06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
Module Title
Summer Briefs
Doc. Code
OUGD301
OUGD301
BRIEF TITLE Arkitekt Magazine The Brief Design a template for a new architectural magazine. Concept/Proposition Clean with a sense of quality and professional finish. Considerations How will your magazine differ from the competitors? What can you learn from them? Can the magazine work both for print and web delivery? Although the content and imagery is not the main focus for this brief, how will you source them? Target Audience Students, professionals and amateurs alike. All of which have an architectural background with a varying amount of understanding. Tone of Voice The tone of voice has to be serious to attract the professionals but light hearted enough to be understood by students studying architecture.
Background Arkitekt Magazine is a new high end publication aimed at students, professionals, and amateurs who value an informed awareness and knowledge of international contemporary architecture. The magazine will launch in the UK from next year and will be released monthly.
Mandatory Requirements The format of the magazine is up to you. The DPS’ should include in the region of a 1000 words, selected by you. You must include a proposed framework for further spreads including typeface selection, grid measurements and colour palette. The design systems you adopt must demonstrate scope so that the design solution can develop and function in future issues of the magazine. In addition, you must also propose various ideas for a masthead/identity for the magazine.
Deliverables Spreads and covers should be presented on A2 mount boards with a style guide to be presented separately.
Studio Deadline This is a two week brief.
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.