adam baker
industrial design portfolio
fall 2020
about me experience Industrial Designer. Here I gained experience in working at a consultancy on a variety of projects. The clients
ranged from startups to large corporations such as Kodak, Gorbel, Parlec, and Thermo-Fisher Scientific. I had the pleasure of managing some small scale projects and worked side-by-side with engineering teams to better understand manufacturing requirements. Working at a small business taught me about interfacing with clients and managing time efficiently.
June 2016 - Current
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Project Management Client Interaction Presentation Skills CAD Modeling Sketch + Photoshop Rendering
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Variety of Markets Graphic Design Consultation Manufacturing Processes Model Making Pitch Decks
Design Intern. As an intern at the Community Design Center of Rochester I was in charge of mapmaking for an
upcoming community vision plan charrette. Community members used the maps to lay out plans for the future of their communities. Along with this, another intern and I were tasked to develop a small vision plan of our own. We performed field research and generated ideas which we presented to a community within two weeks of the project’s conception.
June - August 2015
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Field Research Mapmaking Presentation Skills Graphic Design Community Interaction
B.A. Industrial and Innovative Design, Class of 2016 with Studio Art Minor. The industrial
design program at Cedarville combines two years of on-campus prequisite classes with two final years off campus at the International Center for Creativity in Columbus. Here, I worked on projects with professionals from Honda, Hoover, and Ohio State’s Automotive Research Center. Our program focused on hands-on learning in a simulated work environment.
skills + software
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Sketch Rendering CAD Modeling (Solidworks + Fusion 360) CAD Rendering (Keyshot) Presentation Skills Rapid Prototyping
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Adobe Creative Cloud Video Editing (Adobe Premiere + iMovie) 3D Printing Graphic Design
• Hometown: Rochester, NY • Interests: Sports, Racing, Cars, Technology, Traveling • Quote that describes me: “You just keep thinking Butch, that’s what you’re good at.” -Sundance Kid adam baker industrial design portfolio
contents
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adam baker industrial design portfolio
tool presetters project prompt
Refresh the Parlec tool presetting machine lineup to prepare for a new brand launch, improve controls, and create high end look + feel for future product generations.
design statement
The new Omega presetting machines are the most accurate, reliable, and repeatable measuring machines on the market.
existing product dated design language
out-of-date color palette, tired powdercoating finishes
functionality first
no real beauty or flow to design, focused on function only
inefficient use of space
table top surface unused, additional storage possibilities
what’s a presetter?
a machine used to increase CNC tool life by accurately measuring tool dimensions adam baker industrial design portfolio
evolution
Parlec 1850
Interim OMEGA 1850
OMEGA Exactus adam baker industrial design portfolio
concept 01
concept 02
concept 03
concealed
faceted
stackable
user interaction points are able to be stowed while not in use
sharp design language using layered + modular design language fragmented color breaks for a unique look using rounded corners
adam baker industrial design portfolio
benefits • fewer parts • modular bodies • simple manufacturing • light color accents • premium feel • cohesive product line
adam baker industrial design portfolio
ergonomics carrier resembles logo
comfortable movement control laser housing adam baker industrial design portfolio
scalable design
adam baker industrial design portfolio
adam baker industrial design portfolio
implemented design
the OMEGA TMM team elected to use their traditional color scheme, due to popularity in Asian markets
adam baker industrial design portfolio
adam baker industrial design portfolio
adam baker industrial design portfolio
02 D I G I TA L
adam baker industrial design portfolio
D I G I TA L
nexfinity project prompt
Redefine the NexPress for the next product generation by improving aesthetics + operator experience, while capturing the essence of an offset printing press.
design statement
The new NEXFINITY Digital Press stands out from the crowd, outperforming everything in its class with a value proposition none can match. adam baker industrial design portfolio
D I G I TA L
existing product dated design language
out-of-date color palette, need for refresh
added operation difficulty
required multi-hand door opening operation
proven functionality
competitive functionality, but more features to be added
adam baker industrial design portfolio
D I G I TA L
ideation
offset press appearance
resembles the height bump of the offest midsection
color pop
iconic Kodak yellow
updated brand
inspiration from popular Kodak consumer electronics such as the Super 8 Camera, Ektra phone, and printomatic cameras adam baker industrial design portfolio
D I G I TA L
finished product adam baker industrial design portfolio
D I G I TA L
bold
adam baker industrial design portfolio
D I G I TA L
improved workstation
Kodak-branded workstation provides the operator with the best press control adam baker industrial design portfolio
D I G I TA L
product ecosystem
in addition to the NEXFINITY printer, our team worked on the maintenance cart and press workstation concepts
adam baker industrial design portfolio
D I G I TA L
prosper project prompt
Design a new machine that slots in as the Prosper 6000’s “baby brother,� while integrating the new Kodak color palette and design language
design inspiration
faceted architecture + finned electronics + precision machined surfaces + high contrast + color pop adam baker industrial design portfolio
design inspiration
adam baker industrial design portfolio
D I G I TA L
ideation adam baker industrial design portfolio
D I G I TA L
development
adam baker industrial design portfolio
D I G I TA L
full-scale mockup
Our team mocked up the frame and mechanical parts to better understand the ergonomics for operators
obvious changes
In doing so, we realized that the machine was far too tall and that key access points would be obscured. We worked with the engineering team to address these issues
adam baker industrial design portfolio
D I G I TA L
powerful w
clear panels
Viewing windows for key areas allow operators to monitor print progress and quality.
innovative design
“Double Rainbow� profile follows paper path and creates a more compact footprint
adam baker industrial design portfolio
D I G I TA L
centralized e-stops Easy access location is consistent between major frames.
exposed print heads
Create a mechanical look, while preserving the lineage of the Kodak Prosper 6000. These are more easily accessible for maintenance.
operator platform Provides an ergonomic lift for operators to access key maintenance points.
adam baker industrial design portfolio
D I G I TA L
adam baker industrial design portfolio
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fresh project prompt
Reimagine the IBML ImageTrac product lineup with a fresh new brand identity, while improving user comfort and improving overall daily use
design statement
The ibml fusion scanner takes scanning to another level with it’s smooth, streamlined shell to the hugely improved user controls
adam baker industrial design portfolio
existing product dated design language
out-of-date color palette, need for refresh
intimidating, non-intuitive controls
hidden controls, or unclear meanings make it difficult for operators to get maximum efficiency from their machine
improvements in the pipeline
new functions are ready for the next generation
adam baker industrial design portfolio
ideation adam baker industrial design portfolio
A
B
C
D
adam baker industrial design portfolio
adam baker industrial design portfolio
Nearly Endless Configurations Modular Design Clean, extruded look mimics ibml logo shapes LED light strip guides users to jams and errors Contrasting Sort Pockets
adam baker industrial design portfolio
Improved
Paper Path Visibility
adam baker industrial design portfolio
adam baker industrial design portfolio
Improved Pocket Status Readout OLED Interactive Display adam baker industrial design portfolio
adam baker industrial design portfolio
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amethyst project prompt
Streamline the design of the Alaris Amethyst product lineup by integrating new technology while preserving as many current parts as possible.
design statement
The Alaris Amethyst design concept lightens the presence of the high-speed desktop scanner by giving the appearance of levitation. Also revised are the airflow patterns and user interface controls.
adam baker industrial design portfolio
dated design language
out-of-date color palette, need for refresh
integration of touchscreen
current geometry doesn’t allow room for a new touchscreen interface
improvements in the pipeline
new functions are ready for the next generation
ideation adam baker industrial design portfolio
problem area
decision process
Updating from this image provided by Alaris engineering, we explored many options but ultimately landed on these two. The only variance is the chamfer direction.
chamfer options
• follow top perimeter • follow silver lining faces
adam baker industrial design portfolio
simple branding
Minimal branding to preserve a clean designed surface.
full CMF exploration
Our team worked through multiple CMF options, but landed on a fairly conservative silving lining + black scheme.
adam baker industrial design portfolio
amethyst front view
side view adam baker industrial design portfolio
Connected project prompt
Imagine a new product that launched Alaris into new markets by mapping out product and software opportunities in those potential markets.
design statement
The Alaris connected device is designed intuitively for use in financial, education, and goverment markets. It’s ergonomically adapted touchscreen and user-friendly interface mean the possibilities are endless.
adam baker industrial design portfolio
ideation
adam baker industrial design portfolio
adam baker industrial design portfolio
modular concept
modular attachments allow the connected device to work well for a variety of environments, while maintaining the same desktop footprint
adam baker industrial design portfolio
integrated concept
updated user interface and large centralized touchscreen are adaptable for multiple applications, while only changing a select few panels
adam baker industrial design portfolio
thank you! 585.217.1258 @ adam@bzdesign.com adambakerdesign.com
adam baker industrial design portfolio