The marketplace of the Adelaide Fringe
Principal Partner
Artist, Leah Shelton of ‘Terror Australis’. Photo, Anthony Rex
adelaidefringe.com.au/honey-pot
Heather Croall with Honey Pot 2017 artist Dan Daw of ‘On One Condition’. Photo, Trentino Priori
Honey Pot is Adelaide Fringe’s celebrated arts and performance market held every year throughout the festival, running 16 February to 18 March in 2018. Presenters from all over the world can attend at any time, receive a tailor-made itinerary of shows to see and networking events to join, and effectively choose their own Adelaide Fringe adventure. Honey Pot enables artists to showcase their work in its entirety, network with over 170 presenters from around the world and for many, secure tours, create new audiences and develop their careers in the process. For countless companies, independent artists and producers, this boutique market has kick-started that first life changing conversation with a presenter who is on the hunt for the next big thing. Or the thing that is needed to enrich their program for 2018/2019 and beyond. Be the next success story. Heather Croall Director & Chief Executive Adelaide Fringe
In 2017, Honey Pot boasted the following outcomes:
178
550
PRESENTERS
HONEY POT REGISTERED EVENTS
(59 from overseas/outside Australia)
ON AVERAGE EACH PRESENTER SAW
PRESENTERS TOOK UP
10
1828
SHOWS
COMPLIMENTARY TICKETS TO SEE SHOWS
“…from both sides of the fence, as a new producer of work and as someone who collaborates with lots of artists and is seeking to produce more, and as an artist, Honey Pot is great…it’s one of the main reasons we presented work this year in Adelaide.” Clare Bartholomew, Salvador Dinosaur, Melbourne
As of July, 2017:
95 FUTURE PRESENTATIONS HAVE ALREADY BEEN CONFIRMED FROM THE 2017 ADELAIDE FRINGE MARKETPLACE RESULTING IN
more touring opportunities more show commissions more collaborations with fellow artists more chances for artists to showcase their craft and more money in the pockets of artists! “I really found Honey Pot to be an amazing experience…I felt like I made the most of my 8 days, squeezing in 23 shows and 10 artist meetings – always wish you could do more I think! But I certainly wouldn’t have been able to do this if it wasn’t for Honey Pot. ..Being out and about in the sunshine, having my brain stimulated and my soul fed by great conversations with artists and peers, and immersing myself in beautiful venues and wonderful shows (and lots of them) was simply the best.” Marisa Cesario, Programming Coordinator, Gasworks Melbourne
CHECK OUT THESE HONEY POT SUCCESS STORIES Outcomes - Hot Brown Honey
Tiger Dublin Fringe Ireland UK
Assembly Edinburgh Festival Fringe UK
Darebin Arts VIC
HOT BROWN HONEY Cabaret QLD/NSW
Performed at Adelaide Fringe 2014, 2015, 2016 Adelaide Fringe Artist Fund recipient 2014
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Red Hot Arts NT
Melbourne International Comedy Festival VIC
irgo
Brisbane Festival QLD
Sydney Opera House NSW
“I attended the scheme this year in 2017 and found it an excellent opportunity and really rewarding experience to meet new Australian artists and watch many exciting new Australian shows…Since returning to the UK, I’ve remained in touch with various artists and producers that I met in Adelaide, and am actively exploring slots at Soho Theatre for their work to be produced.” David Luff, Theatre Producer, Soho Theatre London
Outcomes - Gravity & Other Myths Fairfax Festival Swan Hill Performing Arts Centre VIC
Sydney Festival NSW
Spoleto Festival South Carolina USA Udderbelly Festival Southbank London UK
A SIMPLE SPACE
Gravity & Other Myths Circus SA
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Premiered at Adelaide Fringe 2013 & performed 2014, 2015, 2016 ot Ph
DreamBIG Children’s Festival SA
Hoopla Festival NSW Seoul Street Arts Festival the Republic of Korea
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Recklinghausen Fringe Germany Harare International Arts Festival Zimbabwe
“Honey Pot is great at connecting you with the right people...It’s a unique opportunity for aspiring artists to gain industry access at the next level.” Triton Tunis-Mitchell, Gravity & Other Myths
Outcomes - Human Animal Exchange Picked up by touring company Performing Lines NSW
Regional Arts Victoria-Showcase Victoria VIC
THEY SAW A THYLACINE Human Animal Exchange Theatre VIC Performed at Adelaide Fringe 2014
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Malthouse Theatre VIC
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Mandurah Performing Arts Centre WA
Kew Court House VIC
“As a company this was our first time at the Adelaide Fringe and the contacts we made through Honey Pot looks like they will pay dividends for the foreseeable future. Through Honey Pot it looks very likely we will return to Australia again and have built strong relationships with multiple Australian companies and venues. Every session and event was organized and run impeccably.� Stephen Coulter, Prime Cut Productions Northern Ireland
Outcomes - Leah Shelton
Provocaré Festival of the Arts Chapel Street Melbourne VIC
Brighton Fringe UK
Melbourne Fringe VIC
TERROR AUSTRALIS Leah Shelton Cabaret QLD
Premiered at Adelaide Fringe 2016 Adelaide Fringe Artist Fund recipient 2016
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Darwin Fringe NT Brisbane Powerhouse QLD
Cairns Centre of Contemporary Arts QLD
“Congratulations team. This was my best Honey Pot yet. A good mix of opportunity and reality supported by friendly, knowledgeable and supportive faces. Thank you.” Jamie Dawson, Sydney Opera House
Outcomes - Casus
Judith Wright Centre of Contemporary Arts QLD
Underbelly Festival London UK
Woodford Folk Festival QLD
Knee Deep & Driftwood Casus Circus QLD
Performed at Adelaide Fringe 2012, 2016 & 2017
n ou nY a e S to, Pho
Konzertdirektion Landgraf Germany
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Seoul Street Arts Festival the Republic of Korea
A 2018-19 tour of the Netherlands, Belgium and Germany, led by Kulturconsulting Niels Gamm
“The whole experience proved to be extremely effective and inspiring. I was overwhelmingly impressed by the dynamic diversified art ecology in Adelaide thanks to the excellent programming, coordination and considerate assistance of the organizer….the Honey Pot program served as an efficient and professional platform for networking with the international and regional presenters and artists, setting a sound basis for further cooperation and communication.” Rita Jiang, Producer, Art Space for Kids, Shanghai China
Artist, Rob Lloyd of The Mightly Little Puppets. Photo, Trentino Priori
Seeking to extend the shelf-life of your work? Or to uncover the most unique, exciting and groundbreaking show for your venue or festival? Start your planning now.
Key dates Adelaide Fringe artist registrations open
16 Aug 2017
Adelaide Fringe artist registrations close
4 Oct 2017
Honey Pot delegate registrations open
9 Oct 2017
Adelaide Fringe artist deadline for Honey Pot registration
20 Oct 2017
Honey Pot delegate registrations close
30 Nov 2017
Adelaide Fringe program launch
8 Dec 2017
Adelaide Fringe: 16 February-18 March 2018 adelaidefringe.com.au/honey-pot
adelaidefringe.com.au/honey-pot
Honey Pot 2017. Artist, Gingzilla. Photo, Trentino Priori