ADELIA TERESSA
SELECTED WORKS 2019 - 2021
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digital des i
portfolio gn
Brand
ABOUT ME
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Hello, I’m ADELIA
Academic Background 2016-2020 Universitas Indonesia Architecture Major GPA 3.45/4.00 Thesis: “The Role of Scenery in Directing Visual Perception of Fashion Shows” 2013-2016
SMAN 8 Jakarta, Natural Science Major
2010-2013
SMPN 115 Jakarta
In my tool kit Adobe Illustrator, Lightroom, Photoshop, Premier Pro
Hello, I’m ADELIA Teressa.
As a person who is especially passionate about design, fashion, and art, I have an immense interest to incorporate ideas and practical skills from my academic background into those fields. Creative & analytical thinker, fast learner, excellent attention to details and ability to stay focused under fast working pace are some of my notable strong points.
Technical Drawing & Rendering Softwares: AutoCad, Rhinoceros, SketchUp, V-Ray Microsoft Word, Powerpoint, Excel
I speak
More about me
B. Indonesia (Native) English (Fluent) Korean (Basic)
16 July 1998 teressa.adelia@gmail.com +(62)81290120600 Jl. Lembah Nyiur IV, 13450, DKI Jakarta, Indonesia LinkedIn: Adelia Teressa Link: issuu.com/adeliateressa
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Head of Content Arrangement, AFAIR 2020 Exhibition In charge of managing, arranging and processing the exhibition contents digitally and physically in order to be displayed at the exhibition which was held in National Gallery of Indonesia.
2019
Participant, The Asian Architecture Student Summer Workshop 2019 in Osaka/Sabae/Mihara/Tsu, Japan Collaborated with architecture students from all over Asia to design, assemble and construct a woodwork installation for a guest house in Sabae, Japan. Mentored by Japan based lecturers and architects.
2018
Head of Public Relations, Bengkel Kreasi Arsitektur UI. • Managed social media account and contents, • Managed orders from the clients.
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2019-2020
Work Experiences
ign Wo es
Some Past Experiences
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2020ongoing
Visual Merchandising Intern, Luxasia Indonesia • Producing promotional banners for eCommerce and social media (digital visual merchandising) for luxury beauty brands • Assisting the senior VM to plan, set up, and dismantle in-store visuals and fixtures.
2020
Freelance Graphic Designer Chrysos (2021) • Designed Chinese New Year hampers packaging
CONTENTS
Contents.
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CONTENTS
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About Me
1 Hello, I’m ADELIA
1
Contents
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Digital Marketing
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Social Media Assets E-commerce Assets
Clio Dr. Jart+ Luxemall Peter Thomas Roth Calvin Klein Bvlgari
Packaging Design
35 Chrysos
In - Store
Visual Merchandising
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35 39
Central Park Grand Indonesia
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This chapter contains selected works of E-Commerce banners and social media posts for each corresponding brands. These assets were uploaded on major E-Commerce platforms, such as Tokopedia, Shopee, Lazada, Zalora, Sephora and Mapemall, and also on the brands’ own official social media handles. The main objective is to digitally display products to attract users to eventually make a purchase, also to promote up-coming promotional events. I created visual compositions from provided packshots & other design elements while taking each brands’ own unique personalities & guidelines into consideration in the design process. Most of these works are my own designs, pre-existing campaigns (and/or assets) used in this portfolio (if any) will be mentioned in the banner details.
Clio for Tokopedia, Shopee & Instagram
Soc
E-
e
ed M
mmerc Co
Digital Marketing
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Clio
Valentine Ornaments: - Alleksana | pexels.com - Karolina Grabowska | pexels.com
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Clio
Clio IG Story & IG Feed Clio Indonesia Official Instagram 1080 x 1920px / 1080 x 1080px Heart Ornaments: - Alleksana | pexels.com
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Clio
Dr. Jart+ for Tokopedia, Shopee & Instagram
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Clio
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Dr. Jart+
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Dr. Jart+
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Dr. Jart+
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Dr. Jart+
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Dr. Jart+
Luxemall for Tokopedia, Shopee & Instagram
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Dr. Jart+
▲ Mobile App Storefront Banner Lazada
Background texture: - the happiest face =) | pexels.com
Background texture: - Bia Andrade | unsplash.com Stone: - Mali Maeder | pexels.com
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Dr. Jart+
▲ Mobile App Banner Lazada
Background texture: - Muhammad Taha Khan | unsplash.com
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Dr. Jart+
▲ Storefront Banner Desktop Lazada
Background texture: - Muhammad Taha Khan | unsplash.com
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Background texture: - Dids | pexels.com
Dr. Jart+
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Background texture: - Donald Tongvv | pexels.com
Dr. Jart+
Peter Thomas Roth for Sephora (In-store, Web Page, Mobile App)
◀ In-store Banner Sephora
▲ Pre-existing Asset
Other product raw packshots are edited into this asset (to make it seem as if they were submerged together)
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◀ Pre-existing Asset
Other product packshots were edited together with this asset
Peter Thomas Roth
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◀ Pre-existing Asset
Other product packshots were edited together with this asset
Peter Thomas Roth
Calvin Klein
for Lazada
Pre-existing Asset ▶
Other product packshots were edited into this asset
◀ Pre-existing Campaigns
Only text and logos were added into these pre-existing ready to use campaigns
◀ Motion Graphic
It was originally made and posted as a motion graphic video for Instagram Story (Zalora)
Bvlgari
for Zalora and Mapemall
▲ Background Texture The fabric from this image was edited to be the background of this IG Story asset.
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BVLGARI
Mapemall
▲ Pre-existing Campaign
Only text and logos were added into these pre-existing ready to use campaign.
Co
Packaging Design
Work ed
mission m
Chrysos
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▲ Hampers Box 25x25cm
Pastel themed Chinese New Year Hampers Boxes in 2 colorways
Assets: - Birds: rework from Pixabay, via pexels.com - Sakura tree: rework from Oleg Magni, pexels.com
CHRYSOS
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▲ Angbao
Envelopes with the same design as the hampers box
CHRYSOS
38 CHRYSOS
This chapter contains visual merchandising works I contributed in. I assisted the Senior VM to plan & prepare visual merchandising fixtures & podiums by making the 3D visualization from given technical drawings from brands. I also helped prepare in-store visuals/campaigns (and other visuals such as the printed logos) for these pop-up stores.
ores St
p - Up Po
Visual Merchandising
Central Park - Sogo Marc Jacobs Perfect Salvatore Ferragamo Issey Miyake Narciso Rodriguez
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▲ Marc Jacobs Perfect Outpost Central Park, West Jakarta
CENTRAL PARK
▲ Marc Jacobs Perfect, Salvatore Ferragamo Narciso Rodriguez, Issey Miyake Outpost Central Park, West Jakarta
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CENTRAL PARK
Grand Indonesia - Central Issey Miyake Salvatore Ferragamo Karl Lagerfeld Montblanc Lanvin
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GRAND INDONESIA
▲ 3D Visualization of Multibrands (Montblanc, Lanvin, Karl Lagerfeld), Salvatore Ferragamo & Issey Miyake Outpost Grand Indonesia, Central Jakarta
▲ 3D Visualization of Multibrands (Montblanc, Lanvin, Karl Lagerfeld), Salvatore Ferragamo & Issey Miyake Outpost Grand Indonesia, Central Jakarta
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GRAND INDONESIA
AND
Business inquiries: teressa.adelia@gmail.com
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OPEN FOR OPPORTUNITIES
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