Brand Interface Guideline
— Adams Publishing Group User Manual Guide
Adams Publishing Group Brand Manual
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BRANDING CONTENTS
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Logos Colors Typeface
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APG LOGO MAIN LOGO When space allows, the main APG logo should be used. The logo was inspired by a letterpress or screening.
ONE COLOR When necessary for promotional items, the logo can be converted to a one color version, as shown below.
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APG LOGO HORIZONTAL LOGO This version of the APG logo should only be used when space does not allow for the full sized, main logo.
TAGLINE When applicable, the tagline “Your Community, Delivered” can be added to the main logo. The font should be Futura Medium Italic and should be capitalized as shown below.
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APG COLORS As APGʼs brand will be used in many different applications, an open color pallette is a must. Therefore, when used to represent the brand online and in official use, the brand colors should be adhered to:
PRIMARY COLORS
APG Red
Pantone 7621C RGB: 177, 32, 40 CMYK: 21, 100, 95, 13 HEX: b12028
APG Gray
Pantone Cool Gray 11C RGB: 184, 86, 90 CMYK: 66,57,51, 29 HEX: 54565a
SECONDARY COLORS
APG Light Red Pantone 7621C Tint: 40% RGB: 234, 170, 161 CMYK: 5, 38, 29, 0 HEX: eaaaa1
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APG Light Gray
Pantone Cool Gray 11C Tint: 20% RGB: 219, 218, 219 CMYK: 13, 10, 10, 0 HEX: dbdadb
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APG TYPEFACE HEADLINE FONT The font that should be primarily used for titles and headers is Futura PT Heavy.
AaBbCc Futura PT Heavy BODY FONT The font that should be primarily used for body text is Futura PT Medium.
AaBbCc Futura PT Medium ACCENT FONTS Any fonts within the Futura PT family may be used as a secondary, accent font. A few examples are below.
AaBbCc
AaBbCc
AaBbCc
AaBbCc
AaBbCc
AaBbCc
Futura PT Book
Futura PT Book Oblique 4
Futura PT Medium Oblique
Futura PT Heavy Oblique
Futura PT Cond
Futura PT Cond Oblique
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LAYOUT Below are several (but not all) examples of how APG Logos should NOT be used:
Stretched Horizontally
Sheared
Stretched Vertically
Cropped
SPACING When applicable, other graphic elements should keep the space of one subtitle character depth from the logo. The exception to this rule is the online use of the icon where it is permitted to reach the edge of a profile image size.
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