Portfolio by Alisha Denomme

ALISHA DENOMME

Art Direction & Design Creative Portfolio: 2014

Some days I’m an Art Director, some days I’m a Designer... but mostly I’m a little loud!”

An award-winning designer from Ontario, Canada found a home in the land of beer and cheese. With a passion for discussion, design, and donuts, she’s powered by coffee and sometimes gets a little loud. As a social being, you’ll find her sending Snapchats with a mouth full of food, checking-in on Foursquare at the local dive bar, or tweeting about #agencylife with the Twitterati. Let’s get talking.

WHEN PASSION MEETS POSITIVITY My obsession with great ideas is what drives my enthusiasm to develop the best solutions for each unique challenge, no matter the size, scale or scope â&#x20AC;&#x201D; but it is my unbridled passion and relentless positivity that gets the work done. Working for creative companies of various sizes and disciplines since 2009, in Canada and the United States, I have the experience to jump into any project and hit the ground running. In 2009, I graduated from Georgian College in Canada with a 3-year Advanced Graphic Design Degree, which is a technical degree that taught me the raw production skills needed to juggle projects and meet demanding deadlines. In 2012, I completed my BFA in Communication Design at the Milwaukee Institute of Art and Design where I was taught to concept and design compelling and creative solutions. In addition to this, my years of experience at small, fast-paced ad agencies has taught me how to be a part of a team and to meet and exceed the needs of our clients. I have a passion for brands and the way consumers experience them. I have worked in large and small ad agencies, a boutique branding firm, and non-profit in-house, all of which has given me an appreciation for working with different kinds of brands: from development to execution, inside out and upside down. And while my experiences have been mainly in design and art direction, I have a life-long love affair with words and love to work with copywriters who are equally smitten. When unbridled passion meets relentless positivity, they create a powerful force that stops at almost nothing â&#x20AC;&#x201D; except maybe a jelly-filled donut.

The brand for the Public Relations Society of America, Southeast Wisconsin Chapter: Young Pros defines the Young Pros from the Seasoned Pros by using youthful interpretations of the parent chapterâ&#x20AC;&#x2122;s brand colors. By blending edgy elements of a rough script in purple with the dignity of silver Univers, the Young Pros appeals to a young, professional demographic without being stuffy. Client: PRSA Southeastern Wisconsin Young Pros August 2013

The Ice Age Trail Alliance is a non-profit organization that maintains the Ice Age National Scenic Trail. They produce 3 newsletters a year along with an Official Atlas and Trail Guidebook. While the client loves their logo, they were upset that the blue was not always consistent. Working on my own, I developed Brand Guidelines to help them keep their brand consistent. It has become a useful tool in their upcoming web site redesign this year. Client: Ice Age Trail Alliance November 2012- June 2014

BRAND GUIDELINES

BRANDING

WHO WE ARE

ABOUT THE ICE AGE TRAIL:

sand-mile ed States, is a thou of the Ice ic Trails in the Unit beauty. The route en National Scen age and scenic , one of only elev ier, which retreated ned Ice Age herit The Ice Age Trail most recent glac n’s world-renow n’s onsi onsi Wisc Wisc ing of footpath highlight (or “terminus”) ne outli last the follows Age Trail generally s ago. long, linear park than 10,0 00 year had a vision of a from the state more Ray Zillmer, who Park & of Milwaukeean ded the Ice Age 0s as the dream ine. Zillmer foun 195 mora the inal in n 198 0 Congress term In bega It the glacier’s dream a reality. Wisconsin along 195 8 to make the Trail (NST). In winding through Trail Alliance) in National Scenic a Age it Ice ing the gnat (now by desi . Trail Foundation of the Ice Age Trail ) State Scenic Trail nal significance (and, to date, only , recognized the natio it Wisconsin’s first miles. Of that total Wisconsin named r around 1,200 1987 the State of , you would cove blazes. The Trail Trail Age Age Ice Ice ed with yellow , entire route of the mark ents the ents hike segm e to segm e. Som If you were ial Ice Age Trail hiking experienc s would be offic traditional, off-road Ice Age Trail was more than 600 mile hikers’ ideas of a communities. The miles conform to ming Wisconsin char of ts majority of these stree age. main glacial herit rs right down the n’s cultural and however, lead hike hwork protect Wisconsi es through a patc lly to preserve and es. The Trail pass designed specifica ties, local Ice Age Trail pass through which the Forest Service, coun land U.S. s, the all urce s No one entit y own Alliance. ent of Natural Reso Trail artm Dep Age Ice onsin se, the Wisc and of cour of lands owned by private landowners reds of generous municipalities, hund

WHAT IS A BRAND?

Your brand is mor e than just a logo — your brand is and perceptions the total sum of that resides in the experiences hear ts and mind and consumers. s of your advocate It starts with a prom s, employees, ise, told through elements of your your story, and exte brand. nds to all The collection of elements that mak e up your brand images, words, shap – your name, fonts es, logo, etc. – work , colo rs, together to share voice. The story you share is wha your story in your t your consumers own endear people to will connect with your brand and . It is what will make them wan should be compelli t to engage with ng and should crea you. Your story te a specific feeli consumers. The ng in the minds key to any great of your brand is a consisten makes a promise t and compelling and delivers on story that it. Using these guid elines to help appl y your brand in strong identity that a consistent man people can easil or will ensure a y recognize, reme help people unde mber and connect rstand who you with. It will are, endear you and turn your cons to them, appeal umers into advo to them to engage, cates.

MISSION AND VISION:

tion, and passion vision, conserva te fascinating mix of thousands of priva Ice Age Trail is a us politicians and The story of the onsin’s most famo not long after the Wisc ed of e blish som esta involving both Alliance (IATA) was Trail ble. Age para Ice the are inse citizens. Because e, their histories Trail itself took shap Cross Plains, idea of the Ice Age headquar tered in sed organization gh on-theprofit, volunteer-ba ort the IATA throu supp e nwid The IATA is a nonnatio 3,00 0 members . than tions More n. dona Wisconsi gifts and in-kind cial finan , work r e footpath ground voluntee ect a thousand-mil support and prot ion is to create, The IATA’s miss ss Wisconsin. formations acro proximately 60% —ap tracing Ice Age them avoid communities, not 0 miles of the gned to connect Trail. Of the 1,20 The trail was desi Age 20 miles of the roads lacking Ice ents live within ally quiet country of Wisconsin resid , they are not ing routes,” typic route nect Trail “con Age are Ice trail, about half part of the current are s mile e e thes . Trail signage. Whil Age Trail segments ed as official Ice t, generally technically recogniz es into permanen e connecting rout n is to convert thes visio ’s IATA The Ice Age Trail. the of ents off-road, segm

CREATE SUPPORT PROTEC T

“A brand is a nt ainer for complete expeco stomer’s rience with thae cu company”

— Sergio Zyman

IRON ASHLAND

Eagle River

Spooner

FLORENCE

SAWYER

Rhinelander

Barron

LANGLADE

ssi pp i

Oshkosh WINNEBAGO

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QUE

MONROE JUNEAU

Manitowoc MANITOWOC

Sheboygan

FOND Fond DU LAC du Lac

GREEN LAKE

SHEBOYGAN

VERNON

LA Superior

P SU

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DODGE West Bend

ING

SAUK

RICHLAND

WA SH

Prairie du Chien

TON

Portage COLUMBIA

Baraboo

BROWN

Kaukauna

MIC

ssi

Wautoma

WAUSHARA

Tomah

KEWAUNEE

Waupaca

Appleton

La Crosse

A B Kewaunee

OUTAGAMIE

HIG

PORTAGE

Wisconsin Rapids

Algoma

WAUPACA

Neenah LA CROSSE

Green Bay

Stevens Point

WOOD

ADAMS

Sturgeon Bay

SHAWANO

Rive

Milwaukee Waukesha WAUKESHA MILWAUKEE

JEFFERSON

IOWA DANE

GRANT

Port Washington

Germantown

Oconomowoc

Madison

LAK

TREMPEALEAU

Mi iv

Marshfield

JACKSON

DOOR

OCONTO

River

BUFFALO

CLARK

EAU CLAIRE

PEPIN

Marinette MENOMINEE E

MARATHON Eau Claire

Antigo

sin

Wausau

Menomonie

River Falls PIERCE

Merrill

TAYLOR

CHIPPEWA Chippewa Falls

DUNN

ST. CROIX

CALUMET

Medford

MARINETTE

LINCOLN

BARRON

Wiscon

. Croix R i

St. Croix Falls

Crandon

Ladysmith

RUSK

OZAUKEE

PRICE Rice Lake

POLK

FOREST

ONEIDA

Phillips

Whitewater

Platteville

Racine

RACINE LAFAYETTE

Ashland

GREEN

BAYFIELD

Lake Geneva

Janesville ROCK Beloit

Monroe

Kenosha

WALWORTH KENOSHA

DOUGLAS IRON ASHLAND VILAS

Hayward

Eagle River

WASHBURN

BURNETT

Spooner

FLORENCE

SAWYER

Rhinelander

PRICE Rice Lake

POLK

FOREST

ONEIDA

Phillips

Ladysmith

RUSK

Barron

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Crandon

Spring 2013

MARINETTE

LINCOLN

BARRON LANGLADE

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Prairie du Chien

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Madison

DANE

Whitewater

LAFAYETTE

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Janesville ROCK Beloit

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LA Superior

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Madison

Y A B

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DANE

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RACINE LAFAYETTE

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Port Washington

Germantown

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Spring 2013 |1 FOND Fond

GREEN LAKE

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HIG

Wautoma

JUNEAU

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Lake Geneva

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OUTAGAMIE

VERNON

Port Washington

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Waupaca

WAUSHARA

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Algoma

WAUPACA

PORTAGE

Appleton

La Crosse

Sturgeon Bay

Green Bay

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JACKSON

Germantown

RACINE

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Platteville

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BUFFALO

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CLARK

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JEFFERSON Neenah

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Waupaca

Madison

Port Washington Algoma

MARINETTE

LINCOLN

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GRANT

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PORTAGE

Wisconsin Rapids

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DUNN

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River Falls PIERCE

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ST. CROIX

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Stevens Point

WOOD

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BARRON Medford

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Crandon

River

Green Bay

Rhinelander

RUSK

Barron

Prairie du Chien

SAUK Marshfield

Rice Lake

POLK

St. Croix Falls

FOREST

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sin

BUFFALO A

Sturgeon Bay

FLORENCE

SAWYER

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sin

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Eau Claire

Merrill

PG. 6

TAYLOR

Eagle River

WASHBURN

BURNETT

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FOND Fond DU LAC du Lac

Antigo

VILAS

Hayward

Wiscon

JUNEAU

CHIPPEWA Chippewa VERNON Falls

MARINETTE

LANGLADE

Medford

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DUNN

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QUE

LINCOLN

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RUSK

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MONROE

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Wautoma

ADAMS

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ST. CROIX

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Phillips

Ashland

BAYFIELD

BROWN

FLORENCE

SAWYER

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WASHBURN Spooner

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OUTAGAMIE

Waupaca

Eagle River

DOUGLAS

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PORTAGE VILAS

ING

WOOD

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Wisconsin Rapids

LA Superior

Sturgeon Bay

Green Bay

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LA Rice CROSSELake

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St. Croix Falls

SHAWANO

DOOR

Ashland

IRON

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In October,MENOMINEE 36 acres were protected at the base ofOCONTO Gibraltar Rock (see page 11).

River

Mi iv

CLARK

Antigo Help build trail here: see page 13.

BAYFIELD

Hayward

BURNETT

Wausau

DOUGLAS

BUFFALO

Merrill

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MARATHON

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LA Superior

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DANE

Whitewater

RACINE LAFAYETTE

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Janesville ROCK Beloit

Lake Geneva

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Racine

Prairie du Chien

Y A B

E R G

CALUMET

HIG MIC

SHEBOYGAN

onsin isc

Rive

DODGE West Bend

Madison

DANE

Whitewater

Milwaukee Waukesha WAUKESHA MILWAUKEE

Fall/Winter 2013 |1 Platteville

RACINE Monroe GREEN

Janesville ROCK Beloit

Port Washington

Germantown

Oconomowoc JEFFERSON

IOWA GRANT

LAK

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RICHLAND

LAFAYETTE Kenosha

Sheboygan

FOND Fond DU LAC du Lac

OZAUKEE

Manitowoc MANITOWOC

TON

LAK

TON

Platteville

GREEN LAKE

Portage COLUMBIA

Baraboo

Port Washington

Milwaukee Waukesha WAUKESHA MILWAUKEE

Kaukauna

Oshkosh WINNEBAGO

VERNON

Germantown

Oconomowoc JEFFERSON

IOWA GRANT

JUNEAU

KEWAUNEE

BROWN

Neenah

MONROE

Algoma Kewaunee

OUTAGAMIE Appleton

WAUSHARA

Tomah

La Crosse

Sturgeon Bay

Green Bay

Waupaca

Wautoma

ADAMS LA CROSSE

DOOR

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PORTAGE

Wisconsin Rapids

WA SH

A publication of

SHAWANO

QUET

HIG MIC

LANGLADE have brought the Volunteers Antigo remarkable Plover River Segment Marinette another bigMENOMINEE step closer to completion. Read aboutOCONTO it on p. 14.

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WOOD

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DODGE West Bend

WA SH

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SAUK

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CALUMET

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Baraboo

Sheboygan

FOND Fond DU LAC du Lac

VERNON

GREEN LAKE

BUFFALO

ssi

JUNEAU

Manitowoc MANITOWOC

CLARK

EAU CLAIRE

ssi

Kaukauna

Oshkosh WINNEBAGO

Wausau MARATHON

PEPIN

Algoma

Merrill

TAYLOR

CHIPPEWA Chippewa Falls Eau Claire

KEWAUNEE

BROWN

Neenah

MONROE

DUNN

Menomonie

Kewaunee

OUTAGAMIE Appleton

WAUSHARA

Tomah

River Falls PIERCE

Waupaca

Wautoma

ADAMS

N E E R G

Green Bay WAUPACA

PORTAGE

ST. CROIX

Summer 2013

LINCOLN

Medford

River

SHAWANO

Stevens Point

WOOD

sse

Sturgeon Bay

Ladysmith

RUSK

Crandon

BARRON

sin

Marshfield

Rice Lake Barron

DOOR

OCONTO

River

CLARK

Wisconsin Rapids

Marinette MENOMINEE

sin

Wausau MARATHON

. Croix R i

A publication of

POLK

St. Croix Falls

Wiscon

Antigo

Wiscon

Merrill

TAYLOR

JACKSON

MARINETTE

LANGLADE

MAR

Fall/Winter 2013

LINCOLN

Rhinelander

PRICE

TREMPEALEAU

adysmith

Crandon

FOREST

ONEIDA

Phillips

Rhinelander

Medford

FLORENCE

SAWYER

FOREST

ONEIDA

PRICE

Eagle River

WASHBURN Spooner

ING

BURNETT

FLORENCE Phillips

VILAS

Hayward

YER

VILAS

Hayward

WASHBURN

BURNETT

Lake Geneva

WALWORTH KENOSHA

Racine Kenosha

Summer 2013 | 1

Newsletter At 24 pages in length, this is the primary communication tool for the IATA to get in touch with members and non-members.

Atlas and Guidebook The Atlas is sold as a shrinkwrapped set of sheets. The Official Guidebook is nearly 1.5â&#x20AC;? thick and written by IATA members.

Lutheran Home Therapy Center

When Lutheran Home, located in Wauwatosa, added a new Therapy Center to their building, we were asked to come up with the event’s theme, invitations, microsite, hand out, and decorations. Wauwatosa is a Potawatomi word which means “Firefly”. This dovetailed nicely with their existing brand (a butterfly) and encompasses so much more than bugs. The glow of the firefly is reminiscent of childhood excitement and curiosity. The illumination comes from within the firefly itself; a guiding light in the dark. Client: Lutheran Home and Harwood Center November 2013

Pinot centric wine producer from hand-picked quality grapes grown in the Niagara region. The leading post on a vineyard is the what keeps the vines from falling down. Just as we lean on our family and friends for support, the leaning post provides the stability to hold up the weight of the grapes. We not only branded the winery, but developed the labels and included a stationary package. Client: Leaning Post Winery March 2009

To depict an eclipse, it is important to find a dramatic image that builds excitement and anticipation so we chose a close-up image of the moon eclipsing the sun as viewed from outer space. The colors are vibrant and the sliver of light mimics the logo and builds on that anticipation of a complete cover-up. Blocking out the light relates best to the single most important benefit of the Eclipse Dock Shelter â&#x20AC;&#x201C; a complete seal. Client: Rite Hite Seals and Shelters March 2014

E-blast and Landing Page The e-blast contains a link that pushes the reader to the landing page to view our informational video about the product.

Direct Mailer A flashlight is a fun way to let consumers know this shelter will block all light from your loading dock. The â&#x20AC;&#x153;Next eclipseâ&#x20AC;? is the scheduled launch date of the product.

BIC Lighters are easy, cheap, and ubiquitous; nothing compares to their convenience. Even mythical creatures like the Devil, Dragons, and a Phoenix, who are the embodiment of fire, can still find a need to “flick their Bic.” I produced the original photography and copy. In order to get pictures of beings that don’t really exist, I relied on my photo manipulation abilities. The Devil’s thumb is a picture of my own thumb, the Dragon is a chicken foot, and the Phoenix is an eagle claw with fire. Client: BIC Lighters May 2011 *Milwaukee 99 Show Merit Winner

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