Corporate Identity Guide
May 2010
Contents page 2 3-4 5-6 7 8 9-10
Subject Our role Tees logo Logo variants What not to do Reproduction size Colour Palette
Our role Tees offers a wide range of T-shirt designs for all age groups with the aim to get people to share their personality to everyone through the design on their chest. They are comical and create a statement about the wearers. Our aim is to make the wearers feel trendy and have a hint of quirkyness. Plus try and add a bit of humour whilst making the young feel respected and in the fashion compared to older age groups who will be left feeling rejuvenated.
2
Tees Logo Tees has sub categories to accomodate for each different age group. These are “tiny” for children, “MR” for men and “MRS” for women. This means that the main logo will be edited to reach these different age ranges.
Main logo This is the main logo for the corporation “tees”. The main logo is what is contained in all the other variants.
Tiny tees For “tiny tees” the tiny is substituted in. Note that tiny is in small case The background colour is also sky blue. Aimed at young boys from 0 - 8 years For “MR tees” the MR is substituted in. However here they are in uppercase. The background colour is a navy blue
MR tees
Mrs tees
“Mrs tees” logo has Mrs substituted in. “M” is in upper case with the “rs” is lower case. The background colour is slightly darker than the younger tiny tees age group. Much more mature being a voilet colour. 4
The colour is baby pink. Aimed at young girls from 0 - 8 years
Logo Varients Here are variantions of the logo indicating which backrounds the logo can be used on and also what to be displayed with. The same applies to all the sub categories. The logo on white backgrounds. The logo colour switches to the alternative colour used for the original backgrounds e.g. “MR tees� using pantone 5275. The colour palette is presented on page 9-10.
If the colours used for the logo are dark such as the “MR tees” then its best to use a lighter tone of colour or white. If the logo is a lighter tone of colour such as the two “tiny tees” then use a slightly darker shade or white.
6
What not to do! I’ve included some examples of bad logo variations to make sure the logo is used to full efficiency. Never adjust the logo or move components around. Do not place the logo on a completely black background. This changes the whole context and doesnt make the logo work. Dont change any part of the logo to the same colour of the background Its incorrect to distort the logo or stretch it in anyway.
Reproduction Size When reproducing the logo it should never appear any smaller than 40mm in width. No other elements such as type should enter the 10mm safe zone that surrounds the logo.
-minimum of 40mm in width
-10mm safe zone
8
Colour Palette Below is a colour slider showing the proportional amount of colour throughout the corporation. The greater the amount of the colour, the more it will be shown throughout the corporation and vice versa.
Pantone 224
Pantone 2955
Pantone 643
40%
60%
80%
100%
RGB 185 101 168
RGB 246 173 205
RGB 0 167 223
RGB 66 79 124
Pantone: 252 U
Pantone: 685 U
Pantone: 298 U
Pantone: 5275 U
10
Adam Wilkes