NEW
THE ULTRA HD SAGA CONTINUES The 4K digital camera or ultra-high definition technology has revolutionized images in terms of precision and finish, providing 4 times the level of detail by comparison to full HD. Cinema and television have therefore given rise to new makeup standards based on flawless skin quality without the slightest imperfection. In 2015, this “natural touch-up free perfection� was delivered by the launch of the ULTRA HD foundation range, supervised by Dany Sanz, Founder and Artistic Director of MAKE UP FOR EVER. On a never-ending quest for perfection, the brand is once again featuring its invisible technology for perfect skin tone results with ULTRA HD CONCEALER, a new 4K technology compatible concealer. The ULTRA HD product range keeps its promise of perfect, natural and luminous skin, where spotting even the thinnest film of makeup is simply unthinkable.
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ULTRA HD CONCEALER is the FIRST 4K technology compatible concealer NEW ULTRA HD CONCEALER Absolutely essential to flawless makeup results, ULTRA HD CONCEALER is the new concealer by MAKE UP FOR EVER compatible with the ULTRA HD foundation. Capable of rivalling the ultra-high definition of digital cameras, the innovative 4K complex-enriched formula of this product visibly improves skin texture and brightens the eye contour.
ULTRA HD CONCEALER prolongs the art of “second skin” correction Invisible, luminous and comfortable, the professional formula of ULTRA HD CONCEALER naturally corrects the appearance of wrinkles, under eye shadows and facial imperfections. The eye contour is illuminated; the full intensity of radiant eyes restored.
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The secret of the invisible 4K complex… The invisible coverage of ULTRA HD CONCEALER stems from the 3 key ingredients contained in the 4K complex, already found at the core of ULTRA HD foundation. • Reflecting particles for greater invisibility • Luminosity boosters for a more radiant finish • Hyaluronic acid spheres for ultimate comfort
… combined with anti-dark circle technology For targeted effectiveness, the 4K complex in ULTRA HD CONCEALER is enriched with: • Anti-dark circle ingredient that helps conceal dark circles by increasing collagen
production while activating microcirculation and reducing skin pigmentation
• 3D elastomer gel to reduce the appearance of wrinkles and fine lines, filling in microrelief
in the eye contour and softening the skin.
• Silica to even out the eye contour and ensuring softness.
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Enhanced beauty approved by professionals Reformulated in order to adapt to 4K technology, ULTRA HD CONCEALER was studio tested under real conditions in front of an ultra-high definition camera. After viewing, makeup results were approved by professionals: perfect eye contour, natural and luminous finish, and nearly imperceptible coverage.
Professional results dedicated to all women “No makeup� results are now within reach for all women by combining ULTRA HD CONCEALER with ULTRA HD foundation. The professional formula, contained in a new practical, easy to use and compact application tool, ensures foolproof makeup results in the eye contour area. Thanks to its high-performance technology, women can now count on natural beauty for their face.
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The number one beauty step in the morning Used alone, ULTRA HD CONCEALER is a must have product that helps eliminate fatigue from the eye area for a confident start of your day. Signs of fatigue are forgotten. Luminous and natural, the eyes look awake as if after a good night’s sleep. Minor imperfections disappear magically.
The secret to a perfect selfie Perfect makeup isn’t possible only behind studio doors. Today, the advanced cameras on smartphones and tablets document women on a daily basis. There are many unexpected opportunities to spotlight the eyes. ULTRA HD CONCEALER is the essential tool for ensuring beautiful camera-worthy selfies.
10 NEW MIX&MATCH SHADES MAKE UP FOR EVER created 10 mix and match shades that seamlessly blend with the ULTRA HD foundation. For a brightened eye contour, our makeup artists recommend choosing a concealer one shade lighter than the Ultra HD foundation used.
UPDATED PACKAGING • New practical packaging format in a slim elongated tube. • New 7ml capacity that lasts 4 times longer. • Window for color and remaining product level control.
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step
STEP 1
STEP 2
Step 3
skin equalizer
ULTRA HD FOUNDATION
ultra hd CONCEALER
Apply STEP 1 to the entire face in gliding strokes from the middle of the face outwards.
Apply the ULTRA HD foundation from the middle of the face outwards in upward strokes to lift the features.
Use the brush to apply HD concealer to the crease of the eye, then blend it with the Foundation so there is no line.
Brush #108
Brush #108
Brush # 172
by step
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Step 4
Step 5
HD blush
HD powder
Apply the blush to the cheekbones at the hairline. Brush #158 (angled side)
Apply HD powder in gliding strokes from the middle of the face outwards, including to the eye contour area.
Blend the blush in a figure of “8� motion. Brush #158 (rounded side)
Use a clean Kabuki Brush to remove any excess powder. Kabuki Brush
results
BEFORE 14
aFTER 15