APG Style Guide

Brand Interface Guideline

— Adams Publishing Group User Manual Guide

Adams Publishing Group Brand Manual

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BRANDING CONTENTS

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Logos Colors Typeface

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APG LOGO MAIN LOGO When space allows, the main APG logo should be used. The logo was inspired by a letterpress or screening.

ONE COLOR When necessary for promotional items, the logo can be converted to a one color version, as shown below.

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APG LOGO HORIZONTAL LOGO This version of the APG logo should only be used when space does not allow for the full sized, main logo.

TAGLINE When applicable, the tagline “Your Community, Delivered” can be added to the main logo. The font should be Futura Medium Italic and should be capitalized as shown below.

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APG COLORS As APGʼs brand will be used in many different applications, an open color pallette is a must.

Therefore, when used to represent the brand online and in official use, the brand colors should be adhered to:

PRIMARY COLORS

APG Red

Pantone 7621C RGB: 177, 32, 40 CMYK: 21, 100, 95, 13 HEX: b12028

APG Gray

Pantone Cool Gray 11C RGB: 184, 86, 90 CMYK: 66,57,51, 29 HEX: 54565a

SECONDARY COLORS

APG Light Red Pantone 7621C Tint: 40% RGB: 234, 170, 161 CMYK: 5, 38, 29, 0 HEX: eaaaa1

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APG Light Gray

Pantone Cool Gray 11C Tint: 20% RGB: 219, 218, 219 CMYK: 13, 10, 10, 0 HEX: dbdadb

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APG TYPEFACE HEADLINE FONT The font that should be primarily used for titles and headers is Futura PT Heavy.

AaBbCc Futura PT Heavy BODY FONT The font that should be primarily used for body text is Futura PT Medium.

AaBbCc Futura PT Medium ACCENT FONTS Any fonts within the Futura PT family may be used as a secondary, accent font. A few examples are below.

AaBbCc

AaBbCc

AaBbCc

AaBbCc

AaBbCc

AaBbCc

Futura PT Book

Futura PT Book Oblique 4

Futura PT Medium Oblique

Futura PT Heavy Oblique

Futura PT Cond

Futura PT Cond Oblique

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LAYOUT Below are several (but not all) examples of how APG Logos should NOT be used:

Stretched Horizontally

Sheared

Stretched Vertically

Cropped

SPACING When applicable, other graphic elements should keep the space of one subtitle character depth from the logo. The exception to this rule is the online use of the icon where it is permitted to reach the edge of a profile image size.

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