Press kit water blend en

“Face & Body becomes WATER BLEND, the new face and body foundation by MAKE UP FOR EVER. An iconic MAKE UP FOR EVER product, Face & Body was created in 1993 to meet the needs of professionals of all stages.

Whether in dance, theater, photography, opera, cinema or fashion, makeup artists and performers alike have always been fond of light foundation products capable of unifying the skin, while resisting movement, friction and contact with water. The challenge was finally met by the Face & Body water-based formula, which appealed to consumers of all ages around the world from its very launch.

In its new version, WATER BLEND is even easier to apply, more resistant and non-transferable to enhance the skin in a single application and offer foolproof results.�

Dany Sanz

MAKE UP FOR EVER boosts the performance of Face & Body in WATER BLEND: a new face and body foundation formula that is hydrating, waterproof and no transfer, as well as quick and easy to apply. Designed by MAKE UP FOR EVER Founder and Artistic Director Dany Sanz, this new product naturally fits the frenetic lifestyles of dancers, models and artists the world over, who are always pushing the limits of makeup while submitting their bodies to the most extreme stretching, rubbing and training conditions.

NO TRANSFER & WATERPROOF: PERFORMANCE TAKES THE STAGE! The main accomplishment of the WATER BLEND formula lies in reconciling two key benefits that are essential to stage artists and women in their everyday lives: non transferability and resistance to water. For the first time, MAKE UP FOR EVER consumers do not need to choose between a water-resistant product and a product resisting movement and friction without staining clothes!

WATER BLEND succeeds in meeting this challenge without making compromises thanks to the coating used on the micropigments contained in its formula, which boosts their resistance. The waterproof and non transferable qualities of WATER BLEND ensure its long-lasting performance.

A NATURAL & HYDRATING SHEER FOUNDATION Stemming from in-depth research, WATER BLEND’s unique and patented formula offers hydrating properties, a natural «bare skin sensation» and color results very close to natural skin tones.

3 TIMES MORE WATER1…

The WATER BLEND composition, packed with 80% vitamin-enriched water, is the secret to its light texture and unique feel, which brings an instant sensation of wellness.

Enriched with moisturizing provitamin B5, this product enhances dull-looking skin, restoring its radiance and suppleness for a glowing complexion.

…HALF THE PIGMENTS2

To offer an illuminated complexion without a heavy makeup effect, WATER BLEND comes in 20 shades that deliver subtle results, suitable both for the face and the rest of the body. Ensuring an optimal finish, the micropigments contained in the composition offer a sheer satiny look that creates the illusion of better-than-bare, makeup-free skin.

CUSTOMIZED RESULTS IN A SINGLE STEP It is now possible to even out the skin of the face, décolleté, arms and legs in a single step – without leaving any demarcation lines. The fluid and stretchable WATER BLEND texture helps adjust the desired coverage with the application of successive layers.

Maintained in its gel-water form when it is in its bottle, WATER BLEND melts into the skin instantly upon application. Once it becomes liquid, WATER BLEND is incredibly supple and easy to work with both on the face and body.

1 By comparison to ULTRA HD Foundation 2 By comparison to MAT VELVET

PRESS N’ROLL, A NEW APPLICATION ROUTINE

BY MAKE UP FOR EVER The divinely natural and satiny finish of WATER BLEND offers natural «no makeup» results that allow for an application to the face and body alike. Professional makeup artists working with MAKE UP FOR EVER recommend using the Ellipse sponge, which is both flat and rounded to ensure optimal coverage.

STEP BY STEP

•Dispense foundation onto the upper side of your hand and gather it up with the help of the flat side of the Ellipse Sponge.

•Apply WATER BLEND to the face following the Press N’Roll routine: apply the flat surface of the Ellipse Sponge against the skin then fold it while gently rolling over to evenly deposit foundation from the center of the face outwards.

1. Start at the nose and blend with outward strokes toward the cheeks.

2. Next apply product from the chin towards the jawline.

3. Finish at the forehead, making sure to blend WATER BLEND along the hairline to avoid demarcation lines.

PROFESSIONAL TIPS •For an even more satiny smooth effect, slightly moisten the Ellipse Blender sponge before applying WATER BLEND. •For longer-wearing results: moisten the sponge with Mist & Fix (2 sprays 30 cm away from the sponge) before applying WATER BLEND. •For more coverage, use a fully dry Ellipse sponge to perform the Press N’Roll routine.

•For more intense coverage, professional makeup artists with MAKE UP FOR EVER recommend using brush no. 108, in circular strokes, from the center of the face outwards.

PRODUCT RANGE OVERVIEW

R210 Pink Albaster

R240 Pink

R250 Beige Nude

R300 Vanilla

R330 Warm Ivory

R370 Medium Beige

R430 Hazelnut

R520 Cinnamon

R540 Dark Brown

Y215 Yellow Albaster

Y225 Marble

Y245 Sand

Y305 Soft Beige

Y315 Sand

Y325 Flesh

Y405 Golden Honey

Y415 Almond

Y445 Amber

Y455 Praline

Y505 Cognac

BELGIUM CONTACTS BELGIQUE BELGISCHE CONTACTPERSONEN Dries WELSCH CEO Tel: +32 (0) 2/266.86.80 Fax: +32 (0) 2/266.86.89 E-mail : dries.welsch@puracos.com Kunstberg 19, Mont des Arts 1000 Brussel - Bruxelles Jonathan ADRIAENS Communication & Graphics Tel: +32 (0) 2/266.86.84 Fax: +32 (0) 2/266.86.89 E-mail : jonathan.adriaens@puracos.com Fundusweg 10 Chemin du Fundus 7822 Gellingen - Ghislenghien

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