Brief Promote the series of Late Music concerts, which take place over the course of the year, to the local people of York. The audience were mature in age and taste and had the expendable income to attend the events regularly.
Concept Class and sophistication. The typeface choices, colours, and stock all had to have a desirable level of quality without a neccessarily high budget.
Delivery Two colours were used throughout the brief to keep the cost down and achieve continuity across the range. The project was kick started with the design of a simple and effect identity which began to inform the rest of the design aesthetic.
Promotional Material Most of the promotional material made use of this beautifully textured antique stock which pays homage to the church venue, and adds a specialist quality to the printed materials.
Inside the programme is a small insert printed on an uncoated white card stock which could be folded and kept neatly in a purse or wallet.
Stationery The stationery had to hold up against the rest of the designs but also had to be easily replicated in their thousands. The Pantone colour applied throughout the brief was used again as an identifier of the Late Music brand.
The reverse side was again printed with the same Pantone colour to offset the front of the stationery. All the stocks here are uncoated for a personal feel.
Online Presence Although this was not part of the brief initially, a web presence was needed to make booking tickets on the move quicker and easier. The original website was amended to fit with the design direction imposed by the rest of the brief.
An iPad version was also considered, again with the same design aesthetic.