Epica brochure au 8 06 2015

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A DIFFERENT ANGLE ON CREATIVITY Epica’s jury of marketing journalists is unique. “A great journalist is unbiased, and a great journalist cares deeply. What

They allow us to have a different angle,

better group of people to judge an advertising show?... There is no show where

or viewpoint, because they are both outside

your work will be more thoroughly investigated by a more unbiased and more influential audience.” Tor Myhren, Worldwide Chief Creative Officer of Grey

the industry and deeply involved in it.

and President of Grey New York

They are objective, analytical, yet passionate

“Brands with the most famous advertising and communications

about creativity.

will be more famous, and brands with forgettable ideas will be forgotten. And we all know where the smart brands want to be.”

They are connoisseurs of brilliantly told stories

José Miguel Sokoloff, President of the Lowe Global Creative Council and Chief Creative Officer of Lowe/SSP3, Bogotá

and impactful messages. Some are walking encyclopaedias of advertising; others a re keen

“Standards for new thinking, for intelligent problem solving and for refreshing insights.” Amir Kassaei, Chief Creative Officer, DDB

collectors of the latest digital innovations.

Worldwide.

All of them join us every year to look at the work that truly deserves to make headlines.

info@epica-awards.com www.epica-awards.com

ADVERTISING - DESIGN - MEDIA - PR - DIGITAL

Mark Tungate. Editorial Director


EPICA IS THE ONLY INTERNATIONAL ADVERTISING COMPETITION THAT ALLOWS THE MARKETING TRADE PRESS TO CELEBRATE CREATIVITY Why are we different? The Epica jury is made up of journalists. But not just any journalists. They are all editors and senior reporters working for marketing and communications magazines and websites around the world.

THE EPICA AWARDS A COMPETITION LIKE NO OTHER

Why enter the Epica Awards? To have the excellence of your creative work recognized by an independent jury of experts. To be celebrated at home and around the world, thanks to the articles published by our jurors in print and online.

47 senior editors and reporters at advertising, design and digital publications all over the world. 47 journalists independent from agencies and networks, immune to bias and politics. 47 experts who’ve spent years observing the advertising industry and analyzing the vision of advertisers and agencies.

“For creators of brand content, it’s a special honor to be recognized by journalists, because you can consider journalists a proxy for the audience. At their best, journalists areadvocates for consumers. They filter a lot of work and ideas and noise every day, so they know what breaks through. But they also have a strong sense of how hard it is to make that work.” Teressa Iezzi, editor of Fast Company’s Co.Create (U.S.) Epica Jury President 2014 “To win an Epica Award is to be recognized by the world’s largest editorial team of journalists who spend their lives writing about advertising and creativity.” François Kermoal, former editor, Stratégies and L’Entreprise (France) Epica Jury President 2013

The Epica Awards attract 4,000 entries from around 600 companies across more than 70 countries.

To be included in the annual Epica Book, a luxurious bible of creativity published by Bloomsbury (UK) and sent to all the agencies who enter, plus clients, media and other influencers. The Epica Book is a showcase of the year’s best work.


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