ADELE JARRAR Digital Marketing Specialist
E +970598231831 adelejarrar@gmail.com q https://www.linkedin.com/in/adelejarrar/ e Ramallah EXPERIENCE
SUMMARY
Consultant Digital Marketing Researcher & Strategist Syntax (branding marketing & digital experience agency) Amman •
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09/2022 - Present
Increased clients brand loyalty by 15% by conducting qualitative & competitive research to identify customer needs and preferences. Increased clients sales by 10% by evaluating market & competitive research outcomes to develop targeted advertising strategies. Launched three new products that generated 10% in revenue in the first year by identifying market gaps and developing new products to fill those needs. Increased website traffic by 20% by assisting businesses with setting up effective marketing policies, better UX, and programs. Boosted social media engagement by 30% by establishing clear objectives for marketing initiatives and guiding implementation, tracking, and optimization efforts. Increased brand awareness by 25% by developing creative marketing strategies to promote goods, content, services, and special promotions. Increased product sales by 15% by selecting the best distribution channels & branding for bespoke advertising objectives. Developed a content strategy that increased website traffic by 30% by focusing on core content pillars of the brand and ensuring visual and style consistency.
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06/2022 - Present
Digital Content Marketer & Strategist •
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06/2016 - 06/2022
Art & Culture Creative Consultant • •
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Content Marketing for Social Media, LinkedIn
Marketing Foundations: Consumer Behavior, LinkedIn Generative AI for Digital Marketers, LinkedIn Digital Transformation: A Toolkit for NonProgrammers, LinkedIn UX research, CareerFoundry Digital Strategy, LinkedIn
Ramallah
Increased user engagement by 60% by organic marketing content creating and ideating sonic content that was tailored to different audiences' personas. Boosted brand awareness by 45% by curating sonic materials from external production parties and integrating them into marketing campaigns. Developed a yearly brand & content strategy that resulted in a 30% increase in website traffic. Oversaw media and branding activities, resulting in a 25% increase in brand awareness and CTR. Optimized UX experience of the website, resulting in 15% increase in traffic.
Freelance Consultant
Content Marketing Principles for Business, SEMrush
Beirut
Increased website traffic from emerging and international markets by 20% by working with the localization team to align content with specific needs and best practices. Wrote copy for advertisements, email communications, and media used in advertising, resulting in a 10% increase in click-through rates. Developed, wrote, and proofread creative and innovative content and resources, responding to client briefs, on time and within budget. Gained deep understanding of industry trends and topics before creating content, which resulted in a 15% increase in social media engagement. Delivered high-quality written content that was insightful, informative, and entertaining, with a 95% customer satisfaction rating. Built and curated two metaverse exhibitions, resulting in 40% increase of metaverse's visits from emerging markets.
Goethe Institut
CERTIFICATION
How to Create an Effective Marketing Strategy, SEMrush
Digital Content Creator, Researcher & Curator Taxir Initiative (Web 3 media & research)
I am a digital marketing specialist with a +5 years of experience in content curation & creation, research, copywriting, storytelling, design, digital art & metaverse, and strategy. I am passionate about empowering brands to flourish in the digital world through a balanced mix of data-driven research, creativity, and intuition.
06/2016 - 06/2022
Palestine & International
Curated, branded, produced more than 20 art exhibitions and events Increased attendance at art exhibitions by 15% by organizing, curating, branding, and publicizing trending exhibitions at galleries and museums Increased public understanding of research by conducting and mediating research information for non-academic audiences Increased website & social media traffic by 20% by writing and editing creative and technical art content across various mediums to reach out to consumers Increased brand awareness and ticket sales for exhibitions and cultural events by 20% by creating marketing material and supporting marketing activities Copy wrote tenth of articles and materials, mediating art and culture to different segments Increased attendance at art exhibitions by 15% by organizing, branding, and publicizing trending exhibitions at galleries and museums
LANGUAGES
Arabic
Native
English
Proficient
German
Intermediate