What is Facebook? Facebook is a social network, launched in February 2004. Originally created by Harvard roommates/ friends as an internetbased version of the printed “facebooks” students receive at the start of the academic year, Facebook was expanded to other universities and finally to the public. Facebook lets users create a personal profile, search for and add other users as “friends”, exchange messages, play network games and more. As the network grew, itʼs potential for businessapplications virtually exploded.
Why You Need An “Incentivized” Landing Page
Facebook page “Likers” are more likely to be customers than page “browsers”. A Custom Landing Page is actually an application that greets your page visitors with info. Itʼs your chance to offer some kind of an incentive (dollar/percent off purchase, BOGOs, free shipping, sweepstakes. etc.) to “Like” your page. We recommend and create Custom Landing Pages for every business Facebook page we service.
817.244.5054
www.adtexadvertising.com
How Your Facebook Business Page Drives Sales An effective, sales-boosting Facebook page should be a virtual “Hangout”, where the portion of Facebookʼs 500,000,000+ users who may have an interest in your product or services can visit and chat about their experiences. While “hanging out” they are exposed to your brand (logo in upper left corner) and we tell them where, how and why to save on your products or services. The key to keeping them there is targeted engagement and great CONTENT.
How We Do It and Why It Works So Well
We work with you on an interactive strategy for growing your “Likerbase”! Page “Likers”, not browsers, are your target. We create your new Facebook business page with an “incentivized” custom landing page (see more below) and the best apps (tabs) for your purpose. We then produce and distribute attention-grabbing, link-laden emails to introduce customers to your new or improved page. We daily engage your customers with interesting “Wall” posts. Best practices include addressing customers by name, expressing appreciation, soliciting feedback, apologizing for less-than-optimal shopping experiences and initiating discussions. We specialize in “3M” service of your Facebook page (see more info below).
“An effective Facebook page should be a virtual ʻhangoutʼ...”
Our Daily* “3M” Service Keeps Your Page “Fresh”
Content is the Key
The key to keeping customers engaged with your page is good Facebook marketing is a full-time job! An unat- CONTENT. Once your “incentivized” tended Facebook “wall” is like a real one, littered emails and landing pages get them with graffiti— a worthless eyesore. Thatʼs why we there, content keeps them around. provide the all-important “3M”s. Content is what used to be called 1. Monitoring: *we check “Likerʼs” (users) “wall” “media”. It is the visual (photos, videos, etc.) and aural (sound) post at least every four hours, six days a week. elements of your page. 2. Mediation: if we discover negative, branddamaging posts, we inform you and provide We economically help you create engaging content. Plus we look for three options; 1. Deletion — we simply delete the post. Many and create relevant linkbacks to your page for maximum search engine “dislikers” will simply re-post. 2. Delete and Flag — we delete the negative post optimization. and ban the user from posting on that page. Why Pay Pros? 3. “Spin” it — as pros, this is where we shine! First, we apologize for the less-than-optimal We understand the do-it-yourself apexperience. We then engage the poster and ask proach to a Facebook page. But many for more info on the experience (so management small-to-midsize companies are discan investigate), Finally, we thank the poster and covering that doing it right is a fullinvite them back for a chance to “make good”. All time job. The employee (who may this is done with a positive take on your brand. have a personal profile and “knows Facebook”) that handles your page 3. Maintenance: we frequently edit the page info on the “side”, may not have time to (hours, prices, contacts, events, etc.) and remove do it right and frankly, may not know dated posts. how to create effective advertising.
“Our focus is keeping your “Likers” engaged...”
BOOST YOUR SALES WITH A PROFESSIONAL FACEBOOK BUSINESS PAGE With over 500,000,000 Facebook users, a Business “Like” page is a marketing “must-have” for companies of any size. Effectively monitoring, maintaining and mediating (we call it “3M”)) your sales-driving Facebook page is a full-time task, not a “side job” for a busy employee. Discover how economically you can have your own custom Facebook business page built, “3M”ed and loaded with customer-capturing content. For a digital copy of this info sheet, please visit www.issuu.com/adamscreative Find us on Facebook, follow us on Twitter and watch the AdTex YouTube Channel.
www.adtexadvertising.com
817.244.5054
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