Portfolio - Aditya Salunkhe | October 2017

ADITYA DILIP SALUNKHE

P O RT F O L I O BRANDING CAMPAIGNS BOOK DESIGNS HAND WORK DIGITAL ART PHOTOGRAPHY INTERACTIVE PRESENTATION VIDEO PRODUCTION

PORTFOLIO CONTENTS This portfolio covers selected works in following verticals of designing:

Branding Campaigns Book Designs Hand Work Digital Art Photography Interactive Presentation Video Production

BRANDING CAMPAIGNS This section includes following branding campaigns designed:

Self Branding Kala Ghoda Maharashtra Tourism Lizzart Studio Logo Designs

SELF BRAND COLLATERAL Following pages include self branding collateral for Aditya Salunkhe

This was one of the initial branding campaign project undertaken to create a visual identity.

MY BRAND STORY A logo is a very important component that plays an essential role in the running of a brand. A logo needs to be something that represents the brand.

In my case, I have chosen the letter ‘A’ as a monogram for my logo. The letter ‘A’ is placed in at an acute angle such that the effect of perspective is seen.

The color scheme that I have chosen is cool colors, which includes blues and its darker tones. The monogram that I have made is arranged in a way such that it looks as if it’s been stacked up on several other letter ‘A’s. It gives the feel of layers, and layers play a very important role in the life of a graphic designer; as when a graphic designer works, he spends majority of his time working with the layers in various softwares.

My brand collateral includes a visiting card, a letterhead and an envelope.

MONOGRAM

Business Card Snapshot

Letter Head Snapshot

Corporate Identity Snapshot

KALA GHODA CAMPAIGN Following pages include branding campaign for Kala Ghoda Art Festival

This was a project undertaken to conduct a branding campaign exercise for Kala Ghoda Art Festival with an objective of exploring typographic ideas and techniques.

Exploring Font Variations

Exploring Placement Variations

Shortlisted Logo Variations

Finalised logo for Kala Ghoda Art Festival.

Finalised color variation for Kala Ghoda Art Festival.

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i l r a w

cubism

minimal

ARTS

abstract

F E S T I VA L

2017

4th to 12th February 2017

Posters created for Kala Ghoda Art Festival.

Magazine layout designed for Kala Ghoda Art Festival using modular grid.

Merchandise Design for Kala Ghoda Art Festival.

Fontface created for Kala Ghoda Art Festival.

Logos created using the fontface published for Kala Ghoda.

MAHARASHTRA TOURISM BRANDING Following pages include branding campaign ideas for Maharashtra Tourism

This was a project undertaken to conduct a branding campaign exercise for Maharashtra Tourism to propose branding ideas within given briefs and outlines.

Exploring Fontfaces to represent Maharashtra

Exploring Fontfaces to represent Maharashtra

Exploring Graphic Elements to portray Maharashtra

Exploring Combinations of Typography and Graphical Elements

MAHARASHTRA

MAHA RASHTRA Exploring Combinations of Typography and Graphical Elements

Exploring Combinations of Typography and Graphical Elements

LOGO VARIATION 1

Reference

Output

Logo Variations

T-Shirt Design

Come Back Soon.

Design Variations

Come Back Soon.

LOGO VARIATION 2

Reference

Output

Logo Variations

Corporate Identity

Corporate Identity

Corporate Branding

Eco friendly jute carry bag

LOGO VARIATION 3

Reference

Output

Logo Variations

Logo Variations

Logo Variations

Magazine Layout

Magazine Layout

Mobile Application User Interface

Mobile Application User Interface

12:30

12:30

ma Ha RasHTRa U N L I M I T E D

ma Ha RasHTRa

Explore

U N L I M I T E D

ARTS

Home

Start Up Screen

FOOD

Experiences

Map

Home Screen Mobile Application User Interface

Contact

12:30

12:30

Food

Arts

Explore

Explore

m Ha RasHTRa

m Ha RasHTRa

U N L I M I T E D

U N L I M I T E D

ATTIRE

Home

Experiences

STREET

Map

Contact

Arts Sub Section Page

Home

Experiences

Map

Food Sub Section Page

Mobile Application User Interface

Contact

LIZZART STUDIO BRAND CAMPAIGN Following pages include branding campaign for Lizzart Studio Ad Agency

This was a project undertaken to conduct a branding campaign for Lizzart Studio after identifying and understanding client needs and briefs.

This project was conducted as group assignment with a team of 6 members.

Job Roles Undertaken: Group Head | Creative Lead

Corporate Identity Kit Snapshot

Logo and Tagline Mockup

(Above) Newspaper Design | Implemented as a Poster (Following Page)

(Above) Newspaper Design | Implemented as a Poster (Following Page)

(Above) Newspaper Design | Implemented as a Poster (Following Page)

Hoarding Design

Hoarding Design

Social Media Post Design Mockup

Social Media Post Design Mockup

Social Media Post Design Mockup

Logo Animation Video Mockup

YouTube Video Ad Mockup

Motion Graphics Video Ad Mockup

Motion Graphics Video Ad Mockup

BOOK DESIGNS This section includes following books designed:

Typography Sources Typography Practitioners Typography Conventions Indian Typography Maharashtra Tourism Branding The Handy FitBook

These books can be found online at issuu.com/aditya11.11

This was a book created to record the study done on typography sources

Typography Sources

This was a book created to record the study done on typography practitioners

Typography Practitioners

This was a book created to record the study done on typography conventions

Typography Conventions

This was a book created to record the study done on Indian typography

Indian Typography

This was a book created to record the study and branding ideas for Maharashtra Tourism

Maharashtra Tourism Branding

A sneak-peak

Maharashtra Tourism Branding

This book was created as a part of a group project with a team of 4 members.

Job Roles Undertaken: Group Head | Creative Lead

Product Snapshot

The Handy FitBook

Product Snapshot

The Handy FitBook

Product Snapshot

The Handy FitBook

HAND WORKS This section includes selected hand works which comprise:

Anatomy Mark Making Perspective Study Painting Techniques Art on Kettle Canvas Painting

Anatomy

Anatomy

Anatomy

Anatomy

Mark Making Study

Perspective Study

Painting Techniques

Painting Techniques

Painting Techniques, Positive - Negative Spacing

Painting Techniques, Positive - Negative Spacing

Art on Kettle

Canvas Painting

DIGITAL ART This section includes selected experimentations with 2D digital art

A digital artwork created using scumbling as a mark making technique

A digital artwork created using blending as a mark making technique

Work in Progress Snapshots | Output (Following Page)

A digital artwork created using cross hatching as a mark making technique

PHOTOGRAPHY This section includes photographs captured by me encompassing various genres

Still Life

Fauna

Landscape / Travel

Landscape / Travel

Street / Fauna

Macro / Backdrop

Travel

Event

Street / Travel

Book Available at issuu.com/aditya11.11

This book was created to record the project that was undertaken by me to capture A-Z alphabets in the environment

INTERACTIVE PRESENTATION This section includes a project created for Indian Tourism

This was an educational project created using wix.com after identifying and understanding client needs and briefs.

This project was conducted as group assignment with a team of 11 members.

Job Roles Undertaken: Group Head | UI/UX Lead

This project can be found online at contactlizzart.wixsite.com/mysite

After a thorough research on interactive media presentation techniques and the subject allotted, we created a structure, and various mood boards and idea boards to come up to a conclusion.

Above is a sample of how a color was derived to represent the state.

Following page includes a screen capture to depict the realtime user interface of the interactive media presentation.

Screen Capture of the UI

Mockup of the realtime interactive media presentation

Mockup of the realtime interactive media presentation

VIDEO PRODUCTION This section includes following video production samples:

Lizzart Studio - Logo Animation Lizzart Studio - Watch Your Brand Grow Lizzart Studio - Branding New Tales Ed Sheeran - Live in Mumbai 2017 Promotion

These videos can be found online on YouTube at goo.gl/FPdCCV or by simply searching the title in the YouTube Search Bar

Logo Animation created for Lizzart Studio

YouTube Video Ad created for Lizzart Studio

Video Ad created for Lizzart Studio using Motion Graphics

Video Ad created for Lizzart Studio using Motion Graphics

A promotional video created for Ed Sheeran Live in Mumbai 2017 as a part of group project Job Roles Undertaken: Editor | Sound Designer

A promotional video created for Ed Sheeran Live in Mumbai 2017 as a part of group project Job Roles Undertaken: Editor | Sound Designer

ADITYA DILIP SALUNKHE

CONNECT +91 970 2880 359 S A D I T YA D @ YA H O O. C O. I N L I N K E D I N . C O M / I N / A D I T YA 1 1 - 1 1 I S S U U . C O M / A D I T YA 1 1 . 1 1