Persmap HOLIDAY Treasures by MAKE UP FOR EVER

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EDITORIAL

Midnight magic: a sensual, dazzling vision appears in the night. A fantastic and sparkling creature draws all eyes. It’s a star, the kind that captivates and takes advantage of the whole range of lights to unfold her powers of seduction. In a word, a woman.

GODDESS OF LIGHT

“I’ve always been fascinated by the show business, its extravagance and sense of fun. Central to this voluptuous whirlwind is the light and its reverberations. Because of the magical way with which it enchants the body, I decided to consider it as an element of makeup itself. This year, I pictured a woman whose beauty sparkles. A goddess of light who sets fire to the night with her dazzling shimmers. Holiday Treasures is a captivating and sparkling collection that gathers MAKE UP FOR EVER’s iconic products. Shiny and radiant, this collection glorifies beauty and invites us into a fairyland – for what is life without dreams?” DANY SANZ, Founder and Creative Director of MAKE UP FOR EVER.


THE MAGIC OF STAR PRODUCTS

In order to shine by night and sparkle by day, Dany Sanz has compiled the iconic MAKE UP FOR EVER products that have established the brand’s worldwide reputation. This collection turns makeup into a wardrobe of light that captivates at a glance. Like a painter’s palette using the face as a canvas, the new collection acts as a magician creating a dazzling show of iridescence, shimmer and sparkle.

A SPARKLING LOOK Enshrouded by a magical glow, this collection shines with beauty and vibrant sensuality. An intense and deeply profound matte black shade covers the eyes with unfathomable mystery, enhanced by the iridescent glow of warm bronze and pinkish beige shades. Makeup becomes a garment of light, intensified by glittery lashes that magnify the eyes, casting a veil over anyone who looks at the woman wearing them. The lips capture the light with their glossy veil, dusted with diamond powder. In the evening, this bedazzling look glorifies the woman whose powers are at their peak: a goddess of light.


RADIANCE FOUNDATION

MULTIFACETED LIPS

HD BLUSH 210

ARTIST PLEXI-GLOSS 105P & 405P

Its powder-light cream formula melts into the skin for an

This new generation gloss combines extreme shine with pure color. Long lasting and with

extremely natural looking and long-lasting glow.

a fabulous feel, never have coverage and shine quite shared this level of intensity.

STARRY VEIL

IRRESISTIBLE TEMPTATION

DIAMOND POWDER 91011 Diamond powder combines the pearly iridescence of Star Powder and the sparkle of Paillettes. This refined and delicate makeup creates shimmering and luminous eyes. Its ultra-fine powder is perfect for an extremely sensual wet-look makeup.

SMOKY LASH BLACK This ultra-pigmented mascara beautifies the lashes and intensifies the eyes by pumping the lashes with exceptional volume. Lashes are extended to the max and curled instantly. Its high pigment concentration makes it the perfect

HARMONY OF LIGHT ARTIST SHADOW I-524, I-662, S-102 Artistic, ultra-pigmented shades in an innovative sensorial texture intensify the color and provide maximum uniformity.

mascara for a truly smoky look with extra black lashes and sooty eyelids.

SENSUALITY AT A GLANCE FALSE EYELASHES C-710 Like a real wardrobe for the eyes, MAKE UP FOR EVER’s chic and sexy false eyelashes intensify the eyes immediately, allowing a woman to play any role. Handmade out of synthetic fibers, these ultra-comfortable lashes were designed according to professional

ILLUMINATED EYES AQUA EYES 10L Ultra-resistant, with a high concentration of pigments, the Aqua Eyes pencil provides stable and luminous makeup in every situation. The creamy, subtly iridescent texture intensifies the eyes and lights up the eyelids with ultra-fine, oil-free pearliness.

techniques, with a thin and flexible base. The high precision applicator and special glue make the application easy and risk-

MASTER OF INTENSITY KABUKI FOUNDATION BRUSH 102

This top quality professional brush has a customized design. Thick, tapered and rounded, it is made out of straight synthetic fibers that are unbelievably soft. Use it to accurately apply foundation around the eyes,


SMOKY

EXTRAVAGANT KIT

CULT

MAKE-UP SET

SMOKY EXTRAVAGANT KIT

CULT MAKE-UP SET

1 Full size Smoky Extravagant + 1 Aqua Eyes + 1 Mini Sens’Eyes

1 Full size Aqua Liner +1 Mini Step1 Skin EQUALIZER Smoothing Primer + 1 Mini HD powder + 1 BTG Aqua Eyes + 1 Mini Smoky Extravagant + 1 Aqua Lip + 1 Pouch


ARTIST

EYE STUDIO

ARTIST EYE STUDIO 9 Artist Shadow + 1 Mini Smoky Extravagant + 1 Aqua Eyes + 1 Leaflet + 1 Case

LASH

SHOW KIT

LASH SHOW KIT 1 Full size Graphic Liner + 1 Lash Show Natural Impact + 1 Mini Smoky Extravagant


ARTIST

PLEXI GLOSS KIT

CULT

BRUSH SET

CULT BRUSH SET 5 Brushes + 1 Pouch

ARTIST PLEXI-GLOSS KIT 4 Full size Artist + Plexi-Gloss + 1 Pouch


PRESS CONTACTS

IMPRESSION PETIT FORMAT, NOIR ENRICHI : CYAN = 30% MAGENTA = 0% JAUNE = 0% NOIR = 100%


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