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A brand is a character that resembles the identity of a company. It is an essential part of a company that depicts the company and be distinguished in the market. A remarkable brand could give an impression and live in the customer’s mind for a long time. A good brand should represent the originality, personality, identity and uniqueness of the business. The overall look of a brand should inform the customer about the brand and its quality through the visual identity. If I had to name one favorite brand, it is the Apple Inc. company. It is simple and have its own character among its brand category. They choose apple because it is fun, spirited and not intimidating. The first apple logo depicts Sir Isaac Newton sitting under the tree, but then they changed the logo into a silhouette of a bitten apple in rainbow color. People said the bite was to represent computer and byte. However the designer, Rob Janoff, said it designed that way so it would not be confused with a cherry. It amazes me how such a logo leaves in customer’s mind. The logo is perhaps the reason why Apple has high level of brand loyalty for any products. Despite all their technology and gadgets updates, Apple still maintains the consistency of their advertising campaign with its logo and slogan. A good brand should last a long.
Oxford Hotel is a favorite choice among tourists and business travelers. Located in the heart of the city, it is close to major tourist attractions and central business district. Recently refurnished, this charming boutique hotel now sports a fresh, contemporary look and bright modern ambience. What remains unchanged is our friendly, personalized service which makes our guests feel at home.
THE BRAND
OXFORD DESIGN APPROACH The Oxford Hotel logo intended to make guests feel the freshness and friendliness while staying at the hotel. The new logo is now dark purple to depicts the royalty and sophistication of the hotel, and black is introduced as its seconday color as it means prestige, value and timelessness. The circle connotes the amiability of hotel staffs. The six lines crossing each other was designed to characterize the Union Jack. Its meeting point placed at the bottom right to represent the position of Oxford Hotel in Singapore map.
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The logo created not single and not as a fixed logo. It may changes for each apllication. The logo comes in three different color in shades of purple so it becomes available for varieties of communities. However, the dark purple is the primary logo of all three. It is used for hotel identities such as the collateral.
5mm
5mm
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The logo is applicable for both print and screen usage. It is to be used for printed collateral such as advertising, publication, packaging, flyer, poster and also screen work such as websites, presentations and banners. A small gap of 5mm is needed around every corner of the logo to give space and it is preferred to be used on white surface.
TYPEFACE
Gill Sans Regular A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 0123456789
Gill Sans Light A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 0123456789
COLOR SCHEME
R46 G49 B146 C100 M100 Y0 K0 HEX#2E3092
R35 G31 B32 C0 M0 Y0 K100 HEX#231F20
R161 G82 B160 C40 M81 Y0 K0 HEX#A152A0
R117 G78 B159 C64 M82 Y0 K0 HEX#231F20
COLLATERAL
218 Queen Street , Singapore 1 88549 Phone: (+65) 6332 2222 www .oxfordhotel.com.sg
Rachel Zane General Manager
218 Queen Street Singapore 188549 Phone: (+65) 6332 222 2 www.oxfordhotel.com.sg
Letterhead and name card.
Three varieties of envelope in shades of purple.
TOILETRIES Compliment toiletries available in the room; shampoo, conditioner, shower gel and body lotion.
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TOOTHBRUSH
LAUNDRY BAG
Packaging for the hygene toiletries kit.
SHOWER CAP
ROOM KEY & DOOR SIGN
218 Queen Street Singapore 188549 Phone: (+65) 6332 222 2 www.oxfordhotel.com.sg
PLEASE DO NOT DISTURB
PLEASE MAKE UP ROOM
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Front
Back
THELOCATION
Located right in the heart of the city, Oxford Hotel is surrounded by four MRT stations. The nearest stations are Bras Basah, Bugis, City Hall and Dhoby Ghaut. It is super convenient to get around. Moreover, it only takes 30 minutes to reach Changi Airport!
THEFACILITIES
Skylight Cafe Skylight offers dinners with selections of local, fusion and western favorites, such as Nasi Goreng Istimewa, Pastas, Sausages and Steaks. Event Hosting At Oxford Hotel, hosting an event is a breeze. Be it a private wedding, a company dinner & dance or a corporate annual general meeting, just talk to us. We’ll be glad to help. Business Meeting A well equipped meeting room with 10 seats is suitable for your business presentation, board meeting or discussion needs. Choose for either half or full day rent. We also cater for your refreshment needs. Transportation A chauffeured hotel van of 7-seater is available for rent at a reasonable surcharge. For booking, kindly send your enquiry to reservation@oxfordhotel.com.sg Booking is on first-come-first-served basis. Fiber Optic Internet With affordable surcharge, you can use our high speed wireless internet anywhere within the hotel to always stay “in-touch” or to check that important business emails. Thirsty at 1 AM ? Help yourself to a can of chilled softdrinks from our vending machines located on the 4th and 10th floor.
CREDITS David Koh Gim Teck Fara Shamara PSD Covers