ADI NETWORK
AGUIDETO MEMBERSHIP
ADI Network Ltd. ©
2014
version 1.5
Contents 3 Welcome
10 Getting started
4 How it works
11 Account management
6 Risks & rewards
12 Staying in touch
7 Retaining students
13 FAQs
8 Money matters
2
Welcome to ADI Network This guide will tell you everything you need to know about the service we offer, so you can decide if membership is right for you. Whether you’re looking to fill your diary with pupils, better yourself with CPD training or benefit from exclusive offers, we’re sure we can help. Joining up, and being a member is completely free with no commitment at all. We encourage you to set up an account and take a look, but you’re never asked to engage with any aspect of the service if you don’t want to. We’d hate for you to miss out though, so we’ve created this guide to explain it all. ADI Network helps independent and franchised instructors, as well as owners of local schools. Not all instructors need assistance with sales, marketing and management, but for those that do, we’re here to lend a helping hand. And you can dip in and out whenever you need to. So, grab a cuppa and let’s get cracking...
3
How it works Membership is open to all UK based Approved Driving Instructors. We also work with owners of local schools to alleviate the pressure of supplying pupils to franchisees. We provide a range of services that support both independent and franchised driving instructors that can be used as and when it suits. So if you don’t need any support, that’s fine, but we’re here if and when you need us. It costs nothing but 10 minutes of your time to sign up and see for yourself. On the next page, you’ll see a summary of membership features. We are constantly working on new ideas and establishing partnerships with others who also provide useful services to ADIs. We want to make this the ‘go to’ place for access to everything an ADI needs to succeed. Our reasons for doing this Not all ADIs like sales, marketing and business. Not all have years
We also want to earn a living, and providing this service helps us
of experience, full diaries and an extensive referral network. They
do that. We’re all in business, and we want to add extra value to
just want to teach and earn a living. So we take away those hassles
the industry. It won’t make us millionaires, but the satisfaction of
and help them to grow and succeed.
helping those who need it makes up for it.
4
Student Supply If you have a gap in your diary, we will help you fill it. No charge and full support. Here’s how it works: A student responds to our voucher promotion, entitling them to four hours of beginner’s tuition. All students hold a UK provisional licence and have less than 5 hours experience. Only one voucher per person. If you cover their postcode and match their requirements we SMS text* you instantly with basic details. Reply first to secure your new student and we send you full details. They are notified too and are ready to go! Contact them ASAP. Check you’re happy to take them on. If not, just hand them back, otherwise get them booked in. Deliver the initial four hours (2 x 2 hours) without charge and prove your teaching credentials to keep them on. All income earned after the first four hours is yours to keep. A £35 investment to earn £1,290†. You don’t pay us to take on a pupil and around 80% of customers go on to complete the full course.
Training Continued Professional Development is vital for all ADIs. We provide access to commercial and fully-funded training opportunities through our partner, Any Driver. Log into your account to learn more, select courses that interest you and get booked on to keep current, improve your skill set and increase your earning potential.
Deals & Discounts We are constantly working hard to negotiate exclusive deals on behalf of our members. We offer them to you without charge, helping you to save on business costs. As we add access to new products and services, including fuel cards, insurance, car leasing, accessories and online business support tools, we’ll keep you posted to ensure you don’t miss out. But you have to be “in it to win it”!
* You control whether you receive texts from us and whether you respond or not. Alternatively, you can view available students via your online account. † Estimated lesson delivery cost of £8.75 per hour. Total 47 hours tuition (DVSA average); 43 hours @ £30/hour, the standard rate as stipulated by the offer.
5
Risks & rewards The core offering we provide is the supply of new, vetted students. Unlike training and other affiliate
The rewards
offers, this element of our service carries some risk
The student stays on and completes
as well as reward. Here, we lay it all out for you, so
another 43 hours, earning you up to £1,290.
you can weigh up the pros and cons of taking on new students supplied by us.
The risks
that you generate yourself, directly. You haven’t had to run a website, promote yourself or answer any awkward sales calls.
You deliver 4 hours of tuition, and the student decides not to continue with you. This will cost you around £35.
than sitting at home watching daytime TV.
(but at least you’ve been out and about, gaining experience and
Students are pre-screened, in your area and
exposure and, you never know, they may come back!)
6
Students refer you, leading to new business
You gain experience & exposure, rather
match the service you provide.
Retaining students Our job is to supply you with eager, vetted beginner-drivers that are ready to learn. Your job is to demonstrate why they should continue with you after their pre-paid 4 hours are up. Some members find it harder than others, so here are some tips on maximizing your chances of retention: Because they’re worth it
First impressions last
Get to the good stuff
You don’t pay anything to source new
It might seem obvious, but it’s worth
Of course looking smart, a clean car and
students through ADI Network, but
pointing out the importance of a great
punctuality are essential, but we find the
they should still be treated as a
first impression.
best way to retain pupils is to get them on the move as quickly as possible.
valuable opportunity that is worth the best of treatment.
This starts by contacting a new student at the earliest possible opportunity to
We furnish students with beginner
Remember, each student you retain
book them in. This impresses them
resources when they sign up, to prepare
could be worth as much as £1,290 to
and keeps the good vibes flowing.
them for your lesson. This should help get you on the move early on, giving
you, so it’s important to treat them well in the early stages.
They have been sent your name, are
them a taste of things to come and
excited and are expecting your call.
forming a valuable bond.
Please don’t keep them waiting...
7
Money matters
What’s in it for you... Our members see the bigger picture. They
What’s in it for us...
understand that, in business, it typically takes
Once we’ve successfully allocated a new student
some effort to gain new customers.
to an instructor, we are paid a small percentage of
Every ADI differs, but the largely-accepted cost
the original voucher cost. Our voucher partner
to deliver one hour of tuition is £10, covering
keeps the rest - that’s their right, having built up a
fuel, insurance, car payments & marketing etc.
national database of over 5.4 million deal-seekers. So, delivering 4 hours without charge costs Our share enables us to continue improving our
you around £40? Not really, because you’re
state-of-the-art database system that ensures the
gaining exposure, experience and can remove
highest quality of service delivery; vetting
‘marketing’ from your costs. Let’s say £35.
instructors and students alike, and monitoring allocations and delivery. It also means we can spend our time finding better deals for you, and supporting you when you need it.
8
If you do not retain your student, it will cost you £35 for this opportunity. Quality ADIs find that around 2 in 10 students do not continue.
The bigger picture...
A typical example Based on delivering a 47 hour course...
But what if you do a great job of bonding with your new customer and they want to continue? Let’s do some maths...
COST Winning the student Delivering pre-paid 4 hours Delivering remaining 43 hours
Our deal stipulates that the student is saving 84%, meaning you can charge up to £30 per hour for future lessons. For this example, let’s assume you charge just £25 per hour.
TOTAL COST
0.00 35.00 376.25
411.25
INCOME Delivering pre-paid 4 hours Delivering remaining 43 hours
TOTAL INCOME
0.00 1,075.00
1,075.00
The DVSA states that it takes an average of 47
PROFIT @ £25 hourly rate
663.75
hours tuition to pass a driving test, so we’ll
PROFIT @ £30 hourly rate ...
878.75
base our illustration on this figure.
Over the course of a year, based on taking 50 students, with only 25 being retained (50%), your costs would total £11,156.
We claim a retention rate of 80%. For the avoidance of doubt, let’s base this illustration
Your income, at £25 per hour would total £26,875. That’s with only 50% staying on, and we know you’re better than that!
on you achieving only 50%.
It adds up, if you consider the bigger picture...
9
Getting started It costs nothing to create an account and take a look. You can do so by following these simple steps: 1
Visit www.adi-network.co.uk
2
Complete the registration form
3
Click the verification link in the email we send
4
Create a secure username and password
5
Complete the setup wizard
6
Wait a short time while we validate your ADI number and badge
Now sit back and wait for SMS text notifications to arrive, or log in to check for available students.
10
Account management Our online database system provides our members with complete control over their account settings, including SMS text notifications for newly available students. We’re serious about providing a quality service, and monitor all manner of things to ensure we can support our members and students appropriately. And there’s a lot more to come. Setting up an account is free, as is taking on new students. Don’t miss out. Visit adi-network.co.uk and hit “Member Login” in the top-right corner to access your account.
ADI Network Member portal
11
Staying in touch We are always happy to help with advice and answer any questions our members have. You can contact us via any of the following methods:
Email write to us at support@adi-network.co.uk. You can expect a response within 24 hours.
Facebook keep up to date with news by joining our group at facebook.com/groups/adi-network
Member’s Account Portal log into your account at adi-network.co.uk and complete the form on the Contact Us tab
12
Frequently Asked Questions Am I delivering four hours for free? No, but you need to understand the bigger picture. You are not receiving payment in monetary terms, but you are gaining an opportunity to win business that you would not otherwise have. It’s an investment in your business. Like any investment, you invest for the chance to make profit.
How many students can I take on? As many as you need. However, you must only take on students if you can begin teaching within 2 weeks - they are ready and waiting now.
Can I hand back a student I don’t want? Yes. Simply get in touch with us and explain the reason and we’ll de-allocate the student from you and let them know.
How do SMS text notifications work? The student registers and we instantly search for matching ADIs. You respond with the code (only) that we quote. If you reply first, we instantly text you contact info and send an email with their full details. If you’re not first, or the code is wrong, we let you know. Control the receiving of texts on the Dashboard of your online account.
What are students told to expect? We make it very clear that this is an introductory deal, designed to pair them with an ADI that they will stay with until they pass. We explain that they’ll be tackling the basics during these four hours - cockpit drill, moving off & stopping etc. This helps us screen those that are not really beginners - they’d rather get a refund than continue. We also provide learning resources for them to consider before the lesson, so you can get to the exciting stuff more quickly. This helps to build a bond and increase the chance of retention. We tell them to expect contact from you within 24 hours of allocation, so you must adhere to this to avoid disappointing your new customer from the off. We also explain that just doing 4 hours would be a complete waste of their time and money.
How do you stop ‘deal-hoppers’? When a student registers, we check our database to see if their driving licence number already exists. If it does, they are told to obtain a refund, as we only accept one voucher per person. It is good practice to check their licence at the beginning of the first lesson, against the one we emailed you. To view voucher T&Cs, go to adi-network.co.uk, click the “Redeem a Voucher” link (top-right corner) and scroll to the bottom of the page.
13
Welcome
ADI Network Ltd. Š
2014
version 1.0