aditamb @gmail.com
aditamb @gmail.com
#SEMUA BISA NGONTEN
SOFTWARE USE
Ps Ai Dn
PROBLEM STATEMENT
Platforms such as Instagram, Tiktok, and Youtube have made it easier for people to become content creators. On the other hand, Tokopedia has a complete assortment of electronic products to accommodate their needs.
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Everyone can be a content creator. But to make sure they are stand out, they must have a strong and unique personality. And finding one can be a challenge sometimes.
STRATEGY
First, we encourage & support our users who want to become content creators by offering starter packs that could be useful to make any type of content. We also utilized a series of 15s videos to underscore the notion that everyone can make good content using basic tools.
OBJECTIVE
Finally, we created a social media quiz to help our users identify what kind of content creators they could be, based on their personality.
By providing products for people who might not know where to start to become content creators, we aim to strengthen Tokopedia’s electronic category positioning and become public’s top of mind.
LANGSUNG LAKU TOKOPEDIA
SOFTWARE USE
Ps Ai Dn
PROBLEM STATEMENT
Back in 2019, Langsung Laku feature was the first digital cellphone pawn feature available at a marketplace/e-commerce. Tokopedia wanted to make people know about this feature & entice them to use it
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OBJECTIVE
To raise awareness about Tokopedia's Langsung Laku feature
STRATEGY
First, we created a communication that is easy to remember and easy to recall by featuring a popular figure as the face of the campaign. To spread the message, we utilized various media, such as OOH billboards on public spaces and public transportation points, as well as internet marketing channels.
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U O Y K N A TH