0.2 Colour Palette
MAGAZINE
0.2 Colour Palette
An example of our colour palette
Introduction
These are our brand guidelines, which explain how to use our new visual identity with confidence and clarity. Our guidelines have been designed to ensure consistency throughout our brand helping to create a framework based on effective and recognisable communication. We only have one primary colour palette made up of two colours for use within our template for content other than imagery (see imagery publication for more information).
These booklets are designed to help you conform to the Arkitekt rules and regulations but also allow you the freedom to be creative.
Primary Colour Palette
Our brand employs a full CMYK colour palette and one Pantone colour. Pantone colour 1797c is used for our headlines and some of our iconography.. It is important that you are aware of where this colour should be applied for future issues of the Arkitekt Magazine.
0.2 Colour Palette
Pantone速 1797c
Pantone速 1797c
90% tint
80% tint
70% tint
60% tint
50% tint
40% tint
30% tint
20% tint
10% tint
When applying colour you should always adhere to the style guides as it is important to maintain clear and consistent communication. Pantone速 1797c should only ever be applied in to the typography and graphics as highlighted in this series of publications.
Cyan
Magenta
Yellow
Black
0.2 Colour Palette
SECTION HEADINGS
Article headings Article statistics and contributions information
“Pull out block quotes”
22
Page numbering
The Pantone® 1797c colour should be applied to the above attributes such as section headings, article headings, and page numbering as shown.
0.2 Colour Palette
0.2 Colour Palette