Epica’s jury of marketing journalists is unique. They allow us to have a different angle, or viewpoint, because they are both outside the industry and deeply involved in it. They are objective, analytical, yet passionate about creativity. They are connoisseurs of brilliantly told stories and impactful messages. Some are walking encyclopaedias of advertising; others are keen collectors of the latest digital innovations. All of them join us every year to look at the work that truly deserves to make headlines.
Mark Tungate. Editorial Director and Jury Coordinator
ADVERTISING - DESIGN - MEDIA - PR - DIGITAL www.epica-awards.com
Epica is the only international advertising competition that allows the marketing trade press to celebrate creativity Why are we different? The Epica jury is made up of journalists. But not just any journalists. They are all editors and senior reporters working for marketing and communications magazines and websites around the world.
“For creators of brand content, it’s a special honor to be recognized by journalists, because you can consider journalists a proxy for the audience. At their best, journalists are advocates for consumers. They filter a lot of work and ideas and noise every day, so they know what breaks through. But they also have a strong sense of how hard it is to make that work.” Teressa Iezzi, editor of Fast Company’s Co.Create (U.S.) Epica Jury President 2014 “To win an Epica Award is to be recognized by the world’s largest editorial team of journalists who spend their lives writing about advertising and creativity.” François Kermoal, former editor, Stratégies and L’Entreprise (France) Epica Jury President 2013
The Epica Awards attract 4,000 entries from around 600 companies across more than 70 countries.
THE EPICA AWARDS, A COMPETITION LIKE NO OTHER 49 senior editors and reporters at advertising, design and digital publications all over the world. 49 journalists independent from agencies and networks, immune to bias and politics. 49 experts who’ve spent years observing the advertising industry and analyzing the vision of advertisers and agencies.
Why enter the Epica Awards?
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To have the excellence of your creative work recognized by an independent jury of experts.
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To be celebrated at home and around the world, thanks to the articles published by our jurors in print and online.
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To be included in the annual Epica Book, a luxurious bible of creativity published by Bloomsbury (UK) and sent to all the agencies who enter, plus clients, media and other influencers.
“A great journalist is unbiased, and a great journalist cares deeply.What better group of people to judge an advertising show?...There is no show where your work will be more thoroughly investigated by a more unbiased and more influential audience.” Tor Myhren, Worldwide Chief Creative Officer of Grey and President of Grey New York “Brands with the most famous advertising and communications will be more famous, and brands with for gettable ideas will be forgotten. And we all know where the smart brands want to be.” José Miguel Sokoloff, President of the Lowe Global Creative Council and Chief Creative Officer of Lowe/SSP3, Bogotá
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