Visual Merchandising Portfolio - Adelia Teressa (June 2023)

where my responsibilities include managing new brand launch, new store opening and seasonal updates & ensured guidelines are implemented accross stores.

Determined & has a huge eagerness to learn and make a meaningful impact in retail industry. I am seeking opportunities where I can gain experience and put my abilities into practice.

personal skills

• Knowledge & experience in retail, specifically in Beauty Industry

• Experienced in project management & liaising with related parties

• Excellent organizational skills

• Excellent communication skill

• Analytical & creative thinker

• Excellent attention to details

• Ability to adapt to various working environments (alone/as a team)

education

20162020 Universitas Indonesia Architecture Major GPA 3.45/4.00

Thesis: “The Role of Scenery in Directing Visual Perception of Fashion Shows”

20132016 SMAN 8 Jakarta Natural Science Major

20102013 SMPN 115 Jakarta Top 4 Highest NEM

certifications

• Fashion Systems (Parsons School of Design, The New School)

• Marketing Foundations: Consumer Behavior (LinkedIn)

• Digital Marketing Foundations (LinkedIn)

languages

Bahasa Indonesia

English Korean Japanese Design

softwares

Adobe Illustrator

Adobe Lightroom

Adobe Photoshop

Adobe Premier Pro

Technical

Office

Autocad SketchUp

V-Ray (Rendering)

Ms. Word

Ms. Powepoint

Ms Excel

work achievements & involvements

Oct 2021-

Visual Merchandising AssociateMitra Adiperkasa (SEPHORA)

Head of Content Arrangement, AFAIR 2020 Exhibition

• Managed exhibition content submissions and worked closely with the team to process contents digitally & physically and conducted quality check

Participant, chosen as the only Indonesian representative at The Asian Architecture Student Summer Workshop 2019 in Osaka/Sabae/Mihara/Tsu, Japan Collaborated with a team of architecture students from all over Asia to design, assemble and construct a woodwork installation as a welcoming installation to the region. Mentored by Japan based lecturers & architects, the project was presented to the Mayor of Sabae City. Head of Fundraising, Dongkrak Seni UI Specialized in designing merchandises, working closely with vendors and overseeing final products’ qualities before distributing them to raise funds.

May

2023

20192020 2019 2018 Dec 2020June 2021

• Manage VM related matters for new brand & existing brands across all stores — 16 stores nation-wide. In charge of Exclusive Brands: Rare Beauty, Natasha Denona, Anastasia Beverly Hills, etc.

• Organize fixture & props production (local), importation & installation for new brand launch, new store opening, planogram update & animation

• Coordinate & communicate with multiple brand principals, merchandisers, and related parties to ensure smooth & timely OMNI-channel activation

• Design and develop VM assets & props (2D & 3D) for planogram update and animation according to each brands’ guidelines

• Manage production & installation timeline

• Monitor costs and work within budget

• Liaise with vendors to oversee production quality & installation

• Implement & maintain display uniformity across all stores according to Sephora standard & guidelines

• Conduct VM training for store staffs

• Compile & provide VM reports

Visual Merchandising Intern - Luxasia Indonesia

• Developed 2D & 3D visualization of display & VM props for planogram update, animation and podiums

• Conceptualized & produced in-store key visuals, e-Comm assets & social media contents

• Organize design requests timeline from multiple brands for smoother work flow

16 July 1998

teressa.adelia@gmail.com +(62)81290120600

Jl. Lembah Nyiur IV, 13450, DKI Jakarta, Indonesia

LinkedIn: Adelia Teressa Link: issuu.com/adeliateressa

Feb 2020 20182021

Junior Architecure Designer

- Freelance (Group)

3 Stories Cafe & Guest House, Yogyakarta

• Conceptualized architectural & interior design

• Produced construction drawings, visualizations & diagrams

• Conducted materials research & drafted construction budgeting plans

• Liaised with civil engineers & contractors

Freelance Graphic Designer - Commision Works

• Developed & designed events’ branding & guidelines

• Produced digital posts & assets for events’ social media handles

• Designed hampers packagings & envelopes

SEPHORA

In Rare Beauty Grand Launch project, I was in charge to manage & coordinate visual merchandising matters related to the brand, the Grand Launch & Animation. The responsibilities cover managing fixture importation & artwork production to ensure successful launch and high quality output accross all SEPHORA stores in Indonesia.

RARE BEAUTY LAUNCH

Rare Beauty Launch Pad Animation Senayan City & Grand Indonesia, Jakarta Artwork & props development using SketchUp, Photoshop & Illustrator

SEPHORA

In Store Animation & Gondola (Exclusive Brands)

These are some selected Brand Animation & permanent fixture (gondola) projects where I was involved in as the VM in charge.

I adjusted & validated the artworks based on the guidelines.

CENTRAL GRAND INDONESIA

This is a multibrand outpost project involving brands such as Issey Miyake, Salvatore Ferragamo, Lanvin, etc. I was involved in this project during my internship period where I developed the 3D visualization of the outpost based on the brief provided by principals and rendered the final design. I also edited and prepared to-be-printed visuals for this project.

▲ 3D Visualization

Tools: Auto CAD, Sketch Up, V-Ray, Adobe Photoshop

▲ 3D Visualization Details

Tools: Auto CAD, Sketch Up, V-Ray, Adobe Photoshop

SOGO

This is a multibrand outpost project involving brands such as Marc Jacobs, Salvatore Ferragamo, Narciso Rodriguez, etc. I was involved in this project during my internship period where I edited and prepared to-be-printed visuals for this project.

▲ Marc Jacobs Perfect Outpost Central Park, West Jakarta

FRAMING KAWADA

This is a woodwork installation I designed & built as a team of architecture students from all over Asia during The Asian Architecture Student Summer Workshop 2019 in Sabae, Japan. The task was to build a welcoming installation for tourists who are coming to the area and to the guesthouse/information center where the installation is located. This installation was designed to create a vista of the signature view of the region and frame it. From researching, designing, and assemblying, the whole process took around a whole week.

Picture Frame

from road side

The whole installation was made out of wood, including the joints.

Japanese method to arrange and

The installation was designed to be able to be climbed on so we made enough to withstand heavy loads.

For further information and inquiries, reach me through: phone +(62)81290120600 email teressa.adelia@gmail.com portfolio issuu.com/adeliateressa