2019 Adelaide Fringe Ad Kit

65%

m to of our audience ai en’t see shows they hav ars. seen in previous ye Fringe Use the Adelaide els to advertising chann ! find your audience

MEDIA KIT 2019

Find your audience with Adelaide Fringe advertising options

Head to AVR to book your ads or for more info email ads@adelaidefringe.com.au

FIND YOUR AUDIENCE! THE FESTIVAL AT A GLANCE

MEDIA REACH

Audience:

Artists:

Website visits:

Instagram followers:

Attendances at ticketed events:

Events:

Facebook likes:

eNews subscribers:

Performances:

Venue spaces:

Twitter followers:

Fringe Members:

2,700,000+ 700,000+ 10,000+

2,500,000

6,000+

86,000

1,200+

66,000

450+

24,000

128,000 22,000

Under 18

8%

18–27

11%

28–37

18%

38–47

20%

48–57

24%

58+

19%

AUDIENCE BY PROFESSION

AUDIENCE BY AGE

65% of our audience aim to see shows they hadn’t seen in previous years.

Use the Adelaide Fringe advertising channels to find your audience.

Employed full-time

52%

Employed part-time

25%

Retired

13%

Student

5%

Home duties

3%

Unemployed

2%

PRINT ADVERTISING ADELAIDE FRINGE GUIDE

86% of Adelaide Fringe audiences consult the guide before or during Fringe time.

It is the leading authority to every one of the 1,200+ events, performances and exhibitions at the Adelaide Fringe. At times it can be a little overwhelming for the average punter, but purchasing advertising space will help your event cut through the noise and find an audience!

The Guide has a 3 month shelf life, and is frequently referred to throughout festival. A downloadable version of the guide will also be available.

GUIDE BOOKING DEADLINE FRIDAY OCTOBER 19 ARTWORK DUE FRIDAY OCTOBER 26

See your ad in 320,000 printed guides

Back Cover Full Page 275mm (w) x 350mm (h) (crop size)

Inside Front or Back Cover Full Page 275mm (w) x 350mm (h) (crop size)

Full Page 275mm (w) x 350mm (h) (crop size)

$18,415

$15,000

$9,000

Full pages add a 3mm bleed, no crop marks required. All other ads do not require bleed or crop marks. Artwork to be supplied as 300dpi, CMYK, PDF image, all fonts converted to outlines.

100,000 online guide views

20,000

Guides distributed through The Advertiser

30,000

Guides distributed interstate

Half Page Horizontal 247mm (w) x 165mm (h)

Third Page Vertical 80mm (w) x 330mm (h)

Quarter Page Horizontal 247mm (w) x 82.5mm (h)

Medium Artist Ad 80mm (w) x 165mm (h)

Small Artist Ad 80mm (w) x 82.5mm (h)

$5,000

$3,500

$3,000

$1,300

$650

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.

Bookings can be made through AVR, for more information email ads@adelaidefringe.com.au

PRINT ADVERTISING FRINGE BY DAY GUIDE

HOT FRINGE SHOWS

Returning for a third year in 2019, the Fringe by Day guide lists all shows with a start time before 5pm, and is targeted towards children, families and older audience members who may be overwhelmed by the main guide.

These ads appear as a full page with listings arranged in a grid. It’s a striking way to engage an audience while being aligned with the Adelaide Fringe brand. The Advertiser is a daily newspaper, and each advertisement will appear for one day.

It has a shorter print run than the official guide, and will be distributed through more targeted means. The full Adelaide Fringe Guide will still be the first point of call for the majority of Fringe-goers, however the Fringe by Day guide extends advertising reach to a further, targeted demographic.

Dates Available: FEB

83% of Adelaide Fringe audiences who used the Fringe by Day guide thought it was a useful tool for navigating the Adelaide Fringe.

Hot Fringe Shows pages offer an affordable print opportunity in The Advertiser, Adelaide’s largest newspaper.

THURS

14

Full Page 210mm (w) x 297mm (h)

(add 3mm bleed, no crop marks)

Half Page Horizontal 182mm (w) x 138mm (h)

$1,000

$600

Quarter Page Vertical 89mm (w) x 138mm (h)

Quarter Page Horizontal 182mm (w) x 69mm (h)

$350

$350

SAT

16

MAR THURS

21

SAT

23

Hot fringe shows

THURS

28

SAT

2

THURS

7

SAT

9

Hot fringe shows

Large Ad 80mm (w) x 65mm (h)

Small Ad 80mm (w) x 40mm (h)

$600

$400

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.

Bookings can be made through AVR, for more information email ads@adelaidefringe.com.au

ONLINE ADVERTISING ADELAIDE FRINGE WEBSITE

96% of audience members browse the Adelaide Fringe website to find their information or book their tickets.

Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. Engage your audience while they’re browsing shows and purchasing tickets!

During the 2018 season, Adelaide Fringe website attracted over 2.5 million website sessions, and paid advertising on the website received over 10 million impressions and over 60,000 clicks.

For artists, advertising will link to the event listing on the Adelaide Fringe website. For organisations, advertising will link to a nominated URL.

Choose Ad Size: WEB BANNER

Desktop: 728 (w) x 90 (h) pixel image (png or jpeg)

BUTTON

250 (w) x 400 (h) pixel image (png or jpeg)

Mobile: 320 (w) x 50 (h) pixel image (png or jpeg)

Cost: DATES

BANNER

BUTTON

EarlyTIX 5 Oct - 5 Dec

$200

$400

6 Dec - 31 Dec

$200

$400

1 Jan - 31 Jan

$300

$500

1 Feb - 14 Feb

$350

$600

15 Feb - 1 Mar

$400

$700

2 Mar - 17 Mar

$400

$700

Festival Bundle 15 Feb - 17 Mar

$600

$1,000

Full Bundle 6 Dec - 17 Mar

$1,400

$2,500

Website advertisements are limited, so book early to avoid disappointment.

Choose Ad:

WEB BANNER AD

BUTTON AD

WEB BANNER AD

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.

Bookings can be made through AVR, for more information email ads@adelaidefringe.com.au

ONLINE ADVERTISING ENEWS BANNER

HALFTIX ENEWSLETTER

This is the only advertising available in our official social media channels.

For the best results with this placement, we recommend that your show be on HalfTIX on the day of advertising, as that is what this audience is looking for when reading the eNewsletter.

Adelaide Fringe eNewsletters are sent to 128,000 subscribers once a week in the lead up to the Fringe, and twice a week during the Fringe. These eNewsletters have a high level of engagement, and they always feature the most up to date information about what’s happening during Adelaide Fringe.

For a full list of dates, check the advertising module in AVR.

eNews Banner

600px (w) x 120px (h) (png or jpeg)

Info To: John Smith Reply-To: Info Celebrating our best year of theatre

$1,000

The HalfTIX email is delivered into the mailboxes of 48,000 people each morning (and this number increases every day during the Adelaide Fringe) giving them the list of all shows that have registered to offer an allocation of half-price tickets for that day only.

HalfTIX eNewsletter Banner

600px (w) x 120px (h) (png or jpeg)

$500

23 February 2016 at 16:59

Make sure to check out the impressive offering of theatre performances this Fringe.

- View the program -

eNews Banner Ad

eNews Banner Ad

Our best theatre hotspots

Each Fringe Adelaide comes alive with hubs of theatrical creativityW’ e ve

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.

Bookings can be made through AVR, for more information email ads@adelaidefringe.com.au

REQUIREMENTS & DEADLINES PRINT

Booking and payment deadline FRIDAY OCTOBER 19

GUIDE

FRINGE BY DAY GUIDE ADVERTISER HOT FRINGE SHOWS

Artwork deadline FRIDAY OCTOBER 26 Stock 130gsm self-cover, 50gsm internal pages.

Semi-gloss finish Booking and payment deadline FRIDAY NOVEMBER 30 Artwork deadline FRIDAY DECEMBER 7 Booking and payment deadline MONDAY JANUARY 7 Artwork deadline FRIDAY JANUARY 18

All print advertising must be high resolution PDF files, 300 dpi, CMYK colour mode, with text converted to outlines.

All full page adverts must include a 3mm bleed.

ADELAIDE FRINGE GUIDE* Back Cover Full Page

275mm (w) x 350mm (h) (add 3mm bleed no crop marks)

$18,415

Inside Front / Back Cover Full Page

275mm (w) x 350mm (h) (add 3mm bleed no crop marks)

$15,000

Full Page

275mm (w) x 350mm (h) (add 3mm bleed no crop marks)

$9,000

Half Page Horizontal

247mm (w) x 165mm (h)

$5,000

Third Page Vertical

80mm (w) x 330mm (h)

$3,500

Quarter Page Horizontal

247mm (w) x 82.5mm (h)

$3,000

Medium Artist Ad

80mm (w) x 165mm (h)

$1,300

Small Artist Ad

80mm (w) x 82.5mm (h)

$650

Full Page

210mm (w) x 297mm (h) (add 3mm bleed no crop marks)

$1,000

Half Page

182mm (w) x 138mm (h)

$600

Quarter Page Vertical

89mm (w) x 138mm (h)

$350

Quarter Page Horizontal

182mm (w) x 69mm (h)

$350

FRINGE BY DAY GUIDE

ADVERTISER HOT FRINGE SHOWS

Garden of Unearthly Delights. Photo: Trentino Priori.

Large

80mm (w) x 65mm (h)

$600

Small

80mm (w) x 40mm (h)

$400

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.

Bookings can be made through AVR, for more information email ads@adelaidefringe.com.au

REQUIREMENTS & DEADLINES ONLINE ADVERTISING

Booking and payment deadline 2 WEEKS before advert due to be live.

Artwork deadline 1 WEEK before advert due to be live.

WEBSITE

All online artwork must be static JPG or PNG files, 72dpi, all fonts outlined, RGB colour mode.

600px (w) x 120px (h)

$1,000

HalfTIX eNewsletter Banner

600px (w) x 120px (h)

$500

ADELAIDE FRINGE WEBSITE EarlyTIX 5 Oct – 5 Dec

Button

Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) 250px (w) x 400px (h)

$200 $500

Button

250px (w) x 400px (h)

$350 $600

Banner Button

Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) 250px (w) x 400px (h)

$400 $700

Banner Button

Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) 250px (w) x 400px (h)

$400 $700

Festival Bundle 15 Feb – 17 Mar Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) 250px (w) x 400px (h)

$200 $500

Banner Button

Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) 250px (w) x 400px (h)

$600 $1,000

Festival Bundle 6 Dec – 17 Mar

1 Jan – 31 Jan Banner

Mobile 320px (w) x 50px (h)

2 Mar – 17 Mar

6 Dec – 31 Dec Banner

Desktop 728px (w) x 90px (h)

15 Feb – 1 Mar

eNews Banner

Button

Banner Button

ENEWS BANNERS

Banner

1 Feb – 14 Feb

Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) 250px (w) x 400px (h)

$300 $500

Banner Button

Desktop 728px (w) x 90px (h) Mobile 320px (w) x 50px (h) 250px (w) x 400px (h)

$1,400 $2,500

All prices exclude GST. Advertising requested on a right hand page will incur a 10% surcharge. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received will still be charged in full.

Bookings can be made through AVR, for more information email ads@adelaidefringe.com.au

MEDIA KIT 2019 Engage Adelaide Fringe’s most dedicated audience!

For more information or to make a booking, email ads@adelaidefringe.com.au

WHAT IS FRINGE MEMBERSHIP? Fringe Membership is an all ages program run by the Adelaide Fringe, which is available to all arts and entertainment fanatics of South Australia.

The program exists to engage audiences year-round and help to stretch their dollars further so they can see as many shows as possible.

It’s an online hub where culture lovers can explore new genres, share their passions and find out about shows, events and venues relevant to their interests.

BRANDS WE WORK WITH:

T OM IC H WINES

23,000

ENTERTAINMENTLOVING MEMBERS FROM ADELAIDE

“The best membership that I have ever signed up for!! The value has been fantastic & enabled me to see so many more shows than I had thought possible on my budget... I shall for sure be joining up each year, from now on. The Fringe Festival 2017 ‘you’ have rejuvenated me. Thank You.” Wayne Barnett, Fringe Member

OUR MEMBERS

69%

OF MEMBERS SAW 4+ SHOWS AT THE 2018 FRINGE

Fringe Members are influential souls that thrive on great entertainment.

Our members are from all corners of South Australia and they’re always on the hunt for events happening around them each week. Whether it’s taking a punt on an emerging act, seeing a blockbuster movie or schnitty night at their favourite pub, they want to know about it!

MEMBERS BY OCCUPATION:

MEMBERS BY AGE:

Work full time 57%

19–24 8%

Work part time 18%

35–44 16%

Under 18 1% 25–34 34%

Student 7% Retired 6% 56+ 18%

Self-employed 5% Home duties 2% Unemployed 1%

45–55 22%

Number of ticketed shows that Members attended at the 2018 Adelaide Fringe:

FRINGE MEMBERS LOVE: Comedy

82%

9+

Festivals

72%

8

7.4%

Bands

64%

7

5.5%

Circus

62%

6

8.9%

Film

57%

5

9.3%

Theatre

55%

4

12.1%

3

13.6%

2

9.2%

1

4.6%

28.8%

REACH ACROSS ADELAIDE WITH FRINGE MEMBERSHIP

WE’RE GOOD FOR IT!

DATABASE OF 20,000 MEMBERS UNDER 30

With an impressive database, the program communicates with thousands of members every week throughout the year and during Fringe via weekly emails and social media engagement.

MEMBERS KNOW WHAT’S ON IN ADELAIDE BY USING:

66%

Fringe Membership eNews

52%

59%

23,000

47%

Facebook

Word of Mouth

Fringe Membership Website

ENEWS SUBSCRIBERS Fringe Members Lounge. Photo: Leighton Pearce

MEMBERS WANT DISCOUNTED ACCESS TO MORE: MEMBERS PREFERENCE TO KEEP UP TO DATE WITH US: Offers section of the Adelaide Fringe website

86% Fringe Membership eNews

26%

25%

Facebook

Fringe Member priced tickets

82%

Adelaide Fringe show offers (i.e. 2-for-1)

81%

Film Screenings

47%

Food & Drinks

45%

Comedy

42%

Cabaret

40%

Theatre

39%

Live Bands

28%

Unique Experiences

28%

Art Exhibitions

23%

ADVERTISING OPPORTUNITIES MULTI-PLATFORM

DEDICATED EDM $1500 $1350 This editorial option makes sure that the spotlight is on you. Exclusively promote your event or deal directly to our dedicated database of 23,000 with your own eNewsletter. Target a specific demographic or the entire database. Will also be featured in Deals section of Adelaide Fringe Website.

Must offer a significant member deal or discount to be eligible.

EDM TAKEOVER $1200 $1000 A cost-effective alternative to a Dedicated EDM. Take over one of our weekly EDMs to ensure your brand or event is not missed. You’ll receive a Deal Of The Week, EDM Banner, What’s On and a Giveaway all in the same week! Will also be featured in Deals section of Adelaide Fringe Website.

Must offer a member deal or discount to be eligible.

DEAL OF THE WEEK $900 $800 Claim your spot as the main editorial piece at the top of our weekly EDM on a Wednesday to make sure you’re the first thing our members see! Will also be featured in Deals section of Adelaide Fringe Website.

Discounted pricing on Fringe Membership advertising is offered to all Adelaide Fringe artists, venues and promoters.

WEBSITE ONLY MEMBER DEAL – WEBSITE ONLY $300 $250

Low on budget? We feel you. A member deal on the website only is a fab cost effective option! In return we only charge you a low admin fee. The Deals section of the website is high-traffic and constantly linked to via all member communications. We’ll more than likely share this deal on other Adelaide Fringe channels, however this is at our discretion.

EDM ONLY EDM BANNER - $350 $300 Simple, yet effective. Your design, linking to a URL of your choice.

WHAT’S ON - $350 $300 In our EDMs each week, we highlight up to six events that are coming up over the next week. To ensure that your event is mentioned, book yourself a spot.

Image and basic event info included. Links to a URL of your choice.

Must offer a member deal or discount to be eligible.

GIVEAWAY $150 $100 Offer our members some free tickets or a free product and we’ll chuck you on the Deals section of our website and in our weekly EDM for a small admin fee. We’ll more than likely share this deal in other Adelaide Fringe communications too.

Giveaways are accepted at our discretion.

All prices exclude GST. It is the responsibility of the advertisee to provide finished artwork, and any advertising for which artwork is not received at least fourteen [14] days prior will still be charged in full. For more information email ads@adelaidefringe.com.au.

69%

OF MEMBERS SEE AT LEAST FOUR SHOWS

OTHER PROMOTIONAL OPPORTUNITIES WITH FRINGE MEMBERSHIP OFFER A MEMBER PRICE TO YOUR FRINGE EVENT Add a Fringe Membership price to attract Fringe’s most dedicated audience to attend your show. Our members are very influential over 80% of them recommend a show they’ve seen to family member or friend!

By offering our members 25% discount to selected sessions of your show, you will be able to access additional promotional and marketing opportunities at no extra cost.*

41%

of Fringe Members say that the availability of a Fringe Membership price influenced what they saw at the 2018 Fringe

To add a Fringe Member price, head to the Ticketing tab through your event registration in the AVR.

Fringe Membership Takeover at Rhino Room. Photo: Trentino Priori.

*Additional promotion is not guaranteed, and is at the discretion of the Adelaide Fringe marketing department.

90%

of Members are keen on discovering new venues

HOST A MEMBER EVENT The opportunities for member events are endless and a great way to let a dedicated audience of fun-seekers know about your venue or event. If you want to host an event at your venue, or want to offer a preview to your show, please get in touch or update your preference in the AVR. Fringe Membership Event at Holy Moley. Photo: Frank Lynch.

USE THE MEMBERS LOUNGE Our members lounge is a haven amongst the buzz of Adelaide’s East End during the Fringe. You are welcome to flyer and interact with members directly while they’re purchasing tickets for the evening or taking a minute to soak in the vibes. This space is also available for you to host an intimate preview of your show or to use as an interview space. Get in touch!

52%

of Members visited the members lounge in 2018

Fringe Membership Lounge. Photo: Trentino Priori.

ADVERTISING RATES, SPECS & DEADLINES DEDICATED EDM

EDM TAKEOVER

DEAL OF THE WEEK

EDM feature image 590 (w) x 370 (h) px

EDM feature image 590(w) x 370(h) px

EDM feature image 590(w) x 370(h) px

Website banner image 1660(w) x 360(h) px

EDM banner image 600(w) x 90(h) px

Website banner image 1660(w) x 360(h) px

Website tile image 1080(w) x 1080(h) px

EDM ‘What’s On’ image 1080(w) x 1080(h) px

Website tile image 1080(w) x 1080(h) px

(no copy on image please)

Media release or at least 150 words copy Details of member offer

$1500 $1350

(including redemption process)

Website tile image 1080(w) x 1080(h) px (no copy on image please)

Media release or at least 150 words copy

Official poster or key art

Details of member offer

URL

(no copy on image please)

Website banner image 1660(w) x 360(h) px

Media release or at least 150 words copy

$1200 $1000

(including redemption process)

Official poster or key art URL

(including redemption process)

Details of giveaway

GIVEAWAY

Details of member offer

EDM BANNER

(including redemption process)

EDM feature image 590(w) x 370(h) px

Official poster or key art

EDM banner image 600(w) x 90(h) px

Website banner image 1660(w) x 360(h) px

URL

URL

Website tile image 1080(w) x 1080(h) px (no copy on image please)

Media release or at least 150 words copy Details of give away (including redemption process)

$150 $100

MEMBER DEAL – WEBSITE ONLY

EDM ‘What’s On’ image 1080(w) x 1080(h) px

Website tile image 1080(w) x 1080(h) px

Media release or details of event

(no copy on image please)

Media release or at least 150 words copy

URL

Details of member offer (including redemption process)

Official poster or key art URL

$350 $300

WHAT’S ON

Website banner image 1660(w) x 360(h) px

Official poster or key art

$900 $800

$300 $250

URL

$350 $300

ARTWORK & PAYMENT All prices exclude GST. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received at least fourteen [14] days prior will still be charged in full. For more information email ads@adelaidefringe.com.au

Fringe Membership Lounge. Photo: Trentino Priori.

Proudly supported by:

CONTACT General enquires: ads@adelaidefringe.com.au 08 8100 2000 Membership enquiries: membership@adelaidefringe.com.au 136 Frome Street, Adelaide. SA 5000

Terms and Conditions: All prices exclude GST. It is the responsibility of the advertiser to provide finished artwork, and any advertising for which artwork is not received at least fourteen [14] days prior will still be charged in full. Please note that Adelaide Fringe does not design artwork or amend details. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded. For more information email ads@adelaidefringe.com.au