addictlab.com global creative think tank
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Mapping Flanders Creativity. 1
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Ph
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photography
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Fa
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Ar
fashion
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Ma
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Pri printing
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art
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Ill
materials
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styling
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illustration 17
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film
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copywriting
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animation
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Ad
art direction 19
Id
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Gd
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graphic design 20
interior design
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literature
Pa paper
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Ty
typography
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design
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music
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Ca casting
Au audio
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Ag
advertising
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Ac
architecture 15
Pea
performing arts 24
#01//TRANSPORT
special section of creative talent and industries brought to you by flanders today and addictlab.com
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interactive art
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25 30 31
Fo food
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Tr trends
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Ci Br city branding 40
Re retail
FlandersToday01 1
Cr crafts
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SoMe social media
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technology 38
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artific. intellig.
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branding
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Ga Na gaming
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luxury
nano
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W M o
women
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medical
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Eco eco
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travel
3/8/10 11:06:30 PM
Mapping Flanders creativity: selection transport
LABMEMBER 3890 5
De
design
ANTWERP This Voxdale design of the Bernico F2 boat crushed the 100 Mph barrier at Coniston (UK), with a stunning record of 103.6 Mph (166.7 Km/h). Excellent boat architecture, functional design, unique aerodynamics, low fuel consumption and lightweight materials proved to be a successful technological combination. The cruiser edition is in development and will be available early 2010. Simultaneously, Voxdale is looking to project the rear deck ‘deflector-splitter’ concept to commercial boats and vessels, in order to improve maneuverability and to lower consumption and pollution. Voxdale /Koen Beyers www.voxdale.be
LABMEMBER 77
4
Ar art
SINT NIKLAAS Natacha Pirnay is a long time Addictlab member. She is a painter using mixed media. Her works are seemingly uni-coloured, yet the technique used allows for a discovery of a stroy developping as one detects the different layers. Natacha was invited for a number of Addictlab exhibitions. Cruise control, 2008 / Natacha Pirnay www.pirnay.net
LABMEMBER 266
5
De
design
FlandersToday01 2
OUDENAARDE Cars are fun but they do have some downsides. They need a lot of (carbon) fuel, and are big an bulky while most of the time it is just you in the car. Therefore: The Harmonicar. At first it looks like your average city car with an attitude. Not much room inside but enough. If you need more, the Harmonicar will extend it’s length over a full meter which is most of the time just enough to fit those things you couldn’t fit before. Thomas has set up his own Atohms company. Addictlab has engaged his outstanding creative mind in a number of ideation and brainstorming sessions. Harmonicar / Atohms - Thomas Valcke / www.atohms.be
3/8/10 11:06:45 PM
#01
SELECTION OF CREATIVE TALENT & INDUSTRIES BY FLANDERS TODAY & ADDICTLAB.COM
LABMEMBER 3843 5
De
design
ANTWERP Multiple award-winner Axel Enthoven designs new mobile holiday home. Opera offers freedom in nature with 100 percent luxury. It is not a tent, not a caravan and not a motor home. The new mobile holiday home designed by Axel Enthoven has been christened Opera for its striking shape, reminiscent of the Sydney Opera House. The subtitle chosen is Your Suite in Nature to suggest the best of hotel rooms, but in the heart of nature in this case. The Opera allows you to stay in the most beautiful places, but with the luxury of a wine cabinet, warm-air heating, espresso bar and an enclosed teak veranda. This nomadic, contemporary living tent offers the quality of a luxury yacht combined with the outdoor feeling of camping under canvas. The Opera was presented for the first time at the Design at Work trade fair in Kortrijk in December 2009.
Only first class materials like hardwood, stainless steel and leather are used in production. The dimensions of the Opera are magical. When it has opened and levelled itself by electric power – inside 5 minutes and without tent pegs, stabilizer jacks and loose tent poles – what you see is a residence measuring 7 metres long, more than 3 metres wide and 3.5 metres high with every conceivable luxury: two first class and electrically adjustable beds that become one with a single simple movement, hot and cold water, ceramic toilet, LED lighting and a mobile hob and barbecue, for example, for cooking outside. An exclusive, small number of Operas will go into production in 2010. The mobile holiday home will be supplied with what is known as the Opera Guide, which presents a selection of exclusive sites with information about good restaurants and picturesque destinations in the surrounding area. Opera/ Axel Enthoven - www.eadc.be
LABMEMBER 1038 4
Ar art
BRUSSELS Who says cars are only used to take you from point A to point B? Not the art collective Foton, who have been using cars as .... woofers. In their project Clicks‘n’Cars, Foton is using advanced vibration technology turning suspended car frames into loudspeakers, creating a large scale total audiovisual experience. Clicks’n’Cars - Hans De Man www.foton.be
Flanders Today and the international creative think tank Addictlab are partnering up to inspire you with the work of Flemish creative minds.
Flanders Today will be diving in this huge database of people and concepts, and bringing you a selection regularly.
The lab itself has originated from the region’s fertile grounds, and the important Flemish selection of today’s 4000 creative thinkers from 150 countries is proof of the innovation culture in Flanders.
Following Addictlab’s adagio ‘Creativity is Chemistry©, you will discover geniuses from different disciplines, such as art, design, fashion & so many more. We start this week with a selection of ‘labmembers’ active in “Transport”.
#1 #2 #3 #4 #5 #6 #7
Transport Art and Photography Social media Fashion Bio Eco Design
3 March 7 April 5 May 2 June 7 July 4 August 1 September
Do you want to be on these pages? Are you a Flanders based creative mind? Then go to www.addictlab.com & register as a labmember.
addictlab.com global creative think tank
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FlandersToday01 3
3/8/10 11:06:53 PM