05
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
Module Title
BRIEF TITLE
OUGD203 DESIGN PRACTICE 3
Doc. Code
OUGD203
PANAMAX – Launch our brand
The Brief Design the new face of Panamax for it’s UK launch. Your design solutions will be presented in the form of pharmaceutical packaging and will help users get the product information they need quickly. Concept/Proposition Clean and information focused. Communicate a sense of quality, yet value for money. Considerations Your design solutions should reflect the brand’s quality and value. Your solutions need to focus on the end user experience. They need to be able to decipher the information you present quickly. How will they be implemented online? Are their any brand guidelines? How can this brief develop beyond the conventional?
Background Panamax are a brand of pharmaceutical pain relief products. Temporary relief of pain & discomfort in arthritis, headache, muscular & neuralgic conditions. Reduces fever. We want Panamax to be a natural choice for pain sufferers.
Mandatory Requirements A new identity applied across a range of packaging solutions. Each product must have an outer box and product information sheet. The new Panamax identities should be presented clearly on the packaging. You are also required to design layouts for the appropriate packaging.
Consider layout, colour, font, form and format when designing in all areas of the brief. Target Audience The target audience for the new range will be young adults who lead a busy lifestyle. They want a quick fix and don’t have time for brand loyalty. If you target them effectively now they will buy your product again and again.
Deliverables 5 A2 Presentation boards showcasing the new identities and presenting them in context (packaging).
Tone of Voice Positive and perhaps humorous. Engage with the audience on their level.
Studio Deadline Week beginning 19th May Interim crits and deadlines TBA
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.