N.3 N. 3 / 2016 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - E 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi
export.magazine@mteedizioni.it
THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE
exportmagazine.net
I N T E R N E T
EXPORT MAGAZINE
ANNO 36
company
WHAT MEN WANT Research has shown that the number of in-salon male clients asking to cover or blend grey hair has increased somewhat over the last year.
Men are more interested in their appearance and are willing to go to great lengths and expense to keep looking attractive and youthful. Grey hair is no longer a taboo, today men of all ages embrace and accept going grey. Alter Ego Italy, in line with all the latest market trends presents GROOMING GREY COLOR BLENDING FOR MEN. This new color service for men, by Alter Ego Italy, has been designed to blend grey hair naturally and with elegance. Grooming Grey Color Blending, is the new demi-permanent ammonia_free hair color for men. Its innovative gel based formula is enriched with the special Q Complex, derived from eco_certified Quinoa selected for its elevated ability to absorb the cosmetic pigments within the hair structure. The proteins in the Q Complex are eco-certified, free from paraben, formaldehyde and gluten. The new generation polymer, in its formula, leaves the hair structure feeling soft and conditioned while the Q Complex enhances cosmetic brilliance and greatly improves color pigment retention. Grooming Grey Color Blending for men is available in 3 nuances – Anthracite / Steel / Silver. Anthracite is perfect for clients who are looking for a deep and intense grey effect. Steel is perfect for clients who want a balanced “salt & pepper” effect. Silver is perfect for clients who are looking to increase the brilliance of their grey, as it carries out an excellent anti-yellow effect.
There are many benefits of the Grooming Grey Color Blending service for the salon; • it’s fast, it takes just 5 to maximum 10 minutes to process • it’s discreet, no foils • it’s low maintenance • it’s made to measure, it can be applied to any hair cut • it’s easy to use and apply IT’S JUST WHAT MEN WANT! Alter Ego Italy recommends for the homecare ritual, Grooming Grey Maintenance Shampoo for Grey hair, this specific maintenance shampoo for both natural and cosmetically colored grey hair, neutralizes unwanted brassy tones, enhances brilliance. Formulated with highly conditioning active ingredients, tea-tree oil and sage it leaves hair soft and hydrated.
Clients love the “camouflage effect” of the Grey Blending Color service as there is no visible regrowth and the color will fade gradually over a time of 4 weeks. It provides a natural, brillant and transparent grey tone direction. The final result is a fresher younger and natural look with no visible roots, no reddish or warm tones and shampoo after shampoo it remains true-to-tone.
24 www.exportmagazine.net
25 www.exportmagazine.net