LASH SHOW DRESS UP YOUR LASHES
A NEW WARDROBE FOR THE EYES NATURAL OR CREATIVE THE LASH SHOW RANGE OF FALSE EYELASHES SHOULD BE CLASSIFIED AS WEAPONS OF MASS SEDUCTION.
“One look says it all.” goes the saying. If so, wouldn’t it be essential to entrust the most expressive part of the face to real beauty experts? In 2015, MAKE UP FOR EVER launches a new generation of false eyelashes in an extraordinary variety of shapes that are incredibly easy to use.
The MAKE UP FOR EVER false eyelashes are poised to change every woman’s habits and fit into their daily routine to become one of their most essential beauty accessories.
THE NEW BEAUTY MUST-HAVE ICONS FOR PROS MAKE UP FOR EVER’s iconic false eyelashes have long been an essential in professional makeup artists’ kits. They star in every fashion show, photo or film shoot. Founder and Artistic Director of MAKE UP FOR EVER, DANY SANZ has worked in the world of show business since 1984, “dressing” the eyes of film and television actors and meeting every demand, no matter how extravagant. Adorning a dancer’s eyes with a pair of phantasmagoric wings or covering a diva’s lashes with rhinestones were opportunities for Dany Sanz to demonstrate her expertise and keep on improving techniques to apply these miniature artworks.
EVERYDAY ACCESSORY The new LASH SHOW line offers 50 types of false eyelashes, natural or creative, to suit every style and mood. A true wardrobe for the eyes, these chic and sexy lashes from MAKE UP FOR EVER intensify the eyes in a flash, allowing a woman to play any feminine role. She can be the innocent muse, executive woman, queen of the dancefloor or fairytale princess—the possibilities are endless. Once again, MAKE UP FOR EVER anticipates the most up-to-date makeup trend with the LASH SHOW range, the ultimate beauty adornment that lets every woman design a look for her own eyes. Chic and trendy, false lashes are the new everyday fashion accessory.
A TRUE BEAUTY ACCESSORY A FULL-IMPACT RANGE MAKE UP FOR EVER offers two large ranges of false eyelashes, ranging from the simplest to the most sophisticated. From a discreet to an extravagant look, just dip into the LASH SHOW wardrobe to choose the look that suits the moment.
NATURAL IMPACT To focus on an everyday look, these false lashes naturally intensify and add depth to the eyes. With implants that thicken the lashes or fill in thinner areas, the effect is subtle. Now the universal appeal of the eyes can be reinvented every day with any look you desire: glamorous, mischievous, graphic, ‌
CREATIVE IMPACT Inspired by the show business, the artistic version of the false lashes sets the stage for the most exuberant fantasies. With eyes that light up like an irresistible temptation or sparkle like precious jewels, every woman can give free rein to her creativity by choosing the perfect adornment. Be an artist down to the very tips of your lashes...
TRADE SECRETS FANTASTIC SYNTHETICS! For the new LASH SHOW range, MAKE UP FOR EVER has chosen high-quality, 100% synthetic fibers. The use of these high-tech fibers in false lashes has a great number of advantages: Lightweight: ultra-light and imperceptible once applied, they offer matchless comfort throughout the day. Flexible: the fiber’s extreme flexibility means that the lashes adapt perfectly to the shape of the eye. Precise: the fineness of the fiber allows total control over the quality of the makeup result. Resistant: they are far stronger than natural fibers. Hygienic: the synthetic fibers are easy to clean.
HANDMADE EYELASHES Making false eyelashes requires skill, technique and mastery. MAKE UP FOR EVER considers false eyelashes as customized accessories designed to beautify the eyes.
A USER FRIENDLY ACCESSORY A NEW BEAUTY ROUTINE Too many women believe that false eyelashes should only be applied by professional makeup artists. To counter this idea, MAKE UP FOR EVER first developed an intuitive new tool, an eyelash applicator that makes donning false eyelashes quick and easy. The application of the glue is the critical moment when applying false lashes. MAKE UP FOR EVER has invented a glue applicator shaped like an eyeliner with a nozzle, to apply just the right amount of glue easily and precisely. The specially formulated glue deliberately contains no latex and ensures pleasant application that’s safe for the eyes. These improvements have made the application of false eyelashes easier than ever. The good news is that MAKE UP FOR EVER’s false lashes are so comfortable and easy to apply that they can be used every day.
NEW APPLICATION METHOD MAKE UP FOR EVER remains true to its educational mission with the LASH SHOW range of false eyelashes. The brand has developed numerous tools to teach every woman how to wear false eyelashes on a daily basis. A true friend to every women, false lashes are also a correction tool for the eyes. With a wide selection of false lashes available to create a variety of looks, from the most glamorous to the most exuberant, excellent results are now possible for all women.
MAKEUP ARTISTS’ TIPS 1
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I soften the false lashes.
I measure the length of the false lashes. I make sure I leave 1 mm between the inner corner of the false lash strip and the inner corner of the eye to prevent any irritation or stinging sensation from occurring.
I apply eyelash glue to the false lash strip
I let the glue dry for a few seconds before applying the false lashes so it thickens and adheres better to the eyelid
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I apply a thin coat of mascara to my eyelashes to lengthen them before curling them to make it easier to apply false lashes.
I gently remove the false lashes from their case, taking care not to misshape or tear them.
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I glue the false lashes to the center of my natural eyelash line
I use the tip of the tweezers to glue the inner and then the outer corner of false lashes
I try to glue the false lashes as closely as possible to my natural eyelash line
Use the end of the tweezers to apply light pressure to the false lash strip so it adheres better to the eyelid
I go ahead and apply a little more glue to the inner and outer corners, because it’s always more difficult to get them to stick to the eyelid
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