Political slogans and adverts of slogans west London Ideas and perspectives By Adam Robert Full

Adam Robert Full 21376965 Assessment 1 April 23nd 2021 Word count 3035 https://issuu.com/adamfull95 https://adamdesign10.wordpress.com Political slogans and adverts of slogans

University of West London BA Graphic Design (Visual Communication & Illustration) Ideas and Perspectives AD40174E

MAKE A AMERICA GREAT AGAIN

Table of contents List of Illustrations 13 Political slogans and adverts of slogans 4 The visual body of the slogan 7-9 Modern day slogan and posters 10 important to advertising Political slogans 11 Conclusion 12 Bibliography 17-20

List of Illustrations Cygnal. n.d. Media & Client Logos - MAGA PAC - Cygnal. [online] Available at: <https://www.cygn.al/sa_slider/client-rotator/media-client-logos-maga-pac/> [Accessed 22 January 2021]. fairey, s., 2008. [online] Obeygiant.com. Available at: <https:// obeygiant.com/im- ages/2008/11/obama-hope-shelter-copy500x752.jpg> [Accessed 22 January 2021].

News, S., 2017. ‘Make America Great Again’ Hat Wins Symbolic Systems’ Symbol Of The Year For 2016 | The Dish. [online] News.stanford.edu. Available at: <https://news.stan- ford.edu/ thedish/2017/01/09/make-america-great-again-hat-wins-symbolic-systems-sym- bol-of-the-year-for-2016/> [Accessed 22 January 2021].

Pringle, V., n.d. “Get Brexit Done”: Is This The Next Conservative Party General Election Slogan?. [online] politicaladvertising.co.uk. Available at: <https://politicaladvertis- ing. co.uk/2019/09/29/get-brexit-done-is-this-the-next-conservativeparty-general-election- slogan/> [Accessed 22 January 2021].

Ussc.edu.au. 2019. Reagan: 'Making America Great' The First Time — United States Studies Centre. [online] Available at: <https://www.ussc.edu.au/events/reagan-making- americagreat-the-first-time> [Accessed 22 January 2021].

Political slogans and adverts of slogans Campaign political slogans This essay will explore the political slogans and adverting of slogans. I will be talking about how a slogan reaches out to different people and what makes a great slogan that sells well in the present day. So first, what are slogans about? They are a way to get a message out which can be used for advertising posters, social media and for political campaigns, com- monly seen during elections. The idea of political slogan is to have a good message of what it is about what it stands for, but what is most important is keep repeating it to get the message across.

The design of slogans also is important to make it more outstanding in the present day, for example, US campaigns rely on advertising as the candidate's slogan gets advertised on all platforms.

Why I think they do this is because it is easy for people to see a slogan message with a stylish design and understand what they are saying. For instance, take the campaign slogan “Make America Great Again” which president of the United States Donald Trump used in his 2016 election campaign. Why did it work so well in the campaign and what did the slogan have to offer? This three-part slogan worked well for Trump and it worked so well it helped him win the election. My view on how his political slogan worked very well for his campaign is I think it is down to getting the right idea out there for the voter to see and knowing your audience.

Slogans should be aimed at a specific target, which can either be a general one for all the population or a collective group of people who will link to the subject when requiring help to choose something they need. The best slogans are easy to remember and stimulates the reader or listener when they are making a choice. Big bold slogans are stimulating, but

those that give off a softer tone can also create a powerful message in perspective if just one word or a phrase would be used. Trump’s “Make America Great Again”- slogan was also abbreviated to MAGA which made it easier to remember. People often refer to a ‘catchy slogan’, which often refers to those slogans that are the easiest to remember.

In essence what makes a slogan powerful is used to express a characteristic which creates nostalgia or fear. Why I say fear is because that if you are following one slogan message, what makes it powerful and why creates fear in today’s world is if that one message of a campaign slogan makes it better than the opposition.

The fact is that if you have a group of people hearing this slogan and the message that it is telling you have to ask does it make them feel something?

It is also how the campaign is saying the slogan to their fol- lowers which if one person hears what it stands for, they will go to next person and the next before they are seeing it online on social media platforms therefore it is way for them to show their support in person and spread the word.

The visual body of the slogan The visual side of a political slogans are mainly down to being aware of the target audience. The message of “Make America Great Again” is catchy and can look good on a poster.

One very interesting aspect to the slogan is how the way he used it as a symbol of himself but also a new way of seeing what a slogan looks like as for example with the hat saying Make America Great Again the use of the Red Hat really sold the campaign to his supporters who became the cultural following to the campaign which built a platform and made the slogan more powerful and valuable.Trump reflected his supporter desires and moved to a very unexpected victory.

He then did the unexpected by making his campaign slogan the Make America Great Again” by trade marking it to protect his following and the slogan message. As believe that social media took this side on Trump used insects which generated. media coverage analysis and commentary.

But beyond imagination which with the help of the slogan being emblazoned on their caps, hats and T shirts in valuable created and physchological concept.

Interestingly the single most important word “Again” is often overloaded to give a good the impression in the slogan, but as that visual meaning in this message taken the country to a new level or backwards. Also, the digital world of today the link to social media has clearly made the difference in how slogans seen in the (21st century). But it's how Trump used the slogan wording rhetoric to keep his message in the media using subliminal messaging as a leader better in one aspect than past Presidents achieved in communication concepts? thus the public took his slogan made their own minds up.

The way to get his audience on board is make the slogan and feel patriotic and feel good towards people and his voters. Key points to look out for in a slogansmessage is how does it come across well in a visual way.

It must have a meaningful description.

Why it worked well in campaign is one thing but what are the differences about this message to previous campaign slogans? I think it is down to agenda and what the people like and in what is popular is different now.

The ways these slogans are presented on photos and to the audience of people that follow it makes them have a following of this message will create a great feeling to the candidates themselves and their campaign which excites their followers.

In today’s world it does not matter what the message is about, but it is if people like it. It is all about liking and being popular playing except for reality therefore, political slogans have become not too much about actual policy but what the party itself is saying to the voters. “Make America Great Again,” a campaign phrase used by Ronald Reagan that was later commandeered by Donald Trump, is increasingly perceived as a statement either of patriotic pride.

Trying to present a message to a voter I think has changed from what the main issues are about but how popular they are when you present a slogan.

What the visual side of “Make America Great Again” slogan is it was telling people what they saw as the truth in comparison to reality.

For example, if you take the “Get Brexit Done”-poster of 2019, the party is saying one thing repeatedly to try and get that slogan message across to people, which worked. The campaign that Trump ran on saying Make America Great Again worked be- cause it comes across as positive and hopeful to the audience and that it is trying and not making it much about policy, but instead being popular.

I also think the content of a slogan like “Make America Great Again” is trying to show in a design of what a poster looks like and then reaching out what to do. In what ways in today’s present are they using that poster and that message that has been successfully received.

During the last two decades in the way the world has evolved into what you can say in a message of speech to design a poster of what slogans you can put on and the way to connect with it.

Visual culture has evolved into a social digital world of what is real and what is not real, for example the way “Make America Great Again” is taking from a previous generation and trying to use that nostalgia to campaign for what they believe in. I think that is why they have chosen that slogan to give the feel of what is great about America. For example, the president showing a way forward with him as President and obviously using the type of slogans that the design team can make a poster or hat that can depict slogan that can be used over and over.

This poster will see the messages of bringing out and repeating it over and over and having one message for example would have a massive benefit to campaigning and therefore, created a messaging style for his 2016 election victory with a different topography creating an effect within the slogan.

I also think that it is looking back in the past to show what a message perhaps and how powerful it can be and what the difference it can make in today’s world. A slogan like “Make America Great Again” is what’s great about it and why they have chosen that slo- gan and how it embraces along with their campaign. But there is also another visual side, and that is what it is behind the slogan message, because it can be like a cover of a book- let, but when you open to see what it is you see what makes it so great and the reality of what is fake. Obviously using a slogan of that caliber is to promote and use propaganda. On one side, it may face the way of seeing the slogan what it stands for how does it relate to what a political campaign is standing for and represented.

It can also in ways show an image of their vision to be set out. It is always going to be down to a message and a slogan, messages are very important to a campaign as it tells what it is about, what the visual culture side to it stands for but also, understanding the audience that is going to see it so in today’s world. There are now social media platforms which give more opportunities for more people to see their slogan and their agenda.

Visual aspects in a modern-day slogan are now more than ever a cultural phenomenon seeing widespread use and spawning numerous variants on the social media including internet web sites.

Modern day slogan and posters The modern-day slogan is now more than ever a pop culture phenomenon seeing wide- spread use and spawning numerous variants in the arts, entertainment and politics. In America modern day slogan let's make America great again’ was used by president trump in (2016) to vitalize his election had much wider connotations over his presidency in his four years in office and is considered a loaded phrase linked to racism in America.

Therefore, its’ not readily known that this slogan was created I just in about the (1980s) and was used successfully by President Ronald Reagan during his presidential campaign in (1980). The slogan was used in a term to relate the economic depression.

Other campaigns used a different term wording another one is Bill Clinton slogan “it's time to change America” which gives a patten of these slogans the definition that it sending to the voter a more of recent times we seen one of most changing slogans as to be President barrack Obama slogan of change of (2008) and his re-election in (2012) which was followed by “yes we can”.

I think both are very similar, but they are also sending that message of hope to people. one of the most iconic posters is of shepherd Fairey (obey 2008) His poster at the time gave a symbol of hope of this figure that was going to be the leader of the free world at the time but showing how the poster represents the values of what his message was bringing which is hope and the colours that come with it very bright valuable very looked into people's minds visual leadership within the poster itself looking into the distance and looking for an answer is how I see the post at self-it’s uplifting but I also think he’s trying to for generations to come looking back on it and showing that time in that period that things are changing with the slogans message self-it’s one word and it’s very powerful which I think he wanted to create and which is wife also think you’ll be remembered for but it’s also it’s moment in time that when you look back it’s not just about the slogan itself but it’s also about what the message is representing.

Political Advertising within the slogan

Slogans can be short and catchy phrases that are popular in advertising.

Slogans are One of the most effective ways to draw attention and views to the idea of the brand being depicted, of how it enhances a product.

Slogans are used well in marketing a product and gives it essential benefits.

In the modern day of social media it is important that in a advertisement the words of the slogan are usually a tag line of less than five or ten words that sells the potential or symbol and design of the slogan to give a very creative and memorable effect. A accurate picture augments a slogan title and when successful sells the message to a wider audience, for example the advertising of Trumps ‘MAKE’ message.

A good advertised slogan will make the viewer think seriously about the content of the message. I like the branding of ‘Make. America Great Again’, it being in three parts, it is simple and makes as if it is a product reaching out to a wide audience whilst being honest with the selling point of a complex message it is promoting. Tag lines are also important, they can be catchy and helpful to the branding and advertising as well as stating political aspects showing the visual side of the message.

Slogans display the depth of the subject whereas a Tag line can be part of a individual campaign. Take Nike for example, by using their iconic ‘Just do it’ tagline it is not going anywhere anytime soon, but delivers a controversial ‘believe in something, even if it costs you everything’ slogan.

They are likely to use this slogan for a long time then convert it when the focus of the message is changed.

The main point is the understanding of the difference between the two slogans can either be clear in what it is saying in the message in regard to the offer or used to evoke an emotion associated with it, which in the current day can be anything of your liking.

Conclusion I consider the main message given by a political slogan is the timing, visual communication and design which will create a message that will stand out, is strong and effective in the wording, especially in a political poster slogan or even tag lines. Most importantly the modern poster especially a political one gives strength in how it communicates to the imagination of those viewing it giving opportunities visually and in a modern way showing environmental culture that applies to the slogan, giving a person a weapon of choice to fight for what they believe in.

I also think that slogans and political posters have developed well over the past 25 years or so due to the development of the social media portraying facts both truthful and as fake news the use of which can manipulate the viewers thoughts to what they see rather the truth behind the message, for example is “Make America Great Again’ a fiction or has it a semblance of truth? bearing in mind it was also used in 1980 by President Reagan. With the modern world changing so fast as communication systems develop, there are many hidden facts and truths yet to be told in poster and slogan form.

Slogans and posters will require to look different in the future by being more truthful whilst retaining popular messages, thus creating the right balance of slogan words and pictures to reflect the ever-changing society thereby looking outward to the majority of viewers who can take the message forward for the good of everyone worldwide.

Illustrations

(Fig. 1) Reagans slogan poster for President of (1980) campaign

Donald Trump’s red cap became a widely recognized symbol and effective distillation of his campaign. The slogan, first used by Ronald Reagan

( fig.3 ) (Trump makes America great again slogan)

(Let’s get Brexit done)

(Fig.5) Hope obey by (Shepard Fairly)

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