PORTFOLIO A compilation of ‘what, how and why’
ADITYA DILIP SALUNKHE
INDEX Grid of contents
FINDING COBBLER
ABOUT ME
CONSUMER PROFILING
5-Day Research Workshop
SODEXO
FURNITURE BUYING
Live Project
End-to-end project
extended
with Service Design
UX DESIGN INTERN 6-Month Grad Project Internship at Microsoft IDC
DESIGN INTERN
GRAPHIC DESIGN
Summer
Professional Design
Internship at
Work & Experience
Rebel Foods
LEARNINGS
MY TO-DO
ABOUT | PREFACE A brief summary about me
HELLO! This is Aditya Dilip Salunkhe, a Graphic Designer graduate, pursued a Design Management Masters at MIT Institute of Design, Pune. Having successfully completed an HND Level 5 Diploma from Pearson, UK in Graphic Design and a Bachelors in Science (Multimedia and Animation), I have worked professionally for over a year and a half in the design industry, with works in the branding and advertising domain. Recently, have been on a quest to identify and solve user problems and needs through Human-Centred Design. A constant curiosity to know and understand why people do what and how they do, keeps me going. Often like to keep a track of the latest happenings in technology, sports, and arts. Gaming, movies, music, and traveling help me maintain my balance during the challenging days. Currently exploring opportunities to learn and grow with User Experience Research and Design.
:) The following pages contain a brief compilation of my recent works across areas of knowledge and expertise gained, which have been individually classified in ‘What’ - Objective, ‘How’ - Process, and ‘Why’ - Learning.
SODEXO | LIVE PROJECT Research Methodology, Product Development, User Experience | Group, Individual | 2 Weeks
WHAT?
HOW?
Conduct research amongst the target
The research part of this project was
group to obtain insights and thereby
a group assignment and tasks were divided
help Sodexo increase revenue as a
equally amongst the members.
Objective
facility management service provider
Process
DERIVE PAIN POINTS
As an extension to the project and for personal learning, product development
WHY? Learnt
• Conduct research and analyse data within a shorter timeline and keeping up with the professional environment • Learnt to derive pain points and ideate solutions for the same • Understood UI / UX methods and techniques to generate design solutions • Learnt to perform rapid prototyping using digital tools
activities were undertaken by me. Summary of activities:
IDEATE AND SOLVE
• Primary and Secondary research • Research analysis and interpretation • Identified centralised digital platform as a pain point* • Created use case and activity diagram* • Designed user interface wireframes for optimised user experience* *Individually executed tasks
PROTOTYPING
PRIMARY & SECONDARY RESEARCH (GROUP ACTIVITIES | LIVE PROJECT ) The live project began with primary research with the 7-member group splitting into 3 teams to cover different geographical locations across Pune, India within the tight schedules. The primary research consisted of interactions with the service providers (facility managers) and the service users (students, teachers, etc.) with questionnaires being prepared beforehand. These interactions were held for 2-days with each team conducting atleast 10 interactions with the users, and atleast 3 interactions with the providers. Further, a day was consumed to conduct the secondary research which also consisted of studying of the competitors and their service offerings
INSIGHTS & PAIN POINTS (GROUP ACTIVITIES | LIVE PROJECT ) The data from the primary and secondary research were then synthesised systematically and consumer thinking and behavorial patterns were identified. Pain points and suggestions were plotted and mapped as per the service offerings of the facility management provider - Sodexo. This data derived from the primary and secondary research was then used to generate insights that would help the business to expand and provide solutions that would solve the pain-points and/or provide more delight points with the service. This data was captured in a presentation format to be submitted to the live project co-ordinator to mark the successful completion of the project.
CONCEPTUALISATION & USER EXPERIENCE ( INDIVIDUAL ACTIVITIES ) In order to apply recent learnings from user experience domain and product planning & management modules, I decided to continue the project by conceptualising a solution that was based and derived from the insights obtained from the research stages. The concept was to provide a centralised digital solution for the users and the admin where they could raise, manage and resolve the complaints, suggestions and disputes whilst using the services. The UI / UX activities conducted are followed here.
USER
FOOD SERVICES MANAGER
TECHNICAL MAINTENANCE MANAGER
FACILITY SERVICES MANAGER
FEEDBACK FOR FOOD
FEEDBACK FOR TECH
FEEDBACK FOR FACILITY
QUALITY
QUALITY
QUALITY
CONSISTENCY
CONSISTENCY
CONSISTENCY
QUERY
QUERY
QUERY
MESSAGE
MESSAGE
MESSAGE
CUSTOMER SERVICE EXECUTIVE
GENERAL MANAGER
FEEDBACK RECEIVED
FEEDBACK RECEIVED
ENTER FEEDBACK GENERAL MANAGER LOGIN
CUSTOMER SERVICE
NEWSFEED
CHECK MENU, PRICES
BUILD DIET PLAN
FEEDBACK
CUSTOMER SERVICE EXECUTIVE
REQUEST MAINTENANCE
CHECK QUERY STATUS
USER
TRACK & ANALYSE PERFORMANCE
FOOD SERVICES MANAGER
CHECK SERVICES SUBMIT
CHECK PRICES
TECHNICAL MAINTENANCE MANAGER
REQUEST MAINTENANCE
QUERY RESOLUTION
CHECK QUERY STATUS
BOOK FACILITY
Use Case Diagram for Sodexo App
RESOLUTION REVIEW
FACILITY SERVICES MANAGER
RESOLUTION CONFIRMATION
Activity Diagram for Sodexo App
NEWSFEED
NEWSFEED
Lorem ipsum dolor sit amet,
Lorem ipsum dolor sit amet, NEWSFEED
consectetuer adipiscing elit,
consectetuer adipiscing elit,
sed diam nonummy
sed diam nonummy FOOD SERVICES
TECHNICAL MAINTENANCE
johndoe@mail.com FACILITY SERVICES
●●●●●●●● FEEDBACK
in.sodexo.com
lorem.com
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
FEEDBACK
CUSTOMER SERVICE TODAY
Enter your feedback here:
FOOD SERVICES
FOOD SERVICES
TECHNICAL MAINTENANCE
TECHNICAL MAINTENANCE
FACILITY SERVICES
FACILITY SERVICES
CONSISTENCY
QUERY REDRESSAL
Enter your message here
SUBMIT
5. RECORDED / OPTIONS
4. FEEDBACK SCREEN
Search
adobe.com
QUALITY Feedback recorded successfully Ref #SDX071100
CONSISTENCY Need further help?
QUERY REDRESSAL CALL
CHAT
Enter your message here
CANCEL
1h ago
Lorem ipsum dolor sit amet.
SUBMIT
Proposed UI Wireframes for Sodexo App
6. CUSTOMER SERVICE CHAT
Enter your feedback here:
CANCEL
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
FEEDBACK
QUALITY
1h ago
MANAGE ACCOUNT
3. MENU
Need help?
1. LOGIN
Create an account
2. NEWSFEED
LOG IN
7mins ago
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
Type a message
FURNITURE EXPERIENCE | CLASSROOM PROJECT Service Design, User Experience Design | Group, Individual | 3 Weeks
WHAT? Objective
To improve the furniture experience of the
WHY? Learnt
• Learnt how to meaningfully synthesis the
millennials and propose a product/service
data obtained from primary and secondary
idea and apply service design concepts
research to generate valuable insights
HOW MIGHT WE..
• Learnt ideation techniques to help
HOW? Process
generate maximum number of ideas • Understood how to identify trends within
• The project began with a quick secondary
the ideations and how to cluster them and
research followed by a primary research
form groupings to further derive concepts
consisting of interactions on the field • Insights were gathered, and were then
• Learnt about various service design tools like consumer journeys, service blueprint,
analysed and synthesised to formulate a
interaction flows, service design manual,
problem statement as a ‘How Might We..’
standard operating procedures, etc.
• Ideations were done to generate concepts
BUSINESS MODEL
directly from industry professionals SERVICE DESIGN
by clustering and then were further built
• Understood how to formulate value
upon using service design methods and
proposition statement and create a
user experience tools
business model canvas for the concept
RESEARCH & INSIGHTS (GROUP ACTIVITIES ) This classroom project began with founders of the Xeno Co-lab introducing us to service design tools. Groups of 2 students each were created, and topics were then chosen for the project. This was followed by interacting with the users on-field, where we interviewed 10 consumers and 5 furniture store owners to understand their viewpoints and beliefs with respect to purchase and selling experience in a highly competitive market. The data from the interactions were then synthesised systematically and user personas were generated for further creation of specific problem statements.
HOW MIGHT WE & IDEATION ( INDIVIDUAL ACTIVITIES ) Activities hereon were conducted individually from the basis drawn in the previous phases of the project. Specific ‘How Might We..’ statement was created to help with narrowing down the problem statement. This was followed by a quick ideation activity wherein we were supposed to come up with 100 ideas each to solve the specific problems. These ideas were then clustered to create groups of similar ideas to derive a concept. A total of 5 concepts were then derived, from which peer voting was used to shortlist and finalise the concept to be developed upon.
CONCEPTUALISATION & SERVICE DESIGN ( INDIVIDUAL ACTIVITIES ) After the concept was finalised, a study with 20 users was conducted pertaining to the problem statement which was then quickly turned into user personas to figure out the Consumer Journey with regards to the experience. This was then used to formulate a Value Proposition statement and then derive the Business Model Canvas. Further, the Service Design Blueprint was generated with all the necessary parameters taken in consideration. This was followed by an Interaction Flow which was then used to create User Interface & Experience and then finally created the Service Design Manual with standard operating procedures included for the major interaction flows.
CONSUMER JOURNEY The consumer journey of a specific user persona during a furniture purchase has been recorded in the format displayed below. This captures the jobs (what), thinking (‘why’ for the what), pains & gains. It also captures the feelings of the user that he would be undergoing while the process. Pain relievers and gain creators have been mentioned as per pains and gains, wherever applicable alongwith probable product or service which could be implemented to create a richer experience for the user. (ZOOM IN TO VIEW IN- DETAIL)
USER INTERACTION FLOW
ONBOARDING
ENTER REQUIREMENTS
AUTO -BUDGETING
SHARE IDEAS & GET FEEDBACK
FINALISE PRODUCTS
PL ACE ORDER
DELIVERY & INSTALL ATION
HAPPY YOU!
SERVICE DESIGN BLUEPRINT Following is the service design blueprint which contains the user journey of furniture purchase with consideration of the proposed business idea. Here, the stages have been broadly deďŹ ned, with micro journeys and stages mapped within across physical touch points, customer actions, front end & back end actions, with support processes and the limitations and mitigations for the journey. (ZOOM IN TO VIEW IN- DETAIL)
Proposed UI Wireframes for ‘Furniture With You’ App 6. STORE LOCATOR PAGE
5. PRODUCT AUTO-COLLAGE
4. PRODUCT LISTING PAGE
3. BUDGET RECOMMENDATION
2. ONBOARDING
1. LOGIN
BUSINESS MODEL CANVAS Following is the business model canvas for the business proposition of the concept that was further devised:
KEY RESOURCES Operations Team Media & Marketing Tech Team Delivery & Installation Professionals
KEY PARTNERS Interior Designers Marketing and Branding Packers and Movers
KEY ACTIVITIES
VALUE
COMPETITIVE
CUSTOMER
(INTERNAL)
PROPOSITION
ADVANTAGE
SEGMENT
Product Dev and
Providing subscription
End-to-end furniture
Young Individuals
Maintenance
model based smart
experience solution
Analytics & Tech Operations & CS
furniture suggestions to the user based upon their choices and
Working professionals
Easy shif ting, transfer and exchange of furniture
Media & Marketing
preferences
KEY ACTIVITIES
SOLUTION
CHANNELS
PROBLEMS/NEEDS
Hassle free moving and
B2C:
Working professionals who
transfer of furnitures
Mobile App
keep shifting bases to
Website Portal
different cities and search
Promotional Activities
for a ‘home’ in their houses
B2B:
People looking for hassle-
Sales Representative
free furniture shifting
Website Portal
experience
(EXTERNAL) Products Procurement and Storage Delivery and Assembly
Warehouse Managers
Professionals
Furniture Manufacturers
Public Relations
Subscription based furniture possession
Technology Partners
COST STRUCTURE
KEY METRICS
REVENUE STREAMS
Packers and Movers
Media & Marketing
Customer Acquisition Cost
Furniture subscriptions from users
Warehouse & Maintenance
Retail Store
Retention Rate
Furniture upselling and recycling
Product Dev
Salaries & Wages
Return on Advertising
B2B collaborations & partnerings
Ops and Management
Research & Dev
Customer Lifetime Revenue
Furniture packaging and moving
SERVICE DESIGN MANUAL The final exercise of the Service Design module was to create a Service Design Manual that would contain informative guide for the employees of the business on how they would interpret the brand and interact with the users to provide the best possible brand experience.
OUR MISSION To p r o v i d e a h o l i s t i c f u r n i t u r e e x p e r i e n c e b y understanding all their needs and want s
OUR VISION To c r e a t e a p l a t f o r m t h a t m a k e s l i v e s e a s i e r by providing the best possible unconditional furniture experience
SERVICE MANUAL
BODY LANGUAGE
TONE OF VOICE
DO’s
DO’s
Open Body Stance
E s t a b l i s h Tr u s t
Be friendly and approachable whenever the need be
Tr u s t p l a y s a n i m p o r t a n t f a c t o r i n a n y t r a n s a c t i o n
Listen
Slow Down
Key is to alw ay s s trike conver s ation s an d share opinion s
Always slow down, and set a relaxing tone
Smile
Concise
Not less, not more, but yes; always smile
Speak to the point always, and avoid pondering
D O N ’ Ts
D O N ’ Ts
Invading Personal Space
Forget Brand
Strictly avoid inter vening if requested or unwanted
Brand language and identit y should be upheld
Excessive Movement
To o Te c h n i c a l
Unnecessar y actions or fidgeting to be avoided
Avoid being too technical, and speak in their language
Appear Bigger
Over Promise
The customer is the king at all times and cost s
Only commit whatever is do-able and achievable
CONSUMER PROFILING Product Planning & Development | Individual | 1 Week
WHAT?
HOW?
Create a consumer profile to understand
This was an individual project, where
the planning and development stages of
product planning and development
a product in its production process
was to be done by creating a
Objective
Process
TREND ANALYSIS
consumer profile; following were the steps undertaken:
WHY? Learnt
• Learnt how to empathise with the user to understand their viewpoints • Learnt about different types of trends and how they impact • Learnt to analyse various trends and
• A mega trend was to be identified from the published trends and its impacts on various industries • An industry was to be shortlisted and Macro and Micro trends were to be identified • A user persona was to be created
how to create a consumer profile with
which would be the end user of the
respect to the product planning specs
micro trends in the chosen industry
• Understood how to put ourselves in the
USER STORIES
• A consumer profile was created
consumers’ position to create their
using the consumer journeys and
journeys and stories
user stories [next page]
PRODUCT PLANNING
The latest smartwatch, that tracks their activities and provides feedback
Multi-utility knife that helps them perform multiple tasks with a pocket sized instrument
SUV that helps them explore the uncharted territories
Bear Grylls, the survivalist is whom they idealize
• Self-reliant mix of enthusiasm, quick thinking, and ingenuity • Require workability rather than perfection
TECH GEEKS Question their existence: talk to the plants; find meaning in clouds
DAREDEVILS ADRENALINE JUNKIES
Get inspired by movies like Into The Wild
FINDING COBBLER | WORKSHOP Research Methodology | Individual | 1 Week
WHAT? Objective
Learn research methodology by empathising with the user and solving their problem by proposing solutions
WHY? Learnt
• Learnt about different techniques of
EMPATHY MAPPING
research methodologies • Learnt to record and analyse the collected data
HOW? Process
This was a group project, wherein work was equally divided amongst the 3 members; following is the summarised process: • An introduction to ethnographic research was given by the industry professional, Mr. Ripul Kumar • Spent a day observing and understanding the selected professional’s life • Undertook research methods like Empathy Mapping, Customer Journey Mapping, How Might We, etc.
• Learnt to create an empathy map by empathising with the user in their natural environment
USER JOURNEY
• Understood how to create journey mapping and storyboarding • Learnt about ‘How Might We...’ and understood how to create problem statements to aid ideation in further stages of the product development • Learnt and practised rapid ideation techniques
IDEATION TECHNIQUES
UX DESIGN INTERN @ MICROSOFT IDC 6-Month Internship | Microsoft India (R&D)
WHAT?
HOW?
Worked with the OneDrive & SharePoint
The project was divided into 3-segments,
Design team at Studio +91, Microsoft IDC.
starting with the research, then defining
Explored how we might help the user
the problem followed by designing and
who is often on-the-go, bridge the gap
prototyping and refining the solution
Objective
between handwriting and digital.
Process
RESEARCH, EMPATHISE
• Initiated with the research by understanding the product proposition,
WHY? Learnt
• Learnt how to communicate and collaborate with cross-disciplinary teams across geography and time-zones • Prioritising the process over outcome helps to derive the right solution • Learnt to always have a learning mindset and keep giving back to the community • Understood that failure is temporary, and how we grow through it, is what matters
then evaluating and empathising with the user needs and pain-points
DEFINE, DESIGN
• Then started the define phase with the user personas, journey maps, activity flow diagrams, user stories, how-might-we statements, and then moving on to the ideation part, where paper wireframes of the possible solutions were created • Further, designed the solution utilising the Microsoft design system to maintain consistency with the existing eco-system; and prototyped to know what to iterate through internal reviews and testing
ITERATE, PROTOTYPE
DESIGN INTERN @ REBEL Summer Internship | Rebel Foods (Formerly Faasos)
WHAT? Objective
Work with the design team within the technology org at the Rebel Foods, and assist them with the product development and user experience activities
WHY? Learnt
• Understood how businesses are run from
IDENTIFY PAIN-POINTS
a very close viewpoint • Understood how products are planned, timelines and strategy are devised and are managed to deliver within constrains
HOW? Process
• Find pain points and challenging user experience issues for an app scheduled to launch in near future • Create smoother user experience flows with easier accessibility for the end users and get them validated internally before development would begin • Strategise and design promotional and branding ideas for the upcoming product launch
• Learnt how product lifecycles operated in a professional environment with respect to
PROTOTYPE, VALIDATE
a digital offering • Learnt how to prioritise product offerings and schedule them for further launches • Identify and design best suitable user experience solution for the target audience • Prototype design solutions and get them validated within a specific time range to have the further processes lined up in the cycle being undertaken smoothly
PRODUCT MANAGEMENT
GRAPHIC DESIGN & VISUALISER Professional Work Experience | Ethinos Digital Marketing
A creative from the ‘One Life. One RuPay.’, digital and print campaign created for RuPay to promote its offerings
Landing page with lead generation purpose created for Mahindra World City to promote its properties pan-India
A teaser creative from the digital campaign created for Mahindra World City to promote Ola Pedal at MWC, Jaipur
A print design created for Times Now to promote its mobile website
WHAT I’VE LEARNT | POSTFACE A summary of ‘things’ I have learnt so far..
GRAPHIC
VISUAL
DESIGN
DESIGN
COMMUNICATION
DIRECTION
USER
USER
USER
EMPATHY
JOURNEY
PERSONA
IDEATION
USER
PRODUCT
TECHNIQUES
EXPERIENCE
PLANNING
WHAT I LIVE TO DO | POSTFACE A summary of ‘things’ I would love to do..
CREATE WINNING
DATA ANALYSIS AND
BREAKTHROUGH
CAMPAIGNS
INTERPRETATION
IDEATIONS
USER CENTERED
INTUITIVE USER
IDENTIFY AND SOLVE
DESIGNS
EXPERIENCES
PROBLEMS WITH DESIGN
RESOLVE USER
GIVE BACK TO
LEARN AND
PAIN POINTS
THE COMMUNITY
IMPROVE
FIN Let’s connect?
+91 77387 89108
sadityad@gmail.com
linkedin.com/in/aditya11-11