Kill Switch

Kill Switch

Beauty is mysterious as well as terrible. God and devil are fighting there, and the battlefield is the heart of man.

Much unhappiness has come into the world because of bewilderment and things left unsaid.

Taking a new step, uttering a new word, is what people fear most‌

PURPOSE

The purpose of the brand was originally intended to be clever and creative beyond the surface of a contemporary apparel label. Beyond the intrinsic hanger appeal that is part of the aesthetic philosophy of the brand, there would be less known details within the product that would add perceived value for the customer. The brand aims to be known for these details that the consumer could engage in finding throughout the product range.

VALUES

Quality: Utilize the best fabrications, trims, and factories to create the highest level of quality for each product

Aesthetics: Build a product with balance, harmony, texture, and feel that creates hanger appeal and perceived value for the customer

Integrity: Maintain consistency in the brand identity and product

Value: Make products for what they cost and sell them for what they are worth

Nifty Brand Manual — 2016

Genius

01 Brand Para

02 Visual Ecos

ABC Editions

Kill Switch