06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
Final Major Project
Doc. Code
BRIEF TITLE
Four identities
The Brief Design and produce basic stationery for four 3rd year students across the fashion, visual communications, photography and fine art courses.
Background Students on other 3rd years courses are an ideal opportunity for one to get some branding and identity work, as they want to promote themselves in preparation for the end of year show.
Concept/Proposition Emphasis on typographically driven identities. Selecting appropriate typefaces for each client to promote their services/ collections in the best possible way. Semi production driven.
Some students have expressed interest to my blanket email, and now I have a list of potential clients to create promotional work for, with the potential to work with them in the future.
Considerations
Mandatory Requirements
How can you use typography to appropriately link the attributes of the client effectively?
4-5 identities (depending on number of clients) presented across a range of stationary.
Could you use stock as a way to communicate a certain trait or brand value?
Must work as monotone image and graphical elements should support the typography and distract.
Target Audience
Deliverables
Varies depending on client. Usually fashion conscientious women from 25-30.
2 Presentation boards for each client presenting their identities on a range of appropriate stationery.
Tone of Voice
Studio Deadline
Formal and informative.
February 18th Series of One week brief
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.