PROBLEM STATEMENT
Platforms such as Instagram, Tiktok, and Youtube have made it easier for people to become content creators. On the other hand, Tokopedia has a complete assortment of electronic products to accommodate
Panji Pragiwaksono, creator
Everyone can be a content creator. But to make sure they are stand out, they must have a strong and unique personality. And finding one can be a challenge sometimes.
STRATEGY
First, we encourage & support our users who want to become content creators by offering starter packs that could be useful to make any type of content.
We also utilized a series of 15s videos to underscore the notion that everyone can make good content using basic tools.
Finally, we created a social media quiz to help our users identify what kind of content creators they could be, based on their personality.
OBJECTIVE
By providing products for people who might not know where to start to become content creators, we aim to strengthen Tokopedia’s electronic category positioning and become public’s
PROBLEM STATEMENT
Back in 2019, Langsung Laku feature was the first digital cellphone pawn feature available at a marketplace/e-commerce. Tokopedia wanted to make people know about this feature & entice them to use it
OBJECTIVE
To raise awareness about Tokopedia's Langsung Laku feature
