Political slogans and adverts of slogans essay By Adam Robert Full

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Adam Robert Full

21376965 Assessment 1 January 22nd 2021 Word count 3017

Political slogans and adverts of slogans https://adamdesign10.wordpress.com/2021/01/22/political-slogans-and-adverts-of-l-slogans-essay-artefact/

https://issuu.com/adamfull95

University of West London BA Graphic Design (Visual Communication & Illustration) Ideas and Perspectives AD40174E

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Table of contents

Â

List of Illustrations

3

Political slogans and adverts of slogans

4

The visual body of the slogan

6

Modern day slogan and posters

10

important to advertising Political slogans

11

Conclusion

13

Bibliography

14

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List of Illustrations

Cygnal. n.d. Media & Client Logos - MAGA PAC - Cygnal. [online] Available at: <https:// www.cygn.al/sa_slider/client-rotator/media-client-logos-maga-pac/> [Accessed 22 January 2021].

fairey, s., 2008. [online] Obeygiant.com. Available at: <https://obeygiant.com/images/ 2008/11/obama-hope-shelter-copy-500x752.jpg> [Accessed 22 January 2021].

News, S., 2017. ‘Make America Great Again’ Hat Wins Symbolic Systems’ Symbol Of The Year For 2016 | The Dish. [online] News.stanford.edu. Available at: <https://news.stanford.edu/thedish/2017/01/09/make-america-great-again-hat-wins-symbolic-systems-symbol-of-the-year-for-2016/> [Accessed 22 January 2021].

Pringle, V., n.d. “Get Brexit Done”: Is This The Next Conservative Party General Election Slogan?. [online] politicaladvertising.co.uk. Available at: <https://politicaladvertising.co.uk/ 2019/09/29/get-brexit-done-is-this-the-next-conservative-party-general-election-slogan/> [Accessed 22 January 2021].

Ussc.edu.au. 2019. Reagan: 'Making America Great' The First Time — United States Studies Centre. [online] Available at: <https://www.ussc.edu.au/events/reagan-making-america-

great-the-first-time> [Accessed 22 January 2021].

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Political slogans and adverts of slogans Campaign political slogans This essay will explore the Political slogans and adverting of slogans. I will be talking about how a slogan reaches out to different people and what makes a great slogan that sells well in the present day. So first, what are slogans about? They are a way to get a message out which can be used for advertising posters, social media and for political Campaigns, commonly seen during elections. The idea of political slogan is to have a good message of what it is about what it stands for, but what is most important is keep repeating it to get the message across. The design of slogans also are important to make it more outstanding in the present day, for example, US campaigns rely on advertising as the candidates slogan gets advertised on all platforms.

Why I think they do this is because it is easy for people to see a slogan message with a stylish design and understand what they are saying. For instance, take the campaign slogan â&#x20AC;&#x153;Make America Great Againâ&#x20AC;? which president of the United States Donald Trump used in his 2016 election campaign. Why did it work so well in the campaign and what did the slogan have to offer. This three part slogan worked well for Trump and it worked so well it helped him win the election. My view on how his political slogan worked very well for his campaign is I think it is down to getting the right idea out there for the voter to see and knowing your audience.

Slogans should be aimed at a specific target, which can either be a general one for all the population or a collective group of people who will link to the subject when requiring help to choose something they need. The best slogans are easy to remember and stimulates the reader or listener when they are making a choice. Big bold slogans are stimulating, but

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those that give off a softer tone can also create a powerful message in perspective if just one word or a phrase would be used. Trump’s “Make America Great Again”- slogan was also abbreviated to MAGA which made it easier to remember. People often refer to a ‘ catchy slogan’ , which often refers to those slogans that are the easiest to remember. In essence what makes a slogan powerful is used to express a characteristic which creates nostalgia or fear. Why I say fear is because that if you are following one slogan message, what makes it powerful and why creates fear in todays world is if that one message of a campaign slogan makes it better than the opposition. The fact is that if you have a group of people hearing this slogan and the message that it is telling you have to ask does it make them feel something? It is also how the campaign is saying the slogan to their followers which if one person hears what it stands for, they will go to next person and the next before they are seeing it online on social media platforms therefore it is way for them to show their support in person and spread the word.

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The visual body of the slogan The visual side of a political slogans are mainly down to being aware of the target audience. The message of “Make America Great Again” is catchy and can look good on a poster. It’s also my very interesting side to the slogan is it’s how the way he used it as a symbol of himself but also a new way of seeing what a slogan looks like as for example with the hat saying make America great again the red hat sold off with his supporters and then became more the cultural following to his campaign and the use that so affectively and successfully in his first election campaign and build a platform to him to build on but also it made the slogan more valuable. Trump reflected his supporter desires and moved to a very unexpected victory. He then did the unexpected by making his campaign slogan the make America great again” by trademarking to protected his following and the slogan message. As believe that social media took this side on trump used insects which generated media coverage analysis and commentry. But beyond imagination which with the help of the slogan being emblazoned on there caps, hats and T shirts in valuable created a and physcholgical concept. interestingly the single most important word “again” is often overload to giving the impression in the slogan but that visual meaning as the this message taken the country to a new level or backwards. Also in digital world of today going back to social media it has been clearly made the difference in how slogan are seen with in the (21st century) looking more into I found its communication system. But its how trump used the slogan wording rhetoric to keep his message in the media subliminal messaging as a leader but most one aspect could other president in the past could do the same in communication concepts? Also think the public took his slogan made their own minds up. The way to get his audience on board is make the slogan feel patriotic and feel good towards people and his voters. Key points to look out for in a slogans message is how does it come across well in a visual way. It has to have a meaningful description.

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Why it worked well in campaign is one thing but what are the differences about this message to previous campaign slogans? I think it is down to agenda and what the people like and in what is popular is different now. The ways these slogans are presented on photos and to the audience of people that follow it makes them have a movement of this message will create a great feeling to the candidate themselves and their campaign which excites their followers. In today’s world it does not matter what the message is about, but it is if people like it. It is all about liking and being popular playing with the exception of reality therefore, political slogans has become not too much about actual policy but what the party itself is saying to the voters. “Make America Great Again,” a campaign phrase used by Ronald Reagan that was later commandeered by Donald Trump, is increasingly perceived as a statement either of patriotic pride.

Trying to present a message to a voter I think has changed from what the main issues are about but how popular they are when you present a slogan. What the visual side of “Make America Great Again” slogan is it was telling people what they saw as the truth in comparison to reality. For example, if you take the “Get Brexit Done”-poster of 2019, the party is saying one thing over and over again to try and get that slogan message across to people, which worked. The campaign that Trump ran on saying Make America Great Again worked because it comes across as positive and hopeful to the audience and that it is trying and not making it much about policy, but instead being popular. I also think the content of a slogan like “Make America Great Again” is trying to show in a design of what a poster looks like and then reaching out what to do. In what ways in today’s present are they using that poster and that message that has been successfully received.

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During the last two decades in the way the world has evolved into what you can say in a message of speech to design a poster of what slogans you can put on and the way to connect with it. Visual culture has evolved into a social digital world of what is real and what is not real, for example the way “Make America Great Again” is taking from a previous generation and trying to use that Nostalgia to campaign for what they believe in. I think that is why they have chosen that slogan to give the feel of what is great about America. For example, the president showing a way forward with him as president and obviously using the type of slogans that the design team can make a poster or hat that can has a slogan that can be used over and over. This poster will see the messages of bringing out and repeating it over and over and having one message for example would have a massive benefit to campaigning and therefore it pay off because his campaign as he won the 2016 election.

I also think that it is looking back in the past to show what a message to bring and also how powerful it can be and what the difference it can make in today’s world. I mean a slogan like “Make America Great Again” is what’s great about it like why have they chosen that slogan and why has it caught along with their campaign and how people connect to you can go around for an example. But there is also another visual side to it is what it is behind the slogan message, because it can be like a cover of a booklet, but when you open up to see what it is you could see what makes it so great and the reality of what is fake. Obviously using a slogan of that calibre is to promote and use propaganda. On one side, it may face the way of seeing the slogan what does it stand for how does it relate to what a political campaign is standing for and represented. It can also in ways show an image of their vision to set out. It is always going to be down to a message and a slogan, messages very important to a campaign as it tells what it is about, what the visual culture side to it stands for but also, understanding the audience that is going to see it so in

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todayâ&#x20AC;&#x2122;s world. You got social media platforms which gives more opportunities for more people to see their slogan and their agenda.

Visual aspects the modern day slogan is now more than ever a culture phenomenon seeing widespread use and spawning numerous variants in arts way of entertainment and politics.

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Modern day slogan and posters The modern day slogan is now more than ever a pop culture phenomenon seeing widespread use and spawning numerous variants in the arts, entertainment and politics. In America modern day slogan lets make America great again’ was used by president trump in (2016) to vitalise his election had much wider connotations over his presidency in his four years in office and is considered a loaded phrase linked to racism in America. Therefore its’ not readily known that this slogan was created I just in about the (1980s) and was used successfully by president Ronald Reagan during his presidential campaign in (1980).

The slogan was used in a term to related the economic depression. Other campaigns used a different term wording a other one is bill Clinton slogan “its time to change America” which gives a patten of these slogan the definition that its sending to the voter a more of recent times we seen one of most changing slogans as to be President barrack Obama slogan of change of (2008) and his re-election in (2012) which was followed by “yes we can”. I think both are very similar but they are also sending that message of hope to people. one of the most iconic posters is of shepherd Fairey (obey 2008) His poster at the time gave a symbol of hope of this figure that was going to be the leader of the free world at the time but showing how the poster represents the values of what his message was bringing which is hope and the colours that come with it very bright valuable very looked into peoples minds Visual leadership within the poster itself looking into the distance and looking for an answer is how I see the post at self it’s uplifting but I also think he’s trying to for generations to come looking back on it and showing that time in that period that things are changing with the slogans message self it’s one word and it’s very powerful which I think he wanted to create and which is wife also think you’ll be remembered for but it’s also it’s moment in time that when you look back it’s not just about the slogan itself but it’s also about what the message is representing

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important to advertising Political slogans

slogans can be short and catchy phrases that are used very popularly in advertising. Slogans are one of the most effective ways to draw attention and views to the idea of the brand it can long products. I really do think slogans have been used in very good way in marketing for a long time why do I think it works in advertising the role of a good slogan is to point a new way that can benefit the advert as we live in the modern day of social media its important that an advertising the words of the slogan is usually a short tagline less than five or ten words that sells the potential to the platform or symbol and the design of the slogan which can bring a very creative affect and one that’s memorable and gives an accurate picture of what gives such a imagine of develop side to the adverting with the slogan titles but what Is good and makes it successful is how easy you can sell the slogans message to a winder audience so four example the advertising of trumps make My opinion on the advertising a slogan is that ensure what it reflects but very import what you want that person to think about your slogan the branding the make America great again now what I love about is its in 3 parts its simple but its making it sound selling therefore its reaching out to that audience but be honest with the message that its trying to set out

Tag lines are also important they can be catchy they can be helpful to branding and advertising as well political as in todays world you seem everywhere idea of the visual side is what it stands four now slogans more showing you covers of idea where tagline can be individual campaign take Nike for example, they’re iconic “just do it” tagline it’s not going anywhere anytime soon, but they released their controversial “believe in something, even if it costs you everything” slogan. They’ll likely to use that slogan for a long time then switch it out when they change focus. But my point is the understanding the difference between the two. Slogans can either be clear of what you’re saying in the message in

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representations of what you oďŹ&#x20AC;er or used to evoke an emotion associated it with which in current day can be anything of your liking.

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Conclusion So I’ve learnt with political slogans is it’s all about Timing an visual communication to coming up with designing The best message that will stand out which has to be strong but very effective in the way of wording a political poster of a slogan or even tag -lines Most important thing about today is most important Way of seeing a political or poster it’s what it brings in side the imagination The way of saying the message the way of creating opportunities visually but also in a modern day the culture of the environment around that goes in with a slogan which can be good for advertising but also can use it as a weapon which to your arrival the way I see it is fighting for what you believing in a slogan but pushing out an element of what the messages trying to bring now I mean a poster slogan can be all it can be a could be colours it has to be bold or retro I also think that slogans and political posters that have come along way within the last (25 years) or so due to the fact of the social media part that just telling facts with truthful of for example fake news which posters can manipulate a persons mind to what they see and when I see you make America great again is it fictional or isn’t it is it truth to the reality of what that actually means but for the people that follow it they believe it’s true I do also therefore think as today’s world is changing there is more facts about. But the way I see how slogans could look more different in the future is bye telling the truth or having a popular message that’s where the balance ahead with saying something that’s popular or saying something that’s true and meaningful but says all the right things within that slogans message then what I feel about the future is how it will it bring people together or will it make more people divided which within the past (25 years) also I think Next (20 years) political slogan is gonna be promise hopeful to being people together.

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Bibliography

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Illustrations

(Fig. 1) Reagans slogan poster for President of (1980) campaign

(Fig. 2) Donald Trumpâ&#x20AC;&#x2122;s red cap became a widely recognized symbol and effective distillation of his campaign. The slogan, first used by Ronald ReaganÂ

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( fig.3 ) (Trump makes America great again slogan)

( fig.4 )

â&#x20AC;¨

(Letâ&#x20AC;&#x2122;s get Brexit done)

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(Fig.5) Hope obey by (Shepard Fairly)

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