Kill Switch
Beauty is mysterious as well as terrible. God and devil are fighting there, and the battlefield is the heart of man. Much unhappiness has come into the world because of bewilderment and things left unsaid. Taking a new step, uttering a new word, is what people fear most‌
PURPOSE
The purpose of the brand was originally intended to be clever and creative beyond the surface of a contemporary apparel label. Beyond the intrinsic hanger appeal that is part of the aesthetic philosophy of the brand, there would be less known details within the product that would add perceived value for the customer. The brand aims to be known for these details that the consumer could engage in finding throughout the product range.
VALUES
Quality: Utilize the best fabrications, trims, and factories to create the highest level of quality for each product
Aesthetics: Build a product with balance, harmony, texture, and feel that creates hanger appeal and perceived value for the customer
Integrity: Maintain consistency in the brand identity and product
Value: Make products for what they cost and sell them for what they are worth
Nifty Brand Manual — 2016
Genius
01 Brand Para
02 Visual Ecos
ABC Editions
Kill Switch