Social Media Secrets Practice Plus Network Meeting
Are you interested in growing your practice through social media but aren’t sure how to begin or what to do for maximum impact? Many dentists are now aware that social media is a proven way to connect with existing and potential clients, but many are confused, and don’t know where to start or what to post. This session will guide you through how to successfully harness the power of social media to connect with existing and potential patients.
Program Outline 12.30pm How having a prescence on social media benefits your practice Dr Shawn Rama, The Dental Room How social media has benefited The Dental Room and how Dr Shawn engages with audience on Facebook and Instagram using different strategies. 1.30pm
How to attract new patients using social media marketing Carolyn S Dean will cover the areas that dental practices commonly find the most challenging when it comes to social media marketing, including: • Why you should consider social media for your practice • Which social media platforms you should use • Top social media mistakes and how to avoid them • What to post on social media and how often to do it • Why you should consider using videos, Facebook Live and Facebook ads • How to plan your social media strategy.
3.00pm
Advertising, AHPRA and you! Sharon McMillan, Practice Plus Consultant Increasingly, advertising and the use of social media is becoming commonplace in healthcare settings. Sharon will outline the current AHPRA advertising guidelines and discuss the new tools available on their website.
Carolyn S Dean Carolyn is a widely known dental marketing speaker, trainer and marketing consultant who works extensively with dental professionals throughout Australia and New Zealand. She is the author of ‘Fully Booked – Dental marketing secrets for a full appointment book’, and is currently Australian Dental Industry Professional of The Year 2018.
NETWORK DATE: Friday 22 March 2019 TIME: 12.30noon - 3.30pm CPD: 3 non-clinical CPD hours VENUE: ADAVB Meeting Rooms Level 3 10 Yarra Street South Yarra FEE: ADA Member $75 Practice Staff $75 Non-member $150 FREE Practice Plus Subscribers Includes: Light Lunch
Dr Shawn Rama Dr Shawn Rama is the Principal Dentist and Founder of The Dental Room with over 15 years of experience. Dr Shawn earned his Bachelor of Dental Science (BDSc) degree in 2003 from the University of Melbourne. Since graduating, he has completed a number of post-graduate courses and educational programmes, both in Australia and overseas, furthering his knowledge and experience in the fields of Cosmetic Dentistry, Dental Implants and Complex Restorative Dentistry. These are areas of special interest for The Dental Room. Dr Shawn strongly believes in getting to know his client as a person rather than just a ‘mouth’! You will find his style is thorough, down-to-earth, creatively practical and positive.
Sharon McMillan Practice Plus Consultant, Australian Dental Association Victoria Branch
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