Graphic Design Portfolio 2022/23

GRAPHIC DESIGN PORTFOLIO

Selected Works

2022-23

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About me

I am highly passionate about visual communications with a keen eye towards trends, aesthetics & attention to detail.

My core expertise lies in conceptualisation, typography, colour theory & layouts. You will see works ranging from logo design, Identity & branding, collaterals, UI/UX, Packaging, Web & Publication.

I have a personal drive to always be at my best, comfortable working with a team & experienced working in fast paced environments.

Currently looking for a position as a graphic designer, open to remote & on-site roles.

Experience

Self-Employed, Nashik, Maharashtra

Freelance Graphic Designer

June 2022-Current

Product Designer / Assistant Project Manager

Design Eight India Pvt. Ltd

June 2021- June 2022

Digital Skills

Adobe Illustrator

Adobe Indesign

Adobe Photoshop

Interests

Sketching

Painting

Psychology

Languages

Adobe Premier Pro Figma

3ds Max

Philosophy

Fitness

Football

aditya.gunjawate.1d@gmail.com

+91 8263923596

English(Fluent)

Hindi(Fluent) Marathi(Mother-tongue)

Italian(Basic)

Education

Florence Design Academy, Florence, Italy

Florence Design Academy, Florence, Italy

Masters’s Diploma in Industrial Design (2019-2020)

Florence Design Academy, Florence, Italy

Bachelor’s Diploma in Industrial Design (2017-2019)

St.Lawrence High School & Junior College

Secondary and Higher Secondary Education (2009-2017)

Collection 2021: Office Furniture

Publication Design

Time Frame

4 Weeks Company

Seating World India Pvt.Ltd, Hyderabad, Telangana

Role

Closely understanding the products and the design philosophy of a furniture brand and transferring it into a simplified visual language.Collecting and producing high quality data such as product renders, technical drawings and written content.

Background

Seating World India is a well-recognised office furniture brand in Southern India. It has been offering complete furnishing solutions for companies and homes since 1998.

Based in Hyderabad its showroom space expands to 60,000 sq. ft with a manufacturing unit of 30,000 sq. ft, where different products are customised. Since its inception it has collaborated with world-class furniture brands such as Steelcase, Andrew World, B&T, Viccarbe, District Eight, etc and worked on projects with multinational companies such as Google, Microsoft, ADP, J.P Morgan, etc.

About the Catalogue

Within a publication, a book resides a complex journey and framework of publication design. From understanding the target audience, collecting data to choose the right colour, type and layout.

As an infographic publication, it has to be very clear and precise, for its viewers to understand easily. Explaining the products with only limited and necessary information. While also keeping in mind the brand philosophy, values & heritage.

Topic : Catalogue Design, Documentation

Dimensions : A4

Paper : 150 gsm

Cover: 250 gsm

Font used

AUDERY

By Cristina Pagnotta

Avenir

By Adrian Frutiger

Stage 1

Research

Data collection

Content

Ideations

Layout explorations

Stage 2

Type explorations

Layout Finalisation

Cover explorations

Approvals

Improvements

Stage 3 Mockup Presentation Final Print

Some spreads of the catalogue

Interface Design Neeman’s

Introduction to UI/UX

Time Frame

4 Weeks Company Neeman’s India, Hyderabad (Personal Project)

Role

Realising the gap between the current position of the brand with respect to it’s giant competitors.Understanding the target audience and creating a user interface that is easy to use, almost instinctive.

Background

Neeman’s is India’s first shoe brand to use natural, renewable and sustainable fibres, including merino wool.

Founded in 2017, in Hyderabad, Neeman’s envisages manufacturing shoes that are stylish, comfortable, and eco-friendly. Neeman’s is the first company in India to use Australian merino wool for its shoes. Neeman’s shoes are leading a culture of sustainability and comfort in the footwear space in India. Neeman’s manufactures comfortable shoes that are crafted with merino wool, organic cotton, recycled PET bottles, wood, fruit pulp, tyres, bamboo, and more.

About the app

About

The neeman’s app is a medium for its customers to browse, and purchase shoes with a more inclusive feeling. It has to be built to cater to different target audiences from young to adults. It must also reflect the brand’s aesthetics and it’s philosophy and stand strong alongside its competitors.

process

Yash Bhansal, 26 yrs, is an Interior designer based in Kolkata. A sneaker head who buys from brands like Nike, Puma, etc. Who is looking for a made in India brands offering quality such as the international brands, he finds Neemans.

Visha Gunjal, 48 yrs, is a housewife based in Banglore. Likes to browse footwear and finds neemans shoes to be good looking & affordable, yet is looking for an inclusive and safe buying experience over an app.

Stage 1

Research

Defining objective

Moodboards

Data Collection

Stage 2

User personas Information arch Ideation

Layout explorations

Wireframes

Stage 3

Style guide High fidelity wireframes

Interactions

Information Architecture

Low fidelity mockups

High fidelity mockups

Sweet Green Foods

Identity & Branding

Time Frame

4 Weeks

Company

Sweet green Foods

Role Understanding the vision of the client of rebranding this original brand named sweet green farms as an organic foods company. Understanding the target audience.

Background

Sweet green foods is a startup that emerged with a vision of building healthier communities by connecting people to natural food.

The products include Nutraceutical products, probiotics, Multivitamin Syrups, Gym Supplements and Amino Acids, Instant drinks, and many more in the further expansion plans.

Making food that is slow, expensive and healthy as opposed to fast, cheap and unhealthy.

Stage 1

Client Meeting

Data Collection

Research

Ideation

Conceptualization

Exploration

Stage 2

Finalizing Improvements

Font explorations

Color selection

Collaterals

Brand Ideation

Stage 3

Branding

Brand Campaign

Concept

The logo started taking its idea as being a combination mark. Seed to crop shows the organic and healthy motive of the brand & at the same time the letter ‘X’ that is auspicious & is a musthave to the client.

Logo Exploration

Seed Crop Letter ‘X’,auspicious for the client.

Original Identity

A brand that started in the interiors of a town in Maharashtra. Hence the logo initially was aimed to portray the real illustration of the site farm alongside the manufacturing/factory area.

This original identity was aimed to create a vintage look. Eyes are led from the farmland to the factory and then to the Brand, difficult to create a recall value. The mono-colour looks very dull & boring.

Revamped Identity

The new logo is aimed to create a brand identity that is recognisable, versatile & timeless.

We choose to construct the logo alongside the name for easy readability, with a vision that the logo could also be used on its own as time passes by.

The colours give a sense of freshness and tend to stand out creating a very strong and balanced recall value.

Colour palette

#136f2d R:19 G:111 B:45

Final Logo

Larrikin Black Solid

Final Typeface

Futura Medium

Material Sample Holder-Stanley

Product Design

Time Frame

3 Weeks

Company

Stanley Living

Role

Analysing the existing products, drawbacks & problems. Understanding the brand values & design language to create a product that looks good & is purposeful.

Background

Stanley is India’s leading luxury furniture and home decor brand.

Started 26 years ago, started off as car seat upholstery from a car shed, having vendors lining up from all around the world for their exclusive upholstery leathers.

Moving towards the leather sofas section they slowly started expanding into a complete lifestyle brand with stores all over India as well in the US.

Understanding the existing product and identifying that it is very heavy in weight, hence difficult to carry from place to place. As well it has some non-functional details such as the handle with less depth makes it even more difficult to hold. Also, the product fails to depict the story or design language of Stanley as a brand.

Existing Product Problems

• Heavy

• Visually looks like a shoe box.

• Nonfunctional Details.

Board

Stage 1

Research

Defining Problems

Moodboards

Ideation

Conceptualization

Exploration

Stage 2

Improvements

Color, Material & finishes

Technical aspects

Stage 3

Renders

Final Graphics

• We drew inspiration from old vintage suitcases and also adopted the shape as it distributes weight evenly and is easy to move around.

• Focusing on details and using materials that represent the design language & narrate the story of the brand.

• While inside of the bag has details that make it easy to use and will keep the material samples safe.

Form Exploration

Details

STANLEY

Cabinetry Cult

Logo Slogan

MDF

Foam

Veneer

Leather

Brass

Form & Details

Leather storage

Butter paper

Leather cutout logo

MDF & Veneer

Foam