45
Values
61
Logo
14
Logo
30
Logo
46
Logo
62
Color Palette
16
Color Palette
32
Color Palette
48
Color Palette
64
Typography
17
Typography
33
Typography
49
Typography
65
Photography
18
Photography
34
Photography
50
Photography
66
Writing Style
20
Writing Style
36
Writing Style
52
Writing Style
68
Editorial Guidelines
23
Editorial Guidelines
39
Editorial Guidelines
55
Editorial Guidelines
71
Style Manual Usage
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Style Manual Usage
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Style Manual Usage
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Style Manual Usage
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MAC FAMILY LOGOS
MILESTONE ADDICTION CENTERS
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MAC FAMILY TYPOGRAPHY MILESTONE ADDICTION CENTERS
MILESTONE DETOX
SAFE HARBOR TREATMENT CENTER
RESOLUTIONS BEHAVIORAL HEALTH
HEADINGS
Headings
Headings
HEADINGS
2nd heading
Subheadings
2nd HEADING
2ND HEADINGS 3rd Headings Body
Body
Body
3rd Heading Body
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Typography
Typography
Typography
Typography
The fonts chosen for this brand are tall, strong, and bold.
These fonts are a balanced combination of professional and casual, and are easy to read.
The fonts chosen for this brand were strong, and can be independent on their own, but still feminine, and soft.
These branded fonts are strong, but colorful to embody the cool colors of the ocean. They look friendly and easy to read.
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MAC FAMILY COLORS
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MILESTONE ADDICTION CENTERS
SAFE HARBOR TREATMENT CENTER
The color palette for Milestone Addiction Centers is grayscale with a light blue to accent, to best compliment our family of brands.
Safe Harbor’s color palette is a broad selection of colors that express femininity and vibrancy of life.
MILESTONE DETOX
RESOLUTIONS BEHAVIORAL HEALTH
Milestone Detox includes tones of blue portraying calming and healing.
Resolutions Behavioral Health includes cool tones to reflect the beachhouse vibe of out treatment facility with accents of a beach sunset orange.
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MILESTONE ADDICTION CENTERS
Where Purpose and Healing are Imperative.
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MILESTONE ADDICTION CENTERS
Master Brand | Mission, Vision, Values, Unique Value Proposition
MISSION Milestone Addiction Center’s main mission is to heal and lead people on a path of new purpose. We believe that purpose is imperative to a successful recovery and prosperous life. We strive to guide people towards sobriety by helping them find the purpose they desire in their life, while also healing past wounds.
VISION Save lives by healing past wounds and guiding personal purpose in a life of sobriety.
UNIQUE VALUE PROPOSITION Providing treatment for the whole individual, both male and female, in gender specific programs.
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VALUES Purpose
Reliability
Compassion
Service
In all the Milestone Addiction Centers facilities, we create purpose in their lives of our clients. We believe that purpose is imperative to a successful recovery and prosperous life. We walk with our clients and guide them to finding that beautiful purpose that will motivate them to face their fears of change and become a person they never thought they could be.
Milestone Addiction Centers understands that healing begins in a safe environment and strives to provide service in a quality atmosphere where clients can know they are cared for by reliable people. We are a loving environment with the best therapeutic minds in the business.
The goal of everyone in the treatment industry should be to save lives. Milestone Addiction Center understands that each life is worth saving and that healing is always possible if you believe in your clients.
Milestone Addiction Centers believes that service to others provides fulfilling purpose in life to live free from substances.
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MILESTONE ADDICTION CENTERS
Master Brand | Logo Usage Guidelines
CLEAR SPACE REQUIREMENTS
Logo Options
MILESTONE ADDICTION CENTERS
MILESTONE ADDICTION CENTERS
MILESTONE ADDICTION CENTERS
The logo should appear with proper clear space surrounding them to ensure maximum clarity. The clear space measurement is based on the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo by using 50% of the height of the logo on all sides. No elements should be placed within the clear space of the logo.
Minimum Size Requirements MILESTONE ADDICTION CENTERS
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To prioritize legibility, the minimum size of the primary logo for print is 1.5 inch wide, and for digital applications, the minimum size is 144 pixels wide.
MILESTONE ADDICTION CENTERS
1.5 Inches 144 Pixels
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MILESTONE ADDICTION CENTERS
Master Brand | Color Palette and Typography
COLOR PALETTE
TYPOGRAPHY
The color palette for Milestone Addiction Centers is grayscale to best compliment our family of brands.
The fonts chosen for this brand are tall, strong, and bold.
CMYK: 26, 1, 0, 0 RGB: 183, 225, 248 Hex: b6e1f8 CMYK: 0, 0, 0, 5 RGB: 241, 242, 242 Hex: f1f1f2
CMYK: 0, 0, 0, 21 RGB: 207, 209, 210 Hex: cfd0d2
CMYK: 0, 0, 0, 10 RGB: 230, 231, 232 Hex: e6e7e8
CMYK: 0, 0, 0, 45 RGB: 157, 159, 162 Hex: 9d9fa1
HEADINGS
Futura Condensed Medium Size | 29pt
2ND HEADINGS
Futura Condensed Medium Size | 22pt
3rd Headings
Futura Condensed Medium Size | 17pt
Body
Futura Light Size | 10pt
CMYK: 0, 0, 0, 78 RGB: 92, 93, 96 Hex: 5c5d5f CMYK: 0, 0, 0, 100 RGB: 35, 31, 32 Hex: 231f20
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MILESTONE ADDICTION CENTERS
Master Brand | Photography Style
PHOTOGRAPHY STYLE Our photography style includes pictures of smiling people to portray a life of success in recovery. We include beachy and rustic pictures to portray the high-end beach house vibe of our treatment facilities.
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MILESTONE ADDICTION CENTERS
Master Brand | Writing Style
WRITING STYLE The writing style of Milestone Addiction Centers is the most formal of the brands, being the managing arm and parent company. Frequently speaking to the professional, the writing style will embody formal language and use necessary medical terminology.
TONE OF VOICE The brand tone and voice for Milestone Addiction Centers is professional, hard-working and competent.
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Professional
Hard-Working
Competent
The overall tone of Milestone Addiction Centers is professional and educated with the understanding that the audience will frequently have experience in the medical field.
With the objective of encompassing reliability and vigilance within the healthcare industry, Milestone Addiction Centers cultivates an attitude of persistence and initiative.
Milestone Addiction Centers are experts in the healthcare industry and utilize terminology that is clinically descriptive and accurate.
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MILESTONE ADDICTION CENTERS
Master Brand | Editorial Guidelines
USE OF BRAND NAME Milestone Addiction Centers is preferred. MAC may be used an acceptable acronym to use once the full name, Milestone Addiction Centers, has been introduced. Never Milestones, as this could confusingly refer to either Milestone Detox or Milestone Addiction Centers.
Client, person suffering from addiction, person with a substance use disorder
Unacceptable User, abuser, junkie, alcoholic
CLIENTELE
Contextually Acceptable
When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone.
In very rare cases, the word “addict” is permissible. It is only acceptable when no other term is feasible, when it’s not directed at a specific person and when not used in a way that sounds as though their addiction is all that they are.
We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their substance use disorder defines them.
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Acceptable
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MILESTONE ADDICTION CENTERS
Master Brand | Terminology
ACCEPTABLE
UNACCEPTABLE
PERSON FIRST LANGUAGE
Substance Use Disorder
Drug Habit
Disease/Disorder
Addicted/Addictive Lifestyle
We will always do our best to use person first language, which emphasizes the person rather than the disability. Examples of person-first language include, “person in recovery” or “person with a substance use disorder”. This is preferable to “recovering person”, or “addicted individual”.
Medication-Assisted Therapy/Treatment
Replacement/Substitution Therapy
In Recovery, Substance-Free, Abstinent
Clean
Active Addiction
Dirty
PRONOUNS Use of first-person pronouns (we, our) in branded messaging is acceptable and preferable, as it conveys the ideals of empathy and integrity. Addressing the audience with second person pronouns (you, your) where appropriate further underscores a personalized, compassionate approach to treatment.
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STYLE MANUAL USAGE For research-based materials such as whitepapers and eBooks, Milestone Addiction Centers primarily adheres to the standards established by the American Psychological Association. The references for all communications of this type will adhere to APA guidelines. For informal and socially targeted materials such as blogs, Milestone Addiction Centers primarily adheres to The Associated Press style for titles, syntax, proper nouns and other words that are commonly presented in multiple styles.
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MILESTONE DETOX
Where Purpose and Healing are Imperative.
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MILESTONE DETOX
Mission, Tagline, Unique Value Proposition
MISSION Transform the lives of men and women with drug addiction, alcoholism, and prescription pain medication dependence with qualified staff by uncovering a renewed sense of purpose and health free from addiction.
TAGLINE Where purpose and healing are imperative.
UNIQUE VALUE PROPOSITION Comprehensive detoxification centers focused on transforming the lives of men and women with drug addiction, alcoholism and prescription medication dependence.
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VALUES Personal Growth
Purpose
Independence
As healing is a personal journey that must come from within, we provide the environment to encourage transformation within individuals to fulfill a life of purpose. Milestone Detox lays the foundations for growth to encourage clients to transform their lives for the better.
We believe that purpose is imperative to a successful recovery and prosperous life. We walk with our clients and guide them to finding that beautiful purpose that will motivate them to face their fears of change and become a person they never thought they could be.
We encourage our clients to develop the independence they will need to live a successful life after graduating from our program. This includes emotional regulation and other practical life skills.
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MILESTONE DETOX
Logo Usage Guidelines
Minimum Size Requirements To keep legibility to top priority, the minimum size of the primary logo for print is 2.5 inch wide, and for digital applications, the minimum size is 240 pixels wide.
CLEAR SPACE REQUIREMENTS The logo should appear with proper clear space surrounding them to ensure maximum clarity. The clear space measurement is based on the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo by using 50% of the height of the logo on all sides. No elements should be placed within the clear space of the logo. 1 Inch 96 Pixels
Logo Options
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MILESTONE DETOX
Color Palette and Typography
COLOR PALETTE
TYPOGRAPHY
Milestone Detox includes tones of blue portraying calming and healing.
These fonts are a balanced combination of professional and casual, and are easy to read.
Headings CMYK: 94, 67, 31, 14 RGB: 26, 83, 122 Hex: 195379
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CMYK: 86, 42, 18, 1 RGB: 11, 125, 169 Hex: 0a7ca8
CMYK: 29, 1, 0, 5 RGB: 165, 211, 235 Hex: a5d3eb
CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 Hex: ffffff
Lato Regular Size | 46pt
2nd heading
Lato Regular Size | 31pt
Body
Lato Light Size | 18pt
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MILESTONE DETOX
Photography Style
PHOTOGRAPHY STYLE Our photography style includes images of our beautiful facilities, beaches, and happy people living a life of sobriety. These photos are predominantly male. All photos are clean and bright, with very little editing.
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MILESTONE DETOX
Writing Style
WRITING STYLE The writing style of Milestone Detox is informal to business casual. In breaking the stigma of addiction, there is a voice of understanding and empathy for providing people the healing and treatment required to create a new life in sobriety.
TONE OF VOICE Milestone Detox’s brand voice is contemporary, reliable and wholesome.
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Contemporary
Reliable
Wholesome
Utilizing the latest in treatment philosophies and practices, attendees are provided the most up-to-date treatment to ensure lifelong success.
The hardworking staff at Milestone Detox provide competent treatment within our secure facility to facilitate long-term healing.
Providing real and honest conversations with clients along with the latest medical treatment, we work to provide healthy opportunities for healing within our hygienic facility.
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MILESTONE DETOX
Editorial Guidelines
USE OF BRAND NAME Milestone Detox is the preferred use of the brand name. When being specific, you can use Milestone Detox Temecula or Milestone Detox San Juan, you can also use Milestone Temecula and Milestone San Juan after the facility has been introduced in the same instance. Never MD.
Client, person suffering from addiction, person with a substance use disorder
Unacceptable User, abuser, junkie, alcoholic
CLIENTELE
Contextually Acceptable
When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone.
In very rare cases, the word “addict” is permissible. It is only acceptable when no other term is feasible, when it’s not directed at a specific person and when not used in a way that sounds as though their addiction is all that they are.
We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their substance use disorder defines them.
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Acceptable
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MILESTONE DETOX
Terminology
ACCEPTABLE
UNACCEPTABLE
Substance Use Disorder
Drug Habit
Disease/Disorder
Addicted/Addictive Lifestyle
Medication-Assisted Therapy/Treatment
Replacement/Substitution Therapy
In Recovery, Substance-Free, Abstinent
Clean
Active Addiction
Dirty
PRONOUNS Use of first-person pronouns (we, our) in branded messaging is acceptable and preferable, as it conveys the ideals of empathy and integrity. Addressing the audience with second person pronouns (you, your) where appropriate further underscores a personalized, compassionate approach to treatment.
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PERSON FIRST LANGUAGE We will always do our best to use person first language, which emphasizes the person rather than the disability. Examples of person first language include, “person in recovery” or “person with a substance use disorder”. This is preferable to “recovering person”, or “addict”.
STYLE MANUAL USAGE For research-based materials such as whitepapers and eBooks, Milestone Detox primarily adheres to the standards established by the American Psychological Association. The references for all communications of this type will adhere to APA guidelines. For informal and socially targeted materials such as blogs, Milestone Detox primarily adheres to The Associated Press style for titles, syntax, proper nouns and other words that are commonly presented in multiple styles.
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SAFE HARBOR TREATMENT CENTER
Where There is Love, There is Healing. Stay in The Love.
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SAFE HARBOR TREATMENT CENTER
Mission, Tagline, Unique Value Proposition
VALUES MISSION Our mission is to provide therapeutic program offering services to restore spiritual well-being and enhance physical and mental health. We empower individuals in realizing their value, worthiness and capacity to live a life of fulfillment. Through love and encouragement, we uplift and invite growth and expansion. Our community provides a platform for the understanding that each individual is an essential and necessary expression of life.
Unconditional Love
Safety
Purpose
Independence
Safe Harbor knows that true healing is possible in an environment of unconditional love and understanding. We want each of our clients to leave knowing that they are not alone, and that living a fulfilling life is possible.
Safe Harbor opened in 1993 to create a safe space for women to heal from complex issues relating to trauma. Safety is vital to our mission of restoring well-being and improving health, because the right environment can reassure mental well-being, which has lasting effects on physical health.
A life of purpose provides a healthy outlet for those healing from trauma and addiction, we encourage our clients to stay involved with 12-step programs and their community. Involvement in these programs is a healthy outlet for focusing on fulfillment, rather than negative behaviors.
We encourage our clients to develop the independence needed to support their recovery when they return home. Our treatment program provides the life skills needed to confidently move forward in life upon program completion.
TAGLINE Where there is Love, there is Healing. Stay in the Love.
UNIQUE VALUE PROPOSITION The pioneer in treating women’s trauma, addiction, and mental health.
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SAFE HARBOR TREATMENT CENTER
Logo Usage Guidelines
Minimum Size Requirements
CLEAR SPACE REQUIREMENTS
Logo Options
To prioritize legibility, the minimum size of the primary logo for print is 1 inch wide, and for digital applications, the minimum size is 96 pixels wide.
The logo should appear with proper clear space surrounding them to ensure maximum clarity. The clear space measurement is based on the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo by using 50% of the height of the logo on all sides. No elements should be placed within the clear space of the logo.
1 Inch 96 Pixels
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SAFE HARBOR TREATMENT CENTER
Color Palette and Typography
COLOR PALETTE
TYPOGRAPHY
Safe Harbor’s color palette is a broad selection of colors that express femininity and vibrancy of life.
The fonts chosen for this brand were strong, and can be independent on their own, but still feminine and soft.
Headings CMYK: 73, 66, 61, 67 RGB: 38, 39, 42 Hex: 26272a
CMYK: 29, 100, 74, 31 RGB: 137, 22, 49 Hex: 881630
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CMYK: 75, 68, 67, 90 RGB: 0, 0, 0 Hex: 000000
CMYK: 51, 64, 66, 43 RGB: 91, 68, 61 Hex: 5b443c
CMYK: 30, 56, 16, 0 RGB: 181, 128, 163 Hex: b580a2
CMYK: 86, 79, 49, 56 RGB: 33, 37, 57 Hex: 202439
CMYK: 43, 27, 7, 0 RGB: 147, 168, 202 Hex: 92a7ca
CMYK: 33, 14, 72, 0 RGB: 180, 190, 108 Hex: b4be6c
CMYK: 68, 82, 42, 35 RGB: 80, 52, 81 Hex: 4f3451
Quattrocentro Size | 42pt
Subheadings
Dosis Regular Size | 24pt
Body
Dosis Regular Size | 16pt
CMYK: 0, 73, 88, 0 RGB: 242, 106, 53 Hex: f26934
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SAFE HARBOR TREATMENT CENTER
Photography Style
PHOTOGRAPHY STYLE Our photography style includes pictures of smiling women to portray a safe, and happy lifestyle in recovery. We include warm, colorful, and feminine pictures to portray the safe and homey atmosphere of our women-only treatment facility.
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SAFE HARBOR TREATMENT CENTER
Writing Style and Tone of Voice
WRITING STYLE The writing style of Safe Harbor Treatment Center is informal to business casual. Speaking from a place of love and understanding, much of the tone is empathetic and compassionate.
TONE OF VOICE Safe Harbor’s brand voice is down-to-earth, competent and sentimental.
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Down-to-Earth
Competent
Sentimental
Safe Harbor provides honesty to clients through real sincere discussions regarding healing while maintaining a friendly approach to treatment.
With history as a leader in the treatment industry, Safe Harbor speaks from a position of experience and wisdom.
Taking a position of unconditional love that a parent might have with their child, Safe Harbor is affectionate and warm with clientele.
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SAFE HARBOR TREATMENT CENTER
Editorial Guidelines
USE OF BRAND NAME Safe Harbor Treatment Center is preferred. Safe Harbor or Safe Harbor House can be used as abbreviated variations after Safe Harbor Treatment Center has already been used. Safe Harbor Treatment Center for Women is acceptable. Never use SHTC, SHH, or SH in branded copy.
Client, person suffering from addiction, person with a substance use disorder
Unacceptable User, addict, abuser, junkie, alcoholic
CLIENTELE
Contextually Acceptable
When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone.
In very rare cases, the word “addict” is permissible. It is only acceptable when no other term is feasible, when it’s not directed at a specific person and when not used in a way that sounds as though their addiction is all that they are.
We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their substance use disorder defines them.
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Acceptable
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SAFE HARBOR TREATMENT CENTER
Terminology
ACCEPTABLE
UNACCEPTABLE
PERSON FIRST LANGUAGE
Substance Use Disorder
Drug Habit
Disease/Disorder
Addicted/Addictive Lifestyle
We will always do our best to use person first language, which emphasizes the person rather than the disability. Examples of person first language include, “person in recovery” or “person with a substance use disorder”. This is preferable to “recovering person”, or “addict”.
Medication-Assisted Therapy/Treatment
Replacement/Substitution Therapy
In Recovery, Substance-Free, Abstinent
Clean
Active Addiction
Dirty
PRONOUNS Use of first-person pronouns (we, our) in branded messaging is acceptable and preferable, as it conveys the ideals of empathy and integrity. Addressing the audience with second person pronouns (you, your) where appropriate further underscores a personalized, compassionate approach to treatment.
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STYLE MANUAL USAGE For research-based materials such as whitepapers and eBooks, Safe Harbor Treatment Center primarily adheres to the standards established by the American Psychological Association. The references for all communications of this type will adhere to APA guidelines. For informal and socially targeted materials such as blogs, Safe Harbor Treatment Center primarily adheres to The Associated Press style for titles, syntax, proper nouns and other words that are commonly presented in multiple styles.
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RESOLUTIONS BEHAVIORAL HEALTH
Medication Assisted Treatment Done Right.
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RESOLUTIONS BEHAVIORAL HEALTH
Mission, Tagline, Unique Value Proposition
MISSION Our mission is to prevent loss of life by providing opportunities for people to heal their addiction through access to medical professionals who will monitor medications in a loving, therapeutic, safe environment backed by evidence-based treatment.
TAGLINE Medication assisted treatment done right.
UNIQUE VALUE PROPOSITION Medication assisted detox and residential treatment for those suffering from alcohol or opioid use disorders.
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VALUES Open-Mindedness
Independence
Purpose
Safety
With the desire to provide the most cutting-edge, effective treatment, we remain open-minded and willing to incorporate new effective treatment methods into our programming to ensure clients success in a life of sobriety.
We encourage our clients to develop the independence they will need to live a successful life after graduating from our program. This includes emotional regulation and other practical life skills.
We believe that finding purpose in life is the key to successful recovery from addiction. Our program encourages clients to find that purpose that will lead them through a life that is fulfilling spiritually, mentally, and physically.
Using MAT as an evidence-based practice to save lives, our clients well-being and safety is our number one priority. We know that medication assisted treatment has been shown to extend lives and well-beings, therefore we incorporate it into our treatment to ensure ongoing success and health.
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RESOLUTIONS BEHAVIORAL HEALTH
Logo Usage Guidelines
CLEAR SPACE REQUIREMENTS The logo should appear with proper clear space surrounding them to ensure maximum clarity. The clear space measurement is based on the exact logo size you are working with, so an appropriate amount of clear space can be determined regardless of the size of the logo by using 50% of the height of the logo on all sides. No elements should be placed within the clear space of the logo.
Minimum Size Requirements
Logo Options
To prioritize legibility, the minimum size of the primary logo for print is 1.5 inches wide, and for digital applications, the minimum size is 144 pixels wide.
1.5 Inches 144 Pixels
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RESOLUTIONS BEHAVIORAL HEALTH
Color Palette and Typography
COLOR PALETTE Resolutions Behavioral Health includes cool tones to reflect the beach-house vibe of our treatment facility with accents of a beach sunset orange.
TYPOGRAPHY These branded fonts are strong, but colorful to embody the cool colors of the ocean. They look friendly and easy to read.
CMYK: 68, 61, 60, 47 RGB: 64, 64, 64 Hex: 3f3f3f
CMYK: 81, 47, 5, 0 RGB: 50, 122, 183 Hex: 317ab6
CMYK: 58, 4, 8, 0 RGB: 91, 192, 223 Hex: 5bc0de
CMYK: 26, 1, 0, 0 RGB: 183, 225, 248 Hex: b6e1f8
CMYK: 0, 44, 92, 0 RGB: 249, 159, 47 Hex: f99e2e
HEADINGS 2nd HEADING
Raleway Semi-Bold Size | 28pt
3rd Heading
Raleway Regular Size | 24pt
Body
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Raleway Medium Size | 48pt
Raleway Regular Size | 20pt
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RESOLUTIONS BEHAVIORAL HEALTH
Photography Style
PHOTOGRAPHY STYLE Our photography style includes images of smiling people, and healthy lifestyles in sobriety. There are also images of beaches, and sunsets. These photos are clean, and have very little editing.
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RESOLUTIONS BEHAVIORAL HEALTH
Writing Style
WRITING STYLE The writing style of Resolutions Behavioral Health is both formal and comforting. As research-based data informs our treatment, scientific data and statistics are used to emphasize the effectiveness of MAT. Resolutions also emphasizes its comfortable, safe, non-hospital setting. In breaking the stigma of addiction, there is a voice of understanding that abstinence-based treatment may not work for every person.
TONE OF VOICE Resolutions Behavioral Health’s brand voice is contemporary, competent and confident.
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Contemporary
Competent
Confident
By staying up to date with the most current research in the treatment industry, Resolutions provides the latest evidencebased models to ensure long-terms success of clients.
Knowing that long-term success means using the newest tools in treatment, we utilize scientific research to inform treatment plans, providing first-rate treatment.
We remain rest-assured that we are providing the highest-quality services for our clients with our use of the newest empirical data to inform our treatment.
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RESOLUTIONS BEHAVIORAL HEALTH
Editorial Guidelines
USE OF BRAND NAME Resolutions Behavioral Health is preferred. Resolutions Behavioral or just Resolutions can also be used once the facility has already been introduced as Resolutions Behavioral Health within the same context. RBH can be used as an appropriate acronym.
Client, person suffering from addiction, person with a substance use disorder
Unacceptable User, addict, abuser, junkie, alcoholic
CLIENTELE
Contextually Acceptable
When referring to clients in marketing materials, we will primarily refer to them as “clients.” Other nouns may be used as suits the context, providing the choice is consistent with a respectful tone.
In very rare cases, the word “addict” is permissible. It is only acceptable when no other term is feasible, when it’s not directed at a specific person and when not used in a way that sounds as though their addiction is all that they are.
We will never refer to clients in a way that is derogatory, insensitive or that makes them sound as though their substance use disorder defines them.
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Acceptable
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RESOLUTIONS BEHAVIORAL HEALTH
Terminology
ACCEPTABLE
UNACCEPTABLE
PERSON FIRST LANGUAGE
Substance Use Disorder
Drug Habit
Disease/Disorder
Addicted/Addictive Lifestyle
We will always do our best to use person first language, which emphasizes the person rather than the disability. Examples of person first language include, “person in recovery” or “person with a substance use disorder”. This is preferable to “recovering person”, or “addict”.
Medication-Assisted Therapy/Treatment
Replacement/Substitution Therapy
In Recovery, Substance-Free, Abstinent
Clean
Active Addiction
Dirty
PRONOUNS Use of first-person pronouns (we, our) in branded messaging is acceptable and preferable, as it conveys the ideals of empathy and integrity. Addressing the audience with second person pronouns (you, your) where appropriate further underscores a personalized, compassionate approach to treatment.
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STYLE MANUAL USAGE For research-based materials such as whitepapers and eBooks, Resolutions Behavioral Health primarily adheres to the standards established by the American Psychological Association. The references for all communications of this type will adhere to APA guidelines. For informal and socially targeted materials such as blogs, Resolutions Behavioral Health primarily adheres to The Associated Press style for titles, syntax, proper nouns and other words that are commonly presented in multiple styles.
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MILESTONE ADDICTION CENTERS