VERNON COUNTY VERNON COUNTY
VERNON VINEYARDS
www.vernonvineyards.com
(608) 634-6181
Vernon Vineyards offers a relaxing escape where every glass is a celebration of nature, craftsmanship, and community. All of the wines are crafted in-house using cold climate grapes grown on the estate. Whether guests are enjoying a glass on the shaded deck, soaking in the sunshine on the patio, or relaxing in the comfort of the air-conditioned tasting room, they are guaranteed breathtaking views of the expansive vineyard.
Every Sunday (May – September), live music is featured in the vineyard, providing the perfect backdrop for sipping, relaxing, and enjoying great tunes in a charming, welcoming atmosphere.
Visit the website or Facebook page for hours.
PEDRETTI’S PARTY BARN
www.pedrettispartybarn.com
(608) 632-7042
When it comes to celebrating life’s biggest moments, nothing beats a beautiful, peaceful setting that combines rustic charm with modern convenience. Located at Vernon Vineyards, in the heart of the stunning Driftless Region, Pedretti’s Party Barn offers the perfect backdrop for any occasion.
Whether planning a dream wedding, a milestone birthday, or another special event, this four-season venue ensures memorable moments year-round.
Tours are available for those interested in hosting their next event at Pedretti’s Party Barn.
Dear Friends:
On behalf of the residents of Vernon County and the County Board, I’d like to welcome you to Vernon County, Wisconsin! Located in the heart of the Driftless area, natural beauty abounds here. With the backdrop of local farms, come spend a quiet day on a winding river, take a tour through Amish country, experience award-winning dining, spend a day shopping at our quaint shops or take a stop at the local farmer’s markets. Outdoor recreation and live music is abundant throughout the year, offering experiences only found here in Vernon County.
In Vernon County, we are redefining quality of life and may just be the best-kept secret in the country. From its quality educational opportunities, access to first-rate health care, sustainable jobs - including the ability to work from home with access to an extensive rural fiber network – everyone has a place here. We have an abundance of healthy, local food, a host of outdoor recreational opportunities, a vibrant live music and arts scene; all while retaining that close-knit, community feel.
We hope you experience what most people who choose to make Vernon County their home value the most: Fresh air, good local food, sustainable living, clean water, sunshine, and safe communities…and access to unsurpassed outdoor recreation, culture and natural beauty. Right in the heart of the Driftless region of southwest Wisconsin, Vernon County offers a wide variety of opportunities for business within the most spectacular scenic areas in the Midwest. Welcome!
Cassandra Hanan Vernon County Administrative Coordinator
2025 Vernon County bucket list
How many can you check off your list?
Share Your Vernon County Adventures #ExploreVernonCounty
SHOP A LOCAL FARMERS MARKET
TRY FARM-TO-TABLE DINING
EXPLORE THE KICKAPOO VALLEY RESERVE
ATTEND THE SNOWFLAKE SKI JUMP
EXPERIENCE THE VERNON COUNTY FAIR
SPEND A NIGHT STARGAZING
CHECK OUT UNIQUE LOCAL RETAIL
TAKE THE ROUND BARN TOUR
SAMPLE LOCAL FISH FRIES & OLD FASHIONEDS
EXPLORE VERNON COUNTY TRAIL SYSTEMS
TRY YOUR HAND AT FLY FISHING
KICK BACK AT LOCAL WINERIES, BREWERIES, & DISTILLERIES
LEARN MORE AT THE GREAT RIVER ROAD INTERPRETIVE CENTER
BROWSE THE AMISH FARM STORES
TAKE IN NATURE AT NORSKEDALEN
events & festivals featured
2025 events
APRIL
RIDGES & RIVERS BOOK FESTIVAL
A celebration of creativity and literature
MAY
RUMMAGE ALONG THE RIVER Shop communities all along the Mississippi River
JUNE
WINDING ROADS ARTS TOUR
Explore artist studios throughout the backroads of Vernon County
JULY
DRIFTLESS MUSIC FESTIVAL
Enjoy music from around the world
AUGUST
HILLSBORO CHARITY TRACTOR PULL
One the best tractor pulls in Wisconsin
SEPTEMBER
VERNON COUNTY FAIR, VIOLA HORSE AND COLT SHOW
Competitions, entertainment, rides, and more
OCTOBER
KICKAPOO VALLEY RESERVE DAM CHALLENGE
Come enjoy a non traditional Triathlon in the rugged hills
NOVEMBER
TWINKLEFEST
Kick off the holiday season with a twinkling night parade
JANUARY
SNOWFLAKE
INTERNATIONAL SKI JUMP
Celebrate over 100 years of ski jumping tradition
Photo courtesy of Brandie Myhre
Photo courtesy of Brandie Myhre
events & festivals full list
MARCH...
14: CANDLELIGHT HIKE , Norskedalen - Coon Valley
APRIL...
5: SPRING CRAFT FAIR , Pedretti’s Party Barn
19-20: THE GREAT BIG EASTER EGG HUNT, Hillsboro
24-26: SPRING CITY-WIDE RUMMAGE SALES, Viroqua
26: RIDGES & RIVERS BOOK FESTIVAL, Viroqua
26: DAIRY ROUBAIX GRAVEL RACE, Vernon County - Viroqua Area
26: KARVE IN 9, Westby
31: BIG WALLEYE TOURNAMENT & SMELT FRY, Stoddard
MAY...
3: DRAGAWAY RACES BEGIN - every Saturday through October, Hillsboro
3: CHASEBURG AREA CANCER WALK PANCAKE BREAKFAST, Chaseburg
3: SPRING MARKET IN THE VALLEY, Coon Valley
3: COON CREEK CONFLUENCE, Coon Valley
3: START OF VIROQUA FARMERS MARKET
9: START OF PIZZA & MUSIC, at Sittin’ Pretty Farm, Viroqua
9: START OF ONTARIO FARMERS MARKET
15: START OF THIRD THURSDAY MARKET, Readstown
16-18: SYTTENDE MAI, Westby
17: KID’S FISHING DAY, Genoa
24: KICK-OFF - LIVE IN VIROQUA, Music every other weekend, summer
26: STODDARD MEMORIAL DAY PARADE
31: BEER WALK, Viroqua
JUNE...
4: KICK-OFF - MUSIC IN THE PARK , Esofea & Sidie Hollow Parks
7: VIROQUA AREA PRIDE, Viroqua
7: START OF HILLSBORO FARMERS MARKET
7-8: WINDING ROADS ARTS TOUR , Viroqua Area
12-14: BONFIRE MUSIC AND ART FESTIVAL, Yuba
25: KICK-OFF - MUSIC IN THE VALLEY, Norskedalen - Coon Valley
14: FISHABILITY, Genoa
14: VERNON COUNTY DAIRY BREAKFAST, Lepke Farm - Viroqua
21: MIDSUMMER FEST, Norskedalen - Coon Valley
21: TROUTFEST, Coon Valley
25-27: SIDEWALK SALES, Viroqua
26-29: VIROQUA SHAKESPEARE FESTIVAL, Viroqua
27-29: RISE & SHINE BALLOON RALLY, Viroqua
Photo courtesy of Brandie Myhre
list of events & happenings in Vernon County
JULY...
4: 4TH OF JULY CELEBRATIONS, Ontario, La Farge
4: OLDY HWY 131 VEHICLE TOUR, Kickapoo Valley Reserve - La Farge
5: DRIFTLESS FOLK SCHOOL & THOREAU COLLEGE
COMMUNITY CELEBRATION, Viroqua
12: NEVI FEST, Pedretti’s Party Barn
12: DRIFTLESS MUSIC FESTIVAL, Viroqua
20: HOT ROD SUNDAY, La Farge
26: SWEET RIDES & SWEET PIES, Westby
27: STODDARD MUSIC & MARKET
AUGUST...
1-2: COULEE ANTIQUE ENGINE CLUB SHOW, Westby
1-2: GREAT RIVER CANOE RACE, DeSoto
7-9: PEOPLE FEST, Yuba
8-9: HILLSBORO CHARITY TRACTOR PULL
14-16: LARRYFEST, La Farge
15-17: WILD WEST DAYS, Viroqua
23: COON VALLEY HERITAGE DAY
30-SEPTEMBER 1: LABOR DAY CELEBRATIONS, Stoddard, Readstown, Hillsboro
30-SEPTEMBER 1: FIRE IN THE HILLS CAR SHOW, Yuba
SEPTEMBER...
6: WINE WALK, Viroqua
7: TWILIGHT TOUR, Norskedalen - Coon Valley
10-14: VERNON COUNTY FAIR, Viroqua
11-13: BOOGIEDOWN FESTIVAL, Yuba
19-20: VIOLA HORSE AND COLT SHOW
20: CHASEBURG AREA CANCER WALK
27-28: RETREAT WORLD’S FAIR, Retreat
27: VIROQUA HARVEST FESTIVAL
OCTOBER...
2-4: FALL CITY-WIDE RUMMAGE SALES, Viroqua
3-4: FALL MARKET IN THE VALLEY, Coon Valley
4: DRIFTLESS REGION DIA DE MUERTOS, Viola
4: DAM CHALLENGE, Kickapoo Valley Reserve - La Farge
11: ST JOE’S 5K/10K RUN/WALK, Hillsboro
11: NORSKEDALEN CIVIL WAR EXPERIENCE, Norskedalen - Coon Valley
18: PUMPKIN CARVING, Norskedalen - Coon Valley
18: HAUNTED TRAIL, Chaseburg
23-25: GHOULEES IN THE COULEES, Norskedalen - Coon Valley
NOVEMBER...
8: BEAVER MOON MARKET, Stoddard
28: TWINKLEFEST PARADE, Viroqua
29: SMALL BUSINESS SATURDAY
DECEMBER...
5: GUNDERSEN ST. JOSEPH’S HOLIDAY BAKE SALE & CRAFT FAIR, Hillsboro
6: OLD FASHIONED CHRISTMAS, Norskedalen - Coon Valley
6: HOLIDAY CRAFT FAIR, Pedretti’s Party Barn
5-6: PLEASANT RIDGE HOLIDAY FAIRE, Viroqua
20: WINTER SOLSTICE CELEBRATION, Viola
KEEP AN EYE OUT FOR THESE ANNUAL EVENTS COMING IN EARLY 2026...
KICKAPOO VALLEY RESERVE WINTER FESTIVAL, La Farge
CHASEBURG TRAIL DAYS, Chaseburg
SNOWFLAKE INTERNATIONAL SKI JUMP TOURNAMENT, Westby KID’S ICE FISHING DAY, Genoa
SONGS AND STORIES CONCERT, Hillsboro Brewing Company
EXPLORE VERNON COUNTY 'S CREATIVE
art
Vernon County has long been home to a thriving arts and creative community. From folk art traditions to nationally renowned fine artists, creators draw inspiration from the stunning natural beauty of the Driftless Area.
MURALS
Explore vibrant murals that tell the stories of Vernon County’s history and natural beauty, inviting viewers to engage and discover. In downtown Viroqua, find eight stunning murals, and in Westby and Coon Valley, look for 3D-style murals filled with hidden “Easter eggs”—playful details waiting to be uncovered. Spend the day exploring new and historic murals, along with folk art, scattered throughout the county.
BARN QUILTS
Vernon County also boasts several iconic barn quilts and barn art, featuring bright, eye-catching designs that celebrate agricultural traditions and modern style.
FOLK ART
In addition to stunning murals and traditional barn quilts, creativity and folk art can be found throughout the county. Whether it’s temporary installations on a hay bale or snow, or long-standing fixtures such as the Romance Chicken, creative expression flourishes in both the towns and the back roads of Vernon County.
MUST-SEE ART GALLERIES
A great way to see the fine works of many local artists is by visiting one of Vernon County’s art galleries. Stroll through VIVA Gallery in Viroqua, an artist-owned cooperative featuring many local and regional artists, or drop in the Central Park Gallery in Coon Valley after snapping a selfie with the Angel Wings mural on the outside of the building.
CULTURAL HERITAGE & HISTORY
MUSEUMS
Learn more about Vernon County’s rich traditions, art, and the natural world that has been inspiring creatives at some of the following spots:
Vernon County Museum
Readstown Museum
Westby Historical Society Museum
Hillsboro History Museum
Great River Road Interpretive Center
Norskedalen Nature and Heritage Center
Kickapoo Valley Reserve Visitor Center
Arts Events
RIDGES & RIVERS BOOK FESTIVAL celebrates reading, writing, and creativity in Viroqua the last weekend in April.
WINDING ROADS ART TOUR is an invitation to meet with artists in their studios on a self-guided tour the first full weekend of June.
Engage with the Arts
Learn folk skills, arts, connect with nature and more by taking classes or workshops from the DRIFTLESS FOLK SCHOOL in Viroqua or DRIFTLESS CURIOSITY just outside Viola.
CREATIVE SCENE
music & theater
Vernon County may be known for its scenic landscapes, but it also boasts a rich and diverse live music and theater scene that rivals much larger communities. Whether you’re attending an outdoor summer concert, a theater production, or a music festival, the arts come to life all year in Vernon County.
UNIQUE VENUES IN VERNON COUNTY
Vernon County is home to some incredible hidden gems for theater and music lovers. Catch an intimate show at Driftless Books and Music or an avant-garde performance at The Commons in Viroqua. Enjoy a show at the beautifully restored Historic Temple Theatre in the heart of Viroqua’s downtown, or see a performance at the cozy Landmark Center Theater. Experience local and national performers at the Westby Area Performing Arts Center, or take in a show in the acoustically rich barn at Pierce Hill Performing Arts, located on a beautiful ridge outside of Viroqua. Additional shows can be found throughout Vernon County at coffee shops, bars, wineries, and even the occasional show or DJ dance party among the plants at the Little Bird Greenhouse
free music series
Music in the Parks
Wednesdays June - August
Sidie Hollow & Esofea County Parks | 6:00 pm - 8:00 pm
Food vendors available, bring a chair or picnic blanket!
Live in Viroqua
Every other Saturday, May 24 - Aug 30 | Court St, Viroqua
Food trucks at 5:00pm, music 6:00 pm - 9:00 pm
Norskedalen Music in the Valley
Wednesdays June 25 - August 13 | 5:30 pm - 7:30 pm
Carry-ins welcome
Sittin’ Pretty Farm Fridays
Fridays May - November | 5:00 pm - dusk
Just outside Viroqua | Wood fired pizza & drinks for salelimited amount of pizzas, consider pre-ordering
Third Thursdays at Second Nature at Reads Creek
3rd Thursday May - September | 5:00 pm-8:00 pm
Live music, local vendors, food trucks, kids activities
Vernon Vineyards Sundays
Sundays March - October | 2:00 pm - 5:00 pm | Food trucks, wine for sale
La Farge Music in Park
Twice a month on Mondays, June - August
Food at 5:00 pm, music 6:00 pm - 7:00 pm
Concerts move to the community center in case of inclement weather.
Hillsboro Music Series
Occasional Tuesdays in summer | 6:00 pm-8:00 pm
Food vendors, bring a chair or picnic blanket
Coon Valley Music in the Park Series
Monthly June - August | Coon Valley Veterans Memorial Park | Time and days TBD
Annual Festivals
JUNE 12-14
Bonfire Music and Art Festival - Yuba
JUNE 26-29
Viroqua Shakespeare Festival
JULY 12
Driftless Music Festival - Viroqua
JULY 27
Stoddard Music and Market
AUG 7-9
People Fest - Yuba
AUG. 14-16
Larryfest - La Farge
SEPT 11 - 13
Boogiedown Festival - Yuba
Photo courtesy of Brandie Myhre
FARMERS MARKETS
We got the goods!
Farmers Market Schedules
VIROQUA
Saturdays | May - October 8:00 am - 12:30 pm
ONTARIO
2nd & 4th Fridays | May - September 3:00 pm - 8:00 pm
L a FARGE
Saturdays | mid May - mid October 9:00 am - 1:00 pm
HILLSBORO
1st & 3rd Saturdays | June - September 8:00 am - 12:30 pm
CHASEBURG
Wednesdays | May - October 3:00 pm - 6:00 pm
Farmers Market
Top 5
TASTE LOCAL FLAVORS
Sample fresh, seasonal produce, specialty garlic, peppers, and grass-fed meats from some of the 200+ local organic farms.
SAVOR FRESH BAKED GOODS
Enjoy delicious sourdough bread, pastries, and sweet treats from local bakers.
SHOP UNIQUE AMISH CRAFTS
Discover handmade goods like rugs, baskets, and quilts from the local Amish community.
EXPLORE LOCAL ARTISANS
Meet makers showcasing everything from pottery to jewelry, and learn about their craftsmanship.
EXPERIENCE LOCAL CULTURE
Immerse yourself in the vibrant atmosphere, where locals and visitors connect, enjoy live music, and celebrate Vernon County’s creativity.
PRO TIP – the Amish in Vernon County love to sell their wares at the market and engage with locals and visitors, but do not like to have their photos taken, so please be respectful while visiting!
COON VALLEY COON VALLEY
great place to live, work, and visit, Coon Valley offers fantastic opportunities for dining, shopping, fishing, and more.
Discover unique handmade crafts in the artisan mall at Sweet Valley Artisans and treat yourself to delicious fudge, coffee, and more at Valley Fudge & Candy in the heart of downtown Coon Valley.
EXPLORE LOCAL EVENTS:
April 13 - Legion Pancake Breakfast
May 3 - Spring Market in the Valley
June 6 - Legion Chicken Q
June 21 - Troutfest
July 20 - Lions Chicken Q
August 23 -Coon Valley Heritage Day
October 3 & 4 - Fall Market in the Valley November 19 - Legion Chicken Q
live music in the park in June, July, and August, sponsored by Valley Fudge & Candy.
Soul of the driftless coon valley & chaseburg
LOCAL FEATUREs: coon valley
Coon Valley is home to the U.S.’s first large-scale watershed conservation project, which began in the 1930s. Over the course of the project, watershed residents collaborated with local, state, and federal conservation partners to develop land management practices that would address escalating cycles of flooding and erosion triggered by Euro-American agriculture. These soil conservation techniques significantly reduced flooding and erosion in the Coon Creek Watershed, and informed approaches to land conservation across the nation. The Coon Creek Community Watershed Council (CCCWC), a volunteer-led nonprofit founded in 2021, continues this historic legacy of environmental stewardship.
chaseburg
Chaseburg is known as Vernon County’s winter wonderland. The Chaseburg Snowtrailers, active since the 1970s, maintain miles of snowmobile trails through the local ridges and valleys. Join the fun during Trail Days each January, featuring a poker run, dance, parade, and Chicken Q—yes, a parade in January! The Snowtrailers are also community-driven, supporting various local events throughout the year.
COON VALLEY CHASEBURG
Photo courtesy of Travel Wisconsin
spend the day....
...IN COON VALLE Y
Explore the many one-of-a-kind artisan stalls and sample the famous fudge at Sweet Valley Artisans. Shop for bulk goods, gifts, or stunning flowers at Valley Market and Chances Are or enjoy local libations and tavern classics at Stockyard, Legacy, South Ridge Inn, and Fjord. Don’t forget to snap a selfie at the Angel Mural downtown! Visit the Coon Valley Veterans Park, featuring 12 accessible fishing pads, the area’s best swimming hole, a beautiful gazebo, ball field, and new pickleball courts.
COON VALLEY MUST DO EXPERIENCES
• Catch a local ball game at Coon Valley Veterans Park
• Try trout fishing in Coon Valley or Timber Coulee
• Enjoy live music in the park over the summer
• Join the legendary 2nd Thursday Community Bingo
• Enjoy a Community Chicken Q in June, July, & November
FEATURED EVENTS
APRIL: Pancake Breakfast
MAY: Coon Creek Confluence & Spring Market in the Valley
JUNE: Troutfest
AUGUST: Coon Valley Heritage Day
OCTOBER: Fall Market in the Valley
...IN CHASEBURG
Start your day with breakfast at the Tippy Toe Inn or enjoy a midday burger before getting outside to enjoy the incredible trout fishing, hunting, and snowmobiling. Make sure to stop by Harry’s barbershop for a cut from the town’s local legend, Harry, who’s been cutting hair for nearly 70 years!
CHASEBURG MUST DO EXPERIENCES
• Explore the Chaseburg Nature Trail along Coon Creek.
• Visit the Old Pioneer Cemetery
• Stop in at Codger’s for local drinks, bingo, and a Packer game
• Go Tubing or Kayaking down Coon Creek.
• Get a taste of Chaseburg’s legendary Chicken Qs, held nearly monthly.
FEATURED EVENTS
JANUARY: Chaseburg Trail Days
MAY: Pancake Breakfast
JUNE: Family Fun Days
SEPTEMBER: Chaseburg Area Cancer Walk
Photo courtesy of Travel Wisconsin
along the mighty mississippi Stoddard, Genoa,
There's something about a river town!
LOCAL FEATURE:
A Park with a View: Old Settlers Overlook
Overlooking the Mississippi River, Old Settlers Overlook spans 30 acres of natural beauty. Established in 1972, the park features trails, an old quarry, and stunning river vistas. Nicknamed “Wing Dam Park” for the quarried stone used to build nearby wing dams, the park was revitalized in the late 2010s when locals advocated for extended fall hours to enjoy the foliage. Thanks to efforts from Vernon County, the Stoddard Lions Club, and the Wisconsin DOT, the park now boasts new signage, cleared trails, and public restrooms. It’s open from Memorial Day to early November.
LOCAL
gems in Desoto:
Explore Veterans Park with its covered bridge for picnics, fishing, canoeing, swimming.
Visit the Village Cemetery, with graves dating back to the Civil War. Learn about founders of DeSoto and take in the great views.
HIGHLIGHTED EVENT
RUMMAGE ALONG THE RIVER
MAY 16 & 17, 2025 Takes place in all of the Mississippi River towns and villages
spend the day.... Along the River
Start the day spotting eagles on the river while cruising by car or motorcycle on famous Wisconsin Great River Road National Scenic Byway. Grab a bite to eat while shopping on Stoddard’s quaint Main Street, take in the views at Old Settlers Overlook, then head to the Genoa Fish Hatchery and Interpretive Center. Explore some of the local trails or try your luck at fishing before getting a great dinner in DeSoto and watching the sunset over the Mighty Mississippi.
STODDARD MUST DO EXPERIENCES
• Shop Stoddard – including vintage finds at Gracie’s Hutch and a DIY hat bar at Moon Child Collective
• Indulge in the infamous hand-battered curds at Rocky’s Supper Club
• Cool down at the new community splash pad
• Try a drink and snack at Thirsty Turtle
• Enjoy activities for the whole family at Hidden Hills Farm
• Grab a cool treat at Hood Scoops
FEATURED EVENTS
APRIL : Walleye Tournament & Smelt Fry
JULY: Stoddard Music & Market
SEPTEMBER: Stoddard Labor Day Celebration
NOVEMBER: Beaver Moon Market
GENOA MUST DO EXPERIENCES
• Visit Clements Fishing Barge – the largest fishing float on the river
• Explore the trails and local history at the Genoa Fish Hatchery & Interpretive Center
• Watch towboats and barges at Lock and Dam #8
• Grab a drink and a burger or pizza Tuna’s or Rudy’s
FEATURED EVENTS
FEBRUARY: Kid’s Ice Fishing Day
MAY: Kid’s Fishing Day
JUNE: John Cina Pumpkin Ball Tournament & Fishablity Day
D e SOTO MUST DO EXPERIENCES
• Enjoy world-class bird watching along the Mississippi
• Hike Battle Bluffs and Rush Creek State Nature Areas
• Get a great dinner and a drink at the Great River Roadhouse
• Grab a drink at Pork’s
• See a live show at Aendre Arthouse
• Visit Blackhawk Park for camping, swimming, fishing, and a public boat launch
FEATURED EVENTS
VFW STEAK FRY 3rd Thursday of the month
AUGUST: Great River Canoe Race
Photo courtesy of Travel Wisconsin
Velkommen! Westby
LOCAL FEATURE:
Snowflake Ski Jump 102 years strong!
Nestled in the rugged hills of southwestern Wisconsin, Westby was settled in the late 1840s by Norwegian immigrants who found the landscape reminiscent of their homeland. One of Westby’s most unique treasures is its Snowflake Ski Jump, home to one of only six Olympic-sized hills in North America. The Snowflake Ski Jumping Tournament, now in its 102nd year, brings a festive, community atmosphere every winter. The event kicks off on Friday night with big hill jumps under the lights, bonfires, and hearty Wisconsin food and drink, offering a fun, downhome-meets-tailgate-party vibe. Saturday’s competition showcases elite national and international ski jumpers, with the weekend offering fun for kids and adults alike, keeping visitors coming back year after year.
FEATURED EVENTS
JANUARY: Snowflake International Ski Jump
MAY: Syttende Mai Festival & City Wide Rummage Sale
SUMMER: Burgers in the Park & Norse Market
JULY: Sweet Rides & Sweet Pies
SCAN TO LEARN MORE
WESTBY
Photo coutesy of Kristina Reser-Jaynes
Start your day with breakfast at Daily Brew or Borgen’s, then explore Westby’s charming boutique shops and pick up Scandinavian gifts, vintage treasures, and antiques. Don’t miss the Westby Co-op Creamery’s retail store downtown for fresh curds and award-winning cottage cheese! Get lunch and a scoop of ice cream at Beanie’s Diner, then try a flight of local wine at Branches Winery or Vernon Vineyards. Catch a show at the Westby Area Performing Arts Center or bowl with the regulars at Nordic Lanes after a cozy meal at KOS, or try the Old Towne Inn Supper Club. Be sure to check out their popular old fashioneds and grasshoppers.
MUST DO EXPERIENCES
• Explore Davidson “Rock Park” for unique rock formations and a chance to spot black, grey, and even white squirrels
• Visit Nordic Creamery in the summer for fresh curds, a petting zoo, and stunning murals
• Bike or stroll the Coon Prairie Trail between Westby and Viroqua
• Experience local history at the History Hus, Stabbur, or the Thoreson House Museum
• Enjoy a scenic round of golf at the Snowflake Golf Course Spend the day...
Gateway to the Driftless Hillsboro
Hillsboro, Wisconsin is the eastern gateway to the iconic and unglaciated driftless region! They have it all! Beauty, beer, cheese, artisan meats, culture, coffee, local food, outdoor recreation, and history… Come experience Hillsboro!
LOCAL FEATURES
HILLSBORO BREWING COMPANY
Hillsboro Brewing Company (HBC) began as a small pub in 2012, founded by Snapper and Kim Verbsky. After several expansions, they purchased and beautifully renovated a turn-of-the-century building in Hillsboro to house their growing brewery and pub. Alongside over 40 award-winning craft brews and great dining, the building features a stunning wedding venue upstairs and a golf simulator below. Deeply invested in their community, the Verbskys continue to evolve HBC, ensuring a welcoming, family-friendly atmosphere for all to enjoy.
ROUND BARNS
Vernon County is home to more round barns than any other county in Wisconsin. Built mainly between 1890-1930, these barns were designed for dairy farming before electrification made them impractical. Algie Shivers, a local carpenter and African American settler, designed and built nearly all of Vernon County’s round barns. See pg 42 for Round Barn Tour.
HILLSBORO
SCAN TO LEARN MORE ABOUT HILLSBORO
spend the day...
After a restful night at the charming Blue Highway Lodge, get your caffeine fix at Let’s Shine Coffee and hit the town to explore all that downtown has to offer, from vintage & discounted goods to incredible gifts and boutique shopping. After a drink and lunch at Hillsboro Brewing Company, pedal the Hillsboro State Trail, one of the area’s finest rails to trails. Catch late afternoon on the lake in a canoe or kayak, a perfect spot to fish or relax. Dinner at Hillsboro Roadhouse and an ice cream at Hillsboro Drive In cap off the day before a few rounds of old-style bowling at Township Bowl
MUST DO EXPERIENCES
• Visit Mr. B’s Smokehouse for the finest meats around
• Rent a kayak from the vending machine on the lake
• Take a Brewery Tour at Hillsboro Brewing Company
• Experience community at the Lakeside Music in the Park or Farmers Market
• Learn about local history at the Historical Society Museum
• Watch a race or burnout at the old Sanford Airfield, home to the Hillsboro Drag-Away
• Explore the many Amish shops, bakeries, and stores surrounding town
• Toss a disc at the Hillsboro Centennial Disc Golf Course in Albert Field Memorial Park
• Attend a festival at the nearby Driftless Music Garden
FEATURED EVENTS
FEBRUARY - Concert at Hillsboro Brewing Company
APRIL - The Great Big Easter Egg Hunt
MAY - Hillsboro Dragaway Races Begin - every Saturday through October
JUNE - Lions Club Dairy Breakfast | Farmers Market Opens Music in the Park Begins | Bonfire Music and Art Festival at Driftless Music Garden
JULY - Showdown at Sanford Field Drag Race | Musicale Peoplefest at Driftless Music Garden
AUGUST - Charity Tractor Pull | City-Wide Rummage Sale Boogiedown Festival at Driftless Music Garden
SEPTEMBER - Hillsboro Fireman’s Labor Day Celebration Fire in the Hills Car show (in Yuba)
OCTOBER - St. Joseph’s 5K &10K run/walk
NOVEMBER - Holiday Market at Hillsboro Brewing Company
DECEMBER - Gundersen St. Joseph’s Holiday Bake Sale Hillsboro Tree Lighting
Kickapoo river communities Ontario & l a farge
LOCAL FEATURE
One of the Most Winding Rivers in the Nation
Known for offering some of the best canoeing and kayaking in Wisconsin, the Kickapoo River is infamous for its many twists and turns, sandstone outcroppings, and stunning views of the Driftless landscape. Although nearly 130 miles long, the river spans just 60 miles as the crow flies, winding through the scenic Wildcat Mountain State Park and Kickapoo Valley Reserve, as well as the communities of Ontario, Rockton, La Farge, Viola, and Readstown. With a slow current ideal for beginners and a constantly changing landscape, paddlers of all skill levels find the Kickapoo River an enjoyable trip. Featuring 20 landings for easy access and canoe liveries in Ontario offering shuttle services, a paddle or float can range from a few hours to several days, with plenty of camping and charming lodging along the way. See page 36 for more about canoeing and kayaking in Vernon County.
SCAN
TO LEARN MORE ABOUT KICKAPOO
RIVER CANOEING & KAYAKING
Photo courtesy of Brandie Myhre
SPEND THE DAY... IN ONTARIO & L a FARGE
Get your caffeine (and ice cream!) fix at Saddle Up Coffee & Ice Cream in Ontario and enjoy a delicious breakfast at Riversend Bar and Grill, then shop at the many local Amish farm stores and greenhouses along Irish Ridge Road. Visit the one-of-a-kind Trail’s End, known locally as the Amish Walmart, where you can find antiques, lumber, preserves, and many unique finds. Spend the afternoon outdoors - hiking, paddling, or biking through the Kickapoo Valley Reserve or Wildcat Mountain State Park before visiting La Farge’s Organic Valley Retail Store to stock up on great treats. Cap off the day with drinks at the Twisted Raven and grab dinner at Deb & Phil’s or the legendary Rockton Bar
ONTARIO MUST DO EXPERIENCES
• Visit one of the many local river outfitters and paddle the Kickapoo River in a canoe or kayak
• Watch the sunset from Wildcat Mountain’s overlook
• Explore the many Amish Greenhouses in spring and farm stands all summer and fall
• Enjoy fresh bakery goods and more at Echo Valley Bakery
• Camp out to stargaze or catch the Perseid Meteor Shower thanks to the phenomenal dark skies over the Kickapoo Valley Reserve and Wildcat Mountain
• Have your hallmark moment skating at the Ontario Pavilion
FEATURED EVENTS
JULY: Annual 4th of July parade and celebration
SUMMER: Farmers Markets
DECEMBER: Old Fashioned Christmas
L a FARGE MUST DO EXPERIENCES
• Soak in summer at La Farge Music in the Park and the La Farge Farmer’s Market
• Hike, bike, paddle, or explore on horseback at the Kickapoo Valley Reserve
• Grab a drink after a long day on the river at Rockton Bar
• Shop the area’s best handmade fur items at Wildthings
• Visit Kickapoo Hardware & Mercantile Wisconsin’s most historic hardware store
• Enjoy 18 hole disc golf at Sandmire Park
FEATURED EVENTS
JANUARY: Winterfest
JUNE: Village Wide Rummage Sale
JULY: 4th of July Celebration, Old 131 Vehicle Tour
& Hot Rod Sunday
AUGUST: LarryFest Music Festival
OCTOBER: Dam Challenge
DECEMBER: Small Town Christmas
Readstown
Kickapoo river communities
& viola spend the day.... in readstown & Viola
Wake up on the bank of the Kickapoo River at Banker’s Park in Viola. Explore this small town, home to both GoMacro and S&S Cycles, and treat yourself to a massage at one of the two great massage spots in town before experiencing farm life at Farmersown Market. Meander down to Readstown where you can shop endless vintage and handmade items at the two Crazy Frank’s locations, or pick out your fireworks at Joe Blow’s. Enjoy a traditional supper club meal at Kickapoo Corners or a drink at Kickapoo Creekside, and finish your day with a scoop from Ice Cream on 14 and a game of disc golf along the river.
READSTOWN MUST DO EXPERIENCES
• Shop and unwind, swim, or take a class at Second Nature at Reads Creek plant nursery, or catch one of their popular Third Thursday Markets featuring local vendors, food trucks, and live music
• Take a sleigh ride, riding class, or catch a live event at Three Witches Stable
• Browse Crazy Frank’s indoor flea markets with a wide variety of treasures
FEATURED EVENT
AUGUST
Readstown Labor Day Celebration
VIOLA READSTOWN
VIOLA MUST DO EXPERIENCES
• Camp and Fish at Banker Park
• Take a workshop at Driftless Curiosity to learn more about the land and nature
• Paddle or float down the river from the canoe landing
• Visit S&S Motorcycle History Museum to see vintage bikes, land-speed record breakers, trophies and more
• Grab a drink and catch live music at Buckshot’s or Liberty Bar
• Attend Viola Horse and Colt Show with a rodeo, horse pull, tractor pull, and more FEATURED EVENT
SEPTEMBER Viola Horse and Colt Show
OCTOBER: Dia de Muertos Celebration
Vernon
Their
Vernon
Photo courtesy of Travel Wisconsin
the hub of it all Viroqua
ADVENTURE STARTS HERE...
Whether seeking unforgettable adventures as a family, the savory taste of a one-of-a-kind food experience, a unique weekend getaway, or a comfortable basecamp for all your outdoor exploration, Viroqua has what you’re looking for. Located in the heart of Vernon County, Viroqua offers an experience for every taste and passion – come discover yours today!
LOCAL FEATURE...THE HOTEL FORTNEY
After touring the building in 2017, the Wrobel family—Larry, Sue, Brian, and Amy—embarked on a mission to restore the historic Fortney Hotel in Viroqua, Wisconsin, bringing new life to the 1899 Queen Anne-style building. After extensive renovations, including restoring original elements like stained glass windows and terrazzo floors, the Hotel Fortney is now open for business. Upstairs features 14 unique and beautifully appointed hotel rooms, while the first floor is home to the Hotel Fortney Lounge, known for creative cocktails and great service. Several other small businesses also have storefronts inside the newly renovated space.
SCAN FOR FOR UP-TO-DATE INFO
SPEND THE DAY...
Spend the morning exploring downtown Viroqua’s many vintage, boutique, and one-of-a-kind shops. Check out the parks and trails in and around Viroqua like Hubbard Hills, Eckhart Park, Prairie Wind, and Veteran’s Hills. Dine at the area’s premier farm-to-table restaurant Driftless Cafe before heading out to experience world-class entertainment at the Historic Temple Theatre, or catch a show at Live in Viroqua on Court Street. Cap off your day with drinks at the Historic Fortney Lounge, Woolly Bear Taphouse, or Tangled Hickory.
MUST DO EXPERIENCES
• Browse the shelves at Driftless Books and Music - the Midwest’s largest bookstore, located in an old tobacco warehouse
• View the many murals in and around Viroqua - how many can you find?
• See a show at the Historic Temple Theatre
• Experience the Viroqua Farmers Market where you can shop and engage with the community
• Take a guided fishing tour with the area’s best local guides at Driftless Angler
• Dance in the streets to a live show every other Saturday in the summer with Live in Viroqua
FEATURED EVENTS
APRIL: Ridges & Rivers Book Festival
MAY: Grand opening of the Viroqua Farmers Market Start of Live in Viroqua music series
JUNE: Winding Roads Arts Tour | Viroqua Pride
Viroqua Shakespeare Festival | Rise & Shine Balloon Rally
JULY: Driftless Music Festival | Sidewalk Sales
AUGUST: Wild West Days
SEPTEMBER: Vernon County Fair | Harvest Fest Parade
NOVEMBER: Twinklefest
VIROQUA
Photo courtesy of Brandie Myhre
Photo courtesy of Brandie Myhre
Local Flavor
RESTAURANTS & CAFES
Noble Rind: Breakfast, Lunch, Dinner
Known for - Wildfire Blue Sandwich, charcuterie boards, specialty grocery and deli counter
Driftless Cafe: Lunch, Dinner
Known for - season menu, farm-to-table dining & Chef Luke Zahm
Magpie Gelato: Breakfast, Lunch, Dinner
Known for - Creative and ever-changing gelato flavors, Rhythm Bakery Sourdough treats
Maybe Lately’s: Breakfast, Lunch
Known for - Daytime Musclebody, fresh juices, DollyWall, and patio mural
Wonderstate Cafe: Breakfast, Lunch
Known for - Award winning coffee roasts from their solar powered roastery in Viroqua and great pastry items
Viroqua Food Co-op: Breakfast, Lunch, Dinner
Known for - Great daily specials and soups, plenty of grab-and-go options
Cheese Corner: Lunch
Known for - classic hot and cold subs, brown bag lunches to go
Pacifico: Lunch, Dinner
Known for - generous portions and flavored margaritas
Great Wall: Lunch, Dinner
Known for - Sesame chicken & coconut shrimp, fast takeout
Viroqua Family Restaurant: Breakfast, Lunch, Dinner
Known for - All-day breakfast and hearty burgers
Daves Pizza: Lunch, Dinner
Known for - specialty pizzas, calzones, and pizza by the slice
OTHER DINING
Viroqua is also home to several familiar fast food chains, including McDonald, Subway, Culvers, and Pizza Hut, serving up traditional favorites.
BARS, PUBS & GRILLS
Gassers: Lunch, Dinner
Known for - Comfort food and classic drinks, sports events
Viroqua Eagles Club: Lunch, Dinner
Known for - Friday fish frys, events and fundraisers for community causes
Viroqua VFW: Dinner
Known for - Wednesday burgers, frequent live music, events, and nearly weekly karaoke
Tangled Hickory: Dinner
Known for - hand-muddled Old Fashioneds, full cocktail & wine bar
Woolly Bear Taphouse: Lunch, Dinner
Known for - World-famous pickle pies, extensive craft beer menu, craft N/A options
Fortney Lounge: Dinner
Known for - Innovative cocktails in a beautifully restored historic hotel, winter trivia on Wednesdays
small town, big experiences
One of the Midwest’s best-kept secrets is this little town, nestled in the heart of the Driftless region. With a live music scene as vibrant as the town itself, wide-ranging restaurant options, unique shops, and outdoor activities from fly-fishing to cycling to hiking, you’re bound to discover why Viroqua has become a year-round destination. Visit Viroqua for a sweet taste of small-town living.
Learn more about Viroqua
Hygge vs Friluftsliv
Vernon County, with its strong Scandinavian influence, offers the perfect winter destination for both outdoor adventurers and comfort seekers. “Friluftsliv” is a Norwegian concept that translates to “open-air living” and reflects a love for outdoor experiences in nature. “Hygge” is a Danish terms that describe the feeling of coziness, warmth, and contentment during the colder months. Take this quiz to find out whether you’re more of a “Friluftsliv” explorer or a ”Hygge” relaxer and discover the perfect winter experiences in Vernon County!
1. WHEN IT SNOWS, YOU’RE MOST LIKELY TO:
A) Dig out warm boots and head outside to play in the snow.
B) Snuggle up with a blanket, hot cocoa, and a good book by the fire.
2. WHAT’S YOUR IDEAL WINTER WEEKEND GETAWAY?
A) In the snow or on the ice, cross country skiing new trails or riding snowmobiles.
B) A quiet retreat at a cozy cabin, a hot sauna, and enjoying delicious local food.
3. WHEN IT’S COLD OUTSIDE, YOU…
A) Live by the motto “no such thing as bad weather, just bad gear” and bundle up to play.
B) Can spend the entire day indoors, content to admire the snow through the window.
4. YOUR WINTER WARDROBE IS:
A) Practical and performance-driven—warm, water-resistant layers ready for any adventure.
B) Soft, warm, and cozy—fuzzy socks, oversized sweaters, and scarves are my go-to.
what your answers mean
MOSTLY A’S: You’re a Friluftsliv person! You thrive in the great outdoors, and winter is just another opportunity to embrace nature. From skiing to snowshoeing, you’re ready to get outside and experience everything the season has to offer.
MOSTLY B’S: You’re a Hygge person! You enjoy the warmth and comfort of winter, making the most of cozy moments by the fire with friends, hot drinks, and plenty of blankets. You know how to turn the colder months into a season of relaxation and joy.
Don't Miss Experiences for Hygge Lovers
Plan a cozy weekend at one of the many local guest cabins or unique lodgings - stock up on tasty local wines, cheeses, and plenty of warm drinks.
Get snug and find community at a knitting class at Ewetopia fiber shop.
Learn a folk craft like soap making or spoon carving at Driftless Folk School
Indulge in a traditional outdoor sauna, or rent one for the weekend from Soulful saunas!
Don't Miss Experiences for Friluftsliv Explorers
Hike or ski to the Ice Caves at the Kickapoo Valley Reserve (see pg 30)
Candlelight Hike, Ski and Snowshoe at Wildcat Mountain State Park
Ice Skate at the Ontario Pavilion or Viroqua Park Bowl
Explore the 250 miles of snowmobile trails throughout the county (see pg 31)
Attend Friday night under the lights at the Snowflake International Ski Jump (see pg 16)
Photo courtesy of Travel Wisconsin
cool weather adventures fun at KVR & WildCat Mountain
Vernon County is a winter paradise! It offers something for everyone—from fat biking routes and scenic cross-country trails to expansive snowmobile routes, ice fishing, and stunning ice caves, making it the ultimate winter recreation destination in Wisconsin’s Driftless Region.
CROSS-COUNTRY SKIING & SNOWSHOEING
The Driftless region offers great winter adventures for cross-country skiers and snowshoers with many of the parks and natural areas offering plenty of backcountry routes (snowmobile trails off-limits). The Kickapoo Valley Reserve features 10 miles of groomed ski trails and Wildcat Mountain State Park offers 17.5 miles of dedicated snowshoeing trails. Rentals are available at Bluedog Cycles in Viroqua for both skis and snowshoes, so you’re all set to explore!
ICE CAVES TOURS
The Kickapoo Valley Reserve is home to beautiful ice formations that develop from springs during the winter. These geologically fascinating ice caves are remnants from the post-glacial period, offering both a historical and natural wonder. Be sure to explore these stunning formations during your winter visit.
SCAN FOR KICKAPOO VALLEY RESERVE WINTER TRAILS
more cool fun to be had in vernon county...
FAT BIKING
Groomed fat bike trails are at the Veteran Hills trails in Viroqua, with a scenic 4 mile loop winding through the disc golf course, courtesy of the volunteers at Vernon Trails. Bluedog Cycles has fat bikes to rent or available for purchase in Viroqua.
ICE FISHING
Vernon County’s lakes and all along the Mississippi River offer great opportunities for ice fishing. Head to Blackhawk Island or Goose Island for some great spots on the Mississippi. Sidie Hollow and Runge Hollow Parks have lakes that are also excellent destinations for winter fishing.
ICE SKATING
For a family-friendly winter activity, check out local outdoor ice rinks at the Viroqua Park Bowl, or the Pavilion in Ontario. Viroqua Area Community Hockey Arena is a great place for indoor skating during the season, with locker rooms and open skate times.
SNOWMOBILING
When winter blankets the Driftless, snowmobiling becomes one of the most thrilling ways to explore the county’s stunning landscapes. The area offers miles of scenic trails winding through forests, hills, and along ridgelines, thanks to the area’s many fantastic snowmobile clubs. Don’t miss the annual Chaseburg Trail Days, celebrating local snowmobile groups and trails every January.
SCAN FOR SNOWMOBILE TRAILS
Photo courtesy of Travel Wisconsin
More to explore vernon
Discover the beauty of Vernon County’s Parks and Forests! From lush forests to serene lakes, our parks offer outdoor biking, our parks provide a perfect getaway for residents and visitors to explore.
SIDIE HOLLOW COUNTY PARK
This large park features 10 + miles of hiking and mountain biking trails, a 38-acre lake and streams for fishing and boating, campsites, picnic areas, and playgrounds. It’s a top destination for outdoor recreation.
ESOFEA / RENTZ COUNTY PARK
Vernon County’s oldest park, Esofea features 148 acres of scenic beauty, including 3 miles of hiking trails, a trout pond, open fields, rustic and RV camping options, and a beautiful section of the North Fork Bad Axe River. It’s a great spot for family outings and activities.
DUCK EGG COUNTY FOREST
This 707-acre recreation property is perfect for hiking and horseback riding, with over 10 miles of maintained multi-use trails through stunning valleys and beautiful ridges.
KOOYUMJIAN LOST CREEK FOREST
Located between LaFarge and Hillsboro, this 120-acre forest offers hiking, fishing, and a trout stream. Explore natural prairie grasslands and diverse wildlife.
Photo courtesy of CCWC SCAN TO
MORE
county’s parks & outdoor recreation
outdoor adventures for every nature lover. Whether you’re hiking, fishing, bird watching, camping, or
RUNGE HOLLOW RECREATION AREA
A 44-acre fishing spot, Runge Hollow is an ideal spot for boating, catching largemouth bass, and ice fishing. It features an accessible platform for fishing in a peaceful setting.
BLACKHAWK COUNTY PARK
Located along the Mississippi River, Blackhawk Park features hiking trails, a beach, camping, and boat launch facilities with scenic views of limestone bluffs and river valleys.
JERSEY VALLEY PARK
This 371-acre park near Westby offers a challenging hiking trail and mountain bike paths, all surrounded by beautiful forested terrain. The park is currently under maintenance for improvements, but features unique and interesting terrain.
In addition to the exceptional County Parks, there are many reserves and natural areas where you can immerse yourself in nature. For large expanses for hiking and exploring visit Kickapoo Valley Reserve and Wildcat Mountain State Park. State Natural Areas along the Mississippi include Battle Bluff Prairie, Bergen Bluffs, and Romance Prairie, while Eagle Eye, Tunnelville Cliffs, and Coon Creek Cliffs all offer tranquil retreats in quiet areas further inland.
Support Our Parks!
The Friends of Vernon County Parks & Forests helps preserve and enhance our parks. Join us for guided hikes, live music, and more. Stay updated on events via our website or Facebook page. Friends of Vernon County Parks vernoncountyfriends.org
Embrace the great outdoors fishing
Vernon County is a world-class trout fishing destination, with 65 pristine streams stretching nearly 250 miles across the Driftless Region. Known for its crystalclear waters and abundant trout, the area provides exceptional fishing opportunities in beautiful, peaceful landscapes.For expert advice and quality gear, Driftless Angler in Viroqua is a great resource for anglers, whether you’re just starting out or have years of experience.
KEY TROUT & STREAM FISHING
Timber Coulee, the West Fork of the Kickapoo, Esofea Park, Coon Creek, and Banker Park.
LAKE FISHING
Runge Hollow, Sidie Hollow, and Veterans Memorial Lake in Hillsboro
MISSISSIPPI RIVER
US Lock and Dam # 8, Blackhawk Park, Clements Fishing Barge, and spots all along Highway 35
Nature Engagement Programs
Vernon County is an exceptional destination for exploring and learning about the natural world. Classes and workshops about the land, nature, and folk skills are offered by Driftless Curiosity, the Driftless Folk School, Thoreau College, Valley Stewardship Network, Coon Creek Community Watershed Council, Norskedalen Nature Center and more.
Photo courtesy of Travel Wisconsin
Vernon County is a treasure trove of outdoor adventures, offering something for everyone.
HUNTING
The diverse landscape of Vernon County provides excellent opportunities for hunting, whether you’re after white-tailed deer, wild turkey, or pheasant. Kickapoo Valley Reserve and Coon Creek Fishery Area are prime locations, offering a mix of woodlands and grasslands, while the Reserve also serves as a pheasant release site.
BIRDWATCHING
Vernon County, nestled along the Mississippi River Flyway, is a birdwatcher’s paradise. With over 40% of North America’s migrating birds passing through this area, you might spot everything from bald eagles to rare species like the cerulean warbler. Top spots include Duck Egg County Forest, Kickapoo Valley Reserve, and Genoa National Fish Hatchery
GOLFING
For those who prefer a leisurely round, Vernon County’s scenic golf courses offer a peaceful escape. Viroqua Hills Golf Course and Snowflake Ski and Golf Club are popular choices, each offering beautiful views and a fun challenge.
DISC GOLF
Disc golf is a four-season sport here, with courses in towns and communities across the county. Visit the renowned course at Veteran Hills in Viroqua, and complete the set by doing the courses in Readstown, Hillsboro, La Farge, and Esofea. Don’t miss the Shoot the Moon Classic, a B-Tier sanctioned disc golf tournament hosted by Vernon Trails at Veteran Hills each September.
EQUESTRIAN TRAILS & HORSE CAMPS
Explore the rolling hills of Vernon County on horseback! Kickapoo Valley Reserve offers 37 miles of riding trails and are considered some of the best in the Midwest. Wildcat Mountain State Park, Duck Egg County Forest and Three Witches Farm & Stable also feature scenic trails for horse lovers, and there are plenty of options for horse camping in and around the parks.
ROAD TRIPS – CAR, MOTORCYCLE & ATV
For an unforgettable experience, take a scenic road trip through Vernon County. Motorcycle routes wind through the Driftless, offering sweeping views of the Mississippi River, Kickapoo River Valley, and bluffs. ATV enthusiasts will find plenty of county roads and trails to explore, with maps available online for easy navigation.
SCAN FOR ATV TRAILS
Embrace the great outdoors
Hit the Trails: Hiking, Biking, & Waterways
MOUNTAIN & ROAD BIKING
Vernon County is home to some of the best mountain biking trails in the Driftless, thanks to the folks at the non profit Vernon Trails. Gravel and road riders have plenty of great options to explore rugged landscapes too, from dirt trails to scenic road routes. Annual events like the Dairy Roubaix and PertNear hosted by Bluedog Cycles celebrate the unique terrain and biking culture in Vernon County.
CANOEING & KAYAKING
With rivers like the mighty Mississippi and the winding Kickapoo River, canoeing and kayaking are popular in Vernon County. Whether you’re seeking a relaxing afternoon or an adventurefilled weekend, the waterways provide endless opportunities. The Kickapoo River offers a 22-mile route with multiple landings, ideal for paddlers of all skill levels.
Other local favorites include the Bad Axe River, Pine River, and Coon Creek. For a unique experience, try paddling around Sidie Hollow Lake or explore the backwaters of the Mississippi near Blackhawk Park and Stoddard.
HIKING
The Driftless is a hiker’s dream. With dramatic ridgelines and stunning valleys, Vernon County features a wide variety of trails for all levels, and incredible beauty in all four seasons. For an unforgettable hike, explore Wildcat Mountain State Park or the Kickapoo Valley Reserve. If you’re seeking solitude, consider trails at Tunnelville Cliffs or Duck Egg Park.
VERNON TRAILS:
Building & Maintaining Our Trail Systems
Thanks to the dedication of the local nonprofit Vernon Trails, Vernon County boasts a growing network of sustainable trails and roadways that offer exceptional outdoor opportunities for hikers, bikers, and explorers. Learn more and support their efforts at vernontrails.com.
SCAN FOR TRAIL SYSTEM MAPS
Camping
With numerous campgrounds scattered throughout the region, there are plenty of opportunities to enjoy starry skies, quiet mornings, and outdoor adventures. Whether you’re looking for a peaceful park, a family-friendly campground, or a scenic spot by the Mississippi River, you’ll find a perfect place to pitch your tent or park your RV in Vernon County!
PARKS AND NATURE RESERVES
These are great options for visitors who want to be surrounded by lush landscapes, wildlife, and the beauty of the Driftless Area.
Sidie Hollow County Park (Viroqua)
Kickapoo Valley Reserve (La Farge)
Wildcat Mountain State Park (Ontario/Hillsboro)
Esofea / Rentz County Park (Westby/Coon Valley)
End of Trail Horse Camp (just outside Wildcat Mountain)
RIVERSIDE & SCENIC VIEWS
For those who love being near water, these campgrounds are located close to rivers or have incredible water views.
Blackhawk Park (along the Mississippi River)
Goose Island Campground (Stoddard)
Sunset Waters River Campground (Stoddard)
Blakely Hobbit (Viola)
Westfork Sports Club Campground (Avalanche)
FAMILY-FRIENDLY & ACCESSIBLE OPTIONS IN TOWN
Ideal for families or visitors looking for accessible amenities such as restrooms, playgrounds, and easy access to activities.
Vernon County Fairgrounds (Viroqua)
La Farge Village Park
Viola’s Banker Park
Albert Field Memorial Park (Hillsboro)
Vernon County is home to a wide range of successful companies that add to the area’s unique business landscape – whether they are small scale local favorites or nationally known brands. Meet a few of the businesses that are a testament to the entrepreneurial spirit that thrives in Vernon County:
ORGANIC VALLEY: Founded in the 1980s in La Farge, Organic Valley is now the nation’s largest cooperative of organic farmers, with members across the U.S. The company began with local farmers embracing sustainable, organic farming practices, and it has grown to become a leader in organic dairy production, helping to shape the organic food movement nationwide.
GOMACRO: GoMacro got started in a farmhouse kitchen as a mother and daughter team has grown into a top-selling, plant-based nutrition bar company. Known for 100% plant-based, clean ingredients, 100% renewable energy powered facility, and commitment to sustainability, GoMacro bars can be found at Target, Kroger, Walmart, and hundreds of other retailers nationwide.
WONDERSTATE COFFEE: Based in Viroqua, Wonderstate Coffee has earned a reputation for its carefully sourced, organic coffee beans, 100% solar powered roastery, and environmental stewardship. Their roastery has become a cornerstone of the regional coffee scene, providing high-quality beans for cafes and coffee lovers across the region.
Growing from Vernon County Roots MADE IN VERNON COUNTY
VALLEY FUDGE & CANDY: Valley Fudge & Candy is a beloved local fudge shop that has gained national acclaim. Known for using excellent local ingredients, including only Westby Co-op Creamery butter, they have over 75 flavors and ship to all 50 states.
VERNONCOM: Founded in 1951, VernonCom is a standout cooperative that brought telephone service to rural Vernon County, aiming to match urban standards. Now, 70 years later, VernonCom has 1,300 miles of fiber optic infrastructure, providing toptier broadband and other services to local residents.
AND THE NEXT BIG THING COULD BE YOU! Interested in starting or relocating in Vernon County? Reach out to Vernon County Economic Development at (608)637-5334 or learn more at vernoncountywi.gov under community development.
WHERE TO FIND IT!
Many of our local makers and artisans don’t have their be found at Viroqua Food Co-op and locally made giftables can be found at Let’s Shine Coffee in Hillsboro. more. Coffee shops, creameries, salons, and boutiques
The Food Enterprise Center
The Food Enterprise Center, owned and managed by Vernon Economic Development Association, provides infrastructure for innovative food and wellness related businesses in the Vernon County region to start up and expand.
Businesses benefit from custom built tenant spaces and share common areas, coolers, warehouse and dock infrastructure, business support services, peer mentoring and the synergy of co-locating with like-minded people.
Through the Food Enterprise Center, businesses like Embark Maple, LuSa Organics, Wonderstate Coffee, Driftless Provisions, Wisco Pop, and Fizzeology have been able to scale their operations, creating jobs and bringing unique and high-quality products to larger markets.
Photo courtesy of CCWC
their own storefronts, but their wares can be found throughout Vernon County. Many locally produced foods and goods can made gifts and more at Viroqua Public Market. Sweet Valley Artisans in Coon Valley is a hub for locally made goods, and local Hillsboro. Wehling Farms and Country Store’s two locations both feature an abundance of local goods, farm products and boutiques across the county often have local goods and wares featured.
Amish Artisans: Timeless Craftsmanship
The Amish community in Vernon County is renowned for its exceptional craftsmanship, producing beautiful, hand-made furniture, quilts, textiles, and other goods. Their focus on quality, attention to detail, and use of traditional techniques make Amish-made items highly sought after. Be sure to be on the lookout for the following:
AMISH FURNITURE: Handcrafted wooden furniture pieces—such as dining tables, cabinets, and rocking chairs—are known for their durability and timeless style.
HANDMADE QUILTS & RUGS: The intricate designs and fine craftsmanship of Amish quilts and rugs make them prized collectibles and beautiful additions to the home.
WOVEN BASKETS: Beautifully crafted wicker baskets, often used for storage or as decorative pieces, are a hallmark of Amish craftsmanship.
AMISH GREENHOUSES: Amish greenhouses in Vernon County produce vibrant flower baskets and vegetable starts, offering high-quality plants for gardeners.
LEATHER FLY SWATTERS: We don’t know why they work so much better, but they sure do! Great as a gift to yourself or others, the Amish fly swatters are among the best.
Taste the Flavors of Vernon County
FOOD & DRINK EXPERIENCES
LOCALLY MADE BEER, WINE, SPIRITS AND MORE
Vernon County is home to several local breweries, wineries, and distilleries, where artisans create distinctive beverages with locally sourced ingredients. To learn more about the best beer around, catch a Friday brewery tour at Hillsboro Brewing Company. To experience local wines and a great atmosphere, visit Branches Winery and Vernon Vineyards. For spirits, seek out the new Birch Point Distillery in Westby–coming 2025– which will be the region’s first sheep’s milk distillery. Another local distiller, Round River Distilling, will be opening a tasting room in 2025, and can be found on the shelves at the Viroqua Food Co-op and other local retailers, and in cocktails at the Fortney Lounge while their property in Viroqua is under redevelopment. For those looking to indulge in non-alcoholic treats, make sure to check local retailers for locally made Gist and juice from Viroqua Aronia Co. and sample some of the great N/A cocktails at spots like
Tangled Hickory in Viroqua.
LOCAL DAIRY & CHEESE
Vernon County’s rich agricultural heritage includes a thriving dairy industry. Renowned for award winning sheep’s cheeses and cottage cheeses, soft and aged cheeses, and incredible butters made from local milk, Vernon County has so much delicious dairy! To enjoy the great flavors of local cheeses and more, check out The Cheese Store & More in Hillsboro, or peruse the cheese counters at Noble Rind or Viroqua Food Co-op. Go directly to the source by visiting the Westby Co-op Creamery’s Retail Store and Nordic Creamery’s Shop in Westby, or the Organic Valley Retail Store in La Farge.
EXPERIENCE LOCAL FLAVOR AT VERNON COUNTRY FARMERS MARKETS
These markets are a great way to connect directly with local growers and food producers who pride themselves on providing farm-fresh products. Learn more on page 10.
Vernon County has a well earned reputation for food– real, local, genuine, delicious food. Often grown, harvested, prepared, and shared all within Vernon County and our neighboring communities, there are many exciting ways to taste the flavors of Vernon County.
Dine & Drink vernon County
FARM-TO-TABLE DINING
One great way to truly taste the local flavors of Vernon County is to dine at a farm-to-table restaurant. Famed in the area is the Driftless Cafe, home to James Beard Finalist and Wisconsin Foodie Host Luke Zahm. Known for an ever-changing dinner menu based on local ingredients, the cafe has received national acclaim for the fantastic fare. Down the road in Westby KOS Gastropub, named for the Norwegian “koselig” to denote coziness and connection, also emphasises local and organic ingredients.
FRIDAY FISH FRYS
A beloved Wisconsin tradition, Vernon County offers plenty of great spots to enjoy a Friday fish fry. From wellknown local favorites like the Norwegian Hollow, Old Towne Inn, and Kickapoo Creekside to tucked-away country spots like Rockton Bar or Tippy Toe Inn you’ll find a variety of places serving up this classic meal. There are more hidden pubs and gems than can be listed, so your best bet is to come and explore on a Friday—follow your nose and let the winding back roads lead you to your next favorite spot.
POP-UP & UNIQUE DINING
Check out the Rustic Table (reservations required) outside Bud for Saturday night dinner, or travel just over the county line to the St Francis Hermitage to have dinner grown, prepared, and served by French nuns. Check in with Maybe Lately’s or Rhythm Bakery for the occasional pop-up pizza nights, or learn more about the Owl Farm dining club near Avalanche.
BREADS & SWEET TREATS
Please your sweet tooth with local treats, including frozen treats at Ice Cream on 14, Hoodscoops, Saddle Up, and Chillax or local gelato at Magpie. Order from Cowboy David’s Bakery or Cakes By Kolbo for a sweet pastry, and visit the local farmers markets to sample many great cookies and other baked goods. Drive through Amish Country to find many home bakeries known for breads and pies, or join the great donut debate by sampling the goods from Rhythm Bakery (located inside Magpie) Hanson’s Bakery, and the Cakery to find your favorite.
Photo courtesy of Brandie Myhre
VERNON COUNTY VENTURES
VERNON COUNTY VENTURES
Bergen Bluffs SNA
Old Settlers Overlook
Esofea / Rentz CP
Runge Hollow CP
Eagle Eye SNA
County Rd NN
1. HILLSBORO STATE BIKE TRAIL
Connecting to the Sparta-Elroy Trail via the 400 State Trail, this 4.3 mile gravel rail trail is a beautiful ride, with a trailhead conveniently located right behind the famous Hillsboro Brewing Company and Cheese Store and more.
2. SIDIE HOLLOW TRAILS
A gem of a trail system, there are currently 19 trails spanning over 10 miles in and around Sidie Hollow Lake. These trails are great for hiking, trail running, and mountain biking, ranging from leisurely trails around the lake to steep and challenging mountain bike trails.
3. COON PRAIRIE TRAIL
This trail is a paved multi-use parallel to US Hwy 14 between Westby. This trail is gentle, and features a trail-users-only halfway between the two geocaches.
Sidie Hollow CP Battle Bluff Prairie SNA
Blackhawk CP
Romance Prairie SNA
Duck Egg CP
Coon Creek Cliffs SNA
VENTURES
VENTURES
Irish Ridge Rd
KVR Visitor Center
Tunnelville Cliffs SNA
Kooyumjian Lost Creek Forest CP
*Map Not to Scale
LEGEND
County Parks, Reserves, State Natural Areas
Area with Lots of Amish Farm Stores
Trail Head
TRAIL
multi-use path running between Viroqua and gentle, family-friendly, trail-users-only wayside about two cities with plenty of
4. VETERAN HILLS TRAILS
Located behind the local Viroqua VFW Post 3032, this trail system includes walking and trail running trails in the summer, and groomed fat bike trails in the winter. Dogs allowed on leash, watch for flying discs in this shared trail space!
Overlook / Observation Point
Round Barn
Scan Here to learn more about the Round Barn Tour
5. HUBBARD HILLS & RUSTY RIDGE
Within easy walking or biking distance of downtown Viroqua, these trails are perfect for hiking, trail running, snowshoeing, nordic skiing, and mountain biking. Dogs allowed on leash. 1
• Plus extensive trails and more at the Kickapoo Valley reserve and Wildcat Mountain.
