HOLIDAY 2016 ARTY Collection EN

“Art means telling a story. Whether you choose to express yourself through drawing, clothing or makeup, it’s a way to reveal your story to the world. Makeup helps me express myself and gives me self-confidence as a model and actress, but also as a human being. For MAKE UP FOR EVER, the purpose of makeup is not only to be beautiful but also to feel good in your skin.“ Andreja Pejic

DRAW YOUR MAKEUP HIGH-PRECISION MAKEUP This season, MAKE UP FOR EVER is expressing creativity and personality by spotlighting the art of calligraphy-- the act of writing beautifully with a great many flourishes. The skill of a calligraphist makes words dance, as they color symbols and create enchanting letters. This graceful spirit has inspired the ARTY collection, and it blends the fine art of calligraphy with the creativity of a makeup artist. With ARTY collection, you can become a master and draw your makeup with professional precision.

Dany Sanz, Founder and Artistic Director of MAKE UP FOR EVER, has expressed her passion for drawing and painting in this elegant collection.

Reminiscent of a calligraphist who uses the finest tools to perfect his art, ARTY consists of the very best MAKE UP FOR EVER inks, brushes and powders to guarantee thoroughly captivating, high-precision results.

THE ART OF BEING TRUE TO YOURSELF MAKE UP FOR EVER honors the art of calligraphy, the symbol of identity, true force of character and expression of oneself – all through the art of drawing.

Internationally famous transgender model Andreja Pejic is the perfect expression of this collection’s spirit, emphasizing self-confidence and courage to reveal the many facets of one’s personality. The first model ever to have walked the catwalk for both men’s and women’s shows, Andrea Pejic has paved the way for transgender models in the fashion industry. Her strength and elegance are a true source of inspiration for this collection.

For Andreja Pejic, the ARTY collection allows everyone to reveal its creativity by expressing diversity and selfacception.

“What I like the most about the ARTY collection is that it allows you to express yourself while having fun.”

— Andreja Pejic

ARTISTIC LIP INK RED INK FOR YOUR LIPS INTENSE LIP MAKEUP With this new collection, MAKE UP FOR EVER enhances the lips with vibrant new personality. ARTISTIC LIP INK is a unique ink/brush duo that uses an exclusive high-precision applicator brush to draw on red lips with a velvety finish. The lips are outlined and intensely colored—and look as perfect as if they were drawn by a calligraphist.

INNOVATIVE LIP INK LIGHTNESS OF INK ARTISTIC LIP INK, created by MAKE UP FOR EVER, features ink with ultra lightness and fluidity. More than 90% of women are satisfied with its comfort and do not feel the texture of the ink on their lips*.

COLOR INTENSITY The evaporation of the volatile oil captures the pigments, while added mineral powder of clay stabilizes the blends for a perfect expression of color. 100% of women think that the color is intense and luminous*.

LONG-LASTING COMFORT An ultra-soluble resin fixes the pigments and boosts their long-wearing benefits for gorgeous looking lip, hour after hour. 90% of women recognize the long-wearing hold of ink*.

HIGH-PRECISION BRUSH To apply ARTIST LIP INK with extreme precision, MAKE UP FOR EVER has developed an exclusive rounded applicator brush that perfectly wraps around the form of the lips. The length of the brush ensures easy application that replicates the movements of a calligraphist for a clean, elegant result. 80% of women recognize the precision of the brush*.

EXCLUSIVE PACKAGING ARTISTIC LIP INK comes in a limited-edition boxed set with the lip ink and brush.

The metallic box is decorated in captivating red and intense black, with a color combination that reflects the artistic design of a calligraphist’s creative universe. This exclusively-stylized coffret sets the tone for a new season that promises to be quite bold.

THE PROFESSIONAL TECHNIQUE 1. DRAW YOUR LIP CONTOUR Use Lip Line Perfector to prevent the lipstick from bleeding.

Outline the lip contour with High Precision Lip Pencil 40.

Blend the lip pencil towards the inside of the lips.

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2. FILL IN YOUR LIPS WITH LIP INK DROP: Delicately dispense the ink with the brush tip starting at the lip corners.

DRAW: Trace the lip contour from the lip corners towards the Cupid’s bow using one of the brush edges.

STROKE: Fill in the inside of the lips using the flat side of the brush *Satisfaction test conducted on 30 women after twice daily application for 4 weeks

PRO LIGHT FUSION UNDETECTABLE SCULPTING LIGHTS A NEW-GENERATION VEIL OF LIGHT PRO LIGHT FUSION illuminates the ARTY COLLECTION, and gives it a glowing final touch. This new-generation luminizer has become a part of the permanent MAKE UP FOR EVER lineup, revealing the natural perfection of the complexion by sculpting the face with light. Skin tone is radiant; as the face is enhanced by an imperceptible, natural veil. PRO LIGHT FUSION perfects the skin with a luminous look.

INNOVATIVE-GLOW FORMULA NATURAL LIGHT EFFECTS The PRO LIGHT FUSION formula features an ultra-high concentration of emollients**, with innovative*** Gellyfying System technology. The texture is not visible on the skin, and has a guaranteed natural finish.

INTENSE COMFORT PRO LIGHT FUSION delicately glides on the skin with extra silicone oil that leaves its texture extremely malleable. Comfort and suppleness are ensured by a cocktail of hydrophilic glycerin and emollient plant oil.

SHIMMERING COMPLEXION The added mineral powder (of mosty lamellar particles) reflects light and intensifies pigment diffusion. An additional synthetic powder reinforces makeup resistance.

TWO LIGHT-FILLED SHADES Available in two shades, GOLD and ROSE GOLD, the PRO LIGHT FUSION luminizer works to illuminate, accentuate and contour. It’s the perfect tool to highlight every face, every look..

THE PROFESSIONAL METHOD 1. SATIN EFFECT Use the tip of Brush 144 to delicately apply PRO LIGHT FUSION. Use a figure-eight motion to blend over cheeks for a most natural, satiny finish.

2. METALLIC EFFECT Use the flat surface of Brush 144 to apply shimmer to the skin.

Spread PRO LIGHT FUSION starting from the top and moving to the bottom of the cheek for an intense and metallic effect.

** as compared to classic powder formulas *** at Make Up For Ever

WHERE DO I LUMINIZE? brow bone

bridge of the nose cheekbone

BELGIUM CONTACTS BELGIQUE BELGISCHE CONTACTPERSONEN Dries WELSCH CEO Tel: +32 (0) 2/266.86.80 Fax: +32 (0) 2/266.86.89 E-mail : dries.welsch@puracos.com Kunstberg 19, Mont des Arts 1000 Brussel - Bruxelles Jonathan ADRIAENS Communication & Graphics Tel: +32 (0) 2/266.86.84 Fax: +32 (0) 2/266.86.89 E-mail : jonathan.adriaens@puracos.com Fundusweg 10 Chemin du Fundus 7822 Gellingen - Ghislenghien

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